Swipeable images on collection cards: +$0.43 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsLetting shoppers swipe through several product images right on the collection page cards lifted revenue per session by $0.43. Oliver Kenyon ran this test and estimates the gain at $12,400 a month. Shoppers had been opening product pages just to see more angles, then leaving.
- Revenue per session: +$0.43. Each visit earned more on average.
- Monthly revenue: +$12,400, based on the practitioner's estimate.
- Yearly revenue: +$148,800. This is a forecast, not a measured year.
The change
Single card image replaced by a swipeable carousel
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Each card showed one image, a Sale tag, name, price, a Details button and an Add to cart button.
Variant
Each card became a swipeable image carousel with dots. The mockup also shows the two buttons merged into one Add to cart now button and the Sale tag changed to Save $10.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers can check angles and variations without leaving the grid, which saves clicks and back-button trips.
- seeing more images builds confidence before adding to cart.
- the single add-to-cart button and specific savings tag in the mockup may also have helped.
Caveats: The mockup shows button and badge changes alongside the swipe, so the lift may not come from the swipe alone. Sample size and duration were not shared.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we let shoppers swipe through product images on collection cards, then more of them will add to cart because they can judge products without opening each page.
- Primary metric
- Revenue per session
- Guardrails
- Page load time
- Add-to-cart rate
- Return rate
- Who should test it
- Stores where product look matters and each item has several useful photos, such as apparel or home goods. It helps less if products look the same from every angle.
Questions
Should product cards have image carousels?
In this test, swipeable images on collection cards lifted revenue per session by $0.43. Shoppers no longer had to open each product page to see other angles.
Does image swipe slow down collection pages?
Speed data was not shared. Loading extra images can add weight, so watch page load time when you test it.
How many images should a product card show?
The mockup shows five dots per card, suggesting about five images. The post did not test different counts.
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