Free Summer BBQ e-book as a gift: +$0.74 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a free Summer BBQ recipes and tips e-book as a gift lifted revenue per session by $0.74, forecast at $68,000 per month. Oliver Kenyon ran this test. The e-book came with product bundles and was shown as a banner on the product image, with no price change.
- +$0.74 revenue per session. This is the most direct measure of the change.
- +$68,000 per month in forecast revenue.
- +$816,000 per year forecast, which is the monthly figure multiplied by 12.
The change
A Free E-book gift banner was added along the bottom of the product gallery.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page showed the gallery, name, reviews, sale price, benefit points and an Add to Cart button, with no gift offer.
Variant
A Free E-book banner with the e-book name and a small cover image was placed along the bottom of the product gallery. The rest of the page stayed the same.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a seasonal, on-topic gift adds value that feels made for the buyer, not a generic extra.
- a digital gift costs almost nothing to deliver, so it adds value without cutting margin.
- placing the banner on the product image means shoppers see it before they decide.
Caveats: No sample size, test length, conversion rate or confidence level was shared. A seasonal gift may work less well outside its season.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we offer a free, on-topic digital guide with bundle purchases and show it on the product image, then revenue per visitor will rise because the offer feels more valuable at no extra cost.
- Primary metric
- Revenue per visitor
- Guardrails
- Bundle take rate
- Average order value
- Conversion rate
- Who should test it
- Stores whose products tie to a hobby or use case, such as food, grilling or fitness. It probably fits less well where a guide adds no real value to the purchase.
Questions
Does a free gift with purchase increase conversions?
In this test, a free recipe e-book lifted revenue per session by $0.74. The gift matched what the store's customers cared about.
Is a digital gift as good as a physical one?
This test did not compare them. A digital gift like an e-book does cost far less to deliver, so the gain is not eaten by product cost.
Where should a free gift offer go on the product page?
This store placed a banner on the bottom of the product image. That puts the offer in view before the shopper reaches the price or the add button.
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