Sticky Pump Finder button on mobile collections: +69% conversion
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsPinning the Pump Finder tool as a sticky button on mobile collection pages lifted conversion rate by 69.25% for Aeromotive, an automotive parts brand.
Blend Commerce ran this 13-day A/B test, which reached 97.4% significance. Cart completion rose 42.8%.
- Conversion rate: +69.25%.
- Cart completion: +42.8%.
- Revenue per visitor: +18.72%, and total revenue +15.4%.
- Average order value: +13.4%.
- Products viewed per visitor fell 37.76%, so shoppers browsed less and bought more directly.
The change
A sticky Pump Finder button stays on screen on mobile collection pages.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The standard mobile collection page did not make the Pump Finder tool prominent.
Variant
The Pump Finder was pinned as a sticky button that stayed in reach as shoppers scrolled mobile collection pages.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Fuel pump buyers need a part that fits their vehicle. A finder answers that question quickly.
- About 60% of visitors were on mobile, where long collection pages make it hard to compare parts.
- A sticky, thumb-reachable button keeps the finder available wherever the shopper is on the page.
Caveats: The test ran for 13 days, which is short. Sample size was not shared, and lifts this large often shrink over time.
Who ran it
Blend Commerce ran this test for Aeromotive and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we pin our product finder as a sticky button on mobile collection pages, then conversion will rise because shoppers can confirm fit without scrolling through products.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Finder completion rate
- Returns for wrong fit
- Who should test it
- Stores that already have a finder or quiz and sell products where fit matters, such as parts, sizing or compatibility. Without a good finder tool behind the button, there is nothing to promote.
Questions
Do product finder tools improve conversion?
They can when fit or compatibility matters. Making Aeromotive's Pump Finder easier to reach lifted mobile conversion by 69.25%.
Where should a product finder go on mobile?
Somewhere always in reach. A sticky button on collection pages worked well here.
Why did products viewed per visitor drop?
Shoppers used the finder to go straight to a part that fit, instead of opening many product pages to check.
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