App onboarding A/B tests
7 A/B tests with real results, shared by the apps, agencies and tools that ran them.
A
→B
0.8% → 1.29% conversion (+61%); ARPU $0.12 → $0.14 (+16%)
Six onboarding flows tested
OnboardingOnboarding quiz and personalizationAEZAKMI Group
A
→B
+20% ARPU; about +10% trial starts and +14% trial conversions
Onboarding rebuilt on Jobs-to-be-Done research
OnboardingOnboarding quiz and personalizationApplica
A
→B
2% (A) vs 8% (B) vs 15% (C) trial opt-in
Paywall before onboarding, plus a carousel
OnboardingPaywall placement and targetingRosie Hoggmascall
A
→B
+10% onboarding conversion; +10% trial conversion
Two onboarding paywalls with a trial toggle
OnboardingFree trialRizz App
A
→B
+15% trial conversion; +12% ARPU; +18% 30-day retention
Goal-led onboarding and two-step paywall
OnboardingOnboarding quiz and personalizationApplica
A
→B
About +50% conversion to trial; about +30% conversion to paid
Onboarding on the web before download
OnboardingTeaching.com
A
→B
Trial start rate up by double digits
Longer onboarding with more questions
OnboardingOnboarding quiz and personalizationLose It!