{"version":1,"generated":"2026-11-01","source":"https://liftarchive.com","license":"Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.","docs":"https://liftarchive.com/llms.txt","count":2422,"tests":[{"slug":"quick-add-cart-collection-pages","url":"https://liftarchive.com/test/quick-add-cart-collection-pages/","markdown_url":null,"title":"Quick add to cart on collection pages","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bundles & quantity breaks","Product cards & quick add"],"element_slugs":["bundles","product-cards"],"change":"Let shoppers add to cart straight from the collection grid, but judge it on revenue per visitor since they skip the bundle block on the product page.","control":null,"variant":null,"summary":"Let shoppers add to cart straight from the collection grid, but judge it on revenue per visitor since they skip the bundle block on the product page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-30","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2116254581210353727","source_name":null,"brand":null},{"slug":"turn-shopify-checkout-tipping","url":"https://liftarchive.com/test/turn-shopify-checkout-tipping/","markdown_url":null,"title":"Turn on Shopify checkout tipping","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow","Founder & brand story"],"element_slugs":["checkout-flow","founder-story"],"change":"Enable tipping at checkout with low suggested amounts (5/10/15%) and a line like 'every tip goes to our team'; best for founder-led brands; keep only if RPV rises.","control":null,"variant":null,"summary":"Enable tipping at checkout with low suggested amounts (5/10/15%) and a line like 'every tip goes to our team'; best for founder-led brands; keep only if RPV rises.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-30","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2116121183095558431","source_name":null,"brand":null},{"slug":"added-countdown-timer-checkout","url":"https://liftarchive.com/test/added-countdown-timer-checkout/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-checkout/index.md","title":"Countdown timer at checkout: +3.16% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Added a countdown timer to checkout","control":"The standard checkout with no timer on the page.","variant":"The same checkout with a countdown timer added. The post does not show the timer's design, wording, placement or what it counted down to.","summary":"Adding a countdown timer to checkout lifted revenue per visitor by 3.16% and conversion rate by 2.99% in Dave Diederen's main test. Two more timer tests shown in their screenshots also came out ahead, with revenue per visitor up 3.77% and 3.23%. Average order value stayed roughly flat in all three.","result":{"headline":"+3.16% revenue per visitor","metrics":["Revenue per visitor: +3.16% ($2.39 to $2.47), with an 88.7% probability of beating control. Below the usual 95% bar, so treat it as likely, not certain.","Conversion rate: +2.99% (3.74% to 3.86%). More visitors who reached the store finished an order.","A second timer test: +3.77% revenue per visitor and +4.00% conversion rate, with a 91.8% probability of beating control.","A third timer test: +3.23% revenue per visitor, +5.04% conversion rate and +3.03% profit per visitor.","Average order value: flat in the first two tests, and down 1.72% in the third ($56.06 to $55.10). The gain came from more orders, not bigger ones."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2115851155603636440","source_name":null,"brand":null},{"slug":"segment-pet-supplement-offers-pet-weight","url":"https://liftarchive.com/test/segment-pet-supplement-offers-pet-weight/","markdown_url":null,"title":"Segment pet supplement offers by pet weight","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save"],"element_slugs":["subscriptions"],"change":"Instead of one generic supplement, sell small/medium/large dog versions by weight, so owners see a dose made for their pet, larger dogs buy bigger packs, and subscriptions can be timed to usage.","control":null,"variant":null,"summary":"Instead of one generic supplement, sell small/medium/large dog versions by weight, so owners see a dose made for their pet, larger dogs buy bigger packs, and subscriptions can be timed to usage.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2115775670836183270","source_name":null,"brand":null},{"slug":"fix-no-results-site-searches-synonyms","url":"https://liftarchive.com/test/fix-no-results-site-searches-synonyms/","markdown_url":null,"title":"Fix 'no results' site searches with synonyms","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Pull the top searches with no results and map them to your product terms in Shopify Search & Discovery so searchers find what they want.","control":null,"variant":null,"summary":"Pull the top searches with no results and map them to your product terms in Shopify Search & Discovery so searchers find what they want.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-29","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2115758291976352050","source_name":null,"brand":null},{"slug":"removed-1-2-3-bag-bundle-selector-product","url":"https://liftarchive.com/test/removed-1-2-3-bag-bundle-selector-product/","markdown_url":"https://liftarchive.com/test/removed-1-2-3-bag-bundle-selector-product/index.md","title":"Removed the 1/2/3-bag bundle selector: +8.7% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Removed the 1/2/3-bag bundle selector from the product page","control":"The product page showed three bundle options under the price: 1 bag at €59.95, 2 bags for €107.91 (save 10%, tagged most popular) and 3 bags for €152.87 (save 15%).","variant":"A tighter layout with the bundles switched off: one bag, one price and one Add to Cart button. The mockup also shows a star rating line above the title and colour swatches, which the post does not discuss separately.","summary":"Taking the 1, 2 and 3-bag bundle selector off the product page raised conversion rate by 8.7% and revenue per visitor by 7.8%. Oliver Kenyon ran this test for an 8-figure travel bag brand. Average order value barely changed, so the bundles were not earning their place.","result":{"headline":"+7.8% revenue per visitor","metrics":["Conversion rate: +8.69% (5.54% to 6.03%). More visitors bought when they had one clear option.","Revenue per visitor: +7.81% (€2.46 to €2.65), estimated at about €38,105 extra per month.","Profit per visitor: +6.67% (€1.58 to €1.68). This was the main metric, and it rose even without bundle discounts.","Average order value: flat (€44.38 vs €44.02). Removing multi-bag deals did not shrink order size."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-28","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2115464565571866677","source_name":null,"brand":"8-figure travel bag brand"},{"slug":"add-featured-products-section-inside-mobile-navigation","url":"https://liftarchive.com/test/add-featured-products-section-inside-mobile-navigation/","markdown_url":null,"title":"Add a featured products section inside the mobile navigation","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Bundles & quantity breaks","Navigation & mega menus"],"element_slugs":["bundles","menu"],"change":"Show bestsellers or bundles directly in the mobile menu, keeping category links accessible, so shoppers get an immediate starting point instead of an extra step to reach products.","control":null,"variant":null,"summary":"Show bestsellers or bundles directly in the mobile menu, keeping category links accessible, so shoppers get an immediate starting point instead of an extra step to reach products.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2115413284442767647","source_name":null,"brand":null},{"slug":"rename-shipping-options-delivery-times","url":"https://liftarchive.com/test/rename-shipping-options-delivery-times/","markdown_url":null,"title":"Rename shipping options to delivery times","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Checkout steps, fields & flow"],"element_slugs":["shipping-messaging","checkout-flow"],"change":"Rename 'Standard' and 'Express' shipping to 'Delivered in 3-5 business days' and 'Delivered in 1-2 business days' so buyers know what they get.","control":null,"variant":null,"summary":"Rename 'Standard' and 'Express' shipping to 'Delivered in 3-5 business days' and 'Delivered in 1-2 business days' so buyers know what they get.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-28","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2115395149286998232","source_name":null,"brand":null},{"slug":"made-bundle-buy-box-more-compact-reducing-padding","url":"https://liftarchive.com/test/made-bundle-buy-box-more-compact-reducing-padding/","markdown_url":"https://liftarchive.com/test/made-bundle-buy-box-more-compact-reducing-padding/index.md","title":"Tighter spacing in the bundle buy box: +10.74% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Layout, fonts & visual design"],"element_slugs":["bundles","layout-design"],"change":"Made the bundle buy box more compact by reducing padding between elements","control":"A mobile buy box with three bundle options (1, 2 or 3 pouches) plus a subscribe and save 15% box, all with generous spacing between them.","variant":"The exact same buy box with less padding between elements, so all three options and the subscription box fit in a shorter block.","summary":"Reducing the padding inside a bundle buy box lifted conversion rate by 10.74% and revenue per visitor by 10.77%. Dave Diederen kept every option, price and saving the same and only tightened the spacing. Average order value did not change.","result":{"headline":"+10.77% revenue per visitor","metrics":["Conversion rate: +10.74% (2.83% to 3.14%). Noticeably more visitors bought.","Revenue per visitor: +10.77% ($1.39 to $1.54), with a 98.9% probability of beating control and an estimated $166,850 extra per month.","Average order value: no change ($49.15 vs $49.16). The win came from more orders, not a shift between bundles.","A third version, labelled \"Different Style\", also beat control by 7.7% on revenue per visitor, but its design was not shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2115050888884592925","source_name":null,"brand":null},{"slug":"remove-unneeded-checkout-fields","url":"https://liftarchive.com/test/remove-unneeded-checkout-fields/","markdown_url":null,"title":"Remove unneeded checkout fields","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Hide company name and make address line 2 and phone optional so fewer shoppers stall on fields they don't need.","control":null,"variant":null,"summary":"Hide company name and make address line 2 and phone optional so fewer shoppers stall on fields they don't need.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-27","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2115033012719014197","source_name":null,"brand":null},{"slug":"rewrote-product-title-as-benefit-led-headline-improve","url":"https://liftarchive.com/test/rewrote-product-title-as-benefit-led-headline-improve/","markdown_url":"https://liftarchive.com/test/rewrote-product-title-as-benefit-led-headline-improve/index.md","title":"Benefit-led product title: +12.36% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Rewrote the product title as a benefit-led headline (e.g. 'Improve Your Skin from Home with the LED Face Mask')","control":"The product page title was the plain product name, shown in the post's mockup as \"LED Face Mask\".","variant":"The title became an outcome plus the product name, shown as \"Improve Your Skin from Home with the LED Face Mask\". Price, image and discount badge stayed the same.","summary":"Rewriting the product title as a benefit-led headline raised revenue per visitor by 12.36% and conversion rate by 10.47%. Dave Diederen swapped a plain product name for a line that says what the buyer gets. Average order value also edged up 1.70%.","result":{"headline":"+12.36% revenue per visitor","metrics":["Revenue per visitor: +12.36% ($1.63 to $1.83), with a 93.3% probability of beating control and an estimated $21,481 extra per month.","Conversion rate: +10.47% (3.71% to 4.10%). More visitors bought after reading a title that named the result.","Average order value: +1.70% ($43.96 to $44.70). A small rise, well within the noise.","A second variant was tested at the same time and gained only 2% on revenue per visitor. Its wording was not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2114688499316334957","source_name":null,"brand":null},{"slug":"replace-shipping-calculated-checkout-reassurance-line","url":"https://liftarchive.com/test/replace-shipping-calculated-checkout-reassurance-line/","markdown_url":null,"title":"Replace 'shipping calculated at checkout' with a reassurance line","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["guarantee","usp-bar","shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Swap the 'Shipping/Taxes calculated at checkout' text under the price and cart button for a true reassurance like 'Free shipping over $50' or '30-day returns'.","control":null,"variant":null,"summary":"Swap the 'Shipping/Taxes calculated at checkout' text under the price and cart button for a true reassurance like 'Free shipping over $50' or '30-day returns'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-26","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2114684852289064987","source_name":null,"brand":null},{"slug":"cut-price-30","url":"https://liftarchive.com/test/cut-price-30/","markdown_url":"https://liftarchive.com/test/cut-price-30/index.md","title":"Price cut from €11.90 to €7.90: conversion rate doubled","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Cut the price by 30%","control":"The product sold at €11.90.","variant":"The same product at €7.90. The post calls this a 30% cut; on the prices shown it works out closer to 34%.","summary":"Cutting Ketonico's price from €11.90 to €7.90 roughly doubled conversion rate, from 2.45% to 4.88%. Elevate A/B Testing ran this test and framed it as a sign of unusually price-sensitive customers. Revenue and profit results were not shared.","result":{"headline":"2x conversion rate","metrics":["Conversion rate: 2.45% to 4.88%, almost exactly double. Far more visitors bought at the lower price.","Revenue per visitor: not shared. By our own arithmetic, conversion needed to rise about 51% just to keep revenue per visitor level at the lower price, and it rose about 99%.","Profit per visitor: not shared. The margin hit from a one-third price cut could cancel out much of the gain, depending on product cost."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-23","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2113705340747526174","source_name":null,"brand":"Ketonico"},{"slug":"raise-free-shipping-threshold-above-average-order","url":"https://liftarchive.com/test/raise-free-shipping-threshold-above-average-order/","markdown_url":null,"title":"Raise the free shipping threshold above your average order","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"If the free shipping threshold sits below AOV you're paying shipping on orders that would happen anyway; test a higher threshold.","control":null,"variant":null,"summary":"If the free shipping threshold sits below AOV you're paying shipping on orders that would happen anyway; test a higher threshold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-22","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2113312883777937675","source_name":null,"brand":null},{"slug":"added-instagram-style-category-story-bubbles-above-mobile","url":"https://liftarchive.com/test/added-instagram-style-category-story-bubbles-above-mobile/","markdown_url":"https://liftarchive.com/test/added-instagram-style-category-story-bubbles-above-mobile/index.md","title":"Category story bubbles on mobile homepage: +10.9% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Filters, sorting & site search"],"element_slugs":["hero","filters-search"],"change":"Added Instagram-style category story bubbles above the mobile homepage hero","control":"The mobile homepage opened with the header, then a large hero image with the line \"Full-grain leather, made to last\".","variant":"A scrollable row of round category thumbnails was added between the header and the hero: Wallets, Phone Cases, Crossbody, Laptop Cases, Backpacks and Totes. The hero and products stayed the same.","summary":"Adding a row of Instagram-style category bubbles above the mobile homepage hero lifted revenue per visitor by 10.9%. Oliver Kenyon ran this test for a 7-figure leather goods brand. Average order value rose 7.7% and conversion rate rose 2.9%.","result":{"headline":"+10.9% revenue per visitor","metrics":["Revenue per visitor: +10.9%, worth about $25,440 a month to the brand.","Average order value: +7.7%. People who bought spent more, which may mean they found more of the range.","Conversion rate: +2.9%. A smaller lift, so most of the gain came from larger orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-22","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2113167982566219863","source_name":null,"brand":"7-figure leather goods brand"},{"slug":"keep-offer-visible-cart","url":"https://liftarchive.com/test/keep-offer-visible-cart/","markdown_url":null,"title":"Keep the offer visible in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Sales, urgency & limited-time offers","Pricing, discounts & savings display","Free gifts & gift with purchase"],"element_slugs":["guarantee","trust-badges","shipping-messaging","urgency-offers","pricing-discounts","free-gift"],"change":"Show free shipping confirmed at the top, original vs sale price, free gifts as items with crossed-out prices, a savings breakdown, and 'Secure Checkout' plus guarantee near the button so the cart reinforces value instead of just showing a bill.","control":null,"variant":null,"summary":"Show free shipping confirmed at the top, original vs sale price, free gifts as items with crossed-out prices, a savings breakdown, and 'Secure Checkout' plus guarantee near the button so the cart reinforces value instead of just showing a bill.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2112861460044890359","source_name":null,"brand":null},{"slug":"added-named-sale-callout-fall-sale-inside-existing","url":"https://liftarchive.com/test/added-named-sale-callout-fall-sale-inside-existing/","markdown_url":"https://liftarchive.com/test/added-named-sale-callout-fall-sale-inside-existing/index.md","title":"\"Fall Sale\" label in the savings badge: +12.94% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display","Bestseller badges & product labels"],"element_slugs":["urgency-offers","pricing-discounts","badges-labels"],"change":"Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge","control":"The product page showed the sale price, the crossed-out original price and a badge reading \"41% OFF\".","variant":"The same badge with a small \"FALL SALE\" tag added inside it, next to \"41% OFF\". No bigger discount and no extra incentive.","summary":"Adding a named sale label such as \"Fall Sale\" inside the existing savings badge lifted conversion rate by 12.94% and revenue per visitor by 11.48%. Dave Diederen kept the discount and prices exactly the same. Only the way the offer was framed changed.","result":{"headline":"+11.48% revenue per visitor","metrics":["Conversion rate: +12.94% (2.93% to 3.31%). Clearly more visitors bought.","Revenue per visitor: +11.48% ($1.35 to $1.51), with a 93.1% probability of beating control and an estimated $32,528 extra per month.","Profit per visitor: +11.23% ($1.02 to $1.13). The gain held after costs, since the discount didn't change.","Average order value: -1.29% ($46.02 to $45.42). A slight dip, small next to the conversion gain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2112502310160998642","source_name":null,"brand":null},{"slug":"cart-drawer-dispatch-returns-payment-block-under-checkout","url":"https://liftarchive.com/test/cart-drawer-dispatch-returns-payment-block-under-checkout/","markdown_url":"https://liftarchive.com/test/cart-drawer-dispatch-returns-payment-block-under-checkout/index.md","title":"Trust block under cart checkout button: +23.8% revenue per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Variant, size & option selectors","Cart drawers & slide carts"],"element_slugs":["guarantee","shipping-messaging","payment-icons","variant-selector","cart-drawer"],"change":"Cart drawer: dispatch/returns/payment block under checkout, size dropdown","control":"A simple cart drawer: the item with its size as plain text, the subtotal and a Checkout button.","variant":"Three changes: a \"You've unlocked free shipping\" note in the header, the size shown as a dropdown, and a block under Checkout with tracked next-day dispatch, 14-day easy returns and payment icons (Visa, MC, Amex, Pay, Klarna).","summary":"Adding a dispatch, returns and payment block under the cart drawer's checkout button lifted revenue per visitor by 23.8%. Oliver Kenyon ran this test on a fashion store over 16 days with about 203,000 visitors. The variant also confirmed free shipping and let shoppers change size in the cart.","result":{"headline":"+23.8% revenue per visitor","metrics":["Revenue per visitor: +23.78% ($0.771 to $0.955) at 99.41% confidence. A large and clear win.","Conversion rate: +21.9%. Most of the gain came from more people checking out.","Average order value: up slightly ($159.99 to $163.88).","Traffic: 101,845 visitors saw the original and 101,453 saw the variant, so the split was even and the sample was large."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2112204197089194294","source_name":null,"brand":"fashion store"},{"slug":"optimised-site-wide-navigation-vs-current-navigation","url":"https://liftarchive.com/test/optimised-site-wide-navigation-vs-current-navigation/","markdown_url":"https://liftarchive.com/test/optimised-site-wide-navigation-vs-current-navigation/index.md","title":"Optimised site-wide navigation: +€127,112 revenue lift (running)","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Optimised site-wide navigation vs current navigation","control":"The store's existing main navigation.","variant":"A restructured, \"optimised\" navigation applied across the whole store. The new menu itself was not shown, so we don't know what changed.","summary":"A new site-wide navigation showed a revenue lift of €127,112 against the current menu in Kasper Dolk's test. The result covered 451,943 unique visitors at 90% confidence. The test was still running when it was shared, so the final result may differ.","result":{"headline":"Revenue lift +€127,112","metrics":["Revenue lift: +€127,112 for the variant over the test period so far. The percentage lift was not shared.","Traffic: 451,943 unique visitors, a large sample.","Confidence: 90%, marked as significant by the testing tool. That is below the 95% bar many teams use."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2026-10-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2111337107566522698","source_name":null,"brand":null},{"slug":"added-one-written-customer-review-above-fold-pdp","url":"https://liftarchive.com/test/added-one-written-customer-review-above-fold-pdp/","markdown_url":"https://liftarchive.com/test/added-one-written-customer-review-above-fold-pdp/index.md","title":"One written review above the fold: +7.45% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section"],"element_slugs":["reviews","hero"],"change":"Added one written customer review above the fold on the PDP","control":"The product page showed star ratings above the fold but no written words from a customer.","variant":"One written customer review was moved into the above-the-fold section. The review text and design were not shown.","summary":"Moving one written customer review into the above-the-fold area of a product page lifted revenue per visitor by 7.45%. Dave Diederen ran this test for a 7-figure Shopify brand whose page already showed star ratings there. Conversion rate rose 6.40% and average order value 1.00%.","result":{"headline":"+7.45% revenue per visitor","metrics":["Revenue per visitor: +7.45% ($1.32 to $1.41). The confidence range runs from +3% to +29%, so it stays positive. Estimated at $46,967 extra per month.","Conversion rate: +6.40% (2.63% to 2.80%). More visitors bought, though this range dips slightly below zero.","Average order value: +1.00% ($50.03 to $50.53). Essentially flat."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2111049521421779033","source_name":null,"brand":"7-figure Shopify brand"},{"slug":"added-one-click-10-extra-discount-banner-above","url":"https://liftarchive.com/test/added-one-click-10-extra-discount-banner-above/","markdown_url":"https://liftarchive.com/test/added-one-click-10-extra-discount-banner-above/index.md","title":"One-click extra 10% off banner above ATC: +28% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Added a one-click 10% extra discount banner above the add-to-cart button on the product page","control":"The product page had no on-page discount. The brand offered the same extra 10% only through a code sent by email.","variant":"A banner above add to cart read 'Extra 10% off' on top of the current price, with an 'Apply discount' button. Its header said the saving was limited and showed a countdown starting at 30:00.","summary":"Ruben added a small banner above the add-to-cart button that applied an extra 10% discount in one click, and revenue per visitor rose 28.26%. The test ran for one week on about 32,000 visitors and more than 1,000 orders. Ruben plans to rerun it to check the result holds.","result":{"headline":"+28% revenue per visitor","metrics":["Revenue per visitor: $4.65 to $5.97 (+28.26%). The tool's range was +7% to +53%, so the lift was positive but its size is uncertain.","Conversion rate: 2.64% to 3.59% (+36.05%, range +20% to +54%). Many more visitors placed an order.","Conversion rose faster than revenue per visitor, so each order was worth a little less on average. That fits a 10% price cut.","The testing dashboard estimated about +$206,772 a month. Treat that as a projection, not banked revenue."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-16","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/2111044309122159053","source_name":null,"brand":"Brand that had been sending a 10% extra discount code by email"},{"slug":"moved-second-product-photo-first-position-gallery","url":"https://liftarchive.com/test/moved-second-product-photo-first-position-gallery/","markdown_url":"https://liftarchive.com/test/moved-second-product-photo-first-position-gallery/index.md","title":"Second photo moved to first in gallery: RPV £3.32 to £3.60","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Moved the second product photo into first position in the gallery","control":"The product page for a food hamper opened its gallery on the original lead photo.","variant":"The photo that used to sit second in the gallery became the first image shoppers saw. Everything else stayed the same.","summary":"Elevate A/B Testing ran this test for The Cornish Company, swapping the first and second photos in one product gallery, and revenue per visitor rose from £3.32 to £3.60. The test ran ten days on 9,913 visitors. No new photos were shot and nothing else on the page changed.","result":{"headline":"Revenue per visitor £3.32 to £3.60","metrics":["Revenue per visitor: £3.32 to £3.60, about 8% higher.","Conversion rate: 11.66% to 12.61%, so more visitors bought.","Add-to-cart rate: 18.2% to 18.9%, a smaller gain than the lift in orders.","Orders: 580 to 617. Revenue was £16,490.50 against £17,276.40, about £785 more in ten days."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-15","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2110748444260286875","source_name":null,"brand":"The Cornish Company (food hampers)"},{"slug":"moved-existing-review-section-directly-below-above-fold","url":"https://liftarchive.com/test/moved-existing-review-section-directly-below-above-fold/","markdown_url":"https://liftarchive.com/test/moved-existing-review-section-directly-below-above-fold/index.md","title":"Reviews moved above the USPs: +11.76% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["reviews","usp-bar","hero"],"change":"Moved the existing review section directly below the above-the-fold section, swapping it with the USPs","control":"Below the above-the-fold section, the page showed the brand's USPs first, with the review section further down.","variant":"The review section moved up into the spot directly below the fold section, and the USPs moved down to where the reviews had been.","summary":"Dave Diederen moved a product page's existing review section up to sit right below the above-the-fold area, swapping it with the USP block, and conversion rose 11.76%. Revenue per visitor rose 10.65% and profit per visitor rose 10.30%. No new content was added.","result":{"headline":"+10.65% revenue per visitor","metrics":["Conversion rate: 2.65% to 2.97% (+11.76%, range +4% to +30%).","Revenue per visitor: $2.80 to $3.10 (+10.65%, range +3% to +38%).","Profit per visitor: $2.07 to $2.29 (+10.30%). The gain held after costs.","Average order value was flat: $105.53 versus $104.49. The lift came from more buyers, not bigger baskets.","The testing dashboard estimated about +$10,500 a month in revenue."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2110687135376253326","source_name":null,"brand":null},{"slug":"what-included-image-showing-free-bonuses-crossed-out","url":"https://liftarchive.com/test/what-included-image-showing-free-bonuses-crossed-out/","markdown_url":null,"title":"'What's included' image showing free bonuses with crossed-out values","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Free gifts & gift with purchase","Product images & gallery"],"element_slugs":["pricing-discounts","free-gift","product-images"],"change":"Test a PDP gallery image laying out everything in the box, with each bonus labelled and tagged 'FREE' over a struck-through price ($30, $15, $5). Showing the dollar value of extras raises perceived value of the offer.","control":null,"variant":null,"summary":"Test a PDP gallery image laying out everything in the box, with each bonus labelled and tagged 'FREE' over a struck-through price ($30, $15, $5). Showing the dollar value of extras raises perceived value of the offer.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2110397979001786777","source_name":null,"brand":null},{"slug":"before-after-results-drawer-benefits-add-cart-button","url":"https://liftarchive.com/test/before-after-results-drawer-benefits-add-cart-button/","markdown_url":null,"title":"Before/after results drawer with benefits and an Add to Cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["pricing-discounts","product-images","how-it-works-results"],"change":"Test a mobile bottom sheet 'The results' with a swipeable before/after photo carousel, a four-item benefit checklist and an Add to Cart button with price. Visual proof right next to the buy button addresses 'will it work for me'.","control":null,"variant":null,"summary":"Test a mobile bottom sheet 'The results' with a swipeable before/after photo carousel, a four-item benefit checklist and an Add to Cart button with price. Visual proof right next to the buy button addresses 'will it work for me'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2110388926825529500","source_name":null,"brand":null},{"slug":"added-countdown-timer-tested-across-several-brands","url":"https://liftarchive.com/test/added-countdown-timer-tested-across-several-brands/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-tested-across-several-brands/index.md","title":"Countdown timer across several brands: +9.5%, flat, and -9.2%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Pricing, discounts & savings display"],"element_slugs":["countdown-timer","pricing-discounts"],"change":"Added a countdown timer, tested across several brands","control":"Each store's normal page with no countdown timer.","variant":"The same pages with a countdown timer added. The post does not show the exact timer design or placement for each brand.","summary":"Ruben tested countdown timers on several brands and got opposite results: conversion rose about 10% on one, showed no clear lift on another, and fell 9% on a third. The winner sold lower-priced products that often sold out. The flat result came from a higher-priced offer after four weeks.","result":{"headline":"+~10% conversion rate (low-priced brand)","metrics":["Win: one screenshot shows conversion 4.15% to 4.55% (+9.53%) and revenue per visitor €1.81 to €1.99 (+9.78%). Ruben ties the near-10% win to the low-priced brand.","Flat: the higher-priced brand showed no clear lift after four weeks of testing.","Loss: another screenshot shows conversion 0.79% to 0.72% (-9.21%, range -17% to 0%) and revenue per visitor €0.97 to €0.89 (-8.55%, range -19% to +4%).","The same tactic produced a win, a draw and a loss, so a single timer result says little about your store."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-14","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/2110385339948818723","source_name":null,"brand":"Several brands (one lower-priced with sell-outs, one higher-priced offer)"},{"slug":"mega-menu-category-descriptions-testimonial-no-product-images","url":"https://liftarchive.com/test/mega-menu-category-descriptions-testimonial-no-product-images/","markdown_url":"https://liftarchive.com/test/mega-menu-category-descriptions-testimonial-no-product-images/index.md","title":"Mega menu with category descriptions: +$151,192/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Reviews & star ratings","Headlines, product titles & copy","Product images & gallery","Navigation & mega menus"],"element_slugs":["reviews","headlines-copy","product-images","menu"],"change":"Mega menu with category descriptions and testimonial, no product images","control":"The menu was a plain list of category names, such as Rackets, Court shoes and Bags, with service links like delivery and returns below at full size.","variant":"Each category got one line of spec-focused description, a customer testimonial was added under the list, and the service links shrank and moved to the bottom. There were no images. A second variant added thumbnails beside each category instead.","summary":"Oliver Kenyon tested three mega menus for a tennis and racket gear brand, and the version with a short description under each category and a testimonial won, worth an estimated $151,192 a month. A version with category thumbnails lost to it. Oliver puts the gain at 77 cents per session.","result":{"headline":"+$151,192/month","metrics":["The description-and-testimonial menu won among three versions. Oliver says the margin was clear.","Estimated value: +$151,192 a month, or $0.77 per session.","The thumbnail version did not beat it, even though adding images is the common approach.","Conversion rate, sample size and duration were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-10-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2110379054268309509","source_name":null,"brand":"large volume ecom brand selling tennis and racket gear"},{"slug":"upsells-benefits-info-popup-instead-pdp-redirect","url":"https://liftarchive.com/test/upsells-benefits-info-popup-instead-pdp-redirect/","markdown_url":null,"title":"Upsells with benefits and an info popup instead of a PDP redirect","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Upsells & cross-sells","Popups & email capture"],"element_slugs":["upsells","popups"],"change":"Use complementary products, explain why to add, show benefits and a good offer, and open a popup rather than sending them to the PDP.","control":null,"variant":null,"summary":"Use complementary products, explain why to add, show benefits and a good offer, and open a popup rather than sending them to the PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2110376086806954263","source_name":null,"brand":null},{"slug":"added-60-day-guarantee-easy-returns-blocks-under","url":"https://liftarchive.com/test/added-60-day-guarantee-easy-returns-blocks-under/","markdown_url":"https://liftarchive.com/test/added-60-day-guarantee-easy-returns-blocks-under/index.md","title":"60-day guarantee and returns under add to cart: +5.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Added 60-day guarantee and easy returns blocks under Add to Cart","control":"The product page showed the title, price and add-to-cart button with nothing beneath it. The guarantee existed but was only mentioned in the footer.","variant":"Two blocks sat under the button: a 60-day guarantee with money back if not satisfied, and easy returns or swaps within 60 days of delivery.","summary":"Oliver Kenyon added two short blocks under the add-to-cart button, a 60-day money-back guarantee and easy returns, and conversion rose 5.6%. Revenue per visitor rose 5.2% for the travel bag brand. The test included more than 7,800 orders.","result":{"headline":"+5.2% revenue per visitor","metrics":["Conversion rate: 3.86% to 4.07% (+5.63%, range +1% to +10%). More visitors bought.","Revenue per visitor: €2.61 to €2.74 (+5.21%). The range ran from -1% to +12%, so a flat result can't be fully ruled out.","The testing dashboard estimated about +€63,000 a month and roughly 1,000 more orders a month.","The test included 7,800+ orders, a solid sample for a single store."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2110320622710534549","source_name":null,"brand":"8-figure travel bag brand"},{"slug":"keep-offer-consistent-ad-checkout","url":"https://liftarchive.com/test/keep-offer-consistent-ad-checkout/","markdown_url":null,"title":"Keep the offer consistent from ad to checkout","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["shipping-messaging","pricing-discounts","ad-match"],"change":"Check on mobile that the discount, gifts and free-shipping unlock stay the same across ad → LP → PDP → cart → checkout.","control":null,"variant":null,"summary":"Check on mobile that the discount, gifts and free-shipping unlock stay the same across ad → LP → PDP → cart → checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2110102220675109089","source_name":null,"brand":null},{"slug":"answer-repeated-support-inbox-questions-pdp","url":"https://liftarchive.com/test/answer-repeated-support-inbox-questions-pdp/","markdown_url":null,"title":"Answer repeated support-inbox questions on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["FAQ sections"],"element_slugs":["faq"],"change":"Pull 'Will this fit?', 'Can I use it with X?' etc. and answer them where people choose.","control":null,"variant":null,"summary":"Pull 'Will this fit?', 'Can I use it with X?' etc. and answer them where people choose.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2110101866428477798","source_name":null,"brand":null},{"slug":"make-money-back-guarantee-specific-product-main-objection","url":"https://liftarchive.com/test/make-money-back-guarantee-specific-product-main-objection/","markdown_url":null,"title":"Make the money-back guarantee specific to the product's main objection","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Replace a generic '30-Day Money-Back Guarantee' with a niche-specific one like '30-Day Perfect Fit Guarantee' or '60-Day Feel the Difference Guarantee' to address the exact purchase anxiety.","control":null,"variant":null,"summary":"Replace a generic '30-Day Money-Back Guarantee' with a niche-specific one like '30-Day Perfect Fit Guarantee' or '60-Day Feel the Difference Guarantee' to address the exact purchase anxiety.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2109962371456196885","source_name":null,"brand":null},{"slug":"added-frequently-bought-together-one-click-bundle-tape","url":"https://liftarchive.com/test/added-frequently-bought-together-one-click-bundle-tape/","markdown_url":"https://liftarchive.com/test/added-frequently-bought-together-one-click-bundle-tape/index.md","title":"Frequently bought together bundle near ATC: +10.87% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Upsells & cross-sells"],"element_slugs":["bundles","upsells"],"change":"Added a 'Frequently Bought Together' one-click bundle (tape and solvent) near add to cart","control":"The grip page sold only the grip, even though installing one needs extra supplies. Alex says 8.02% of sessions added to cart and average order value sat below the $75 free shipping threshold.","variant":"A Frequently Bought Together block below the add-to-cart area offered two add-ons with one 'Add all 2 to cart' button. The post names tape and solvent; the screenshot labels them Towel at $9.99 and Solvent at $8.99, $18.98 together.","summary":"Alex Stoykov added a one-click Frequently Bought Together block near add to cart on a WedgeGuys golf grip page, and revenue per visitor rose 10.87%. Conversion rate rose 8.09%. The split test ran 16 days on 12,421 visitors.","result":{"headline":"+10.87% revenue per visitor","metrics":["Revenue per visitor: +10.87%. This was the main metric.","Conversion rate: +8.09%, so the block didn't distract buyers from the main product.","Revenue per visitor rose more than conversion, which suggests larger orders too. Order value was not shared directly.","Raw figures and confidence ranges were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-13","credited_to":{"name":"Alex Stoykov","url":"https://liftarchive.com/practitioners/stoykovallex1/","kind":"person"},"source_url":"https://x.com/stoykovallex1/status/2109924385679106440","source_name":null,"brand":"WedgeGuys (golf grips)"},{"slug":"add-stats-sections-transformational-products","url":"https://liftarchive.com/test/add-stats-sections-transformational-products/","markdown_url":null,"title":"Add stats sections for transformational products","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","how-it-works-results"],"change":"Highlight outcomes, reduce perceived risk and play into social proof.","control":null,"variant":null,"summary":"Highlight outcomes, reduce perceived risk and play into social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2109664151983555014","source_name":null,"brand":null},{"slug":"show-icp-using-product-authority-figures-recommending","url":"https://liftarchive.com/test/show-icp-using-product-authority-figures-recommending/","markdown_url":null,"title":"Show the ICP using the product and authority figures recommending it","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"People trust other people more than the brand.","control":null,"variant":null,"summary":"People trust other people more than the brand.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2109637801994317914","source_name":null,"brand":null},{"slug":"added-currency-codes-usd-eur-gbp-next-product","url":"https://liftarchive.com/test/added-currency-codes-usd-eur-gbp-next-product/","markdown_url":"https://liftarchive.com/test/added-currency-codes-usd-eur-gbp-next-product/index.md","title":"Currency codes next to product prices: +5.49% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["payment-icons","pricing-discounts"],"change":"Added currency codes (USD, EUR, GBP) next to product prices based on shopper location","control":"Prices showed only a symbol, for example $24.95 with a $40.00 compare-at price.","variant":"The same prices with a currency code added, for example $24.95 USD with $40.00 USD struck through. The code matched the shopper's location.","summary":"Dave Diederen added currency codes like USD, EUR and GBP next to product prices on a Shopify store, and conversion rose 5.49%. Revenue per visitor rose 4.88%. A small script picked the code based on where the shopper was.","result":{"headline":"+4.88% revenue per visitor","metrics":["Conversion rate: 4.74% to 5.00% (+5.49%, range +2% to +15%).","Revenue per visitor: $2.48 to $2.60 (+4.88%, range +1% to +19%). Both ranges stay above zero.","The testing dashboard estimated about +$47,295 a month and roughly 1,020 more orders a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2109599981904540110","source_name":null,"brand":null},{"slug":"pack-supplement-buy-box-six-conversion-tactics","url":"https://liftarchive.com/test/pack-supplement-buy-box-six-conversion-tactics/","markdown_url":null,"title":"Pack the supplement buy box with six conversion tactics","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Shipping & delivery messaging","Add-to-cart & CTA buttons","Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["usp-bar","shipping-messaging","cta-button","pricing-discounts","product-cards"],"change":"Combine a benefit grid, cost-per-day framing, a free welcome kit with values, stacked monthly gifts, savings inside the ATC button, and shipping-time clarity in one buy box.","control":null,"variant":null,"summary":"Combine a benefit grid, cost-per-day framing, a free welcome kit with values, stacked monthly gifts, savings inside the ATC button, and shipping-time clarity in one buy box.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2108512808161935775","source_name":null,"brand":null},{"slug":"three-survey-based-reassurance-lines-above-collection-page","url":"https://liftarchive.com/test/three-survey-based-reassurance-lines-above-collection-page/","markdown_url":"https://liftarchive.com/test/three-survey-based-reassurance-lines-above-collection-page/index.md","title":"Three reassurance lines above collection grid: +$44,890/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Product cards & quick add","Post-purchase surveys"],"element_slugs":["usp-bar","product-cards","post-purchase-survey"],"change":"Three survey-based reassurance lines above collection page grid","control":"The collection page showed the title, product count, filter and sort buttons, then the product grid. Oliver says 70% of visitors left without opening a product, and most were first-time visitors.","variant":"Three check-marked lines went in above the filters. They covered freshness (packed the week you order), aflatoxin testing on every peanut batch, and free delivery on sacks carried to the door.","summary":"Oliver Kenyon added three reassurance lines above the product grid on a bird food collection page, worth an estimated $44,890 a month. That works out to 66 cents per session. Each line came from what past customers said in post-purchase surveys.","result":{"headline":"$44,890/month","metrics":["Estimated value: +$44,890 a month.","That equals $0.66 per session.","Conversion rate, sample size and duration were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-10-08","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2108077092092944709","source_name":null,"brand":"ecom brand selling wild bird food and feeders"},{"slug":"pink-vs-green-add-cart-button","url":"https://liftarchive.com/test/pink-vs-green-add-cart-button/","markdown_url":"https://liftarchive.com/test/pink-vs-green-add-cart-button/index.md","title":"Pink vs green add-to-cart button: pink won 11.49% vs 10.81%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Pink vs green add-to-cart button","control":"Version B used a bright green add-to-cart button. The post does not say which version was the original design.","variant":"Version A used a soft pink add-to-cart button with the same text. This was the winner.","summary":"Elevate A/B Testing tested a pink against a green add-to-cart button for Say It With Diamonds, and pink won with an 11.49% add-to-cart rate against 10.81%. The test ran 14 days on 11,495 visitors. More shoppers also reached checkout with the pink button.","result":{"headline":"Add to cart 11.49% vs 10.81%","metrics":["Add-to-cart rate: 11.49% for pink against 10.81% for green.","Add-to-cart count: 667 for pink against 615 for green, a gap of 52.","Reached checkout: 8.9% for pink against 8.2% for green, so the extra adds carried through.","Orders, revenue and statistical significance were not shared."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":"2026-10-07","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2107973904358883783","source_name":null,"brand":"Say It With Diamonds"},{"slug":"benefit-led-buy-box-proposition-pdp","url":"https://liftarchive.com/test/benefit-led-buy-box-proposition-pdp/","markdown_url":"https://liftarchive.com/test/benefit-led-buy-box-proposition-pdp/index.md","title":"Benefit-led buy box on the PDP: +$141,673 monthly revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Benefit-led buy box proposition on the PDP","control":"The original buy box on the product page. Its exact copy and layout were not shared.","variant":"A buy box built around a benefit-led proposition, named in the test as a benefit stack. The exact benefits and design were not shared.","summary":"Kasper Dolk tested a benefit-led value proposition inside the product page buy box. Their testing dashboard puts the extra monthly revenue at $141,673, marked significant at 100% confidence. The test was still running when they shared it, and the design itself was not shown.","result":{"headline":"Revenue lift +$141,673","metrics":["Revenue lift: +$141,673 per month, as estimated by the testing tool.","Confidence: shown as 100% and labelled significant.","Sample: 20,877 unique visitors at the time of the screenshot.","Orders: the dashboard shows 1,110 extra monthly orders (+19.3%), but that tile covers all running tests, not just this one."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2026-10-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2107864535831052610","source_name":null,"brand":null},{"slug":"six-add-cart-button-copy-variants-mixing-offer","url":"https://liftarchive.com/test/six-add-cart-button-copy-variants-mixing-offer/","markdown_url":null,"title":"Six Add to Cart button copy variants mixing offer and guarantee","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","USP bars & benefit icons","Headlines, product titles & copy","Add-to-cart & CTA buttons","Pricing, discounts & savings display","Variant, size & option selectors"],"element_slugs":["guarantee","usp-bar","headlines-copy","cta-button","pricing-discounts","variant-selector"],"change":"Test button copy: plain 'Add to Cart', 'Add to Cart - 50% Off', the same with '60 Day Money Back Guarantee' inside the button, 'Add to Cart & Save 50%', 'Add to Cart' + guarantee, and 'Get 50% Off' + guarantee. It isolates whether leading with savings, reassurance or both moves clicks.","control":null,"variant":null,"summary":"Test button copy: plain 'Add to Cart', 'Add to Cart - 50% Off', the same with '60 Day Money Back Guarantee' inside the button, 'Add to Cart & Save 50%', 'Add to Cart' + guarantee, and 'Get 50% Off' + guarantee. It isolates whether leading with savings, reassurance or both moves clicks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2107441002931970262","source_name":null,"brand":null},{"slug":"increased-pdp-font-size-4px-older-audience","url":"https://liftarchive.com/test/increased-pdp-font-size-4px-older-audience/","markdown_url":"https://liftarchive.com/test/increased-pdp-font-size-4px-older-audience/index.md","title":"Bigger PDP font (+4px) for older buyers: +4.17% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Increased PDP font size (+4px) for an older audience","control":"The standard product page with the original body text size. Dave describes typical PDP copy as small 14px text.","variant":"The same product page with text sizes increased by 4px. A second variant used +2px.","summary":"Raising the product page font size by 4px lifted revenue per visitor by 4.17% in a test Dave Diederen ran for a store with an older audience. Conversion rate rose 1.71% and average order value rose 2.41%. A +2px version was also tested and landed close to the control.","result":{"headline":"+4.17% revenue per visitor","metrics":["Revenue per visitor: $2.78 to $2.89 (+4.17%). The tool estimated about $83,356 extra per month.","Conversion rate: 5.45% to 5.54% (+1.71%), a small lift.","Average order value: $51.00 to $52.23 (+2.41%).","The +2px variant was nearly flat: 5.47% conversion and $2.81 revenue per visitor.","All confidence ranges crossed zero (revenue per visitor -4% to +13%), so this is not a clear-cut win."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2107425651179569341","source_name":null,"brand":null},{"slug":"mobile-menu-search-top-clearance-first-60-off","url":"https://liftarchive.com/test/mobile-menu-search-top-clearance-first-60-off/","markdown_url":"https://liftarchive.com/test/mobile-menu-search-top-clearance-first-60-off/index.md","title":"Mobile menu with search and Clearance first: +$92,000 per month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display","Bestseller badges & product labels","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["urgency-offers","pricing-discounts","badges-labels","filters-search","menu"],"change":"Mobile menu: search at top, Clearance first with 60% off label, no dropdown","control":"The mobile menu listed product categories first, with the sale link last among them behind a dropdown. Delivery, assembly, returns, care guides, trade and contact links sat below at full size.","variant":"A search field sat at the top, followed by a coloured Clearance link with an up to 60% off tag and no dropdown. A customer quote about the product photos came next, with the service links shrunk into a small row at the bottom.","summary":"Putting a search bar at the top of the mobile menu and making Clearance the first link, with an up to 60% off label, added an estimated $92,000 a month. Oliver Kenyon ran this test for a garden furniture store. They report it as $1.22 extra per session.","result":{"headline":"+$92,000/month","metrics":["Revenue: about +$92,000 per month for the store.","Per session: about $1.22 extra per session, as reported by Oliver.","Other metrics such as conversion rate, AOV, sample size and confidence were not shared."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":"2026-10-06","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2107420515325325420","source_name":null,"brand":"ecom brand selling garden furniture"},{"slug":"add-find-fit-popup-enter-brand-model","url":"https://liftarchive.com/test/add-find-fit-popup-enter-brand-model/","markdown_url":null,"title":"Add a 'find your fit' popup (enter brand + model)","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Variant, size & option selectors","Popups & email capture","Product finder quizzes"],"element_slugs":["variant-selector","popups","quiz-finder"],"change":"For a camera lens store with many options, a popup where shoppers enter their camera brand and model to find the right mount.","control":null,"variant":null,"summary":"For a camera lens store with many options, a popup where shoppers enter their camera brand and model to find the right mount.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-10-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2107078501430092076","source_name":null,"brand":null},{"slug":"replaced-fast-shipping-badge-ships-tomorrow-plus-localized","url":"https://liftarchive.com/test/replaced-fast-shipping-badge-ships-tomorrow-plus-localized/","markdown_url":"https://liftarchive.com/test/replaced-fast-shipping-badge-ships-tomorrow-plus-localized/index.md","title":"'Ships by Tomorrow' plus local flag under ATC: +9.71% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC","control":"Under the add to cart button, a single line read 'Fast Shipping'.","variant":"Two items sat under the button: a green dot with 'Ships by Tomorrow', and a country flag with a fast shipping line for that country. The flag and country changed based on the visitor's location.","summary":"Replacing a 'Fast Shipping' line under the add to cart button with 'Ships by Tomorrow' and a localized flag lifted revenue per visitor by 9.71%. Dave Diederen ran the test, which also raised conversion rate by 7.40% and profit per visitor by 9.85%.","result":{"headline":"+9.71% revenue per visitor","metrics":["Conversion rate: 2.54% to 2.72% (+7.40%).","Revenue per visitor: £2.70 to £2.96 (+9.71%), estimated at about £93,225 extra per month.","Profit per visitor: £1.42 to £1.56 (+9.85%), the primary metric.","Average order value: £106.37 to £108.66 (+2.15%), roughly flat.","Confidence ranges were wide and crossed zero (conversion -4% to +20%), so the size of the lift is uncertain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-10-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2105618127199375451","source_name":null,"brand":null},{"slug":"listed-biggest-pack-first-bundle-selector","url":"https://liftarchive.com/test/listed-biggest-pack-first-bundle-selector/","markdown_url":"https://liftarchive.com/test/listed-biggest-pack-first-bundle-selector/index.md","title":"Biggest pack listed first in bundle picker: +8.47% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Listed the biggest pack first in the bundle selector","control":"The selector listed the cheapest pack first and pre-selected it: 2 + 1 free at €49.90, then 4 + 2 free, then 6 + 3 free at €119.90.","variant":"The order was reversed, so the 6 + 3 free pack (-20%, free shipping, 'Best offer') came first and was pre-selected. The 2 + 1 pack moved to the bottom.","summary":"Listing the biggest pack first in the bundle selector raised revenue per visitor by 8.47%, from €3.54 to €3.84. Elevate A/B Testing ran it for the underwear brand Repeat over 54 days and 26,445 visitors. Packs, prices and discounts stayed the same; only the order changed.","result":{"headline":"Revenue per visitor €3.54 to €3.84 (+8.47%)","metrics":["Revenue per visitor: €3.54 to €3.84 (+8.47%), the deciding metric.","Sample: 26,445 visitors over 54 days.","Conversion rate, AOV and statistical confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-30","credited_to":{"name":"Elevate A/B Testing","url":"https://liftarchive.com/practitioners/elevate_ab/","kind":"org"},"source_url":"https://x.com/elevate_ab/status/2105377823842091014","source_name":null,"brand":"Repeat (underwear packs)"},{"slug":"unticked-pre-ticked-accidental-damage-cover-cart-sold","url":"https://liftarchive.com/test/unticked-pre-ticked-accidental-damage-cover-cart-sold/","markdown_url":null,"title":"Unticked pre-ticked accidental damage cover in cart, sold it explicitly","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Unticked pre-ticked accidental damage cover in cart, sold it explicitly","control":null,"variant":null,"summary":null,"result":{"headline":null,"metrics":["Fewer cover purchases","More camera purchases"]},"direction":"won","metric":"orders","quantified":false,"evidence":"ab-test","date":"2026-09-30","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2105261614421115244","source_name":null,"brand":"eight-figure brand"},{"slug":"triggered-listicle-sticky-cta-bar-first-page-cta","url":"https://liftarchive.com/test/triggered-listicle-sticky-cta-bar-first-page-cta/","markdown_url":"https://liftarchive.com/test/triggered-listicle-sticky-cta-bar-first-page-cta/index.md","title":"Earlier sticky CTA on a listicle: +3.10% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Sticky add-to-cart bars","Advertorials, listicles & presell pages"],"element_slugs":["sticky-atc","advertorials-listicles"],"change":"Triggered the listicle's sticky CTA bar at the first in-page CTA (about 30% scroll) instead of on scroll-up","control":"The sticky add to cart bar only appeared when a reader scrolled back up the page.","variant":"The sticky bar appeared as soon as the reader reached the first in-page call to action, roughly 30% down, and stayed in view while they kept reading.","summary":"Showing a listicle's sticky CTA bar once readers reached the first in-page CTA, about 30% down the page, lifted conversion rate by 3.10%. Dave Diederen ran the test, which also raised revenue per visitor by 2.88% with no change in order value.","result":{"headline":"+2.88% revenue per visitor","metrics":["Conversion rate: 4.71% to 4.85% (+3.10%), with a confidence range of +1% to +11%.","Revenue per visitor: $2.43 to $2.50 (+2.88%), range +2% to +15%. The tool estimated about $18,705 extra per month.","Average order value: no change ($51.59 vs $51.48)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2104526536661504427","source_name":null,"brand":null},{"slug":"showed-card-other-payment-method-icons-under-express","url":"https://liftarchive.com/test/showed-card-other-payment-method-icons-under-express/","markdown_url":"https://liftarchive.com/test/showed-card-other-payment-method-icons-under-express/index.md","title":"Card icons under express checkout: +7.81% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Showed card and other payment method icons under the express checkout buttons","control":"The checkout showed express buttons for Shop Pay, PayPal and Google Pay at the top, with no sign of card payment until further down.","variant":"Under the express buttons, an 'OR' divider was followed by a row of icons: Visa, Mastercard, Amex, Discover, PayPal and one more method.","summary":"Adding card and other payment method icons under the express checkout buttons lifted revenue per visitor by 7.81%. Dave Diederen ran the test on a Shopify checkout, where conversion rate rose 4.69% and profit per visitor rose 8.84%.","result":{"headline":"+7.81% revenue per visitor","metrics":["Conversion rate: 3.78% to 3.96% (+4.69%), range +2% to +22%.","Revenue per visitor: $2.52 to $2.71 (+7.81%), range +1% to +33%. The tool estimated about $26,215 extra per month.","Profit per visitor: $1.69 to $1.84 (+8.84%), the primary metric.","Average order value: $66.53 to $68.52 (+2.99%), but its range (-5% to +20%) crosses zero."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2103439371466879248","source_name":null,"brand":null},{"slug":"build-cart-around-visible-progress-clear-math-reassurance","url":"https://liftarchive.com/test/build-cart-around-visible-progress-clear-math-reassurance/","markdown_url":null,"title":"Build the cart around visible progress, clear math and reassurance","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["reviews","guarantee","usp-bar","shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Use a free-shipping progress bar, state applied discounts clearly, show original price/discount/total, repeat free shipping and savings near the CTA, and put guarantees or reviews under the button.","control":null,"variant":null,"summary":"Use a free-shipping progress bar, state applied discounts clearly, show original price/discount/total, repeat free shipping and savings near the CTA, and put guarantees or reviews under the button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2102714605806256568","source_name":null,"brand":null},{"slug":"added-small-customer-profile-icons-next-star-rating","url":"https://liftarchive.com/test/added-small-customer-profile-icons-next-star-rating/","markdown_url":"https://liftarchive.com/test/added-small-customer-profile-icons-next-star-rating/index.md","title":"Customer face icons by star rating: -3.84% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Added small customer profile icons next to the star rating on the PDP","control":"The product page showed the star rating on its own near the product title.","variant":"A small row of customer profile photos was added next to the star rating.","summary":"Adding small customer profile icons next to the product page star rating cut revenue per visitor by 3.84%. Dave Diederen ran the test and says this change has lost for them repeatedly. Conversion rate fell 1.90% and average order value fell 1.98%.","result":{"headline":"-3.84% revenue per visitor","metrics":["Revenue per visitor: $1.45 to $1.40 (-3.84%), a loss. The tool estimated about -$37,479 per month.","Conversion rate: 3.12% to 3.06% (-1.90%), also down.","Average order value: $46.55 to $45.63 (-1.98%), also down.","Confidence ranges crossed zero (revenue per visitor -15% to +8%), so the loss is not certain, but nothing points to a gain."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2102352220679192987","source_name":null,"brand":null},{"slug":"placed-review-rating-above-product-title","url":"https://liftarchive.com/test/placed-review-rating-above-product-title/","markdown_url":"https://liftarchive.com/test/placed-review-rating-above-product-title/index.md","title":"Review rating above product title: flat conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["reviews","headlines-copy"],"change":"Placed a review rating above the product title","control":"The product page showed the product title first, with the review rating in its usual spot below it.","variant":"The review rating sat above the product title.","summary":"Placing a review rating above the product title made no difference to conversion rate in Dave Diederen's test. Revenue per visitor rose 1.30% and order value 1.49%, but both had wide confidence ranges, so the result is flat.","result":{"headline":"+1.30% revenue per visitor","metrics":["Conversion rate: 3.20% vs 3.19%, no change. Each version had about a 50% chance to be best.","Revenue per visitor: $3.42 to $3.46 (+1.30%), range -15% to +22%, so not a reliable gain.","Profit per visitor: +1.24%, also within noise.","Average order value: $106.84 to $108.43 (+1.49%), range -11% to +16%."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2101989831723094124","source_name":null,"brand":null},{"slug":"make-subscription-option-obvious-product-page","url":"https://liftarchive.com/test/make-subscription-option-obvious-product-page/","markdown_url":null,"title":"Make the subscription option obvious on the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Bestseller badges & product labels"],"element_slugs":["subscriptions","badges-labels"],"change":"Label the subscription clearly with 'subscribe and save', show a one-time purchase option, and add 'cancel or pause any time' so shoppers aren't surprised in the cart.","control":null,"variant":null,"summary":"Label the subscription clearly with 'subscribe and save', show a one-time purchase option, and add 'cancel or pause any time' so shoppers aren't surprised in the cart.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-18","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/2100940929427239253","source_name":null,"brand":null},{"slug":"changed-above-fold-usps-points-heatmaps-showed-buyers","url":"https://liftarchive.com/test/changed-above-fold-usps-points-heatmaps-showed-buyers/","markdown_url":"https://liftarchive.com/test/changed-above-fold-usps-points-heatmaps-showed-buyers/index.md","title":"Above-fold USPs picked from heatmaps: +7.28% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["usp-bar","hero"],"change":"Changed above-the-fold USPs to the points heatmaps showed buyers engaging with","control":"The product page showed a small set of USPs above the fold, chosen around what the brand thought mattered.","variant":"The winning variant kept the original few USPs and added more, based on sections heatmaps showed buyers scrolling to and returning from before purchase. A second variant changed the current USPs instead.","summary":"Adding the selling points buyers engaged with on heatmaps to the above-the-fold USPs lifted revenue per visitor by 7.28%. Dave Diederen ran this three-way test, where conversion rate rose 6.23%. A second variant that swapped out the existing USPs instead did worse than the control.","result":{"headline":"+7.28% revenue per visitor","metrics":["Conversion rate: 2.86% to 3.04% (+6.23%), range +2% to +37%.","Revenue per visitor: $2.99 to $3.21 (+7.28%), range +4% to +53%. The tool estimated about $7,604 extra per month.","Profit per visitor: $2.24 to $2.35 (+4.83%).","Average order value: no change.","The variant that changed the existing USPs lost: 2.52% conversion and $2.57 revenue per visitor."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2100902668851962031","source_name":null,"brand":null},{"slug":"changed-product-title-benefit-led-achieve-outcome-product","url":"https://liftarchive.com/test/changed-product-title-benefit-led-achieve-outcome-product/","markdown_url":"https://liftarchive.com/test/changed-product-title-benefit-led-achieve-outcome-product/index.md","title":"Benefit-led product title: +15.61% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Changed the product title to a benefit-led 'Achieve [outcome] with [product]' format","control":"A plain descriptive title that named the product and nothing else, in the style of 'Resistance Band Set'.","variant":"A title that leads with the result the buyer wants and then names the product, in the style of 'Build Strength at Home with the Resistance Band Set'. The exact title tested was not shared.","summary":"Rewriting the product page title to lead with the outcome, in an 'Achieve [outcome] with [product]' format, lifted conversion rate by 15.61% and revenue per visitor by 16.92%. Dave Diederen ran this test. Average order value barely moved, so the gain came from more people buying.","result":{"headline":"+16.92% revenue per visitor","metrics":["Conversion rate: +15.61% (1.79% to 2.06%), with a reported range of +11% to +21%. A clear lift in the share of visitors who ordered.","Revenue per visitor: +16.92% ($1.10 to $1.28), range +10% to +25%. Each visitor was worth noticeably more.","Profit per visitor: +17.34% ($0.90 to $1.06). The extra revenue carried through to profit.","Average order value: +1.14% ($61.31 to $62.01), with a range of -3% to +6%. Effectively flat.","The dashboard also shows a second variant (Variant B) at 1.83% conversion and $1.13 per visitor, close to control. The post does not say what it changed."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2100540275269755081","source_name":null,"brand":null},{"slug":"add-urgency-usps-reviews-faqs-checkout-page","url":"https://liftarchive.com/test/add-urgency-usps-reviews-faqs-checkout-page/","markdown_url":null,"title":"Add urgency, USPs, reviews and FAQs to the checkout page","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","USP bars & benefit icons","Shipping & delivery messaging","Countdown timers","Sales, urgency & limited-time offers","FAQ sections"],"element_slugs":["reviews","usp-bar","shipping-messaging","countdown-timer","urgency-offers","faq"],"change":"Add an order-reserved timer, 'free shipping reached' message, shipping protection, brand USPs and reviews beside the order summary, plus FAQs on the main objections, which have won in about 95% of their tests.","control":null,"variant":null,"summary":"Add an order-reserved timer, 'free shipping reached' message, shipping protection, brand USPs and reviews beside the order summary, plus FAQs on the main objections, which have won in about 95% of their tests.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2100177890046509344","source_name":null,"brand":null},{"slug":"earbuds-product-page-rebuild-7-psychology-changes","url":"https://liftarchive.com/test/earbuds-product-page-rebuild-7-psychology-changes/","markdown_url":null,"title":"Earbuds product page rebuild with 7 psychology changes","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Comparison charts & tables","Pricing, discounts & savings display","FAQ sections","Bestseller badges & product labels","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","comparison-chart","pricing-discounts","faq","badges-labels","layout-design"],"change":"Show rating up top, lab and award badges, numbers behind every claim, 3 price tiers with 'most popular', returns under the button, a comparison table and an objection FAQ.","control":null,"variant":null,"summary":"Show rating up top, lab and award badges, numbers behind every claim, 3 price tiers with 'most popular', returns under the button, a comparison table and an objection FAQ.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2026-09-16","credited_to":{"name":"Alex Stoykov","url":"https://liftarchive.com/practitioners/stoykovallex1/","kind":"person"},"source_url":"https://x.com/stoykovallex1/status/2100171702999159162","source_name":null,"brand":null},{"slug":"added-customer-social-proof-under-add-cart-button","url":"https://liftarchive.com/test/added-customer-social-proof-under-add-cart-button/","markdown_url":"https://liftarchive.com/test/added-customer-social-proof-under-add-cart-button/index.md","title":"Customer social proof under add to cart: +5.25% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Payment icons, express checkout & BNPL"],"element_slugs":["social-proof","payment-icons"],"change":"Added customer social proof under the add-to-cart button instead of payment and policy icons","control":"The space under the add-to-cart button held the usual payment icons and shipping and returns policy notes.","variant":"That space showed a row of customer face avatars next to a line saying more than 2 million satisfied customers worldwide (the mockup is in Dutch).","summary":"Putting customer social proof directly under the add-to-cart button, in place of payment and policy icons, lifted conversion rate by 5.25%. Ruben ran this test for a brand whose shoppers worried it might be a scam. Revenue per visitor rose 4.06%, though both ranges still include a small chance of no effect.","result":{"headline":"+5.25% conversion rate","metrics":["Conversion rate: +5.25% (3.46% to 3.64%), with a 94% probability of beating control. The range ran from -1% to +12%, so a lift is likely but not certain.","Revenue per visitor: +4.06% ($4.71 to $4.90), with a range of -5% to +14%. A positive signal, but less firm than conversion.","Average order value: about -1%, essentially flat. The gain came from more orders, not bigger ones.","Ruben adds that, across further social proof tests, it worked best on products making big medical claims."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-16","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/2100162188698624204","source_name":null,"brand":"Brand with big medical claims that shoppers feared was a Facebook scam"},{"slug":"frame-product-against-retailer-markups-fees","url":"https://liftarchive.com/test/frame-product-against-retailer-markups-fees/","markdown_url":null,"title":"Frame the product against retailer markups and fees","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Comparison charts & tables","Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["comparison-chart","pricing-discounts","product-images"],"change":"Frame the product against retailer markups and fees","control":null,"variant":null,"summary":"Position against bigger retailers that add extra markup and fees.","result":{"headline":"New winner (figures in image)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-09-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2099879682439266496","source_name":null,"brand":null},{"slug":"added-authority-badge-doctor-expert-endorsement-like-frontrowmd","url":"https://liftarchive.com/test/added-authority-badge-doctor-expert-endorsement-like-frontrowmd/","markdown_url":"https://liftarchive.com/test/added-authority-badge-doctor-expert-endorsement-like-frontrowmd/index.md","title":"Expert authority badge: +17% in week 1, flat (+1.66%) at week 4","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Trust badges & security seals"],"element_slugs":["social-proof","trust-badges"],"change":"Added an authority badge (doctor/expert endorsement like FrontrowMD) to the page","control":"The product page as it was, without an authority badge.","variant":"The same page with an authority badge showing an expert or doctor endorsement. The test was named 'Symbols in image', which suggests the badge sat on the product imagery; the design itself was not shown.","summary":"Adding an expert authority badge, similar to a FrontrowMD doctor endorsement, ended flat: conversion was up only 1.66% after four weeks and revenue per visitor did not change. Ruben ran this test. After one week it had looked like a big winner at +17%, which is why the test is worth studying.","result":{"headline":"+17% conversion rate after 1 week (99.6% probability)","metrics":["Week 1 conversion rate: +17.35% (2.72% to 3.19%), with a 99.6% probability of beating control. This looked like a clear winner.","Week 1 revenue per visitor: +9.18% ($4.04 to $4.41), with a range of -8% to +29%.","Week 4 conversion rate: +1.66% (2.79% to 2.84%), range -4% to +8%, with only a 71.4% probability of beating control. Ruben reads this as noise.","Week 4 revenue per visitor: flagged as no change ($4.15 vs $4.13). The early revenue gain disappeared."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-15","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/2099810388334321740","source_name":null,"brand":null},{"slug":"introduced-subscriptions-subscription-option-pre-checked-default","url":"https://liftarchive.com/test/introduced-subscriptions-subscription-option-pre-checked-default/","markdown_url":"https://liftarchive.com/test/introduced-subscriptions-subscription-option-pre-checked-default/index.md","title":"Pre-checked subscription: -9.17% RPV, subscribers 4.7% to 65.8%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save"],"element_slugs":["subscriptions"],"change":"Introduced subscriptions with the subscription option pre-checked by default","control":"The product page with one-time purchase as the default. Only 4.7% of orders were subscriptions, and the post does not show how the option was presented.","variant":"The subscription option was selected by default, so shoppers had to switch to one-time purchase themselves. The page design was not shown.","summary":"Pre-checking the subscription option on the product page cut first-order revenue per visitor by 9.17%, while the share of orders that were subscriptions jumped from 4.7% to 65.8%. Dave Diederen ran this test. Whether it was a win depends on repeat orders and retention, which the post does not report.","result":{"headline":"-9.17% revenue per visitor","metrics":["Revenue per visitor: -9.17% ($3.41 to $3.09), range -15% to -3%. A clear first-order loss.","Profit per visitor: -11.92% ($2.34 to $2.06). Upfront profit fell more than revenue.","Conversion rate: -2.86% (5.26% to 5.11%), range -7% to +1%. A small drop that may partly be noise.","Average order value: -6.50% ($64.79 to $60.58). Subscribers bought fewer units per order (3.07 to 2.66).","Subscription share of orders: 4.7% to 65.8%, and subscription revenue per visitor rose from $0.16 to $1.97. Most buyers stayed on the default."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2099453103066292575","source_name":null,"brand":null},{"slug":"swipeable-images-collection-cards-retail-price-comparison-popup","url":"https://liftarchive.com/test/swipeable-images-collection-cards-retail-price-comparison-popup/","markdown_url":"https://liftarchive.com/test/swipeable-images-collection-cards-retail-price-comparison-popup/index.md","title":"Swipeable images on collection cards: +€96,350 revenue lift","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Comparison charts & tables","Pricing, discounts & savings display","Product images & gallery","Product cards & quick add","Popups & email capture"],"element_slugs":["comparison-chart","pricing-discounts","product-images","product-cards","popups"],"change":"Swipeable images on collection cards; retail-price comparison popup on PDP","control":"Collection page product cards showing a single image each, so seeing more photos meant clicking into the product page.","variant":"Product cards that let shoppers swipe through multiple product images right on the collection page. The second test added a popup on the product page comparing the store's price with a retail price; its design was not shown.","summary":"Letting shoppers swipe through several images on collection page product cards showed a +€96,350 revenue lift at 97% confidence. Kasper Dolk ran this test, alongside a second one adding a retail price comparison popup on the product page (+€30,554 at 94%). Both tests were still running when the results were shared.","result":{"headline":"Swipeable Collection Images: +€96,350 revenue lift, 10,796 visitors, 97% confidence","metrics":["Swipeable collection images: +€96,350 revenue lift across 10,796 unique visitors, at 97% confidence. The testing tool marked it significant.","Retail price comparison popup: +€30,554 revenue lift across 6,302 unique visitors, at 94% confidence. Also marked significant, though just under the common 95% bar.","Conversion rate, revenue per visitor and order value were not shared for either test, so we can't say where the extra revenue came from.","It is not clear whether the revenue lift figures are measured gains or the tool's monthly projections."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2099105897360634200","source_name":null,"brand":null},{"slug":"added-second-find-grip-button-under-homepage-hero","url":"https://liftarchive.com/test/added-second-find-grip-button-under-homepage-hero/","markdown_url":"https://liftarchive.com/test/added-second-find-grip-button-under-homepage-hero/index.md","title":"Second 'Find Your Grip' hero button: +6.58% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Add-to-cart & CTA buttons","Product finder quizzes"],"element_slugs":["hero","cta-button","quiz-finder"],"change":"Added a second 'Find Your Grip' button under the homepage hero CTA","control":"A mobile homepage hero promoting the GLP Retro Collection grips, with a single green 'Shop GLP Velvet' button.","variant":"The same hero with a white outlined 'Find Your Grip' button added directly under the green one. Where the new button led was not shown.","summary":"Adding a second 'Find Your Grip' button under the main homepage hero button lifted revenue per visitor by 6.58% and conversion rate by 10.98%. Alex Stoykov ran this 15-day A/B test for WedgeGuys, a golf grip store. The original 'Shop GLP Velvet' button stayed in place.","result":{"headline":"+6.58% revenue per visitor","metrics":["Revenue per visitor: +6.58%. Each homepage visitor was worth more on average.","Conversion rate: +10.98%. Noticeably more visitors went on to place an order.","Conversion grew faster than revenue per visitor, which suggests the extra orders were somewhat smaller on average. Order value was not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-11","credited_to":{"name":"Alex Stoykov","url":"https://liftarchive.com/practitioners/stoykovallex1/","kind":"person"},"source_url":"https://x.com/stoykovallex1/status/2098398833180905854","source_name":null,"brand":"WedgeGuys (golf grips)"},{"slug":"redesign-cart-drawer-savings-breakdown-guarantee","url":"https://liftarchive.com/test/redesign-cart-drawer-savings-breakdown-guarantee/","markdown_url":null,"title":"Redesign the cart drawer with a savings breakdown and guarantee","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Pricing, discounts & savings display","Cart drawers & slide carts","Layout, fonts & visual design"],"element_slugs":["guarantee","shipping-messaging","pricing-discounts","cart-drawer","layout-design"],"change":"Show free shipping and returns at the top, a discount tag on items, a subtotal/shipping/discount breakdown, and a money-back guarantee under the checkout button.","control":null,"variant":null,"summary":"Show free shipping and returns at the top, a discount tag on items, a subtotal/shipping/discount breakdown, and a money-back guarantee under the checkout button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2098365943508300043","source_name":null,"brand":null},{"slug":"changed-order-cart-upsells","url":"https://liftarchive.com/test/changed-order-cart-upsells/","markdown_url":null,"title":"Changed the order of cart upsells","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Changed the order of cart upsells","control":null,"variant":null,"summary":null,"result":{"headline":"Positive lift (no number given)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-09-11","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2098357229762048342","source_name":null,"brand":"High-volume store"},{"slug":"added-payment-method-icons-directly-below-checkout-cta","url":"https://liftarchive.com/test/added-payment-method-icons-directly-below-checkout-cta/","markdown_url":"https://liftarchive.com/test/added-payment-method-icons-directly-below-checkout-cta/index.md","title":"Payment icons under the cart checkout button: +7.37% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Added payment method icons directly below the checkout CTA in the cart","control":"The cart with its checkout button and no payment method logos beneath it.","variant":"The same cart with a row of payment method icons placed directly under the checkout button. The exact logos used were not shown.","summary":"Adding payment method icons directly below the checkout button in the cart lifted conversion rate by 7.37% and revenue per visitor by 7.70%. Dave Diederen ran this test. Average order value did not change, so the gain came from more completed orders.","result":{"headline":"+7.70% revenue per visitor","metrics":["Conversion rate: +7.37% (2.32% to 2.49%), with a 97.8% probability of beating control. A fairly confident win.","Revenue per visitor: +7.70% (£2.56 to £2.76), with a range of -2% to +19%. Likely positive, but less certain than conversion.","Profit per visitor: +6.50% (£1.37 to £1.46). The gain held up after costs.","Average order value: flagged as no change (£110.45 vs £110.80). Basket size stayed the same."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2097641177810169990","source_name":null,"brand":null},{"slug":"add-2-4-objection-specific-reviews-checkout","url":"https://liftarchive.com/test/add-2-4-objection-specific-reviews-checkout/","markdown_url":null,"title":"Add 2-4 objection-specific reviews to checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","Shipping & delivery messaging","Variant, size & option selectors"],"element_slugs":["reviews","shipping-messaging","variant-selector"],"change":"Show a few reviews in checkout that address quality, shipping, sizing or results to remove last-second doubt, rather than a generic star widget.","control":null,"variant":null,"summary":"Show a few reviews in checkout that address quality, shipping, sizing or results to remove last-second doubt, rather than a generic star widget.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2097278787318960285","source_name":null,"brand":null},{"slug":"second-threshold-mystery-gift-cart-moving-faq-higher","url":"https://liftarchive.com/test/second-threshold-mystery-gift-cart-moving-faq-higher/","markdown_url":"https://liftarchive.com/test/second-threshold-mystery-gift-cart-moving-faq-higher/index.md","title":"Second-threshold mystery gift in cart: +€30,578 revenue lift","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free shipping thresholds & shipping price","Free gifts & gift with purchase","FAQ sections","Variant, size & option selectors"],"element_slugs":["free-shipping-threshold","free-gift","faq","variant-selector"],"change":"Second-threshold mystery gift in cart, and moving the FAQ higher","control":"The cart with its existing reward setup and no second spend tier. The post does not show what the first threshold offered.","variant":"The cart added a second, higher spend threshold that unlocks a mystery gift. The gift, threshold amount and cart design were not shown.","summary":"Adding a mystery gift at a second spend threshold in the cart showed a +€30,578 revenue lift at 99% confidence. Kasper Dolk ran this test, which was still running when shared. A separate test that moved the FAQ higher on the page lifted revenue per visitor by 13.08%.","result":{"headline":"FAQ Higher: RPV €2.17 to €2.45 (+13.08%)","metrics":["Mystery gift at a second threshold: +€30,578 revenue lift across 9,868 unique visitors, at 99% confidence. Marked significant, but still running.","FAQ moved higher: conversion rate rose from 5.98% to 6.55% (+9.53%) across about 12,260 visitors. Confidence was not shown.","FAQ moved higher: revenue per visitor rose from €2.17 to €2.45 (+13.08%), and average order value rose 2.12% (€36.13 to €36.90).","A third result in the screenshots, a variant named 'Maison', lifted conversion from 1.32% to 1.62% and revenue per visitor by 12.1% over about 20 days, while order value fell 5.76%. The post does not say what it changed."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2096923959484928000","source_name":null,"brand":null},{"slug":"add-second-cart-reward-mystery-gift-after-free","url":"https://liftarchive.com/test/add-second-cart-reward-mystery-gift-after-free/","markdown_url":null,"title":"Add a second cart reward (mystery gift) after free shipping","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Free gifts & gift with purchase"],"element_slugs":["shipping-messaging","free-shipping-threshold","free-gift"],"change":"First reward free shipping, second a free mystery gift, with clear progress.","control":null,"variant":null,"summary":"First reward free shipping, second a free mystery gift, with clear progress.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2095482203996340579","source_name":null,"brand":null},{"slug":"move-faqs-page-bottom-pdp-hero","url":"https://liftarchive.com/test/move-faqs-page-bottom-pdp-hero/","markdown_url":null,"title":"Move FAQs from the page bottom into the PDP hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","FAQ sections"],"element_slugs":["hero","faq"],"change":"Most visitors never reach the bottom, but those who do interact with FAQs; put them near the ATC.","control":null,"variant":null,"summary":"Most visitors never reach the bottom, but those who do interact with FAQs; put them near the ATC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2095474410715250762","source_name":null,"brand":null},{"slug":"product-finder-emotional-steps-high-aov-ranges","url":"https://liftarchive.com/test/product-finder-emotional-steps-high-aov-ranges/","markdown_url":"https://liftarchive.com/test/product-finder-emotional-steps-high-aov-ranges/index.md","title":"Product finder with outcome questions: +€89,567 revenue lift","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["FAQ sections","Product finder quizzes"],"element_slugs":["faq","quiz-finder"],"change":"Product finder with emotional steps for high-AOV ranges","control":"The collection page without a finder, leaving shoppers to compare the range and choose on their own.","variant":"A product finder that walks shoppers through a few questions, with steps about what they want to achieve, and ends with a recommended product. The test name suggests it was opened from a button on the collection page.","summary":"Adding a product finder that asks a few questions, including the shopper's desired outcome, showed a +€89,567 revenue lift at 100% confidence. Kasper Dolk ran this test for a store selling high-priced products. It covered 57,978 visitors and has finished.","result":{"headline":"+€89,567 revenue","metrics":["Revenue lift: +€89,567, as reported by the testing tool. A large gain for a single change.","Visitors: 57,978 unique visitors took part, a solid sample.","Confidence: 100%, and the test is marked done. The result is about as firm as these dashboards report.","Conversion rate, revenue per visitor, order value and finder completion rate were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2095447968312852753","source_name":null,"brand":null},{"slug":"add-visible-left-right-arrows-product-image-gallery","url":"https://liftarchive.com/test/add-visible-left-right-arrows-product-image-gallery/","markdown_url":null,"title":"Add visible left/right arrows to the product image gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Put arrows on the main image and thumbnail strip so shoppers who don't swipe still see secondary images with benefits and proof.","control":null,"variant":null,"summary":"Put arrows on the main image and thumbnail strip so shoppers who don't swipe still see secondary images with benefits and proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2095104455461195823","source_name":null,"brand":null},{"slug":"sticky-pay-now-button-order-total-pinned-bottom","url":"https://liftarchive.com/test/sticky-pay-now-button-order-total-pinned-bottom/","markdown_url":null,"title":"Sticky 'Pay now' button with the order total pinned to the bottom of checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Sticky add-to-cart bars","Checkout steps, fields & flow"],"element_slugs":["sticky-atc","checkout-flow"],"change":"The screenshot shows a Shopify checkout with a sticky 'Pay now - kr 609.00' bar fixed at the bottom while the address form scrolls. Test a sticky pay button with the total on mobile checkout so the action is always visible.","control":null,"variant":null,"summary":"The screenshot shows a Shopify checkout with a sticky 'Pay now - kr 609.00' bar fixed at the bottom while the address form scrolls. Test a sticky pay button with the total on mobile checkout so the action is always visible.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2094847103650730400","source_name":null,"brand":null},{"slug":"cart-progress-bar-one-click-relevant-upsells-savings","url":"https://liftarchive.com/test/cart-progress-bar-one-click-relevant-upsells-savings/","markdown_url":null,"title":"Cart with progress bar, one-click relevant upsells, savings, trust signals","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Trust badges & security seals","Free shipping thresholds & shipping price","Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["trust-badges","free-shipping-threshold","upsells","pricing-discounts"],"change":"Upsells should be more-of-the-same at a discount or complementary (e.g. brush with makeup).","control":null,"variant":null,"summary":"Upsells should be more-of-the-same at a discount or complementary (e.g. brush with makeup).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-09-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2094749629929918603","source_name":null,"brand":null},{"slug":"triggered-confetti-effect-biggest-savings-unlocked-message-when","url":"https://liftarchive.com/test/triggered-confetti-effect-biggest-savings-unlocked-message-when/","markdown_url":"https://liftarchive.com/test/triggered-confetti-effect-biggest-savings-unlocked-message-when/index.md","title":"Confetti on the biggest bundle: +6.32% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Triggered a confetti effect and 'biggest savings unlocked' message when the largest bundle is selected","control":"A standard bundle selector: picking an option simply updated the price, with no extra feedback.","variant":"Choosing the largest bundle triggered a short confetti animation and a message saying the shopper had unlocked the biggest savings. Other options behaved as before.","summary":"Showing a quick confetti effect and a 'biggest savings unlocked' message when shoppers picked the largest bundle lifted revenue per visitor by 6.32% and conversion rate by 5.47%. Dave Diederen ran this test on a product page bundle selector. The offer itself did not change, only the feedback after choosing it.","result":{"headline":"+6.32% revenue per visitor","metrics":["Revenue per visitor: +6.32% ($2.59 to $2.76), with a range of +2% to +29%. The whole range is positive, a fairly firm win.","Conversion rate: +5.47% (2.37% to 2.50%), range +1% to +21%. More visitors went on to buy.","Average order value and the share of shoppers picking the largest bundle were not shared, so we can't tell whether the gain came from bigger bundles or more orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-09-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2094742073274474566","source_name":null,"brand":null},{"slug":"added-shipping-info-bar-below-atc-ships-date","url":"https://liftarchive.com/test/added-shipping-info-bar-below-atc-ships-date/","markdown_url":"https://liftarchive.com/test/added-shipping-info-bar-below-atc-ships-date/index.md","title":"'Ships by' date bar under add to cart: +13.48% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Added a shipping info bar below the ATC with a 'Ships by' date and localized country shipping flag","control":"The product page with no shipping bar under the add to cart button.","variant":"A grey bar under the button reading \"Ships by\" plus a specific date, with a green dot. On the right, a German flag sat next to the words \"Fast DE Shipping\", so the country shown matched the shopper's location.","summary":"Adding a slim shipping bar below the add to cart button lifted revenue per visitor by 13.48% and conversion rate by 11.34% in Dave Diederen's test. The bar showed a dispatch date on the left and a country flag with a fast local shipping note on the right. Average order value also edged up 1.92%.","result":{"headline":"+13.48% revenue per visitor","metrics":["Revenue per visitor: +13.48% ($1.94 to $2.20). Each visitor brought in noticeably more money.","Conversion rate: +11.34% (2.96% to 3.29%). More visitors placed an order.","Profit per visitor: +12.95% ($1.26 to $1.42). The extra revenue was not eaten up by costs.","Average order value: +1.92% ($65.64 to $66.90). Roughly flat, so the gain came from more orders.","The ranges shown were wide (revenue per visitor anywhere from -10% to +44%), so the true lift could be much smaller than the headline."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2093654913628717151","source_name":null,"brand":null},{"slug":"redesigned-homepage-above-fold-hero-section","url":"https://liftarchive.com/test/redesigned-homepage-above-fold-hero-section/","markdown_url":"https://liftarchive.com/test/redesigned-homepage-above-fold-hero-section/index.md","title":"Redesigned homepage hero: +6.54% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Redesigned the homepage above-the-fold hero section","control":"The brand's existing homepage hero, which the team felt was not making good use of the attention the homepage got.","variant":"A rebuilt above-the-fold area, designed around what a visitor needs to see to want to keep shopping. The post does not show the new design or say exactly what changed.","summary":"Redesigning the homepage hero section lifted revenue per visitor by 6.54% and conversion rate by 5.90% in Dave Diederen's test. The test ran for about nine days on 319,387 visitors and reached a 99.4% probability of beating control. Average order value did not change.","result":{"headline":"+6.54% revenue per visitor","metrics":["Revenue per visitor: +6.54% ($2.27 to $2.42), with a 99.4% probability of beating control. A clear, reliable win.","Conversion rate: +5.90% (3.87% to 4.10%). More homepage visitors went on to buy.","Average order value: no change ($58.71 vs $59.07). The lift came from more orders, not bigger baskets.","Scale: 319,387 visitors and 12,731 orders between Aug 17 and Aug 26, 2026."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2093292512882651479","source_name":null,"brand":null},{"slug":"updated-images-across-store-show-people-matching-older","url":"https://liftarchive.com/test/updated-images-across-store-show-people-matching-older/","markdown_url":"https://liftarchive.com/test/updated-images-across-store-show-people-matching-older/index.md","title":"Age-matched people in store images: +6.47% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Updated images across the store to show people matching the older target audience's age","control":"The store's existing images, where the people shown looked decades younger than the brand's typical customer.","variant":"The same store with images updated site-wide so the people pictured reflected the age of the audience actually buying. The post does not show the new images.","summary":"Replacing images across the store with people closer in age to the older target customer lifted revenue per visitor by 6.47% in Dave Diederen's test. Conversion rate rose 4.75% and profit per visitor rose 6.67%. Average order value also ticked up 1.64%.","result":{"headline":"+6.47% revenue per visitor","metrics":["Revenue per visitor: +6.47% (£1.52 to £1.62). The range shown stayed above zero (+1% to +28%).","Conversion rate: +4.75% (1.37% to 1.44%). Slightly more visitors bought, though this range crossed zero.","Profit per visitor: +6.67% (£0.88 to £0.93). This was the main metric and it moved in step with revenue.","Average order value: +1.64% (£110.60 to £112.42). A small gain on top of the extra orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2092930121489334402","source_name":null,"brand":null},{"slug":"added-limited-time-discount-auto-applied-line-directly","url":"https://liftarchive.com/test/added-limited-time-discount-auto-applied-line-directly/","markdown_url":null,"title":"Added a 'Limited-time discount auto-applied' line directly under the CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display"],"element_slugs":["urgency-offers","pricing-discounts"],"change":"Added a 'Limited-time discount auto-applied' line directly under the CTA","control":null,"variant":null,"summary":null,"result":{"headline":"Lifts across the board","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-08-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2092567748551585942","source_name":null,"brand":null},{"slug":"increased-font-size-2px-4px-variants-older-audience","url":"https://liftarchive.com/test/increased-font-size-2px-4px-variants-older-audience/","markdown_url":"https://liftarchive.com/test/increased-font-size-2px-4px-variants-older-audience/index.md","title":"Font size +4px for older shoppers: +3.82% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["variant-selector","layout-design"],"change":"Increased font size (+2px and +4px variants) for an older audience","control":"The store's original text size.","variant":"Two variants ran against control: one with text 2px larger and one with text 4px larger. Nothing else on the page changed.","summary":"Increasing font size by 4px lifted revenue per visitor by 3.82% and conversion rate by 2.12% in Dave Diederen's test for a brand with older customers. A +2px version landed between the two, a little ahead of control. The ranges were wide, so this is a small, uncertain lift.","result":{"headline":"+3.82% revenue per visitor","metrics":["Revenue per visitor (+4px vs control): +3.82% ($1.14 to $1.19). Positive, but the range ran from -22% to +38%.","Conversion rate (+4px vs control): +2.12% (2.96% to 3.02%). A small gain, also with a wide range.","Average order value (+4px vs control): +1.66% ($38.68 to $39.32).","The +2px variant scored 2.99% conversion and $1.16 revenue per visitor, between control and +4px. Bigger text did a little better at each step."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2092205361914921165","source_name":null,"brand":null},{"slug":"handle-shipping-social-proof-safety-right-next-atc","url":"https://liftarchive.com/test/handle-shipping-social-proof-safety-right-next-atc/","markdown_url":null,"title":"Handle Shipping, Social proof and Safety right next to ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Shipping & delivery messaging"],"element_slugs":["social-proof","shipping-messaging"],"change":"Answer when it arrives, did it work for people like me, can I trust this purchase where the decision happens.","control":null,"variant":null,"summary":"Answer when it arrives, did it work for people like me, can I trust this purchase where the decision happens.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2091949920593051733","source_name":null,"brand":null},{"slug":"add-product-finder-quiz-collection-page","url":"https://liftarchive.com/test/add-product-finder-quiz-collection-page/","markdown_url":"https://liftarchive.com/test/add-product-finder-quiz-collection-page/index.md","title":"Product finder quiz on collection page: +€54,910 lift (running)","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["FAQ sections","Product finder quizzes"],"element_slugs":["faq","quiz-finder"],"change":"Add a product finder quiz to the collection page","control":"The collection page showing the brand's large product range, with no help choosing between products.","variant":"The same page with a product finder added. Shoppers answer a few questions and get a recommended product. The post does not show the quiz design or where it sat on the page.","summary":"Adding a product finder quiz to the collection page showed a revenue lift of €54,910 in Kasper Dolk's test for a Dutch electronics brand. The test was still running at 89% confidence with 33,388 visitors. It had not yet reached significance, so this is an early read.","result":{"headline":"+€54,910 revenue","metrics":["Revenue lift: +€54,910 as reported by the testing tool at the time of the post. The post doesn't say over what period it was measured.","Confidence: 89%, marked \"Near Significance\". Promising, but not yet a confirmed winner.","Visitors: 33,388 at the time of the post. The test started on Aug 14, 2026 and was still running.","Conversion rate and revenue per visitor were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2091935322318016948","source_name":null,"brand":null},{"slug":"moved-week-week-results-timeline-higher-up-listicle","url":"https://liftarchive.com/test/moved-week-week-results-timeline-higher-up-listicle/","markdown_url":"https://liftarchive.com/test/moved-week-week-results-timeline-higher-up-listicle/index.md","title":"Results timeline moved higher on landing page: +26.72% RPV","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["advertorials-listicles","how-it-works-results"],"change":"Moved the week-by-week results timeline higher up the listicle/landing page","control":"A listicle-style landing page with the Week 1, Week 2, Week 4 results timeline sitting low, near the offer and FAQ.","variant":"The timeline moved up, right after the section explaining why the product works and before the offer. The page now ran: why it works, what to expect over time, then the offer.","summary":"Moving a week-by-week results timeline higher up a landing page lifted revenue per visitor by 26.72% and conversion rate by 24.36% in Dave Diederen's test. The timeline had already performed well in the brand's ads. Average order value barely moved.","result":{"headline":"+26.72% revenue per visitor","metrics":["Revenue per visitor: +26.72% ($1.25 to $1.58). The range stayed above zero (+2% to +70%).","Conversion rate: +24.36% (1.83% to 2.27%). Many more visitors bought, though the range touched zero at the low end.","Average order value: +1.90% ($68.43 to $69.73). Close to flat, so nearly all the gain came from more orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2091842963009913141","source_name":null,"brand":null},{"slug":"reduce-whitespace-increase-font-size","url":"https://liftarchive.com/test/reduce-whitespace-increase-font-size/","markdown_url":null,"title":"Reduce whitespace and increase font size","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Tighter sections fit more info in the viewport and keep people scrolling.","control":null,"variant":null,"summary":"Tighter sections fit more info in the viewport and keep people scrolling.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2090770999616958558","source_name":null,"brand":null},{"slug":"add-captions-ugc-videos","url":"https://liftarchive.com/test/add-captions-ugc-videos/","markdown_url":null,"title":"Add captions to UGC videos","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","ugc-video","product-images","how-it-works-results"],"change":"Add captions to UGC videos","control":null,"variant":null,"summary":"Caption each video ('Bad breath keeps coming back?') and cover angles: how to use, unboxing, review, before/after.","result":{"headline":"Proven winner for clients (no figures)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-08-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2090763364930855260","source_name":null,"brand":null},{"slug":"show-cart-pricing-like-receipt","url":"https://liftarchive.com/test/show-cart-pricing-like-receipt/","markdown_url":null,"title":"Show cart pricing like a receipt","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"List original price, amount saved, and final price in the cart so the customer is anchored on the original price and sees the discount applied.","control":null,"variant":null,"summary":"List original price, amount saved, and final price in the cart so the customer is anchored on the original price and sees the discount applied.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2090755804647579974","source_name":null,"brand":null},{"slug":"make-hero-store-benefits-expandable-more-context","url":"https://liftarchive.com/test/make-hero-store-benefits-expandable-more-context/","markdown_url":"https://liftarchive.com/test/make-hero-store-benefits-expandable-more-context/index.md","title":"Expandable store benefits on product page: +10.65% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["guarantee","shipping-messaging","hero","headlines-copy"],"change":"Make hero store benefits expandable for more context","control":"Static benefit lines in the product hero covering shipping, returns and common objections, with no way to learn more.","variant":"The same benefits turned into expandable tabs. Clicking one opened extra context about that benefit.","summary":"Making the store benefits in the product hero clickable lifted revenue per visitor by 10.65% in Kasper Dolk's test. Shoppers could open each benefit, such as shipping or returns, to read more. The test ran 8 days on 76,299 visitors with a 93.45% probability to win.","result":{"headline":"+€49,938/month","metrics":["Revenue per visitor: +10.65% (€1.77 to €1.96). Each visitor was worth noticeably more.","Revenue: €74,378.83 for the variant vs €67,953.47 for control, on near-equal traffic (37,943 vs 38,356 visitors).","Probability to win: 93.45%. The tool marked it significant, though it is just under the common 95% bar.","Estimated impact: +€49,938 per month according to the testing tool."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2090736927003856977","source_name":null,"brand":null},{"slug":"added-clinician-recommended-badge-pdp","url":"https://liftarchive.com/test/added-clinician-recommended-badge-pdp/","markdown_url":"https://liftarchive.com/test/added-clinician-recommended-badge-pdp/index.md","title":"'Clinician Recommended' badge on product page: no change","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Added a 'Clinician Recommended' badge to the PDP","control":"The product page without an authority badge.","variant":"The same page with a \"Clinician Recommended\" badge added. The post does not show the badge design or placement.","summary":"Adding a \"Clinician Recommended\" badge to the product page had no effect in Dave Diederen's test. Conversion rate, revenue per visitor and average order value were all flat across 76,548 visitors. They say it came out flat in more than one test.","result":{"headline":"76k+ visitors","metrics":["Conversion rate: flat at 2.29% for both versions.","Revenue per visitor: flat at $0.99 for both versions.","Average order value: flat ($43.33 vs $43.32).","Scale: 76,548 visitors and 1,756 orders from Aug 4 to Aug 14, 2026. Enough traffic that a meaningful effect would likely have shown up."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2090031029738237959","source_name":null,"brand":null},{"slug":"mobile-product-heroes-guided-option-pickers-bundle-tiers","url":"https://liftarchive.com/test/mobile-product-heroes-guided-option-pickers-bundle-tiers/","markdown_url":null,"title":"Mobile product heroes with guided option pickers and bundle tiers above the fold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Hero & above-the-fold section","Pricing, discounts & savings display","Product images & gallery","Variant, size & option selectors","Product cards & quick add"],"element_slugs":["bundles","hero","pricing-discounts","product-images","variant-selector","product-cards"],"change":"Five mobile PDP heroes: set tiers with price per set, lid/set option tiles, a step-by-step photobook configurator, 1/3/6-month supply tiers with 'Best value', and a size grid with 'Fits true to size'. Test replacing plain dropdowns with visual, tagged option tiles on mobile.","control":null,"variant":null,"summary":"Five mobile PDP heroes: set tiers with price per set, lid/set option tiles, a step-by-step photobook configurator, 1/3/6-month supply tiers with 'Best value', and a size grid with 'Fits true to size'. Test replacing plain dropdowns with visual, tagged option tiles on mobile.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2089683993549852875","source_name":null,"brand":null},{"slug":"cart-drawer-82-customers-also-choose-upsell-shipping","url":"https://liftarchive.com/test/cart-drawer-82-customers-also-choose-upsell-shipping/","markdown_url":null,"title":"Cart drawer with '82% of customers also choose' upsell and shipping-protection toggle","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Shipping & delivery messaging","Upsells & cross-sells","Cart drawers & slide carts"],"element_slugs":["social-proof","shipping-messaging","upsells","cart-drawer"],"change":"Test a cart drawer with an upsell carousel headed '82% of customers also choose...', a pre-checked shipping protection toggle (€2.95), strikethrough totals with a 'Save €40' tag and a confirmation message at the top. Social-proof upsells and add-ons can raise AOV.","control":null,"variant":null,"summary":"Test a cart drawer with an upsell carousel headed '82% of customers also choose...', a pre-checked shipping protection toggle (€2.95), strikethrough totals with a 'Save €40' tag and a confirmation message at the top. Social-proof upsells and add-ons can raise AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2089676201820602469","source_name":null,"brand":null},{"slug":"added-customer-video-reviews-pdp","url":"https://liftarchive.com/test/added-customer-video-reviews-pdp/","markdown_url":"https://liftarchive.com/test/added-customer-video-reviews-pdp/index.md","title":"Customer video reviews on product page: +5.80% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video"],"element_slugs":["reviews","ugc-video"],"change":"Added customer video reviews to the PDP","control":"The product page with written reviews only.","variant":"The same page with customer video reviews added. The post does not show the videos or where they sat, but Dave Diederen recommends putting them near the buy box and around key objections.","summary":"Adding customer video reviews to the product page lifted conversion rate by 5.80% and revenue per visitor by 6.26% in Dave Diederen's test. Profit per visitor rose 6.79%. Average order value did not change.","result":{"headline":"+6.26% revenue per visitor","metrics":["Conversion rate: +5.80% (3.27% to 3.46%), with a 90.6% probability of beating control. Likely positive, but below the usual 95% bar.","Revenue per visitor: +6.26% ($3.69 to $3.92).","Profit per visitor: +6.79% ($3.02 to $3.22). This was the main metric.","Average order value: no change ($113.05 vs $113.53). The gain came from more orders.","All ranges crossed zero (profit per visitor -6% to +20%), so the size of the lift is uncertain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2089668643785163216","source_name":null,"brand":null},{"slug":"added-announcement-bar","url":"https://liftarchive.com/test/added-announcement-bar/","markdown_url":"https://liftarchive.com/test/added-announcement-bar/index.md","title":"Added an announcement bar: +5.92% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars"],"element_slugs":["announcement-bar"],"change":"Added an announcement bar","control":"The store with no announcement bar at the top of the page.","variant":"The same store with an announcement bar added above the header. The message on the bar was not shared.","summary":"Adding an announcement bar lifted revenue per visitor by 5.92% and conversion rate by 5.41% in Dave Diederen's test. Revenue per visitor went from $1.85 to $1.96. The post does not say what the bar said.","result":{"headline":"+5.92% revenue per visitor","metrics":["Revenue per visitor: +5.92% ($1.85 to $1.96). Each visitor brought in a bit more money.","Conversion rate: +5.41% (3.23% to 3.40%). More visitors ended up ordering.","Both ranges crossed zero (revenue per visitor -6% to +19%), so the result leans positive but is not certain.","Average order value was not shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2089383250137403479","source_name":null,"brand":null},{"slug":"replaced-variant-dropdowns-visual-selector-blocks","url":"https://liftarchive.com/test/replaced-variant-dropdowns-visual-selector-blocks/","markdown_url":"https://liftarchive.com/test/replaced-variant-dropdowns-visual-selector-blocks/index.md","title":"Visual variant buttons instead of dropdowns: +3.95% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Replaced variant dropdowns with visual selector blocks","control":"Each variant choice, such as size, length, quantity or color, sat inside a closed dropdown that shoppers had to tap open before choosing.","variant":"Every option was shown as a tappable block or button, so all choices were visible at once. Blocks could also carry labels like a best deal or top seller tag.","summary":"Replacing variant dropdowns with visible selector blocks on the product page lifted conversion rate by 3.95% and revenue per visitor by 3.79%. Dave Diederen ran this test over about five weeks with roughly 960,000 visitors. Order value did not change, so the gain came from more people buying.","result":{"headline":"+3.79% revenue per visitor","metrics":["Conversion rate: +3.95% (1.45% to 1.50%), with a 98.9% probability of beating control. That is a fairly confident win.","Revenue per visitor: +3.79% ($2.49 to $2.58). The range ran from -1% to +9%, so the true lift could be smaller than shown.","Profit per visitor: +3.95% ($2.23 to $2.32), so the extra orders were not bought with lower margins.","Average order value: no change ($172.05 vs $171.78). Shoppers bought as much per order, just more often."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2089306249938808842","source_name":null,"brand":null},{"slug":"let-shoppers-swipe-through-product-image-galleries-directly","url":"https://liftarchive.com/test/let-shoppers-swipe-through-product-image-galleries-directly/","markdown_url":"https://liftarchive.com/test/let-shoppers-swipe-through-product-image-galleries-directly/index.md","title":"Swipeable image galleries on collection cards: +10.49% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Let shoppers swipe through product image galleries directly on the collection page","control":"Each product card on the collection page showed a single image. To see more photos, shoppers had to open the product page.","variant":"Each product card had a swipeable gallery, so shoppers could browse every product photo without leaving the collection page.","summary":"Letting shoppers swipe through each product's photo gallery on the collection page raised conversion rate by 10.49% and revenue per visitor by 11.60%. Dave Diederen ran this test, and says it has worked well for fashion and beauty brands. Average order value rose slightly, by 1.00%.","result":{"headline":"+11.60% revenue per visitor","metrics":["Conversion rate: +10.49% (2.70% to 2.99%). The range shown ran from -1% to +24%, so the result is promising but not certain.","Revenue per visitor: +11.60% ($1.57 to $1.75), estimated at about $168,635 extra per month.","Profit per visitor: +11.83% ($1.01 to $1.13), so the lift held after costs.","Average order value: +1.00% ($57.92 to $58.50), close to flat. Most of the gain came from more orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2087856693606502751","source_name":null,"brand":null},{"slug":"show-best-performing-ad-ugc-videos-product-hero","url":"https://liftarchive.com/test/show-best-performing-ad-ugc-videos-product-hero/","markdown_url":null,"title":"Show best-performing ad/UGC videos in the product hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Hero & above-the-fold section","Headlines, product titles & copy","FAQ sections"],"element_slugs":["reviews","ugc-video","hero","headlines-copy","faq"],"change":"Show best-performing ad/UGC videos in the product hero","control":null,"variant":null,"summary":"Under the FAQ dropdowns, add videos per angle: how to use, personal review, before & after.","result":{"headline":"Works quite well (no figures)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-08-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2087576173547245883","source_name":null,"brand":null},{"slug":"add-made-country-badge-pdp","url":"https://liftarchive.com/test/add-made-country-badge-pdp/","markdown_url":null,"title":"Add a 'Made in [country]' badge to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["trust-badges","headlines-copy","product-images"],"change":"Show a 'Made in USA/Germany/Japan' badge on the product image, near the title or around the ATC as an instant quality cue.","control":null,"variant":null,"summary":"Show a 'Made in USA/Germany/Japan' badge on the product image, near the title or around the ATC as an instant quality cue.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2087494310895772022","source_name":null,"brand":null},{"slug":"added-social-proof-star-rating-review-count-directly","url":"https://liftarchive.com/test/added-social-proof-star-rating-review-count-directly/","markdown_url":"https://liftarchive.com/test/added-social-proof-star-rating-review-count-directly/index.md","title":"Social proof above the product title: +8.14% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","Headlines, product titles & copy"],"element_slugs":["reviews","social-proof","headlines-copy"],"change":"Added social proof (star rating / review count) directly above the product title","control":"The product page went straight into the product title, with no trust signal above it.","variant":"A social proof line was placed above the title. The post mentions a star rating, a review count or a customer count as options, but does not say which wording each version used.","summary":"Adding social proof, such as a star rating or review count, directly above the product title lifted conversion rate by 8.14% and revenue per visitor by 8.45% in the best version. Dave Diederen ran this as a three-way test. Average order value did not change.","result":{"headline":"+8.45% revenue per visitor","metrics":["Version 2 conversion rate: +8.14% (3.27% to 3.53%). The range ran from +1% to +15%, so the lift stayed positive across it.","Version 2 revenue per visitor: +8.45% ($1.85 to $2.00), estimated at about $68,521 extra per month.","Version 1 also beat control: 3.39% conversion and $1.93 revenue per visitor, a smaller lift.","Average order value: no change (about $56.56 to $56.85 across all three groups). The gain came from more orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2086769542701760689","source_name":null,"brand":null},{"slug":"hid-usp-bar-directly-underneath-hero-advertorial","url":"https://liftarchive.com/test/hid-usp-bar-directly-underneath-hero-advertorial/","markdown_url":"https://liftarchive.com/test/hid-usp-bar-directly-underneath-hero-advertorial/index.md","title":"Hiding the USP bar under an advertorial hero: +10.89% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons","Hero & above-the-fold section","Advertorials, listicles & presell pages"],"element_slugs":["usp-bar","hero","advertorials-listicles"],"change":"Hid the USP bar directly underneath the hero on an advertorial","control":"The advertorial opened with a hero, then a bar of selling points such as free shipping and a money-back guarantee.","variant":"The USP bar under the hero was hidden, so the story flowed straight from the hero into the article.","summary":"Hiding the row of selling points under the hero on an advertorial raised conversion rate by 10.89% and revenue per visitor by 11.50%. Dave Diederen ran this test. Order value stayed flat, so more readers went on to buy.","result":{"headline":"+11.50% revenue per visitor","metrics":["Conversion rate: +10.89% (1.07% to 1.19%). The range ran from -4% to +27%, so the true effect is uncertain.","Revenue per visitor: +11.50% ($2.05 to $2.29), estimated at about $43,305 extra per month.","Average order value: no change ($191.56 vs $192.61).","Profit per visitor: not shown, because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2085682370800488854","source_name":null,"brand":null},{"slug":"overload-pages-social-proof-stats-authority-competitive-niches","url":"https://liftarchive.com/test/overload-pages-social-proof-stats-authority-competitive-niches/","markdown_url":null,"title":"Overload pages with social proof, stats and authority in competitive niches","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","how-it-works-results"],"change":"In hair loss/weight loss/supplements, show why it works, why others failed, with a strong unique mechanism.","control":null,"variant":null,"summary":"In hair loss/weight loss/supplements, show why it works, why others failed, with a strong unique mechanism.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2085667217644081488","source_name":null,"brand":null},{"slug":"replaced-pagination-infinite-scroll-collection-page","url":"https://liftarchive.com/test/replaced-pagination-infinite-scroll-collection-page/","markdown_url":"https://liftarchive.com/test/replaced-pagination-infinite-scroll-collection-page/index.md","title":"Infinite scroll instead of pagination: +3.01% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Replaced pagination with infinite scroll on a collection page","control":"The collection page used pagination, so shoppers clicked to load each new page of products.","variant":"The collection page used infinite scroll, loading more products automatically as shoppers reached the bottom.","summary":"Replacing pagination with infinite scroll on a collection page lifted revenue per visitor by 3.01% and conversion rate by 2.76%. Dave Diederen ran this test for a store with a large catalog. Average order value did not change.","result":{"headline":"+3.01% revenue per visitor","metrics":["Revenue per visitor: +3.01% ($2.51 to $2.59), estimated at about $31,784 extra per month.","Conversion rate: +2.76% (4.28% to 4.40%). The range ran from -1% to +7%, so treat this as a likely but small lift.","Profit per visitor: +3.12% ($1.63 to $1.68).","Average order value: no change ($58.67 vs $58.81)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2085319989607940446","source_name":null,"brand":null},{"slug":"auto-apply-active-discount-code-cart","url":"https://liftarchive.com/test/auto-apply-active-discount-code-cart/","markdown_url":null,"title":"Auto-apply the active discount code in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Show savings before checkout instead of asking people to enter the code.","control":null,"variant":null,"summary":"Show savings before checkout instead of asking people to enter the code.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2085061163860348966","source_name":null,"brand":null},{"slug":"rebuilt-landing-page-natively-shopify-vs-same-page","url":"https://liftarchive.com/test/rebuilt-landing-page-natively-shopify-vs-same-page/","markdown_url":"https://liftarchive.com/test/rebuilt-landing-page-natively-shopify-vs-same-page/index.md","title":"Native Shopify landing page vs page builder: +20.9% revenue/visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Themes, page builders & page speed"],"element_slugs":["layout-design","theme-speed"],"change":"Rebuilt landing page natively in Shopify vs same page in a page builder","control":"A client's best-performing landing page, built with a third-party landing page builder.","variant":"The same page rebuilt natively in Shopify with Liquid and the Shopify CLI. Copy, images, structure and offer were unchanged; only the build differed.","summary":"Rebuilding a landing page natively in Shopify, instead of using a landing page builder, lifted revenue per visitor by 20.9% and conversion rate by 9.9%. Oliver Kenyon ran this test with identical copy, images, layout and offer on both sides. Average order value also rose by 10.0%.","result":{"headline":"+20.9% revenue per visitor","metrics":["Revenue per visitor: +20.94% ($5.77 to $6.98), estimated at about $34,533 extra per month.","Conversion rate: +9.99% (2.44% to 2.69%). The range ran from -11% to +37%, so the true effect is uncertain.","Average order value: +9.96% ($236.18 to $259.71). Part of the revenue gain came from bigger orders.","Profit per visitor: not shown, because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-05","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2085014660953055401","source_name":null,"brand":null},{"slug":"add-second-cart-threshold-after-free-shipping","url":"https://liftarchive.com/test/add-second-cart-threshold-after-free-shipping/","markdown_url":null,"title":"Add a second cart threshold after free shipping","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Free gifts & gift with purchase"],"element_slugs":["shipping-messaging","free-shipping-threshold","free-gift"],"change":"Unlock free shipping, then a special offer (mystery gift, gift card or free item).","control":null,"variant":null,"summary":"Unlock free shipping, then a special offer (mystery gift, gift card or free item).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2085003425037852690","source_name":null,"brand":null},{"slug":"removed-free-shipping-threshold-charged-shipping-every-order","url":"https://liftarchive.com/test/removed-free-shipping-threshold-charged-shipping-every-order/","markdown_url":"https://liftarchive.com/test/removed-free-shipping-threshold-charged-shipping-every-order/index.md","title":"Charging shipping on every order: +9.17% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Removed the free-shipping threshold and charged shipping on every order","control":"Orders above a set threshold shipped for free. The threshold amount was not shared.","variant":"The threshold was removed and every order paid for shipping. The shipping fee was not shared.","summary":"Removing the free-shipping threshold and charging shipping on every order lifted revenue per visitor by 9.17% and conversion rate by 7.02%. Dave Diederen ran this test for one brand. Average order value also rose by 2.01%.","result":{"headline":"+9.17% revenue per visitor","metrics":["Revenue per visitor: +9.17% ($2.80 to $3.06), estimated at about $83,709 extra per month.","Conversion rate: +7.02% (2.52% to 2.70%). Surprisingly, more visitors bought even with a shipping charge. The range ran from -3% to +18%.","Average order value: +2.01% ($111.00 to $113.23).","Profit per visitor: not shown, because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2084957592405557287","source_name":null,"brand":null},{"slug":"add-comparison-chart-built-around-customer-real-alternative","url":"https://liftarchive.com/test/add-comparison-chart-built-around-customer-real-alternative/","markdown_url":null,"title":"Add a comparison chart built around the customer's real alternative","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Pricing, discounts & savings display","Benefit, problem, how-it-works & results sections"],"element_slugs":["comparison-chart","pricing-discounts","how-it-works-results"],"change":"Compare your product to what the customer is actually weighing (doing nothing, buying several products, the cheap option) on specifics like cost per serving and ingredients.","control":null,"variant":null,"summary":"Compare your product to what the customer is actually weighing (doing nothing, buying several products, the cheap option) on specifics like cost per serving and ingredients.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2084595201889456600","source_name":null,"brand":null},{"slug":"hid-buy-box-homepage-so-focuses-education-directs","url":"https://liftarchive.com/test/hid-buy-box-homepage-so-focuses-education-directs/","markdown_url":"https://liftarchive.com/test/hid-buy-box-homepage-so-focuses-education-directs/index.md","title":"Hiding the homepage buy box: +4.36% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Hid the buy box on the homepage so it focuses on education and directs to the PDP","control":"The homepage included a buy box, so visitors could purchase directly from it.","variant":"The buy box was hidden. The homepage focused on explaining the product and building desire, then linked visitors to the product page.","summary":"Hiding the buy box on the homepage, and using the page to educate and send visitors to the product page, lifted revenue per visitor by 4.36%. Dave Diederen ran this test. Conversion rose 2.26% and average order value 2.06%.","result":{"headline":"+4.36% revenue per visitor","metrics":["Revenue per visitor: +4.36% ($4.00 to $4.18), estimated at about $24,797 extra per month.","Conversion rate: +2.26% (3.60% to 3.68%). The range ran from -8% to +13%, so this is a small and uncertain lift.","Profit per visitor: +4.69% ($3.28 to $3.44).","Average order value: +2.06% ($111.22 to $113.51)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-08-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2084232819652653176","source_name":null,"brand":null},{"slug":"show-units-sold-instead-low-review-count","url":"https://liftarchive.com/test/show-units-sold-instead-low-review-count/","markdown_url":null,"title":"Show units sold instead of a low review count","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","Pricing, discounts & savings display"],"element_slugs":["reviews","social-proof","pricing-discounts"],"change":"Put 'X sold' right under the price when you have few reviews, since a units-sold number is easier to make impressive and still proves others bought.","control":null,"variant":null,"summary":"Put 'X sold' right under the price when you have few reviews, since a units-sold number is easier to make impressive and still proves others bought.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-08-01","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2083357054081589559","source_name":null,"brand":null},{"slug":"default-3-month-subscription-extra-gifts","url":"https://liftarchive.com/test/default-3-month-subscription-extra-gifts/","markdown_url":null,"title":"Default to a 3-month subscription with extra gifts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Free gifts & gift with purchase"],"element_slugs":["subscriptions","free-gift"],"change":"Push buyers into a 3-month plan (like IM8) with extra free gifts for choosing it, to cut month-1 to month-2 churn.","control":null,"variant":null,"summary":"Push buyers into a 3-month plan (like IM8) with extra free gifts for choosing it, to cut month-1 to month-2 churn.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-31","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2083186446811160865","source_name":null,"brand":null},{"slug":"put-product-video-image-gallery","url":"https://liftarchive.com/test/put-product-video-image-gallery/","markdown_url":null,"title":"Put a product video in the image gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["ugc-video","product-images","how-it-works-results"],"change":"Add a video inside the product gallery and a 'see how it works' button nearby so complex products show size, motion and quality.","control":null,"variant":null,"summary":"Add a video inside the product gallery and a 'see how it works' button nearby so complex products show size, motion and quality.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-31","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2083145661273489653","source_name":null,"brand":null},{"slug":"add-who-not-section-product-page","url":"https://liftarchive.com/test/add-who-not-section-product-page/","markdown_url":null,"title":"Add a 'who this is for / not for' section to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Filters, sorting & site search","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","filters-search","how-it-works-results"],"change":"Telling some shoppers not to buy builds trust and filters out buyers who would return it.","control":null,"variant":null,"summary":"Telling some shoppers not to buy builds trust and filters out buyers who would return it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-31","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2082994655038173193","source_name":null,"brand":null},{"slug":"changed-low-stock-low-stock-selling-fast-under","url":"https://liftarchive.com/test/changed-low-stock-low-stock-selling-fast-under/","markdown_url":"https://liftarchive.com/test/changed-low-stock-low-stock-selling-fast-under/index.md","title":"\"Low stock - selling fast\" under add to cart: +2.90% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Changed 'Low stock' to 'Low stock - selling fast' under the ATC","control":"Under the add to cart button, a small label read \"Low Stock\".","variant":"The same label read \"Low Stock - Selling Fast\". Nothing else changed.","summary":"Changing the stock message under the add to cart button from \"Low stock\" to \"Low stock - selling fast\" lifted conversion rate by 2.90% and revenue per visitor by 2.50%. Dave Diederen ran this copy test. Order value did not change.","result":{"headline":"+2.50% revenue per visitor","metrics":["Conversion rate: +2.90% (3.69% to 3.79%). The range ran from -5% to +11%, so this is a small and uncertain lift.","Revenue per visitor: +2.50% ($2.12 to $2.17), estimated at about $20,571 extra per month.","Average order value: no change ($57.39 vs $57.17).","Profit per visitor: not shown, because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2082783265702957190","source_name":null,"brand":null},{"slug":"showed-savings-as-dollar-amount-instead-percentage-savings","url":"https://liftarchive.com/test/showed-savings-as-dollar-amount-instead-percentage-savings/","markdown_url":"https://liftarchive.com/test/showed-savings-as-dollar-amount-instead-percentage-savings/index.md","title":"Savings in dollars instead of percent: -1.08% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Showed savings as a dollar amount instead of a percentage (savings over $100)","control":"The product page showed the discount as a percentage saved.","variant":"The product page showed the same discount as a dollar amount, which was more than $100.","summary":"Showing savings as a dollar amount instead of a percentage on product pages lowered conversion rate by 1.08%, with no change in revenue per visitor. Dave Diederen ran this test on a brand where the dollar savings were over $100. They call the result a net negative.","result":{"headline":"-1.08% conversion rate","metrics":["Conversion rate: -1.08% (1.98% to 1.95%). A slight drop, and the range of -6% to +4% means it may be flat.","Revenue per visitor: no change ($1.28 on both sides).","Profit per visitor: no change ($1.06 on both sides).","Average order value: no change ($64.92 vs $65.40). Overall the switch did not help."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2082783260501844291","source_name":null,"brand":null},{"slug":"added-countdown-timer-non-us-european-market","url":"https://liftarchive.com/test/added-countdown-timer-non-us-european-market/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-non-us-european-market/index.md","title":"Countdown timer outside the US: -35.61% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Added a countdown timer for a non-US (European) market","control":"The store without a countdown timer.","variant":"The same store with a generic countdown timer added. The post points to timers placed in the announcement bar, but the screenshot does not show the design or what it counted down to.","summary":"Adding a countdown timer to a store selling outside the US cut revenue per visitor by 35.61% in the test Dave Diederen shared. Conversion rate fell 17.35% and average order value fell 22.09%. They say they saw the same pattern across countdown tests on more than 20 brands over two to three months.","result":{"headline":"-35.61% revenue per visitor","metrics":["Revenue per visitor: -35.61% (£13.27 to £8.55). The range shown runs from -54% to -9%, so the drop is clear, and the timer had only a 0.39% chance of beating control.","Conversion rate: -17.35% (1.41% to 1.17%). Fewer visitors placed an order. The range of -35% to +5% means this part is less certain.","Average order value: -22.09% (£938.68 to £731.32). People who did buy spent less, which made the revenue loss much bigger than the conversion loss.","Estimated impact in the testing tool: about 140 fewer orders and £270,063 less revenue a month. This is a negative result."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2082058502177272044","source_name":null,"brand":null},{"slug":"show-exact-delivery-date-near-buy-button","url":"https://liftarchive.com/test/show-exact-delivery-date-near-buy-button/","markdown_url":null,"title":"Show an exact delivery date near the buy button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Low-stock & scarcity messaging"],"element_slugs":["shipping-messaging","scarcity"],"change":"Replace 'ships in 3-5 business days' with 'Delivered Wednesday, 22 Jul' plus 'In stock, ready to ship' to remove delivery doubt.","control":null,"variant":null,"summary":"Replace 'ships in 3-5 business days' with 'Delivered Wednesday, 22 Jul' plus 'In stock, ready to ship' to remove delivery doubt.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-26","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2081454505401479623","source_name":null,"brand":null},{"slug":"rebuilt-best-seller-product-page","url":"https://liftarchive.com/test/rebuilt-best-seller-product-page/","markdown_url":"https://liftarchive.com/test/rebuilt-best-seller-product-page/index.md","title":"Rebuilt best-seller product page: +128% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Rebuilt the best-seller product page","control":"Hypoair's existing product page for its best seller. The post does not show it.","variant":"A fully rebuilt product page for the same product, tested against the same traffic. The specific changes to layout, copy or offer were not shared.","summary":"Rebuilding the product page for Hypoair's best-selling product lifted revenue per visitor by 128.46% in a test run by Milos. Conversion rate rose 71.18% and average order value rose 33.46%. The post does not describe what the new page changed.","result":{"headline":"+128.46% revenue per visitor","metrics":["Revenue per visitor: +128.46% ($6.79 to $15.50). The range shown is +28% to +308%, so the lift is positive but its true size is very uncertain.","Conversion rate: +71.18% (3.02% to 5.17%). Many more visitors placed an order.","Average order value: +33.46% ($224.53 to $299.66). Buyers also spent more, though the range of -12% to +101% means this part is not certain.","Estimated impact in the testing tool: about 37 more orders and $14,867 more revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-26","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2081335470735106420","source_name":null,"brand":"Hypoair"},{"slug":"stack-several-reward-milestones-cart-progress-bar","url":"https://liftarchive.com/test/stack-several-reward-milestones-cart-progress-bar/","markdown_url":null,"title":"Stack several reward milestones in the cart progress bar","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Add more milestones beyond free shipping (like HappyFlops) to push shoppers to add more to the cart.","control":null,"variant":null,"summary":"Add more milestones beyond free shipping (like HappyFlops) to push shoppers to add more to the cart.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-25","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2081137164373422096","source_name":null,"brand":null},{"slug":"make-subscription-default-tuck-one-time-option-away","url":"https://liftarchive.com/test/make-subscription-default-tuck-one-time-option-away/","markdown_url":null,"title":"Make subscription the default and tuck the one-time option away","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Default to subscribe with freebies and make the one-time price harder to find so the subscription looks like the obvious choice.","control":null,"variant":null,"summary":"Default to subscribe with freebies and make the one-time price harder to find so the subscription looks like the obvious choice.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-25","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2080813280407572666","source_name":null,"brand":null},{"slug":"put-60-day-money-back-guarantee-inside-add","url":"https://liftarchive.com/test/put-60-day-money-back-guarantee-inside-add/","markdown_url":"https://liftarchive.com/test/put-60-day-money-back-guarantee-inside-add/index.md","title":"Money-back guarantee inside the add-to-cart button: +7.48% CVR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Add-to-cart & CTA buttons"],"element_slugs":["guarantee","cta-button"],"change":"Put the '60-Day Money-Back Guarantee' inside the add-to-cart button","control":"A standard add-to-cart button. The money-back guarantee appeared elsewhere on the page.","variant":"The add-to-cart button carried a second line with the 60-day money-back guarantee, so the reassurance sat inside the button itself.","summary":"Adding a 60-day money-back guarantee line inside the add-to-cart button raised conversion rate by 7.48% in a test Dave Diederen ran. Revenue per visitor rose 7.20% and average order value did not change.","result":{"headline":"+7.20% revenue per visitor","metrics":["Conversion rate: +7.48% (1.84% to 1.98%). More visitors placed an order. The range shown is -7% to +24%, so the lift is likely but not certain.","Revenue per visitor: +7.20% ($1.28 to $1.37). The range of -13% to +31% is wide.","Average order value: no change ($69.57 vs $69.39). The gain came from more orders, not bigger ones.","Estimated impact in the testing tool: about 616 more orders and $41,204 more revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2080608944305975752","source_name":null,"brand":null},{"slug":"show-compare-price-before-sale-price","url":"https://liftarchive.com/test/show-compare-price-before-sale-price/","markdown_url":null,"title":"Show the compare-at price before the sale price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display"],"element_slugs":["urgency-offers","pricing-discounts"],"change":"Put the higher compare-at price first so shoppers anchor on it before seeing the lower price.","control":null,"variant":null,"summary":"Put the higher compare-at price first so shoppers anchor on it before seeing the lower price.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-23","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2080248307612303607","source_name":null,"brand":null},{"slug":"added-savings-add-cart-button-add-cart-save","url":"https://liftarchive.com/test/added-savings-add-cart-button-add-cart-save/","markdown_url":"https://liftarchive.com/test/added-savings-add-cart-button-add-cart-save/index.md","title":"Savings in the add-to-cart button: +14.41% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["cta-button","pricing-discounts","ad-match"],"change":"Added the savings to the add-to-cart button ('Add to Cart - Save 50%')","control":"A plain \"Add to Cart\" button. The discount was shown elsewhere on the page.","variant":"The button text added the savings, for example \"Add to Cart - Save 50%\". The test had two variants, \"Show Savings\" and \"Hybrid\"; the post does not explain how they differed.","summary":"Showing the customer's savings in the add-to-cart button, as in \"Add to Cart - Save 50%\", lifted revenue per visitor by 14.41% in the best version Dave Diederen tested. That version, labelled \"Hybrid\", also raised profit per visitor by 14.72% and conversion rate by 10.22%. A simpler \"Show Savings\" version also beat the control.","result":{"headline":"+14.41% revenue per visitor","metrics":["Revenue per visitor (Hybrid): +14.41% ($1.25 to $1.43). The range shown is -5% to +36%, so the lift is likely but not certain.","Profit per visitor (Hybrid, the main metric): +14.72% ($1.04 to $1.19). Margin held up, so the gain was not just from selling more at a loss.","Conversion rate (Hybrid): +10.22% (1.89% to 2.08%). More visitors placed an order.","Average order value (Hybrid): +3.80% ($66.45 to $68.97). A small rise with a wide range of -9% to +18%.","The \"Show Savings\" variant also beat control, with revenue per visitor at $1.34 and conversion at 2.03%, but less than Hybrid."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2079902899946103054","source_name":null,"brand":null},{"slug":"added-express-checkout-buttons-shop-pay-paypal-apple","url":"https://liftarchive.com/test/added-express-checkout-buttons-shop-pay-paypal-apple/","markdown_url":"https://liftarchive.com/test/added-express-checkout-buttons-shop-pay-paypal-apple/index.md","title":"Express checkout buttons on product page: +9.26% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Added express checkout buttons (Shop Pay, PayPal, Apple Pay) under the buy box on the product page","control":"A product page where shoppers added the item to cart and then went through the cart to check out.","variant":"The same page with Shop Pay, PayPal and Apple Pay buttons under the buy box, letting shoppers skip the cart and go straight to payment.","summary":"Adding express checkout buttons (Shop Pay, PayPal and Apple Pay) under the product page buy box lifted revenue per visitor by 9.26% in a test Milos ran. Conversion rate rose 8.05%.","result":{"headline":"+9.26% revenue per visitor","metrics":["Revenue per visitor: +9.26% ($2.17 to $2.38). The range shown is -22% to +53%, so the lift is not certain.","Conversion rate: +8.05% (1.82% to 1.97%). More visitors completed an order.","Estimated impact in the testing tool: about 87 more orders and $11,970 more revenue a month.","Average order value was not shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-22","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2079808667675955432","source_name":null,"brand":null},{"slug":"changed-2-pack-offer-buy-2-get-1","url":"https://liftarchive.com/test/changed-2-pack-offer-buy-2-get-1/","markdown_url":"https://liftarchive.com/test/changed-2-pack-offer-buy-2-get-1/index.md","title":"Buy 2 Get 1 Free vs 2-pack at same price: -52.38% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Changed a 2-pack offer to 'Buy 2 Get 1 Free' at the same price","control":"Two options: a 1-pack at $155 and a 2-pack at $240.","variant":"A 1-pack at $155 and \"Buy 2 Get 1 Free\" at $240, so the bundle included three units for the same price as the old 2-pack.","summary":"Changing a $240 2-pack into a $240 \"Buy 2 Get 1 Free\" offer cut revenue per visitor by 52.38% in a test Milos ran. Conversion rate fell 51.36% and profit per visitor fell 54.01%, even though the new offer gave shoppers an extra unit for the same price.","result":{"headline":"-52.38% revenue per visitor","metrics":["Conversion rate: -51.36% (1.47% to 0.72%). About half as many visitors bought. The range shown is -73% to -10%, so the drop is clear.","Revenue per visitor: -52.38% ($2.99 to $1.42). A large loss, though the range of -80% to +13% is wide.","Profit per visitor (the main metric): -54.01% ($2.14 to $0.98). Giving away a third unit also cut margin on each bundle sold.","Average order value: -2.10% ($203.01 to $198.75). Basically flat, so the loss came from far fewer orders.","Estimated impact in the testing tool: about 506 fewer orders and $104,679 less revenue a month. This is a negative result."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-21","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2079592235373339060","source_name":null,"brand":null},{"slug":"added-selling-out-fast-scarcity-banner-sold-progress","url":"https://liftarchive.com/test/added-selling-out-fast-scarcity-banner-sold-progress/","markdown_url":"https://liftarchive.com/test/added-selling-out-fast-scarcity-banner-sold-progress/index.md","title":"Selling Out Fast banner with progress bar: +8.04% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price","Countdown timers","Low-stock & scarcity messaging"],"element_slugs":["free-shipping-threshold","countdown-timer","scarcity"],"change":"Added a 'Selling Out Fast' scarcity banner with % sold progress bar and countdown to the PDP","control":"The product page without a scarcity section below the add-to-cart button.","variant":"A banner under the add-to-cart area reading \"Selling out fast\" with a short line about limited stock, a progress bar showing 89% sold, and an \"Ends in\" countdown.","summary":"Adding a \"Selling Out Fast\" banner with a percent-sold progress bar and a countdown to a product page raised conversion rate by 8.04% in a test Dave Diederen ran. Revenue per visitor rose 8.83% and average order value did not change.","result":{"headline":"+8.83% revenue per visitor","metrics":["Conversion rate: +8.04% (2.04% to 2.21%). More visitors bought. The range shown is -4% to +22%, so the lift is likely but not certain.","Revenue per visitor: +8.83% ($0.95 to $1.03). The range of -8% to +29% is wide.","Average order value: no change ($46.35 vs $46.69). The gain came from more orders.","Estimated impact in the testing tool: about 508 more orders and $25,856 more revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2079521777097834582","source_name":null,"brand":null},{"slug":"tested-leather-strap-vs-mystery-box-as-cart","url":"https://liftarchive.com/test/tested-leather-strap-vs-mystery-box-as-cart/","markdown_url":"https://liftarchive.com/test/tested-leather-strap-vs-mystery-box-as-cart/index.md","title":"Leather strap vs mystery box cart upsell: +15.26% revenue/visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Free gifts & gift with purchase","Cart drawers & slide carts"],"element_slugs":["upsells","free-gift","cart-drawer"],"change":"Tested a leather strap vs a mystery box as the cart drawer upsell","control":"The cart drawer offered a mystery box as the upsell.","variant":"The cart drawer offered a leather strap instead. A third version offering a watch case was also in the test.","summary":"Offering a leather strap instead of a mystery box as the cart drawer upsell lifted revenue per visitor by 15.26% in a test Milos ran for a watch brand. Conversion rate rose 18.19% and profit per visitor rose 15.87%, while average order value dipped 2.48%.","result":{"headline":"+15.26% revenue per visitor","metrics":["Revenue per visitor: +15.26% ($1.71 to $1.97). The range shown is -7% to +42%, so the lift is likely but not certain.","Conversion rate: +18.19% (0.81% to 0.96%). More visitors finished an order. The range of +2% to +37% stays positive.","Profit per visitor (the main metric): +15.87% ($1.20 to $1.39). The gain held up after costs.","Average order value: -2.48% ($210.98 to $205.75). Slightly smaller orders, but this was outweighed by more of them.","The watch case version also beat the mystery box ($1.86 revenue per visitor, 0.91% conversion), but less than the strap."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-21","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2079436709188735330","source_name":null,"brand":"Watch brand"},{"slug":"buy-box-variants-multi-pack-tiles-subscription-free","url":"https://liftarchive.com/test/buy-box-variants-multi-pack-tiles-subscription-free/","markdown_url":null,"title":"Buy box variants: multi-pack tiles and subscription with a free-gift timeline","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Variant, size & option selectors","Bestseller badges & product labels","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["bundles","pricing-discounts","subscriptions","variant-selector","badges-labels","how-it-works-results","layout-design"],"change":"Test buy box layouts with 1/2/3-pack tiles (Most Popular, Save 10%/20%), an '89% choose this option' label, and a Subscribe & Save option showing a gift for each of the first 3 months (worth $50+). Showing future gifts makes the subscription feel more valuable than a one-time purchase.","control":null,"variant":null,"summary":"Test buy box layouts with 1/2/3-pack tiles (Most Popular, Save 10%/20%), an '89% choose this option' label, and a Subscribe & Save option showing a gift for each of the first 3 months (worth $50+). Showing future gifts makes the subscription feel more valuable than a one-time purchase.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2079223566135153016","source_name":null,"brand":null},{"slug":"buy-box-two-decisions-preselected-most-popular-dripped","url":"https://liftarchive.com/test/buy-box-two-decisions-preselected-most-popular-dripped/","markdown_url":null,"title":"Buy box with two decisions, preselected 'Most Popular' and dripped gifts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Free gifts & gift with purchase","Bestseller badges & product labels"],"element_slugs":["pricing-discounts","free-gift","badges-labels"],"change":"Quantity then sub vs one-time, preselect highest-margin option, strike-through prices, bonuses worth more than the product, gifts dripped monthly, 'easy cancellations' by the button.","control":null,"variant":null,"summary":"Quantity then sub vs one-time, preselect highest-margin option, strike-through prices, bonuses worth more than the product, gifts dripped monthly, 'easy cancellations' by the button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2079221799922049118","source_name":null,"brand":null},{"slug":"explain-why-low-price-possible","url":"https://liftarchive.com/test/explain-why-low-price-possible/","markdown_url":null,"title":"Explain why your low price is possible","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Benefit, problem, how-it-works & results sections"],"element_slugs":["pricing-discounts","how-it-works-results"],"change":"If buyers doubt cheap = quality, make it logical and turn it into a unique mechanism.","control":null,"variant":null,"summary":"If buyers doubt cheap = quality, make it logical and turn it into a unique mechanism.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2079197164262297895","source_name":null,"brand":null},{"slug":"switched-product-title-product-first-benefit-first-wording","url":"https://liftarchive.com/test/switched-product-title-product-first-benefit-first-wording/","markdown_url":"https://liftarchive.com/test/switched-product-title-product-first-benefit-first-wording/index.md","title":"Benefit-first product title: +11.67% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Switched the product title from product-first to benefit-first wording","control":"A product-first title that named the product and its specs, in the style of \"Magnesium Glycinate Capsules (500mg)\".","variant":"A benefit-first title that led with the outcome and then named the product. The post's example: \"Fall Asleep Faster & Wake Up Refreshed\" followed by the product name.","summary":"Rewriting the product title to lead with the benefit instead of the product name lifted revenue per visitor by 11.67% in a test Dave Diederen ran. Conversion rate rose 6.96% and average order value rose 4.40%.","result":{"headline":"+11.67% revenue per visitor","metrics":["Revenue per visitor: +11.67% ($1.08 to $1.20). The range shown is -16% to +49%, so the lift is likely but not certain.","Conversion rate: +6.96% (2.42% to 2.59%). More visitors placed an order.","Average order value: +4.40% ($44.57 to $46.53). A small rise with a wide range.","A second variant (Variant 1) in the same test did worse than control, at $1.05 revenue per visitor and 2.23% conversion. The post does not say what it changed."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2078072219771478409","source_name":null,"brand":null},{"slug":"reorganized-usp-checklist-compact-two-column-grid-relevant","url":"https://liftarchive.com/test/reorganized-usp-checklist-compact-two-column-grid-relevant/","markdown_url":"https://liftarchive.com/test/reorganized-usp-checklist-compact-two-column-grid-relevant/index.md","title":"USP checklist to two-column icon grid: +14.36% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Product cards & quick add"],"element_slugs":["usp-bar","product-cards"],"change":"Reorganized the USP checklist into a compact two-column grid with a relevant icon per benefit","control":"Six benefits in a single vertical list, each with the same green checkmark.","variant":"The same six benefits in a two-column grid of three rows, each with its own icon, such as a lightning bolt for energy.","summary":"Reorganizing a product page's benefit checklist into a compact two-column grid with a matching icon per benefit lifted revenue per visitor by 14.36% in a test Dave Diederen ran. Conversion rate rose 7.46% and average order value rose 6.42%. The wording of the benefits did not change.","result":{"headline":"+14.36% revenue per visitor","metrics":["Revenue per visitor: +14.36% ($1.18 to $1.35). The range shown is -21% to +66%, so the lift is likely but not certain.","Conversion rate: +7.46% (2.59% to 2.78%). More visitors placed an order.","Average order value: +6.42% ($45.54 to $48.46). Buyers spent a little more, with a wide range.","Estimated impact in the testing tool: about 266 more orders and $23,331 more revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2077709839040725391","source_name":null,"brand":null},{"slug":"added-ships-tomorrow-callout-under-checkout-button-cart","url":"https://liftarchive.com/test/added-ships-tomorrow-callout-under-checkout-button-cart/","markdown_url":"https://liftarchive.com/test/added-ships-tomorrow-callout-under-checkout-button-cart/index.md","title":"'Ships by Tomorrow' under cart checkout button: +9.04% RPV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Cart drawers & slide carts"],"element_slugs":["shipping-messaging","cart-drawer"],"change":"Added a 'Ships by Tomorrow' callout under the checkout button in the cart drawer","control":"The standard cart drawer, with no delivery promise near the checkout button.","variant":"The same cart drawer with a short \"Ships by Tomorrow\" line placed right under the checkout button.","summary":"Adding a \"Ships by Tomorrow\" line directly under the checkout button in the cart drawer lifted revenue per visitor by 9.04% in Dave Diederen's test. Conversion rate rose 6.65% and profit per visitor rose 9.31%. The test also had a third version, but the post doesn't explain what it changed.","result":{"headline":"+9.04% revenue per visitor","metrics":["Revenue per visitor: +9.04% ($1.83 to $1.99). The testing tool estimated about $55,065 in extra revenue per month.","Conversion rate: +6.65% (3.16% to 3.37%). More cart viewers went on to buy.","Profit per visitor: +9.31% ($1.19 to $1.30). The gain held after costs.","Average order value: +2.24% ($57.70 to $58.99), with a range of -5% to +10%. Treat this as roughly flat.","A third arm, labelled \"With Message &...\" (cut off), also beat control at 3.31% conversion and $1.95 revenue per visitor. What it added isn't shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2076985061056852039","source_name":null,"brand":null},{"slug":"added-countdown-timer-checkout-2","url":"https://liftarchive.com/test/added-countdown-timer-checkout-2/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-checkout-2/index.md","title":"Countdown timer at checkout: -7.1% revenue per visitor (loss)","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Added a countdown timer to checkout","control":"The normal checkout page with no timer.","variant":"The same checkout with a countdown timer added. The post doesn't show the timer's design, wording or length.","summary":"Adding a countdown timer to checkout cut revenue per visitor by 7.1% in Dave Diederen's test. Conversion rate fell 5.4% and average order value fell 1.8%. The control had about a 78.5% chance of being the better version.","result":{"headline":"-7.1% revenue per visitor","metrics":["Revenue per visitor: -7.05% ($1.16 to $1.08). The tool estimated a loss of about $30,080 per month. Negative result.","Conversion rate: -5.37% (2.55% to 2.42%). Fewer people finished checkout with the timer. Negative result.","Average order value: -1.78% ($45.57 to $44.76). Slightly down.","Probability to beat control: 21.5% for the timer. The tool favoured the version without it.","Profit per visitor was not measured, because product costs weren't entered."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2076622672172142626","source_name":null,"brand":null},{"slug":"showed-product-price-directly-below-product-title","url":"https://liftarchive.com/test/showed-product-price-directly-below-product-title/","markdown_url":"https://liftarchive.com/test/showed-product-price-directly-below-product-title/index.md","title":"Price directly below product title: +5.17% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["headlines-copy","pricing-discounts"],"change":"Showed the product price directly below the product title","control":"A product page where the price did not sit right under the title. The post says pages like this often show it further down, near add to cart or inside a bundle picker.","variant":"The same page with the price placed directly below the product title.","summary":"Showing the price directly below the product title lifted revenue per visitor by 5.17% in this test by Dave Diederen. Conversion rate rose 3.13% and profit per visitor rose 5.20%. They say the same change has won in about 90% of tests across more than 20 brands.","result":{"headline":"+5.17% revenue per visitor","metrics":["Revenue per visitor: +5.17% ($1.17 to $1.23). The tool estimated about $109,609 more revenue per month.","Conversion rate: +3.13% (1.73% to 1.78%). A small but positive change in buyers.","Profit per visitor: +5.20% ($0.97 to $1.02).","Average order value: +1.98% ($67.51 to $68.84). Roughly flat.","Across 20+ brands, Diederen reports a win rate of around 90%. Only this one test's data was shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2075535518440489038","source_name":null,"brand":null},{"slug":"show-testimonial-vs-no-testimonial","url":"https://liftarchive.com/test/show-testimonial-vs-no-testimonial/","markdown_url":"https://liftarchive.com/test/show-testimonial-vs-no-testimonial/index.md","title":"Testimonial on vs off: +7.22% profit per visitor","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Show a testimonial vs no testimonial","control":"The page without the testimonial. The post doesn't say which page it was.","variant":"The same page with a testimonial switched on. The post doesn't show the testimonial or where it appeared.","summary":"Showing a testimonial lifted profit per visitor by 7.22% in Kasper Dolk's test, compared with showing none. Conversion rate rose 6.63% and revenue per visitor rose 7.10%. The testimonial version had a 94.4% chance of beating the version without it.","result":{"headline":"Revenue per visitor +7.10% (€5.36 to €5.74)","metrics":["Profit per visitor: +7.22% (€2.78 to €2.99), the main metric. The tool estimated about €61,095 more profit per month.","Conversion rate: +6.63% (3.06% to 3.26%). More visitors bought.","Revenue per visitor: +7.10% (€5.36 to €5.74).","Average order value: no change (€175.30 vs €176.08). The gain came from more orders, not bigger ones.","Probability to beat control: 94.4%. Strong, but just short of the 95% many teams use."