Best seller carousel in mobile menu: +$0.314 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a best seller carousel to the mobile menu, reordering categories by revenue and adding in-menu social proof raised revenue per session by $0.314. Oliver Kenyon ran this test. Their team forecast about $48,332 a month in extra revenue.
- Revenue per session: up $0.314. The baseline was not shared, so the percentage lift is unknown.
- Monthly revenue: about $48,332 extra, based on the team's forecast.
- Yearly revenue: about $579,984, a forecast rather than banked revenue.
- Conversion rate and average order value were not shared.
The change
A best seller carousel, revenue-ranked categories and a reviews link replace the plain list.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A plain list of text links, starting with Home and Shop. No products, images or reviews appeared in the menu.
Variant
The menu opened with a swipeable Best Sellers carousel with View Product links. Categories with small images followed, ordered by how much revenue each brought in, with Contact and a Reviews entry at the bottom.
Why it likely won
Our reading of the result, not the practitioner's claim.
- putting best sellers first lets shoppers reach popular products in one tap.
- ordering categories by revenue puts the most wanted items where thumbs land first.
- a reviews entry reminds shoppers that others have bought and liked the products.
Caveats: Three changes shipped together, so their separate effects are unknown. The post calls the social proof a testimonial, while the mockup only shows a Reviews row. Sample size, test length and baseline revenue were not shared.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show a best seller carousel at the top of the mobile menu and order categories by revenue, then revenue per session will rise because shoppers reach popular products with fewer taps.
- Primary metric
- Revenue per session
- Guardrails
- Menu engagement rate
- Conversion rate
- Average order value
- Who should test it
- Mobile-heavy stores where a few products and categories drive most sales. If sales are spread evenly across a wide catalog, a carousel of a few items may matter less.
Questions
How should mobile menu categories be ordered?
In this test the team ordered categories by actual revenue. That was part of a change that lifted revenue per session by $0.314.
Should a mobile menu include a product carousel?
Here a swipeable Best Sellers carousel sat at the top of the menu. It was one of three changes in a winning test, so its own effect is not known.
Can social proof work inside a navigation menu?
Kenyon added in-menu social proof as part of this test. The mockup shows it as a Reviews entry at the bottom of the menu.
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