60-day guarantee and returns under add to cart: +5.6% conversion
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon added two short blocks under the add-to-cart button, a 60-day money-back guarantee and easy returns, and conversion rose 5.6%. Revenue per visitor rose 5.2% for the travel bag brand. The test included more than 7,800 orders.
- Conversion rate: 3.86% to 4.07% (+5.63%, range +1% to +10%). More visitors bought.
- Revenue per visitor: €2.61 to €2.74 (+5.21%). The range ran from -1% to +12%, so a flat result can't be fully ruled out.
- The testing dashboard estimated about +€63,000 a month and roughly 1,000 more orders a month.
- The test included 7,800+ orders, a solid sample for a single store.
The change
Variant adds guarantee and returns blocks directly under add to cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page showed the title, price and add-to-cart button with nothing beneath it. The guarantee existed but was only mentioned in the footer.
Variant
Two blocks sat under the button: a 60-day guarantee with money back if not satisfied, and easy returns or swaps within 60 days of delivery.
Why it likely won
Our reading of the result, not the practitioner's claim.
- the guarantee answers the worry about a wrong purchase at the moment the shopper is about to click.
- a policy hidden in the footer does little, because few shoppers scroll that far on a product page.
- the offer didn't change, only its visibility, so the gain came from shoppers learning about it.
Caveats: One brand, and the test duration was not shared. The revenue per visitor range dips just below zero, so the conversion lift is the stronger signal.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show our existing guarantee and returns policy right under add to cart, then conversion will rise because shoppers see the risk removed at the moment they decide.
- Primary metric
- Conversion rate
- Guardrails
- Return rate
- Refund rate
- Revenue per visitor
- Who should test it
- Stores that already offer a generous guarantee or returns window but only mention it in the footer or a policy page. Skip it if your policy is short or strict, since highlighting it may raise doubts.
Questions
Where should a money-back guarantee go on a product page?
In this test, right under the add-to-cart button. Moving it there from the footer lifted conversion 5.6%.
Does showing a returns policy increase returns?
The post did not share return rates, so this test can't answer it. Track returns as a guardrail if you run it.
Do I need a better guarantee to see a lift?
Not here. The guarantee itself didn't change; only where shoppers saw it.
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