Blend Commerce
CRO agency · blendcommerce.com
150 A/B tests with real results, shared by Blend Commerce.
A
→B
+1.71% conversion rate
Thumbnail strip on mobile product gallery
Product pageProduct images & gallery
A
→B
+104% auto-ship selection
Subscription details open by default
Product pageSubscriptions & subscribe-and-save
A
→B
+11.11% revenue per visitor
Simplified mobile menu
Navigation & menuNavigation & mega menus
A
→B
+14.81% conversion rate
'Popular' badge on 4-week delivery option
Product pageBestseller badges & product labels
A
→B
+149.71% conversion (UK)
Brand value props below add to cart
Product pageUSP bars & benefit icons
A
→B
+15.21% conversion rate
Product info grouped in an accordion
Product pageLayout, fonts & visual design
A
→B
+17.26% AOV
Return policy and warranty below add to cart
Product pageMoney-back guarantee & returns
A
→B
+17.45% conversion rate
Search bar shown in the mobile header
Site-wideFilters, sorting & site search
A
→B
+17.76% revenue per visitor
Price per dose shown next to pack price
Product pagePricing, discounts & savings display
A
→B
+18.40% conversion rate
Distinct Add to Cart button colour
Product pageAdd-to-cart & CTA buttons
A
→B
+18.73% revenue per visitor
Tabbed product details on PDP
Product pageLayout, fonts & visual design
A
→B
+2.67% profit per visitor
Visible search bar on mobile
Site-wideFilters, sorting & site search
A
→B
+22% conversion rate
Search bar visible by default on mobile
Site-wideFilters, sorting & site search
A
→B
+225% conversion rate
USPs moved above homepage title and copy
HomepageUSP bars & benefit icons
A
→B
+24.6% conversion
Radio buttons instead of tabs for purchase options
Product pageVariant, size & option selectors
A
→B
+26.2% revenue per visitor
Express checkout buttons in the cart
CartPayment icons, express checkout & BNPL
A
→B
+3.61% conversion rate
Photo reviews shown first on product pages
Product pageReviews & star ratings
A
→B
+30.33% desktop sales
Money-back guarantee badge below add to cart
Product pageMoney-back guarantee & returns
A
→B
+10% conversion rate (+32% desktop)
Apparel product page redesign
Product pageLayout, fonts & visual design
A
→B
+32% conversion
Non-blocking cookie banner instead of a consent wall
Site-widePopups & email capture
A
→B
+17% subscription orders
Subscription benefits list on product page
Product pageSubscriptions & subscribe-and-save
A
→B
+35% conversion rate
Shop Pay and Google Pay in the cart drawer
CartPayment icons, express checkout & BNPL
A
→B
+37.33% conversion
PayPal Express button replaces cart drawer logos
CartPayment icons, express checkout & BNPL
A
→B
+38.1% conversion
Second 'Discover Products' button on homepage
HomepageAdd-to-cart & CTA buttons
A
→B
+4.59% conversion
'Explore Similar Products' link on sold-out items
Product pageUpsells & cross-sells
A
→B
+4% AOV
Exit-intent discount sign-up vs content redirect popup
Site-widePopups & email capture
A
→B
+40.37% RPV
'Rev up your cart' cart recommendation heading
CartUpsells & cross-sells
A
→B
+43% revenue
Product recommendations on the cart page
CartUpsells & cross-sells
A
→B
+45% AOV for returning visitors
Visible search bar on mobile
Site-wideFilters, sorting & site search
A
→B
+46.84% conversion
Sister-brand switch banner in site nav
Navigation & menuNavigation & mega menus
A
→B
+6% conversion
Express pay options and guarantee below cart checkout
CartPayment icons, express checkout & BNPL
A
→B
+6% subscription rate
On-brand subscription copy on product pages
Product pageSubscriptions & subscribe-and-save
A
→B
+65.16% conversion
Recommendations above a collapsed fitment list
Product pageUpsells & cross-sells
A
→B
+66.18% revenue/visitor
Removing express checkout from product pages
Product pagePayment icons, express checkout & BNPL
A
→B
+7.17% conversion
Gallery thumbnails plus a higher sticky CTA
Product pageProduct images & gallery
A
→B
+7.25% conversion
Drill-down mobile menu instead of accordion
Navigation & menuNavigation & mega menus
A
→B
+73.5% order value
Star ratings on collection product cards
Collection pageReviews & star ratings
