Dave Diederen
@DaveDiederen · Syntra Labs · Founder, Shopify developer and CRO specialist
Dave Diederen has shared 162 measured test results and 183 ideas on X. Most of their results are on product page (82), homepage (20), site-wide (18).
162measured results
151–11won vs lost or flat
183ideas to test
$346,000biggest est. monthly gain
A
→B
7,509 active subscriptions
Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products
Product pagePricing, discounts & savings display
A
→B
+12.99% revenue per visitor
Added a 'Best Seller' label directly above the product title
Product pageHeadlines, product titles & copy
A
→B
+16.92% revenue per visitor
Changed the product title to a benefit-led 'Achieve [outcome] with [product]' format
Product pageHeadlines, product titles & copy
A
→B
+30.21% revenue per visitor
Added Best Seller badges to products
Collection pageBestseller badges & product labels
A
→B
+29.72% revenue per visitor
Added a best-sellers product row right under the homepage hero
HomepageHero & above-the-fold section
A
→B
+104.06% revenue per visitor
New bundle builder with quantity and subscribe-and-save steps
Product pageBundles & quantity breaks
A
→B
+20.65% revenue per visitor
Added a countdown timer where heatmaps showed shoppers were focused
Collection pageCountdown timers
A
→B
+52.67% revenue per visitor
Replaced the homepage hero video with a static image with a benefit callout
HomepageUGC & product video
A
→B
+2.61% revenue per visitor
Hid the 'As Seen On' press bar on the homepage for paid traffic
HomepageSocial proof, authority & press
A
→B
+10.77% revenue per visitor
Made the bundle buy box more compact by reducing padding between elements
Product pageBundles & quantity breaks
A
→B
+11.60% revenue per visitor
Let shoppers swipe through product image galleries directly on the collection page
Collection pageProduct images & gallery
A
→B
+28.25% revenue per visitor
Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button
Product pageShipping & delivery messaging
A
→B
+16.78% revenue per visitor
Showed 'In Stock' instead of 'Almost Out of Stock' messaging
Product pageLow-stock & scarcity messaging
A
→B
+6.54% revenue per visitor
Redesigned the homepage above-the-fold hero section
HomepageHero & above-the-fold section
A
→B
+15.10% revenue per visitor
Replaced mobile image gallery dots with a scrollable thumbnail strip
Product pageProduct images & gallery
A
→B
+7.09% revenue per visitor
Added a category filter section to the homepage
HomepageFilters, sorting & site search
A
→B
+3.16% revenue per visitor
Added a countdown timer to checkout
CheckoutCountdown timers
A
→B
+7.70% revenue per visitor
Added payment method icons directly below the checkout CTA in the cart
CartPayment icons, express checkout & BNPL
A
→B
+11.88% revenue per visitor
Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')
Product pageMoney-back guarantee & returns
A
→B
+2.41% revenue per visitor
Moved the best sellers section above the reviews section on the homepage
HomepageReviews & star ratings
A
→B
+43.81% revenue per visitor
Tested shipping price levels; a $9.49 shipping fee beat the control
Site-wideShipping & delivery messaging
A
→B
+9.71% revenue per visitor
Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC
Product pageShipping & delivery messaging
A
→B
+5.17% revenue per visitor
Showed the product price directly below the product title
Product pageHeadlines, product titles & copy
A
→B
+12.53% revenue per visitor
Added a 'You're saving $X on this order' line to the bundle selector
Product pageBundles & quantity breaks
A
→B
+8.08% revenue per visitor
Added a category filter section to the homepage with no text above it
HomepageFilters, sorting & site search
A
→B
+5.92% revenue per visitor
Added an announcement bar
Site-wideAnnouncement bars
A
→B
+41.90% revenue per visitor
Rewrote product descriptions with a fear angle (risks of not using it)
Product pageHeadlines, product titles & copy
A
→B
+30.09% revenue per visitor
Tested hero banner variations (goal headline, how-to subheader, USPs, CTA, reviews)
HomepageReviews & star ratings
A
→B
+14.07% revenue per visitor
Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping
Product pageShipping & delivery messaging
A
→B
+8.89% revenue per visitor
Put a 'Bestseller' badge on only the single #1 product on the collection page (instead of 3-4 products)
Collection pageBestseller badges & product labels
A
→B
+12.20% revenue per visitor
Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold
Landing pageHero & above-the-fold section
A
→B
+13.93% revenue per visitor
Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'
CartShipping & delivery messaging
A
→B
+8.45% revenue per visitor
Added social proof (star rating / review count) directly above the product title
Product pageReviews & star ratings
A
→B
+18% revenue per visitor
Added "30-day money-back guarantee" under the checkout button
CartMoney-back guarantee & returns
A
→B
+12.2% revenue per visitor
Moved three UGC videos above the fold on the product page
Product pageUGC & product video
A
→B
+14.50% conversion rate
Added a prominent 60-day guarantee badge below the add-to-cart button
Product pageMoney-back guarantee & returns
A
→B
+9.17% revenue per visitor
Removed the free-shipping threshold and charged shipping on every order
Site-wideShipping & delivery messaging
A
→B
+4.17% revenue per visitor
Increased PDP font size (+4px) for an older audience
Product pageLayout, fonts & visual design
A
