Mobile product page, copy and cart subscription fixes for a women's supplement brand: +50% mobile conversion r

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran ongoing CRO for Free Soul, a UK women's health supplement brand. They reported a 50% rise in mobile conversion rate, 30% higher revenue per visitor and 25% higher AOV.

Caveats: Agency-reported program result across several changes, not a single isolated test.

What they changed

• Product page layout rebuilt for mobile
• Product copy rewritten around benefits
• Subscription terms clarified in the cart
• Trust signals added at checkout

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Free Soul. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A

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B

+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

A

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B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

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B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

A

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B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

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B

+$6,710 per month

Redesigned the above-the-fold section of the product page

Product pageHero & above-the-fold section@oliverkenyon