Hiding the 'As Seen In' press banner: +5.63% revenue per visitor
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsHiding the 'As Seen In' press logo banner on a product page raised revenue per visitor by 5.63%. Dave Diederen ran this test over 54,045 visitors and 2,009 orders. Conversion rate and order value both rose a little too The post says hiding the banner has won on several other stores too.
- Revenue per visitor: +5.63% (£3.22 to £3.40), estimated at about +£29,775 a month. The range was -7% to +19%.
- Conversion rate: +2.72% (3.67% to 3.77%). A small lift with a range that crosses zero.
- Profit per visitor: +5.25% (£2.09 to £2.20), the metric the test was judged on.
- Average order value: +2.83% (£87.85 to £90.34).
The change
The variant removes the press logo banner, so benefits move up.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page showed a row of media logos in a banner just below the fold, between the how-to-use section and the benefits content.
Variant
The press logo banner was hidden. The rest of the page stayed the same, so the benefits section moved up.
Why it likely won
Our reading of the result, not the practitioner's claim.
- press logos high on the page answer a credibility question before the shopper has decided they want the product.
- recognisable media names can pull attention away from the product, or even prompt shoppers to leave and look the coverage up.
- removing the banner brings the benefit copy closer to the top, which keeps shoppers focused on why the product suits them.
Caveats: The test ran for about 10 days (21 April to 1 May 2026), and the confidence ranges for every metric include zero. The before/after mockup uses a brand as a visual example only, so the tested store is not named.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we hide the 'As Seen In' press logo banner near the top of the product page, then revenue per visitor will rise because shoppers stay focused on the product instead of the press coverage.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Average order value
- Scroll depth to reviews
- Who should test it
- Stores with a press banner sitting just below the hero on the product page. If your press coverage is the main reason people trust a new or unknown category, try moving it lower rather than deleting it.
Questions
Do 'As Seen In' logos increase conversions?
Not in this test. Hiding the press banner on the product page raised revenue per visitor by 5.63% and conversion by 2.72%.
Where should press logos go on a product page?
Dave Diederen suggests placing them lower, after shoppers already want the product. In this test, removing them from just below the fold helped.
Is social proof bad on product pages?
No. This test only removed media logos, not reviews. The point is timing: proof works better once the shopper is already interested.
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