→B
+4.83% revenue per visitor
Added a checkout countdown timer (order reserved) for US brands
CheckoutCountdown timers
A
→B
+4.82% revenue per visitor
Changed the bundle selector title from 'Buy More, Save More' to 'Low Stock - Selling Fast'
Product pageLow-stock & scarcity messaging
A
→B
+7.90% revenue per visitor
Removed the free shipping threshold and charged a flat shipping fee on every order
Site-wideShipping & delivery messaging
A
→B
+15.44% revenue per visitor
Added a 'Shop Now' CTA to the announcement bar and linked it to the offer
Site-wideAdd-to-cart & CTA buttons
A
→B
+39.03% revenue per visitor
Put best sellers above the fold on the homepage and pushed reviews below
HomepageReviews & star ratings
A
→B
+8.89% revenue per visitor
Moved the review stars above the product title
Product pageReviews & star ratings
A
→B
+3.79% revenue per visitor
Replaced variant dropdowns with visual selector blocks
Product pageVariant, size & option selectors
A
→B
+14.41% revenue per visitor
Added the savings to the add-to-cart button ('Add to Cart - Save 50%')
Product pageAdd-to-cart & CTA buttons
A
→B
+13.98% revenue per visitor
Tested 4 homepage hero banner variations (social proof position, trust badges, delivery/guarantee benefits, CTA hierarchy)
HomepageSocial proof, authority & press
A
→B
+5.56% revenue per visitor
Tested flat $2, $5 and $7 shipping fees against free shipping
CheckoutShipping & delivery messaging
A
→B
+23.05% revenue per visitor
Hid written reviews above the fold on the PDP
Product pageReviews & star ratings
A
→B
+7.68% revenue per visitor
Added a value comparison chart
Product pageComparison charts & tables
A
→B
+7.11% revenue per visitor
Added a UGC customer video section to the PDP
Product pageUGC & product video
A
→B
+10.95% revenue per visitor
Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag
Product pageShipping & delivery messaging
A
→B
+10.07% revenue per visitor
Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout
CheckoutMoney-back guarantee & returns
A
→B
+$52K/month revenue
Added country-specific free shipping messaging and moved the money-back guarantee under add to cart
Product pageMoney-back guarantee & returns
A
→B
+9.45% revenue per visitor
Redesigned the bundle selector to ask who it's for, then show supply options with per-day pricing
Product pageBundles & quantity breaks
A
→B
+7.34% revenue per visitor
Showed image thumbnails under the product gallery
Product pageProduct images & gallery
A
→B
+11.67% revenue per visitor
Switched the product title from product-first to benefit-first wording
Product pageHeadlines, product titles & copy
A
→B
+4.88% revenue per visitor
Added currency codes (USD, EUR, GBP) next to product prices based on shopper location
Product pagePayment icons, express checkout & BNPL
A
→B
+7.45% revenue per visitor
Added one written customer review above the fold on the PDP
Product pageReviews & star ratings
A
→B
+12.71% revenue per visitor (+A$71,466/month)
Rewrote the money-back guarantee section with a bold headline and benefit-driven copy
Product pageMoney-back guarantee & returns
A
→B
+43.1% revenue per visitor
New PDP layout focused on benefits instead of social proof
Product pageSocial proof, authority & press
A
→B
+14.12% revenue per visitor
Hid payment icons below the ATC button on the PDP
Product pagePayment icons, express checkout & BNPL
A
→B
+3.74% revenue per visitor
Hid the pre-ticked shipping protection checkbox in the cart
CartShipping & delivery messaging
A
→B
+6.95% revenue per visitor
Moved price and compare-at savings directly below the product title
Product pageHeadlines, product titles & copy
A
→B
+11.50% revenue per visitor
Hid the USP bar directly underneath the hero on an advertorial
Landing pageUSP bars & benefit icons
A
→B
+6.47% revenue per visitor
Updated images across the store to show people matching the older target audience's age
Site-wideProduct images & gallery
A
→B
+6.37% revenue per visitor
Moved the 'Bestseller' badge from the product image to above the title
Product pageHeadlines, product titles & copy
A
→B
+13.01% revenue per visitor
Added a geo-detection popup asking international visitors to confirm country and switch currency
Site-widePayment icons, express checkout & BNPL
A
→B
+7.20% revenue per visitor
Put the '60-Day Money-Back Guarantee' inside the add-to-cart button
Product pageMoney-back guarantee & returns
A
→B
+6.26% revenue per visitor
Added customer video reviews to the PDP
Product pageReviews & star ratings
A
→B
+$488,000 extra yearly revenue
Added a Best Sellers section to the bottom of the product page
Product pageUpsells & cross-sells
A
→B
+6.42% revenue per visitor
Showed savings as a percentage instead of a dollar amount
Product pagePricing, discounts & savings display
A
→B
+7.27% revenue per visitor
Added a 'Best Seller' badge directly on the PDP hero image
Product pageHero & above-the-fold section
A
→B
+7.21% revenue per visitor
Added Best Seller badges
Collection pageBestseller badges & product labels
A
→B
+22.12% revenue per visitor
Tested a new homepage banner layout (problem headline, two CTAs, reviews, guarantee)
HomepageReviews & star ratings
A
→B
+8.15% revenue per visitor
Changed homepage CTA copy to 'Shop Now' instead of creative copy
HomepageHeadlines, product titles & copy
A
→B
+$465,060 yearly profit
Replaced a 3-line text USP list with 3 horizontal icon-backed value props
Product pageUSP bars & benefit icons
A
→B
+8.75% revenue per visitor