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2075516637185466821","source_name":null,"brand":null},{"slug":"changed-cart-copy-free-shipping-will-be-applied","url":"https://liftarchive.com/test/changed-cart-copy-free-shipping-will-be-applied/","markdown_url":"https://liftarchive.com/test/changed-cart-copy-free-shipping-will-be-applied/index.md","title":"'You unlocked FREE shipping' cart copy: +13.93% RPV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Headlines, product titles & copy"],"element_slugs":["shipping-messaging","free-shipping-threshold","headlines-copy"],"change":"Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'","control":"Once the cart passed the free shipping threshold, it said free shipping would be applied at checkout.","variant":"At the same point, the cart said \"Congrats! You unlocked FREE shipping!\" instead.","summary":"Changing the cart message to \"Congrats! You unlocked FREE shipping!\" lifted revenue per visitor by 13.93% in Dave Diederen's test. Conversion rate rose 11.08% and profit per visitor rose 11.07%. The old copy said free shipping would be applied at checkout.","result":{"headline":"+13.93% revenue per visitor","metrics":["Revenue per visitor: +13.93% ($3.07 to $3.49). The tool estimated about $89,190 more revenue per month.","Conversion rate: +11.08% (2.82% to 3.14%). More cart viewers completed an order.","Profit per visitor: +11.07% ($2.47 to $2.74).","Average order value: +2.56% ($108.60 to $111.38). Roughly flat, with a wide range of -14% to +22%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2075173117249388631","source_name":null,"brand":null},{"slug":"tested-shipping-price-levels-9-49-shipping-fee","url":"https://liftarchive.com/test/tested-shipping-price-levels-9-49-shipping-fee/","markdown_url":"https://liftarchive.com/test/tested-shipping-price-levels-9-49-shipping-fee/index.md","title":"$9.49 shipping fee vs control: +43.81% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Tested shipping price levels; a $9.49 shipping fee beat the control","control":"The store's existing shipping price. The post doesn't say what that price was.","variant":"Three alternative shipping fees were tested: $9, $9.49 and $10. The $9.49 fee performed best.","summary":"A $9.49 shipping fee lifted revenue per visitor by 43.81% against the control in Dave Diederen's test of shipping prices. It also raised conversion rate by 23.40% and order value by 16.54%. The test compared four arms, and its ranges were very wide.","result":{"headline":"+43.81% revenue per visitor","metrics":["Revenue per visitor at $9.49: +43.81% ($3.41 to $4.90). The range ran from -29% to +192%, so this is far from certain.","Conversion rate at $9.49: +23.40% (0.99% to 1.22%).","Average order value at $9.49: +16.54% ($343.47 to $400.28).","$9 lost to control: 0.79% conversion and $2.51 revenue per visitor. Negative result.","$10 had a higher revenue per visitor ($3.89) than control but a lower conversion rate (0.88%), and the highest order value at $442.72. Profit was not measured."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2074893776560988516","source_name":null,"brand":null},{"slug":"showed-customer-reviews-checkout-page","url":"https://liftarchive.com/test/showed-customer-reviews-checkout-page/","markdown_url":"https://liftarchive.com/test/showed-customer-reviews-checkout-page/index.md","title":"Customer reviews on checkout page: +23.13% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Showed customer reviews on the checkout page","control":"The normal checkout page with no reviews.","variant":"The same checkout with a few customer reviews added. Diederen advises picking reviews that answer common doubts, such as shipping speed, sizing or durability.","summary":"Showing customer reviews on the checkout page lifted revenue per visitor by 23.13% in Dave Diederen's test. Conversion rate rose 17.96% and average order value rose 4.39%. The post doesn't show which reviews were used or where they sat.","result":{"headline":"+23.13% revenue per visitor","metrics":["Revenue per visitor: +23.13% ($1.03 to $1.27). The tool estimated about $23,377 more revenue per month.","Conversion rate: +17.96% (1.53% to 1.80%). More shoppers completed their purchase.","Average order value: +4.39% ($67.40 to $70.36), with a range of -17% to +30%. Treat as roughly flat.","Profit per visitor was not measured, because product costs weren't entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2074810733355798927","source_name":null,"brand":null},{"slug":"added-you-re-saving-x-order-line-bundle","url":"https://liftarchive.com/test/added-you-re-saving-x-order-line-bundle/","markdown_url":"https://liftarchive.com/test/added-you-re-saving-x-order-line-bundle/index.md","title":"'You're saving $X' line in bundle selector: +11.26% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Added a 'You're saving $X on this order' line to the bundle selector","control":"A bundle selector with pack options and prices, but no total saving shown for the order.","variant":"The same selector with a highlighted line under the options stating how much the shopper saves on the order.","summary":"Adding a \"You're saving $X on this order\" line to a bundle selector lifted conversion rate by 11.26% in Dave Diederen's test. Revenue per visitor rose 12.53% and profit per visitor rose 10.55%. The line simply showed shoppers a saving they would otherwise have had to work out.","result":{"headline":"+12.53% revenue per visitor","metrics":["Conversion rate: +11.26% (3.10% to 3.45%). More visitors bought.","Revenue per visitor: +12.53% ($3.20 to $3.60). The tool estimated about $107,626 more revenue per month.","Profit per visitor: +10.55% ($2.61 to $2.88).","Average order value: +1.14% ($103.08 to $104.25). Roughly flat.","A third arm, labelled \"With Savings Badge & 4...\" (cut off), reached 3.48% conversion but a lower $3.44 revenue per visitor and $98.63 order value. What it added isn't shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2074448341899809043","source_name":null,"brand":null},{"slug":"use-slightly-blurred-fb-ig-comment-screenshots-as","url":"https://liftarchive.com/test/use-slightly-blurred-fb-ig-comment-screenshots-as/","markdown_url":null,"title":"Use slightly blurred FB/IG comment screenshots as reviews","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"A one-pixel blur makes social comment screenshots look more believable than crisp reviews.","control":null,"variant":null,"summary":"A one-pixel blur makes social comment screenshots look more believable than crisp reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2074093536430162200","source_name":null,"brand":null},{"slug":"showed-savings-as-percentage-instead-dollar-amount","url":"https://liftarchive.com/test/showed-savings-as-percentage-instead-dollar-amount/","markdown_url":"https://liftarchive.com/test/showed-savings-as-percentage-instead-dollar-amount/index.md","title":"Savings shown as a percentage, not dollars: +7.55% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Showed savings as a percentage instead of a dollar amount","control":"The product page showed the sale price, the crossed-out price and a badge with the dollar saving, such as \"Save $15.05\".","variant":"The same layout, with the badge showing the saving as a percentage, such as \"Save 40%\".","summary":"Showing the saving as a percentage instead of a dollar amount lifted conversion rate by 7.55% in Dave Diederen's test. Revenue per visitor rose 6.42% and profit per visitor rose 6.01%. Average order value dipped slightly, by 1.04%.","result":{"headline":"+6.42% revenue per visitor","metrics":["Conversion rate: +7.55% (3.43% to 3.69%). More visitors bought.","Revenue per visitor: +6.42% ($3.83 to $4.07). The tool estimated about $40,666 more revenue per month.","Profit per visitor: +6.01% ($2.59 to $2.75).","Average order value: -1.04% ($111.72 to $110.56). Slightly down, but within a -9% to +8% range, so roughly flat."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2072998791267946632","source_name":null,"brand":null},{"slug":"tested-two-different-upsell-products-same-pdp-add","url":"https://liftarchive.com/test/tested-two-different-upsell-products-same-pdp-add/","markdown_url":"https://liftarchive.com/test/tested-two-different-upsell-products-same-pdp-add/index.md","title":"Joint vs dental upsell in add-to-cart popup: +7.80% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Popups & email capture","Cart drawers & slide carts"],"element_slugs":["upsells","popups","cart-drawer"],"change":"Tested two different upsell products in the same PDP add-to-cart popup","control":"The post doesn't describe what the control group saw. The second arm showed a dental product as the upsell in the same popup.","variant":"The winning arm offered a joint product as the upsell. The popup appears when a shopper clicks add to cart without picking the upsell.","summary":"Offering a joint supplement as the upsell lifted revenue per visitor by 7.80% against control in Dave Diederen's test for a DTC supplement brand. A dental upsell in the same popup did worse than control. Placement and popup were identical; only the product changed.","result":{"headline":"+7.80% revenue per visitor","metrics":["Revenue per visitor with the joint upsell: +7.80% ($6.14 to $6.62). The tool estimated about $28,860 more revenue per month.","Conversion rate with the joint upsell: +4.37% (13.6% to 14.2%).","Average order value with the joint upsell: +3.28% ($45.26 to $46.75).","The dental upsell lost to control on every metric: 12.6% conversion, $5.67 revenue per visitor and $44.87 order value. Negative result.","Profit per visitor was not measured, because product costs weren't entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-07-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2072636412143485250","source_name":null,"brand":"DTC supplement brand"},{"slug":"bundle-selector-free-gifts-urgency","url":"https://liftarchive.com/test/bundle-selector-free-gifts-urgency/","markdown_url":null,"title":"Bundle selector with free gifts and urgency","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Free gifts & gift with purchase","Collection banners & headers"],"element_slugs":["countdown-timer","scarcity","urgency-offers","bundles","pricing-discounts","subscriptions","free-gift","collection-banner"],"change":"A buy box with a sale banner and timer, a 'what's included' list of free gifts with crossed-out values, subscription benefits, low-stock and ships-by lines above the ATC.","control":null,"variant":null,"summary":"A buy box with a sale banner and timer, a 'what's included' list of free gifts with crossed-out values, subscription benefits, low-stock and ships-by lines above the ATC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-07-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2072274013359927792","source_name":null,"brand":null},{"slug":"skipped-cart-sent-shoppers-straight-checkout","url":"https://liftarchive.com/test/skipped-cart-sent-shoppers-straight-checkout/","markdown_url":"https://liftarchive.com/test/skipped-cart-sent-shoppers-straight-checkout/index.md","title":"Skipping the cart and going straight to checkout: -10.23% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Skipped the cart and sent shoppers straight to checkout","control":"Adding a product took shoppers to the normal cart step before checkout.","variant":"Adding a product skipped the cart and sent shoppers directly into checkout.","summary":"Sending shoppers straight to checkout instead of the cart cut conversion rate by 10.23% and revenue per visitor by 6.58%. Dave Diederen ran this test. Buyers who got through spent a little more, but far fewer people bought.","result":{"headline":"-6.58% revenue per visitor","metrics":["Conversion rate fell 10.23% (3.61% to 3.24%). This is the main loss.","Revenue per visitor fell 6.58% ($1.61 to $1.51), about $17,465 a month in estimated lost revenue.","Average order value rose 4.08% ($44.73 to $46.56). The fewer people who bought spent a bit more, but not enough to make up the gap.","The dashboard's ranges were wide (-22% to +3% on conversion), so treat the exact size of the drop with some care."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2071911637347688714","source_name":null,"brand":null},{"slug":"announcement-bar-countdown-timer-vs-free-gift-threshold","url":"https://liftarchive.com/test/announcement-bar-countdown-timer-vs-free-gift-threshold/","markdown_url":"https://liftarchive.com/test/announcement-bar-countdown-timer-vs-free-gift-threshold/index.md","title":"Countdown timer beat free-gift callout in announcement bar: +2.82% RPV","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price","Countdown timers","Announcement bars"],"element_slugs":["free-shipping-threshold","countdown-timer","announcement-bar"],"change":"Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)","control":"The announcement bar showed a countdown timer and a callout for free gifts above a spend threshold. The dashboard labels suggest both messages were present.","variant":"The free-gift callout was hidden, so the bar showed only the countdown timer. A second variant did the opposite and hid the countdown.","summary":"Hiding the free-gift threshold callout and keeping only the countdown timer in the announcement bar raised revenue per visitor by 2.82% and profit per visitor by 3.26%. Dave Diederen ran this test. A third version, which hid the countdown and kept the gift callout, did about the same as the control.","result":{"headline":"+2.82% revenue per visitor","metrics":["Revenue per visitor rose 2.82% (£2.94 to £3.02), about £25,000 a month in estimated extra revenue.","Profit per visitor rose 3.26% (£1.64 to £1.69), the metric the test was judged on.","Conversion rate rose 1.59% (3.39% to 3.45%) and average order value rose 1.22% (£86.65 to £87.70).","The version without the countdown was flat: £2.93 revenue per visitor and £1.64 profit per visitor, almost the same as control.","All ranges cross zero (for example -5% to +12% on revenue per visitor), so this is a small, uncertain lift."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2071549241265115371","source_name":null,"brand":null},{"slug":"removed-live-chat-feature-costing-revenue","url":"https://liftarchive.com/test/removed-live-chat-feature-costing-revenue/","markdown_url":"https://liftarchive.com/test/removed-live-chat-feature-costing-revenue/index.md","title":"Removed live chat widget: about $28,000 a month recovered","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Live chat & contact options"],"element_slugs":["live-chat-support"],"change":"Removed a live chat feature that was costing revenue","control":"The site showed a live chat feature to visitors.","variant":"The live chat feature was removed from the site.","summary":"Removing a live chat feature recovered an estimated $28,000 a month in revenue for an ecommerce brand. Oliver Kenyon ran this test. The conversion and revenue-per-visitor figures behind that estimate were not shared.","result":{"headline":"~$28,000/month lost revenue recovered","metrics":["The test estimated the chat feature was costing about $28,000 a month in lost revenue.","After it was removed, revenue recovered, according to the post and a client review shared alongside it.","Conversion rate, revenue per visitor, sample size and test length were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-25","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2070116739115831705","source_name":null,"brand":"ecommerce brand"},{"slug":"tested-new-first-product-image-pdp","url":"https://liftarchive.com/test/tested-new-first-product-image-pdp/","markdown_url":"https://liftarchive.com/test/tested-new-first-product-image-pdp/index.md","title":"New first product image on the PDP: +10.44% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Tested a new first product image on the PDP","control":"The product page opened on the store's existing first gallery image.","variant":"A different image was placed first in the gallery. The rest of the gallery stayed the same. The post did not show what the new image looked like.","summary":"Changing only the first image in the product gallery raised revenue per visitor by 10.44% and conversion rate by 10.26%. Dave Diederen ran this test. Average order value did not change.","result":{"headline":"+10.44% revenue per visitor","metrics":["Conversion rate rose 10.26% (3.18% to 3.50%), about 539 extra orders a month by the dashboard's estimate.","Revenue per visitor rose 10.44% ($1.41 to $1.56), about $24,304 a month.","Average order value showed no change ($44.37 vs $44.44), so the gain came from more people buying.","The ranges were wide (-8% to +32% on conversion), so the true lift could be smaller."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2069374913572401508","source_name":null,"brand":null},{"slug":"redesigned-size-selector-separate-men-women-sizes","url":"https://liftarchive.com/test/redesigned-size-selector-separate-men-women-sizes/","markdown_url":"https://liftarchive.com/test/redesigned-size-selector-separate-men-women-sizes/index.md","title":"Size selector split into Men's and Women's tabs: +12.88% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["variant-selector","layout-design"],"change":"Redesigned size selector to separate men's and women's sizes","control":"The product page showed men's and women's sizes together in one size selector.","variant":"Shoppers first picked Men's or Women's, then saw only the sizes for that choice.","summary":"Splitting a combined size selector into separate Men's and Women's tabs raised revenue per visitor by 12.88% and conversion rate by 10.41%. Oliver Kenyon ran this test for an apparel brand. Add-to-cart rate did not change.","result":{"headline":"+12.9% revenue per visitor","metrics":["Conversion rate rose 10.41% (9.4% to 10.3%), about 377 extra orders a month by the dashboard's estimate.","Revenue per visitor rose 12.88% ($7.76 to $8.76), about $38,699 a month.","Profit per visitor rose 12.85% ($7.44 to $8.39).","Average order value rose 2.23% ($82.88 to $84.73), a small lift with a wide range.","Add-to-cart rate showed no change (19.9% vs 20.0%), so the gain came later in the funnel."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-22","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2069056190680539236","source_name":null,"brand":"apparel brand"},{"slug":"named-sale-discount-badge-summer-sale-save-50","url":"https://liftarchive.com/test/named-sale-discount-badge-summer-sale-save-50/","markdown_url":"https://liftarchive.com/test/named-sale-discount-badge-summer-sale-save-50/index.md","title":"Naming the sale in the discount badge: +11.12% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display","Bestseller badges & product labels"],"element_slugs":["urgency-offers","pricing-discounts","badges-labels"],"change":"Named the sale in the discount badge (e.g. 'Summer Sale - Save 50%')","control":"Next to the crossed-out price, the badge read \"Save 50%\".","variant":"The badge named the event: \"Summer Sale - Save 50%\". The price and discount stayed the same.","summary":"Adding the sale's name to the discount badge, from \"Save 50%\" to \"Summer Sale - Save 50%\", raised conversion rate by 11.12% and revenue per visitor by 9.99%. Dave Diederen ran this test. Average order value dipped slightly.","result":{"headline":"+9.99% revenue per visitor","metrics":["Conversion rate rose 11.12% (3.31% to 3.67%), about 618 extra orders a month by the dashboard's estimate.","Revenue per visitor rose 9.99% ($1.52 to $1.67), about $25,517 a month.","Average order value fell 1.01% ($45.92 to $45.45). This is small and well within the noise.","The ranges were wide (-7% to +32% on conversion), so the true lift could be smaller."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2069012530895184300","source_name":null,"brand":null},{"slug":"added-shipping-deadline-bar-pdp-ships-date-localized","url":"https://liftarchive.com/test/added-shipping-deadline-bar-pdp-ships-date-localized/","markdown_url":"https://liftarchive.com/test/added-shipping-deadline-bar-pdp-ships-date-localized/index.md","title":"Shipping deadline bar on the PDP: +10.95% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag","control":"The product page did not say when the order would ship.","variant":"A slim bar showed a specific ships-by date, such as \"Ships by Wed, Apr 8\", and a country flag with \"Fast DE Shipping\" for the visitor's country.","summary":"Adding a bar on the product page with a \"Ships by\" date and a local shipping flag raised revenue per visitor by 10.95% and conversion rate by 6.62%. Dave Diederen ran this test. Average order value also rose 4.06%.","result":{"headline":"+10.95% revenue per visitor","metrics":["Revenue per visitor rose 10.95% ($0.92 to $1.02), about $54,583 a month by the dashboard's estimate.","Conversion rate rose 6.62% (1.40% to 1.49%), about 504 extra orders a month.","Average order value rose 4.06% ($65.52 to $68.18).","The ranges were very wide (-27% to +68% on revenue per visitor), so this single test is not conclusive on its own."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2067925359153303878","source_name":null,"brand":null},{"slug":"changed-homepage-cta-copy-shop-now-instead-creative","url":"https://liftarchive.com/test/changed-homepage-cta-copy-shop-now-instead-creative/","markdown_url":"https://liftarchive.com/test/changed-homepage-cta-copy-shop-now-instead-creative/index.md","title":"Homepage CTA changed to \"Shop Now\": +8.15% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["headlines-copy","cta-button"],"change":"Changed homepage CTA copy to 'Shop Now' instead of creative copy","control":"The homepage buttons used creative copy. Dave Diederen mentions lines like \"Explore the Collection\" and \"Discover Your Style\" from past tests; the exact control copy in this test was not shown.","variant":"The homepage button copy was changed to \"Shop Now\".","summary":"Replacing creative homepage button copy with \"Shop Now\" raised revenue per visitor by 8.15% and conversion rate by 4.99%. Dave Diederen ran this test. Average order value rose 3.00% as well.","result":{"headline":"+8.15% revenue per visitor","metrics":["Revenue per visitor rose 8.15% (€3.10 to €3.35), about €36,543 a month by the dashboard's estimate.","Conversion rate rose 4.99% (4.82% to 5.06%), about 349 extra orders a month.","Average order value rose 3.00% (€64.25 to €66.18).","The ranges dip slightly below zero (-2% to +20% on revenue per visitor), so the lift is likely but not certain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2067562985350955429","source_name":null,"brand":null},{"slug":"collection-page-collection-switcher-grid-size-toggle-visible","url":"https://liftarchive.com/test/collection-page-collection-switcher-grid-size-toggle-visible/","markdown_url":null,"title":"Collection page with collection switcher, grid-size toggle and visible discounts","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Product images & gallery","Product cards & quick add","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["pricing-discounts","product-images","product-cards","filters-search","menu"],"change":"Easy navigation between collections, switch between large/medium/small grid images, and discounts clear from the start.","control":null,"variant":null,"summary":"Easy navigation between collections, switch between large/medium/small grid images, and discounts clear from the start.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2067238354593419460","source_name":null,"brand":null},{"slug":"only-x-left-price-under-sizes-materials-size","url":"https://liftarchive.com/test/only-x-left-price-under-sizes-materials-size/","markdown_url":null,"title":"'Only X left at this price' under sizes, with materials and size tables inline","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Headlines, product titles & copy","Pricing, discounts & savings display","FAQ sections","Variant, size & option selectors"],"element_slugs":["guarantee","shipping-messaging","scarcity","urgency-offers","headlines-copy","pricing-discounts","faq","variant-selector"],"change":"Test a low-stock line ('Only X units left at this price') below the sizes, fabric spec chips under the description, icons for free returns / shipping / tracking, and open materials and size-chart tables. It combines urgency with fewer fit and quality questions.","control":null,"variant":null,"summary":"Test a low-stock line ('Only X units left at this price') below the sizes, fabric spec chips under the description, icons for free returns / shipping / tracking, and open materials and size-chart tables. It combines urgency with fewer fit and quality questions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2067215780505403845","source_name":null,"brand":null},{"slug":"moved-bestseller-badge-product-image-above-title","url":"https://liftarchive.com/test/moved-bestseller-badge-product-image-above-title/","markdown_url":"https://liftarchive.com/test/moved-bestseller-badge-product-image-above-title/index.md","title":"Bestseller badge moved from image to above title: +6.05% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Product images & gallery","Bestseller badges & product labels"],"element_slugs":["headlines-copy","product-images","badges-labels"],"change":"Moved the 'Bestseller' badge from the product image to above the title","control":"A \"Bestseller\" badge sat on top of the product image.","variant":"The same badge, with the same words, was placed above the product title, in the text area near the reviews line.","summary":"Moving the \"Bestseller\" badge from the product image to just above the title raised conversion rate by 6.05% and revenue per visitor by 6.37%. Dave Diederen ran this test. A second store's test showed a 9.04% conversion lift with a badge in the text area.","result":{"headline":"+6.37% revenue per visitor","metrics":["Conversion rate rose 6.05% (2.52% to 2.67%), about 885 extra orders a month by the dashboard's estimate.","Revenue per visitor rose 6.37% ($1.12 to $1.20), about $41,589 a month.","Average order value showed no change.","A third arm, labeled \"With Reviews Hidden\", landed in between (2.57% conversion, $1.15 RPV).","In a second store's test (\"With Badge\" vs control), conversion rose 9.04%, revenue per visitor 8.44% and profit per visitor 7.80%, with AOV unchanged."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2067200598207008907","source_name":null,"brand":null},{"slug":"matched-social-proof-line-under-atc-ad-angle","url":"https://liftarchive.com/test/matched-social-proof-line-under-atc-ad-angle/","markdown_url":"https://liftarchive.com/test/matched-social-proof-line-under-atc-ad-angle/index.md","title":"Social proof under ATC matched to ad angle: +12.70% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Headlines, product titles & copy","Ad-to-page message match"],"element_slugs":["social-proof","headlines-copy","ad-match"],"change":"Matched the social proof line under the ATC to the ad angle the visitor came from","control":"Every visitor saw the same generic line under the add-to-cart button, \"Trusted by 200K+ customers\".","variant":"The line under the button changed with the ad angle. Speed-focused visitors saw proof about fast results, ingredient-focused visitors saw proof about quality, and social-angle visitors saw the customer count.","summary":"Matching the social proof line under the add-to-cart button to the ad a visitor clicked raised conversion rate by 12.70% and revenue per visitor by 9.74%. Dave Diederen ran this test. Average order value fell 2.63%.","result":{"headline":"+9.74% revenue per visitor","metrics":["Conversion rate rose 12.70% (2.44% to 2.74%), about 759 extra orders a month by the dashboard's estimate.","Revenue per visitor rose 9.74% ($1.15 to $1.26), about $27,483 a month.","Average order value fell 2.63% ($47.22 to $45.98). This is a small drop, but worth watching.","The conversion range runs from 0% to +27%, so the lift is likely real; the revenue range dips below zero."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2066838199343997236","source_name":null,"brand":null},{"slug":"removed-free-shipping-threshold-charged-flat-shipping-fee","url":"https://liftarchive.com/test/removed-free-shipping-threshold-charged-flat-shipping-fee/","markdown_url":"https://liftarchive.com/test/removed-free-shipping-threshold-charged-flat-shipping-fee/index.md","title":"Flat shipping fee instead of free shipping threshold: +7.90% RPV","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Removed the free shipping threshold and charged a flat shipping fee on every order","control":"The store offered free shipping once the cart passed a spend threshold, promoted with a free shipping message.","variant":"The threshold was removed. Every order paid the same flat shipping fee, whatever the cart value.","summary":"Removing the free shipping threshold and charging a flat shipping fee on every order lifted revenue per visitor by 7.90% in Dave Diederen's test. Conversion rate rose 5.45% and average order value rose 2.32%. They say they have seen the same pattern on other stores.","result":{"headline":"+7.90% revenue per visitor","metrics":["Revenue per visitor: +7.90% ($2.81 to $3.03). This was the primary metric.","Conversion rate: +5.45% (2.52% to 2.65%). Slightly more visitors placed an order.","Average order value: +2.32% ($111.53 to $114.12). Losing the threshold did not shrink baskets in this test.","Profit per visitor was not shown. The tool estimated +$77,394 in monthly revenue."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2066475817207558576","source_name":null,"brand":null},{"slug":"added-best-sellers-product-row-right-under-homepage","url":"https://liftarchive.com/test/added-best-sellers-product-row-right-under-homepage/","markdown_url":"https://liftarchive.com/test/added-best-sellers-product-row-right-under-homepage/index.md","title":"Best-sellers row under homepage hero: +30.88% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"Added a best-sellers product row right under the homepage hero","control":"The homepage opened with a hero banner, followed by category links. Visitors had to click through to see any products.","variant":"A row of best-selling products was placed directly under the hero, above the categories, so products were visible without a click.","summary":"Adding a row of best-selling products right under the homepage hero raised conversion rate by 30.88% in Dave Diederen's test. Revenue per visitor rose 29.72% and average order value did not change. The row sat above the category section.","result":{"headline":"+29.72% revenue per visitor","metrics":["Conversion rate: +30.88% (1.14% to 1.49%). The range was +3% to +68%, so the gain stayed positive across it.","Revenue per visitor: +29.72% (£10.00 to £12.98). The range ran from -8% to +84%, so the size of the lift is uncertain.","Average order value: no change (£880.83 vs £873.00). The win came from more orders, not bigger ones.","The tool estimated about 207 extra orders and £175,577 more revenue per month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2065388650171379993","source_name":null,"brand":null},{"slug":"cost-comparison-card-hiring-team-itemised-total-vs","url":"https://liftarchive.com/test/cost-comparison-card-hiring-team-itemised-total-vs/","markdown_url":null,"title":"Cost comparison card: 'Hiring a team' itemised total vs your monthly price","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables","Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["comparison-chart","pricing-discounts","product-cards"],"change":"Test a side-by-side pricing section that itemises what the alternative costs (a list of roles adding up to $18,150/month) next to your $129/mo card with 'only 3 spots left at this price'. Anchoring against an expensive alternative makes the price feel small.","control":null,"variant":null,"summary":"Test a side-by-side pricing section that itemises what the alternative costs (a list of roles adding up to $18,150/month) next to your $129/mo card with 'only 3 spots left at this price'. Anchoring against an expensive alternative makes the price feel small.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2064679264428130342","source_name":null,"brand":null},{"slug":"placed-countdown-timer-above-variant-bundle-selector-pdp","url":"https://liftarchive.com/test/placed-countdown-timer-above-variant-bundle-selector-pdp/","markdown_url":null,"title":"Placed a countdown timer above the variant/bundle selector on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Bundles & quantity breaks","Variant, size & option selectors"],"element_slugs":["countdown-timer","bundles","variant-selector"],"change":"Placed a countdown timer above the variant/bundle selector on the PDP","control":null,"variant":null,"summary":null,"result":{"headline":"Won repeatedly","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-06-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2064663874830582233","source_name":null,"brand":null},{"slug":"added-four-customer-led-usp-icons-beneath-cart","url":"https://liftarchive.com/test/added-four-customer-led-usp-icons-beneath-cart/","markdown_url":"https://liftarchive.com/test/added-four-customer-led-usp-icons-beneath-cart/index.md","title":"Four customer-led USP icons under cart checkout: +$21,516/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Added four customer-led USP icons beneath cart checkout button","control":"The cart showed a free shipping progress bar, the line items, the subtotal and a checkout button, with nothing below the button.","variant":"A small block of four icons was added under the checkout button: True to Size, All-Day Comfort, Easy Exchanges and Premium Quality.","summary":"Adding four customer-led USP icons beneath the cart checkout button was worth a reported +$21,516 per month for an apparel brand. Oliver Kenyon ran this test with their agency, Conversionwise. The four points came from customer interviews, surveys, support tickets and feedback.","result":{"headline":"+$21,516/month","metrics":["Monthly revenue: +$21,516, as reported. This was the only number shared.","Conversion rate, revenue per visitor and average order value were not shared.","The post doesn't say whether the figure is measured or projected from the test."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-09","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2064382271377805328","source_name":null,"brand":"apparel brand"},{"slug":"hid-written-reviews-above-fold-pdp","url":"https://liftarchive.com/test/hid-written-reviews-above-fold-pdp/","markdown_url":"https://liftarchive.com/test/hid-written-reviews-above-fold-pdp/index.md","title":"Hid written reviews above the fold on PDP: +13.36% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section"],"element_slugs":["reviews","hero"],"change":"Hid written reviews above the fold on the PDP","control":"Written customer reviews were shown above the fold on the product page, near the price, variant picker and add-to-cart button.","variant":"The written reviews were removed from above the fold. Star ratings near the title stay, and full reviews sit lower on the page.","summary":"Hiding written reviews from the top of the product page raised conversion rate by 13.36% in Dave Diederen's test. Revenue per visitor rose 23.05% and average order value rose 8.55%. They say the change has won in 8 of 10 tests across brands.","result":{"headline":"+23.05% revenue per visitor","metrics":["Conversion rate: +13.36% (0.32% to 0.36%). The range was -9% to +40%.","Revenue per visitor: +23.05% ($1.03 to $1.27). This was the primary metric.","Average order value: +8.55% ($325.32 to $353.14).","Across their tests, Dave Diederen reports 8 of 10 wins. Only this test's numbers were shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2064301481310728590","source_name":null,"brand":null},{"slug":"insert-benefit-blocks-every-other-row-product-grid","url":"https://liftarchive.com/test/insert-benefit-blocks-every-other-row-product-grid/","markdown_url":null,"title":"Insert benefit blocks every other row of the product grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Product cards & quick add"],"element_slugs":["usp-bar","product-cards"],"change":"Educate, build trust and highlight benefits within the grid.","control":null,"variant":null,"summary":"Educate, build trust and highlight benefits within the grid.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2064003273208827924","source_name":null,"brand":null},{"slug":"option-tiles-tagged-most-popular-set-builder-chef","url":"https://liftarchive.com/test/option-tiles-tagged-most-popular-set-builder-chef/","markdown_url":null,"title":"Option tiles tagged 'Most popular', a set builder and a chef endorsement in the buy box","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video","Bundles & quantity breaks","Pricing, discounts & savings display","Variant, size & option selectors","Bestseller badges & product labels"],"element_slugs":["social-proof","ugc-video","bundles","pricing-discounts","variant-selector","badges-labels"],"change":"Test a buy box with lid (with/without) and size/set option tiles tagged 'Most popular' and 'Recommended', showing per-item prices inside the set, then an endorsement card from a professional chef and a UGC video carousel. Guided choices raise the chance shoppers pick the bigger set.","control":null,"variant":null,"summary":"Test a buy box with lid (with/without) and size/set option tiles tagged 'Most popular' and 'Recommended', showing per-item prices inside the set, then an endorsement card from a professional chef and a UGC video carousel. Guided choices raise the chance shoppers pick the bigger set.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2063976857603911919","source_name":null,"brand":null},{"slug":"borrow-authority-amazon-prime-listicle","url":"https://liftarchive.com/test/borrow-authority-amazon-prime-listicle/","markdown_url":null,"title":"Borrow authority from Amazon/Prime in a listicle","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["social-proof","headlines-copy","advertorials-listicles"],"change":"Listicle angle using Amazon/Prime as borrowed authority.","control":null,"variant":null,"summary":"Listicle angle using Amazon/Prime as borrowed authority.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2063946654940819688","source_name":null,"brand":null},{"slug":"added-geo-detection-popup-asking-international-visitors-confirm","url":"https://liftarchive.com/test/added-geo-detection-popup-asking-international-visitors-confirm/","markdown_url":"https://liftarchive.com/test/added-geo-detection-popup-asking-international-visitors-confirm/index.md","title":"Geo-detection currency popup for international visitors: +13% RPV","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Payment icons, express checkout & BNPL","Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["payment-icons","popups","pricing-discounts"],"change":"Added a geo-detection popup asking international visitors to confirm country and switch currency","control":"International visitors saw the store in its default currency, with no prompt about their location.","variant":"When a non-local visitor arrived, a modal said where they were visiting from and offered currency and language dropdowns with a Confirm button.","summary":"A popup asking international visitors to confirm their country and currency raised revenue per visitor by 13.01% in Dave Diederen's test. Conversion rate rose 12.32% and average order value did not change. The popup offered no discount and collected no email.","result":{"headline":"+13.01% revenue per visitor","metrics":["Revenue per visitor: +13.01% ($1.03 to $1.16). Range -10% to +42%.","Conversion rate: +12.32% (0.30% to 0.34%). Range -5% to +32%.","Average order value: no change ($338.40 vs $340.49).","Probability to beat control: 86%. That is promising but short of the 95% many teams use."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2063939096431690085","source_name":null,"brand":null},{"slug":"open-pdp-sections-curiosity-gap-not-premium-x","url":"https://liftarchive.com/test/open-pdp-sections-curiosity-gap-not-premium-x/","markdown_url":null,"title":"Open PDP sections with a curiosity gap, not 'Our premium X is...'","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Start with a question or 'did you know', surface a problem they didn't know, then present the product.","control":null,"variant":null,"summary":"Start with a question or 'did you know', surface a problem they didn't know, then present the product.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2063920235238043960","source_name":null,"brand":null},{"slug":"replaced-mobile-image-gallery-dots-scrollable-thumbnail-strip","url":"https://liftarchive.com/test/replaced-mobile-image-gallery-dots-scrollable-thumbnail-strip/","markdown_url":"https://liftarchive.com/test/replaced-mobile-image-gallery-dots-scrollable-thumbnail-strip/index.md","title":"Thumbnail strip instead of gallery dots on mobile: +15.10% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Replaced mobile image gallery dots with a scrollable thumbnail strip","control":"The mobile product gallery showed one image with small dots underneath to signal more photos.","variant":"The dots were replaced with a horizontal strip of image thumbnails that shoppers could scroll and tap to jump to any photo.","summary":"Replacing the dots under the mobile product image with a scrollable strip of thumbnails raised revenue per visitor by 15.10% in Dave Diederen's test. Conversion rate rose 10.71% and profit per visitor rose 15.90%. Average order value was up 3.96%.","result":{"headline":"+15.10% revenue per visitor","metrics":["Profit per visitor: +15.90% ($0.81 to $0.94). This was the primary metric.","Revenue per visitor: +15.10% ($0.98 to $1.13).","Conversion rate: +10.71% (1.45% to 1.61%).","Average order value: +3.96% ($67.65 to $70.33). All ranges cross zero, so treat the sizes as estimates."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2062851934357192745","source_name":null,"brand":null},{"slug":"hid-pre-ticked-shipping-protection-checkbox-cart","url":"https://liftarchive.com/test/hid-pre-ticked-shipping-protection-checkbox-cart/","markdown_url":"https://liftarchive.com/test/hid-pre-ticked-shipping-protection-checkbox-cart/index.md","title":"Hid pre-ticked shipping protection in cart: +6.39% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Hid the pre-ticked shipping protection checkbox in the cart","control":"The cart showed a pre-ticked shipping protection checkbox between the subtotal and the checkout button.","variant":"The shipping protection checkbox was hidden from the cart.","summary":"Hiding the pre-ticked shipping protection checkbox in the cart raised conversion rate by 6.39% in Dave Diederen's test. Revenue per visitor rose 3.74% and profit per visitor rose 2.33%. Average order value fell 2.49%, as fewer orders included protection.","result":{"headline":"+3.74% revenue per visitor","metrics":["Conversion rate: +6.39% (1.10% to 1.17%). More visitors completed an order.","Revenue per visitor: +3.74% (A$1.79 to A$1.86). This was the primary metric.","Profit per visitor: +2.33% (A$0.97 to A$0.99). A small gain after the lost protection fees.","Average order value: -2.49% (A$162.29 to A$158.25). Negative, as expected without the default add-on."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2062127167689871776","source_name":null,"brand":null},{"slug":"added-shop-now-cta-announcement-bar-linked-offer","url":"https://liftarchive.com/test/added-shop-now-cta-announcement-bar-linked-offer/","markdown_url":"https://liftarchive.com/test/added-shop-now-cta-announcement-bar-linked-offer/index.md","title":"\"Shop Now\" CTA in announcement bar: +14.46% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons","Announcement bars"],"element_slugs":["cta-button","announcement-bar"],"change":"Added a 'Shop Now' CTA to the announcement bar and linked it to the offer","control":"The announcement bar promoted an offer and was linked, but had no text telling visitors to click.","variant":"The words \"| Shop Now\" with an arrow were added to the end of the bar copy, linked directly to the offer's collection or product page.","summary":"Adding a \"Shop Now\" call to action to the announcement bar raised conversion rate by 14.46% in Dave Diederen's test. Revenue per visitor rose 15.44% and average order value did not change. The link went straight to the page where the offer lived.","result":{"headline":"+15.44% revenue per visitor","metrics":["Conversion rate: +14.46% (3.90% to 4.47%). The range was +1% to +29%, so it stayed positive.","Revenue per visitor: +15.44% (€2.64 to €3.04). Range -3% to +37%.","Average order value: no change (€67.54 vs €68.12).","The tool estimated about 985 extra orders per month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2061764777622323237","source_name":null,"brand":null},{"slug":"mention-taste-supplement-pages","url":"https://liftarchive.com/test/mention-taste-supplement-pages/","markdown_url":null,"title":"Mention taste on supplement pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Taste is often an objection; always address it.","control":null,"variant":null,"summary":"Taste is often an objection; always address it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-06-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2061745897076408376","source_name":null,"brand":null},{"slug":"added-model-size-overlay-fashion-product-images-elly","url":"https://liftarchive.com/test/added-model-size-overlay-fashion-product-images-elly/","markdown_url":"https://liftarchive.com/test/added-model-size-overlay-fashion-product-images-elly/index.md","title":"Model size overlay on fashion product images: +4.61% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Variant, size & option selectors"],"element_slugs":["product-images","variant-selector"],"change":"Added a model size overlay to fashion product images (e.g. 'Elly is 5'8\" and wears a size S')","control":"Fashion product images showed the model with no information about their height or the size they wore.","variant":"A small text badge was added on the product image, in the format \"Elly is 5'8\" and wears a size S\".","summary":"Adding a small overlay to product images stating the model's height and size lifted revenue per visitor by 4.61% in Dave Diederen's test. Conversion rate rose 2.63% and average order value rose 1.93%. They say it has won across several fashion brands.","result":{"headline":"+4.61% revenue per visitor","metrics":["Revenue per visitor: +4.61% (A$4.94 to A$5.16). This was the primary metric.","Conversion rate: +2.63% (6.44% to 6.61%). A modest gain.","Average order value: +1.93% (A$76.67 to A$78.15).","All ranges cross zero (RPV -12% to +24%), so this single test is not conclusive."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-06-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2061402383507181920","source_name":null,"brand":null},{"slug":"added-best-seller-label-directly-above-product-title","url":"https://liftarchive.com/test/added-best-seller-label-directly-above-product-title/","markdown_url":"https://liftarchive.com/test/added-best-seller-label-directly-above-product-title/index.md","title":"\"Best Seller\" label above product title: +12.99% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Bestseller badges & product labels"],"element_slugs":["headlines-copy","badges-labels"],"change":"Added a 'Best Seller' label directly above the product title","control":"The product page showed the title with no best-seller label near it.","variant":"A \"Best Seller\" text label was added right above the product title, not as a badge on the images.","summary":"Adding a \"Best Seller\" label directly above the product title raised revenue per visitor by 12.99% in Dave Diederen's test. Conversion rate rose 11.59% and profit per visitor rose 12.87%. They report the same pattern in fashion, beauty and supplements.","result":{"headline":"+12.99% revenue per visitor","metrics":["Profit per visitor: +12.87% ($5.68 to $6.41). This was the primary metric.","Revenue per visitor: +12.99% ($6.83 to $7.72).","Conversion rate: +11.59% (3.14% to 3.50%).","Average order value: +1.25% ($217.74 to $220.47), roughly flat. All ranges cross zero."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2059590437304758334","source_name":null,"brand":null},{"slug":"redesigned-bundle-selector-explanatory-copy-included-vs-upsell","url":"https://liftarchive.com/test/redesigned-bundle-selector-explanatory-copy-included-vs-upsell/","markdown_url":"https://liftarchive.com/test/redesigned-bundle-selector-explanatory-copy-included-vs-upsell/index.md","title":"Guided bundle selector with add-on slot: +8.66% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Bundles & quantity breaks","Upsells & cross-sells","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["trust-badges","bundles","upsells","headlines-copy","layout-design"],"change":"Redesigned the bundle selector with explanatory copy, included vs. upsell slots, and trust line under ATC","control":"The bundle had two identical dropdowns stacked on top of each other, with no heading. Nothing told shoppers that those picks were already covered by the bundle price.","variant":"One line of copy above the selector explained what shoppers were choosing. Two slots showed the items included in the kit, a third dashed slot with a discount badge offered an optional add-on, and a line under the button covered shipping, dispatch time and secure checkout.","summary":"Rebuilding a confusing bundle selector on a beauty brand's hero product page lifted revenue per visitor by 8.66%. Dave Diederen ran this test, and the new design added a line of guiding copy, split included items from an optional add-on, and put a trust line under the add-to-cart button. Average order value rose 5.13% and conversion rate rose 3.37%.","result":{"headline":"+8.66% revenue per visitor","metrics":["Revenue per visitor: +8.66% ($7.44 to $8.08). This was the main metric, and the dashboard showed a 93.7% chance the new design beats the control.","Average order value: +5.13% ($65.48 to $68.83). More shoppers seem to have taken the add-on slot.","Conversion rate: +3.37% (11.4% to 11.7%). A small lift, and the range ran from -4% to +11%, so this part is not certain.","Profit per visitor: +8.84% ($4.92 to $5.35), so the extra revenue did not come at the cost of margin."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2059228054044696932","source_name":null,"brand":"Beauty brand"},{"slug":"added-scrolling-strip-customer-review-snippets-directly-below","url":"https://liftarchive.com/test/added-scrolling-strip-customer-review-snippets-directly-below/","markdown_url":"https://liftarchive.com/test/added-scrolling-strip-customer-review-snippets-directly-below/index.md","title":"Scrolling review strip under the nav: +2.83% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","Navigation & mega menus","Announcement bars"],"element_slugs":["reviews","menu","announcement-bar"],"change":"Added a scrolling strip of customer review snippets directly below the navbar","control":"The space under the navigation bar held no social proof, so visitors went straight from the nav to the page content.","variant":"A thin strip under the nav scrolled through short review quotes, each with the customer's name and a check mark. It stayed visible without any extra scrolling.","summary":"Adding a scrolling strip of short customer review quotes directly below the navigation bar lifted conversion rate by 2.73% and revenue per visitor by 2.83%. Dave Diederen ran this site-wide test. Average order value did not change.","result":{"headline":"+2.83% revenue per visitor","metrics":["Conversion rate: +2.73% (2.31% to 2.37%). The range ran from -4% to +10%, so the lift is modest and not certain.","Revenue per visitor: +2.83% ($1.01 to $1.03). This was the main metric, estimated at about $23,354 extra per month.","Average order value: flat ($43.60 vs $43.64). The strip got more people to buy, not to spend more.","Profit per visitor: not shared, because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2058865671782686760","source_name":null,"brand":null},{"slug":"added-free-bbq-recipe-book-knife-purchases","url":"https://liftarchive.com/test/added-free-bbq-recipe-book-knife-purchases/","markdown_url":"https://liftarchive.com/test/added-free-bbq-recipe-book-knife-purchases/index.md","title":"Free BBQ recipe e-book with knife orders: +48.71% revenue per visitor","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Free gifts & gift with purchase"],"element_slugs":["free-gift"],"change":"Added free BBQ recipe e-book with knife purchases","control":"The product page sold the knife bundle with its discount and product benefits, but no free gift.","variant":"The product gallery showed a \"Free E-book\" label and a cover image for a summer BBQ and grilling recipe cookbook. Buyers received the e-book by email after ordering.","summary":"Offering a free summer BBQ and grilling recipe e-book with knife purchases lifted revenue per visitor by 48.71%. Oliver Kenyon ran this test for a store selling cooking knives. The e-book was sent by email after purchase, so it cost almost nothing to deliver.","result":{"headline":"+48.71% revenue per visitor","metrics":["Revenue per visitor: +48.71%. This is the only number shared, and it is very large for a single change.","Conversion rate, order value and profit were not shared, so we cannot say where the extra revenue came from."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-21","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2057584097640276258","source_name":null,"brand":"client selling cooking knives"},{"slug":"put-bestseller-badge-only-single-1-product-collection","url":"https://liftarchive.com/test/put-bestseller-badge-only-single-1-product-collection/","markdown_url":"https://liftarchive.com/test/put-bestseller-badge-only-single-1-product-collection/index.md","title":"One Bestseller badge instead of four: +8.89% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels"],"element_slugs":["badges-labels"],"change":"Put a 'Bestseller' badge on only the single #1 product on the collection page (instead of 3-4 products)","control":"The collection page showed products with no Bestseller badges.","variant":"The first version put a Bestseller badge on three to four top products and lost. The winning version put the badge on only the actual number one seller.","summary":"Showing a \"Bestseller\" badge on only the single top-selling product lifted revenue per visitor by 8.89% and conversion rate by 6.03%. Dave Diederen ran this as a follow-up after an earlier version, with badges on three to four products, lost 4.76% revenue per visitor. Same idea, one badge instead of several.","result":{"headline":"+8.89% revenue per visitor","metrics":["Revenue per visitor: +8.89% ($2.06 to $2.24) for the single badge, with a 95.1% chance to beat the control.","Conversion rate: +6.03% (3.69% to 3.91%), and order value rose 2.70% ($55.76 to $57.26).","Profit per visitor: +9.25% ($1.32 to $1.45), estimated at about $96,856 extra revenue per month.","Negative first version: badges on three to four products cut conversion rate by 4.72% and revenue per visitor by 4.76%, with order value flat."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2057053736879436025","source_name":null,"brand":null},{"slug":"redesigned-bundle-selector-ask-who-then-show-supply","url":"https://liftarchive.com/test/redesigned-bundle-selector-ask-who-then-show-supply/","markdown_url":"https://liftarchive.com/test/redesigned-bundle-selector-ask-who-then-show-supply/index.md","title":"\"Who is it for?\" bundle selector: +9.45% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Layout, fonts & visual design"],"element_slugs":["bundles","pricing-discounts","subscriptions","layout-design"],"change":"Redesigned the bundle selector to ask who it's for, then show supply options with per-day pricing","control":"The selector offered a plain size choice: 1-Pack, 2-Pack or 3-Pack.","variant":"The new selector first asked who shoppers were buying for, then showed supply options priced per day. The middle option carried a \"Save More\" badge and the largest a \"Recommended\" label.","summary":"Rebuilding a supplement bundle selector to ask who the product is for, then show supply options with per-day pricing, lifted revenue per visitor by 9.45%. Dave Diederen ran this test for a DTC supplement brand. Conversion rate fell 5.22%, but average order value rose 15.48% and subscription revenue per visitor rose 32.81%.","result":{"headline":"+9.45% revenue per visitor","metrics":["Revenue per visitor: +9.45% ($1.33 to $1.46). The whole range was positive (1% to 19%).","Average order value: +15.48% ($44.99 to $51.95). Shoppers picked larger supplies.","Conversion rate: -5.22% (2.96% to 2.80%). Fewer people bought, but each order was worth more.","Subscriptions: subscription revenue per visitor rose 32.81% ($0.89 to $1.19), and subscriptions grew from 72.7% to 83.1% of orders.","Subscribers bought more units per order (1.20 to 1.76), while revenue per unit fell 16.68%, likely because larger packs cost less per unit."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2056691346396590383","source_name":null,"brand":"DTC supplement brand"},{"slug":"replaced-generic-landing-page-education-led-advertorial","url":"https://liftarchive.com/test/replaced-generic-landing-page-education-led-advertorial/","markdown_url":"https://liftarchive.com/test/replaced-generic-landing-page-education-led-advertorial/index.md","title":"Education-led advertorial landing page: +$20,699 per month","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"Replaced generic landing page with an education-led advertorial","control":"The original landing page was generic and did not speak to the brand's audience of older women.","variant":"The new page led with an article, \"5 Makeup Tips for Older Women\", credited to founder Cindy Joseph. A product box beside the tips showed the Boomstick Trio with a rating, price, short benefits, a \"Claim your offer\" button and a 60-day money-back guarantee.","summary":"Replacing a generic landing page with an education-led advertorial was reported to add $20,699 per month for BOOM! by Cindy Joseph. Oliver Kenyon ran this test. The new page opened with five makeup tips for older women from the founder, then presented the product.","result":{"headline":"+$20,699/month","metrics":["Revenue: +$20,699 per month, forecast at $248,388 per year.","Revenue per session: $0.37 was listed as a result. It is not clear whether this is the new value or the lift.","Conversion rate, order value and confidence levels were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2056688969245475005","source_name":null,"brand":"Cindy Joseph"},{"slug":"added-best-seller-trending-labels-visible-price-buy","url":"https://liftarchive.com/test/added-best-seller-trending-labels-visible-price-buy/","markdown_url":"https://liftarchive.com/test/added-best-seller-trending-labels-visible-price-buy/index.md","title":"Labels, prices and Buy Now on collection cards: +$29,621 per month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["pricing-discounts","badges-labels","product-cards"],"change":"Added Best Seller/Trending labels, visible price and Buy Now to collection cards","control":"Each collection card showed a photo, name, stars and a short line, with a \"View details\" button. No price or labels were visible.","variant":"Cards gained small \"Best Seller\", \"New\" and \"Trending\" labels, and the button changed to \"Buy now\" with the price, such as \"Buy now at $79\".","summary":"Adding product labels and a Buy Now button showing the price to collection page cards was reported to add $29,621 per month. Oliver Kenyon ran this test for BOOM! by Cindy Joseph. Shoppers no longer had to click into each product to see what it cost or which items were popular.","result":{"headline":"+$29,621/month","metrics":["Revenue: +$29,621 per month, forecast at $355,452 per year.","Revenue per session: $0.83 was listed as a result. It is not clear whether this is the new value or the lift.","Conversion rate, order value and confidence levels were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2056688965810299313","source_name":null,"brand":null},{"slug":"hero-redesign-problem-solving-headline-cat-feeder-purrheaven","url":"https://liftarchive.com/test/hero-redesign-problem-solving-headline-cat-feeder-purrheaven/","markdown_url":null,"title":"Hero redesign: problem-solving headline for a cat feeder (PurrHeaven)","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Trust badges & security seals","Hero & above-the-fold section","Headlines, product titles & copy","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["trust-badges","hero","headlines-copy","how-it-works-results","layout-design"],"change":"Replace 'Say hello to feline feeding comfort' with 'Say Goodbye to Vomiting!', a specific CTA, a before/after diagram and a trust line.","control":null,"variant":null,"summary":"Replace 'Say hello to feline feeding comfort' with 'Say Goodbye to Vomiting!', a specific CTA, a before/after diagram and a trust line.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-05-19","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2056545814017683845","source_name":null,"brand":null},{"slug":"added-checkout-countdown-timer-order-reserved-us-brands","url":"https://liftarchive.com/test/added-checkout-countdown-timer-order-reserved-us-brands/","markdown_url":"https://liftarchive.com/test/added-checkout-countdown-timer-order-reserved-us-brands/index.md","title":"\"Order reserved\" checkout timer: +9.50% conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Added a checkout countdown timer (order reserved) for US brands","control":"The standard checkout, with express payment, contact and delivery fields, and no timer.","variant":"A green banner at the top of checkout said the order was reserved, with a countdown in minutes and seconds, above the express checkout buttons.","summary":"Adding an \"order reserved\" countdown timer to checkout lifted conversion rate by 9.50% and revenue per visitor by 4.83% for a US brand. Dave Diederen ran this test and shared a second run with +5.39% conversion and +3.49% revenue per visitor. In both, average order value dipped.","result":{"headline":"+4.83% revenue per visitor","metrics":["Conversion rate: +9.50% (4.28% to 4.69%), with a range of 1% to 18%.","Revenue per visitor: +4.83% ($2.96 to $3.10), estimated at about $81,759 extra per month. The range crossed zero (-6% to +17%).","Average order value: -4.26% ($69.03 to $66.09). Shoppers added less to each order.","Second test: +5.39% conversion rate, +3.49% revenue per visitor and -1.81% order value."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2054154626862121470","source_name":null,"brand":"US brands"},{"slug":"redesigned-advertorial-hero-rewrote-opening-copy-added-product","url":"https://liftarchive.com/test/redesigned-advertorial-hero-rewrote-opening-copy-added-product/","markdown_url":"https://liftarchive.com/test/redesigned-advertorial-hero-rewrote-opening-copy-added-product/index.md","title":"Advertorial hero redesign with product images: +12.26% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","Advertorials, listicles & presell pages","Layout, fonts & visual design"],"element_slugs":["hero","headlines-copy","product-images","advertorials-listicles","layout-design"],"change":"Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold","control":"The advertorial hero had no product images, a weak headline and an opening that was slow to get going.","variant":"A redesigned hero with product images above the fold, a stronger headline and faster opening copy. The angle and offer stayed the same.","summary":"Redesigning an advertorial's hero, rewriting its opening copy and adding product images above the fold lifted conversion rate by 12.26%. Dave Diederen ran this test, keeping the same angle, offer and traffic. Revenue per visitor rose 12.20%, which they put at about $1 million in extra yearly revenue.","result":{"headline":"+12.20% revenue per visitor","metrics":["Conversion rate: +12.26% (2.00% to 2.25%), with a 98.2% chance to beat the control.","Revenue per visitor: +12.20% ($2.02 to $2.27), estimated at about $98,211 extra per month.","Profit per visitor: +11.54% ($1.46 to $1.63), the main metric in this test.","Average order value: flat ($101.13 vs $101.07). The gain came from more people buying."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2053792232302575648","source_name":null,"brand":null},{"slug":"moved-best-sellers-section-above-reviews-section-homepage","url":"https://liftarchive.com/test/moved-best-sellers-section-above-reviews-section-homepage/","markdown_url":"https://liftarchive.com/test/moved-best-sellers-section-above-reviews-section-homepage/index.md","title":"Best sellers above reviews on the homepage: +2.41% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Moved the best sellers section above the reviews section on the homepage","control":"The homepage followed a common theme order: hero, then reviews, then best sellers, then collections.","variant":"The best sellers section moved up to sit right after the hero, with reviews below it. Nothing else changed.","summary":"Moving the best sellers section above the reviews section on a homepage lifted revenue per visitor by 2.41%. Dave Diederen ran this simple reorder and says they tested it on several brands' homepages. Profit per visitor rose 2.49% in the result shared.","result":{"headline":"+2.41% revenue per visitor","metrics":["Revenue per visitor: +2.41% ($1.12 to $1.14), estimated at about $130,485 extra per month.","Profit per visitor: +2.49% ($0.99 to $1.02), the main metric in this test.","Conversion rate: +1.36% (2.46% to 2.49%), a small lift.","Average order value: +1.04% ($45.43 to $45.91), roughly flat.","All ranges crossed zero (for example -5% to +11% on revenue), so this is a small, uncertain gain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2052705082286989481","source_name":null,"brand":null},{"slug":"added-image-checkout-showing-social-proof-return-policy","url":"https://liftarchive.com/test/added-image-checkout-showing-social-proof-return-policy/","markdown_url":"https://liftarchive.com/test/added-image-checkout-showing-social-proof-return-policy/index.md","title":"Trust image at checkout: +9.55% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Social proof, authority & press","Money-back guarantee & returns","Payment icons, express checkout & BNPL","Product images & gallery"],"element_slugs":["social-proof","guarantee","payment-icons","product-images"],"change":"Added an image in checkout showing social proof, return policy and financing","control":"The standard checkout with no extra reassurance content beyond the usual fields and order summary.","variant":"One image was added to checkout. It showed social proof, explained the return policy and gave information about financing.","summary":"Adding a single image to checkout that covered social proof, the return policy and financing lifted revenue per visitor by 9.55%. Milos ran this test for a car parts store, Two Step Performance, and the testing tool estimated about $55,000 in extra monthly revenue. Conversion rate and order value both moved up too.","result":{"headline":"+$55,000/month","metrics":["Revenue per visitor: +9.55% ($189.13 to $207.19). This was the headline metric, but the tool's range ran from -3% to +24%, so the lift is not certain.","Conversion rate: +2.75% (46.2% to 47.5%). A small move, also with a range that crosses zero (-4% to +11%).","Average order value: +6.62% ($409.52 to $436.65). Much of the revenue gain came from bigger orders, not just more of them.","The testing tool estimated about +$55,226 in monthly revenue and +39 orders a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-04","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2051381171226079358","source_name":null,"brand":"Two Step Performance (car parts)"},{"slug":"moved-most-clicked-category-first-homepage-tab-removed","url":"https://liftarchive.com/test/moved-most-clicked-category-first-homepage-tab-removed/","markdown_url":"https://liftarchive.com/test/moved-most-clicked-category-first-homepage-tab-removed/index.md","title":"Most-clicked category as first homepage tab: +14.17% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Filters, sorting & site search","Layout, fonts & visual design"],"element_slugs":["filters-search","layout-design"],"change":"Moved the most-clicked category to the first homepage tab and removed the Best Sellers tab","control":"The homepage had two tabs: Best Sellers first and a Categories tab second.","variant":"The category shoppers clicked most (labelled Peptides in the test tool) became the first tab, and the Best Sellers tab was removed.","summary":"Moving the most-clicked category into the first homepage tab, and dropping the Best Sellers tab, raised conversion rate by 14.17%. Dave Diederen ran this test after a heatmap showed shoppers clicked that category far more than Best Sellers. Revenue per visitor rose 14.40% while order value held steady.","result":{"headline":"+14.40% revenue per visitor","metrics":["Conversion rate: +14.17% (3.74% to 4.27%). The tool's range was -4% to +36%, so the true lift could be smaller.","Revenue per visitor: +14.40% ($5.52 to $6.31), estimated at about +$16,968 a month.","Profit per visitor: +14.76% ($4.45 to $5.11), the metric the test was judged on.","Average order value: no change ($147.64 vs $147.93). The gain came from more people buying, not bigger baskets."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2051255521697763527","source_name":null,"brand":null},{"slug":"hero-redesign-benefit-headline-trust-ticks-guarantee-qure","url":"https://liftarchive.com/test/hero-redesign-benefit-headline-trust-ticks-guarantee-qure/","markdown_url":null,"title":"Hero redesign: benefit headline, trust ticks and guarantee (Qure)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Money-back guarantee & returns","Trust badges & security seals","Hero & above-the-fold section","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","trust-badges","hero","headlines-copy","layout-design"],"change":"Replace a slogan hero with a benefit headline, FDA-cleared/science-backed ticks, a CTA with a 30-day guarantee and a 4.9/5 rating.","control":null,"variant":null,"summary":"Replace a slogan hero with a benefit headline, FDA-cleared/science-backed ticks, a CTA with a 30-day guarantee and a 4.9/5 rating.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-05-03","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2050729802169291067","source_name":null,"brand":null},{"slug":"hero-redesign-reviews-benefit-headline-product-shot-partake","url":"https://liftarchive.com/test/hero-redesign-reviews-benefit-headline-product-shot-partake/","markdown_url":null,"title":"Hero redesign: reviews, benefit headline and product shot (Partake)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Money-back guarantee & returns","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","hero","headlines-copy","product-images","layout-design"],"change":"Add a rating bar, a clear headline and three benefit badges, a CTA with a happiness guarantee, and show the actual product boxes.","control":null,"variant":null,"summary":"Add a rating bar, a clear headline and three benefit badges, a CTA with a happiness guarantee, and show the actual product boxes.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-05-01","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2050351559805161692","source_name":null,"brand":null},{"slug":"hid-as-seen-press-logo-banner-pdp","url":"https://liftarchive.com/test/hid-as-seen-press-logo-banner-pdp/","markdown_url":"https://liftarchive.com/test/hid-as-seen-press-logo-banner-pdp/index.md","title":"Hiding the 'As Seen In' press banner: +5.63% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Hid the 'As Seen In' press logo banner on the PDP","control":"The product page showed a row of media logos in a banner just below the fold, between the how-to-use section and the benefits content.","variant":"The press logo banner was hidden. The rest of the page stayed the same, so the benefits section moved up.","summary":"Hiding the 'As Seen In' press logo banner on a product page raised revenue per visitor by 5.63%. Dave Diederen ran this test over 54,045 visitors and 2,009 orders. Conversion rate and order value both rose a little too The post says hiding the banner has won on several other stores too.","result":{"headline":"+5.63% revenue per visitor","metrics":["Revenue per visitor: +5.63% (£3.22 to £3.40), estimated at about +£29,775 a month. The range was -7% to +19%.","Conversion rate: +2.72% (3.67% to 3.77%). A small lift with a range that crosses zero.","Profit per visitor: +5.25% (£2.09 to £2.20), the metric the test was judged on.","Average order value: +2.83% (£87.85 to £90.34)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-05-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2050243859377197460","source_name":null,"brand":null},{"slug":"duplicate-pdp-per-avatar-angle","url":"https://liftarchive.com/test/duplicate-pdp-per-avatar-angle/","markdown_url":null,"title":"Duplicate the PDP per avatar/angle","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Headlines, product titles & copy","Product images & gallery","Ad-to-page message match"],"element_slugs":["reviews","headlines-copy","product-images","ad-match"],"change":"Per-angle title, slider images, ICP-specific reviews and copy (e.g. diabetics, elderly, moms) to match ads.","control":null,"variant":null,"summary":"Per-angle title, slider images, ICP-specific reviews and copy (e.g. diabetics, elderly, moms) to match ads.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-05-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2050100320626454574","source_name":null,"brand":null},{"slug":"hero-redesign-outcome-headline-benefits-guarantee-press-logos","url":"https://liftarchive.com/test/hero-redesign-outcome-headline-benefits-guarantee-press-logos/","markdown_url":null,"title":"Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Money-back guarantee & returns","USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["reviews","social-proof","guarantee","usp-bar","hero","headlines-copy","product-images","layout-design"],"change":"Lead with rating and review count, an outcome headline, benefit chips, a CTA with a 30-day guarantee, an in-use photo and 'as seen in' logos.","control":null,"variant":null,"summary":"Lead with rating and review count, an outcome headline, benefit chips, a CTA with a 30-day guarantee, an in-use photo and 'as seen in' logos.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-30","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2049941862828458106","source_name":null,"brand":null},{"slug":"test-exact-delivery-date-vs-2-4-days","url":"https://liftarchive.com/test/test-exact-delivery-date-vs-2-4-days/","markdown_url":null,"title":"Test exact delivery date vs '2-4 days' delivery text","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"'Order before 9 PM, get it 29-30 April' vs 'Delivered within 2 to 4 days' for a high-ticket product.","control":null,"variant":null,"summary":"'Order before 9 PM, get it 29-30 April' vs 'Delivered within 2 to 4 days' for a high-ticket product.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2049796658188447920","source_name":null,"brand":null},{"slug":"replaced-homepage-hero-video-static-image-benefit-callout","url":"https://liftarchive.com/test/replaced-homepage-hero-video-static-image-benefit-callout/","markdown_url":"https://liftarchive.com/test/replaced-homepage-hero-video-static-image-benefit-callout/index.md","title":"Static hero image instead of video: +52.67% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["UGC & product video","Hero & above-the-fold section","Product images & gallery"],"element_slugs":["ugc-video","hero","product-images"],"change":"Replaced the homepage hero video with a static image with a benefit callout","control":"The homepage hero was an autoplaying video.","variant":"Three static image heroes were tested, each with a different angle: product focus, lifestyle callout, and a benefit-led shot. The top performer (New Group 3) is the result shown here.","summary":"Replacing a homepage hero video with a static image and a benefit callout raised revenue per visitor by 52.67%. Dave Diederen tested three image versions against the video, and all three beat it. The test ran 8 days with about 38,000 visitors and over 750 orders.","result":{"headline":"+52.67% revenue per visitor","metrics":["Revenue per visitor: +52.67% for the best image ($1.46 to $2.23), estimated at about +$215,740 a month. The range was -7% to +148%, which is very wide.","Conversion rate: +24.81% (0.61% to 0.76%), with a range of -13% to +76%.","Average order value: +22.32% ($239.62 to $293.11).","The other two images also beat the video on revenue per visitor: $1.81 and $1.95, against $1.46 for the video.","Profit per visitor was not available because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2049081198136140269","source_name":null,"brand":null},{"slug":"changed-product-title-emotion-led-angle","url":"https://liftarchive.com/test/changed-product-title-emotion-led-angle/","markdown_url":"https://liftarchive.com/test/changed-product-title-emotion-led-angle/index.md","title":"Emotion-led product title: +9.23% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Changed the product title to an emotion-led angle","control":"The product page used the original product name, describing what the product literally is.","variant":"The title was rewritten to sell the feeling or moment of owning the product. The rest of the page stayed the same.","summary":"Changing a product title to an emotion-led angle raised revenue per visitor by 9.23%. Dave Diederen ran this test, and the tool estimated about +$24,000 in monthly revenue. Nothing else on the page changed.","result":{"headline":"+$24,000/month","metrics":["Revenue per visitor: +9.23% ($3.37 to $3.68), estimated at about +$24,174 a month. The range was -14% to +40%.","Conversion rate: +8.44% (2.08% to 2.26%), with a range of -8% to +29%.","Average order value: no change ($161.70 vs $162.87). The lift came from more people buying.","Profit per visitor was not available because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2048718808567926924","source_name":null,"brand":null},{"slug":"removed-email-popup","url":"https://liftarchive.com/test/removed-email-popup/","markdown_url":"https://liftarchive.com/test/removed-email-popup/index.md","title":"Removing the email popup: -20.51% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Removed the email popup","control":"The store showed its email signup popup to visitors as normal.","variant":"The email popup was hidden for visitors in this group. Nothing else changed.","summary":"Removing the email popup cut revenue per visitor by 20.51%. Dave Diederen ran this test on a client store and says it also lost when repeated on a second store. Conversion rate and order value both fell.","result":{"headline":"-20.51% revenue per visitor","metrics":["Revenue per visitor: -20.51% (€2.60 to €2.07), estimated at about -€67,026 a month. The range was -48% to +19%.","Conversion rate: -12.18% (3.07% to 2.69%). This is a loss, with a range of -35% to +17%.","Profit per visitor: -19.99% (€1.59 to €1.27), the metric the test was judged on.","Average order value: -9.49% (€84.78 to €76.74). Shoppers without the popup spent less per order."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2047269250386288927","source_name":null,"brand":null},{"slug":"hero-redesign-bright-product-photo-benefit-headline-proof","url":"https://liftarchive.com/test/hero-redesign-bright-product-photo-benefit-headline-proof/","markdown_url":null,"title":"Hero redesign: bright product photo, benefit headline, proof above the fold","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Money-back guarantee & returns","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["guarantee","hero","headlines-copy","cta-button","product-images","layout-design"],"change":"Swap a dark lifestyle photo for a bright product-first shot, an 'experience' headline for a benefit one, add a guarantee next to the CTA and units-sold proof above the fold.","control":null,"variant":null,"summary":"Swap a dark lifestyle photo for a bright product-first shot, an 'experience' headline for a benefit one, add a guarantee next to the CTA and units-sold proof above the fold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-22","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2047065407484260772","source_name":null,"brand":null},{"slug":"new-listicle-landing-pages-vs-homepage","url":"https://liftarchive.com/test/new-listicle-landing-pages-vs-homepage/","markdown_url":"https://liftarchive.com/test/new-listicle-landing-pages-vs-homepage/index.md","title":"Listicle landing pages vs homepage: +137% revenue per session","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"New listicle landing pages vs homepage","control":"Traffic landed on the brand's homepage.","variant":"Traffic landed on new listicle-style pages, which present the product as a numbered list of reasons or points.","summary":"Sending traffic to new listicle landing pages instead of the homepage raised revenue per session by 137% over 22 days. Oliver Kenyon's team built the pages. Conversion rate rose 54%, though each side had only about 4,000 sessions and 40 to 60 orders.","result":{"headline":"+50% conversions","metrics":["Revenue per session: +137% (£0.30 to £0.71).","Conversion rate: +54% (0.97% to 1.49%).","Conversions: +50% (40 to 60 orders), with 2.49% fewer sessions (4,138 vs 4,035).","Revenue: +57% (£1,270.61 to £1,990.34).","Average order value: +10% (£24.05 to £26.37)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-22","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2047059392839999895","source_name":null,"brand":null},{"slug":"more-same-one-time-post-purchase-upsell","url":"https://liftarchive.com/test/more-same-one-time-post-purchase-upsell/","markdown_url":null,"title":"'More of the same' one-time post-purchase upsell","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Money-back guarantee & returns","Sales, urgency & limited-time offers","Upsells & cross-sells","Headlines, product titles & copy"],"element_slugs":["guarantee","urgency-offers","upsells","headlines-copy"],"change":"Congratulate, plant future need, insider offer, real urgency, risk reversal, stacked incentives, punchy CTA; pick one need angle.","control":null,"variant":null,"summary":"Congratulate, plant future need, insider offer, real urgency, risk reversal, stacked incentives, punchy CTA; pick one need angle.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2046922066759467496","source_name":null,"brand":null},{"slug":"risk-reversal-microcopy-under-hero-cta-plus-trust","url":"https://liftarchive.com/test/risk-reversal-microcopy-under-hero-cta-plus-trust/","markdown_url":null,"title":"Risk-reversal microcopy under the hero CTA plus a trust count above the headline","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["reviews","social-proof","hero","headlines-copy","cta-button"],"change":"Test a 'Trusted by 12,000+ investors' pill above the headline and 'No minimum. No lock-in. Cancel whenever you want.' under the primary CTA, next to a live product preview card. Removing commitment fears right at the CTA can lift sign-ups.","control":null,"variant":null,"summary":"Test a 'Trusted by 12,000+ investors' pill above the headline and 'No minimum. No lock-in. Cancel whenever you want.' under the primary CTA, next to a live product preview card. Removing commitment fears right at the CTA can lift sign-ups.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2046914445885268310","source_name":null,"brand":null},{"slug":"replaced-written-reviews-only-product-videos-pdp","url":"https://liftarchive.com/test/replaced-written-reviews-only-product-videos-pdp/","markdown_url":"https://liftarchive.com/test/replaced-written-reviews-only-product-videos-pdp/index.md","title":"Videos instead of written reviews on PDP: -1.60% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video"],"element_slugs":["reviews","ugc-video"],"change":"Replaced written reviews with only product videos on the PDP","control":"The product page showed written customer reviews.","variant":"The written reviews were removed and replaced with a product video section only. A second variant kept reviews and added videos underneath.","summary":"Replacing written reviews with only product videos on a product page lowered revenue per visitor by 1.60%. Dave Diederen ran this test, and conversion rate also dipped 2.00%. A third version with videos added under the reviews did not win either.","result":{"headline":"-1.60% revenue per visitor","metrics":["Revenue per visitor: -1.60% for videos only ($2.10 to $2.07), estimated at about -$43,480 a month. The range was -7% to +4%, so this is close to flat.","Conversion rate: -2.00% (5.57% to 5.46%). A small loss.","Profit per visitor: -1.59% ($1.70 to $1.67), the metric the test was judged on.","Average order value: no change ($37.76 vs $37.92).","The version with videos placed under the reviews also trailed control: 5.40% conversion and $2.01 revenue per visitor."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2046544481768636531","source_name":null,"brand":null},{"slug":"separate-advertorial-lp-per-avatar-same-sku","url":"https://liftarchive.com/test/separate-advertorial-lp-per-avatar-same-sku/","markdown_url":null,"title":"Separate advertorial + LP per avatar for the same SKU","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Product images & gallery","Advertorials, listicles & presell pages","Ad-to-page message match"],"element_slugs":["product-images","advertorials-listicles","ad-match"],"change":"Write each funnel in that avatar's language with their images; same product and checkout.","control":null,"variant":null,"summary":"Write each funnel in that avatar's language with their images; same product and checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2046246277881692298","source_name":null,"brand":null},{"slug":"increase-body-font-size-2px","url":"https://liftarchive.com/test/increase-body-font-size-2px/","markdown_url":null,"title":"Increase body font size by 2px","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Layout, fonts & visual design"],"element_slugs":["advertorials-listicles","layout-design"],"change":"Increase body font size by 2px","control":null,"variant":null,"summary":"For older audiences on advertorials/sales pages, bumping body text 2px was the easiest conversion boost.","result":{"headline":"Boosted conversion for some brands (no figures)","metrics":[]},"direction":"won","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2026-04-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2046223635640426818","source_name":null,"brand":null},{"slug":"outcome-headline-tagline-handling-1-objection-top-pdp","url":"https://liftarchive.com/test/outcome-headline-tagline-handling-1-objection-top-pdp/","markdown_url":"https://liftarchive.com/test/outcome-headline-tagline-handling-1-objection-top-pdp/index.md","title":"Outcome headline plus objection tagline on PDP: ~+10% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["headlines-copy","pricing-discounts"],"change":"Outcome headline + tagline handling the #1 objection at top of PDP","control":"The product page opened with the standard layout: images, product name, price and buy box, with no headline above them.","variant":"A large headline stating the result the shopper wants was added at the very top, followed by a short tagline addressing the main objection. In the example mockup, this reads like 'Instantly get full lips' with 'No needles, no fillers'.","summary":"Adding an outcome-focused headline and a tagline that handles the biggest objection at the top of the product page lifted conversion by about 10%. Kasper Dolk reports this across multiple clients. The idea is to set the goal in the shopper's mind before they see the price.","result":{"headline":"Conversion ~+10%","metrics":["Conversion rate: about +10%, reported as a consistent pattern across multiple client tests.","No per-test figures, revenue numbers or sample sizes were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-04-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2046219901589962804","source_name":null,"brand":null},{"slug":"changed-bundle-selector-title-buy-more-save-more","url":"https://liftarchive.com/test/changed-bundle-selector-title-buy-more-save-more/","markdown_url":"https://liftarchive.com/test/changed-bundle-selector-title-buy-more-save-more/index.md","title":"'Low Stock' bundle selector title: +4.82% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Bundles & quantity breaks","Headlines, product titles & copy"],"element_slugs":["scarcity","bundles","headlines-copy"],"change":"Changed the bundle selector title from 'Buy More, Save More' to 'Low Stock - Selling Fast'","control":"The bundle selector above the add-to-cart button was titled 'Buy More - Save More'.","variant":"The same selector was titled 'Low Stock - Selling Fast'. Nothing else changed.","summary":"Changing the bundle selector title from 'Buy More, Save More' to 'Low Stock - Selling Fast' raised revenue per visitor by 4.82%. Dave Diederen ran this test on a supplement brand. Bundles, prices and layout stayed the same.","result":{"headline":"+4.82% revenue per visitor","metrics":["Revenue per visitor: +4.82% ($1.02 to $1.07), estimated at about +$60,211 a month. The range was -7% to +18%.","Conversion rate: +2.32% (2.38% to 2.44%). A small lift.","Average order value: +2.45% ($42.86 to $43.91).","Profit per visitor was not available because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2046182098588070235","source_name":null,"brand":"Supplement brand"},{"slug":"put-best-sellers-above-fold-homepage-pushed-reviews","url":"https://liftarchive.com/test/put-best-sellers-above-fold-homepage-pushed-reviews/","markdown_url":"https://liftarchive.com/test/put-best-sellers-above-fold-homepage-pushed-reviews/index.md","title":"Best sellers above the fold on the homepage: +39.03% RPV","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Hero & above-the-fold section"],"element_slugs":["reviews","hero"],"change":"Put best sellers above the fold on the homepage and pushed reviews below","control":"The homepage opened with customer reviews near the top, and the product range appeared further down the page.","variant":"Best-selling products moved above the fold so visitors saw products first. The reviews section stayed on the page but sat lower down.","summary":"Moving best-selling products above the fold on the homepage, with the reviews section pushed further down, lifted revenue per visitor by 39.03% in Dave Diederen's test. Conversion rate rose 21.75% and average order value rose 14.20%. The ranges around each result were wide, so the true lift could be much smaller.","result":{"headline":"+39.03% revenue per visitor","metrics":["Revenue per visitor: +39.03% (A$3.37 to A$4.68). The tool's range ran from -33% to +184%, so the size of the lift is uncertain.","Conversion rate: +21.75% (3.54% to 4.31%). More homepage visitors went on to place an order, though the range (-26% to +102%) includes a loss.","Average order value: +14.20% (A$95.15 to A$108.66). Orders got bigger as well as more frequent.","Profit per visitor: not shown, because cost of goods was not entered in the testing tool."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2045094923125293203","source_name":null,"brand":null},{"slug":"hid-as-seen-press-bar-homepage-paid-traffic","url":"https://liftarchive.com/test/hid-as-seen-press-bar-homepage-paid-traffic/","markdown_url":"https://liftarchive.com/test/hid-as-seen-press-bar-homepage-paid-traffic/index.md","title":"Hid the 'As Seen On' press bar for paid traffic: +3.55% CVR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Hid the 'As Seen On' press bar on the homepage for paid traffic","control":"A bar of magazine logos (Glamour, Women's Health, InStyle and ELLE) sat high on the homepage, one of the first things paid visitors saw.","variant":"The press bar was hidden for paid traffic, so product content moved up into that space.","summary":"Hiding the 'As Seen On' press logo bar on the homepage for paid traffic lifted conversion rate by 3.55% in Dave Diederen's test. Revenue per visitor rose 2.61% and profit per visitor rose 2.45%. Average order value did not change.","result":{"headline":"+2.61% revenue per visitor","metrics":["Conversion rate: +3.55% (3.67% to 3.80%). Slightly more paid visitors placed an order. The range ran from -1% to +8%.","Revenue per visitor: +2.61% ($1.67 to $1.72). A small gain, with a range of -4% to +9%.","Profit per visitor: +2.45% ($1.45 to $1.49). This was the primary metric in the tool.","Average order value: no change ($45.61 vs $45.19). The lift came from more orders, not bigger ones."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2044732546697584767","source_name":null,"brand":null},{"slug":"made-star-rating-near-title-static-instead-anchor","url":"https://liftarchive.com/test/made-star-rating-near-title-static-instead-anchor/","markdown_url":"https://liftarchive.com/test/made-star-rating-near-title-static-instead-anchor/index.md","title":"Static star rating instead of scroll-to-reviews link: +1.36% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["reviews","headlines-copy","pricing-discounts"],"change":"Made the star rating near the title static instead of anchor-scrolling to the reviews","control":"The star rating and review count under the product title were clickable. A click jumped the shopper down to the review section at the bottom of the page.","variant":"The same star rating was shown as plain, non-clickable text. Clicking it did nothing, so the shopper stayed near the price and add-to-cart button.","summary":"Making the star rating under the product title static, instead of a link that scrolls down to the reviews, lifted revenue per visitor by 1.36% in Dave Diederen's test. Conversion rate did not change, and average order value rose 1.91%. The gain is small and the range around it was wide.","result":{"headline":"+1.36% revenue per visitor","metrics":["Revenue per visitor: +1.36% ($5.56 to $5.63). A small gain, with a range of -7% to +10%, so it could be flat.","Conversion rate: no change (9.46% vs 9.41%). The same share of visitors bought.","Average order value: +1.91% ($58.74 to $59.86). The revenue gain came from slightly bigger orders.","Profit per visitor: not shown, because cost of goods was not entered in the testing tool."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2044370149139251213","source_name":null,"brand":null},{"slug":"added-sticky-add-cart-bar-scrolls-back-main","url":"https://liftarchive.com/test/added-sticky-add-cart-bar-scrolls-back-main/","markdown_url":"https://liftarchive.com/test/added-sticky-add-cart-bar-scrolls-back-main/index.md","title":"Sticky add-to-cart bar that scrolls to the buy box: +17.39% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Added a sticky add-to-cart bar that scrolls back to the main buy box","control":"The product page had no sticky bar. Once shoppers scrolled past the buy box, there was no add-to-cart button in view.","variant":"A sticky add-to-cart bar stayed on screen while scrolling. Tapping it took the shopper back up to the main buy box rather than adding the product to the cart straight away.","summary":"Adding a sticky add-to-cart bar that scrolls shoppers back up to the main buy box lifted revenue per visitor by 17.39% in Dave Diederen's test. Conversion rate rose 11.67% and average order value rose 5.12%. A third version in the same test did worse than the control.","result":{"headline":"+17.39% revenue per visitor","metrics":["Revenue per visitor: +17.39% ($2.79 to $3.27). The range was very wide (-51% to +182%), so the true lift is uncertain.","Conversion rate: +11.67% (1.35% to 1.51%). More visitors ordered, though the range (-39% to +103%) includes a loss.","Average order value: +5.12% ($206.70 to $217.29). Orders were a little bigger too.","Third version: a second sticky bar variant, its label cut off in the screenshot, fell to 1.14% conversion and $2.10 per visitor, below control. The post implies this was the add-straight-to-cart version, but it is not labelled."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2044007769116651552","source_name":null,"brand":null},{"slug":"hid-payment-icons-below-atc-button-pdp","url":"https://liftarchive.com/test/hid-payment-icons-below-atc-button-pdp/","markdown_url":"https://liftarchive.com/test/hid-payment-icons-below-atc-button-pdp/index.md","title":"Hid payment icons below add to cart: +9.77% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Hid payment icons below the ATC button on the PDP","control":"Card and wallet logos, such as Visa, Mastercard and PayPal, sat right under the add-to-cart button.","variant":"The payment icons were removed from under the add-to-cart button. Nothing else in the buy box changed.","summary":"Hiding the payment method icons below the add-to-cart button lifted conversion rate by 9.77% in Dave Diederen's product page test. Revenue per visitor rose 14.12% and average order value rose 3.97%. Dave Diederen flags Germany as a market where this may backfire.","result":{"headline":"+14.12% revenue per visitor","metrics":["Conversion rate: +9.77% (1.59% to 1.74%). More visitors bought, though the range (-7% to +30%) includes a loss.","Revenue per visitor: +14.12% ($1.51 to $1.72). This was the primary metric. Range: -9% to +45%.","Average order value: +3.97% ($94.86 to $98.62). Orders were slightly larger.","Profit per visitor: not shown, because cost of goods was not entered in the testing tool."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2043645371583205819","source_name":null,"brand":null},{"slug":"added-certification-badge-pdp-near-price-atc","url":"https://liftarchive.com/test/added-certification-badge-pdp-near-price-atc/","markdown_url":"https://liftarchive.com/test/added-certification-badge-pdp-near-price-atc/index.md","title":"Certification badge near price and add to cart: +2.67% CVR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Trust badges & security seals","Pricing, discounts & savings display"],"element_slugs":["social-proof","trust-badges","pricing-discounts"],"change":"Added a certification badge to the PDP near the price/ATC","control":"The product page had no certification badge near the price or add-to-cart button.","variant":"A certification badge was added in the buy box, near the price and add-to-cart button. The post does not name the certification or show the badge design.","summary":"Adding a certification badge near the price and add-to-cart button lifted conversion rate by 2.67% in Dave Diederen's product page test. Revenue per visitor rose 2.17% and profit per visitor rose 2.55%. Average order value did not change.","result":{"headline":"+2.17% revenue per visitor","metrics":["Conversion rate: +2.67% (1.58% to 1.62%). A small gain, with a wide range of -17% to +27%.","Revenue per visitor: +2.17% ($1.80 to $1.84). Small, and the range includes a loss.","Profit per visitor: +2.55% ($1.42 to $1.45). This was the primary metric in the tool.","Average order value: no change ($114.12 vs $113.56). The gain came from more orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2041833448181014591","source_name":null,"brand":null},{"slug":"hid-social-proof-slider-top-advertorial","url":"https://liftarchive.com/test/hid-social-proof-slider-top-advertorial/","markdown_url":"https://liftarchive.com/test/hid-social-proof-slider-top-advertorial/index.md","title":"Hid the social proof slider atop an advertorial: +2.96% RPV","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Advertorials, listicles & presell pages"],"element_slugs":["social-proof","advertorials-listicles"],"change":"Hid the social proof slider at the top of an advertorial","control":"The advertorial opened with a slider of social proof, such as reviews, before the article content.","variant":"The social proof slider was hidden completely, so the page opened straight into the article.","summary":"Hiding the social proof slider at the top of an advertorial lifted revenue per visitor by 2.96% in Dave Diederen's test. Conversion rate rose 2.29% and profit per visitor rose 3.62%. Average order value did not change.","result":{"headline":"+2.96% revenue per visitor","metrics":["Revenue per visitor: +2.96% ($1.91 to $1.97). A small gain with a range of -8% to +15%.","Conversion rate: +2.29% (1.85% to 1.89%). Slightly more readers bought.","Profit per visitor: +3.62% ($1.40 to $1.45). This was the primary metric in the tool.","Average order value: no change ($103.58 vs $104.25)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2041471053331865793","source_name":null,"brand":null},{"slug":"above-fold-layout-proof-tagline-outcome-headline-cta","url":"https://liftarchive.com/test/above-fold-layout-proof-tagline-outcome-headline-cta/","markdown_url":null,"title":"Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Money-back guarantee & returns","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["social-proof","guarantee","hero","headlines-copy","cta-button","layout-design"],"change":"Stack customer-count social proof, a short tagline, an outcome headline, an outcome CTA and a 90-day guarantee above the fold.","control":null,"variant":null,"summary":"Stack customer-count social proof, a short tagline, an outcome headline, an outcome CTA and a 90-day guarantee above the fold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-05","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2040882168277197072","source_name":null,"brand":null},{"slug":"product-page-above-fold-lifestyle-photo-benefit-title","url":"https://liftarchive.com/test/product-page-above-fold-lifestyle-photo-benefit-title/","markdown_url":null,"title":"Product page above-the-fold: lifestyle photo, benefit title, bundle offers","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Hero & above-the-fold section","Headlines, product titles & copy","Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["bundles","hero","headlines-copy","pricing-discounts","product-images"],"change":"Swap a white studio shot for a lifestyle photo, the plain product name for a benefit headline, and the quantity selector for bundle offers with savings shown.","control":null,"variant":null,"summary":"Swap a white studio shot for a lifestyle photo, the plain product name for a benefit headline, and the quantity selector for bundle offers with savings shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-04-04","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2040534769755201630","source_name":null,"brand":null},{"slug":"added-carousel-most-popular-collections-top-homepage","url":"https://liftarchive.com/test/added-carousel-most-popular-collections-top-homepage/","markdown_url":"https://liftarchive.com/test/added-carousel-most-popular-collections-top-homepage/index.md","title":"Popular collections carousel atop the homepage: +17.88% RPV","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Added a carousel of the most popular collections at the top of the homepage","control":"The homepage had no collection navigation at the top.","variant":"A carousel linking to the most popular collections was added at the top of the homepage. The post does not show its design.","summary":"Adding a carousel of the most popular collections to the top of the homepage lifted revenue per visitor by 17.88% in a test Milos ran. Conversion rate rose 6.8%. A second, swipe-style version of the collection navigation also beat control, but by much less.","result":{"headline":"+17.88% revenue per visitor","metrics":["Revenue per visitor: +17.88% ($8.48 to $9.99). The range was -4% to +45%, so the gain is likely but its size is uncertain.","Conversion rate: +6.8% (1.91% to 2.04%). More visitors bought, with a range of -7% to +23%.","Revenue rose faster than conversion, which suggests larger orders, but order value was not shown.","A third arm, labelled 'Collection Nav Swipe' (cut off), reached 1.99% conversion and $8.59 per visitor, only slightly above control."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-04-02","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/2039809309228388821","source_name":null,"brand":"Car parts brand"},{"slug":"shortened-guarantee-copy-or-money-back-instead-or","url":"https://liftarchive.com/test/shortened-guarantee-copy-or-money-back-instead-or/","markdown_url":"https://liftarchive.com/test/shortened-guarantee-copy-or-money-back-instead-or/index.md","title":"Shorter money-back guarantee copy: +13.08% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["guarantee","headlines-copy"],"change":"Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')","control":"The guarantee promised a noticeable difference within 30 days, with the refund worded as '100% of your money back'.","variant":"The refund wording was cut to 'or your money back'. The 30-day promise itself stayed the same.","summary":"Shortening the guarantee line on a product page to 'or your money back' lifted conversion rate by 13.08% in Dave Diederen's test. Revenue per visitor rose 11.88% and profit per visitor rose 11.65%. Average order value dipped 1.06%.","result":{"headline":"+11.88% revenue per visitor","metrics":["Conversion rate: +13.08% (2.22% to 2.51%), with a 99.6% probability of beating control. The range (+3% to +24%) stays above zero.","Revenue per visitor: +11.88% ($1.83 to $2.05). Range: -2% to +28%.","Profit per visitor: +11.65% ($1.20 to $1.34). This was the primary metric in the tool.","Average order value: -1.06% ($82.20 to $81.32). A slight dip, outweighed by more orders.","A third version, 'Guarantee V1', was flat to slightly negative (-2.8% conversion). The post does not say what it said."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-31","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2038934344052457496","source_name":null,"brand":null},{"slug":"new-theme-bogo-offer-vs-old-theme","url":"https://liftarchive.com/test/new-theme-bogo-offer-vs-old-theme/","markdown_url":"https://liftarchive.com/test/new-theme-bogo-offer-vs-old-theme/index.md","title":"New theme with a BOGO offer vs old theme: +44.54% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Variant, size & option selectors","Layout, fonts & visual design","Themes, page builders & page speed"],"element_slugs":["bundles","variant-selector","layout-design","theme-speed"],"change":"New theme with a BOGO offer vs old theme","control":"The fashion brand's old Shopify theme.","variant":"A new Shopify theme, labelled 'New theme (BOGO)', which ran with a buy-one-get-one offer. The design and offer details were not shown.","summary":"A new Shopify theme with a buy-one-get-one offer lifted conversion rate by 44.54% over the old theme in Kasper Dolk's test for a fashion brand. Revenue per visitor rose 41.85% and profit per visitor rose 44.19%. Because the theme and the offer changed together, the test cannot say which one drove the gain.","result":{"headline":"Revenue per visitor +41.85% (£1.08 to £1.54)","metrics":["Conversion rate: +44.54% (2.44% to 3.53%), with a 99.7% probability of beating the old theme. The range was +11% to +89%.","Revenue per visitor: +41.85% (£1.08 to £1.54). Range: -2% to +106%.","Profit per visitor: +44.19% (£0.85 to £1.23). This was the primary metric, so the BOGO offer did not eat the gain.","The tool estimated about 782 extra orders a month, and the post puts the gain at over $518,000 a year.","A third arm, labelled 'New Them...' (cut off), did much worse than the old theme: 0.97% conversion and £0.43 per visitor. Its setup was not explained."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2038636147707109632","source_name":null,"brand":null},{"slug":"collection-page-switched-2x2-grid-reordered-top-performers","url":"https://liftarchive.com/test/collection-page-switched-2x2-grid-reordered-top-performers/","markdown_url":"https://liftarchive.com/test/collection-page-switched-2x2-grid-reordered-top-performers/index.md","title":"2x2 grid and revenue-ranked order on collections: +$49,040/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Subscriptions & subscribe-and-save","Product cards & quick add"],"element_slugs":["subscriptions","product-cards"],"change":"Collection page: switched to 2x2 grid and reordered top performers","control":"The mockup shows a mobile collection page with one large product card per row. Products were in no deliberate order, so top sellers could sit far down the page.","variant":"Products sit two per row, so four cards fit on the first screen, each with rating, price and an add-to-cart button. The products that earned the most revenue per session were moved to the top.","summary":"Oliver Kenyon moved a mobile collection page to a 2x2 product grid and sorted it by revenue per session, and reported a gain of $49,040 a month. Two changes shipped together, so the lift can't be split between layout and order. No conversion rate, revenue per visitor or sample size was shared.","result":{"headline":"+$49,040/month","metrics":["Revenue: +$49,040 per month, as reported by Oliver Kenyon. This is the only number shared.","Conversion rate, revenue per visitor and average order value were not shared, so we can't tell whether more people bought or the same people spent more.","No confidence range or test length was given."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-30","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2038591388921565479","source_name":null,"brand":null},{"slug":"made-fonts-5-bigger","url":"https://liftarchive.com/test/made-fonts-5-bigger/","markdown_url":"https://liftarchive.com/test/made-fonts-5-bigger/index.md","title":"Fonts 5% bigger site-wide: +6.91% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Made fonts 5% bigger","control":"The store with its original font sizes.","variant":"The same store with text scaled up by 5%. Nothing else changed in the layout, according to the variant name.","summary":"Making all fonts 5% bigger lifted revenue per visitor by 6.91% in Dave Diederen's test, from $1.16 to $1.25. Conversion rate rose 5.41% and average order value rose slightly. The confidence ranges all crossed zero, so this leans positive but isn't certain.","result":{"headline":"+6.91% revenue per visitor","metrics":["Revenue per visitor: +6.91% ($1.16 to $1.25). The range ran from -7% to +22%, so the true effect could be flat.","Conversion rate: +5.41% (2.68% to 2.83%), range -4% to +16%. A few more visitors placed an order.","Average order value: +1.42% ($43.42 to $44.04), range -8% to +12%. Effectively flat.","The tool estimated about +461 orders and +$25,587 in revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2038571952680644955","source_name":null,"brand":null},{"slug":"removed-shipping-calculated-checkout-below-atc-pdp-promises","url":"https://liftarchive.com/test/removed-shipping-calculated-checkout-below-atc-pdp-promises/","markdown_url":"https://liftarchive.com/test/removed-shipping-calculated-checkout-below-atc-pdp-promises/index.md","title":"Removed 'Shipping calculated at checkout': +14.49% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping","control":"The product page showed \"Shipping calculated at checkout\" under the add-to-cart button, even though the page already promised free shipping over a threshold.","variant":"The same page with that line hidden. Nothing else changed.","summary":"Hiding the line \"Shipping calculated at checkout\" below the add-to-cart button lifted conversion by 14.49% in Dave Diederen's test, from 2.67% to 3.05%. Revenue per visitor rose 14.07% and profit per visitor 14.31%. The ranges were wide and crossed zero.","result":{"headline":"+14.07% revenue per visitor","metrics":["Conversion rate: +14.49% (2.67% to 3.05%), range -12% to +48%. More visitors completed an order.","Revenue per visitor: +14.07% ($3.08 to $3.51), range -22% to +64%.","Profit per visitor: +14.31% ($2.41 to $2.76), the primary metric. The range ran -21% to +66%.","Average order value: no change ($115.47 vs $115.05). Shoppers didn't spend less per order."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2037499887432970586","source_name":null,"brand":null},{"slug":"changed-free-shipping-free-shipping-country-shipping-bar","url":"https://liftarchive.com/test/changed-free-shipping-free-shipping-country-shipping-bar/","markdown_url":null,"title":"Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Announcement bars"],"element_slugs":["shipping-messaging","free-shipping-threshold","announcement-bar"],"change":"Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection","control":null,"variant":null,"summary":null,"result":{"headline":"Wins every time across multiple stores","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2026-03-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2037137491745210735","source_name":null,"brand":null},{"slug":"added-best-seller-badge-directly-pdp-hero-image","url":"https://liftarchive.com/test/added-best-seller-badge-directly-pdp-hero-image/","markdown_url":"https://liftarchive.com/test/added-best-seller-badge-directly-pdp-hero-image/index.md","title":"'Best Seller' badge on the PDP hero image: +7.27% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Product images & gallery","Bestseller badges & product labels"],"element_slugs":["hero","product-images","badges-labels"],"change":"Added a 'Best Seller' badge directly on the PDP hero image","control":"The product page with the main image and no badge on it.","variant":"A small \"Best Seller\" label placed in the top-left corner of the hero image. The rest of the page stayed the same.","summary":"Adding a \"Best Seller\" badge to the main product image lifted revenue per visitor by 7.27% in Dave Diederen's test, from $4.41 to $4.73. Conversion rate rose 7.04% and average order value did not change. The ranges crossed zero.","result":{"headline":"+7.27% revenue per visitor","metrics":["Revenue per visitor: +7.27% ($4.41 to $4.73), range -17% to +37%. Each visitor was worth a bit more.","Conversion rate: +7.04% (7.41% to 7.93%), range -10% to +27%. More visitors bought.","Average order value: no change ($59.57 vs $59.70).","The tool estimated about +652 orders and +$40,121 a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2036775105678758148","source_name":null,"brand":null},{"slug":"added-ugc-customer-video-section-pdp","url":"https://liftarchive.com/test/added-ugc-customer-video-section-pdp/","markdown_url":"https://liftarchive.com/test/added-ugc-customer-video-section-pdp/index.md","title":"UGC video section on the PDP: +7.11% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Added a UGC customer video section to the PDP","control":"The product page with no customer video section.","variant":"A swipeable row of short customer videos placed between the add-to-cart area and the FAQ. The winning version also hid reviews; a second version kept them.","summary":"Adding a row of customer videos to the product page, while hiding the review section, lifted revenue per visitor by 7.11% in Dave Diederen's test, from $1.27 to $1.36. Conversion rose 4.91%. A third version with video but reviews still shown converted better but earned less per visitor.","result":{"headline":"+7.11% revenue per visitor","metrics":["Revenue per visitor (video, reviews hidden): +7.11% ($1.27 to $1.36), range -5% to +20%.","Conversion rate (video, reviews hidden): +4.91% (2.88% to 3.02%), range -3% to +13%.","Average order value (video, reviews hidden): +2.10% ($43.93 to $44.86), range -6% to +11%.","Video with reviews still shown: conversion 3.06% and revenue per visitor $1.31, but order value dipped to $42.86. It beat control on conversion yet trailed the winner on revenue.","All ranges crossed zero, so the lift leans positive but isn't certain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2036412727145398737","source_name":null,"brand":null},{"slug":"complete-look-item-own-size-picker-add-button","url":"https://liftarchive.com/test/complete-look-item-own-size-picker-add-button/","markdown_url":null,"title":"'Complete the look' item with its own size picker and Add button inside the buy box","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product images & gallery","Variant, size & option selectors"],"element_slugs":["upsells","product-images","variant-selector"],"change":"Test a cross-sell card right below Add to Cart showing the matching item with sizes and a one-click Add, plus a fit/length/stretch scale and model height on the gallery. Adding the second item without leaving the page can lift AOV for fashion.","control":null,"variant":null,"summary":"Test a cross-sell card right below Add to Cart showing the matching item with sizes and a one-click Add, plus a fit/length/stretch scale and model height on the gallery. Adding the second item without leaving the page can lift AOV for fashion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2036073017630195881","source_name":null,"brand":null},{"slug":"cart-drawer-per-item-subscribe-save-20-toggle","url":"https://liftarchive.com/test/cart-drawer-per-item-subscribe-save-20-toggle/","markdown_url":null,"title":"Cart drawer with a per-item Subscribe & Save 20% toggle","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Cart drawers & slide carts"],"element_slugs":["shipping-messaging","pricing-discounts","subscriptions","cart-drawer"],"change":"Test a cart drawer where each line item has its own Subscribe & Save 20% toggle, with a free-shipping-unlocked bar, a 'Pairs well with' carousel and the total savings shown next to checkout. Letting shoppers switch to subscription in the cart can raise subscription share without adding a PDP step.","control":null,"variant":null,"summary":"Test a cart drawer where each line item has its own Subscribe & Save 20% toggle, with a free-shipping-unlocked bar, a 'Pairs well with' carousel and the total savings shown next to checkout. Letting shoppers switch to subscription in the cart can raise subscription share without adding a PDP step.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2036050378979189218","source_name":null,"brand":null},{"slug":"made-announcement-bar-clickable-link-added-countdown-timer","url":"https://liftarchive.com/test/made-announcement-bar-clickable-link-added-countdown-timer/","markdown_url":"https://liftarchive.com/test/made-announcement-bar-clickable-link-added-countdown-timer/index.md","title":"Clickable announcement bar with sale timer: +4.32% revenue/visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Sales, urgency & limited-time offers","Announcement bars"],"element_slugs":["countdown-timer","urgency-offers","announcement-bar"],"change":"Made the announcement bar clickable with a link and added a countdown timer for the sale","control":"The control group of the test. The post describes bars with no link; the dashboard labels the variant \"With Announcement Bar\", so the control may have had no bar at all.","variant":"An announcement bar with the sale offer, a live countdown to the end of the sale, and a link icon taking shoppers to a collection or product page.","summary":"Linking the announcement bar and adding a sale countdown lifted revenue per visitor by 4.32% in Dave Diederen's test, from A$1.42 to A$1.48. Conversion rose 3.03% and average order value 1.25%. All ranges crossed zero.","result":{"headline":"+4.32% revenue per visitor","metrics":["Revenue per visitor: +4.32% (A$1.42 to A$1.48), range -7% to +17%.","Conversion rate: +3.03% (1.07% to 1.10%), range -5% to +12%. A small rise in buyers.","Average order value: +1.25% (A$132.65 to A$134.30), range -7% to +10%. Effectively flat.","The tool estimated about +234 orders and +A$44,269 a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2036050329892991437","source_name":null,"brand":null},{"slug":"remove-countdown-timer-checkout","url":"https://liftarchive.com/test/remove-countdown-timer-checkout/","markdown_url":"https://liftarchive.com/test/remove-countdown-timer-checkout/index.md","title":"Removed the checkout countdown timer: +26.18% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers","Sales, urgency & limited-time offers","Post-purchase surveys"],"element_slugs":["countdown-timer","urgency-offers","post-purchase-survey"],"change":"Remove the countdown timer from checkout","control":"A Shopify Plus checkout showing a countdown timer.","variant":"The same checkout with the timer hidden.","summary":"Hiding the countdown timer in checkout lifted revenue per visitor by 26.18% in Kasper Dolk's test, from €2.96 to €3.73. Conversion rose 25.61%, from 0.82% to 1.03%. The test followed a post-purchase survey where Dutch shoppers said the timer felt like too much pressure.","result":{"headline":"Revenue per visitor +26.18%","metrics":["Conversion rate: +25.61% (0.82% to 1.03%), range +5% to +49%. This range stays above zero, so the gain is solid.","Revenue per visitor: +26.18% (€2.96 to €3.73), range -1% to +62%.","Add-to-cart rate: +4.50% (2.78% to 2.91%), range -5% to +15%. Mostly flat, as expected for a checkout change.","Average order value: no change (€359.91 vs €361.56).","The tool estimated about +410 orders and +€150,775 a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2036042806570197232","source_name":null,"brand":null},{"slug":"offer-cheaper-pre-order-button-next-stock-atc","url":"https://liftarchive.com/test/offer-cheaper-pre-order-button-next-stock-atc/","markdown_url":null,"title":"Offer a cheaper pre-order button next to the in-stock ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Show two add-to-cart options: in-stock at full price and pre-order at a lower price with a later ship date, to capture price-sensitive buyers before restock.","control":null,"variant":null,"summary":"Show two add-to-cart options: in-stock at full price and pre-order at a lower price with a later ship date, to capture price-sensitive buyers before restock.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2035325554963169773","source_name":null,"brand":null},{"slug":"add-free-gifts-subscription-section-pdp","url":"https://liftarchive.com/test/add-free-gifts-subscription-section-pdp/","markdown_url":null,"title":"Add a 'Free gifts with subscription' section on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Free gifts & gift with purchase"],"element_slugs":["subscriptions","free-gift"],"change":"Show the gifts and their dollar value that come with subscribing, so subscription feels like a deal and answers 'what do I get?'.","control":null,"variant":null,"summary":"Show the gifts and their dollar value that come with subscribing, so subscription feels like a deal and answers 'what do I get?'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2034963173279776933","source_name":null,"brand":null},{"slug":"added-3-usps-guarantee-orders-shipped-delivery-speed","url":"https://liftarchive.com/test/added-3-usps-guarantee-orders-shipped-delivery-speed/","markdown_url":"https://liftarchive.com/test/added-3-usps-guarantee-orders-shipped-delivery-speed/index.md","title":"3 USPs below the Pay Now button at checkout: +9.90% conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Checkout steps, fields & flow"],"element_slugs":["guarantee","usp-bar","shipping-messaging","checkout-flow"],"change":"Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout","control":"The checkout with the Pay Now button and no USP block below it.","variant":"A \"Why choose us\" block under the Pay Now button with icons and short copy for a satisfaction guarantee, orders shipped and delivery speed.","summary":"Adding three short USPs below the Pay Now button lifted checkout conversion by 9.90% in Dave Diederen's test, from 1.59% to 1.75%. Revenue per visitor rose 10.07% and profit per visitor 10.79%. Average order value did not change.","result":{"headline":"+10.07% revenue per visitor","metrics":["Conversion rate: +9.90% (1.59% to 1.75%), range -13% to +40%. More shoppers finished checkout.","Revenue per visitor: +10.07% (A$2.06 to A$2.27), range -22% to +55%.","Profit per visitor: +10.79% (A$1.23 to A$1.36), the primary metric. Range -22% to +55%.","Average order value: no change (A$129.71 vs A$129.91).","All ranges crossed zero, so the lift leans positive but isn't certain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2034600784533590038","source_name":null,"brand":null},{"slug":"moved-price-compare-savings-directly-below-product-title","url":"https://liftarchive.com/test/moved-price-compare-savings-directly-below-product-title/","markdown_url":"https://liftarchive.com/test/moved-price-compare-savings-directly-below-product-title/index.md","title":"Price and savings moved below the product title: +7.39% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["headlines-copy","pricing-discounts"],"change":"Moved price and compare-at savings directly below the product title","control":"The product page had no price near the title. The price only appeared lower down, inside the quantity bundle options.","variant":"The price now sits right under the title, with the original price crossed out and a savings badge next to it. It updates with the selected quantity.","summary":"Showing the price and compare-at saving directly below the product title lifted conversion by 7.39% in Dave Diederen's test, from 2.96% to 3.18%. Revenue per visitor rose 6.95%. The variant had an 87.8% chance to beat control.","result":{"headline":"+6.95% revenue per visitor","metrics":["Conversion rate: +7.39% (2.96% to 3.18%), range -1% to +16%. More visitors bought.","Revenue per visitor: +6.95% ($1.34 to $1.44), range -4% to +20%.","Probability to beat control: 87.8%. Likely a real win, but below the usual 95% bar.","Average order value: no change ($45.45 vs $45.27)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2034238390451806229","source_name":null,"brand":null},{"slug":"add-dedicated-benefit-section-just-below-product-details","url":"https://liftarchive.com/test/add-dedicated-benefit-section-just-below-product-details/","markdown_url":null,"title":"Add a dedicated benefit section just below the product details block","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","how-it-works-results"],"change":"Shoppers who scroll past the ATC are still curious; a visual benefits section with an ATC gives them a reason to convert.","control":null,"variant":null,"summary":"Shoppers who scroll past the ATC are still curious; a visual benefits section with an ATC gives them a reason to convert.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2033875999604302247","source_name":null,"brand":null},{"slug":"added-filter-tags-like-best-sellers-new-drops","url":"https://liftarchive.com/test/added-filter-tags-like-best-sellers-new-drops/","markdown_url":"https://liftarchive.com/test/added-filter-tags-like-best-sellers-new-drops/index.md","title":"Filter tags and best-seller sort on a collection: +$82,542/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Added filter tags like Best Sellers and New Drops to collection page","control":"The mockup shows a collection page with a 2x2 grid, a single \"Filter\" bar, and product cards showing name, price and sizes.","variant":"A row of tappable tags (Best Sellers, New Drops, Premium, Standard and more) sits above the grid. Products are sorted by best sellers, and each card shows a star rating under the image.","summary":"Oliver Kenyon added quick filter tags such as Best Sellers and New Drops to a collection page, plus best-seller sorting and star ratings, and reported a gain of $82,542 a month. Three changes shipped together. No conversion rate, sample size or duration was shared.","result":{"headline":"+$82,542/month","metrics":["Revenue: +$82,542 per month, as reported by Oliver Kenyon. This is the only number shared.","Conversion rate, revenue per visitor and average order value were not shared.","Three changes went live together, so we can't say which one drove the gain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-16","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2033531482745041082","source_name":null,"brand":null},{"slug":"swapped-model-first-product-image-blonde-vs-brunette","url":"https://liftarchive.com/test/swapped-model-first-product-image-blonde-vs-brunette/","markdown_url":"https://liftarchive.com/test/swapped-model-first-product-image-blonde-vs-brunette/index.md","title":"Blonde model in first product image: +3.17% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Variant, size & option selectors"],"element_slugs":["product-images","variant-selector"],"change":"Swapped the model in the first product image (blonde vs brunette)","control":"The product page opened with the store's existing first gallery image.","variant":"The first gallery image was swapped for a shot of the same product on a different model. One variant used a blonde model and a second used a brunette model.","summary":"Swapping the model in the first product image to a blonde model lifted revenue per visitor by 3.17% and conversion rate by 2.40%. Dave Diederen ran this three-way test, and a brunette model version did worse than the original photo. The test ran for one week, so treat the result as a promising lead, not a settled answer.","result":{"headline":"9.55% CVR (blonde) vs 9.32% control","metrics":["Revenue per visitor (primary metric): +3.17% for the blonde model, $5.54 to $5.72. The dashboard estimated about $18,828 extra per month.","Conversion rate: 9.32% on control vs 9.55% with the blonde model, a 2.40% relative lift.","The brunette model converted at 9.01% and earned $5.43 per visitor, both below control. Picking the wrong model can cost you.","Average order value showed no change ($59.44 control, $59.89 blonde, $60.29 brunette).","The confidence ranges were wide and crossed zero (-7% to +12% on conversion, -10% to +18% on revenue per visitor). That makes the lift directional."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2033513621565689867","source_name":null,"brand":null},{"slug":"added-best-sellers-section-bottom-product-page","url":"https://liftarchive.com/test/added-best-sellers-section-bottom-product-page/","markdown_url":"https://liftarchive.com/test/added-best-sellers-section-bottom-product-page/index.md","title":"Best Sellers section on product page: +5.64% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Added a Best Sellers section to the bottom of the product page","control":"The product page ended without a best sellers row, so shoppers who weren't sold on the product had no obvious next step.","variant":"A Best Sellers section of product cards was added at the bottom of the product page. No app was used.","summary":"Adding a Best Sellers section to the bottom of the product page raised revenue per visitor by 5.64% and conversion rate by 6.20%. Dave Diederen ran this test over three weeks with about 185,000 visitors. The dashboard put the gain at roughly A$40,700 a month, or about A$488,000 a year.","result":{"headline":"+$488,000 extra yearly revenue","metrics":["Profit per visitor (primary metric): +5.70%, A$1.62 to A$1.71, an estimated A$24,877 a month.","Revenue per visitor: +5.64%, A$2.68 to A$2.83, an estimated A$40,683 a month.","Conversion rate: 1.74% to 1.85%, a 6.20% relative lift, with a 95.9% probability of beating control.","Average order value showed no change (A$153.96 vs A$153.14). The gain came from more people buying, not bigger baskets."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2032064073970372673","source_name":null,"brand":null},{"slug":"cut-above-fold-usps-down-2-3-specific","url":"https://liftarchive.com/test/cut-above-fold-usps-down-2-3-specific/","markdown_url":null,"title":"Cut above-the-fold USPs down to the 2-3 specific objections buyers hesitate on","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["usp-bar","hero"],"change":"Replace a long list of 8 generic claims above the fold with 2-3 specific USPs that address real buyer hesitations; fewer, specific claims reduce noise.","control":null,"variant":null,"summary":"Replace a long list of 8 generic claims above the fold with 2-3 specific USPs that address real buyer hesitations; fewer, specific claims reduce noise.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2026-03-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2031701671861244382","source_name":null,"brand":null},{"slug":"add-sticky-add-cart-bar-adapts-variants","url":"https://liftarchive.com/test/add-sticky-add-cart-bar-adapts-variants/","markdown_url":null,"title":"Add a sticky add-to-cart bar that adapts to variants","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Variant, size & option selectors"],"element_slugs":["sticky-atc","variant-selector"],"change":"Single-SKU products fire add-to-cart straight from the sticky bar; products with variants scroll back to the selector or show size/color selectors inside the bar to avoid errors.","control":null,"variant":null,"summary":"Single-SKU products fire add-to-cart straight from the sticky bar; products with variants scroll back to the selector or show size/color selectors inside the bar to avoid errors.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-03-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2031339290156728805","source_name":null,"brand":null},{"slug":"tested-new-headline-variations-listicle-advertorial-landing-page","url":"https://liftarchive.com/test/tested-new-headline-variations-listicle-advertorial-landing-page/","markdown_url":"https://liftarchive.com/test/tested-new-headline-variations-listicle-advertorial-landing-page/index.md","title":"New listicle headline: +18.69% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["headlines-copy","advertorials-listicles"],"change":"Tested new headline variations on a listicle/advertorial landing page","control":"The listicle or advertorial landing page used its original headline at the top.","variant":"Three alternative headlines were tested, each built on a different angle. In the stronger test the winning angle was labelled 'Price-Value Showdown'.","summary":"A new headline angle on a listicle landing page raised conversion rate by 18.69% and revenue per visitor by 16.95%. Dave Diederen ran two headline tests, each with three challengers against the original title. Nothing else on the page changed, but the exact headline wording was not shared.","result":{"headline":"+18% conversion rate","metrics":["Test 1 (UK store, £): conversion rose from 3.18% to 3.77% (+18.69%, confidence range +1% to +40%). Revenue per visitor rose from £1.18 to £1.38 (+16.95%).","In the same test, all three new headlines beat the original. 'Botox Replacer' reached 3.80% and 'Vanity + Urgency' 3.66%.","Test 2 (US store, $): the 'Creative Confidence' headline lifted conversion 6.38% (1.96% to 2.08%) and revenue per visitor 3.88%. The confidence ranges crossed zero.","In Test 2, 'Stress Relief Focus' converted slightly below control (1.94%). Not every new angle wins."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2029527349826564252","source_name":null,"brand":null},{"slug":"added-sticky-add-cart-bar-scrolls-top-when","url":"https://liftarchive.com/test/added-sticky-add-cart-bar-scrolls-top-when/","markdown_url":"https://liftarchive.com/test/added-sticky-add-cart-bar-scrolls-top-when/index.md","title":"Sticky add-to-cart bar on product page: +11.30% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Sticky add-to-cart bars","Variant, size & option selectors"],"element_slugs":["bundles","sticky-atc","variant-selector"],"change":"Added a sticky add-to-cart bar (scrolls to top when variants or bundles must be picked)","control":"The product page had a single add-to-cart button near the top. Shoppers who scrolled into reviews had to scroll back up to buy.","variant":"A bar with the add-to-cart button stayed fixed on screen as shoppers scrolled. When a size or bundle must be picked first, tapping it scrolls to the selector instead of adding to cart.","summary":"Adding a sticky add-to-cart bar to the product page raised revenue per visitor by 11.30% and conversion rate by 14.16%. Dave Diederen calls it their most consistent winner and estimates about A$32,565 a month from this test. For products with variants or bundles, they suggest the bar scrolls shoppers back up to choose first instead of adding straight to cart.","result":{"headline":"+$32,565/month revenue","metrics":["Revenue per visitor (primary metric): A$5.11 to A$5.69, +11.30%, an estimated A$32,565 a month.","Conversion rate: 4.96% to 5.66%, a 14.16% relative lift.","Average order value fell 2.51% (A$103.04 to A$100.45). More people bought, but slightly smaller orders.","A third version, a sticky bar with a different setup (its label is cut off), reached 5.45% conversion and A$5.44 per visitor. That beat control but not the main variant.","A separate test on another store tried a text-style 'Add To Cart' version. It showed a smaller lift: +2.57% conversion, +2.72% revenue per visitor, and no change in order value."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2029164963969839170","source_name":null,"brand":null},{"slug":"changed-free-shipping-badge-country-specific-free-shipping","url":"https://liftarchive.com/test/changed-free-shipping-badge-country-specific-free-shipping/","markdown_url":"https://liftarchive.com/test/changed-free-shipping-badge-country-specific-free-shipping/index.md","title":"'Free Shipping To DE' badge: +10.42% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Changed the \"Free Shipping\" badge to the country-specific \"Free Shipping To DE\"","control":"A trust badge showed 'Free Shipping' next to '30 Day Return'.","variant":"The same badge read 'Free Shipping To DE', naming the visitor's country. The return message stayed the same.","summary":"Changing the badge from 'Free Shipping' to 'Free Shipping To DE' raised conversion rate by 10.42% and revenue per visitor by 9.39%. Dave Diederen ran this test, which added only the country code to an existing badge. The dashboard estimated about $54,991 extra a month.","result":{"headline":"+10.42% conversion rate","metrics":["Conversion rate: 8.18% to 9.03%, a 10.42% relative lift (confidence range 0% to +22%).","Revenue per visitor (primary metric): $4.81 to $5.26, +9.39%, with an 88.9% probability of beating control.","Average order value showed no change ($58.82 vs $58.27). The gain came from more buyers.","The dashboard estimated about 1,038 extra orders and $54,991 extra revenue a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2028802576964272466","source_name":null,"brand":null},{"slug":"hid-usp-badge-bar-above-fold-product-page","url":"https://liftarchive.com/test/hid-usp-badge-bar-above-fold-product-page/","markdown_url":"https://liftarchive.com/test/hid-usp-badge-bar-above-fold-product-page/index.md","title":"Hiding the USP bar above the fold: +8.75% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["usp-bar","hero"],"change":"Hid the USP badge bar above the fold on the product page","control":"The product page showed a bar of USP badges, such as shipping and return promises, above the fold near the top.","variant":"The USP badge bar was hidden, so shoppers saw the product itself first.","summary":"Hiding the USP badge bar above the fold on the product page raised revenue per visitor by 8.75% and conversion rate by 5.65%. Dave Diederen ran this test, which the dashboard estimated at about A$59,000 extra a month. Their advice is to move shipping and guarantee info near the add-to-cart button, not to drop it.","result":{"headline":"+8.75% revenue per visitor","metrics":["Profit per visitor (primary metric): A$1.59 to A$1.71, +8.08%, an estimated A$33,046 a month.","Revenue per visitor: A$2.61 to A$2.84, +8.75%, an estimated A$59,007 a month.","Conversion rate: 1.71% to 1.81%, +5.65%, with an 87.4% probability of beating control.","Average order value: A$152.99 to A$157.49, +2.94%. Removing the bar did not hurt basket size."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2028440180840095901","source_name":null,"brand":"Fashion/furniture brand"},{"slug":"added-1-click-complementary-post-purchase-upsell","url":"https://liftarchive.com/test/added-1-click-complementary-post-purchase-upsell/","markdown_url":"https://liftarchive.com/test/added-1-click-complementary-post-purchase-upsell/index.md","title":"1-click post-purchase upsell: 16.64% take rate","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Added a 1-click complementary post-purchase upsell","control":"Before the change, buyers saw the standard thank-you page with no post-purchase offer.","variant":"After paying, buyers were offered one complementary product they could add with a single click, without re-entering payment details.","summary":"Adding a 1-click complementary upsell after checkout got 16.64% of buyers to accept the offer, worth $16.50 per acceptance. Dave Diederen ran this for a client, and they credit the result to choosing a product that fits the first purchase. There was no control group, so this is an offer performance number, not a split-test lift.","result":{"headline":"16.64% offer acceptance rate","metrics":["Offer acceptance rate: 16.64% of buyers who saw the offer took it.","Value: $16.50 of extra revenue per accepted offer.","Daily acceptance swung widely after launch, from under 10% to above 30% on single days.","No effect on the main conversion rate was reported, since the offer only appears after the first order is placed."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-02-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2026990630493462955","source_name":null,"brand":null},{"slug":"add-inline-upsell-section-hand-picked-complementary-products","url":"https://liftarchive.com/test/add-inline-upsell-section-hand-picked-complementary-products/","markdown_url":null,"title":"Add an inline upsell section with hand-picked complementary products on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Replace random or algorithmic recommendations with curated products that genuinely go with the item, keeping shoppers in buying mode.","control":null,"variant":null,"summary":"Replace random or algorithmic recommendations with curated products that genuinely go with the item, keeping shoppers in buying mode.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2026265864484315261","source_name":null,"brand":null},{"slug":"add-countdown-timer-working-link-announcement-bar","url":"https://liftarchive.com/test/add-countdown-timer-working-link-announcement-bar/","markdown_url":null,"title":"Add a countdown timer and a working link to the announcement bar","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Sales, urgency & limited-time offers","Announcement bars"],"element_slugs":["countdown-timer","urgency-offers","announcement-bar"],"change":"Give the announcement bar urgency with a timer and point it to a collection or product page so the first thing visitors see drives clicks.","control":null,"variant":null,"summary":"Give the announcement bar urgency with a timer and point it to a collection or product page so the first thing visitors see drives clicks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2025903465634103535","source_name":null,"brand":null},{"slug":"add-payment-icons-below-checkout-button-cart","url":"https://liftarchive.com/test/add-payment-icons-below-checkout-button-cart/","markdown_url":null,"title":"Add payment icons below the checkout button in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Showing accepted payment methods before checkout removes doubt about whether the shopper's card is accepted.","control":null,"variant":null,"summary":"Showing accepted payment methods before checkout removes doubt about whether the shopper's card is accepted.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2024455048819056826","source_name":null,"brand":null},{"slug":"added-new-sections-underneath-add-cart-button-product","url":"https://liftarchive.com/test/added-new-sections-underneath-add-cart-button-product/","markdown_url":"https://liftarchive.com/test/added-new-sections-underneath-add-cart-button-product/index.md","title":"New sections under add to cart: +11.32% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Added new sections underneath the add-to-cart button on the product page","control":"The product page had its original content below the add-to-cart button.","variant":"New content sections were placed directly under the add-to-cart button. Their exact content was not shared in this post.","summary":"Adding new sections underneath the add-to-cart button raised revenue per visitor by 11.32% and conversion rate by 14.19%. Dave Diederen shared two tests of the same layout, and the second showed a smaller, early lift. The post did not describe what the sections contained.","result":{"headline":"+11.32% revenue per visitor (+A$52,743/month)","metrics":["Profit per visitor (primary metric): $1.11 to $1.23, +11.22%, an estimated $35,748 a month.","Revenue per visitor: $1.62 to $1.80, +11.32%, an estimated $52,743 a month.","Conversion rate: 1.81% to 2.06%, +14.19%, with a confidence range of +4% to +25%.","Average order value fell 2.52% ($89.72 to $87.46). More people bought, but slightly smaller orders.","A second test of the layout was more modest: +3.18% conversion, +6.57% revenue per visitor and +3.29% order value. It had not reached 95% confidence when shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-02-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2024256725964992626","source_name":null,"brand":null},{"slug":"added-country-specific-free-shipping-messaging-moved-money","url":"https://liftarchive.com/test/added-country-specific-free-shipping-messaging-moved-money/","markdown_url":"https://liftarchive.com/test/added-country-specific-free-shipping-messaging-moved-money/index.md","title":"Country shipping message and visible guarantee: +$52K/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Added country-specific free shipping messaging and moved the money-back guarantee under add to cart","control":"The page used generic shipping copy, and the money-back guarantee was tucked inside an FAQ accordion.","variant":"A flagged message like 'FREE US Wide Shipping' or 'FREE AU Wide Shipping' showed below add to cart, based on the visitor's country. Underneath, a box promised 30 days of free returns and noted that under 1% of customers ask for a refund.","summary":"Showing country-specific free shipping copy and moving the money-back guarantee under the add-to-cart button added about $52K a month. Dave Diederen ran these two changes together for one brand, so the result can't be split between them. Conversion rate and other metrics were not shared.","result":{"headline":"+$52K/month revenue","metrics":["Revenue: about $52K extra a month, as reported in the post.","Conversion rate, revenue per visitor and order value were not shared.","The two changes ran together, so we can't tell how much each one contributed."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-02-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2024091531427160161","source_name":null,"brand":null},{"slug":"add-more-color-carousel-pdp","url":"https://liftarchive.com/test/add-more-color-carousel-pdp/","markdown_url":null,"title":"Add a \"More in this color\" carousel on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Pull the product's color tag and show 4-6 products in the same color instead of generic related products; works well for fashion.","control":null,"variant":null,"summary":"Pull the product's color tag and show 4-6 products in the same color instead of generic related products; works well for fashion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2023729143259734418","source_name":null,"brand":null},{"slug":"test-money-back-guarantee-length-14-vs-30","url":"https://liftarchive.com/test/test-money-back-guarantee-length-14-vs-30/","markdown_url":null,"title":"Test money-back guarantee length (14 vs 30 vs 60 days) against price point","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Pricing, discounts & savings display"],"element_slugs":["guarantee","pricing-discounts"],"change":"Match guarantee length to the purchase: 14 days for impulse buys under $50, 30 days for $50-200, 60 days for $300+ items.","control":null,"variant":null,"summary":"Match guarantee length to the purchase: 14 days for impulse buys under $50, 30 days for $50-200, 60 days for $300+ items.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2022279597715238957","source_name":null,"brand":null},{"slug":"cut-pdp-benefit-bullets-10-12-down-5","url":"https://liftarchive.com/test/cut-pdp-benefit-bullets-10-12-down-5/","markdown_url":null,"title":"Cut PDP benefit bullets from 10-12 down to 5","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Money-back guarantee & returns","USP bars & benefit icons"],"element_slugs":["social-proof","guarantee","usp-bar"],"change":"Keep five bullets ordered pain point, outcome, social proof, practical, risk reversal so the strongest benefits aren't diluted.","control":null,"variant":null,"summary":"Keep five bullets ordered pain point, outcome, social proof, practical, risk reversal so the strongest benefits aren't diluted.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2021630315991847124","source_name":null,"brand":null},{"slug":"replaced-trustpilot-logo-rating-plain-stars-plus-rated","url":"https://liftarchive.com/test/replaced-trustpilot-logo-rating-plain-stars-plus-rated/","markdown_url":"https://liftarchive.com/test/replaced-trustpilot-logo-rating-plain-stars-plus-rated/index.md","title":"Plain stars instead of Trustpilot badge: +7.8% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Advertorials, listicles & presell pages"],"element_slugs":["reviews","social-proof","advertorials-listicles"],"change":"Replaced Trustpilot logo and rating with plain stars plus \"Rated 4.8/5.0 by 50,000+ customers\" on a listicle","control":"The listicle showed a Trustpilot logo with the store's rating.","variant":"The logo was removed and replaced with plain stars and the line 'Rated 4.8/5.0 by 50,000+ customers'.","summary":"Replacing a Trustpilot logo and rating with plain stars and 'Rated 4.8/5.0 by 50,000+ customers' raised conversion rate by 7.8% on a listicle. Revenue per visitor rose 12.01%, an estimated £21,376 a month. Dave Diederen says they have seen the same pattern on several stores.","result":{"headline":"+7.8% conversion rate","metrics":["Conversion rate: 3.48% to 3.75%, +7.80%, about 374 extra orders a month.","Revenue per visitor (primary metric): £1.29 to £1.45, +12.01%, an estimated £21,376 a month.","Average order value: £37.11 to £38.56, +3.91%.","A third version that simply hid the Trustpilot badge was close to flat (3.52% conversion, £1.31 per visitor). Removing the logo alone wasn't enough; the clear message did the work.","Confidence ranges crossed zero (-5% to +22% on conversion), so the size of the lift is uncertain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-02-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2021192434256838702","source_name":null,"brand":null},{"slug":"replace-gallery-dots-image-thumbnails","url":"https://liftarchive.com/test/replace-gallery-dots-image-thumbnails/","markdown_url":null,"title":"Replace gallery dots with image thumbnails","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Product images & gallery"],"element_slugs":["headlines-copy","product-images"],"change":"Thumbnails let shoppers jump straight to the angle they want instead of swiping blindly; use dots only with 2-3 images.","control":null,"variant":null,"summary":"Thumbnails let shoppers jump straight to the angle they want instead of swiping blindly; use dots only with 2-3 images.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2020830037000519975","source_name":null,"brand":null},{"slug":"add-comparison-chart-against-named-competitors","url":"https://liftarchive.com/test/add-comparison-chart-against-named-competitors/","markdown_url":null,"title":"Add a comparison chart against named competitors","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Comparison charts & tables","Pricing, discounts & savings display"],"element_slugs":["usp-bar","comparison-chart","pricing-discounts"],"change":"Feature rows with checkmarks for your product and X's for competitors, with pricing in the bottom row, does the comparison shopping for the buyer.","control":null,"variant":null,"summary":"Feature rows with checkmarks for your product and X's for competitors, with pricing in the bottom row, does the comparison shopping for the buyer.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-02-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2019818375296270476","source_name":null,"brand":null},{"slug":"added-subscribe-save-checkbox-20-off-pdp-top","url":"https://liftarchive.com/test/added-subscribe-save-checkbox-20-off-pdp-top/","markdown_url":"https://liftarchive.com/test/added-subscribe-save-checkbox-20-off-pdp-top/index.md","title":"Subscribe-and-save checkbox on PDP: $346K MRR in 30 days","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products","control":"Before the change, the product pages offered one-time purchase only. There was no way to subscribe.","variant":"A simple subscribe checkbox was built into the product page for the top three products by repurchase rate. Ticking it set up a recurring order at 20% off.","summary":"Adding a subscribe-and-save checkbox at 20% off to the product pages of the three most repurchased products led to $346,839 in active monthly recurring revenue within 30 days. Dave Diederen ran this for a brand that had many repeat buyers but no subscription option. This is a launch result, not a split test against a control group.","result":{"headline":"7,509 active subscriptions","metrics":["7,509 active subscriptions from 7,466 subscribers after 30 days, per the subscription dashboard screenshot.","$346,839.72 active MRR. This is recurring revenue now on the books, not proven extra revenue.","$342,433 in upcoming subscription sales over the next 30 days.","No conversion rate, AOV or churn figures were shared, and there was no control group, so the true lift is unknown."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"before-after","date":"2026-02-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2019742872011239440","source_name":null,"brand":null},{"slug":"tested-add-cart-button-copy-add-cart-vs","url":"https://liftarchive.com/test/tested-add-cart-button-copy-add-cart-vs/","markdown_url":null,"title":"Tested add-to-cart button copy (\"Add to Cart\" vs \"Try Risk Free Today\", \"Get Yours Now\", \"Start Your Journey\")","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["guarantee","headlines-copy","cta-button"],"change":"Tested add-to-cart button copy (\"Add to Cart\" vs \"Try Risk Free Today\", \"Get Yours Now\", \"Start Your Journey\")","control":null,"variant":null,"summary":null,"result":{"headline":"\"Add to Cart\" won every time","metrics":[]},"direction":"won","metric":"add-to-cart rate","quantified":false,"evidence":"ab-test","date":"2026-02-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2019018105306091747","source_name":null,"brand":null},{"slug":"make-pdp-star-rating-open-dropdown-review-slider","url":"https://liftarchive.com/test/make-pdp-star-rating-open-dropdown-review-slider/","markdown_url":null,"title":"Make the PDP star rating open a dropdown review slider","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Product images & gallery"],"element_slugs":["reviews","ugc-video","product-images"],"change":"Heatmaps show people clicking star ratings; open a slider with customer photos, verified badges and specific results right there instead of sending them to the bottom.","control":null,"variant":null,"summary":"Heatmaps show people clicking star ratings; open a slider with customer photos, verified badges and specific results right there instead of sending them to the bottom.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2016843773469458924","source_name":null,"brand":null},{"slug":"added-trustpilot-review-section-above-fold","url":"https://liftarchive.com/test/added-trustpilot-review-section-above-fold/","markdown_url":"https://liftarchive.com/test/added-trustpilot-review-section-above-fold/index.md","title":"Trustpilot review section above the fold: +2.29% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Hero & above-the-fold section"],"element_slugs":["reviews","hero"],"change":"Added a Trustpilot review section above the fold","control":"The homepage did not show the brand's Trustpilot reviews. Visitors went from the header straight into the regular page content.","variant":"A review section was placed near the top of the page. It showed the Trustpilot rating, a short trust headline, and a carousel of customer review cards.","summary":"Adding a dedicated Trustpilot review section above the fold raised revenue per visitor by 2.29% and conversion rate by 1.06%. Dave Diederen ran this split test for a brand with thousands of Trustpilot reviews that it was not showing on the homepage or product pages. The confidence ranges include zero, so the result is promising rather than proven.","result":{"headline":"+2.29% revenue per visitor","metrics":["Revenue per visitor: +2.29% (A$4.80 to A$4.91). The tool's range was -7% to +13%, so this is not a clear win.","Conversion rate: +1.06% (4.66% to 4.71%). Range -5% to +8%, so effectively flat.","Average order value: +1.21% (A$102.95 to A$104.20). Also within noise.","The testing tool estimated about A$17,800 in extra monthly revenue if the lift holds."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2015756609121554514","source_name":null,"brand":null},{"slug":"add-week-week-results-timeline-section-pdp","url":"https://liftarchive.com/test/add-week-week-results-timeline-section-pdp/","markdown_url":null,"title":"Add a week-by-week results timeline section to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price","Benefit, problem, how-it-works & results sections"],"element_slugs":["free-shipping-threshold","how-it-works-results"],"change":"For products that need consistent use, show what to expect at each milestone to set expectations, kill doubt and reduce refunds.","control":null,"variant":null,"summary":"For products that need consistent use, show what to expect at each milestone to set expectations, kill doubt and reduce refunds.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2014669451778785529","source_name":null,"brand":null},{"slug":"added-trust-focused-faq-section-homepage-shipping-returns","url":"https://liftarchive.com/test/added-trust-focused-faq-section-homepage-shipping-returns/","markdown_url":"https://liftarchive.com/test/added-trust-focused-faq-section-homepage-shipping-returns/index.md","title":"Trust-focused FAQ on the homepage: +1.15% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Payment icons, express checkout & BNPL","FAQ sections"],"element_slugs":["guarantee","shipping-messaging","payment-icons","faq"],"change":"Added a trust-focused FAQ section to the homepage (shipping, returns, payment, legitimacy)","control":"The homepage had no FAQ. Answers about shipping, returns and payment were mostly buried in the footer or policy pages.","variant":"A homepage FAQ section was added with questions on shipping times and costs, return policy basics, payment options and trust signals. It left out product specs and support detail.","summary":"Adding an FAQ section to the homepage that answered shipping, returns, payment and trust questions raised revenue per visitor by 1.15%. Dave Diederen ran the split test over 26 days with 96,093 visitors. The lift is small and its range crosses zero, so treat it as a likely-positive but uncertain result.","result":{"headline":"+1.15% revenue per visitor","metrics":["Revenue per visitor: +1.15% (A$6.73 to A$6.81). The tool's range was -6% to +8%, so it is not statistically clear.","Conversion rate: +1.07% (6.32% to 6.38%). Range -4% to +6%.","Average order value: no change (A$106.49 vs A$106.58).","The test covered 96,093 visitors and 6,103 orders from Dec 21, 2025 to Jan 15, 2026. The tool estimated about A$8,984 extra per month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2013582285417615522","source_name":null,"brand":null},{"slug":"moved-three-ugc-videos-above-fold-product-page","url":"https://liftarchive.com/test/moved-three-ugc-videos-above-fold-product-page/","markdown_url":"https://liftarchive.com/test/moved-three-ugc-videos-above-fold-product-page/index.md","title":"Three UGC videos moved above the fold: +12.2% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Hero & above-the-fold section"],"element_slugs":["ugc-video","hero"],"change":"Moved three UGC videos above the fold on the product page","control":"Customer videos sat low on the product page, below FAQs and ingredients. Above the fold showed the gallery, title, price, size options and add to cart.","variant":"Three customer videos were placed directly under the add-to-cart button and shipping line, with a short line of social proof above them.","summary":"Moving three UGC videos from the bottom of the product page to just below the add-to-cart area raised revenue per visitor by 12.2%. Dave Diederen ran this split test, and the testing tool gave the variant a 98.8% chance to beat the control. Conversion rate rose by a similar amount while order value held steady.","result":{"headline":"+12.2% revenue per visitor","metrics":["Revenue per visitor: +12.19% (A$5.41 to A$6.07), range +2% to +24%. A clear win.","Conversion rate: +12.28% (5.16% to 5.80%), range +5% to +20%.","Average order value: no change (A$104.84 vs A$104.75). The lift came from more buyers, not bigger orders.","98.8% probability to beat control. The tool estimated about A$85,124 extra per month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2013219892674060310","source_name":null,"brand":null},{"slug":"add-fit-length-comfort-scale-indicators-above-atc","url":"https://liftarchive.com/test/add-fit-length-comfort-scale-indicators-above-atc/","markdown_url":null,"title":"Add Fit, Length and Comfort scale indicators above ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Bestseller badges & product labels"],"element_slugs":["variant-selector","badges-labels"],"change":"Visual scales with labels (Oversized, Just Right) to answer 'will this fit me?'.","control":null,"variant":null,"summary":"Visual scales with labels (Oversized, Just Right) to answer 'will this fit me?'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2011829746439770306","source_name":null,"brand":null},{"slug":"turn-mobile-nav-menu-merchandising-menu-visual-tiles","url":"https://liftarchive.com/test/turn-mobile-nav-menu-merchandising-menu-visual-tiles/","markdown_url":null,"title":"Turn the mobile nav menu into a merchandising menu with visual tiles","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Bundles & quantity breaks","Hero & above-the-fold section","Product images & gallery","Navigation & mega menus"],"element_slugs":["bundles","hero","product-images","menu"],"change":"Highlight key collections, bundles and hero SKUs with bold image tiles and CTAs instead of plain category dropdowns.","control":null,"variant":null,"summary":"Highlight key collections, bundles and hero SKUs with bold image tiles and CTAs instead of plain category dropdowns.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2011770349818704239","source_name":null,"brand":null},{"slug":"tested-pain-relief-vs-longevity-angle-dog-supplement","url":"https://liftarchive.com/test/tested-pain-relief-vs-longevity-angle-dog-supplement/","markdown_url":"https://liftarchive.com/test/tested-pain-relief-vs-longevity-angle-dog-supplement/index.md","title":"Pain-relief vs longevity angle on dog supplement advertorial: +28% CTR","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["headlines-copy","advertorials-listicles"],"change":"Tested pain-relief vs longevity angle on dog supplement advertorials","control":"The advertorial headline promised to boost the dog's longevity. It showed a happy owner hugging a healthy dog and described a vitality supplement for heart health, immunity and joints.","variant":"The headline promised to relieve the dog's pain. It showed a worried owner comforting their dog and described the product as easing joint pain and inflammation.","summary":"Changing a dog supplement advertorial from a longevity angle to a pain-relief angle raised click-through to the product page by 28.7%. Oliver Kenyon ran this as one of five advertorial variations, each built around a different emotional angle. The product stayed the same; only the framing changed.","result":{"headline":"+28% CTR","metrics":["Click-through rate to the product page: +28.7%. More readers moved from the advertorial to the PDP.","Monthly revenue of $116,772 was reported for the winner. The post does not say how much of that was extra revenue versus the control.","Sales were said to increase, but no conversion rate or sample size was shared."