Visual megamenu with category images: +$0.13 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsTurning a text-only mobile megamenu into a visual panel with category images raised revenue per session by $0.13. Oliver Kenyon ran this test, forecast at about $13,192 a month. Offers, pricing and traffic stayed the same.
- Revenue per session rose by $0.13.
- Forecast revenue: about +$13,192 a month, or +$158,304 a year. These are projections.
- The lift per session is small, so it may take a lot of traffic to confirm.
The change
A plain text menu becomes category-first rows with product thumbnails.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile menu was a plain text list: Home, Shop, About us, Reviews and Blog, followed by small policy links.
Variant
The menu led with product categories such as Tops and Bottoms. Each subcategory row had a clear label and a product thumbnail, with About, Reviews and Blog moved below.
Why it likely won
Our reading of the result, not the practitioner's claim.
- images let shoppers recognize a category at a glance instead of decoding labels.
- putting shop categories first, rather than Home and About, points the menu at buying.
- clearer labels reduce wrong taps and back-tracking on small screens.
Caveats: Sample size, test length and significance were not shared, and the dollar figures are forecasts. The per-session lift is modest.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add category images and clear labels to the mobile menu, then revenue per session will rise because shoppers find the right category faster.
- Primary metric
- Revenue per session
- Guardrails
- Menu engagement rate
- Search usage
- Mobile page load time
- Who should test it
- Stores with several product categories and mostly mobile traffic. A store with one or two products gains little from a richer menu.
Questions
Should a mobile menu have images?
In this test, adding category images and clearer labels lifted revenue per session by $0.13. Images help shoppers spot the right category quickly.
What should come first in a mobile menu?
The winning version put shop categories like Tops and Bottoms first and moved About, Reviews and Blog lower.
Will images slow down the menu?
They can if they're large. Use small, compressed thumbnails and track mobile load time.
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