A
→B
+83% recommendation add-ons
On-brand cart upsell heading
CartUpsells & cross-sells
A
→B
+88% conversion rate
Visible search bar on mobile
Site-wideFilters, sorting & site search
A
→B
+9% conversion rate
Long product info moved into an accordion
Product pageLayout, fonts & visual design
A
→B
+26% desktop conversion, mobile fell
Simplified homepage hero
HomepageHero & above-the-fold section
A
→B
+5% mobile revenue per visitor
'Back to Results' link on PDPs
Product pageNavigation & mega menus
A
→B
+25.95% conversion rate
Sticky add-to-cart bar on desktop
Product pageSticky add-to-cart bars
A
→B
+16.27% conversion rate
Sticky add-to-cart button on product pages
Product pageSticky add-to-cart bars
A
→B
+35.44% conversion rate
Express checkout in the cart drawer
CartPayment icons, express checkout & BNPL
A
→B
+35.8% conversion rate
Shop Pay button under Add to Cart
Product pagePayment icons, express checkout & BNPL
A
→B
+13.5% conversion for Titan Casket
Trust lines below Add to Cart
Product pageUSP bars & benefit icons
A
→B
+6% conversion
'Shop by Roast' link at top of mobile product page
Product pageHeadlines, product titles & copy
A
→B
+18.6% conversion
Story-style widgets replace mobile hero banner
Collection pageCollection banners & headers
A
→B
+24.77% subscription visits
Subscribe and Save link in mobile nav
Navigation & menuAnnouncement bars
A
→B
+17% conversion
Blog CTA 'Visit a Cafe' to 'Shop All Coffee'
OtherAdd-to-cart & CTA buttons
A
→B
+15.86% conversion for BBQ Land
Best Sellers module on the homepage
HomepageProduct cards & quick add
A
→B
+20% subscription orders
Rebuilt subscription card on pet food PDP
Product pageSubscriptions & subscribe-and-save
A
→B
+100% subscription orders
'Subscribe' instead of 'Autoship'
Site-wideSubscriptions & subscribe-and-save
A
→B
+6.06% conversion rate
Collapsed filters on collection pages
Collection pageFilters, sorting & site search
A
→B
+51% conversion rate
Category pills on collection pages
Collection pageFilters, sorting & site search
A
→B
+4% revenue per visitor
'Complete Your Routine' add-ons in buy box
Product pageUpsells & cross-sells
A
→B
+6% conversion rate
Removing early buy buttons and sticky bar
Product pageSticky add-to-cart bars
A
→B
+6% conversion rate
Payment icons directly under Add to Cart
Product pagePayment icons, express checkout & BNPL
A
→B
+41% conversion rate
'Save X% per oz' labels on larger sizes
Product pagePricing, discounts & savings display
A
→B
+13% revenue per visitor
Homepage categories moved higher
HomepageNavigation & mega menus
A
→B
+7.76% revenue per visitor
Value-prop strip under homepage banner
HomepageUSP bars & benefit icons
A
→B
+11.93% RPV
Redesigned value-prop section on product pages
Product pageUSP bars & benefit icons
A
→B
+19.62% conversion rate
Always-visible mobile search bar
Site-wideFilters, sorting & site search
A
→B
+9.93% revenue per visitor
Open search bar on mobile
Site-wideFilters, sorting & site search
A
→B
+13% RPV
Rebuy Smart Cart with fuller recommendations
CartCart drawers & slide carts
A
→B
+2% conversion rate
Full-width homepage imagery
HomepageHero & above-the-fold section
A
→B
+4.21% conversion rate
Review carousel on product pages
Product pageReviews & star ratings
A
→B
+19.14% conversion rate
Product-specific review high on the PDP
Product pageReviews & star ratings
A
→B
+2.33% conversion rate
'In-Stock Only' filter moved to the top
Collection pageFilters, sorting & site search
A
→B
+3% conversion, +18% subs
Freshness value props on the homepage
HomepageUSP bars & benefit icons
A
→B
+71.14% conversion
Customer photos moved next to product images
Product pageUGC & product video
A
→B
+5.66% conversion rate
Subcategory pills on the homepage
HomepageNavigation & mega menus
A
→B
+22.86% revenue per visitor
Subcategory pills on the homepage
HomepageNavigation & mega menus
A
→B
+9% conversion rate
Adding a search bar to the site
Site-wideFilters, sorting & site search
A
→B
+44% conversion
Image story widgets for key categories on homepage
HomepageNavigation & mega menus
A
→B
