Best Seller, New Arrival and % off badges: +7% conversion
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding Best Seller and New Arrival badges and showing the discount percentage on product cards raised Oaktree Memorials' conversion rate by 7%.
Add-to-cart rose 10% and revenue per visitor 3%.
Blend Commerce ran the test, which bundled three badge changes and did not reach the agency's usual significance bar.
- Conversion rate: +7%. It did not meet the agency's usual significance threshold.
- Add-to-cart rate: +10%, and product page view rate: +6%. More shoppers moved from cards to products.
- Revenue per visitor: +3%. The agency estimated about 23 extra orders per month.
- Three changes shipped together, so the lift can't be credited to any single badge.
The change
Variant cards add Best Seller and New Arrival badges and show the discount percentage
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product cards showed only a generic Sale badge.
Variant
A Best Seller badge went on the top 10 products and a New Arrival badge on items added in the last 30 days. The generic Sale badge was replaced by the discount percentage.
Why it likely won
Our reading of the result, not the practitioner's claim.
- With a wide range of urns, a Best Seller label gives grieving shoppers a safe starting point.
- A percentage is clearer than a plain Sale label, so shoppers can see the saving at a glance.
- Product-level checks showed best sellers sold more when badged, which fits the idea of guided choice.
Caveats: Three badge changes were tested together, and the test did not reach significance. Sample size and duration were not shared.
Who ran it
Blend Commerce ran this test for Oaktree Memorials and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we add Best Seller and New Arrival badges and show discount percentages on product cards, then more shoppers will buy because the badges guide them through a large range.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Average order value
- Add-to-cart rate
- Who should test it
- Stores with wide ranges where shoppers struggle to choose, especially for one-off or emotional purchases. To learn which badge helps, test them one at a time.
Questions
Do Best Seller badges increase conversion?
They can help when shoppers face many similar options.
In this test, a bundle of badges lifted conversion 7%, but it was not significant.
Is a percentage discount better than a Sale badge?
A percentage tells shoppers how much they save.
Here it was tested alongside other badges, so its own effect is unknown.
How many products should get a Best Seller badge?
Oaktree Memorials badged its top 10 products. Keep the badge rare enough that it still means something.
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