Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand: +30% add-to-cart rate

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran one-at-a-time tests for Vortex Air, a UK bladeless fan and heater brand. They reported a 30% year-on-year rise in add-to-cart rate and 32% more completed checkouts.

Caveats: Headline figures are year-on-year comparisons across a series of tests, not one isolated test.

What they changed

• New mobile collection grid with prices hidden
• Price testing plus a buy-2-save-20% bundle block
• Below-fold product page sections rebuilt
• Cart drawer shipping copy fixed and a small upsell added

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Vortex Air. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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