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444161363562529","source_name":null,"brand":null},{"slug":"added-founder-story-product-page-match-ads","url":"https://liftarchive.com/test/added-founder-story-product-page-match-ads/","markdown_url":"https://liftarchive.com/test/added-founder-story-product-page-match-ads/index.md","title":"Founder story added to the product page: -15% cost per acquisition","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Founder & brand story"],"element_slugs":["founder-story"],"change":"Added founder story to the product page to match the ads","control":"The product page had no founder story. Visitors who clicked a founder-led ad landed on a page that did not mention the founder.","variant":"A prominent \"Our Story\" section was added high on the product page. It shows a photo of the founder and a short account of why they started the brand, with a read-more link.","summary":"Adding a founder story section high on the product page, to match ads that already told that story, cut cost per acquisition by 15%. Oliver Kenyon ran this for a brand whose ads performed well with the founder narrative but whose site left it out. A monthly revenue figure of $26,562 was also reported.","result":{"headline":"-15% CPA","metrics":["Cost per acquisition: -15%. Each new customer cost less in ad spend.","Monthly revenue of $26,562 was reported. The post does not make clear whether this is extra revenue or the variant's total.","No conversion rate, sample size or test duration was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444157798322313","source_name":null,"brand":null},{"slug":"added-tiered-spend-rewards-cart-free-shipping-bonus","url":"https://liftarchive.com/test/added-tiered-spend-rewards-cart-free-shipping-bonus/","markdown_url":"https://liftarchive.com/test/added-tiered-spend-rewards-cart-free-shipping-bonus/index.md","title":"Tiered spend rewards in the cart: +$7.86 revenue per session","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Free gifts & gift with purchase"],"element_slugs":["shipping-messaging","free-shipping-threshold","free-gift"],"change":"Added tiered spend rewards in the cart (free shipping + bonus items)","control":"The cart had no reward tiers. Shoppers saw their items and suggested products, with no reason to add more.","variant":"A progress bar at the top of the cart showed how far the shopper was from the next reward. Free shipping unlocked at $75, then sticker sets, a $25 gift card, and a boxer and socks bundle at higher spend.","summary":"Adding tiered spend rewards to the cart, with free shipping first and bonus items at higher totals, raised revenue per session by $7.86. Oliver Kenyon ran this for an apparel store whose average order value had sat between $60 and $80 for a year. A monthly revenue figure of $57,417 was also reported.","result":{"headline":"+$57k/month","metrics":["Revenue per session: +$7.86. Each visit was worth more on average.","Monthly revenue of $57,417 was reported. It is not clear whether this is the gain or the variant's total.","AOV, conversion rate and sample size were not shared, so we cannot see whether fewer people bought."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444150072381477","source_name":null,"brand":null},{"slug":"lowered-price-removed-free-gift-82-vs-85","url":"https://liftarchive.com/test/lowered-price-removed-free-gift-82-vs-85/","markdown_url":"https://liftarchive.com/test/lowered-price-removed-free-gift-82-vs-85/index.md","title":"Lower price, no free gift ($82 vs $85 + gift): +46.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Free gifts & gift with purchase"],"element_slugs":["pricing-discounts","free-gift"],"change":"Lowered the price and removed the free gift ($82 vs $85 + gift)","control":"The product sold at $85 and came with a gift with purchase.","variant":"The gift was removed and the price dropped to $82. A third arm tested $79, also without the gift.","summary":"Lowering the price from $85 with a free gift to $82 without the gift raised conversion rate by 46.63% and revenue per visitor by 50.34%. Oliver Kenyon ran this three-way split test after seeing many sales came from price-sensitive markets. A $79 version also beat the control, but by less than $82.","result":{"headline":"+46% CVR","metrics":["Conversion rate: +46.63% for $82 (1.01% to 1.48%). The range was +11% to +95%, so the size of the lift is uncertain.","Revenue per visitor: +50.34% for $82 ($0.88 to $1.32), range +1% to +126%.","The $79 arm also won (1.25% conversion, $1.06 RPV) but trailed $82, so cutting deeper did not pay.","The tool estimated about $43,025 extra per month and 456 extra orders."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444146850984417","source_name":null,"brand":null},{"slug":"redesigned-pdp-above-fold-outcome-headline-context-visuals","url":"https://liftarchive.com/test/redesigned-pdp-above-fold-outcome-headline-context-visuals/","markdown_url":"https://liftarchive.com/test/redesigned-pdp-above-fold-outcome-headline-context-visuals/index.md","title":"Redesigned PDP above the fold: +25% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Hero & above-the-fold section","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["trust-badges","hero","headlines-copy","layout-design"],"change":"Redesigned PDP above the fold: outcome headline, context visuals, trust signals","control":"Color swatches sat above a boxed bundle showing two bag images side by side, with separate color dropdowns and a free second bag. Stock and delivery info sat below the add-to-cart button, followed by a review.","variant":"A flash sale line led into two clear radio options: one bag at $69.95, or two bags for $69.95 with the second free. Color dropdowns sat under the chosen option, followed by add to cart, stock and delivery dates.","summary":"Redesigning the above-the-fold area of a travel bag product page raised conversion rate by 24.97% and revenue per session by 24.54%. Oliver Kenyon ran this for a client, aiming for a cleaner layout with fewer decisions. The main visible change was turning a busy two-product bundle box into simple single or two-bag options.","result":{"headline":"+25% CVR","metrics":["Conversion rate: +24.97%. Many more visitors bought.","Revenue per session: +24.54%. The gain held up in revenue, so order value was not hurt.","No sample size, duration or confidence range was shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444143189364812","source_name":null,"brand":null},{"slug":"sent-cold-traffic-listicle-style-presell-page-instead","url":"https://liftarchive.com/test/sent-cold-traffic-listicle-style-presell-page-instead/","markdown_url":"https://liftarchive.com/test/sent-cold-traffic-listicle-style-presell-page-instead/index.md","title":"Listicle presell page for cold traffic: +47% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"Sent cold traffic to a listicle-style presell page instead of the PDP","control":"Paid traffic went to the brand's standard landing page for the product.","variant":"Traffic went to an editorial page titled with five makeup tips for older women, credited to the founder. Numbered tips ran down the left, with a product box beside them showing the offer, rating and a claim-offer button.","summary":"Replacing a standard paid media landing page with a listicle-style presell page raised conversion rate by 47.29%. Oliver Kenyon ran this test for Boom by Cindy Joseph, a makeup brand for older women. It was reported to add $20,699 in monthly revenue.","result":{"headline":"+47% CVR","metrics":["Conversion rate: +47.29%. Far more paid visitors bought.","Monthly revenue increase: $20,699.","No sample size, test duration or confidence range was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444139976729082","source_name":null,"brand":null},{"slug":"added-bundle-options-directly-product-page","url":"https://liftarchive.com/test/added-bundle-options-directly-product-page/","markdown_url":"https://liftarchive.com/test/added-bundle-options-directly-product-page/index.md","title":"Bundle offer on the product page: +$0.85 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Added bundle options directly on the product page","control":"The mobile product page showed the title, reviews, price, an Afterpay line, a quantity picker and add to cart. Below the button sat a row of trust icons for shipping, Afterpay and a satisfaction guarantee.","variant":"A bundle box appeared directly under add to cart: a 3-pack where shoppers choose any 3 styles and save 20%. The trust icon row was no longer in that spot.","summary":"Adding a 3-pack bundle offer right under the add to cart button lifted revenue per session by $0.85. Oliver Kenyon ran this test on a sunglasses store and reported about $182k in extra monthly revenue. Shoppers could pick the bundle without leaving the product page.","result":{"headline":"+$182k monthly revenue","metrics":["+$0.85 revenue per session: each visit to the page was worth more on average.","About +$182,092 in monthly revenue, as reported by Oliver Kenyon. The post does not explain how this monthly figure was calculated.","Conversion rate and average order value were not shared, so we can't tell if the gain came from bigger orders, more orders, or both."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2011444136784601476","source_name":null,"brand":null},{"slug":"add-us-vs-comparison-chart-problem-solving-pdps","url":"https://liftarchive.com/test/add-us-vs-comparison-chart-problem-solving-pdps/","markdown_url":null,"title":"Add a us-vs-them comparison chart to problem-solving PDPs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Show the alternative the buyer is used to next to your product so the better solution is obvious.","control":null,"variant":null,"summary":"Show the alternative the buyer is used to next to your product so the better solution is obvious.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2011407952406520123","source_name":null,"brand":null},{"slug":"added-urgency-messaging-checkout-instead-full-checkout-redesign","url":"https://liftarchive.com/test/added-urgency-messaging-checkout-instead-full-checkout-redesign/","markdown_url":"https://liftarchive.com/test/added-urgency-messaging-checkout-instead-full-checkout-redesign/index.md","title":"Urgency message at checkout: +6.59% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Sales, urgency & limited-time offers","Layout, fonts & visual design"],"element_slugs":["urgency-offers","layout-design"],"change":"Added urgency messaging to checkout (instead of a full checkout redesign)","control":"The store's existing checkout, with no urgency messaging.","variant":"The same checkout with an urgency message added. The post does not show the exact wording or whether it used a timer.","summary":"Adding only an urgency message to checkout lifted revenue per visitor by 6.59% and conversion rate by 3.37%. Dave Diederen ran this after a full checkout redesign on the same store lost on every key metric. The smaller change won, and it was also easier to learn from.","result":{"headline":"+6.59% revenue per visitor","metrics":["+6.59% revenue per visitor ($3.16 to $3.37): each checkout visitor was worth more.","+3.37% conversion rate (4.81% to 4.97%): slightly more visitors placed an order.","+7.13% profit per visitor ($2.17 to $2.33) and +3.12% average order value ($65.69 to $67.74).","The earlier full checkout redesign lost: conversion -1.18%, revenue per visitor -1.84%, profit per visitor -1.96%, with average order value flat.","The ranges shown on the urgency test are wide (revenue per visitor -15% to +33%), so the true lift could be much smaller."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2010683176566300963","source_name":null,"brand":null},{"slug":"test-raising-free-shipping-threshold-just-above-aov","url":"https://liftarchive.com/test/test-raising-free-shipping-threshold-just-above-aov/","markdown_url":null,"title":"Test raising the free shipping threshold just above AOV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Setting the threshold slightly above current AOV gets shoppers to add one more item, lifting AOV without discounts.","control":null,"variant":null,"summary":"Setting the threshold slightly above current AOV gets shoppers to add one more item, lifting AOV without discounts.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2009233627427614987","source_name":null,"brand":null},{"slug":"put-shipping-returns-sizing-faq-accordion-within-100px","url":"https://liftarchive.com/test/put-shipping-returns-sizing-faq-accordion-within-100px/","markdown_url":null,"title":"Put shipping, returns, sizing and an FAQ accordion within 100px of the add-to-cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","FAQ sections","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["guarantee","shipping-messaging","faq","variant-selector","layout-design"],"change":"Support the CTA with answers to obvious doubts right next to it so shoppers don't hesitate.","control":null,"variant":null,"summary":"Support the CTA with answers to obvious doubts right next to it so shoppers don't hesitate.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2008946739492094308","source_name":null,"brand":null},{"slug":"test-add-cart-button-copy-listicles-advertorials","url":"https://liftarchive.com/test/test-add-cart-button-copy-listicles-advertorials/","markdown_url":null,"title":"Test the add-to-cart button copy on listicles and advertorials","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Sales, urgency & limited-time offers","Headlines, product titles & copy","Add-to-cart & CTA buttons","Pricing, discounts & savings display","Variant, size & option selectors","Advertorials, listicles & presell pages"],"element_slugs":["guarantee","urgency-offers","headlines-copy","cta-button","pricing-discounts","variant-selector","advertorials-listicles"],"change":"Try variants like \"Shop now\" vs \"Try it risk-free\", urgency, or price anchoring on the CTA button.","control":null,"variant":null,"summary":"Try variants like \"Shop now\" vs \"Try it risk-free\", urgency, or price anchoring on the CTA button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2008508855102161103","source_name":null,"brand":null},{"slug":"mobile-collection-cards-2x2-grid-quick-add-cart","url":"https://liftarchive.com/test/mobile-collection-cards-2x2-grid-quick-add-cart/","markdown_url":"https://liftarchive.com/test/mobile-collection-cards-2x2-grid-quick-add-cart/index.md","title":"2x2 mobile collection grid with quick add: +$56,285/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Mobile collection cards in 2x2 grid with quick add-to-cart button","control":"On mobile, the collection page showed one large product card per row. Only a single product was visible above the fold, with no add to cart button on the card.","variant":"Product cards were made smaller and laid out two per row, so four showed above the fold. Each card got an \"Add to cart now\" button.","summary":"Showing mobile collection products in a 2x2 grid with a quick add to cart button added an estimated $56,285 in monthly revenue. Oliver Kenyon ran this test. Shoppers saw four products above the fold instead of one.","result":{"headline":"$56,285/month","metrics":["About +$56,285 per month in revenue, as reported.","About $675,420 per year, which is a forecast based on the monthly figure, not a measured result.","Conversion rate and revenue per session both went up, but the exact percentages were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01-05","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2008216781916078285","source_name":null,"brand":null},{"slug":"advertorial-headline-pattern-interrupt-reviews-media-logos-above","url":"https://liftarchive.com/test/advertorial-headline-pattern-interrupt-reviews-media-logos-above/","markdown_url":null,"title":"Advertorial headline with pattern interrupt + reviews and media logos above the fold","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["reviews","social-proof","hero","headlines-copy","advertorials-listicles"],"change":"'It's True —' + curiosity + desired outcome with objection, then 4,300+ reviews and media logos above the fold.","control":null,"variant":null,"summary":"'It's True —' + curiosity + desired outcome with objection, then 4,300+ reviews and media logos above the fold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2008195554233516473","source_name":null,"brand":null},{"slug":"collection-page-usp-bar-lifestyle-hero-trustpilot-badge","url":"https://liftarchive.com/test/collection-page-usp-bar-lifestyle-hero-trustpilot-badge/","markdown_url":null,"title":"Collection page with USP bar, lifestyle hero, Trustpilot badge and category tabs","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","USP bars & benefit icons","Hero & above-the-fold section","Add-to-cart & CTA buttons","Product images & gallery","Filters, sorting & site search","Collection banners & headers"],"element_slugs":["reviews","usp-bar","hero","cta-button","product-images","filters-search","collection-banner"],"change":"Add USP bar, hero with value prop, Trustpilot badge, category tabs, repeated benefit badges near CTA and better hierarchy.","control":null,"variant":null,"summary":"Add USP bar, hero with value prop, Trustpilot badge, category tabs, repeated benefit badges near CTA and better hierarchy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2008146556919361723","source_name":null,"brand":null},{"slug":"model-switcher-product-hero-most-popular-pricier-model","url":"https://liftarchive.com/test/model-switcher-product-hero-most-popular-pricier-model/","markdown_url":null,"title":"Model switcher in the product hero with 'Most Popular' on the pricier model","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section","Variant, size & option selectors","Bestseller badges & product labels","Popups & email capture"],"element_slugs":["usp-bar","hero","variant-selector","badges-labels","popups"],"change":"Switch models in the hero, badge the higher-AOV option, state each model's key USP difference, and add a compare-models popup.","control":null,"variant":null,"summary":"Switch models in the hero, badge the higher-AOV option, state each model's key USP difference, and add a compare-models popup.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2008138930873610514","source_name":null,"brand":null},{"slug":"add-comparison-section-product-page","url":"https://liftarchive.com/test/add-comparison-section-product-page/","markdown_url":null,"title":"Add a comparison section to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"A comparison chart removes hesitation at the decision moment; reported strong results across 7-8 brands (free code shared).","control":null,"variant":null,"summary":"A comparison chart removes hesitation at the decision moment; reported strong results across 7-8 brands (free code shared).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2026-01-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2007059305397469249","source_name":null,"brand":null},{"slug":"header-sell-watch-cta-plus-whatsapp-authenticity-boxes","url":"https://liftarchive.com/test/header-sell-watch-cta-plus-whatsapp-authenticity-boxes/","markdown_url":null,"title":"Header 'Sell your watch' CTA plus WhatsApp and authenticity boxes on a reseller PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Add-to-cart & CTA buttons","Payment icons, express checkout & BNPL","Live chat & contact options"],"element_slugs":["guarantee","shipping-messaging","cta-button","payment-icons","live-chat-support"],"change":"On a reseller PDP, test an in-stock / ready-to-ship line, a WhatsApp chat button under Add to Bag, payment icons and grey boxes for 'Authenticity Guaranteed' and 'Insured Worldwide Shipping', with a 'Sell your watch' button in the header. Trust and direct contact matter most on five-figure purchases.","control":null,"variant":null,"summary":"On a reseller PDP, test an in-stock / ready-to-ship line, a WhatsApp chat button under Add to Bag, payment icons and grey boxes for 'Authenticity Guaranteed' and 'Insured Worldwide Shipping', with a 'Sell your watch' button in the header. Trust and direct contact matter most on five-figure purchases.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2005632430519333221","source_name":null,"brand":null},{"slug":"limited-edition-scarcity-1-50-badge-x-left","url":"https://liftarchive.com/test/limited-edition-scarcity-1-50-badge-x-left/","markdown_url":null,"title":"Limited-edition scarcity: '1 of 50' badge and 'X left in this series' count","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Low-stock & scarcity messaging","Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["social-proof","scarcity","pricing-discounts","product-images"],"change":"Test showing edition size next to the price ('1 of 50 - Limited Edition'), a 'Limited to 50' image badge and a live '17 left in this series' line above a complimentary certificate callout. Visible scarcity and an included extra can push hesitant high-ticket buyers.","control":null,"variant":null,"summary":"Test showing edition size next to the price ('1 of 50 - Limited Edition'), a 'Limited to 50' image badge and a live '17 left in this series' line above a complimentary certificate callout. Visible scarcity and an included extra can push hesitant high-ticket buyers.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2005609809308168204","source_name":null,"brand":null},{"slug":"add-total-savings-block-checkout","url":"https://liftarchive.com/test/add-total-savings-block-checkout/","markdown_url":null,"title":"Add a 'total savings' block in checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers","Sales, urgency & limited-time offers","Pricing, discounts & savings display"],"element_slugs":["countdown-timer","urgency-offers","pricing-discounts"],"change":"Show total savings in one place to reinforce the decision; pair with a limited-time timer.","control":null,"variant":null,"summary":"Show total savings in one place to reinforce the decision; pair with a limited-time timer.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2005602212425388038","source_name":null,"brand":null},{"slug":"let-shoppers-choose-without-shipping-protection-cart","url":"https://liftarchive.com/test/let-shoppers-choose-without-shipping-protection-cart/","markdown_url":null,"title":"Let shoppers choose with/without shipping protection in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Pre-checked protection is banned in checkout; True Classic offers the choice in cart instead.","control":null,"variant":null,"summary":"Pre-checked protection is banned in checkout; True Classic offers the choice in cart instead.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/2003456049349894366","source_name":null,"brand":null},{"slug":"hid-scrolling-marquee-bar","url":"https://liftarchive.com/test/hid-scrolling-marquee-bar/","markdown_url":"https://liftarchive.com/test/hid-scrolling-marquee-bar/index.md","title":"Hiding the scrolling marquee bar: +2.31% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons","Announcement bars"],"element_slugs":["usp-bar","announcement-bar"],"change":"Hid the scrolling marquee bar","control":"The site showed a scrolling marquee bar, a strip of moving text across the page.","variant":"The marquee bar was hidden. Nothing else was reported as changed.","summary":"Hiding the store's scrolling marquee bar lifted revenue per visitor by 2.31%, an estimated $30,500 a month. Dave Diederen ran this test, and removing the element also raised conversion by 2.10%. Average order value did not change.","result":{"headline":"+2.31% revenue per visitor","metrics":["+2.10% conversion rate, estimated at +384 orders a month.","+2.31% revenue per visitor, estimated at +$30,500 a month.","+2.37% profit per visitor, estimated at +$21,635 a month.","Average order value: no change, so the gain came from more orders, not bigger ones.","Projected yearly impact of +$366,000 revenue and +$259,620 profit. These are projections, not measured totals."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2003148534996992134","source_name":null,"brand":null},{"slug":"add-promo-card-4th-slot-collection-grid","url":"https://liftarchive.com/test/add-promo-card-4th-slot-collection-grid/","markdown_url":null,"title":"Add a promo card in the 4th slot of the collection grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Popups & email capture"],"element_slugs":["product-cards","popups"],"change":"Put the offer inside the product grid where people scroll instead of in ignored banners or popups; goal is AOV and cart adds.","control":null,"variant":null,"summary":"Put the offer inside the product grid where people scroll instead of in ignored banners or popups; goal is AOV and cart adds.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2002348256098132228","source_name":null,"brand":null},{"slug":"swap-first-product-image-white-background-shot-lifestyle","url":"https://liftarchive.com/test/swap-first-product-image-white-background-shot-lifestyle/","markdown_url":null,"title":"Swap the first product image from a white-background shot to a lifestyle image","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["pricing-discounts","product-images"],"change":"The first image frames price, quality and trust; showing the product in use tells shoppers who it's for and when to use it.","control":null,"variant":null,"summary":"The first image frames price, quality and trust; showing the product in use tells shoppers who it's for and when to use it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2001336588450898005","source_name":null,"brand":null},{"slug":"add-model-size-indicators-image-gallery","url":"https://liftarchive.com/test/add-model-size-indicators-image-gallery/","markdown_url":null,"title":"Add model size indicators to the image gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Product images & gallery","Variant, size & option selectors","Bestseller badges & product labels"],"element_slugs":["guarantee","product-images","variant-selector","badges-labels"],"change":"Labels like \"Model is 5'8 wearing a Small\" kill sizing doubt and cut size-related returns.","control":null,"variant":null,"summary":"Labels like \"Model is 5'8 wearing a Small\" kill sizing doubt and cut size-related returns.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/2000611817983258967","source_name":null,"brand":null},{"slug":"rewrote-trust-policy-messaging-added-persistent-mobile-trust","url":"https://liftarchive.com/test/rewrote-trust-policy-messaging-added-persistent-mobile-trust/","markdown_url":"https://liftarchive.com/test/rewrote-trust-policy-messaging-added-persistent-mobile-trust/index.md","title":"Persistent mobile trust bar and new trust copy: +$42,840/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Trust badges & security seals","USP bars & benefit icons"],"element_slugs":["trust-badges","usp-bar"],"change":"Rewrote trust policy messaging and added persistent mobile trust bar","control":"On desktop, trust messages did not speak to buyers' main worries about safety and results. On mobile, there were no trust messages at all: the page went straight from the header to the hero image.","variant":"Trust copy was rewritten around safety, quality and credibility. A slim bar under the mobile header rotated these points, such as \"Lab Tested\", and stayed visible.","summary":"Rewriting trust messages and adding a persistent trust bar on mobile added an estimated $42,840 in monthly revenue. Oliver Kenyon ran this test on a supplement store. Mobile shoppers had seen no trust messages before.","result":{"headline":"$42,840/month","metrics":["About +$42,840 per month in revenue, labelled as a forecast.","About $514,080 per year, also a forecast based on the monthly figure.","Conversion rate (the main goal) and revenue per visitor both rose, but exact percentages were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-15","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/2000560714834931907","source_name":null,"brand":null},{"slug":"test-homepage-hero-copy-angles-benefit-problem-aware","url":"https://liftarchive.com/test/test-homepage-hero-copy-angles-benefit-problem-aware/","markdown_url":null,"title":"Test homepage hero copy angles (benefit, problem-aware, outcome, feature)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Run several positioning angles against the control; outcome-led, specific copy tends to win.","control":null,"variant":null,"summary":"Run several positioning angles against the control; outcome-led, specific copy tends to win.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1999449153957466495","source_name":null,"brand":null},{"slug":"added-prominent-60-day-guarantee-badge-below-add","url":"https://liftarchive.com/test/added-prominent-60-day-guarantee-badge-below-add/","markdown_url":"https://liftarchive.com/test/added-prominent-60-day-guarantee-badge-below-add/index.md","title":"Guarantee badge below add to cart: +14.50% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Added a prominent 60-day guarantee badge below the add-to-cart button","control":"The product page had no guarantee near the buy button. The 60-day guarantee was only mentioned in the footer, near the terms and conditions.","variant":"A large, high-contrast guarantee badge sat directly under add to cart. It used a short heading plus one line promising a full refund within the guarantee window.","summary":"Showing the store's 60-day guarantee as a bold badge under the add to cart button lifted conversion rate by 14.50%. Dave Diederen ran this test, and revenue per visitor rose 14.14%, an estimated A$84,032 a month. The guarantee already existed but had been hidden in the footer.","result":{"headline":"+14.50% conversion rate","metrics":["+14.50% conversion rate (4.52% to 5.18%), estimated at +1,278 orders a month. The range shown was +3% to +28%.","+14.14% revenue per visitor (A$3.05 to A$3.48), estimated at +A$84,032 a month.","+14.69% profit per visitor (A$2.32 to A$2.66), estimated at +A$66,312 a month.","Average order value: no change, so the gain came from more buyers.","A second design (Guarantee V1) also beat control but by less: 4.72% conversion and A$3.21 revenue per visitor."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1998799873114780149","source_name":null,"brand":null},{"slug":"hide-scrolling-marquee-text-bar","url":"https://liftarchive.com/test/hide-scrolling-marquee-text-bar/","markdown_url":null,"title":"Hide the scrolling marquee text bar","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons","Product cards & quick add","Announcement bars"],"element_slugs":["usp-bar","product-cards","announcement-bar"],"change":"Marquees with filler like \"Handmade with love\" add distraction and push the product grid and CTA below the fold, especially on mobile.","control":null,"variant":null,"summary":"Marquees with filler like \"Handmade with love\" add distraction and push the product grid and CTA below the fold, especially on mobile.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1998724380914848137","source_name":null,"brand":null},{"slug":"raised-shipping-price-tested-6-95-7-95","url":"https://liftarchive.com/test/raised-shipping-price-tested-6-95-7-95/","markdown_url":"https://liftarchive.com/test/raised-shipping-price-tested-6-95-7-95/index.md","title":"Raising shipping to $7.95: +1.57% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Raised the shipping price (tested $6.95 and $7.95 against control)","control":"Shoppers paid the store's existing shipping fee. The control price is not shown in the screenshot.","variant":"Two higher shipping prices were tested in separate groups: $6.95 and $7.95. Prices appear to be in Australian dollars.","summary":"Raising the shipping fee to $7.95 lifted revenue per visitor by 1.57%, an estimated A$20,478 a month, with no change in conversion rate. Dave Diederen tested $6.95 and $7.95 against the current price. The $6.95 group performed about the same as control.","result":{"headline":"+1.57% revenue per visitor","metrics":["Conversion rate: no change (8.25% control vs 8.17% at $7.95). The tool still estimated about 153 fewer orders a month, so it is worth watching.","+1.57% revenue per visitor at $7.95 (A$6.97 to A$7.08), estimated at +A$20,478 a month.","+2.21% profit per visitor at $7.95 (A$3.63 to A$3.71), estimated at +A$14,958 a month.","+2.59% average order value (A$84.47 to A$86.66), mostly from the higher fee itself.","The $6.95 group was flat against control on every metric shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1998361996308480412","source_name":null,"brand":null},{"slug":"added-category-filter-section-homepage-no-text-above","url":"https://liftarchive.com/test/added-category-filter-section-homepage-no-text-above/","markdown_url":"https://liftarchive.com/test/added-category-filter-section-homepage-no-text-above/index.md","title":"Homepage category filter, no text above: +8.08% revenue/visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Added a category filter section to the homepage with no text above it","control":"The homepage had no category filter section.","variant":"A category filter section was added to the homepage with no text above it. A third group got the filter with heading text above it.","summary":"Adding a category filter section to the homepage, with no heading text above it, lifted revenue per visitor by 8.08%. Dave Diederen ran this three-way test, where the winner also raised conversion by 6.37%. A version with the filter plus text above it also beat control, but by less.","result":{"headline":"+8.08% revenue per visitor","metrics":["+8.08% revenue per visitor (A$6.62 to A$7.16), estimated at +A$165,018 a month.","+6.37% conversion rate (6.35% to 6.75%), estimated at +1,246 orders a month.","+1.62% average order value (A$104.32 to A$106.01), a small change with a wide range.","The filter-with-text version also improved on control (6.59% conversion, A$6.98 revenue per visitor) but trailed the no-text version.","Profit per visitor was not available because cost data was not entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1997396091520569375","source_name":null,"brand":null},{"slug":"added-category-filter-section-homepage","url":"https://liftarchive.com/test/added-category-filter-section-homepage/","markdown_url":"https://liftarchive.com/test/added-category-filter-section-homepage/index.md","title":"Category filter section on the homepage: +7.09% revenue/visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Added a category filter section to the homepage","control":"The homepage had no category filter section.","variant":"A category filter section was added to the homepage. The winning group was labelled Group C, with the rest of its name hidden in the screenshot.","summary":"Adding a category filter section to the homepage lifted revenue per visitor by 7.09% and conversion by 5.33%. Dave Diederen ran this test and estimated about 1,017 extra orders a month. Projected yearly revenue gain was about $1.7M.","result":{"headline":"+7.09% revenue per visitor","metrics":["+5.33% conversion rate, estimated at +1,017 orders a month.","+7.09% revenue per visitor, estimated at +$141,401 a month.","+1.68% average order value, a small lift on top of more orders.","Projected yearly impact of about +$1,696,812 in revenue. This is a projection, not a measured total."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1997274824616423691","source_name":null,"brand":null},{"slug":"replace-homepage-section-tabbed-best-sellers-layout","url":"https://liftarchive.com/test/replace-homepage-section-tabbed-best-sellers-layout/","markdown_url":null,"title":"Replace a homepage section with a tabbed Best Sellers layout","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Headlines, product titles & copy","Variant, size & option selectors","Bestseller badges & product labels","Layout, fonts & visual design"],"element_slugs":["headlines-copy","variant-selector","badges-labels","layout-design"],"change":"Tabs for Best Sellers/New/categories, best seller badges, short descriptions, visible swatches and a CTA to the full collection; reported wins across 4 brands.","control":null,"variant":null,"summary":"Tabs for Best Sellers/New/categories, best seller badges, short descriptions, visible swatches and a CTA to the full collection; reported wins across 4 brands.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1996912448490643717","source_name":null,"brand":null},{"slug":"added-collection-page-banner-social-proof-offer-plus","url":"https://liftarchive.com/test/added-collection-page-banner-social-proof-offer-plus/","markdown_url":"https://liftarchive.com/test/added-collection-page-banner-social-proof-offer-plus/index.md","title":"Collection page banner with social proof: up to +6% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Countdown timers","Headlines, product titles & copy","Filters, sorting & site search","Collection banners & headers"],"element_slugs":["social-proof","countdown-timer","headlines-copy","filters-search","collection-banner"],"change":"Added a collection page banner with social proof, offer plus countdown, description and category filters","control":"The collection page had no dedicated banner at the top. Products started with little context or reassurance above them.","variant":"An above-the-fold banner was added with social proof, such as reviews or units sold. It also had an offer with a countdown during promotions, or a short collection description otherwise, plus category filters.","summary":"Adding an above-the-fold banner to collection pages lifted conversion by up to 6% and revenue per visitor by up to 6.4%. Dave Diederen shared results from two stores using a 4-part banner: social proof, an offer with countdown or a short description, and category filters. Each test had a second variant that won by much less.","result":{"headline":"+6.4% revenue per visitor","metrics":["Store 1, \"With New Banner\": +5.97% conversion (11.0% to 11.6%), +6.39% revenue per visitor (A$10.48 to A$11.15), +6.13% profit per visitor, and no change in order value. Estimated at +A$38,859 a month.","Store 1, second banner version: only +1.2% conversion.","Store 2, \"Testimonial\": +4.86% conversion (1.41% to 1.48%), +3.41% revenue per visitor and +3.77% profit per visitor. Estimated at +$35,742 a month.","Store 2 average order value fell 1.39% with the testimonial, a small negative to watch. The \"Benefits\" version gained only +1.2% conversion.","Neither winner was conclusive: the chance of beating control was 92% and 86%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1995900774879297609","source_name":null,"brand":null},{"slug":"realigned-collection-page-product-cards-highlighted-flavour-names","url":"https://liftarchive.com/test/realigned-collection-page-product-cards-highlighted-flavour-names/","markdown_url":"https://liftarchive.com/test/realigned-collection-page-product-cards-highlighted-flavour-names/index.md","title":"Cleaner collection product cards: $43,115/month forecast lift","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Realigned collection page product cards, highlighted flavour names","control":"Product cards had uneven spacing, small flavour text squeezed under the title, and star ratings with review counts stacked between the price and the Add to Cart button.","variant":"Cards got consistent spacing and hierarchy, with each flavour name shown in a coloured pill under the title. In the screenshot, the star ratings and review counts no longer appear on the cards.","summary":"Realigning the product cards on a collection page and highlighting each flavour name produced a forecasted $43,115 per month in extra revenue. Oliver Kenyon ran this test for an energy drink brand and reported more product page views and a higher conversion rate.","result":{"headline":"$43,115/month","metrics":["Revenue: a forecasted $43,115 per month, or $517,380 per year. This is a projection, not measured revenue.","Product page views went up, so more shoppers clicked through from the grid. The exact lift was not shared.","Conversion rate went up. The size of the lift was not shared.","Revenue per visitor, AOV and sample size were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-12-01","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1995580645729575187","source_name":null,"brand":null},{"slug":"test-higher-shipping-price","url":"https://liftarchive.com/test/test-higher-shipping-price/","markdown_url":null,"title":"Test a higher shipping price","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Raising shipping cost often beats lowering it and is straight profit; step up $1 per test group.","control":null,"variant":null,"summary":"Raising shipping cost often beats lowering it and is straight profit; step up $1 per test group.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-12-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1995462892175401251","source_name":null,"brand":null},{"slug":"rewrote-money-back-guarantee-section-bold-headline-benefit","url":"https://liftarchive.com/test/rewrote-money-back-guarantee-section-bold-headline-benefit/","markdown_url":"https://liftarchive.com/test/rewrote-money-back-guarantee-section-bold-headline-benefit/index.md","title":"Rewritten money-back guarantee section: +12.71% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["guarantee","headlines-copy"],"change":"Rewrote the money-back guarantee section with a bold headline and benefit-driven copy","control":"The product page used the store's original money-back guarantee section. The screenshots don't show its design or wording.","variant":"The winning version (Guarantee V2) rewrote the section with a bold headline and copy focused on the buyer's benefit. A separate first rewrite (Guarantee V1) also ran in the test.","summary":"Rewriting the product page money-back guarantee section with a bold headline and benefit-led copy lifted revenue per visitor by 12.71%. Dave Diederen ran this as a three-way test, and the second guarantee version beat both the control and the first rewrite.","result":{"headline":"+12.71% revenue per visitor (+A$71,466/month)","metrics":["Revenue per visitor: +12.71% (A$2.87 to A$3.23), estimated at about A$71,466 more per month.","Conversion rate: +12.07% (4.29% to 4.80%), an estimated 1,014 more orders a month.","Profit per visitor: +13.06% (A$2.18 to A$2.47), so the gain held up after costs.","Average order value: no change (A$66.89 vs A$67.28). The lift came from more people buying, not bigger baskets.","Guarantee V1 also beat control by about 8% on revenue per visitor, but V2 had the higher chance of being best (64% vs 30%)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1994829876562661552","source_name":null,"brand":null},{"slug":"add-category-filter-directly-under-homepage-hero","url":"https://liftarchive.com/test/add-category-filter-directly-under-homepage-hero/","markdown_url":null,"title":"Add a category filter directly under the homepage hero","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Filters, sorting & site search"],"element_slugs":["hero","filters-search"],"change":"Let shoppers filter products from the homepage without scrolling, with a CTA to the matching category page.","control":null,"variant":null,"summary":"Let shoppers filter products from the homepage without scrolling, with a CTA to the matching category page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-11-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1994032266289295564","source_name":null,"brand":null},{"slug":"added-tabbed-collection-sections-live-loaded-products-above","url":"https://liftarchive.com/test/added-tabbed-collection-sections-live-loaded-products-above/","markdown_url":null,"title":"Added tabbed collection sections with live-loaded products above the fold on the homepage","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"Added tabbed collection sections with live-loaded products above the fold on the homepage","control":null,"variant":null,"summary":null,"result":{"headline":"Higher CVR across 4 brands","metrics":["More click-throughs","More product views","More conversions"]},"direction":"won","metric":"click-through rate","quantified":false,"evidence":"ab-test","date":"2025-11-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1994013334237012058","source_name":null,"brand":null},{"slug":"added-countdown-timer-collection-page-banner","url":"https://liftarchive.com/test/added-countdown-timer-collection-page-banner/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-collection-page-banner/index.md","title":"Countdown timer in collection banner: +1.3% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Countdown timers","Collection banners & headers"],"element_slugs":["countdown-timer","collection-banner"],"change":"Added a countdown timer to the collection page banner","control":"Collection pages showed a sale banner with the offer, such as a Buy One, Get One Free promotion, and no timer.","variant":"The same banner gained a countdown timer strip naming the sale and showing the time left. It appeared on every collection page and wasn't a popup.","summary":"Adding a countdown timer to the collection page banner raised revenue by 1.3%, which Dave Diederen says came to nearly $10K a month for a mid-size brand. They report $161K in extra revenue over six months of running the change.","result":{"headline":"+1.3% revenue","metrics":["Revenue: +1.3%, which the post puts at nearly $10K a month.","Total: $161K in extra revenue, reported after six months of running.","Conversion rate, revenue per visitor, AOV and sample size were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1993726445785387429","source_name":null,"brand":"Mid-size brand"},{"slug":"show-promo-savings-cart","url":"https://liftarchive.com/test/show-promo-savings-cart/","markdown_url":null,"title":"Show promo savings in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Surface \"You saved $X\" and bundle math in the cart so the deal stays visible and the price is anchored as a win.","control":null,"variant":null,"summary":"Surface \"You saved $X\" and bundle math in the cart so the deal stays visible and the price is anchored as a win.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-11-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1993651083491852658","source_name":null,"brand":null},{"slug":"removed-shop-pay-buy-now-button-added-payment","url":"https://liftarchive.com/test/removed-shop-pay-buy-now-button-added-payment/","markdown_url":"https://liftarchive.com/test/removed-shop-pay-buy-now-button-added-payment/index.md","title":"Swapped Shop Pay button for payment icons: $44,562/month forecast","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Removed Shop Pay Buy Now button, added payment icons under Add to Cart","control":"The cart drawer showed a secondary Shop Pay express button alongside the main button, so shoppers had two ways to pay.","variant":"The Shop Pay button was removed, leaving one main button. A row of accepted payment logos (Visa, Mastercard, Amex, Apple Pay, Google Pay, PayPal and others) sat directly below it.","summary":"Removing the secondary Shop Pay \"Buy Now\" button and showing payment icons under the main button produced a forecasted $44,562 per month. Oliver Kenyon reports a higher add to cart rate and conversion rate after the change.","result":{"headline":"$44,562/month","metrics":["Revenue: a forecasted $44,562 per month, or $534,744 per year. This is a projection, not measured revenue.","Add to cart rate went up. The size of the lift was not shared.","Conversion rate went up. The size of the lift was not shared.","Revenue per visitor, AOV and sample size were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-25","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1993264739351191660","source_name":null,"brand":null},{"slug":"raised-free-shipping-threshold-165","url":"https://liftarchive.com/test/raised-free-shipping-threshold-165/","markdown_url":"https://liftarchive.com/test/raised-free-shipping-threshold-165/index.md","title":"Free shipping threshold raised to $165: +6.27% profit per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Raised the free shipping threshold to $165","control":"The store's existing free shipping threshold. The post and dashboard don't state what it was.","variant":"Two arms raised the free shipping threshold, one to $125 and one to $165. The dashboard reports results in Australian dollars.","summary":"Raising the free shipping threshold to $165 lifted profit per visitor by 6.27% in an early read. Dave Diederen tested $125 and $165 against the store's existing threshold, and only the $165 arm came out ahead.","result":{"headline":"+5.79% revenue per visitor","metrics":["Profit per visitor: +6.27% for $165 (A$1.74 to A$1.84), estimated at A$47,848 more per month.","Conversion rate: +6.29% for $165 (3.12% to 3.32%), an estimated 863 more orders a month.","Revenue per visitor: +5.79% for $165 (A$3.00 to A$3.17).","Average order value: no change (A$96.09 vs A$95.64). Shoppers didn't add more to reach the higher threshold yet.","The $125 arm did worse than control on conversion, revenue and profit per visitor (for example A$2.85 vs A$3.00 revenue per visitor)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1992926181184741830","source_name":null,"brand":null},{"slug":"top-6-review-style-advertorial-landing-page-behind","url":"https://liftarchive.com/test/top-6-review-style-advertorial-landing-page-behind/","markdown_url":null,"title":"'Top 6' review-style advertorial landing page behind the ad","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Comparison charts & tables","Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","comparison-chart","advertorials-listicles","how-it-works-results"],"change":"Test sending ad traffic to a third-party-style listicle ('2025's Top Collagen Supplements') with tabs for Benefits / Key Ingredients / Top 6, a 'what you will learn' checklist and cited sources, instead of a PDP. A comparison format suits shoppers already shopping the category.","control":null,"variant":null,"summary":"Test sending ad traffic to a third-party-style listicle ('2025's Top Collagen Supplements') with tabs for Benefits / Key Ingredients / Top 6, a 'what you will learn' checklist and cited sources, instead of a PDP. A comparison format suits shoppers already shopping the category.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-11-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1992918657861816439","source_name":null,"brand":null},{"slug":"added-brand-aligned-scarcity-text-below-add-cart","url":"https://liftarchive.com/test/added-brand-aligned-scarcity-text-below-add-cart/","markdown_url":"https://liftarchive.com/test/added-brand-aligned-scarcity-text-below-add-cart/index.md","title":"Honest scarcity note on product page: $44,751/month forecast","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Added brand-aligned scarcity text below Add to Cart on PDP","control":"The product page showed the gallery, title, reviews, price, delivery estimate and the main button, with no message about limited stock.","variant":"A small boxed note with a warning icon was added below the button and payment icons. It said that once an item sells out, there's no promise it will be made again.","summary":"Adding a short, honest scarcity message under the buy button on product pages produced a forecasted $44,751 per month. Oliver Kenyon ran this for a brand built around limited runs, and reports a higher add to cart rate and revenue per user.","result":{"headline":"$44,751/month forecasted","metrics":["Revenue: a forecasted $44,751 per month. This is a projection, not measured revenue.","Add to cart rate went up. The size of the lift was not shared.","Revenue per user went up. The size of the lift was not shared.","Conversion rate, AOV and sample size were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-20","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1991535757157151195","source_name":null,"brand":null},{"slug":"add-3-step-how-works-section-pdp","url":"https://liftarchive.com/test/add-3-step-how-works-section-pdp/","markdown_url":null,"title":"Add a 3-step \"How It Works\" section to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"Numbered steps with short copy and a setup-time claim remove complexity fears for big-ticket products.","control":null,"variant":null,"summary":"Numbered steps with short copy and a setup-time claim remove complexity fears for big-ticket products.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-11-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1991114231249297631","source_name":null,"brand":null},{"slug":"added-best-seller-badges","url":"https://liftarchive.com/test/added-best-seller-badges/","markdown_url":"https://liftarchive.com/test/added-best-seller-badges/index.md","title":"Best Seller badges: +7.21% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels"],"element_slugs":["badges-labels"],"change":"Added Best Seller badges","control":"Products appeared on the collection page without a Best Seller badge.","variant":"Selected products carried a Best Seller badge. The exact design and placement were not shown.","summary":"Adding Best Seller badges to products lifted revenue per visitor by 7.21% and conversion rate by 7.51%. Dave Diederen ran the test, and the winning badge version is now live on the site.","result":{"headline":"+7.21% revenue per visitor","metrics":["Revenue per visitor: +7.21%, estimated at about £31,496 more per month.","Conversion rate: +7.51%, estimated at about 691 more orders per month.","Average order value: no change. The gain came from more people buying.","Projected annual impact: about £377,952 in revenue."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1989377797249528280","source_name":null,"brand":null},{"slug":"add-timeline-expectation-map-supplement-pdps","url":"https://liftarchive.com/test/add-timeline-expectation-map-supplement-pdps/","markdown_url":null,"title":"Add a timeline expectation map to supplement PDPs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Show when results arrive (week 1, month 2, month 3) to de-risk the purchase and set retention expectations.","control":null,"variant":null,"summary":"Show when results arrive (week 1, month 2, month 3) to de-risk the purchase and set retention expectations.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-11-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1988939916085174355","source_name":null,"brand":null},{"slug":"gift-wrapping-upsell-prompt-inside-cart","url":"https://liftarchive.com/test/gift-wrapping-upsell-prompt-inside-cart/","markdown_url":"https://liftarchive.com/test/gift-wrapping-upsell-prompt-inside-cart/index.md","title":"Gift wrap upsell in the cart: $58,860/month forecast","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Free gifts & gift with purchase"],"element_slugs":["upsells","free-gift"],"change":"Gift wrapping upsell prompt inside the cart","control":"The cart drawer showed the product, quantity controls, and Continue Shopping and Go to Checkout buttons. Gift wrap existed on the store but wasn't offered in the cart.","variant":"A \"Buying for someone else?\" block was added above the buttons, with a gift wrap image, a £6 price and its own Add to Cart button.","summary":"Adding a gift wrap upsell inside the cart produced a forecasted $58,860 per month. Oliver Kenyon built it after survey answers showed customers wanted gift wrap but couldn't find it, and reports higher AOV and gift wrap attach rate.","result":{"headline":"+$58,860 per month","metrics":["Revenue: a forecasted $58,860 per month, or $706,320 per year according to the post. This is a projection, not measured revenue.","Average order value went up. The size of the lift was not shared.","Gift wrap attach rate went up. The exact rate was not shared.","Conversion rate and sample size were not shared."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":"2025-11-11","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1988179332833935494","source_name":null,"brand":null},{"slug":"added-30-day-money-back-guarantee-under-checkout","url":"https://liftarchive.com/test/added-30-day-money-back-guarantee-under-checkout/","markdown_url":"https://liftarchive.com/test/added-30-day-money-back-guarantee-under-checkout/index.md","title":"Money-back guarantee under checkout button: +18% revenue per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Added \"30-day money-back guarantee\" under the checkout button","control":"The cart showed the subtotal with the original and sale price, then the Checkout button, with nothing underneath.","variant":"A single line with a checkmark badge reading \"30 Day Money Back Guarantee\" was added directly under the Checkout button.","summary":"Adding a \"30 Day Money Back Guarantee\" line under the cart's checkout button lifted revenue per visitor by 18% over 30 days. Dave Diederen ran it as a three-way test, and the guarantee line also beat a version with payment icons.","result":{"headline":"+18% revenue per visitor","metrics":["Revenue per visitor: +18% (£1.76 to £2.07), estimated at about £68,640 more per month.","Conversion rate: +17% (3.77% to 4.41%), an estimated 1,390 more orders a month.","Average order value: no change (£46.63 vs £47.03). The gain came from more people checking out.","A third arm with payment icons under the button also beat control (£1.92 revenue per visitor, 4.22% conversion) but trailed the guarantee.","Profit per visitor was not available because cost data wasn't entered."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1987127966510555222","source_name":null,"brand":null},{"slug":"showed-free-shipping-cart-as-line-item-discount","url":"https://liftarchive.com/test/showed-free-shipping-cart-as-line-item-discount/","markdown_url":"https://liftarchive.com/test/showed-free-shipping-cart-as-line-item-discount/index.md","title":"Free shipping shown as a cart line item: +1.60% revenue per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","pricing-discounts"],"change":"Showed free shipping in the cart as a line-item discount next to the crossed-out original price","control":"The cart summary showed the subtotal with a crossed-out original price, the Checkout button and a money-back guarantee line. Shipping wasn't listed.","variant":"A \"Shipping: FREE\" line was added above the subtotal, so the free shipping reads like a saving in the order breakdown.","summary":"Showing free shipping as its own line in the cart summary lifted revenue per visitor by 1.60% and conversion rate by 2.96%. Dave Diederen ran the test and estimates it at about 478 more orders and $15,242 more revenue a month.","result":{"headline":"+1.60% revenue per visitor","metrics":["Revenue per visitor: +1.60% ($1.79 to $1.82), estimated at about $15,242 more per month.","Conversion rate: +2.96% (3.03% to 3.12%), an estimated 478 more orders a month.","AOV and sample size were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1985678422329221457","source_name":null,"brand":null},{"slug":"showed-social-proof-featuring-both-women-men-instead","url":"https://liftarchive.com/test/showed-social-proof-featuring-both-women-men-instead/","markdown_url":"https://liftarchive.com/test/showed-social-proof-featuring-both-women-men-instead/index.md","title":"Social proof with women and men: +6.95% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Showed social proof featuring both women and men instead of women only","control":"The product page had no social proof section at all. A second variant added social proof featuring women only.","variant":"The winning variant added social proof featuring both women and men. Everything else on the page stayed the same.","summary":"Showing social proof that featured both women and men on the product page lifted conversion rate by 6.95% against a page with no social proof. Dave Diederen ran this three-way test for a DTC brand, and the women-only version landed close to control. Revenue per visitor rose 7.83% and profit per visitor 7.94% for the mixed version.","result":{"headline":"+7.83% revenue per visitor","metrics":["Conversion rate: +6.95% for women and men vs control (4.54% to 4.85%). The interval shown runs from -4% to +19%, so the lift was not yet certain.","Revenue per visitor: +7.83% (£1.72 to £1.86). Shoppers who saw the mixed proof spent more per visit.","Profit per visitor: +7.94% (£1.22 to £1.32), the metric the test was judged on.","Women-only social proof was nearly flat vs control: 4.63% conversion and £1.73 revenue per visitor.","Average order value: no change (about £38 in every group). The gain came from more orders, not bigger baskets."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1985316024724701325","source_name":null,"brand":"DTC brand"},{"slug":"add-benefit-bullets-hero-answer-survey-objections","url":"https://liftarchive.com/test/add-benefit-bullets-hero-answer-survey-objections/","markdown_url":"https://liftarchive.com/test/add-benefit-bullets-hero-answer-survey-objections/index.md","title":"Objection-busting benefits in PDP hero: +15.23% profit per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section","Post-purchase surveys"],"element_slugs":["usp-bar","hero","post-purchase-survey"],"change":"Add benefit bullets in the hero that answer survey objections","control":"The product page hero showed the product without benefits that addressed common buyer doubts.","variant":"The hero added benefits that answered three survey objections: whether the product is durable, whether it is the official version, and whether it protects the phone camera.","summary":"Adding benefit points to the product page hero, written to answer objections from customer surveys, lifted profit per visitor by 15.23%. Kasper Dolk ran this test for a client and reported it as worth about $763,679 in extra profit per year. Conversion rate rose 12.23% and revenue per visitor 16.32%.","result":{"headline":"+$763,679.14 profit/year","metrics":["Profit per visitor: +15.23% (€1.05 to €1.21). This was the main metric, though the interval shown runs from -2% to +36%.","Conversion rate: +12.23% (1.62% to 1.81%), with a 97% probability to beat control. More visitors placed an order.","Revenue per visitor: +16.32% (€1.43 to €1.66).","Average order value: +3.65% (€88.45 to €91.68), a small rise with a wide interval.","Add to cart rate +2.26% and checkout begin rate +7.95%. The bigger gain came after the cart, not at the add-to-cart step."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-11-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1985282070109925457","source_name":null,"brand":null},{"slug":"benefits-first-hero-vs-control-hero","url":"https://liftarchive.com/test/benefits-first-hero-vs-control-hero/","markdown_url":"https://liftarchive.com/test/benefits-first-hero-vs-control-hero/index.md","title":"Benefits-first hero: +14.41% conversion, +21.97% profit/visitor","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Variant, size & option selectors"],"element_slugs":["hero","headlines-copy","variant-selector"],"change":"Benefits-first hero vs control hero","control":"The original hero, without the benefits-first layout. The post does not show the page itself.","variant":"A hero labelled \"Benefits-first Hero\" that opens with what the customer gets. The exact copy and design were not shared.","summary":"Leading the hero with customer benefits lifted conversion rate by 14.41% and profit per visitor by 21.97%. Kasper Dolk ran the test and shared it while waiting for it to reach 95% significance. Revenue per visitor rose 23.05% and average order value 7.55%.","result":{"headline":"Revenue per visitor +23.05% (€1.20 to €1.47)","metrics":["Conversion rate: +14.41% (1.38% to 1.58%), with a 94% probability to beat control. Promising, but short of the usual 95% bar.","Profit per visitor: +21.97% (€0.88 to €1.07), the main metric. Kasper Dolk projected about €843,444 extra profit per year.","Revenue per visitor: +23.05% (€1.20 to €1.47).","Average order value: +7.55% (€86.83 to €93.39), with an interval from -9% to +27%, so this part is uncertain.","Add to cart +2.33% and checkout begin rate +8.36%. Most of the gain showed up after add-to-cart."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-31","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1984251543886184569","source_name":null,"brand":null},{"slug":"added-bundle-builder","url":"https://liftarchive.com/test/added-bundle-builder/","markdown_url":"https://liftarchive.com/test/added-bundle-builder/index.md","title":"Bundle builder on product page: +14.11% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Added a bundle builder","control":"The original bundle setup. The post does not show what it looked like.","variant":"A bundle builder that lets shoppers put together their own bundle. The design and discount levels were not shared.","summary":"Adding a bundle builder lifted revenue per visitor by 14.11%, worth about $13,011 per month. Dave Diederen ran the test and the bundle builder won. Conversion rate rose 7.26% and average order value 6.39%.","result":{"headline":"+14.11% revenue per visitor","metrics":["Revenue per visitor: +14.11%, about +$13,011 per month. Each visit was worth noticeably more.","Profit per visitor: +15.14%, about +$8,799 per month, so the extra revenue was not eaten by discounts.","Conversion rate: +7.26%, about 103 more orders per month.","Average order value: +6.39%. Shoppers bought more items per order.","Projected annual impact: +$156,132 revenue and +$105,588 profit."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-31","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1984228864642453982","source_name":null,"brand":null},{"slug":"test-offer-structure-subscription-options-discount-depth-buy","url":"https://liftarchive.com/test/test-offer-structure-subscription-options-discount-depth-buy/","markdown_url":null,"title":"Test offer structure: subscription options and discount depth in buy boxes","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Shipping & delivery messaging","Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["shipping-messaging","pricing-discounts","subscriptions"],"change":"Keep SKUs the same but test subscription vs one-time prominence, discount depth, and shipping info inside vs outside buy boxes.","control":null,"variant":null,"summary":"Keep SKUs the same but test subscription vs one-time prominence, discount depth, and shipping info inside vs outside buy boxes.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1983504093248405677","source_name":null,"brand":null},{"slug":"updated-product-images","url":"https://liftarchive.com/test/updated-product-images/","markdown_url":"https://liftarchive.com/test/updated-product-images/index.md","title":"Updated product images: +5.59% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Updated the product images","control":"The product page with its original images.","variant":"The same page with updated product images. The new images themselves were not shown.","summary":"Updating the product images lifted revenue per visitor by 5.59% and conversion rate by 5.09%. Dave Diederen ran this test right after a full page redesign on the same store lost badly. Profit per visitor rose 5.57%, and average order value did not change.","result":{"headline":"+5.59% revenue per visitor","metrics":["Revenue per visitor: +5.59% ($1.22 to $1.29), about +$24,347 per month. The interval runs from -9% to +22%.","Conversion rate: +5.09% (1.49% to 1.57%), about 270 more orders per month.","Profit per visitor: +5.57% ($1.04 to $1.10).","Average order value: no change ($81.99 vs $82.38).","For contrast, the earlier full-page redesign dropped conversion 71.26% and revenue per visitor 67.45%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1983225996804325865","source_name":null,"brand":null},{"slug":"shrank-top-section-collection-pages-so-products-show","url":"https://liftarchive.com/test/shrank-top-section-collection-pages-so-products-show/","markdown_url":"https://liftarchive.com/test/shrank-top-section-collection-pages-so-products-show/index.md","title":"Shorter collection page header: +$45,982/month (forecast)","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"Shrank the top section of collection pages so products show above the fold","control":"On mobile, a long collection heading, two lists of category links, a long block of text and shipping notes all sat above the filter bar and products.","variant":"The top section was condensed to a short line of text that can be expanded, with filter and sort placed right above the product grid. Products appeared on the first screen.","summary":"Shrinking the top section of collection pages so products show sooner was forecast to add $45,982 per month. Oliver Kenyon ran the test after seeing shoppers leave before they reached a product. The forecast comes to $551,784 per year.","result":{"headline":"+$45K/month","metrics":["Revenue: +$45,982 per month, forecast. This was the headline figure shared.","Annual forecast: $551,784.","Product impressions and revenue per session went up, according to Oliver Kenyon. Exact figures were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-28","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1983175841220636880","source_name":null,"brand":null},{"slug":"added-new-collection-page-banner","url":"https://liftarchive.com/test/added-new-collection-page-banner/","markdown_url":"https://liftarchive.com/test/added-new-collection-page-banner/index.md","title":"New collection page banner: +5.98% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers"],"element_slugs":["collection-banner"],"change":"Added a new collection page banner","control":"The collection page without the new banner.","variant":"The collection page with a new banner added. The banner design and message were not shared.","summary":"Adding a new banner to a collection page lifted revenue per visitor by 5.98%, about $36,785 per month. Dave Diederen ran the test and the version with the new banner won. Conversion rate rose 5.65% and order value did not change.","result":{"headline":"+5.98% revenue per visitor","metrics":["Revenue per visitor: +5.98%, about +$36,785 per month.","Conversion rate: +5.65%, about 362 more orders per month.","Profit per visitor: +5.64%, about +$20,720 per month.","Average order value: no change. The lift came from more people buying.","Projected annual impact: +$441,420 revenue and +$248,640 profit."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1982039438038540354","source_name":null,"brand":null},{"slug":"added-2-benefit-words-product-title-sweat-proof","url":"https://liftarchive.com/test/added-2-benefit-words-product-title-sweat-proof/","markdown_url":"https://liftarchive.com/test/added-2-benefit-words-product-title-sweat-proof/index.md","title":"Two clarifying words in the product title: +4.04% profit/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Headlines, product titles & copy"],"element_slugs":["usp-bar","headlines-copy"],"change":"Added 2 benefit words to the product title (e.g. \"Sweat-Proof\")","control":"The original product title, without the added words.","variant":"The title with two extra words. The test group in the dashboard is labelled \"With Saw Palmetto In Title\". The post gave \"Sweat-Proof\" only as an example of the idea.","summary":"Adding two clarifying words to a product title lifted profit per visitor by 4.04%, which projects to about $267,576 extra profit a year. Dave Diederen ran the test for a client brand. Conversion rate rose 3.02% and order value did not change.","result":{"headline":"+$267,576 extra profit","metrics":["Profit per visitor: +4.04% ($1.76 to $1.83), about +$22,298 per month. The $267,576 figure is that monthly gain projected over 12 months.","Conversion rate: +3.02% (3.94% to 4.06%), about 373 more orders per month.","Revenue per visitor: +3.96% ($1.89 to $1.96).","Average order value: no change ($47.82 vs $48.25).","All intervals ran from below zero (about -6% to -9%) to well above, so the lift is not certain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1981677051301274036","source_name":null,"brand":null},{"slug":"mobile-menu-reordered-rps-best-sellers-slider","url":"https://liftarchive.com/test/mobile-menu-reordered-rps-best-sellers-slider/","markdown_url":"https://liftarchive.com/test/mobile-menu-reordered-rps-best-sellers-slider/index.md","title":"Mobile menu sorted by revenue + Best Sellers: +$48,607/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Subscriptions & subscribe-and-save","Navigation & mega menus"],"element_slugs":["subscriptions","menu"],"change":"Mobile menu reordered by RPS with Best Sellers slider","control":"The mobile menu was a plain list: Shop, Lifestyle, Success Stories, Articles & Recipes, Members Area, Contact Us, log in and cart.","variant":"A Best Sellers slider with product images and star ratings sat at the top, under search. Menu items were reordered by revenue per session, with Members Area moved up and Success Stories moved down.","summary":"Reordering the mobile menu by revenue per session and adding a Best Sellers slider at the top was forecast to add $48,607 per month. Oliver Kenyon ran the test after data showed high-earning categories were buried lower in the menu. The forecast comes to $583,284 per year.","result":{"headline":"+$48,607 per month","metrics":["Revenue: +$48,607 per month, forecast.","Annual forecast: $583,284.","Revenue per session and product engagement went up, according to Oliver Kenyon. Exact percentages were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-21","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1980579241390424067","source_name":null,"brand":null},{"slug":"build-mix-match-bundle-builder-across-different-products","url":"https://liftarchive.com/test/build-mix-match-bundle-builder-across-different-products/","markdown_url":null,"title":"Build a mix-and-match bundle builder across different products","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Variant, size & option selectors"],"element_slugs":["bundles","variant-selector"],"change":"Let customers combine different products (not just variants) into one custom bundle on a single PDP.","control":null,"variant":null,"summary":"Let customers combine different products (not just variants) into one custom bundle on a single PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1980302996404855262","source_name":null,"brand":null},{"slug":"anchor-price-against-cost-alternatives","url":"https://liftarchive.com/test/anchor-price-against-cost-alternatives/","markdown_url":null,"title":"Anchor price against the cost of alternatives","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Show alternatives' costs and downsides (e.g. $199 vs laser $2,500 vs waxing $3,120 over 4 years).","control":null,"variant":null,"summary":"Show alternatives' costs and downsides (e.g. $199 vs laser $2,500 vs waxing $3,120 over 4 years).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1980265272088182939","source_name":null,"brand":null},{"slug":"add-how-you-ll-feel-timeline-section-pdp","url":"https://liftarchive.com/test/add-how-you-ll-feel-timeline-section-pdp/","markdown_url":"https://liftarchive.com/test/add-how-you-ll-feel-timeline-section-pdp/index.md","title":"'How you'll feel' timeline on PDP: +14% conversion (unconfirmed)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy","Benefit, problem, how-it-works & results sections","Post-purchase surveys"],"element_slugs":["guarantee","headlines-copy","how-it-works-results","post-purchase-survey"],"change":"Add a 'how you'll feel' timeline section to the PDP","control":"The product page without a results timeline.","variant":"A new section with a headline in the customer's own words, a day-by-day timeline of how they feel, and a 30-day risk-free guarantee at the bottom.","summary":"Adding a timeline to the product page that shows how customers feel after taking a supplement lifted conversion rate by 14%. Kasper Dolk ran the test for a supplement brand and was still waiting to confirm the result. The section was built from survey objections about whether it works, scams and price.","result":{"headline":"CVR +14%","metrics":["Conversion rate: +14%, on what Kasper Dolk described as a good amount of traffic and orders.","No other metrics were shared, so the effect on revenue, order value and profit is unknown.","The test was still running at the time of the post."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-10-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1980242634586386674","source_name":null,"brand":null},{"slug":"added-detailed-customer-reviews-product-pages","url":"https://liftarchive.com/test/added-detailed-customer-reviews-product-pages/","markdown_url":null,"title":"Added detailed customer reviews to product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Added detailed customer reviews to product pages. Josh claims +35% product page conversions; no test data shown.","control":null,"variant":null,"summary":"Added detailed customer reviews to product pages. Josh claims +35% product page conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-10-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1979095084671861155","source_name":null,"brand":"electronics brand"},{"slug":"replaced-third-party-shopify-theme-custom-built-store","url":"https://liftarchive.com/test/replaced-third-party-shopify-theme-custom-built-store/","markdown_url":null,"title":"Replaced a third-party Shopify theme with a custom-built store experience","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Replaced a third-party Shopify theme with a custom-built store experience. Josh claims +30% conversion rate in 7 days; no test data shown.","control":null,"variant":null,"summary":"Replaced a third-party Shopify theme with a custom-built store experience. Josh claims +30% conversion rate in 7 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-10-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1979049781193306553","source_name":null,"brand":null},{"slug":"make-guarantee-copy-specific-less-than-1-customers","url":"https://liftarchive.com/test/make-guarantee-copy-specific-less-than-1-customers/","markdown_url":null,"title":"Make guarantee copy specific: \"Less than 1% of customers used our 30-day money-back guarantee\"","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["guarantee","headlines-copy"],"change":"Combining the timeframe with the actual usage rate is more convincing than a vague guarantee.","control":null,"variant":null,"summary":"Combining the timeframe with the actual usage rate is more convincing than a vague guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1978777951266336856","source_name":null,"brand":null},{"slug":"cut-checkout-5-steps-3","url":"https://liftarchive.com/test/cut-checkout-5-steps-3/","markdown_url":null,"title":"Cut checkout from 5 steps to 3","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Cut checkout from 5 steps to 3. Josh claims 30% fewer cart abandonments; no test data shown.","control":null,"variant":null,"summary":"Cut checkout from 5 steps to 3. Josh claims 30% fewer cart abandonments; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-10-16","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1978732693144674552","source_name":null,"brand":"jewelry brand"},{"slug":"switched-product-copy-ingredient-lists-benefit-focused-copy","url":"https://liftarchive.com/test/switched-product-copy-ingredient-lists-benefit-focused-copy/","markdown_url":null,"title":"Switched product copy from ingredient lists to benefit-focused copy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"Switched product copy from ingredient lists to benefit-focused copy. Josh claims +43% conversions; no test data shown.","control":null,"variant":null,"summary":"Switched product copy from ingredient lists to benefit-focused copy. Josh claims +43% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-10-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1978370288606757195","source_name":null,"brand":"cosmetics brand"},{"slug":"redesigned-homepage-hero","url":"https://liftarchive.com/test/redesigned-homepage-hero/","markdown_url":"https://liftarchive.com/test/redesigned-homepage-hero/index.md","title":"Redesigned homepage hero: +72.15% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["hero","headlines-copy","variant-selector","layout-design"],"change":"Redesigned the homepage hero","control":"The store's existing homepage hero. The post does not show what it looked like.","variant":"A new hero design (\"Design B\") that Dave Diederen treats like a mini landing page: restate the offer, show why the brand is credible and send people back to the product page. The design itself was not shared.","summary":"A redesigned homepage hero lifted revenue per visitor by 72.15% in Dave Diederen's test, from $1.09 to $1.87. Conversion rose 39.85% and average order value rose 23.09%. A second, copy-only hero test was a smaller win at +8.43% revenue per visitor.","result":{"headline":"+72.15% revenue per visitor (+$30,562/month)","metrics":["Revenue per visitor: +72.15% ($1.09 to $1.87). The dashboard estimates about $30,562 more per month.","Conversion rate: +39.85% (3.63% to 5.08%). Far more visitors placed an order.","Average order value: +23.09% ($29.96 to $36.88). Buyers also spent more per order.","A second hero design (\"Design A\") did worse than control: 2.87% conversion and $0.83 revenue per visitor.","Copy-only test: +3.99% conversion and +8.43% revenue per visitor ($1.33 to $1.45). Profit per visitor rose 6.73%. Every range in both tests crosses zero."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1978053174591135880","source_name":null,"brand":null},{"slug":"usp-bar-free-shipping-returns-under-add-cart","url":"https://liftarchive.com/test/usp-bar-free-shipping-returns-under-add-cart/","markdown_url":"https://liftarchive.com/test/usp-bar-free-shipping-returns-under-add-cart/index.md","title":"Free shipping and returns line under Add to cart: +$75.6K/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging"],"element_slugs":["guarantee","usp-bar","shipping-messaging"],"change":"USP bar (free shipping and returns) under Add to Cart on PDP","control":"A premium product page (shown with a $1,000 product) with the Add to cart button, a secondary button and then the description. No shipping or returns message sat near the button.","variant":"The same page with one slim line, \"Complimentary Shipping and Returns\", placed right under the buttons and above the description.","summary":"Adding a short free shipping and returns line under the Add to cart button was forecast to add $75,600 per month in Oliver Kenyon's test. That works out to about $907,200 a year. The post reports a lift in conversion rate and add-to-cart rate but does not share the percentages.","result":{"headline":"+$75,600 per month","metrics":["Revenue: +$75,600 per month, forecast. This is a projection, not measured revenue.","Yearly forecast: about +$907,200.","Conversion rate and add-to-cart rate both went up, according to the post. The exact lifts were not shared."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":"2025-10-14","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1978050615193338182","source_name":null,"brand":null},{"slug":"raised-free-shipping-threshold-75-100","url":"https://liftarchive.com/test/raised-free-shipping-threshold-75-100/","markdown_url":null,"title":"Raised the free shipping threshold from $75 to $100","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Raised the free shipping threshold from $75 to $100. Josh claims +22% AOV, +$29K/month profit; no test data shown.","control":null,"variant":null,"summary":"Raised the free shipping threshold from $75 to $100. Josh claims +22% AOV, +$29K/month profit; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-10-14","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1978007921565843819","source_name":null,"brand":null},{"slug":"testimonials-raw-customer-language-day-0-2-7","url":"https://liftarchive.com/test/testimonials-raw-customer-language-day-0-2-7/","markdown_url":null,"title":"Testimonials in raw customer language with a Day 0/2/7/30 timeline","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Bundles & quantity breaks","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","bundles","how-it-works-results"],"change":"Show what happens between before and after to remove 'what if it doesn't work for me'.","control":null,"variant":null,"summary":"Show what happens between before and after to remove 'what if it doesn't work for me'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1977754976312340725","source_name":null,"brand":null},{"slug":"advertorial-hard-close-stacking-risk-reversal-dated-urgency","url":"https://liftarchive.com/test/advertorial-hard-close-stacking-risk-reversal-dated-urgency/","markdown_url":null,"title":"Advertorial hard close stacking risk reversal, dated urgency and scarcity","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Pricing, discounts & savings display","Advertorials, listicles & presell pages"],"element_slugs":["guarantee","scarcity","urgency-offers","pricing-discounts","advertorials-listicles"],"change":"Three layers of risk removal before the button, a real 'UPDATE: as of [today]' date, and repeated urgency (discount, low stock).","control":null,"variant":null,"summary":"Three layers of risk removal before the button, a real 'UPDATE: as of [today]' date, and repeated urgency (discount, low stock).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1977705925390798873","source_name":null,"brand":null},{"slug":"replace-stock-model-shots-real-customers-holding-product","url":"https://liftarchive.com/test/replace-stock-model-shots-real-customers-holding-product/","markdown_url":null,"title":"Replace stock/model shots with real customers holding the product","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Studio and model shots feel fabricated; real people with real results build trust.","control":null,"variant":null,"summary":"Studio and model shots feel fabricated; real people with real results build trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1977698363031392599","source_name":null,"brand":null},{"slug":"lead-headline-removing-1-objection-needle-free","url":"https://liftarchive.com/test/lead-headline-removing-1-objection-needle-free/","markdown_url":null,"title":"Lead the headline by removing the #1 objection (e.g. 'Needle-Free')","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"For solution-aware buyers, remove the barrier in the headline instead of only listing benefits.","control":null,"variant":null,"summary":"For solution-aware buyers, remove the barrier in the headline instead of only listing benefits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1977671919655961059","source_name":null,"brand":null},{"slug":"there-no-risk-row-guarantee-badges-right-under","url":"https://liftarchive.com/test/there-no-risk-row-guarantee-badges-right-under/","markdown_url":null,"title":"'There's NO risk' row of guarantee badges right under the offer CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["guarantee","trust-badges","shipping-messaging","headlines-copy","pricing-discounts"],"change":"Test a risk-reversal block directly under the discount CTA: a 'Remember, There's NO Risk' headline with four badges (90-day satisfaction guarantee, fast & free shipping, secure checkout, easy returns). Stacking guarantees next to the CTA targets last-second hesitation.","control":null,"variant":null,"summary":"Test a risk-reversal block directly under the discount CTA: a 'Remember, There's NO Risk' headline with four badges (90-day satisfaction guarantee, fast & free shipping, secure checkout, easy returns). Stacking guarantees next to the CTA targets last-second hesitation.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1977030195011015045","source_name":null,"brand":null},{"slug":"upgraded-announcement-bar-clear-offer-countdown-timer-link","url":"https://liftarchive.com/test/upgraded-announcement-bar-clear-offer-countdown-timer-link/","markdown_url":"https://liftarchive.com/test/upgraded-announcement-bar-clear-offer-countdown-timer-link/index.md","title":"Announcement bar with offer, countdown and link: +$170K revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Announcement bars"],"element_slugs":["countdown-timer","announcement-bar"],"change":"Upgraded the announcement bar with a clear offer, countdown timer and link to a collection/product","control":"A generic announcement bar with no link. The post gives free shipping over $50 as an example of this kind of message.","variant":"A bar with a clear offer (\"Black Friday Deals, Up to 65% off\"), a live days-hours-minutes-seconds countdown and a link to the sale collection or product.","summary":"Rebuilding the announcement bar around a clear offer, a countdown timer and a link generated more than $170K in extra revenue, according to Dave Diederen. No percentages or test details were shared. The example bar promoted a Black Friday sale of up to 65% off.","result":{"headline":"+$170K+ additional revenue","metrics":["Revenue: +$170K or more in additional revenue, as reported. The period it covers was not shared.","No conversion, revenue per visitor or order value figures were shown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1976691193367990638","source_name":null,"brand":null},{"slug":"turn-post-purchase-survey-answers-pdp-tests","url":"https://liftarchive.com/test/turn-post-purchase-survey-answers-pdp-tests/","markdown_url":null,"title":"Turn post-purchase survey answers into PDP tests","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Comparison charts & tables","Benefit, problem, how-it-works & results sections","Post-purchase surveys"],"element_slugs":["guarantee","comparison-chart","how-it-works-results","post-purchase-survey"],"change":"E.g. add 'Who this is for', a guarantee badge under ATC, a comparison table, or an ingredients section based on stated hesitations.","control":null,"variant":null,"summary":"E.g. add 'Who this is for', a guarantee badge under ATC, a comparison table, or an ingredients section based on stated hesitations.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976618798221570199","source_name":null,"brand":null},{"slug":"write-1-1-you-copy-before-afters-proof","url":"https://liftarchive.com/test/write-1-1-you-copy-before-afters-proof/","markdown_url":null,"title":"Write 1-on-1 'you' copy with before/afters and proof of scarcity","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Headlines, product titles & copy","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["scarcity","urgency-offers","headlines-copy","product-images","how-it-works-results"],"change":"Address the reader directly, show before/after pics, and back 'might sell out' urgency with a warehouse photo.","control":null,"variant":null,"summary":"Address the reader directly, show before/after pics, and back 'might sell out' urgency with a warehouse photo.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976611196863447486","source_name":null,"brand":null},{"slug":"replaced-3-line-text-usp-list-3-horizontal","url":"https://liftarchive.com/test/replaced-3-line-text-usp-list-3-horizontal/","markdown_url":"https://liftarchive.com/test/replaced-3-line-text-usp-list-3-horizontal/index.md","title":"Icon USP row instead of text list: +52.96% profit per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Replaced a 3-line text USP list with 3 horizontal icon-backed value props","control":"Under the rating, title and short description, three selling points were listed as plain text lines with check marks.","variant":"The same three selling points shown side by side in a light grey box, each with an icon above a short label.","summary":"Swapping a three-line text list of selling points for three icon-backed points in a row lifted profit per visitor by 52.96% in Dave Diederen's test. Profit per visitor went from $0.95 to $1.45, worth an estimated $465,060 a year. Conversion and revenue per visitor also rose.","result":{"headline":"+$465,060 yearly profit","metrics":["Profit per visitor: +52.96% ($0.95 to $1.45), about $38,755 more per month on the dashboard estimate.","Revenue per visitor: +50.09% ($1.52 to $2.28).","Conversion rate: +29.59% (2.52% to 3.26%). More visitors ordered.","Average order value: +15.82% ($60.32 to $69.86).","Every range crosses zero (profit per visitor -34% to +261%), so the true lift could be much smaller. A second icon version also beat control, by less."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1976603626853605402","source_name":null,"brand":null},{"slug":"change-product-hero-headline-desired-outcome","url":"https://liftarchive.com/test/change-product-hero-headline-desired-outcome/","markdown_url":"https://liftarchive.com/test/change-product-hero-headline-desired-outcome/index.md","title":"Outcome-focused product headline: +11.96% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Change the product hero headline to the desired outcome","control":"The product page's existing hero headline. The post implies it named the product rather than the result for the buyer.","variant":"A new hero headline stating the outcome the ideal customer wants, followed by the usual product page layout. The exact headline was hidden in the screenshot.","summary":"Rewriting the product page hero headline around the customer's desired outcome lifted revenue per visitor by 11.96% in Kasper Dolk's test. Revenue per visitor went from A$3.52 to A$3.94, with a 91% chance of beating control. Kasper Dolk puts the value at $823,115.54 a year.","result":{"headline":"+$823,115.54 revenue/year","metrics":["Revenue per visitor: +11.96% (A$3.52 to A$3.94). The range is -5% to +32%, with a 91% chance of beating control.","Conversion rate: +8.42% (3.38% to 3.66%).","Average order value: +3.27% (A$104.34 to A$107.75).","Add-to-cart rate: +2.19% (10.4% to 10.6%). Kasper Dolk expected this to drop, but it held steady here.","A third version barely moved revenue per visitor (+0.8%, 53% chance to beat control), so the wording matters."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976584766419005620","source_name":null,"brand":null},{"slug":"product-page-redesign-lifestyle-image-benefit-headline-4","url":"https://liftarchive.com/test/product-page-redesign-lifestyle-image-benefit-headline-4/","markdown_url":"https://liftarchive.com/test/product-page-redesign-lifestyle-image-benefit-headline-4/index.md","title":"Product page redesign with lifestyle image and bundles: +81% CVR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Bundles & quantity breaks","Headlines, product titles & copy","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["reviews","bundles","headlines-copy","product-images","layout-design"],"change":"Product page redesign: lifestyle image, benefit headline, 4 bullets, testimonials, bundles","control":"A plain product shot on white, the title \"MYPETSLIFE Cat Hammock\", a 4.67 rating from 21 reviews, a $43 price with a 20% sale badge, and a quantity picker.","variant":"A lifestyle photo of a sleeping cat in the hammock, a line saying 1,672 customers love it, a benefit headline, a short description, four icon bullets, and bundle options such as Buy 3 Get 1 Free for $128.97.","summary":"Redesigning a cat hammock product page lifted conversion rate by 81%, Milos reports. The new page added a lifestyle photo, a benefit headline, four benefit bullets, stronger review proof and multi-buy bundles. This is a before-and-after comparison, not a split test.","result":{"headline":"+81% conversion rate","metrics":["Conversion rate: +81%, before vs after. Milos says ad spend and traffic stayed the same.","No revenue, order value or sample size figures were shared, so the effect of bundles on order size is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-10-09","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/1976426053812814171","source_name":null,"brand":null},{"slug":"show-holiday-shipping-cutoff-dates-countdown","url":"https://liftarchive.com/test/show-holiday-shipping-cutoff-dates-countdown/","markdown_url":null,"title":"Show holiday shipping cutoff dates with a countdown","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Countdown timers","Sales, urgency & limited-time offers","Announcement bars"],"element_slugs":["guarantee","shipping-messaging","countdown-timer","urgency-offers","announcement-bar"],"change":"Show delivery-by deadlines on PDPs, cart and announcement bar, with a countdown to guaranteed delivery by region.","control":null,"variant":null,"summary":"Show delivery-by deadlines on PDPs, cart and announcement bar, with a countdown to guaranteed delivery by region.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1976316732848369935","source_name":null,"brand":null},{"slug":"show-facebook-style-comments-under-hero","url":"https://liftarchive.com/test/show-facebook-style-comments-under-hero/","markdown_url":null,"title":"Show Facebook-style comments under the hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section","Free gifts & gift with purchase"],"element_slugs":["reviews","hero","free-gift"],"change":"Real-looking FB comments with reactions, replies and timestamps read as more genuine than testimonial boxes.","control":null,"variant":null,"summary":"Real-looking FB comments with reactions, replies and timestamps read as more genuine than testimonial boxes.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976305427370606903","source_name":null,"brand":null},{"slug":"solution-aware-advertorial-positioned-against-known-expensive-alternative","url":"https://liftarchive.com/test/solution-aware-advertorial-positioned-against-known-expensive-alternative/","markdown_url":null,"title":"Solution-aware advertorial positioned against the known expensive alternative","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Sales, urgency & limited-time offers","Pricing, discounts & savings display","Advertorials, listicles & presell pages"],"element_slugs":["social-proof","urgency-offers","pricing-discounts","advertorials-listicles"],"change":"E.g. 'better than $3,000 hair transplants': anchor price, borrow industry authority, explain mechanism, add urgency.","control":null,"variant":null,"summary":"E.g. 'better than $3,000 hair transplants': anchor price, borrow industry authority, explain mechanism, add urgency.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976286571650515268","source_name":null,"brand":null},{"slug":"unaware-advertorial-curiosity-headline-hidden-problem-fear-identity","url":"https://liftarchive.com/test/unaware-advertorial-curiosity-headline-hidden-problem-fear-identity/","markdown_url":null,"title":"Unaware advertorial: curiosity headline, hidden problem, fear, identity","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["headlines-copy","advertorials-listicles"],"change":"No selling in headline, acknowledge current behavior, introduce hidden problem, agitate specific fears, identity play, then the solution.","control":null,"variant":null,"summary":"No selling in headline, acknowledge current behavior, introduce hidden problem, agitate specific fears, identity play, then the solution.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1976279006602461607","source_name":null,"brand":null},{"slug":"curiosity-headline-past-pacing-body-copy-solution-aware","url":"https://liftarchive.com/test/curiosity-headline-past-pacing-body-copy-solution-aware/","markdown_url":null,"title":"Curiosity headline + past-pacing body copy for solution-aware advertorials","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Headlines, product titles & copy","Advertorials, listicles & presell pages"],"element_slugs":["social-proof","headlines-copy","advertorials-listicles"],"change":"Headline with curiosity triggers ('Sleep With This Sneaky Plant'), virality proof, positioning against meds/surgery, product revealed late.","control":null,"variant":null,"summary":"Headline with curiosity triggers ('Sleep With This Sneaky Plant'), virality proof, positioning against meds/surgery, product revealed late.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975946815297266147","source_name":null,"brand":null},{"slug":"replace-generic-headings-like-products-outcome-headlines","url":"https://liftarchive.com/test/replace-generic-headings-like-products-outcome-headlines/","markdown_url":null,"title":"Replace generic headings like 'Our products' with outcome headlines","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Use every headline to future pace the desired outcome.","control":null,"variant":null,"summary":"Use every headline to future pace the desired outcome.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975932713803902990","source_name":null,"brand":null},{"slug":"advertorial-hero-pain-tease-mechanism-fast-outcome-before","url":"https://liftarchive.com/test/advertorial-hero-pain-tease-mechanism-fast-outcome-before/","markdown_url":null,"title":"Advertorial hero: pain, tease mechanism, fast outcome, before/after","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Pricing, discounts & savings display","Product images & gallery","Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["hero","headlines-copy","pricing-discounts","product-images","advertorials-listicles","how-it-works-results"],"change":"Headline states the emotional problem, teases the mechanism and promises speed, with no product name or price; before/after image.","control":null,"variant":null,"summary":"Headline states the emotional problem, teases the mechanism and promises speed, with no product name or price; before/after image.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975924277884166539","source_name":null,"brand":null},{"slug":"lead-advertorial-authority-figure","url":"https://liftarchive.com/test/lead-advertorial-authority-figure/","markdown_url":null,"title":"Lead the advertorial with an authority figure","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Advertorials, listicles & presell pages"],"element_slugs":["social-proof","advertorials-listicles"],"change":"Intro credentials and media features, years of experience, the recurring problem, why traditional fixes fail, then their solution.","control":null,"variant":null,"summary":"Intro credentials and media features, years of experience, the recurring problem, why traditional fixes fail, then their solution.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975584425107914979","source_name":null,"brand":null},{"slug":"use-current-vs-desired-state-comparison-images-advertorials","url":"https://liftarchive.com/test/use-current-vs-desired-state-comparison-images-advertorials/","markdown_url":null,"title":"Use current-vs-desired-state comparison images in advertorials","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables","Product images & gallery","Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["comparison-chart","product-images","advertorials-listicles","how-it-works-results"],"change":"Before/after visuals with color cues (green, red, arrows) to boost CVR and CTR to the product page.","control":null,"variant":null,"summary":"Before/after visuals with color cues (green, red, arrows) to boost CVR and CTR to the product page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975561804563816533","source_name":null,"brand":null},{"slug":"give-problem-specific-scientific-sounding-name","url":"https://liftarchive.com/test/give-problem-specific-scientific-sounding-name/","markdown_url":null,"title":"Give the problem a specific scientific-sounding name","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"E.g. 'Progressive Toe Deviation' instead of foot pain to create a category, authority and feel solvable.","control":null,"variant":null,"summary":"E.g. 'Progressive Toe Deviation' instead of foot pain to create a category, authority and feel solvable.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975513195818447101","source_name":null,"brand":null},{"slug":"add-message-us-whatsapp-button-trust-boxes-under","url":"https://liftarchive.com/test/add-message-us-whatsapp-button-trust-boxes-under/","markdown_url":null,"title":"Add 'Message us on WhatsApp' button and trust boxes under Add to Bag for luxury items","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Live chat & contact options"],"element_slugs":["guarantee","trust-badges","shipping-messaging","live-chat-support"],"change":"For high-ticket products, test a secondary WhatsApp button under Add to Bag plus 'Authenticity Guaranteed' and 'Insured Worldwide Shipping' boxes. Also test a 'We'll source any watch for you' banner with a contact CTA to capture shoppers who don't find their model.","control":null,"variant":null,"summary":"For high-ticket products, test a secondary WhatsApp button under Add to Bag plus 'Authenticity Guaranteed' and 'Insured Worldwide Shipping' boxes. Also test a 'We'll source any watch for you' banner with a contact CTA to capture shoppers who don't find their model.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975248465518342611","source_name":null,"brand":null},{"slug":"add-unique-mechanism-block-explaining-why-other-solutions","url":"https://liftarchive.com/test/add-unique-mechanism-block-explaining-why-other-solutions/","markdown_url":null,"title":"Add a unique-mechanism block explaining why other solutions failed","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Give people who've tried 3 other solutions a reason why this one will work.","control":null,"variant":null,"summary":"Give people who've tried 3 other solutions a reason why this one will work.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975222061703565393","source_name":null,"brand":null},{"slug":"added-floating-filter-bar-collection-page","url":"https://liftarchive.com/test/added-floating-filter-bar-collection-page/","markdown_url":"https://liftarchive.com/test/added-floating-filter-bar-collection-page/index.md","title":"Floating filter bar on collection page: +$68.6K/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Added a floating filter bar on the collection page","control":"A search box, a Filter By button and a sort menu sat at the top of the collection page and scrolled away with the page.","variant":"The same search, filter and sort controls stayed pinned to the top of the screen while shoppers scrolled through products.","summary":"Making the collection page's search and filter bar float while shoppers scroll was forecast to add $68,584 per month in Oliver Kenyon's test. That works out to about $823,008 a year. The post reports higher conversion and engagement but no percentages.","result":{"headline":"+$68,584/month","metrics":["Revenue: +$68,584 per month, forecast. This is a projection, not measured revenue.","Yearly forecast: about +$823,008.","Conversion rate and time engaged on collection pages went up, according to the post. The exact lifts were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-10-06","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1975197537381253216","source_name":null,"brand":null},{"slug":"added-offer-card-inside-collection-product-grid","url":"https://liftarchive.com/test/added-offer-card-inside-collection-product-grid/","markdown_url":"https://liftarchive.com/test/added-offer-card-inside-collection-product-grid/index.md","title":"Offer card inside the collection grid: +20.70% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Added an offer card inside the collection product grid","control":"A standard two-column collection grid of product cards, each with an image, title, sale price and quick-add button.","variant":"The same grid with one product slot, in the second row, replaced by a dark card reading \"Get Up To 40% OFF\" with the line \"Bundle and Save Big\".","summary":"Placing an offer card inside the collection product grid lifted revenue per visitor by 20.70% in Dave Diederen's test, from $2.32 to $2.80. Conversion rose 20.13% and profit per visitor rose 20.22%. Average order value did not change.","result":{"headline":"+20% revenue per visitor","metrics":["Revenue per visitor: +20.70% ($2.32 to $2.80), about $36,727 more per month on the dashboard estimate.","Conversion rate: +20.13% (3.48% to 4.18%). More visitors ordered.","Profit per visitor: +20.22% ($1.48 to $1.77), so the discount did not wipe out the gain.","Average order value: no change ($66.78 vs $67.10).","All ranges cross zero (revenue per visitor -20% to +80%), so the win is likely but not certain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1975154066264338489","source_name":null,"brand":null},{"slug":"stack-all-social-proof-openly-instead-sliders-dropdowns","url":"https://liftarchive.com/test/stack-all-social-proof-openly-instead-sliders-dropdowns/","markdown_url":null,"title":"Stack all social proof openly instead of in sliders/dropdowns","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"For transformational products, show everything; 'it's ugly but it crushes'.","control":null,"variant":null,"summary":"For transformational products, show everything; 'it's ugly but it crushes'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1975142501439951286","source_name":null,"brand":null},{"slug":"test-hero-trust-stacking-offer-vs-offer-trust","url":"https://liftarchive.com/test/test-hero-trust-stacking-offer-vs-offer-trust/","markdown_url":null,"title":"Test hero trust stacking: offer vs offer + trust vs offer + trust + guarantees","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Money-back guarantee & returns","Shipping & delivery messaging","Hero & above-the-fold section"],"element_slugs":["reviews","guarantee","shipping-messaging","hero"],"change":"Group B shows the offer only, C adds a rating badge and guarantee, D adds free delivery and guarantee to raise perceived certainty.","control":null,"variant":null,"summary":"Group B shows the offer only, C adds a rating badge and guarantee, D adds free delivery and guarantee to raise perceived certainty.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1974153975218704857","source_name":null,"brand":null},{"slug":"add-image-thumbnails-under-main-product-image-mobile","url":"https://liftarchive.com/test/add-image-thumbnails-under-main-product-image-mobile/","markdown_url":null,"title":"Add image thumbnails under the main product image on mobile","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Product images & gallery"],"element_slugs":["reviews","product-images"],"change":"70-90px tap-to-swap thumbnails let shoppers preview angles and validate quality.","control":null,"variant":null,"summary":"70-90px tap-to-swap thumbnails let shoppers preview angles and validate quality.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1974066910682886597","source_name":null,"brand":null},{"slug":"product-page-redesign-single-product-focus-benefit-headline","url":"https://liftarchive.com/test/product-page-redesign-single-product-focus-benefit-headline/","markdown_url":"https://liftarchive.com/test/product-page-redesign-single-product-focus-benefit-headline/index.md","title":"Product page redesign with benefit headline: +33% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["reviews","social-proof","headlines-copy","layout-design"],"change":"Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets","control":"A hero image crowded with four cookie packs, small thumbnails, the product name as the headline, a description, the $14.97 price and a pack size picker.","variant":"A benefit headline above the gallery, a USA Today mention, one clear pack shot, a 4.8/5 rating line, the product title and description, and three check bullets before the price.","summary":"Redesigning a snack brand's product page lifted conversion rate from 2.1% to 2.8%, a 33% gain, Milos reports. The new page focused on one product, opened with a benefit headline and added press and rating proof. This was a before-and-after change, estimated at $46K extra a month.","result":{"headline":"Conversion rate 2.1% to 2.8%","metrics":["Conversion rate: 2.1% to 2.8%, a 33% lift, before vs after. Milos says the product, traffic and ads stayed the same.","Revenue: about $46K extra per month, estimated for a store doing roughly $200K a month.","No order value or revenue per visitor figures were shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"before-after","date":"2025-10-02","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/1973885686832054604","source_name":null,"brand":"Snack brand doing about $200k/month"},{"slug":"problem-awareness-headlines-unaware-traffic","url":"https://liftarchive.com/test/problem-awareness-headlines-unaware-traffic/","markdown_url":null,"title":"Problem-awareness headlines for unaware traffic","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Lead with the problem, not the product, using templates like 'The real reason you feel [negative state] by 3pm'.","control":null,"variant":null,"summary":"Lead with the problem, not the product, using templates like 'The real reason you feel [negative state] by 3pm'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1973798898075586900","source_name":null,"brand":null},{"slug":"added-collection-banner-review-count-trust-signals-free","url":"https://liftarchive.com/test/added-collection-banner-review-count-trust-signals-free/","markdown_url":"https://liftarchive.com/test/added-collection-banner-review-count-trust-signals-free/index.md","title":"Collection banner with reviews and free shipping: +25.37% RPV","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Trust badges & security seals","Shipping & delivery messaging","Collection banners & headers"],"element_slugs":["reviews","trust-badges","shipping-messaging","collection-banner"],"change":"Added a collection banner with review count, trust signals and free shipping","control":"The store's existing static collection header. It was not shown in the post.","variant":"A tinted banner with five stars and \"500,000+ happy customers\", the collection title and description, category filter pills, and a bar reading \"Free shipping on orders over $25!\".","summary":"A new collection page banner with a review count, trust signals and a free shipping message lifted revenue per visitor by 25.37% in Dave Diederen's test. Conversion rose 15.84% and average order value rose 8.23%. Profit per visitor rose about 25%.","result":{"headline":"+25.37% revenue per visitor","metrics":["Revenue per visitor: +25.37%, as reported in the post.","Conversion rate: +15.84%. More visitors ordered.","Profit per visitor: +25%.","Average order value: +8.23%.","The dashboard screenshot shows a larger snapshot (+29.38% revenue per visitor, A$7.22 to A$9.34) with ranges that cross zero, e.g. -15% to +96%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-10-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1973704527879475416","source_name":null,"brand":null},{"slug":"reframe-main-objection-as-reason-buy","url":"https://liftarchive.com/test/reframe-main-objection-as-reason-buy/","markdown_url":null,"title":"Reframe the main objection as a reason to buy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Turn 'complicated', 'unimportant' or 'expensive' into proof points (e.g. 4 pills = 2-phase absorption; price vs $500 handmade).","control":null,"variant":null,"summary":"Turn 'complicated', 'unimportant' or 'expensive' into proof points (e.g. 4 pills = 2-phase absorption; price vs $500 handmade).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-10-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1973387486144647624","source_name":null,"brand":null},{"slug":"add-jump-section-navigation-tabs-hero","url":"https://liftarchive.com/test/add-jump-section-navigation-tabs-hero/","markdown_url":null,"title":"Add jump-to-section navigation tabs in the hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section","Navigation & mega menus"],"element_slugs":["reviews","hero","menu"],"change":"Add jump-to-section navigation tabs in the hero","control":null,"variant":null,"summary":"Tabs linking to reviews, usage etc. so visitors find key content without endless scrolling; place them where heatmaps show people look.","result":{"headline":"Seen great results (no figures)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2025-09-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1973074127121785251","source_name":null,"brand":null},{"slug":"subscribe-save-box-listing-perks-plus-quick-link","url":"https://liftarchive.com/test/subscribe-save-box-listing-perks-plus-quick-link/","markdown_url":null,"title":"Subscribe & Save box listing its perks, plus quick-link chips and a cross-sell card","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Shipping & delivery messaging","Upsells & cross-sells","Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["reviews","shipping-messaging","upsells","pricing-discounts","subscriptions"],"change":"Test a buy box where the Subscribe & Save option carries a Best Value tag and four icon perks (discount, free shipping, early access) above a plain Buy Once option, with 'Read reviews / See stories / How to use' chips and a small add-on card below. Showing the subscription perks inside the option can lift subscription take-rate.","control":null,"variant":null,"summary":"Test a buy box where the Subscribe & Save option carries a Best Value tag and four icon perks (discount, free shipping, early access) above a plain Buy Once option, with 'Read reviews / See stories / How to use' chips and a small add-on card below. Showing the subscription perks inside the option can lift subscription take-rate.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1973047704994591027","source_name":null,"brand":null},{"slug":"turned-collection-banner-where-heatmaps-showed-attention-clickable","url":"https://liftarchive.com/test/turned-collection-banner-where-heatmaps-showed-attention-clickable/","markdown_url":"https://liftarchive.com/test/turned-collection-banner-where-heatmaps-showed-attention-clickable/index.md","title":"Countdown timer in the collection banner: +$161K revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Countdown timers","Collection banners & headers"],"element_slugs":["countdown-timer","collection-banner"],"change":"Turned the collection banner (where heatmaps showed attention) into a clickable countdown timer","control":"The collection page opened with a standard banner showing the collection title. It drew a lot of attention in heatmaps but gave shoppers no reason to act now.","variant":"The same banner kept its layout but gained a countdown bar reading \"Father's Day sale ends in\" with a live timer. The banner was made clickable so the timer led straight into shopping.","summary":"Turning the collection page banner into a clickable sale countdown was credited with $161K in revenue. Dave Diederen ran this test on a Shopify store after heatmaps showed the banner was where visitors looked and clicked most. The test covered about 55,000 visitors and more than 800 orders.","result":{"headline":"+$161K revenue","metrics":["$161K in revenue reported: the post does not say whether this is the extra revenue from the variant or the total revenue during the test.","800+ orders: the order count across the test, not split by version.","55,000 visitors: a reasonable sample for a collection page test.","No conversion rate or revenue per visitor lift was shared, so the size of the effect in percent is unknown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1971605689446596879","source_name":null,"brand":"Shopify brand"},{"slug":"show-shipping-estimates-free-shipping-threshold-cart","url":"https://liftarchive.com/test/show-shipping-estimates-free-shipping-threshold-cart/","markdown_url":null,"title":"Show shipping estimates and a free-shipping threshold in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Surface shipping costs early (cart estimates, free shipping threshold, geo-based estimates) instead of revealing them at the last checkout step, which feels like a trap and causes drop-off.","control":null,"variant":null,"summary":"Surface shipping costs early (cart estimates, free shipping threshold, geo-based estimates) instead of revealing them at the last checkout step, which feels like a trap and causes drop-off.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1971167798341558584","source_name":null,"brand":null},{"slug":"send-cold-ad-traffic-pre-sell-bridge-page","url":"https://liftarchive.com/test/send-cold-ad-traffic-pre-sell-bridge-page/","markdown_url":"https://liftarchive.com/test/send-cold-ad-traffic-pre-sell-bridge-page/index.md","title":"Pre-sell bridge page for cold ads: CAC €22.10 to €5.37","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"Send cold ad traffic to a pre-sell bridge page instead of the PDP","control":"Ads sent cold traffic directly to the product detail page. In the ads report this setup cost €22.10 per purchase, with 60 adds to cart from 418 outbound clicks.","variant":"Ads sent traffic to a pre-selling bridge page first, which warmed visitors up before they reached the product page. This setup cost €5.37 per purchase, with 10 purchases and 51 adds to cart from 82 outbound clicks.","summary":"Sending cold ad traffic to a pre-sell bridge page instead of straight to the product page cut cost per purchase from €22.10 to €5.37. Kasper Dolk ran this for a client in a fairly sophisticated niche. Spend was low, and they noted it still needed to prove itself at scale.","result":{"headline":"CAC €22.10 → €5.37","metrics":["Cost per purchase fell from €22.10 to €5.37, about a quarter of the old cost.","The bridge page setup logged 10 purchases worth €420.01 in total, a very small number of orders.","Adds to cart were 51 from 82 outbound clicks, against 60 from 418 before, so far more clicks turned into carts.","The CVR column in the ads report rose from 3.35 to 12.20, though the post does not define how it is calculated."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":"2025-09-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1971130783466225851","source_name":null,"brand":null},{"slug":"use-plain-add-cart-buy-now-button-copy","url":"https://liftarchive.com/test/use-plain-add-cart-buy-now-button-copy/","markdown_url":null,"title":"Use plain 'Add to Cart' / 'Buy Now' button copy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["headlines-copy","cta-button"],"change":"Swap clever or creative button text for plain 'Add to Cart' or 'Buy Now'. Shoppers want clarity, and simple action copy converts better.","control":null,"variant":null,"summary":"Swap clever or creative button text for plain 'Add to Cart' or 'Buy Now'. Shoppers want clarity, and simple action copy converts better.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-25","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1971077253954928754","source_name":null,"brand":null},{"slug":"product-page-rebuild-emotional-headline-lifestyle-images-plain","url":"https://liftarchive.com/test/product-page-rebuild-emotional-headline-lifestyle-images-plain/","markdown_url":"https://liftarchive.com/test/product-page-rebuild-emotional-headline-lifestyle-images-plain/index.md","title":"Emotional product page rebuild: +50% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Headlines, product titles & copy","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["urgency-offers","headlines-copy","product-images","layout-design"],"change":"Product page rebuild: emotional headline, lifestyle images, plain-language benefits, trust and urgency under the add-to-cart","control":"The original page showed a plain product-in-box photo, a long product name and a star rating. Shoppers then had to work through two dropdowns before reaching the button.","variant":"The new page led with a lifestyle image of a thrilled driver, an emotional headline about the driving feeling and six short benefit lines with icons. A large Add to cart - $649 button sat above badges for free 2-day shipping, 60-day returns and low stock.","summary":"Rebuilding a product page around an emotional headline, lifestyle images and plain-language benefits lifted revenue per visitor by 50%. Milos ran this on a page for a $649 car tuning device, with ad traffic left unchanged. They estimated the gain at about $50k a month.","result":{"headline":"+50% revenue per visitor","metrics":["Revenue per visitor rose 50%, the only metric shared.","Estimated extra revenue of about $50k a month from the same traffic.","No conversion rate, order value, sample size or test length was shared, so the result can't be checked in detail."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-24","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/1970980135714041963","source_name":null,"brand":null},{"slug":"showed-image-thumbnails-under-product-gallery","url":"https://liftarchive.com/test/showed-image-thumbnails-under-product-gallery/","markdown_url":"https://liftarchive.com/test/showed-image-thumbnails-under-product-gallery/index.md","title":"Image thumbnails under the product gallery: +6.06% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Showed image thumbnails under the product gallery","control":"The gallery was a swipeable slider with dots underneath. Shoppers could see the next image peeking in from the side but had no preview of the full set.","variant":"The main image got arrow buttons, and a row of six small thumbnails sat beneath it. Shoppers could see every image at a glance and jump to any of them.","summary":"Showing image thumbnails under the product gallery lifted conversion rate by 6.06% and revenue per visitor by 7.34%. Dave Diederen ran this A/B test on a Shopify store with 162,815 visitors and 2,469 orders. The test was still running when results were shared.","result":{"headline":"+7.34% revenue per visitor","metrics":["Conversion rate rose 6.06%, from 1.47% to 1.56%, with a 93% probability of beating control.","Revenue per visitor rose 7.34%, from $1.49 to $1.60, estimated at about $49,045 a month.","Profit per visitor rose 7.56%, from $1.06 to $1.14.","Average order value was roughly flat, up 1.20% from $101.44 to $102.66.","The ranges were wide (conversion -2% to +15%), so a small negative effect was not ruled out."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1970805423038214516","source_name":null,"brand":"Shopify brand"},{"slug":"3-pack-bundle-save-20-above-add-cart","url":"https://liftarchive.com/test/3-pack-bundle-save-20-above-add-cart/","markdown_url":"https://liftarchive.com/test/3-pack-bundle-save-20-above-add-cart/index.md","title":"3-pack bundle with Save 20% on the product page: +$52,820/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"3-pack bundle with Save 20% above Add to Cart on PDP","control":"The product page showed the title, rating, $84 price, quantity selector and Add to cart button, followed by trust icons and a description. There was no easy way to buy several items at a discount.","variant":"A 3-pack bundle module was added, letting shoppers choose any 3 styles and save 20%. It was styled to match the page, with a clear Save 20% badge.","summary":"Adding a 3-pack bundle option with a Save 20% callout to the product page was forecast to add $52,820 a month. Oliver Kenyon ran this test on a sunglasses store to get shoppers to buy more units per order. They reported a significant lift in average order value and revenue per session.","result":{"headline":"+$52,820 per month","metrics":["Forecasted gain of $52,820 a month, or $633,840 a year.","Average order value rose, according to the post, though no figure was given.","Revenue per session rose, again without a percentage shared.","No conversion rate, sample size or test length was shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-22","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1970099038016999450","source_name":null,"brand":null},{"slug":"add-countdown-bar-inline-social-proof-guarantee-shipping","url":"https://liftarchive.com/test/add-countdown-bar-inline-social-proof-guarantee-shipping/","markdown_url":null,"title":"Add a countdown bar, inline social proof, guarantee/shipping clarity and a subscription selector to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Money-back guarantee & returns","Shipping & delivery messaging","Countdown timers","Sales, urgency & limited-time offers","Subscriptions & subscribe-and-save"],"element_slugs":["social-proof","guarantee","shipping-messaging","countdown-timer","urgency-offers","subscriptions"],"change":"Mockup of a PDP that adds an urgency countdown bar, social proof inside the product info, a clearer guarantee and shipping line, and a subscription selector to reduce hesitation and push higher-value options.","control":null,"variant":null,"summary":"Mockup of a PDP that adds an urgency countdown bar, social proof inside the product info, a clearer guarantee and shipping line, and a subscription selector to reduce hesitation and push higher-value options.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1968993475833245725","source_name":null,"brand":null},{"slug":"page-redesign-emotive-value-proposition-better-images-benefits","url":"https://liftarchive.com/test/page-redesign-emotive-value-proposition-better-images-benefits/","markdown_url":"https://liftarchive.com/test/page-redesign-emotive-value-proposition-better-images-benefits/index.md","title":"Benefit-led product page redesign: conversion 2.1% to 3.2%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Money-back guarantee & returns","USP bars & benefit icons","Hero & above-the-fold section","Add-to-cart & CTA buttons","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["social-proof","guarantee","usp-bar","hero","cta-button","product-images","layout-design"],"change":"Page redesign: emotive value proposition, better images, benefits, social proof, guarantee, CTA above the fold","control":"The original page opened with a plain product photo, thumbnails and the product name. Below came a stock note, a crossed-out $1,200.99 price next to $999.99, and a block of technical description.","variant":"The new page opened with a rating line about 10,000+ homes, a headline about a mold-free home for loved ones and three health benefits. A family photo with the product led to an orange Get cleaner air now button, a 30-day money-back guarantee and a row of benefit icons.","summary":"Redesigning a product page around an emotive value proposition, benefits and a guarantee raised conversion rate from 2.1% to 3.2%. Milos ran this on a page for a $999.99 whole-home air ionizer. They estimated the gain at about $21k a month from the same visitors.","result":{"headline":"Conversion rate 2.1% to 3.2%","metrics":["Conversion rate rose from 2.1% to 3.2%, roughly a 52% relative lift.","Estimated extra revenue of about $21k a month with the same traffic.","No sample size, test length or order value data was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025-09-17","credited_to":{"name":"Milos","url":"https://liftarchive.com/practitioners/croguy_/","kind":"person"},"source_url":"https://x.com/CROguy_/status/1968399615058661408","source_name":null,"brand":null},{"slug":"bundle-builder-pre-selected-subscription-3-tiered-quantities","url":"https://liftarchive.com/test/bundle-builder-pre-selected-subscription-3-tiered-quantities/","markdown_url":null,"title":"Bundle builder with pre-selected subscription, 3 tiered quantities and a free gift","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Free gifts & gift with purchase"],"element_slugs":["reviews","guarantee","bundles","pricing-discounts","subscriptions","free-gift"],"change":"Primal Herbs-style selector: monthly subscription pre-selected with a free gift and savings callout, only 3 quantity tiers with Most Popular in the middle and Best Value on the largest, price per serving, and reviews plus guarantee next to an anchored ATC price.","control":null,"variant":null,"summary":"Primal Herbs-style selector: monthly subscription pre-selected with a free gift and savings callout, only 3 quantity tiers with Most Popular in the middle and Best Value on the largest, price per serving, and reviews plus guarantee next to an anchored ATC price.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1968268698830897290","source_name":null,"brand":null},{"slug":"put-specific-guarantee-line-right-under-atc-button","url":"https://liftarchive.com/test/put-specific-guarantee-line-right-under-atc-button/","markdown_url":null,"title":"Put a specific guarantee line right under the ATC button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Place the guarantee visibly under Add to Cart and make it specific, e.g. 'Less than 1% of customers use our 30-day money back guarantee', rather than burying it in fine print.","control":null,"variant":null,"summary":"Place the guarantee visibly under Add to Cart and make it specific, e.g. 'Less than 1% of customers use our 30-day money back guarantee', rather than burying it in fine print.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1967906312475332732","source_name":null,"brand":null},{"slug":"use-tabs-comparison-tables-one-alternative-per-tab","url":"https://liftarchive.com/test/use-tabs-comparison-tables-one-alternative-per-tab/","markdown_url":null,"title":"Use tabs in comparison tables, one alternative per tab","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Let visitors pick which alternative to compare against, with tailored messaging per tab.","control":null,"variant":null,"summary":"Let visitors pick which alternative to compare against, with tailored messaging per tab.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1967638300472258723","source_name":null,"brand":null},{"slug":"benefit-cards-short-outcome-headline-line-icon-each","url":"https://liftarchive.com/test/benefit-cards-short-outcome-headline-line-icon-each/","markdown_url":null,"title":"Benefit cards with a short outcome headline and line icon for each benefit","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Headlines, product titles & copy","Product images & gallery","Product cards & quick add"],"element_slugs":["usp-bar","headlines-copy","product-images","product-cards"],"change":"Test a section of stacked cards under a product photo, each with a bold outcome (Better Sleep, All Day Focus, No Crash, 60-Second Prep) and one supporting line, against a plain bullet list. Outcome-led cards make the reasons to buy quick to scan on mobile.","control":null,"variant":null,"summary":"Test a section of stacked cards under a product photo, each with a bold outcome (Better Sleep, All Day Focus, No Crash, 60-Second Prep) and one supporting line, against a plain bullet list. Outcome-led cards make the reasons to buy quick to scan on mobile.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1967611882438852714","source_name":null,"brand":null},{"slug":"matcha-pdp-redesign-lifestyle-hero-benefit-chips-pack","url":"https://liftarchive.com/test/matcha-pdp-redesign-lifestyle-hero-benefit-chips-pack/","markdown_url":null,"title":"Matcha PDP redesign: lifestyle hero, benefit chips, pack tiles, timer, free bonus","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Countdown timers","Bundles & quantity breaks","Hero & above-the-fold section","Pricing, discounts & savings display","Free gifts & gift with purchase","Product images & gallery","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design","Collection banners & headers"],"element_slugs":["reviews","guarantee","usp-bar","shipping-messaging","countdown-timer","bundles","hero","pricing-discounts","free-gift","product-images","how-it-works-results","layout-design","collection-banner"],"change":"Before/after of a matcha PDP: the new version leads with a lifestyle image, adds rating and benefit chips, shows 1/2/3-pack tiles with savings, a delivery-by countdown, shipping/returns badges, benefit checklist and a free 21-recipe bonus. Test it against the plain radio-button version.","control":null,"variant":null,"summary":"Before/after of a matcha PDP: the new version leads with a lifestyle image, adds rating and benefit chips, shows 1/2/3-pack tiles with savings, a delivery-by countdown, shipping/returns badges, benefit checklist and a free 21-recipe bonus. Test it against the plain radio-button version.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1967589239744520334","source_name":null,"brand":null},{"slug":"authentic-scarcity-messaging-product-pages","url":"https://liftarchive.com/test/authentic-scarcity-messaging-product-pages/","markdown_url":"https://liftarchive.com/test/authentic-scarcity-messaging-product-pages/index.md","title":"Authentic scarcity message on product pages: +$46,900/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Authentic scarcity messaging on product pages","control":"Product pages already had a Sold Out button and a restock sign-up link. Nothing explained that sold-out items might never return.","variant":"A warning box was added below the payment icons saying, in short, that once an item sells out it may not be produced again. Availability and restock messaging were made clearer, in language that matched the brand's tone.","summary":"Adding honest scarcity messaging to product pages was forecast to add $46,900 a month. Oliver Kenyon ran this test for a brand whose whole model is built on limited stock and supply. Both revenue per user and conversion rate went up, though exact percentages were not shared.","result":{"headline":"+$46,900 per month","metrics":["Forecasted gain of $46,900 a month, or $562,800 a year.","Revenue per user rose, per the post, with no figure given.","Conversion rate rose as well, again without a percentage.","No sample size or test duration was shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-15","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1967526625869762952","source_name":null,"brand":null},{"slug":"swapped-homepage-hero-image-one-aligned-buyer-intent","url":"https://liftarchive.com/test/swapped-homepage-hero-image-one-aligned-buyer-intent/","markdown_url":"https://liftarchive.com/test/swapped-homepage-hero-image-one-aligned-buyer-intent/index.md","title":"Homepage hero image matched to buyer intent: +7.50% RPV","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Product images & gallery"],"element_slugs":["hero","product-images"],"change":"Swapped the homepage hero image for one aligned with buyer intent","control":"The homepage opened with the store's existing hero image.","variant":"The hero image was replaced with a new one chosen to match what buyers came for and to read more clearly. A second alternative image was also tested.","summary":"Swapping the homepage hero image for one closer to buyer intent lifted revenue per visitor by 7.50%. Dave Diederen ran this A/B test on a Shopify store and estimated the extra profit at $15,330 a month. The ranges were wide, so the result is promising but not certain.","result":{"headline":"+7.50% revenue per visitor","metrics":["Revenue per visitor rose 7.50%, from $1.35 to $1.45, estimated at $27,289 a month.","Conversion rate rose 3.92%, from 1.34% to 1.40%.","Profit per visitor rose 5.84%, from $0.97 to $1.03, estimated at $15,330 a month.","Average order value rose 3.45%, from $100.46 to $103.92.","The second new image also edged out control ($1.43 RPV), but the ranges were wide (RPV -25% to +55%), so neither win is conclusive."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1966819152494268786","source_name":null,"brand":"Shopify brand"},{"slug":"moved-review-stars-above-product-title","url":"https://liftarchive.com/test/moved-review-stars-above-product-title/","markdown_url":"https://liftarchive.com/test/moved-review-stars-above-product-title/index.md","title":"Review stars moved above the product title: +9.26% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["reviews","headlines-copy"],"change":"Moved the review stars above the product title","control":"The product title came first, with the star rating and review count underneath, followed by pack-size options.","variant":"The star rating and review count moved above the product title. Nothing else on the page changed.","summary":"Moving the review stars from below the product title to above it raised conversion rate by 9.26% and revenue per visitor by 8.89%. Dave Diederen ran this A/B test on a Shopify store with 158,166 visitors and 2,069 orders. They estimated the gain at $71,317 a month, though the test was still running when shared.","result":{"headline":"+8.89% revenue per visitor","metrics":["Conversion rate rose 9.26%, from 1.23% to 1.34%, estimated at 865 extra orders a month.","Revenue per visitor rose 8.89%, from $1.06 to $1.15, estimated at $71,317 a month.","Average order value showed no change ($85.89 vs $85.60).","A second above-title version also beat control (1.35% conversion, $1.13 RPV).","The ranges were wide (conversion -2% to +21%), so a small loss was not fully ruled out."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1966456769569309011","source_name":null,"brand":"Shopify brand"},{"slug":"show-original-price-before-discounted-price","url":"https://liftarchive.com/test/show-original-price-before-discounted-price/","markdown_url":null,"title":"Show the original price before the discounted price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display"],"element_slugs":["urgency-offers","pricing-discounts"],"change":"Display the full price first and the sale price after it, since people read left to right and anchor on the higher number, making the discount feel bigger.","control":null,"variant":null,"summary":"Display the full price first and the sale price after it, since people read left to right and anchor on the higher number, making the discount feel bigger.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1966094374934045141","source_name":null,"brand":null},{"slug":"added-image-based-category-slider-navigation","url":"https://liftarchive.com/test/added-image-based-category-slider-navigation/","markdown_url":"https://liftarchive.com/test/added-image-based-category-slider-navigation/index.md","title":"Image-based category slider for navigation: +$161K revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["product-images","filters-search","menu"],"change":"Added an image-based category slider for navigation","control":"Shoppers moved between categories using the standard menu, with no visual category links near the top of the page.","variant":"A horizontal slider of round image tiles was added under the header, with labels such as Shop all, New arrivals, Best sellers and individual categories.","summary":"Adding a row of round image tiles for category navigation was credited with $161K in additional revenue. Dave Diederen ran this test on a Shopify store across 158,691 visitors and 1,612 orders. They reported that the result reached statistical significance.","result":{"headline":"+$161K revenue","metrics":["$161K in additional revenue reported from the test.","1,612 orders and 158,691 visitors in the test, a solid sample.","Dave Diederen said the result was statistically significant, but no percentage lift or confidence figure was shown."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2025-09-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1965807484263665992","source_name":null,"brand":"Shopify brand"},{"slug":"redesign-pdp-tiered-tub-bundles-flavor-picker-list","url":"https://liftarchive.com/test/redesign-pdp-tiered-tub-bundles-flavor-picker-list/","markdown_url":null,"title":"Redesign PDP with tiered tub bundles and a flavor picker list","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Bundles & quantity breaks","Pricing, discounts & savings display","Variant, size & option selectors","Announcement bars","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["countdown-timer","bundles","pricing-discounts","variant-selector","announcement-bar","how-it-works-results","layout-design"],"change":"Before/after mockup (RAW protein): adds a countdown announcement bar, a 4/2/1-tub quantity selector with per-unit pricing, an add-per-flavor list, ATC showing the total, and a ships-by date under the button.","control":null,"variant":null,"summary":"Before/after mockup (RAW protein): adds a countdown announcement bar, a 4/2/1-tub quantity selector with per-unit pricing, an add-per-flavor list, ATC showing the total, and a ships-by date under the button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1965369594237125105","source_name":null,"brand":null},{"slug":"added-real-customer-photos-objection-answers-product-pages","url":"https://liftarchive.com/test/added-real-customer-photos-objection-answers-product-pages/","markdown_url":null,"title":"Added real customer photos and objection answers to product pages and cut checkout to 2 clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery","Checkout steps, fields & flow"],"element_slugs":["ugc-video","product-images","checkout-flow"],"change":"Added real customer photos and objection answers to product pages and cut checkout to 2 clicks. Josh claims CVR 1.46% to 2.73%, +87% revenue; no test data shown.","control":null,"variant":null,"summary":"Added real customer photos and objection answers to product pages and cut checkout to 2 clicks. Josh claims CVR 1.46% to 2.73%, +87% revenue; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-09","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1965324357569273989","source_name":null,"brand":"jewelry brand spending $35K/month on ads"},{"slug":"built-landing-page-around-best-performing-ad-plus","url":"https://liftarchive.com/test/built-landing-page-around-best-performing-ad-plus/","markdown_url":null,"title":"Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Product images & gallery"],"element_slugs":["reviews","product-images"],"change":"Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section. Josh claims +$242,807/month; no test data shown.","control":null,"variant":null,"summary":"Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section. Josh claims +$242,807/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-09","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1965279099544375448","source_name":null,"brand":null},{"slug":"rebuilt-product-pages-50-photo-reviews-faq-dropdowns","url":"https://liftarchive.com/test/rebuilt-product-pages-50-photo-reviews-faq-dropdowns/","markdown_url":null,"title":"Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Low-stock & scarcity messaging","Product images & gallery","FAQ sections","Layout, fonts & visual design"],"element_slugs":["reviews","scarcity","product-images","faq","layout-design"],"change":"Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters. Josh claims CVR 2.2% to 3.63%; no test data shown.","control":null,"variant":null,"summary":"Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters. Josh claims CVR 2.2% to 3.63%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1965067717230100764","source_name":null,"brand":"brand stuck at $275,556/month"},{"slug":"full-screen-mobile-mega-menu-larger-tap-targets","url":"https://liftarchive.com/test/full-screen-mobile-mega-menu-larger-tap-targets/","markdown_url":"https://liftarchive.com/test/full-screen-mobile-mega-menu-larger-tap-targets/index.md","title":"Full-screen mobile menu with bigger tap targets: +$50,568/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Full-screen mobile mega menu with larger tap targets","control":"The old mobile menu was a short list of small, tightly spaced text links (Just In, Shop, Handbags, Best Sellers, Custom, Login) laid over the top of the page.","variant":"The new menu fills the whole screen, adds a search bar at the top, and gives each category a tall row. Categories expand in place to show sub-categories like All Handbags, Novelty and Classics.","summary":"Making the mobile menu open full screen, with large tap zones and a clearer category order, was forecast to add $50,568 per month. Oliver Kenyon ran this test for a handbag store client. They also report lower bounce rates after the change.","result":{"headline":"+$50,568 per month","metrics":["+$50,568 per month in forecast revenue. This is a projection from the test, not booked revenue.","+$606,816 per year forecast, which is the monthly figure multiplied by 12.","Lower bounce rates and more menu engagement were reported, but no figures were shared for these."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2025-09-08","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1965003540553719958","source_name":null,"brand":null},{"slug":"simplified-homepage-navigation-added-real-photos-diagrams-product","url":"https://liftarchive.com/test/simplified-homepage-navigation-added-real-photos-diagrams-product/","markdown_url":null,"title":"Simplified homepage navigation, added real photos and diagrams to product pages, and a highlighted review section","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","UGC & product video","Product images & gallery","Navigation & mega menus"],"element_slugs":["reviews","ugc-video","product-images","menu"],"change":"Simplified homepage navigation, added real photos and diagrams to product pages, and a highlighted review section. Josh claims $391,262 in one day (+122%); no test data shown.","control":null,"variant":null,"summary":"Simplified homepage navigation, added real photos and diagrams to product pages, and a highlighted review section. Josh claims $391,262 in one day (+122%); no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1964916678417866805","source_name":null,"brand":null},{"slug":"simplified-product-page-navigation-tested-pricing-added-benefit","url":"https://liftarchive.com/test/simplified-product-page-navigation-tested-pricing-added-benefit/","markdown_url":null,"title":"Simplified product page navigation, tested pricing, and added benefit copy with real photos","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Headlines, product titles & copy","Pricing, discounts & savings display","Product images & gallery","Navigation & mega menus"],"element_slugs":["ugc-video","headlines-copy","pricing-discounts","product-images","menu"],"change":"Simplified product page navigation, tested pricing, and added benefit copy with real photos. Josh claims +$153,962/month; no test data shown.","control":null,"variant":null,"summary":"Simplified product page navigation, tested pricing, and added benefit copy with real photos. Josh claims +$153,962/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1964599536996749389","source_name":null,"brand":null},{"slug":"added-real-photos-videos-objection-answering-copy-customer","url":"https://liftarchive.com/test/added-real-photos-videos-objection-answering-copy-customer/","markdown_url":null,"title":"Added real photos and videos, objection-answering copy and customer testimonials to product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["reviews","ugc-video","headlines-copy","product-images"],"change":"Added real photos and videos, objection-answering copy and customer testimonials to product pages. Josh claims +$424,511 in 30 days; no test data shown.","control":null,"variant":null,"summary":"Added real photos and videos, objection-answering copy and customer testimonials to product pages. Josh claims +$424,511 in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1964554270277009686","source_name":null,"brand":null},{"slug":"problem-first-homepage-hero-reviews-above-fold-one","url":"https://liftarchive.com/test/problem-first-homepage-hero-reviews-above-fold-one/","markdown_url":null,"title":"Problem-first homepage hero with reviews above the fold and one 'Try' CTA","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Trust badges & security seals","Low-stock & scarcity messaging","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons","Product images & gallery"],"element_slugs":["reviews","trust-badges","scarcity","hero","headlines-copy","cta-button","product-images"],"change":"Grüns-style hero: product shot with a limited-edition tag, star rating and member count above the fold, problem-first headline, quantified benefit stack, quiet trust badges, and a single low-friction 'Try ...' CTA.","control":null,"variant":null,"summary":"Grüns-style hero: product shot with a limited-edition tag, star rating and member count above the fold, problem-first headline, quantified benefit stack, quiet trust badges, and a single low-friction 'Try ...' CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1964357934370214091","source_name":null,"brand":null},{"slug":"swapped-generic-images-real-customer-photos-rewrote-copy","url":"https://liftarchive.com/test/swapped-generic-images-real-customer-photos-rewrote-copy/","markdown_url":null,"title":"Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Headlines, product titles & copy","Add-to-cart & CTA buttons","Product images & gallery"],"element_slugs":["ugc-video","headlines-copy","cta-button","product-images"],"change":"Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA. Josh claims +115% conversions, $115,614 in 7 days; no test data shown.","control":null,"variant":null,"summary":"Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA. Josh claims +115% conversions, $115,614 in 7 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-06","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1964342877678424283","source_name":null,"brand":null},{"slug":"use-single-static-hero-bogo-style-offer-instead","url":"https://liftarchive.com/test/use-single-static-hero-bogo-style-offer-instead/","markdown_url":null,"title":"Use a single static hero with a BOGO-style offer instead of a carousel","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","Sales, urgency & limited-time offers","Bundles & quantity breaks","Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["social-proof","urgency-offers","bundles","hero","layout-design"],"change":"Winning header format: one high-urgency offer (like BOGO), real-world product context, simple uncluttered layout, visual social proof and an obvious CTA, no carousels or sliders.","control":null,"variant":null,"summary":"Winning header format: one high-urgency offer (like BOGO), real-world product context, simple uncluttered layout, visual social proof and an obvious CTA, no carousels or sliders.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1964259046317306355","source_name":null,"brand":null},{"slug":"replaced-generic-product-page-story-driven-advertorial-landing","url":"https://liftarchive.com/test/replaced-generic-product-page-story-driven-advertorial-landing/","markdown_url":null,"title":"Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Sales, urgency & limited-time offers","Bundles & quantity breaks","Advertorials, listicles & presell pages","Ad-to-page message match","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","urgency-offers","bundles","advertorials-listicles","ad-match","how-it-works-results"],"change":"Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles. Josh claims CVR 1.76% to 3.63%; no test data shown.","control":null,"variant":null,"summary":"Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles. Josh claims CVR 1.76% to 3.63%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1963874794555727981","source_name":null,"brand":"supplement brand spending $45K/month on Meta"},{"slug":"redesign-pdp-size-tabs-3-2-1-bundle","url":"https://liftarchive.com/test/redesign-pdp-size-tabs-3-2-1-bundle/","markdown_url":null,"title":"Redesign PDP with size tabs, 3/2/1 bundle cards and a subscribe-and-save frequency step","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Bundles & quantity breaks","Headlines, product titles & copy","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Variant, size & option selectors","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["reviews","bundles","headlines-copy","pricing-discounts","subscriptions","variant-selector","how-it-works-results","layout-design"],"change":"Before/after mockup (skincare serum): moves stars above the title, adds step-numbered size tabs, a 3/2/1-pack bundle selector with Most Popular badge and per-unit pricing, and a subscribe-and-save option with listed perks.","control":null,"variant":null,"summary":"Before/after mockup (skincare serum): moves stars above the title, adds step-numbered size tabs, a 3/2/1-pack bundle selector with Most Popular badge and per-unit pricing, and a subscribe-and-save option with listed perks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1963557659103359179","source_name":null,"brand":null},{"slug":"add-sold-today-social-proof-line-below-atc","url":"https://liftarchive.com/test/add-sold-today-social-proof-line-below-atc/","markdown_url":null,"title":"Add a 'sold today' social proof line below the ATC button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Free Liquid snippet showing how many units sold today (The Foldie style) placed right below Add to Cart as social proof.","control":null,"variant":null,"summary":"Free Liquid snippet showing how many units sold today (The Foldie style) placed right below Add to Cart as social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-09-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1963300962652594362","source_name":null,"brand":null},{"slug":"product-pages-real-customer-photos-jewelry-people-benefit","url":"https://liftarchive.com/test/product-pages-real-customer-photos-jewelry-people-benefit/","markdown_url":null,"title":"Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Sales, urgency & limited-time offers","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["ugc-video","urgency-offers","headlines-copy","product-images"],"change":"Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy. Josh claims CVR 1.87% to 2.78%; no test data shown.","control":null,"variant":null,"summary":"Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy. Josh claims CVR 1.87% to 2.78%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-03","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1963150021597016364","source_name":null,"brand":"jewelry brand at $159,328/month"},{"slug":"tested-shipping-threshold-product-page-cta-best-seller","url":"https://liftarchive.com/test/tested-shipping-threshold-product-page-cta-best-seller/","markdown_url":null,"title":"Tested a shipping threshold, the product page CTA and best-seller pricing","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Add-to-cart & CTA buttons","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","cta-button","pricing-discounts"],"change":"Tested a shipping threshold, the product page CTA and best-seller pricing. Josh claims +$153,962/month; no test data shown.","control":null,"variant":null,"summary":"Tested a shipping threshold, the product page CTA and best-seller pricing. Josh claims +$153,962/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-09-03","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1963104712133103905","source_name":null,"brand":"brand doing $275,556/month"},{"slug":"added-view-collection-ctas-homepage-collection-sections","url":"https://liftarchive.com/test/added-view-collection-ctas-homepage-collection-sections/","markdown_url":"https://liftarchive.com/test/added-view-collection-ctas-homepage-collection-sections/index.md","title":"View Collection buttons on homepage sections: +$100K/month","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Added View Collection CTAs to homepage collection sections","control":"The homepage showed collection sections, each with an image, a title and some text, but no button leading into the collection.","variant":"Each homepage collection section got a View Collection button under its text, such as for jewelry, earrings and necklaces.","summary":"Adding a View Collection button under each homepage collection section was forecast to add more than $100,000 per month. Oliver Kenyon ran this test for a jewelry store. The post text gives $108,001 per month, while the screenshot shows $100,801.","result":{"headline":"+$108,001 per month","metrics":["+$108,001 per month in forecast revenue according to the post text. The screenshot shows +$100,801, so treat the exact figure with care.","+$1,296,012 per year forecast in the post, which is the monthly figure multiplied by 12.","Higher click-through into collection pages was reported, with no figure shared."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":"2025-09-02","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1962895576577520044","source_name":null,"brand":null},{"slug":"new-page-design-tested-against-existing-page-intelligems","url":"https://liftarchive.com/test/new-page-design-tested-against-existing-page-intelligems/","markdown_url":"https://liftarchive.com/test/new-page-design-tested-against-existing-page-intelligems/index.md","title":"New landing page design: +137% conversion rate, early data","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"New page design tested against the existing page in Intelligems","control":"The existing page, labelled DDV8 in the test. Its design was not shown.","variant":"A new page design, labelled Josh's Page. The post does not show what the page looks like or what changed.","summary":"A new page design beat the existing page with a 137.26% higher conversion rate and 175.64% more revenue per visitor. Josh Thompson ran this split test in Intelligems. The result was still running when shared, with data from August 30 on.","result":{"headline":"+175.64% revenue per visitor","metrics":["Conversion rate rose from 2.89% to 6.86% (+137.26%). The range shown was +17% to +381%, so the lift is wide but sits above zero.","Revenue per visitor rose from $1.15 to $3.16 (+175.64%). The low end of the range is 0%, so the true lift could be far smaller.","Profit per visitor rose from $0.90 to $2.54 (+181.51%), estimated at +$41,756 per month.","Average order value rose from $39.67 to $46.09 (+16.18%), but the range of -42% to +141% means this one is not settled.","Intelligems estimated about 1,013 extra orders and $51,423 more revenue per month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-01","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1962582854107570588","source_name":null,"brand":null},{"slug":"tested-4-homepage-hero-banner-variations-social-proof","url":"https://liftarchive.com/test/tested-4-homepage-hero-banner-variations-social-proof/","markdown_url":"https://liftarchive.com/test/tested-4-homepage-hero-banner-variations-social-proof/index.md","title":"Homepage hero banner test, 4 versions: +15.52% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Hero & above-the-fold section"],"element_slugs":["social-proof","guarantee","trust-badges","shipping-messaging","hero"],"change":"Tested 4 homepage hero banner variations (social proof position, trust badges, delivery/guarantee benefits, CTA hierarchy)","control":"The store's existing homepage hero banner. Its exact layout was not shown.","variant":"Three new hero banners were tested against it. They differed in social proof position (top or bottom), trust badges (shown or not), added delivery and guarantee benefits, and button hierarchy. Which mix the winner used was not shared.","summary":"The best of four homepage hero banners lifted conversion rate by 15.52% and revenue per visitor by 13.98%. Dave Diederen ran this test for a Shopify brand. The versions changed where social proof sat, whether trust badges showed, added benefits like free delivery and a guarantee, and reworked the button layout.","result":{"headline":"+13.98% revenue per visitor","metrics":["Conversion rate went from 1.37% to 1.59% for the best banner (+15.52%). The range shown was -8% to +44%, so the win is not certain.","Revenue per visitor went from $1.43 to $1.63 (+13.98%), estimated at +$70,405 per month.","Profit per visitor went from $1.02 to $1.17 (+14.29%), estimated at +$51,455 per month.","A second banner came close at 1.54% conversion and $1.62 per visitor.","One banner lost: 1.31% conversion and $1.33 per visitor, below the original."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-09-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1962470494562857441","source_name":null,"brand":"Shopify brand"},{"slug":"cart-redesign-free-shipping-incentive-less-friction-checkout","url":"https://liftarchive.com/test/cart-redesign-free-shipping-incentive-less-friction-checkout/","markdown_url":"https://liftarchive.com/test/cart-redesign-free-shipping-incentive-less-friction-checkout/index.md","title":"Cart with free shipping bar and in-cart upsells: +$27K/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Layout, fonts & visual design"],"element_slugs":["shipping-messaging","layout-design"],"change":"Cart redesign with free shipping incentive and less friction to checkout","control":"The cart drawer listed the items and a subtotal with one button at the bottom. Upsells were shown in a separate pop-up.","variant":"The cart drawer now shows a cart count, a free shipping progress bar, the items with size, a You May Also Like row with add buttons, and a Checkout Now button. The upsell pop-up was removed.","summary":"A cart update with a free shipping progress bar and in-cart upsells added $1.96 revenue per session, forecast at $27,000 per month. Oliver Kenyon ran this test. The team removed an upsell pop-up, moved upsells into the cart and set the free shipping threshold just above average order value.","result":{"headline":"+$27,000/month","metrics":["+$1.96 revenue per session. This is the most direct measure of the change.","+$27,000 per month in forecast revenue.","+$324,000 per year forecast, which is the monthly figure multiplied by 12."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-30","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1961745991003975992","source_name":null,"brand":null},{"slug":"replace-text-heavy-hero-sale-headline-countdown-bar","url":"https://liftarchive.com/test/replace-text-heavy-hero-sale-headline-countdown-bar/","markdown_url":null,"title":"Replace a text-heavy hero with a sale headline, countdown bar and review count","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Countdown timers","Sales, urgency & limited-time offers","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons","Product images & gallery","Announcement bars","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","countdown-timer","urgency-offers","hero","headlines-copy","cta-button","product-images","announcement-bar","how-it-works-results"],"change":"Before/after homepage hero (Acemend): countdown timer in the announcement bar, one clear sale headline ('Save up to 52%'), lifestyle image, a single Shop Now CTA and a review count under it.","control":null,"variant":null,"summary":"Before/after homepage hero (Acemend): countdown timer in the announcement bar, one clear sale headline ('Save up to 52%'), lifestyle image, a single Shop Now CTA and a review count under it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1961383335218819532","source_name":null,"brand":null},{"slug":"add-trust-urgency-elements-plus-checkout","url":"https://liftarchive.com/test/add-trust-urgency-elements-plus-checkout/","markdown_url":"https://liftarchive.com/test/add-trust-urgency-elements-plus-checkout/index.md","title":"Trust and urgency in Shopify Plus checkout: +16.52% RPV","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","UGC & product video","Countdown timers","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","ugc-video","countdown-timer","scarcity","urgency-offers","how-it-works-results"],"change":"Add trust and urgency elements to the Plus checkout","control":"The store's old Shopify checkout. Its layout was not shown.","variant":"A new checkout. According to the post, the final step adds trust (Trustpilot widgets, customer photos, before and after images) and urgency (a timer and low-stock notices on some items). The exact layout was not shown.","summary":"A new Shopify Plus checkout built around trust and urgency lifted revenue per visitor by 16.52% and conversion rate by 11.35%. Kasper Dolk ran this test for an accessories store. It was still running when shared, after 52,427 visitors from August 18 to 29, 2025.","result":{"headline":"+$33,435","metrics":["Revenue per visitor rose from $1.40 to $1.63 (+16.52%), estimated at +$33,435 per month. The range shown was -5% to +43%.","Conversion rate rose from 1.27% to 1.41% (+11.35%), about 208 extra orders a month. The range was -4% to +29%.","Average order value rose from $110.22 to $115.34 (+4.64%), but with a range of -10% to +21% this one is not settled.","The tool put the chance of beating the old checkout at 93%, which is promising but short of the usual 95% bar.","The test had 703 orders from 52,427 visitors, split roughly evenly (26,092 and 26,335 sessions)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1961361091025309965","source_name":null,"brand":null},{"slug":"hid-instagram-style-category-slider-homepage-lost-keep","url":"https://liftarchive.com/test/hid-instagram-style-category-slider-homepage-lost-keep/","markdown_url":"https://liftarchive.com/test/hid-instagram-style-category-slider-homepage-lost-keep/index.md","title":"Hiding homepage category slider: -2.9% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Hid the Instagram-style category slider on the homepage (lost, keep it)","control":"Below the header, the homepage showed a row of round category images in the style of Instagram stories, such as Shop All, New Arrivals and Best Sellers.","variant":"The category slider was hidden, so visitors went from the header straight to the rest of the homepage.","summary":"Hiding the Instagram-style category slider on the homepage lowered conversion rate by 2.9% and revenue per visitor by 2.95%, so the original won. Dave Diederen ran this test for a Shopify brand. The client had seen the slider as clutter.","result":{"headline":"-2.95% revenue per visitor","metrics":["Conversion rate fell from 1.25% to 1.22% (-2.90%). The range was -13% to +8%, so the drop is not certain.","Revenue per visitor fell from $1.09 to $1.05 (-2.95%). The tool estimated this at -$34,555 per month.","The estimated loss was about 392 orders per month, so the store kept the slider."