Josh Thompson

Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone

Tested a shipping threshold, the product page CTA and best-seller pricing

Tested a limited-time shipping offer, landing page headline copy and a bundle offer

Added 'New' badges on bestsellers and pre-selected bundles

Switched from a third-party theme to a native theme and matched landing pages to top ads

Added a floating add-to-cart button

Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75

Decluttered the homepage, showed fewer products and added a clear hero CTA

Free shipping over $80 vs flat $4.95 shipping

Replaced a third-party Shopify theme with a custom-built store experience

Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles

Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat')

Added reviews and real customer photo testimonials across product pages and social proof in checkout

Cut checkout from 5 steps to 3

Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers

Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews

Clearer product descriptions, reviews on new products and a USP video on product pages

Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit

Cut clicks from cart to purchase, added express checkout and removed unneeded form fields

Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ

Switched from a third-party Shopify theme to a custom setup

Use plain 'Add to Cart' / 'Buy Now' button copy

Added real photos and videos, objection-answering copy and customer testimonials to product pages

Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers

Added a product-in-use video in slot 3 with reviews and an FAQ directly below

Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images

Decluttered the homepage, put key categories above the fold and rewrote the hero

Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA

Rebuilt product pages, added free shipping over $75, pre-selected a 3-pack bundle and simplified the header nav

Raised the free shipping threshold from $75 to $100

Replaced a homepage dead zone with a bundle CTA and reordered product tiles by revenue per click

Objection-based FAQ, real low-stock counters and a rebuilt above-the-fold section with benefit headline and CTA

Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles

Added detailed customer reviews to product pages

Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form

Pre-selected the most popular bundle, showed savings visually and added bundle reviews

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Restructured the mobile menu, put bestsellers first on collection pages and pre-selected bundles in the order form

Split tested shipping offers, one-click bundles and the order form layout

Reduced steps to checkout, simplified collection pages and highlighted top categories

Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos

Tested bundle offers against discount codes

Adjusted layout and CTAs based on heatmaps (most-clicked image linked to checkout, content placed where clicks happened)

Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy

Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav

Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs

Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey

Simplified product page navigation, tested pricing, and added benefit copy with real photos

Pre-selected the top bundle, added value stacks and highlighted fast free shipping

Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'

Tested a $2 difference in upsell price on a low-ticket product

Added pre-selected bundles at checkout, 'Most popular' badges on high-margin items and post-purchase upsells

Tested a 5% price increase, free shipping over $75 and simplified navigation

Used real photos of the product on people and short benefit copy

Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields

Cut checkout clicks from 5 to 3 and simplified the hamburger menu to show best-selling collections

Added a sticky add-to-cart button, 'New' badges and moved reviews higher

Simplified navigation, made the cart sticky on mobile and tested shipping copy

Added an inline bundle offer and order form to the landing page

Moved from a bloated third-party theme to a clean theme, cutting load time from 2s+ to under 1s

Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page

Switched to a drawer cart and added reviews under the checkout button

Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold

Moved key benefits above the fold and built landing pages matching top ads

Added real customer photos and objection answers to product pages and cut checkout to 2 clicks

Added positive-reinforcement nudges to the cart

Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section

Rebuilt the landing page flow, added video and testimonials to product pages and simplified checkout navigation

Ad-matched landing pages, one-click upsells and dedicated pages for top ad angles

Added bundle offers, improved the add-to-cart flow and introduced upsells

Product page tests: upsell bundles, social proof near the CTA and better visuals

Rebuilt the mobile menu, moved reviews higher on product pages and added low-stock urgency

Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems

Tightened mobile UX, made CTAs bold and added urgency timers near the add-to-cart button

Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer

Add pre-purchase upsells to lift AOV above CPA

Switched product copy from ingredient lists to benefit-focused copy

Simplified homepage navigation, added real photos and diagrams to product pages, and a highlighted review section

Added real photos, simplified the CTA and used benefit copy on product pages

Added a countdown timer and a benefit headline above the fold on product pages

Added one-click pre-purchase upsells

Mobile menu: bestsellers on the first tap, icons and thumb-friendly layout

Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly

Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name

Full-page A/B test of a new product page layout (same offer)

Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters

Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy

Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights)

Matched the landing page to the ad messaging

Moved the CTA above the fold, strengthened product page social proof and clarified the order box and bundle pricing

Custom landing page with benefit copy, real reviews in the first scroll and ad-based images

UGC images and transformation headline on product pages, pre-selected bundles in the order form, and a clearer homepage

Added 'Complete the look' accessory upsells after checkout

Removed distracting homepage banners and focused on one clear CTA above the fold