Price directly below product title: +5.17% revenue per visitor
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsShowing the price directly below the product title lifted revenue per visitor by 5.17% in this test by Dave Diederen. Conversion rate rose 3.13% and profit per visitor rose 5.20%. They say the same change has won in about 90% of tests across more than 20 brands.
- Revenue per visitor: +5.17% ($1.17 to $1.23). The tool estimated about $109,609 more revenue per month.
- Conversion rate: +3.13% (1.73% to 1.78%). A small but positive change in buyers.
- Profit per visitor: +5.20% ($0.97 to $1.02).
- Average order value: +1.98% ($67.51 to $68.84). Roughly flat.
- Across 20+ brands, Diederen reports a win rate of around 90%. Only this one test's data was shown.
The change
The variant moves the price up to sit directly below the product title.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A product page where the price did not sit right under the title. The post says pages like this often show it further down, near add to cart or inside a bundle picker.
Variant
The same page with the price placed directly below the product title.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers scan a product page in a familiar order: name, details, then price. Putting the price where they expect it saves a search.
- people can't judge whether a product is worth it until they know what it costs. An early price lets that judgement start sooner.
- retail tags and shelf labels train people to see price next to the name, so the layout feels natural.
Caveats: Sample size and test length were not shared. The ranges cross zero (for example -6% to +18% on revenue per visitor), and the exact control layout wasn't shown.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show the price directly below the product title, then more visitors will buy because they can judge value without hunting for the price.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Bundle take rate
- Add-to-cart rate
- Who should test it
- Stores whose product pages show the price low on the page, only near the add to cart, or only inside a bundle picker. If your price already sits under the title, there is nothing to test.
Questions
Where should the price go on a product page?
In this test, placing it directly under the product title raised revenue per visitor by 5.17%. Dave Diederen reports a similar win in about 90% of 20+ brands.
Does showing the price early make products feel cheaper?
The test suggests not. Average order value went up slightly, by 1.98%, rather than down.
Should the price only appear on the add-to-cart button?
This test found it helped to show it right under the title as well. Shoppers want to know the cost before they read the rest of the page.
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