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-27","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1960658562998526099","source_name":null,"brand":"Shopify brand"},{"slug":"added-quick-add-buttons-collection-page-product-cards","url":"https://liftarchive.com/test/added-quick-add-buttons-collection-page-product-cards/","markdown_url":"https://liftarchive.com/test/added-quick-add-buttons-collection-page-product-cards/index.md","title":"Quick Add buttons on collection cards: +$0.19 per session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Added Quick Add buttons to collection page product cards","control":"Collection page product cards had no add button. Shoppers had to open each product page and add items one by one from there.","variant":"Each product card got an Add to Cart button, with a View Product button below it. The collection page also shows filter and sort controls.","summary":"Adding Quick Add buttons to collection page product cards lifted revenue per session by $0.19, forecast at $135,307 per month. Oliver Kenyon ran this test. Before, shoppers had to open each product page to add it to the cart.","result":{"headline":"+$135,307/month","metrics":["+$0.19 revenue per session. This is the most direct measure of the change.","+$135,307 per month in forecast revenue.","+$1,623,684 per year forecast, which is the monthly figure multiplied by 12.","Bigger carts and fewer drop-offs were reported, but no figures were shared for these."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-25","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1959934247797506384","source_name":null,"brand":null},{"slug":"move-upsells-below-atc-button-not-above","url":"https://liftarchive.com/test/move-upsells-below-atc-button-not-above/","markdown_url":null,"title":"Move upsells below the ATC button, not above it","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Cart drawers & slide carts"],"element_slugs":["upsells","cart-drawer"],"change":"Upsells above Add to Cart force a second decision and push the button down on mobile; place them below ATC, in the cart drawer or post-purchase instead.","control":null,"variant":null,"summary":"Upsells above Add to Cart force a second decision and push the button down on mobile; place them below ATC, in the cart drawer or post-purchase instead.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1959933777272025411","source_name":null,"brand":null},{"slug":"added-free-summer-bbq-recipe-book-as-gift","url":"https://liftarchive.com/test/added-free-summer-bbq-recipe-book-as-gift/","markdown_url":"https://liftarchive.com/test/added-free-summer-bbq-recipe-book-as-gift/index.md","title":"Free Summer BBQ e-book as a gift: +$0.74 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Free gifts & gift with purchase"],"element_slugs":["bundles","free-gift"],"change":"Added a free Summer BBQ recipe e-book as a gift with product bundles","control":"The product page showed the gallery, name, reviews, sale price, benefit points and an Add to Cart button, with no gift offer.","variant":"A Free E-book banner with the e-book name and a small cover image was placed along the bottom of the product gallery. The rest of the page stayed the same.","summary":"Adding a free Summer BBQ recipes and tips e-book as a gift lifted revenue per session by $0.74, forecast at $68,000 per month. Oliver Kenyon ran this test. The e-book came with product bundles and was shown as a banner on the product image, with no price change.","result":{"headline":"+$68,000/month","metrics":["+$0.74 revenue per session. This is the most direct measure of the change.","+$68,000 per month in forecast revenue.","+$816,000 per year forecast, which is the monthly figure multiplied by 12."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-23","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1959209260719476893","source_name":null,"brand":null},{"slug":"added-reviews-real-customer-photo-testimonials-across-product","url":"https://liftarchive.com/test/added-reviews-real-customer-photo-testimonials-across-product/","markdown_url":null,"title":"Added reviews and real customer photo testimonials across product pages and social proof in checkout","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","UGC & product video","Product images & gallery"],"element_slugs":["reviews","social-proof","ugc-video","product-images"],"change":"Added reviews and real customer photo testimonials across product pages and social proof in checkout. Josh claims +26% conversions in 30 days; no test data shown.","control":null,"variant":null,"summary":"Added reviews and real customer photo testimonials across product pages and social proof in checkout. Josh claims +26% conversions in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-08-23","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1959163747169153344","source_name":null,"brand":null},{"slug":"added-clear-trust-builder-usp-above-fold","url":"https://liftarchive.com/test/added-clear-trust-builder-usp-above-fold/","markdown_url":"https://liftarchive.com/test/added-clear-trust-builder-usp-above-fold/index.md","title":"Trust-building USP above the fold: +$32,003/month","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["usp-bar","hero"],"change":"Added a clear trust-builder USP above the fold","control":"The original page had no trust message in the first screen. Only an after mockup was shared, so the before layout is not shown.","variant":"A five-star rating line with a review count was added between the hero image and the headline, above the main button and Featured Products.","summary":"Adding a clear trust-builder above the fold was credited with an extra $32,003 per month. Oliver Kenyon ran this test. The example shows a line reading 1000+ Real Customer Reviews with five stars, placed just above the main headline.","result":{"headline":"+$32,003/month","metrics":["+$32,003 per month in revenue. This is the only figure shared.","No conversion rate, revenue per visitor or order value figures were given."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-21","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1958484796339847574","source_name":null,"brand":null},{"slug":"redesign-pdp-benefit-icons-3-2-1-bundles","url":"https://liftarchive.com/test/redesign-pdp-benefit-icons-3-2-1-bundles/","markdown_url":null,"title":"Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Shipping & delivery messaging","Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Product images & gallery","Bestseller badges & product labels","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["usp-bar","shipping-messaging","bundles","pricing-discounts","subscriptions","product-images","badges-labels","how-it-works-results","layout-design"],"change":"Before/after mockup (Mona Linda coffee): Best Seller tag on image, benefit icon row, 3/2/1-pack selector with badges, subscribe-and-save with perks, anchored price on ATC and a delivers-by date plus free shipping under it.","control":null,"variant":null,"summary":"Before/after mockup (Mona Linda coffee): Best Seller tag on image, benefit icon row, 3/2/1-pack selector with badges, subscribe-and-save with perks, anchored price on ATC and a delivers-by date plus free shipping under it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1958484225440600114","source_name":null,"brand":null},{"slug":"add-horizontal-collection-tabs-top-collection-pages","url":"https://liftarchive.com/test/add-horizontal-collection-tabs-top-collection-pages/","markdown_url":null,"title":"Add horizontal collection tabs at the top of collection pages","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Filters, sorting & site search"],"element_slugs":["product-cards","filters-search"],"change":"Tabs above the product grid let shoppers jump between collections instantly, giving orientation and reducing bounce in large catalogs, especially on mobile.","control":null,"variant":null,"summary":"Tabs above the product grid let shoppers jump between collections instantly, giving orientation and reducing bounce in large catalogs, especially on mobile.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1958121847050150152","source_name":null,"brand":null},{"slug":"moved-social-proof-add-cart-first-view-mobile","url":"https://liftarchive.com/test/moved-social-proof-add-cart-first-view-mobile/","markdown_url":"https://liftarchive.com/test/moved-social-proof-add-cart-first-view-mobile/index.md","title":"Reviews and Add to Cart above the fold on mobile: +$0.26 per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["social-proof","hero","layout-design"],"change":"Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing","control":"A large product image with carousel dots filled the first screen. The title, a small 8-review rating, the price and a quantity picker sat below it, and the buy controls were pushed past the fold.","variant":"A smaller image with a thumbnail strip sat on top, then a rating line above the title, the price, three icon benefit bullets, and one-time versus subscribe-and-save options. All of it fit in the first view.","summary":"Oliver Kenyon moved the star rating and purchase options into the first screen of a mobile product page, with tighter spacing. Revenue per session rose by $0.26, which they report as about $47,927 a month. The offer, price and traffic stayed the same.","result":{"headline":"+$47,927/month","metrics":["Revenue per session: +$0.26. The new layout earned more from each visit.","Monthly revenue: +$47,927, as reported by the practitioner. This is an estimate, not booked revenue.","Yearly revenue: +$575,124. This is a forecast based on the monthly figure.","Conversion rate, AOV, sample size and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1957760222128144759","source_name":null,"brand":null},{"slug":"added-countdown-timer-where-heatmaps-showed-shoppers-were","url":"https://liftarchive.com/test/added-countdown-timer-where-heatmaps-showed-shoppers-were/","markdown_url":"https://liftarchive.com/test/added-countdown-timer-where-heatmaps-showed-shoppers-were/index.md","title":"Countdown timer placed by heatmap data: +20.65% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Added a countdown timer where heatmaps showed shoppers were focused","control":"The page as it was, without a countdown timer.","variant":"A countdown timer added in the spot where heatmaps showed the most shopper attention. The exact position and copy were not shown.","summary":"Dave Diederen added a countdown timer to the area heatmaps showed shoppers were already focused on, and revenue per visitor rose 20.65%. Conversion rate rose 20.67% and profit per visitor 20.06%, while average order value did not move. The test ran for less than two days, so treat the size of the lift with care.","result":{"headline":"+20.65% revenue per visitor","metrics":["Conversion rate: 1.27% to 1.54% (+20.67%). More visitors placed an order.","Revenue per visitor: $1.31 to $1.58 (+20.65%). Estimated at about +$216,716 a month by the testing tool.","Profit per visitor: $0.94 to $1.13 (+20.06%), with a 94% probability of beating control. The range ran from -5% to +52%, so a loss was still possible.","Average order value: flat ($102.98 vs $102.96). The gain came from more orders, not bigger ones."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1957397065170080233","source_name":null,"brand":"Shopify brand"},{"slug":"pdp-above-fold-cut-3-bullets-surfaced-add","url":"https://liftarchive.com/test/pdp-above-fold-cut-3-bullets-surfaced-add/","markdown_url":"https://liftarchive.com/test/pdp-above-fold-cut-3-bullets-surfaced-add/index.md","title":"PDP cut to 3 bullets with Add to Cart above fold: +$0.27 per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Hero & above-the-fold section"],"element_slugs":["trust-badges","hero"],"change":"PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals","control":"Below the title, rating and sale price sat a block of text and five or more checkmark bullets. The Add to Cart button was not visible in the first screen.","variant":"The text block was trimmed and the list cut to three short bullets. An 'Add to Cart Now' button and a row of four trust icons followed right after.","summary":"Oliver Kenyon cut the selling points on a mobile product page from six or seven down to three, which brought the Add to Cart button and trust icons into the first view. Revenue per session rose by $0.27. They report this as about $47,795 a month.","result":{"headline":"+$47,795 per month","metrics":["Revenue per session: +$0.27. Each visit was worth more after the change.","Monthly revenue: +$47,795, as reported. The post image labels this figure 'per year forecasted' while the post text says per month, so the exact framing is unclear.","Yearly revenue: +$573,540, a forecast based on the monthly figure.","Conversion rate, AOV, sample size and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-17","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1957035018468913230","source_name":null,"brand":null},{"slug":"upgrade-cart-drawer-tiered-discount-progress-bar-subscription","url":"https://liftarchive.com/test/upgrade-cart-drawer-tiered-discount-progress-bar-subscription/","markdown_url":null,"title":"Upgrade the cart drawer with tiered discount progress bar, subscription toggle and upsell tabs","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Upsells & cross-sells","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Cart drawers & slide carts","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","shipping-messaging","free-shipping-threshold","upsells","pricing-discounts","subscriptions","cart-drawer","how-it-works-results"],"change":"Before/after cart: tiered spend progress bar (free shipping, 25%, 40% off), per-item subscribe-and-save toggle, tabbed recommended upsells, delivery estimate and guarantee under checkout.","control":null,"variant":null,"summary":"Before/after cart: tiered spend progress bar (free shipping, 25%, 40% off), per-item subscribe-and-save toggle, tabbed recommended upsells, delivery estimate and guarantee under checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1955947511660589432","source_name":null,"brand":null},{"slug":"showed-stock-instead-almost-out-stock-messaging","url":"https://liftarchive.com/test/showed-stock-instead-almost-out-stock-messaging/","markdown_url":"https://liftarchive.com/test/showed-stock-instead-almost-out-stock-messaging/index.md","title":"'In Stock' message instead of low-stock alert: +16.78% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Showed 'In Stock' instead of 'Almost Out of Stock' messaging","control":"The product page without the stock messages being tested. The exact control copy was not shown.","variant":"Three versions ran against control: an 'In Stock' message, an orange low-stock ('almost out') alert, and an urgency countdown. In Stock was the winner.","summary":"Dave Diederen showed shoppers an 'In Stock' message on product pages, and revenue per visitor rose 16.78% against control. Two urgency versions, a low-stock alert and a countdown, each came in about 2% below control. The calm message won on conversion and order value too.","result":{"headline":"+16.78% revenue per visitor","metrics":["Revenue per visitor (In Stock): $1.16 to $1.35 (+16.78%), with a 91% probability of beating control. The range ran from -8% to +48%, so it is not a sure win.","Conversion rate (In Stock): 1.37% to 1.44% (+5.72%). A modest rise in buyers.","Average order value (In Stock): $84.69 to $93.55 (+10.46%). Most of the revenue gain came from bigger orders.","Low-stock alert: RPV -2%, AOV $82.81. Urgency countdown: RPV -2.1%, AOV $79.58. Both came in slightly below control."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1955585137191878774","source_name":null,"brand":"Shopify brand"},{"slug":"rewrite-guarantee-copy-add-social-proof","url":"https://liftarchive.com/test/rewrite-guarantee-copy-add-social-proof/","markdown_url":null,"title":"Rewrite guarantee copy to add social proof","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["social-proof","guarantee","headlines-copy"],"change":"Replace '30-day money-back guarantee' with 'Enjoy 30 days of free returns, with less than 1% of customers asking for their money back' to turn the policy into proof that almost everyone keeps it.","control":null,"variant":null,"summary":"Replace '30-day money-back guarantee' with 'Enjoy 30 days of free returns, with less than 1% of customers asking for their money back' to turn the policy into proof that almost everyone keeps it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1954880232604786819","source_name":null,"brand":null},{"slug":"mega-menu-gender-tabs-thumbnails-split-link-groups","url":"https://liftarchive.com/test/mega-menu-gender-tabs-thumbnails-split-link-groups/","markdown_url":"https://liftarchive.com/test/mega-menu-gender-tabs-thumbnails-split-link-groups/index.md","title":"Mobile menu with gender tabs and thumbnails: +$0.33 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Product images & gallery","Navigation & mega menus"],"element_slugs":["product-images","menu"],"change":"Mega menu with gender tabs, thumbnails and split link groups","control":"A plain slide-out list with Men and Women as top rows, then text-only links. Wishlist, login and social icons sat at the bottom.","variant":"Women and Men tabs at the top, a 'Shop All' row, then category rows each with a product thumbnail. Lower-intent links such as About, Fit Guide, Blog and Gift Cards moved to a two-column block underneath.","summary":"Oliver Kenyon redesigned a mobile menu with Women and Men tabs, product thumbnails and a separate group for info links, and revenue per session rose $0.33. They report this as about $22,000 a month. The client was an ecommerce store selling to both men and women.","result":{"headline":"+$22,000 per month","metrics":["Revenue per session: +$0.33. Visitors spent more after using the new menu.","Monthly revenue: +$22,000, as reported by the practitioner.","Yearly revenue: +$264,000, a forecast based on the monthly figure.","Conversion rate, AOV, sample size and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-10","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1954498218126889422","source_name":null,"brand":null},{"slug":"add-instagram-style-ugc-slider-tap-shop-pdp","url":"https://liftarchive.com/test/add-instagram-style-ugc-slider-tap-shop-pdp/","markdown_url":null,"title":"Add an Instagram-style UGC slider with tap-to-shop on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Horizontal carousel styled like Instagram posts showing real faces holding the product, each slide selling a benefit, with a low-friction 'Tap to Shop' CTA.","control":null,"variant":null,"summary":"Horizontal carousel styled like Instagram posts showing real faces holding the product, each slide selling a benefit, with a low-friction 'Tap to Shop' CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1954135575398961440","source_name":null,"brand":null},{"slug":"visual-comparison-table-numbered-percentage-backed-claims","url":"https://liftarchive.com/test/visual-comparison-table-numbered-percentage-backed-claims/","markdown_url":null,"title":"Visual comparison table with numbered, percentage-backed claims","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["comparison-chart","headlines-copy","how-it-works-results"],"change":"Benefit headline, visual product comparison, numbered benefits and % claims covering speed, side effects, ingredients, long-term effect.","control":null,"variant":null,"summary":"Benefit headline, visual product comparison, numbered benefits and % claims covering speed, side effects, ingredients, long-term effect.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1952731353142931593","source_name":null,"brand":null},{"slug":"cart-drawer-formats-condensed-upsell-cards-subscription-options","url":"https://liftarchive.com/test/cart-drawer-formats-condensed-upsell-cards-subscription-options/","markdown_url":null,"title":"Cart drawer formats with condensed upsell cards and subscription options","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Subscriptions & subscribe-and-save","Product cards & quick add","Cart drawers & slide carts","Layout, fonts & visual design"],"element_slugs":["upsells","subscriptions","product-cards","cart-drawer","layout-design"],"change":"Example cart layouts with condensed upsell cards in a horizontal slider and optional subscription toggles that tend to work well.","control":null,"variant":null,"summary":"Example cart layouts with condensed upsell cards in a horizontal slider and optional subscription toggles that tend to work well.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1952707169733820842","source_name":null,"brand":null},{"slug":"put-best-seller-badge-top-left-product-card","url":"https://liftarchive.com/test/put-best-seller-badge-top-left-product-card/","markdown_url":null,"title":"Put the Best Seller badge in the top-left of the product card image","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["product-images","badges-labels","product-cards"],"change":"Place a Best Seller badge at the top left of collection card images for the most visibility, colored to fit the brand.","control":null,"variant":null,"summary":"Place a Best Seller badge at the top left of collection card images for the most visibility, colored to fit the brand.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1952380520223985769","source_name":null,"brand":null},{"slug":"added-best-seller-badges-products","url":"https://liftarchive.com/test/added-best-seller-badges-products/","markdown_url":"https://liftarchive.com/test/added-best-seller-badges-products/index.md","title":"Best Seller badges on products: +30.21% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels"],"element_slugs":["badges-labels"],"change":"Added Best Seller badges to products","control":"Products shown without a Best Seller badge.","variant":"A Best Seller badge on selected products. Three badge versions were tested; the post did not show how they differed.","summary":"Dave Diederen added Best Seller badges to products, and the best version lifted revenue per visitor 30.21%. Average order value rose 23.45% and conversion rate 5.47%. Two other badge versions did worse, one of them 10% below control.","result":{"headline":"+30.21% revenue per visitor","metrics":["Revenue per visitor (best version): $0.94 to $1.22 (+30.21%), with a 94% probability of beating control. The range ran from -6% to +79%.","Average order value: $88.09 to $108.74 (+23.45%). Most of the gain came from larger orders.","Conversion rate: 1.07% to 1.13% (+5.47%). A small change that could easily be noise.","The other two badge versions: +7.1% and -10% RPV. Badge design mattered, and one version lost money."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-08-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1952323882301751802","source_name":null,"brand":"Shopify brand"},{"slug":"subscription-above-fold-usps-upfront-simple-quantity-selector","url":"https://liftarchive.com/test/subscription-above-fold-usps-upfront-simple-quantity-selector/","markdown_url":null,"title":"Subscription above-the-fold with USPs upfront and a simple quantity selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Bundles & quantity breaks","Hero & above-the-fold section","Subscriptions & subscribe-and-save"],"element_slugs":["usp-bar","bundles","hero","subscriptions"],"change":"PDP mockup with clear subscription options, product USPs upfront and a frictionless quantity selector, one of the best-performing subscription above-the-folds shipped.","control":null,"variant":null,"summary":"PDP mockup with clear subscription options, product USPs upfront and a frictionless quantity selector, one of the best-performing subscription above-the-folds shipped.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1951553870271754395","source_name":null,"brand":null},{"slug":"enabled-shop-pay-buy-now-pay-later","url":"https://liftarchive.com/test/enabled-shop-pay-buy-now-pay-later/","markdown_url":"https://liftarchive.com/test/enabled-shop-pay-buy-now-pay-later/index.md","title":"Turning on Shop Pay with pay-later lifted conversion above 1%","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Enabled Shop Pay (buy now, pay later)","control":"The store had sat below 1% conversion rate for months, even after its home, collection and product pages were rebuilt. It did not offer buy-now-pay-later.","variant":"Shop Pay was switched on, which gave shoppers a pay-later option at checkout. Nothing else was reported as changing at the same time.","summary":"Dave Diederen turned on Shop Pay with buy-now-pay-later for a Shopify store, and conversion moved from below 1% to above 1%. The dashboard shows 1.21% the next day, up 98% on the day before. This was a before/after comparison, not a split test.","result":{"headline":"CVR moved from below 1% to above 1%","metrics":["Conversion rate: 1.21% on Jul 31, 2025, up 98% on Jul 30. The store crossed the 1% line it had been stuck under.","Orders: up 70% day over day. Order counts themselves were hidden.","According to the practitioner, conversion stayed above 1% afterward. No longer-term data was shown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-08-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1951325804761354287","source_name":null,"brand":"Shopify brand"},{"slug":"bundle-page-goal-progress-bar-tiered-quantity-discounts","url":"https://liftarchive.com/test/bundle-page-goal-progress-bar-tiered-quantity-discounts/","markdown_url":null,"title":"Bundle page with a goal progress bar, tiered quantity discounts and pack cards","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Free shipping thresholds & shipping price","Low-stock & scarcity messaging","Bundles & quantity breaks","Hero & above-the-fold section","Pricing, discounts & savings display","Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["reviews","free-shipping-threshold","scarcity","bundles","hero","pricing-discounts","badges-labels","product-cards"],"change":"Bundle page with a sticky 'add X packs for 40% off' progress bar, tiered discounts, visual pack cards with Add buttons, Limited Edition and Best Seller tags, reviews above the fold and a 3/4/6/8 pack selector.","control":null,"variant":null,"summary":"Bundle page with a sticky 'add X packs for 40% off' progress bar, tiered discounts, visual pack cards with Add buttons, Limited Edition and Best Seller tags, reviews above the fold and a 3/4/6/8 pack selector.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-08-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1951236469433008626","source_name":null,"brand":null},{"slug":"buy-2-get-2-bundle-offer-pinned-sale","url":"https://liftarchive.com/test/buy-2-get-2-bundle-offer-pinned-sale/","markdown_url":null,"title":"Buy 2 Get 2 bundle offer with pinned sale countdown and front-loaded trust","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Shipping & delivery messaging","Countdown timers","Sales, urgency & limited-time offers","Bundles & quantity breaks","Hero & above-the-fold section","Free gifts & gift with purchase"],"element_slugs":["reviews","shipping-messaging","countdown-timer","urgency-offers","bundles","hero","free-gift"],"change":"PDP teardown: Buy 2 Get 2 Free 'Best Deal' with free shipping only on the bigger offer, sale countdown pinned at top, review count and clinical claims above the fold, and free gifts shown after bundle options.","control":null,"variant":null,"summary":"PDP teardown: Buy 2 Get 2 Free 'Best Deal' with free shipping only on the bigger offer, sale countdown pinned at top, review count and clinical claims above the fold, and free gifts shown after bundle options.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-31","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1950874083819983205","source_name":null,"brand":null},{"slug":"add-image-category-tiles-filter-sort-bar-ranked","url":"https://liftarchive.com/test/add-image-category-tiles-filter-sort-bar-ranked/","markdown_url":null,"title":"Add image category tiles, filter/sort bar and ranked Best Seller badges to collection pages","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Bestseller badges & product labels","Product cards & quick add","Filters, sorting & site search","Benefit, problem, how-it-works & results sections"],"element_slugs":["product-images","badges-labels","product-cards","filters-search","how-it-works-results"],"change":"Before/after collection page: image-based category tiles under the banner, a clear Filters and Sort By bar, and '#1 Best Seller' / New Arrival badges on product cards.","control":null,"variant":null,"summary":"Before/after collection page: image-based category tiles under the banner, a clear Filters and Sort By bar, and '#1 Best Seller' / New Arrival badges on product cards.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1950511690639929828","source_name":null,"brand":null},{"slug":"added-price-add-cart-button-lost","url":"https://liftarchive.com/test/added-price-add-cart-button-lost/","markdown_url":"https://liftarchive.com/test/added-price-add-cart-button-lost/index.md","title":"Price on the Add to Cart button: -2.03% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["cta-button","pricing-discounts","ad-match"],"change":"Added the price to the Add to Cart button (lost)","control":"The standard Add to Cart button without the price on it.","variant":"The same button with the product price added to its label.","summary":"Dave Diederen added the product price to the Add to Cart button, and revenue per visitor fell 2.03%. Conversion rate dropped 1.98% and order value did not change. After more than 2,000 orders, the original button stayed.","result":{"headline":"-2.03% revenue per visitor","metrics":["Conversion rate: 1.44% to 1.41% (-1.98%). Slightly fewer visitors bought.","Revenue per visitor: $1.45 to $1.42 (-2.03%). Estimated at about -$17,405 a month by the testing tool.","Profit per visitor: $1.03 to $1.01 (-1.75%). The confidence range ran from -13% to +11%, so this is close to flat.","Average order value: no change ($100.81 vs $100.75)."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1950173237083615657","source_name":null,"brand":"Shopify brand"},{"slug":"added-ships-date-free-shipping-over-x-below","url":"https://liftarchive.com/test/added-ships-date-free-shipping-over-x-below/","markdown_url":"https://liftarchive.com/test/added-ships-date-free-shipping-over-x-below/index.md","title":"Ship date and free shipping note under Add to Cart: +28.25% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button","control":"The product page with the Add to Cart button and no shipping timing or cost shown near it.","variant":"Two lines right under the button, along the lines of 'Ships by Tomorrow' and 'Free shipping over $50'. The post says a 'Delivered by [date]' version also works.","summary":"Dave Diederen added two short lines under the Add to Cart button, a ship-by date and a free-shipping threshold, and revenue per visitor rose 28.25%. Conversion rate rose 26.62%, and average order value edged up 1.28%. Nothing else on the page changed.","result":{"headline":"+28.25% revenue per visitor","metrics":["Conversion rate: 0.83% to 1.06% (+26.62%). Clearly more visitors bought.","Revenue per visitor: $0.67 to $0.86 (+28.25%), with an 84% probability of beating control. The range ran from -21% to +108%, so the true lift could be much smaller.","Average order value: $80.06 to $81.09 (+1.28%). Basically flat; the gain came from more orders.","The testing tool estimated about +$168,428 a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1949786916066656562","source_name":null,"brand":"Shopify brand"},{"slug":"redesign-pdp-price-rating-title-size-guide-note","url":"https://liftarchive.com/test/redesign-pdp-price-rating-title-size-guide-note/","markdown_url":null,"title":"Redesign PDP with price and rating by the title, size guide note, membership upsell and guarantee under ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Shipping & delivery messaging","Sales, urgency & limited-time offers","Upsells & cross-sells","Headlines, product titles & copy","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Variant, size & option selectors","Product cards & quick add","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","shipping-messaging","urgency-offers","upsells","headlines-copy","pricing-discounts","subscriptions","variant-selector","product-cards","how-it-works-results","layout-design"],"change":"Before/after shoe PDP: sale price and stars next to the title, color swatches with count, size grid with fit note, a 'become a member' upsell, ATC with anchored price, ships-by and free shipping lines, and the <1% returns guarantee.","control":null,"variant":null,"summary":"Before/after shoe PDP: sale price and stars next to the title, color swatches with count, size grid with fit note, a 'become a member' upsell, ATC with anchored price, ships-by and free shipping lines, and the <1% returns guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1948699760682303729","source_name":null,"brand":null},{"slug":"tested-flat-2-5-7-shipping-fees-against","url":"https://liftarchive.com/test/tested-flat-2-5-7-shipping-fees-against/","markdown_url":"https://liftarchive.com/test/tested-flat-2-5-7-shipping-fees-against/index.md","title":"Flat $5 shipping fee vs free shipping: +5.56% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Tested flat $2, $5 and $7 shipping fees against free shipping","control":"Free shipping.","variant":"Three versions charged a flat shipping fee of $2, $5 or $7. The rest of the store stayed the same.","summary":"Dave Diederen tested flat $2, $5 and $7 shipping fees against free shipping, and the $5 fee lifted revenue per visitor 5.56%. It also raised conversion 2.37% and profit per visitor 7.50%. The $7 fee did worse than free shipping, so the price point mattered.","result":{"headline":"+5.56% revenue per visitor","metrics":["$5 fee, revenue per visitor: $1.41 to $1.48 (+5.56%). The range ran from -7% to +20%, so this is not yet certain.","$5 fee, profit per visitor: $0.99 to $1.06 (+7.50%). Fee income added margin.","$5 fee, conversion rate: 1.42% to 1.45% (+2.37%), and AOV $99.04 to $102.11 (+3.11%). Small gains on both.","$2 fee: about flat (CR 1.42%, RPV $1.42). $7 fee: lower on conversion (1.32%), RPV ($1.36) and profit ($0.98). A fee that's too high cost sales."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1948117155217600948","source_name":null,"brand":"Shopify brand"},{"slug":"pdp-above-fold-trust-icons-swipeable-images-reviews","url":"https://liftarchive.com/test/pdp-above-fold-trust-icons-swipeable-images-reviews/","markdown_url":"https://liftarchive.com/test/pdp-above-fold-trust-icons-swipeable-images-reviews/index.md","title":"Product page above-the-fold refresh: +$27,000/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Trust badges & security seals","Hero & above-the-fold section","Add-to-cart & CTA buttons","Product images & gallery"],"element_slugs":["reviews","trust-badges","hero","cta-button","product-images"],"change":"PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA","control":"The post does not show the original page. It implies shipping cues, reviews and benefits sat lower or were less visible, and images were harder to browse.","variant":"A shipping icon bar sat above the header, the gallery became swipeable with dots, and stars with a review count sat under the title. Below the price came a Personalize button, a black Add to Bag button, payment icons and a row of shipping, returns and guarantee icons.","summary":"Oliver Kenyon reworked the first screen of a product page and reported an extra $27,000 per month in revenue. The update added shipping trust icons up top, swipeable images, reviews near the title, a cleaner Add to Bag area and a benefit bar under the button. Pricing and traffic stayed the same.","result":{"headline":"+$27,000/month","metrics":["+$27,000 per month in revenue, as reported by Oliver Kenyon.","No conversion rate, revenue per session, sample size or test length was shared.","Five changes shipped together, so the gain can't be split between them."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-22","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1947613428538802647","source_name":null,"brand":null},{"slug":"collection-banner-bogo-headline-testimonial","url":"https://liftarchive.com/test/collection-banner-bogo-headline-testimonial/","markdown_url":null,"title":"Collection banner with a BOGO headline and a testimonial","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Bundles & quantity breaks","Headlines, product titles & copy","Collection banners & headers"],"element_slugs":["reviews","bundles","headlines-copy","collection-banner"],"change":"Collection page banner with a clear 'Buy One, Get One Free' offer, big seasonal headline and an embedded testimonial for trust.","control":null,"variant":null,"summary":"Collection page banner with a clear 'Buy One, Get One Free' offer, big seasonal headline and an embedded testimonial for trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1947250452480888985","source_name":null,"brand":null},{"slug":"simplified-size-selection-clearer-usps-fewer-payment-options","url":"https://liftarchive.com/test/simplified-size-selection-clearer-usps-fewer-payment-options/","markdown_url":"https://liftarchive.com/test/simplified-size-selection-clearer-usps-fewer-payment-options/index.md","title":"Simpler size picker and clearer USPs: +$0.62 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Add-to-cart & CTA buttons","Payment icons, express checkout & BNPL"],"element_slugs":["usp-bar","cta-button","payment-icons"],"change":"Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP","control":"Sizes appeared as a grid of plain outlined boxes under a size chart link. A single review card and a short icon list (free shipping, machine washable, made in the UK) sat below.","variant":"A thumbnail strip was added under the main image and a See All Reviews link was placed beside the stars. Sizes became radio-style buttons with the chosen one filled dark, and the review card gained a verified badge.","summary":"Oliver Kenyon simplified the size selector, clarified benefits, cut weak payment options and made the add-to-cart button stand out, and revenue per session rose by $0.62. They reported +$36,240 per month, forecast at +$434,880 per year. Only about 10% of visitors had been adding to cart before the change.","result":{"headline":"+$36,240/month","metrics":["+$0.62 revenue per session.","+$36,240 per month in revenue.","+$434,880 per year, which is a forecast, not measured revenue.","Add-to-cart rate after the change, sample size and test length were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1946525941007598079","source_name":null,"brand":null},{"slug":"new-hero-section-refillable-hygiene-brand","url":"https://liftarchive.com/test/new-hero-section-refillable-hygiene-brand/","markdown_url":null,"title":"New hero section for a refillable hygiene brand","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["hero","product-images","layout-design"],"change":"Hero section mockup for a refillable hygiene brand (layout shown in image).","control":null,"variant":null,"summary":"Hero section mockup for a refillable hygiene brand (layout shown in image).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1946163049611583775","source_name":null,"brand":null},{"slug":"added-urgency-above-fold-benefit-headlines-decluttered-mobile","url":"https://liftarchive.com/test/added-urgency-above-fold-benefit-headlines-decluttered-mobile/","markdown_url":null,"title":"Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Hero & above-the-fold section","Headlines, product titles & copy","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["urgency-offers","hero","headlines-copy","menu","layout-design"],"change":"Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers. Josh claims +$188K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers. Josh claims +$188K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1945710101765005456","source_name":null,"brand":null},{"slug":"cart-social-proof-subscribe-toggle-free-shipping-guarantee","url":"https://liftarchive.com/test/cart-social-proof-subscribe-toggle-free-shipping-guarantee/","markdown_url":null,"title":"Cart with social proof, subscribe toggle, free shipping and guarantee","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Money-back guarantee & returns","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Subscriptions & subscribe-and-save","Popups & email capture"],"element_slugs":["social-proof","guarantee","shipping-messaging","payment-icons","subscriptions","popups"],"change":"Replace a basic popup with '3,000+ dogs' proof, a subscribe-for-20%-off toggle, visible free shipping, payment methods and money-back guarantee.","control":null,"variant":null,"summary":"Replace a basic popup with '3,000+ dogs' proof, a subscribe-for-20%-off toggle, visible free shipping, payment methods and money-back guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1945487746283499891","source_name":null,"brand":null},{"slug":"turn-pdp-step-step-color-add-selector","url":"https://liftarchive.com/test/turn-pdp-step-step-color-add-selector/","markdown_url":null,"title":"Turn the PDP into a step-by-step color and add-on selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Countdown timers","Sales, urgency & limited-time offers","Bundles & quantity breaks","Upsells & cross-sells","Pricing, discounts & savings display","Product cards & quick add","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","countdown-timer","urgency-offers","bundles","upsells","pricing-discounts","product-cards","how-it-works-results"],"change":"Before/after diffuser PDP: sale countdown bar, step 1 color selection cards with anchored prices, benefit icons, step 2 oil add-on picker, and ATC showing the bundle total.","control":null,"variant":null,"summary":"Before/after diffuser PDP: sale countdown bar, step 1 color selection cards with anchored prices, benefit icons, step 2 oil add-on picker, and ATC showing the bundle total.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1945438268428001381","source_name":null,"brand":null},{"slug":"swapped-generic-hero-image-product-use-video-moved","url":"https://liftarchive.com/test/swapped-generic-hero-image-product-use-video-moved/","markdown_url":null,"title":"Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["reviews","ugc-video","hero","headlines-copy","product-images"],"change":"Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems. Josh claims CVR 1.2% to 3.1%; no test data shown.","control":null,"variant":null,"summary":"Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems. Josh claims CVR 1.2% to 3.1%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-16","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1945347732316516670","source_name":null,"brand":null},{"slug":"product-image-set-lifestyle-context-multiple-angles-texture","url":"https://liftarchive.com/test/product-image-set-lifestyle-context-multiple-angles-texture/","markdown_url":null,"title":"Product image set: lifestyle context, multiple angles, texture close-ups","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Hero & above-the-fold section","Product images & gallery"],"element_slugs":["comparison-chart","hero","product-images"],"change":"Use lifestyle context shots, multiple angles including size comparison, mixed studio and natural light, texture close-ups, and a hero image that sells emotionally.","control":null,"variant":null,"summary":"Use lifestyle context shots, multiple angles including size comparison, mixed studio and natural light, texture close-ups, and a hero image that sells emotionally.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1945075883842396439","source_name":null,"brand":null},{"slug":"moved-bloated-third-party-theme-clean-theme-cutting","url":"https://liftarchive.com/test/moved-bloated-third-party-theme-clean-theme-cutting/","markdown_url":null,"title":"Moved from a bloated third-party theme to a clean theme, cutting load time from 2s+ to under 1s","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Moved from a bloated third-party theme to a clean theme, cutting load time from 2s+ to under 1s. Josh claims +$81K the next month; no test data shown.","control":null,"variant":null,"summary":"Moved from a bloated third-party theme to a clean theme, cutting load time from 2s+ to under 1s. Josh claims +$81K the next month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-14","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1944622950214169087","source_name":null,"brand":null},{"slug":"moved-key-benefits-above-fold-built-landing-pages","url":"https://liftarchive.com/test/moved-key-benefits-above-fold-built-landing-pages/","markdown_url":null,"title":"Moved key benefits above the fold and built landing pages matching top ads","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Ad-to-page message match"],"element_slugs":["hero","ad-match"],"change":"Moved key benefits above the fold and built landing pages matching top ads. Josh claims +42% CVR; no test data shown.","control":null,"variant":null,"summary":"Moved key benefits above the fold and built landing pages matching top ads. Josh claims +42% CVR; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-13","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1944305862165541253","source_name":null,"brand":null},{"slug":"homepage-hero-better-imagery-4-9-5-rating","url":"https://liftarchive.com/test/homepage-hero-better-imagery-4-9-5-rating/","markdown_url":"https://liftarchive.com/test/homepage-hero-better-imagery-4-9-5-rating/index.md","title":"Homepage hero with rating, benefits and press logos: +$1.54/session","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["reviews","social-proof","hero","headlines-copy","product-images"],"change":"Homepage hero with better imagery, 4.9/5 rating, press logos and clearer headline","control":"The hero showed a headline with a 550-review star line, a large product photo and a Buy Now button. A free US shipping message over $99 sat in the announcement bar.","variant":"A line reading Rated 4.9/5 by Thousands sat above a clearer headline, followed by three checkmark benefits and a new image. Under a Shop Now button came three benefit tiles and a Featured In row of logos.","summary":"Oliver Kenyon rebuilt a homepage hero with a 4.9/5 rating line, benefit bullets, better imagery and press logos, and revenue per session rose by $1.54. They reported +$78,454 per month, forecast at +$941,448 per year. The layout and offer were otherwise unchanged.","result":{"headline":"+$78,454/month","metrics":["+$1.54 revenue per session.","+$78,454 per month in revenue.","+$941,448 per year, which is a forecast.","Sample size, test length and conversion rate were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-12","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1943989230398509504","source_name":null,"brand":null},{"slug":"added-pre-selected-bundles-checkout-most-popular-badges","url":"https://liftarchive.com/test/added-pre-selected-bundles-checkout-most-popular-badges/","markdown_url":null,"title":"Added pre-selected bundles at checkout, 'Most popular' badges on high-margin items and post-purchase upsells","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Upsells & cross-sells","Bestseller badges & product labels"],"element_slugs":["bundles","upsells","badges-labels"],"change":"Added pre-selected bundles at checkout, 'Most popular' badges on high-margin items and post-purchase upsells. Josh claims AOV $62 to $101, +$104K revenue; no test data shown.","control":null,"variant":null,"summary":"Added pre-selected bundles at checkout, 'Most popular' badges on high-margin items and post-purchase upsells. Josh claims AOV $62 to $101, +$104K revenue; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-12","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1943943468734103597","source_name":null,"brand":"brand doing $130K/month"},{"slug":"moved-cta-above-fold-strengthened-product-page-social","url":"https://liftarchive.com/test/moved-cta-above-fold-strengthened-product-page-social/","markdown_url":null,"title":"Moved the CTA above the fold, strengthened product page social proof and clarified the order box and bundle pricing","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Bundles & quantity breaks","Hero & above-the-fold section","Add-to-cart & CTA buttons","Pricing, discounts & savings display"],"element_slugs":["social-proof","bundles","hero","cta-button","pricing-discounts"],"change":"Moved the CTA above the fold, strengthened product page social proof and clarified the order box and bundle pricing. Josh claims $160K to $244K/month; no test data shown.","control":null,"variant":null,"summary":"Moved the CTA above the fold, strengthened product page social proof and clarified the order box and bundle pricing. Josh claims $160K to $244K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-12","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1943898186952708220","source_name":null,"brand":"brand at $160K/month"},{"slug":"crop-gallery-so-content-below-peeks-view","url":"https://liftarchive.com/test/crop-gallery-so-content-below-peeks-view/","markdown_url":null,"title":"Crop the gallery so content below peeks into view","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Javy deliberately crops its gallery to show content below more easily.","control":null,"variant":null,"summary":"Javy deliberately crops its gallery to show content below more easily.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1943717224453485038","source_name":null,"brand":null},{"slug":"gift-product-page-customer-count-up-top-stock","url":"https://liftarchive.com/test/gift-product-page-customer-count-up-top-stock/","markdown_url":null,"title":"Gift product page: customer count up top, stock, what's included, payments","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Payment icons, express checkout & BNPL","Product images & gallery"],"element_slugs":["social-proof","payment-icons","product-images"],"change":"Move '8,000+ customers' to the top, use lifestyle imagery with an offer badge, a customer quote, visible stock levels, what's included and payment methods.","control":null,"variant":null,"summary":"Move '8,000+ customers' to the top, use lifestyle imagery with an offer badge, a customer quote, visible stock levels, what's included and payment methods.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1943667465633878114","source_name":null,"brand":null},{"slug":"offer-mystery-gift-purchase","url":"https://liftarchive.com/test/offer-mystery-gift-purchase/","markdown_url":null,"title":"Offer a mystery gift with purchase","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free gifts & gift with purchase"],"element_slugs":["free-gift"],"change":"Wufus-style mystery gift twist on free gifts with products, worth testing.","control":null,"variant":null,"summary":"Wufus-style mystery gift twist on free gifts with products, worth testing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1943626336469488085","source_name":null,"brand":null},{"slug":"simplified-navigation-made-cart-sticky-mobile-tested-shipping","url":"https://liftarchive.com/test/simplified-navigation-made-cart-sticky-mobile-tested-shipping/","markdown_url":null,"title":"Simplified navigation, made the cart sticky on mobile and tested shipping copy","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Headlines, product titles & copy","Navigation & mega menus"],"element_slugs":["shipping-messaging","headlines-copy","menu"],"change":"Simplified navigation, made the cart sticky on mobile and tested shipping copy. Josh claims +$218K in 60 days; no test data shown.","control":null,"variant":null,"summary":"Simplified navigation, made the cart sticky on mobile and tested shipping copy. Josh claims +$218K in 60 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-07-10","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1943173358431912317","source_name":null,"brand":null},{"slug":"bundle-pdp-3-pack-default-mix-match-step","url":"https://liftarchive.com/test/bundle-pdp-3-pack-default-mix-match-step/","markdown_url":null,"title":"Bundle PDP with 3-pack default, mix-and-match step and best-seller fallback","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["guarantee","bundles","pricing-discounts"],"change":"Highlight the 3-pack as Most Popular with strike-through subtotal, go quantity then mix-and-match with tabs, add a 'Can't choose? Try our Best Sellers' fallback, and put guarantee, ships-by and savings % next to the CTA.","control":null,"variant":null,"summary":"Highlight the 3-pack as Most Popular with strike-through subtotal, go quantity then mix-and-match with tabs, add a 'Can't choose? Try our Best Sellers' fallback, and put guarantee, ships-by and savings % next to the CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1942176781597077696","source_name":null,"brand":null},{"slug":"added-category-tabs-built-search-cluttered-bundle-page","url":"https://liftarchive.com/test/added-category-tabs-built-search-cluttered-bundle-page/","markdown_url":"https://liftarchive.com/test/added-category-tabs-built-search-cluttered-bundle-page/index.md","title":"Category tabs and search on a bundle page: +$0.28 revenue/session","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Bundles & quantity breaks","Filters, sorting & site search"],"element_slugs":["bundles","filters-search"],"change":"Added category tabs and built-in search to a cluttered bundle page","control":"Below the product image, title and sale price, shoppers picked each bundle item from a stack of Product Name dropdowns. Every option had to be scrolled through inside each dropdown.","variant":"The dropdowns were replaced with search fields labeled Search products here, so shoppers could type to find each item. The post also mentions tabs grouping products by category, which the screenshot doesn't show.","summary":"Oliver Kenyon added category tabs and built-in search to a cluttered bundle page, and revenue per session rose by $0.28. They reported +$39,428 per month, forecast at +$473,136 per year. The aim was to cut choice overload when building a bundle.","result":{"headline":"+$39,428/month","metrics":["+$0.28 revenue per session.","+$39,428 per month in revenue.","+$473,136 per year, which is a forecast.","Sample size, test length and conversion rate were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-05","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1941407074149081509","source_name":null,"brand":null},{"slug":"test-best-seller-badge-wording-placement-which-product","url":"https://liftarchive.com/test/test-best-seller-badge-wording-placement-which-product/","markdown_url":null,"title":"Test Best Seller badge wording, placement and which product gets it","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Headlines, product titles & copy","Bestseller badges & product labels"],"element_slugs":["headlines-copy","badges-labels"],"change":"Split test 'Best Seller' vs 'Most Loved' or 'Fastest Selling', badge placement and the badged product to steer traffic toward profitable SKUs.","control":null,"variant":null,"summary":"Split test 'Best Seller' vs 'Most Loved' or 'Fastest Selling', badge placement and the badged product to steer traffic toward profitable SKUs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1941089617647644803","source_name":null,"brand":null},{"slug":"faqs-above-fold-only-real-objections","url":"https://liftarchive.com/test/faqs-above-fold-only-real-objections/","markdown_url":null,"title":"FAQs above the fold only for real objections","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section","FAQ sections"],"element_slugs":["usp-bar","hero","faq"],"change":"Test above-the-fold FAQs for complex products with real objections (safety, fit); avoid filler questions that push the value prop below the fold.","control":null,"variant":null,"summary":"Test above-the-fold FAQs for complex products with real objections (safety, fit); avoid filler questions that push the value prop below the fold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-07-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1940364835054862844","source_name":null,"brand":null},{"slug":"made-announcement-bar-clickable-linking-high-ticket-bundles","url":"https://liftarchive.com/test/made-announcement-bar-clickable-linking-high-ticket-bundles/","markdown_url":"https://liftarchive.com/test/made-announcement-bar-clickable-linking-high-ticket-bundles/index.md","title":"Clickable announcement bar linking to bundles: +$0.34/session","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Announcement bars"],"element_slugs":["bundles","announcement-bar"],"change":"Made the announcement bar clickable, linking to high-ticket bundles","control":"A text-only announcement bar ran across the top of the site with no link. Heatmaps showed people tapping it anyway.","variant":"The bar read Lifetime warranty on all products, followed by an underlined Shop Now link. Tapping it took visitors to high-ticket bundles.","summary":"Oliver Kenyon made a static announcement bar clickable and linked it to high-ticket bundles, and revenue per session rose by $0.34. They reported +$74,000 per month, forecast at +$888,000 per year. Heatmaps had shown visitors trying to click the bar.","result":{"headline":"+$74,000/month","metrics":["+$0.34 revenue per session.","+$74,000 per month in revenue.","+$888,000 per year, which is a forecast.","Sample size, test length and click-through rate were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-07-01","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1939958194379350057","source_name":null,"brand":null},{"slug":"upsells-vs-no-upsells","url":"https://liftarchive.com/test/upsells-vs-no-upsells/","markdown_url":"https://liftarchive.com/test/upsells-vs-no-upsells/index.md","title":"Upsells vs no upsells: +1.86% revenue per visitor, not significant","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Upsells vs no upsells","control":"Shoppers saw no upsell offers. The test group was labeled No Upsells.","variant":"Upsell offers were added. The post does not show where they appeared or which products were offered.","summary":"Kasper Dolk tested adding upsells against a no-upsell control, and revenue per visitor rose 1.86%, from $1.46 to $1.49. Profit per visitor rose 1.80%, estimated at +$17,775 per month. The confidence ranges in the screenshot still include a loss, so this is a lean, not a proven win.","result":{"headline":"Revenue per visitor $1.46 to $1.49 (+1.86%)","metrics":["Revenue per visitor: $1.46 to $1.49 (+1.86%), range -3% to +7%. Estimated +$26,471 per month.","Profit per visitor: $1.02 to $1.03 (+1.80%), range -3% to +7%. Estimated +$17,775 per month.","Conversion rate: 1.498% to 1.524% (+1.73%), range -2% to +5%. That is 5,974 vs 6,076 orders.","Average order value was flat: $97.75 vs $97.88.","Each range includes zero, so the lift may not be real."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1939685461947289843","source_name":null,"brand":null},{"slug":"test-showing-price-atc-button","url":"https://liftarchive.com/test/test-showing-price-atc-button/","markdown_url":null,"title":"Test showing the price in the ATC button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Add-to-cart & CTA buttons","Pricing, discounts & savings display"],"element_slugs":["bundles","cta-button","pricing-discounts"],"change":"Show price in ATC for affordable, impulse or bundle offers; skip it for premium products or where AOV drops when price shows early.","control":null,"variant":null,"summary":"Show price in ATC for affordable, impulse or bundle offers; skip it for premium products or where AOV drops when price shows early.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1938915278932660409","source_name":null,"brand":null},{"slug":"rewrite-hero-headline-outcome-ditch-brain-fog-crush","url":"https://liftarchive.com/test/rewrite-hero-headline-outcome-ditch-brain-fog-crush/","markdown_url":null,"title":"Rewrite hero headline to an outcome ('Ditch Brain Fog. Crush Your Mornings'), then test layouts","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["hero","headlines-copy","layout-design"],"change":"First test outcome-led headline and subheading copy, then run an A/B/C/D layout test on the hero.","control":null,"variant":null,"summary":"First test outcome-led headline and subheading copy, then run an A/B/C/D layout test on the hero.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1938319095281369416","source_name":null,"brand":null},{"slug":"introduced-bogo-offer-deal-driven-audience","url":"https://liftarchive.com/test/introduced-bogo-offer-deal-driven-audience/","markdown_url":"https://liftarchive.com/test/introduced-bogo-offer-deal-driven-audience/index.md","title":"BOGO offer for deal-seeking shoppers: +25% AOV (before/after)","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Introduced a BOGO offer for a deal-driven audience","control":"Products sold at normal pricing with no BOGO deal. The comparison period was June 16-19, 2025.","variant":"A buy-one-get-one offer was introduced. The exact terms and where it appeared were not shared; the period measured was June 20-23, 2025.","summary":"Dave Diederen added a buy-one-get-one offer for a store whose audience loves deals, and average order value rose 25% to $105.42. This was a before/after comparison over four days, not a split test. Conversion rate and margin were not shared.","result":{"headline":"+25% AOV over a weekend","metrics":["Average order value: $105.42, up 25% vs the previous four days.","Conversion rate, revenue per visitor and margin were not shared.","A higher AOV from a free item does not by itself mean more profit."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1937828115411063116","source_name":null,"brand":"Shopify brand"},{"slug":"switched-third-party-shopify-theme-custom-setup","url":"https://liftarchive.com/test/switched-third-party-shopify-theme-custom-setup/","markdown_url":null,"title":"Switched from a third-party Shopify theme to a custom setup","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Switched from a third-party Shopify theme to a custom setup. Josh claims +$176K in 60 days; no test data shown.","control":null,"variant":null,"summary":"Switched from a third-party Shopify theme to a custom setup. Josh claims +$176K in 60 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-25","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1937737568369451353","source_name":null,"brand":null},{"slug":"offer-1-month-membership-extra-discount-cashback","url":"https://liftarchive.com/test/offer-1-month-membership-extra-discount-cashback/","markdown_url":null,"title":"Offer a $1/month membership with extra discount and cashback","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["shipping-messaging","pricing-discounts","subscriptions"],"change":"True Classics-style low-cost membership: extra 10% off, 20% cashback as store credit and free shipping for $1/month to drive repeat purchases.","control":null,"variant":null,"summary":"True Classics-style low-cost membership: extra 10% off, 20% cashback as store credit and free shipping for $1/month to drive repeat purchases.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1937465729260912792","source_name":null,"brand":null},{"slug":"pre-selected-top-bundle-added-value-stacks-highlighted","url":"https://liftarchive.com/test/pre-selected-top-bundle-added-value-stacks-highlighted/","markdown_url":null,"title":"Pre-selected the top bundle, added value stacks and highlighted fast free shipping","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Bundles & quantity breaks","Benefit, problem, how-it-works & results sections"],"element_slugs":["shipping-messaging","bundles","how-it-works-results"],"change":"Pre-selected the top bundle, added value stacks and highlighted fast free shipping. Josh claims +33% AOV, +$191K in 8 weeks; no test data shown.","control":null,"variant":null,"summary":"Pre-selected the top bundle, added value stacks and highlighted fast free shipping. Josh claims +33% AOV, +$191K in 8 weeks; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-24","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1937375190037545036","source_name":null,"brand":null},{"slug":"subscription-pdp-quantity-first-then-subscription-perks-ships","url":"https://liftarchive.com/test/subscription-pdp-quantity-first-then-subscription-perks-ships/","markdown_url":null,"title":"Subscription PDP: quantity first, then subscription perks, ships-by date and ATC showing the discounted price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Bundles & quantity breaks","Add-to-cart & CTA buttons","Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["shipping-messaging","bundles","cta-button","pricing-discounts","subscriptions"],"change":"Anchor with a 'Best Deal' 3-pack and price per unit, then stack subscription perks (15% off, free shipping, cancel anytime), add a ships-by date, and make the ATC button reflect the discounted subscription price.","control":null,"variant":null,"summary":"Anchor with a 'Best Deal' 3-pack and price per unit, then stack subscription perks (15% off, free shipping, cancel anytime), add a ships-by date, and make the ATC button reflect the discounted subscription price.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1937103347372196064","source_name":null,"brand":null},{"slug":"tightened-mobile-ux-made-ctas-bold-added-urgency","url":"https://liftarchive.com/test/tightened-mobile-ux-made-ctas-bold-added-urgency/","markdown_url":null,"title":"Tightened mobile UX, made CTAs bold and added urgency timers near the add-to-cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["countdown-timer","urgency-offers"],"change":"Tightened mobile UX, made CTAs bold and added urgency timers near the add-to-cart button. Josh claims +$144K in 30 days; no test data shown.","control":null,"variant":null,"summary":"Tightened mobile UX, made CTAs bold and added urgency timers near the add-to-cart button. Josh claims +$144K in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-22","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1936695719949213796","source_name":null,"brand":null},{"slug":"added-search-bar-inside-mega-menu","url":"https://liftarchive.com/test/added-search-bar-inside-mega-menu/","markdown_url":"https://liftarchive.com/test/added-search-bar-inside-mega-menu/index.md","title":"Search bar inside the mobile menu: +$81,050/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Added a search bar inside the mega menu","control":"The open menu listed Men, Women and Sale with arrows, then a few secondary links. Search was only available from the icon in the header.","variant":"A search field sat at the top of the open menu, above the same category links. Shoppers could search without closing the menu.","summary":"Oliver Kenyon put a search bar at the top of the mobile mega menu and reported +$81,050 per month in revenue. Revenue per session rose by $0.05, forecast at +$972,600 per year. Data showed search had the highest revenue per click and most users opened the menu first.","result":{"headline":"+$81,050/month","metrics":["+$0.05 revenue per session, a small lift per visit.","+$81,050 per month in revenue, which implies very high traffic.","+$972,600 per year, which is a forecast.","Sample size, test length and search usage were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-21","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1936334410481016914","source_name":null,"brand":null},{"slug":"replaced-studio-shots-real-customer-photos-added-faq","url":"https://liftarchive.com/test/replaced-studio-shots-real-customer-photos-added-faq/","markdown_url":null,"title":"Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","FAQ sections"],"element_slugs":["ugc-video","hero","headlines-copy","product-images","faq"],"change":"Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold. Josh claims +36% CVR, +$172K sales; no test data shown.","control":null,"variant":null,"summary":"Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold. Josh claims +36% CVR, +$172K sales; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-21","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1936333330443551155","source_name":null,"brand":null},{"slug":"rebuilt-mobile-menu-moved-reviews-higher-product-pages","url":"https://liftarchive.com/test/rebuilt-mobile-menu-moved-reviews-higher-product-pages/","markdown_url":null,"title":"Rebuilt the mobile menu, moved reviews higher on product pages and added low-stock urgency","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["reviews","scarcity","urgency-offers","menu","layout-design"],"change":"Rebuilt the mobile menu, moved reviews higher on product pages and added low-stock urgency. Josh claims +$198K in 60 days; no test data shown.","control":null,"variant":null,"summary":"Rebuilt the mobile menu, moved reviews higher on product pages and added low-stock urgency. Josh claims +$198K in 60 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-21","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1936288033017417942","source_name":null,"brand":null},{"slug":"put-objection-faqs-next-atc-hero","url":"https://liftarchive.com/test/put-objection-faqs-next-atc-hero/","markdown_url":null,"title":"Put objection FAQs next to the ATC in the hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","FAQ sections"],"element_slugs":["hero","faq"],"change":"E.g. 'Is it painless and safe?', 'Where can I use it?', 'What's included?' at the moment of hesitation.","control":null,"variant":null,"summary":"E.g. 'Is it painless and safe?', 'Where can I use it?', 'What's included?' at the moment of hesitation.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1936110555644993846","source_name":null,"brand":null},{"slug":"add-5-reasons-why-section","url":"https://liftarchive.com/test/add-5-reasons-why-section/","markdown_url":null,"title":"Add a '5 Reasons Why' section","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Frame features as experiences ('no afternoon sweat') to reach different buyer motivations.","control":null,"variant":null,"summary":"Frame features as experiences ('no afternoon sweat') to reach different buyer motivations.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1936084142204371032","source_name":null,"brand":null},{"slug":"collection-page-usps-review-counts-cards-benefit-subtitles","url":"https://liftarchive.com/test/collection-page-usps-review-counts-cards-benefit-subtitles/","markdown_url":null,"title":"Collection page with USPs, review counts on cards and benefit subtitles","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","USP bars & benefit icons"],"element_slugs":["reviews","usp-bar"],"change":"Lead with USPs (Vegan, Cruelty Free), add review counts on cards, benefits under titles and bestseller highlights.","control":null,"variant":null,"summary":"Lead with USPs (Vegan, Cruelty Free), add review counts on cards, benefits under titles and bestseller highlights.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1936061485970866582","source_name":null,"brand":null},{"slug":"pdp-redesign-34-24-price-anchor-delivery-returns","url":"https://liftarchive.com/test/pdp-redesign-34-24-price-anchor-delivery-returns/","markdown_url":null,"title":"PDP redesign with $34 to $24 price anchor, delivery and returns, UGC and a smart upsell","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","UGC & product video","Money-back guarantee & returns","Shipping & delivery messaging","Upsells & cross-sells","Pricing, discounts & savings display","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["reviews","social-proof","ugc-video","guarantee","shipping-messaging","upsells","pricing-discounts","how-it-works-results","layout-design"],"change":"Before/after PDP: show a strike-through anchor price, delivery and returns info for trust, UGC and reviews for social proof, and an upsell for AOV.","control":null,"variant":null,"summary":"Before/after PDP: show a strike-through anchor price, delivery and returns info for trust, UGC and reviews for social proof, and an upsell for AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1936016190490787895","source_name":null,"brand":null},{"slug":"rebuilt-landing-page-flow-added-video-testimonials-product","url":"https://liftarchive.com/test/rebuilt-landing-page-flow-added-video-testimonials-product/","markdown_url":null,"title":"Rebuilt the landing page flow, added video and testimonials to product pages and simplified checkout navigation","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","UGC & product video","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["reviews","ugc-video","menu","layout-design"],"change":"Rebuilt the landing page flow, added video and testimonials to product pages and simplified checkout navigation. Josh claims +$168K/month; no test data shown.","control":null,"variant":null,"summary":"Rebuilt the landing page flow, added video and testimonials to product pages and simplified checkout navigation. Josh claims +$168K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-20","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1935925604777402468","source_name":null,"brand":"store spending $40K/month on media"},{"slug":"three-tier-offer-dumb-anchor-option-left","url":"https://liftarchive.com/test/three-tier-offer-dumb-anchor-option-left/","markdown_url":null,"title":"Three-tier offer with a 'dumb' anchor option on the left","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display","Layout, fonts & visual design"],"element_slugs":["bundles","pricing-discounts","layout-design"],"change":"Anchor price and value on the first option, high-contrast buttons on the top two, big per-item price with total underneath, and visual free items.","control":null,"variant":null,"summary":"Anchor price and value on the first option, high-contrast buttons on the top two, big per-item price with total underneath, and visual free items.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1935721748273807503","source_name":null,"brand":null},{"slug":"add-enemy-section-names-who-blame","url":"https://liftarchive.com/test/add-enemy-section-names-who-blame/","markdown_url":null,"title":"Add an 'enemy' section that names who is to blame","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Blame something believable (cheap-material big brands, food industry, outdated methods) to make price about principle.","control":null,"variant":null,"summary":"Blame something believable (cheap-material big brands, food industry, outdated methods) to make price about principle.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1935699110360998297","source_name":null,"brand":null},{"slug":"added-usp-images-pdp-gallery-instead-product-only","url":"https://liftarchive.com/test/added-usp-images-pdp-gallery-instead-product-only/","markdown_url":"https://liftarchive.com/test/added-usp-images-pdp-gallery-instead-product-only/index.md","title":"USP image in the product gallery: +$10,069/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Product images & gallery"],"element_slugs":["usp-bar","product-images"],"change":"Added USP images to the PDP gallery instead of product-only shots","control":"The gallery held only product photos. The rest of the page, including price, bullets and Add to Cart Now button, was unchanged.","variant":"One slide in the 7-image gallery showed six icons with labels, such as strength, plant-based, vegan and gluten-free cues. The page below stayed the same.","summary":"Oliver Kenyon added a benefit-focused image to a product gallery that had only product photos, and revenue rose by about $10,069 per month. The image showed six icons for key product traits. Copy and layout stayed the same.","result":{"headline":"+$10K/month","metrics":["About +$10,069 per month in revenue (the post rounds to $10K).","Conversion rate, revenue per session, sample size and test length were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1935609148575469827","source_name":null,"brand":null},{"slug":"rebuilt-landing-page-copy-matched-top-ad-benefit","url":"https://liftarchive.com/test/rebuilt-landing-page-copy-matched-top-ad-benefit/","markdown_url":null,"title":"Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["social-proof","hero","headlines-copy","ad-match","layout-design"],"change":"Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page. Josh claims +29% CVR, +$203K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page. Josh claims +29% CVR, +$203K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-19","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1935563252915716516","source_name":null,"brand":null},{"slug":"bundle-selector-pre-selected-subscription-toggle-below","url":"https://liftarchive.com/test/bundle-selector-pre-selected-subscription-toggle-below/","markdown_url":null,"title":"Bundle selector with a pre-selected subscription toggle below it","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Subscriptions & subscribe-and-save","Layout, fonts & visual design"],"element_slugs":["bundles","subscriptions","layout-design"],"change":"Bundle quantity selector layout that lifted CVR and AOV across brands; add a subscription toggle right below and pre-select it.","control":null,"variant":null,"summary":"Bundle quantity selector layout that lifted CVR and AOV across brands; add a subscription toggle right below and pre-select it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1935291403321455071","source_name":null,"brand":null},{"slug":"redesigned-top-product-page-image-slider-clearer-ctas","url":"https://liftarchive.com/test/redesigned-top-product-page-image-slider-clearer-ctas/","markdown_url":"https://liftarchive.com/test/redesigned-top-product-page-image-slider-clearer-ctas/index.md","title":"Product page top redesign: +$0.628 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Add-to-cart & CTA buttons","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["urgency-offers","cta-button","product-images","layout-design"],"change":"Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold","control":"A large single image led the page with a small 1/7 counter, followed by name, reviews, sale price, five bullet benefits and an Add to Cart button. There was no message bar or benefit row.","variant":"A rotating message bar sat under the header, and the gallery gained arrows plus a thumbnail strip. The button grew stronger and four benefit icons sat directly under it.","summary":"Oliver Kenyon redesigned the top of a product page and revenue per session rose by $0.628. They reported +$36,772 per month, forecast at +$441,264 per year. The update added a rotating message bar, an image slider with thumbnails, a bolder add-to-cart button and a benefit icon row.","result":{"headline":"+$36,772 per month","metrics":["+$0.628 revenue per session.","+$36,772 per month in revenue.","+$441,264 per year, which is a forecast.","Add-to-cart rate, sample size and test length were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-16","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1934522013575500022","source_name":null,"brand":null},{"slug":"added-value-comparison-chart","url":"https://liftarchive.com/test/added-value-comparison-chart/","markdown_url":"https://liftarchive.com/test/added-value-comparison-chart/index.md","title":"Value comparison chart on product page: +7.68% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Added a value comparison chart","control":"The product page without a comparison section. Shoppers had to work out on their own why this product beat the alternatives.","variant":"A chart was added with the brand in one column and \"Others\" in the next. Each row named a selling point, with ticks for the brand and crosses or weaker answers for the others.","summary":"Adding a simple value comparison chart to a Shopify product page lifted revenue per visitor by 7.68% and conversion rate by 9.4%. Dave Diederen ran this test. The chart set the brand side by side with \"Others\" on a short list of selling points.","result":{"headline":"+7.68% revenue per visitor","metrics":["Conversion rate: 3.15% to 3.44%, a 9.4% lift. The testing tool estimated about 816 extra orders a month.","Revenue per visitor: $2.71 to $2.92, a 7.68% lift. The tool estimated about $57,409 in extra monthly revenue.","Both ranges shown in the dashboard dip below zero (conversion -2% to +22%, revenue per visitor -8% to +26%), so a small loss can't be ruled out."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1933479462122803524","source_name":null,"brand":"Shopify brand"},{"slug":"build-ad-matched-landing-pages-15-section-dr","url":"https://liftarchive.com/test/build-ad-matched-landing-pages-15-section-dr/","markdown_url":null,"title":"Build ad-matched landing pages with a 15-section DR structure","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Comparison charts & tables","Hero & above-the-fold section","Headlines, product titles & copy","Free gifts & gift with purchase","FAQ sections","Ad-to-page message match"],"element_slugs":["guarantee","comparison-chart","hero","headlines-copy","free-gift","faq","ad-match"],"change":"Match each LP to the winning ad's angle, avatar and awareness level, then follow: benefit hero, problem, why it happens, solution bridge, product story, mechanism, benefits, how to use, proof, comparison, what to expect, bonuses, close, FAQs, guarantee.","control":null,"variant":null,"summary":"Match each LP to the winning ad's angle, avatar and awareness level, then follow: benefit hero, problem, why it happens, solution bridge, product story, mechanism, benefits, how to use, proof, comparison, what to expect, bonuses, close, FAQs, guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1933218758740308350","source_name":null,"brand":null},{"slug":"added-rating-under-title-moved-discount-badge-atc","url":"https://liftarchive.com/test/added-rating-under-title-moved-discount-badge-atc/","markdown_url":"https://liftarchive.com/test/added-rating-under-title-moved-discount-badge-atc/index.md","title":"Rating under title, sticky ATC and thumbnails: +$0.539 per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Headlines, product titles & copy","Sticky add-to-cart bars","Pricing, discounts & savings display","Product images & gallery","Bestseller badges & product labels"],"element_slugs":["reviews","headlines-copy","sticky-atc","pricing-discounts","product-images","badges-labels"],"change":"Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails","control":"The rating (4.7 from 55,633 reviews) sat low on the page, below the guarantee. The gallery used dots, and the savings note sat in small text under the add-to-cart button.","variant":"The rating moved directly under the product name and a savings badge was made more visible. The gallery gained clickable thumbnails and arrows, and the add-to-cart button stayed on screen while scrolling.","summary":"Moving the star rating under the product name, along with a moved discount badge, a sticky add-to-cart button and clickable thumbnails, raised revenue per session by $0.539. Oliver Kenyon ran this test on a product page. Their team estimated $38,846 a month in extra revenue.","result":{"headline":"+$38,846 per month","metrics":["Revenue per session: up $0.539 per session. The post does not give the baseline, so the percentage lift is unknown.","Monthly revenue: about $38,846 extra, based on the team's forecast.","Yearly revenue: about $466,152, also a forecast, not money already banked.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-12","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1933072352679501940","source_name":null,"brand":null},{"slug":"rewrote-product-descriptions-as-benefit-copy-added-social","url":"https://liftarchive.com/test/rewrote-product-descriptions-as-benefit-copy-added-social/","markdown_url":null,"title":"Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","FAQ sections"],"element_slugs":["social-proof","hero","headlines-copy","faq"],"change":"Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ. Josh claims +$107K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ. Josh claims +$107K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-12","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1933026527043547535","source_name":null,"brand":null},{"slug":"bundle-builder-best-value-anchor-auto-selected-subscription","url":"https://liftarchive.com/test/bundle-builder-best-value-anchor-auto-selected-subscription/","markdown_url":null,"title":"Bundle builder with Best Value anchor, auto-selected subscription and per-serving cost","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Sales, urgency & limited-time offers","Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["shipping-messaging","urgency-offers","bundles","pricing-discounts","subscriptions"],"change":"Anchored pricing with a 'Best Value' callout, auto-selected subscription with built-in savings, per-serving cost, and delivery date plus free shipping for urgency.","control":null,"variant":null,"summary":"Anchored pricing with a 'Best Value' callout, auto-selected subscription with built-in savings, per-serving cost, and delivery date plus free shipping for urgency.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1932392309208871068","source_name":null,"brand":null},{"slug":"split-tested-shipping-offers-one-click-bundles-order","url":"https://liftarchive.com/test/split-tested-shipping-offers-one-click-bundles-order/","markdown_url":null,"title":"Split tested shipping offers, one-click bundles and the order form layout","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Bundles & quantity breaks","Upsells & cross-sells","Layout, fonts & visual design"],"element_slugs":["shipping-messaging","free-shipping-threshold","bundles","upsells","layout-design"],"change":"Split tested shipping offers, one-click bundles and the order form layout. Josh claims +$158K in 30 days; no test data shown.","control":null,"variant":null,"summary":"Split tested shipping offers, one-click bundles and the order form layout. Josh claims +$158K in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-10","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1932301754726576251","source_name":null,"brand":null},{"slug":"added-category-icons-best-sellers-section-product-images","url":"https://liftarchive.com/test/added-category-icons-best-sellers-section-product-images/","markdown_url":"https://liftarchive.com/test/added-category-icons-best-sellers-section-product-images/index.md","title":"Category icons and best sellers in mobile menu: +$0.276 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Product images & gallery","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["product-images","filters-search","menu"],"change":"Added category icons and a Best Sellers section with product images to the megamenu","control":"A plain text menu with Shop, Events and About, some collapsible rows, a login link and social icons. Nothing showed a product.","variant":"The menu opened with a search field, then image tiles for Bags, Straps, Accessories and Gift Cards. Below them sat a Best Sellers block with two product photos and Shop Now links.","summary":"Adding category images and a Best Sellers block with product photos to the mobile menu raised revenue per session by $0.276. Oliver Kenyon ran this test for a store selling bags, straps and accessories. Their team forecast about $42,736 a month in extra revenue.","result":{"headline":"+$42,736 per month","metrics":["Revenue per session: up $0.276. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $42,736 extra, based on the team's forecast.","Yearly revenue: about $512,832, a forecast rather than measured revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-09","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1931985180127850760","source_name":null,"brand":null},{"slug":"streamlined-mobile-menu-surfaced-bestsellers-above-fold-compressed","url":"https://liftarchive.com/test/streamlined-mobile-menu-surfaced-bestsellers-above-fold-compressed/","markdown_url":null,"title":"Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Hero & above-the-fold section","Product images & gallery","Navigation & mega menus","Themes, page builders & page speed"],"element_slugs":["hero","product-images","menu","theme-speed"],"change":"Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images. Josh claims +$124K/year revenue; no test data shown.","control":null,"variant":null,"summary":"Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images. Josh claims +$124K/year revenue; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-09","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1931939362326892560","source_name":null,"brand":"fashion brand"},{"slug":"pre-selected-most-popular-bundle-showed-savings-visually","url":"https://liftarchive.com/test/pre-selected-most-popular-bundle-showed-savings-visually/","markdown_url":null,"title":"Pre-selected the most popular bundle, showed savings visually and added bundle reviews","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["reviews","bundles","pricing-discounts"],"change":"Pre-selected the most popular bundle, showed savings visually and added bundle reviews. Josh claims +$214K in 90 days; no test data shown.","control":null,"variant":null,"summary":"Pre-selected the most popular bundle, showed savings visually and added bundle reviews. Josh claims +$214K in 90 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1931622275679130040","source_name":null,"brand":null},{"slug":"add-testimonial-style-ugc-video-pdp","url":"https://liftarchive.com/test/add-testimonial-style-ugc-video-pdp/","markdown_url":null,"title":"Add testimonial-style UGC video to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video"],"element_slugs":["reviews","ugc-video"],"change":"Show real customers using the product and sharing results in a UGC video on the PDP to build trust.","control":null,"variant":null,"summary":"Show real customers using the product and sharing results in a UGC video on the PDP to build trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-06-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1931280689774690468","source_name":null,"brand":null},{"slug":"added-best-seller-labels-tightened-collection-page-fold","url":"https://liftarchive.com/test/added-best-seller-labels-tightened-collection-page-fold/","markdown_url":"https://liftarchive.com/test/added-best-seller-labels-tightened-collection-page-fold/index.md","title":"Best seller labels and a tighter fold: +$2.15 revenue per session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels"],"element_slugs":["badges-labels"],"change":"Added best-seller labels and tightened collection page fold so products show earlier","control":"A tall hero image with a headline, then a headline strip and a review block. Products only appeared after scrolling past all of that.","variant":"The hero was shortened and the review strip removed, so the filter bar and product grid showed up within the first screen. Top products carried a small Best Seller label.","summary":"Labelling top products as best sellers and trimming content above the products raised collection page revenue per session by $2.15. Oliver Kenyon ran this test after finding that 25% of visitors left before seeing a product. The win came from desktop; mobile did not move.","result":{"headline":"+$118,000 per month","metrics":["Revenue per session: up $2.15. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $118,000 extra, based on the team's forecast.","Yearly revenue: about $1,416,000, a forecast rather than banked revenue.","Desktop drove the gain. Mobile was flat, so this is not a win on every device."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-07","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1931260901140644189","source_name":null,"brand":null},{"slug":"tested-bundle-offers-against-discount-codes","url":"https://liftarchive.com/test/tested-bundle-offers-against-discount-codes/","markdown_url":null,"title":"Tested bundle offers against discount codes","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Tested bundle offers against discount codes. Josh claims Bundles beat discount codes by 24%, +$189K/year profit; no test data shown.","control":null,"variant":null,"summary":"Tested bundle offers against discount codes. Josh claims Bundles beat discount codes by 24%, +$189K/year profit; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1931214591805022260","source_name":null,"brand":null},{"slug":"showed-negative-reviews-replies-moved-testimonials-higher-paired","url":"https://liftarchive.com/test/showed-negative-reviews-replies-moved-testimonials-higher-paired/","markdown_url":null,"title":"Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Product images & gallery"],"element_slugs":["reviews","ugc-video","product-images"],"change":"Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos. Josh claims +$98K in 6 weeks; no test data shown.","control":null,"variant":null,"summary":"Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos. Josh claims +$98K in 6 weeks; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-06","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1930852204128141751","source_name":null,"brand":null},{"slug":"added-clickable-free-shipping-announcement-bar-linking-best","url":"https://liftarchive.com/test/added-clickable-free-shipping-announcement-bar-linking-best/","markdown_url":"https://liftarchive.com/test/added-clickable-free-shipping-announcement-bar-linking-best/index.md","title":"Clickable free shipping announcement bar: +$1.238 revenue per session","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Shipping & delivery messaging","Announcement bars"],"element_slugs":["shipping-messaging","announcement-bar"],"change":"Added clickable free-shipping announcement bar linking to best-sellers collection","control":"The announcement bar showed a plain sale deadline notice (\"New Year Final Sales End TONIGHT\"). It did not link anywhere.","variant":"The bar read \"Free Shipping For Orders Over $120! SHOP NOW\" and linked to a curated best-sellers collection. The rest of the homepage stayed the same.","summary":"Replacing the homepage announcement bar with a clickable free-shipping offer that linked to best sellers raised revenue per session by $1.238. Oliver Kenyon ran this test. Their team forecast about $45,225 a month in extra revenue.","result":{"headline":"+$45,225 per month","metrics":["Revenue per session: up $1.238. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $45,225 extra, based on the team's forecast.","Yearly revenue: about $542,700, a forecast rather than banked revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-05","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1930535667756372371","source_name":null,"brand":null},{"slug":"reduced-steps-checkout-simplified-collection-pages-highlighted-top","url":"https://liftarchive.com/test/reduced-steps-checkout-simplified-collection-pages-highlighted-top/","markdown_url":null,"title":"Reduced steps to checkout, simplified collection pages and highlighted top categories","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Reduced steps to checkout, simplified collection pages and highlighted top categories. Josh claims +$139K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Reduced steps to checkout, simplified collection pages and highlighted top categories. Josh claims +$139K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-06-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1930489814282846656","source_name":null,"brand":null},{"slug":"mobile-menu-best-seller-carousel-categories-reordered-revenue","url":"https://liftarchive.com/test/mobile-menu-best-seller-carousel-categories-reordered-revenue/","markdown_url":"https://liftarchive.com/test/mobile-menu-best-seller-carousel-categories-reordered-revenue/index.md","title":"Best seller carousel in mobile menu: +$0.314 revenue per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Reviews & star ratings","Subscriptions & subscribe-and-save","Navigation & mega menus"],"element_slugs":["reviews","subscriptions","menu"],"change":"Mobile menu: best-seller carousel, categories reordered by revenue, in-menu testimonial","control":"A plain list of text links, starting with Home and Shop. No products, images or reviews appeared in the menu.","variant":"The menu opened with a swipeable Best Sellers carousel with View Product links. Categories with small images followed, ordered by how much revenue each brought in, with Contact and a Reviews entry at the bottom.","summary":"Adding a best seller carousel to the mobile menu, reordering categories by revenue and adding in-menu social proof raised revenue per session by $0.314. Oliver Kenyon ran this test. Their team forecast about $48,332 a month in extra revenue.","result":{"headline":"+$48,332 per month","metrics":["Revenue per session: up $0.314. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $48,332 extra, based on the team's forecast.","Yearly revenue: about $579,984, a forecast rather than banked revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-06-02","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1929448498723696865","source_name":null,"brand":null},{"slug":"pdp-info-section-faq-accordion-why-material-expandable","url":"https://liftarchive.com/test/pdp-info-section-faq-accordion-why-material-expandable/","markdown_url":null,"title":"PDP info section with FAQ accordion, 'Why [material]' expandable, UGC row, upsell and learn-more links","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Upsells & cross-sells","FAQ sections","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["ugc-video","upsells","faq","how-it-works-results","layout-design"],"change":"Below-the-fold PDP section stacking an objection-led FAQ accordion, an expandable explainer, a 'Loved by thousands' UGC row, a problem-solution upsell block and deep-dive links.","control":null,"variant":null,"summary":"Below-the-fold PDP section stacking an objection-led FAQ accordion, an expandable explainer, a 'Loved by thousands' UGC row, a problem-solution upsell block and deep-dive links.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1928406046218797163","source_name":null,"brand":null},{"slug":"tested-new-homepage-banner-layout-problem-headline-two","url":"https://liftarchive.com/test/tested-new-homepage-banner-layout-problem-headline-two/","markdown_url":"https://liftarchive.com/test/tested-new-homepage-banner-layout-problem-headline-two/index.md","title":"New homepage banner layout: +22.12% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Money-back guarantee & returns","Hero & above-the-fold section","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","hero","headlines-copy","layout-design"],"change":"Tested a new homepage banner layout (problem headline, two CTAs, reviews, guarantee)","control":"The store's existing homepage banner. Its design was not shown in the post.","variant":"A rebuilt banner with a review badge, a headline naming the shopper's problem and a line on how the product solves it. Two buttons sent shoppers to different products, with a 90-day guarantee beneath. The image shared is a template, so exact copy is not shown.","summary":"A new homepage banner layout lifted revenue per visitor by 22.12% and conversion rate by 17.12% on a Shopify store. Dave Diederen ran this test. The template they shared pairs a problem-led headline with two shop buttons, a review line and a money-back guarantee.","result":{"headline":"+22.12% revenue per visitor","metrics":["Conversion rate: 1.71% to 2.00%, a 17.12% lift. The tool estimated about 466 extra orders a month.","Revenue per visitor: $1.13 to $1.38, a 22.12% lift, estimated at about $39,837 extra a month.","Profit per visitor: $0.77 to $0.95, a 22.86% lift, estimated at about $28,163 extra profit a month.","Average order value: $66.14 to $68.96, up 4.27%. A second variant (Group B) also edged above control but by less.","Every range shown crosses zero (revenue per visitor -27% to +108%), so the size of the lift is uncertain."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1928043647473439080","source_name":null,"brand":"Shopify brand"},{"slug":"rewrote-product-page-copy-general-claims-pain-point","url":"https://liftarchive.com/test/rewrote-product-page-copy-general-claims-pain-point/","markdown_url":"https://liftarchive.com/test/rewrote-product-page-copy-general-claims-pain-point/index.md","title":"Pain-point benefit copy on product page: +$0.604 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Rewrote product page copy from general claims to pain-point benefit copy","control":"Below the price sat a model picker (Standard, Pro, Pro Bundle) with short generic descriptions. The copy explained what the product was rather than what it fixed.","variant":"A short paragraph of benefit copy appeared under the price, followed by a ticked list. It spoke to pain points and framed the product as key to performance and recovery.","summary":"Rewriting product page copy from general claims to benefits tied to soreness, fatigue and chronic pain raised revenue per session by $0.604. Oliver Kenyon ran this test. Their team forecast about $159,125 a month in extra revenue.","result":{"headline":"+$159K per month","metrics":["Revenue per session: up $0.604. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $159,125 extra, based on the team's forecast.","Yearly revenue: about $1,909,500, a forecast rather than banked revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-26","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1926911780166508980","source_name":null,"brand":null},{"slug":"added-arrows-cart-upsells-delivery-window-line-cart","url":"https://liftarchive.com/test/added-arrows-cart-upsells-delivery-window-line-cart/","markdown_url":"https://liftarchive.com/test/added-arrows-cart-upsells-delivery-window-line-cart/index.md","title":"Upsell arrows and delivery window in cart: +$127,867/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Upsells & cross-sells"],"element_slugs":["shipping-messaging","upsells"],"change":"Added arrows to cart upsells and a delivery window line in the cart","control":"The cart drawer without arrows on the upsell section and without a line saying when the order would ship. Only the variant was shown in the post.","variant":"Left and right arrows were added under the \"You may also like\" upsell so shoppers could browse more add-ons. A line under the cart item read \"In stock, Ships within 1-3 business days\".","summary":"Adding arrows to the cart upsell carousel and a one-line delivery window was reported at about $127,867 extra revenue a month. Oliver Kenyon ran this test in a cart drawer. The variant earned $8.56 revenue per session, but the control figure was not shared.","result":{"headline":"+$127,867 per month","metrics":["Monthly revenue: about $127,867 extra, based on the team's forecast.","Yearly revenue: about $1.53M, a forecast rather than banked revenue.","Revenue per session: $8.56 for the variant. This is a level, not a lift, and the control figure was not given.","Upsell take rate, conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-25","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1926549847819038979","source_name":null,"brand":null},{"slug":"removed-single-line-copy-cart-page","url":"https://liftarchive.com/test/removed-single-line-copy-cart-page/","markdown_url":"https://liftarchive.com/test/removed-single-line-copy-cart-page/index.md","title":"Swapped cart discount code message for USPs: +$1.50 per session","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Removed a single line of copy from the cart page","control":"The cart carried a message about a discount code above the cart item. The rest of the page held the item, subtotal, checkout button, payment logos and a Back to Shop link.","variant":"The discount code message was removed. A slim bar with a support icon and a short USP sat above the cart item instead; everything else stayed the same.","summary":"Removing a discount code message from the cart and showing a short USP line in its place raised revenue per session by $1.50. Oliver Kenyon ran this test. Their team forecast about $40,413 a month in extra revenue.","result":{"headline":"+$40,413 per month","metrics":["Revenue per session: up $1.50. The baseline was not shared, so the percentage lift is unknown.","Monthly revenue: about $40,413 extra, based on the team's forecast.","Yearly revenue: about $484,956, a forecast rather than banked revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-23","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1925824585645031883","source_name":null,"brand":null},{"slug":"rewrote-product-descriptions-fear-angle-risks-not-using","url":"https://liftarchive.com/test/rewrote-product-descriptions-fear-angle-risks-not-using/","markdown_url":"https://liftarchive.com/test/rewrote-product-descriptions-fear-angle-risks-not-using/index.md","title":"Fear-angle product descriptions: +41.9% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Rewrote product descriptions with a fear angle (risks of not using it)","control":"The original product description, written the way the store already had it.","variant":"The description was rewritten to spell out the possible health risks a shopper faces if they skip the product. It moved the focus from what the product does to what could happen without it.","summary":"Rewriting product descriptions around the risks of not using the product lifted revenue per visitor by 41.90% and conversion rate by 32.75%. Dave Diederen ran this test for a Shopify brand, pitting a fear angle against the original copy, a value angle and a problem angle. The fear version came out on top on both metrics.","result":{"headline":"+41.90% revenue per visitor","metrics":["Revenue per visitor: $2.67 on control vs $3.79 on the fear version (+41.90%). The testing tool estimated about +$102,665 a month.","Conversion rate: 3.24% vs 4.31% (+32.75%), estimated at about 855 extra orders a month.","The other two angles also beat control but by less: value reached 3.90% conversion and $3.25 per visitor, problem reached 3.89% and $3.34.","The confidence ranges were wide (-20% to +124% for conversion, -33% to +201% for revenue per visitor), so the true lift could be much smaller."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1925506940307669305","source_name":null,"brand":"Shopify brand"},{"slug":"swapped-feature-copy-benefit-copy-product-pages-high","url":"https://liftarchive.com/test/swapped-feature-copy-benefit-copy-product-pages-high/","markdown_url":null,"title":"Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat')","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat'). Josh claims CVR 1.9% to 3.5% in under 2 weeks; no test data shown.","control":null,"variant":null,"summary":"Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat'). Josh claims CVR 1.9% to 3.5% in under 2 weeks; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-21","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1925099288498942006","source_name":null,"brand":"fitness clothing brand"},{"slug":"swapped-vague-branding-clear-messaging-added-live-stock","url":"https://liftarchive.com/test/swapped-vague-branding-clear-messaging-added-live-stock/","markdown_url":null,"title":"Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Low-stock & scarcity messaging","Hero & above-the-fold section"],"element_slugs":["scarcity","hero"],"change":"Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit. Josh claims CVR 1.9% to 2.6%; no test data shown.","control":null,"variant":null,"summary":"Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit. Josh claims CVR 1.9% to 2.6%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-21","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1925053994394698198","source_name":null,"brand":null},{"slug":"tabbed-upsell-section-best-sellers-sale-all","url":"https://liftarchive.com/test/tabbed-upsell-section-best-sellers-sale-all/","markdown_url":null,"title":"Tabbed upsell section (Best Sellers / Sale / All)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Upsells & cross-sells"],"element_slugs":["urgency-offers","upsells"],"change":"Upsell product section with tabs for Best Sellers, Sale and All so shoppers can browse add-ons by category.","control":null,"variant":null,"summary":"Upsell product section with tabs for Best Sellers, Sale and All so shoppers can browse add-ons by category.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1924782160428597509","source_name":null,"brand":null},{"slug":"added-complete-look-accessory-upsells-after-checkout","url":"https://liftarchive.com/test/added-complete-look-accessory-upsells-after-checkout/","markdown_url":null,"title":"Added 'Complete the look' accessory upsells after checkout","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Added 'Complete the look' accessory upsells after checkout. Josh claims AOV $72 to $106, +$58K/month; no test data shown.","control":null,"variant":null,"summary":"Added 'Complete the look' accessory upsells after checkout. Josh claims AOV $72 to $106, +$58K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-20","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1924736892299321642","source_name":null,"brand":"fashion brand"},{"slug":"created-3-tier-bundles-clear-savings-pre-selected","url":"https://liftarchive.com/test/created-3-tier-bundles-clear-savings-pre-selected/","markdown_url":null,"title":"Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["reviews","bundles","pricing-discounts"],"change":"Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews. Josh claims AOV $64 to $112, +$147K in 6 weeks; no test data shown.","control":null,"variant":null,"summary":"Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews. Josh claims AOV $64 to $112, +$147K in 6 weeks; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-20","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1924691606738804987","source_name":null,"brand":null},{"slug":"lazy-load-gifs-behind-compressed-first-frame-placeholders","url":"https://liftarchive.com/test/lazy-load-gifs-behind-compressed-first-frame-placeholders/","markdown_url":null,"title":"Lazy-load GIFs behind compressed first-frame placeholders","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Load a compressed first-frame placeholder and swap in the real GIF via JavaScript after page load to avoid huge load-time hits.","control":null,"variant":null,"summary":"Load a compressed first-frame placeholder and swap in the real GIF via JavaScript after page load to avoid huge load-time hits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1924419766896173141","source_name":null,"brand":null},{"slug":"added-inline-bundle-offer-order-form-landing-page","url":"https://liftarchive.com/test/added-inline-bundle-offer-order-form-landing-page/","markdown_url":null,"title":"Added an inline bundle offer and order form to the landing page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Added an inline bundle offer and order form to the landing page. Josh claims CVR 2.3% to 3.6%, +$52K/month; no test data shown.","control":null,"variant":null,"summary":"Added an inline bundle offer and order form to the landing page. Josh claims CVR 2.3% to 3.6%, +$52K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-19","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1924374489053208709","source_name":null,"brand":"beauty brand"},{"slug":"adjusted-layout-ctas-based-heatmaps-most-clicked-image","url":"https://liftarchive.com/test/adjusted-layout-ctas-based-heatmaps-most-clicked-image/","markdown_url":null,"title":"Adjusted layout and CTAs based on heatmaps (most-clicked image linked to checkout, content placed where clicks happened)","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Adjusted layout and CTAs based on heatmaps (most-clicked image linked to checkout, content placed where clicks happened). Josh claims +$108K in 30 days; no test data shown.","control":null,"variant":null,"summary":"Adjusted layout and CTAs based on heatmaps (most-clicked image linked to checkout, content placed where clicks happened). Josh claims +$108K in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-19","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1924329220144066636","source_name":null,"brand":null},{"slug":"matched-landing-page-headlines-ad-copy-made-product","url":"https://liftarchive.com/test/matched-landing-page-headlines-ad-copy-made-product/","markdown_url":null,"title":"Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["UGC & product video","Headlines, product titles & copy","Add-to-cart & CTA buttons","Ad-to-page message match"],"element_slugs":["ugc-video","headlines-copy","cta-button","ad-match"],"change":"Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs. Josh claims ROAS 2.1 to 3.6 in 12 days; no test data shown.","control":null,"variant":null,"summary":"Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs. Josh claims ROAS 2.1 to 3.6 in 12 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-18","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1924012129318846552","source_name":null,"brand":"brand stuck at 2.1x ROAS"},{"slug":"added-objection-handling-review-block-below-cta-mobile","url":"https://liftarchive.com/test/added-objection-handling-review-block-below-cta-mobile/","markdown_url":"https://liftarchive.com/test/added-objection-handling-review-block-below-cta-mobile/index.md","title":"Objection-handling review below the CTA: +$0.43 per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Added an objection-handling review block below the CTA on mobile","control":"The mobile product page had no review block next to the buy button. Reviews sat elsewhere on the page.","variant":"A review carousel was added directly below the CTA on mobile. Each review was picked because it answered a common objection from post-purchase surveys.","summary":"Adding a single review block below the mobile add-to-cart button raised revenue per session by $0.43, forecast at about $63,735 a month. Oliver Kenyon ran this test on a product page. The reviews were chosen to answer objections that came up in post-purchase surveys.","result":{"headline":"+$63,735 per month","metrics":["Revenue per session rose by $0.43.","That was forecast at about +$63,735 a month and +$764,820 a year. These are projections, not booked revenue.","Conversion rate and average order value were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-17","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1923650751148024160","source_name":null,"brand":null},{"slug":"reordered-collection-page-revenue-per-click-surfaced-bestsellers","url":"https://liftarchive.com/test/reordered-collection-page-revenue-per-click-surfaced-bestsellers/","markdown_url":null,"title":"Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Subscriptions & subscribe-and-save","Navigation & mega menus"],"element_slugs":["subscriptions","menu"],"change":"Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav. Josh claims +$120K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav. Josh claims +$120K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1923649744787718219","source_name":null,"brand":"store doing $100K/month"},{"slug":"added-detailed-sizing-charts-rewrote-descriptions-made-return","url":"https://liftarchive.com/test/added-detailed-sizing-charts-rewrote-descriptions-made-return/","markdown_url":null,"title":"Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Headlines, product titles & copy","Variant, size & option selectors","Post-purchase surveys"],"element_slugs":["guarantee","headlines-copy","variant-selector","post-purchase-survey"],"change":"Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights). Josh claims CVR 2.1% to 3.4% in 14 days; no test data shown.","control":null,"variant":null,"summary":"Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights). Josh claims CVR 2.1% to 3.4% in 14 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-16","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1923287336516772043","source_name":null,"brand":null},{"slug":"free-shipping-over-80-vs-flat-4-95","url":"https://liftarchive.com/test/free-shipping-over-80-vs-flat-4-95/","markdown_url":null,"title":"Free shipping over $80 vs flat $4.95 shipping","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Free shipping over $80 vs flat $4.95 shipping. Josh claims +21% AOV, +$98K in a month; no test data shown.","control":null,"variant":null,"summary":"Free shipping over $80 vs flat $4.95 shipping. Josh claims +21% AOV, +$98K in a month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-16","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1923242051895767443","source_name":null,"brand":null},{"slug":"before-after-social-proof-day-counter-problem-badges","url":"https://liftarchive.com/test/before-after-social-proof-day-counter-problem-badges/","markdown_url":null,"title":"Before/after social proof with day counter, problem badges, name and age","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","ugc-video","product-images","how-it-works-results"],"change":"Real photos with day counter, problem-specific badges, full objection-handling quotes, name and age.","control":null,"variant":null,"summary":"Real photos with day counter, problem-specific badges, full objection-handling quotes, name and age.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1923064597189361700","source_name":null,"brand":null},{"slug":"show-free-gifts-cart-crossed-out-original-prices","url":"https://liftarchive.com/test/show-free-gifts-cart-crossed-out-original-prices/","markdown_url":null,"title":"Show free gifts in cart with crossed-out original prices","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display","Free gifts & gift with purchase"],"element_slugs":["pricing-discounts","free-gift"],"change":"E.g. '€8,95 + €9,95 FREE' to show the exact value they're getting.","control":null,"variant":null,"summary":"E.g. '€8,95 + €9,95 FREE' to show the exact value they're getting.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1923038181664149639","source_name":null,"brand":null},{"slug":"final-cta-section-so-people-don-t-scroll","url":"https://liftarchive.com/test/final-cta-section-so-people-don-t-scroll/","markdown_url":null,"title":"Final CTA section so people don't scroll back up to buy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Bottom section with emotional hook, why it's different and social proof.","control":null,"variant":null,"summary":"Bottom section with emotional hook, why it's different and social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1923015544296570939","source_name":null,"brand":null},{"slug":"moved-urgency-bar-top-product-page-added-mobile","url":"https://liftarchive.com/test/moved-urgency-bar-top-product-page-added-mobile/","markdown_url":"https://liftarchive.com/test/moved-urgency-bar-top-product-page-added-mobile/index.md","title":"Urgency bar moved to top of PDP plus mobile thumbnails: +$24K/mo","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Product images & gallery"],"element_slugs":["urgency-offers","product-images"],"change":"Moved urgency bar to top of product page and added mobile thumbnails","control":"The sale bar sat low on the page, between the price and the add-to-cart button. Mobile shoppers saw one main product image with no thumbnails.","variant":"The sale bar was moved up, just under the header and above the product name. A row of thumbnail images was added under the main image on mobile.","summary":"Moving the sale urgency bar to the top of the product page and adding image thumbnails on mobile lifted forecast revenue by about $24,000 a month. Oliver Kenyon ran this test. The post also reports +$6.37 revenue per session.","result":{"headline":"+$24,000 per month","metrics":["Forecast revenue: about +$24,000 a month, or +$288,000 a year. These are projections.","Revenue per session: +$6.37, as stated in the post.","Two changes were tested together, so we can't tell how much each one contributed."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-15","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1922925456518525299","source_name":null,"brand":null},{"slug":"rebuilt-above-fold-section-benefit-first-headline-clear","url":"https://liftarchive.com/test/rebuilt-above-fold-section-benefit-first-headline-clear/","markdown_url":null,"title":"Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["hero","headlines-copy","product-images","layout-design"],"change":"Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers. Josh claims CVR 1.7% to 3.2%; no test data shown.","control":null,"variant":null,"summary":"Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers. Josh claims CVR 1.7% to 3.2%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1922925003294507170","source_name":null,"brand":null},{"slug":"decluttered-homepage-showed-fewer-products-added-clear-hero","url":"https://liftarchive.com/test/decluttered-homepage-showed-fewer-products-added-clear-hero/","markdown_url":null,"title":"Decluttered the homepage, showed fewer products and added a clear hero CTA","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["hero","cta-button","layout-design"],"change":"Decluttered the homepage, showed fewer products and added a clear hero CTA. Josh claims -38% bounce rate; no test data shown.","control":null,"variant":null,"summary":"Decluttered the homepage, showed fewer products and added a clear hero CTA. Josh claims -38% bounce rate; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1922879662423736595","source_name":null,"brand":null},{"slug":"move-size-quiz-higher-product-page","url":"https://liftarchive.com/test/move-size-quiz-higher-product-page/","markdown_url":null,"title":"Move the size quiz higher on the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Product finder quizzes"],"element_slugs":["variant-selector","quiz-finder"],"change":"30% of buyers almost didn't buy over size worries, but only 20% of visitors scrolled far enough to see the size quiz; moving it up puts the answer where people see it.","control":null,"variant":null,"summary":"30% of buyers almost didn't buy over size worries, but only 20% of visitors scrolled far enough to see the size quiz; moving it up puts the answer where people see it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-14","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/1922627528650301473","source_name":null,"brand":null},{"slug":"show-key-usps-above-product-title-free-gift","url":"https://liftarchive.com/test/show-key-usps-above-product-title-free-gift/","markdown_url":null,"title":"Show key USPs above the product title and a free-gift highlight in the variant selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Headlines, product titles & copy","Free gifts & gift with purchase","Variant, size & option selectors"],"element_slugs":["usp-bar","headlines-copy","free-gift","variant-selector"],"change":"Supplement PDP mockup placing key USPs above the title and adding a free gift highlight section to the variant selector.","control":null,"variant":null,"summary":"Supplement PDP mockup placing key USPs above the title and adding a free gift highlight section to the variant selector.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1922245447974060372","source_name":null,"brand":null},{"slug":"added-clickable-sale-announcement-bar-linking-clearance-page","url":"https://liftarchive.com/test/added-clickable-sale-announcement-bar-linking-clearance-page/","markdown_url":"https://liftarchive.com/test/added-clickable-sale-announcement-bar-linking-clearance-page/index.md","title":"Clickable sale announcement bar to clearance: +$1.82 per session","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Sales, urgency & limited-time offers","Announcement bars"],"element_slugs":["urgency-offers","announcement-bar"],"change":"Added clickable sale announcement bar linking to the clearance page","control":"The site had no announcement bar promoting the sale. Shoppers landed straight on the header and hero.","variant":"A bar above the header advertised a limited September sale of 60% off. The whole bar linked directly to the clearance page.","summary":"Adding a clickable announcement bar that promoted a sale and linked to the clearance page raised revenue per session by $1.82. Oliver Kenyon ran this test, and it was forecast at about $57,000 a month. The offer, pricing and traffic stayed the same.","result":{"headline":"+$57,000 per month","metrics":["Revenue per session rose by $1.82.","Forecast revenue: about +$57,000 a month, or +$684,000 a year. These are projections.","Conversion rate, click-through rate and margin impact were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-12","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1921838783596531933","source_name":null,"brand":null},{"slug":"redesigned-slide-cart-removed-25-pre-checkout-upsell","url":"https://liftarchive.com/test/redesigned-slide-cart-removed-25-pre-checkout-upsell/","markdown_url":"https://liftarchive.com/test/redesigned-slide-cart-removed-25-pre-checkout-upsell/index.md","title":"Slide cart redesign, $25 upsell pop-up removed: +$1.10 per session","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Trust badges & security seals","Upsells & cross-sells","Product images & gallery","Cart drawers & slide carts","Layout, fonts & visual design"],"element_slugs":["trust-badges","upsells","product-images","cart-drawer","layout-design"],"change":"Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements","control":"The slide cart had a plain progress bar, a cross-sell row, the subtotal and checkout button, and an Afterpay note. A $25 upsell pop-up appeared before checkout.","variant":"The upsell pop-up was removed. The cart gained a tiered progress bar with $150 and $200 milestones, a cross-sell carousel with prices, a returns and shipping line, and payment icons under the checkout button.","summary":"Redesigning the slide cart, removing a $25 pre-checkout upsell pop-up and adding trust signals raised revenue per session by $1.10. Oliver Kenyon ran this test on a store with a $300 average order value. It was forecast at about $31,000 a month.","result":{"headline":"+$31,000 per month","metrics":["Revenue per session rose by $1.10.","Forecast revenue: about +$31,000 a month, or +$372,000 a year. These are projections.","Several changes were bundled, so the effect of removing the upsell alone is unknown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-10","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1921114022616728023","source_name":null,"brand":null},{"slug":"mega-menu-added-trending-now-best-sellers-clearer","url":"https://liftarchive.com/test/mega-menu-added-trending-now-best-sellers-clearer/","markdown_url":"https://liftarchive.com/test/mega-menu-added-trending-now-best-sellers-clearer/index.md","title":"Mega menu with Trending Now best-sellers: +$0.98 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Mega menu: added Trending Now best-sellers, clearer category links, simpler layout","control":"The original mega menu without a best-seller section. Its exact layout was not shown.","variant":"A swipeable Trending Now row of best-sellers sat at the top of the menu. Below it, each category had a thumbnail, a clear name and a short description.","summary":"Adding a Trending Now best-seller carousel, clearer category links and a simpler layout to the mega menu raised revenue per session by $0.98. Oliver Kenyon ran this test, forecast at about $106,886 a month. The three changes were tested together.","result":{"headline":"+$106,886 per month","metrics":["Revenue per session rose by $0.98.","Forecast revenue: about +$106,886 a month, or +$1,282,632 a year. These are projections.","Three changes shipped together, so the share from each is unknown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-08","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1920388909340524698","source_name":null,"brand":null},{"slug":"tweaked-shipping-rates-volume-grab-vs-margin-grab","url":"https://liftarchive.com/test/tweaked-shipping-rates-volume-grab-vs-margin-grab/","markdown_url":"https://liftarchive.com/test/tweaked-shipping-rates-volume-grab-vs-margin-grab/index.md","title":"Volume-grab shipping rates: +1.89% revenue per visitor","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Tweaked shipping rates (volume-grab vs margin-grab)","control":"The store's existing shipping rates.","variant":"Two new rate setups were tested: one aimed at more orders (volume-grab) and one aimed at more margin (margin-grab). The exact rates were not shared.","summary":"A volume-grab shipping rate setup lifted revenue per visitor by 1.89% and profit per visitor by 1.81%. Dave Diederen ran this three-way test for a Shopify brand across 263,367 visitors. A margin-grab setup finished level with control.","result":{"headline":"+1.89% revenue per visitor","metrics":["Revenue per visitor: $1.48 on control vs $1.51 on volume-grab (+1.89%), estimated at about +$28,430 a month.","Profit per visitor, the primary metric: $1.00 vs $1.02 (+1.81%), estimated at about +$18,311 a month.","Conversion rate: 2.20% vs 2.23% (+1.14%), about 255 extra orders a month.","Margin-grab was flat to slightly down: 2.17% conversion and $1.48 revenue per visitor.","The confidence ranges crossed zero (for example -7% to +11% on revenue per visitor), so this is not a clear win."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1919708723389383150","source_name":null,"brand":"Shopify brand"},{"slug":"objection-based-faq-real-low-stock-counters-rebuilt","url":"https://liftarchive.com/test/objection-based-faq-real-low-stock-counters-rebuilt/","markdown_url":null,"title":"Objection-based FAQ, real low-stock counters and a rebuilt above-the-fold section with benefit headline and CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Hero & above-the-fold section","Headlines, product titles & copy","FAQ sections","Layout, fonts & visual design"],"element_slugs":["scarcity","hero","headlines-copy","faq","layout-design"],"change":"Objection-based FAQ, real low-stock counters and a rebuilt above-the-fold section with benefit headline and CTA. Josh claims +$225K/month; no test data shown.","control":null,"variant":null,"summary":"Objection-based FAQ, real low-stock counters and a rebuilt above-the-fold section with benefit headline and CTA. Josh claims +$225K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1919301088110407993","source_name":null,"brand":"fashion brand"},{"slug":"fixed-sizing-shipping-product-info-gaps-found-what","url":"https://liftarchive.com/test/fixed-sizing-shipping-product-info-gaps-found-what/","markdown_url":null,"title":"Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Variant, size & option selectors","Post-purchase surveys"],"element_slugs":["shipping-messaging","variant-selector","post-purchase-survey"],"change":"Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey. Josh claims +23% CVR; no test data shown.","control":null,"variant":null,"summary":"Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey. Josh claims +23% CVR; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1919255754852212774","source_name":null,"brand":null},{"slug":"tested-limited-time-shipping-offer-landing-page-headline","url":"https://liftarchive.com/test/tested-limited-time-shipping-offer-landing-page-headline/","markdown_url":null,"title":"Tested a limited-time shipping offer, landing page headline copy and a bundle offer","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Sales, urgency & limited-time offers","Bundles & quantity breaks","Headlines, product titles & copy"],"element_slugs":["shipping-messaging","free-shipping-threshold","urgency-offers","bundles","headlines-copy"],"change":"Tested a limited-time shipping offer, landing page headline copy and a bundle offer. Josh claims AOV $64 to $103; no test data shown.","control":null,"variant":null,"summary":"Tested a limited-time shipping offer, landing page headline copy and a bundle offer. Josh claims AOV $64 to $103; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-04","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1918938690492961263","source_name":null,"brand":"brand doing $275K/month"},{"slug":"added-swappable-product-images-collection-page-product-cards","url":"https://liftarchive.com/test/added-swappable-product-images-collection-page-product-cards/","markdown_url":"https://liftarchive.com/test/added-swappable-product-images-collection-page-product-cards/index.md","title":"Swappable images on collection product cards: +$0.40 per session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Product cards & quick add"],"element_slugs":["product-images","product-cards"],"change":"Added swappable product images to collection page product cards","control":"Each product card on the collection page showed one fixed image, with name, price and rating.","variant":"Each card held several images that shoppers could swap through by hover or tap. A small row of indicator dashes under the image showed more photos were available.","summary":"Letting shoppers swap between several product images on collection page cards raised revenue per session by $0.40. Oliver Kenyon ran this test, forecast at about $12,382 a month. Shoppers could see other angles without opening the product page.","result":{"headline":"+$12,382 per month","metrics":["Revenue per session rose by $0.40.","Forecast revenue: about +$12,382 a month, or +$148,584 a year. These are projections.","Conversion rate and click-through to product pages were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-03","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1918577312930361426","source_name":null,"brand":null},{"slug":"added-customer-photos-reviews-placed-reviews-next-faqs","url":"https://liftarchive.com/test/added-customer-photos-reviews-placed-reviews-next-faqs/","markdown_url":null,"title":"Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Product images & gallery","FAQ sections"],"element_slugs":["reviews","ugc-video","product-images","faq"],"change":"Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly. Josh claims +$72K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly. Josh claims +$72K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-03","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1918576329454198837","source_name":null,"brand":null},{"slug":"subscription-selector-pre-selected-subscription-dynamic-usps-return","url":"https://liftarchive.com/test/subscription-selector-pre-selected-subscription-dynamic-usps-return/","markdown_url":null,"title":"Subscription selector with pre-selected subscription, dynamic USPs and return/delivery info under the CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["guarantee","usp-bar","shipping-messaging","pricing-discounts","subscriptions","variant-selector"],"change":"Pre-select subscription to anchor savings, use variant-based quantities, list perks (gift, cancel anytime, price lock), and put return policy and delivery info below the CTA.","control":null,"variant":null,"summary":"Pre-select subscription to anchor savings, use variant-based quantities, list perks (gift, cancel anytime, price lock), and put return policy and delivery info below the CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-05-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1918259178369438125","source_name":null,"brand":null},{"slug":"cut-clicks-cart-purchase-added-express-checkout-removed","url":"https://liftarchive.com/test/cut-clicks-cart-purchase-added-express-checkout-removed/","markdown_url":null,"title":"Cut clicks from cart to purchase, added express checkout and removed unneeded form fields","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL","Checkout steps, fields & flow"],"element_slugs":["payment-icons","checkout-flow"],"change":"Cut clicks from cart to purchase, added express checkout and removed unneeded form fields. Josh claims -31% cart abandonment, +$118K; no test data shown.","control":null,"variant":null,"summary":"Cut clicks from cart to purchase, added express checkout and removed unneeded form fields. Josh claims -31% cart abandonment, +$118K; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-02","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1918168623945846905","source_name":null,"brand":null},{"slug":"homepage-hero-usp-toolbar-3-benefit-bullets-full","url":"https://liftarchive.com/test/homepage-hero-usp-toolbar-3-benefit-bullets-full/","markdown_url":"https://liftarchive.com/test/homepage-hero-usp-toolbar-3-benefit-bullets-full/index.md","title":"Homepage hero with USP bar and benefit bullets: +$0.58 per session","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","USP bars & benefit icons","Hero & above-the-fold section"],"element_slugs":["social-proof","usp-bar","hero"],"change":"Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof","control":"The original homepage hero above the fold. Its exact layout was not shown.","variant":"A bar of three USPs with icons was added under the navigation. The hero was rebuilt with a headline, three benefit bullets and a full-width CTA reading Transform your life today, backed by trust and social proof.","summary":"Reworking the homepage hero with a USP bar, three benefit bullets and a bolder full-width CTA raised revenue per session by $0.58. Oliver Kenyon ran this test, forecast at about $77,558 a month. The USPs came from post-purchase surveys.","result":{"headline":"+$77,558 per month","metrics":["Revenue per session rose by $0.58.","Forecast revenue: about +$77,558 a month, or +$930,696 a year. These are projections.","Three changes shipped together, so the share from each is unknown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-05-01","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1917852771987951647","source_name":null,"brand":null},{"slug":"rebuilt-product-pages-added-free-shipping-over-75","url":"https://liftarchive.com/test/rebuilt-product-pages-added-free-shipping-over-75/","markdown_url":null,"title":"Rebuilt product pages, added free shipping over $75, pre-selected a 3-pack bundle and simplified the header nav","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Bundles & quantity breaks","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["shipping-messaging","free-shipping-threshold","bundles","menu","layout-design"],"change":"Rebuilt product pages, added free shipping over $75, pre-selected a 3-pack bundle and simplified the header nav. Josh claims +$180K/month; no test data shown.","control":null,"variant":null,"summary":"Rebuilt product pages, added free shipping over $75, pre-selected a 3-pack bundle and simplified the header nav. Josh claims +$180K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-01","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1917851535540732249","source_name":null,"brand":null},{"slug":"clearer-product-descriptions-reviews-new-products-usp-video","url":"https://liftarchive.com/test/clearer-product-descriptions-reviews-new-products-usp-video/","markdown_url":null,"title":"Clearer product descriptions, reviews on new products and a USP video on product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","USP bars & benefit icons","Headlines, product titles & copy"],"element_slugs":["reviews","ugc-video","usp-bar","headlines-copy"],"change":"Clearer product descriptions, reviews on new products and a USP video on product pages. Josh claims +27% conversions; no test data shown.","control":null,"variant":null,"summary":"Clearer product descriptions, reviews on new products and a USP video on product pages. Josh claims +27% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-05-01","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1917806234754760843","source_name":null,"brand":null},{"slug":"turned-text-only-megamenu-visual-panel-category-images","url":"https://liftarchive.com/test/turned-text-only-megamenu-visual-panel-category-images/","markdown_url":"https://liftarchive.com/test/turned-text-only-megamenu-visual-panel-category-images/index.md","title":"Visual megamenu with category images: +$0.13 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Product images & gallery","Navigation & mega menus"],"element_slugs":["product-images","menu"],"change":"Turned a text-only megamenu into a visual panel with category images","control":"The mobile menu was a plain text list: Home, Shop, About us, Reviews and Blog, followed by small policy links.","variant":"The menu led with product categories such as Tops and Bottoms. Each subcategory row had a clear label and a product thumbnail, with About, Reviews and Blog moved below.","summary":"Turning a text-only mobile megamenu into a visual panel with category images raised revenue per session by $0.13. Oliver Kenyon ran this test, forecast at about $13,192 a month. Offers, pricing and traffic stayed the same.","result":{"headline":"+$13,192 per month","metrics":["Revenue per session rose by $0.13.","Forecast revenue: about +$13,192 a month, or +$158,304 a year. These are projections.","The lift per session is small, so it may take a lot of traffic to confirm."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-29","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1917127758460674287","source_name":null,"brand":null},{"slug":"restructured-mobile-menu-put-bestsellers-first-collection-pages","url":"https://liftarchive.com/test/restructured-mobile-menu-put-bestsellers-first-collection-pages/","markdown_url":null,"title":"Restructured the mobile menu, put bestsellers first on collection pages and pre-selected bundles in the order form","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Navigation & mega menus"],"element_slugs":["bundles","menu"],"change":"Restructured the mobile menu, put bestsellers first on collection pages and pre-selected bundles in the order form. Josh claims +$190K/month; no test data shown.","control":null,"variant":null,"summary":"Restructured the mobile menu, put bestsellers first on collection pages and pre-selected bundles in the order form. Josh claims +$190K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-29","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1917126757477474628","source_name":null,"brand":null},{"slug":"decluttered-homepage-put-key-categories-above-fold-rewrote","url":"https://liftarchive.com/test/decluttered-homepage-put-key-categories-above-fold-rewrote/","markdown_url":null,"title":"Decluttered the homepage, put key categories above the fold and rewrote the hero","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Decluttered the homepage, put key categories above the fold and rewrote the hero. Josh claims +$75K in 30 days; no test data shown.","control":null,"variant":null,"summary":"Decluttered the homepage, put key categories above the fold and rewrote the hero. Josh claims +$75K in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-29","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1917081458579050717","source_name":null,"brand":"client doing $200K/month"},{"slug":"product-page-lifestyle-photos-video-faq-single-page","url":"https://liftarchive.com/test/product-page-lifestyle-photos-video-faq-single-page/","markdown_url":null,"title":"Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["UGC & product video","Bundles & quantity breaks","Product images & gallery","FAQ sections","Checkout steps, fields & flow"],"element_slugs":["ugc-video","bundles","product-images","faq","checkout-flow"],"change":"Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles. Josh claims +$275K/month; no test data shown.","control":null,"variant":null,"summary":"Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles. Josh claims +$275K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-28","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1916719066506576111","source_name":null,"brand":"DTC brand"},{"slug":"added-star-ratings-best-seller-tags-review-snippets","url":"https://liftarchive.com/test/added-star-ratings-best-seller-tags-review-snippets/","markdown_url":"https://liftarchive.com/test/added-star-ratings-best-seller-tags-review-snippets/index.md","title":"Star ratings on collection cards: +$0.17 revenue per session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Added star ratings, best-seller tags and review snippets to the collections page","control":"Product cards on the collection page showed a sale tag, image, product name, price and an add-to-cart button. There was no review information on the cards.","variant":"Each card gained a star rating with a review count under the product name. The post says best-seller tags and review snippets were added too, though the mockup only shows the stars.","summary":"Adding star ratings, best-seller tags and short review snippets to product cards on the collection page raised revenue per session by $0.17. Oliver Kenyon ran this test and estimates the gain at $7,280 a month. The rest of the page stayed the same.","result":{"headline":"+$7,280 per month","metrics":["Revenue per session: +$0.17. Each visit earned a little more on average.","Monthly revenue: +$7,280, based on the practitioner's own estimate.","Yearly revenue: +$87,360. This is a forecast from the monthly figure, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-25","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1915677759562559500","source_name":null,"brand":null},{"slug":"make-announcement-bar-clickable-link-best-selling-pdp","url":"https://liftarchive.com/test/make-announcement-bar-clickable-link-best-selling-pdp/","markdown_url":null,"title":"Make the announcement bar clickable and link it to the best-selling PDP","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars"],"element_slugs":["announcement-bar"],"change":"Route the announcement bar to your best-selling product page (the best sellers collection works less well).","control":null,"variant":null,"summary":"Route the announcement bar to your best-selling product page (the best sellers collection works less well).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1914635303123624348","source_name":null,"brand":null},{"slug":"day-1-vs-day-30-customer-photo-review","url":"https://liftarchive.com/test/day-1-vs-day-30-customer-photo-review/","markdown_url":null,"title":"Day 1 vs Day 30 customer photo review cards","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Product images & gallery","Product cards & quick add","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","ugc-video","product-images","product-cards","how-it-works-results"],"change":"A skincare section titled 'Real users. Real skin wins.' uses swipeable cards with Day 01 / Day 30 photos, a problem tag (Acne), stars, a quote and verified buyer name. Test results-proof cards against plain text reviews.","control":null,"variant":null,"summary":"A skincare section titled 'Real users. Real skin wins.' uses swipeable cards with Day 01 / Day 30 photos, a problem tag (Acne), stars, a quote and verified buyer name. Test results-proof cards against plain text reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1914307917022634309","source_name":null,"brand":null},{"slug":"redesigned-above-fold-section-product-page","url":"https://liftarchive.com/test/redesigned-above-fold-section-product-page/","markdown_url":"https://liftarchive.com/test/redesigned-above-fold-section-product-page/index.md","title":"Product page above-the-fold redesign: +$0.23 revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Redesigned the above-the-fold section of the product page","control":"The first screen showed a large product image, thumbnails, title, price, a star rating and a dropdown to choose a variant. The add-to-cart button sat below the fold.","variant":"A rotating benefit bar was added under the header, and the image got arrows. The rating moved above the title with a summary line, variants became image swatches, and the quantity box and add-to-bag button, payment icons and three trust icons all moved into the first screen.","summary":"Redesigning the top of the product page so the add-to-bag button and key benefits showed without scrolling lifted revenue per session by $0.23. Oliver Kenyon ran this test and puts the gain at $6,710 a month. Several elements changed at once, so the win belongs to the whole package.","result":{"headline":"+$6,710 per month","metrics":["Revenue per session: +$0.23. Each visit to the product page earned more on average.","Monthly revenue: +$6,710, based on the practitioner's estimate.","Yearly revenue: +$80,520. This is a forecast, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-21","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1914243250166063442","source_name":null,"brand":null},{"slug":"mega-menu-removed-off-site-social-icons-added","url":"https://liftarchive.com/test/mega-menu-removed-off-site-social-icons-added/","markdown_url":"https://liftarchive.com/test/mega-menu-removed-off-site-social-icons-added/index.md","title":"Mega menu without social icons, with images: +$0.23 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Product images & gallery","Navigation & mega menus"],"element_slugs":["product-images","menu"],"change":"Mega menu: removed off-site social icons, added images beside categories","control":"The mobile menu was a plain text list of category names. Twitter, Instagram and YouTube icons sat at the bottom, linking off the site.","variant":"Each category got a thumbnail image and a short description, and two got tags such as Best Seller and Most Popular. The social icons were replaced by three service icons for shipping, packaging and support.","summary":"Removing social media icons from the mobile mega menu and adding images beside each category lifted revenue per session by $0.23. Oliver Kenyon ran this test and estimates it is worth $14,598.60 a month. The new menu also added short descriptions, popularity tags and service icons.","result":{"headline":"+$14,598.60 per month","metrics":["Revenue per session: +$0.23. Visitors who saw the new menu spent more on average.","Monthly revenue: +$14,598.60, based on the practitioner's estimate.","Yearly revenue: +$175,183. This is a forecast, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-19","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1913503875417460947","source_name":null,"brand":null},{"slug":"product-page-benefit-copy-ugc-guarantee-collection-reordered","url":"https://liftarchive.com/test/product-page-benefit-copy-ugc-guarantee-collection-reordered/","markdown_url":null,"title":"Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["UGC & product video","Money-back guarantee & returns","Headlines, product titles & copy","Subscriptions & subscribe-and-save","Checkout steps, fields & flow"],"element_slugs":["ugc-video","guarantee","headlines-copy","subscriptions","checkout-flow"],"change":"Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields. Josh claims +$407K/month; no test data shown.","control":null,"variant":null,"summary":"Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields. Josh claims +$407K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-18","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1913095287809229035","source_name":null,"brand":null},{"slug":"rebuilt-landing-page-ad-matched-messaging-product-benefit","url":"https://liftarchive.com/test/rebuilt-landing-page-ad-matched-messaging-product-benefit/","markdown_url":null,"title":"Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["hero","ad-match","layout-design"],"change":"Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form. Josh claims +38% CVR, +$162K next month; no test data shown.","control":null,"variant":null,"summary":"Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form. Josh claims +38% CVR, +$162K next month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1912778104059187541","source_name":null,"brand":null},{"slug":"added-product-video-third-media-slot-faq-block","url":"https://liftarchive.com/test/added-product-video-third-media-slot-faq-block/","markdown_url":null,"title":"Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Shipping & delivery messaging","Free shipping thresholds & shipping price","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","FAQ sections"],"element_slugs":["ugc-video","shipping-messaging","free-shipping-threshold","scarcity","urgency-offers","faq"],"change":"Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer. Josh claims +$102K in 30 days; no test data shown.","control":null,"variant":null,"summary":"Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer. Josh claims +$102K in 30 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-17","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1912732863352492527","source_name":null,"brand":null},{"slug":"added-expiration-countdown-timer-free-gift-cart","url":"https://liftarchive.com/test/added-expiration-countdown-timer-free-gift-cart/","markdown_url":null,"title":"Added an expiration countdown timer to the free gift in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Countdown timers","Sales, urgency & limited-time offers","Free gifts & gift with purchase"],"element_slugs":["countdown-timer","urgency-offers","free-gift"],"change":"Show a countdown (e.g. 'Free gift expires in 14m 54s') on the gift-with-purchase line in the cart, as Shapermint does, so the gift adds urgency and lifts conversion instead of just eating margin.","control":null,"variant":null,"summary":"Show a countdown (e.g. 'Free gift expires in 14m 54s') on the gift-with-purchase line in the cart, as Shapermint does, so the gift adds urgency and lifts conversion instead of just eating margin.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-17","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1912671034706125179","source_name":null,"brand":null},{"slug":"cart-drawer-pre-checked-subscribe-save-savings-banner","url":"https://liftarchive.com/test/cart-drawer-pre-checked-subscribe-save-savings-banner/","markdown_url":null,"title":"Cart drawer with pre-checked subscribe-and-save, savings banner and delivery date","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Cart drawers & slide carts","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","shipping-messaging","pricing-discounts","subscriptions","cart-drawer","how-it-works-results"],"change":"Before/after cart: subscriber savings banner, per-item subscribe-and-save checked by default with recommended frequency, strike-through savings, delivery-by date and guarantee under checkout.","control":null,"variant":null,"summary":"Before/after cart: subscriber savings banner, per-item subscribe-and-save checked by default with recommended frequency, strike-through savings, delivery-by date and guarantee under checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1912460974315147643","source_name":null,"brand":null},{"slug":"tested-product-page-ctas-add-cart-wording-cta","url":"https://liftarchive.com/test/tested-product-page-ctas-add-cart-wording-cta/","markdown_url":null,"title":"Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["hero","headlines-copy","cta-button"],"change":"Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone. Josh claims +19% (CTA above the fold); no test data shown.","control":null,"variant":null,"summary":"Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone. Josh claims +19% (CTA above the fold); no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1912053530669560005","source_name":null,"brand":null},{"slug":"ugc-images-transformation-headline-product-pages-pre-selected","url":"https://liftarchive.com/test/ugc-images-transformation-headline-product-pages-pre-selected/","markdown_url":null,"title":"UGC images and transformation headline on product pages, pre-selected bundles in the order form, and a clearer homepage","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["UGC & product video","Bundles & quantity breaks","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["ugc-video","bundles","headlines-copy","product-images"],"change":"UGC images and transformation headline on product pages, pre-selected bundles in the order form, and a clearer homepage. Josh claims +$248K/month; no test data shown.","control":null,"variant":null,"summary":"UGC images and transformation headline on product pages, pre-selected bundles in the order form, and a clearer homepage. Josh claims +$248K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1912008138733097066","source_name":null,"brand":null},{"slug":"collection-cards-most-popular-callouts-variant-previews","url":"https://liftarchive.com/test/collection-cards-most-popular-callouts-variant-previews/","markdown_url":null,"title":"Collection cards with Most Popular callouts and variant previews","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Variant, size & option selectors","Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["reviews","variant-selector","badges-labels","product-cards"],"change":"Replace a flat collection grid with 'Most Popular' callouts, variant previews and faster-scanning cards to create hierarchy.","control":null,"variant":null,"summary":"Replace a flat collection grid with 'Most Popular' callouts, variant previews and faster-scanning cards to create hierarchy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1911736192845984048","source_name":null,"brand":null},{"slug":"replaced-homepage-dead-zone-bundle-cta-reordered-product","url":"https://liftarchive.com/test/replaced-homepage-dead-zone-bundle-cta-reordered-product/","markdown_url":null,"title":"Replaced a homepage dead zone with a bundle CTA and reordered product tiles by revenue per click","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Bundles & quantity breaks","Add-to-cart & CTA buttons","Subscriptions & subscribe-and-save"],"element_slugs":["bundles","cta-button","subscriptions"],"change":"Replaced a homepage dead zone with a bundle CTA and reordered product tiles by revenue per click. Josh claims +$132K in 45 days; no test data shown.","control":null,"variant":null,"summary":"Replaced a homepage dead zone with a bundle CTA and reordered product tiles by revenue per click. Josh claims +$132K in 45 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-14","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1911690940671983672","source_name":null,"brand":null},{"slug":"simplified-navigation-optimized-landing-page-order-form-pre","url":"https://liftarchive.com/test/simplified-navigation-optimized-landing-page-order-form-pre/","markdown_url":null,"title":"Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Bundles & quantity breaks","Navigation & mega menus"],"element_slugs":["shipping-messaging","free-shipping-threshold","bundles","menu"],"change":"Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75. Josh claims +$140K/month; no test data shown.","control":null,"variant":null,"summary":"Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75. Josh claims +$140K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-14","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1911645638174945298","source_name":null,"brand":"brand at 1.9% conversion rate"},{"slug":"moved-600-aov-offer-landing-page-samcart-pagedeck","url":"https://liftarchive.com/test/moved-600-aov-offer-landing-page-samcart-pagedeck/","markdown_url":"https://liftarchive.com/test/moved-600-aov-offer-landing-page-samcart-pagedeck/index.md","title":"PageDeck landing page vs SamCart: +20% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Moved a $600+ AOV offer landing page from SamCart to a PageDeck landing page","control":"Visitors went to the offer's SamCart page. The post does not show its design.","variant":"Visitors went to a PageDeck landing page at /limited-time, which we read as the PageDeck version. Its layout is not shown either.","summary":"Sending traffic for a $600+ offer to a PageDeck landing page instead of a SamCart page lifted conversion rate by 20% over 10 days. Peter Christensen ran this test and shared the numbers while it was still running. In March the same comparison had gone the other way.","result":{"headline":"+20% conversion rate","metrics":["Conversion rate, April 1-10: +20% for the landing page across all three tracking sources (Clarity sessions, Meta clicks, Convert visitors).","Orders, April 1-10: 246 on the landing page vs 205 on SamCart, on about 96,000 visitors each in Convert. That is 0.25% vs 0.21% conversion.","Earlier result, flagged: in March the landing page trailed by 29% on Clarity and Meta data and by 6% on Convert data (423 vs 443 orders).","Conversion rates are very low on both pages, which fits a high-priced offer sold to cold ad traffic."