Price per dose shown next to pack price: +17.76% revenue per visitor
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing the price per dose, capsule or bar next to the total pack price lifted revenue per visitor by 17.76%.
Blend Commerce ran this two-week A/B test for a sports nutrition brand it has worked with for several years.
Conversion rate, add-to-cart clicks and subscription clicks also rose.
- Revenue per visitor: +17.76%. This is the headline win.
- Conversion rate: +3.40%. More visitors bought.
- Add-to-cart clicks: +23%. The unit price made more people start a purchase.
- Subscription CTA clicks: +5.81%. More shoppers chose the subscription option.
The change
A per-dose unit price is added next to the total pack price.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages showed only the total price of the pack.
Variant
Product pages showed the pack price plus a unit price, such as price per dose, capsule, bar or pack, depending on the product.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A small per-unit number can feel cheaper than a larger pack total, even though the price is the same.
- Earlier user research for this brand found that shoppers judged value by unit price.
- A per-dose figure makes daily cost clear, which may make a long-term subscription feel easier to commit to.
Caveats: The test ran for two weeks. Sample size and confidence level were not shared.
Who ran it
Blend Commerce ran this test for a sports nutrition brand and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show the price per dose next to the pack price, then more visitors will buy because the cost feels smaller and easier to compare.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Subscription take-up rate
- Refund or cancellation rate
- Who should test it
- Brands selling multi-dose or multi-unit packs, like supplements, snacks or consumables. It probably won't help single-item products where a unit price adds nothing.
Questions
Does showing a unit price increase sales?
It did here: revenue per visitor rose 17.76% when the price per dose was added.
It works best when the pack total looks high but the daily cost is low.
Which unit should I show?
Use the unit your customers think in, such as per serving, per capsule or per bar.
This brand changed the unit to match each product type.
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