Live chat removal, messaging, UX and new landing pages tested for an insole brand: +$1.2M annual revenue

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran an A/B test program for OrthoFlexx, an orthopedic insole brand. They reported $1.2M in added annual revenue, a 17% conversion lift and 26% higher revenue per visitor.

Caveats: Total is summed across a program of several A/B tests, not one change.

What they changed

• Live chat widget removed after testing
• Value messaging rewritten across the journey
• UX and UI friction removed
• New landing pages tested against the old ones

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for OrthoFlexx. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A

→

B

+$77,703/month

Mobile, cart USP and homepage banner changes for a pet nutrition brand

Site-wideUSP bars & benefit icons@oliverkenyon

A

→

B

~$28,000/month lost revenue recovered

Removed a live chat feature that was costing revenue

Site-wideLive chat & contact options@oliverkenyon

A

→

B

+£281,417 annual revenue

Full theme test of homepage, collections, menu and subscriptions for a skincare brand

Site-wideLayout, fonts & visual design@oliverkenyon

A

→

B

+6.91% revenue per visitor

Made fonts 5% bigger

Site-wideLayout, fonts & visual design@DaveDiederen

A

→

B

+3.82% revenue per visitor

Increased font size (+2px and +4px variants) for an older audience

Site-wideVariant, size & option selectors@DaveDiederen

A

→

B

Revenue per visitor +41.85% (£1.08 to £1.54)

New theme with a BOGO offer vs old theme

Site-wideBundles & quantity breaks@kasper_dolk