Express checkout buttons on product page: +9.26% revenue/visitor
Test run byMilos
Commentary byLiftArchiveOur analysis, not theirsAdding express checkout buttons (Shop Pay, PayPal and Apple Pay) under the product page buy box lifted revenue per visitor by 9.26% in a test Milos ran. Conversion rate rose 8.05%.
- Revenue per visitor: +9.26% ($2.17 to $2.38). The range shown is -22% to +53%, so the lift is not certain.
- Conversion rate: +8.05% (1.82% to 1.97%). More visitors completed an order.
- Estimated impact in the testing tool: about 87 more orders and $11,970 more revenue a month.
- Average order value was not shown.
The change
The variant adds express checkout buttons under the add-to-cart button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A product page where shoppers added the item to cart and then went through the cart to check out.
Variant
The same page with Shop Pay, PayPal and Apple Pay buttons under the buy box, letting shoppers skip the cart and go straight to payment.
Why it likely won
Our reading of the result, not the practitioner's claim.
- visitors who have already decided lose fewer chances to drop off when they can skip the cart.
- Milos notes PayPal does well here, likely because shoppers trust it and do not need to type card details.
- familiar payment logos near the buy button also act as a trust signal, even for people who do not use them.
Caveats: Sample size, test length and order value were not shared, and the wide range includes a loss. The split between the three payment methods was not shown.
Who ran it
Milos (@CROguy_) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add express checkout buttons under the add-to-cart button, then more visitors will buy because ready buyers can pay in fewer steps.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Cart upsell take rate
- Add-to-cart rate
- Who should test it
- Stores with high-intent traffic and mostly single-item orders. If you rely on cart upsells, bundles or free-shipping thresholds to raise order value, skipping the cart may cost you more than it gains.
Questions
Should I add express checkout buttons to my product page?
In Milos's test they lifted revenue per visitor 9.26% and conversion 8.05%. They suit stores where buyers arrive ready to purchase.
Do express checkout buttons lower average order value?
This test did not report order value. Because buyers skip the cart, they also skip cart upsells, so track AOV as a guardrail.
Which express payment option matters most?
Milos points to PayPal as a strong performer because shoppers trust it, but the post does not share a breakdown by payment method.
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