New landing pages with targeted headlines, reviews and CTAs for a gut-health brand: Conversion rate 2% to 7%

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise built new landing pages for PuraU, an acne and gut-health supplement brand. They reported conversion rate rising from 2% to 7%.

Caveats: Agency-reported before/after redesign result, not a controlled test.

What they changed

• Headlines aimed at specific pain points
• Testimonials and reviews made prominent
• Clearer calls to action
• Urgency elements added

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for PuraU. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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