Clickable free shipping announcement bar: +$1.238 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsReplacing the homepage announcement bar with a clickable free-shipping offer that linked to best sellers raised revenue per session by $1.238. Oliver Kenyon ran this test. Their team forecast about $45,225 a month in extra revenue.
- Revenue per session: up $1.238. The baseline was not shared, so the percentage lift is unknown.
- Monthly revenue: about $45,225 extra, based on the team's forecast.
- Yearly revenue: about $542,700, a forecast rather than banked revenue.
- Conversion rate and average order value were not shared.
The change
The announcement bar changes from a sale deadline to a clickable free shipping offer.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The announcement bar showed a plain sale deadline notice ("New Year Final Sales End TONIGHT"). It did not link anywhere.
Variant
The bar read "Free Shipping For Orders Over $120! SHOP NOW" and linked to a curated best-sellers collection. The rest of the homepage stayed the same.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a free shipping threshold is a lasting reason to buy, while a sale ending tonight may feel stale or doubtful.
- making the bar a link gives shoppers a direct path to products from the first thing they see.
- sending clicks to best sellers points visitors at products that already convert well.
Caveats: The message and the link changed together, so we can't tell which mattered more. Sample size, test length and baseline revenue were not shared, and the yearly figure is a forecast.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we turn the announcement bar into a clickable free shipping offer that links to best sellers, then revenue per session will rise because shoppers get a reason to buy and a quick route to proven products.
- Primary metric
- Revenue per session
- Guardrails
- Average order value
- Shipping cost per order
- Margin
- Who should test it
- Stores that offer free shipping above a threshold but don't promote it at the top of the site. If free shipping is already standard for everyone in your niche, the message may not move people.
Questions
What should an announcement bar say?
In this test, a free shipping threshold with a Shop Now link beat a sale deadline message. Revenue per session rose $1.238.
Should the announcement bar be clickable?
The winning version linked to a best-sellers collection. Since the copy changed at the same time, the link's own effect is not known.
Where should a free shipping message link to?
Kenyon's team linked it to a curated best-sellers collection, which takes shoppers straight to proven products.
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