Oliver Kenyon
@oliverkenyon · Conversionwise · Co-founder; 13 years in ecommerce CRO
Oliver Kenyon has shared 77 measured test results and 0 ideas on X, and Conversionwise has published 22 client case studies. Most of their results are on product page (28), navigation & menu (13), collection page (13).
99measured results
99–0won vs lost or flat
ideas to test
$471,162biggest est. monthly gain
A
→B
+$471,162/month
Ongoing CRO program on navigation, bundles and product pages for a knife brand
Site-wideAnnouncement bars
A
→B
+$356,617/month
Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand
Site-wideUpsells & cross-sells
A
→B
+$337,203/month
Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand
Site-wideNavigation & mega menus
A
→B
+$286,348/month
Quick add-to-cart, PDP content and checkout badges for an energy drink brand
Site-wideProduct cards & quick add
A
→B
+$3.3M projected annual revenue
Mega menu, landing page, product page and cart changes for a pro-age makeup brand
Navigation & menuNavigation & mega menus
A
→B
+$182k monthly revenue
Added bundle options directly on the product page
Product pageBundles & quantity breaks
A
→B
+$159K per month
Rewrote product page copy from general claims to pain-point benefit copy
Product pageHeadlines, product titles & copy
A
→B
+$156,000/month
Competitor comparison table and benefit-led copy tested on a diagram software landing page
Landing pageComparison charts & tables
A
→B
+$151,192/month
Mega menu with category descriptions and testimonial, no product images
Navigation & menuReviews & star ratings
A
→B
+$135,482/month projected
Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand
Site-wideNavigation & mega menus
A
→B
+$135,307/month
Added Quick Add buttons to collection page product cards
Collection pageProduct cards & quick add
A
→B
+$127,867 per month
Added arrows to cart upsells and a delivery window line in the cart
CartShipping & delivery messaging
A
→B
+$118,000 per month
Added best-seller labels and tightened collection page fold so products show earlier
Collection pageBestseller badges & product labels
A
→B
+28% CTR
Tested pain-relief vs longevity angle on dog supplement advertorials
Landing pageHeadlines, product titles & copy
A
→B
+$108,001 per month
Added View Collection CTAs to homepage collection sections
HomepageAdd-to-cart & CTA buttons
A
→B
+$106,886 per month
Mega menu: added Trending Now best-sellers, clearer category links, simpler layout
Navigation & menuNavigation & mega menus
A
→B
+$1.2M annual revenue
Live chat removal, messaging, UX and new landing pages tested for an insole brand
Site-wideLive chat & contact options
A
→B
+$100,000/month
New landing pages with previews and package pricing for a VR/AR learning brand
Landing pageProduct images & gallery
A
→B
+$92,000/month
Mobile menu: search at top, Clearance first with 60% off label, no dropdown
Navigation & menuSales, urgency & limited-time offers
A
→B
+$82,542/month
Added filter tags like Best Sellers and New Drops to collection page
Collection pageFilters, sorting & site search
A
→B
+$81,050/month
Added a search bar inside the mega menu
Navigation & menuFilters, sorting & site search
A
→B
+$78,454/month
Homepage hero with better imagery, 4.9/5 rating, press logos and clearer headline
HomepageReviews & star ratings
A
→B
+$77,703/month
Mobile, cart USP and homepage banner changes for a pet nutrition brand
Site-wideUSP bars & benefit icons
A
→B
+$77,558 per month
Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof
HomepageSocial proof, authority & press
A
→B
+$75,600 per month
USP bar (free shipping and returns) under Add to Cart on PDP
Product pageMoney-back guarantee & returns
A
→B
+$74,000/month
Made the announcement bar clickable, linking to high-ticket bundles
Site-wideBundles & quantity breaks
A
→B
+$68,584/month
Added a floating filter bar on the collection page
Collection pageFilters, sorting & site search
A
→B
+5.2% revenue per visitor
Added 60-day guarantee and easy returns blocks under Add to Cart
Product pageMoney-back guarantee & returns
A
→B
+$68,000/month
Added a free Summer BBQ recipe e-book as a gift with product bundles
Product pageBundles & quantity breaks
A
→B
+$63,735 per month
Added an objection-handling review block below the CTA on mobile
Product pageReviews & star ratings
A
→B
+$58,860 per month
Gift wrapping upsell prompt inside the cart
CartUpsells & cross-sells
A
→B
+$57k/month