Hid the USP badge bar above the fold on the product page
Product pageUSP bars & benefit icons
A
→B
+5.63% revenue per visitor
Hid the 'As Seen In' press logo banner on the PDP
Product pageSocial proof, authority & press
A
→B
+8.66% revenue per visitor
Redesigned the bundle selector with explanatory copy, included vs. upsell slots, and trust line under ATC
Product pageTrust badges & security seals
A
→B
+5.98% revenue per visitor
Added a new collection page banner
Collection pageCollection banners & headers
A
→B
+9.04% revenue per visitor
Added a 'Ships by Tomorrow' callout under the checkout button in the cart drawer
CartShipping & delivery messaging
A
→B
+11.32% revenue per visitor (+A$52,743/month)
Added new sections underneath the add-to-cart button on the product page
Product pageVariant, size & option selectors
A
→B
+$32,565/month revenue
Added a sticky add-to-cart bar (scrolls to top when variants or bundles must be picked)
Product pageBundles & quantity breaks
A
→B
+11.48% revenue per visitor
Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge
Product pageSales, urgency & limited-time offers
A
→B
+2.96% revenue per visitor
Hid the social proof slider at the top of an advertorial
Landing pageSocial proof, authority & press
A
→B
+3.01% revenue per visitor
Replaced pagination with infinite scroll on a collection page
Collection pageProduct cards & quick add
A
→B
+2.82% revenue per visitor
Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)
Site-wideFree shipping thresholds & shipping price
A
→B
+6.36% revenue per visitor
Product images that include USPs, testimonials, guarantees and delivery info
Product pageReviews & star ratings
A
→B
+72.15% revenue per visitor (+$30,562/month)
Redesigned the homepage hero
HomepageHero & above-the-fold section
A
→B
+2.31% revenue per visitor
Hid the scrolling marquee bar
Site-wideUSP bars & benefit icons
A
→B
+7.80% revenue per visitor
Tested two different upsell products in the same PDP add-to-cart popup
Product pageUpsells & cross-sells
A
→B
+4.32% revenue per visitor
Made the announcement bar clickable with a link and added a countdown timer for the sale
Site-wideCountdown timers
A
→B
+1.89% revenue per visitor
Tweaked shipping rates (volume-grab vs margin-grab)
CheckoutShipping & delivery messaging
A
→B
+9.74% revenue per visitor
Matched the social proof line under the ATC to the ad angle the visitor came from
Product pageSocial proof, authority & press
A
→B
+7.50% revenue per visitor
Swapped the homepage hero image for one aligned with buyer intent
HomepageHero & above-the-fold section
A
→B
+12.36% revenue per visitor
Rewrote the product title as a benefit-led headline (e.g. 'Improve Your Skin from Home with the LED Face Mask')
Product pageHeadlines, product titles & copy
A
→B
+7.8% conversion rate
Replaced Trustpilot logo and rating with plain stars plus "Rated 4.8/5.0 by 50,000+ customers" on a listicle
Landing pageReviews & star ratings
A
→B
+26.72% revenue per visitor
Moved the week-by-week results timeline higher up the listicle/landing page
Landing pageAdvertorials, listicles & presell pages
A
→B
+7.81% revenue per visitor
Showed card and other payment method icons under the express checkout buttons
CheckoutPayment icons, express checkout & BNPL
A
→B
+8.83% revenue per visitor
Added a 'Selling Out Fast' scarcity banner with % sold progress bar and countdown to the PDP
Product pageFree shipping thresholds & shipping price
A
→B
+6.91% revenue per visitor
Made fonts 5% bigger
Site-wideLayout, fonts & visual design
A
→B
+9.99% revenue per visitor
Named the sale in the discount badge (e.g. 'Summer Sale - Save 50%')
Product pageSales, urgency & limited-time offers
A
→B
+4.36% revenue per visitor
Hid the buy box on the homepage so it focuses on education and directs to the PDP
HomepageHero & above-the-fold section
A
→B
+5.59% revenue per visitor
Updated the product images
Product pageProduct images & gallery
A
→B
+10.44% revenue per visitor
Tested a new first product image on the PDP
Product pageProduct images & gallery
A
→B
+$24,000/month
Changed the product title to an emotion-led angle
Product pageHeadlines, product titles & copy
A
→B
+23.13% revenue per visitor
Showed customer reviews on the checkout page
CheckoutReviews & star ratings
A
→B
+2.83% revenue per visitor
Added a scrolling strip of customer review snippets directly below the navbar
Site-wideReviews & star ratings
A
→B
+14.36% revenue per visitor
Reorganized the USP checklist into a compact two-column grid with a relevant icon per benefit
Product pageUSP bars & benefit icons
A
→B
+6.32% revenue per visitor
Triggered a confetti effect and 'biggest savings unlocked' message when the largest bundle is selected
Product pageBundles & quantity breaks
A
→B
+17.39% revenue per visitor
Added a sticky add-to-cart bar that scrolls back to the main buy box
Product pageSticky add-to-cart bars
A
→B
+2.50% revenue per visitor
Changed 'Low stock' to 'Low stock - selling fast' under the ATC
Product pageLow-stock & scarcity messaging
A
→B
9.55% CVR (blonde) vs 9.32% control
Swapped the model in the first product image (blonde vs brunette)
Product pageProduct images & gallery
A
→B
+2.88% revenue per visitor
Triggered the listicle's sticky CTA bar at the first in-page CTA (about 30% scroll) instead of on scroll-up
Landing pageSticky add-to-cart bars
A
→B
+14.40% revenue per visitor
Moved the most-clicked category to the first homepage tab and removed the Best Sellers tab
HomepageFilters, sorting & site search