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":"2025-04-12","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1910972192138928240","source_name":null,"brand":"$600+ AOV offer"},{"slug":"replaced-branded-hero-headline-bold-offer-focused-headline","url":"https://liftarchive.com/test/replaced-branded-hero-headline-bold-offer-focused-headline/","markdown_url":"https://liftarchive.com/test/replaced-branded-hero-headline-bold-offer-focused-headline/index.md","title":"Offer-focused hero headline: conversion rate 0.9% to 3.6%","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Replaced branded hero headline with a bold offer-focused headline","control":"The hero had a well-designed brand headline, with awards and lifestyle content around it. The store's average conversion rate was 0.9%.","variant":"The hero was stripped back to a bold, plain headline about the offer itself. Awards and lifestyle content were removed.","summary":"Swapping a polished brand headline in the hero section for a blunt headline about the offer took conversion rate from 0.9% to 3.6%. Oliver Kenyon ran this test about two years before posting it. The hero was also stripped of award mentions and lifestyle imagery.","result":{"headline":"Conversion rate 0.9% to 3.6%","metrics":["Conversion rate: 0.9% to 3.6%, which is four times the starting rate.","No revenue, order value or sample size figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025-04-11","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1910603983984488647","source_name":null,"brand":null},{"slug":"mobile-menu-bestsellers-first-tap-icons-thumb-friendly","url":"https://liftarchive.com/test/mobile-menu-bestsellers-first-tap-icons-thumb-friendly/","markdown_url":null,"title":"Mobile menu: bestsellers on the first tap, icons and thumb-friendly layout","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Mobile menu: bestsellers on the first tap, icons and thumb-friendly layout. Josh claims +19% mobile CVR; no test data shown.","control":null,"variant":null,"summary":"Mobile menu: bestsellers on the first tap, icons and thumb-friendly layout. Josh claims +19% mobile CVR; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-11","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1910603796419404196","source_name":null,"brand":null},{"slug":"full-page-b-test-new-product-page-layout","url":"https://liftarchive.com/test/full-page-b-test-new-product-page-layout/","markdown_url":null,"title":"Full-page A/B test of a new product page layout (same offer)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Full-page A/B test of a new product page layout (same offer). Josh claims +34% conversion, +$117K/month; no test data shown.","control":null,"variant":null,"summary":"Full-page A/B test of a new product page layout (same offer). Josh claims +34% conversion, +$117K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-11","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1910558541628187116","source_name":null,"brand":null},{"slug":"added-video-text-social-proof-lifestyle-images-low","url":"https://liftarchive.com/test/added-video-text-social-proof-lifestyle-images-low/","markdown_url":null,"title":"Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video","Countdown timers","Low-stock & scarcity messaging","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["social-proof","ugc-video","countdown-timer","scarcity","headlines-copy","product-images"],"change":"Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy. Josh claims +38% CVR; no test data shown.","control":null,"variant":null,"summary":"Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy. Josh claims +38% CVR; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-10","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1910196075975025141","source_name":null,"brand":"store stuck at $150K/month"},{"slug":"added-non-sticky-benefits-banner-across-all-pages","url":"https://liftarchive.com/test/added-non-sticky-benefits-banner-across-all-pages/","markdown_url":null,"title":"Added a non-sticky benefits banner across all pages on desktop","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons","Popups & email capture","Ad-to-page message match","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","popups","ad-match","how-it-works-results"],"change":"Add a slim, always-visible banner under the header on every desktop page listing 3 core benefits in the brand voice (e.g. scientifically formulated, human-grade ingredients, made in the USA), with no popups or distractions.","control":null,"variant":null,"summary":"Add a slim, always-visible banner under the header on every desktop page listing 3 core benefits in the brand voice (e.g. scientifically formulated, human-grade ingredients, made in the USA), with no popups or distractions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-08","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1909603900090364412","source_name":null,"brand":null},{"slug":"add-we-recommend-3-6-months-use-see","url":"https://liftarchive.com/test/add-we-recommend-3-6-months-use-see/","markdown_url":null,"title":"Add 'We recommend 3-6 months of use to see results' to the pricing selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"A recommendation line above multi-month options reframes the purchase toward larger packs and subscriptions.","control":null,"variant":null,"summary":"A recommendation line above multi-month options reframes the purchase toward larger packs and subscriptions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1909561867489755264","source_name":null,"brand":null},{"slug":"switched-third-party-theme-native-theme-matched-landing","url":"https://liftarchive.com/test/switched-third-party-theme-native-theme-matched-landing/","markdown_url":null,"title":"Switched from a third-party theme to a native theme and matched landing pages to top ads","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Ad-to-page message match","Themes, page builders & page speed"],"element_slugs":["ad-match","theme-speed"],"change":"Switched from a third-party theme to a native theme and matched landing pages to top ads. Josh claims +21% CVR; no test data shown.","control":null,"variant":null,"summary":"Switched from a third-party theme to a native theme and matched landing pages to top ads. Josh claims +21% CVR; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1909516604057977168","source_name":null,"brand":"beauty brand"},{"slug":"added-product-use-video-slot-3-reviews-faq","url":"https://liftarchive.com/test/added-product-use-video-slot-3-reviews-faq/","markdown_url":null,"title":"Added a product-in-use video in slot 3 with reviews and an FAQ directly below","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","FAQ sections"],"element_slugs":["reviews","ugc-video","faq"],"change":"Added a product-in-use video in slot 3 with reviews and an FAQ directly below. Josh claims CVR 1.2% to 2.7%; no test data shown.","control":null,"variant":null,"summary":"Added a product-in-use video in slot 3 with reviews and an FAQ directly below. Josh claims CVR 1.2% to 2.7%; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1909471315658002594","source_name":null,"brand":null},{"slug":"instagram-style-swipeable-reviews-slider","url":"https://liftarchive.com/test/instagram-style-swipeable-reviews-slider/","markdown_url":null,"title":"Instagram-style swipeable reviews slider","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","Layout, fonts & visual design"],"element_slugs":["reviews","ugc-video","layout-design"],"change":"Custom IG-look review slider with captions, stars and avatars, mobile-first and without layout shift, to showcase UGC.","control":null,"variant":null,"summary":"Custom IG-look review slider with captions, stars and avatars, mobile-first and without layout shift, to showcase UGC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1909199474783842372","source_name":null,"brand":null},{"slug":"added-bundle-offers-improved-add-cart-flow-introduced","url":"https://liftarchive.com/test/added-bundle-offers-improved-add-cart-flow-introduced/","markdown_url":null,"title":"Added bundle offers, improved the add-to-cart flow and introduced upsells","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Upsells & cross-sells"],"element_slugs":["bundles","upsells"],"change":"Added bundle offers, improved the add-to-cart flow and introduced upsells. Josh claims AOV $49 to $97, +$64K/month from upsells; no test data shown.","control":null,"variant":null,"summary":"Added bundle offers, improved the add-to-cart flow and introduced upsells. Josh claims AOV $49 to $97, +$64K/month from upsells; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1909154199574585707","source_name":null,"brand":null},{"slug":"mega-menu-search-bar-top-2-collection-visuals","url":"https://liftarchive.com/test/mega-menu-search-bar-top-2-collection-visuals/","markdown_url":"https://liftarchive.com/test/mega-menu-search-bar-top-2-collection-visuals/index.md","title":"Menu with search, top collections and USPs: +$0.21 per session","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["USP bars & benefit icons","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["usp-bar","filters-search","menu"],"change":"Mega menu with search bar, top-2 collection visuals and USPs","control":"The mobile menu was a simple list of links such as Shop, Shop by Product and Sale. Nothing else appeared below the links.","variant":"A search field was added at the top of the menu. Below the links, a Popular Collections section showed Men's and Kid's collection tiles, followed by a row of USP icons such as fast shipping and 5-star reviews.","summary":"Adding a search bar, image tiles for the two best-selling collections and a row of USPs to the mobile menu lifted revenue per session by $0.21. Oliver Kenyon ran this test and estimates it at $13,000 a month. Heatmaps had shown many visitors leaving the homepage before reaching its collections.","result":{"headline":"+$13K per month","metrics":["Revenue per session: +$0.21. Visits earned more on average after the change.","Monthly revenue: +$13,000, based on the practitioner's estimate.","Yearly revenue: +$156,000. This is a forecast, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-07","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1909139583700287833","source_name":null,"brand":null},{"slug":"checkout-rewrote-headlines-removed-step-tested-fast-free","url":"https://liftarchive.com/test/checkout-rewrote-headlines-removed-step-tested-fast-free/","markdown_url":null,"title":"Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Headlines, product titles & copy","Checkout steps, fields & flow"],"element_slugs":["shipping-messaging","free-shipping-threshold","headlines-copy","checkout-flow"],"change":"Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'. Josh claims +21% conversion, +$280K that month; no test data shown.","control":null,"variant":null,"summary":"Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'. Josh claims +21% conversion, +$280K that month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-04-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1909108937024061724","source_name":null,"brand":null},{"slug":"show-countdown-timer-side-cart-after-add-cart","url":"https://liftarchive.com/test/show-countdown-timer-side-cart-after-add-cart/","markdown_url":null,"title":"Show a countdown timer in the side cart after add to cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Countdown timers","Sales, urgency & limited-time offers","Cart drawers & slide carts"],"element_slugs":["countdown-timer","urgency-offers","cart-drawer"],"change":"Countdown timer in the cart drawer that appears after an item is added, creating urgency without hurting UX.","control":null,"variant":null,"summary":"Countdown timer in the cart drawer that appears after an item is added, creating urgency without hurting UX.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-04-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1908112317746975121","source_name":null,"brand":null},{"slug":"added-image-swipe-product-cards-collection-pages","url":"https://liftarchive.com/test/added-image-swipe-product-cards-collection-pages/","markdown_url":"https://liftarchive.com/test/added-image-swipe-product-cards-collection-pages/index.md","title":"Swipeable images on collection cards: +$0.43 revenue per session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Product cards & quick add"],"element_slugs":["product-images","product-cards"],"change":"Added image swipe to product cards on collection pages","control":"Each card showed one image, a Sale tag, name, price, a Details button and an Add to cart button.","variant":"Each card became a swipeable image carousel with dots. The mockup also shows the two buttons merged into one Add to cart now button and the Sale tag changed to Save $10.","summary":"Letting shoppers swipe through several product images right on the collection page cards lifted revenue per session by $0.43. Oliver Kenyon ran this test and estimates the gain at $12,400 a month. Shoppers had been opening product pages just to see more angles, then leaving.","result":{"headline":"+$12,400 per month","metrics":["Revenue per session: +$0.43. Each visit earned more on average.","Monthly revenue: +$12,400, based on the practitioner's estimate.","Yearly revenue: +$148,800. This is a forecast, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-03","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1907704881328099412","source_name":null,"brand":null},{"slug":"new-pdp-layout-focused-benefits-instead-social-proof","url":"https://liftarchive.com/test/new-pdp-layout-focused-benefits-instead-social-proof/","markdown_url":"https://liftarchive.com/test/new-pdp-layout-focused-benefits-instead-social-proof/index.md","title":"Benefits-led product page layout: +44.6% profit per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Layout, fonts & visual design"],"element_slugs":["social-proof","layout-design"],"change":"New PDP layout focused on benefits instead of social proof","control":"The existing product page layout. Its design was not shown in the post.","variant":"A new layout with sharper copy and a cleaner structure that put product benefits ahead of social proof. A third group saw a social-proof-led layout.","summary":"A product page layout that led with benefits instead of social proof lifted profit per visitor by 44.6% against the original page. Dave Diederen ran this three-way test for a Shopify brand. A social-proof version also beat the original, but by less.","result":{"headline":"+43.1% revenue per visitor","metrics":["Profit per visitor (primary goal): $1.15 to $1.66, +44.6%, estimated at +$27,723 profit a month.","Revenue per visitor: $1.97 to $2.82, +43.1%, estimated at +$46,144 a month.","Conversion rate: 2.43% to 3.29%, +35.3%, about 465 more orders a month by the tool's estimate.","Average order value: $81.20 to $85.90, +5.78%.","Social-proof version: 2.65% conversion and $2.34 revenue per visitor. Better than the original, but behind the benefits version."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-04-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1907025160278098191","source_name":null,"brand":"Shopify brand"},{"slug":"added-comparison-table-key-attributes-product-pages","url":"https://liftarchive.com/test/added-comparison-table-key-attributes-product-pages/","markdown_url":"https://liftarchive.com/test/added-comparison-table-key-attributes-product-pages/index.md","title":"Brand vs others comparison table on PDP: +$0.63 per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Added comparison table of key attributes to product pages","control":"The lower product page went from an As Seen On logo row straight into a You May Also Like carousel, then reviews.","variant":"A Brand vs Others table was added between the logo row and the carousel. It used ticks and crosses for attributes such as material quality, comfort, durability, design, craftsmanship and resistance.","summary":"Adding a table comparing the brand with competitors on key attributes to product pages lifted revenue per session by $0.63. Oliver Kenyon ran this test and estimates it at $32,884 a month. Customers had struggled to see why the products beat alternatives.","result":{"headline":"+$32,884 per month","metrics":["Revenue per session: +$0.63. Each visit earned more on average.","Monthly revenue: +$32,884, based on the practitioner's estimate.","Yearly revenue: +$394,608. This is a forecast, not a measured year."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-03-31","credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://x.com/oliverkenyon/status/1906617971448946895","source_name":null,"brand":null},{"slug":"added-warranty-security-trust-buttons-below-add-cart","url":"https://liftarchive.com/test/added-warranty-security-trust-buttons-below-add-cart/","markdown_url":"https://liftarchive.com/test/added-warranty-security-trust-buttons-below-add-cart/index.md","title":"Trust buttons and accordions under ATC: +41.42% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Trust badges & security seals","Layout, fonts & visual design"],"element_slugs":["guarantee","trust-badges","layout-design"],"change":"Added Warranty and Security trust buttons below add to cart and refreshed the product info layout into accordions","control":"The original product page layout. The post does not show it, but implies it lacked the trust buttons and the accordion layout.","variant":"Two buttons labelled Warranty and Security sat right under the add-to-cart button. Below them, description, specifications and reviews were folded into accordions.","summary":"Adding Warranty and Security buttons below the add-to-cart button and tidying product info into accordions lifted conversion rate by 41.42%. Peter Christensen ran this test, and this was the winning variant of several. Revenue per visitor rose 27.26%.","result":{"headline":"+27.26% revenue per visitor","metrics":["Conversion rate: +41.42%. Far more visitors placed an order.","Revenue per visitor: +27.26%. Smaller than the conversion lift, which suggests order value dipped somewhat.","Confidence: 95.64%, just above the common 95% threshold."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-03-29","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1905824519337521438","source_name":null,"brand":null},{"slug":"stack-bonuses-worth-40-8-99-offer","url":"https://liftarchive.com/test/stack-bonuses-worth-40-8-99-offer/","markdown_url":null,"title":"Stack bonuses worth $40+ on an $8.99 offer","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free gifts & gift with purchase"],"element_slugs":["free-gift"],"change":"Value-stack bonuses to raise perceived value, AOV and CLTV.","control":null,"variant":null,"summary":"Value-stack bonuses to raise perceived value, AOV and CLTV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1904186454202532146","source_name":null,"brand":null},{"slug":"launched-advertorial-style-landing-pages-paid-traffic","url":"https://liftarchive.com/test/launched-advertorial-style-landing-pages-paid-traffic/","markdown_url":"https://liftarchive.com/test/launched-advertorial-style-landing-pages-paid-traffic/index.md","title":"Advertorial landing pages for paid traffic: 35% lower CPA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"Launched advertorial-style landing pages for paid traffic","control":"Paid traffic went to the brand's previous landing pages. The post does not show what those pages looked like.","variant":"Paid traffic went to new landing pages written in an advertorial style, where the page reads like an article before it pitches the product. The page design itself was not shared.","summary":"Sending paid traffic to new advertorial-style landing pages cut cost per acquisition (CPA) by 35% at the same weekly ad spend. Peter Christensen ran this launch with a collaborator for a brand they both support. It is a week-over-week comparison, not a split test.","result":{"headline":"-35% CPA at same spend","metrics":["CPA down 35% week over week, with ad spend held the same. Each customer cost about a third less to acquire.","Compared with the week before that, spend was up 25% and CPA was down 39%. Spend went up and cost per customer still fell.","No conversion rate, order value or revenue figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-03-22","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1903507500135018876","source_name":null,"brand":null},{"slug":"static-clickable-announcement-bar-up-x-off-free","url":"https://liftarchive.com/test/static-clickable-announcement-bar-up-x-off-free/","markdown_url":null,"title":"Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Countdown timers","Bundles & quantity breaks","Headlines, product titles & copy","Pricing, discounts & savings display","Product images & gallery","Announcement bars"],"element_slugs":["shipping-messaging","countdown-timer","bundles","headlines-copy","pricing-discounts","product-images","announcement-bar"],"change":"Use one static message (no rotating slides) naming your highest bundle discount plus free shipping, add a countdown during offers, and make it clickable with an arrow icon.","control":null,"variant":null,"summary":"Use one static message (no rotating slides) naming your highest bundle discount plus free shipping, add a countdown during offers, and make it clickable with an arrow icon.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1902329211982950493","source_name":null,"brand":null},{"slug":"add-10-minute-countdown-timer-checkout-page","url":"https://liftarchive.com/test/add-10-minute-countdown-timer-checkout-page/","markdown_url":null,"title":"Add a 10-minute countdown timer on the checkout page","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["countdown-timer","urgency-offers"],"change":"Custom app adds a 10-minute checkout countdown for urgency (requires Shopify Plus).","control":null,"variant":null,"summary":"Custom app adds a 10-minute checkout countdown for urgency (requires Shopify Plus).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1900517279328346391","source_name":null,"brand":null},{"slug":"reframed-offer-buy-2-get-1-free-bundle","url":"https://liftarchive.com/test/reframed-offer-buy-2-get-1-free-bundle/","markdown_url":null,"title":"Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name. Josh claims +40% CVR, +50% AOV; no test data shown.","control":null,"variant":null,"summary":"Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name. Josh claims +40% CVR, +50% AOV; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-14","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1900456936820072583","source_name":null,"brand":"skincare brand ($79 set)"},{"slug":"jbl-promo-landing-page-redesign","url":"https://liftarchive.com/test/jbl-promo-landing-page-redesign/","markdown_url":null,"title":"JBL promo landing page redesign","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price","Headlines, product titles & copy","Announcement bars","Layout, fonts & visual design"],"element_slugs":["reviews","usp-bar","shipping-messaging","free-shipping-threshold","headlines-copy","announcement-bar","layout-design"],"change":"Swap a generic free-shipping bar for a time-bound offer, add rating and customer-count trust, a benefit headline instead of a slogan, and USP feature icons.","control":null,"variant":null,"summary":"Swap a generic free-shipping bar for a time-bound offer, add rating and customer-count trust, a benefit headline instead of a slogan, and USP feature icons.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-13","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/1900109459420053653","source_name":null,"brand":null},{"slug":"add-video-customer-review-right-below-faqs","url":"https://liftarchive.com/test/add-video-customer-review-right-below-faqs/","markdown_url":null,"title":"Add a video customer review right below the FAQs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video","FAQ sections"],"element_slugs":["reviews","ugc-video","faq"],"change":"Place a video testimonial below the PDP FAQs, where shoppers hesitate, to reinforce trust.","control":null,"variant":null,"summary":"Place a video testimonial below the PDP FAQs, where shoppers hesitate, to reinforce trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1899430107061649577","source_name":null,"brand":null},{"slug":"added-one-click-pre-purchase-upsells","url":"https://liftarchive.com/test/added-one-click-pre-purchase-upsells/","markdown_url":null,"title":"Added one-click pre-purchase upsells","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Added one-click pre-purchase upsells. Josh claims +$37K/month; no test data shown.","control":null,"variant":null,"summary":"Added one-click pre-purchase upsells. Josh claims +$37K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-11","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1899369776075432238","source_name":null,"brand":"$1M brand"},{"slug":"matched-landing-page-ad-messaging","url":"https://liftarchive.com/test/matched-landing-page-ad-messaging/","markdown_url":null,"title":"Matched the landing page to the ad messaging","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match"],"element_slugs":["ad-match"],"change":"Matched the landing page to the ad messaging. Josh claims Profit per click doubled; no test data shown.","control":null,"variant":null,"summary":"Matched the landing page to the ad messaging. Josh claims Profit per click doubled; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-11","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1899324478447898891","source_name":null,"brand":"$200K/month brand"},{"slug":"product-images-include-usps-testimonials-guarantees-delivery-info","url":"https://liftarchive.com/test/product-images-include-usps-testimonials-guarantees-delivery-info/","markdown_url":"https://liftarchive.com/test/product-images-include-usps-testimonials-guarantees-delivery-info/index.md","title":"Product images with USPs and proof: +7.17% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Product images & gallery"],"element_slugs":["reviews","guarantee","usp-bar","shipping-messaging","product-images"],"change":"Product images that include USPs, testimonials, guarantees and delivery info","control":"The product gallery used the store's existing images. The post does not show them, but the test implies they lacked the added messaging.","variant":"The gallery included images that showed key benefits, customer quotes, a guarantee and delivery information alongside the product.","summary":"Product images that carried selling points, testimonials, guarantees and delivery details lifted conversion rate by 7.17%. Dave Diederen ran this test for a Shopify brand. Revenue per visitor rose 6.36%, an estimated $31,071 a month.","result":{"headline":"+6.36% revenue per visitor","metrics":["Conversion rate went from 5.02% to 5.38%, a 7.17% lift, estimated at about 504 extra orders a month.","Revenue per visitor went from $3.49 to $3.71, up 6.36%, estimated at about $31,071 a month.","Profit per visitor went from $2.88 to $3.03, up 5.37%, so the gain held after costs.","Revenue grew a little less than conversion, which suggests order value dipped slightly. This was not reported directly."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-03-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1899070229222961476","source_name":null,"brand":"Shopify brand"},{"slug":"added-trust-bar-below-navigation-local-shipping-patented","url":"https://liftarchive.com/test/added-trust-bar-below-navigation-local-shipping-patented/","markdown_url":"https://liftarchive.com/test/added-trust-bar-below-navigation-local-shipping-patented/index.md","title":"Trust bar below the navigation: +55% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Social proof, authority & press","Trust badges & security seals","USP bars & benefit icons","Shipping & delivery messaging","Navigation & mega menus"],"element_slugs":["social-proof","trust-badges","usp-bar","shipping-messaging","menu"],"change":"Added a trust bar below the navigation (local shipping, patented since 2014, 34,000+ customers)","control":"The site had no trust messaging under the navigation. Research found visitors did not realise the brand invented its product.","variant":"A bar under the menu stated 1-3 day local shipping, that the product was patented since 2014, and that 34,000+ customers had bought.","summary":"Adding a trust bar under the main navigation was followed by a 55% rise in conversion rate, to 1.67%. Ruben made the change after user research showed a market-leading brand looked like a dropshipper. The number comes from a period comparison in store analytics, not a split test.","result":{"headline":"+55% conversions","metrics":["Conversion rate of 1.67%, up 55% against the comparison period in the store's analytics.","The chart shows daily swings between about 1.3% and 2.7%, so the period average hides a lot of noise.","No revenue, order value or sample size figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-03-10","credited_to":{"name":"Ruben","url":"https://liftarchive.com/practitioners/rubendgrf/","kind":"person"},"source_url":"https://x.com/Rubendgrf/status/1899052978683650197","source_name":null,"brand":"New brand that was actually the market leader and inventor of its product"},{"slug":"ad-matched-landing-pages-one-click-upsells-dedicated","url":"https://liftarchive.com/test/ad-matched-landing-pages-one-click-upsells-dedicated/","markdown_url":null,"title":"Ad-matched landing pages, one-click upsells and dedicated pages for top ad angles","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Upsells & cross-sells","Ad-to-page message match"],"element_slugs":["upsells","ad-match"],"change":"Ad-matched landing pages, one-click upsells and dedicated pages for top ad angles. Josh claims +30% revenue; no test data shown.","control":null,"variant":null,"summary":"Ad-matched landing pages, one-click upsells and dedicated pages for top ad angles. Josh claims +30% revenue; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-10","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1899007341300707585","source_name":null,"brand":"store stuck at $2M/year"},{"slug":"added-sticky-add-cart-button-new-badges-moved","url":"https://liftarchive.com/test/added-sticky-add-cart-button-new-badges-moved/","markdown_url":null,"title":"Added a sticky add-to-cart button, 'New' badges and moved reviews higher","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Sticky add-to-cart bars","Bestseller badges & product labels"],"element_slugs":["reviews","sticky-atc","badges-labels"],"change":"Added a sticky add-to-cart button, 'New' badges and moved reviews higher. Josh claims +17% checkout rate (sticky ATC); no test data shown.","control":null,"variant":null,"summary":"Added a sticky add-to-cart button, 'New' badges and moved reviews higher. Josh claims +17% checkout rate (sticky ATC); no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-09","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1898645071429304601","source_name":null,"brand":null},{"slug":"added-new-badges-bestsellers-pre-selected-bundles","url":"https://liftarchive.com/test/added-new-badges-bestsellers-pre-selected-bundles/","markdown_url":null,"title":"Added 'New' badges on bestsellers and pre-selected bundles","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Bestseller badges & product labels"],"element_slugs":["bundles","badges-labels"],"change":"Added 'New' badges on bestsellers and pre-selected bundles. Josh claims CVR 1.2% to 2.4%, +$500K/year; no test data shown.","control":null,"variant":null,"summary":"Added 'New' badges on bestsellers and pre-selected bundles. Josh claims CVR 1.2% to 2.4%, +$500K/year; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1897195418032734616","source_name":null,"brand":"brand stuck at $1M/year"},{"slug":"added-floating-add-cart-button","url":"https://liftarchive.com/test/added-floating-add-cart-button/","markdown_url":null,"title":"Added a floating add-to-cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Added a floating add-to-cart button. Josh claims +12% checkout rate; no test data shown.","control":null,"variant":null,"summary":"Added a floating add-to-cart button. Josh claims +12% checkout rate; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-03-04","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1896833070470213755","source_name":null,"brand":null},{"slug":"add-pre-purchase-upsells-lift-aov-above-cpa","url":"https://liftarchive.com/test/add-pre-purchase-upsells-lift-aov-above-cpa/","markdown_url":null,"title":"Add pre-purchase upsells to lift AOV above CPA","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"When ROAS looks fine but AOV can't cover acquisition cost, add pre-purchase upsells to raise order value so the margin works before scaling ads.","control":null,"variant":null,"summary":"When ROAS looks fine but AOV can't cover acquisition cost, add pre-purchase upsells to raise order value so the margin works before scaling ads.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-04","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1896787717469466914","source_name":null,"brand":null},{"slug":"show-per-unit-total-price-supply-length-guarantee","url":"https://liftarchive.com/test/show-per-unit-total-price-supply-length-guarantee/","markdown_url":null,"title":"Show per-unit and total price, supply length and a guarantee badge","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Pricing, discounts & savings display"],"element_slugs":["guarantee","pricing-discounts"],"change":"Show price per unit AND total, days/units included, money-back badge near pricing, emphasize high-AOV options, most expensive first, savings in % and $.","control":null,"variant":null,"summary":"Show price per unit AND total, days/units included, money-back badge near pricing, emphasize high-AOV options, most expensive first, savings in % and $.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-03-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1896576308337074565","source_name":null,"brand":null},{"slug":"use-custom-icons-instead-emojis-pdp-dropdowns","url":"https://liftarchive.com/test/use-custom-icons-instead-emojis-pdp-dropdowns/","markdown_url":null,"title":"Use custom icons instead of emojis in PDP dropdowns","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Brand-aligned icons make benefits easier to scan and look more trustworthy.","control":null,"variant":null,"summary":"Brand-aligned icons make benefits easier to scan and look more trustworthy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1894424626878714228","source_name":null,"brand":null},{"slug":"results-section-hard-data-left-future-pacing-right","url":"https://liftarchive.com/test/results-section-hard-data-left-future-pacing-right/","markdown_url":null,"title":"Results section: hard data left, future pacing right","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Left: % success rates, outcomes, study source. Right: what changes to expect with icons.","control":null,"variant":null,"summary":"Left: % success rates, outcomes, study source. Right: what changes to expect with icons.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1893726275484934221","source_name":null,"brand":null},{"slug":"ingredients-section-great-certification-icons-origin","url":"https://liftarchive.com/test/ingredients-section-great-certification-icons-origin/","markdown_url":null,"title":"Ingredients section with 'Great For', certification icons and origin","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Headlines, product titles & copy","Product images & gallery","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["social-proof","headlines-copy","product-images","how-it-works-results","layout-design"],"change":"Benefit description, scannable 'Great For', icons (vegan, lab tested), history/origin and a clear picture of what's inside.","control":null,"variant":null,"summary":"Benefit description, scannable 'Great For', icons (vegan, lab tested), history/origin and a clear picture of what's inside.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1892639110302728667","source_name":null,"brand":null},{"slug":"celebrate-unlocked-free-shipping-gifts-cart","url":"https://liftarchive.com/test/celebrate-unlocked-free-shipping-gifts-cart/","markdown_url":null,"title":"Celebrate unlocked free shipping/gifts in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Show unlocked gifts, cross out original prices, highlight 'FREE' in green, with a CTA for the next tier.","control":null,"variant":null,"summary":"Show unlocked gifts, cross out original prices, highlight 'FREE' in green, with a CTA for the next tier.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1892612689505210634","source_name":null,"brand":null},{"slug":"make-second-bogo-item-easy-add","url":"https://liftarchive.com/test/make-second-bogo-item-easy-add/","markdown_url":null,"title":"Make the second BOGO item easy to add","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Bundles & quantity breaks","Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["bundles","upsells","pricing-discounts"],"change":"Show options under ATC, cart upsells with the discounted + compare price, and 'FREE WITH YOUR ORDER' instead of ATC on collections.","control":null,"variant":null,"summary":"Show options under ATC, cart upsells with the discounted + compare price, and 'FREE WITH YOUR ORDER' instead of ATC on collections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1892590044218806562","source_name":null,"brand":null},{"slug":"added-real-photos-simplified-cta-used-benefit-copy","url":"https://liftarchive.com/test/added-real-photos-simplified-cta-used-benefit-copy/","markdown_url":null,"title":"Added real photos, simplified the CTA and used benefit copy on product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Headlines, product titles & copy","Add-to-cart & CTA buttons","Product images & gallery"],"element_slugs":["ugc-video","headlines-copy","cta-button","product-images"],"change":"Added real photos, simplified the CTA and used benefit copy on product pages. Josh claims +31% conversions, +$216K in 90 days; no test data shown.","control":null,"variant":null,"summary":"Added real photos, simplified the CTA and used benefit copy on product pages. Josh claims +31% conversions, +$216K in 90 days; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-20","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1892484404095721482","source_name":null,"brand":null},{"slug":"cart-showing-total-savings-free-bonus-items-price","url":"https://liftarchive.com/test/cart-showing-total-savings-free-bonus-items-price/","markdown_url":null,"title":"Cart showing total savings, free bonus items and price per item","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display","Free gifts & gift with purchase"],"element_slugs":["pricing-discounts","free-gift"],"change":"Add positive reinforcement and per-item pricing to raise perceived value.","control":null,"variant":null,"summary":"Add positive reinforcement and per-item pricing to raise perceived value.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1891865262611366107","source_name":null,"brand":null},{"slug":"new-bundle-builder-quantity-subscribe-save-steps","url":"https://liftarchive.com/test/new-bundle-builder-quantity-subscribe-save-steps/","markdown_url":"https://liftarchive.com/test/new-bundle-builder-quantity-subscribe-save-steps/index.md","title":"Two-step bundle builder: +85% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Subscriptions & subscribe-and-save"],"element_slugs":["bundles","subscriptions"],"change":"New bundle builder with quantity and subscribe-and-save steps","control":"The control used the store's existing purchase options. The post does not show that design.","variant":"Step 1 offered a 1, 2 or 3 pack, with the 3 pack marked Best Value and pre-selected. Step 2 offered Subscribe & Save at 45% off with free shipping, or a one-time purchase, above the add to cart button and a 30-day guarantee.","summary":"A new two-step bundle builder, pick a pack size and then subscribe or buy once, lifted conversion rate by 85.04%. Dave Diederen ran this four-way test for a Shopify brand. Revenue per visitor rose 104.06%, an estimated $218,256 a month.","result":{"headline":"+104.06% revenue per visitor","metrics":["Conversion rate went from 4.42% to 8.18%, up 85.04%, estimated at about 3,095 extra orders a month.","Revenue per visitor went from $2.55 to $5.20, up 104.06%, estimated at about $218,256 a month.","Profit per visitor went from $1.98 to $3.87, up 95.3%, so the lift held after costs and discounts.","Two other variants also ran. One beat control on every metric, the other did slightly worse (3.99% conversion vs 4.42%)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-02-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1891462601864876430","source_name":null,"brand":"Shopify brand"},{"slug":"tested-5-price-increase-free-shipping-over-75","url":"https://liftarchive.com/test/tested-5-price-increase-free-shipping-over-75/","markdown_url":null,"title":"Tested a 5% price increase, free shipping over $75 and simplified navigation","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display","Navigation & mega menus"],"element_slugs":["shipping-messaging","free-shipping-threshold","pricing-discounts","menu"],"change":"Tested a 5% price increase, free shipping over $75 and simplified navigation. Josh claims +$193K in one month; no test data shown.","control":null,"variant":null,"summary":"Tested a 5% price increase, free shipping over $75 and simplified navigation. Josh claims +$193K in one month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-15","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1890672455003279390","source_name":null,"brand":"brand doing $200K/month"},{"slug":"turn-cart-drawer-full-screen-popup","url":"https://liftarchive.com/test/turn-cart-drawer-full-screen-popup/","markdown_url":null,"title":"Turn the cart drawer into a full-screen popup","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Popups & email capture","Cart drawers & slide carts"],"element_slugs":["popups","cart-drawer"],"change":"Instead of a small side cart drawer, use a screen-filling cart popup.","control":null,"variant":null,"summary":"Instead of a small side cart drawer, use a screen-filling cart popup.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1890119819267305555","source_name":null,"brand":null},{"slug":"make-elements-clickable-where-recordings-show-dead-clicks","url":"https://liftarchive.com/test/make-elements-clickable-where-recordings-show-dead-clicks/","markdown_url":null,"title":"Make elements clickable where recordings show dead clicks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Review heatmaps and recordings weekly and link elements users repeatedly try to click.","control":null,"variant":null,"summary":"Review heatmaps and recordings weekly and link elements users repeatedly try to click.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1889305892539293722","source_name":null,"brand":null},{"slug":"add-money-back-guarantee-badge-below-cart-drawer","url":"https://liftarchive.com/test/add-money-back-guarantee-badge-below-cart-drawer/","markdown_url":null,"title":"Add a money-back guarantee badge below the cart drawer checkout button","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Cart drawers & slide carts"],"element_slugs":["guarantee","cart-drawer"],"change":"Snippet adding a guarantee badge under the checkout button in the cart drawer.","control":null,"variant":null,"summary":"Snippet adding a guarantee badge under the checkout button in the cart drawer.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1888924376390627481","source_name":null,"brand":null},{"slug":"product-page-tests-upsell-bundles-social-proof-near","url":"https://liftarchive.com/test/product-page-tests-upsell-bundles-social-proof-near/","markdown_url":null,"title":"Product page tests: upsell bundles, social proof near the CTA and better visuals","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Bundles & quantity breaks","Upsells & cross-sells","Add-to-cart & CTA buttons"],"element_slugs":["social-proof","bundles","upsells","cta-button"],"change":"Product page tests: upsell bundles, social proof near the CTA and better visuals. Josh claims +22% conversions (visuals); no test data shown.","control":null,"variant":null,"summary":"Product page tests: upsell bundles, social proof near the CTA and better visuals. Josh claims +22% conversions (visuals); no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-08","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1888135705106305494","source_name":null,"brand":null},{"slug":"used-real-photos-product-people-short-benefit-copy","url":"https://liftarchive.com/test/used-real-photos-product-people-short-benefit-copy/","markdown_url":null,"title":"Used real photos of the product on people and short benefit copy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["ugc-video","headlines-copy","product-images"],"change":"Used real photos of the product on people and short benefit copy. Josh claims +19% conversions; no test data shown.","control":null,"variant":null,"summary":"Used real photos of the product on people and short benefit copy. Josh claims +19% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-07","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1887773348505018383","source_name":null,"brand":null},{"slug":"highlight-usps-collection-page-banners","url":"https://liftarchive.com/test/highlight-usps-collection-page-banners/","markdown_url":null,"title":"Highlight USPs in collection page banners","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Collection banners & headers"],"element_slugs":["usp-bar","collection-banner"],"change":"Add USPs to collection banners (Wuffes, PetLabCo examples) so visitors instantly understand the value.","control":null,"variant":null,"summary":"Add USPs to collection banners (Wuffes, PetLabCo examples) so visitors instantly understand the value.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1887479606556361004","source_name":null,"brand":null},{"slug":"cut-checkout-clicks-5-3-simplified-hamburger-menu","url":"https://liftarchive.com/test/cut-checkout-clicks-5-3-simplified-hamburger-menu/","markdown_url":null,"title":"Cut checkout clicks from 5 to 3 and simplified the hamburger menu to show best-selling collections","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Checkout steps, fields & flow"],"element_slugs":["menu","checkout-flow"],"change":"Cut checkout clicks from 5 to 3 and simplified the hamburger menu to show best-selling collections. Josh claims +27% completed purchases; no test data shown.","control":null,"variant":null,"summary":"Cut checkout clicks from 5 to 3 and simplified the hamburger menu to show best-selling collections. Josh claims +27% completed purchases; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-05","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1887048658308223309","source_name":null,"brand":null},{"slug":"custom-landing-page-benefit-copy-real-reviews-first","url":"https://liftarchive.com/test/custom-landing-page-benefit-copy-real-reviews-first/","markdown_url":null,"title":"Custom landing page with benefit copy, real reviews in the first scroll and ad-based images","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["reviews","hero","headlines-copy","product-images"],"change":"Custom landing page with benefit copy, real reviews in the first scroll and ad-based images. Josh claims +40% conversions; no test data shown.","control":null,"variant":null,"summary":"Custom landing page with benefit copy, real reviews in the first scroll and ad-based images. Josh claims +40% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-04","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1886686243599065176","source_name":null,"brand":"8-figure brand doing $2.5M+/month"},{"slug":"removed-distracting-homepage-banners-focused-one-clear-cta","url":"https://liftarchive.com/test/removed-distracting-homepage-banners-focused-one-clear-cta/","markdown_url":null,"title":"Removed distracting homepage banners and focused on one clear CTA above the fold","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Add-to-cart & CTA buttons"],"element_slugs":["hero","cta-button"],"change":"Removed distracting homepage banners and focused on one clear CTA above the fold. Josh claims +34% time on key product pages; no test data shown.","control":null,"variant":null,"summary":"Removed distracting homepage banners and focused on one clear CTA above the fold. Josh claims +34% time on key product pages; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-03","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1886323819494646268","source_name":null,"brand":null},{"slug":"tested-2-difference-upsell-price-low-ticket-product","url":"https://liftarchive.com/test/tested-2-difference-upsell-price-low-ticket-product/","markdown_url":null,"title":"Tested a $2 difference in upsell price on a low-ticket product","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Tested a $2 difference in upsell price on a low-ticket product. Josh claims +9.7% conversion, +$21K/month; no test data shown.","control":null,"variant":null,"summary":"Tested a $2 difference in upsell price on a low-ticket product. Josh claims +9.7% conversion, +$21K/month; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-02","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1885961411068666171","source_name":null,"brand":null},{"slug":"replace-apps-custom-code-compress-assets-page-speed","url":"https://liftarchive.com/test/replace-apps-custom-code-compress-assets-page-speed/","markdown_url":null,"title":"Replace apps with custom code and compress assets for page speed","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product images & gallery","Themes, page builders & page speed"],"element_slugs":["product-images","theme-speed"],"change":"Remove unnecessary apps, load JS/CSS via CDN and keep images and files under 1MB to reach near-perfect PageSpeed.","control":null,"variant":null,"summary":"Remove unnecessary apps, load JS/CSS via CDN and keep images and files under 1MB to reach near-perfect PageSpeed.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-02-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1885687044908699690","source_name":null,"brand":null},{"slug":"added-countdown-timer-benefit-headline-above-fold-product","url":"https://liftarchive.com/test/added-countdown-timer-benefit-headline-above-fold-product/","markdown_url":null,"title":"Added a countdown timer and a benefit headline above the fold on product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["countdown-timer","hero","headlines-copy"],"change":"Added a countdown timer and a benefit headline above the fold on product pages. Josh claims +22% revenue; no test data shown.","control":null,"variant":null,"summary":"Added a countdown timer and a benefit headline above the fold on product pages. Josh claims +22% revenue; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-02-01","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1885599035844603929","source_name":null,"brand":null},{"slug":"build-hero-banner-copy-best-ad-angles","url":"https://liftarchive.com/test/build-hero-banner-copy-best-ad-angles/","markdown_url":null,"title":"Build hero banner copy from your best ad angles","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons","Ad-to-page message match"],"element_slugs":["reviews","usp-bar","hero","headlines-copy","cta-button","ad-match"],"change":"Turn top ad angles into the hero header (customer goal) and sub-header (how the product gets them there), with USPs, a short CTA and customer reviews.","control":null,"variant":null,"summary":"Turn top ad angles into the hero header (customer goal) and sub-header (how the product gets them there), with USPs, a short CTA and customer reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-31","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1885396882505023594","source_name":null,"brand":null},{"slug":"switched-drawer-cart-added-reviews-under-checkout-button","url":"https://liftarchive.com/test/switched-drawer-cart-added-reviews-under-checkout-button/","markdown_url":null,"title":"Switched to a drawer cart and added reviews under the checkout button","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Cart drawers & slide carts"],"element_slugs":["reviews","cart-drawer"],"change":"Switched to a drawer cart and added reviews under the checkout button. Josh claims +12% conversions; no test data shown.","control":null,"variant":null,"summary":"Switched to a drawer cart and added reviews under the checkout button. Josh claims +12% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-01-30","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1884874249485119577","source_name":null,"brand":"brand doing $400K+/month"},{"slug":"place-product-card-section-directly-below-homepage-hero","url":"https://liftarchive.com/test/place-product-card-section-directly-below-homepage-hero/","markdown_url":null,"title":"Place a product card section directly below the homepage hero","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Product cards & quick add"],"element_slugs":["hero","product-cards"],"change":"Show product cards right under the hero (like Wuffes) to raise click-through to product pages.","control":null,"variant":null,"summary":"Show product cards right under the hero (like Wuffes) to raise click-through to product pages.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1884631583262437799","source_name":null,"brand":null},{"slug":"added-positive-reinforcement-nudges-cart","url":"https://liftarchive.com/test/added-positive-reinforcement-nudges-cart/","markdown_url":null,"title":"Added positive-reinforcement nudges to the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Added positive-reinforcement nudges to the cart. Josh claims +$0.13 revenue per session; no test data shown.","control":null,"variant":null,"summary":"Added positive-reinforcement nudges to the cart. Josh claims +$0.13 revenue per session; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-01-26","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1883439799240921375","source_name":null,"brand":null},{"slug":"added-3-trust-usps-checkout-banner-below-main","url":"https://liftarchive.com/test/added-3-trust-usps-checkout-banner-below-main/","markdown_url":"https://liftarchive.com/test/added-3-trust-usps-checkout-banner-below-main/index.md","title":"Trust USPs in the checkout banner: +20% checkout conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Added 3 trust USPs to the checkout banner and below the main CTA","control":"The checkout header showed only the store logo, and nothing reassuring sat under the main call to action.","variant":"The header added three order-related promises next to the logo, such as a guarantee, fast shipping and secure checkout. Trust points like a satisfaction guarantee and a shipped-products count were placed under the purchase button.","summary":"Adding three trust-focused selling points to the checkout banner, plus trust points under the main button, lifted checkout conversion rate by 20%. Dave Diederen ran this test for a Shopify brand. No other metrics were shared.","result":{"headline":"+20% checkout conversion rate","metrics":["Checkout conversion rate up 20%. More shoppers who reached checkout went on to pay.","No revenue, order value, sample size or duration figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-01-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1882813954323349541","source_name":null,"brand":"Shopify brand"},{"slug":"moved-how-works-section-further-down-page-so","url":"https://liftarchive.com/test/moved-how-works-section-further-down-page-so/","markdown_url":"https://liftarchive.com/test/moved-how-works-section-further-down-page-so/index.md","title":"Moving 'How it works' lower on the page: +16% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Moved the 'How it works' section further down the page so higher-engagement sections sit higher","control":"The How it works section sat higher on the page, above other sections that held visitors' attention better.","variant":"Two versions moved How it works down. The winner placed it below the Ingredients section; the other placed it below Reviews.","summary":"Moving the How it works section lower on a landing page lifted order conversion rate by 16.21%, from 5.91% to 6.87%. Peter Christensen ran this test on a free-plus-shipping subscription offer with a $275+ lifetime value. Higher-engagement sections moved up as a result.","result":{"headline":"+16% conversion rate","metrics":["Order conversion went from 5.91% to 6.87% with How it works below Ingredients, a 16.21% lift (372 converting sessions vs 309).","Placing it below Reviews barely moved orders: 5.99% vs 5.91%, close to flat.","Add to cart was flat across all three versions, between 14.11% and 14.58%.","Reaching checkout rose slightly for both variants (11.02% and 11.24% vs 10.68%)."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":"2025-01-24","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1882630502483652951","source_name":null,"brand":"free + shipping subscription offer, $275+ CLTV"},{"slug":"add-sticky-add-cart-button-pdp","url":"https://liftarchive.com/test/add-sticky-add-cart-button-pdp/","markdown_url":null,"title":"Add a sticky Add to Cart button on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Keep a sticky CTA visible so visitors can buy anytime without scrolling back.","control":null,"variant":null,"summary":"Keep a sticky CTA visible so visitors can buy anytime without scrolling back.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1882041271578996871","source_name":null,"brand":null},{"slug":"added-shipping-offer-near-cta-real-reviews-benefit","url":"https://liftarchive.com/test/added-shipping-offer-near-cta-real-reviews-benefit/","markdown_url":null,"title":"Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["reviews","usp-bar","shipping-messaging","free-shipping-threshold"],"change":"Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs. Josh claims +16% conversions; no test data shown.","control":null,"variant":null,"summary":"Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs. Josh claims +16% conversions; no test data shown.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2025-01-22","credited_to":{"name":"Josh Thompson","url":"https://liftarchive.com/practitioners/joshtcro/","kind":"person"},"source_url":"https://x.com/joshtCRO/status/1881990240526602490","source_name":null,"brand":"store over $50K/month"},{"slug":"tested-hero-banner-variations-goal-headline-how-subheader","url":"https://liftarchive.com/test/tested-hero-banner-variations-goal-headline-how-subheader/","markdown_url":"https://liftarchive.com/test/tested-hero-banner-variations-goal-headline-how-subheader/index.md","title":"Homepage hero with goal headline and USPs: +23.79% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["reviews","usp-bar","hero","headlines-copy"],"change":"Tested hero banner variations (goal headline, how-to subheader, USPs, CTA, reviews)","control":"The control used the store's existing homepage hero. The post does not show its design.","variant":"The winning hero led with the result the customer wants, explained how the product gets them there, listed USPs, showed a clear CTA and added reviews. The exact copy was not shared.","summary":"A homepage hero built around a goal-led headline, a how-to subheader, USPs, a clear call to action and reviews lifted conversion rate by 23.79%. Dave Diederen tested several hero versions for a Shopify brand. The winner raised revenue per visitor 30.09%, an estimated $102,394 a month.","result":{"headline":"+30.09% revenue per visitor","metrics":["Conversion rate went from 8.29% to 10.3%, up 23.79%, estimated at about 1,097 extra orders a month.","Revenue per visitor went from $6.12 to $7.96, up 30.09%, estimated at about $102,394 a month.","Profit per visitor went from $4.82 to $6.28, up 30.39%.","Of the other two versions, one also beat control, while the other was flat on conversion and lower on revenue per visitor ($5.65 vs $6.12)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2025-01-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1881695192614654241","source_name":null,"brand":"Shopify brand"},{"slug":"service-hero-trustpilot-rating-badge-above-headline","url":"https://liftarchive.com/test/service-hero-trustpilot-rating-badge-above-headline/","markdown_url":null,"title":"Service hero with Trustpilot rating badge above the headline","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Money-back guarantee & returns","USP bars & benefit icons","Shipping & delivery messaging","Hero & above-the-fold section","Headlines, product titles & copy","Announcement bars"],"element_slugs":["reviews","guarantee","usp-bar","shipping-messaging","hero","headlines-copy","announcement-bar"],"change":"A sneaker-cleaning page puts a Trustpilot 4.8/5 (499+ reviews) badge above the headline, a single 'Clean my sneakers' CTA, a USP top bar (pay later, free shipping, returns) and three benefit icons below. Test placing the rating badge in the hero.","control":null,"variant":null,"summary":"A sneaker-cleaning page puts a Trustpilot 4.8/5 (499+ reviews) badge above the headline, a single 'Clean my sneakers' CTA, a USP top bar (pay later, free shipping, returns) and three benefit icons below. Test placing the rating badge in the hero.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1881378667865207258","source_name":null,"brand":null},{"slug":"answer-post-atc-doubts-cart-copy","url":"https://liftarchive.com/test/answer-post-atc-doubts-cart-copy/","markdown_url":null,"title":"Answer post-ATC doubts in cart copy","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Headlines, product titles & copy","Cart drawers & slide carts"],"element_slugs":["headlines-copy","cart-drawer"],"change":"Address 'Will this work for me?', 'Is it worth it?', 'What if I regret this?', 'Can I trust this brand?' in the cart.","control":null,"variant":null,"summary":"Address 'Will this work for me?', 'Is it worth it?', 'What if I regret this?', 'Can I trust this brand?' in the cart.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1881356020682998116","source_name":null,"brand":null},{"slug":"show-secure-checkout-badges-reviews-return-policy-prominently","url":"https://liftarchive.com/test/show-secure-checkout-badges-reviews-return-policy-prominently/","markdown_url":null,"title":"Show secure checkout badges, reviews and return policy prominently on PDPs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Trust badges & security seals"],"element_slugs":["reviews","guarantee","trust-badges"],"change":"Display trust elements (secure checkout, reviews, return policy) prominently on product pages for new customers.","control":null,"variant":null,"summary":"Display trust elements (secure checkout, reviews, return policy) prominently on product pages for new customers.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1879440131847082050","source_name":null,"brand":null},{"slug":"fill-empty-cart-state-text-collection-links","url":"https://liftarchive.com/test/fill-empty-cart-state-text-collection-links/","markdown_url":null,"title":"Fill the empty cart state with text and collection links","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Empty-cart states"],"element_slugs":["empty-cart"],"change":"Use the empty cart to show customizable messaging and collections instead of leaving it blank.","control":null,"variant":null,"summary":"Use the empty cart to show customizable messaging and collections instead of leaving it blank.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1878710322774888501","source_name":null,"brand":null},{"slug":"use-bold-high-contrast-cta-buttons-test-colors","url":"https://liftarchive.com/test/use-bold-high-contrast-cta-buttons-test-colors/","markdown_url":null,"title":"Use bold, high-contrast CTA buttons and test colors","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["cta-button","layout-design"],"change":"High-contrast CTA buttons (green and orange suggested) to make them unmissable; test colors.","control":null,"variant":null,"summary":"High-contrast CTA buttons (green and orange suggested) to make them unmissable; test colors.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1876892092032782392","source_name":null,"brand":null},{"slug":"rearranged-homepage-sections-put-most-compelling-content-higher","url":"https://liftarchive.com/test/rearranged-homepage-sections-put-most-compelling-content-higher/","markdown_url":"https://liftarchive.com/test/rearranged-homepage-sections-put-most-compelling-content-higher/index.md","title":"Rearranging homepage sections by scroll maps: +12.64% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Rearranged homepage sections to put the most compelling content higher, based on scroll maps","control":"The homepage showed its sections in the original order, with some high-interest content lower than most visitors scroll.","variant":"The same sections were rearranged so the content scroll maps showed as most compelling sat higher. The post does not name which sections moved.","summary":"Reordering a homepage so the most compelling sections sat higher lifted order conversion rate by 12.64%, from 6.83% to 7.69%. Peter Christensen ran this test using scroll maps to pick what to move. The content itself did not change, only its order.","result":{"headline":"+12.64% conversion rate","metrics":["Order conversion went from 6.83% to 7.69%, a lift of about 12.6% (1,619 converting sessions vs 1,446).","Add to cart rose from 11.99% to 12.68%, so more visitors started shopping.","Reaching checkout rose from 8.87% to 9.47%, with gains carrying through each step.","No revenue or order value figures were shared."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":"2025-01-08","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1876838399404912790","source_name":null,"brand":null},{"slug":"added-customer-trust-count-3-usps-icons-checkout","url":"https://liftarchive.com/test/added-customer-trust-count-3-usps-icons-checkout/","markdown_url":"https://liftarchive.com/test/added-customer-trust-count-3-usps-icons-checkout/index.md","title":"Customer count and 3 USPs at checkout: 70% to 77% completion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Social proof, authority & press","USP bars & benefit icons"],"element_slugs":["social-proof","usp-bar"],"change":"Added a customer trust count and 3 USPs with icons to the checkout","control":"The checkout had no customer count or USP list.","variant":"The leading variant stated how many customers trust the brand and listed three USPs, each with an icon. The actual wording and numbers were not shared.","summary":"Adding a line on how many customers trust the brand, plus three USPs with icons, lifted checkout completion from 69.97% to 76.62%. Peter Christensen shared this from a split test that was still running. The relative lift is about 9.5%.","result":{"headline":"checkout conversion 69% to 76%","metrics":["Checkout completed: 76.62% vs 69.97% for the original, about 9.5% more checkouts finished (449 vs 403 sessions).","Payment info submitted: 36.52% vs 33.51%, a small gain.","Contact info submitted dipped: 43.17% vs 45.66%. Worth watching.","A second variant was close to flat at 71.29% checkout completion."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025-01-08","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1876837065989472430","source_name":null,"brand":null},{"slug":"add-product-features-strip-product-page","url":"https://liftarchive.com/test/add-product-features-strip-product-page/","markdown_url":null,"title":"Add a product features strip to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Add a horizontal strip of key product features so shoppers see the main benefits at a glance.","control":null,"variant":null,"summary":"Add a horizontal strip of key product features so shoppers see the main benefits at a glance.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2025-01-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1874405960275693696","source_name":null,"brand":null},{"slug":"add-low-stock-ready-shipment-message-under-add","url":"https://liftarchive.com/test/add-low-stock-ready-shipment-message-under-add/","markdown_url":null,"title":"Add a low stock, ready for shipment message under the add to cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Low-stock & scarcity messaging","Sales, urgency & limited-time offers"],"element_slugs":["shipping-messaging","scarcity","urgency-offers"],"change":"Place a small low-stock and ready-to-ship notice under the add to cart button to add urgency and reassure on fast dispatch.","control":null,"variant":null,"summary":"Place a small low-stock and ready-to-ship notice under the add to cart button to add urgency and reassure on fast dispatch.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-20","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1870004205794324518","source_name":null,"brand":null},{"slug":"highlight-key-usps-inside-product-images","url":"https://liftarchive.com/test/highlight-key-usps-inside-product-images/","markdown_url":null,"title":"Highlight key USPs inside the product images","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["usp-bar","headlines-copy","product-images"],"change":"Overlay the main selling points directly on the product gallery images so shoppers absorb them without reading the description.","control":null,"variant":null,"summary":"Overlay the main selling points directly on the product gallery images so shoppers absorb them without reading the description.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1869007387967078733","source_name":null,"brand":null},{"slug":"product-description-benefit-problem-solution-benefits-proof-specs","url":"https://liftarchive.com/test/product-description-benefit-problem-solution-benefits-proof-specs/","markdown_url":null,"title":"Product description: benefit, problem, solution, benefits, proof, specs last","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"Lead with the main benefit and keep technical specs for the end.","control":null,"variant":null,"summary":"Lead with the main benefit and keep technical specs for the end.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1867271959832326516","source_name":null,"brand":null},{"slug":"cart-cheaper-relevant-upsells-savings-order-count-proof","url":"https://liftarchive.com/test/cart-cheaper-relevant-upsells-savings-order-count-proof/","markdown_url":null,"title":"Cart with cheaper relevant upsells, savings, order-count proof, guarantee","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["guarantee","shipping-messaging","free-shipping-threshold","upsells","pricing-discounts"],"change":"Upsells priced below the main product, savings + free shipping threshold, '2,481 orders this week', and a clear returns policy.","control":null,"variant":null,"summary":"Upsells priced below the main product, savings + free shipping threshold, '2,481 orders this week', and a clear returns policy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1867245537432568264","source_name":null,"brand":null},{"slug":"use-listicle-landing-pages-cold-traffic","url":"https://liftarchive.com/test/use-listicle-landing-pages-cold-traffic/","markdown_url":null,"title":"Use listicle landing pages for cold traffic","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Layout, fonts & visual design"],"element_slugs":["advertorials-listicles","layout-design"],"change":"Scannable, educational listicles let you test hooks/angles and introduce the product as the solution.","control":null,"variant":null,"summary":"Scannable, educational listicles let you test hooks/angles and introduce the product as the solution.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1867222891005366780","source_name":null,"brand":null},{"slug":"add-three-usps-above-variant-selector","url":"https://liftarchive.com/test/add-three-usps-above-variant-selector/","markdown_url":null,"title":"Add three USPs above the variant selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Variant, size & option selectors"],"element_slugs":["usp-bar","variant-selector"],"change":"Place three short benefit callouts just above the variant selector, as Wuffes does, so the key reasons to buy sit next to the purchase decision.","control":null,"variant":null,"summary":"Place three short benefit callouts just above the variant selector, as Wuffes does, so the key reasons to buy sit next to the purchase decision.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1866742714873544768","source_name":null,"brand":null},{"slug":"add-shipping-times-discount-badges-payment-icons-side","url":"https://liftarchive.com/test/add-shipping-times-discount-badges-payment-icons-side/","markdown_url":null,"title":"Add shipping times, discount badges and payment icons to the side cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Bestseller badges & product labels","Cart drawers & slide carts"],"element_slugs":["shipping-messaging","payment-icons","pricing-discounts","badges-labels","cart-drawer"],"change":"Upgrade the side cart with expected shipping times, an auto-calculated savings badge, and payment method icons to cut doubt right before checkout.","control":null,"variant":null,"summary":"Upgrade the side cart with expected shipping times, an auto-calculated savings badge, and payment method icons to cut doubt right before checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1866019449402519694","source_name":null,"brand":null},{"slug":"add-studied-formula-badge-above-product-title","url":"https://liftarchive.com/test/add-studied-formula-badge-above-product-title/","markdown_url":null,"title":"Add a studied formula badge above the product title","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Headlines, product titles & copy"],"element_slugs":["social-proof","headlines-copy"],"change":"Place a scientifically studied formula badge above the product title, as Petlab does, to build credibility at first glance.","control":null,"variant":null,"summary":"Place a scientifically studied formula badge above the product title, as Petlab does, to build credibility at first glance.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1864570904619176155","source_name":null,"brand":null},{"slug":"add-unique-mechanism-section-targeting-root-cause","url":"https://liftarchive.com/test/add-unique-mechanism-section-targeting-root-cause/","markdown_url":null,"title":"Add a unique-mechanism section targeting the root cause","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Benefit, problem, how-it-works & results sections"],"element_slugs":["pricing-discounts","how-it-works-results"],"change":"Show the root cause, why other solutions fail, and position your product as the only one targeting it to support premium pricing.","control":null,"variant":null,"summary":"Show the root cause, why other solutions fail, and position your product as the only one targeting it to support premium pricing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1864372856345514455","source_name":null,"brand":null},{"slug":"how-use-steps-time-taken-what-they-ll","url":"https://liftarchive.com/test/how-use-steps-time-taken-what-they-ll/","markdown_url":null,"title":"How-to-use steps with time taken and what they'll feel","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Each step gets a visual, the time it takes, what they'll notice and what happens next, to future pace.","control":null,"variant":null,"summary":"Each step gets a visual, the time it takes, what they'll notice and what happens next, to future pace.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1864346433455051031","source_name":null,"brand":null},{"slug":"turn-empty-cart-selling-page","url":"https://liftarchive.com/test/turn-empty-cart-selling-page/","markdown_url":null,"title":"Turn the empty cart into a selling page","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Money-back guarantee & returns","Sales, urgency & limited-time offers","Empty-cart states"],"element_slugs":["social-proof","guarantee","urgency-offers","empty-cart"],"change":"Instead of a blank empty cart, link to category or product pages and show a guarantee, urgency and social proof to pull shoppers back into buying.","control":null,"variant":null,"summary":"Instead of a blank empty cart, link to category or product pages and show a guarantee, urgency and social proof to pull shoppers back into buying.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-04","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1864207006539845918","source_name":null,"brand":null},{"slug":"collection-page-filters-usp-header-bestseller-tags-swatches","url":"https://liftarchive.com/test/collection-page-filters-usp-header-bestseller-tags-swatches/","markdown_url":null,"title":"Collection page with filters, USP header, bestseller tags, swatches, stock left","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Low-stock & scarcity messaging","Variant, size & option selectors","Bestseller badges & product labels","Filters, sorting & site search","Collection banners & headers"],"element_slugs":["usp-bar","scarcity","variant-selector","badges-labels","filters-search","collection-banner"],"change":"For high-SKU stores where most traffic lands on collections.","control":null,"variant":null,"summary":"For high-SKU stores where most traffic lands on collections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1863961399229394944","source_name":null,"brand":null},{"slug":"add-holiday-offer-callout-under-add-cart-button","url":"https://liftarchive.com/test/add-holiday-offer-callout-under-add-cart-button/","markdown_url":null,"title":"Add a holiday offer callout under the add to cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers"],"element_slugs":["urgency-offers"],"change":"Add a seasonal offer block beneath the add to cart button, as Dore & Rose does, so the promotion is seen at the moment of purchase.","control":null,"variant":null,"summary":"Add a seasonal offer block beneath the add to cart button, as Dore & Rose does, so the promotion is seen at the moment of purchase.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1863850155273031773","source_name":null,"brand":null},{"slug":"cart-checklist-social-proof-urgency-positive-reinforcement-bogo","url":"https://liftarchive.com/test/cart-checklist-social-proof-urgency-positive-reinforcement-bogo/","markdown_url":null,"title":"Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Shipping & delivery messaging","Sales, urgency & limited-time offers","Bundles & quantity breaks","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["social-proof","shipping-messaging","urgency-offers","bundles","payment-icons","pricing-discounts"],"change":"If ATC is good but checkout reach isn't, add cart social proof, urgency, a dopamine cue (e.g. 'amazing choice' green banner), local shipping info, payment methods, quantity offers and a visible discount field.","control":null,"variant":null,"summary":"If ATC is good but checkout reach isn't, add cart social proof, urgency, a dopamine cue (e.g. 'amazing choice' green banner), local shipping info, payment methods, quantity offers and a visible discount field.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-12-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1863648080853340506","source_name":null,"brand":null},{"slug":"add-almost-out-stock-message-under-variant-selector","url":"https://liftarchive.com/test/add-almost-out-stock-message-under-variant-selector/","markdown_url":null,"title":"Add an almost out of stock message under the variant selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Variant, size & option selectors"],"element_slugs":["scarcity","urgency-offers","variant-selector"],"change":"Place an almost-out-of-stock notice below the variant selector, as Hears does, to create urgency.","control":null,"variant":null,"summary":"Place an almost-out-of-stock notice below the variant selector, as Hears does, to create urgency.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-28","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1862051554137878606","source_name":null,"brand":null},{"slug":"add-product-usp-icons-under-price-or-variant","url":"https://liftarchive.com/test/add-product-usp-icons-under-price-or-variant/","markdown_url":null,"title":"Add product USP icons under the price or variant picker","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Pricing, discounts & savings display","Variant, size & option selectors"],"element_slugs":["usp-bar","pricing-discounts","variant-selector"],"change":"Add a short row of USP icons below the price or variant picker, as Javy does, so benefits sit next to the price.","control":null,"variant":null,"summary":"Add a short row of USP icons below the price or variant picker, as Javy does, so benefits sit next to the price.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1861307903593910554","source_name":null,"brand":null},{"slug":"add-less-than-1-stat-callout-product-page","url":"https://liftarchive.com/test/add-less-than-1-stat-callout-product-page/","markdown_url":null,"title":"Add a less than 1% stat callout to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Add a striking stat block, as Wuffes does with its less-than-1% claim, to show how the product stands apart from alternatives.","control":null,"variant":null,"summary":"Add a striking stat block, as Wuffes does with its less-than-1% claim, to show how the product stands apart from alternatives.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2024-11-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1860001797688955018","source_name":null,"brand":null},{"slug":"add-order-today-message-under-add-cart-button","url":"https://liftarchive.com/test/add-order-today-message-under-add-cart-button/","markdown_url":null,"title":"Add an order today message under the add to cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Low-stock & scarcity messaging","Sales, urgency & limited-time offers"],"element_slugs":["shipping-messaging","scarcity","urgency-offers"],"change":"Add an order-today ships-today style message under the add to cart button, as Wuffes does, to add urgency and set delivery expectations.","control":null,"variant":null,"summary":"Add an order-today ships-today style message under the add to cart button, as Wuffes does, to add urgency and set delivery expectations.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1859683428343611630","source_name":null,"brand":null},{"slug":"story-style-category-navigation-icons-top-collection","url":"https://liftarchive.com/test/story-style-category-navigation-icons-top-collection/","markdown_url":null,"title":"Story-style category navigation with icons at top of collection","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"For many SKUs: horizontal-scroll story-like nav with icons + names, most important categories first.","control":null,"variant":null,"summary":"For many SKUs: horizontal-scroll story-like nav with icons + names, most important categories first.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1859299427808313841","source_name":null,"brand":null},{"slug":"show-model-height-size-per-size-measurements-fit","url":"https://liftarchive.com/test/show-model-height-size-per-size-measurements-fit/","markdown_url":null,"title":"Show model height/size, per-size measurements and fit preview","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Variant, size & option selectors"],"element_slugs":["reviews","guarantee","variant-selector"],"change":"Easy sizing for apparel means fewer returns and higher CVR.","control":null,"variant":null,"summary":"Easy sizing for apparel means fewer returns and higher CVR.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1859273004213252556","source_name":null,"brand":null},{"slug":"state-differences-short-x-vs-y-lines-instead","url":"https://liftarchive.com/test/state-differences-short-x-vs-y-lines-instead/","markdown_url":null,"title":"State your differences in short 'X vs Y' lines instead of a full table","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"E.g. natural vs synthetic, non-habit forming vs addictive, science-backed vs gimmicks.","control":null,"variant":null,"summary":"E.g. natural vs synthetic, non-habit forming vs addictive, science-backed vs gimmicks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1859250406410650025","source_name":null,"brand":null},{"slug":"add-viral-tiktok-badge-under-add-cart-button","url":"https://liftarchive.com/test/add-viral-tiktok-badge-under-add-cart-button/","markdown_url":null,"title":"Add a viral on TikTok badge under the add to cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Ad-to-page message match"],"element_slugs":["social-proof","ad-match"],"change":"Place a viral-on-TikTok social proof badge under the add to cart button to borrow credibility from social buzz.","control":null,"variant":null,"summary":"Place a viral-on-TikTok social proof badge under the add to cart button to borrow credibility from social buzz.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1858417357388980488","source_name":null,"brand":null},{"slug":"rewrite-pdp-headline-around-transformation","url":"https://liftarchive.com/test/rewrite-pdp-headline-around-transformation/","markdown_url":null,"title":"Rewrite the PDP headline around the transformation","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Replace 'Premium Quality Sleep Supplement' with outcome/pain headlines like 'Wake Up Refreshed (Even If You're a Terrible Sleeper)'.","control":null,"variant":null,"summary":"Replace 'Premium Quality Sleep Supplement' with outcome/pain headlines like 'Wake Up Refreshed (Even If You're a Terrible Sleeper)'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1858212262823281005","source_name":null,"brand":null},{"slug":"show-subscription-price-first-one-time-underneath","url":"https://liftarchive.com/test/show-subscription-price-first-one-time-underneath/","markdown_url":null,"title":"Show subscription price first, one-time underneath","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Loss aversion: seeing they 'lose' $15 by not subscribing lifts subscription conversion.","control":null,"variant":null,"summary":"Loss aversion: seeing they 'lose' $15 by not subscribing lifts subscription conversion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857849876018770085","source_name":null,"brand":null},{"slug":"test-showing-discounts-off-vs-off","url":"https://liftarchive.com/test/test-showing-discounts-off-vs-off/","markdown_url":null,"title":"Test showing discounts in $ off vs % off","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"E.g. '$7.48 OFF' vs '30% OFF'; dollar savings often hit harder on higher-priced items.","control":null,"variant":null,"summary":"E.g. '$7.48 OFF' vs '30% OFF'; dollar savings often hit harder on higher-priced items.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857823451979067397","source_name":null,"brand":null},{"slug":"break-review-ratings-product-specific-attributes","url":"https://liftarchive.com/test/break-review-ratings-product-specific-attributes/","markdown_url":null,"title":"Break review ratings into product-specific attributes","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Instead of just stars, rate fields like caffeine level, ease of use, value, flavor (doable in Judge.me).","control":null,"variant":null,"summary":"Instead of just stars, rate fields like caffeine level, ease of use, value, flavor (doable in Judge.me).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857800807330230567","source_name":null,"brand":null},{"slug":"fashion-product-cards-swatches-size-availability-quick-add","url":"https://liftarchive.com/test/fashion-product-cards-swatches-size-availability-quick-add/","markdown_url":null,"title":"Fashion product cards with swatches, size availability and quick add","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Pricing, discounts & savings display","Variant, size & option selectors","Product cards & quick add"],"element_slugs":["reviews","pricing-discounts","variant-selector","product-cards"],"change":"Color swatches, size availability preview, quick add, price + compare price and fit type on the card.","control":null,"variant":null,"summary":"Color swatches, size availability preview, quick add, price + compare price and fit type on the card.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857487489797337572","source_name":null,"brand":null},{"slug":"cut-fashion-returns-size-guides-model-info-fabric","url":"https://liftarchive.com/test/cut-fashion-returns-size-guides-model-info-fabric/","markdown_url":null,"title":"Cut fashion returns with size guides, model info, fabric close-ups and fit in reviews","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Variant, size & option selectors"],"element_slugs":["reviews","guarantee","variant-selector"],"change":"Clear size guides, model height + size, multiple angles, fabric close-ups and a fit-type question (slim/regular/loose) in reviews.","control":null,"variant":null,"summary":"Clear size guides, model height + size, multiple angles, fabric close-ups and a fit-type question (slim/regular/loose) in reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857461065149460734","source_name":null,"brand":null},{"slug":"show-outfits-not-single-products-fashion","url":"https://liftarchive.com/test/show-outfits-not-single-products-fashion/","markdown_url":null,"title":"Show outfits, not single products, in fashion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Show how pieces work together and give style inspiration so people buy more.","control":null,"variant":null,"summary":"Show how pieces work together and give style inspiration so people buy more.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857438428956385755","source_name":null,"brand":null},{"slug":"add-ships-united-states-badge-flag","url":"https://liftarchive.com/test/add-ships-united-states-badge-flag/","markdown_url":null,"title":"Add a ships from United States badge with flag","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Shipping & delivery messaging"],"element_slugs":["trust-badges","shipping-messaging"],"change":"Show a ships-from-United-States line with a US flag icon on the product page to reassure shoppers about delivery speed and origin.","control":null,"variant":null,"summary":"Show a ships-from-United-States line with a US flag icon on the product page to reassure shoppers about delivery speed and origin.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1857334723644883134","source_name":null,"brand":null},{"slug":"don-t-cap-bundle-selectors-fixed-quantities","url":"https://liftarchive.com/test/don-t-cap-bundle-selectors-fixed-quantities/","markdown_url":null,"title":"Don't cap bundle selectors at fixed quantities","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"3/4/6 selectors limit AOV; let people go higher, e.g. with a badge in the top-right like Javy.","control":null,"variant":null,"summary":"3/4/6 selectors limit AOV; let people go higher, e.g. with a badge in the top-right like Javy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1857125100581187896","source_name":null,"brand":null},{"slug":"add-6-hour-countdown-timer-product-page","url":"https://liftarchive.com/test/add-6-hour-countdown-timer-product-page/","markdown_url":null,"title":"Add a 6-hour countdown timer to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["countdown-timer","urgency-offers"],"change":"Add a countdown timer block on the product page to create urgency to order within the window.","control":null,"variant":null,"summary":"Add a countdown timer block on the product page to create urgency to order within the window.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1857072676424097966","source_name":null,"brand":null},{"slug":"build-set-selector-set-size-shade-filters-chosen","url":"https://liftarchive.com/test/build-set-selector-set-size-shade-filters-chosen/","markdown_url":null,"title":"Build-your-set selector: set size, shade filters and chosen-colour tray","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity 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Test a guided bundle builder that nudges toward the larger set.","control":null,"variant":null,"summary":"A nail product uses step 1 set size (6 colours with 'Most Savings!' and free gifts vs 4), step 2 shade grid with filter chips, and a tray of chosen colours with an 'Add 3 more!' button. Test a guided bundle builder that nudges toward the larger set.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1856351258405417105","source_name":null,"brand":null},{"slug":"fill-space-under-media-slider-objection-handling-benefits","url":"https://liftarchive.com/test/fill-space-under-media-slider-objection-handling-benefits/","markdown_url":null,"title":"Fill space under the media slider with objection handling + benefits","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Product images & gallery"],"element_slugs":["usp-bar","product-images"],"change":"Add objection-handling and benefit blocks under the media slider.","control":null,"variant":null,"summary":"Add objection-handling and benefit blocks under the media slider.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1856011518418272575","source_name":null,"brand":null},{"slug":"media-gallery-slides-handle-objections-compare-alternatives","url":"https://liftarchive.com/test/media-gallery-slides-handle-objections-compare-alternatives/","markdown_url":null,"title":"Media gallery slides that handle objections and compare to alternatives","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Comparison charts & tables","Product images & gallery"],"element_slugs":["reviews","comparison-chart","product-images"],"change":"Go beyond product shots: objections, lifestyle, benefits, comparisons and reviews.","control":null,"variant":null,"summary":"Go beyond product shots: objections, lifestyle, benefits, comparisons and reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1854588390899171345","source_name":null,"brand":null},{"slug":"gamify-free-shipping-threshold-checkout-extra-quantities","url":"https://liftarchive.com/test/gamify-free-shipping-threshold-checkout-extra-quantities/","markdown_url":null,"title":"Gamify the free-shipping threshold in checkout with extra quantities","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"In checkout, offer extra quantities of the same product to reach free shipping.","control":null,"variant":null,"summary":"In checkout, offer extra quantities of the same product to reach free shipping.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-11-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1854539447754444896","source_name":null,"brand":null},{"slug":"add-star-rating-line-above-product-title","url":"https://liftarchive.com/test/add-star-rating-line-above-product-title/","markdown_url":null,"title":"Add a star rating line above the product title","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","Headlines, product titles & copy"],"element_slugs":["reviews","social-proof","headlines-copy"],"change":"Show a star rating and review count above the product title so social proof is the first thing seen.","control":null,"variant":null,"summary":"Show a star rating and review count above the product title so social proof is the first thing seen.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1848671137338695905","source_name":null,"brand":null},{"slug":"checkbox-upsell-custom-checkout","url":"https://liftarchive.com/test/checkbox-upsell-custom-checkout/","markdown_url":null,"title":"Checkbox upsell in a custom checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Checkbox upsell in a custom checkout","control":null,"variant":null,"summary":"Every client with a custom checkout and checkbox upsell saw AOV and take rate go up.","result":{"headline":"Increase in AOV and take rate for all clients","metrics":[]},"direction":"won","metric":"average order value","quantified":false,"evidence":"ab-test","date":"2024-10-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1848412699396366436","source_name":null,"brand":null},{"slug":"more-branded-pdp-clearer-value-prop-offer-urgency","url":"https://liftarchive.com/test/more-branded-pdp-clearer-value-prop-offer-urgency/","markdown_url":null,"title":"More branded PDP with clearer value prop and offer urgency","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Sales, urgency & limited-time offers","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","urgency-offers","product-images","how-it-works-results"],"change":"More branded PDP with clearer value prop and offer urgency","control":null,"variant":null,"summary":"Move away from a dropship feel, improve the value prop and how-it-works explanation, and add urgency around the offer.","result":{"headline":"A/B test results shown (figures in image)","metrics":[]},"direction":"won","metric":null,"quantified":false,"evidence":"ab-test","date":"2024-10-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1847325531521581510","source_name":null,"brand":null},{"slug":"add-shipping-info-usp-icons-product-page","url":"https://liftarchive.com/test/add-shipping-info-usp-icons-product-page/","markdown_url":null,"title":"Add shipping info and USP icons to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Shipping & delivery messaging","FAQ sections"],"element_slugs":["usp-bar","shipping-messaging","faq"],"change":"Add a block of shipping details and key USPs near the buy box to answer delivery and value questions before they cause drop-off.","control":null,"variant":null,"summary":"Add a block of shipping details and key USPs near the buy box to answer delivery and value questions before they cause drop-off.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1847228727320539295","source_name":null,"brand":null},{"slug":"add-experts-speak-carousel","url":"https://liftarchive.com/test/add-experts-speak-carousel/","markdown_url":null,"title":"Add an experts speak carousel","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Product 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page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Show a specific ships-by date and the free shipping threshold near the buy box, because clear shipping timing raises trust, especially in Q4.","control":null,"variant":null,"summary":"Show a specific ships-by date and the free shipping threshold near the buy box, because clear shipping timing raises trust, especially in Q4.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1844431551863587306","source_name":null,"brand":null},{"slug":"first-media-slide-benefits-objections-add-how-works","url":"https://liftarchive.com/test/first-media-slide-benefits-objections-add-how-works/","markdown_url":null,"title":"First media slide with benefits and objections; add how-it-works slides","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["product-images","how-it-works-results"],"change":"The slider gets heavy interaction: show benefits + objections on slide 1, add benefits/how it works/ingredients slides, and model height for fashion.","control":null,"variant":null,"summary":"The slider gets heavy interaction: show benefits + objections on slide 1, add benefits/how it works/ingredients slides, and model height for fashion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1842203116760191075","source_name":null,"brand":null},{"slug":"show-variant-name-color-code-label-updates-switch","url":"https://liftarchive.com/test/show-variant-name-color-code-label-updates-switch/","markdown_url":null,"title":"Show a variant name + color code label that updates on switch","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Bestseller badges & product labels"],"element_slugs":["variant-selector","badges-labels"],"change":"Session recordings showed confusion over similar colors; add a small banner with variant name and color code that changes with the variant.","control":null,"variant":null,"summary":"Session recordings showed confusion over similar colors; add a small banner with variant name and color code that changes with the variant.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1841941047385211340","source_name":null,"brand":null},{"slug":"insert-usp-blocks-between-rows-collection-grid","url":"https://liftarchive.com/test/insert-usp-blocks-between-rows-collection-grid/","markdown_url":null,"title":"Insert USP blocks between rows of the collection grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Product cards & quick add"],"element_slugs":["usp-bar","product-cards"],"change":"Pre-frame shoppers with your unique benefits before they reach the PDP.","control":null,"variant":null,"summary":"Pre-frame shoppers with your unique benefits before they reach the PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1841500924818423919","source_name":null,"brand":null},{"slug":"add-usage-timeline-first-24-hours-first-days","url":"https://liftarchive.com/test/add-usage-timeline-first-24-hours-first-days/","markdown_url":null,"title":"Add a usage timeline: first 24 hours, first days, after","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"For problem-solving products, show how it feels over time and include benefits that handle objections.","control":null,"variant":null,"summary":"For problem-solving products, show how it feels over time and include benefits that handle objections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1841164949814722914","source_name":null,"brand":null},{"slug":"show-authority-figures-influencers-vets-product-page","url":"https://liftarchive.com/test/show-authority-figures-influencers-vets-product-page/","markdown_url":null,"title":"Show authority figures (influencers, vets) on the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Use people seen as authorities on the PDP to build trust; people buy from people.","control":null,"variant":null,"summary":"Use people seen as authorities on the PDP to build trust; people buy from people.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-10-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1841138544942956839","source_name":null,"brand":null},{"slug":"add-comparison-table-versus-competitors","url":"https://liftarchive.com/test/add-comparison-table-versus-competitors/","markdown_url":null,"title":"Add a comparison table versus competitors","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Add a section comparing your product against alternatives on key attributes so shoppers see why yours wins.","control":null,"variant":null,"summary":"Add a section comparing your product against alternatives on key attributes so shoppers see why yours wins.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1840772843266871698","source_name":null,"brand":null},{"slug":"add-review-slider-homepage","url":"https://liftarchive.com/test/add-review-slider-homepage/","markdown_url":null,"title":"Add a review slider to the homepage","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Add a slider of customer reviews on the homepage, as Javy does, to put social proof in front of new visitors.","control":null,"variant":null,"summary":"Add a slider of customer reviews on the homepage, as Javy does, to put social proof in front of new visitors.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1836815769000366219","source_name":null,"brand":null},{"slug":"show-precise-arrival-date-range-instead-vague-shipping","url":"https://liftarchive.com/test/show-precise-arrival-date-range-instead-vague-shipping/","markdown_url":null,"title":"Show a precise arrival date range instead of vague shipping estimates","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Replace vague shipping estimates with a precise window like 'Arrives between May 16-18' and state guarantees in one clear sentence.","control":null,"variant":null,"summary":"Replace vague shipping estimates with a precise window like 'Arrives between May 16-18' and state guarantees in one clear sentence.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1836658538250150079","source_name":null,"brand":null},{"slug":"add-scrolling-usp-ticker","url":"https://liftarchive.com/test/add-scrolling-usp-ticker/","markdown_url":null,"title":"Add a scrolling USP ticker","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons","Announcement bars"],"element_slugs":["usp-bar","announcement-bar"],"change":"Add a scrolling text ticker of benefits or offers, as Wuffes does, to keep key messages in view.","control":null,"variant":null,"summary":"Add a scrolling text ticker of benefits or offers, as Wuffes does, to keep key messages in view.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-18","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1836472255326622139","source_name":null,"brand":null},{"slug":"add-facebook-post-style-customer-reviews-section","url":"https://liftarchive.com/test/add-facebook-post-style-customer-reviews-section/","markdown_url":null,"title":"Add Facebook-post style customer reviews section","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Free gifts & gift with purchase"],"element_slugs":["reviews","free-gift"],"change":"Show reviews styled like Facebook posts, as Ovira does, so testimonials feel native and authentic.","control":null,"variant":null,"summary":"Show reviews styled like Facebook posts, as Ovira does, so testimonials feel native and authentic.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1836089231321489410","source_name":null,"brand":null},{"slug":"add-trustpilot-badge-below-side-cart-checkout-button","url":"https://liftarchive.com/test/add-trustpilot-badge-below-side-cart-checkout-button/","markdown_url":null,"title":"Add a Trustpilot badge below the side cart checkout button","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Cart drawers & slide carts"],"element_slugs":["reviews","cart-drawer"],"change":"Place a Trustpilot rating badge right below the checkout button in the side cart to add trust at the final click.","control":null,"variant":null,"summary":"Place a Trustpilot rating badge right below the checkout button in the side cart to add trust at the final click.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1835718035736514917","source_name":null,"brand":null},{"slug":"add-label-top-add-cart-button","url":"https://liftarchive.com/test/add-label-top-add-cart-button/","markdown_url":null,"title":"Add a label on top of the add to cart button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Bestseller badges & product labels"],"element_slugs":["cta-button","badges-labels"],"change":"Add a small offer or benefit label pinned to the top of the add to cart button, as Javy does, to draw attention to the CTA.","control":null,"variant":null,"summary":"Add a small offer or benefit label pinned to the top of the add to cart button, as Javy does, to draw attention to the CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1834869857503900117","source_name":null,"brand":null},{"slug":"add-what-look-out-icon-text-section","url":"https://liftarchive.com/test/add-what-look-out-icon-text-section/","markdown_url":null,"title":"Add a 'what to look out for' icon and text section","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Add an icon-and-text section, as Wuffes does, explaining what to look for in a product of this type so shoppers see yours meets the criteria.","control":null,"variant":null,"summary":"Add an icon-and-text section, as Wuffes does, explaining what to look for in a product of this type so shoppers see yours meets the criteria.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-13","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1834600677252718640","source_name":null,"brand":null},{"slug":"add-x-people-are-looking-counter","url":"https://liftarchive.com/test/add-x-people-are-looking-counter/","markdown_url":null,"title":"Add an 'X people are looking at this' counter","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Sales, urgency & limited-time offers"],"element_slugs":["social-proof","urgency-offers"],"change":"Show a live-style viewer counter on the product page to create urgency.","control":null,"variant":null,"summary":"Show a live-style viewer counter on the product page to create urgency.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1834248206479200368","source_name":null,"brand":null},{"slug":"keep-cart-checkout-button-sticky-as-shoppers-scroll","url":"https://liftarchive.com/test/keep-cart-checkout-button-sticky-as-shoppers-scroll/","markdown_url":null,"title":"Keep the cart checkout button sticky as shoppers scroll","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free shipping thresholds & shipping price"],"element_slugs":["free-shipping-threshold"],"change":"Use a clean cart with checkout buttons that stay visible while scrolling, and make extra deals or rewards easy to find.","control":null,"variant":null,"summary":"Use a clean cart with checkout buttons that stay visible while scrolling, and make extra deals or rewards easy to find.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-10","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1833392461755908298","source_name":null,"brand":null},{"slug":"ask-shoppers-what-they-want-pop-up-before","url":"https://liftarchive.com/test/ask-shoppers-what-they-want-pop-up-before/","markdown_url":null,"title":"Ask shoppers what they want in the pop-up before the email field","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Use a pop-up that first asks what the visitor is looking for, as Obvi does, then captures email, so follow-up flows can be tailored.","control":null,"variant":null,"summary":"Use a pop-up that first asks what the visitor is looking for, as Obvi does, then captures email, so follow-up flows can be tailored.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1832665672481980829","source_name":null,"brand":null},{"slug":"make-collection-filters-sticky-mobile","url":"https://liftarchive.com/test/make-collection-filters-sticky-mobile/","markdown_url":null,"title":"Make collection filters sticky on mobile","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Keep filters (size, color, gender) visible as users scroll on mobile so they can refine results easily in big catalogs.","control":null,"variant":null,"summary":"Keep filters (size, color, gender) visible as users scroll on mobile so they can refine results easily in big catalogs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1832475670489760211","source_name":null,"brand":null},{"slug":"show-made-location-above-fold","url":"https://liftarchive.com/test/show-made-location-above-fold/","markdown_url":null,"title":"Show the made-in location above the fold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Hero & above-the-fold section","Product images & gallery"],"element_slugs":["trust-badges","hero","product-images"],"change":"If origin matters to buyers (e.g. made in the USA), show it in a banner or image above the fold to ease offshore-manufacturing concerns.","control":null,"variant":null,"summary":"If origin matters to buyers (e.g. made in the USA), show it in a banner or image above the fold to ease offshore-manufacturing concerns.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-06","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1831946394355298422","source_name":null,"brand":null},{"slug":"move-shipping-returns-description-expandable-tabs","url":"https://liftarchive.com/test/move-shipping-returns-description-expandable-tabs/","markdown_url":null,"title":"Move shipping, returns and description into expandable tabs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["guarantee","shipping-messaging","headlines-copy","layout-design"],"change":"Put extra info like shipping, returns and description into accordions so the page stays clean and details are still one tap away.","control":null,"variant":null,"summary":"Put extra info like shipping, returns and description into accordions so the page stays clean and details are still one tap away.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1831579012151361810","source_name":null,"brand":null},{"slug":"show-usps-visually-instead-plain-text","url":"https://liftarchive.com/test/show-usps-visually-instead-plain-text/","markdown_url":null,"title":"Show USPs visually instead of plain text","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Turn product benefits into visual, interactive USP graphics, as done for Magic Baby Products, because shoppers skip plain text.","control":null,"variant":null,"summary":"Turn product benefits into visual, interactive USP graphics, as done for Magic Baby Products, because shoppers skip plain text.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1830854740177219627","source_name":null,"brand":null},{"slug":"replace-variant-dropdowns-image-swatches","url":"https://liftarchive.com/test/replace-variant-dropdowns-image-swatches/","markdown_url":null,"title":"Replace variant dropdowns with image swatches","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Variant, size & option selectors"],"element_slugs":["product-images","variant-selector"],"change":"Swap dropdowns or text options for colors, sizes or flavors with thumbnail images so shoppers can see each choice.","control":null,"variant":null,"summary":"Swap dropdowns or text options for colors, sizes or flavors with thumbnail images so shoppers can see each choice.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-02","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1830511994006630648","source_name":null,"brand":null},{"slug":"add-reviews-usps-upsells-cart-checkout","url":"https://liftarchive.com/test/add-reviews-usps-upsells-cart-checkout/","markdown_url":null,"title":"Add reviews, USPs and upsells to the cart and checkout","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","USP bars & benefit icons","Upsells & cross-sells","Cart drawers & slide carts"],"element_slugs":["reviews","usp-bar","upsells","cart-drawer"],"change":"Fill the side cart and checkout with customer reviews, USPs or upsells to reassure shoppers they are making the right decision.","control":null,"variant":null,"summary":"Fill the side cart and checkout with customer reviews, USPs or upsells to reassure shoppers they are making the right decision.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1830308389655658806","source_name":null,"brand":null},{"slug":"highlight-guarantees-homepage-product-pages","url":"https://liftarchive.com/test/highlight-guarantees-homepage-product-pages/","markdown_url":null,"title":"Highlight guarantees on the homepage and product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Create clear, unique guarantees and display them prominently on the homepage and product pages to boost confidence.","control":null,"variant":null,"summary":"Create clear, unique guarantees and display them prominently on the homepage and product pages to boost confidence.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-09-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1830222820296757298","source_name":null,"brand":null},{"slug":"show-peek-next-gallery-image-or-thumbnails","url":"https://liftarchive.com/test/show-peek-next-gallery-image-or-thumbnails/","markdown_url":null,"title":"Show a peek of the next gallery image or thumbnails","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Let the next image peek in, or add thumbnails below the main image, to encourage shoppers to swipe through the gallery.","control":null,"variant":null,"summary":"Let the next image peek in, or add thumbnails below the main image, to encourage shoppers to swipe through the gallery.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-30","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1829404433265926618","source_name":null,"brand":null},{"slug":"add-review-icon-text-usps-inside-side-cart","url":"https://liftarchive.com/test/add-review-icon-text-usps-inside-side-cart/","markdown_url":null,"title":"Add a review and icon-text USPs inside the side cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","USP bars & benefit icons","Cart drawers & slide carts"],"element_slugs":["reviews","usp-bar","cart-drawer"],"change":"Add a customer review and icon-with-text USPs in the cart drawer to reassure shoppers before checkout.","control":null,"variant":null,"summary":"Add a customer review and icon-with-text USPs in the cart drawer to reassure shoppers before checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-29","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1829220219870687417","source_name":null,"brand":null},{"slug":"post-purchase-survey-asking-what-almost-stopped-purchase","url":"https://liftarchive.com/test/post-purchase-survey-asking-what-almost-stopped-purchase/","markdown_url":null,"title":"Post-purchase survey asking what almost stopped the purchase","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Post-purchase surveys"],"element_slugs":["post-purchase-survey"],"change":"Ask buyers 'What almost stopped you from buying?', 'Why us over competitors?', 'Where did you hear about us?' and 'What could we improve?'. Use the answers to find unaddressed objections and test them on PDPs and LPs.","control":null,"variant":null,"summary":"Ask buyers 'What almost stopped you from buying?', 'Why us over competitors?', 'Where did you hear about us?' and 'What could we improve?'. Use the answers to find unaddressed objections and test them on PDPs and LPs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1828843750442828085","source_name":null,"brand":null},{"slug":"bundle-selector-showing-free-units-better-deal-banner","url":"https://liftarchive.com/test/bundle-selector-showing-free-units-better-deal-banner/","markdown_url":null,"title":"Bundle selector showing free units and a better-deal banner above ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Bundles & quantity breaks","Free gifts & gift with purchase"],"element_slugs":["shipping-messaging","bundles","free-gift"],"change":"Custom-style a bundle app (e.g. Kaching): highlight which units are free and add a banner above ATC about a better deal incl. free shipping.","control":null,"variant":null,"summary":"Custom-style a bundle app (e.g. Kaching): highlight which units are free and add a banner above ATC about a better deal incl. free shipping.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1828817335378940166","source_name":null,"brand":null},{"slug":"easy-as-1-2-3-how-works-section","url":"https://liftarchive.com/test/easy-as-1-2-3-how-works-section/","markdown_url":null,"title":"'Easy as 1, 2, 3' how-it-works section with visual steps","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","product-images","how-it-works-results"],"change":"A photobook page shows three illustrated steps (choose template, upload photos with Auto Create, customize) under a 'It's easy as 1, 2, 3' headline. Test a simple how-it-works section to cut perceived effort for customizable products.","control":null,"variant":null,"summary":"A photobook page shows three illustrated steps (choose template, upload photos with Auto Create, customize) under a 'It's easy as 1, 2, 3' headline. Test a simple how-it-works section to cut perceived effort for customizable products.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1828794833319940581","source_name":null,"brand":null},{"slug":"limit-product-gallery-10-images-covering-benefits-proof","url":"https://liftarchive.com/test/limit-product-gallery-10-images-covering-benefits-proof/","markdown_url":null,"title":"Limit the product gallery to 10 images covering benefits, proof and usage","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Product images & gallery"],"element_slugs":["social-proof","product-images"],"change":"Build the gallery in 10 images or fewer that cover benefits, social proof and how to use the product, for short mobile attention spans.","control":null,"variant":null,"summary":"Build the gallery in 10 images or fewer that cover benefits, social proof and how to use the product, for short mobile attention spans.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1828109313069445227","source_name":null,"brand":null},{"slug":"add-product-finder-quiz","url":"https://liftarchive.com/test/add-product-finder-quiz/","markdown_url":null,"title":"Add a product-finder quiz","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Product finder quizzes"],"element_slugs":["quiz-finder"],"change":"Add a quiz that helps shoppers choose among complex options, like foundation shades, to reduce decision paralysis and raise AOV.","control":null,"variant":null,"summary":"Add a quiz that helps shoppers choose among complex options, like foundation shades, to reduce decision paralysis and raise AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1827966265203347565","source_name":null,"brand":null},{"slug":"use-founder-story-landing-page","url":"https://liftarchive.com/test/use-founder-story-landing-page/","markdown_url":null,"title":"Use a founder-story landing page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Founder & brand story"],"element_slugs":["founder-story"],"change":"Build a landing page around the founder's personal story or a relatable narrative so shoppers feel aligned with the brand before buying.","control":null,"variant":null,"summary":"Build a landing page around the founder's personal story or a relatable narrative so shoppers feel aligned with the brand before buying.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-25","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1827592745357029598","source_name":null,"brand":null},{"slug":"add-expert-reviews-product-page","url":"https://liftarchive.com/test/add-expert-reviews-product-page/","markdown_url":null,"title":"Add expert reviews to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Feature quotes from professionals, like a vet for pet products, on the product page to build credibility for technical or health products.","control":null,"variant":null,"summary":"Feature quotes from professionals, like a vet for pet products, on the product page to build credibility for technical or health products.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1827379591314612263","source_name":null,"brand":null},{"slug":"show-specific-expected-delivery-date-product-page","url":"https://liftarchive.com/test/show-specific-expected-delivery-date-product-page/","markdown_url":null,"title":"Show a specific expected delivery date on the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Replace '3-5 business days' with a specific date such as 'Expect delivery by Monday, May 18th'.","control":null,"variant":null,"summary":"Replace '3-5 business days' with a specific date such as 'Expect delivery by Monday, May 18th'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-24","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1827227589347287129","source_name":null,"brand":null},{"slug":"add-instagram-story-style-category-slider-top-collection","url":"https://liftarchive.com/test/add-instagram-story-style-category-slider-top-collection/","markdown_url":null,"title":"Add an Instagram-story style category slider at the top of collection pages","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Add round story-style category bubbles at the top of the collections page so shoppers can jump between categories quickly.","control":null,"variant":null,"summary":"Add round story-style category bubbles at the top of the collections page so shoppers can jump between categories quickly.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-23","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1826892687372394670","source_name":null,"brand":null},{"slug":"add-ugc-photos-videos-product-page","url":"https://liftarchive.com/test/add-ugc-photos-videos-product-page/","markdown_url":null,"title":"Add UGC photos and videos to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video","Product images & gallery"],"element_slugs":["social-proof","ugc-video","product-images"],"change":"Show images or videos of real customers using the product to add social proof and help buyers picture themselves using it.","control":null,"variant":null,"summary":"Show images or videos of real customers using the product to add social proof and help buyers picture themselves using it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-22","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1826505834077237691","source_name":null,"brand":null},{"slug":"add-cta-announcement-bar-plus-usp-bar-under","url":"https://liftarchive.com/test/add-cta-announcement-bar-plus-usp-bar-under/","markdown_url":null,"title":"Add a CTA to the announcement bar plus a USP bar under the header","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","USP bars & benefit icons","Headlines, product titles & copy","Announcement bars"],"element_slugs":["reviews","usp-bar","headlines-copy","announcement-bar"],"change":"Put a CTA in the announcement bar, clarify header copy, add testimonials and a USP bar right under the header to build trust.","control":null,"variant":null,"summary":"Put a CTA in the announcement bar, clarify header copy, add testimonials and a USP bar right under the header to build trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-21","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1826149234212757696","source_name":null,"brand":null},{"slug":"add-comparison-chart-homepage","url":"https://liftarchive.com/test/add-comparison-chart-homepage/","markdown_url":null,"title":"Add a comparison chart to the homepage","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Add a comparison chart on the homepage, similar to Sweet Dreams, showing your product versus alternatives.","control":null,"variant":null,"summary":"Add a comparison chart on the homepage, similar to Sweet Dreams, showing your product versus alternatives.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1825546444658692536","source_name":null,"brand":null},{"slug":"add-collection-upsell-section-product-page","url":"https://liftarchive.com/test/add-collection-upsell-section-product-page/","markdown_url":null,"title":"Add a collection upsell section to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Show products from a related collection on the product page to increase AOV.","control":null,"variant":null,"summary":"Show products from a related collection on the product page to increase AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1824735360456274269","source_name":null,"brand":null},{"slug":"remove-extra-calls-action-checkout-flow","url":"https://liftarchive.com/test/remove-extra-calls-action-checkout-flow/","markdown_url":null,"title":"Remove extra calls to action from the checkout flow","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Money-back guarantee & returns","Add-to-cart & CTA buttons","Checkout steps, fields & flow"],"element_slugs":["guarantee","cta-button","checkout-flow"],"change":"Strip secondary CTAs so only one clear add to cart or proceed to checkout button remains, and lead with benefits like free returns instead of extra costs.","control":null,"variant":null,"summary":"Strip secondary CTAs so only one clear add to cart or proceed to checkout button remains, and lead with benefits like free returns instead of extra costs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-16","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1824337962718441759","source_name":null,"brand":null},{"slug":"remove-outbound-links-like-powered-shopify-footer","url":"https://liftarchive.com/test/remove-outbound-links-like-powered-shopify-footer/","markdown_url":null,"title":"Remove outbound links like 'Powered by Shopify' from the footer","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Delete footer links that send visitors off-site so attention stays on the brand and buying.","control":null,"variant":null,"summary":"Delete footer links that send visitors off-site so attention stays on the brand and buying.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1823987988172333501","source_name":null,"brand":null},{"slug":"order-product-page-content-as-dream-outcome-social","url":"https://liftarchive.com/test/order-product-page-content-as-dream-outcome-social/","markdown_url":null,"title":"Order product page content as dream outcome, social proof, then features","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Sequence the page to lead with the dream outcome, follow with social proof, then present benefits and features.","control":null,"variant":null,"summary":"Sequence the page to lead with the dream outcome, follow with social proof, then present benefits and features.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-14","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1823770309230780639","source_name":null,"brand":null},{"slug":"add-upsells-cart-near-free-shipping-threshold","url":"https://liftarchive.com/test/add-upsells-cart-near-free-shipping-threshold/","markdown_url":null,"title":"Add upsells in the cart near the free shipping threshold","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Upsells & cross-sells"],"element_slugs":["shipping-messaging","free-shipping-threshold","upsells"],"change":"Show upsell products in the cart when shoppers are close to free shipping so they add items to qualify, raising AOV.","control":null,"variant":null,"summary":"Show upsell products in the cart when shoppers are close to free shipping so they add items to qualify, raising AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-12","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1823079266395000891","source_name":null,"brand":null},{"slug":"add-announcement-bar-stating-which-countries-you-ship","url":"https://liftarchive.com/test/add-announcement-bar-stating-which-countries-you-ship/","markdown_url":null,"title":"Add an announcement bar stating which countries you ship to","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Shipping & delivery messaging","Announcement bars"],"element_slugs":["shipping-messaging","announcement-bar"],"change":"Use the announcement bar to say the products are only available in a specific country or region, cutting confusion and bounces.","control":null,"variant":null,"summary":"Use the announcement bar to say the products are only available in a specific country or region, cutting confusion and bounces.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-11","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1822528753894920482","source_name":null,"brand":null},{"slug":"add-spin-win-pop-up-requires-email-stop","url":"https://liftarchive.com/test/add-spin-win-pop-up-requires-email-stop/","markdown_url":null,"title":"Add a spin-to-win pop-up that requires email to stop the wheel","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display","Popups & email capture"],"element_slugs":["pricing-discounts","popups"],"change":"Use a spinning discount wheel pop-up, as Fulton does, where the wheel keeps spinning until the visitor enters their email.","control":null,"variant":null,"summary":"Use a spinning discount wheel pop-up, as Fulton does, where the wheel keeps spinning until the visitor enters their email.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-09","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1821871547575119989","source_name":null,"brand":null},{"slug":"add-free-shipping-unlocked-bar-cart","url":"https://liftarchive.com/test/add-free-shipping-unlocked-bar-cart/","markdown_url":null,"title":"Add a free shipping unlocked bar to the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Show a bar that tells shoppers when they have unlocked free shipping once the cart passes the threshold.","control":null,"variant":null,"summary":"Show a bar that tells shoppers when they have unlocked free shipping once the cart passes the threshold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-08","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1821527912169775166","source_name":null,"brand":null},{"slug":"pdp-faq-framework-basics-real-questions-future-pacing","url":"https://liftarchive.com/test/pdp-faq-framework-basics-real-questions-future-pacing/","markdown_url":null,"title":"PDP FAQ framework: basics, real questions, future pacing, ending CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Shipping & delivery messaging","FAQ sections","Filters, sorting & site search","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","shipping-messaging","faq","filters-search","how-it-works-results"],"change":"Cover what's in it, how it works, time to results, shipping, social proof and safety; use real searched questions; future-pace week 1 and month 1; group by topic in dropdowns and end with a CTA. Test a persuasive FAQ like this against a purely informational one.","control":null,"variant":null,"summary":"Cover what's in it, how it works, time to results, shipping, social proof and safety; use real searched questions; future-pace week 1 and month 1; group by topic in dropdowns and end with a CTA. Test a persuasive FAQ like this against a purely informational one.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1821233610625839262","source_name":null,"brand":null},{"slug":"add-size-chart-clothing-product-pages","url":"https://liftarchive.com/test/add-size-chart-clothing-product-pages/","markdown_url":null,"title":"Add a size chart to clothing product pages","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Variant, size & option selectors"],"element_slugs":["guarantee","variant-selector"],"change":"Add a sizing chart so shoppers don't have to guess sizes, which cuts both abandoned purchases and multi-size returns.","control":null,"variant":null,"summary":"Add a sizing chart so shoppers don't have to guess sizes, which cuts both abandoned purchases and multi-size returns.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1821077949308682713","source_name":null,"brand":null},{"slug":"add-checkbox-upsell-shopify-plus-checkout","url":"https://liftarchive.com/test/add-checkbox-upsell-shopify-plus-checkout/","markdown_url":"https://liftarchive.com/test/add-checkbox-upsell-shopify-plus-checkout/index.md","title":"Checkbox upsell in Shopify Plus checkout: 50% take rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Add a checkbox upsell in the Shopify Plus checkout","control":"Checkout had no add-on offer between the delivery and payment steps.","variant":"A checkbox offered shipping insurance against damage, loss and theft for 3.95 euros, placed just above the payment section. In the screenshot the box is already ticked.","summary":"A checkbox upsell in the Shopify Plus checkout was taken on about 50% of orders for fashion clients. Kasper Dolk shared this from stores that added it. The example shown offers shipping insurance for 3.95 euros.","result":{"headline":"50% of orders took the upsell","metrics":["About 50% of orders included the add-on. Half of buyers paid extra at checkout.","No effect on conversion rate, order value or revenue per visitor was shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2024-08-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1820822337236898174","source_name":null,"brand":null},{"slug":"cart-social-proof-local-shipping-flag-payment-methods","url":"https://liftarchive.com/test/cart-social-proof-local-shipping-flag-payment-methods/","markdown_url":null,"title":"Cart with social proof, local shipping flag, payment methods, compare-at price","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["social-proof","shipping-messaging","payment-icons","pricing-discounts"],"change":"Add social proof, local shipping (flag), payment methods, compare-at prices for perceived value and shipping info.","control":null,"variant":null,"summary":"Add social proof, local shipping (flag), payment methods, compare-at prices for perceived value and shipping info.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1820546576726855931","source_name":null,"brand":null},{"slug":"add-timeline-effects-section-showing-when-results-appear","url":"https://liftarchive.com/test/add-timeline-effects-section-showing-when-results-appear/","markdown_url":null,"title":"Add a timeline/effects section showing when results appear","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Show how long until they see/feel effects, using future pacing and visuals.","control":null,"variant":null,"summary":"Show how long until they see/feel effects, using future pacing and visuals.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1820527711447843028","source_name":null,"brand":null},{"slug":"pdp-hero-layout-benefit-title-clear-offer-3","url":"https://liftarchive.com/test/pdp-hero-layout-benefit-title-clear-offer-3/","markdown_url":null,"title":"PDP hero layout: benefit title, clear offer, 3 USPs, objections under ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video","USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy","Pricing, discounts & savings display","Layout, fonts & visual design"],"element_slugs":["social-proof","ugc-video","usp-bar","hero","headlines-copy","pricing-discounts","layout-design"],"change":"Title with main benefit, clear pricing, 3 USPs (one a desired situation), objection handling under ATC, quick-scroll links and UGC social proof.","control":null,"variant":null,"summary":"Title with main benefit, clear pricing, 3 USPs (one a desired situation), objection handling under ATC, quick-scroll links and UGC social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1820508833149800832","source_name":null,"brand":null},{"slug":"order-gallery-slides-hero-shot-how-benefits-specs","url":"https://liftarchive.com/test/order-gallery-slides-hero-shot-how-benefits-specs/","markdown_url":null,"title":"Order gallery slides: hero shot, how-to, benefits, specs, use cases, review","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","hero","product-images","how-it-works-results"],"change":"Most people stay at the top; design the gallery as featured shot, how to use, benefits, ingredients/specs, perfect for X/Y/Z, featured review.","control":null,"variant":null,"summary":"Most people stay at the top; design the gallery as featured shot, how to use, benefits, ingredients/specs, perfect for X/Y/Z, featured review.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1820457045373657141","source_name":null,"brand":null},{"slug":"put-brand-name-price-description-three-horizontal-usps","url":"https://liftarchive.com/test/put-brand-name-price-description-three-horizontal-usps/","markdown_url":null,"title":"Put brand, name, price, description and three horizontal USPs above the fold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["usp-bar","hero","headlines-copy","pricing-discounts"],"change":"Arrange the core product details plus three key USPs in a horizontal row so all critical info is above the fold.","control":null,"variant":null,"summary":"Arrange the core product details plus three key USPs in a horizontal row so all critical info is above the fold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-05","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1820430048953868690","source_name":null,"brand":null},{"slug":"add-stock-quantity-tracker-changes-color-when-low","url":"https://liftarchive.com/test/add-stock-quantity-tracker-changes-color-when-low/","markdown_url":null,"title":"Add a stock quantity tracker that changes color when low","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Sales, urgency & limited-time offers"],"element_slugs":["scarcity","urgency-offers"],"change":"Show remaining stock on the product page, turning orange with an urgency message under 10 units and red when out of stock.","control":null,"variant":null,"summary":"Show remaining stock on the product page, turning orange with an urgency message under 10 units and red when out of stock.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-03","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1819649638305005836","source_name":null,"brand":null},{"slug":"money-back-guarantee-block-under-checkout-total","url":"https://liftarchive.com/test/money-back-guarantee-block-under-checkout-total/","markdown_url":null,"title":"Money-back guarantee block under the checkout total","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Money-back guarantee & returns","USP bars & benefit icons","Payment icons, express checkout & BNPL","Checkout steps, fields & flow"],"element_slugs":["guarantee","usp-bar","payment-icons","checkout-flow"],"change":"Below the order total, a highlighted block says 'Less than 1% of customers use our Money Back Guarantee', followed by a secure-payments note. Test a guarantee reassurance block right at the payment step.","control":null,"variant":null,"summary":"Below the order total, a highlighted block says 'Less than 1% of customers use our Money Back Guarantee', followed by a secure-payments note. Test a guarantee reassurance block right at the payment step.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1819443845181870214","source_name":null,"brand":null},{"slug":"put-actionable-links-timers-announcement-bar","url":"https://liftarchive.com/test/put-actionable-links-timers-announcement-bar/","markdown_url":null,"title":"Put actionable links and timers in the announcement bar","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Countdown timers","Announcement bars"],"element_slugs":["countdown-timer","announcement-bar"],"change":"Use the announcement bar for buttons to collections or products and timed promotions instead of passive text.","control":null,"variant":null,"summary":"Use the announcement bar for buttons to collections or products and timed promotions instead of passive text.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-08-01","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1818998868282884548","source_name":null,"brand":null},{"slug":"simplify-nav-add-predictive-search-bestseller-suggestions","url":"https://liftarchive.com/test/simplify-nav-add-predictive-search-bestseller-suggestions/","markdown_url":null,"title":"Simplify nav and add predictive search with bestseller suggestions","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Bestseller badges & product labels","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["badges-labels","filters-search","menu"],"change":"Fewer main categories, clear labels, predictive search suggesting bestsellers, and a quick scroll bar.","control":null,"variant":null,"summary":"Fewer main categories, clear labels, predictive search suggesting bestsellers, and a quick scroll bar.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818372388775739834","source_name":null,"brand":null},{"slug":"make-shipping-returns-visible-put-benefits-dropdown-labels","url":"https://liftarchive.com/test/make-shipping-returns-visible-put-benefits-dropdown-labels/","markdown_url":null,"title":"Make shipping/returns visible and put benefits in dropdown labels","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Bestseller badges & product labels"],"element_slugs":["guarantee","shipping-messaging","free-shipping-threshold","badges-labels"],"change":"Highlight free shipping threshold, easy returns and delivery dates; use dropdown labels to state benefits (X days).","control":null,"variant":null,"summary":"Highlight free shipping threshold, easy returns and delivery dates; use dropdown labels to state benefits (X days).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818372360510280037","source_name":null,"brand":null},{"slug":"show-product-every-angle-plus-details-lifestyle-ugc","url":"https://liftarchive.com/test/show-product-every-angle-plus-details-lifestyle-ugc/","markdown_url":null,"title":"Show product from every angle plus details, lifestyle and UGC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["ugc-video","headlines-copy","product-images"],"change":"Front/back/side, fabric close-ups, lifestyle shots and user-generated content.","control":null,"variant":null,"summary":"Front/back/side, fabric close-ups, lifestyle shots and user-generated content.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818372331833901101","source_name":null,"brand":null},{"slug":"rewrite-product-descriptions-as-story-not-feature-list","url":"https://liftarchive.com/test/rewrite-product-descriptions-as-story-not-feature-list/","markdown_url":null,"title":"Rewrite product descriptions as a story, not a feature list","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Describe the feeling of wearing it, suggest styling options and use sensory language.","control":null,"variant":null,"summary":"Describe the feeling of wearing it, suggest styling options and use sensory language.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818372300573716656","source_name":null,"brand":null},{"slug":"detailed-size-guide-measurements-fit-model-height-weight","url":"https://liftarchive.com/test/detailed-size-guide-measurements-fit-model-height-weight/","markdown_url":null,"title":"Detailed size guide with measurements and fit model height/weight","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Add specific measurements, fit model's height/weight, and how the garment sits on different body types.","control":null,"variant":null,"summary":"Add specific measurements, fit model's height/weight, and how the garment sits on different body types.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818372270139814171","source_name":null,"brand":null},{"slug":"structure-pdp-as-problem-solution-results-how-works","url":"https://liftarchive.com/test/structure-pdp-as-problem-solution-results-how-works/","markdown_url":null,"title":"Structure the PDP as Problem → Solution → Results → How It Works","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Problem agitation for emotion, solution for hope, results as proof, how it works for the logical mind.","control":null,"variant":null,"summary":"Problem agitation for emotion, solution for hope, results as proof, how it works for the logical mind.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818353376062849295","source_name":null,"brand":null},{"slug":"extend-guarantee-14-30-90-days","url":"https://liftarchive.com/test/extend-guarantee-14-30-90-days/","markdown_url":null,"title":"Extend the guarantee from 14/30 to 90 days","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Test a longer guarantee; more trust can mean higher conversions.","control":null,"variant":null,"summary":"Test a longer guarantee; more trust can mean higher conversions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818334503502594481","source_name":null,"brand":null},{"slug":"put-screenshots-emotional-reviews-media-gallery","url":"https://liftarchive.com/test/put-screenshots-emotional-reviews-media-gallery/","markdown_url":null,"title":"Put screenshots of emotional reviews in the media gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Product images & gallery"],"element_slugs":["reviews","product-images"],"change":"Screenshot the strongest reviews that highlight the main benefit ('This changed my life') and add them to the gallery.","control":null,"variant":null,"summary":"Screenshot the strongest reviews that highlight the main benefit ('This changed my life') and add them to the gallery.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818308087453036730","source_name":null,"brand":null},{"slug":"before-after-transformation-slide-pdp-image-gallery","url":"https://liftarchive.com/test/before-after-transformation-slide-pdp-image-gallery/","markdown_url":null,"title":"Before/after transformation slide in the PDP image gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","product-images","how-it-works-results"],"change":"A supplement gallery slide shows a 'Before: woke up broken, headache, brain fog' photo next to an 'After: energetic, fresh & ready for the day' photo. Test adding a benefit-led before/after image early in the gallery instead of only packshots.","control":null,"variant":null,"summary":"A supplement gallery slide shows a 'Before: woke up broken, headache, brain fog' photo next to an 'After: energetic, fresh & ready for the day' photo. Test adding a benefit-led before/after image early in the gallery instead of only packshots.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1818285502627447033","source_name":null,"brand":null},{"slug":"add-free-shipping-reminder-product-page","url":"https://liftarchive.com/test/add-free-shipping-reminder-product-page/","markdown_url":null,"title":"Add a free shipping reminder to the product page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Add a reminder on the product page that free shipping is available to nudge the purchase.","control":null,"variant":null,"summary":"Add a reminder on the product page that free shipping is available to nudge the purchase.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-17","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1813570042799522046","source_name":null,"brand":null},{"slug":"show-when-next-orders-ship-out","url":"https://liftarchive.com/test/show-when-next-orders-ship-out/","markdown_url":null,"title":"Show when the next orders ship out","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Sales, urgency & limited-time offers"],"element_slugs":["shipping-messaging","urgency-offers"],"change":"Add a block on the product page that shows when the next batch of orders will be sent out, to add urgency and set expectations.","control":null,"variant":null,"summary":"Add a block on the product page that shows when the next batch of orders will be sent out, to add urgency and set expectations.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-15","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1812868210615570744","source_name":null,"brand":null},{"slug":"add-review-count-line-right-under-product-title","url":"https://liftarchive.com/test/add-review-count-line-right-under-product-title/","markdown_url":null,"title":"Add a review count line right under the product title","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","Headlines, product titles & copy"],"element_slugs":["reviews","social-proof","headlines-copy"],"change":"Add a custom review count and rating text block directly under the product title as social proof.","control":null,"variant":null,"summary":"Add a custom review count and rating text block directly under the product title as social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-07","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1809854451131310522","source_name":null,"brand":null},{"slug":"gamify-aov-checkout-progress-block-frequently-bought-together","url":"https://liftarchive.com/test/gamify-aov-checkout-progress-block-frequently-bought-together/","markdown_url":null,"title":"Gamify AOV in checkout with a progress block and frequently-bought-together upsells","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Custom Shopify Plus checkout block that gamifies spend, combined with frequently-bought-together upsells.","control":null,"variant":null,"summary":"Custom Shopify Plus checkout block that gamifies spend, combined with frequently-bought-together upsells.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-07-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1809261592128762078","source_name":null,"brand":null},{"slug":"add-social-proof-banner-site","url":"https://liftarchive.com/test/add-social-proof-banner-site/","markdown_url":null,"title":"Add a social proof banner to the site","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Add a social proof banner, such as customer counts or reviews, to win attention and trust.","control":null,"variant":null,"summary":"Add a social proof banner, such as customer counts or reviews, to win attention and trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-06-26","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1805862287661547616","source_name":null,"brand":null},{"slug":"add-infographics-product-images-size-specs","url":"https://liftarchive.com/test/add-infographics-product-images-size-specs/","markdown_url":null,"title":"Add infographics to product images for size and specs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Variant, size & option selectors"],"element_slugs":["product-images","variant-selector"],"change":"Put simple infographics like size guides or key specs inside the product images so details are grasped quickly.","control":null,"variant":null,"summary":"Put simple infographics like size guides or key specs inside the product images so details are grasped quickly.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-06-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1803318262068830393","source_name":null,"brand":null},{"slug":"add-callouts-annotations-product-images","url":"https://liftarchive.com/test/add-callouts-annotations-product-images/","markdown_url":null,"title":"Add callouts and annotations on product images","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Use overlays and annotations on gallery images to spotlight key features and benefits.","control":null,"variant":null,"summary":"Use overlays and annotations on gallery images to spotlight key features and benefits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-06-19","credited_to":{"name":"Dave Diederen","url":"https://liftarchive.com/practitioners/davediederen/","kind":"person"},"source_url":"https://x.com/DaveDiederen/status/1803318254745579603","source_name":null,"brand":null},{"slug":"homepage-clear-value-prop-human-faces-visual-hierarchy","url":"https://liftarchive.com/test/homepage-clear-value-prop-human-faces-visual-hierarchy/","markdown_url":null,"title":"Homepage with clear value prop, human faces and visual hierarchy","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["social-proof","usp-bar","layout-design"],"change":"Fix missing value prop, missing social proof/faces and weak hierarchy so it's clear what it is, why they need it, and objections are handled.","control":null,"variant":null,"summary":"Fix missing value prop, missing social proof/faces and weak hierarchy so it's clear what it is, why they need it, and objections are handled.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-06-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1800528443370811828","source_name":null,"brand":null},{"slug":"checkout-blocks-store-usps-reviews-checkout-upsell","url":"https://liftarchive.com/test/checkout-blocks-store-usps-reviews-checkout-upsell/","markdown_url":"https://liftarchive.com/test/checkout-blocks-store-usps-reviews-checkout-upsell/index.md","title":"Checkout USPs, reviews and upsell: conversion rate +24%","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","USP bars & benefit icons","Upsells & cross-sells"],"element_slugs":["reviews","usp-bar","upsells"],"change":"Checkout blocks with store USPs, reviews and a checkout upsell","control":"The client's previous checkout. Its layout was not shown in the post.","variant":"A customised checkout with blocks for the store's USPs, customer reviews, and an added checkout upsell. The exact layout was not shown.","summary":"Adding custom checkout blocks with store USPs, reviews and an upsell came with a conversion rate of 3.8%, up 24% on the previous period. Kasper Dolk did this work for an international Shopify Plus client. It is a before/after comparison, not a split test.","result":{"headline":"Conversion rate 3.8% (+24%) month to date vs previous period","metrics":["Conversion rate was 3.8% for 1 to 23 May 2024, up 24% on 1 to 23 April 2024.","Total sales for the period were $7,797,926.25, up 100%. Orders rose 93%.","Sessions also rose 58%, so a large part of the sales growth came from more traffic, not the checkout alone.","The client said the changes bring in over $400K extra revenue each month. That figure is the client's own estimate, and the method behind it was not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2024-05-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1793604250762957185","source_name":null,"brand":null},{"slug":"pdp-hero-end-result-benefit-quick-scroll-links","url":"https://liftarchive.com/test/pdp-hero-end-result-benefit-quick-scroll-links/","markdown_url":null,"title":"PDP hero with end-result benefit, quick-scroll links and objection handling","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"Focus on the end result, add quick scrolls to key sections, tackle main objections (dose, time) and future pace.","control":null,"variant":null,"summary":"Focus on the end result, add quick scrolls to key sections, tackle main objections (dose, time) and future pace.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-05-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1793365501726617727","source_name":null,"brand":null},{"slug":"send-meta-google-traffic-different-landing-pages-awareness","url":"https://liftarchive.com/test/send-meta-google-traffic-different-landing-pages-awareness/","markdown_url":null,"title":"Send Meta and Google traffic to different landing pages by awareness level","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Filters, sorting & site search","Ad-to-page message match"],"element_slugs":["filters-search","ad-match"],"change":"The post argues that scrolling Meta users and searching Google users shouldn't land on the same page. Test a dedicated warm-up page for cold social traffic while sending search traffic to the PDP.","control":null,"variant":null,"summary":"The post argues that scrolling Meta users and searching Google users shouldn't land on the same page. Test a dedicated warm-up page for cold social traffic while sending search traffic to the PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-04-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1779894967131054254","source_name":null,"brand":null},{"slug":"add-results-section-pdp","url":"https://liftarchive.com/test/add-results-section-pdp/","markdown_url":null,"title":"Add a results section to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Show results people see after using the product to increase trust.","control":null,"variant":null,"summary":"Show results people see after using the product to increase trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1773088866821648741","source_name":null,"brand":null},{"slug":"product-cards-usp-tags-color-switches-tagline","url":"https://liftarchive.com/test/product-cards-usp-tags-color-switches-tagline/","markdown_url":null,"title":"Product cards with USP tags, color switches and a tagline","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Headlines, product titles & copy","Product cards & quick add"],"element_slugs":["usp-bar","headlines-copy","product-cards"],"change":"For large-SKU stores, add USP tags per product, available color switches and a tagline under each card.","control":null,"variant":null,"summary":"For large-SKU stores, add USP tags per product, available color switches and a tagline under each card.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1773069991153402098","source_name":null,"brand":null},{"slug":"offer-buy-1-vs-buy-2-get-1","url":"https://liftarchive.com/test/offer-buy-1-vs-buy-2-get-1/","markdown_url":null,"title":"Offer 'buy 1' vs 'buy 2 get 1 free' side by side","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"If margins allow, make the single unit look like the bad option next to buy 2 get 1 free.","control":null,"variant":null,"summary":"If margins allow, make the single unit look like the bad option next to buy 2 get 1 free.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1773051115023794494","source_name":null,"brand":null},{"slug":"cart-social-proof-subscription-upsell-shipping-info","url":"https://liftarchive.com/test/cart-social-proof-subscription-upsell-shipping-info/","markdown_url":null,"title":"Cart with social proof, subscription upsell and shipping info","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Shipping & delivery messaging","Upsells & cross-sells","Subscriptions & subscribe-and-save"],"element_slugs":["social-proof","shipping-messaging","upsells","subscriptions"],"change":"Turn the cart from an extra step into a selling step: 'loved by x' social proof, upsell to subscription for LTV, and shipping info.","control":null,"variant":null,"summary":"Turn the cart from an extra step into a selling step: 'loved by x' social proof, upsell to subscription for LTV, and shipping info.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1773002102920577280","source_name":null,"brand":null},{"slug":"run-customer-outcome-survey-show-results-pdp","url":"https://liftarchive.com/test/run-customer-outcome-survey-show-results-pdp/","markdown_url":null,"title":"Run a customer outcome survey and show the results on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Product images & gallery","Post-purchase surveys"],"element_slugs":["reviews","product-images","post-purchase-survey"],"change":"Survey 5-star reviewers on desired outcomes (rate 1-10) and use the results on PDP/LP/image slider as proof.","control":null,"variant":null,"summary":"Survey 5-star reviewers on desired outcomes (rate 1-10) and use the results on PDP/LP/image slider as proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1772726477857198425","source_name":null,"brand":null},{"slug":"empty-cart-shop-now-button-usps-free-shipping","url":"https://liftarchive.com/test/empty-cart-shop-now-button-usps-free-shipping/","markdown_url":null,"title":"Empty cart with shop-now button, USPs, free shipping bar and upsells","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price","Upsells & cross-sells","Announcement bars","Empty-cart states"],"element_slugs":["usp-bar","shipping-messaging","free-shipping-threshold","upsells","announcement-bar","empty-cart"],"change":"Design the empty cart with a big shop-now button to PDP, a USP banner, a free-shipping progress banner and easy upsells.","control":null,"variant":null,"summary":"Design the empty cart with a big shop-now button to PDP, a USP banner, a free-shipping progress banner and easy upsells.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1772345214721778171","source_name":null,"brand":null},{"slug":"turn-media-slider-sales-slides-results-how-comparisons","url":"https://liftarchive.com/test/turn-media-slider-sales-slides-results-how-comparisons/","markdown_url":null,"title":"Turn media slider into sales slides: results, how-to, comparisons, reviews","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Comparison charts & tables","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","comparison-chart","product-images","how-it-works-results"],"change":"Add slides for before/after results, how to use, benefits, comparison to alternatives, reviews and an ingredients overview.","control":null,"variant":null,"summary":"Add slides for before/after results, how to use, benefits, comparison to alternatives, reviews and an ingredients overview.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1772326342815834575","source_name":null,"brand":null},{"slug":"mobile-nav-announcement-under-bar-ugc-menu-badges","url":"https://liftarchive.com/test/mobile-nav-announcement-under-bar-ugc-menu-badges/","markdown_url":null,"title":"Mobile nav: announcement under the bar, UGC in menu, badges on key routes","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Social proof, authority & press","UGC & product video","Product images & gallery","Navigation & mega menus","Announcement bars"],"element_slugs":["social-proof","ugc-video","product-images","menu","announcement-bar"],"change":"Put the announcement banner under the nav bar, add social proof/UGC to the slide-out menu, and badge the routes you want people to take.","control":null,"variant":null,"summary":"Put the announcement banner under the nav bar, add social proof/UGC to the slide-out menu, and badge the routes you want people to take.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1772277288580858332","source_name":null,"brand":null},{"slug":"collection-page-usp-header-product-tags-swatches-filters","url":"https://liftarchive.com/test/collection-page-usp-header-product-tags-swatches-filters/","markdown_url":null,"title":"Collection page: USP header, product tags, swatches, filters and reviews","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","UGC & product video","USP bars & benefit icons","Product images & gallery","Variant, size & option selectors","Product cards & quick add","Filters, sorting & site search","Navigation & mega menus","Collection banners & headers"],"element_slugs":["reviews","ugc-video","usp-bar","product-images","variant-selector","product-cards","filters-search","menu","collection-banner"],"change":"Add 3 USPs to the header, bestseller/new/hot tags, consistent images, sizes/colors under cards, custom filters, reviews on cards, category navigation and a review/UGC block in the grid.","control":null,"variant":null,"summary":"Add 3 USPs to the header, bestseller/new/hot tags, consistent images, sizes/colors under cards, custom filters, reviews on cards, category navigation and a review/UGC block in the grid.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1770833682527301864","source_name":null,"brand":null},{"slug":"add-back-shopping-path-so-cart-isn-t","url":"https://liftarchive.com/test/add-back-shopping-path-so-cart-isn-t/","markdown_url":null,"title":"Add a back-to-shopping path so the cart isn't a dead end","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Empty-cart states"],"element_slugs":["empty-cart"],"change":"Default carts give no way onward; lead people to PDP/offer pages with an easy back-to-shopping button.","control":null,"variant":null,"summary":"Default carts give no way onward; lead people to PDP/offer pages with an easy back-to-shopping button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1769763214374633642","source_name":null,"brand":null},{"slug":"add-x-approved-authority-block-hero","url":"https://liftarchive.com/test/add-x-approved-authority-block-hero/","markdown_url":null,"title":"Add an 'X approved' authority block to the hero","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Hero & above-the-fold section"],"element_slugs":["social-proof","hero"],"change":"Show authority figures who use and approve the brand in the hero to create a safe frame of mind.","control":null,"variant":null,"summary":"Show authority figures who use and approve the brand in the hero to create a safe frame of mind.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1765803361516106117","source_name":null,"brand":null},{"slug":"move-announcement-bar-below-navbar","url":"https://liftarchive.com/test/move-announcement-bar-below-navbar/","markdown_url":null,"title":"Move the announcement bar below the navbar","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Announcement bars"],"element_slugs":["menu","announcement-bar"],"change":"People skip bars above the nav; placing it under the navbar can get it read.","control":null,"variant":null,"summary":"People skip bars above the nav; placing it under the navbar can get it read.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1765776965976650093","source_name":null,"brand":null},{"slug":"structure-ingredients-section-around-buyer-questions","url":"https://liftarchive.com/test/structure-ingredients-section-around-buyer-questions/","markdown_url":null,"title":"Structure the ingredients section around buyer questions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["FAQ sections","Benefit, problem, how-it-works & results sections"],"element_slugs":["faq","how-it-works-results"],"change":"Answer what's in it, is it safe, where it's produced, why each ingredient and dose, and diet info.","control":null,"variant":null,"summary":"Answer what's in it, is it safe, where it's produced, why each ingredient and dose, and diet info.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-07","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1765754316223361191","source_name":null,"brand":null},{"slug":"password-page-ugc-viral-headline-scarcity-copy","url":"https://liftarchive.com/test/password-page-ugc-viral-headline-scarcity-copy/","markdown_url":null,"title":"Password page with UGC, viral headline and scarcity copy","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Social proof, authority & press","UGC & product video","Low-stock & scarcity messaging","Headlines, product titles & copy","Themes, page builders & page speed"],"element_slugs":["social-proof","ugc-video","scarcity","headlines-copy","theme-speed"],"change":"Pre-launch password page: UGC of people holding the product, theme styling, a headline on the viral angle that says what it is, and scarcity copy to drive sign-ups.","control":null,"variant":null,"summary":"Pre-launch password page: UGC of people holding the product, theme styling, a headline on the viral angle that says what it is, and scarcity copy to drive sign-ups.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-03-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1764655645465202737","source_name":null,"brand":null},{"slug":"show-all-colorways-one-view-add-uk-eu","url":"https://liftarchive.com/test/show-all-colorways-one-view-add-uk-eu/","markdown_url":null,"title":"Show all colorways in one view and add a UK/EU/US size switch","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery","FAQ sections","Variant, size & option selectors"],"element_slugs":["ugc-video","product-images","faq","variant-selector"],"change":"Fix UX (all images + colorways in one view), add UK/EU/US size toggle with an expandable size table, education on the concept, UGC slider and an objection-handling FAQ.","control":null,"variant":null,"summary":"Fix UX (all images + colorways in one view), add UK/EU/US size toggle with an expandable size table, education on the concept, UGC slider and an objection-handling FAQ.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-02-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1759597546261950698","source_name":null,"brand":null},{"slug":"launch-pdp-live-viewers-sell-out-urgency-two","url":"https://liftarchive.com/test/launch-pdp-live-viewers-sell-out-urgency-two/","markdown_url":null,"title":"Launch PDP: live viewers, sell-out urgency and a two-flavour combo bundle","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Sales, urgency & limited-time offers","Bundles & quantity breaks","Product images & gallery"],"element_slugs":["social-proof","urgency-offers","bundles","product-images"],"change":"Show X people viewing and that the batch will sell out like the last, make flavours stand out, offer a combined 2-flavour + 3-pack option, and lead the gallery with a benefits image.","control":null,"variant":null,"summary":"Show X people viewing and that the batch will sell out like the last, make flavours stand out, offer a combined 2-flavour + 3-pack option, and lead the gallery with a benefits image.