Quick Add buttons on collection cards: +$0.19 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding Quick Add buttons to collection page product cards lifted revenue per session by $0.19, forecast at $135,307 per month. Oliver Kenyon ran this test. Before, shoppers had to open each product page to add it to the cart.
- +$0.19 revenue per session. This is the most direct measure of the change.
- +$135,307 per month in forecast revenue.
- +$1,623,684 per year forecast, which is the monthly figure multiplied by 12.
- Bigger carts and fewer drop-offs were reported, but no figures were shared for these.
The change
Product cards gained an Add to Cart button plus a View Product link.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Collection page product cards had no add button. Shoppers had to open each product page and add items one by one from there.
Variant
Each product card got an Add to Cart button, with a View Product button below it. The collection page also shows filter and sort controls.
Why it likely won
Our reading of the result, not the practitioner's claim.
- repeat buyers who already know what they want can fill a cart without loading several pages.
- each trip to a product page and back is a chance to get distracted and leave.
- keeping View Product as a second button still serves first-time shoppers who want details.
Caveats: No sample size, test length, conversion rate or confidence level was shared. Results come from one store whose buyers often order several items.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a Quick Add button to each collection page product card, then revenue per visitor will rise because shoppers can add items without opening every product page.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Items per order
- Return rate for wrong sizes or variants
- Who should test it
- Stores with repeat buyers and simple products, like consumables. For products with many sizes or options, quick add needs a variant picker and may help less.
Questions
Do Quick Add buttons on collection pages increase sales?
They did here. Adding them lifted revenue per session by $0.19, forecast at $135,307 per month.
Should I keep a View Product button next to Quick Add?
This store kept both, with Add to Cart on top and View Product below. That lets quick buyers add right away and others read more first.
Who benefits most from Quick Add?
Returning customers buying several items. The team added it because these shoppers had to open every product page to build a cart.
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