Added tiered spend rewards in the cart (free shipping + bonus items)
CartShipping & delivery messaging
A
→B
+$57,000 per month
Added clickable sale announcement bar linking to the clearance page
Site-wideSales, urgency & limited-time offers
A
→B
$56,285/month
Mobile collection cards in 2x2 grid with quick add-to-cart button
Collection pageProduct cards & quick add
A
→B
+$52,820 per month
3-pack bundle with Save 20% above Add to Cart on PDP
Product pageBundles & quantity breaks
A
→B
+$50,568 per month
Full-screen mobile mega menu with larger tap targets
Navigation & menuNavigation & mega menus
A
→B
+$49,040/month
Collection page: switched to 2x2 grid and reordered top performers
Collection pageSubscriptions & subscribe-and-save
A
→B
+$48,607 per month
Mobile menu reordered by RPS with Best Sellers slider
Navigation & menuSubscriptions & subscribe-and-save
A
→B
+$48,332 per month
Mobile menu: best-seller carousel, categories reordered by revenue, in-menu testimonial
Navigation & menuReviews & star ratings
A
→B
+$47,927/month
Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing
Product pageSocial proof, authority & press
A
→B
+$47,795 per month
PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals
Product pageTrust badges & security seals
A
→B
+$46,900 per month
Authentic scarcity messaging on product pages
Product pageLow-stock & scarcity messaging
A
→B
+$45,225 per month
Added clickable free-shipping announcement bar linking to best-sellers collection
HomepageShipping & delivery messaging
A
→B
+$45K/month
Shrank the top section of collection pages so products show above the fold
Collection pageHero & above-the-fold section
A
→B
$44,890/month
Three survey-based reassurance lines above collection page grid
Collection pageUSP bars & benefit icons
A
→B
$44,751/month forecasted
Added brand-aligned scarcity text below Add to Cart on PDP
Product pageLow-stock & scarcity messaging
A
→B
$44,562/month
Removed Shop Pay Buy Now button, added payment icons under Add to Cart
Product pagePayment icons, express checkout & BNPL
A
→B
$43,115/month
Realigned collection page product cards, highlighted flavour names
Collection pageProduct cards & quick add
A
→B
+46% CVR
Lowered the price and removed the free gift ($82 vs $85 + gift)
Product pagePricing, discounts & savings display
A
→B
$42,840/month
Rewrote trust policy messaging and added persistent mobile trust bar
Site-wideTrust badges & security seals
A
→B
+$42,736 per month
Added category icons and a Best Sellers section with product images to the megamenu
Navigation & menuProduct images & gallery
A
→B
+7.8% revenue per visitor
Removed the 1/2/3-bag bundle selector from the product page
Product pageBundles & quantity breaks
A
→B
+$40,413 per month
Removed a single line of copy from the cart page
CartHeadlines, product titles & copy
A
→B
+$39,428/month
Added category tabs and built-in search to a cluttered bundle page
Landing pageBundles & quantity breaks
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
A
→B
+12.9% revenue per visitor
Redesigned size selector to separate men's and women's sizes
Product pageVariant, size & option selectors
A
→B
+$36,772 per month
Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold
Product pageSales, urgency & limited-time offers
A
→B
+$36,721/month
Removing an email popup from a top product page for a solar lighting brand
Product pagePopups & email capture
A
→B
+$36,240/month
Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP
Product pageUSP bars & benefit icons
A
→B
+$32,884 per month
Added comparison table of key attributes to product pages
Product pageComparison charts & tables
A
→B
+$32,003/month
Added a clear trust-builder USP above the fold
OtherUSP bars & benefit icons
A
→B
+$31,000 per month
Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements
CartTrust badges & security seals
A
→B
+$29,621/month
Added Best Seller/Trending labels, visible price and Buy Now to collection cards
Collection pagePricing, discounts & savings display
A
→B
~$28,000/month lost revenue recovered
Removed a live chat feature that was costing revenue
Site-wideLive chat & contact options
A
→B
+$27,000/month
PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA
Product pageReviews & star ratings
A
→B
+$27,000/month
Cart redesign with free shipping incentive and less friction to checkout
CartShipping & delivery messaging
A
→B
-15% CPA
Added founder story to the product page to match the ads