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-02-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1758507413458583841","source_name":null,"brand":null},{"slug":"homepage-product-section-benefit-headline-bestseller-first","url":"https://liftarchive.com/test/homepage-product-section-benefit-headline-bestseller-first/","markdown_url":null,"title":"Homepage product section with benefit headline and bestseller first","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Benefit headline, subheading on how it's done, bestselling option first with a tag, and benefit lines under each product title to funnel people to PDPs fast.","control":null,"variant":null,"summary":"Benefit headline, subheading on how it's done, bestselling option first with a tag, and benefit lines under each product title to funnel people to PDPs fast.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-02-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1755621263916109950","source_name":null,"brand":null},{"slug":"add-usp-icons-text-above-collection-product-grid","url":"https://liftarchive.com/test/add-usp-icons-text-above-collection-product-grid/","markdown_url":null,"title":"Add USP icons + text above the collection product grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Product cards & quick add"],"element_slugs":["usp-bar","product-cards"],"change":"A few lines of icons + text above the grid showing why to shop with you and making people feel safe.","control":null,"variant":null,"summary":"A few lines of icons + text above the grid showing why to shop with you and making people feel safe.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1748359907605430395","source_name":null,"brand":null},{"slug":"add-custom-aov-order-bump","url":"https://liftarchive.com/test/add-custom-aov-order-bump/","markdown_url":"https://liftarchive.com/test/add-custom-aov-order-bump/index.md","title":"Checkout order bump for package insurance: 15-20% take rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Add a custom AOV order bump","control":"A checkout without an add-on offer. The original layout was not shown.","variant":"A checkbox block titled \"Add package insurance?\" offering shipping insurance against damage, loss and theft for €2.95, with a short line on the delivery guarantee. In the screenshot the box is ticked.","summary":"A custom checkout order bump has reached a 15-20% take rate on other stores, according to Kasper Dolk. They estimate it added $100-200k in profit. The example shown offers shipping insurance for €2.95, and no split test data was shared.","result":{"headline":"Take rate 15-20%","metrics":["Take rate of 15-20%, meaning that share of orders added the bump. This was seen on other stores, not measured for this client.","An estimated $100-200k in extra profit. The time period and store size behind this figure were not shared.","No conversion rate or revenue per visitor data was shared, so any effect on checkout completion is unknown."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2024-01-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1747272671837184239","source_name":null,"brand":null},{"slug":"bogo-widget-under-atc-76-take-deal-social","url":"https://liftarchive.com/test/bogo-widget-under-atc-76-take-deal-social/","markdown_url":null,"title":"BOGO widget under ATC with '76% take this deal' social proof","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Bundles & quantity breaks"],"element_slugs":["social-proof","bundles"],"change":"Under the ATC, show a buy-2-get-1-free widget pushing multiple pairs, with social proof like '76% take this deal'.","control":null,"variant":null,"summary":"Under the ATC, show a buy-2-get-1-free widget pushing multiple pairs, with social proof like '76% take this deal'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1746570381002252480","source_name":null,"brand":null},{"slug":"add-urgency-badge-pdp-cart","url":"https://liftarchive.com/test/add-urgency-badge-pdp-cart/","markdown_url":null,"title":"Add an urgency badge on PDP and cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers"],"element_slugs":["urgency-offers"],"change":"For people who ATC but don't buy, add an urgency badge to PDP + cart signalling risk if they don't act.","control":null,"variant":null,"summary":"For people who ATC but don't buy, add an urgency badge to PDP + cart signalling risk if they don't act.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1745872025414238532","source_name":null,"brand":null},{"slug":"compare-models-table-collection-page","url":"https://liftarchive.com/test/compare-models-table-collection-page/","markdown_url":null,"title":"Compare models in a table on the collection page","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"If you have several models with different features, show a comparison table so people don't go back and forth.","control":null,"variant":null,"summary":"If you have several models with different features, show a comparison table so people don't go back and forth.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1745547387647799301","source_name":null,"brand":null},{"slug":"anchor-bundles-highest-priced-option-highlighted","url":"https://liftarchive.com/test/anchor-bundles-highest-priced-option-highlighted/","markdown_url":null,"title":"Anchor bundles with the highest-priced option highlighted","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Show the highest-priced bundle for anchoring, highlight it with color and give it the most prominent button.","control":null,"variant":null,"summary":"Show the highest-priced bundle for anchoring, highlight it with color and give it the most prominent button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1745185007604563995","source_name":null,"brand":null},{"slug":"keep-price-same-viewport-as-atc-test-price","url":"https://liftarchive.com/test/keep-price-same-viewport-as-atc-test-price/","markdown_url":null,"title":"Keep price in the same viewport as ATC; test price inside the button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Keep the price visible next to the ATC so people don't scroll to check it, and A/B test putting the price in the button.","control":null,"variant":null,"summary":"Keep the price visible next to the ATC so people don't scroll to check it, and A/B test putting the price in the button.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1744803805613740427","source_name":null,"brand":null},{"slug":"list-every-bundle-item-price-show-bundle-savings","url":"https://liftarchive.com/test/list-every-bundle-item-price-show-bundle-savings/","markdown_url":null,"title":"List every bundle item with its price to show bundle savings","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"When selling discounted bundles, list all products in the kit with their prices, then show total value, price and savings.","control":null,"variant":null,"summary":"When selling discounted bundles, list all products in the kit with their prices, then show total value, price and savings.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1744785015475708016","source_name":null,"brand":null},{"slug":"hero-secret-weapon-angle-outcome-bullets-benefits-under","url":"https://liftarchive.com/test/hero-secret-weapon-angle-outcome-bullets-benefits-under/","markdown_url":null,"title":"Hero with 'secret weapon' angle, outcome bullets and benefits under CTA","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Hero & above-the-fold 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Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1744396204140904622","source_name":null,"brand":null},{"slug":"offer-extended-warranty-upsell-after-showing-standard-guarantee","url":"https://liftarchive.com/test/offer-extended-warranty-upsell-after-showing-standard-guarantee/","markdown_url":null,"title":"Offer an extended warranty upsell after showing the standard guarantee","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["guarantee","upsells","pricing-discounts"],"change":"Show the warranty/guarantee you already give, then a recommended extended warranty for a fraction of the product price to lift AOV.","control":null,"variant":null,"summary":"Show the warranty/guarantee you already give, then a recommended extended warranty for a fraction of the product price to lift AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1744373563199496321","source_name":null,"brand":null},{"slug":"use-custom-graphics-visualise-sales-copy","url":"https://liftarchive.com/test/use-custom-graphics-visualise-sales-copy/","markdown_url":null,"title":"Use custom graphics to visualise sales copy","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Replace or support sales copy with custom graphics that visualise the idea.","control":null,"variant":null,"summary":"Replace or support sales copy with custom graphics that visualise the idea.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1743648793776853326","source_name":null,"brand":null},{"slug":"highlight-store-benefits-collection-page","url":"https://liftarchive.com/test/highlight-store-benefits-collection-page/","markdown_url":null,"title":"Highlight store benefits on the collection page","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Use the collection page to also show your store benefits, not just products.","control":null,"variant":null,"summary":"Use the collection page to also show your store benefits, not just products.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1743286446147145773","source_name":null,"brand":null},{"slug":"show-supply-length-price-per-day-quantity-selector","url":"https://liftarchive.com/test/show-supply-length-price-per-day-quantity-selector/","markdown_url":null,"title":"Show supply length and price per day in the quantity selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Hero & above-the-fold section","Pricing, discounts & savings display","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["bundles","hero","pricing-discounts","product-images","layout-design"],"change":"PDP hero: quantity selector with supply + price per day, accent-color ATC button, what it will feel like after taking it + time till effect, better gallery and spacing.","control":null,"variant":null,"summary":"PDP hero: quantity selector with supply + price per day, accent-color ATC button, what it will feel like after taking it + time till effect, better gallery and spacing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1742561661096181844","source_name":null,"brand":null},{"slug":"collection-page-highest-prices-first-usps-above-fold","url":"https://liftarchive.com/test/collection-page-highest-prices-first-usps-above-fold/","markdown_url":null,"title":"Collection page: highest prices first, USPs above the fold, better headline","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Hero & above-the-fold section","Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["usp-bar","hero","headlines-copy","pricing-discounts"],"change":"Use price anchoring by showing the highest-priced products first, put USPs in the top fold, and optimise the headline and hierarchy.","control":null,"variant":null,"summary":"Use price anchoring by showing the highest-priced products first, put USPs in the top fold, and optimise the headline and hierarchy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2024-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1742199207434616893","source_name":null,"brand":null},{"slug":"match-landing-page-headline-ad-message-dedicated-url","url":"https://liftarchive.com/test/match-landing-page-headline-ad-message-dedicated-url/","markdown_url":null,"title":"Match landing page headline to the ad's message with a dedicated URL","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Ad-to-page message match"],"element_slugs":["headlines-copy","ad-match"],"change":"Duplicate your page, change the heading/messaging to match the ad (e.g. ad about protection, LP about protection, not health) and use a specific URL for it.","control":null,"variant":null,"summary":"Duplicate your page, change the heading/messaging to match the ad (e.g. ad about protection, LP about protection, not health) and use a specific URL for it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-12-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1734951536340648299","source_name":null,"brand":null},{"slug":"borrow-authority-studies-known-ingredient","url":"https://liftarchive.com/test/borrow-authority-studies-known-ingredient/","markdown_url":null,"title":"Borrow authority from studies on a known ingredient","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","how-it-works-results"],"change":"If you use a known ingredient, cite the history (X years ago a study proved this) then show how you made it better with other ingredients or a new method.","control":null,"variant":null,"summary":"If you use a known ingredient, cite the history (X years ago a study proved this) then show how you made it better with other ingredients or a new method.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-12-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1734589160873439494","source_name":null,"brand":null},{"slug":"add-problem-solution-result-section-before-after","url":"https://liftarchive.com/test/add-problem-solution-result-section-before-after/","markdown_url":null,"title":"Add a Problem > Solution > Result section with before/after","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"For supplements, add a section that combines before & after with the product as the vehicle: problem, your product as the solution, then the result.","control":null,"variant":null,"summary":"For supplements, add a section that combines before & after with the product as the vehicle: problem, your product as the solution, then the result.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-12-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1734226654762029115","source_name":null,"brand":null},{"slug":"replace-plain-stripe-checkout-custom-native-checkout","url":"https://liftarchive.com/test/replace-plain-stripe-checkout-custom-native-checkout/","markdown_url":null,"title":"Replace a plain Stripe checkout with a custom native checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Countdown timers","Sales, urgency & limited-time offers","Checkout steps, fields & flow"],"element_slugs":["countdown-timer","urgency-offers","checkout-flow"],"change":"Swap a basic Stripe checkout for a custom one that feels native, adding course info, a timer for urgency, faces for trust, and benefits + objection handling.","control":null,"variant":null,"summary":"Swap a basic Stripe checkout for a custom one that feels native, adding course info, a timer for urgency, faces for trust, and benefits + objection handling.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-11-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1729153288162120100","source_name":null,"brand":null},{"slug":"add-how-ordering-online-works-section-pdp-lp","url":"https://liftarchive.com/test/add-how-ordering-online-works-section-pdp-lp/","markdown_url":null,"title":"Add a 'how ordering online works' section to the PDP/LP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Explain how ordering works and use it to handle objections (is it available elsewhere, how long is shipping) while future pacing.","control":null,"variant":null,"summary":"Explain how ordering works and use it to handle objections (is it available elsewhere, how long is shipping) while future pacing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1719006420564426935","source_name":null,"brand":null},{"slug":"make-variant-selectors-big-spaced-image-swatches-clear","url":"https://liftarchive.com/test/make-variant-selectors-big-spaced-image-swatches-clear/","markdown_url":null,"title":"Make variant selectors big, spaced image swatches with a clear selected state","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Variant, size & option selectors"],"element_slugs":["product-images","variant-selector"],"change":"Colors as swatches/images, big enough, with space between and an obvious selected state so variants are easy to click and switch.","control":null,"variant":null,"summary":"Colors as swatches/images, big enough, with space between and an obvious selected state so variants are easy to click and switch.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1718643930584195279","source_name":null,"brand":null},{"slug":"remove-external-links-cart-re-show-usps-upsells","url":"https://liftarchive.com/test/remove-external-links-cart-re-show-usps-upsells/","markdown_url":null,"title":"Remove external links from cart and re-show USPs, upsells, savings","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["USP bars & benefit icons","Upsells & cross-sells","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["usp-bar","upsells","payment-icons","pricing-discounts"],"change":"Strip friction from the cart page (no external links), repeat your USPs, add upsells for AOV, and make savings and payment methods clear.","control":null,"variant":null,"summary":"Strip friction from the cart page (no external links), repeat your USPs, add upsells for AOV, and make savings and payment methods clear.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1718266514107949505","source_name":null,"brand":null},{"slug":"one-click-cart-upsells-inline-color-size-selectors","url":"https://liftarchive.com/test/one-click-cart-upsells-inline-color-size-selectors/","markdown_url":null,"title":"One-click cart upsells with inline color and size selectors","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Social proof, authority & press","Upsells & cross-sells","Pricing, discounts & savings display","Variant, size & option selectors"],"element_slugs":["social-proof","upsells","pricing-discounts","variant-selector"],"change":"Let people add upsells straight from the cart with simple color + size selectors, social proof and savings, so they don't bounce back to product pages.","control":null,"variant":null,"summary":"Let people add upsells straight from the cart with simple color + size selectors, social proof and savings, so they don't bounce back to product pages.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1717904155501887908","source_name":null,"brand":null},{"slug":"removed-track-order-link-main-navigation","url":"https://liftarchive.com/test/removed-track-order-link-main-navigation/","markdown_url":"https://liftarchive.com/test/removed-track-order-link-main-navigation/index.md","title":"Removed 'Track Order' from the main nav: +30% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Removed the 'Track Order' link from the main navigation","control":"The original main navigation, which included a \"Track Order\" link.","variant":"The same navigation with the \"Track Order\" link hidden.","summary":"Hiding the \"Track Order\" link from the main navigation lifted revenue per visitor by 30.16%, with conversion rate up 24%. Peter Christensen ran this A/B test. It was only 6 days in and still running when shared.","result":{"headline":"+30% revenue per visitor","metrics":["Revenue per visitor rose from $2.55 to $3.32 (+30.16%).","Conversion rate rose 24%, per the post. The underlying rates were not shown.","Confidence was 98.03%, but the testing tool still said it could not be sure yet.","Traffic was split evenly: 7,880 visitors saw the original and 7,764 saw the variant. Revenue was $20,095.60 versus $25,771.38."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2023-10-23","credited_to":{"name":"Peter Christensen","url":"https://liftarchive.com/practitioners/peterac_/","kind":"person"},"source_url":"https://x.com/peterac_/status/1716544319593562360","source_name":null,"brand":null},{"slug":"use-cart-push-checkout-urgency-reviews-returns-info","url":"https://liftarchive.com/test/use-cart-push-checkout-urgency-reviews-returns-info/","markdown_url":null,"title":"Use the cart to push to checkout with urgency, reviews and returns info","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Money-back guarantee & returns","Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["reviews","guarantee","countdown-timer","urgency-offers"],"change":"Don't let the cart just list items: add urgency on items, a 'cart reserved for x min' timer, review stars and clear returns info to move people to checkout.","control":null,"variant":null,"summary":"Don't let the cart just list items: add urgency on items, a 'cart reserved for x min' timer, review stars and clear returns info to move people to checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1712468344644010203","source_name":null,"brand":null},{"slug":"show-popular-product-suggestions-search","url":"https://liftarchive.com/test/show-popular-product-suggestions-search/","markdown_url":null,"title":"Show popular-product suggestions in search","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Heatmaps showed about 5% of traffic clicks search and goes to the same 20% of products, so add suggestions in search to cut clicks.","control":null,"variant":null,"summary":"Heatmaps showed about 5% of traffic clicks search and goes to the same 20% of products, so add suggestions in search to cut clicks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-10-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1709569211885035912","source_name":null,"brand":null},{"slug":"highlight-savings-during-checkout","url":"https://liftarchive.com/test/highlight-savings-during-checkout/","markdown_url":null,"title":"Highlight savings during checkout","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Show the savings people are getting during checkout.","control":null,"variant":null,"summary":"Show the savings people are getting during checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-09-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1698746503597302232","source_name":null,"brand":null},{"slug":"add-small-free-returns-indicator-cart","url":"https://liftarchive.com/test/add-small-free-returns-indicator-cart/","markdown_url":null,"title":"Add a small 'free returns' indicator in the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Tackle the 'what if I'm not happy?' objection in the cart with a small free returns indicator.","control":null,"variant":null,"summary":"Tackle the 'what if I'm not happy?' objection in the cart with a small free returns indicator.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-09-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1698720082904650112","source_name":null,"brand":null},{"slug":"add-video-testimonials-ugc-pdp","url":"https://liftarchive.com/test/add-video-testimonials-ugc-pdp/","markdown_url":null,"title":"Add video testimonials/UGC to the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","UGC & product video"],"element_slugs":["reviews","ugc-video"],"change":"Use video testimonials/UGC on the PDP via a widget like Videowise or a custom build.","control":null,"variant":null,"summary":"Use video testimonials/UGC on the PDP via a widget like Videowise or a custom build.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692948324700000649","source_name":null,"brand":null},{"slug":"show-applied-filters-way-remove","url":"https://liftarchive.com/test/show-applied-filters-way-remove/","markdown_url":null,"title":"Show applied filters with a way to remove them","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Make it easy to see which filters are applied on the collection page and to delete them.","control":null,"variant":null,"summary":"Make it easy to see which filters are applied on the collection page and to delete them.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692921883543458114","source_name":null,"brand":null},{"slug":"collection-swipe-nav-categories-tighter-spacing-color-swatches","url":"https://liftarchive.com/test/collection-swipe-nav-categories-tighter-spacing-color-swatches/","markdown_url":null,"title":"Collection: swipe nav to categories, tighter spacing, color swatches","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Variant, size & option selectors","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["product-images","variant-selector","menu","layout-design"],"change":"Icon Amsterdam concept: slide navigation to other categories, tighter spacing for more products in view, color swatches for variants, and a restructured menu.","control":null,"variant":null,"summary":"Icon Amsterdam concept: slide navigation to other categories, tighter spacing for more products in view, color swatches for variants, and a restructured menu.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692845887767159031","source_name":null,"brand":null},{"slug":"add-comparison-image-pdp-media-slider","url":"https://liftarchive.com/test/add-comparison-image-pdp-media-slider/","markdown_url":null,"title":"Add a comparison image to the PDP media slider","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Product images & gallery"],"element_slugs":["comparison-chart","product-images"],"change":"If you have direct competition, add a comparison slide to the media gallery, green for your solution and red for theirs.","control":null,"variant":null,"summary":"If you have direct competition, add a comparison slide to the media gallery, green for your solution and red for theirs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692604789899645247","source_name":null,"brand":null},{"slug":"show-guarantee-first-viewport","url":"https://liftarchive.com/test/show-guarantee-first-viewport/","markdown_url":null,"title":"Show the guarantee in the first viewport","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Hero & above-the-fold section"],"element_slugs":["guarantee","hero"],"change":"Show your guarantee among the first things in view to reduce perceived risk, e.g. 'Sell the result or get a refund'.","control":null,"variant":null,"summary":"Show your guarantee among the first things in view to reduce perceived risk, e.g. 'Sell the result or get a refund'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692604791292055907","source_name":null,"brand":null},{"slug":"show-size-color-swatches-collection-cards","url":"https://liftarchive.com/test/show-size-color-swatches-collection-cards/","markdown_url":null,"title":"Show size/color swatches on collection cards","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Variant, size & option selectors","Product cards & quick add"],"element_slugs":["variant-selector","product-cards"],"change":"Show available sizes/colors with swatches on the collection page so people see availability without back-and-forth.","control":null,"variant":null,"summary":"Show available sizes/colors with swatches on the collection page so people see availability without back-and-forth.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692585913145016552","source_name":null,"brand":null},{"slug":"collection-value-prop-header-1-month-supply-free","url":"https://liftarchive.com/test/collection-value-prop-header-1-month-supply-free/","markdown_url":null,"title":"Collection: value prop in header, '1 month supply', free shipping, bestseller badge","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Shipping & delivery messaging","Bestseller badges & product labels","Layout, fonts & visual design","Collection banners & headers"],"element_slugs":["usp-bar","shipping-messaging","badges-labels","layout-design","collection-banner"],"change":"Spacegoods concept: clear value prop handling objections in the header, tighter spacing and contrast, how long it lasts, a free shipping indicator and a bestseller badge.","control":null,"variant":null,"summary":"Spacegoods concept: clear value prop handling objections in the header, tighter spacing and contrast, how long it lasts, a free shipping indicator and a bestseller badge.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692554970170585496","source_name":null,"brand":null},{"slug":"advertorial-angle-curiosity-headline-shocking-stat-sell-read","url":"https://liftarchive.com/test/advertorial-angle-curiosity-headline-shocking-stat-sell-read/","markdown_url":null,"title":"Advertorial angle: curiosity headline, shocking stat, sell the read","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Product images & gallery","Advertorials, listicles & presell pages"],"element_slugs":["headlines-copy","product-images","advertorials-listicles"],"change":"nuun concept: target high performers with a curiosity headline and image, a shocking stat (75% of US dehydrated), and sell the read rather than the product.","control":null,"variant":null,"summary":"nuun concept: target high performers with a curiosity headline and image, a shocking stat (75% of US dehydrated), and sell the read rather than the product.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1692536908608594180","source_name":null,"brand":null},{"slug":"fill-empty-cart-addable-bestsellers","url":"https://liftarchive.com/test/fill-empty-cart-addable-bestsellers/","markdown_url":null,"title":"Fill the empty cart with addable bestsellers","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Empty-cart states"],"element_slugs":["empty-cart"],"change":"Don't waste the empty cart screen: show bestsellers that can be viewed or added, leading people where you want them.","control":null,"variant":null,"summary":"Don't waste the empty cart screen: show bestsellers that can be viewed or added, leading people where you want them.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1691861141817880792","source_name":null,"brand":null},{"slug":"collection-offer-banner-scroll-hint-overlay-card-hierarchy","url":"https://liftarchive.com/test/collection-offer-banner-scroll-hint-overlay-card-hierarchy/","markdown_url":null,"title":"Collection: offer banner, scroll hint overlay, card hierarchy, USPs in header","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Bestseller badges & product labels","Navigation & mega menus"],"element_slugs":["usp-bar","badges-labels","menu"],"change":"Javy concept: add an announcement banner for offers, an overlay on the scrolling banner to show it scrolls, change card hierarchy, add labels to menu items and USPs in the header.","control":null,"variant":null,"summary":"Javy concept: add an announcement banner for offers, an overlay on the scrolling banner to show it scrolls, change card hierarchy, add labels to menu items and USPs in the header.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1691834723491004470","source_name":null,"brand":null},{"slug":"atc-benefit-label-get-more-save-more-big","url":"https://liftarchive.com/test/atc-benefit-label-get-more-save-more-big/","markdown_url":null,"title":"ATC: benefit label ('get more, save more'), big button, objection handling","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Add-to-cart & CTA buttons","Bestseller badges & product labels"],"element_slugs":["guarantee","shipping-messaging","cta-button","badges-labels"],"change":"Use a benefit-focused label on the ATC section, a big unmissable button, and objection handling (fit, shipping, guarantees).","control":null,"variant":null,"summary":"Use a benefit-focused label on the ATC section, a big unmissable button, and objection handling (fit, shipping, guarantees).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1691536494148898816","source_name":null,"brand":null},{"slug":"put-free-shipping-progress-bar-top-announcement-bar","url":"https://liftarchive.com/test/put-free-shipping-progress-bar-top-announcement-bar/","markdown_url":null,"title":"Put a free-shipping progress bar in the top announcement bar","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Announcement bars"],"element_slugs":["shipping-messaging","free-shipping-threshold","announcement-bar"],"change":"Gamify AOV with an order value progress bar ('$X till free shipping') in the top banner.","control":null,"variant":null,"summary":"Gamify AOV with an order value progress bar ('$X till free shipping') in the top banner.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1691500716647501824","source_name":null,"brand":null},{"slug":"mega-menu-featured-product-images-usp-taglines-stars","url":"https://liftarchive.com/test/mega-menu-featured-product-images-usp-taglines-stars/","markdown_url":null,"title":"Mega menu with featured product images, USP taglines and stars","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Reviews & star ratings","Social proof, authority & press","USP bars & benefit icons","Headlines, product titles & copy","Product images & gallery","Navigation & mega menus"],"element_slugs":["reviews","social-proof","usp-bar","headlines-copy","product-images","menu"],"change":"Upgrade the mega menu with featured product images, descriptive taglines with USPs, and social proof stars.","control":null,"variant":null,"summary":"Upgrade the mega menu with featured product images, descriptive taglines with USPs, and social proof stars.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1691498747400949761","source_name":null,"brand":null},{"slug":"strategic-mobile-menu-high-value-pages-first-ctas","url":"https://liftarchive.com/test/strategic-mobile-menu-high-value-pages-first-ctas/","markdown_url":null,"title":"Strategic mobile menu: high-value pages first, CTAs and social proof","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Social proof, authority & press","Add-to-cart & CTA buttons","Navigation & mega menus","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["social-proof","cta-button","menu","how-it-works-results","layout-design"],"change":"Redesign the mobile menu around user flow and action hierarchy: high-value pages first and more prominent, plus CTAs and social proof (before/after for BREZ).","control":null,"variant":null,"summary":"Redesign the mobile menu around user flow and action hierarchy: high-value pages first and more prominent, plus CTAs and social proof (before/after for BREZ).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1690022782426562560","source_name":null,"brand":null},{"slug":"value-stack-discount-guarantee-shipping-free-ebook-then","url":"https://liftarchive.com/test/value-stack-discount-guarantee-shipping-free-ebook-then/","markdown_url":null,"title":"Value stack: discount, guarantee, shipping, free eBook, then offer price","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Pricing, discounts & savings display","Free gifts & gift with purchase","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","shipping-messaging","pricing-discounts","free-gift","how-it-works-results"],"change":"List the discount, guarantee, shipping option and a free eBook, then show the total value followed by the offer price.","control":null,"variant":null,"summary":"List the discount, guarantee, shipping option and a free eBook, then show the total value followed by the offer price.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689724555512922115","source_name":null,"brand":null},{"slug":"mission-section-about-benefit-grid-customer-photo-collage","url":"https://liftarchive.com/test/mission-section-about-benefit-grid-customer-photo-collage/","markdown_url":null,"title":"Mission section about 'them': benefit grid, customer photo collage, CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["UGC & product video","USP bars & benefit icons","Product images & gallery","Product cards & quick add","Founder & brand story"],"element_slugs":["ugc-video","usp-bar","product-images","product-cards","founder-story"],"change":"Write the mission section about the customer, show benefits in a grid, a collage of happy customers holding the product, and a CTA to the PDP.","control":null,"variant":null,"summary":"Write the mission section about the customer, show benefits in a grid, a collage of happy customers holding the product, and a CTA to the PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689705688002695168","source_name":null,"brand":null},{"slug":"cta-block-bold-claim-first-then-how-works","url":"https://liftarchive.com/test/cta-block-bold-claim-first-then-how-works/","markdown_url":null,"title":"CTA block: bold claim first, then how it works and a risk-free promise","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","how-it-works-results"],"change":"Test CTAs like this supplement brand: a bold claim, then how it works underneath, positioned as risk-free.","control":null,"variant":null,"summary":"Test CTAs like this supplement brand: a bold claim, then how it works underneath, positioned as risk-free.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2023-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689686805971443717","source_name":null,"brand":null},{"slug":"comparison-provocative-headline-green-you-red-others","url":"https://liftarchive.com/test/comparison-provocative-headline-green-you-red-others/","markdown_url":null,"title":"Comparison: provocative headline, green for you, red for others","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons","Comparison charts & tables","Headlines, product titles & copy"],"element_slugs":["usp-bar","comparison-chart","headlines-copy"],"change":"Position your product as superior with a bold headline, green background on yours and red on others, and green checks vs red crosses.","control":null,"variant":null,"summary":"Position your product as superior with a bold headline, green background on yours and red on others, and green checks vs red crosses.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689660385438359553","source_name":null,"brand":null},{"slug":"pdp-hero-design-favours-higher-aov-options-dosage","url":"https://liftarchive.com/test/pdp-hero-design-favours-higher-aov-options-dosage/","markdown_url":null,"title":"PDP hero: design that favours higher-AOV options, dosage, objection badges","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"Jellybee breakdown: design positions higher-AOV options as better, makes clear how much to take, shows clear benefits and uses badges for objection handling.","control":null,"variant":null,"summary":"Jellybee breakdown: design positions higher-AOV options as better, makes clear how much to take, shows clear benefits and uses badges for objection handling.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689637805440516096","source_name":null,"brand":null},{"slug":"add-we-re-viral-ugc-section","url":"https://liftarchive.com/test/add-we-re-viral-ugc-section/","markdown_url":null,"title":"Add a 'we're viral' UGC section","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","UGC & product video"],"element_slugs":["social-proof","ugc-video"],"change":"If you have great UGC, add a 'we're viral' section to the LP/PDP, like one they built for a client.","control":null,"variant":null,"summary":"If you have great UGC, add a 'we're viral' section to the LP/PDP, like one they built for a client.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689362171556474880","source_name":null,"brand":null},{"slug":"homepage-hero-value-prop-product-use-image-cta","url":"https://liftarchive.com/test/homepage-hero-value-prop-product-use-image-cta/","markdown_url":null,"title":"Homepage hero: value prop, product-in-use image, CTA, instant social proof","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","USP bars & benefit icons","Hero & above-the-fold section","Product images & gallery"],"element_slugs":["social-proof","usp-bar","hero","product-images"],"change":"Check the homepage hero has a clear value prop, an image of the product in use, a CTA to a collection/PDP, and social proof right away.","control":null,"variant":null,"summary":"Check the homepage hero has a clear value prop, an image of the product in use, a CTA to a collection/PDP, and social proof right away.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1689343300665487361","source_name":null,"brand":null},{"slug":"pdp-hero-clearer-pricing-how-long-lasts-atc","url":"https://liftarchive.com/test/pdp-hero-clearer-pricing-how-long-lasts-atc/","markdown_url":null,"title":"PDP hero: clearer pricing + how long it lasts, ATC in viewport, more slides","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Pricing, discounts & savings display","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["hero","pricing-discounts","product-images","layout-design"],"change":"Ayond concept: clearer pricing with how long the product lasts, ATC in the viewport, added slider images and tighter spacing.","control":null,"variant":null,"summary":"Ayond concept: clearer pricing with how long the product lasts, ATC in the viewport, added slider images and tighter spacing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1688913149456777217","source_name":null,"brand":null},{"slug":"branded-search-lp-easy-buy-option-guarantees-lots","url":"https://liftarchive.com/test/branded-search-lp-easy-buy-option-guarantees-lots/","markdown_url":null,"title":"Branded-search LP: easy buy option, guarantees and lots of social proof","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Money-back guarantee & returns","Filters, sorting & site search"],"element_slugs":["social-proof","guarantee","filters-search"],"change":"For people searching your brand on Google, don't oversell; give an easy way to buy, guarantees and a ton of social proof.","control":null,"variant":null,"summary":"For people searching your brand on Google, don't oversell; give an easy way to buy, guarantees and a ton of social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687874903108927488","source_name":null,"brand":null},{"slug":"show-we-ship-country-free-shipping-threshold-pdp","url":"https://liftarchive.com/test/show-we-ship-country-free-shipping-threshold-pdp/","markdown_url":null,"title":"Show 'we ship to [your country]' and its free shipping threshold on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Make customers feel local by showing on the PDP that you ship to their country plus the free shipping threshold.","control":null,"variant":null,"summary":"Make customers feel local by showing on the PDP that you ship to their country plus the free shipping threshold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687187840508350464","source_name":null,"brand":null},{"slug":"show-payment-methods-pdp-side-cart-footer-site","url":"https://liftarchive.com/test/show-payment-methods-pdp-side-cart-footer-site/","markdown_url":null,"title":"Show payment methods on PDP, side cart footer and site footer","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Payment icons, express checkout & BNPL","Navigation & mega menus","Cart drawers & slide carts"],"element_slugs":["payment-icons","menu","cart-drawer"],"change":"Don't let people discover missing payment methods at checkout; show them on the PDP, (side) cart footer and site footer.","control":null,"variant":null,"summary":"Don't let people discover missing payment methods at checkout; show them on the PDP, (side) cart footer and site footer.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687168965280419846","source_name":null,"brand":null},{"slug":"checkout-featured-reviews-guarantees-call-email-option-benefits","url":"https://liftarchive.com/test/checkout-featured-reviews-guarantees-call-email-option-benefits/","markdown_url":null,"title":"Checkout: featured reviews, guarantees, call/email option, benefits again","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","Money-back guarantee & returns","Free shipping thresholds & shipping price","Live chat & contact options"],"element_slugs":["reviews","guarantee","free-shipping-threshold","live-chat-support"],"change":"For Shopify Plus checkout, lower perceived risk and raise anticipated reward with featured reviews, guarantees, an option to call/email, and repeated benefits.","control":null,"variant":null,"summary":"For Shopify Plus checkout, lower perceived risk and raise anticipated reward with featured reviews, guarantees, an option to call/email, and repeated benefits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687150091919130624","source_name":null,"brand":null},{"slug":"prompt-one-time-buyers-switch-subscription-side-cart","url":"https://liftarchive.com/test/prompt-one-time-buyers-switch-subscription-side-cart/","markdown_url":null,"title":"Prompt one-time buyers to switch to subscription in the side cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Subscriptions & subscribe-and-save","Cart drawers & slide carts"],"element_slugs":["subscriptions","cart-drawer"],"change":"When a one-time purchase is added, offer a switch to subscription from the (side) cart, framing benefits and handling objections.","control":null,"variant":null,"summary":"When a one-time purchase is added, offer a switch to subscription from the (side) cart, framing benefits and handling objections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687123668198141952","source_name":null,"brand":null},{"slug":"homepage-hero-social-proof-benefits-under-hero-contrast","url":"https://liftarchive.com/test/homepage-hero-social-proof-benefits-under-hero-contrast/","markdown_url":null,"title":"Homepage hero: social proof, benefits under hero, contrast overlay, thumb-reach button","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","USP bars & benefit icons","Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["social-proof","usp-bar","hero","layout-design"],"change":"Our Place concept: add social proof, clear benefits under the hero, an overlay for text contrast, remove the double bar under the hero, and move the button for easier mobile reach.","control":null,"variant":null,"summary":"Our Place concept: add social proof, clear benefits under the hero, an overlay for text contrast, remove the double bar under the hero, and move the button for easier mobile reach.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1687101036581027840","source_name":null,"brand":null},{"slug":"make-easy-switch-other-collections","url":"https://liftarchive.com/test/make-easy-switch-other-collections/","markdown_url":null,"title":"Make it easy to switch to other collections","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Add easy switching between collections to keep people browsing and potentially raise AOV.","control":null,"variant":null,"summary":"Add easy switching between collections to keep people browsing and potentially raise AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686825451963154432","source_name":null,"brand":null},{"slug":"nav-collections-problem-solved-or-body-part","url":"https://liftarchive.com/test/nav-collections-problem-solved-or-body-part/","markdown_url":null,"title":"Nav collections by problem solved or body part","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Make the right product easy to find by grouping navigation by problem solved, body part or other traits, as separate collections (also good for SEO).","control":null,"variant":null,"summary":"Make the right product easy to find by grouping navigation by problem solved, body part or other traits, as separate collections (also good for SEO).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686806581504249856","source_name":null,"brand":null},{"slug":"show-pictures-each-separate-item-included","url":"https://liftarchive.com/test/show-pictures-each-separate-item-included/","markdown_url":null,"title":"Show pictures of each separate item included","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Make it clear what customers get by adding photos of the separate items; raises perceived value and clarity.","control":null,"variant":null,"summary":"Make it clear what customers get by adding photos of the separate items; raises perceived value and clarity.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686787704758149120","source_name":null,"brand":null},{"slug":"rewrite-feature-specs-as-benefits","url":"https://liftarchive.com/test/rewrite-feature-specs-as-benefits/","markdown_url":null,"title":"Rewrite feature specs as benefits","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Connect features to benefits instead of plain specs, e.g. '20MP Camera' to 'Capture memories with the razor-sharp 20MP camera'.","control":null,"variant":null,"summary":"Connect features to benefits instead of plain specs, e.g. '20MP Camera' to 'Capture memories with the razor-sharp 20MP camera'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686761297193644032","source_name":null,"brand":null},{"slug":"month-1-3-effects-timeline-push-subscriptions","url":"https://liftarchive.com/test/month-1-3-effects-timeline-push-subscriptions/","markdown_url":null,"title":"Month 1-3 effects timeline to push subscriptions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Benefit, problem, how-it-works & results sections"],"element_slugs":["subscriptions","how-it-works-results"],"change":"Add a timeline of what customers will feel in months 1-3 and why they should subscribe.","control":null,"variant":null,"summary":"Add a timeline of what customers will feel in months 1-3 and why they should subscribe.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686463065569755138","source_name":null,"brand":null},{"slug":"give-emotional-reason-subscribe-or-reorder","url":"https://liftarchive.com/test/give-emotional-reason-subscribe-or-reorder/","markdown_url":null,"title":"Give an emotional reason to subscribe or reorder","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save"],"element_slugs":["subscriptions"],"change":"Link the product to living a healthy life as an ongoing activity, not a one-time purchase, to push subscriptions.","control":null,"variant":null,"summary":"Link the product to living a healthy life as an ongoing activity, not a one-time purchase, to push subscriptions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-08-01","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686444202127958017","source_name":null,"brand":null},{"slug":"add-back-shop-button-legal-pages","url":"https://liftarchive.com/test/add-back-shop-button-legal-pages/","markdown_url":null,"title":"Add a 'Back to shop' button on legal pages","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Empty-cart states"],"element_slugs":["empty-cart"],"change":"Put a 'Back to shop' button at the top/end of legal pages to send traffic back to the collection page.","control":null,"variant":null,"summary":"Put a 'Back to shop' button at the top/end of legal pages to send traffic back to the collection page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-31","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686062927575752704","source_name":null,"brand":null},{"slug":"faq-collapsed-dropdowns-grouped-topic-ranked-importance","url":"https://liftarchive.com/test/faq-collapsed-dropdowns-grouped-topic-ranked-importance/","markdown_url":null,"title":"FAQ: collapsed dropdowns grouped by topic, ranked by importance","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","FAQ sections"],"element_slugs":["shipping-messaging","faq"],"change":"Use dropdowns to minimise visible content, separate questions by subject (shipping/product), and rank them by importance.","control":null,"variant":null,"summary":"Use dropdowns to minimise visible content, separate questions by subject (shipping/product), and rank them by importance.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-31","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686036521957371904","source_name":null,"brand":null},{"slug":"comparison-table-using-green-you-color-psychology","url":"https://liftarchive.com/test/comparison-table-using-green-you-color-psychology/","markdown_url":null,"title":"Comparison table using green for you and color psychology","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"In a competitive niche, use a comparison table that clearly shows differences and benefits and uses color psychology to mark your product as the best choice.","control":null,"variant":null,"summary":"In a competitive niche, use a comparison table that clearly shows differences and benefits and uses color psychology to mark your product as the best choice.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-31","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1686014007759843328","source_name":null,"brand":null},{"slug":"collection-header-social-proof-hero-easy-filters-big","url":"https://liftarchive.com/test/collection-header-social-proof-hero-easy-filters-big/","markdown_url":null,"title":"Collection header: social proof in hero, easy filters, big cards, clear savings","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Hero & above-the-fold section","Pricing, discounts & savings display","Product cards & quick add","Filters, sorting & site search","Collection banners & headers"],"element_slugs":["social-proof","hero","pricing-discounts","product-cards","filters-search","collection-banner"],"change":"Pet Labs breakdown: social proof in the collection hero, easy filtering, big product cards and clear savings.","control":null,"variant":null,"summary":"Pet Labs breakdown: social proof in the collection hero, easy filtering, big product cards and clear savings.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1685311735086174208","source_name":null,"brand":null},{"slug":"homepage-hero-model-looking-text-proof-benefits-just","url":"https://liftarchive.com/test/homepage-hero-model-looking-text-proof-benefits-just/","markdown_url":null,"title":"Homepage hero: model looking at text, proof, benefits, 'in just 2 steps' copy","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery"],"element_slugs":["social-proof","hero","headlines-copy","product-images"],"change":"Disco breakdown: imagery where the model looks toward the text, social proof, benefits in viewport, clear CTA, and future pacing with easing ('dull to radiant in just 2 steps').","control":null,"variant":null,"summary":"Disco breakdown: imagery where the model looks toward the text, social proof, benefits in viewport, clear CTA, and future pacing with easing ('dull to radiant in just 2 steps').","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1685013518385606656","source_name":null,"brand":null},{"slug":"pdp-clear-savings-objection-handling-under-atc-live","url":"https://liftarchive.com/test/pdp-clear-savings-objection-handling-under-atc-live/","markdown_url":null,"title":"PDP: clear savings, objection handling under ATC, live 'X viewing' count","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Headlines, product titles & copy","Pricing, discounts & savings display"],"element_slugs":["social-proof","headlines-copy","pricing-discounts"],"change":"Hi Smile breakdown: clear pricing and savings, benefits and objection handling under the ATC, a short benefit-led description, and a non-spammy live 'X people viewing' notice.","control":null,"variant":null,"summary":"Hi Smile breakdown: clear pricing and savings, benefits and objection handling under the ATC, a short benefit-led description, and a non-spammy live 'X people viewing' notice.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684994646295076868","source_name":null,"brand":null},{"slug":"pdp-hero-benefits-under-title-usp-bullets-clear","url":"https://liftarchive.com/test/pdp-hero-benefits-under-title-usp-bullets-clear/","markdown_url":null,"title":"PDP hero: benefits under title, USP bullets, clear size, shipping threshold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Shipping & delivery messaging","Free shipping thresholds & shipping price","Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["usp-bar","shipping-messaging","free-shipping-threshold","hero","headlines-copy"],"change":"Haleys breakdown: clear benefits under the title, USP bullets written as benefits, clear product size, and a visible free shipping threshold.","control":null,"variant":null,"summary":"Haleys breakdown: clear benefits under the title, USP bullets written as benefits, clear product size, and a visible free shipping threshold.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684975768735264768","source_name":null,"brand":null},{"slug":"check-color-contrast-so-clickable-elements-are-obvious","url":"https://liftarchive.com/test/check-color-contrast-so-clickable-elements-are-obvious/","markdown_url":null,"title":"Check color contrast so clickable elements are obvious","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Even with a playful look, ensure color contrast makes it clear what people can click; confusion kills conversion.","control":null,"variant":null,"summary":"Even with a playful look, ensure color contrast makes it clear what people can click; confusion kills conversion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684949347233071104","source_name":null,"brand":null},{"slug":"use-ugc-faces-pdp-lp-not-just-ads","url":"https://liftarchive.com/test/use-ugc-faces-pdp-lp-not-just-ads/","markdown_url":null,"title":"Use UGC with faces on the PDP/LP, not just in ads","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"If your ads are faceless image ads, make sure UGC still appears on the PDP/LP; people buy from people.","control":null,"variant":null,"summary":"If your ads are faceless image ads, make sure UGC still appears on the PDP/LP; people buy from people.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684926729503301633","source_name":null,"brand":null},{"slug":"product-card-savings-per-item-price-multipacks-expensive","url":"https://liftarchive.com/test/product-card-savings-per-item-price-multipacks-expensive/","markdown_url":null,"title":"Product card: savings, per-item price for multipacks, expensive items first","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Bundles & quantity breaks","Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["social-proof","bundles","pricing-discounts","product-cards"],"change":"True Classics card breakdown: highlight savings, show price per item for high-AOV packs, price-anchor by showing expensive items first, and use lots of social proof.","control":null,"variant":null,"summary":"True Classics card breakdown: highlight savings, show price per item for high-AOV packs, price-anchor by showing expensive items first, and use lots of social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684651125277114368","source_name":null,"brand":null},{"slug":"try-before-you-buy-free-sample-lp-supplements","url":"https://liftarchive.com/test/try-before-you-buy-free-sample-lp-supplements/","markdown_url":null,"title":"'Try before you buy' free sample LP for supplements","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Upsells & cross-sells","Pricing, discounts & savings display","Free gifts & gift with purchase","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","shipping-messaging","free-shipping-threshold","upsells","pricing-discounts","free-gift","product-images","how-it-works-results"],"change":"Offer a free sample (or free + shipping) LP showing benefits, features and before/after photos, reward return customers with discounts and upsell via email.","control":null,"variant":null,"summary":"Offer a free sample (or free + shipping) LP showing benefits, features and before/after photos, reward return customers with discounts and upsell via email.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684288740410417156","source_name":null,"brand":null},{"slug":"separate-pages-facebook-low-mid-intent-google-high","url":"https://liftarchive.com/test/separate-pages-facebook-low-mid-intent-google-high/","markdown_url":null,"title":"Separate pages for Facebook (low/mid intent) and Google (high intent)","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Free gifts & gift with purchase","Ad-to-page message match"],"element_slugs":["free-gift","ad-match"],"change":"Build different pages per traffic source that handle different objections and match awareness: a Facebook page for low/mid intent and a Google page for high intent.","control":null,"variant":null,"summary":"Build different pages per traffic source that handle different objections and match awareness: a Facebook page for low/mid intent and a Google page for high intent.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684269870157033472","source_name":null,"brand":null},{"slug":"add-ugc-including-clips-ad-creatives-landing-page","url":"https://liftarchive.com/test/add-ugc-including-clips-ad-creatives-landing-page/","markdown_url":null,"title":"Add UGC (including clips from ad creatives) to the landing page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["UGC & product video","Ad-to-page message match"],"element_slugs":["ugc-video","ad-match"],"change":"Put UGC on the LP, even pieces cut from ad creatives, to show what real people think.","control":null,"variant":null,"summary":"Put UGC on the LP, even pieces cut from ad creatives, to show what real people think.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1684250998230102017","source_name":null,"brand":null},{"slug":"show-customer-photos-reviews-cart-checkout","url":"https://liftarchive.com/test/show-customer-photos-reviews-cart-checkout/","markdown_url":null,"title":"Show customer photos and reviews in cart/checkout","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","UGC & product video","Sales, urgency & limited-time offers","Product images & gallery"],"element_slugs":["reviews","ugc-video","urgency-offers","product-images"],"change":"Add customer photos and reviews at the point of sale (cart, checkout) to convert viewers into buyers.","control":null,"variant":null,"summary":"Add customer photos and reviews at the point of sale (cart, checkout) to convert viewers into buyers.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1683907478105489408","source_name":null,"brand":null},{"slug":"above-fold-tighter-spacing-visible-atc-social-proof","url":"https://liftarchive.com/test/above-fold-tighter-spacing-visible-atc-social-proof/","markdown_url":null,"title":"Above the fold: tighter spacing, visible ATC, social proof, clear benefits","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["social-proof","hero","layout-design"],"change":"Optimise spacing, padding and fonts so the ATC button, social proof and benefits in a clear format are visible without scrolling.","control":null,"variant":null,"summary":"Optimise spacing, padding and fonts so the ATC button, social proof and benefits in a clear format are visible without scrolling.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1683499805623066624","source_name":null,"brand":null},{"slug":"tabbed-pdp-faq-grouped-health-order-usage-questions","url":"https://liftarchive.com/test/tabbed-pdp-faq-grouped-health-order-usage-questions/","markdown_url":null,"title":"Tabbed PDP FAQ grouped into health, order and usage questions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["FAQ sections","Layout, fonts & visual design"],"element_slugs":["faq","layout-design"],"change":"A long FAQ split into tabs (Health-Related, Order-Related, Product & Usage), with detailed answers like 'When can I experience results' listing early effects. Test tabbed grouping so shoppers find their objection faster than in one long accordion.","control":null,"variant":null,"summary":"A long FAQ split into tabs (Health-Related, Order-Related, Product & Usage), with detailed answers like 'When can I experience results' listing early effects. Test tabbed grouping so shoppers find their objection faster than in one long accordion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682839192164872194","source_name":null,"brand":null},{"slug":"ingredient-benefit-section-body-benefits-left-ingredients-right","url":"https://liftarchive.com/test/ingredient-benefit-section-body-benefits-left-ingredients-right/","markdown_url":null,"title":"Ingredient + benefit section: body benefits left, ingredients right","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","how-it-works-results"],"change":"Design a split section: left side shows how the supplement benefits parts of body/mind, right side shows the ingredients responsible with their benefits.","control":null,"variant":null,"summary":"Design a split section: left side shows how the supplement benefits parts of body/mind, right side shows the ingredients responsible with their benefits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682801438391693313","source_name":null,"brand":null},{"slug":"cart-quantity-selector-always-visible-checkout-button-easy","url":"https://liftarchive.com/test/cart-quantity-selector-always-visible-checkout-button-easy/","markdown_url":null,"title":"Cart: -/+ quantity selector, always-visible checkout button, easy discount input","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Add a - and + selector for editing quantity, a fixed checkout button visible at all times, and an easy discount code input.","control":null,"variant":null,"summary":"Add a - and + selector for editing quantity, a fixed checkout button visible at all times, and an easy discount code input.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682775026196520966","source_name":null,"brand":null},{"slug":"collection-swatches-stars-stock-notice-story-style-sub","url":"https://liftarchive.com/test/collection-swatches-stars-stock-notice-story-style-sub/","markdown_url":null,"title":"Collection: swatches, stars, stock notice and story-style sub-collection nav","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Social proof, authority & press","Shipping & delivery messaging","Low-stock & scarcity messaging","Product images & gallery","Variant, size & option selectors","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["reviews","social-proof","shipping-messaging","scarcity","product-images","variant-selector","filters-search","menu"],"change":"Test color swatches under product images, social proof stars, a stock notice to make shipping clear, and story-like navigation to sub-collections.","control":null,"variant":null,"summary":"Test color swatches under product images, social proof stars, a stock notice to make shipping clear, and story-like navigation to sub-collections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682752440960155649","source_name":null,"brand":null},{"slug":"lead-tof-pages-social-proof-rather-than-product","url":"https://liftarchive.com/test/lead-tof-pages-social-proof-rather-than-product/","markdown_url":null,"title":"Lead TOF pages with social proof rather than product pitch","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Sales, urgency & limited-time offers"],"element_slugs":["social-proof","urgency-offers"],"change":"For top-of-funnel ads and LPs, social proof matters more than pitching the whole product, because trust and urgency are what's missing.","control":null,"variant":null,"summary":"For top-of-funnel ads and LPs, social proof matters more than pitching the whole product, because trust and urgency are what's missing.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682457928182407169","source_name":null,"brand":null},{"slug":"show-how-many-days-supplement-pack-lasts-near","url":"https://liftarchive.com/test/show-how-many-days-supplement-pack-lasts-near/","markdown_url":null,"title":"Show how many days a supplement pack lasts, near the ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Don't just list caps/tablets; show how many days it lasts, close to the ATC so people don't scroll to find out.","control":null,"variant":null,"summary":"Don't just list caps/tablets; show how many days it lasts, close to the ATC so people don't scroll to find out.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682412628352864257","source_name":null,"brand":null},{"slug":"under-cta-cover-3s-shipping-social-proof-safety","url":"https://liftarchive.com/test/under-cta-cover-3s-shipping-social-proof-safety/","markdown_url":null,"title":"Under the CTA, cover the '3S': shipping, social proof, safety","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Shipping & delivery messaging"],"element_slugs":["social-proof","shipping-messaging"],"change":"Directly under your CTA, handle the three main objections: shipping, social proof and safety.","control":null,"variant":null,"summary":"Directly under your CTA, handle the three main objections: shipping, social proof and safety.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1682140328701329409","source_name":null,"brand":null},{"slug":"show-strong-guarantee-collection-page","url":"https://liftarchive.com/test/show-strong-guarantee-collection-page/","markdown_url":null,"title":"Show a strong guarantee on the collection page","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"If you have a strong money-back policy, include it on the collection page.","control":null,"variant":null,"summary":"If you have a strong money-back policy, include it on the collection page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681389644699824128","source_name":null,"brand":null},{"slug":"tof-lp-types-listicle-story-advertorial-educational-advertorial","url":"https://liftarchive.com/test/tof-lp-types-listicle-story-advertorial-educational-advertorial/","markdown_url":null,"title":"TOF LP types: listicle, story advertorial, educational advertorial","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["advertorials-listicles","how-it-works-results"],"change":"For unaware/problem-aware traffic, test a listicle, a story-based advertorial or an educational how-to advertorial to build awareness of problem, solution and brand.","control":null,"variant":null,"summary":"For unaware/problem-aware traffic, test a listicle, a story-based advertorial or an educational how-to advertorial to build awareness of problem, solution and brand.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681351887147401216","source_name":null,"brand":null},{"slug":"warm-tiktok-traffic-pages-savings-social-proof-one","url":"https://liftarchive.com/test/warm-tiktok-traffic-pages-savings-social-proof-one/","markdown_url":null,"title":"Warm TikTok traffic pages: savings, social proof, one-click upsell, brand-benefit rows","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Upsells & cross-sells","Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["social-proof","upsells","pricing-discounts","ad-match"],"change":"For brand-aware traffic: send single-SKU brands straight to the PDP, show savings and heavy social proof, offer a $20-30 one-click upsell, and on collection pages insert brand-benefit rows every few products. Test a separate BOF page for warm traffic.","control":null,"variant":null,"summary":"For brand-aware traffic: send single-SKU brands straight to the PDP, show savings and heavy social proof, offer a $20-30 one-click upsell, and on collection pages insert brand-benefit rows every few products. Test a separate BOF page for warm traffic.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681325469264924672","source_name":null,"brand":null},{"slug":"match-tiktok-landing-page-hero-ad-creative","url":"https://liftarchive.com/test/match-tiktok-landing-page-hero-ad-creative/","markdown_url":null,"title":"Match the TikTok landing page hero to the ad creative","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Product images & gallery","Bestseller badges & product labels","Ad-to-page message match"],"element_slugs":["hero","headlines-copy","product-images","badges-labels","ad-match"],"change":"Checklist for TikTok LPs: match hero colours, copy and style to the ad, use bold headlines with lots of imagery/GIFs for short attention spans, and make CTAs stand out with action labels like 'Claim My Free 7 Day Trial'. Test an ad-matched hero against a generic page for TikTok traffic.","control":null,"variant":null,"summary":"Checklist for TikTok LPs: match hero colours, copy and style to the ad, use bold headlines with lots of imagery/GIFs for short attention spans, and make CTAs stand out with action labels like 'Claim My Free 7 Day Trial'. Test an ad-matched hero against a generic page for TikTok traffic.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2023-07-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681302910595117058","source_name":null,"brand":null},{"slug":"write-pdp-faq-answers-around-buyer-objections","url":"https://liftarchive.com/test/write-pdp-faq-answers-around-buyer-objections/","markdown_url":null,"title":"Write PDP FAQ answers around buyer objections","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging","FAQ sections","Benefit, problem, how-it-works & results sections"],"element_slugs":["guarantee","shipping-messaging","faq","how-it-works-results"],"change":"The example FAQ covers eight objections for dog joint chews: effectiveness, safety, ingredients, cost, taste, time to results, compatibility with meds, and need. Test an FAQ built from real objections against a generic shipping-and-returns FAQ.","control":null,"variant":null,"summary":"The example FAQ covers eight objections for dog joint chews: effectiveness, safety, ingredients, cost, taste, time to results, compatibility with meds, and need. Test an FAQ built from real objections against a generic shipping-and-returns FAQ.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681010133437140992","source_name":null,"brand":null},{"slug":"write-headings-name-target-customer","url":"https://liftarchive.com/test/write-headings-name-target-customer/","markdown_url":null,"title":"Write headings that name the target customer","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Founder & brand story"],"element_slugs":["headlines-copy","founder-story"],"change":"Make headings personal by focusing them on the target customer (moms, dog owners, SaaS founders).","control":null,"variant":null,"summary":"Make headings personal by focusing them on the target customer (moms, dog owners, SaaS founders).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1681008373389737984","source_name":null,"brand":null},{"slug":"show-great-choice-message-after-atc","url":"https://liftarchive.com/test/show-great-choice-message-after-atc/","markdown_url":null,"title":"Show a 'Great choice!' message after ATC","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Show a short affirming banner when people add to cart ('Will look great on your desk!', 'Your mom will love this') to head off buyer's remorse.","control":null,"variant":null,"summary":"Show a short affirming banner when people add to cart ('Will look great on your desk!', 'Your mom will love this') to head off buyer's remorse.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680664867177648128","source_name":null,"brand":null},{"slug":"tighten-fonts-padding-element-sizes-fit-key-info","url":"https://liftarchive.com/test/tighten-fonts-padding-element-sizes-fit-key-info/","markdown_url":null,"title":"Tighten fonts, padding and element sizes to fit key info in one viewport","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"By optimising font sizes, padding and element sizes you can fit all important elements in the viewport so no scrolling is needed.","control":null,"variant":null,"summary":"By optimising font sizes, padding and element sizes you can fit all important elements in the viewport so no scrolling is needed.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680645993812082688","source_name":null,"brand":null},{"slug":"pdp-top-color-swatches-savings-as-amount-cross","url":"https://liftarchive.com/test/pdp-top-color-swatches-savings-as-amount-cross/","markdown_url":null,"title":"PDP top: color swatches, savings as %/amount, cross-sell under ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Pricing, discounts & savings display","Variant, size & option selectors","Navigation & mega menus"],"element_slugs":["upsells","pricing-discounts","variant-selector","menu"],"change":"Test color swatches instead of dropdowns/buttons, savings shown as % or amount, top-bar category navigation for large catalogs, and cross-sells under the ATC.","control":null,"variant":null,"summary":"Test color swatches instead of dropdowns/buttons, savings shown as % or amount, top-bar category navigation for large catalogs, and cross-sells under the ATC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680627121604169729","source_name":null,"brand":null},{"slug":"above-fold-social-proof-clear-pricing-deals-top","url":"https://liftarchive.com/test/above-fold-social-proof-clear-pricing-deals-top/","markdown_url":null,"title":"Above the fold: social proof, clear pricing, deals in the top bar, clear hierarchy","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Hero & above-the-fold section","Pricing, discounts & savings display","Announcement bars"],"element_slugs":["social-proof","hero","pricing-discounts","announcement-bar"],"change":"Optimise the first view with social proof, clear pricing, deals/offers in the top bar, and an easy-to-read hierarchy.","control":null,"variant":null,"summary":"Optimise the first view with social proof, clear pricing, deals/offers in the top bar, and an easy-to-read hierarchy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680600691600138240","source_name":null,"brand":null},{"slug":"large-catalogs-subcategories-top-plus-filter-sort","url":"https://liftarchive.com/test/large-catalogs-subcategories-top-plus-filter-sort/","markdown_url":null,"title":"Large catalogs: subcategories on top plus filter and sort","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"With many SKUs/categories, add subcategory links at the top, filter options and sort options.","control":null,"variant":null,"summary":"With many SKUs/categories, add subcategory links at the top, filter options and sort options.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680578075606786048","source_name":null,"brand":null},{"slug":"bundle-show-what-inside-value-per-item-combined","url":"https://liftarchive.com/test/bundle-show-what-inside-value-per-item-combined/","markdown_url":null,"title":"Bundle: show what's inside, value per item, combined value vs bundle price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Always show the bundle contents, quantity and value per item, and the combined value next to the bundle price as an anchor.","control":null,"variant":null,"summary":"Always show the bundle contents, quantity and value per item, and the combined value next to the bundle price as an anchor.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680302474572492805","source_name":null,"brand":null},{"slug":"add-featured-review-quote-near-atc","url":"https://liftarchive.com/test/add-featured-review-quote-near-atc/","markdown_url":null,"title":"Add a featured review/quote near the ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Place a quote or featured review near the ATC to highlight the product's benefit and real experiences.","control":null,"variant":null,"summary":"Place a quote or featured review near the ATC to highlight the product's benefit and real experiences.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680283611352961024","source_name":null,"brand":null},{"slug":"collection-feature-bestsellers-stars-savings-2x2-grid","url":"https://liftarchive.com/test/collection-feature-bestsellers-stars-savings-2x2-grid/","markdown_url":null,"title":"Collection: feature bestsellers, stars, savings and a 2x2 grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["reviews","pricing-discounts","product-cards"],"change":"Feature bestsellers/high-AOV products, show stars, highlight savings, and use a 2x2 grid to make products easier to find.","control":null,"variant":null,"summary":"Feature bestsellers/high-AOV products, show stars, highlight savings, and use a 2x2 grid to make products easier to find.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1680264741376360448","source_name":null,"brand":null},{"slug":"add-depth-pain-point-section","url":"https://liftarchive.com/test/add-depth-pain-point-section/","markdown_url":null,"title":"Add an in-depth pain point section","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Your LP/PDP should include a section that goes deep on the customer's pain point, positioning the product as the bridge to their ideal life.","control":null,"variant":null,"summary":"Your LP/PDP should include a section that goes deep on the customer's pain point, positioning the product as the bridge to their ideal life.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1679853404347334657","source_name":null,"brand":null},{"slug":"handle-shipping-returns-ease-use-objections-near-atc","url":"https://liftarchive.com/test/handle-shipping-returns-ease-use-objections-near-atc/","markdown_url":null,"title":"Handle shipping, returns and ease-of-use objections near the ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Put answers on shipping, returns and ease of use next to the ATC, as dropdowns, icons or both.","control":null,"variant":null,"summary":"Put answers on shipping, returns and ease of use next to the ATC, as dropdowns, icons or both.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1679215306173198336","source_name":null,"brand":null},{"slug":"comparison-table-vs-alternatives","url":"https://liftarchive.com/test/comparison-table-vs-alternatives/","markdown_url":null,"title":"Comparison table vs alternatives","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Use a comparison table to show what makes you better than alternatives; he shares one they recently made.","control":null,"variant":null,"summary":"Use a comparison table to show what makes you better than alternatives; he shares one they recently made.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1679177561107206145","source_name":null,"brand":null},{"slug":"add-star-ratings-guarantees-near-ctas-lift-clicks","url":"https://liftarchive.com/test/add-star-ratings-guarantees-near-ctas-lift-clicks/","markdown_url":null,"title":"Add star ratings and guarantees near CTAs to lift clicks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Reviews & star ratings","Social proof, authority & press","Money-back guarantee & returns"],"element_slugs":["reviews","social-proof","guarantee"],"change":"Place social proof (e.g. stars) and guarantees next to calls to action to boost click rates.","control":null,"variant":null,"summary":"Place social proof (e.g. stars) and guarantees next to calls to action to boost click rates.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1679151136970887168","source_name":null,"brand":null},{"slug":"pdp-buy-box-bundle-tiles-subscription-toggle-review","url":"https://liftarchive.com/test/pdp-buy-box-bundle-tiles-subscription-toggle-review/","markdown_url":null,"title":"PDP buy box with bundle tiles, subscription toggle and review under gallery","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Shipping & delivery messaging","Countdown timers","Bundles & quantity breaks","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Product images & gallery"],"element_slugs":["reviews","shipping-messaging","countdown-timer","bundles","pricing-discounts","subscriptions","product-images"],"change":"This supplement PDP shows three bundle tiles with 'Save $40/$20' badges, a subscribe toggle ('Save 20%'), stock and delivery-date countdown, a 'Yes, add to my cart!' button, and a verified review under the gallery. Test this buy box against a single-price ATC.","control":null,"variant":null,"summary":"This supplement PDP shows three bundle tiles with 'Save $40/$20' badges, a subscribe toggle ('Save 20%'), stock and delivery-date countdown, a 'Yes, add to my cart!' button, and a verified review under the gallery. Test this buy box against a single-price ATC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1679128498311405571","source_name":null,"brand":null},{"slug":"add-variant-selectors-product-cards","url":"https://liftarchive.com/test/add-variant-selectors-product-cards/","markdown_url":null,"title":"Add variant selectors to product cards","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Variant, size & option selectors","Product cards & quick add"],"element_slugs":["variant-selector","product-cards"],"change":"For products with 2-3 variants customers understand, put the variant selector on the collection product card to reduce friction with many SKUs.","control":null,"variant":null,"summary":"For products with 2-3 variants customers understand, put the variant selector on the collection product card to reduce friction with many SKUs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1678815170565640192","source_name":null,"brand":null},{"slug":"cart-page-guarantee-returns-shipping-dropdowns-one-time","url":"https://liftarchive.com/test/cart-page-guarantee-returns-shipping-dropdowns-one-time/","markdown_url":null,"title":"Cart page: guarantee/returns/shipping dropdowns, one-time offers, savings","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["guarantee","shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"Add dropdowns on guarantee, returns and shipping, highlight the shipping price and savings, and add one-time offers for an AOV bump.","control":null,"variant":null,"summary":"Add dropdowns on guarantee, returns and shipping, highlight the shipping price and savings, and add one-time offers for an AOV bump.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1678788771410751488","source_name":null,"brand":null},{"slug":"make-atc-pop-contrasting-color-font-subtle-pulse","url":"https://liftarchive.com/test/make-atc-pop-contrasting-color-font-subtle-pulse/","markdown_url":null,"title":"Make the ATC pop: contrasting color/font and a subtle pulse","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Add-to-cart & CTA buttons","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["ugc-video","cta-button","product-images","layout-design"],"change":"Raise ATC rate by making the button stand out from other buttons in color and font, animating it slightly (pulse), and pairing it with a no-brainer offer and UGC photos.","control":null,"variant":null,"summary":"Raise ATC rate by making the button stand out from other buttons in color and font, animating it slightly (pulse), and pairing it with a no-brainer offer and UGC photos.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1678452785866756096","source_name":null,"brand":null},{"slug":"educate-root-cause-unique-mechanism","url":"https://liftarchive.com/test/educate-root-cause-unique-mechanism/","markdown_url":null,"title":"Educate on the root cause with a unique mechanism","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Frame the product as the right solution even for people who tried alternatives by educating on the root cause; it also lets you charge more.","control":null,"variant":null,"summary":"Frame the product as the right solution even for people who tried alternatives by educating on the root cause; it also lets you charge more.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1676640845695717376","source_name":null,"brand":null},{"slug":"show-loading-state-atc-checkout-buttons","url":"https://liftarchive.com/test/show-loading-state-atc-checkout-buttons/","markdown_url":null,"title":"Show a loading state on ATC/checkout buttons","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["headlines-copy","cta-button"],"change":"When someone clicks ATC or checkout, show a disabled button color, changed copy ('Redirecting to...') and a spinner to reduce confusion.","control":null,"variant":null,"summary":"When someone clicks ATC or checkout, show a disabled button color, changed copy ('Redirecting to...') and a spinner to reduce confusion.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1676297334966325248","source_name":null,"brand":null},{"slug":"objection-busting-icon-row-bold-audience-matched-headline","url":"https://liftarchive.com/test/objection-busting-icon-row-bold-audience-matched-headline/","markdown_url":null,"title":"Objection-busting icon row with bold audience-matched headline","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Headlines, product titles & copy","Bestseller badges & product labels","Filters, sorting & site search","Ad-to-page message match"],"element_slugs":["usp-bar","headlines-copy","badges-labels","filters-search","ad-match"],"change":"A supplement section pairs the headline 'No prop blends. No excuses.' with five icons (premium formulas, transparency labels, no side effects, GRAS verified, research-backed). Test a row like this that answers the main buying objections in the brand's own voice.","control":null,"variant":null,"summary":"A supplement section pairs the headline 'No prop blends. No excuses.' with five icons (premium formulas, transparency labels, no side effects, GRAS verified, research-backed). Test a row like this that answers the main buying objections in the brand's own voice.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1676278459449098240","source_name":null,"brand":null},{"slug":"no-brainer-front-end-offer-free-5-shipping","url":"https://liftarchive.com/test/no-brainer-front-end-offer-free-5-shipping/","markdown_url":null,"title":"No-brainer front-end offer: free + $5 shipping","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Subscriptions & subscribe-and-save"],"element_slugs":["shipping-messaging","free-shipping-threshold","subscriptions"],"change":"Test a free-plus-shipping offer to acquire customers cheaply, accepting no front-end profit, then convert them to paid subscribers via email/SMS.","control":null,"variant":null,"summary":"Test a free-plus-shipping offer to acquire customers cheaply, accepting no front-end profit, then convert them to paid subscribers via email/SMS.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1676252042631970817","source_name":null,"brand":null},{"slug":"upsell-cheap-easy-add-item-supports-main-product","url":"https://liftarchive.com/test/upsell-cheap-easy-add-item-supports-main-product/","markdown_url":null,"title":"Upsell a cheap, easy-to-add item that supports the main product","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"The ideal upsell supports the main product, costs far less, is easy to add and is instantly understandable.","control":null,"variant":null,"summary":"The ideal upsell supports the main product, costs far less, is easy to add and is instantly understandable.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1675953817052131330","source_name":null,"brand":null},{"slug":"put-most-emotional-review-buy-box","url":"https://liftarchive.com/test/put-most-emotional-review-buy-box/","markdown_url":null,"title":"Put your most emotional review in the buy box","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Sales, urgency & limited-time offers"],"element_slugs":["reviews","urgency-offers"],"change":"Add one of your best, most emotionally charged reviews inside the buy box for an extra push toward the sale.","control":null,"variant":null,"summary":"Add one of your best, most emotionally charged reviews inside the buy box for an extra push toward the sale.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1675934943988551680","source_name":null,"brand":null},{"slug":"subheadline-under-product-title-benefit-timeline-outcome","url":"https://liftarchive.com/test/subheadline-under-product-title-benefit-timeline-outcome/","markdown_url":null,"title":"Subheadline under product title: benefit, timeline, outcome","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"Add a subheadline below the product title that states the benefit, the timeline and the desired outcome.","control":null,"variant":null,"summary":"Add a subheadline below the product title that states the benefit, the timeline and the desired outcome.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-07-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1675889644179984384","source_name":null,"brand":null},{"slug":"cold-traffic-page-copy-order-problem-consequences-solution","url":"https://liftarchive.com/test/cold-traffic-page-copy-order-problem-consequences-solution/","markdown_url":null,"title":"Cold-traffic page copy order: problem, consequences, solution, proof, offer, guarantee","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["guarantee","headlines-copy"],"change":"For top-of-funnel visitors the copy framework runs big-idea problem, what happens if unsolved, solution, why it differs, proof, offer, CTA, guarantee, objection handling. Test a page written in this order for cold traffic against your normal PDP copy.","control":null,"variant":null,"summary":"For top-of-funnel visitors the copy framework runs big-idea problem, what happens if unsolved, solution, why it differs, proof, offer, CTA, guarantee, objection handling. Test a page written in this order for cold traffic against your normal PDP copy.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1672628159689416704","source_name":null,"brand":null},{"slug":"listicle-pages-tof-mof-traffic","url":"https://liftarchive.com/test/listicle-pages-tof-mof-traffic/","markdown_url":null,"title":"Listicle pages for TOF/MOF traffic","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Headlines, product titles & copy","Advertorials, listicles & presell pages","Layout, fonts & visual design"],"element_slugs":["social-proof","headlines-copy","advertorials-listicles","layout-design"],"change":"Use listicles for cold/warm traffic: easy-to-read, benefit-led, with social proof, and easy to test new hooks and angles without a redesign.","control":null,"variant":null,"summary":"Use listicles for cold/warm traffic: easy-to-read, benefit-led, with social proof, and easy to test new hooks and angles without a redesign.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1671605169522638848","source_name":null,"brand":null},{"slug":"ingredients-section-texture-photo-benefits-sourcing-not-specs","url":"https://liftarchive.com/test/ingredients-section-texture-photo-benefits-sourcing-not-specs/","markdown_url":null,"title":"Ingredients section: texture photo, benefits and sourcing, not specs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["product-images","how-it-works-results"],"change":"Don't keep ingredients/materials technical; show a picture of the texture, the benefits each brings and where it's sourced.","control":null,"variant":null,"summary":"Don't keep ingredients/materials technical; show a picture of the texture, the benefits each brings and where it's sourced.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1671586293632094208","source_name":null,"brand":null},{"slug":"how-works-instructions-time-outcome-outcome","url":"https://liftarchive.com/test/how-works-instructions-time-outcome-outcome/","markdown_url":null,"title":"How-it-works with instructions, time to outcome and the outcome","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Set up the how-it-works section with clear instructions, the expected timeframe to the result (e.g. 30 min), and the desired outcome highlighted.","control":null,"variant":null,"summary":"Set up the how-it-works section with clear instructions, the expected timeframe to the result (e.g. 30 min), and the desired outcome highlighted.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1671567416315510785","source_name":null,"brand":null},{"slug":"advertorial-body-customer-story-pain-root-cause-product","url":"https://liftarchive.com/test/advertorial-body-customer-story-pain-root-cause-product/","markdown_url":null,"title":"Advertorial body: customer story, pain, root cause, product, 'Check availability' CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","USP bars & benefit icons","Low-stock & scarcity messaging","Headlines, product titles & copy","Add-to-cart & CTA buttons","Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","usp-bar","scarcity","headlines-copy","cta-button","advertorials-listicles","how-it-works-results"],"change":"A body outline for advertorials: follow a target customer's pain, explain the root cause, present the product as the fix, cover USPs and alternatives, show reviews, and end with a scarcity CTA like 'Check availability'. Test this story structure and the scarcity CTA wording against a plain product pitch.","control":null,"variant":null,"summary":"A body outline for advertorials: follow a target customer's pain, explain the root cause, present the product as the fix, cover USPs and alternatives, show reviews, and end with a scarcity CTA like 'Check availability'. Test this story structure and the scarcity CTA wording against a plain product pitch.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1670816224195002368","source_name":null,"brand":null},{"slug":"us-vs-framing-industry-disruptors","url":"https://liftarchive.com/test/us-vs-framing-industry-disruptors/","markdown_url":null,"title":"'Us vs. them' framing for industry disruptors","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"If your product disrupts an industry, frame the page as 'Us vs. them', e.g. natural dog food vs conventional.","control":null,"variant":null,"summary":"If your product disrupts an industry, frame the page as 'Us vs. them', e.g. natural dog food vs conventional.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1668687188257820672","source_name":null,"brand":null},{"slug":"rewrite-page-copy-5th-6th-grade-reading-level","url":"https://liftarchive.com/test/rewrite-page-copy-5th-6th-grade-reading-level/","markdown_url":null,"title":"Rewrite page copy to a 5th-6th grade reading level","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Simplify copy to around 5th/6th grade level (check with a readability app); easier always wins.","control":null,"variant":null,"summary":"Simplify copy to around 5th/6th grade level (check with a readability app); easier always wins.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1668343675401949184","source_name":null,"brand":null},{"slug":"section-listing-why-alternatives-don-t-work-using","url":"https://liftarchive.com/test/section-listing-why-alternatives-don-t-work-using/","markdown_url":null,"title":"Section listing why alternatives don't work, using your USPs","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons","Comparison charts & tables"],"element_slugs":["usp-bar","comparison-chart"],"change":"List why competitors/alternatives fail, using your USPs as the reference points.","control":null,"variant":null,"summary":"List why competitors/alternatives fail, using your USPs as the reference points.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1668305926456242176","source_name":null,"brand":null},{"slug":"lp-headline-concepts-x-reasons-why-1000s-are","url":"https://liftarchive.com/test/lp-headline-concepts-x-reasons-why-1000s-are/","markdown_url":null,"title":"LP headline concepts: 'X Reasons Why 1000s Are Switching', '21 Day Transformation'","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"Test LP concepts: '5 Reasons Why 1000s of [demo] are Switching to [product]', 'The Incredible 21 Day Transformation of [demo]', 'The Real Reason Why You Can't [problem] (+ the right way)'.","control":null,"variant":null,"summary":"Test LP concepts: '5 Reasons Why 1000s of [demo] are Switching to [product]', 'The Incredible 21 Day Transformation of [demo]', 'The Real Reason Why You Can't [problem] (+ the right way)'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1667962411767468032","source_name":null,"brand":null},{"slug":"anchor-price-dream-outcome","url":"https://liftarchive.com/test/anchor-price-dream-outcome/","markdown_url":null,"title":"Anchor the price to the dream outcome","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing, discounts & savings display","Advertorials, listicles & presell pages"],"element_slugs":["pricing-discounts","advertorials-listicles"],"change":"Raise perceived value by comparing the price to their dream future/life change so the price seems small; he shows an advertorial doing this.","control":null,"variant":null,"summary":"Raise perceived value by comparing the price to their dream future/life change so the price seems small; he shows an advertorial doing this.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1666894121343283200","source_name":null,"brand":null},{"slug":"answer-how-long-until-results-sketching-future-life","url":"https://liftarchive.com/test/answer-how-long-until-results-sketching-future-life/","markdown_url":null,"title":"Answer 'how long until results' by sketching their future life","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["FAQ sections"],"element_slugs":["faq"],"change":"Tell leads when to expect results and sketch the outcome (looser pants, slimmer face), and put a CTA at the end of the FAQ.","control":null,"variant":null,"summary":"Tell leads when to expect results and sketch the outcome (looser pants, slimmer face), and put a CTA at the end of the FAQ.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1666875248774627328","source_name":null,"brand":null},{"slug":"pricing-tiers-best-margin-option-middle-tagged-best","url":"https://liftarchive.com/test/pricing-tiers-best-margin-option-middle-tagged-best/","markdown_url":null,"title":"Pricing tiers: best-margin option in the middle tagged 'Best Value'","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Bundles & quantity breaks","Pricing, discounts & savings display","Bestseller badges & product labels"],"element_slugs":["guarantee","bundles","pricing-discounts","badges-labels"],"change":"Put the highest-margin option in the middle with a 'Best Value' tag, show price per bottle/pack and total, make it clear how many bottles/days you get, and add a money-back guarantee badge.","control":null,"variant":null,"summary":"Put the highest-margin option in the middle with a 'Best Value' tag, show price per bottle/pack and total, make it clear how many bottles/days you get, and add a money-back guarantee badge.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1666856376692518912","source_name":null,"brand":null},{"slug":"show-results-timeline-transformation-products","url":"https://liftarchive.com/test/show-results-timeline-transformation-products/","markdown_url":null,"title":"Show a results timeline for transformation products","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"For transformation products like supplements, give a specific timeline of how fast the solution works.","control":null,"variant":null,"summary":"For transformation products like supplements, give a specific timeline of how fast the solution works.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1665788086884921344","source_name":null,"brand":null},{"slug":"platform-specific-landing-pages-google-branded-vs-facebook","url":"https://liftarchive.com/test/platform-specific-landing-pages-google-branded-vs-facebook/","markdown_url":null,"title":"Platform-specific landing pages (Google branded vs Facebook)","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Free gifts & gift with purchase","Ad-to-page message match"],"element_slugs":["free-gift","ad-match"],"change":"Give each traffic platform its own LP, since a Google branded-keyword visitor is far more aware than a Facebook ad visitor.","control":null,"variant":null,"summary":"Give each traffic platform its own LP, since a Google branded-keyword visitor is far more aware than a Facebook ad visitor.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1665742787042738177","source_name":null,"brand":null},{"slug":"full-funnel-lps-each-awareness-level","url":"https://liftarchive.com/test/full-funnel-lps-each-awareness-level/","markdown_url":null,"title":"Full-funnel LPs for each awareness level","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match"],"element_slugs":["ad-match"],"change":"Instead of one general LP for all traffic, build pages targeting each level of awareness; the less aware, the more education the page needs.","control":null,"variant":null,"summary":"Instead of one general LP for all traffic, build pages targeting each level of awareness; the less aware, the more education the page needs.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-06-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1665720200455675904","source_name":null,"brand":null},{"slug":"frame-competitors-as-failing-because-they-lack-usp","url":"https://liftarchive.com/test/frame-competitors-as-failing-because-they-lack-usp/","markdown_url":null,"title":"Frame competitors as failing because they lack your USP","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons","Comparison charts & tables"],"element_slugs":["usp-bar","comparison-chart"],"change":"Present your solution as new and different, explaining that alternatives don't work because they all miss the USP your product has.","control":null,"variant":null,"summary":"Present your solution as new and different, explaining that alternatives don't work because they all miss the USP your product has.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1661394150347149313","source_name":null,"brand":null},{"slug":"tof-lp-section-proving-problem-what-costs","url":"https://liftarchive.com/test/tof-lp-section-proving-problem-what-costs/","markdown_url":null,"title":"TOF LP section proving the problem and what it costs","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"For cold traffic, prove why it's a problem, what it costs them (health, money, time) and what they gain by solving it.","control":null,"variant":null,"summary":"For cold traffic, prove why it's a problem, what it costs them (health, money, time) and what they gain by solving it.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1661371692290113549","source_name":null,"brand":null},{"slug":"bundle-selector-savings-per-unit-price-free-shipping","url":"https://liftarchive.com/test/bundle-selector-savings-per-unit-price-free-shipping/","markdown_url":null,"title":"Bundle selector: savings, per-unit price, free shipping from X, highest first","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","bundles","pricing-discounts"],"change":"Highlight savings, show the price of each unit, test free shipping from a quantity, and test listing the highest total first so the rest look more affordable.","control":null,"variant":null,"summary":"Highlight savings, show the price of each unit, test free shipping from a quantity, and test listing the highest total first so the rest look more affordable.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1661077043562573826","source_name":null,"brand":null},{"slug":"roadmap-section-what-happens-step-step-happy-icons","url":"https://liftarchive.com/test/roadmap-section-what-happens-step-step-happy-icons/","markdown_url":null,"title":"Roadmap section: what happens step by step, with happy icons and future pacing","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Show an exact roadmap of how the product works using icons that communicate happiness, future pacing and an easy-to-follow design.","control":null,"variant":null,"summary":"Show an exact roadmap of how the product works using icons that communicate happiness, future pacing and an easy-to-follow design.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1660714653415251968","source_name":null,"brand":null},{"slug":"open-advertorial-problem-question-agitate-before-product","url":"https://liftarchive.com/test/open-advertorial-problem-question-agitate-before-product/","markdown_url":null,"title":"Open the advertorial with a problem question and agitate it before the product","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Sales, urgency & limited-time offers","Advertorials, listicles & presell pages"],"element_slugs":["urgency-offers","advertorials-listicles"],"change":"The example advertorial opens with 'Does your dog smell from his mouth?' and spells out the consequences (bacteria, plaque, vital organs) before introducing the product as the simple fix. Test a problem-aware opening like this to make cold visitors feel urgency sooner.","control":null,"variant":null,"summary":"The example advertorial opens with 'Does your dog smell from his mouth?' and spells out the consequences (bacteria, plaque, vital organs) before introducing the product as the simple fix. Test a problem-aware opening like this to make cold visitors feel urgency sooner.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1660695776379666432","source_name":null,"brand":null},{"slug":"add-problem-section-agitates-pain-point","url":"https://liftarchive.com/test/add-problem-section-agitates-pain-point/","markdown_url":null,"title":"Add a problem section that agitates the pain point","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Highlight the pain, paint a situation the audience is in, summarise what happens if they don't change, give hope even if they've tried other things, and CTA to the next section.","control":null,"variant":null,"summary":"Highlight the pain, paint a situation the audience is in, summarise what happens if they don't change, give hope even if they've tried other things, and CTA to the next section.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1660008749573214208","source_name":null,"brand":null},{"slug":"landing-page-section-order-headline-social-proof-problem","url":"https://liftarchive.com/test/landing-page-section-order-headline-social-proof-problem/","markdown_url":null,"title":"Landing page section order: headline, social proof, problem, benefits, offer, comparison","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Money-back guarantee & returns","Comparison charts & tables","Headlines, product titles & copy","Add-to-cart & CTA buttons","FAQ sections","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["reviews","social-proof","guarantee","comparison-chart","headlines-copy","cta-button","faq","menu","layout-design"],"change":"A wireframe of the LP order: emotional headline, logo/review proof banner, problem deep-dive, benefits, product/ATC block, store benefits, reviews, us-vs-them comparison, guarantee, FAQ, action CTA, simplified footer. Test this long-form flow against sending paid traffic to a standard PDP.","control":null,"variant":null,"summary":"A wireframe of the LP order: emotional headline, logo/review proof banner, problem deep-dive, benefits, product/ATC block, store benefits, reviews, us-vs-them comparison, guarantee, FAQ, action CTA, simplified footer. Test this long-form flow against sending paid traffic to a standard PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1659998221333303296","source_name":null,"brand":null},{"slug":"ig-carousel-lp-unskippable-vsl-selling-low-ticket","url":"https://liftarchive.com/test/ig-carousel-lp-unskippable-vsl-selling-low-ticket/","markdown_url":null,"title":"IG carousel to LP with an unskippable VSL selling a low-ticket product","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Observed funnel: value carousel posts on IG with a CTA slide to an LP holding a 30-minute unskippable VSL that sells a $47 product.","control":null,"variant":null,"summary":"Observed funnel: value carousel posts on IG with a CTA slide to an LP holding a 30-minute unskippable VSL that sells a $47 product.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1659944590760345600","source_name":null,"brand":null},{"slug":"feature-one-top-review-under-product-image-slider","url":"https://liftarchive.com/test/feature-one-top-review-under-product-image-slider/","markdown_url":null,"title":"Feature one top review under the product image slider","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section","Product images & gallery"],"element_slugs":["reviews","hero","product-images"],"change":"Use the space under the slider in the product hero to highlight one of your best reviews instead of only a mini rating widget.","control":null,"variant":null,"summary":"Use the space under the slider in the product hero to highlight one of your best reviews instead of only a mini rating widget.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1658559200199602176","source_name":null,"brand":null},{"slug":"sticky-atc-bar-reviews-price-discount-action-cta","url":"https://liftarchive.com/test/sticky-atc-bar-reviews-price-discount-action-cta/","markdown_url":null,"title":"Sticky ATC bar with reviews, price/discount, action CTA, variant image","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Add-to-cart & CTA buttons","Sticky add-to-cart bars","Pricing, discounts & savings display","Product images & gallery","Variant, size & option selectors"],"element_slugs":["reviews","cta-button","sticky-atc","pricing-discounts","product-images","variant-selector"],"change":"Include review stars, pricing and discounts, an action-based CTA ('Grab yours') and the selected variant's image in the sticky ATC.","control":null,"variant":null,"summary":"Include review stars, pricing and discounts, an action-based CTA ('Grab yours') and the selected variant's image in the sticky ATC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1658540326133571584","source_name":null,"brand":null},{"slug":"add-seen-tiktok-badge-trend-driven-products","url":"https://liftarchive.com/test/add-seen-tiktok-badge-trend-driven-products/","markdown_url":null,"title":"Add a 'Seen on TikTok' badge for trend-driven products","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Ad-to-page message match"],"element_slugs":["social-proof","ad-match"],"change":"If the product rides a trend, show it on the PDP with a 'Seen on TikTok' badge on the slider/page.","control":null,"variant":null,"summary":"If the product rides a trend, show it on the PDP with a 'Seen on TikTok' badge on the slider/page.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1658521449207066624","source_name":null,"brand":null},{"slug":"cart-positive-nudge-shipping-times-cost-savings-returns","url":"https://liftarchive.com/test/cart-positive-nudge-shipping-times-cost-savings-returns/","markdown_url":null,"title":"Cart: positive nudge, shipping times/cost, savings, returns, payment icons","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["guarantee","shipping-messaging","payment-icons","pricing-discounts"],"change":"Fix ATC-to-checkout drop-off with a positive nudge ('perfect choice for you'), shipping times and cost, savings and return info, and payment methods.","control":null,"variant":null,"summary":"Fix ATC-to-checkout drop-off with a positive nudge ('perfect choice for you'), shipping times and cost, savings and return info, and payment methods.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-16","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1658472402521841674","source_name":null,"brand":null},{"slug":"question-led-blog-style-lps-google-ads","url":"https://liftarchive.com/test/question-led-blog-style-lps-google-ads/","markdown_url":null,"title":"Question-led blog-style LPs for Google Ads","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","FAQ sections","Filters, sorting & site search","Navigation & mega menus","Advertorials, listicles & presell pages","Ad-to-page message match"],"element_slugs":["headlines-copy","faq","filters-search","menu","advertorials-listicles","ad-match"],"change":"Build pages for search questions ('Why is my dog barking at night?') framed as blog posts: question headline, subheading, valuable content, your offer, footer, with minimal navigation (logo + internal links only). Run them as Google Ads.","control":null,"variant":null,"summary":"Build pages for search questions ('Why is my dog barking at night?') framed as blog posts: question headline, subheading, valuable content, your offer, footer, with minimal navigation (logo + internal links only). Run them as Google Ads.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-05-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1657796675237457921","source_name":null,"brand":null},{"slug":"add-free-bonus-pdf-offer","url":"https://liftarchive.com/test/add-free-bonus-pdf-offer/","markdown_url":null,"title":"Add a free bonus PDF to the offer","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Free gifts & gift with purchase"],"element_slugs":["free-gift"],"change":"Add a complimentary PDF guide (can be AI-written) to the offer to raise perceived value at no cost.","control":null,"variant":null,"summary":"Add a complimentary PDF guide (can be AI-written) to the offer to raise perceived value at no cost.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-04-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1650522495878053889","source_name":null,"brand":null},{"slug":"frame-product-around-unique-mechanism-tied-root-cause","url":"https://liftarchive.com/test/frame-product-around-unique-mechanism-tied-root-cause/","markdown_url":null,"title":"Frame the product around a unique mechanism tied to the root cause","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"In a saturated market, position the product around the root cause, e.g. an acne supplement for teens framed around hormone imbalance as the cause.","control":null,"variant":null,"summary":"In a saturated market, position the product around the root cause, e.g. an acne supplement for teens framed around hormone imbalance as the cause.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-04-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1648393467012485121","source_name":null,"brand":null},{"slug":"make-first-sections-carry-no-brainer-offer-objection","url":"https://liftarchive.com/test/make-first-sections-carry-no-brainer-offer-objection/","markdown_url":null,"title":"Make the first sections carry a no-brainer offer and objection handling","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Shipping & delivery messaging","Headlines, product titles & copy"],"element_slugs":["shipping-messaging","headlines-copy"],"change":"Most visitors don't scroll, so the first sections need a near too-good-to-be-true offer, trust/shipping objections handled, and persuasive copy that pulls them on.","control":null,"variant":null,"summary":"Most visitors don't scroll, so the first sections need a near too-good-to-be-true offer, trust/shipping objections handled, and persuasive copy that pulls them on.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-04-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1646536230124023813","source_name":null,"brand":null},{"slug":"mobile-pdp-above-fold-rebuild-rating-benefit-headline","url":"https://liftarchive.com/test/mobile-pdp-above-fold-rebuild-rating-benefit-headline/","markdown_url":null,"title":"Mobile PDP above-the-fold rebuild: rating, benefit headline, deal tiles, trust icons","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Free shipping thresholds & shipping price","Bundles & quantity breaks","Hero & above-the-fold section","Headlines, product titles & copy","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Announcement bars","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","trust-badges","shipping-messaging","free-shipping-threshold","bundles","hero","headlines-copy","payment-icons","pricing-discounts","announcement-bar","how-it-works-results","layout-design"],"change":"Before/after of a headphone PDP: the redesign adds a free-shipping bar, star rating with review count, benefit headline and short copy, one-time vs monthly shown as tappable deal cards, a full-width ATC, payment icons, and delivery/returns lines. Test it against a sparse layout with radio-button prices.","control":null,"variant":null,"summary":"Before/after of a headphone PDP: the redesign adds a free-shipping bar, star rating with review count, benefit headline and short copy, one-time vs monthly shown as tappable deal cards, a full-width ATC, payment icons, and delivery/returns lines. Test it against a sparse layout with radio-button prices.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1640802195095572480","source_name":null,"brand":null},{"slug":"show-unboxing-image-video-list-what-box","url":"https://liftarchive.com/test/show-unboxing-image-video-list-what-box/","markdown_url":null,"title":"Show an unboxing image/video and a list of what's in the box","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Add an unboxing image, video or GIF plus a list of the items and quantities so buyers know exactly what they get.","control":null,"variant":null,"summary":"Add an unboxing image, video or GIF plus a list of the items and quantities so buyers know exactly what they get.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1640715387968036865","source_name":null,"brand":null},{"slug":"write-review-section-headline-target-customer","url":"https://liftarchive.com/test/write-review-section-headline-target-customer/","markdown_url":null,"title":"Write the review section headline for the target customer","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["reviews","headlines-copy"],"change":"Tie the review headline to the buyer, e.g. matcha lovers: 'They've upgraded their self care routine'; pet owners: 'Dogs (& their owners) love this dog bed'.","control":null,"variant":null,"summary":"Tie the review headline to the buyer, e.g. matcha lovers: 'They've upgraded their self care routine'; pet owners: 'Dogs (& their owners) love this dog bed'.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1638280579383984128","source_name":null,"brand":null},{"slug":"move-share-buttons-pdp-thank-you-page","url":"https://liftarchive.com/test/move-share-buttons-pdp-thank-you-page/","markdown_url":null,"title":"Move share buttons from the PDP to the thank-you page","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Cold traffic has no trust yet, so remove sharing options from the PDP and put them on the thank-you page (or use an affiliate tool from checkout).","control":null,"variant":null,"summary":"Cold traffic has no trust yet, so remove sharing options from the PDP and put them on the thank-you page (or use an affiliate tool from checkout).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1637918190645944320","source_name":null,"brand":null},{"slug":"show-bnpl-afterpay-klarna-prominently-near-pdp-price","url":"https://liftarchive.com/test/show-bnpl-afterpay-klarna-prominently-near-pdp-price/","markdown_url":null,"title":"Show BNPL (Afterpay/Klarna) prominently near the PDP price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["payment-icons","pricing-discounts"],"change":"Make payment plans very visible near the price so customers don't only discover them at checkout.","control":null,"variant":null,"summary":"Make payment plans very visible near the price so customers don't only discover them at checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1637899315850149889","source_name":null,"brand":null},{"slug":"comparison-table-also-answers-objections","url":"https://liftarchive.com/test/comparison-table-also-answers-objections/","markdown_url":null,"title":"Comparison table that also answers objections","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","FAQ sections"],"element_slugs":["comparison-chart","faq"],"change":"In competitive niches, a simple comparison table shows why you're the best choice and can handle objections/answer questions.","control":null,"variant":null,"summary":"In competitive niches, a simple comparison table shows why you're the best choice and can handle objections/answer questions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1637880440441933824","source_name":null,"brand":null},{"slug":"post-purchase-survey-what-almost-didn-t-make","url":"https://liftarchive.com/test/post-purchase-survey-what-almost-didn-t-make/","markdown_url":null,"title":"Post-purchase survey: 'What almost didn't make you buy?'","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Post-purchase surveys"],"element_slugs":["post-purchase-survey"],"change":"Add a post-purchase survey asking 'What almost didn't make you buy?', 'How did X make your life better?' and 'What are you using X for?' to learn objections.","control":null,"variant":null,"summary":"Add a post-purchase survey asking 'What almost didn't make you buy?', 'How did X make your life better?' and 'What are you using X for?' to learn objections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1635294657231069186","source_name":null,"brand":null},{"slug":"cart-drawer-clear-shipping-time-cost-returns-discount","url":"https://liftarchive.com/test/cart-drawer-clear-shipping-time-cost-returns-discount/","markdown_url":null,"title":"Cart drawer: clear shipping time + cost, returns, discount code, payment icons","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Cart drawers & slide carts"],"element_slugs":["guarantee","shipping-messaging","payment-icons","pricing-discounts","cart-drawer"],"change":"To reduce ATC-to-checkout drop-off and abandoned carts, make shipping time/cost very clear, highlight returns, offer a discount code field and show payment methods.","control":null,"variant":null,"summary":"To reduce ATC-to-checkout drop-off and abandoned carts, make shipping time/cost very clear, highlight returns, offer a discount code field and show payment methods.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1634260343466885120","source_name":null,"brand":null},{"slug":"price-anchoring-show-most-expensive-option-first","url":"https://liftarchive.com/test/price-anchoring-show-most-expensive-option-first/","markdown_url":null,"title":"Price anchoring: show the most expensive option first","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"List the highest-priced option first so it becomes the anchor and the rest look cheaper; most brands do the reverse.","control":null,"variant":null,"summary":"List the highest-priced option first so it becomes the anchor and the rest look cheaper; most brands do the reverse.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1634256561685274631","source_name":null,"brand":null},{"slug":"collection-page-add-social-proof-store-usps-guarantee","url":"https://liftarchive.com/test/collection-page-add-social-proof-store-usps-guarantee/","markdown_url":null,"title":"Collection page: add social proof, store USPs and guarantee","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Money-back guarantee & returns","USP bars & benefit icons"],"element_slugs":["social-proof","guarantee","usp-bar"],"change":"Most collection pages just show products despite getting most ad traffic; add social proof, store USPs and a highlighted guarantee.","control":null,"variant":null,"summary":"Most collection pages just show products despite getting most ad traffic; add social proof, store USPs and a highlighted guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1634237717730193408","source_name":null,"brand":null},{"slug":"put-social-posts-ugc-landing-page","url":"https://liftarchive.com/test/put-social-posts-ugc-landing-page/","markdown_url":null,"title":"Put social posts/UGC on the landing page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Add your social media posts and UGC to the LP; seeing others bought builds trust.","control":null,"variant":null,"summary":"Add your social media posts and UGC to the LP; seeing others bought builds trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1632844769616596993","source_name":null,"brand":null},{"slug":"cta-buttons-action-copy-urgency-bigger-padding-icon","url":"https://liftarchive.com/test/cta-buttons-action-copy-urgency-bigger-padding-icon/","markdown_url":null,"title":"CTA buttons: action copy, urgency, bigger padding, icon, standout color","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Sales, urgency & limited-time offers","Headlines, product titles & copy","Add-to-cart & CTA buttons","Pricing, discounts & savings display","Layout, fonts & visual design"],"element_slugs":["urgency-offers","headlines-copy","cta-button","pricing-discounts","layout-design"],"change":"Rewrite CTAs to be specific ('Learn more' to 'Discover our pricing'), add urgency ('now/today'), make them bigger, add a supporting icon, and use a background color that stands out.","control":null,"variant":null,"summary":"Rewrite CTAs to be specific ('Learn more' to 'Discover our pricing'), add urgency ('now/today'), make them bigger, add a supporting icon, and use a background color that stands out.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1632807018103988224","source_name":null,"brand":null},{"slug":"listicle-strong-headline-quality-images-short-benefit-blurbs","url":"https://liftarchive.com/test/listicle-strong-headline-quality-images-short-benefit-blurbs/","markdown_url":null,"title":"Listicle: strong headline, quality images, short benefit blurbs, strong CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Product images & gallery","Advertorials, listicles & presell pages"],"element_slugs":["headlines-copy","product-images","advertorials-listicles"],"change":"Build a listicle with an attention-grabbing headline, high-quality product images, short descriptions of unique benefits, and a strong closing CTA.","control":null,"variant":null,"summary":"Build a listicle with an attention-grabbing headline, high-quality product images, short descriptions of unique benefits, and a strong closing CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1632444633333780482","source_name":null,"brand":null},{"slug":"pdp-gallery-zoom-multiple-images-thumbnails-video-arrows","url":"https://liftarchive.com/test/pdp-gallery-zoom-multiple-images-thumbnails-video-arrows/","markdown_url":null,"title":"PDP gallery: zoom, multiple images, thumbnails, video and arrows","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery","Navigation & mega menus"],"element_slugs":["ugc-video","product-images","menu"],"change":"Check the gallery has an attention-grabbing main photo, zoom, more than one image, thumbnails, videos and navigation arrows.","control":null,"variant":null,"summary":"Check the gallery has an attention-grabbing main photo, zoom, more than one image, thumbnails, videos and navigation arrows.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-03-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1631297083280900098","source_name":null,"brand":null},{"slug":"lp-product-section-stars-shipping-price-time-guarantee","url":"https://liftarchive.com/test/lp-product-section-stars-shipping-price-time-guarantee/","markdown_url":null,"title":"LP product section: stars, shipping price/time, guarantee, clear pricing","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Money-back guarantee & returns","Shipping & delivery messaging","Free shipping thresholds & shipping price","Pricing, discounts & savings display"],"element_slugs":["reviews","guarantee","shipping-messaging","free-shipping-threshold","pricing-discounts"],"change":"In the LP's product section, show review stars, shipping price and time, guarantee/returns info, and pricing that needs no thinking.","control":null,"variant":null,"summary":"In the LP's product section, show review stars, shipping price and time, guarantee/returns info, and pricing that needs no thinking.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630632688645468161","source_name":null,"brand":null},{"slug":"closing-cta-section-benefit-bullets-benefits-under-button","url":"https://liftarchive.com/test/closing-cta-section-benefit-bullets-benefits-under-button/","markdown_url":null,"title":"Closing CTA section with benefit bullets and benefits under the button","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"End the page with bullet-point benefits, a CTA back to the product section, and benefits repeated under the CTA.","control":null,"variant":null,"summary":"End the page with bullet-point benefits, a CTA back to the product section, and benefits repeated under the CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630599020937900035","source_name":null,"brand":null},{"slug":"review-section-verified-buyer-badges-cta-right-under","url":"https://liftarchive.com/test/review-section-verified-buyer-badges-cta-right-under/","markdown_url":null,"title":"Review section with verified buyer badges and a CTA right under it","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Add verified-buyer badges to reviews and put a CTA immediately underneath.","control":null,"variant":null,"summary":"Add verified-buyer badges to reviews and put a CTA immediately underneath.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630599011454574592","source_name":null,"brand":null},{"slug":"objection-based-faq-reviews-above-action-cta","url":"https://liftarchive.com/test/objection-based-faq-reviews-above-action-cta/","markdown_url":null,"title":"Objection-based FAQ with reviews above an action CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Add-to-cart & CTA buttons","FAQ sections","Filters, sorting & site search"],"element_slugs":["reviews","cta-button","faq","filters-search"],"change":"Build FAQs from customer research on objections, place reviews above the CTA, and use an action-driven CTA ('Upgrade selfcare routine').","control":null,"variant":null,"summary":"Build FAQs from customer research on objections, place reviews above the CTA, and use an action-driven CTA ('Upgrade selfcare routine').","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630599001421807616","source_name":null,"brand":null},{"slug":"benefits-section-outcome-area-plus-review","url":"https://liftarchive.com/test/benefits-section-outcome-area-plus-review/","markdown_url":null,"title":"Benefits section by outcome area plus a review","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","USP bars & benefit icons","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","social-proof","usp-bar","how-it-works-results"],"change":"Highlight benefits per area (energy, skin, body) and add a review for more social proof.","control":null,"variant":null,"summary":"Highlight benefits per area (energy, skin, body) and add a review for more social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598991732948992","source_name":null,"brand":null},{"slug":"dropdown-section-bullet-benefits-shipping-cost-times","url":"https://liftarchive.com/test/dropdown-section-bullet-benefits-shipping-cost-times/","markdown_url":null,"title":"Dropdown section with bullet benefits and shipping cost/times","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Put lots of info into dropdowns: bullet-point benefits, shipping info including cost and times, and main benefits highlighted again.","control":null,"variant":null,"summary":"Put lots of info into dropdowns: bullet-point benefits, shipping info including cost and times, and main benefits highlighted again.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598980433498112","source_name":null,"brand":null},{"slug":"shop-section-show-exact-quantity-exclusivity-aov-focused","url":"https://liftarchive.com/test/shop-section-show-exact-quantity-exclusivity-aov-focused/","markdown_url":null,"title":"Shop section: show exact quantity, exclusivity and an AOV-focused selector","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["USP bars & benefit icons","Bundles & quantity breaks"],"element_slugs":["usp-bar","bundles"],"change":"Make clear how much you get (grams/cups), stress exclusivity, use a quantity selector that steers to higher AOV, and repeat benefits under the CTA.","control":null,"variant":null,"summary":"Make clear how much you get (grams/cups), stress exclusivity, use a quantity selector that steers to higher AOV, and repeat benefits under the CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598971063402496","source_name":null,"brand":null},{"slug":"shop-section-headline-future-projection-premium-words","url":"https://liftarchive.com/test/shop-section-headline-future-projection-premium-words/","markdown_url":null,"title":"Shop section headline with future projection and premium words","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Product images & gallery"],"element_slugs":["headlines-copy","product-images"],"change":"Lead the shop section with a future-projection headline, words like 'premium', 'creamy', 'high quality', and strong imagery.","control":null,"variant":null,"summary":"Lead the shop section with a future-projection headline, words like 'premium', 'creamy', 'high quality', and strong imagery.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598960317620226","source_name":null,"brand":null},{"slug":"comparison-section-makes-alternatives-look-worse","url":"https://liftarchive.com/test/comparison-section-makes-alternatives-look-worse/","markdown_url":null,"title":"Comparison section that makes the alternatives look worse","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"In a product category with many alternatives, highlight the main differences; showing the 'others' unappealingly raises perceived value.","control":null,"variant":null,"summary":"In a product category with many alternatives, highlight the main differences; showing the 'others' unappealingly raises perceived value.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598949152362496","source_name":null,"brand":null},{"slug":"press-section-outlet-logos-under-3-lines-text","url":"https://liftarchive.com/test/press-section-outlet-logos-under-3-lines-text/","markdown_url":null,"title":"Press section with outlet logos and under 3 lines of text","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"If you have good press, add a press section with outlet logos and keep each quote under 3 lines.","control":null,"variant":null,"summary":"If you have good press, add a press section with outlet logos and keep each quote under 3 lines.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598937945194496","source_name":null,"brand":null},{"slug":"lp-top-future-projection-headline-reviews-tagline-store","url":"https://liftarchive.com/test/lp-top-future-projection-headline-reviews-tagline-store/","markdown_url":null,"title":"LP top: future-projection headline, reviews + tagline, store benefits","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Headlines, product titles & copy"],"element_slugs":["reviews","social-proof","headlines-copy"],"change":"Open the LP with a headline projecting the audience's future, social proof (reviews plus a tagline above), and store benefits to raise perceived value.","control":null,"variant":null,"summary":"Open the LP with a headline projecting the audience's future, social proof (reviews plus a tagline above), and store benefits to raise perceived value.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-28","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1630598928805810176","source_name":null,"brand":null},{"slug":"add-trust-badges-security-third-party-certification","url":"https://liftarchive.com/test/add-trust-badges-security-third-party-certification/","markdown_url":null,"title":"Add trust badges for security and third-party certification","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Trust badges & security seals"],"element_slugs":["social-proof","trust-badges"],"change":"Show badges that indicate the site is secure or that the product is certified by a third party.","control":null,"variant":null,"summary":"Show badges that indicate the site is secure or that the product is certified by a third party.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1629572008034926596","source_name":null,"brand":null},{"slug":"add-endorsements-experts-or-well-known-people","url":"https://liftarchive.com/test/add-endorsements-experts-or-well-known-people/","markdown_url":null,"title":"Add endorsements from experts or well-known people","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Quotes from industry experts or famous people build more trust than ordinary reviews.","control":null,"variant":null,"summary":"Quotes from industry experts or famous people build more trust than ordinary reviews.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1629571995879763971","source_name":null,"brand":null},{"slug":"pick-order-reviews-answer-most-common-objections","url":"https://liftarchive.com/test/pick-order-reviews-answer-most-common-objections/","markdown_url":null,"title":"Pick and order reviews to answer the most common objections","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Use specific, genuine reviews rather than generic ones, and choose/order them by the most common objections.","control":null,"variant":null,"summary":"Use specific, genuine reviews rather than generic ones, and choose/order them by the most common objections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-25","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1629571980092645376","source_name":null,"brand":null},{"slug":"add-simple-steps-how-works-section","url":"https://liftarchive.com/test/add-simple-steps-how-works-section/","markdown_url":null,"title":"Add a simple-steps 'How it works' section","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Show a clear step-by-step on how to order/use the product so people understand the process.","control":null,"variant":null,"summary":"Show a clear step-by-step on how to order/use the product so people understand the process.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1625234740273115136","source_name":null,"brand":null},{"slug":"below-fold-6-benefits-info-condensed-accordions","url":"https://liftarchive.com/test/below-fold-6-benefits-info-condensed-accordions/","markdown_url":null,"title":"Below the fold: 6 benefits and info condensed into accordions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Add a block of 6 benefits below the fold and condense remaining info into separate accordions.","control":null,"variant":null,"summary":"Add a block of 6 benefits below the fold and condense remaining info into separate accordions.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1625234718122995712","source_name":null,"brand":null},{"slug":"cart-page-strip-menu-distractions-add-photo-review","url":"https://liftarchive.com/test/cart-page-strip-menu-distractions-add-photo-review/","markdown_url":null,"title":"Cart page: strip menu distractions, add photo review and 'Reserved for X' timer","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Countdown timers","Sales, urgency & limited-time offers","Product images & gallery","Navigation & mega menus"],"element_slugs":["reviews","countdown-timer","urgency-offers","product-images","menu"],"change":"Remove distracting menu links on the cart page, add a review with a photo, and show a 'Reserved for X' timer for urgency.","control":null,"variant":null,"summary":"Remove distracting menu links on the cart page, add a review with a photo, and show a 'Reserved for X' timer for urgency.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1625234699974242304","source_name":null,"brand":null},{"slug":"cart-popup-within-thumb-reach-green-messaging-savings","url":"https://liftarchive.com/test/cart-popup-within-thumb-reach-green-messaging-savings/","markdown_url":null,"title":"Cart popup within thumb reach with green messaging, savings and shipping","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Popups & email capture","Cart drawers & slide carts","Layout, fonts & visual design"],"element_slugs":["shipping-messaging","payment-icons","pricing-discounts","popups","cart-drawer","layout-design"],"change":"Place the cart popup where the thumb reaches easily on mobile, use positive green messaging, show payment methods, highlighted savings and shipping info.","control":null,"variant":null,"summary":"Place the cart popup where the thumb reaches easily on mobile, use positive green messaging, show payment methods, highlighted savings and shipping info.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1625234678121926656","source_name":null,"brand":null},{"slug":"pdp-above-fold-simpler-buy-widget-badge-highlighted","url":"https://liftarchive.com/test/pdp-above-fold-simpler-buy-widget-badge-highlighted/","markdown_url":null,"title":"PDP above the fold: simpler buy widget, badge, highlighted savings, stars","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Hero & above-the-fold section","Pricing, discounts & savings display"],"element_slugs":["reviews","hero","pricing-discounts"],"change":"Puplabs concept: make the buy widget easier to use, add a social-proof badge and star ratings, and highlight savings.","control":null,"variant":null,"summary":"Puplabs concept: make the buy widget easier to use, add a social-proof badge and star ratings, and highlight savings.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1625234658232528896","source_name":null,"brand":null},{"slug":"test-listicle-quiz-traffic-specific-landing-pages","url":"https://liftarchive.com/test/test-listicle-quiz-traffic-specific-landing-pages/","markdown_url":null,"title":"Test listicle, quiz and traffic-specific landing pages","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Ad-to-page message match","Product finder quizzes"],"element_slugs":["advertorials-listicles","ad-match","quiz-finder"],"change":"Run three landing page types against your standard page: a listicle, a quiz, and a page tailored to the traffic source.","control":null,"variant":null,"summary":"Run three landing page types against your standard page: a listicle, a quiz, and a page tailored to the traffic source.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1624109724525527040","source_name":null,"brand":null},{"slug":"pdp-clearer-variant-selector-social-proof-payment-icons","url":"https://liftarchive.com/test/pdp-clearer-variant-selector-social-proof-payment-icons/","markdown_url":null,"title":"PDP: clearer variant selector, social proof, payment icons that don't look like CTAs","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Headlines, product titles & copy","Payment icons, express checkout & BNPL","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["social-proof","headlines-copy","payment-icons","variant-selector","layout-design"],"change":"Headphone brand concept: optimise the variant selector, add social proof, restyle payment icons so they don't look like buttons, improve visual hierarchy and add a benefit-focused description.","control":null,"variant":null,"summary":"Headphone brand concept: optimise the variant selector, add social proof, restyle payment icons so they don't look like buttons, improve visual hierarchy and add a benefit-focused description.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-02-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1623747343534395394","source_name":null,"brand":null},{"slug":"supplement-funnel-authority-q-advertorial-then-no-nav","url":"https://liftarchive.com/test/supplement-funnel-authority-q-advertorial-then-no-nav/","markdown_url":null,"title":"Supplement funnel: authority Q&A advertorial, then a no-nav offer page","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Money-back guarantee & returns","Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Product images & gallery","FAQ sections","Product cards & quick add","Navigation & mega menus","Advertorials, listicles & presell pages","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","social-proof","guarantee","pricing-discounts","subscriptions","product-images","faq","product-cards","menu","advertorials-listicles","how-it-works-results"],"change":"From the L'EvateYou breakdown: send cold supplement traffic to a Q&A-style advertorial with an authority figure that handles objections, reveal a 'claim special offer' button after the pitch, then land on a no-navbar offer page with a clear CTA, price and savings per serving, and subscribe option. His suggested fixes: benefits as an icon grid, highlight 2-3 benefits per ingredient, reviews with photos and total count, guarantee higher up, and a second product section at the bottom.","control":null,"variant":null,"summary":"From the L'EvateYou breakdown: send cold supplement traffic to a Q&A-style advertorial with an authority figure that handles objections, reveal a 'claim special offer' button after the pitch, then land on a no-navbar offer page with a clear CTA, price and savings per serving, and subscribe option. His suggested fixes: benefits as an icon grid, highlight 2-3 benefits per ingredient, reviews with photos and total count, guarantee higher up, and a second product section at the bottom.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"claim","date":"2023-02-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1622660174245924865","source_name":null,"brand":null},{"slug":"add-founder-section","url":"https://liftarchive.com/test/add-founder-section/","markdown_url":null,"title":"Add a founder section","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Founder & brand story"],"element_slugs":["founder-story"],"change":"Show a founder section to prove you're a real company/brand, not a faceless dropshipper.","control":null,"variant":null,"summary":"Show a founder section to prove you're a real company/brand, not a faceless dropshipper.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1617986889541382144","source_name":null,"brand":null},{"slug":"comparison-chart-vs-top-2-3-alternatives-solution","url":"https://liftarchive.com/test/comparison-chart-vs-top-2-3-alternatives-solution/","markdown_url":null,"title":"Comparison chart vs your top 2-3 alternatives for solution-aware visitors","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"For brand/solution-aware traffic, compare against the top 2-3 alternatives, built around the most common problems people have with them and how your product solves each.","control":null,"variant":null,"summary":"For brand/solution-aware traffic, compare against the top 2-3 alternatives, built around the most common problems people have with them and how your product solves each.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-24","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1617986875175890945","source_name":null,"brand":null},{"slug":"use-illustrations-visualise-concepts-or-user-flow","url":"https://liftarchive.com/test/use-illustrations-visualise-concepts-or-user-flow/","markdown_url":null,"title":"Use illustrations to visualise concepts or the user flow","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Visualise abstract concepts with images/illustrations, e.g. Memberstack shows the flow from home to sign-up to member area.","control":null,"variant":null,"summary":"Visualise abstract concepts with images/illustrations, e.g. Memberstack shows the flow from home to sign-up to member area.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-06","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1611463887580459008","source_name":null,"brand":null},{"slug":"place-headlines-ctas-along-top-left-bottom-right","url":"https://liftarchive.com/test/place-headlines-ctas-along-top-left-bottom-right/","markdown_url":null,"title":"Place headlines and CTAs along the top-left to bottom-right attention path","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Attention usually goes top left, middle, bottom right; put headlines and CTAs in those areas.","control":null,"variant":null,"summary":"Attention usually goes top left, middle, bottom right; put headlines and CTAs in those areas.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1610739122137862145","source_name":null,"brand":null},{"slug":"headline-paints-desired-result-personal-cta","url":"https://liftarchive.com/test/headline-paints-desired-result-personal-cta/","markdown_url":null,"title":"Headline that paints the desired result with a personal CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["headlines-copy","cta-button"],"change":"Example from a dating signup: 'From single to soulmate' paints the future result, 'deeply matched' feels personal, and the CTA is specific ('Find my matches').","control":null,"variant":null,"summary":"Example from a dating signup: 'From single to soulmate' paints the future result, 'deeply matched' feels personal, and the CTA is specific ('Find my matches').","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1610014342459817984","source_name":null,"brand":null},{"slug":"cart-popup-great-choice-savings-item-count-shipping","url":"https://liftarchive.com/test/cart-popup-great-choice-savings-item-count-shipping/","markdown_url":null,"title":"Cart popup: 'Great choice!', savings, item count, shipping price, payment icons","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Popups & email capture","Cart drawers & slide carts"],"element_slugs":["shipping-messaging","free-shipping-threshold","payment-icons","pricing-discounts","popups","cart-drawer"],"change":"To cut ATC-to-checkout drop-off, give the cart popup everything needed to feel comfortable: positive affirmation, savings again, number of items, shipping price and payment methods.","control":null,"variant":null,"summary":"To cut ATC-to-checkout drop-off, give the cart popup everything needed to feel comfortable: positive affirmation, savings again, number of items, shipping price and payment methods.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1609976859198095360","source_name":null,"brand":null},{"slug":"pdp-header-clearer-discount-breadcrumbs-shipping-payment-quote","url":"https://liftarchive.com/test/pdp-header-clearer-discount-breadcrumbs-shipping-payment-quote/","markdown_url":null,"title":"PDP header: clearer discount, breadcrumbs, shipping/payment, quote, set value","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Shipping & delivery messaging","Payment icons, express checkout & BNPL","Pricing, discounts & savings display","Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["reviews","shipping-messaging","payment-icons","pricing-discounts","menu","layout-design"],"change":"Optimise font sizes, make price/discount more obvious, add breadcrumbs back to the collection, shipping info and payment methods, a review quote, accordions showing the items in the set and their combined value, and an exclusive offer to lift AOV.","control":null,"variant":null,"summary":"Optimise font sizes, make price/discount more obvious, add breadcrumbs back to the collection, shipping info and payment methods, a review quote, accordions showing the items in the set and their combined value, and an exclusive offer to lift AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1609976810682609665","source_name":null,"brand":null},{"slug":"insert-money-back-guarantee-band-different-background","url":"https://liftarchive.com/test/insert-money-back-guarantee-band-different-background/","markdown_url":null,"title":"Insert a money-back guarantee band with a different background","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Money-back guarantee & returns","Layout, fonts & visual design"],"element_slugs":["social-proof","guarantee","layout-design"],"change":"Break up the page flow with a section of store benefits, guarantees or social proof; they used a Money Back Guarantee section on a contrasting background.","control":null,"variant":null,"summary":"Break up the page flow with a section of store benefits, guarantees or social proof; they used a Money Back Guarantee section on a contrasting background.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1609976774213120000","source_name":null,"brand":null},{"slug":"collection-2-column-wide-bestseller-card-badge-most","url":"https://liftarchive.com/test/collection-2-column-wide-bestseller-card-badge-most/","markdown_url":null,"title":"Collection: 2-column-wide bestseller card with badge, most expensive first","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["urgency-offers","pricing-discounts","product-cards"],"change":"Highlight the bestseller by making its card span 2 columns with badges, add direct CTAs, show sale prices, and price-anchor by showing the most expensive product first.","control":null,"variant":null,"summary":"Highlight the bestseller by making its card span 2 columns with badges, add direct CTAs, show sale prices, and price-anchor by showing the most expensive product first.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1609976748372037632","source_name":null,"brand":null},{"slug":"collection-header-sale-banner-sticky-nav-bigger-text","url":"https://liftarchive.com/test/collection-header-sale-banner-sticky-nav-bigger-text/","markdown_url":null,"title":"Collection header: sale banner, sticky nav, bigger text, products moved up","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Sales, urgency & limited-time offers","Navigation & mega menus","Layout, fonts & visual design","Collection banners & headers"],"element_slugs":["urgency-offers","menu","layout-design","collection-banner"],"change":"For collections that get most traffic: increase font size and add text shadow for readability, add an announcement banner for sales, make the nav sticky for cart/home access, and move products higher.","control":null,"variant":null,"summary":"For collections that get most traffic: increase font size and add text shadow for readability, add an announcement banner for sales, make the nav sticky for cart/home access, and move products higher.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2023-01-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1609976688791937024","source_name":null,"brand":null},{"slug":"cart-gamified-progress-bar-total-savings-shipping-price","url":"https://liftarchive.com/test/cart-gamified-progress-bar-total-savings-shipping-price/","markdown_url":null,"title":"Cart: gamified progress bar, total savings, shipping price, ordered payment icons","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["shipping-messaging","free-shipping-threshold","payment-icons","pricing-discounts"],"change":"Use a progress bar (free shipping from X, gift from Y), show total savings and shipping price, highlight the most-used payment methods in order, and offer a discount code field.","control":null,"variant":null,"summary":"Use a progress bar (free shipping from X, gift from Y), show total savings and shipping price, highlight the most-used payment methods in order, and offer a discount code field.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1603129040465891328","source_name":null,"brand":null},{"slug":"post-atc-upsell-popup-great-choice-complete-set","url":"https://liftarchive.com/test/post-atc-upsell-popup-great-choice-complete-set/","markdown_url":null,"title":"Post-ATC upsell popup: 'Great choice!', complete the set, savings shown","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Pricing, discounts & savings display","Popups & email capture","Cart drawers & slide carts"],"element_slugs":["upsells","pricing-discounts","popups","cart-drawer"],"change":"After add to cart, show an upsell that reaffirms the decision ('Great choice!'), makes it easy to add products that complete the set with savings per product, plus a direct go-to-cart option.","control":null,"variant":null,"summary":"After add to cart, show an upsell that reaffirms the decision ('Great choice!'), makes it easy to add products that complete the set with savings per product, plus a direct go-to-cart option.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1603129025953554433","source_name":null,"brand":null},{"slug":"add-ctas-plus-payment-icons-proof-image-text","url":"https://liftarchive.com/test/add-ctas-plus-payment-icons-proof-image-text/","markdown_url":null,"title":"Add CTAs (plus payment icons and proof) to image/text benefit sections","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","USP bars & benefit icons","Add-to-cart & CTA buttons","Payment icons, express checkout & BNPL","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["social-proof","usp-bar","cta-button","payment-icons","product-images","how-it-works-results"],"change":"Put a CTA on each image/text benefit section so people can act right after reading a benefit that applies to them; add payment methods and social proof there too.","control":null,"variant":null,"summary":"Put a CTA on each image/text benefit section so people can act right after reading a benefit that applies to them; add payment methods and social proof there too.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1603129008039682049","source_name":null,"brand":null},{"slug":"pdp-header-tighter-spacing-stock-notice-payment-icons","url":"https://liftarchive.com/test/pdp-header-tighter-spacing-stock-notice-payment-icons/","markdown_url":null,"title":"PDP header: tighter spacing, stock notice, payment icons, green-check benefits","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Low-stock & scarcity messaging","Sales, urgency & limited-time offers","Hero & above-the-fold section","Payment icons, express checkout & BNPL","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["usp-bar","scarcity","urgency-offers","hero","payment-icons","variant-selector","layout-design"],"change":"HyperX concept: reduce padding so ATC and variant selector show above the fold, add a stock notice for urgency, payment methods, and product benefits with green checkmarks.","control":null,"variant":null,"summary":"HyperX concept: reduce padding so ATC and variant selector show above the fold, add a stock notice for urgency, payment methods, and product benefits with green checkmarks.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-14","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1603128984425795585","source_name":null,"brand":null},{"slug":"show-amazon-style-delivery-date-range-pdp","url":"https://liftarchive.com/test/show-amazon-style-delivery-date-range-pdp/","markdown_url":null,"title":"Show an Amazon-style delivery date range on the PDP","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Make shipping expectations clear on the product page with an estimated delivery date range, which adds trust.","control":null,"variant":null,"summary":"Make shipping expectations clear on the product page with an estimated delivery date range, which adds trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-13","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1602766570198949888","source_name":null,"brand":null},{"slug":"add-shoppable-ugc-video-widget-site","url":"https://liftarchive.com/test/add-shoppable-ugc-video-widget-site/","markdown_url":null,"title":"Add a shoppable UGC video widget to the site","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Reuse paid UGC on the site with a video widget (e.g. Videowise) to showcase your best content.","control":null,"variant":null,"summary":"Reuse paid UGC on the site with a video widget (e.g. Videowise) to showcase your best content.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-12","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1602366443978461218","source_name":null,"brand":null},{"slug":"show-guarantee-warranty-collection-page-too","url":"https://liftarchive.com/test/show-guarantee-warranty-collection-page-too/","markdown_url":null,"title":"Show the guarantee/warranty on the collection page too","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"If you offer a unique guarantee or warranty, show it on collection pages, not only the PDP.","control":null,"variant":null,"summary":"If you offer a unique guarantee or warranty, show it on collection pages, not only the PDP.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1601679594834169858","source_name":null,"brand":null},{"slug":"add-3-4-reason-benefits-section-collection-page","url":"https://liftarchive.com/test/add-3-4-reason-benefits-section-collection-page/","markdown_url":null,"title":"Add a 3-4 reason benefits section to the collection page","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["usp-bar","product-images","how-it-works-results"],"change":"Show 3-4 reasons to buy from the brand (what makes it unique, what the experience is like) using icon, heading, paragraph and image.","control":null,"variant":null,"summary":"Show 3-4 reasons to buy from the brand (what makes it unique, what the experience is like) using icon, heading, paragraph and image.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1601679558733807617","source_name":null,"brand":null},{"slug":"show-reviews-ugc-collection-pages","url":"https://liftarchive.com/test/show-reviews-ugc-collection-pages/","markdown_url":null,"title":"Show reviews and UGC on collection pages","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Social proof, authority & press","UGC & product video"],"element_slugs":["reviews","social-proof","ugc-video"],"change":"Most brands keep reviews on the PDP/homepage; add a reviews section (and UGC if you have it) to collection pages for social proof.","control":null,"variant":null,"summary":"Most brands keep reviews on the PDP/homepage; add a reviews section (and UGC if you have it) to collection pages for social proof.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1601679511539417088","source_name":null,"brand":null},{"slug":"collection-page-value-prop-header-current-sale-discount","url":"https://liftarchive.com/test/collection-page-value-prop-header-current-sale-discount/","markdown_url":null,"title":"Collection page value-prop header with current sale and discount info","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Sales, urgency & limited-time offers","Pricing, discounts & savings display","Product images & gallery","Collection banners & headers"],"element_slugs":["urgency-offers","pricing-discounts","product-images","collection-banner"],"change":"Add a header to the collection page that shows the current sale, a high-end photo with the product, and extra info on discounts.","control":null,"variant":null,"summary":"Add a header to the collection page that shows the current sale, a high-end photo with the product, and extra info on discounts.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-12-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1601679478832254978","source_name":null,"brand":null},{"slug":"cart-thresholds-free-shipping-50-mystery-gift-100","url":"https://liftarchive.com/test/cart-thresholds-free-shipping-50-mystery-gift-100/","markdown_url":null,"title":"Cart thresholds: free shipping from $50, mystery gift from $100","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Free gifts & gift with purchase"],"element_slugs":["shipping-messaging","free-shipping-threshold","free-gift"],"change":"Add tiered cart thresholds for Q4, e.g. free shipping from $50 and a mystery gift from $100, to raise AOV.","control":null,"variant":null,"summary":"Add tiered cart thresholds for Q4, e.g. free shipping from $50 and a mystery gift from $100, to raise AOV.