Category tabs and search on a bundle page: +$0.28 revenue/session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon added category tabs and built-in search to a cluttered bundle page, and revenue per session rose by $0.28. They reported +$39,428 per month, forecast at +$473,136 per year. The aim was to cut choice overload when building a bundle.
- +$0.28 revenue per session.
- +$39,428 per month in revenue.
- +$473,136 per year, which is a forecast.
- Sample size, test length and conversion rate were not shared.
The change
Bundle dropdowns become searchable fields grouped by category tabs.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Below the product image, title and sale price, shoppers picked each bundle item from a stack of Product Name dropdowns. Every option had to be scrolled through inside each dropdown.
Variant
The dropdowns were replaced with search fields labeled Search products here, so shoppers could type to find each item. The post also mentions tabs grouping products by category, which the screenshot doesn't show.
Why it likely won
Our reading of the result, not the practitioner's claim.
- typing a name is faster than scanning a long dropdown when a bundle has many options.
- category tabs break one long list into smaller groups, which reduces choice overload.
- less effort per pick may lead shoppers to complete bigger bundles.
Caveats: No sample size, duration or significance was shared, and the yearly figure is a forecast. Tabs and search changed together.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add category tabs and a search field to the bundle builder, then revenue per visitor will rise because shoppers find the items they want with less effort.
- Primary metric
- Revenue per visitor
- Guardrails
- Bundle completion rate
- Average order value
- Search with no results
- Who should test it
- Stores with build-your-own bundles that offer many flavors, scents or products. With only a handful of options, a search box adds clutter rather than removing it.
Questions
How do you reduce choice overload on a bundle page?
In this test, category tabs and a search field replaced plain dropdowns for picking bundle items. Revenue per session rose by $0.28.
Should a bundle builder have a search bar?
It helped here, where shoppers picked several items from long lists. For bundles with only a few choices, the benefit is likely smaller.
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