A
→B
+13.48% revenue per visitor
Added a shipping info bar below the ATC with a 'Ships by' date and localized country shipping flag
Product pageShipping & delivery messaging
A
→B
+2.17% revenue per visitor
Added a certification badge to the PDP near the price/ATC
Product pageSocial proof, authority & press
A
→B
+1.60% revenue per visitor
Showed free shipping in the cart as a line-item discount next to the crossed-out original price
CartShipping & delivery messaging
A
→B
+1.57% revenue per visitor
Raised the shipping price (tested $6.95 and $7.95 against control)
CheckoutShipping & delivery messaging
A
→B
+14.11% revenue per visitor
Added a bundle builder
Product pageBundles & quantity breaks
A
→B
+2.29% revenue per visitor
Added a Trustpilot review section above the fold
HomepageReviews & star ratings
A
→B
+4.61% revenue per visitor
Added a model size overlay to fashion product images (e.g. 'Elly is 5'8" and wears a size S')
Product pageProduct images & gallery
A
→B
+10.65% revenue per visitor
Moved the existing review section directly below the above-the-fold section, swapping it with the USPs
Product pageReviews & star ratings
A
→B
+1.3% revenue
Added a countdown timer to the collection page banner
Collection pageCountdown timers
A
→B
+1.15% revenue per visitor
Added a trust-focused FAQ section to the homepage (shipping, returns, payment, legitimacy)
HomepageMoney-back guarantee & returns
A
→B
-1.08% conversion rate
Showed savings as a dollar amount instead of a percentage (savings over $100)
Product pagePricing, discounts & savings display
A
→B
+1.36% revenue per visitor
Made the star rating near the title static instead of anchor-scrolling to the reviews
Product pageReviews & star ratings
A
→B
+7.28% revenue per visitor
Changed above-the-fold USPs to the points heatmaps showed buyers engaging with
Product pageUSP bars & benefit icons
A
→B
+3.82% revenue per visitor
Increased font size (+2px and +4px variants) for an older audience
Site-wideVariant, size & option selectors
A
→B
+25% AOV over a weekend
Introduced a BOGO offer for a deal-driven audience
OtherBundles & quantity breaks
A
→B
+20% revenue per visitor
Added an offer card inside the collection product grid
Collection pageProduct cards & quick add
A
→B
+6.59% revenue per visitor
Added urgency messaging to checkout (instead of a full checkout redesign)
CheckoutSales, urgency & limited-time offers
A
→B
+7.83% revenue per visitor
Showed social proof featuring both women and men instead of women only
Product pageSocial proof, authority & press
A
→B
16.64% offer acceptance rate
Added a 1-click complementary post-purchase upsell
Post-purchaseUpsells & cross-sells
A
→B
Wins every time across multiple stores
Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection
Site-wideShipping & delivery messaging
A
→B
Higher CVR across 4 brands
Added tabbed collection sections with live-loaded products above the fold on the homepage
HomepageHero & above-the-fold section
A
→B
CVR moved from below 1% to above 1%
Enabled Shop Pay (buy now, pay later)
CheckoutPayment icons, express checkout & BNPL
A
→B
+$170K+ additional revenue
Upgraded the announcement bar with a clear offer, countdown timer and link to a collection/product
Site-wideCountdown timers
A
→B
+$267,576 extra profit
Added 2 benefit words to the product title (e.g. "Sweat-Proof")
Product pageUSP bars & benefit icons
A
→B
+18% conversion rate
Tested new headline variations on a listicle/advertorial landing page
Landing pageHeadlines, product titles & copy
A
→B
+$161K revenue
Added an image-based category slider for navigation
Collection pageProduct images & gallery
A
→B
+$161K revenue
Turned the collection banner (where heatmaps showed attention) into a clickable countdown timer
Collection pageCountdown timers
A
→B
+6.4% revenue per visitor
Added a collection page banner with social proof, offer plus countdown, description and category filters
Collection pageSocial proof, authority & press
A
→B
Won repeatedly
Placed a countdown timer above the variant/bundle selector on the PDP
Product pageCountdown timers
A
→B
+10.42% conversion rate
Changed the "Free Shipping" badge to the country-specific "Free Shipping To DE"
Site-wideShipping & delivery messaging
A
→B
"Add to Cart" won every time
Tested add-to-cart button copy ("Add to Cart" vs "Try Risk Free Today", "Get Yours Now", "Start Your Journey")
Product pageMoney-back guarantee & returns
A
→B
+20% checkout conversion rate
Added 3 trust USPs to the checkout banner and below the main CTA
CheckoutUSP bars & benefit icons
A
→B
+25.37% revenue per visitor
Added a collection banner with review count, trust signals and free shipping
Collection pageReviews & star ratings
A
→B
Lifts across the board
Added a 'Limited-time discount auto-applied' line directly under the CTA
Product pageSales, urgency & limited-time offers
A
→B
+5.79% revenue per visitor
Raised the free shipping threshold to $165
CartShipping & delivery messaging
A
→B
-35.61% revenue per visitor
Added a countdown timer for a non-US (European) market
Site-wideCountdown timers
A
→B
-9.17% revenue per visitor
Introduced subscriptions with the subscription option pre-checked by default
Product pageSubscriptions & subscribe-and-save
A
→B
-20.51% revenue per visitor
Removed the email popup
Site-widePopups & email capture
A
→B
-1.60% revenue per visitor
Replaced written reviews with only product videos on the PDP
Product pageReviews & star ratings
A
→B
-3.84% revenue per visitor