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-11-05","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1588995829355859968","source_name":null,"brand":null},{"slug":"emphasise-3-x-bundle-custom-bundle-selector","url":"https://liftarchive.com/test/emphasise-3-x-bundle-custom-bundle-selector/","markdown_url":"https://liftarchive.com/test/emphasise-3-x-bundle-custom-bundle-selector/index.md","title":"PDP with custom 3-for-X bundle selector: +43.75% revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Layout, fonts & visual design"],"element_slugs":["bundles","layout-design"],"change":"Emphasise the '3 for X' bundle with a custom bundle selector","control":"The client's old product page. Its layout was not shown, and the post implies the 3-for-X bundle got less emphasis.","variant":"An optimised product page with a custom bundle selector that gives more weight to the 3-for-X bundle. Other page changes were not described.","summary":"A redesigned product page that put the 3-for-X bundle front and centre with a custom bundle selector raised revenue per session by 43.75%. Kasper Dolk ran this test for a client. Revenue per session went from $1.12 to $1.61 across about 21,000 sessions.","result":{"headline":"Revenue per session +43.75%","metrics":["Revenue per session rose from $1.12 to $1.61, a 43.75% lift.","Experiment revenue was $16,623.10 for the new page versus $11,947.42 for the old one.","Traffic was close to even: 10,342 sessions on the new page and 10,623 on the original.","Conversion rate, average order value and statistical confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"before-after","date":"2022-11-03","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1588271054614499328","source_name":null,"brand":null},{"slug":"compact-cart-sticky-checkout-button-no-top-nav","url":"https://liftarchive.com/test/compact-cart-sticky-checkout-button-no-top-nav/","markdown_url":null,"title":"Compact cart with sticky checkout button and no top nav","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Headlines, product titles & copy","Sticky add-to-cart bars","Navigation & mega menus","Layout, fonts & visual design","Live chat & contact options"],"element_slugs":["guarantee","shipping-messaging","headlines-copy","sticky-atc","menu","layout-design","live-chat-support"],"change":"The old cart pushed the checkout button far below the fold. Make the cart compact, remove top navigation, make the checkout button sticky, add shipping info, benefit/description dropdowns, and accordions for shipping, live chat and guarantee.","control":null,"variant":null,"summary":"The old cart pushed the checkout button far below the fold. Make the cart compact, remove top navigation, make the checkout button sticky, add shipping info, benefit/description dropdowns, and accordions for shipping, live chat and guarantee.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1583135057018880003","source_name":null,"brand":null},{"slug":"collection-topic-filters-sleep-focus-mood-2x2-grid","url":"https://liftarchive.com/test/collection-topic-filters-sleep-focus-mood-2x2-grid/","markdown_url":null,"title":"Collection: topic filters (sleep, focus, mood) and a 2x2 grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Variant, size & option selectors","Product cards & quick add","Filters, sorting & site search"],"element_slugs":["product-images","variant-selector","product-cards","filters-search"],"change":"Guide people to the right product fast: add topic filters for the most-searched needs, use a 2x2 grid to fit more products per viewport (imagery matters less than for clothing), fix sizing, and add an announcement banner with store benefits.","control":null,"variant":null,"summary":"Guide people to the right product fast: add topic filters for the most-searched needs, use a 2x2 grid to fit more products per viewport (imagery matters less than for clothing), fix sizing, and add an announcement banner with store benefits.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1583135025217667077","source_name":null,"brand":null},{"slug":"pdp-benefit-subheading-feature-icons-3-benefits-recommended","url":"https://liftarchive.com/test/pdp-benefit-subheading-feature-icons-3-benefits-recommended/","markdown_url":null,"title":"PDP: benefit subheading, feature icons, 3 benefits, 'Recommended by doctors'","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press","USP bars & benefit icons","Headlines, product titles & copy","Variant, size & option selectors"],"element_slugs":["reviews","social-proof","usp-bar","headlines-copy","variant-selector"],"change":"Thorne concept: fix sizing so benefits are visible without hunting, add a benefit-focused subheading, icons for key features, 'Recommended by doctors' social proof, a clear list of 3 benefits and a featured review describing the result the customer wanted.","control":null,"variant":null,"summary":"Thorne concept: fix sizing so benefits are visible without hunting, add a benefit-focused subheading, icons for key features, 'Recommended by doctors' social proof, a clear list of 3 benefits and a featured review describing the result the customer wanted.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1583134991722029057","source_name":null,"brand":null},{"slug":"offer-2-3-price-options-instead-single-price","url":"https://liftarchive.com/test/offer-2-3-price-options-instead-single-price/","markdown_url":null,"title":"Offer 2-3 price options instead of a single price","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"With one price people decide whether to buy; with 2-3 options they skip that and decide which option is best for them.","control":null,"variant":null,"summary":"With one price people decide whether to buy; with 2-3 options they skip that and decide which option is best for them.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-19","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1582820138272772096","source_name":null,"brand":null},{"slug":"break-long-copy-very-short-lines","url":"https://liftarchive.com/test/break-long-copy-very-short-lines/","markdown_url":null,"title":"Break long copy into very short lines","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"When long copy is needed to convince, break it up with lots of line breaks so it doesn't read as a wall of text.","control":null,"variant":null,"summary":"When long copy is needed to convince, break it up with lots of line breaks so it doesn't read as a wall of text.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1582057629412515850","source_name":null,"brand":null},{"slug":"summarise-info-bullet-lists-green-checkmarks","url":"https://liftarchive.com/test/summarise-info-bullet-lists-green-checkmarks/","markdown_url":null,"title":"Summarise info in bullet lists with green checkmarks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Turn information into easy-to-digest bullet points and checklists; green checkmark icons add a sense of trust.","control":null,"variant":null,"summary":"Turn information into easy-to-digest bullet points and checklists; green checkmark icons add a sense of trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1582057616909295618","source_name":null,"brand":null},{"slug":"cart-page-15-min-reserved-timer-free-shipping","url":"https://liftarchive.com/test/cart-page-15-min-reserved-timer-free-shipping/","markdown_url":null,"title":"Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Social proof, authority & press","Shipping & delivery messaging","Countdown timers","Payment icons, express checkout & BNPL","Pricing, discounts & savings display"],"element_slugs":["reviews","social-proof","shipping-messaging","countdown-timer","payment-icons","pricing-discounts"],"change":"Reduce ATC-to-checkout drop-off by showing the cart is reserved for 15 minutes, stating shipping is free, adding social proof to reassure, a discount code field and payment methods for trust.","control":null,"variant":null,"summary":"Reduce ATC-to-checkout drop-off by showing the cart is reserved for 15 minutes, stating shipping is free, adding social proof to reassure, a discount code field and payment methods for trust.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1579883409391833088","source_name":null,"brand":null},{"slug":"mobile-menu-grouped-sub-collections-best-collection-tiles","url":"https://liftarchive.com/test/mobile-menu-grouped-sub-collections-best-collection-tiles/","markdown_url":null,"title":"Mobile menu with grouped sub-collections, best-collection tiles and Shop Now CTA","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Add-to-cart & CTA buttons","Product images & gallery","Navigation & mega menus","Benefit, problem, how-it-works & results sections"],"element_slugs":["cta-button","product-images","menu","how-it-works-results"],"change":"Before/after of a mobile menu: a plain centered link list was replaced by a left-aligned menu with sub-collections in a highlighted block, image tiles for best collections and a sticky yellow 'Shop Now' button. Test it to steer menu users straight into top collections.","control":null,"variant":null,"summary":"Before/after of a mobile menu: a plain centered link list was replaced by a left-aligned menu with sub-collections in a highlighted block, image tiles for best collections and a sticky yellow 'Shop Now' button. Test it to steer menu users straight into top collections.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1579883381214494720","source_name":null,"brand":null},{"slug":"shorten-pdp-media-slider-show-swipeable","url":"https://liftarchive.com/test/shorten-pdp-media-slider-show-swipeable/","markdown_url":null,"title":"Shorten the PDP media slider and show it's swipeable","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["reviews","pricing-discounts","product-images"],"change":"The slider took nearly the whole viewport; make it shorter with slides peeking left and right so it reads as scrollable, add star ratings and make pricing very clear.","control":null,"variant":null,"summary":"The slider took nearly the whole viewport; make it shorter with slides peeking left and right so it reads as scrollable, add star ratings and make pricing very clear.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1579883352399572992","source_name":null,"brand":null},{"slug":"collection-ig-story-style-collection-nav-plus-stock","url":"https://liftarchive.com/test/collection-ig-story-style-collection-nav-plus-stock/","markdown_url":null,"title":"Collection: IG-story style collection nav plus stock info and stars","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Low-stock & scarcity messaging","Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["reviews","scarcity","filters-search","menu"],"change":"Sheat concept for the main traffic page: clean up the collection, add Instagram-story style navigation between collections, and show stock info and review stars on cards.","control":null,"variant":null,"summary":"Sheat concept for the main traffic page: clean up the collection, add Instagram-story style navigation between collections, and show stock info and review stars on cards.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-10-11","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1579883318115729408","source_name":null,"brand":null},{"slug":"replace-fancy-confusing-hero-clear-simple-one","url":"https://liftarchive.com/test/replace-fancy-confusing-hero-clear-simple-one/","markdown_url":null,"title":"Replace a fancy, confusing hero with a clear, simple one","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section"],"element_slugs":["hero"],"change":"The hero section is the most important part of any page; don't make it confusing or too fancy. He shows two landing pages from the same company as an example.","control":null,"variant":null,"summary":"The hero section is the most important part of any page; don't make it confusing or too fancy. He shows two landing pages from the same company as an example.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-09-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1574447475733065728","source_name":null,"brand":null},{"slug":"turn-dead-clicks-info-popup-free-shipping-text","url":"https://liftarchive.com/test/turn-dead-clicks-info-popup-free-shipping-text/","markdown_url":null,"title":"Turn dead clicks into info: popup on 'Free Shipping' text","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Money-back guarantee & returns","Shipping & delivery messaging","Popups & email capture"],"element_slugs":["guarantee","shipping-messaging","popups"],"change":"Use heatmaps to find non-clickable elements people click; e.g. many clicked 'Free Shipping' text, so make it open a popup with shipping/returns info.","control":null,"variant":null,"summary":"Use heatmaps to find non-clickable elements people click; e.g. many clicked 'Free Shipping' text, so make it open a popup with shipping/returns info.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-09-23","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1573310226903666688","source_name":null,"brand":null},{"slug":"steer-attention-size-contrast-faces-directional-cues","url":"https://liftarchive.com/test/steer-attention-size-contrast-faces-directional-cues/","markdown_url":null,"title":"Steer attention with size contrast, faces and directional cues","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Use the attention levers he lists: size contrast so key elements stand out, photos of people, pattern-breaking elements, and directional cues pointing toward what you want people to look at or click.","control":null,"variant":null,"summary":"Use the attention levers he lists: size contrast so key elements stand out, photos of people, pattern-breaking elements, and directional cues pointing toward what you want people to look at or click.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-09-18","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1571552467497943041","source_name":null,"brand":null},{"slug":"pdp-hero-review-clear-what-store-benefits-above","url":"https://liftarchive.com/test/pdp-hero-review-clear-what-store-benefits-above/","markdown_url":null,"title":"PDP hero: review, clear what it is, store benefits above ATC, compact selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Money-back guarantee & returns","Shipping & delivery messaging","Hero & above-the-fold section","Headlines, product titles & copy","Payment icons, express checkout & BNPL","Announcement bars","Layout, fonts & visual design"],"element_slugs":["reviews","guarantee","shipping-messaging","hero","headlines-copy","payment-icons","announcement-bar","layout-design"],"change":"Club 9 Sleep concept: the ATC wasn't visible right away, so add a review with a benefit-focused title for instant proof, explain what the product is and why it's special, put store benefits above the ATC, make the selector compact, show shipping info and payment methods in one viewport, use accordions for longer info (shipping, guarantee), and add an announcement bar with positive messaging.","control":null,"variant":null,"summary":"Club 9 Sleep concept: the ATC wasn't visible right away, so add a review with a benefit-focused title for instant proof, explain what the product is and why it's special, put store benefits above the ATC, make the selector compact, show shipping info and payment methods in one viewport, use accordions for longer info (shipping, guarantee), and add an announcement bar with positive messaging.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-17","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1559951535781470208","source_name":null,"brand":null},{"slug":"make-pdp-copy-scannable-short-paragraphs-highlights-bullets","url":"https://liftarchive.com/test/make-pdp-copy-scannable-short-paragraphs-highlights-bullets/","markdown_url":null,"title":"Make PDP copy scannable: short paragraphs, highlights, bullets","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"People scan, so keep paragraphs to 3-4 lines max, use arrows/marker highlights on key info, and summarise benefits in bullet points.","control":null,"variant":null,"summary":"People scan, so keep paragraphs to 3-4 lines max, use arrows/marker highlights on key info, and summarise benefits in bullet points.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-10","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1557452991350771712","source_name":null,"brand":null},{"slug":"pdp-redesign-brand-colors-benefit-under-title-subscription","url":"https://liftarchive.com/test/pdp-redesign-brand-colors-benefit-under-title-subscription/","markdown_url":null,"title":"PDP redesign: brand colors, benefit under title, subscription-first selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","USP bars & benefit icons","Shipping & delivery messaging","Headlines, product titles & copy","Subscriptions & subscribe-and-save","Product images & gallery","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["reviews","usp-bar","shipping-messaging","headlines-copy","subscriptions","product-images","variant-selector","layout-design"],"change":"Fullsend PDP concept: apply brand color and fonts, add a benefit line under the product title, redesign the variant selector to push the subscription option, and put stock/shipping info right under the ATC. Also suggested: review stars, audience-specific copy ('detoxify your liver after boozing') and lifestyle photos.","control":null,"variant":null,"summary":"Fullsend PDP concept: apply brand color and fonts, add a benefit line under the product title, redesign the variant selector to push the subscription option, and put stock/shipping info right under the ATC. Also suggested: review stars, audience-specific copy ('detoxify your liver after boozing') and lifestyle photos.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-09","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1557055437450530817","source_name":null,"brand":null},{"slug":"fit-atc-top-benefits-shipping-social-proof-above","url":"https://liftarchive.com/test/fit-atc-top-benefits-shipping-social-proof-above/","markdown_url":null,"title":"Fit ATC, top benefits, shipping and social proof above the fold","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Shipping & delivery messaging","Hero & above-the-fold section"],"element_slugs":["social-proof","shipping-messaging","hero"],"change":"Most time on page is above the fold, so push the ATC above it, make the 3-4 main benefits clear without scrolling, show shipping time/cost, and add social proof in the slider/header.","control":null,"variant":null,"summary":"Most time on page is above the fold, so push the ATC above it, make the 3-4 main benefits clear without scrolling, show shipping time/cost, and add social proof in the slider/header.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-08","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1556690468481613824","source_name":null,"brand":null},{"slug":"add-collection-filters-built-shopper-criteria","url":"https://liftarchive.com/test/add-collection-filters-built-shopper-criteria/","markdown_url":null,"title":"Add collection filters built on shopper criteria","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"For stores with more than one SKU, add filters on the collection page based on the criteria users care about for that product type (e.g. storage, color, size).","control":null,"variant":null,"summary":"For stores with more than one SKU, add filters on the collection page based on the criteria users care about for that product type (e.g. storage, color, size).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1554516139463454721","source_name":null,"brand":null},{"slug":"add-badges-few-standout-products-collection-grid","url":"https://liftarchive.com/test/add-badges-few-standout-products-collection-grid/","markdown_url":null,"title":"Add badges to a few standout products in the collection grid","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Use badges to highlight the best options in the collection so people can choose without clicking through each PDP; don't badge everything or they lose their worth.","control":null,"variant":null,"summary":"Use badges to highlight the best options in the collection so people can choose without clicking through each PDP; don't badge everything or they lose their worth.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-08-02","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1554467160864755722","source_name":null,"brand":null},{"slug":"add-cart-threshold-incentives-raise-aov","url":"https://liftarchive.com/test/add-cart-threshold-incentives-raise-aov/","markdown_url":null,"title":"Add cart threshold incentives to raise AOV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Test cart thresholds (free shipping, gifts) to raise AOV without hurting conversion much; try several offers and make it easy to add extra products from the cart (he mentions HypeCart as a no-code option).","control":null,"variant":null,"summary":"Test cart thresholds (free shipping, gifts) to raise AOV without hurting conversion much; try several offers and make it easy to add extra products from the cart (he mentions HypeCart as a no-code option).","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1553066589158658049","source_name":null,"brand":null},{"slug":"lp-review-section-benefit-headlines-author-name-location","url":"https://liftarchive.com/test/lp-review-section-benefit-headlines-author-name-location/","markdown_url":null,"title":"LP review section with benefit headlines, author name + location","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["reviews","headlines-copy"],"change":"Use a section headline that identifies with the audience, show reviewer name and location, give each review a benefit-focused headline, and add a CTA back to the product section.","control":null,"variant":null,"summary":"Use a section headline that identifies with the audience, show reviewer name and location, give each review a benefit-focused headline, and add a CTA back to the product section.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-26","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1551930439740309506","source_name":null,"brand":null},{"slug":"lp-hero-emotive-headline-review-stars-ugc-collage","url":"https://liftarchive.com/test/lp-hero-emotive-headline-review-stars-ugc-collage/","markdown_url":null,"title":"LP hero: emotive headline, review stars, UGC collage and a unique CTA","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","UGC & product video","Hero & above-the-fold section","Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["reviews","ugc-video","hero","headlines-copy","cta-button"],"change":"Test a landing page top section with a headline that sells the desired state or triggers the pain, review stars, a UGC collage/slider and a non-generic CTA.","control":null,"variant":null,"summary":"Test a landing page top section with a headline that sells the desired state or triggers the pain, review stars, a UGC collage/slider and a non-generic CTA.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-21","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1550130268664578049","source_name":null,"brand":null},{"slug":"build-separate-landing-pages-cold-warm-hot-traffic","url":"https://liftarchive.com/test/build-separate-landing-pages-cold-warm-hot-traffic/","markdown_url":null,"title":"Build separate landing pages for cold, warm and hot traffic","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","UGC & product video","Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging","Advertorials, listicles & presell pages","Ad-to-page message match"],"element_slugs":["reviews","social-proof","ugc-video","guarantee","trust-badges","shipping-messaging","advertorials-listicles","ad-match"],"change":"Instead of one page for all traffic, test funnel-stage pages: listicles for cold traffic (e.g. '4 reasons busy people are switching to X'), PDP/collection pages with heavy social proof (reviews, UGC, trust badges) for warm, and a community/reviews page with shipping info, guarantees and an easy buy option for hot traffic. He says this helped 20+ brands reduce CAC.","control":null,"variant":null,"summary":"Instead of one page for all traffic, test funnel-stage pages: listicles for cold traffic (e.g. '4 reasons busy people are switching to X'), PDP/collection pages with heavy social proof (reviews, UGC, trust badges) for warm, and a community/reviews page with shipping info, guarantees and an easy buy option for hot traffic. He says this helped 20+ brands reduce CAC.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1549805100650008576","source_name":null,"brand":null},{"slug":"add-progress-bar-milestones-cart","url":"https://liftarchive.com/test/add-progress-bar-milestones-cart/","markdown_url":null,"title":"Add a progress bar with milestones to the cart","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price","Free gifts & gift with purchase","Cart drawers & slide carts"],"element_slugs":["shipping-messaging","free-shipping-threshold","free-gift","cart-drawer"],"change":"Show a progress bar in the cart/side cart with milestones (e.g. free shipping at $40, free gift at $60) to gamify spending more.","control":null,"variant":null,"summary":"Show a progress bar in the cart/side cart with milestones (e.g. free shipping at $40, free gift at $60) to gamify spending more.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-20","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1549756047950196738","source_name":null,"brand":null},{"slug":"add-bestsellers-block-nav-bar","url":"https://liftarchive.com/test/add-bestsellers-block-nav-bar/","markdown_url":null,"title":"Add a Bestsellers block to the nav bar","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Research the bestselling products/collections and give them their own block in the navigation for easier access and higher CVR.","control":null,"variant":null,"summary":"Research the bestselling products/collections and give them their own block in the navigation for easier access and higher CVR.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-07-15","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1547993158427877377","source_name":null,"brand":null},{"slug":"add-comparison-table-against-competitors","url":"https://liftarchive.com/test/add-comparison-table-against-competitors/","markdown_url":null,"title":"Add a comparison table against competitors","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"If you have competitors, show a comparison table on the page so shoppers don't leave the site to work out the differences themselves.","control":null,"variant":null,"summary":"If you have competitors, show a comparison table on the page so shoppers don't leave the site to work out the differences themselves.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-06-22","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1539658235803598851","source_name":null,"brand":null},{"slug":"disable-atc-mark-sold-out-variants-selector","url":"https://liftarchive.com/test/disable-atc-mark-sold-out-variants-selector/","markdown_url":null,"title":"Disable the ATC and mark sold-out variants in the selector","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Variant, size & option selectors"],"element_slugs":["scarcity","variant-selector"],"change":"Show unavailability right away: disable the Add to Cart button and flag out-of-stock options in the variant selector so people don't find out at checkout.","control":null,"variant":null,"summary":"Show unavailability right away: disable the Add to Cart button and flag out-of-stock options in the variant selector so people don't find out at checkout.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-06-04","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1533135252767375360","source_name":null,"brand":null},{"slug":"make-secondary-cta-buy-now-outlined-button","url":"https://liftarchive.com/test/make-secondary-cta-buy-now-outlined-button/","markdown_url":null,"title":"Make the secondary CTA (e.g. Buy Now) an outlined button","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"With two CTAs like Add to Cart and Buy Now, style the less important one as an outline so focus goes to the primary action.","control":null,"variant":null,"summary":"With two CTAs like Add to Cart and Buy Now, style the less important one as an outline so focus goes to the primary action.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-05-30","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1531323319504424961","source_name":null,"brand":null},{"slug":"remove-social-media-links-footer","url":"https://liftarchive.com/test/remove-social-media-links-footer/","markdown_url":null,"title":"Remove social media links from the footer","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Drop Instagram and other social icons from the footer, because a click opens the app and the shopper is distracted and gone.","control":null,"variant":null,"summary":"Drop Instagram and other social icons from the footer, because a click opens the app and the shopper is distracted and gone.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-05-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1530960931282243584","source_name":null,"brand":null},{"slug":"long-form-lp-flow-header-why-featured-review","url":"https://liftarchive.com/test/long-form-lp-flow-header-why-featured-review/","markdown_url":"https://liftarchive.com/test/long-form-lp-flow-header-why-featured-review/index.md","title":"Long-form 8-section landing page: conversion rate 0.97% to 3.49%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Reviews & star ratings","Social proof, authority & press","Shipping & delivery messaging","Comparison charts & tables","Headlines, product titles & copy","Payment icons, express checkout & BNPL","Product images & gallery","Navigation & mega menus","Benefit, problem, how-it-works & results sections"],"element_slugs":["reviews","social-proof","shipping-messaging","comparison-chart","headlines-copy","payment-icons","product-images","menu","how-it-works-results"],"change":"Long-form LP flow: header, why, featured review, offer, reviews, how, comparison","control":"The previous landing page. Its layout was not shown.","variant":"A long-form page in 8 sections: a header matched to the traffic source, a benefit-led why section, a featured review or press block with faces and country, an offer section with shipping, benefits and payment methods, photo reviews with a CTA back to the offer, how it works, an honest comparison, and a footer without social links.","summary":"Rebuilding a landing page into an 8-section long-form flow took conversion rate from 0.97% to 3.49%, the 259.7% lift Kasper Dolk reported. They did this for a client and say it came with no extra ad spend. The figures are a before/after comparison on small numbers, not a split test.","result":{"headline":"+259.7% revenue (2.5x), no extra marketing spend","metrics":["Conversion rate went from 0.97% to 3.49%. That is the 259.7% increase shown in the screenshot.","Add-to-cart rate went from 3.66% to 8.34%, and reached-checkout rate from 1.25% to 4.48%.","The counts are small: 21 converted sessions before versus 28 after.","The post calls it a revenue increase, but the screenshot shows conversion rate. Revenue figures were not shown."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":"2022-05-29","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1530946137443553280","source_name":null,"brand":null},{"slug":"answer-shipping-cost-shipping-time-payment-methods-right","url":"https://liftarchive.com/test/answer-shipping-cost-shipping-time-payment-methods-right/","markdown_url":null,"title":"Answer shipping cost, shipping time and payment methods right under the ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Payment icons, express checkout & BNPL"],"element_slugs":["shipping-messaging","payment-icons"],"change":"Put shipping cost, delivery time and accepted payment methods directly below the Add to Cart button to handle the objections buyers have at that moment.","control":null,"variant":null,"summary":"Put shipping cost, delivery time and accepted payment methods directly below the Add to Cart button to handle the objections buyers have at that moment.","result":null,"direction":"idea","metric":null,"quantified":false,"evidence":"idea","date":"2022-05-27","credited_to":{"name":"Kasper Dolk","url":"https://liftarchive.com/practitioners/kasper_dolk/","kind":"person"},"source_url":"https://x.com/kasper_dolk/status/1530168206794424326","source_name":null,"brand":null},{"slug":"site-wide-cro-program-rest","url":"https://liftarchive.com/test/site-wide-cro-program-rest/","markdown_url":"https://liftarchive.com/test/site-wide-cro-program-rest/index.md","title":"Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand: +$356,617/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Upsells & cross-sells","USP bars & benefit icons","Reviews & star ratings"],"element_slugs":["upsells","usp-bar","reviews"],"change":"Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand","control":null,"variant":null,"summary":"Conversionwise ran an ongoing CRO program for Rest, a cooling bedding brand. They reported $356,617 in added monthly revenue and $3.30 more revenue per session.","result":{"headline":"+$356,617/month","metrics":["+$356,617 monthly revenue","+$3.30 revenue per session"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/356617-monthly-revenue-growth-for-sleep-brand-using-cro","source_name":null,"brand":"Rest"},{"slug":"collection-page-cro-program-cooking-guild","url":"https://liftarchive.com/test/collection-page-cro-program-cooking-guild/","markdown_url":"https://liftarchive.com/test/collection-page-cro-program-cooking-guild/index.md","title":"Ongoing CRO program on navigation, bundles and product pages for a knife brand: +$471,162/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Free gifts & gift with purchase","Reviews & star ratings"],"element_slugs":["announcement-bar","free-gift","reviews"],"change":"Ongoing CRO program on navigation, bundles and product pages for a knife brand","control":null,"variant":null,"summary":"Conversionwise ran an ongoing CRO program for The Cooking Guild, a kitchen knife brand. They reported $471,162 in added monthly revenue and a 70% cut in collection page drop-off.","result":{"headline":"+$471,162/month","metrics":["+$471,162 monthly revenue","-70% collection page drop-off"]},"direction":"won","metric":"revenue","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/471162-monthly-revenue-surge-for-cookware-brand-with-cro-2","source_name":null,"brand":"The Cooking Guild"},{"slug":"mobile-product-page-redesign-free-soul","url":"https://liftarchive.com/test/mobile-product-page-redesign-free-soul/","markdown_url":"https://liftarchive.com/test/mobile-product-page-redesign-free-soul/index.md","title":"Mobile product page, copy and cart subscription fixes for a women's supplement brand: +50% mobile conversion r","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Headlines, product titles & copy","Subscriptions & subscribe-and-save"],"element_slugs":["layout-design","headlines-copy","subscriptions"],"change":"Mobile product page, copy and cart subscription fixes for a women's supplement brand","control":null,"variant":null,"summary":"Conversionwise ran ongoing CRO for Free Soul, a UK women's health supplement brand. They reported a 50% rise in mobile conversion rate, 30% higher revenue per visitor and 25% higher AOV.","result":{"headline":"+50% mobile conversion rate","metrics":["+50% mobile conversion rate","+30% revenue per visitor","+25% average order value"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/50-increase-in-mobile-conversions-for-free-soul","source_name":null,"brand":"Free Soul"},{"slug":"mobile-cart-homepage-cro-nutripaw","url":"https://liftarchive.com/test/mobile-cart-homepage-cro-nutripaw/","markdown_url":"https://liftarchive.com/test/mobile-cart-homepage-cro-nutripaw/index.md","title":"Mobile, cart USP and homepage banner changes for a pet nutrition brand: +$77,703/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons","Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["usp-bar","hero","layout-design"],"change":"Mobile, cart USP and homepage banner changes for a pet nutrition brand","control":null,"variant":null,"summary":"Conversionwise ran ongoing CRO for NutriPaw, a premium pet nutrition brand. They reported $77,703 in added monthly revenue.","result":{"headline":"+$77,703/month","metrics":["+$77,703 monthly revenue"]},"direction":"won","metric":"revenue","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/77703-revenue-boost-for-premium-pet-nutrition-brand-nutripaw","source_name":null,"brand":"NutriPaw"},{"slug":"collection-pricing-cart-tests-vortex-air","url":"https://liftarchive.com/test/collection-pricing-cart-tests-vortex-air/","markdown_url":"https://liftarchive.com/test/collection-pricing-cart-tests-vortex-air/index.md","title":"Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand: +30% add-to-cart rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product cards & quick add","Bundles & quantity breaks","Cart drawers & slide carts"],"element_slugs":["product-cards","bundles","cart-drawer"],"change":"Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand","control":null,"variant":null,"summary":"Conversionwise ran one-at-a-time tests for Vortex Air, a UK bladeless fan and heater brand. They reported a 30% year-on-year rise in add-to-cart rate and 32% more completed checkouts.","result":{"headline":"+30% add-to-cart rate","metrics":["+30% add-to-cart rate (7.65%), year on year","+32% checkout completion, year on year","+8% conversion rate (2.49%), year on year","-51% returns"]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/ab-testing-lifts-add-to-cart-rate-30-percent-for-vortex-air","source_name":null,"brand":"Vortex Air"},{"slug":"mega-menu-landing-page-cro-boom","url":"https://liftarchive.com/test/mega-menu-landing-page-cro-boom/","markdown_url":"https://liftarchive.com/test/mega-menu-landing-page-cro-boom/index.md","title":"Mega menu, landing page, product page and cart changes for a pro-age makeup brand: +$3.3M projected annual rev","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Social proof, authority & press","Trust badges & security seals"],"element_slugs":["menu","social-proof","trust-badges"],"change":"Mega menu, landing page, product page and cart changes for a pro-age makeup brand","control":null,"variant":null,"summary":"Conversionwise ran a full-funnel CRO program for BOOM by Cindy Joseph, a pro-age makeup and skincare brand. They reported a projected $3,296,000 in added annual revenue and 32% more revenue per session from the mega menu work.","result":{"headline":"+$3.3M projected annual revenue","metrics":["+$3,296,000 projected annual revenue","+32% revenue per session (mega menu)","+25% PDP click-through rate (landing pages)"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/boombycindyjoseph","source_name":null,"brand":"BOOM by Cindy Joseph"},{"slug":"landing-page-redesign-purau","url":"https://liftarchive.com/test/landing-page-redesign-purau/","markdown_url":"https://liftarchive.com/test/landing-page-redesign-purau/index.md","title":"New landing pages with targeted headlines, reviews and CTAs for a gut-health brand: Conversion rate 2% to 7%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Reviews & star ratings","Add-to-cart & CTA buttons"],"element_slugs":["headlines-copy","reviews","cta-button"],"change":"New landing pages with targeted headlines, reviews and CTAs for a gut-health brand","control":null,"variant":null,"summary":"Conversionwise built new landing pages for PuraU, an acne and gut-health supplement brand. They reported conversion rate rising from 2% to 7%.","result":{"headline":"Conversion rate 2% to 7%","metrics":["Conversion rate from 2% to 7% (+250%)"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/boosting-conversion-rate-from-2-to-7-for-purau","source_name":null,"brand":"PuraU"},{"slug":"cart-drawer-redesign-artuvate","url":"https://liftarchive.com/test/cart-drawer-redesign-artuvate/","markdown_url":"https://liftarchive.com/test/cart-drawer-redesign-artuvate/index.md","title":"Cart drawer rebuild without countdown timer for a pain relief device brand: +6.58% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Countdown timers","Free shipping thresholds & shipping price"],"element_slugs":["cart-drawer","countdown-timer","free-shipping-threshold"],"change":"Cart drawer rebuild without countdown timer for a pain relief device brand","control":null,"variant":null,"summary":"Conversionwise tested a rebuilt cart drawer for ARTUVATE, an at-home pain relief device brand. They reported a 6.58% conversion rate lift and 2.59% lower cart abandonment in a 13-day test.","result":{"headline":"+6.58% conversion rate","metrics":["+6.58% conversion rate (97.3% confidence)","-2.59% cart abandonment (98.5% confidence)","+6.66% revenue per visitor (91.4% confidence)","+6.62% profit per visitor, est. +$33,843/month"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/cart-drawer-redesign-lifts-conversion-rate-for-artuvate","source_name":null,"brand":"ARTUVATE"},{"slug":"mega-menu-free-gift-thresholds-sullen","url":"https://liftarchive.com/test/mega-menu-free-gift-thresholds-sullen/","markdown_url":"https://liftarchive.com/test/mega-menu-free-gift-thresholds-sullen/index.md","title":"Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand: +$337,203/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Filters, sorting & site search","Free gifts & gift with purchase"],"element_slugs":["menu","filters-search","free-gift"],"change":"Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand","control":null,"variant":null,"summary":"Conversionwise ran ongoing CRO for Sullen Art Co., a tattoo-inspired clothing brand. They reported $337,203 in added monthly revenue.","result":{"headline":"+$337,203/month","metrics":["+$337,203 monthly revenue"]},"direction":"won","metric":"revenue","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/cro-generate-294258-monthly-revenue-increase-for-clothing-brand","source_name":null,"brand":"Sullen Art Co."},{"slug":"mega-menu-hero-rewards-overtone","url":"https://liftarchive.com/test/mega-menu-hero-rewards-overtone/","markdown_url":"https://liftarchive.com/test/mega-menu-hero-rewards-overtone/index.md","title":"Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand: +$135,482/month proje","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Hero & above-the-fold section","Free gifts & gift with purchase"],"element_slugs":["menu","hero","free-gift"],"change":"Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand","control":null,"variant":null,"summary":"Conversionwise ran ongoing CRO for oVertone, a color-depositing hair conditioner brand. They reported a projected $135,482 in added monthly revenue and $2.39 more revenue per session.","result":{"headline":"+$135,482/month projected","metrics":["+$135,482 projected monthly revenue","+$2.39 revenue per session"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/cro-initiatives-garner-135482-monthly-revenue-increase","source_name":null,"brand":"oVertone"},{"slug":"live-chat-removal-landing-pages-orthoflexx","url":"https://liftarchive.com/test/live-chat-removal-landing-pages-orthoflexx/","markdown_url":"https://liftarchive.com/test/live-chat-removal-landing-pages-orthoflexx/index.md","title":"Live chat removal, messaging, UX and new landing pages tested for an insole brand: +$1.2M annual revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Live chat & contact options","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["live-chat-support","headlines-copy","layout-design"],"change":"Live chat removal, messaging, UX and new landing pages tested for an insole brand","control":null,"variant":null,"summary":"Conversionwise ran an A/B test program for OrthoFlexx, an orthopedic insole brand. They reported $1.2M in added annual revenue, a 17% conversion lift and 26% higher revenue per visitor.","result":{"headline":"+$1.2M annual revenue","metrics":["+$1.2M annual revenue (about $100K/month)","+17% conversion rate (3.06%)","+26% revenue per visitor ($3.90)","+1.9% average order value"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/cro-programme-adds-1-2m-in-annual-revenue-for-orthoflexx","source_name":null,"brand":"OrthoFlexx"},{"slug":"quick-add-collection-pdp-checkout-gfuel","url":"https://liftarchive.com/test/quick-add-collection-pdp-checkout-gfuel/","markdown_url":"https://liftarchive.com/test/quick-add-collection-pdp-checkout-gfuel/index.md","title":"Quick add-to-cart, PDP content and checkout badges for an energy drink brand: +$286,348/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product cards & quick add","Social proof, authority & press","Trust badges & security seals"],"element_slugs":["product-cards","social-proof","trust-badges"],"change":"Quick add-to-cart, PDP content and checkout badges for an energy drink brand","control":null,"variant":null,"summary":"Conversionwise ran ongoing CRO for G FUEL, an esports energy drink brand. They reported $286,348 in added monthly revenue.","result":{"headline":"+$286,348/month","metrics":["+$286,348 monthly revenue"]},"direction":"won","metric":"revenue","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/gfuel-monthly-revenue-case-study","source_name":null,"brand":"G FUEL"},{"slug":"homepage-redesign-ridge-products","url":"https://liftarchive.com/test/homepage-redesign-ridge-products/","markdown_url":"https://liftarchive.com/test/homepage-redesign-ridge-products/index.md","title":"Homepage rebuild with new hero, USP bar and reviews for a welding lens brand: +9.71% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","USP bars & benefit icons","Social proof, authority & press"],"element_slugs":["hero","usp-bar","social-proof"],"change":"Homepage rebuild with new hero, USP bar and reviews for a welding lens brand","control":null,"variant":null,"summary":"Conversionwise rebuilt the homepage for Ridge Products Welding, a welding lens and hood brand. They reported 9.71% higher revenue per visitor and 8.30% higher AOV.","result":{"headline":"+9.71% revenue per visitor","metrics":["+9.71% revenue per visitor ($11.45 to $12.56)","+8.30% AOV ($168.07 to $182.02)","+1.30% conversion rate (6.81% to 6.90%)","Est. +$63,240 annual revenue"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/homepage-redesign-lifts-revenue-per-visitor-for-ridge-products","source_name":null,"brand":"Ridge Products Welding"},{"slug":"mobile-landing-page-redesign-goodlife","url":"https://liftarchive.com/test/mobile-landing-page-redesign-goodlife/","markdown_url":"https://liftarchive.com/test/mobile-landing-page-redesign-goodlife/index.md","title":"Mobile-first entry landing pages with simple form and trust proof for a prize draw brand: Mobile conversion 2%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Add-to-cart & CTA buttons","Social proof, authority & press"],"element_slugs":["layout-design","cta-button","social-proof"],"change":"Mobile-first entry landing pages with simple form and trust proof for a prize draw brand","control":null,"variant":null,"summary":"Conversionwise built mobile-first landing pages for Goodlife Competitions, a luxury prize draw brand. They reported mobile conversion rising from 2% to 4.5%.","result":{"headline":"Mobile conversion 2% to 4.5%","metrics":["Mobile conversion rate from 2% to 4.5% (+125%)"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/how-we-achieved-a-125-increase-in-mobile-conversion-rate-for-good-life","source_name":null,"brand":"Goodlife Competitions"},{"slug":"landing-page-bundles-urgency-petsmont","url":"https://liftarchive.com/test/landing-page-bundles-urgency-petsmont/","markdown_url":"https://liftarchive.com/test/landing-page-bundles-urgency-petsmont/index.md","title":"New landing pages with reviews, bundles and urgency for an organic pet care brand: +33% average order value","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Bundles & quantity breaks","Sales, urgency & limited-time offers","Reviews & star ratings"],"element_slugs":["bundles","urgency-offers","reviews"],"change":"New landing pages with reviews, bundles and urgency for an organic pet care brand","control":null,"variant":null,"summary":"Conversionwise built new landing pages for Petsmont, an organic pet supplement and skincare brand. They reported 33% higher AOV and a 30% conversion rate lift.","result":{"headline":"+33% average order value","metrics":["+33% AOV ($45 to $60+)","+30% conversion rate","+25% revenue per visitor"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/how-we-boosted-petsmonts-conversion-rate-by-30-and-their-aov-by-33","source_name":null,"brand":"Petsmont"},{"slug":"funnel-product-page-redesign-noobru","url":"https://liftarchive.com/test/funnel-product-page-redesign-noobru/","markdown_url":"https://liftarchive.com/test/funnel-product-page-redesign-noobru/index.md","title":"Funnel and product page redesign with 3-step buy flow for a brain drink brand: +40% funnel conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Social proof, authority & press","Checkout steps, fields & flow"],"element_slugs":["layout-design","social-proof","checkout-flow"],"change":"Funnel and product page redesign with 3-step buy flow for a brain drink brand","control":null,"variant":null,"summary":"Conversionwise redesigned the sales funnel and product pages for Noobru, a brain supplement drink brand. They reported a 40% lift in funnel conversion rate.","result":{"headline":"+40% funnel conversion rate","metrics":["+40% funnel conversion rate"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/how-we-increased-funnel-conversion-rate-by-40-for-a-brain-supplement-drinks-brand","source_name":null,"brand":"Noobru"},{"slug":"landing-page-overhaul-hyper-creative","url":"https://liftarchive.com/test/landing-page-overhaul-hyper-creative/","markdown_url":"https://liftarchive.com/test/landing-page-overhaul-hyper-creative/index.md","title":"Landing page overhaul with ordering steps and client proof for a print brand: Conversion rate 1.6% to 9.52%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections","Social proof, authority & press","Layout, fonts & visual design"],"element_slugs":["how-it-works-results","social-proof","layout-design"],"change":"Landing page overhaul with ordering steps and client proof for a print brand","control":null,"variant":null,"summary":"Conversionwise rebuilt the landing pages for Hyper Creative, a UK office branding and print company. They reported conversion rate rising from 1.6% to 9.52%.","result":{"headline":"Conversion rate 1.6% to 9.52%","metrics":["Conversion rate from 1.6% to 9.52%"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/hyper-creative-conversion-rate-case-study","source_name":null,"brand":"Hyper Creative"},{"slug":"comparison-chart-landing-page-sketchwow","url":"https://liftarchive.com/test/comparison-chart-landing-page-sketchwow/","markdown_url":"https://liftarchive.com/test/comparison-chart-landing-page-sketchwow/index.md","title":"Competitor comparison table and benefit-led copy tested on a diagram software landing page: +$156,000/month","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Comparison charts & tables","Headlines, product titles & copy"],"element_slugs":["comparison-chart","headlines-copy"],"change":"Competitor comparison table and benefit-led copy tested on a diagram software landing page","control":null,"variant":null,"summary":"Conversionwise ran a series of landing page A/B tests for SketchWow, a hand-drawn diagram app. They reported $156,000 in added monthly revenue across winners, with the comparison table test adding $15,600 a month.","result":{"headline":"+$156,000/month","metrics":["+$156,000 monthly revenue across all winning tests","+$15,600/month from the comparison test","+12% conversion rate, comparison test","+15% revenue per visitor, comparison test"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/landing-page-testing-adds-156000-in-monthly-revenue-for-sketchwow","source_name":null,"brand":"SketchWow"},{"slug":"landing-page-redesign-lets-explore","url":"https://liftarchive.com/test/landing-page-redesign-lets-explore/","markdown_url":"https://liftarchive.com/test/landing-page-redesign-lets-explore/index.md","title":"New landing pages with previews and package pricing for a VR/AR learning brand: +$100,000/month","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Product images & gallery","Benefit, problem, how-it-works & results sections","Pricing, discounts & savings display"],"element_slugs":["product-images","how-it-works-results","pricing-discounts"],"change":"New landing pages with previews and package pricing for a VR/AR learning brand","control":null,"variant":null,"summary":"Conversionwise built new landing pages for Let's Explore, a VR and AR learning products brand. They reported over $100,000 in added revenue in the first month, plus 25% higher conversion and 20% higher AOV.","result":{"headline":"+$100,000/month","metrics":["+$100,000+ monthly revenue (first month)","+25% conversion rate","+20% AOV"]},"direction":"won","metric":"average order value","quantified":true,"evidence":"case-study","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/landing-pages-drive-100000-in-additional-monthly-revenue-for-lets-explore","source_name":null,"brand":"Let's Explore"},{"slug":"popup-removal-product-page-litehouse","url":"https://liftarchive.com/test/popup-removal-product-page-litehouse/","markdown_url":"https://liftarchive.com/test/popup-removal-product-page-litehouse/index.md","title":"Removing an email popup from a top product page for a solar lighting brand: +$36,721/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Removing an email popup from a top product page for a solar lighting brand","control":null,"variant":null,"summary":"Conversionwise tested removing the email signup popup from the top product page of Litehouse, an outdoor solar lighting brand. They reported $36,721 in added monthly revenue and a 9.80% conversion lift.","result":{"headline":"+$36,721/month","metrics":["+$36,721 monthly revenue (93.1% confidence)","+9.80% conversion rate","+7.46% revenue per user"]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/removing-one-popup-adds-36000-in-monthly-revenue-for-litehouse","source_name":null,"brand":"Litehouse"},{"slug":"subscription-only-product-page-kittyspout","url":"https://liftarchive.com/test/subscription-only-product-page-kittyspout/","markdown_url":"https://liftarchive.com/test/subscription-only-product-page-kittyspout/index.md","title":"Subscription-only product page with free gifts for a cat fountain brand: +6.84% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Free gifts & gift with purchase","Pricing, discounts & savings display"],"element_slugs":["subscriptions","free-gift","pricing-discounts"],"change":"Subscription-only product page with free gifts for a cat fountain brand","control":null,"variant":null,"summary":"Conversionwise tested a subscription-only product page against the one-time purchase page for KittySpout, a cat water fountain brand. They reported a 6.84% conversion lift and $12,000 in first-month subscription revenue.","result":{"headline":"+6.84% conversion rate","metrics":["+6.84% conversion rate vs one-time purchase page","+$12,000 subscription revenue in first month"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/subscription-product-page-lifts-conversion-rate-for-kittyspout","source_name":null,"brand":"KittySpout"},{"slug":"theme-test-homepage-collections-bld-bro","url":"https://liftarchive.com/test/theme-test-homepage-collections-bld-bro/","markdown_url":"https://liftarchive.com/test/theme-test-homepage-collections-bld-bro/index.md","title":"Full theme test of homepage, collections, menu and subscriptions for a skincare brand: +£281,417 annual revenu","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Navigation & mega menus","Subscriptions & subscribe-and-save"],"element_slugs":["layout-design","menu","subscriptions"],"change":"Full theme test of homepage, collections, menu and subscriptions for a skincare brand","control":null,"variant":null,"summary":"Conversionwise tested a full new theme against the live site for BLD BRO, a skincare brand for bald heads. They reported £281,417 in added annual revenue and a 28% rise in subscription take rate.","result":{"headline":"+£281,417 annual revenue","metrics":["+£281,417 annual revenue (about £23,451/month, 94% confidence)","+28% subscription take rate","+5.6% conversion rate (6.90% to 7.29%)","-10% abandoned cart (33% to 30%)"]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://conversionwise.com/case-studies/theme-test-adds-281000-in-annual-revenue-for-bld-bro","source_name":null,"brand":"BLD BRO"},{"slug":"supplement-brand-pdp-image-thumbnails","url":"https://liftarchive.com/test/supplement-brand-pdp-image-thumbnails/","markdown_url":"https://liftarchive.com/test/supplement-brand-pdp-image-thumbnails/index.md","title":"Thumbnail strip on mobile product gallery: +1.71% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Thumbnail strip on mobile product gallery","control":"The mobile product page showed one main image with no visible thumbnails. Session recordings suggested many shoppers did not realise there were more photos to see.","variant":"A strip of thumbnail images was added to the product gallery, so shoppers could see at a glance how many photos there were and tap straight to one.","summary":"Adding a row of image thumbnails to the mobile product gallery lifted conversion rate by 1.71%. Blend Commerce ran this two-week A/B test for a supplements brand. Add-to-cart and checkout visits also rose, and the thumbnails were kept.","result":{"headline":"+1.71% conversion rate","metrics":["Conversion rate: +1.71%. A small but real gain for a low-effort design change.","Add to cart: +2.5%. More shoppers moved from browsing to adding the product.","Checkout visits: +3.44%. The lift carried through the funnel rather than stopping at the cart.","Confidence level and sample size were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/1-increase-in-conversion-rate-1","source_name":"Blend Commerce A/B test","brand":null},{"slug":"pertronix-mobile-sticky-atc","url":"https://liftarchive.com/test/pertronix-mobile-sticky-atc/","markdown_url":"https://liftarchive.com/test/pertronix-mobile-sticky-atc/index.md","title":"Sticky add-to-cart bar on mobile: +10% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart bar on mobile","control":"The mobile product page had the add-to-cart button only near the top. Shoppers who scrolled down to read reviews had to scroll back up to buy.","variant":"A sticky add-to-cart bar stayed on screen as shoppers scrolled, with a second button to view product details.","summary":"A sticky add-to-cart bar on PerTronix mobile product pages showed a 10% conversion rate lift, but the result was not statistically significant, so we treat it as inconclusive. Blend Commerce ran the A/B test for the automotive parts brand. Add-to-cart rate also fell 20%, which pulls in the opposite direction.","result":{"headline":"+10% conversion, not significant","metrics":["Conversion rate: +10%, but not statistically significant. Blend reported the trend held over an extended test period.","Add-to-cart rate: -20%. Fewer shoppers added items, which is a negative signal.","Cart clicks: +5%. Slightly more visits to the cart.","Bounce rate: -3%. A small improvement in shoppers leaving straight away.","Inconclusive overall: the headline lift could be noise, and the metrics disagree with each other."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/10-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"sports-nutrition-autoship-info-open-default","url":"https://liftarchive.com/test/sports-nutrition-autoship-info-open-default/","markdown_url":"https://liftarchive.com/test/sports-nutrition-autoship-info-open-default/index.md","title":"Subscription details open by default: +104% auto-ship selection","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"Subscription details open by default","control":"The product page only showed subscription details after a shopper picked the auto-ship option. Anyone who stayed on one-time purchase never saw the benefits.","variant":"The winning variant opened the auto-ship details by default and added clearer wording on why subscribing pays off. A second variant opened the details by default without the new copy.","summary":"Showing auto-ship details open by default, with clearer copy on the benefits of subscribing, lifted auto-ship selection by 104%. Blend Commerce ran this A/B/C test for a sports nutrition brand. Conversion rate rose 8.39%, though add-to-cart rate dipped slightly.","result":{"headline":"+104% auto-ship selection","metrics":["Auto-ship selection: +104%. Roughly twice as many shoppers chose the subscription.","Conversion rate: +8.39%. The change did not cost one-time sales overall.","Average order value for returning visitors: +33.39%. Blend's write-up also describes this figure as revenue per visitor, so treat the exact label with care.","Add-to-cart rate: a slight drop (size not shared). Worth watching, though orders still rose.","The open-by-default variant without new copy also beat the original, but by less."]},"direction":"won","metric":"auto-ship selection","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/104-increase-in-auto-ship-selection","source_name":"Blend Commerce A/B test","brand":null},{"slug":"apparel-brand-simplified-mobile-menu","url":"https://liftarchive.com/test/apparel-brand-simplified-mobile-menu/","markdown_url":"https://liftarchive.com/test/apparel-brand-simplified-mobile-menu/index.md","title":"Simplified mobile menu: +11.11% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Simplified mobile menu","control":"The mobile menu was long, with many overlapping sections such as 'Last Chance' and 'Activewear' sitting side by side.","variant":"The menu was rebuilt around broad product categories, kept separate from themed collections. Subcategories moved into filters on collection pages, and gift cards and the wishlist became easier to find. This version used no images.","summary":"A streamlined mobile menu built on broad categories raised revenue per visitor by 11.11% for an apparel brand. Blend Commerce ran this A/B/C/D test. Conversion rate rose 3.62% and average order value 8%.","result":{"headline":"+11.11% revenue per visitor","metrics":["Revenue per visitor: +11.11%. The main win.","Conversion rate: +3.62%. More visitors placed an order.","Average order value: +8%. Orders were also larger.","Menu engagement: +5270%, as reported by Blend. A figure this large likely reflects a very low baseline, so read it as a direction, not a size.","Two image-based menu versions also beat the original, but by less than the plain version."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/11-11-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":null},{"slug":"sports-nutrition-popular-badge-subscription-frequency","url":"https://liftarchive.com/test/sports-nutrition-popular-badge-subscription-frequency/","markdown_url":"https://liftarchive.com/test/sports-nutrition-popular-badge-subscription-frequency/index.md","title":"'Popular' badge on 4-week delivery option: +14.81% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bestseller badges & product labels","Subscriptions & subscribe-and-save"],"element_slugs":["badges-labels","subscriptions"],"change":"'Popular' badge on 4-week delivery option","control":"The product page listed subscription delivery frequencies with no badges or guidance on which to pick.","variant":"A 'Popular' badge sat next to the 4-week option, which 12 months of subscription data showed was the most chosen. A second variant put a 'Recommended' badge on the 6-week option instead.","summary":"Adding a 'Popular' badge to the 4-week subscription delivery option raised conversion rate by 14.81%. Blend Commerce ran this A/B/C test for a sports nutrition brand on its highest-traffic product page. A 'Recommended' badge on the 6-week option had only a marginal effect.","result":{"headline":"+14.81% conversion rate","metrics":["Conversion rate: +14.81% for the 'Popular' badge.","Revenue per visitor: +28.95%. A larger gain than conversion alone.","Auto-ship selection: +42.98%. Many more shoppers chose to subscribe.","Checkout visits: +21.56%.","The 'Recommended' badge on 6-week delivery had only a marginal impact."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/14-81-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"sports-nutrition-brand-value-props-below-atc","url":"https://liftarchive.com/test/sports-nutrition-brand-value-props-below-atc/","markdown_url":"https://liftarchive.com/test/sports-nutrition-brand-value-props-below-atc/index.md","title":"Brand value props below add to cart: +149.71% conversion (UK)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Brand value props below add to cart","control":"Product pages had no value propositions below the add-to-cart button.","variant":"Brand-based points, such as product testing and quality assurance, appeared below the add-to-cart button on every product page. A second variant used product-benefit points instead, such as workout performance.","summary":"Brand-based value points placed below the add-to-cart button lifted conversion rate by 149.71% on a sports nutrition brand's UK site. Blend Commerce ran this two-week A/B/C test on both the UK and Ireland sites. The Ireland site did worse with the change and kept the original page.","result":{"headline":"+149.71% conversion (UK)","metrics":["UK conversion rate, brand-based points: +149.71%. The winning variant.","UK conversion rate, product-based points: +66.47%. Also well above the original.","Ireland site: performed worse with the value points and reverted to the original. The size of the drop was not shared.","A lift this large usually points to a small sample, so treat the exact figure with caution."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/149-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"jacksons-pdp-accordion-info","url":"https://liftarchive.com/test/jacksons-pdp-accordion-info/","markdown_url":"https://liftarchive.com/test/jacksons-pdp-accordion-info/index.md","title":"Product info grouped in an accordion: +15.21% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Product info grouped in an accordion","control":"Product information was spread across a large section of the product page, so shoppers had to scroll through it to find specific details.","variant":"The same information was grouped into a single accordion menu, with each topic in its own expandable section.","summary":"Grouping product information into an organised accordion lifted conversion rate by 15.21% on Jackson's product pages. Blend Commerce ran this A/B test for the snack food brand. Checkout visits rose 7.33% and add-to-cart clicks 6%.","result":{"headline":"+15.21% conversion rate","metrics":["Conversion rate: +15.21%.","Checkout visits: +7.33%.","Add-to-cart clicks: +6%.","Average session duration: +22%. Shoppers spent longer on site, which here went along with more orders."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/15-21-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"aeromotive-pdp-return-warranty-messaging","url":"https://liftarchive.com/test/aeromotive-pdp-return-warranty-messaging/","markdown_url":"https://liftarchive.com/test/aeromotive-pdp-return-warranty-messaging/index.md","title":"Return policy and warranty below add to cart: +17.26% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Return policy and warranty below add to cart","control":"Product pages had no return or warranty information near the add-to-cart button. Shoppers were searching for support contacts to find these basics.","variant":"The 90-day return policy and 1-year warranty appeared just below the add-to-cart button. A second variant showed only the 90-day return policy.","summary":"Showing a 90-day return policy and a 1-year warranty below the add-to-cart button raised average order value by 17.26% for Aeromotive. Blend Commerce ran this A/B/C test for the automotive parts brand. A version showing only the return policy cut conversion by 16%.","result":{"headline":"+17.26% AOV","metrics":["Average order value: +17.26% with both returns and warranty shown.","Conversion rate: +4.5%.","Cart completion rate: +5%.","Returns-only variant: add-to-cart clicks rose 16.43%, but conversion fell 16% and cart completion fell 19%. A clear loss."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/17-26-increase-in-average-order-value","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"sports-drink-brand-exposed-mobile-search","url":"https://liftarchive.com/test/sports-drink-brand-exposed-mobile-search/","markdown_url":"https://liftarchive.com/test/sports-drink-brand-exposed-mobile-search/index.md","title":"Search bar shown in the mobile header: +17.45% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Search bar shown in the mobile header","control":"The mobile header hid search behind a small icon. Shoppers had to tap it before they could type a query.","variant":"The search bar was shown open in the mobile header, ready to type into on every page.","summary":"Replacing the mobile search icon with a visible search bar lifted ecommerce conversion rate by 17.45%. Blend Commerce ran this A/B test for a sports drinks brand over 33 days. More shoppers viewed search results and clicked 'Add to Bag'.","result":{"headline":"+17.45% conversion rate","metrics":["Ecommerce conversion rate: +17.45%. This is the headline win.","Search result views: +16.86%. More people used search once it was in plain sight.","'Add to Bag' clicks: +8.63%. The extra searches turned into more products being added."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/17-45-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"sports-nutrition-price-per-dose","url":"https://liftarchive.com/test/sports-nutrition-price-per-dose/","markdown_url":"https://liftarchive.com/test/sports-nutrition-price-per-dose/index.md","title":"Price per dose shown next to pack price: +17.76% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Price per dose shown next to pack price","control":"Product pages showed only the total price of the pack.","variant":"Product pages showed the pack price plus a unit price, such as price per dose, capsule, bar or pack, depending on the product.","summary":"Showing the price per dose, capsule or bar next to the total pack price lifted revenue per visitor by 17.76%. Blend Commerce ran this two-week A/B test for a sports nutrition brand it has worked with for several years. Conversion rate, add-to-cart clicks and subscription clicks also rose.","result":{"headline":"+17.76% revenue per visitor","metrics":["Revenue per visitor: +17.76%. This is the headline win.","Conversion rate: +3.40%. More visitors bought.","Add-to-cart clicks: +23%. The unit price made more people start a purchase.","Subscription CTA clicks: +5.81%. More shoppers chose the subscription option."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/17-76-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":null},{"slug":"jacksons-atc-button-colour","url":"https://liftarchive.com/test/jacksons-atc-button-colour/","markdown_url":"https://liftarchive.com/test/jacksons-atc-button-colour/index.md","title":"Distinct Add to Cart button colour: +18.40% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Distinct Add to Cart button colour","control":"Every button on the product page (Add to Cart, Rewards, Chat and Keep Me Updated) used the same colour and weight.","variant":"The Add to Cart button got a distinct colour, marking it as the main action on the page.","summary":"Giving the Add to Cart button its own colour, so it stood apart from other buttons, lifted conversion rate by 18.40% for snack brand Jackson's. Blend Commerce ran the A/B test after an audit of the product pages. Jackson's kept the new button permanently.","result":{"headline":"+18.40% conversion rate","metrics":["Conversion rate: +18.40%. This is the headline win.","Add-to-cart clicks: +8.14% overall.","New visitors: +66% add-to-cart clicks, +5% conversion rate, +10% average order value and +16.40% average purchase revenue per user."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/18-40-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"goat-milk-stuff-pdp-tabs","url":"https://liftarchive.com/test/goat-milk-stuff-pdp-tabs/","markdown_url":"https://liftarchive.com/test/goat-milk-stuff-pdp-tabs/index.md","title":"Tabbed product details on PDP: +18.73% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Tabbed product details on PDP","control":"The product page showed a block of ingredients copy before an accordion of product information.","variant":"The winning version showed description, size and ingredients as tabs. A second variant used a plain accordion instead.","summary":"Putting description, size and ingredients into tabs lifted revenue per visitor by 18.73% for Goat Milk Stuff. Blend Commerce ran this three-week A/B/C test, which also tried a plain accordion. The lift is promising but reached only around 70-80% significance, below the usual 95% bar.","result":{"headline":"+18.73% revenue per visitor","metrics":["Revenue per visitor: +18.73% for the tabbed layout.","Conversion rate: +11.17%.","New visitors: +23.56% revenue per visitor. Returning visitors: +13.19% add-to-cart rate.","Significance was around 70-80%, so treat these as a likely direction, not a proven result."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/18-73-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Goat Milk Stuff"},{"slug":"azuna-exposed-mobile-search","url":"https://liftarchive.com/test/azuna-exposed-mobile-search/","markdown_url":"https://liftarchive.com/test/azuna-exposed-mobile-search/index.md","title":"Visible search bar on mobile: +2.67% profit per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Visible search bar on mobile","control":"The mobile header showed only a search icon.","variant":"The mobile header showed a full search bar, ready for typing.","summary":"Showing a full search bar in the mobile header, instead of just an icon, lifted profit per visitor by 2.67% for supplements brand Azuna. Blend Commerce ran this two-week A/B test, which reported a 91% probability that the variant was better. Conversion rate and revenue per visitor also rose slightly.","result":{"headline":"+2.67% profit per visitor","metrics":["Profit per visitor: +2.67%. This is the headline metric.","Conversion rate: +2.3% and revenue per visitor: +2.5%.","Returning visitors: +6% revenue per visitor.","Win probability was 91%. That is a good sign but short of the 95% many teams require."]},"direction":"won","metric":"profit per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/2-67-increase-in-profit-per-visitor","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"titan-casket-exposed-mobile-search","url":"https://liftarchive.com/test/titan-casket-exposed-mobile-search/","markdown_url":"https://liftarchive.com/test/titan-casket-exposed-mobile-search/index.md","title":"Search bar visible by default on mobile: +22% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Search bar visible by default on mobile","control":"On mobile, the site header showed only a search icon.","variant":"On mobile, the search bar was visible by default across the site.","summary":"Showing the search bar by default on mobile, instead of a search icon, lifted conversion rate by 22% for Titan Casket. Blend Commerce ran this mobile-only A/B test and checked the results in both Convert and Google Analytics 4. Average purchase revenue per user rose 76%.","result":{"headline":"+22% conversion rate","metrics":["Conversion rate: +22%. This is the headline win.","Average purchase revenue per user: +76%.","Clicks on search suggestions or products: +38%, and cart icon clicks: +33%.","New visitors: +44% conversion rate, +70% revenue per user and +14% average order value."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/22-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"jacksons-homepage-usp-first","url":"https://liftarchive.com/test/jacksons-homepage-usp-first/","markdown_url":"https://liftarchive.com/test/jacksons-homepage-usp-first/index.md","title":"USPs moved above homepage title and copy: +225% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["usp-bar","layout-design"],"change":"USPs moved above homepage title and copy","control":"The homepage section showed a title, then a description, then the USP block. Only 30% of visitors scrolled far enough to see the USPs.","variant":"The winning version placed the USP block first, above the title and description. Two other variants were also tested.","summary":"Moving the USP block above the title and description on the homepage lifted conversion rate by 225% for snack brand Jackson's. Blend Commerce ran this two-week test with three variants after heatmaps showed only 30% of visitors scrolled down to the USPs. A lift this large is unusual, so treat the exact number with care.","result":{"headline":"+225% conversion rate","metrics":["Conversion rate: +225% for the USP-first layout.","Average purchase revenue per user: +66%.","Average products per visitor: +88%, and Add to Cart clicks: +56%.","Removing the title and description altogether (Variant 3) did worse, with revenue and product page visits falling."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/225-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"titan-casket-radio-buttons-vs-tabs","url":"https://liftarchive.com/test/titan-casket-radio-buttons-vs-tabs/","markdown_url":"https://liftarchive.com/test/titan-casket-radio-buttons-vs-tabs/index.md","title":"Radio buttons instead of tabs for purchase options: +24.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Radio buttons instead of tabs for purchase options","control":"Shoppers chose between 'Buy Now' and 'Pre-Plan' using green tabs in the brand colour, which could look like buttons. The benefits of each option only appeared after a tab was clicked.","variant":"The two options were shown as radio buttons, with the benefits of both visible from the start.","summary":"Replacing green option tabs with radio buttons, and showing all benefits by default, lifted conversion rate by 24.6% for Titan Casket. Blend Commerce ran this two-week A/B test on the product page. Revenue per visitor rose 27.9%.","result":{"headline":"+24.6% conversion","metrics":["Conversion rate: +24.6%. This is the headline win.","Revenue per visitor: +27.9%.","Average order value: +2.7%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/24-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"sports-nutrition-express-checkout-in-cart","url":"https://liftarchive.com/test/sports-nutrition-express-checkout-in-cart/","markdown_url":"https://liftarchive.com/test/sports-nutrition-express-checkout-in-cart/index.md","title":"Express checkout buttons in the cart: +26.2% revenue per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Cart drawers & slide carts"],"element_slugs":["payment-icons","cart-drawer"],"change":"Express checkout buttons in the cart","control":"The cart had no express payment buttons. Options like Google Pay and PayPal only appeared once the shopper reached the checkout page.","variant":"Express checkout buttons for the brand's popular wallets, such as Google Pay, PayPal and Shop Pay, were added directly in the cart.","summary":"Showing express checkout buttons in the cart, instead of only at checkout, lifted revenue per visitor by 26.2% and conversion rate by 6.79%. Blend Commerce ran this A/B test for a sports nutrition brand. Mobile shoppers drove most of the gain, with revenue per visitor up 53.29%.","result":{"headline":"+26.2% revenue per visitor","metrics":["Revenue per visitor: +26.2% overall. This was the primary metric, and the winning variant was kept permanently.","Conversion rate: +6.79% overall, so more visitors bought, and those who did tended to spend more.","Mobile: revenue per visitor +53.29% and conversion rate +16.46%. Phones gained the most.","Desktop also improved, but the source does not give a figure."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/26-2-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":null},{"slug":"goat-milk-stuff-review-photos","url":"https://liftarchive.com/test/goat-milk-stuff-review-photos/","markdown_url":"https://liftarchive.com/test/goat-milk-stuff-review-photos/index.md","title":"Photo reviews shown first on product pages: +3.61% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Photo reviews shown first on product pages","control":"The product page reviews section listed reviews without any featured photos.","variant":"A row of selected reviews with images appeared first, followed by the rest of the reviews.","summary":"Featuring a few reviews with photos ahead of the rest of the reviews raised conversion rate by 3.61% for Goat Milk Stuff. Blend Commerce ran this A/B test on the soap and skincare brand's product pages. Average order value rose 3.93% and add-to-cart clicks rose 5.02%.","result":{"headline":"+3.61% conversion rate","metrics":["Conversion rate: +3.61%. The variant was set live permanently.","Average order value: +3.93%, and average purchase revenue per user: +7.73%.","Add-to-cart clicks: +5.02%, so more visitors moved toward buying.","Engagement also rose: 50% scroll depth +3.62% and average session duration +15.94%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/3-61-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Goat Milk Stuff"},{"slug":"health-brand-money-back-guarantee-below-atc","url":"https://liftarchive.com/test/health-brand-money-back-guarantee-below-atc/","markdown_url":"https://liftarchive.com/test/health-brand-money-back-guarantee-below-atc/index.md","title":"Money-back guarantee badge below add to cart: +30.33% desktop sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"Money-back guarantee badge below add to cart","control":"The product page did not mention the brand's money-back guarantee, even though the brand offered one.","variant":"A badge reading 'No Reaction Money Back Guarantee' was placed directly below the add-to-cart button.","summary":"Adding a money-back guarantee badge below the add-to-cart button raised desktop conversion rate by 30.33% for a health brand. Blend Commerce ran this two-week A/B test. The badge underperformed on mobile, so it was only made permanent on desktop.","result":{"headline":"+30.33% desktop sales","metrics":["Desktop conversion rate: +30.33%.","Desktop revenue: +20.03%.","Desktop add-to-cart rate: +2%, a small change compared with the conversion lift.","Mobile: the badge underperformed. The source gives no mobile numbers, and the variant was shipped on desktop only."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/30-33-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"apparel-brand-pdp-redesign","url":"https://liftarchive.com/test/apparel-brand-pdp-redesign/","markdown_url":"https://liftarchive.com/test/apparel-brand-pdp-redesign/index.md","title":"Apparel product page redesign: +10% conversion rate (+32% desktop)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Product images & gallery","USP bars & benefit icons"],"element_slugs":["layout-design","product-images","usp-bar"],"change":"Apparel product page redesign","control":"The brand's original apparel product page.","variant":"A redesigned page with image thumbnails, key value props below add to cart, simpler benefit copy, accordions for long content and a size guide.","summary":"A full product page redesign raised conversion rate by 10% overall and by 32% on desktop for an apparel brand. Blend Commerce ran this two-week A/B test, which bundled several changes together, so the lift can't be credited to any single one. Average purchase revenue per user rose 12%.","result":{"headline":"+10% conversion rate (+32% desktop)","metrics":["Overall conversion rate: +10%, and average purchase revenue per user: +12%.","Desktop: conversion rate +32% and revenue per user +25%.","Mobile: conversion rate +7% and revenue per user +11%, a smaller but still positive gain.","The redesign was set live after the test."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/32-increase-in-conversion-rate-for-desktop-devices","source_name":"Blend Commerce A/B test","brand":null},{"slug":"sports-nutrition-non-blocking-cookie-banner","url":"https://liftarchive.com/test/sports-nutrition-non-blocking-cookie-banner/","markdown_url":"https://liftarchive.com/test/sports-nutrition-non-blocking-cookie-banner/index.md","title":"Non-blocking cookie banner instead of a consent wall: +32% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Non-blocking cookie banner instead of a consent wall","control":"A cookie consent screen that stopped visitors from shopping until they made a choice.","variant":"Two versions of a non-blocking cookie banner that let visitors keep shopping: one at the top of the page and one at the bottom.","summary":"Replacing a cookie consent screen that blocked shopping with a slim banner raised conversion rate by 32% on a sports nutrition brand's UK site. Blend Commerce ran this A/B/C test on both the UK and Ireland sites. A bottom banner won in the UK, while a top banner won in Ireland with a 10.51% lift.","result":{"headline":"+32% conversion","metrics":["UK, bottom banner: conversion rate +32%, bounce rate -22% and revenue per visitor +5%.","Ireland, top banner: conversion rate +10.51%, bounce rate -9% and revenue per visitor +6%.","Different variants won on each site, so each country got its own winner.","Cookie consent rate was not reported. A non-blocking banner likely lowers it."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/32-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"azuna-subscription-benefits-list","url":"https://liftarchive.com/test/azuna-subscription-benefits-list/","markdown_url":"https://liftarchive.com/test/azuna-subscription-benefits-list/index.md","title":"Subscription benefits list on product page: +17% subscription orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save"],"element_slugs":["subscriptions"],"change":"Subscription benefits list on product page","control":"The subscription option only mentioned regular delivery, with no other benefits listed.","variant":"Choosing the subscription option opened a bullet list of the benefits of subscribing.","summary":"Showing a bullet list of subscription benefits on the product page raised subscription orders per visitor by 17% for supplements brand Azuna. Blend Commerce ran this two-week A/B test. Overall conversion rate barely moved (+1%), so the gain came from shoppers choosing to subscribe rather than from more buyers.","result":{"headline":"+17% subscription orders","metrics":["Subscription orders per visitor: +17% overall, the primary metric.","By device: +32% on desktop and +15% on mobile.","Subscription revenue per visitor: +9%.","Overall conversion rate: only +1%. The test shifted buyers toward subscribing more than it added new buyers."]},"direction":"won","metric":"subscription orders per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/32-increase-in-subscription-orders-per-visitor","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"jacksons-express-checkout-smart-cart","url":"https://liftarchive.com/test/jacksons-express-checkout-smart-cart/","markdown_url":"https://liftarchive.com/test/jacksons-express-checkout-smart-cart/index.md","title":"Shop Pay and Google Pay in the cart drawer: +35% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Cart drawers & slide carts"],"element_slugs":["payment-icons","cart-drawer"],"change":"Shop Pay and Google Pay in the cart drawer","control":"The Rebuy Smart Cart drawer had no express payment buttons.","variant":"Shop Pay and Google Pay buttons were added inside the cart drawer.","summary":"Adding Shop Pay and Google Pay buttons to the cart drawer raised conversion rate by 35% for snack brand Jackson's. Blend Commerce ran this A/B test in the brand's Rebuy Smart Cart. It reached statistical significance after two weeks, with revenue up 13%.","result":{"headline":"+35% conversion rate","metrics":["Conversion rate: +35%, statistically significant after two weeks.","Revenue: +13%, and average purchase revenue per user: +12%.","Express button clicks: Shop Pay +53% and Google Pay +40%. The source also reports Apple Pay clicks up 60%.","The variant was set live permanently."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/35-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"aeromotive-paypal-express-smart-cart","url":"https://liftarchive.com/test/aeromotive-paypal-express-smart-cart/","markdown_url":"https://liftarchive.com/test/aeromotive-paypal-express-smart-cart/index.md","title":"PayPal Express button replaces cart drawer logos: +37.33% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Cart drawers & slide carts"],"element_slugs":["payment-icons","cart-drawer"],"change":"PayPal Express button replaces cart drawer logos","control":"The Rebuy Smart Cart drawer showed Affirm and credit card logos.","variant":"The logos were replaced with a working PayPal Express checkout button.","summary":"Replacing payment logos in the cart drawer with a PayPal Express button raised conversion rate by 37.33% for automotive parts brand Aeromotive. Blend Commerce ran this A/B test in the brand's Rebuy Smart Cart. Average order value rose 35.60% and revenue per user rose 75.48%.","result":{"headline":"+37.33% conversion","metrics":["Conversion rate: +37.33%.","Average order value: +35.60%, a large jump for a payment button change.","Average purchase revenue per user: +75.48%, combining the conversion and order value gains."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/37-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"supplement-brand-homepage-dual-ctas","url":"https://liftarchive.com/test/supplement-brand-homepage-dual-ctas/","markdown_url":"https://liftarchive.com/test/supplement-brand-homepage-dual-ctas/index.md","title":"Second 'Discover Products' button on homepage: +38.1% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons","Hero & above-the-fold section"],"element_slugs":["cta-button","hero"],"change":"Second 'Discover Products' button on homepage","control":"The homepage hero had one button, 'Order Now', which sent visitors straight toward buying.","variant":"The hero kept 'Order Now' as the main button and added a second, softer 'Discover Products' button for visitors who wanted to browse first.","summary":"Adding a secondary 'Discover Products' button beside the main 'Order Now' button in the homepage hero lifted conversion rate by 38.1%. Blend Commerce ran this A/B/C test for a supplements brand where about 80% of traffic was new visitors. Revenue per visitor rose 42.09%, and the two-button version was made permanent.","result":{"headline":"+38.1% conversion","metrics":["Conversion rate: +38.1% for the two-button version against the single 'Order Now' control.","Revenue per visitor: +42.09%, so the extra orders were not just small ones.","Checkout visits: +6.03%, a smaller lift than conversion, which suggests visitors who reached checkout finished more often.","A third version with only 'Discover Products' also won (+11.21% conversion, +12.44% revenue per visitor) but saw slightly fewer checkout visits, and the two-button version beat it."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/38-1-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"plant-brand-sold-out-explore-similar","url":"https://liftarchive.com/test/plant-brand-sold-out-explore-similar/","markdown_url":"https://liftarchive.com/test/plant-brand-sold-out-explore-similar/index.md","title":"'Explore Similar Products' link on sold-out items: +4.59% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product images & gallery"],"element_slugs":["upsells","product-images"],"change":"'Explore Similar Products' link on sold-out items","control":"Sold-out product pages showed a 'Sold Out' state, with the back-in-stock sign-up and the similar products module further down the page, where many mobile users never reached them.","variant":"A message inside the main gallery image, above the fold, linked to 'Explore Similar Products' and jumped visitors down to the recommendation module.","summary":"Placing an 'Explore Similar Products' message in the image gallery of sold-out product pages raised conversion rate by 4.59%. Blend Commerce ran this A/B test for a plants brand after session recordings showed mobile users rarely scrolled past the sold-out notice. Revenue per visitor rose 6.97% and back-in-stock clicks rose 8.48%.","result":{"headline":"+4.59% conversion","metrics":["Conversion rate: +4.59%, as more visitors who landed on an out-of-stock item went on to buy something else.","Revenue per visitor: +6.97%.","Clicks on 'Notify Me When Back in Stock': +8.48%, even though the new link pointed to recommendations. Bringing people down the page exposed the sign-up too."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/4-59-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"plant-brand-exit-intent-signup-vs-redirect","url":"https://liftarchive.com/test/plant-brand-exit-intent-signup-vs-redirect/","markdown_url":"https://liftarchive.com/test/plant-brand-exit-intent-signup-vs-redirect/index.md","title":"Exit-intent discount sign-up vs content redirect popup: +4% AOV","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Exit-intent discount sign-up vs content redirect popup","control":"When visitors moved to leave, a popup appeared that pointed them to relevant content on the site.","variant":"The exit-intent popup instead offered a discount in return for signing up to the email list.","summary":"Replacing an exit-intent popup that redirected visitors to content with one offering a discount for an email sign-up raised average order value by 4%. Blend Commerce ran this A/B test for a plants brand. Conversion rate rose 2.9%, and clicks on the popup button rose 37%.","result":{"headline":"+4% AOV","metrics":["Average order value: +4%.","Conversion rate: +2.9%, a modest lift.","Popup button clicks: +37%, and closes of the popup fell 3%, so more people engaged with the offer.","Average purchase revenue per user: +2%."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/4-increase-in-average-order-value","source_name":"Blend Commerce A/B test","brand":null},{"slug":"pertronix-cart-recommendation-heading-copy","url":"https://liftarchive.com/test/pertronix-cart-recommendation-heading-copy/","markdown_url":"https://liftarchive.com/test/pertronix-cart-recommendation-heading-copy/index.md","title":"'Rev up your cart' cart recommendation heading: +40.37% RPV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Headlines, product titles & copy"],"element_slugs":["upsells","headlines-copy"],"change":"'Rev up your cart' cart recommendation heading","control":"The recommendation section in the cart drawer used the Rebuy Smart Cart default heading, 'You May Also Like'.","variant":"The same recommendations ran under the heading 'Rev up your cart', written for car and engine enthusiasts.","summary":"Changing the cart drawer recommendation heading from 'You May Also Like' to 'Rev up your cart' raised revenue per visitor by 40.37% for automotive parts brand PerTronix. Blend Commerce ran the A/B test in the brand's Rebuy Smart Cart. The result was close to, but did not reach, statistical significance.","result":{"headline":"+40.37% RPV","metrics":["Revenue per visitor: +40.37%. This is large for a heading change, so treat it with care.","Average order value: +21.18%.","Conversion rate: +12.91%.","Not fully significant. Blend Commerce says results were approaching significance, and the version went live partly because it fits the brand tone."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/40-37-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"plant-brand-cart-recommendations","url":"https://liftarchive.com/test/plant-brand-cart-recommendations/","markdown_url":"https://liftarchive.com/test/plant-brand-cart-recommendations/index.md","title":"Product recommendations on the cart page: +43% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Product recommendations on the cart page","control":"The cart page showed the items and checkout options, with no product recommendations.","variant":"A product recommendation module was added to the cart page so shoppers could add more items without leaving it.","summary":"Adding a product recommendation module to the cart page raised revenue by 43% for a plants brand. Blend Commerce ran the A/B test after heatmaps and session recordings showed shoppers using the search bar from the cart to look for more products. Cart completion rate rose 39% and conversion rate 7.46%.","result":{"headline":"+43% revenue","metrics":["Revenue: +43%.","Cart completion rate: +39%, so more people who reached the cart went on to check out.","Conversion rate: +7.46%."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/43-increase-in-revenue","source_name":"Blend Commerce A/B test","brand":null},{"slug":"pertronix-exposed-mobile-search","url":"https://liftarchive.com/test/pertronix-exposed-mobile-search/","markdown_url":"https://liftarchive.com/test/pertronix-exposed-mobile-search/index.md","title":"Visible search bar on mobile: +45% AOV for returning visitors","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Visible search bar on mobile","control":"On mobile, search sat behind a small icon in the header, so visitors had to tap it to open a search field.","variant":"The search bar was shown open in the mobile header, ready to type into.","summary":"Showing a full search bar in the mobile header, instead of hiding it behind an icon, raised average order value by 45% among returning visitors for automotive parts brand PerTronix. Blend Commerce ran the A/B test. The published figures cover returning visitors only, and the overall result was not shared.","result":{"headline":"+45% AOV for returning visitors","metrics":["Average order value for returning visitors: +45%.","Revenue from returning visitors: +46%.","Average purchase revenue per user for returning visitors: +35%.","Overall and new-visitor results were not shared, so the effect across all traffic is unknown."]},"direction":"won","metric":"aov (returning visitors)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/45-increase-in-aov-for-returning-customers","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"pertronix-aeromotive-sister-site-nav-banner","url":"https://liftarchive.com/test/pertronix-aeromotive-sister-site-nav-banner/","markdown_url":"https://liftarchive.com/test/pertronix-aeromotive-sister-site-nav-banner/index.md","title":"Sister-brand switch banner in site nav: +46.84% conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Announcement bars"],"element_slugs":["menu","announcement-bar"],"change":"Sister-brand switch banner in site nav","control":"PerTronix and Aeromotive ran as separate sites with no links between them.","variant":"Each site got a global navigation banner that let visitors jump to the sister brand's site.","summary":"Adding a navigation banner that lets shoppers switch between two sister-brand sites raised conversion rate by 46.84% on PerTronix and 28% on Aeromotive. Blend Commerce ran the A/B test on both automotive parts sites. The banner was kept on both.","result":{"headline":"+46.84% conversion","metrics":["PerTronix conversion rate: +46.84%, with add-to-cart rate up 21.83% and average purchase revenue per user up 43%.","Aeromotive conversion rate: +28%, with average purchase revenue per user up 49%.","Aeromotive collection page visits: +0.88%, a very small change."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/46-84-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"PerTronix / Aeromotive"},{"slug":"plant-brand-cart-payment-icons-guarantee","url":"https://liftarchive.com/test/plant-brand-cart-payment-icons-guarantee/","markdown_url":"https://liftarchive.com/test/plant-brand-cart-payment-icons-guarantee/index.md","title":"Express pay options and guarantee below cart checkout: +6% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Money-back guarantee & returns"],"element_slugs":["payment-icons","guarantee"],"change":"Express pay options and guarantee below cart checkout","control":"The cart page had a checkout button with no payment options or guarantee shown below it.","variant":"Below the checkout button, the cart showed express payment options for Shop Pay, PayPal and Apple Pay, plus the brand's '100% satisfaction guarantee' note.","summary":"Adding express payment options and a '100% satisfaction guarantee' note below the cart checkout button raised conversion rate by 6% for a plants brand. Blend Commerce ran the A/B test after finding that many orders used Shop Pay, PayPal and Apple Pay. Two elements changed together, so the lift can't be split between them.","result":{"headline":"+6% conversion","metrics":["Conversion rate: +6%.","PayPal clicks: +6.25%, the biggest gain in payment clicks.","Shop Pay clicks: +0.5%, likely small because Shop Pay was already shown on product pages."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/6-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"jacksons-on-brand-subscription-copy","url":"https://liftarchive.com/test/jacksons-on-brand-subscription-copy/","markdown_url":"https://liftarchive.com/test/jacksons-on-brand-subscription-copy/index.md","title":"On-brand subscription copy on product pages: +6% subscription rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"On-brand subscription copy on product pages","control":"The subscription option on the product page used the copy 'Save 10% on every order'.","variant":"The same subscription option used the copy 'Add more crunch with less cost', written in the brand's playful tone.","summary":"Rewriting the subscription offer on Jackson's product pages in the brand's own voice lifted the subscription rate by 6%. Blend Commerce ran this A/B test for the snack brand. Conversion rate rose 22%, and returning visitors spent 13% more per order.","result":{"headline":"+6% subscription rate","metrics":["Subscription rate: +6%. More shoppers picked the subscribe option.","Conversion rate: +22%. The new copy did not pull buyers away from one-off purchases.","Average order value for returning visitors: +13%. Repeat customers responded most strongly."]},"direction":"won","metric":"subscription rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/6-increase-in-subscription-rate","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"pertronix-pdp-recommendations-above-applications-accordion","url":"https://liftarchive.com/test/pertronix-pdp-recommendations-above-applications-accordion/","markdown_url":"https://liftarchive.com/test/pertronix-pdp-recommendations-above-applications-accordion/index.md","title":"Recommendations above a collapsed fitment list: +65.16% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Layout, fonts & visual design"],"element_slugs":["upsells","layout-design"],"change":"Recommendations above a collapsed fitment list","control":"Product pages showed a long Applications section listing compatible vehicles. It pushed the product recommendation widget far down the page, out of view.","variant":"The recommendation widget moved above the Applications section, and the Applications list was collapsed into an accordion. A third version moved the widget without the accordion.","summary":"Moving product recommendations above a long vehicle fitment list, and folding that list into an accordion, lifted conversion rate by 65.16% on PerTronix product pages. Blend Commerce ran this A/B/C test for the automotive parts brand. The result came close to 90% significance, below the usual 95% bar.","result":{"headline":"+65.16% conversion","metrics":["Conversion rate: +65.16% for the version with both the move and the accordion.","Revenue per visitor: +131.35%. Shoppers who bought also spent more.","Add-to-cart rate: +12.87%.","The version that only moved the widget also beat the control, but by less.","Significance was near 90%, so the result is promising rather than settled."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/65-16-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"jacksons-remove-pdp-express-checkout","url":"https://liftarchive.com/test/jacksons-remove-pdp-express-checkout/","markdown_url":"https://liftarchive.com/test/jacksons-remove-pdp-express-checkout/index.md","title":"Removing express checkout from product pages: +66.18% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Add-to-cart & CTA buttons"],"element_slugs":["payment-icons","cta-button"],"change":"Removing express checkout from product pages","control":"Product pages showed Apple Pay and Google Pay express checkout buttons below the Add to Cart button.","variant":"The express checkout buttons were removed, so Add to Cart was the only button.","summary":"Taking the Apple Pay and Google Pay buttons off Jackson's product pages lifted revenue per visitor by 66.18%. Blend Commerce ran this three-week A/B test for the snack brand, reaching 93.82% significance. Conversion rate rose 36.85%.","result":{"headline":"+66.18% revenue/visitor","metrics":["Revenue per visitor: +66.18%. This was the main metric.","Conversion rate: +36.85%.","Add-to-cart clicks: +3.57%. More shoppers went through the cart.","Significance was 93.82%, just short of the common 95% bar."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/66-18-increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"sports-nutrition-thumbnails-plus-sticky-cta","url":"https://liftarchive.com/test/sports-nutrition-thumbnails-plus-sticky-cta/","markdown_url":"https://liftarchive.com/test/sports-nutrition-thumbnails-plus-sticky-cta/index.md","title":"Gallery thumbnails plus a higher sticky CTA: +7.17% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Sticky add-to-cart bars"],"element_slugs":["product-images","sticky-atc"],"change":"Gallery thumbnails plus a higher sticky CTA","control":"The product gallery had no thumbnails. The sticky add-to-cart button only appeared after shoppers scrolled down.","variant":"Thumbnails were shown under the gallery, and the sticky add-to-cart button was placed higher so it showed sooner.","summary":"Showing image thumbnails in the product gallery, together with a sticky add-to-cart button placed higher on the page, lifted conversion rate by 7.17% for a sports nutrition brand's Ireland site. Blend Commerce ran this two-week A/B test. Both changes shipped together, so the result can't be credited to either one alone.","result":{"headline":"+7.17% conversion","metrics":["Conversion rate: +7.17%.","Revenue per visitor: +6.26%.","Add-to-cart clicks: +9.61%.","Sticky CTA clicks: +35.07%, which suggests the sticky button did much of the work."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/7-17-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"sports-nutrition-mobile-menu-drilldown","url":"https://liftarchive.com/test/sports-nutrition-mobile-menu-drilldown/","markdown_url":"https://liftarchive.com/test/sports-nutrition-mobile-menu-drilldown/index.md","title":"Drill-down mobile menu instead of accordion: +7.25% conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Drill-down mobile menu instead of accordion","control":"The mobile menu used '+' icons. Tapping one expanded subcategories in place, as an accordion, which could crowd the rest of the menu.","variant":"The mobile menu used '>' icons. Tapping one opened a separate panel showing that category's subcategories.","summary":"Swapping an accordion-style mobile menu for one where each category opens its own sub-menu panel lifted conversion rate by 7.25% for a sports nutrition brand. Blend Commerce ran this A/B test. Revenue per visitor rose 6.72%.","result":{"headline":"+7.25% conversion","metrics":["Conversion rate: +7.25%.","Revenue per visitor: +6.72%.","Main category clicks: +6.52% and subcategory clicks: +5.83%. Shoppers used the menu more.","Add-to-bag clicks: +2.93%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/7-25-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"titan-casket-collection-card-star-ratings","url":"https://liftarchive.com/test/titan-casket-collection-card-star-ratings/","markdown_url":"https://liftarchive.com/test/titan-casket-collection-card-star-ratings/index.md","title":"Star ratings on collection product cards: +73.5% order value","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Product cards & quick add"],"element_slugs":["reviews","product-cards"],"change":"Star ratings on collection product cards","control":"Collection pages showed product cards with no reviews, even though the brand collected them.","variant":"Each product card showed a star rating and the number of reviews.","summary":"Adding star ratings and review counts to Titan Casket's collection page product cards lifted average order value by 73.5%. Blend Commerce ran this A/B test for the funeral products brand. The test did not reach 95% significance, and most of the gain came from mobile.","result":{"headline":"+73.5% order value","metrics":["Average order value: +73.5%.","Conversion rate: +23.2%.","Revenue per visitor: +113.7% overall.","Mobile drove most of the gain, with mobile conversion up 69.9%. Desktop gained much less.","The test fell short of 95% significance, so these numbers are a strong signal, not a proven effect."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/73-5-increase-in-average-order-value","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"jacksons-smart-cart-upsell-heading","url":"https://liftarchive.com/test/jacksons-smart-cart-upsell-heading/","markdown_url":"https://liftarchive.com/test/jacksons-smart-cart-upsell-heading/index.md","title":"On-brand cart upsell heading: +83% recommendation add-ons","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Headlines, product titles & copy"],"element_slugs":["upsells","headlines-copy"],"change":"On-brand cart upsell heading","control":"The cart drawer showed product recommendations under the heading 'You may also like'.","variant":"The same recommendations appeared under the heading 'Add more crunch to your cart!'.","summary":"Changing the cart drawer recommendation heading from 'You may also like' to 'Add more crunch to your cart!' lifted product additions from those recommendations by 83% for Jackson's. Blend Commerce ran this A/B test for the snack brand, and it reached statistical significance. Conversion rate rose 5%.","result":{"headline":"+83% recommendation add-ons","metrics":["Products added from cart recommendations: +83%.","Conversion rate: +5% and cart completion: +5%.","Proceed to checkout clicks: +6%. The upsell did not distract shoppers from buying."]},"direction":"won","metric":"product additions from cart recommendations","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/83-increase-in-product-additions-in-smart-cart","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"aeromotive-exposed-mobile-search","url":"https://liftarchive.com/test/aeromotive-exposed-mobile-search/","markdown_url":"https://liftarchive.com/test/aeromotive-exposed-mobile-search/index.md","title":"Visible search bar on mobile: +88% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Visible search bar on mobile","control":"The mobile header hid search behind an icon.","variant":"The mobile header showed an open search bar, ready for typing.","summary":"Showing a full search bar on mobile, instead of hiding search behind an icon, lifted conversion rate by 88% for automotive parts brand Aeromotive. Blend Commerce ran this A/B test. Revenue per user rose 109%.","result":{"headline":"+88% conversion rate","metrics":["Conversion rate: +88%.","Average purchase revenue per user: +109%.","Add to cart per session: +30%.","Search clicks: +126%, so far more shoppers used search.","Average order value: +14%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/88-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"apparel-brand-pdp-accordion-long-content","url":"https://liftarchive.com/test/apparel-brand-pdp-accordion-long-content/","markdown_url":"https://liftarchive.com/test/apparel-brand-pdp-accordion-long-content/index.md","title":"Long product info moved into an accordion: +9% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Long product info moved into an accordion","control":"The product page showed long descriptions, shipping information and materials details fully expanded, so the page was long and dense.","variant":"The same content was grouped into a collapsible accordion placed directly beneath the Add to Cart button.","summary":"Collapsing long product descriptions, shipping details and materials info into an accordion below the Add to Cart button lifted conversion rate by 9%. Blend Commerce ran this A/B test for an apparel brand. Revenue per user rose 6% and average order value 2%.","result":{"headline":"+9% conversion rate","metrics":["Conversion rate: +9%. More visitors bought from the product page.","Revenue per user: +6%. The extra orders carried through to revenue.","Average order value: +2%. A small rise, so order size held up rather than grew much.","Win probability: 91.21%. Reasonable, but short of the 95% many teams use as a bar."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/9-increase-in-conversion-rate","source_name":"Blend Commerce A/B test","brand":null},{"slug":"apparel-brand-homepage-hero-simplified","url":"https://liftarchive.com/test/apparel-brand-homepage-hero-simplified/","markdown_url":"https://liftarchive.com/test/apparel-brand-homepage-hero-simplified/index.md","title":"Simplified homepage hero: +26% desktop conversion, mobile fell","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Social proof, authority & press","Add-to-cart & CTA buttons"],"element_slugs":["hero","social-proof","cta-button"],"change":"Simplified homepage hero","control":"The homepage hero had story widgets and a complex banner with overlapping elements, so there was no clear call to action. Heatmaps showed shoppers scrolling past it.","variant":"The story widgets were removed and the banner replaced with a cleaner hero. It had bullet-point value propositions, a '4,000+ happy customers' line, and a primary and secondary CTA.","summary":"Replacing a busy homepage hero with a simpler one lifted desktop conversion rate by 26%, but mobile conversion and revenue fell. Blend Commerce ran this A/B test for an apparel brand. Several changes shipped together, and the brand kept the new hero on desktop only.","result":{"headline":"+26% desktop conversion, mobile fell","metrics":["Desktop conversion rate: +26%.","Desktop revenue per user: +27%.","Add-to-cart rate: +8.27%. The source did not say which devices this covers.","Mobile: conversion rate and revenue per user both fell. Exact figures were not shared. This is a negative result for mobile."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/above-the-fold-homepage-optimisations","source_name":"Blend Commerce A/B test","brand":null},{"slug":"vegepod-pdp-accordion-content","url":"https://liftarchive.com/test/vegepod-pdp-accordion-content/","markdown_url":"https://liftarchive.com/test/vegepod-pdp-accordion-content/index.md","title":"Product page accordions at Vegepod: -8% revenue per visitor overall","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Product page accordions at Vegepod","control":"The product page showed all product information fully expanded and visible.","variant":"The same information was split into accordion sections that shoppers open by tapping or clicking.","summary":"Grouping Vegepod's product page information into accordions cut revenue per visitor by 8% overall. Blend Commerce ran this A/B test for the garden products brand. Mobile fell sharply while desktop improved, so the accordions were kept on desktop only.","result":{"headline":"-8% revenue per visitor overall","metrics":["Overall: revenue per visitor -8%, conversion rate -2%, net revenue -12%. A loss across all traffic.","Mobile: conversion rate -24%, revenue per visitor -28%. This drove the overall loss.","Desktop: revenue per visitor +26%, conversion rate +15%, average order value +10%.","Desktop checkout begin rate: +51%. Desktop shoppers moved further toward purchase."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/accordion-pdp-content-improves-desktop-conversion","source_name":"Blend Commerce A/B test","brand":"Vegepod"},{"slug":"stone-creek-coffee-back-to-results-link","url":"https://liftarchive.com/test/stone-creek-coffee-back-to-results-link/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-back-to-results-link/index.md","title":"'Back to Results' link on PDPs: +5% mobile revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"'Back to Results' link on PDPs","control":"Product pages had no direct way back to the collection or search results the shopper had come from.","variant":"Shoppers who reached a product page from a collection or search results page saw a 'Back to Results' link that returned them to that list.","summary":"Adding a 'Back to Results' link to Stone Creek Coffee's product pages lifted mobile revenue per visitor by 5%. Blend Commerce ran this A/B test for the coffee brand. Desktop moved the other way, so the link was rolled out on mobile only.","result":{"headline":"+5% mobile revenue per visitor","metrics":["Mobile revenue per visitor: +5%.","Mobile conversion rate: +3%.","Mobile click-through on the link: 5.3%. Shoppers actually used it.","Desktop: conversion rate -5%, revenue per visitor -1%. A negative result on desktop."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-a-back-link-to-pdps-improves-mobile-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"pertronix-desktop-sticky-atc","url":"https://liftarchive.com/test/pertronix-desktop-sticky-atc/","markdown_url":"https://liftarchive.com/test/pertronix-desktop-sticky-atc/index.md","title":"Sticky add-to-cart bar on desktop: +25.95% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart bar on desktop","control":"Desktop product pages had a standard Add to Cart button that scrolled out of view as shoppers read down the page.","variant":"A sticky add-to-cart bar stayed visible on desktop as shoppers scrolled through specs and install guides.","summary":"Adding a persistent sticky add-to-cart bar to PerTronix's desktop product pages lifted conversion rate by 25.95%. Blend Commerce ran this A/B test for the automotive parts brand. Revenue per visitor rose 25% and total revenue 29.9%.","result":{"headline":"+25.95% conversion rate","metrics":["Conversion rate: +25.95%.","Revenue per visitor: +25%. Total revenue: +29.9%.","Add-to-cart clicks: +14.76%. Average products per visitor: +18.69%.","Average order value: +6.3%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-a-sticky-add-to-cart-on-desktop","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"apparel-brand-sticky-atc-pdp","url":"https://liftarchive.com/test/apparel-brand-sticky-atc-pdp/","markdown_url":"https://liftarchive.com/test/apparel-brand-sticky-atc-pdp/index.md","title":"Sticky add-to-cart button on product pages: +16.27% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart button on product pages","control":"Product pages had a standard Add to Cart button only. On some less popular pages, just 8.74% of users reached it.","variant":"A sticky add-to-cart button stayed on screen as shoppers browsed the product page.","summary":"Adding a sticky add-to-cart button to an apparel brand's product pages lifted conversion rate by 16.27%. Blend Commerce ran this A/B test. Revenue per user rose 26.31% and average order value 6.97%.","result":{"headline":"+16.27% conversion rate","metrics":["Conversion rate: +16.27%.","Revenue per user: +26.31%.","Average order value: +6.97%.","More visitors clicked through to checkout and used the standard button, and bounce rate fell. Exact figures were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-a-sticky-cta-to-the-product-detail-page","source_name":"Blend Commerce A/B test","brand":null},{"slug":"singular-sound-express-checkout-cart-drawer","url":"https://liftarchive.com/test/singular-sound-express-checkout-cart-drawer/","markdown_url":"https://liftarchive.com/test/singular-sound-express-checkout-cart-drawer/index.md","title":"Express checkout in the cart drawer: +35.44% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Cart drawers & slide carts"],"element_slugs":["payment-icons","cart-drawer"],"change":"Express checkout in the cart drawer","control":"The cart drawer had only the standard checkout button. Shop Pay express checkout was offered on the product page only, which suited single-item purchases.","variant":"Shop Pay, PayPal and Google Pay express checkout buttons were added inside the cart drawer, alongside the standard checkout.","summary":"Adding Shop Pay, PayPal and Google Pay express buttons to Singular Sound's cart drawer lifted conversion rate by 35.44%. Blend Commerce ran this A/B test for the music equipment brand. Revenue per visitor rose 56.77% and products per visitor 38.89%.","result":{"headline":"+35.44% conversion rate","metrics":["Conversion rate: +35.44%.","Revenue per visitor: +56.77%.","Average products per visitor: +38.89%. Shoppers added more items before paying.","Statistical significance: 95.89% over 13 days."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-express-checkout-in-the-cart-drawer","source_name":"Blend Commerce A/B test","brand":"Singular Sound"},{"slug":"vegepod-express-checkout-pdp","url":"https://liftarchive.com/test/vegepod-express-checkout-pdp/","markdown_url":"https://liftarchive.com/test/vegepod-express-checkout-pdp/index.md","title":"Shop Pay button under Add to Cart: +35.8% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Add-to-cart & CTA buttons"],"element_slugs":["payment-icons","cta-button"],"change":"Shop Pay button under Add to Cart","control":"Product pages showed only the Add to Cart button. Shop Pay, the store's most popular payment method, appeared only at checkout.","variant":"A Shop Pay express checkout button was added directly below the Add to Cart button, so shoppers could choose either path.","summary":"Adding a Shop Pay express checkout button directly below Add to Cart on Vegepod's product pages lifted conversion rate by 35.8%. Blend Commerce ran this A/B test for the garden products brand. Revenue per visitor rose 40.13% and abandoned checkout rate fell 24.23%.","result":{"headline":"+35.8% conversion rate","metrics":["Conversion rate: +35.8%.","Revenue per visitor: +40.13%.","Abandoned checkout rate: -24.23%. Fewer shoppers dropped out once they started checkout.","Average order value: +3.19%. Average units per order: +12.20%.","Statistical significance: 99.36%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-express-checkout-to-the-pdp","source_name":"Blend Commerce A/B test","brand":"Vegepod"},{"slug":"titan-casket-trust-value-props-below-atc","url":"https://liftarchive.com/test/titan-casket-trust-value-props-below-atc/","markdown_url":"https://liftarchive.com/test/titan-casket-trust-value-props-below-atc/index.md","title":"Trust lines below Add to Cart: +13.5% conversion for Titan Casket","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Social proof, authority & press"],"element_slugs":["usp-bar","social-proof"],"change":"Trust lines below Add to Cart","control":"The product page had no value propositions near the Add to Cart button.","variant":"Three lines sat below the button: \"Chosen by over 20,000 families & 500+ funeral directors\", \"Hundreds of deliveries per week to all 50 states\" and \"Rated 4.93/5 by thousands of families\".","summary":"Adding three trust-building lines under the Add to Cart button raised conversion rate by 13.5% for casket retailer Titan Casket. Blend Commerce ran this two-week A/B test on the product page. Add-to-cart rate rose 34.5% and revenue per visitor rose 39.8%.","result":{"headline":"+13.5% conversion for Titan Casket","metrics":["Conversion rate: +13.5% overall.","Add-to-cart rate: +34.5%, so more shoppers moved from browsing to buying.","Revenue per visitor: +39.8%, the biggest overall gain.","Mobile led the way: +32.7% conversion, +47.7% add-to-cart rate and +105.2% revenue per visitor. Desktop conversion rose a smaller 5.8%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-key-value-propositions-below-the-add-to-cart-button","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"stone-creek-coffee-shop-by-roast-link","url":"https://liftarchive.com/test/stone-creek-coffee-shop-by-roast-link/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-shop-by-roast-link/index.md","title":"'Shop by Roast' link at top of mobile product page: +6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["headlines-copy","how-it-works-results"],"change":"'Shop by Roast' link at top of mobile product page","control":"Roast guidance sat far down the mobile product page, and only 2% of mobile users engaged with it.","variant":"A 'Shop by Roast' link near the top of the mobile product page opened the roast guidance while shoppers were choosing a product.","summary":"Adding a 'Shop by Roast' link near the top of the mobile product page raised mobile conversion rate by 6% for Stone Creek Coffee. Blend Commerce ran this A/B test after finding that only 2% of mobile users reached the roast guidance lower down. The same change underperformed on desktop, so it went live on mobile only.","result":{"headline":"+6% conversion","metrics":["Mobile conversion rate: +6%.","Mobile revenue per visitor: +5%.","Mobile add-to-cart rate: +4%.","Desktop: the variant underperformed. Exact desktop figures were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-shop-by-roast-type-hyperlink","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"jacksons-mobile-story-widgets","url":"https://liftarchive.com/test/jacksons-mobile-story-widgets/","markdown_url":"https://liftarchive.com/test/jacksons-mobile-story-widgets/index.md","title":"Story-style widgets replace mobile hero banner: +18.6% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Navigation & mega menus"],"element_slugs":["collection-banner","menu"],"change":"Story-style widgets replace mobile hero banner","control":"Mobile pages opened with a static hero banner at the top.","variant":"The banner was replaced by tappable widgets styled like social media stories, each with a lifestyle image linking to a key category.","summary":"Swapping a static mobile hero banner for tappable story-style widgets raised conversion rate by 18.6% for snack brand Jackson's. Blend Commerce ran this two-week A/B test on mobile. Transactions per session rose 17.28%, but basket value fell.","result":{"headline":"+18.6% conversion","metrics":["Conversion rate: +18.6%.","Transactions per session: +17.28%.","Cart completion rate: +19.3%.","Basket value fell. The size of the drop was not shared, so revenue impact is unclear."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-story-widgets-on-mobile-devices","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"jacksons-mobile-subscribe-save-nav-link","url":"https://liftarchive.com/test/jacksons-mobile-subscribe-save-nav-link/","markdown_url":"https://liftarchive.com/test/jacksons-mobile-subscribe-save-nav-link/index.md","title":"Subscribe and Save link in mobile nav: +24.77% subscription visits","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Announcement bars","Subscriptions & subscribe-and-save"],"element_slugs":["announcement-bar","subscriptions"],"change":"Subscribe and Save link in mobile nav","control":"Mobile shoppers could only reach the subscription landing page by opening the hamburger menu.","variant":"A bar in the mobile navigation linked straight to the Subscribe and Save landing page.","summary":"Adding a Subscribe and Save bar to the mobile navigation raised visits to the subscription landing page by 24.77% for snack brand Jackson's. Blend Commerce ran this two-week A/B test. Conversion rose 3% and total revenue rose 3.4%, while order value dipped slightly.","result":{"headline":"+24.77% subscription visits","metrics":["Visits to the subscription landing page: +24.77%.","Checkout visits: +16.58%.","Conversion rate: +3%, and total revenue: +3.4%.","Average order value and revenue per visitor fell slightly. That is expected when more people pick a discounted subscription."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/adding-subscribe-and-save-to-the-navigation-bar-on-mobile","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"coffee-brand-blog-shop-all-coffee-cta","url":"https://liftarchive.com/test/coffee-brand-blog-shop-all-coffee-cta/","markdown_url":"https://liftarchive.com/test/coffee-brand-blog-shop-all-coffee-cta/index.md","title":"Blog CTA 'Visit a Cafe' to 'Shop All Coffee': +17% conversion","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Blog CTA 'Visit a Cafe' to 'Shop All Coffee'","control":"Blog pages ended with a 'Visit a Cafe' button that sent readers toward the brand's physical cafes.","variant":"The button read 'Shop All Coffee' and linked to the coffee collection pages.","summary":"Changing the blog call to action from 'Visit a Cafe' to 'Shop All Coffee' raised conversion rate by 17% for a specialty coffee roaster with cafes. Blend Commerce ran this A/B test on the brand's blog pages. Add-to-cart rate rose 32%, but average order value fell 8%.","result":{"headline":"+17% conversion","metrics":["Conversion rate: +17%.","Add-to-cart rate: +32%, and collection page views: +34%.","Revenue per visitor: +8%, and begin checkout rate: +15%.","Average order value: -8%. The agency says higher conversion more than made up for it."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/analyse-blog-visitor-intent-to-increase-conversion","source_name":"Blend Commerce A/B test","brand":null},{"slug":"bbq-land-homepage-best-sellers","url":"https://liftarchive.com/test/bbq-land-homepage-best-sellers/","markdown_url":"https://liftarchive.com/test/bbq-land-homepage-best-sellers/index.md","title":"Best Sellers module on the homepage: +15.86% conversion for BBQ Land","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Best Sellers module on the homepage","control":"The homepage showed no products. Visitors had to use the category links or search to find anything.","variant":"A Best Sellers module on the homepage showed top-selling products as soon as visitors arrived.","summary":"Adding a Best Sellers product module to the homepage raised conversion rate by 15.86% for BBQ and outdoor cooking retailer BBQ Land. Blend Commerce ran this A/B test after seeing visitors struggle to find products. Revenue per visitor rose 14.09% and add-to-cart rate rose 21.18%.","result":{"headline":"+15.86% conversion for BBQ Land","metrics":["Conversion rate: +15.86%.","Revenue per visitor: +14.09%.","Add-to-cart rate: +21.18%, and product page view rate: +3.16%.","Desktop was strongest: +28% conversion, +23% revenue per visitor and +44% add-to-cart rate. Mobile also improved.","Average order value: -1.53%, a small drop."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/best-sellers-on-homepage-improves-ecommerce-revenue","source_name":"Blend Commerce A/B test","brand":"BBQ Land"},{"slug":"little-bible-stories-sticky-atc-swatches","url":"https://liftarchive.com/test/little-bible-stories-sticky-atc-swatches/","markdown_url":"https://liftarchive.com/test/little-bible-stories-sticky-atc-swatches/index.md","title":"Sticky add to cart with swatches and bottom placement: inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Variant, size & option selectors"],"element_slugs":["sticky-atc","variant-selector"],"change":"Sticky add to cart with swatches and bottom placement","control":"The existing sticky add-to-cart used a text dropdown for colour on desktop and only became useful on mobile after shoppers scrolled through the product content.","variant":"Variant 2 showed visual colour swatches in the desktop sticky bar and pinned the mobile sticky button to the bottom of the screen. A third arm (Variant 1) used the same swatches but put the mobile button at the top.","summary":"Adding colour swatches to the desktop sticky add-to-cart bar and moving the mobile sticky button to the bottom of the screen lifted conversion rate by 7% for Little Bible Stories, but we count the result as inconclusive. Blend Commerce ran this A/B/C test on product pages, and the gain was not statistically significant. Revenue per visitor stayed flat and fell 18% on mobile.","result":{"headline":"inconclusive","metrics":["Conversion rate: +7%, but not statistically significant.","Add-to-cart rate: +8%, and sticky add-to-cart clicks: +27%.","Revenue per visitor: flat overall, so more orders did not mean more revenue.","Mobile revenue per visitor: -18%. Desktop conversion: -5%, despite 148% more sticky clicks. Device splits were not significant either."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/better-placed-sticky-add-to-cart-product-page-conversion","source_name":"Blend Commerce A/B test","brand":"Little Bible Stories"},{"slug":"wilsons-pet-food-subscription-card-benefits","url":"https://liftarchive.com/test/wilsons-pet-food-subscription-card-benefits/","markdown_url":"https://liftarchive.com/test/wilsons-pet-food-subscription-card-benefits/index.md","title":"Rebuilt subscription card on pet food PDP: +20% subscription orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"Rebuilt subscription card on pet food PDP","control":"A separate Subscribe & Save block listed three short benefits above the purchase options.","variant":"The selector became a prominent, pre-selected subscription card. It showed the subscription price, first-order and ongoing savings, no commitment, and that flavour, quantity and delivery could be changed.","summary":"Turning the subscription option into a prominent, pre-selected card with clearer savings raised subscription orders per visitor by 20% for Wilsons Pet Food. Blend Commerce ran this A/B test in Intelligems on desktop and mobile product pages. Overall conversion rose 5%.","result":{"headline":"+20% subscription orders","metrics":["Subscription orders per visitor: +20%.","Subscription revenue per visitor: +11%.","Conversion rate: +5%, add-to-cart rate: +4% and revenue per visitor: +3%.","The agency estimated about 77 extra orders per month and reported no significant negative effects."]},"direction":"won","metric":"subscription orders per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/clearer-pdp-benefits-increase-subscription-orders","source_name":"Blend Commerce A/B test","brand":"Wilsons Pet Food"},{"slug":"sports-nutrition-subscribe-vs-autoship-label","url":"https://liftarchive.com/test/sports-nutrition-subscribe-vs-autoship-label/","markdown_url":"https://liftarchive.com/test/sports-nutrition-subscribe-vs-autoship-label/index.md","title":"'Subscribe' instead of 'Autoship': +100% subscription orders","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"'Subscribe' instead of 'Autoship'","control":"Recurring orders were called 'Autoship' on product cards, product pages and in the cart. The cart option read 'Autoship & Save 10%', and the existing 'Save 10%' badge sat beside the label.","variant":"The same option was renamed 'Subscribe' on product cards and product pages, next to the unchanged 'Save 10%' badge. In the cart it read 'Subscribe and Save 10%'.","summary":"Swapping the label 'Autoship' for 'Subscribe' across product cards, product pages and cart lifted subscription orders per visitor by 100.43% and average order value by 5.79%. Blend Commerce ran this test for a sports nutrition brand, using Intelligems. The catch: add-to-cart rate dropped 11.89% in the same test.","result":{"headline":"+100% subscription orders","metrics":["Subscription orders per visitor: +100.43%. This was the primary metric and the main reason the change shipped.","Average order value: +5.79%. Orders that did come through were slightly larger.","Add-to-cart rate: -11.89%, a negative result. Fewer visitors added anything to the cart.","Product-page add-to-cart button clicks: -6.07%, also negative. Blend Commerce noted some secondary metrics were still directional."]},"direction":"won","metric":"subscription orders per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/clearer-subscription-messaging-increase-orders","source_name":"Blend Commerce A/B test","brand":null},{"slug":"pertronix-collapsed-collection-filters","url":"https://liftarchive.com/test/pertronix-collapsed-collection-filters/","markdown_url":"https://liftarchive.com/test/pertronix-collapsed-collection-filters/index.md","title":"Collapsed filters on collection pages: +6.06% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Collapsed filters on collection pages","control":"Collection pages showed every filter group expanded. Because the catalogue needs many filters, shoppers had to scroll past a long list to see them all.","variant":"All filter groups were closed by default except the first one. Shoppers opened only the groups they needed.","summary":"Collapsing every filter group except the first on collection pages raised conversion rate by 6.06% for PerTronix, an automotive parts store. Blend Commerce ran the test over two weeks. Filter clicks rose 235%, so shoppers still found and used the filters.","result":{"headline":"+6.06% conversion rate","metrics":["Conversion rate: +6.06%. This was the primary metric.","Filter clicks: +235%. Collapsing the filters did not hide them; people used them more.","Cart clicks: +45.89%, which points the same way as the conversion gain."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/close-all-filters-on-collections-by-default","source_name":"Blend Commerce A/B test","brand":"PerTronix"},{"slug":"usa-containers-collection-category-pills","url":"https://liftarchive.com/test/usa-containers-collection-category-pills/","markdown_url":"https://liftarchive.com/test/usa-containers-collection-category-pills/index.md","title":"Category pills on collection pages: +51% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Category pills on collection pages","control":"Collection pages had no quick links to related product groups. Visitors who wanted another range had to use the main navigation.","variant":"A row of pill-shaped links sat above the product grid, pointing to related categories such as Most Popular, Upgrade Kits, Movement Kits and Shelves.","summary":"Adding a row of related-category pills above the product grid lifted conversion rate by 51% and revenue per visitor by 79% for USA Containers. Blend Commerce ran the test on mobile and desktop. Results only cover sessions that landed directly on a collection page.","result":{"headline":"+51% conversion rate","metrics":["Conversion rate: +51% for sessions that landed on a collection page.","Revenue per visitor: +79%, helped by a 19% rise in average order value.","Add-to-cart rate: +45%, and checkout-begin rate: +46%.","Product-page views: +3%. Collection-page view rate did not change, so the pills helped people move around within collections rather than bringing them there more often."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/collection-page-category-navigation-pills-conversion","source_name":"Blend Commerce A/B test","brand":"USA Containers"},{"slug":"stone-creek-coffee-complete-your-routine-pdp","url":"https://liftarchive.com/test/stone-creek-coffee-complete-your-routine-pdp/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-complete-your-routine-pdp/index.md","title":"'Complete Your Routine' add-ons in buy box: +4% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"'Complete Your Routine' add-ons in buy box","control":"A recommendation module sat low on the product page and showed alternative coffees. Scrollmaps showed only 2.41% of mobile visitors reached it.","variant":"A 'Complete Your Routine' module, powered by Rebuy AI, sat inside the right-hand purchase panel and suggested complementary items such as equipment. Quick-add opened the existing option picker.","summary":"Moving a 'Complete Your Routine' add-on module into the product-page purchase area lifted revenue per visitor by 4% across all devices for Stone Creek Coffee. Blend Commerce ran the test over two weeks in Intelligems. Desktop gained strongly, mobile lost, and the result did not reach statistical significance.","result":{"headline":"+4% revenue per visitor","metrics":["All devices: revenue per visitor +4%, conversion rate +7%, subscription orders per visitor +111%, average order value -3%.","Desktop: conversion rate +26%, revenue per visitor +24%, add-to-cart rate +22%.","Mobile, a negative result: conversion rate -5%, revenue per visitor -9%, average order value -4%.","None of these reached statistical significance, so treat them as directional. Blend Commerce recommended a desktop-only rollout."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/complete-your-routine-pdp-recommendations","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"dr-pooper-delay-pdp-purchase-ctas","url":"https://liftarchive.com/test/dr-pooper-delay-pdp-purchase-ctas/","markdown_url":"https://liftarchive.com/test/dr-pooper-delay-pdp-purchase-ctas/index.md","title":"Removing early buy buttons and sticky bar: +6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Add-to-cart & CTA buttons"],"element_slugs":["sticky-atc","cta-button"],"change":"Removing early buy buttons and sticky bar","control":"The newly redesigned product page had a sticky price and add-to-cart bar on mobile, plus shopping buttons near the top and middle. Shoppers could buy before reading how the product works.","variant":"The sticky bar and all early shopping buttons were removed, leaving a single purchase action at the bottom. Informational links such as 'How It Works' stayed.","summary":"Removing the sticky add-to-cart bar and early shopping buttons, so the only purchase action came after the product education, lifted conversion rate by 6% for Dr Pooper. Blend Commerce ran the test in Intelligems on the Drain Field Cleaner product page. It reached only 76% statistical significance, well short of the usual 95%.","result":{"headline":"+6% conversion rate","metrics":["Conversion rate: +6%. Revenue per visitor: +5%.","Subscription orders per visitor: +33%, and subscription revenue per visitor: +24%.","Add-to-cart rate: +2%, checkout-begin rate: +4%.","Desktop moved most, with conversion rate +19% and revenue per visitor +31%. Mobile conversion rate rose 4%.","All of this sits at 76% significance, so it is encouraging but not proven."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/delay-pdp-purchase-ctas-increase-conversion","source_name":"Blend Commerce A/B test","brand":"Dr Pooper"},{"slug":"stone-creek-coffee-payment-icons-under-atc","url":"https://liftarchive.com/test/stone-creek-coffee-payment-icons-under-atc/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-payment-icons-under-atc/index.md","title":"Payment icons directly under Add to Cart: +6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Trust badges & security seals"],"element_slugs":["payment-icons","trust-badges"],"change":"Payment icons directly under Add to Cart","control":"The product page did not show which payment methods were accepted.","variant":"Payment method icons sat directly under the Add to Cart button, above the list of selling points. This was Variant 2 of an A/B/C test.","summary":"Showing payment method icons directly under the Add to Cart button lifted conversion rate by 6% and revenue per visitor by 9.08% for Stone Creek Coffee. Blend Commerce ran this as a three-way test. Putting the same icons lower, below the selling points, lost.","result":{"headline":"+6% conversion rate","metrics":["Conversion rate: +6% versus the original page.","Revenue per visitor: +9.08%, and average order value: +3%.","Subscription orders per visitor: +5%.","The other variant, with icons below the selling points, lost: conversion rate -5% and revenue per visitor -4%. Placement mattered as much as the icons."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/displaying-payment-methods","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"coffee-brand-subscription-frequency-pills","url":"https://liftarchive.com/test/coffee-brand-subscription-frequency-pills/","markdown_url":"https://liftarchive.com/test/coffee-brand-subscription-frequency-pills/index.md","title":"Frequency pills instead of a dropdown: -7% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["subscriptions","variant-selector"],"change":"Frequency pills instead of a dropdown","control":"Shoppers picked how often their subscription would arrive from a standard dropdown menu on the product page.","variant":"Four pill buttons offered 2, 4, 6 and 8 weeks, with a 'More' dropdown for any interval from 1 to 10 weeks.","summary":"Replacing a delivery-frequency dropdown with pill buttons cut conversion rate by 7% and subscription orders per visitor by 27% overall for a direct-to-consumer coffee brand. Blend Commerce ran the test. Desktop did well, with conversion up 31%, so the change shipped on desktop only.","result":{"headline":"-7% conversion rate","metrics":["All devices, a loss: conversion rate -7%, revenue per visitor -13%, add-to-cart rate -5%.","Subscription orders per visitor: -27%, and subscription revenue per visitor: -45%. Also negative.","Desktop, a win: conversion rate +31%, revenue per visitor +19%, add-to-cart rate +14%.","With desktop up and the total down, mobile likely lost, but the source gives no mobile figures."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/drive-subscription-conversions-with-different-frequency-selectors","source_name":"Blend Commerce A/B test","brand":null},{"slug":"stone-creek-coffee-dynamic-savings-per-oz","url":"https://liftarchive.com/test/stone-creek-coffee-dynamic-savings-per-oz/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-dynamic-savings-per-oz/index.md","title":"'Save X% per oz' labels on larger sizes: +41% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Variant, size & option selectors"],"element_slugs":["pricing-discounts","variant-selector"],"change":"'Save X% per oz' labels on larger sizes","control":"Picking a bag size on the Cream City Blend page updated the price, but did not say how much a larger bag saved.","variant":"The 2 lb and 5 lb options showed 'Save X% per oz' labels. The saving and price updated as shoppers changed size or switched between one-time and subscription.","summary":"Adding dynamic 'Save X% per oz' labels to the 2 lb and 5 lb bag options lifted conversion rate by 41% and revenue per visitor by 26% for Stone Creek Coffee. Blend Commerce ran the test on one product page, and it reached statistical significance. Average order value fell 10%.","result":{"headline":"+41% conversion rate","metrics":["Conversion rate: +41%, the primary metric. Statistically significant.","Revenue per visitor: +26%, and add-to-cart rate: +9%.","Subscription orders per visitor: +117%, and subscription revenue per visitor: +50%.","Average order value: -10%, a negative result. More subscription orders, which are smaller per order, likely pulled it down.","A third version that also tagged the 5 lb bag 'Most popular!' improved the same metrics, but by less."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/dynamic-savings-labels-pdp-conversion","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"faith-publisher-homepage-categories-higher","url":"https://liftarchive.com/test/faith-publisher-homepage-categories-higher/","markdown_url":"https://liftarchive.com/test/faith-publisher-homepage-categories-higher/index.md","title":"Homepage categories moved higher: +13% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Homepage categories moved higher","control":"The homepage showed a story-style category widget with five categories below the fold. Heatmaps showed only about three in ten mobile visitors scrolled far enough to see it.","variant":"Variant A moved the same five-category widget above the promotional banner and added a heading and short supporting copy.","summary":"Moving a five-category widget from below the fold to above the promo banner lifted revenue per visitor by 13% for a faith-based publishing brand. Blend Commerce ran this two-week A/B/C test in Intelligems on desktop and mobile. The result did not reach statistical significance, so treat it as a directional win.","result":{"headline":"+13% revenue per visitor","metrics":["Revenue per visitor: +13% for Variant A. This was the primary win.","Average order value: +11% and conversion rate: +2% for Variant A.","Variant B used the same high position but eight categories. It lifted conversion rate by 8% and collection-page views by 23%, but average order value stayed flat.","Not statistically significant. Variant A led on revenue per visitor for the whole test, but the gap could still be noise."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/earlier-homepage-categories-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":null},{"slug":"travel-brand-homepage-value-prop-strip","url":"https://liftarchive.com/test/travel-brand-homepage-value-prop-strip/","markdown_url":"https://liftarchive.com/test/travel-brand-homepage-value-prop-strip/index.md","title":"Value-prop strip under homepage banner: +7.76% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons","Money-back guarantee & returns","Free shipping thresholds & shipping price"],"element_slugs":["usp-bar","guarantee","free-shipping-threshold"],"change":"Value-prop strip under homepage banner","control":"The homepage listed the guarantee, returns, order processing and shipping messages near the footer, where many visitors never scrolled.","variant":"A small icon strip sat directly under the homepage banner. It covered the brand guarantee, returns, fast order processing and the free-shipping threshold.","summary":"Moving key value propositions from near the footer to a compact icon strip under the homepage banner lifted revenue per visitor by 7.76% for a premium travel equipment brand. Blend Commerce ran this A/B test in Intelligems across desktop and mobile. Conversion rate rose 5.82%, but confidence and sample size were not shared.","result":{"headline":"+7.76% revenue per visitor","metrics":["Revenue per visitor: +7.76%. This was the primary metric.","Conversion rate: +5.82% and average order value: +1.83%.","New visitors responded most, with conversion up 7% and revenue per visitor up 11%.","Desktop conversion rose 10%. Product-page visits were unchanged overall.","Confidence was not reported, so the agency treats these lifts as directional."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/earlier-homepage-value-propositions-conversion","source_name":"Blend Commerce A/B test","brand":null},{"slug":"stone-creek-coffee-pdp-value-prop-section","url":"https://liftarchive.com/test/stone-creek-coffee-pdp-value-prop-section/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-pdp-value-prop-section/index.md","title":"Redesigned value-prop section on product pages: +11.93% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["usp-bar","layout-design"],"change":"Redesigned value-prop section on product pages","control":"The product page had a value proposition section built with the Shopify theme's native features.","variant":"The same section was redesigned with a clearer, more visual layout so the brand's core benefits were easier to take in.","summary":"A clearer, more visual value proposition section on Stone Creek Coffee's product pages lifted revenue per visitor by 11.93%. Blend Commerce ran this A/B test, which reached statistical significance. Subscription revenue per visitor rose 42.91%, and the variant was set live permanently.","result":{"headline":"+11.93% RPV","metrics":["Revenue per visitor: +11.93%. This is the headline result.","Conversion rate: +6.41% and add-to-cart rate: +8.35%.","Subscription orders per visitor: +48.33% and subscription revenue per visitor: +42.91%.","The result reached statistical significance, according to the agency."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/enhancing-value-proposition-messaging","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"fame-on-central-mobile-exposed-search","url":"https://liftarchive.com/test/fame-on-central-mobile-exposed-search/","markdown_url":"https://liftarchive.com/test/fame-on-central-mobile-exposed-search/index.md","title":"Always-visible mobile search bar: +19.62% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Always-visible mobile search bar","control":"The mobile header hid site search behind a magnifying-glass icon, so shoppers needed an extra tap to start searching.","variant":"A search field was always visible in the mobile header, including the sticky header, and the old icon was removed.","summary":"Replacing a mobile search icon with an always-visible search bar lifted conversion rate by 19.62% for apparel store Fame on Central. Blend Commerce ran this one-week A/B test in Intelligems on mobile, at about 97% significance. Revenue per visitor rose 31.30%.","result":{"headline":"+19.62% conversion rate","metrics":["Conversion rate: +19.62%. This was the primary metric.","Revenue per visitor: +31.30% and checkout-begin rate: +10.50%.","Collection-page views fell 1.80%. This suggests some shoppers used search to skip browsing and go straight to products.","About 97% significance, but after only one week."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/exposed-mobile-search-bar-increase-conversion","source_name":"Blend Commerce A/B test","brand":"Fame on Central"},{"slug":"sports-nutrition-desktop-exposed-search","url":"https://liftarchive.com/test/sports-nutrition-desktop-exposed-search/","markdown_url":"https://liftarchive.com/test/sports-nutrition-desktop-exposed-search/index.md","title":"Full search bar in desktop header: +13.4% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Full search bar in desktop header","control":"The desktop header showed only a search icon. On mobile, the same site already showed search prominently.","variant":"The desktop header showed a full, open search bar.","summary":"Replacing a desktop search icon with a full search bar lifted conversion rate by 13.4% for a sports nutrition brand. Blend Commerce ran this two-week A/B test on desktop only. Average purchase revenue per user rose 7.47%.","result":{"headline":"+13.4% conversion rate","metrics":["Conversion rate: +13.4%. This was the main metric.","Average purchase revenue per user: +7.47%.","Checkout visits: +13.9%.","Visits to product and collection pages through search fell slightly. Shoppers seemed to reach what they wanted in fewer clicks."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2024","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/exposing-search-on-desktop","source_name":"Blend Commerce A/B test","brand":null},{"slug":"oak-tree-memorial-mobile-exposed-search","url":"https://liftarchive.com/test/oak-tree-memorial-mobile-exposed-search/","markdown_url":"https://liftarchive.com/test/oak-tree-memorial-mobile-exposed-search/index.md","title":"Open search bar on mobile: +9.93% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Open search bar on mobile","control":"On mobile, search was hidden behind an icon in the header.","variant":"An open search bar was visible on every page on mobile.","summary":"Showing an open search bar on every mobile page, instead of hiding it behind an icon, lifted revenue per visitor by 9.93% for Oak Tree Memorial. Blend Commerce ran this one-week A/B test. Conversion rate rose 3.34% and average order value 6.37%.","result":{"headline":"+9.93% revenue per visitor","metrics":["Revenue per visitor: +9.93%.","Conversion rate: +3.34%. This was the primary metric.","Average order value: +6.37%, add-to-cart rate: +3.35% and checkout-begin rate: +4.4%.","No significance level was stated, and the test ran only one week."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/exposing-the-search-bar-on-mobile-devices","source_name":"Blend Commerce A/B test","brand":"Oak Tree Memorial"},{"slug":"fame-on-central-rebuy-smart-cart","url":"https://liftarchive.com/test/fame-on-central-rebuy-smart-cart/","markdown_url":"https://liftarchive.com/test/fame-on-central-rebuy-smart-cart/index.md","title":"Rebuy Smart Cart with fuller recommendations: +13% RPV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells"],"element_slugs":["cart-drawer","upsells"],"change":"Rebuy Smart Cart with fuller recommendations","control":"The cart drawer had a recommendations area that looked underdeveloped and was sometimes partly empty.","variant":"A branded Rebuy Smart Cart showed fuller product recommendations, a gift tracker and a swipeable recommendation row on mobile. Shipping progress, quantity controls, payment messaging and the checkout button stayed.","summary":"Replacing a sparse cart drawer with a branded Rebuy Smart Cart lifted revenue per visitor by 13% for apparel store Fame on Central. Blend Commerce ran this A/B test in Intelligems on mobile and desktop. Average order value rose 15% while conversion rate held flat, but the result was not statistically significant.","result":{"headline":"+13% RPV","metrics":["Revenue per visitor: +13%. This was the primary metric.","Average order value: +15%.","Conversion rate: flat. Shoppers spent more per order without fewer of them buying.","Not statistically significant when reported, so the agency treats the lift as directional."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/fame-rebuy-smart-cart-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Fame on Central"},{"slug":"azuna-full-width-homepage-imagery","url":"https://liftarchive.com/test/azuna-full-width-homepage-imagery/","markdown_url":"https://liftarchive.com/test/azuna-full-width-homepage-imagery/index.md","title":"Full-width homepage imagery: +2% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Full-width homepage imagery","control":"The original homepage used a narrower, more segmented hero layout. Its secondary button read \"Learn More\" and led to an explainer page.","variant":"Variant 1 used full-width imagery and a simpler layout. Its secondary button read \"Subscribe and Save\" and led to the subscription page.","summary":"Full-width imagery and a simpler homepage layout lifted conversion rate by 2% for odor-elimination brand Azuna. Blend Commerce ran this A/B/C test against the original homepage. The lift was small, and subscriptions fell during a Memorial Day promotion that overlapped the test.","result":{"headline":"+2% conversion rate","metrics":["Conversion rate: +2% for Variant 1, with gains on both mobile and desktop.","Revenue per visitor: +1% and profit per visitor: +1%.","Variant 2 changed only the secondary button to \"Subscribe and Save\" and underperformed overall.","Subscriptions fell in both variants. A Memorial Day sale during the test made one-time buys more attractive."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/full-width-homepage-imagery-increases-conversion","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"apparel-brand-pdp-review-carousel","url":"https://liftarchive.com/test/apparel-brand-pdp-review-carousel/","markdown_url":"https://liftarchive.com/test/apparel-brand-pdp-review-carousel/index.md","title":"Review carousel on product pages: +4.21% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Review carousel on product pages","control":"The original product page, with no review carousel.","variant":"A rotating carousel of customer reviews, built with the Judge.me app, was added to the product pages.","summary":"Adding a rotating customer review carousel to product pages lifted conversion rate by 4.21% for an apparel brand. Blend Commerce ran this two-week A/B test, and revenue per visitor rose 8.77%. Significance reached only 82%, so treat the result as promising rather than proven.","result":{"headline":"+4.21% conversion rate","metrics":["Conversion rate: +4.21%.","Revenue per visitor: +8.77%, so shoppers spent more as well as buying more often.","Average products per visitor: +7.41%, a sign of larger baskets.","The agency also reported more add-to-cart clicks and checkout visits, and a slight drop in bounce rate. Exact figures were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-a-positive-review-on-the-pdp-1","source_name":"Blend Commerce A/B test","brand":null},{"slug":"singular-sound-product-specific-review-above-fold","url":"https://liftarchive.com/test/singular-sound-product-specific-review-above-fold/","markdown_url":"https://liftarchive.com/test/singular-sound-product-specific-review-above-fold/index.md","title":"Product-specific review high on the PDP: +19.14% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Product-specific review high on the PDP","control":"The product page had no customer review in the upper section.","variant":"Variant 1 placed a review praising sound quality and performance high on the page. Variant 2 placed a review about overall trust in the brand in the same spot.","summary":"Placing a customer review about sound quality and performance high on the product page lifted conversion rate by 19.14% for music gear brand Singular Sound. Blend Commerce ran this 20-day A/B/C test. A second variant with a review about trust in the brand raised add-to-cart but lowered conversion by 7.38%.","result":{"headline":"+19.14% conversion rate","metrics":["Variant 1 conversion rate: +19.14%.","Variant 1 revenue per visitor: +10.77%.","Variant 1 average products per visitor: +27.27%, so shoppers bought more items.","Variant 2 (brand review) lost: add-to-cart rose 23.68%, but conversion fell 7.38%.","Both variants saw small rises in bounce rate. Exact figures were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-a-positive-review-on-the-pdp","source_name":"Blend Commerce A/B test","brand":"Singular Sound"},{"slug":"aeromotive-in-stock-filter-position","url":"https://liftarchive.com/test/aeromotive-in-stock-filter-position/","markdown_url":"https://liftarchive.com/test/aeromotive-in-stock-filter-position/index.md","title":"'In-Stock Only' filter moved to the top: +2.33% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"'In-Stock Only' filter moved to the top","control":"Collection pages showed out-of-stock products by default. The 'In-Stock Only' filter sat at the bottom of the filter panel.","variant":"The 'In-Stock Only' filter was moved near the top of the filter options, so shoppers could spot it right away.","summary":"Moving the 'In-Stock Only' filter from the bottom to near the top of the filter panel lifted conversion rate by 2.33% for auto parts brand Aeromotive. Blend Commerce ran this A/B test on collection pages. The same test on sister brand PerTronix showed almost no change.","result":{"headline":"+2.33% conversion rate","metrics":["Conversion rate: +2.33%.","Add to cart: +8.04%.","Checkout visits: +19.71%, so more shoppers reached checkout.","Product page visits fell 0.37%, which suggests shorter paths to purchase.","On sister brand PerTronix, the same change made little difference."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-in-stock-only-products-on-collection-pages","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"stone-creek-coffee-homepage-value-prop-banner","url":"https://liftarchive.com/test/stone-creek-coffee-homepage-value-prop-banner/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-homepage-value-prop-banner/index.md","title":"Freshness value props on the homepage: +3% conversion, +18% subs","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons","Headlines, product titles & copy"],"element_slugs":["usp-bar","headlines-copy"],"change":"Freshness value props on the homepage","control":"The homepage showed no value propositions at all.","variant":"Variant 2 added a banner focused on freshness, including \"Batch Roasted to Order,\" \"Roast Date Printed Always\" and \"Same Day Shipping. Order by 1pm.\" Variant 1 used points such as \"Proudly a Certified B Corporation,\" \"Happiness Guaranteed\" and \"94% 5-star reviews.\"","summary":"Adding a homepage banner of freshness-focused selling points lifted conversion rate by 3% and subscription revenue per visitor by 18% for Stone Creek Coffee. Blend Commerce ran this A/B/C test. A version with more corporate points lost about 4% in conversion.","result":{"headline":"+3% conversion, +18% subs","metrics":["Variant 2 conversion rate: +3%.","Variant 2 revenue per visitor: +5%.","Variant 2 subscription revenue per visitor: +18%, with an estimated 31 extra orders a month.","Variant 1 lost: conversion rate and revenue per visitor fell about 4%, and subscription revenue per visitor fell 19%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-key-value-propositions-on-the-homepage","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"titan-casket-user-photos-higher-pdp","url":"https://liftarchive.com/test/titan-casket-user-photos-higher-pdp/","markdown_url":"https://liftarchive.com/test/titan-casket-user-photos-higher-pdp/index.md","title":"Customer photos moved next to product images: +71.14% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Customer photos moved next to product images","control":"On mobile, the User Photos section sat far below the main product images.","variant":"On mobile, customer photos moved up near the main product images. On desktop, the \"See customer photos\" link was made more prominent.","summary":"Moving the customer photos section up next to the main product images lifted conversion rate by 71.14% for Titan Casket. Blend Commerce ran this two-week A/B test, which reached 95% confidence. Revenue per visitor rose 24.40%.","result":{"headline":"+71.14% conversion","metrics":["Overall conversion rate: +71.14%, at 95% confidence.","Revenue per visitor: +24.40%.","Mobile conversion rate: +67.59%.","Desktop conversion rate: +123.49%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/highlighting-user-photos-to-enhance-engagement","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"fame-homepage-subcategory-pills","url":"https://liftarchive.com/test/fame-homepage-subcategory-pills/","markdown_url":"https://liftarchive.com/test/fame-homepage-subcategory-pills/index.md","title":"Subcategory pills on the homepage: +5.66% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Hero & above-the-fold section"],"element_slugs":["menu","hero"],"change":"Subcategory pills on the homepage","control":"The homepage led with a large video and gave shoppers few visible routes into product collections.","variant":"A pill-style carousel of subcategory links, starting with New Arrivals and ending with Sale, was added. It sat above the hero on mobile and below it on desktop.","summary":"Adding a carousel of subcategory pill links to the homepage lifted conversion rate by 5.66% for apparel brand Fame. Blend Commerce ran this A/B test, and revenue per visitor rose 8.36%. The test ran one week and reached about 70% confidence, so the agency treats it as directional.","result":{"headline":"+5.66% conversion rate","metrics":["Conversion rate: +5.66%.","Revenue per visitor: +8.36%.","Average order value: +2.55%.","Collection page views rose 1.33% and add-to-cart rate rose 1%. Product page views did not change.","The gain was stronger on desktop. Mobile showed no harm."