+3% revenue per visitor
Clearer mobile search placeholder copy
Site-wideFilters, sorting & site search
A
→B
+6.34% conversion
Per-dose price moved next to the main price
Product pagePricing, discounts & savings display
A
→B
+6.94% product page views
Action-led homepage CTAs
HomepageAdd-to-cart & CTA buttons
A
→B
+42% revenue per visitor
Images beside mobile menu categories
Navigation & menuNavigation & mega menus
A
→B
+69% conversion
Sticky Pump Finder button on mobile collections
Collection pageProduct finder quizzes
A
→B
+8% conversion rate
Sticky subcategory pills on the homepage
HomepageNavigation & mega menus
A
→B
+4.87% CR
Variant names under colour swatches on product cards
Collection pageVariant, size & option selectors
A
→B
+47.75% conversion rate
Shop Pay button in the cart drawer
CartCart drawers & slide carts
A
→B
+13% revenue per visitor
Recently viewed carousel on the homepage
HomepageProduct cards & quick add
A
→B
+4% revenue per visitor
Scent swatches instead of a dropdown
Product pageVariant, size & option selectors
A
→B
+9.97% conversion rate
Visible mobile search bar instead of an icon
Site-wideFilters, sorting & site search
A
→B
+20% mobile CR, -12% on desktop
Two-image product cards
Collection pageProduct cards & quick add
A
→B
+39% revenue per visitor
Featured customer review near the buy box
Product pageReviews & star ratings
A
→B
+23% conversion rate
Rebuy vs Shopify product recommendations
Product pageUpsells & cross-sells
A
→B
+6% revenue per visitor
Two fitment CTAs in homepage hero
HomepageHero & above-the-fold section
A
→B
+29.77% revenue per visitor
Payment logos near Add to Cart
Product pagePayment icons, express checkout & BNPL
A
→B
+80% subscription orders
Price per ounce under Add to Cart
Product pagePricing, discounts & savings display
A
→B
+16% conversion rate
Limited-time copy without a discount
Product pageSales, urgency & limited-time offers
A
→B
+14.91% conversion
Brand values banner moved higher on mobile
HomepageUSP bars & benefit icons
A
→B
+6.14% conversion
Image thumbnails on mobile product pages
Product pageProduct images & gallery
A
→B
+22% mobile sub orders
Charcoal product badges on collection cards
Collection pageBestseller badges & product labels
A
→B
+44% conversion
Recently viewed carousel on home and collections
Collection pageProduct cards & quick add
A
→B
+3% revenue per visitor
'Popular' badge on a subscription option
Product pageSubscriptions & subscribe-and-save
A
→B
+18% conversion rate
Visual mobile menu with category images
Navigation & menuNavigation & mega menus
A
→B
+7% conversion
Best Seller, New Arrival and % off badges
Collection pageBestseller badges & product labels
A
→B
+35.5% conversion rate
Shorter collection hero banner
Collection pageCollection banners & headers
A
→B
+13% conversion
Express checkout removed from product pages
Product pageCheckout steps, fields & flow
A
→B
+47.6% conversion
Sticky Add to Cart bar on product pages
Product pageSticky add-to-cart bars
A
→B
+95% revenue per visitor
Sticky filter and sort bar on mobile
Collection pageFilters, sorting & site search
A
→B
+4% revenue per visitor
Customer review near the buy button
Product pageReviews & star ratings
A
→B
+10% CR
'Subscribe & Save X%' button instead of Add to Cart
Product pageAdd-to-cart & CTA buttons
A
→B
+5% RPV
One-time and subscription prices on product cards
Collection pagePricing, discounts & savings display
A
→B
+11% revenue per visitor
Coffee menu grouped by flavour
Navigation & menuNavigation & mega menus
A
→B
+8.25% revenue per visitor
Price per serving on collection cards
Collection pagePricing, discounts & savings display
A
→B
+25% revenue per visitor
Product description preview under the price
Product pageHeadlines, product titles & copy
A
→B
+5.42% conversion
Pill-style subcategory links on collection pages
Collection pageFilters, sorting & site search
A
→B
+11% conversion on mobile
Circle category icons in mobile nav
Navigation & menuNavigation & mega menus
A
→B
+31.77% RPV, conversion -24%
Subcategory widgets above the grid
