On-brand cart upsell heading: +83% recommendation add-ons
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsChanging the cart drawer recommendation heading from 'You may also like' to 'Add more crunch to your cart!' lifted product additions from those recommendations by 83% for Jackson's.
Blend Commerce ran this A/B test for the snack brand, and it reached statistical significance. Conversion rate rose 5%.
- Products added from cart recommendations: +83%.
- Conversion rate: +5% and cart completion: +5%.
- Proceed to checkout clicks: +6%. The upsell did not distract shoppers from buying.
The change
Only the heading above the cart recommendations changes.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The cart drawer showed product recommendations under the heading 'You may also like'.
Variant
The same recommendations appeared under the heading 'Add more crunch to your cart!'.
Why it likely won
Our reading of the result, not the practitioner's claim.
- 'You may also like' is so common that shoppers may have tuned it out.
- The new heading used the brand's voice and gave a reason to add more, tied to what the product offers.
- A direct invitation to act can work better than a passive suggestion.
Caveats: The test reached statistical significance, but sample size and duration were not shared.
Who ran it
Blend Commerce ran this test for Jackson's and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we replace a generic cart recommendation heading with on-brand, benefit-led copy, then more shoppers will add recommended items because the prompt feels relevant and invites action.
- Primary metric
- Products added from cart recommendations
- Guardrails
- Checkout clicks from cart
- Conversion rate
- Average order value
- Who should test it
- Stores with a cart drawer upsell and a distinct brand voice, especially for low-cost, add-on products. If your recommendations are poorly matched, better copy alone won't fix that.
Questions
Does upsell heading copy really matter?
It can. In this test, changing only the heading lifted additions from recommendations by 83%.
Will cart upsells hurt checkout rates?
They can if they distract. Here, checkout clicks and conversion rose too, but track both whenever you change a cart upsell.
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