Added small customer profile icons next to the star rating on the PDP
Product pageReviews & star ratings
A
→B
-7.1% revenue per visitor
Added a countdown timer to checkout
CheckoutCountdown timers
A
→B
-6.58% revenue per visitor
Skipped the cart and sent shoppers straight to checkout
CartCheckout steps, fields & flow
A
→B
+1.30% revenue per visitor
Placed a review rating above the product title
Product pageReviews & star ratings
A
→B
-2.95% revenue per visitor
Hid the Instagram-style category slider on the homepage (lost, keep it)
HomepageFilters, sorting & site search
A
→B
76k+ visitors
Added a 'Clinician Recommended' badge to the PDP
Product pageSocial proof, authority & press
A
→B
-2.03% revenue per visitor
Added the price to the Add to Cart button (lost)
Product pageAdd-to-cart & CTA buttons
A
→B
Idea, no result yet
Add image category tiles, filter/sort bar and ranked Best Seller badges to collection pages
Collection pageProduct images & gallery
A
→B
Idea, no result yet
Bundle selector with free gifts and urgency
Product pageCountdown timers
A
→B
Idea, no result yet
Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a comparison chart built around the customer's real alternative
Product pageComparison charts & tables
A
→B
Idea, no result yet
Offer a $1/month membership with extra discount and cashback
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Move upsells below the ATC button, not above it
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Show shipping estimates and a free-shipping threshold in the cart
CartShipping & delivery messaging
A
→B
Idea, no result yet
Instagram-style swipeable reviews slider
Product pageReviews & star ratings
A
→B
Idea, no result yet
Test showing the price in the ATC button
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Redesign PDP with tiered tub bundles and a flavor picker list
Product pageCountdown timers
A
→B
Idea, no result yet
Add a promo card in the 4th slot of the collection grid
Collection pageProduct cards & quick add
A
→B
Idea, no result yet
Cut above-the-fold USPs down to the 2-3 specific objections buyers hesitate on
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Test homepage hero copy angles (benefit, problem-aware, outcome, feature)
HomepageHero & above-the-fold section
A
→B
Idea, no result yet
Add a countdown timer and a working link to the announcement bar
Site-wideCountdown timers
A
→B
Idea, no result yet
Add a us-vs-them comparison chart to problem-solving PDPs
Product pageComparison charts & tables
A
→B
Idea, no result yet
Add a dedicated benefit section just below the product details block
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Replace gallery dots with image thumbnails
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Add a 3-step "How It Works" section to the PDP
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Swap the first product image from a white-background shot to a lifestyle image
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Add a 'sold today' social proof line below the ATC button
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add a spin-to-win pop-up that requires email to stop the wheel
Site-widePricing, discounts & savings display
A
→B
Idea, no result yet
Keep the cart checkout button sticky as shoppers scroll
CartFree shipping thresholds & shipping price
A
→B
Idea, no result yet
Replace apps with custom code and compress assets for page speed
Site-wideProduct images & gallery
A
→B
Idea, no result yet
Add a viral on TikTok badge under the add to cart button
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Collection banner with a BOGO headline and a testimonial
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Highlight key USPs inside the product images
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a review and icon-text USPs inside the side cart
CartReviews & star ratings
A
→B
Idea, no result yet
Add a Trustpilot badge below the side cart checkout button
CartReviews & star ratings
A
→B
Idea, no result yet
Add an almost out of stock message under the variant selector
Product pageLow-stock & scarcity messaging
A
→B
Idea, no result yet
Put brand, name, price, description and three horizontal USPs above the fold
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a low stock, ready for shipment message under the add to cart button
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add three USPs above the variant selector
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a star rating line above the product title
Product pageReviews & star ratings
A
→B
Idea, no result yet
Ask shoppers what they want in the pop-up before the email field
Site-widePopups & email capture
A
→B
Idea, no result yet
Add a studied formula badge above the product title
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Use bold, high-contrast CTA buttons and test colors
Site-wideAdd-to-cart & CTA buttons
A
→B
Idea, no result yet
Show a specific expected delivery date on the product page
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a review slider to the homepage
HomepageReviews & star ratings
A
→B
Idea, no result yet
Add a sticky Add to Cart button on the PDP
Product pageSticky add-to-cart bars
A
→B
Idea, no result yet
Show a peek of the next gallery image or thumbnails
Product pageProduct images & gallery
A
→B
Idea, no result yet
Highlight USPs in collection page banners
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a product features strip to the product page
