Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand: +$135,482/month proje

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran ongoing CRO for oVertone, a color-depositing hair conditioner brand. They reported a projected $135,482 in added monthly revenue and $2.39 more revenue per session.

Caveats: Revenue figure is a projection, and results span several changes rather than one isolated test.

What they changed

• Mega menu categories made more descriptive, tested with and without images
• Homepage hero imagery changed based on customer survey data
• USP bar added
• Tiered spend rewards to raise AOV

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for oVertone. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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