Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand: +$356,617/month

Conversionwise ran an ongoing CRO program for Rest, a cooling bedding brand. They reported $356,617 in added monthly revenue and $3.30 more revenue per session.

Caveats: Agency-reported program result across several changes, not a single isolated test.

What they changed

• Product listings rewritten around benefits
• USP messaging added to key pages
• Cart given USPs and an upsell module
• Customer reviews and testimonials placed across the site

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Rest. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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