Product pageFounder & brand story
A
→B
+10.9% revenue per visitor
Added Instagram-style category story bubbles above the mobile homepage hero
HomepageHero & above-the-fold section
A
→B
+$24,000 per month
Moved urgency bar to top of product page and added mobile thumbnails
Product pageSales, urgency & limited-time offers
A
→B
+$22,000 per month
Mega menu with gender tabs, thumbnails and split link groups
Navigation & menuProduct images & gallery
A
→B
+$21,516/month
Added four customer-led USP icons beneath cart checkout button
CartUSP bars & benefit icons
A
→B
+$20,699/month
Replaced generic landing page with an education-led advertorial
Landing pageAdvertorials, listicles & presell pages
A
→B
+47% CVR
Sent cold traffic to a listicle-style presell page instead of the PDP
Landing pageAdvertorials, listicles & presell pages
A
→B
+$14,598.60 per month
Mega menu: removed off-site social icons, added images beside categories
Navigation & menuProduct images & gallery
A
→B
+$13,192 per month
Turned a text-only megamenu into a visual panel with category images
Navigation & menuProduct images & gallery
A
→B
+$13K per month
Mega menu with search bar, top-2 collection visuals and USPs
Navigation & menuUSP bars & benefit icons
A
→B
+$12,400 per month
Added image swipe to product cards on collection pages
Collection pageProduct images & gallery
A
→B
+$12,382 per month
Added swappable product images to collection page product cards
Collection pageProduct images & gallery
A
→B
+$10K/month
Added USP images to the PDP gallery instead of product-only shots
Product pageUSP bars & benefit icons
A
→B
+$7,280 per month
Added star ratings, best-seller tags and review snippets to the collections page
Collection pageReviews & star ratings
A
→B
+$6,710 per month
Redesigned the above-the-fold section of the product page
Product pageHero & above-the-fold section
A
→B
+9.71% revenue per visitor
Homepage rebuild with new hero, USP bar and reviews for a welding lens brand
HomepageHero & above-the-fold section
A
→B
+50% mobile conversion rate
Mobile product page, copy and cart subscription fixes for a women's supplement brand
Product pageLayout, fonts & visual design
A
→B
+30% add-to-cart rate
Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand
Site-wideProduct cards & quick add
A
→B
Conversion rate 2% to 7%
New landing pages with targeted headlines, reviews and CTAs for a gut-health brand
Landing pageHeadlines, product titles & copy
A
→B
+6.58% conversion rate
Cart drawer rebuild without countdown timer for a pain relief device brand
CartCart drawers & slide carts
A
→B
Mobile conversion 2% to 4.5%
Mobile-first entry landing pages with simple form and trust proof for a prize draw brand
Landing pageLayout, fonts & visual design
A
→B
+33% average order value
New landing pages with reviews, bundles and urgency for an organic pet care brand
Landing pageBundles & quantity breaks
A
→B
+40% funnel conversion rate
Funnel and product page redesign with 3-step buy flow for a brain drink brand
Landing pageLayout, fonts & visual design
A
→B
Conversion rate 1.6% to 9.52%
Landing page overhaul with ordering steps and client proof for a print brand
Landing pageBenefit, problem, how-it-works & results sections
A
→B
+6.84% conversion rate
Subscription-only product page with free gifts for a cat fountain brand
Product pageSubscriptions & subscribe-and-save
A
→B
+£281,417 annual revenue
Full theme test of homepage, collections, menu and subscriptions for a skincare brand
Site-wideLayout, fonts & visual design
A
→B
Conversion rate 0.9% to 3.6%
Replaced branded hero headline with a bold offer-focused headline
OtherHero & above-the-fold section
A
→B
+48.71% revenue per visitor
Added free BBQ recipe e-book with knife purchases
OtherFree gifts & gift with purchase
A
→B
+50% conversions
New listicle landing pages vs homepage
Landing pageAdvertorials, listicles & presell pages
A
→B
+20.9% revenue per visitor
Rebuilt landing page natively in Shopify vs same page in a page builder
Landing pageLayout, fonts & visual design
A
→B
Unticked pre-ticked accidental damage cover in cart, sold it explicitly
CartUpsells & cross-sells
A
→B
+23.8% revenue per visitor
Cart drawer: dispatch/returns/payment block under checkout, size dropdown
CartMoney-back guarantee & returns
A
→B
+25% CVR
Redesigned PDP above the fold: outcome headline, context visuals, trust signals
Product pageTrust badges & security seals