Collection pageFilters, sorting & site search
A
→B
+13% conversion
Visible search bar in the mobile header
Site-wideFilters, sorting & site search
A
→B
+13% RPV (directional)
Image category tiles in the mobile menu
Navigation & menuNavigation & mega menus
A
→B
+7.75% revenue per visitor
Category images in the mobile menu
Navigation & menuNavigation & mega menus
A
→B
+10.37% conversion rate
Text labels on mobile header icons
Navigation & menuNavigation & mega menus
A
→B
+150% conversion rate
Multi-flavour subscription product page
Product pageSubscriptions & subscribe-and-save
A
→B
conversion rate about 2% to 5%
U Suck at Golf store rebuild
Site-wideNavigation & mega menus
A
→B
+26% mobile conversion rate
Wee Squeak mobile-first redesign
Site-wideLayout, fonts & visual design
A
→B
+13% conversion rate
Eco Kids Planet redesign with higher CTA
Site-wideNavigation & mega menus
A
→B
+12% subscription length
Autoship rename, cart subscribe option
Product pageSubscriptions & subscribe-and-save
A
→B
+19.7% revenue
Goat Milk Stuff subscription revamp, no discounts
Product pageSubscriptions & subscribe-and-save
A
→B
+203% conversion
Certainly Wood subscriptions and paid membership
Site-wideSubscriptions & subscribe-and-save
A
→B
+55.9% revenue
Two products per row on mobile collections
Collection pageProduct cards & quick add
A
→B
+11% conversion rate
Nutrition info on the product page
Product pageBenefit, problem, how-it-works & results sections
A
→B
+50% subscription rate
Subscription preselected on product page
Product pageSubscriptions & subscribe-and-save
A
→B
+4.54% conversion rate
Whole Bean preselected as default grind
Product pageVariant, size & option selectors
A
→B
+69% revenue per visitor
Sticky add-to-cart bar on desktop
Product pageSticky add-to-cart bars
A
→B
+23.15% conversion
Drain Field Cleaner product page redesign
Product pageLayout, fonts & visual design
A
→B
+191% conversion rate
Full site redesign for Damn Filters
Site-wideLayout, fonts & visual design
A
→B
+22% conversion rate
Goat Milk Stuff faster site rebuild
Site-wideThemes, page builders & page speed
A
→B
+18% conversion rate
Fast, accessible redesign for Aquarium Co-Op
Site-wideThemes, page builders & page speed
A
→B
+94% conversion
Two dedicated landing pages for a gut health brand
Landing pageLayout, fonts & visual design
A
→B
+17% conversion (before/after)
Sports nutrition site redesign
Site-wideSocial proof, authority & press
A
→B
+13.4% conversion rate
Full search bar in desktop header
Site-wideFilters, sorting & site search
A
→B
+5% conversion, +18% AOV (before/after)
TEKLED UK Shopify redesign
Site-wideLayout, fonts & visual design
A
→B
+177% conversion (YoY)
Value props, mobile thumbnails, sticky nav
Product pageUSP bars & benefit icons
A
→B
+10% conversion, not significant
Sticky add-to-cart bar on mobile
Product pageSticky add-to-cart bars
A
→B
-8% revenue per visitor overall
Product page accordions at Vegepod
Product pageLayout, fonts & visual design
A
→B
inconclusive
Sticky add to cart with swatches and bottom placement
Product pageSticky add-to-cart bars
A
→B
-7% conversion rate
Frequency pills instead of a dropdown
Product pageSubscriptions & subscribe-and-save
A
→B
+1.92% RPV, not significant
Instant search suggestions
Site-wideFilters, sorting & site search
A
→B
inconclusive on sales
Sticky filter and sort bar on mobile
Collection pageFilters, sorting & site search
A
→B
conversion flat at 3.30%
Value props below Add to Cart
Product pageUSP bars & benefit icons
A
→B
-14% mobile conversion
Express checkout vs payment icons on PDP
Product pagePayment icons, express checkout & BNPL
A
→B
+2% conversion, inconclusive
Product recommendations in checkout
CheckoutUpsells & cross-sells
A
→B
+5% add-to-cart, flat
Mobile menu with images and Trustpilot rating
Navigation & menuNavigation & mega menus
A
→B
-2% conversion rate overall
Images in the mobile menu
Navigation & menuNavigation & mega menus
LiftArchive covers 150 A/B tests that Blend Commerce has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (64), site-wide (25), collection page (19).