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a money-back guarantee badge below the cart drawer checkout button
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Move shipping, returns and description into expandable tabs
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Use a founder-story landing page
Landing pageFounder & brand story
A
→B
Idea, no result yet
Put actionable links and timers in the announcement bar
Navigation & menuCountdown timers
A
→B
Idea, no result yet
Order product page content as dream outcome, social proof, then features
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add reviews, USPs and upsells to the cart and checkout
CartReviews & star ratings
A
→B
Idea, no result yet
Add UGC photos and videos to the product page
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add Facebook-post style customer reviews section
Product pageReviews & star ratings
A
→B
Idea, no result yet
Turn the empty cart into a selling page
CartSocial proof, authority & press
A
→B
Idea, no result yet
Add product USP icons under the price or variant picker
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Show USPs visually instead of plain text
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a less than 1% stat callout to the product page
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Test hero trust stacking: offer vs offer + trust vs offer + trust + guarantees
HomepageReviews & star ratings
A
→B
Idea, no result yet
Show secure checkout badges, reviews and return policy prominently on PDPs
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add a comparison table versus competitors
Product pageComparison charts & tables
A
→B
Idea, no result yet
Add expert reviews to the product page
Product pageReviews & star ratings
A
→B
Idea, no result yet
Build hero banner copy from your best ad angles
HomepageReviews & star ratings
A
→B
Idea, no result yet
Fill the empty cart state with text and collection links
CartEmpty-cart states
A
→B
Idea, no result yet
Make collection filters sticky on mobile
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Add a ships from United States badge with flag
Product pageTrust badges & security seals
A
→B
Idea, no result yet
Add shipping times, discount badges and payment icons to the side cart
CartShipping & delivery messaging
A
→B
Idea, no result yet
Add a scrolling USP ticker
Site-wideUSP bars & benefit icons
A
→B
Idea, no result yet
Add a holiday offer callout under the add to cart button
Product pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Add a CTA to the announcement bar plus a USP bar under the header
HomepageReviews & star ratings
A
→B
Idea, no result yet
Add an announcement bar stating which countries you ship to
Navigation & menuShipping & delivery messaging
A
→B
Idea, no result yet
Add payment icons below the checkout button in the cart
CartPayment icons, express checkout & BNPL
A
→B
Idea, no result yet
Show the made-in location above the fold
Product pageTrust badges & security seals
A
→B
Idea, no result yet
Add callouts and annotations on product images
Product pageProduct images & gallery
A
→B
Idea, no result yet
Bundle page with a goal progress bar, tiered quantity discounts and pack cards
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Show the original price before the discounted price
Product pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Redesign the cart drawer with a savings breakdown and guarantee
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Keep the offer visible in the cart
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Buy 2 Get 2 bundle offer with pinned sale countdown and front-loaded trust
Product pageReviews & star ratings
A
→B
Idea, no result yet
FAQs above the fold only for real objections
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add visible left/right arrows to the product image gallery
Product pageProduct images & gallery
A
→B
Idea, no result yet
Redesign PDP with size tabs, 3/2/1 bundle cards and a subscribe-and-save frequency step
Product pageReviews & star ratings
A
→B
Idea, no result yet
Collection cards with Most Popular callouts and variant previews
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Upgrade the cart drawer with tiered discount progress bar, subscription toggle and upsell tabs
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Put a specific guarantee line right under the ATC button
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Bundle builder with pre-selected subscription, 3 tiered quantities and a free gift
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add 'We recommend 3-6 months of use to see results' to the pricing selector
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Bundle selector with a pre-selected subscription toggle below it
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Add an Instagram-style UGC slider with tap-to-shop on the PDP
Product pageUGC & product video
A
→B
Idea, no result yet
Lazy-load GIFs behind compressed first-frame placeholders
Site-wideThemes, page builders & page speed
A
→B
Idea, no result yet
Add a countdown bar, inline social proof, guarantee/shipping clarity and a subscription selector to the PDP
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Hide the scrolling marquee text bar
Site-wideUSP bars & benefit icons
A
→B
Idea, no result yet
Add a sticky add-to-cart bar that adapts to variants
Product pageSticky add-to-cart bars
A
→B
Idea, no result yet
Add a video customer review right below the FAQs
Product pageReviews & star ratings
A
→B
Idea, no result yet
Offer a cheaper pre-order button next to the in-stock ATC
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Add a "More in this color" carousel on the PDP
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Test raising the free shipping threshold just above AOV
CartShipping & delivery messaging
A
→B
Idea, no result yet
Make the PDP star rating open a dropdown review slider
Product pageReviews & star ratings
A
→B
Idea, no result yet
Build a mix-and-match bundle builder across different products
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Show holiday shipping cutoff dates with a countdown
Site-wideMoney-back guarantee & returns
A
→B
Idea, no result yet
Add model size indicators to the image gallery
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add a comparison chart against named competitors
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Put shipping, returns, sizing and an FAQ accordion within 100px of the add-to-cart button
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Make elements clickable where recordings show dead clicks
Site-wideReviews & star ratings
A
→B
Idea, no result yet
Add a 'what to look out for' icon and text section
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Add a review count line right under the product title
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add a free shipping unlocked bar to the cart
CartShipping & delivery messaging
A
→B
Idea, no result yet
Add a size chart to clothing product pages
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Tabbed upsell section (Best Sellers / Sale / All)
Product pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Show cart pricing like a receipt
CartPricing, discounts & savings display
A
→B
Idea, no result yet
Subscription selector with pre-selected subscription, dynamic USPs and return/delivery info under the CTA
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add a 'Made in [country]' badge to the PDP
Product pageTrust badges & security seals
A
→B
Idea, no result yet
Add image thumbnails under the main product image on mobile
Product pageReviews & star ratings
A
→B
Idea, no result yet
Subscription PDP: quantity first, then subscription perks, ships-by date and ATC showing the discounted price
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Show a countdown timer in the side cart after add to cart
CartCountdown timers
A
→B
Idea, no result yet
Redesign PDP with price and rating by the title, size guide note, membership upsell and guarantee under ATC
Product pageReviews & star ratings
A
→B
Idea, no result yet
Make guarantee copy specific: "Less than 1% of customers used our 30-day money-back guarantee"
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Cart drawer with pre-checked subscribe-and-save, savings banner and delivery date
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Turn the PDP into a step-by-step color and add-on selector
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Pack the supplement buy box with six conversion tactics
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Replace a text-heavy hero with a sale headline, countdown bar and review count
HomepageReviews & star ratings
A
→B
Idea, no result yet
Add a 'Free gifts with subscription' section on the PDP
Product pageSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Test a higher shipping price
CheckoutShipping & delivery messaging
A
→B
Idea, no result yet
Add a comparison section to the product page
Product pageComparison charts & tables
A
→B
Idea, no result yet
Test money-back guarantee length (14 vs 30 vs 60 days) against price point
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add a week-by-week results timeline section to the PDP
Product pageFree shipping thresholds & shipping price
A
→B
Idea, no result yet
Add an inline upsell section with hand-picked complementary products on the PDP
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Turn the mobile nav menu into a merchandising menu with visual tiles
Navigation & menuBundles & quantity breaks
A
→B
Idea, no result yet
Test the add-to-cart button copy on listicles and advertorials
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown
Site-wideShipping & delivery messaging
A
→B
Idea, no result yet
Test offer structure: subscription options and discount depth in buy boxes
Landing pageShipping & delivery messaging
A
→B
Idea, no result yet
Problem-first homepage hero with reviews above the fold and one 'Try' CTA
HomepageReviews & star ratings
A
→B
Idea, no result yet
Cut PDP benefit bullets from 10-12 down to 5
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Rewrite guarantee copy to add social proof
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add upsells in the cart near the free shipping threshold
CartShipping & delivery messaging
A
→B
Idea, no result yet
Add testimonial-style UGC video to the PDP
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add infographics to product images for size and specs
Product pageProduct images & gallery
A
→B
Idea, no result yet
Bundle builder with Best Value anchor, auto-selected subscription and per-serving cost
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
PDP redesign with $34 to $24 price anchor, delivery and returns, UGC and a smart upsell
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add horizontal collection tabs at the top of collection pages
Collection pageProduct cards & quick add
A
→B
Idea, no result yet
Make the announcement bar clickable and link it to the best-selling PDP
Site-wideAnnouncement bars
A
→B
Idea, no result yet
Show key USPs above the product title and a free-gift highlight in the variant selector
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Build the cart around visible progress, clear math and reassurance
CartReviews & star ratings
A
→B
Idea, no result yet
Test Best Seller badge wording, placement and which product gets it
Collection pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Product image set: lifestyle context, multiple angles, texture close-ups
Product pageComparison charts & tables
A
→B
Idea, no result yet
Add urgency, USPs, reviews and FAQs to the checkout page
CheckoutReviews & star ratings
A
→B
Idea, no result yet
Bundle PDP with 3-pack default, mix-and-match step and best-seller fallback
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add 2-4 objection-specific reviews to checkout
CheckoutReviews & star ratings
A
→B
Idea, no result yet
New hero section for a refillable hygiene brand
HomepageHero & above-the-fold section
A
→B
Idea, no result yet
Add a timeline expectation map to supplement PDPs
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Add a 10-minute countdown timer on the checkout page
CheckoutCountdown timers
A
→B
Idea, no result yet
Replace a homepage section with a tabbed Best Sellers layout
HomepageHeadlines, product titles & copy
A
→B
Idea, no result yet
Segment pet supplement offers by pet weight
Product pageSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Cart drawer formats with condensed upsell cards and subscription options
CartUpsells & cross-sells
A
→B
Idea, no result yet
Replace variant dropdowns with image swatches
Product pageProduct images & gallery
A
→B
Idea, no result yet
Add an Instagram-story style category slider at the top of collection pages
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Show a precise arrival date range instead of vague shipping estimates
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add shipping info and USP icons to the product page
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Show promo savings in the cart
CartBundles & quantity breaks
A
→B
Idea, no result yet
Add a 6-hour countdown timer to the product page
Product pageCountdown timers
A
→B
Idea, no result yet
PDP info section with FAQ accordion, 'Why [material]' expandable, UGC row, upsell and learn-more links
Product pageUGC & product video
A
→B
Idea, no result yet
Offer a mystery gift with purchase
Product pageFree gifts & gift with purchase
A
→B
Idea, no result yet
Add a featured products section inside the mobile navigation
Navigation & menuBundles & quantity breaks
A
→B
Idea, no result yet
Put the Best Seller badge in the top-left of the product card image
Collection pageProduct images & gallery
A
→B
Idea, no result yet
Add a category filter directly under the homepage hero
HomepageHero & above-the-fold section
A
→B
Idea, no result yet
Add a product-finder quiz
Landing pageProduct finder quizzes
A
→B
Idea, no result yet
Add ships by date and free shipping threshold to the product page
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a comparison chart to the homepage
HomepageComparison charts & tables
A
→B
Idea, no result yet
Make the money-back guarantee specific to the product's main objection
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Use a single static hero with a BOGO-style offer instead of a carousel
HomepageSocial proof, authority & press
A
→B
Idea, no result yet
Subscription above-the-fold with USPs upfront and a simple quantity selector
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add an 'X people are looking at this' counter
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add a stock quantity tracker that changes color when low
Product pageLow-stock & scarcity messaging
A
→B
Idea, no result yet
Add an order today message under the add to cart button
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a social proof banner to the site
Site-wideReviews & star ratings
A
→B
Idea, no result yet
Turn the cart drawer into a full-screen popup
CartPopups & email capture
A
→B
Idea, no result yet
Add a collection upsell section to the product page
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Add an experts speak carousel
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add a free shipping reminder to the product page
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Show when the next orders ship out
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a label on top of the add to cart button
Product pageAdd-to-cart & CTA buttons
A
→B
Idea, no result yet
Highlight guarantees on the homepage and product pages
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Place a product card section directly below the homepage hero
HomepageHero & above-the-fold section
A
→B
Idea, no result yet
Remove extra calls to action from the checkout flow
CheckoutMoney-back guarantee & returns
A
→B
Idea, no result yet
Limit the product gallery to 10 images covering benefits, proof and usage
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Rewrite hero headline to an outcome ('Ditch Brain Fog. Crush Your Mornings'), then test layouts
HomepageHero & above-the-fold section
A
→B
Idea, no result yet
Remove outbound links like 'Powered by Shopify' from the footer
Site-wideNavigation & mega menus