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/homepage-subcategory-pills-conversion-rate","source_name":"Blend Commerce A/B test","brand":"Fame"},{"slug":"wilsons-pet-food-homepage-subcategory-pills","url":"https://liftarchive.com/test/wilsons-pet-food-homepage-subcategory-pills/","markdown_url":"https://liftarchive.com/test/wilsons-pet-food-homepage-subcategory-pills/index.md","title":"Subcategory pills on the homepage: +22.86% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Subcategory pills on the homepage","control":"The original homepage. Shoppers reached subcategories mainly through the navigation menu.","variant":"Variant B added pill-shaped text links to subcategories near the top of the page. Variant A put an image-led, story-style scroller titled \"Most popular with pet parents\" in the same spot.","summary":"Adding compact pill-shaped links to subcategories near the top of the homepage lifted revenue per visitor by 22.86% for Wilson's Pet Food. Blend Commerce ran this A/B/C test, and conversion rate rose 13.54%. The result is directional, and subscription revenue per visitor fell 15.73%.","result":{"headline":"+22.86% revenue per visitor","metrics":["Variant B revenue per visitor: +22.86%.","Variant B conversion rate: +13.54%, with an 83.1% probability of beating control.","Variant B add-to-cart rate: +10.05%.","Subscription revenue per visitor fell 15.73%, mostly among mobile and new visitors.","Variant A also improved key metrics, but by less. Exact figures were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/homepage-subcategory-pills-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Wilson's Pet Food"},{"slug":"fragrance-hub-instant-search-suggestions","url":"https://liftarchive.com/test/fragrance-hub-instant-search-suggestions/","markdown_url":"https://liftarchive.com/test/fragrance-hub-instant-search-suggestions/index.md","title":"Instant search suggestions: +1.92% RPV, not significant","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Instant search suggestions","control":"When shoppers opened the search bar, the panel stayed empty until they started typing.","variant":"Trending searches and product suggestions appeared as soon as the search bar opened, before any typing.","summary":"Showing trending searches and product suggestions as soon as the search bar opened raised revenue per visitor by 1.92% for Fragrance Hub, but the result was not significant. Blend Commerce ran this A/B test using Intelligems. Conversion rate fell 1.33%, so we treat the result as inconclusive.","result":{"headline":"+1.92% RPV, not significant","metrics":["Revenue per visitor: +1.92%, not significant.","Average order value: +3.30%.","Conversion rate: -1.33%, a small negative.","Add-to-cart rate did not change.","Overall: inconclusive. The brand still kept the change because the direction looked positive."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/immediate-search-suggestions-increase-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Fragrance Hub"},{"slug":"jacksons-add-search-bar","url":"https://liftarchive.com/test/jacksons-add-search-bar/","markdown_url":"https://liftarchive.com/test/jacksons-add-search-bar/index.md","title":"Adding a search bar to the site: +9% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Adding a search bar to the site","control":"The site had no search bar. Shoppers had to browse collection and product pages to find what they wanted.","variant":"A search bar was added, powered by the Boost app, with advanced search and typo correction.","summary":"Adding a search bar to a site that had none lifted conversion rate by 9% for Jackson's. Blend Commerce ran this two-week A/B test. Returning visitors gained the most, with a 28% rise in conversion rate.","result":{"headline":"+9% conversion rate","metrics":["Conversion rate overall: +9%.","Returning visitors: +28% conversion rate, the biggest gain in the test.","New visitors: +5% conversion rate, a smaller but still positive change."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/implement-a-search-bar","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"doctor-pooper-homepage-story-widgets","url":"https://liftarchive.com/test/doctor-pooper-homepage-story-widgets/","markdown_url":"https://liftarchive.com/test/doctor-pooper-homepage-story-widgets/index.md","title":"Image story widgets for key categories on homepage: +44% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Hero & above-the-fold section"],"element_slugs":["menu","hero"],"change":"Image story widgets for key categories on homepage","control":"The original homepage did not show key categories such as drain fly killer, septic cleaners and bundles above the fold.","variant":"Variant 2 added a row of story-style widgets near the top, each with an image linking to one key category. Variant 1, not shown here, used text subcategory pills instead.","summary":"Adding image-based story widgets that link to key product categories near the top of the homepage lifted conversion rate by 44% for Doctor Pooper, a maker of septic and drain cleaning products. Blend Commerce ran this A/B/C test over two weeks. A second variant using text category pills also beat the original, but by less.","result":{"headline":"+44% conversion","metrics":["Conversion rate: +44% for the story widget variant.","Revenue per visitor: +41%.","Checkout begin rate: +37%.","Product page views rose while collection page views fell, so shoppers went more directly to products.","The result held on both desktop and mobile, but the test only approached significance."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improve-homepage-product-discovery-with-story-widgets","source_name":"Blend Commerce A/B test","brand":"Doctor Pooper"},{"slug":"little-bible-stories-sticky-mobile-filters","url":"https://liftarchive.com/test/little-bible-stories-sticky-mobile-filters/","markdown_url":"https://liftarchive.com/test/little-bible-stories-sticky-mobile-filters/index.md","title":"Sticky filter and sort bar on mobile: inconclusive on sales","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky filter and sort bar on mobile","control":"Filter and sort controls sat at the top of mobile collection pages and scrolled out of view.","variant":"A sticky filter and sort bar stayed on screen as shoppers scrolled down the collection page on mobile.","summary":"Making the filter and sort bar sticky on mobile collection pages raised filter and sort clicks by 299.58% for Little Bible Stories, but did not lift sales. Blend Commerce ran this A/B test in Intelligems. Conversion rate and revenue per visitor dipped slightly, and neither change was significant, so we treat this as inconclusive.","result":{"headline":"inconclusive on sales","metrics":["Filter and sort clicks: +299.58%, so shoppers used the controls far more.","Conversion rate: -2.23%, not significant.","Revenue per visitor: -1.80%, not significant. Average order value was flat.","Returning visitors did slightly better, with 2% more product page views and small gains in revenue per visitor.","Blend Commerce shipped it as a UX improvement, not a revenue win."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improve-mobile-filter-engagement-sticky-controls","source_name":"Blend Commerce A/B test","brand":"Little Bible Stories"},{"slug":"azuna-mobile-search-placeholder-copy","url":"https://liftarchive.com/test/azuna-mobile-search-placeholder-copy/","markdown_url":"https://liftarchive.com/test/azuna-mobile-search-placeholder-copy/index.md","title":"Clearer mobile search placeholder copy: +3% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Headlines, product titles & copy"],"element_slugs":["filters-search","headlines-copy"],"change":"Clearer mobile search placeholder copy","control":"The mobile search bar showed the original placeholder text, which did not clearly invite shoppers to search.","variant":"The placeholder text was rewritten to prompt shoppers to search for products. The exact new wording was not shared.","summary":"Rewriting the mobile search bar placeholder text to invite product searches lifted revenue per visitor by 3% for Azuna, a home fragrance and odor eliminator brand. Blend Commerce ran this A/B test in Intelligems. Subscription revenue per visitor rose 4.53%.","result":{"headline":"+3% revenue per visitor","metrics":["Revenue per visitor: +3%.","Subscription revenue per visitor: +4.53%, and subscription orders per visitor +2.26%.","Conversion rate: +1%, and average order value +1%.","Intelligems estimated about 313 extra orders a month.","The variant led the control from the start of the test."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improve-mobile-search-engagement-with-clearer-copy","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"sports-nutrition-per-dose-pricing","url":"https://liftarchive.com/test/sports-nutrition-per-dose-pricing/","markdown_url":"https://liftarchive.com/test/sports-nutrition-per-dose-pricing/index.md","title":"Per-dose price moved next to the main price: +6.34% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Per-dose price moved next to the main price","control":"The product page showed per-dose or per-capsule pricing in a less prominent spot.","variant":"The per-dose price was moved to a more visible position, close to the main product price.","summary":"Moving per-dose pricing to a more prominent spot near the main price lifted conversion rate by 6.34% for a sports nutrition brand. Blend Commerce ran this A/B test on product pages. Autoship selections rose 2.75%, while revenue per visitor dipped 0.55%.","result":{"headline":"+6.34% conversion","metrics":["Conversion rate: +6.34%.","Autoship subscription selections: +2.75%.","Add to bag clicks: +0.44%, a very small change.","Revenue per visitor: -0.55%, a slight drop.","Average products per visitor: -1.03%, so shoppers bought fewer items each."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-clarity-with-per-dose-pricing-on-pdps","source_name":"Blend Commerce A/B test","brand":null},{"slug":"vegepod-action-based-homepage-ctas","url":"https://liftarchive.com/test/vegepod-action-based-homepage-ctas/","markdown_url":"https://liftarchive.com/test/vegepod-action-based-homepage-ctas/index.md","title":"Action-led homepage CTAs: +6.94% product page views","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons","Headlines, product titles & copy"],"element_slugs":["cta-button","headlines-copy"],"change":"Action-led homepage CTAs","control":"Homepage CTAs used vague, passive copy such as 'Discover More'.","variant":"The CTAs named the action and the product, such as 'Shop Large Raised Garden Beds'.","summary":"Replacing passive homepage buttons like 'Discover More' with specific ones like 'Shop Large Raised Garden Beds' raised the product page view rate by 6.94% for Vegepod. Blend Commerce ran this 11-day A/B test with 2,398 visitors. New visitors saw a 26% rise in revenue per visitor.","result":{"headline":"+6.94% product page views","metrics":["Product page view rate: +6.94%.","Homepage CTA clicks: +3.66%.","New visitors: CTA clicks and product page views both +11%, and revenue per visitor +26%.","Overall conversion rate and revenue per visitor were not reported."]},"direction":"won","metric":"product page views","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-homepage-cta-clarity","source_name":"Blend Commerce A/B test","brand":"Vegepod"},{"slug":"vegepod-mobile-menu-category-images","url":"https://liftarchive.com/test/vegepod-mobile-menu-category-images/","markdown_url":"https://liftarchive.com/test/vegepod-mobile-menu-category-images/index.md","title":"Images beside mobile menu categories: +42% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Images beside mobile menu categories","control":"The mobile menu listed categories as text links only.","variant":"Each key category link in the mobile menu had a small supporting image beside it.","summary":"Adding a small image next to each key category in the mobile menu lifted revenue per visitor by 42% for Vegepod, a garden products brand. Blend Commerce ran this 21-day A/B test. Conversion rate rose 14% and average order value 24%.","result":{"headline":"+42% revenue per visitor","metrics":["Revenue per visitor: +42%, driven mainly by higher order values.","Conversion rate: +14%.","Average order value: +24%.","Collection page views rose 2%, while product page views dipped 3% and add to cart rate held steady.","Returning visitors: +54% conversion rate and +66% revenue per visitor. New visitors: +36% revenue per visitor."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-mobile-navigation-clarity-with-supporting-imagery","source_name":"Blend Commerce A/B test","brand":"Vegepod"},{"slug":"aeromotive-sticky-pump-finder-mobile","url":"https://liftarchive.com/test/aeromotive-sticky-pump-finder-mobile/","markdown_url":"https://liftarchive.com/test/aeromotive-sticky-pump-finder-mobile/index.md","title":"Sticky Pump Finder button on mobile collections: +69% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product finder quizzes","Sticky add-to-cart bars"],"element_slugs":["quiz-finder","sticky-atc"],"change":"Sticky Pump Finder button on mobile collections","control":"The standard mobile collection page did not make the Pump Finder tool prominent.","variant":"The Pump Finder was pinned as a sticky button that stayed in reach as shoppers scrolled mobile collection pages.","summary":"Pinning the Pump Finder tool as a sticky button on mobile collection pages lifted conversion rate by 69.25% for Aeromotive, an automotive parts brand. Blend Commerce ran this 13-day A/B test, which reached 97.4% significance. Cart completion rose 42.8%.","result":{"headline":"+69% conversion","metrics":["Conversion rate: +69.25%.","Cart completion: +42.8%.","Revenue per visitor: +18.72%, and total revenue +15.4%.","Average order value: +13.4%.","Products viewed per visitor fell 37.76%, so shoppers browsed less and bought more directly."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-product-discovery-on-mobile","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"stone-creek-coffee-homepage-subcategory-pills","url":"https://liftarchive.com/test/stone-creek-coffee-homepage-subcategory-pills/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-homepage-subcategory-pills/index.md","title":"Sticky subcategory pills on the homepage: +8% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Hero & above-the-fold section"],"element_slugs":["menu","hero"],"change":"Sticky subcategory pills on the homepage","control":"The original homepage listed subcategories further down the page. Only 29% of mobile visitors scrolled far enough to reach them.","variant":"A sticky carousel of compact, pill-shaped subcategory buttons sat above the fold. A second variant tested the same idea with round, story-style circles instead.","summary":"Putting a sticky row of subcategory pills above the fold on the Stone Creek Coffee homepage lifted conversion rate by 8% and revenue per visitor by 9%. Blend Commerce ran this A/B/C test for the coffee roaster over two weeks. The pill design beat both the original homepage and a story-style circle version.","result":{"headline":"+8% conversion rate","metrics":["Conversion rate: +8% for the pill variant against the original homepage.","Revenue per visitor: +9%, so the extra orders did not come at the cost of smaller baskets.","Collection view rate: +19.41%, meaning far more visitors clicked through into a category.","Projected impact: about 75 extra orders a month, based on Intelligems projections."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-subcategory-visibility","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"azuna-collection-variant-names","url":"https://liftarchive.com/test/azuna-collection-variant-names/","markdown_url":"https://liftarchive.com/test/azuna-collection-variant-names/index.md","title":"Variant names under colour swatches on product cards: +4.87% CR","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Variant, size & option selectors","Product cards & quick add"],"element_slugs":["variant-selector","product-cards"],"change":"Variant names under colour swatches on product cards","control":"Each product card on the collection page showed colour circles for the variants, with no text naming them.","variant":"The same colour circles, with the name of the selected variant shown beneath and updating when a shopper tapped a different circle. A second variant also spaced the circles further apart.","summary":"Showing the selected variant's name under the colour circles on Azuna's collection product cards lifted conversion rate by 4.87%. Blend Commerce ran this A/B/C test for the home fragrance and odour eliminator brand. Revenue per visitor rose 4.62% and subscription revenue per visitor 4.85%.","result":{"headline":"+4.87% CR","metrics":["Conversion rate: +4.87% for the names-only variant against control.","Revenue per visitor: +4.62%, in line with the conversion gain.","Subscription revenue per visitor: +4.85%, so subscribers responded as well as one-off buyers.","Add-to-cart rate: +1.12%. Blend estimated about 1,959 extra orders a month.","The second variant (names plus wider spacing) also won, but by less: +2.81% conversion and +3.48% revenue per visitor."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/improving-variant-visibility-on-collection-pages","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"fame-cart-drawer-shop-pay-button","url":"https://liftarchive.com/test/fame-cart-drawer-shop-pay-button/","markdown_url":"https://liftarchive.com/test/fame-cart-drawer-shop-pay-button/index.md","title":"Shop Pay button in the cart drawer: +47.75% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Checkout steps, fields & flow","Payment icons, express checkout & BNPL"],"element_slugs":["cart-drawer","checkout-flow","payment-icons"],"change":"Shop Pay button in the cart drawer","control":"The cart drawer showed only the standard Checkout button.","variant":"A Shop Pay button, the same size and style as Checkout, sat directly below it. A second variant showed payment method icons under Checkout instead, with no Shop Pay button.","summary":"Adding a dedicated Shop Pay button under the Checkout button in Fame's cart drawer lifted conversion rate by 47.75% and revenue per visitor by 69.30%. Blend Commerce ran this A/B/C test for the apparel brand on all devices using Intelligems. A version with payment icons instead also raised conversion but cut checkout starts.","result":{"headline":"+47.75% conversion rate","metrics":["Conversion rate: +47.75% for the Shop Pay variant against control.","Revenue per visitor: +69.30%, the biggest gain in the test.","Checkout begin rate: +19.33%, so more shoppers moved from cart to checkout.","Average order value: +14.59%. Desktop gains were larger than mobile.","The payment-icons variant improved conversion and order value but lowered checkout starts by 7%, a negative on that metric."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-cart-conversion-dedicated-shop-pay-button","source_name":"Blend Commerce A/B test","brand":"Fame"},{"slug":"stone-creek-coffee-homepage-recently-viewed","url":"https://liftarchive.com/test/stone-creek-coffee-homepage-recently-viewed/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-homepage-recently-viewed/index.md","title":"Recently viewed carousel on the homepage: +13% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Upsells & cross-sells"],"element_slugs":["product-cards","upsells"],"change":"Recently viewed carousel on the homepage","control":"The existing homepage showed best sellers but nothing based on what the visitor had looked at before.","variant":"A Rebuy-powered carousel of up to eight recently viewed products sat above the best sellers. It only appeared for visitors who had browsing history.","summary":"Adding a recently viewed products carousel above the best sellers on Stone Creek Coffee's homepage lifted revenue per visitor by 13%. Blend Commerce ran this test for the coffee roaster across all devices. Conversion rate also rose 13%.","result":{"headline":"+13% revenue per visitor","metrics":["Revenue per visitor: +13%, the primary metric.","Conversion rate: +13%, so the gain came from more buyers, not bigger orders.","Subscription orders per visitor: +2%, a small lift.","Blend estimated about 159 extra orders a month."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-homepage-revenue-recently-viewed-products","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"azuna-pdp-scent-swatches","url":"https://liftarchive.com/test/azuna-pdp-scent-swatches/","markdown_url":"https://liftarchive.com/test/azuna-pdp-scent-swatches/index.md","title":"Scent swatches instead of a dropdown: +4% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Scent swatches instead of a dropdown","control":"Shoppers chose a scent from a dropdown menu on the product page.","variant":"Scents appeared as colour swatches in a row that scrolls sideways. A second variant used a hybrid dropdown that showed both text and colour.","summary":"Replacing the scent dropdown on Azuna's product page with colour swatches in a horizontal scroll lifted desktop revenue per visitor by 4%. Blend Commerce ran this two-week A/B/C test for the home fragrance and odour eliminator brand. Desktop conversion rose 3% and subscription orders 6%.","result":{"headline":"+4% revenue per visitor","metrics":["Desktop revenue per visitor: +4% for the swatch variant.","Desktop conversion rate: +3%.","Desktop subscription orders: +6%. Profit per visitor also rose 4%.","Mobile: also positive but smaller, and the source does not give mobile numbers.","Overall subscriptions dipped at first, which is why the change was shipped on desktop only."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-in-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"wilsons-pet-food-mobile-exposed-search","url":"https://liftarchive.com/test/wilsons-pet-food-mobile-exposed-search/","markdown_url":"https://liftarchive.com/test/wilsons-pet-food-mobile-exposed-search/index.md","title":"Visible mobile search bar instead of an icon: +9.97% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Visible mobile search bar instead of an icon","control":"On mobile, search was collapsed behind an icon in the header, so shoppers needed an extra tap to start typing.","variant":"A white search field sat in plain view directly under the mobile header.","summary":"Showing a visible search field under the mobile header, instead of hiding search behind an icon, lifted conversion rate by 9.97% for Wilson's Pet Food. Blend Commerce ran this test for the pet food brand. The result reached 87.31% confidence, which is below the usual bar, so treat it as a strong lead rather than proof.","result":{"headline":"+9.97% conversion rate","metrics":["Conversion rate: +9.97%.","Revenue per visitor: +6.10%, and total revenue +6.8%.","Checkout begin rate: +8.76%, with abandoned carts down 12.29%.","Average order value: -3.35%, a negative. Shoppers bought more often but spent a little less per order."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-mobile-conversion-exposed-search-bar","source_name":"Blend Commerce A/B test","brand":"Wilson's Pet Food"},{"slug":"stone-creek-coffee-multi-image-product-cards","url":"https://liftarchive.com/test/stone-creek-coffee-multi-image-product-cards/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-multi-image-product-cards/index.md","title":"Two-image product cards: +20% mobile CR, -12% on desktop","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Product images & gallery"],"element_slugs":["product-cards","product-images"],"change":"Two-image product cards","control":"Collection product cards showed one image. Desktop users could hover to see a second, but mobile users had no way to.","variant":"Each card showed a two-image gallery, with pagination dots on mobile and hover controls on desktop.","summary":"Adding a two-image gallery to each product card on Stone Creek Coffee's collection pages lifted mobile conversion rate by 20% but cut desktop conversion by 12%. Blend Commerce ran this test for the coffee roaster. The change shipped on mobile only, and desktop kept its existing hover image.","result":{"headline":"+20% mobile CR, -12% on desktop","metrics":["Mobile conversion rate: +20%, with revenue per visitor +11% and add-to-cart rate +11%.","Mobile estimate: about 89 extra orders a month, per Blend.","Desktop conversion rate: -12% and revenue per visitor -7%, a clear loss.","Desktop subscription revenue per visitor fell 49%, the largest negative in the test."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-mobile-conversion-multi-image-product-cards","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"pdp-featured-customer-review","url":"https://liftarchive.com/test/pdp-featured-customer-review/","markdown_url":"https://liftarchive.com/test/pdp-featured-customer-review/index.md","title":"Featured customer review near the buy box: +39% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Featured customer review near the buy box","control":"The original product page kept customer reviews further down, away from the buying area.","variant":"One customer review was featured prominently near the price and add-to-cart area.","summary":"Placing one featured customer review near the main buying area of the product page lifted revenue per visitor by 39% for a Shopify brand. Blend Commerce ran this test. Average order value rose 29% and conversion rate 7%, with most of the gain on desktop.","result":{"headline":"+39% revenue per visitor","metrics":["Revenue per visitor: +39%, the primary metric.","Average order value: +29%, the main driver of the revenue gain.","Conversion rate: +7% overall.","Add-to-cart rate fell slightly, and mobile conversion and add-to-cart both declined, though mobile revenue per visitor still rose."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-pdp-purchase-confidence-with-featured-review","source_name":"Blend Commerce A/B test","brand":null},{"slug":"stone-creek-coffee-rebuy-vs-shopify-recommendations","url":"https://liftarchive.com/test/stone-creek-coffee-rebuy-vs-shopify-recommendations/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-rebuy-vs-shopify-recommendations/index.md","title":"Rebuy vs Shopify product recommendations: +23% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"Rebuy vs Shopify product recommendations","control":"Product pages showed ten recommended products below the reviews, picked by Shopify's native recommendation API.","variant":"The same ten-product block, in the same design and position, but filled by Rebuy's recommendation engine using its own data.","summary":"Swapping Shopify's native product recommendations for Rebuy's engine lifted conversion rate by 23% on Stone Creek Coffee's product pages. Blend Commerce ran this A/B test in Intelligems. Revenue per visitor rose 25%, but the test ran for only four days and ended early.","result":{"headline":"+23% conversion rate","metrics":["Conversion rate: +23%, the primary metric. Intelligems gave an 89.5% probability the Rebuy version beat control.","Revenue per visitor: +25%, with an 83% chance of being the best version.","Subscription revenue per visitor: +84%, a large lift for a coffee brand that sells subscriptions.","Add-to-cart rate: +12%. Average order value: +2%.","Abandoned checkout rate: -34%, a good sign that the extra products did not distract buyers."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-pdp-revenue-rebuy-product-recommendations","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"travel-brand-pdp-value-props-below-atc","url":"https://liftarchive.com/test/travel-brand-pdp-value-props-below-atc/","markdown_url":"https://liftarchive.com/test/travel-brand-pdp-value-props-below-atc/index.md","title":"Value props below Add to Cart: conversion flat at 3.30%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["usp-bar","guarantee","shipping-messaging"],"change":"Value props below Add to Cart","control":"The product page kept the brand's key promises, such as shipping, returns and guarantee, in the site footer only.","variant":"A new block below Add to Cart listed free-shipping guidance, fast order processing, 30-day returns and the brand's product guarantee.","summary":"Adding a reassurance block below the Add to Cart button left conversion rate unchanged at 3.30% for a premium travel equipment brand. Blend Commerce ran this A/B test in Intelligems across 99,754 visitors. Revenue per visitor and order value rose about 2%, but the result was not significant, so we treat it as inconclusive.","result":{"headline":"conversion flat at 3.30%","metrics":["Conversion rate: 3.30% in both versions, so no change.","Revenue per visitor, average order value and checkout-begin rate: each about +2%, but not statistically significant.","Add-to-cart rate: about -1%, a small dip.","The brand launched the block anyway, as a directional call rather than a proven win."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-pdp-revenue-with-clearer-value-propositions","source_name":"Blend Commerce A/B test","brand":null},{"slug":"aeromotive-hero-fitment-ctas","url":"https://liftarchive.com/test/aeromotive-hero-fitment-ctas/","markdown_url":"https://liftarchive.com/test/aeromotive-hero-fitment-ctas/index.md","title":"Two fitment CTAs in homepage hero: +6% revenue per visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Add-to-cart & CTA buttons","Product finder quizzes"],"element_slugs":["hero","cta-button","quiz-finder"],"change":"Two fitment CTAs in homepage hero","control":"The homepage hero carried a brand message, with no quick routes to find parts by vehicle or pump.","variant":"Variant 2 put two buttons in the hero: 'Shop by Vehicle' and 'Find a Fuel Pump'. A third version, Variant 1, showed only 'Shop by Vehicle'.","summary":"Adding 'Shop by Vehicle' and 'Find a Fuel Pump' buttons to the homepage hero lifted revenue per visitor by 6% for automotive parts brand Aeromotive. Blend Commerce ran this A/B/C test. Order value rose 50%, but conversion rate fell, so the gain came from bigger orders, not more of them.","result":{"headline":"+6% revenue per visitor","metrics":["Revenue per visitor (Variant 2): +6%, the primary metric.","Average order value (Variant 2): +50%.","Conversion rate (Variant 2): fell. The size of the drop was not shared.","Variant 1, with only 'Shop by Vehicle', lowered both conversion rate and revenue per visitor, so it lost."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-revenue-per-visitor-hero-ctas","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"bbq-land-pdp-payment-logos-vs-express-checkout","url":"https://liftarchive.com/test/bbq-land-pdp-payment-logos-vs-express-checkout/","markdown_url":"https://liftarchive.com/test/bbq-land-pdp-payment-logos-vs-express-checkout/index.md","title":"Payment logos near Add to Cart: +29.77% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Checkout steps, fields & flow"],"element_slugs":["payment-icons","checkout-flow"],"change":"Payment logos near Add to Cart","control":"The product page buy area for grills showed no payment method cues near the Add to Cart button.","variant":"Variant 2 added payment method logos near Add to Cart. Variant 1 instead placed express checkout buttons near the button.","summary":"Showing payment method logos near the Add to Cart button lifted revenue per visitor by 29.77% on BBQ Land's high-ticket grill pages. Blend Commerce ran this A/B/C test. A second variant with express checkout buttons lost, cutting conversion rate by 31.21%.","result":{"headline":"+29.77% revenue per visitor","metrics":["Revenue per visitor (payment logos): +29.77%, driven by order value.","Average order value (payment logos): +31.67%.","Conversion rate (payment logos): -1.44%, roughly flat.","Express checkout variant lost: conversion -31.21%, revenue per visitor -25.55%, add-to-cart -11.59%, despite order value +8.21%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-revenue-per-visitor-on-high-value-pdps","source_name":"Blend Commerce A/B test","brand":"BBQ Land"},{"slug":"jacksons-per-ounce-price-framing","url":"https://liftarchive.com/test/jacksons-per-ounce-price-framing/","markdown_url":"https://liftarchive.com/test/jacksons-per-ounce-price-framing/index.md","title":"Price per ounce under Add to Cart: +80% subscription orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Price per ounce under Add to Cart","control":"A 30-pack of 1 oz bags and an 8-pack of 5 oz bags showed the same headline price, with no unit pricing. Shoppers had to work out the value themselves.","variant":"A price-per-ounce message appeared beneath the Add to Cart button for the relevant pack sizes. The product prices did not change.","summary":"Adding a price-per-ounce line under the Add to Cart button lifted subscription orders per visitor by 80% for Jackson's. Blend Commerce ran this A/B test in Intelligems on desktop and mobile. Overall revenue per visitor rose 2%, while add-to-cart rate fell 12%.","result":{"headline":"+80% subscription orders","metrics":["Subscription orders per visitor: +80%, at 96% significance.","Subscription revenue per visitor: +29.31%, also at 96% significance.","Revenue per visitor: +2%. Conversion rate: +1%.","Add-to-cart rate: -12%, a drop the test did not explain."]},"direction":"won","metric":"subscription orders per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/increase-subscription-orders-per-ounce-price-framing","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"stone-creek-coffee-limited-time-urgency-copy","url":"https://liftarchive.com/test/stone-creek-coffee-limited-time-urgency-copy/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-limited-time-urgency-copy/index.md","title":"Limited-time copy without a discount: +16% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Low-stock & scarcity messaging"],"element_slugs":["urgency-offers","scarcity"],"change":"Limited-time copy without a discount","control":"Product pages had strong product details but no time-based or scarcity message.","variant":"Dynamic copy higher on the page signalled that seasonal coffees were available for a limited time. Prices stayed the same.","summary":"Adding dynamic limited-time copy to product pages, with no discount, lifted conversion rate by 16% for Stone Creek Coffee. Blend Commerce ran this A/B test on seasonal and limited coffees. Revenue per visitor rose 15% and add-to-cart rate 18%.","result":{"headline":"+16% conversion rate","metrics":["Conversion rate: +16%.","Revenue per visitor: +15%.","Add-to-cart rate: +18%.","Blend Commerce reported no harm to subscriptions."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/introducing-urgency-without-discounting","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"aeromotive-mobile-homepage-value-props-higher","url":"https://liftarchive.com/test/aeromotive-mobile-homepage-value-props-higher/","markdown_url":"https://liftarchive.com/test/aeromotive-mobile-homepage-value-props-higher/index.md","title":"Brand values banner moved higher on mobile: +14.91% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["usp-bar","layout-design"],"change":"Brand values banner moved higher on mobile","control":"The banner showing the brand's values sat low on the mobile homepage. Heatmaps showed only about 20% of mobile users reached it, compared with 70% on desktop.","variant":"The same banner moved up the mobile homepage, above the collection section.","summary":"Moving the brand-values banner higher on the mobile homepage lifted conversion rate by 14.91% for automotive parts brand Aeromotive. Blend Commerce ran this two-week A/B test. Revenue per visitor rose 15.26%.","result":{"headline":"+14.91% conversion","metrics":["Conversion rate: +14.91%.","Revenue per visitor: +15.26%.","Product page visits: +3.91%, so more shoppers moved deeper into the site.","Cart icon clicks: +12.41%. Menu clicks: +11.44%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/key-value-propositions-higher-on-the-mobile-device-homepage","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"little-bible-stories-mobile-pdp-thumbnails","url":"https://liftarchive.com/test/little-bible-stories-mobile-pdp-thumbnails/","markdown_url":"https://liftarchive.com/test/little-bible-stories-mobile-pdp-thumbnails/index.md","title":"Image thumbnails on mobile product pages: +6.14% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Image thumbnails on mobile product pages","control":"The mobile product gallery used small circles to move between images, so shoppers could not see what each image showed before tapping.","variant":"A row of image thumbnails appeared below the main product image on mobile, showing all available pictures at once.","summary":"Adding visible image thumbnails below the main product photo on mobile lifted conversion rate by 6.14% for children's book brand Little Bible Stories. Blend Commerce ran this mobile-only A/B test. Revenue per visitor rose 7.09%.","result":{"headline":"+6.14% conversion","metrics":["Conversion rate: +6.14%.","Revenue per visitor: +7.09%.","Abandoned checkout rate: -4.46%, a good sign.","Add-to-cart rate and order value stayed flat.","New visitors: conversion +8% and revenue per visitor +10%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/mobile-pdp-image-thumbnails-improve-conversion","source_name":"Blend Commerce A/B test","brand":"Little Bible Stories"},{"slug":"travel-brand-pdp-express-checkout-vs-payment-icons","url":"https://liftarchive.com/test/travel-brand-pdp-express-checkout-vs-payment-icons/","markdown_url":"https://liftarchive.com/test/travel-brand-pdp-express-checkout-vs-payment-icons/index.md","title":"Express checkout vs payment icons on PDP: -14% mobile conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Checkout steps, fields & flow"],"element_slugs":["payment-icons","checkout-flow"],"change":"Express checkout vs payment icons on PDP","control":"The product page showed the standard Add to Cart area. No payment methods were shown near the button.","variant":"Variant A added Shopify's dynamic Express Checkout button under the main button. Variant B kept the normal cart flow and added icons for Shop Pay, Amazon Pay, Klarna, PayPal and credit cards under the button.","summary":"Adding Shopify's dynamic Express Checkout button under the Add to Cart button cut mobile conversion by 14% and mobile revenue per visitor by 21%. A second variant showing payment icons instead lost on desktop and gained only 1% conversion on mobile. Blend Commerce ran this A/B/C test for a premium travel equipment brand.","result":{"headline":"-14% mobile conversion","metrics":["Express Checkout, mobile: conversion rate -14% and revenue per visitor -21%. It also lost on desktop. This is a clear negative result.","Payment icons, desktop: every major metric fell, so the icons hurt on larger screens.","Payment icons, mobile: conversion rate +1%, revenue per visitor +2%, average order value +1%. These are small gains with no significance reported.","Payment icons, mobile funnel: add-to-cart rate -1% and checkout-begin rate -4%, so the icons did not help every step.","Across all devices the combined result was negative. The agency kept the control on desktop and rolled out icons on mobile only."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/mobile-pdp-payment-icons-device-specific-checkout-test","source_name":"Blend Commerce A/B test","brand":null},{"slug":"stone-creek-coffee-charcoal-product-badges","url":"https://liftarchive.com/test/stone-creek-coffee-charcoal-product-badges/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-charcoal-product-badges/index.md","title":"Charcoal product badges on collection cards: +22% mobile sub orders","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["badges-labels","product-cards"],"change":"Charcoal product badges on collection cards","control":"Collection page product cards showed the existing experience without the New Arrival, Best Seller and Limited Release badges. Sold Out and Sale badges worked as before.","variant":"The three new badges appeared on product cards in charcoal. This was a retest of an earlier blue version, made to check whether the colour caused the earlier desktop drop.","summary":"Charcoal New Arrival, Best Seller and Limited Release badges on collection cards raised mobile subscription orders per visitor by 22% and mobile conversion by 4% for Stone Creek Coffee. On desktop, conversion fell 32%, which pulled the blended result negative. Blend Commerce ran the test in Intelligems, and the badges were kept on mobile only.","result":{"headline":"+22% mobile sub orders","metrics":["Mobile subscription orders per visitor: +22%. This is the headline gain.","Mobile conversion rate +4% and revenue per visitor +7%. Product-page view rate fell 4%.","Desktop conversion rate: -32%, and revenue per visitor -31%. This is a large negative result.","Desktop subscription orders per visitor fell 57%, so the badges worked against subscriptions on larger screens.","Blended across devices the test was negative. It counts as a win only for mobile."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/mobile-product-badges-subscription-orders","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"aeromotive-recently-viewed-carousel","url":"https://liftarchive.com/test/aeromotive-recently-viewed-carousel/","markdown_url":"https://liftarchive.com/test/aeromotive-recently-viewed-carousel/index.md","title":"Recently viewed carousel on home and collections: +44% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Upsells & cross-sells"],"element_slugs":["product-cards","upsells"],"change":"Recently viewed carousel on home and collections","control":"The homepage and collection pages had no recently viewed products section.","variant":"A Rebuy Recently Viewed carousel was added near the fold on the homepage and further down on collection pages.","summary":"Adding a Recently Viewed products carousel to the homepage and collection pages raised Aeromotive's conversion rate by 44.31% over a 13-day test. Average order value rose 191.8% and revenue per visitor about 206%, but mobile conversion fell 10.1%. Blend Commerce ran this test using a Rebuy widget.","result":{"headline":"+44% conversion","metrics":["Conversion rate: +44.31% overall, at 92.02% significance. That is below the common 95% bar.","Average order value: +191.8%, and revenue per visitor: about +206%. Gains this large likely reflect a few big orders.","Desktop did best, with conversion rate up 125.55%.","Mobile conversion rate fell 10.1%, even though mobile order value and revenue rose. Flag this before rolling out to phones."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/placing-a-recently-viewed-products-widget-to-home-and-collection-pages","source_name":"Blend Commerce A/B test","brand":"Aeromotive"},{"slug":"azuna-fresh-popular-subscription-badge","url":"https://liftarchive.com/test/azuna-fresh-popular-subscription-badge/","markdown_url":"https://liftarchive.com/test/azuna-fresh-popular-subscription-badge/index.md","title":"'Popular' badge on a subscription option: +3% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Bestseller badges & product labels","Social proof, authority & press"],"element_slugs":["subscriptions","badges-labels","social-proof"],"change":"'Popular' badge on a subscription option","control":"The product page subscription selector had no badge on any option.","variant":"Variant 2 added a 'Popular' badge to one subscription option. Variant 1 used a 'Recommended' badge instead, and the offers stayed the same in all versions.","summary":"A 'Popular' badge on one subscription option raised Azuna Fresh's revenue per visitor by 3% and conversion rate by 2%. A 'Recommended' badge in the same A/B/C test gained about 1% on both. Blend Commerce ran the test in Intelligems on the brand's product pages.","result":{"headline":"+3% revenue per visitor","metrics":["Popular badge: revenue per visitor +3% and conversion rate +2%. The agency estimated about 702 extra orders per month.","Popular badge: subscription orders and subscription revenue per visitor were unchanged. The gain came from more people buying, not more choosing a subscription.","Recommended badge: conversion rate and revenue per visitor +1%, subscription orders per visitor +3%. It was the weaker variant overall."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/popular-subscription-badges-increase-pdp-revenue","source_name":"Blend Commerce A/B test","brand":"Azuna Fresh"},{"slug":"fame-rebuy-checkout-recommendations","url":"https://liftarchive.com/test/fame-rebuy-checkout-recommendations/","markdown_url":"https://liftarchive.com/test/fame-rebuy-checkout-recommendations/index.md","title":"Product recommendations in checkout: +2% conversion, inconclusive","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells","Checkout steps, fields & flow"],"element_slugs":["upsells","checkout-flow"],"change":"Product recommendations in checkout","control":"Fame's Shopify Plus checkout had no product recommendations.","variant":"A compact Rebuy widget in checkout showed complementary or recently viewed products, based on the shopper's cart and browsing.","summary":"Adding a compact Rebuy recommendation widget to Fame's Shopify Plus checkout showed a 2% conversion lift, but we treat the result as inconclusive. Revenue per visitor was flat at -0.16%, and only two products were bought through the widget. Blend Commerce ran the test in Rebuy across mobile and desktop.","result":{"headline":"+2% conversion, inconclusive","metrics":["Conversion rate: +2%. No confidence level was reported, so this may be noise.","Revenue: +5% in total, but revenue per visitor: -0.16%. Per visitor, revenue was flat.","Only two products were bought through the widget during the test. The cross-sell itself added very little.","The main takeaway: the widget did not appear to hurt checkout. The agency rolled it out and planned follow-up tests."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/rebuy-checkout-recommendations-increase-conversion","source_name":"Blend Commerce A/B test","brand":"Fame"},{"slug":"wilsons-pet-food-mobile-category-menu-redesign","url":"https://liftarchive.com/test/wilsons-pet-food-mobile-category-menu-redesign/","markdown_url":"https://liftarchive.com/test/wilsons-pet-food-mobile-category-menu-redesign/index.md","title":"Mobile menu with images and Trustpilot rating: +5% add-to-cart, flat","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Social proof, authority & press"],"element_slugs":["menu","social-proof"],"change":"Mobile menu with images and Trustpilot rating","control":"The original mobile category menu.","variant":"Variant C restructured the menu, added category images and showed the brand's Trustpilot rating. Variant B added images and extra options only.","summary":"A redesigned mobile category menu with images and a Trustpilot rating lifted Wilson's Pet Food's add-to-cart rate by 5%, but conversion rose only 1% and revenue per visitor fell 1%. We treat the result as inconclusive because it did not reach significance. Blend Commerce ran this 26-day A/B/C test.","result":{"headline":"+5% add-to-cart, flat","metrics":["Variant C add-to-cart rate: +5%, and checkout-begin rate: +6%. More shoppers moved deeper into the funnel.","Variant C conversion rate: +1%. This is too small to call and was not statistically conclusive.","Variant C revenue per visitor: -1%, and average order value: -1%. It was not a revenue win.","Variant B cut conversion by 11%. Adding images and options alone clearly lost."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/redesign-mobile-menu-funnel-engagement","source_name":"Blend Commerce A/B test","brand":"Wilson's Pet Food"},{"slug":"stone-creek-coffee-visual-mobile-menu","url":"https://liftarchive.com/test/stone-creek-coffee-visual-mobile-menu/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-visual-mobile-menu/index.md","title":"Visual mobile menu with category images: +18% conversion rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Visual mobile menu with category images","control":"The mobile category menu gave little visual context, with a carousel of main collections at the bottom.","variant":"Variant 2 showed all categories with images and split the bottom carousel into separate rows. Variant 1 added featured category images and kept the original carousel.","summary":"Showing every category with an image in the mobile menu raised Stone Creek Coffee's conversion rate by 18% and revenue per visitor by 28%. Average order value rose 8%. Blend Commerce ran this A/B/C test, and the testing tool estimated about 101 extra orders per month.","result":{"headline":"+18% conversion rate","metrics":["Variant 2 conversion rate: +18%. This was the strongest result.","Variant 2 revenue per visitor: +28%, and average order value: +8%.","Variant 2 subscription revenue per visitor: +6%. Intelligems estimated about 101 extra orders per month.","Variant 1 also beat the control, but by less. The agency did not share its numbers on the page."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/redesign-mobile-menu","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"oaktree-memorials-best-seller-new-badges","url":"https://liftarchive.com/test/oaktree-memorials-best-seller-new-badges/","markdown_url":"https://liftarchive.com/test/oaktree-memorials-best-seller-new-badges/index.md","title":"Best Seller, New Arrival and % off badges: +7% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Pricing, discounts & savings display"],"element_slugs":["badges-labels","pricing-discounts"],"change":"Best Seller, New Arrival and % off badges","control":"Product cards showed only a generic Sale badge.","variant":"A Best Seller badge went on the top 10 products and a New Arrival badge on items added in the last 30 days. The generic Sale badge was replaced by the discount percentage.","summary":"Adding Best Seller and New Arrival badges and showing the discount percentage on product cards raised Oaktree Memorials' conversion rate by 7%. Add-to-cart rose 10% and revenue per visitor 3%. Blend Commerce ran the test, which bundled three badge changes and did not reach the agency's usual significance bar.","result":{"headline":"+7% conversion","metrics":["Conversion rate: +7%. It did not meet the agency's usual significance threshold.","Add-to-cart rate: +10%, and product page view rate: +6%. More shoppers moved from cards to products.","Revenue per visitor: +3%. The agency estimated about 23 extra orders per month.","Three changes shipped together, so the lift can't be credited to any single badge."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/reducing-decision-friction-with-strategic-product-badges","source_name":"Blend Commerce A/B test","brand":"Oaktree Memorials"},{"slug":"titan-casket-smaller-collection-hero","url":"https://liftarchive.com/test/titan-casket-smaller-collection-hero/","markdown_url":"https://liftarchive.com/test/titan-casket-smaller-collection-hero/index.md","title":"Shorter collection hero banner: +35.5% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers"],"element_slugs":["collection-banner"],"change":"Shorter collection hero banner","control":"Collection pages opened with a tall hero banner. It pushed the product grid below the fold.","variant":"The hero banner was made a little shorter, so the top row of products was visible as soon as the page loaded.","summary":"Making the collection-page hero banner shorter, so the product grid showed without scrolling, lifted conversion rate by 35.52% for Titan Casket. Blend Commerce ran this two-week A/B test. Revenue per visitor rose 34.93% overall, and desktop saw the biggest gains.","result":{"headline":"+35.5% conversion rate","metrics":["Conversion rate: +35.52% overall.","Revenue per visitor: +34.93% overall.","Desktop conversion rate: +112.74%, more than double the control.","Desktop revenue per visitor: +196%. Most of the overall gain seems to come from desktop."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/reducing-hero-banner-size-on-collection-pages","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"stone-creek-coffee-remove-pdp-express-checkout","url":"https://liftarchive.com/test/stone-creek-coffee-remove-pdp-express-checkout/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-remove-pdp-express-checkout/index.md","title":"Express checkout removed from product pages: +13% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Checkout steps, fields & flow","Payment icons, express checkout & BNPL"],"element_slugs":["checkout-flow","payment-icons"],"change":"Express checkout removed from product pages","control":"Product pages showed express checkout buttons next to the add-to-cart button, letting shoppers skip the cart.","variant":"The express checkout buttons were taken off the product page. Shoppers added to cart and checked out through the cart.","summary":"Removing express checkout buttons from product pages lifted conversion rate by 13% for Stone Creek Coffee. Blend Commerce ran this two-week A/B test. Revenue per visitor rose 20%, though subscription orders per visitor fell.","result":{"headline":"+13% conversion","metrics":["Conversion rate: +13%.","Revenue per visitor: +20%, and average order value: +6.29%.","Add-to-cart rate: +10%.","Subscription orders per visitor: -7.21%, a drop worth watching. Subscription revenue still rose 3.35%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/removing-express-checkout-on-the-pdp","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"jacksons-sticky-atc-vs-subscribe-save","url":"https://liftarchive.com/test/jacksons-sticky-atc-vs-subscribe-save/","markdown_url":"https://liftarchive.com/test/jacksons-sticky-atc-vs-subscribe-save/index.md","title":"Sticky Add to Cart bar on product pages: +47.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Subscriptions & subscribe-and-save"],"element_slugs":["sticky-atc","subscriptions"],"change":"Sticky Add to Cart bar on product pages","control":"Shoppers had to scroll back up or down the product page to reach the buy button.","variant":"Variant 1 added a sticky Add to Cart bar for one-time purchase that stayed on screen while scrolling. Variant 2 used the same bar but promoted a 10% Subscribe & Save offer.","summary":"A sticky Add to Cart bar on product pages lifted conversion rate by 47.61% for Jackson's. Blend Commerce ran this A/B/C test, which also tried a sticky bar promoting 10% Subscribe & Save. Both beat the control, but the plain Add to Cart bar won.","result":{"headline":"+47.6% conversion","metrics":["Variant 1 (Add to Cart): conversion rate +47.61% and revenue per visitor +48.28%.","Variant 1: average products per visitor +47.10%, with a slight fall in bounce rate (-0.41%).","Variant 2 (Subscribe & Save): conversion rate +28.56% and revenue per visitor +31.36%, weaker than Variant 1.","Variant 1 was made the default sticky bar."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/sticky-add-to-cart-vs-subscribe-save","source_name":"Blend Commerce A/B test","brand":"Jackson's"},{"slug":"bbq-land-sticky-mobile-filter-sort","url":"https://liftarchive.com/test/bbq-land-sticky-mobile-filter-sort/","markdown_url":"https://liftarchive.com/test/bbq-land-sticky-mobile-filter-sort/index.md","title":"Sticky filter and sort bar on mobile: +95% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky filter and sort bar on mobile","control":"On mobile collection pages, the filter and sort controls scrolled away. Shoppers had to scroll back up to refine the list.","variant":"A sticky filter and sort bar stayed at the top of the screen while shoppers browsed mobile collection pages.","summary":"Keeping the filter and sort bar fixed on mobile collection pages lifted revenue per visitor by 95.34% for BBQ Land. Blend Commerce ran this A/B test. Conversion rate rose 21.39% and average order value 60.66%.","result":{"headline":"+95% revenue per visitor","metrics":["Revenue per visitor: +95.34%.","Conversion rate: +21.39%, and add-to-cart rate: +34.01%.","Average order value: +60.66%, so shoppers bought pricier items.","Filter and sort clicks: +10.45%, and product page view rate: +2.02%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/sticky-filter-and-sort-on-mobile-collection-pages-boosts-ecommerce-revenue","source_name":"Blend Commerce A/B test","brand":"BBQ Land"},{"slug":"azuna-pdp-review-above-fold","url":"https://liftarchive.com/test/azuna-pdp-review-above-fold/","markdown_url":"https://liftarchive.com/test/azuna-pdp-review-above-fold/index.md","title":"Customer review near the buy button: +4% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Customer review near the buy button","control":"Reviews appeared only at the bottom of the product page. Heatmaps showed few shoppers scrolled that far.","variant":"One positive review about the product's results was placed near the top of the page, close to the buy button.","summary":"Placing a positive, product-specific customer review near the top of the product page lifted revenue per visitor by 4% for Azuna. Blend Commerce ran this A/B test. The gains were small but showed up across conversion, add to cart and order value.","result":{"headline":"+4% revenue per visitor","metrics":["Revenue per visitor: +4%.","Conversion rate: +1.34%, and add-to-cart rate: +2%.","Average order value: +2.5%.","Subscription revenue per visitor: +1.32%. All lifts are small."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/strengthening-trust-signals-above-the-fold","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"stone-creek-coffee-subscribe-save-cta","url":"https://liftarchive.com/test/stone-creek-coffee-subscribe-save-cta/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-subscribe-save-cta/index.md","title":"'Subscribe & Save X%' button instead of Add to Cart: +10% CR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Subscriptions & subscribe-and-save"],"element_slugs":["cta-button","subscriptions"],"change":"'Subscribe & Save X%' button instead of Add to Cart","control":"The product page used a standard 'Add to Cart' main button. The subscription option sat separately, and shoppers had to work out its value first.","variant":"The main button read 'Subscribe & Save X%', with the real discount pulled in from the subscription app Skio.","summary":"Replacing the main 'Add to Cart' button with a dynamic 'Subscribe & Save X%' button lifted conversion rate by 10% for Stone Creek Coffee. Blend Commerce ran this A/B test. Revenue per visitor rose 13%, though subscription order count dipped about 10%.","result":{"headline":"+10% CR","metrics":["Conversion rate: +10%.","Revenue per visitor: +13%, and average order value: +3%.","Subscription revenue per visitor: +9%.","Subscription order count: about -10%, a drop to watch. Intelligems estimated about 95 extra orders a month."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/subscription-ctas-vs-add-to-cart-on-pdps","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"stone-creek-coffee-plp-dual-subscription-price","url":"https://liftarchive.com/test/stone-creek-coffee-plp-dual-subscription-price/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-plp-dual-subscription-price/index.md","title":"One-time and subscription prices on product cards: +5% RPV","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save","Product cards & quick add"],"element_slugs":["pricing-discounts","subscriptions","product-cards"],"change":"One-time and subscription prices on product cards","control":"Product cards on collection pages showed only the one-time price. The subscription discount appeared only on the product page.","variant":"Variant 2 showed both the one-time and subscription prices on each card. Variant 1 instead used the subscription price as the 'From' price.","summary":"Showing both the one-time price and the subscription price on collection-page product cards lifted revenue per visitor by 5% for Stone Creek Coffee. Blend Commerce ran this A/B/C test. Subscription orders per visitor rose 17%.","result":{"headline":"+5% RPV","metrics":["Variant 2 (both prices): revenue per visitor +5% and conversion rate +2%.","Variant 2: subscription orders per visitor +17%, subscription revenue per visitor +14% and average order value +4%.","Variant 1 ('From' subscription price): subscription orders +22% and subscription revenue +40%, but revenue per visitor rose only 4%.","Variant 2 gave the best overall revenue result."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/subscription-pricing-clarity-on-collection-pages-ab-test","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"stone-creek-coffee-flavour-based-navigation","url":"https://liftarchive.com/test/stone-creek-coffee-flavour-based-navigation/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-flavour-based-navigation/index.md","title":"Coffee menu grouped by flavour: +11% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Coffee menu grouped by flavour","control":"The menu used standard coffee category groupings. Shoppers needed to know the range already to find a coffee they would like.","variant":"Variant 1 grouped coffees by taste: Bright, Balanced and Bold. Variant 2 used the same groups with extra copy explaining each one.","summary":"Grouping coffees in the menu by flavour profile (Bright, Balanced and Bold) lifted revenue per visitor by 11% for Stone Creek Coffee. Blend Commerce ran this A/B/C test. A second version that added explanatory copy hurt overall purchasing.","result":{"headline":"+11% revenue per visitor","metrics":["Variant 1: revenue per visitor +11% and average order value +9%.","Variant 1: conversion rate +2%, a small lift.","Variant 1: product page view rate +2% and collection page view rate +3%.","Variant 2 (with extra copy): subscription revenue per visitor +44%, but overall purchasing fell, so it lost."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/testing-a-new-navigation-structure-for-cro-gains-ab-test","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"sports-nutrition-plp-price-per-serving","url":"https://liftarchive.com/test/sports-nutrition-plp-price-per-serving/","markdown_url":"https://liftarchive.com/test/sports-nutrition-plp-price-per-serving/index.md","title":"Price per serving on collection cards: +8.25% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["pricing-discounts","product-cards"],"change":"Price per serving on collection cards","control":"Product cards on collection pages showed the standard price only. Price per serving appeared only once a shopper opened a product page.","variant":"Product cards showed price per serving next to the standard price, wherever that figure was available. The test ran across all collection pages.","summary":"Showing price per serving on collection-page product cards raised revenue per visitor by 8.25% for a sports nutrition brand. Conversion rate rose 5.96% and average order value rose 2.16%. Blend Commerce ran this A/B test for the brand in Intelligems.","result":{"headline":"+8.25% revenue per visitor","metrics":["Revenue per visitor: +8.25%. This is the main metric and the clearest sign of a win.","Conversion rate: +5.96%. More visitors went on to buy.","Average order value: +2.16%. Orders got slightly larger too.","Product page view rate: -2.32%, with add-to-cart rate unchanged. Shoppers seem to have needed fewer product page visits to decide.","No confidence level was shared, so treat these numbers as directional."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/unit-pricing-collection-pages-increase-revenue","source_name":"Blend Commerce A/B test","brand":null},{"slug":"usa-containers-earlier-product-description","url":"https://liftarchive.com/test/usa-containers-earlier-product-description/","markdown_url":"https://liftarchive.com/test/usa-containers-earlier-product-description/index.md","title":"Product description preview under the price: +25% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Product description preview under the price","control":"The product description sat in a collapsed accordion low on the product page. Specifications and usage details were easy to miss.","variant":"A three-to-four-line plain-text preview of the description appeared under the price, with a \"Read more\" link that expanded the full text in place. The original accordion stayed on the page.","summary":"Adding a short product description preview under the price raised revenue per visitor by 25% for USA Containers, driven by a 27% rise in average order value. Conversion rate and add-to-cart rate each fell 1%, so the gain came from bigger orders rather than more of them. Blend Commerce ran this A/B test in Intelligems on desktop and mobile.","result":{"headline":"+25% revenue per visitor","metrics":["Revenue per visitor: +25% overall. This is the headline win.","Average order value: +27%. The gain came almost entirely from larger orders.","Conversion rate and add-to-cart rate: each -1%. A small drop, worth watching.","Desktop did best: revenue per visitor +29%, average order value +33%, add-to-cart +4%.","Mobile: revenue per visitor +11% and average order value +15%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/usa-containers-earlier-product-descriptions","source_name":"Blend Commerce A/B test","brand":"USA Containers"},{"slug":"azuna-collection-pill-subcategory-widgets","url":"https://liftarchive.com/test/azuna-collection-pill-subcategory-widgets/","markdown_url":"https://liftarchive.com/test/azuna-collection-pill-subcategory-widgets/index.md","title":"Pill-style subcategory links on collection pages: +5.42% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Pill-style subcategory links on collection pages","control":"Collection pages had no subcategory shortcuts. Shoppers browsed the full product grid.","variant":"A row of pill-shaped subcategory links sat at the top of collection pages. A third arm tested card-style links, styled like social media stories.","summary":"Adding pill-style subcategory shortcuts to the top of collection pages raised conversion rate by 5.42% for Azuna, an odor eliminator brand. Revenue per visitor rose 5.88% and subscription revenue per visitor rose 16.73%. Blend Commerce ran this A/B/C test in Intelligems over two weeks, and a card-style version also won but by less.","result":{"headline":"+5.42% conversion","metrics":["Conversion rate: +5.42% for the pill version.","Revenue per visitor: +5.88%.","Subscription orders per visitor: +14.95%, and subscription revenue per visitor: +16.73%.","The card-style version also won, but by less: +2.56% conversion and +3.02% revenue per visitor.","Intelligems estimated about 614 extra orders a month for pills, versus about 286 for cards."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/utilising-story-widgets-on-collection-pages","source_name":"Blend Commerce A/B test","brand":"Azuna"},{"slug":"stone-creek-coffee-mobile-circle-category-nav","url":"https://liftarchive.com/test/stone-creek-coffee-mobile-circle-category-nav/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-mobile-circle-category-nav/index.md","title":"Circle category icons in mobile nav: +11% conversion on mobile","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Circle category icons in mobile nav","control":"Shoppers reached categories through a multi-step, text-based menu. On mobile that meant several taps; on desktop a hover menu did the job.","variant":"Circular category icons gave shoppers visual, one-tap routes into product ranges. A third arm tested pill-shaped text labels instead.","summary":"Replacing a text-based category menu with circular category icons raised mobile conversion rate by 11% for Stone Creek Coffee. Mobile revenue per visitor rose 12%, but both new designs hurt desktop, so the change went live on mobile only. Blend Commerce ran this A/B/C test across desktop and mobile.","result":{"headline":"+11% conversion on mobile","metrics":["Mobile conversion rate: +11% with circle icons.","Mobile revenue per visitor: +12%.","Mobile subscription revenue per visitor: +385%. That is a very large jump, likely from a small base, so read it with care.","Pill labels also won on mobile: +9% conversion, +8% revenue per visitor.","Desktop: both variants lowered conversion and revenue per visitor. This is a negative result for desktop."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/utilising-story-widgets","source_name":"Blend Commerce A/B test","brand":"Stone Creek Coffee"},{"slug":"titan-casket-collection-subcategory-widgets","url":"https://liftarchive.com/test/titan-casket-collection-subcategory-widgets/","markdown_url":"https://liftarchive.com/test/titan-casket-collection-subcategory-widgets/index.md","title":"Subcategory widgets above the grid: +31.77% RPV, conversion -24%","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Subcategory widgets above the grid","control":"Collection pages had only the standard filters and sort options above the product grid.","variant":"Subcategory widgets sat directly above the product grid, linking shoppers to key product groups.","summary":"Adding subcategory widgets above the product grid raised revenue per visitor by 31.77% for Titan Casket, but conversion rate fell 24.13%. Add-to-cart rate rose 7.67%. Blend Commerce ran this A/B test and called it a win on revenue per visitor, which means fewer people bought but those who did spent much more.","result":{"headline":"+31.77% RPV, conversion -24%","metrics":["Revenue per visitor: +31.77%. This is the metric the agency used to call the win.","Add-to-cart rate: +7.67%. More shoppers added products.","Conversion rate: -24.13%. A large drop. Fewer visitors completed a purchase.","For revenue per visitor to rise while conversion fell this much, buyers must have spent a lot more per order. The case study does not give the order value figure."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/utilising-sub-category-widgets","source_name":"Blend Commerce A/B test","brand":"Titan Casket"},{"slug":"usa-containers-visible-mobile-search","url":"https://liftarchive.com/test/usa-containers-visible-mobile-search/","markdown_url":"https://liftarchive.com/test/usa-containers-visible-mobile-search/index.md","title":"Visible search bar in the mobile header: +13% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Visible search bar in the mobile header","control":"On mobile, search sat behind an icon in the header. Shoppers had to tap it before they could type.","variant":"The search icon was removed and a search field showed by default. The header was made shorter, with tighter spacing, so the field didn't push content down.","summary":"Showing a search field by default in the mobile header raised conversion rate by 13% for USA Containers. Revenue per visitor rose 12%. Blend Commerce ran this two-week mobile A/B test in Intelligems, and it reached 80% significance, below the usual 95% bar.","result":{"headline":"+13% conversion","metrics":["Conversion rate: +13% on mobile.","Revenue per visitor: +12%.","Collection page views and add-to-cart rate rose slightly.","Average order value: -1%, and product page view rate: -2%. Small drops.","The result reached 80% significance, which is weaker evidence than the usual 95%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/visible-mobile-search-bar-usa-containers","source_name":"Blend Commerce A/B test","brand":"USA Containers"},{"slug":"travel-brand-mobile-menu-category-tiles","url":"https://liftarchive.com/test/travel-brand-mobile-menu-category-tiles/","markdown_url":"https://liftarchive.com/test/travel-brand-mobile-menu-category-tiles/index.md","title":"Image category tiles in the mobile menu: +13% RPV (directional)","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Image category tiles in the mobile menu","control":"The mobile menu used text-only accordion links for broad sections. Shoppers had to expand rows to see what was inside.","variant":"The menu showed image-led tiles for travel bags and accessories, plus direct links to useful information pages.","summary":"Replacing text links in the mobile menu with image category tiles raised revenue per visitor by 13% for a premium travel equipment brand, once visits to a launch product page were left out. The result was not statistically significant, and the full-period data showed conversion down 2%. Blend Commerce ran this two-week A/B test.","result":{"headline":"+13% RPV (directional)","metrics":["Revenue per visitor: +13%, excluding visits to a promoted launch product page.","Average order value: +11%, and checkout start rate: +6%, in the same view.","Conversion rate: +2% in that view, but -2% across the full test period. These conflict.","The result did not reach statistical significance."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/visual-category-tiles-mobile-navigation-product-discovery","source_name":"Blend Commerce A/B test","brand":null},{"slug":"fame-visual-mobile-category-menu","url":"https://liftarchive.com/test/fame-visual-mobile-category-menu/","markdown_url":"https://liftarchive.com/test/fame-visual-mobile-category-menu/index.md","title":"Category images in the mobile menu: +7.75% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Category images in the mobile menu","control":"Fame's original mobile menu listed categories by name, with little visual context.","variant":"The menu showed images for categories, subcategories and the shop-by-style and occasion sections. Fame's team could swap the images without a developer.","summary":"Adding category images throughout the mobile menu raised revenue per visitor by 7.75% for Fame, an apparel brand. Average order value rose 6.61% and conversion rate rose 1.07%. Blend Commerce ran this mobile A/B test in Intelligems.","result":{"headline":"+7.75% revenue per visitor","metrics":["Revenue per visitor: +7.75%. This is the main metric.","Average order value: +6.61%.","Conversion rate: +1.07%. A small gain.","Checkout starts: +5.92%, and product page views: +1.12%. Collection page views fell 1.26%.","Intelligems estimated about seven extra orders a month, so the absolute impact was modest."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/visual-mobile-menu-increases-revenue-per-visitor","source_name":"Blend Commerce A/B test","brand":"Fame"},{"slug":"oaktree-memorials-visual-mobile-menu","url":"https://liftarchive.com/test/oaktree-memorials-visual-mobile-menu/","markdown_url":"https://liftarchive.com/test/oaktree-memorials-visual-mobile-menu/index.md","title":"Images in the mobile menu: -2% conversion rate overall","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Images in the mobile menu","control":"The mobile menu used text-only links for categories and subcategories.","variant":"Approved product images sat beside the relevant category and subcategory links in the mobile menu.","summary":"Adding product images beside category links in the mobile menu cut overall conversion rate by 2% and revenue per visitor by 4% for Oaktree Memorials, a seller of urns and memorial products. Blend Commerce ran this A/B test in Intelligems. A later cut of the data that removed one jewellery landing page showed a 20% conversion lift, but that view was found after the fact.","result":{"headline":"-2% conversion rate overall","metrics":["Conversion rate across all traffic: -2%. This is the headline result, and it is negative.","Revenue per visitor: -4%, and average order value: -2%.","Product page views rose 1%, while collection page views fell 3%.","With traffic from one jewellery product page removed: +20% conversion rate, +15% add-to-cart rate and +4% revenue per visitor. Treat this as a lead, not a result, since the cut was chosen after seeing the data."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/visual-mobile-navigation-urn-conversion-test","source_name":"Blend Commerce A/B test","brand":"Oaktree Memorials"},{"slug":"goat-milk-stuff-icon-labels-mobile-nav","url":"https://liftarchive.com/test/goat-milk-stuff-icon-labels-mobile-nav/","markdown_url":"https://liftarchive.com/test/goat-milk-stuff-icon-labels-mobile-nav/index.md","title":"Text labels on mobile header icons: +10.37% conversion rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Text labels on mobile header icons","control":"The mobile header showed icons for Menu, Search, Account and Cart with no words.","variant":"The same four icons each had a short text label beside them.","summary":"Adding short text labels to the mobile header icons lifted conversion rate by 10.37% for Goat Milk Stuff, a soap and skincare brand. Blend Commerce ran this A/B test on mobile only for two weeks. Revenue per visitor rose 2.95%, and the brand kept the new version.","result":{"headline":"+10.37% conversion rate","metrics":["Conversion rate: +10.37% on mobile.","Revenue per visitor: +2.95%, a smaller gain than conversion rate.","Returning visitors: +12.5% conversion rate and +16.56% revenue per visitor.","New visitors: +9.58% conversion rate, so the lift was not limited to loyal customers."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/ab-tests-shopify/words-with-icons-in-navigation","source_name":"Blend Commerce A/B test","brand":"Goat Milk Stuff"},{"slug":"growthrock-support-icon-in-navbar","url":"https://liftarchive.com/test/growthrock-support-icon-in-navbar/","markdown_url":"https://liftarchive.com/test/growthrock-support-icon-in-navbar/index.md","title":"Support icon in the navbar: +7% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Live chat & contact options","Navigation & mega menus"],"element_slugs":["live-chat-support","menu"],"change":"Support icon in the navbar","control":"Support chat was available only through the floating widget in the bottom-right corner.","variant":"A support icon in the navbar opened the same chat widget. The floating widget stayed in place.","summary":"Adding a support icon to the navbar, which opened the existing chat widget, lifted conversion rate by 7% for an unnamed ecommerce client. GrowthRock ran this A/B test and measured the lift in transactions, at 96% statistical significance. Only about 1% of visitors clicked the new icon.","result":{"headline":"+7% conversion rate","metrics":["Conversion rate (transactions): +7% at 96% statistical significance.","About 1% of all visitors clicked the navbar support icon.","The gain was measured on completed purchases, not clicks, which makes it more meaningful."]},"direction":"won","metric":"conversion rate (transactions)","quantified":true,"evidence":"ab-test","date":"2021-02","credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-support-icon-conversion-rate-ab-test/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-size-guide-near-size-dropdown","url":"https://liftarchive.com/test/growthrock-apparel-size-guide-near-size-dropdown/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-size-guide-near-size-dropdown/index.md","title":"Size guide link moved above the size dropdown: +21% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["variant-selector","layout-design"],"change":"Size guide link moved above the size dropdown","control":"The size guide link sat low on the product page, inside the description.","variant":"The size guide link moved up to sit just above the size dropdown.","summary":"Moving the size guide link up to sit just above the size dropdown lifted conversion rate by 21% for an apparel ecommerce client. GrowthRock ran this A/B test, which reached 96% significance after 10 days. Average order value rose 22% and revenue per session 46%, but each version had fewer than 200 conversions.","result":{"headline":"+21% conversion","metrics":["Conversion rate: +21% at 96% statistical significance after 10 days.","Average order value: +22%.","Revenue per session: +46%, combining the two gains above.","Few people clicked the size guide: heatmaps showed about 1.65% of tracked desktop users and 0.31% of mobile users."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/size-guide-ab-test-apparel-ecommerce/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-furniture-free-shipping-under-atc","url":"https://liftarchive.com/test/growthrock-furniture-free-shipping-under-atc/","markdown_url":"https://liftarchive.com/test/growthrock-furniture-free-shipping-under-atc/index.md","title":"Free shipping message under add to cart: +19% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Free shipping message under add to cart","control":"Free shipping and free returns were mentioned only in the sitewide promo bar, alongside other messages.","variant":"A free shipping and free returns line appeared directly below the add-to-cart button on product pages.","summary":"Adding a free shipping and free returns message directly below the add-to-cart button lifted orders by 19% for a furniture ecommerce site. GrowthRock ran this A/B test for two weeks, with over 1,500 conversions and 99.9% statistical significance. The same offer had already appeared in the sitewide promo bar.","result":{"headline":"+19% orders","metrics":["Orders: +19% at 99.9% statistical significance.","The test ran for two weeks and recorded over 1,500 conversions.","The offer itself did not change. Only where it appeared did."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":"2019","credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-free-shipping-case-study/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-supplement-free-shipping-under-atc","url":"https://liftarchive.com/test/growthrock-supplement-free-shipping-under-atc/","markdown_url":"https://liftarchive.com/test/growthrock-supplement-free-shipping-under-atc/index.md","title":"Free shipping line under add to cart: no change in conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Money-back guarantee & returns"],"element_slugs":["shipping-messaging","guarantee"],"change":"Free shipping line under add to cart","control":"Free shipping was mentioned only in the fine print on the site.","variant":"A 'Free US Shipping & Returns' line sat under the add-to-cart button, with a collapsed dropdown that explained the 30-day return policy.","summary":"Adding a 'Free US Shipping & Returns' line under the add-to-cart button made no difference to conversion rate for a niche supplement company. GrowthRock ran this A/B test for two weeks with over 5,000 conversions. The two versions converted at almost the same rate.","result":{"headline":"no change in conversion","metrics":["Conversion rate: no difference. The two versions were nearly identical.","The test ran for two weeks and recorded over 5,000 conversions, so a large effect would likely have shown up.","Other placements tested for this brand, including a promo bar, also showed no difference."]},"direction":"flat","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2019","credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-free-shipping-case-study/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-electronics-category-links-product-vs-lifestyle-photos","url":"https://liftarchive.com/test/growthrock-electronics-category-links-product-vs-lifestyle-photos/","markdown_url":"https://liftarchive.com/test/growthrock-electronics-category-links-product-vs-lifestyle-photos/index.md","title":"Category links with product photos: +13.5% proceed to checkout","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Navigation & mega menus"],"element_slugs":["product-images","menu"],"change":"Category links with product photos","control":"Category pages ended with no links to other categories.","variant":"A 'Discover More' section at the bottom of category pages linked to other categories. One version used plain product photos and another used lifestyle photos.","summary":"Adding a 'Discover More' block of links to other categories, shown with plain product photos, lifted proceed-to-checkout by 13.5% for an electronics ecommerce site. GrowthRock ran this A/B/C test for three weeks. The same block with lifestyle photos showed no significant difference.","result":{"headline":"+13.5% proceed to checkout","metrics":["Product photo version: +13.5% proceed to checkout at 97% statistical significance.","Product photo version: +23% transactions, but only at 89% significance, below the usual 95% bar.","Lifestyle photo version: no significant difference on any key metric, and none above 50% significance.","Both the agency and the client's designers preferred the lifestyle version before the test."]},"direction":"won","metric":"proceed to checkout","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/visual-consistency-in-ecommerce-ux-the-right-photos-turn-no-difference-into-a-13-increase-in-proceeding-to-checkout-case-study/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-savings-percent-uniform-discount","url":"https://liftarchive.com/test/growthrock-apparel-savings-percent-uniform-discount/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-savings-percent-uniform-discount/index.md","title":"'You Save #%' next to prices: no change in conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"'You Save #%' next to prices","control":"Listing and product pages showed a was price and a now price.","variant":"A 'You Save #%' label appeared next to the prices on listing and product pages, in one of two colours.","summary":"Adding 'You Save #%' next to was and now prices made no difference to conversion rate for a high-traffic apparel retailer. GrowthRock ran this A/B/C test in Optimizely, with two colour versions of the badge and 280,000 visitors per version over two weeks. All three versions converted within 0.3% of each other.","result":{"headline":"no change in conversion","metrics":["Conversion rate to completed order: all three versions within 0.3% of each other. This is a flat result.","Neither colour of the savings label made a difference.","The sample was large, at 280,000 visitors per version, so the lack of effect is unlikely to be down to low traffic."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-pricing-ab-test-adding-savings-percent-can-increase-conversion-rate/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-savings-percent-varied-discounts","url":"https://liftarchive.com/test/growthrock-apparel-savings-percent-varied-discounts/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-savings-percent-varied-discounts/index.md","title":"Percent-off savings next to prices: +2.57% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Percent-off savings next to prices","control":"Listing and product pages showed a was price and a now price, with no savings percentage. Discounts varied from product to product during the test.","variant":"A savings percentage was added next to the two prices on both listing and product pages.","summary":"Showing the percent saved next to was and now prices lifted conversion rate by 2.57% and revenue per visitor by 2.54% for a high-traffic apparel retailer. GrowthRock ran this A/B test on listing and product pages and published it on its blog. An earlier version of the same test showed no difference, because every product then had the same 30% discount.","result":{"headline":"+2.57% conversion rate","metrics":["Conversion rate: +2.57% at 99% significance, across 700,000 visitors and 18,000 conversions.","Revenue per visitor: +2.54% at 95% significance, so the lift did not come from shoppers picking cheaper items.","Mobile: +3.61% conversion rate at 99% significance, the strongest segment.","Desktop: +2.22% at only 89% significance, so treat the desktop lift as unproven.","Earlier test with a uniform 30% discount on all products: conversion rates in all three versions were within 0.3% of each other, a flat result."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-pricing-ab-test-adding-savings-percent-can-increase-conversion-rate/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-star-rating-summary-pdp","url":"https://liftarchive.com/test/growthrock-apparel-star-rating-summary-pdp/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-star-rating-summary-pdp/index.md","title":"Star rating summary at top of product page: +15% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Star rating summary at top of product page","control":"Product pages had customer reviews at the bottom, but no star rating summary near the product name.","variant":"A star rating summary was added near the top of each product page, with the full reviews still lower down.","summary":"Adding a star rating summary near the top of product pages raised conversion rate by 15% and revenue per session by 17% for an apparel brand selling fashion items priced over $100. GrowthRock ran this A/B test and published it on its blog. Add-to-cart rate did not change, so the gain showed up later, at purchase.","result":{"headline":"+15% conversion rate","metrics":["Conversion rate: +15% at 94% significance, just short of the usual 95% bar.","Revenue per session: +17% at 97% significance.","Average order value: +2.4%, a small change, so most of the revenue gain came from more orders.","Add-to-cart rate: no change between the two versions."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-review-ab-test-case-study/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-furniture-leather-kit-cart-upsell","url":"https://liftarchive.com/test/growthrock-furniture-leather-kit-cart-upsell/","markdown_url":"https://liftarchive.com/test/growthrock-furniture-leather-kit-cart-upsell/index.md","title":"One-click leather care kit upsell in cart: +$55 average order value","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"One-click leather care kit upsell in cart","control":"The cart showed only the furniture the shopper had picked. The conditioning kit was not mentioned and was hard to find elsewhere on the site.","variant":"A low-key strip in the cart offered the conditioning kit. A plus icon added it to the order in one click, and the product name linked to its own page.","summary":"Offering a $40-80 leather conditioning kit as a one-click add in the cart raised average order value by $55 for an online furniture store. GrowthRock ran this A/B test and published it on its blog. The result reached 92% significance, a little under the usual 95% bar.","result":{"headline":"+$55 average order value","metrics":["Average order value: +$55 at 92% significance, below the 95% convention.","Scale: 41 days, more than 4,000 transactions and $5.6 million in revenue tracked.","Kit sales: roughly 40-80 per week before the test, rising to about 150-180 per week with half of traffic seeing the offer.","The agency estimated the lift was worth about $180,000 a month in extra revenue. That figure is the agency's own projection."]},"direction":"won","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-upsell-cross-selling/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-nutrition-bar-cart-drawer-flavor-cross-sell","url":"https://liftarchive.com/test/growthrock-nutrition-bar-cart-drawer-flavor-cross-sell/","markdown_url":"https://liftarchive.com/test/growthrock-nutrition-bar-cart-drawer-flavor-cross-sell/index.md","title":"Discounted second-flavor offer in cart drawer: +13.4% orders","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Cart drawers & slide carts","Pricing, discounts & savings display"],"element_slugs":["upsells","cart-drawer","pricing-discounts"],"change":"Discounted second-flavor offer in cart drawer","control":"When a shopper added a product, the add-to-cart drawer slid in with no other offer.","variant":"The drawer offered a single pack of another flavor for $6, against a usual price of about $8. Two designs were tested, one with a white border and one with a colored background.","summary":"Offering one pack of a different flavor at a small discount in the add-to-cart drawer raised orders by 13.4% for an online health food brand selling one nutrition bar in three flavors. GrowthRock ran this A/B/C test and published it on its blog. Average order value did not change, so the gain came from more people buying, not bigger baskets.","result":{"headline":"+13.4% orders","metrics":["Orders: +13.4% at 95% significance, from more than 1,000 orders over two weeks.","Both design versions showed about the same +13% lift over the original.","Average order value: no change. The goal of bigger baskets was not met."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-upsell-cross-selling/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-supplement-sticky-buy-box-desktop","url":"https://liftarchive.com/test/growthrock-supplement-sticky-buy-box-desktop/","markdown_url":"https://liftarchive.com/test/growthrock-supplement-sticky-buy-box-desktop/index.md","title":"Sticky buy box on desktop product pages: +7.9% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky buy box on desktop product pages","control":"The buy box sat in one place on the desktop product page and scrolled out of view as shoppers read further down.","variant":"The entire add-to-cart area stayed fixed on the right side of the page while shoppers scrolled. Product name, images, price and button text were the same in both versions.","summary":"Keeping the whole add-to-cart area fixed on screen while shoppers scrolled raised orders by 7.9% on desktop product pages for a content-heavy supplement store. GrowthRock ran this A/B test and published it on its blog. The store already used the sticky version, so the test checked whether to keep it.","result":{"headline":"+7.9% orders","metrics":["Orders: +7.9% at 99% significance.","Add-to-carts: +8.6% at 99% or higher significance, and the extra adds turned into orders.","Scale: 14 days, about 2,000 orders per version."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/sticky-add-to-cart-button-example/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-supplement-mobile-slide-up-sticky-atc","url":"https://liftarchive.com/test/growthrock-supplement-mobile-slide-up-sticky-atc/","markdown_url":"https://liftarchive.com/test/growthrock-supplement-mobile-slide-up-sticky-atc/index.md","title":"Mobile sticky button with slide-up buy drawer: +5.2% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Cart drawers & slide carts"],"element_slugs":["sticky-atc","cart-drawer"],"change":"Mobile sticky button with slide-up buy drawer","control":"The mobile product page had no sticky add-to-cart button. Shoppers had to scroll back to the buy area to purchase.","variant":"Version C added a sticky button that opened the flavor, quantity and add-to-cart options in a drawer sliding up from the bottom. Version B added a sticky bar that scrolled shoppers back to the buy area on the page.","summary":"A sticky mobile button that opened the add-to-cart options in a slide-up drawer raised orders by 5.2% for a content-heavy supplement store. GrowthRock ran this A/B/C test and published it on its blog. A second sticky design, which only scrolled shoppers back to the buy area, showed no significant change in orders.","result":{"headline":"+5.2% orders","metrics":["Version C orders: +5.2% at 98% significance.","Version C add-to-cart clicks: +11.8% at over 99% significance.","Version B orders: no significant change, even though add-to-cart clicks rose about 6%. Treat B as flat.","Scale: 14 days, more than 3,000 orders per version."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/sticky-add-to-cart-button-example/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-mobile-homepage-link-bar","url":"https://liftarchive.com/test/growthrock-apparel-mobile-homepage-link-bar/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-mobile-homepage-link-bar/index.md","title":"Category link bar on mobile homepage: +5% orders (inconclusive)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Category link bar on mobile homepage","control":"The mobile homepage led with large campaign images. Category links sat behind the hamburger menu, with more links only far down the page.","variant":"A left-right scrollable bar of nine category links, with arrows, was added at the top of the homepage. The hamburger menu stayed in place.","summary":"Adding a bar of nine category links to the top of the mobile homepage showed a 5% rise in orders for an apparel store with over 1,000 products, but the result was not statistically significant, so we count it as inconclusive. GrowthRock ran this A/B test and published it on its blog. Visits to the category pages shown in the bar did rise clearly.","result":{"headline":"+5% orders (inconclusive)","metrics":["Orders: +5% at 93% one-tailed significance. Optimizely's two-tailed stats showed no significance, so this is inconclusive.","Category page views: +10-12% at 99% or higher significance, but only for links visible without scrolling the bar.","Links hidden off-screen in the scrollable bar showed no change in page views.","Scale: 28 days, more than 80,000 visitors and about 2,300 conversions per version."]},"direction":"flat","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-mobile-home-page-navigation/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-health-food-mobile-link-bar-flavors","url":"https://liftarchive.com/test/growthrock-health-food-mobile-link-bar-flavors/","markdown_url":"https://liftarchive.com/test/growthrock-health-food-mobile-link-bar-flavors/index.md","title":"Flavor link bar on mobile homepage: +29% orders (small sample)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Flavor link bar on mobile homepage","control":"The mobile homepage had copy and images, with the three product pages reached through the hamburger menu or by scrolling down.","variant":"A link bar at the top of the mobile homepage linked straight to the product page for each of the three flavors.","summary":"Adding a bar of links to each flavor's product page at the top of the mobile homepage raised orders by 29% for a health food brand with three flavors. GrowthRock ran this A/B test and published it on its blog. The sample was small, 139 vs 107 conversions, so the agency says the variant only likely won.","result":{"headline":"+29% orders (small sample)","metrics":["Orders: +29% at 98% significance over 14 days.","Sample: only 139 vs 107 conversions, a gap of about 30 orders, so the true lift is uncertain.","Product page visits for the two less popular flavors rose 25% and 77%; the agency reports 99.9% significance for these.","The best-known flavor saw little change in visits."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-mobile-home-page-navigation/","source_name":"GrowthRock blog","brand":null},{"slug":"amerisleep-pdp-copy-rewrite","url":"https://liftarchive.com/test/amerisleep-pdp-copy-rewrite/","markdown_url":"https://liftarchive.com/test/amerisleep-pdp-copy-rewrite/index.md","title":"Mattress product page copy rewrite: +13.9% checkouts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Comparison charts & tables"],"element_slugs":["headlines-copy","comparison-chart"],"change":"Mattress product page copy rewrite","control":"The original Revere mattress product page, with Amerisleep's existing product copy.","variant":"A rewritten page. It added a short section linking better sleep to health, work performance and quality of life, a nudge about the cost of doing nothing, and comparison claims against traditional memory foam and other mattresses.","summary":"Rewriting the Amerisleep mattress product page lifted checkouts by 13.9%, at 98% confidence. GrowthRock ran the A/B test and published it on the GrowthRock blog; the new copy was written by Brian Speronello of Accelerated Conversions. Several copy changes shipped together, so the lift belongs to the rewrite as a whole, not to any one section.","result":{"headline":"+13.9% checkouts","metrics":["Checkouts: +13.9% for the rewritten page, at 98% confidence.","Each variation logged hundreds of conversions, and the test ran across multiple buying cycles.","Traffic and conversion rates were not shared, because of the agreement with Amerisleep."]},"direction":"won","metric":"checkouts","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/ecommerce-copywriting/","source_name":"GrowthRock blog","brand":"Amerisleep"},{"slug":"growthrock-food-supplement-homepage-quiz","url":"https://liftarchive.com/test/growthrock-food-supplement-homepage-quiz/","markdown_url":"https://liftarchive.com/test/growthrock-food-supplement-homepage-quiz/index.md","title":"Product quiz on the homepage: +8% revenue per visitor, flat CR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product finder quizzes"],"element_slugs":["quiz-finder"],"change":"Product quiz on the homepage","control":"The homepage with no quiz.","variant":"The homepage with a quiz that asked about the visitor's goals and recommended the best products for them.","summary":"Adding a product-finder quiz to the homepage of a food and supplements brand raised revenue per visitor by 8%, at 99% significance, while conversion rate did not change. GrowthRock ran this A/B test and published it on the GrowthRock blog. The gain came from bigger orders: average order value rose from $95 to $101.","result":{"headline":"+8% revenue per visitor, flat CR","metrics":["Conversion rate: no change. The quiz did not get more people to buy.","Revenue per visitor: +8%, at 99% significance.","Average order value: $95 to $101, about +6%.","The quiz results surfaced higher-priced bundle packs, and more quiz visitors bought those bundles."]},"direction":"won","metric":"conversion rate / revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/a-b-test-hypotheses/","source_name":"GrowthRock blog","brand":null},{"slug":"growthrock-apparel-quick-shop-listing-pages","url":"https://liftarchive.com/test/growthrock-apparel-quick-shop-listing-pages/","markdown_url":"https://liftarchive.com/test/growthrock-apparel-quick-shop-listing-pages/index.md","title":"Quick shop on collection pages: no change in conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Quick shop on collection pages","control":"Collection pages where shoppers had to open the product page to add an item to cart.","variant":"Collection pages with a quick shop option that opened a small window to pick options and add to cart without leaving the listing.","summary":"Adding a quick shop button to collection pages left conversion rate unchanged for an apparel store with about 1,000 products. GrowthRock ran this A/B test across hundreds of thousands of visitors and published it on the GrowthRock blog. Shoppers added more items to cart, but those extra adds did not turn into orders.","result":{"headline":"no change in conversion rate","metrics":["Conversion rate: no change across hundreds of thousands of visitors. Treat this as flat.","Add-to-carts: went up with quick shop, but did not lead to more orders.","Cart page visits: slightly lower with quick shop, though not statistically significant."]},"direction":"flat","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthRock","url":"https://liftarchive.com/practitioners/growthrock/","kind":"org"},"source_url":"https://growthrock.co/a-b-test-hypotheses/","source_name":"GrowthRock blog","brand":null},{"slug":"yfood-multi-flavour-subscription-pdp","url":"https://liftarchive.com/test/yfood-multi-flavour-subscription-pdp/","markdown_url":"https://liftarchive.com/test/yfood-multi-flavour-subscription-pdp/index.md","title":"Multi-flavour subscription product page: +150% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["subscriptions","variant-selector","layout-design"],"change":"Multi-flavour subscription product page","control":"The old ReCharge setup let customers subscribe to only one flavour at a time. One-time purchases could not be ordered with subscription products.","variant":"A rebuilt product page with all flavours and subscription options in one place. Shoppers could set quantities per flavour, choose subscription settings and add everything to cart in one click.","summary":"Rebuilding the YFood product page so shoppers could subscribe to several flavours at once was followed by a 150% rise in conversion rate, six months after launch. Blend Commerce did the work and published it as a Blend Commerce case study. This was a before/after comparison, not a split test, and it came with a theme migration.","result":{"headline":"+150% conversion rate","metrics":["Conversion rate: +150%, as reported six months after the project.","YFood also reported better retention of subscription customers. No figure was shared.","This is a before/after result, so other changes over the same period may account for part of it."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/150-increase-in-conversion-rate-through-a-product-page-redesign","source_name":"Blend Commerce case study","brand":"YFood"},{"slug":"damn-filters-site-redesign","url":"https://liftarchive.com/test/damn-filters-site-redesign/","markdown_url":"https://liftarchive.com/test/damn-filters-site-redesign/index.md","title":"Full site redesign for Damn Filters: +191% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Full site redesign for Damn Filters","control":"The previous Damn Filters store design, which already scored well on Google page speed and SEO checks.","variant":"A redesigned store with a new site map and user journey built from user research and audits. Blend rebuilt the back end, the front end and the Klaviyo email flows, keeping it familiar for returning customers.","summary":"A full, research-led redesign of the Damn Filters store was followed by a 191% rise in conversion rate compared with the same weeks a year earlier. Blend Commerce did the redesign and published it as a Blend Commerce case study. This was a before/after comparison of a whole new site, not a split test.","result":{"headline":"+191% conversion rate","metrics":["Conversion rate: +191% from 23 Sep to 8 Nov 2021, compared with the same period in 2020.","Store revenue: +211% over the same period.","Average order value: +79%.","These are year-over-year figures, so seasonality, traffic and marketing changes are mixed in."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2021","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/191-increase-in-conversion-rate-cr-through-a-website-redesign","source_name":"Blend Commerce case study","brand":"Damn Filters"},{"slug":"u-suck-at-golf-store-rebuild","url":"https://liftarchive.com/test/u-suck-at-golf-store-rebuild/","markdown_url":"https://liftarchive.com/test/u-suck-at-golf-store-rebuild/index.md","title":"U Suck at Golf store rebuild: conversion rate about 2% to 5%","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Trust badges & security seals","Layout, fonts & visual design"],"element_slugs":["menu","trust-badges","layout-design"],"change":"U Suck at Golf store rebuild","control":"A store with plenty of traffic but low conversion, hard-to-use mobile navigation, few trust cues and inconsistent branding.","variant":"A customised Turbo theme with an audited navigation structure and a product tagging guide, subtle trust cues placed across the site, and consistent branding throughout.","summary":"A rebuild of the U Suck at Golf store, covering navigation, trust cues and branding, was followed by conversion rising from about 2% to 5%, a 149% increase. Blend Commerce did the work and published it as a Blend Commerce case study. This was a before/after comparison of many changes, not a split test.","result":{"headline":"conversion rate about 2% to 5%","metrics":["Conversion rate: about 2% before and 5% after, reported as +149%.","The case study also describes the starting rate as under 1.5% elsewhere, so the baseline is a little unclear.","No revenue, traffic or time-period figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/2-5x-increase-in-conversion-rate-with-custom-development","source_name":"Blend Commerce case study","brand":"U Suck at Golf"},{"slug":"goat-milk-stuff-site-rebuild","url":"https://liftarchive.com/test/goat-milk-stuff-site-rebuild/","markdown_url":"https://liftarchive.com/test/goat-milk-stuff-site-rebuild/index.md","title":"Goat Milk Stuff faster site rebuild: +22% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed","Product finder quizzes","Subscriptions & subscribe-and-save"],"element_slugs":["theme-speed","quiz-finder","subscriptions"],"change":"Goat Milk Stuff faster site rebuild","control":"The previous site, which was slower and had a high bounce rate, plus some accessibility issues.","variant":"A new build on the Turbo theme with custom collection pages, a free booklet added to cart with purchases, a farm pickup option, subscriptions through ReCharge, a bundle feature and a personalised product quiz.","summary":"Rebuilding the Goat Milk Stuff store on a faster theme, with a quiz, subscriptions and richer collection pages, was followed by a 22% rise in conversion rate. Blend Commerce did the work and published it as a Blend Commerce case study. Many changes launched together and this is a before/after result, so no single change can take the credit.","result":{"headline":"+22% conversion rate","metrics":["Conversion rate: +22% in the first few months after the March 2021 launch.","Bounce rate: 62.29% to 55.05% in the first four months.","Average page views: +10.53%.","All figures are before/after, not from a split test."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2021","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/22-increase-in-conversion-rate-from-custom-development","source_name":"Blend Commerce case study","brand":"Goat Milk Stuff"},{"slug":"wee-squeak-mobile-first-redesign","url":"https://liftarchive.com/test/wee-squeak-mobile-first-redesign/","markdown_url":"https://liftarchive.com/test/wee-squeak-mobile-first-redesign/index.md","title":"Wee Squeak mobile-first redesign: +26% mobile conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Product images & gallery"],"element_slugs":["layout-design","product-images"],"change":"Wee Squeak mobile-first redesign","control":"An older store where mobile traffic had grown from 50% to 80% of visits in three months, but mobile conversion sat under 2%, well below desktop.","variant":"A redesign on the Turbo theme with every design choice made mobile-first, and product pages reworked to make product details easier to view.","summary":"A mobile-first redesign of the Wee Squeak store was followed by a 26% rise in mobile conversion rate and a 40% rise in mobile revenue. Blend Commerce did the redesign and published it as a Blend Commerce case study. It was a before/after change that also included a move from Mailchimp to Klaviyo, not a split test.","result":{"headline":"+26% mobile conversion rate","metrics":["Mobile conversion rate: +26%.","Overall conversion rate: +16%.","Mobile revenue: +40%.","The measurement period and traffic figures were not shared."]},"direction":"won","metric":"mobile conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/40-increase-in-mobile-revenue-from-redesign","source_name":"Blend Commerce case study","brand":"Wee Squeak"},{"slug":"aquarium-co-op-speed-accessibility-redesign","url":"https://liftarchive.com/test/aquarium-co-op-speed-accessibility-redesign/","markdown_url":"https://liftarchive.com/test/aquarium-co-op-speed-accessibility-redesign/index.md","title":"Fast, accessible redesign for Aquarium Co-Op: +18% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed","Layout, fonts & visual design"],"element_slugs":["theme-speed","layout-design"],"change":"Fast, accessible redesign for Aquarium Co-Op","control":"The old store ran on a heavily customised Shopify theme (Turbo by Out of the Sandbox). The brand's main colour was green, and the agency felt it could not make that theme any faster.","variant":"A new custom theme built from Shopify's Debut theme, with speed as the core goal and a simpler layout. The primary colour moved from green to yellow with black text so more people could read it easily.","summary":"Aquarium Co-Op rebuilt its Shopify store on a fast custom theme with a simpler layout and a more readable yellow-and-black palette, and conversion rate rose 18% quarter on quarter. Blend Commerce ran the redesign as part of a long-running growth partnership. This is a before/after comparison, not a split test.","result":{"headline":"+18% conversion rate","metrics":["Conversion rate: +18%, comparing Q1 2021 with Q4 2020.","Store revenue: +144% over the same quarters. Most of this likely came from more traffic, not the redesign alone.","Store sessions: +73%. Traffic rose sharply in the same period, so the revenue number mixes design and traffic effects.","No split test was run, so none of these changes can be credited to speed or colour on their own."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2021","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/144-increase-in-store-revenue-with-a-growth-partnership","source_name":"Blend Commerce case study","brand":"Aquarium Co-Op"},{"slug":"eco-kids-planet-store-redesign","url":"https://liftarchive.com/test/eco-kids-planet-store-redesign/","markdown_url":"https://liftarchive.com/test/eco-kids-planet-store-redesign/index.md","title":"Eco Kids Planet redesign with higher CTA: +13% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["menu","cta-button","layout-design"],"change":"Eco Kids Planet redesign with higher CTA","control":"The add-to-cart button sat low on the page, below the fold. Navigation was unclear, and visitors did not always understand what the brand sold.","variant":"Redesigned home and product pages put the call to action higher and made it simpler, and focused on the magazine subscriptions on offer. Navigation was rebuilt, the checkout path was simplified and fonts were updated for clearer branding.","summary":"Eco Kids Planet redesigned its home and product pages with a higher, simpler call to action and clearer navigation, and conversion rate rose 13%. Blend Commerce ran the redesign for the children's magazine subscription brand. Several changes shipped together and results come from a before/after comparison, not a split test.","result":{"headline":"+13% conversion rate","metrics":["Conversion rate: +13% after the redesign.","Average order value: +48%, per the case study data we collected.","Revenue: +54%. Direct traffic also rose 54%, so part of the revenue gain is likely from more visitors.","Because many changes launched at once, no single change can be credited."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/54-increase-in-revenue-with-a-growth-partnership","source_name":"Blend Commerce case study","brand":"Eco Kids Planet"},{"slug":"performance-nutrition-subscription-autoship-revamp","url":"https://liftarchive.com/test/performance-nutrition-subscription-autoship-revamp/","markdown_url":"https://liftarchive.com/test/performance-nutrition-subscription-autoship-revamp/index.md","title":"Autoship rename, cart subscribe option: +12% subscription length","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Cart drawers & slide carts"],"element_slugs":["subscriptions","cart-drawer"],"change":"Autoship rename, cart subscribe option","control":"Subscriptions were offered, but the savings were not clear. Shoppers could not switch to a subscription in the cart, and managing an existing subscription was hard, which led to cancellations.","variant":"The cart gained a switch from one-time purchase to subscription, with savings and price differences shown on the product page and in the cart. The frequency selector was improved, the label changed to 'Autoship', and the account area let subscribers pause or swap products instead of cancelling.","summary":"A US performance nutrition brand added a subscribe option to the cart, showed savings more clearly, renamed 'Subscription' to 'Autoship' and let customers pause or swap, and average subscription duration rose 12%. Blend Commerce ran the project using Recharge. All changes shipped together and were measured before and after, not in a split test.","result":{"headline":"+12% subscription length","metrics":["Average subscription duration: +12%. Subscribers stayed longer on average.","Recurring sales: +11%.","Average charge value at checkout: +11%.","These are bundled before/after results from about a month of data, so no single change gets the credit."]},"direction":"won","metric":"average subscription duration","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/12-increase-in-average-duration-of-an-active-subscription-with-recharge","source_name":"Blend Commerce case study","brand":null},{"slug":"goat-milk-stuff-subscription-without-discounts","url":"https://liftarchive.com/test/goat-milk-stuff-subscription-without-discounts/","markdown_url":"https://liftarchive.com/test/goat-milk-stuff-subscription-without-discounts/index.md","title":"Goat Milk Stuff subscription revamp, no discounts: +19.7% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Money-back guarantee & returns","Reviews & star ratings"],"element_slugs":["subscriptions","guarantee","reviews"],"change":"Goat Milk Stuff subscription revamp, no discounts","control":"The product page offered a subscription with little explanation of why to choose it. Reviews and trust signals were not shown near the subscription choice, and the cart did not prompt a switch.","variant":"The subscription option got a clearer design and frequency selector, a satisfaction guarantee below the add-to-cart button, and reviews and subscriber stories near the selector. The cart allowed a one-click switch to subscription, and no new discount was added.","summary":"Goat Milk Stuff made its subscription option clearer, added a satisfaction guarantee and reviews near it, and allowed a one-click switch in the cart, and gross subscription revenue rose 19.7% with no new discounts. Blend Commerce ran the project using Recharge. The changes were bundled and measured before and after over about a month, not in a split test.","result":{"headline":"+19.7% revenue","metrics":["Gross subscription revenue: +19.7%.","Active subscriptions: +5.5%.","Average charge value at checkout: +33%.","All changes shipped together and were compared before and after, so no single element can be credited."]},"direction":"won","metric":"gross subscription revenue","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/19-7-increase-in-gross-subscription-revenue-with-recharge","source_name":"Blend Commerce case study","brand":"Goat Milk Stuff"},{"slug":"certainly-wood-subscriptions-and-membership-launch","url":"https://liftarchive.com/test/certainly-wood-subscriptions-and-membership-launch/","markdown_url":"https://liftarchive.com/test/certainly-wood-subscriptions-and-membership-launch/index.md","title":"Certainly Wood subscriptions and paid membership: +203% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Subscriptions & subscribe-and-save","Pricing, discounts & savings display"],"element_slugs":["subscriptions","pricing-discounts"],"change":"Certainly Wood subscriptions and paid membership","control":"The store sold firewood and kindling as one-time purchases only. There were no subscriptions and no membership.","variant":"Shoppers could pick a one-time purchase or a repeat delivery with their own frequency. A paid annual 'Fire Club' offered 10% off, a free gift on renewal, delivery perks and member pricing shown on product pages.","summary":"Certainly Wood launched repeat-delivery subscriptions and a paid 'Fire Club' membership with member pricing on product pages, and conversion rate rose 203%. Blend Commerce built both for the UK firewood supplier using Recharge. This is a before/after comparison of a new programme, not a split test, and the comparison period was not shared.","result":{"headline":"+203% conversion","metrics":["Conversion rate: +203%. The period it was compared with was not shared.","Orders: +419%.","Average order value: +21%.","475 memberships and 526 subscriptions started in about two months.","Firewood is seasonal, so part of these gains may reflect the time of year."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/certainlywood","source_name":"Blend Commerce case study","brand":"Certainly Wood"},{"slug":"digestive-health-brand-landing-pages","url":"https://liftarchive.com/test/digestive-health-brand-landing-pages/","markdown_url":"https://liftarchive.com/test/digestive-health-brand-landing-pages/index.md","title":"Two dedicated landing pages for a gut health brand: +94% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Subscriptions & subscribe-and-save","UGC & product video"],"element_slugs":["layout-design","subscriptions","ugc-video"],"change":"Two dedicated landing pages for a gut health brand","control":"The store had no dedicated landing pages. It also had no subscription programme.","variant":"A product landing page covered certifications, ingredients, checkout safety, reviews and the science behind the products. A separate service page covered symptoms, how the brand works, testimonials and its nutritionists, and video content was added; subscriptions launched at the same time.","summary":"A UK digestive health brand launched two dedicated landing pages, one for products and one for nutritionist consultations, and conversion rate rose 94%. Blend Commerce designed and built the pages, and the brand launched a subscription programme at the same time. This is a before/after comparison with no stated comparison period, not a split test.","result":{"headline":"+94% conversion","metrics":["Conversion rate: +94%.","Revenue: +106%.","Average order value: +13%.","The pages and the subscription programme launched together, and the comparison period was not shared, so the split of credit is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2023","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/digestive-health-brand","source_name":"Blend Commerce case study","brand":null},{"slug":"jacksons-mobile-collection-grid-view","url":"https://liftarchive.com/test/jacksons-mobile-collection-grid-view/","markdown_url":"https://liftarchive.com/test/jacksons-mobile-collection-grid-view/index.md","title":"Two products per row on mobile collections: +55.9% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Two products per row on mobile collections","control":"Mobile collection pages showed one product per row. Heatmaps showed many visitors left before seeing even half the range.","variant":"Mobile collection pages showed two products per row. Visitors could see more of the range on each screen.","summary":"Jackson's showed two products per row instead of one on mobile collection pages, and revenue rose 55.9% in an A/B test. Blend Commerce ran the test for the snack brand as part of a six-month CRO programme. Conversion rate was not reported.","result":{"headline":"+55.9% revenue","metrics":["Revenue: +55.9%.","Revenue per user: +66.9%, and revenue per session: +49.3%.","Average order value: +16.9%.","Product page visits: +0.29%, almost no change, so the gain came from buying, not more clicks.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/jacksons-shopify-cro-case-study-6-months","source_name":"Blend Commerce case study","brand":"Jackson's"},{"slug":"jacksons-pdp-nutrition-info","url":"https://liftarchive.com/test/jacksons-pdp-nutrition-info/","markdown_url":"https://liftarchive.com/test/jacksons-pdp-nutrition-info/index.md","title":"Nutrition info on the product page: +11% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections","Trust badges & security seals"],"element_slugs":["how-it-works-results","trust-badges"],"change":"Nutrition info on the product page","control":"The product page did not show nutritional information near the buying area.","variant":"Nutritional information was added to the product page, closer to where shoppers decide to buy.","summary":"Jackson's added nutritional information to its product pages, and conversion rate rose 11% in an A/B test. Blend Commerce ran the test for the snack brand after heatmaps showed shoppers looking for nutrition details. Sample size and duration were not shared.","result":{"headline":"+11% conversion rate","metrics":["Conversion rate: +11%.","Revenue per user: +22.73%.","Add-to-cart clicks: +20%.","Average order value: +4.64%.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/jacksons-shopify-cro-case-study-6-months","source_name":"Blend Commerce case study","brand":"Jackson's"},{"slug":"jacksons-subscription-preselected-pdp","url":"https://liftarchive.com/test/jacksons-subscription-preselected-pdp/","markdown_url":"https://liftarchive.com/test/jacksons-subscription-preselected-pdp/index.md","title":"Subscription preselected on product page: +50% subscription rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["subscriptions","variant-selector"],"change":"Subscription preselected on product page","control":"The product page loaded with one-time purchase selected. Shoppers had to pick the subscription option themselves.","variant":"The subscription option was selected by default when the page loaded. Shoppers could still switch to a one-time purchase.","summary":"Preselecting the subscription option on Jackson's product pages lifted the subscription rate by 50%. Blend Commerce ran this A/B test for the snack brand as part of a six-month CRO programme. Add-to-cart rate rose 23% and average order value 10%, and new visitors converted 16% better.","result":{"headline":"+50% subscription rate","metrics":["Subscription rate: +50%, the main goal of the test.","Add-to-cart rate: +23% across all visitors.","Average order value: +10%.","New visitors: +16% conversion rate and +33% average purchase revenue per user."]},"direction":"won","metric":"subscription rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/jacksons-shopify-cro-case-study-6-months","source_name":"Blend Commerce case study","brand":"Jackson's"},{"slug":"stone-creek-coffee-default-whole-bean-grind","url":"https://liftarchive.com/test/stone-creek-coffee-default-whole-bean-grind/","markdown_url":"https://liftarchive.com/test/stone-creek-coffee-default-whole-bean-grind/index.md","title":"Whole Bean preselected as default grind: +4.54% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Whole Bean preselected as default grind","control":"The grind option showed an unselected placeholder. Shoppers had to choose a grind before they could buy.","variant":"Whole Bean was selected by default. Shoppers who wanted a different grind could still change it.","summary":"Preselecting Whole Bean as the default grind on Stone Creek Coffee's product pages lifted conversion rate by 4.54%. Blend Commerce ran this A/B test for the coffee roaster. Subscription orders per visitor rose 25.74%, while average order value dipped 2.78%.","result":{"headline":"+4.54% conversion rate","metrics":["Conversion rate: +4.54%.","Revenue per visitor: +1.63%, a smaller gain than conversion because orders got slightly smaller.","Reached-checkout rate: +7.99%.","Subscription orders per visitor: +25.74%, and subscription revenue per visitor: +45.07%.","Average order value: -2.78%, a small negative to watch."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/stone-creek-cro-case-study-12-months","source_name":"Blend Commerce case study","brand":"Stone Creek Coffee"},{"slug":"aeromotive-desktop-sticky-add-to-cart","url":"https://liftarchive.com/test/aeromotive-desktop-sticky-add-to-cart/","markdown_url":"https://liftarchive.com/test/aeromotive-desktop-sticky-add-to-cart/index.md","title":"Sticky add-to-cart bar on desktop: +69% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart bar on desktop","control":"On desktop product pages, the add-to-cart button scrolled out of view as shoppers read specs and fitment details.","variant":"A sticky bar kept the add-to-cart button on screen on desktop, along with the product name and price.","summary":"A sticky add-to-cart bar on desktop product pages lifted revenue per visitor by 69% for automotive parts brand Aeromotive. Blend Commerce ran this A/B test. Begin-checkout rate rose 4%, but conversion rate was not reported.","result":{"headline":"+69% revenue per visitor","metrics":["Revenue per visitor: +69%, the primary metric.","Begin-checkout rate: +4%.","Conversion rate and order value were not shared, so it is unclear whether the gain came from more orders or bigger ones."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/aeromotive-long-term-cro-performance-case-study","source_name":"Blend Commerce case study","brand":"Aeromotive"},{"slug":"dr-pooper-drain-field-cleaner-pdp-redesign","url":"https://liftarchive.com/test/dr-pooper-drain-field-cleaner-pdp-redesign/","markdown_url":"https://liftarchive.com/test/dr-pooper-drain-field-cleaner-pdp-redesign/index.md","title":"Drain Field Cleaner product page redesign: +23.15% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Reviews & star ratings","FAQ sections"],"element_slugs":["layout-design","reviews","faq"],"change":"Drain Field Cleaner product page redesign","control":"The original page hid key buying content low down. Few mobile visitors reached the value props, the subscription fee or the reviews.","variant":"A redesigned page with a clearer above-the-fold layout, stronger value props, a featured review, easier-to-scan accordions and better product images, built with mobile and paid traffic in mind.","summary":"A redesigned Drain Field Cleaner product page lifted conversion rate by 23.15% for septic care brand Dr Pooper. Blend Commerce ran this A/B test in Intelligems. Several changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.","result":{"headline":"+23.15% conversion","metrics":["Conversion rate: +23.15%, reported at 95% statistical significance.","Revenue per visitor: +23.44%.","Add-to-cart rate: +22.21%.","Roughly 113 extra orders a month, by the case study's estimate."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/dr-pooper-shopify-cro-case-study-pdp-conversion","source_name":"Blend Commerce case study","brand":"Dr Pooper"},{"slug":"six-brothers-beef-pdp-value-props-thumbnails-sticky-nav","url":"https://liftarchive.com/test/six-brothers-beef-pdp-value-props-thumbnails-sticky-nav/","markdown_url":"https://liftarchive.com/test/six-brothers-beef-pdp-value-props-thumbnails-sticky-nav/index.md","title":"Value props, mobile thumbnails, sticky nav: +177% conversion (YoY)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Product images & gallery","Navigation & mega menus"],"element_slugs":["usp-bar","product-images","menu"],"change":"Value props, mobile thumbnails, sticky nav","control":"Before the changes, value props were weak near the buy button, the mobile gallery was hard to scan and desktop navigation disappeared on scroll.","variant":"Messages such as antibiotic- and hormone-free were placed by the buy area. Mobile thumbnails became square with a clear active state, and the desktop navigation became sticky.","summary":"Conversion rate rose 177% year on year after Six Brothers Beef added value props near add to cart, square mobile image thumbnails and sticky desktop navigation. Blend Commerce made these changes for the beef brand. This was a before-and-after comparison, not an A/B test, so the changes can't be proven to have caused the lift.","result":{"headline":"+177% conversion (YoY)","metrics":["Conversion rate: +177%, June to August 2026 against the same months of 2025.","Revenue per session: +128%.","Revenue: +73%, even with 24% fewer sessions.","Average order value: -30%, a clear negative. More people bought, but they spent less per order."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2026","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/six-brothers-beef-shopify-cro-case-study","source_name":"Blend Commerce case study","brand":"Six Brothers Beef"},{"slug":"sports-nutrition-brand-site-relaunch","url":"https://liftarchive.com/test/sports-nutrition-brand-site-relaunch/","markdown_url":"https://liftarchive.com/test/sports-nutrition-brand-site-relaunch/index.md","title":"Sports nutrition site redesign: +17% conversion (before/after)","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Social proof, authority & press","Layout, fonts & visual design","Cart drawers & slide carts"],"element_slugs":["social-proof","layout-design","cart-drawer"],"change":"Sports nutrition site redesign","control":"The brand's previous website.","variant":"A new site with athlete ambassador sections, reviews and press, richer product pages covering certifications, ingredients and how to use, and a Rebuy smart cart showing free shipping.","summary":"A full website redesign was followed by a 17% rise in conversion rate for a sports nutrition brand. Blend Commerce built the relaunch in 2023. This was a before-and-after comparison of a whole new site, not an A/B test, so no single change can take the credit.","result":{"headline":"+17% conversion (before/after)","metrics":["Conversion rate: +17%.","Store revenue: +23%.","Reached-checkout rate: +25%.","The comparison period was not stated, so seasonality can't be ruled out."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2023","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/sports-nutrition-brand","source_name":"Blend Commerce case study","brand":null},{"slug":"tekled-uk-shopify-redesign","url":"https://liftarchive.com/test/tekled-uk-shopify-redesign/","markdown_url":"https://liftarchive.com/test/tekled-uk-shopify-redesign/index.md","title":"TEKLED UK Shopify redesign: +5% conversion, +18% AOV (before/after)","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Themes, page builders & page speed"],"element_slugs":["layout-design","theme-speed"],"change":"TEKLED UK Shopify redesign","control":"The old UK Shopify site, which had UX and code limits and struggled on mobile.","variant":"A new mobile-first Shopify theme with faster load times, revamped filtering and a clearer journey for finding lighting products.","summary":"A rebuilt, faster, mobile-first Shopify theme was followed by a 5% rise in conversion rate and an 18% rise in average order value for lighting brand TEKLED's UK store. Blend Commerce ran the redesign, with SEO help from Melt Digital. These are before-and-after numbers for a full redesign, not an A/B test.","result":{"headline":"+5% conversion, +18% AOV (before/after)","metrics":["Conversion rate: +5% in the six weeks after launch against the six weeks before.","Average order value: +18%.","Reached-checkout rate: +16%.","Year on year, conversion rose 7% and order value 38%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025","credited_to":{"name":"Blend Commerce","url":"https://liftarchive.com/practitioners/blend-commerce/","kind":"org"},"source_url":"https://blendcommerce.com/blogs/our-work/how-a-shopify-redesign-boosted-tekled-s-uk-ecommerce-growth","source_name":"Blend Commerce case study","brand":"TEKLED"},{"slug":"luxury-pajamas-bfcm-calculated-sale-price","url":"https://liftarchive.com/test/luxury-pajamas-bfcm-calculated-sale-price/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-bfcm-calculated-sale-price/index.md","title":"Show the calculated sale price, not '25% off': +$102K/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Show the calculated sale price, not '25% off'","control":"Product and collection pages showed the regular $198 price with '25% off with code CHEER' in red beneath it.","variant":"The $198 price was struck through, with '$148.50 with code CHEER' shown in red on both product and collection pages.","summary":"Showing the calculated sale price instead of a percentage discount added $102,350 a month in revenue for an 8-figure luxury pajama brand during Black Friday and Cyber Monday. Convertibles ran this A/B test in Intelligems. The change applied on both product and collection pages.","result":{"headline":"+$102K/month","metrics":["Monthly revenue: +$102,350, the only figure shared.","Conversion rate, order value and sample size were not reported."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/bfcm-sale-price-presentation-case-study","source_name":"Convertibles case study","brand":null},{"slug":"slime-bundle-description-angles","url":"https://liftarchive.com/test/slime-bundle-description-angles/","markdown_url":"https://liftarchive.com/test/slime-bundle-description-angles/index.md","title":"Handmade, premium bundle descriptions: +$56,477/month in revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Bundles & quantity breaks"],"element_slugs":["headlines-copy","bundles"],"change":"Handmade, premium bundle descriptions","control":"Each of the four bundles had generic 'bundle and save' copy. It listed the slimes inside and leaned on savings, with no clear angle.","variant":"Four new descriptions per product, each built on one angle: sensory calm for parents, handmade in the USA with premium materials, detailed texture and ASMR language, and bundle convenience. The handmade/premium copy won on the Bestsellers bundle; handmade or ASMR won on the other three.","summary":"Rewriting a bestselling slime bundle's description around handmade, small-batch, premium quality added a reported $56,477 a month in revenue. Convertibles ran this test for an 8-figure slime brand, using the same four copy angles on four top-selling bundles. Only two angles ever won: handmade/premium quality and texture/ASMR.","result":{"headline":"+$56,477/month in revenue","metrics":["Revenue: +$56,477 a month on the Bestsellers bundle with the handmade/premium angle.","Weekly, Beginner and Subscription Box products: the winner was either the handmade or the ASMR angle. Revenue figures for these were not shared.","Parent/sensory-calming copy never won on any product.","Bundle convenience copy never won either, so 'no need to choose' was not a selling point for this audience."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/bundle-product-description-angles-case-study","source_name":"Convertibles case study","brand":null},{"slug":"golf-cart-drawer-buy-3-get-1-ball-offer","url":"https://liftarchive.com/test/golf-cart-drawer-buy-3-get-1-ball-offer/","markdown_url":"https://liftarchive.com/test/golf-cart-drawer-buy-3-get-1-ball-offer/index.md","title":"Buy 3 get 1 free ball offer in the cart drawer: -2.8% revenue/visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells","Bundles & quantity breaks"],"element_slugs":["cart-drawer","upsells","bundles"],"change":"Buy 3 get 1 free ball offer in the cart drawer","control":"Below the cart items, the drawer showed the store's existing upsell app widget.","variant":"A 'Complete your setup' block replaced the widget. It showed the brand's golf balls with a photo, short pitch, three benefit bullets, the buy 3 get 1 free deal, a struck-through price, a per-ball price and a one-click add button.","summary":"Adding a buy 3 dozen, get 1 dozen free golf ball offer to the cart drawer cut revenue per visitor by 2.8%, and only 2.3% of shoppers who saw it took the deal. Convertibles ran this test for a golf equipment brand over 19 days. The agency stopped it as not promising.","result":{"headline":"-2.8% revenue/visitor","metrics":["Revenue per visitor (shoppers who opened the cart): -2.8% against control. This is a loss.","Take rate: 2.3%, or 94 of the 4,078 shoppers who saw the offer added it.","Probability to beat control: 27%. Earlier in the test the gap was wider, about -8.5%, and it never turned positive.","About 1,400 to 1,500 orders per version, so the flat-to-negative read is not just a lack of data."]},"direction":"lost","metric":"revenue per visitor (cart openers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/buy-3-get-1-free-cart-offer-case-study","source_name":"Convertibles case study","brand":null},{"slug":"premium-bags-cart-drawer-strap-cross-sell","url":"https://liftarchive.com/test/premium-bags-cart-drawer-strap-cross-sell/","markdown_url":"https://liftarchive.com/test/premium-bags-cart-drawer-strap-cross-sell/index.md","title":"Matching straps cross-sell in the cart drawer: -10% to -12% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells"],"element_slugs":["cart-drawer","upsells"],"change":"Matching straps cross-sell in the cart drawer","control":"The existing cart drawer, which on some bags showed the theme's single 'pair with' product.","variant":"Version 1 added one row above the subtotal with the top 3 straps for the whole cart. Version 2 added a row of each bag's top 3 straps right under that bag. Picks came from 30 days of orders, ranked by how often each strap was bought with each bag.","summary":"Showing straps that customers often buy with each bag in the cart drawer lowered revenue per visitor by 10.3% to 12.4%. Convertibles ran this test for a premium bag brand for 15 days. Basket size held steady, but fewer shoppers completed a purchase, so nothing was shipped.","result":{"headline":"-10% to -12% revenue","metrics":["Version 1 (one row for the cart): -12.4% revenue per visitor, with an 11% probability to beat control. A clear loss.","Version 2 (row under each bag): -10.3% revenue per visitor. Also a loss.","Order value stayed about the same. The drop came from fewer people buying.","Orders per version ranged from 309 to 344 among shoppers who opened the drawer."]},"direction":"lost","metric":"revenue per visitor (cart openers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-accessory-cross-sell-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-checkout-button-total-lock","url":"https://liftarchive.com/test/luxury-pajamas-checkout-button-total-lock/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-checkout-button-total-lock/index.md","title":"Order total and lock icon on checkout button: +$389,565/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"Order total and lock icon on checkout button","control":"The cart drawer showed the subtotal and delivery on separate lines, with a plain 'CHECKOUT' button that had no price on it.","variant":"The same drawer, with the button reading 'CHECKOUT $176': the total including $8 delivery, plus a lock icon. Other versions that removed the delivery line, added a size selector or added save for later did not beat it.","summary":"Putting the order total, including delivery, and a lock icon on the cart drawer's checkout button added a reported $389,565 a month in revenue. Convertibles ran this five-way test for an 8-figure luxury pajama brand. The winner bundled two changes, so the lift can't be credited to the price or the lock alone.","result":{"headline":"+$389,565/month","metrics":["Revenue: +$389,565 a month for the price-plus-lock button, as reported by the agency.","Removing the delivery line and adding 'calculated at checkout' text did not win.","A size selector in the cart did not win.","A 'save for later' link did not win."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-checkout-button-price-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-cart-drawer-focused-upsell-trust-line","url":"https://liftarchive.com/test/adult-wellness-cart-drawer-focused-upsell-trust-line/","markdown_url":"https://liftarchive.com/test/adult-wellness-cart-drawer-focused-upsell-trust-line/index.md","title":"Low-priced upsells and one trust line in cart drawer: +$40,313/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells","Social proof, authority & press"],"element_slugs":["cart-drawer","upsells","social-proof"],"change":"Low-priced upsells and one trust line in cart drawer","control":"The drawer had a free shipping banner and progress bar, product cards, and a 'You may also like' section where the one upsell product was hard to see.","variant":"Two lower-priced upsells under a 'You may also like' heading with a flame icon, a lock icon on the checkout button, and one line below checkout: five stars and '100K+ satisfied customers'. A version with three trust badges instead did not win.","summary":"A cart drawer with low-priced upsells, a lock icon on the checkout button and a single '100K+ satisfied customers' trust line added a reported $40,313 a month. Convertibles ran this five-way test for an 8-figure adult wellness brand. Several changes shipped together, so the lift can't be pinned on one of them.","result":{"headline":"+$40,313/month","metrics":["Revenue: +$40,313 a month for the winning drawer, as reported by the agency.","A version with three trust badges (warranty, discreet shipping, review count) did not beat it.","Versions that only cleaned up the layout or changed the upsell mix, with no trust line, did not win either."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-focused-upsell-trust-signal-case-study","source_name":"Convertibles case study","brand":null},{"slug":"slime-cart-drawer-free-gift-progress-line","url":"https://liftarchive.com/test/slime-cart-drawer-free-gift-progress-line/","markdown_url":"https://liftarchive.com/test/slime-cart-drawer-free-gift-progress-line/index.md","title":"Free gift progress line in cart drawer: +$50,099/month in revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Free gifts & gift with purchase"],"element_slugs":["cart-drawer","free-gift"],"change":"Free gift progress line in cart drawer","control":"The cart drawer showed the item, an upsell shelf and the checkout button. It said nothing about the free gift program, which only appeared on product pages.","variant":"A single block at the top of the drawer with a gift icon: 'You've got 4 Free Gifts!' and 'Add 1 more slime to get more Free Gifts.' The upsell shelf below stayed the same.","summary":"One line at the top of the cart drawer telling shoppers how many free gifts they had unlocked, and how to get more, added a reported $50,099 a month. Convertibles ran this test for an 8-figure slime brand with a seven-tier free gift program. Three richer versions, including one that led with free shipping, did not beat it.","result":{"headline":"+$50,099/month in revenue","metrics":["Revenue: +$50,099 a month for the single progress line, as reported by the agency.","Repeating the gift message in the upsell headline did not beat the single line.","Adding thumbnails of unlocked gifts at the bottom of the drawer did not beat it.","Leading with a free shipping threshold instead of the gifts lost to the gift framing."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-free-gift-progress-case-study","source_name":"Convertibles case study","brand":null},{"slug":"wellness-recovery-cart-drawer-trust-stack-savings","url":"https://liftarchive.com/test/wellness-recovery-cart-drawer-trust-stack-savings/","markdown_url":"https://liftarchive.com/test/wellness-recovery-cart-drawer-trust-stack-savings/index.md","title":"Trust stats and clear savings in cart drawer: +$32,605/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Trust badges & security seals","Pricing, discounts & savings display"],"element_slugs":["cart-drawer","trust-badges","pricing-discounts"],"change":"Trust stats and clear savings in cart drawer","control":"A bare drawer: free shipping progress bar, 'Buy 2 & save 15%' as a plain text link, a single-product upsell, and no trust signals.","variant":"A 'SAVE15% applied' badge on the product with the new price and a tooltip showing dollar savings, two upsells with struck-through prices, and a trust line above checkout: 15K+ reviews, 566K+ customers, 30-day returns.","summary":"A cart drawer with clear applied-discount savings, a two-product upsell and a three-stat trust line above checkout added a reported $32,605 a month. Convertibles ran this test for an 8-figure wellness and recovery brand. The winner stacked several changes, and versions with only some of them did not clear control.","result":{"headline":"+$32,605/month","metrics":["Revenue: +$32,605 a month for the full stack, as reported by the agency.","A version with only a cleaner layout and a bigger upsell did not clear control.","Adding applied-discount savings on top of that did not clear control either.","Adding a single review-score badge was still not enough. Only the three-stat trust line pushed it over."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-trust-signals-savings-case-study","source_name":"Convertibles case study","brand":null},{"slug":"dog-treats-cart-drawer-upsells-vs-trust","url":"https://liftarchive.com/test/dog-treats-cart-drawer-upsells-vs-trust/","markdown_url":"https://liftarchive.com/test/dog-treats-cart-drawer-upsells-vs-trust/index.md","title":"'People also bought' upsells in cart drawer: +$33,072/month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells","Trust badges & security seals"],"element_slugs":["cart-drawer","upsells","trust-badges"],"change":"'People also bought' upsells in cart drawer","control":"The drawer had a free shipping progress bar, the subscription product card with its savings, a discount code field and a checkout button showing the total. There were no upsells.","variant":"The brand logo at the top, a cleaner product card with a savings badge, no code field, and a 'People also bought' row with two treats and Add buttons.","summary":"Adding a 'People also bought' row of two complementary treats to the cart drawer, with a cleaner layout and no discount code field, added a reported $33,072 a month. Convertibles ran this test for an 8-figure dog treats brand. Adding a review badge or brand value icons on top did not improve on it.","result":{"headline":"+$33,072/month","metrics":["Revenue: +$33,072 a month for the upsell-only drawer, as reported by the agency.","Adding a review-count badge below checkout did not beat upsells alone.","Adding four brand value icons, such as all-natural and family owned, did not beat it either.","Removing the discount code field on its own made no clear difference."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-upsells-vs-trust-badges-case-study","source_name":"Convertibles case study","brand":null},{"slug":"high-ticket-equipment-cart-drawer-vs-banner","url":"https://liftarchive.com/test/high-ticket-equipment-cart-drawer-vs-banner/","markdown_url":"https://liftarchive.com/test/high-ticket-equipment-cart-drawer-vs-banner/index.md","title":"Cart drawer instead of add-to-cart banner: +16% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Free shipping thresholds & shipping price","Trust badges & security seals"],"element_slugs":["cart-drawer","free-shipping-threshold","trust-badges"],"change":"Cart drawer instead of add-to-cart banner","control":"Adding an item showed the theme's default notification banner, which confirmed the item and then went away. Shoppers checked out from the separate cart page.","variant":"Adding an item opened a full cart drawer (full-screen on mobile) with editable items and a direct checkout button. It also had a $100 free shipping progress bar, savings shown per item, and three trust signals for service, warranty and after-sales support. No product recommendations were added.","summary":"Replacing a theme's add-to-cart notification banner with a full cart drawer lifted conversion rate from 0.382% to 0.444% (+16%) and revenue per visitor by 18%. Convertibles ran this test for a high-ticket equipment brand with an average order value of about $700. The drawer was a bundle of four changes shipped together, and the result did not reach 95% confidence.","result":{"headline":"+16% conversion rate","metrics":["Conversion rate: 0.382% to 0.444%, a 16% lift.","Revenue per visitor: +18%. Average order value was flat overall (+1%).","Probability to beat control was 86-92%, below the usual 95% bar, so treat this as directional.","Mobile: conversion +26% but average order value -21%, so mobile revenue per visitor was flat.","Desktop: conversion +6%, average order value +33% and revenue per visitor +41%, on only 78 orders."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/cart-drawer-vs-notification-banner-case-study","source_name":"Convertibles case study","brand":null},{"slug":"gin-subscription-checkout-reviews-under-pay-now","url":"https://liftarchive.com/test/gin-subscription-checkout-reviews-under-pay-now/","markdown_url":"https://liftarchive.com/test/gin-subscription-checkout-reviews-under-pay-now/index.md","title":"Customer reviews under the 'Pay now' button: +A$6,145/month","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings","Checkout steps, fields & flow"],"element_slugs":["reviews","checkout-flow"],"change":"Customer reviews under the 'Pay now' button","control":"A standard Shopify checkout with the order summary, discount field, totals, the monthly recurring charge, a 'Pay now' button and policy links. It had no reviews or social proof.","variant":"The same checkout with a line reading 'RATED 4.9 STARS FROM OVER 6,000 REVIEWS' under the 'Pay now' button. Below it sat three short customer reviews with names and profile photos.","summary":"Adding a star rating and three short customer reviews directly under the 'Pay now' button added A$6,145 a month in revenue. Convertibles ran this A/B test for an 8-figure Australian gin subscription brand on its Shopify checkout. Sample size, duration and confidence were not shared.","result":{"headline":"+A$6,145/month","metrics":["Revenue: +A$6,145 per month, as estimated by the agency.","The agency reports a lift in checkout completion but did not share the conversion rate change.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/checkout-page-reviews-social-proof-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-collection-atf-lifestyle-banner","url":"https://liftarchive.com/test/adult-wellness-collection-atf-lifestyle-banner/","markdown_url":"https://liftarchive.com/test/adult-wellness-collection-atf-lifestyle-banner/index.md","title":"Lifestyle banner and one filter row on collection page: +$13,730/mo","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Filters, sorting & site search","Layout, fonts & visual design"],"element_slugs":["collection-banner","filters-search","layout-design"],"change":"Lifestyle banner and one filter row on collection page","control":"The collection page opened with a dark 'Shop All' banner with a bundle promotion. Filter and sort sat in two separate rows, which pushed products below the fold on mobile.","variant":"Filter and sort were merged into one row so products showed above the fold. The banner showed the product in use with the line 'Sensory satisfaction starts here'.","summary":"Merging the filter and sort rows and adding a lifestyle banner with benefit copy added $13,730 a month in revenue on a collection page. Convertibles ran this A/B/n test with four variations for an 8-figure adult wellness brand. The layout and banner changed together in the winner, so the gain can't be credited to one of them alone.","result":{"headline":"+$13,730/mo","metrics":["Revenue: +$13,730 per month for the winning variation, as estimated by the agency.","Two other variations used the same tighter layout with product-only banners. Both lost to the lifestyle banner.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-atf-optimization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"gymreapers-collection-category-portals","url":"https://liftarchive.com/test/gymreapers-collection-category-portals/","markdown_url":"https://liftarchive.com/test/gymreapers-collection-category-portals/index.md","title":"Category image cards on Gymreapers' women's page: +$8,000/day","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Filters, sorting & site search"],"element_slugs":["collection-banner","filters-search"],"change":"Category image cards on Gymreapers' women's page","control":"The women's collection page had a header, breadcrumb, a sidebar of filters with many subcategories, a sort dropdown and the product grid.","variant":"Five image cards sat above the grid for sports bras, outerwear, shorts, leggings and tops. Each had a lifestyle photo, a short description and a 'SHOP NOW' link. Filters and the grid stayed the same.","summary":"Adding five image cards that link to key subcategories above the product grid lifted Gymreapers' women's category revenue by about $8,000 a day, or roughly $240K a month. Convertibles ran this A/B test for the gym apparel brand. The agency ties part of the gain to sending more paid traffic to the improved page, so it isn't a pure test effect.","result":{"headline":"+$8,000/day","metrics":["Category revenue: about +$8,000 per day, roughly $240K per month.","Part of the gain came from the team sending more paid traffic to the page after the test, so the number isn't from the split test alone.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"category revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-category-portals-case-study","source_name":"Convertibles case study","brand":"Gymreapers"},{"slug":"dog-treats-collection-filter-pills-dog-size","url":"https://liftarchive.com/test/dog-treats-collection-filter-pills-dog-size/","markdown_url":"https://liftarchive.com/test/dog-treats-collection-filter-pills-dog-size/index.md","title":"Dog-size filter pills on collection page: +$39,779/month revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Dog-size filter pills on collection page","control":"The collection page hid filters behind a button that opened a modal, next to a sort dropdown and a two-column product grid.","variant":"A row of filter pills sat above the grid: Puppy, Small Dog, Medium Dog and Large Dog. Other variations used pills for needs (such as picky eaters), diets (such as poultry-free) or product types (such as bully sticks).","summary":"Adding filter pills by dog size (puppy, small, medium, large) to a collection page added $39,779 a month in revenue. Convertibles ran this A/B/n test with five variations for an 8-figure dog treats brand. Pills by need, diet and product type were also tested and lost to dog size.","result":{"headline":"+$39,779/month revenue","metrics":["Revenue: +$39,779 per month for the dog-size pills, as estimated by the agency.","Dog size beat need-based, diet-based and product-type pills.","Need-based pills had won on this brand's homepage but did not win here.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-filter-pills-dog-size-case-study","source_name":"Convertibles case study","brand":null},{"slug":"slime-collection-filter-pills-quick-add","url":"https://liftarchive.com/test/slime-collection-filter-pills-quick-add/","markdown_url":"https://liftarchive.com/test/slime-collection-filter-pills-quick-add/index.md","title":"Filter pills and quick-add on slime collection page: +$42,308/mo","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Product cards & quick add"],"element_slugs":["filters-search","product-cards"],"change":"Filter pills and quick-add on slime collection page","control":"The previous winning collection page, with a 'BEST SELLERS' hero banner, stock labels and star ratings. Filters were hidden behind a button that opened a modal.","variant":"Scrolling filter pills for slime types sat under the banner, and 'QUICK ADD' buttons showed on each card. The banner, labels and ratings stayed.","summary":"Adding horizontal scrolling filter pills and visible quick-add buttons to a collection page added $42,308 a month in revenue. Convertibles ran this A/B/n test with five variations for an 8-figure slime brand. It was a follow-up to an earlier winning test on the same page.","result":{"headline":"+$42,308/mo","metrics":["Revenue: +$42,308 per month for the winner, on top of the earlier test's gain.","A version that added image carousels on the product cards did not beat it.","Adding 'NOTIFY ME' buttons on sold-out items did not beat it either.","Removing the hero banner to show products sooner also lost.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-filter-pills-two-column-case-study","source_name":"Convertibles case study","brand":null},{"slug":"slime-collection-hero-reviews-stock-labels","url":"https://liftarchive.com/test/slime-collection-hero-reviews-stock-labels/","markdown_url":"https://liftarchive.com/test/slime-collection-hero-reviews-stock-labels/index.md","title":"Hero banner, ratings and stock labels on collection page: +$114,870/mo","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Reviews & star ratings","Low-stock & scarcity messaging"],"element_slugs":["collection-banner","reviews","scarcity"],"change":"Hero banner, ratings and stock labels on collection page","control":"A basic collection grid with product images, names, prices and quick-add buttons. It had no banner, no reviews on cards and no urgency labels.","variant":"A 'BEST SELLERS' banner showed hands playing with slime. Cards showed star ratings with review counts, plus 'LIMITED STOCK', 'SELLING FAST' and 'MOST POPULAR' labels where they applied.","summary":"Adding a 'BEST SELLERS' hero banner, star ratings on each product card and stock labels to a collection page added $114,870 a month in revenue. Convertibles ran this A/B/n test with five variations for an 8-figure slime brand. Three elements were combined in the winner, so the gain belongs to the set rather than any one part.","result":{"headline":"+$114,870/mo","metrics":["Revenue: +$114,870 per month for the full combination, as estimated by the agency.","The variations built up one layer at a time: banner, then ratings, then labels. The agency says each layer added lift.","A version with a free-gift sidebar promotion lost to the winner.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-hero-reviews-urgency-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-collection-print-portals","url":"https://liftarchive.com/test/luxury-pajamas-collection-print-portals/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-collection-print-portals/index.md","title":"Best-selling print cards on pajama collection: +$59,975/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Filters, sorting & site search"],"element_slugs":["collection-banner","filters-search"],"change":"Best-selling print cards on pajama collection","control":"The pajamas collection had a header, a short description and filter dropdowns for size, print, style, fabric and sort above a two-column grid.","variant":"A row of square cards for the season's best-selling prints sat above the filters. Each had a print name and a short line, such as 'Pop the cork on bedtime luxury'.","summary":"Adding a row of image cards for best-selling prints, each with a short lifestyle line, added $59,975 a month in revenue on a pajamas collection page. Convertibles ran this A/B/n test with five variations for a 9-figure luxury pajama brand. All four variations beat the control, and this figure is for the winner.","result":{"headline":"+$59,975/month","metrics":["Revenue: +$59,975 per month for print cards with lifestyle copy, as estimated by the agency.","Fabric cards, with and without descriptions, also beat control but by less.","Print cards without copy beat the fabric versions but lost to the version with copy.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-print-portals-navigation-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-collection-prominent-review-counts","url":"https://liftarchive.com/test/adult-wellness-collection-prominent-review-counts/","markdown_url":"https://liftarchive.com/test/adult-wellness-collection-prominent-review-counts/index.md","title":"Prominent star ratings and review counts on cards: +$31,287/month","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Product cards & quick add"],"element_slugs":["reviews","product-cards"],"change":"Prominent star ratings and review counts on cards","control":"Collection page product cards showed a bestseller badge, image, name, category label, description, colour swatches and an add-to-cart button with the price. There were no star ratings or review counts.","variant":"Each card added the star rating and the review count, for example \"4.8 (729 REVIEWS)\", on a separate line in larger text. The same information also ran inline at normal size, and two other versions showed stars without the count.","summary":"Showing star ratings and review counts on their own line, in larger text, on every collection page card added about $31,287 a month in revenue. Convertibles ran this A/B/n test for an 8-figure adult wellness brand and published it as a Convertibles case study. A stars-only version and smaller, inline formats also ran and did not win.","result":{"headline":"+$31,287/month","metrics":["Monthly revenue: about +$31,287 for the winning prominent format, as reported by the agency.","Stars with counts shown inline, at moderate size, did not win.","Stars without review counts, in normal and smaller formats, did not win either.","Conversion rate, order value, sample size and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-review-counts-prominence-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-collection-ratings-labels","url":"https://liftarchive.com/test/luxury-pajamas-collection-ratings-labels/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-collection-ratings-labels/index.md","title":"Star ratings and small labels on pajama collection cards: +$27,508/mo","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Bestseller badges & product labels"],"element_slugs":["reviews","badges-labels"],"change":"Star ratings and small labels on pajama collection cards","control":"The pajama collection page showed a two-column grid of cards with image, name and price, at prices of roughly $158 to $228. There were no star ratings, and the existing product labels were easy to miss.","variant":"The winning version added a star rating under each price and redesigned the labels as small dark badges on applicable product images. Two things changed together, so the lift belongs to the pair, not to either one alone.","summary":"Adding star ratings under prices and small dark labels on product images lifted revenue by about $27,508 a month on a luxury pajama collection page. Convertibles ran this A/B/n test for an 8-figure luxury pajama brand and published it as a Convertibles case study. Ratings without labels, no labels at all, and a centre-aligned version of the winner all lost.","result":{"headline":"+$27,508/mo","metrics":["Monthly revenue: about +$27,508 for ratings plus small labels, as reported by the agency.","Ratings alone, without labels, did not win, so stars by themselves were not enough here.","Removing labels entirely did not win.","The same winning design, centre-aligned, also lost. Sample size and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/collection-page-reviews-new-labels-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-popup-dollar-off-vs-percent","url":"https://liftarchive.com/test/adult-wellness-popup-dollar-off-vs-percent/","markdown_url":"https://liftarchive.com/test/adult-wellness-popup-dollar-off-vs-percent/index.md","title":"$30 off $150 popup vs 15% off: +43% email capture, +$45,000/month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"$30 off $150 popup vs 15% off","control":"A sitewide popup offered 15% off in exchange for an email address. It used brand colours with an email field and button, and showed no products.","variant":"The winning popup offered $30 off orders of $150 or more, showed hero products, framed the offer as community-only deals and used a simpler layout with a prominent button. A version offering a free gift at the same $150 threshold lost.","summary":"Replacing a 15% off email popup with a $30 off $150+ offer, product images and a simpler layout lifted email capture by 43%, order value by 21%, and revenue by about $45,000 a month. Convertibles ran this A/B/n test for an 8-figure adult wellness brand and published it as a Convertibles case study. The winner changed the offer, threshold, imagery and copy together, so the result belongs to the package.","result":{"headline":"+43% email capture, +$45,000/month","metrics":["Email capture rate: +43% against the 15% off popup.","Average order value: +21%, likely pulled up by the $150 minimum.","Monthly revenue: about +$45,000, as reported by the agency.","A plainer $30 off version and a free-gift version at $150 did not win."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/dollar-off-vs-percentage-popup-offers-case-study","source_name":"Convertibles case study","brand":null},{"slug":"dog-treats-popup-three-free-gifts","url":"https://liftarchive.com/test/dog-treats-popup-three-free-gifts/","markdown_url":"https://liftarchive.com/test/dog-treats-popup-three-free-gifts/index.md","title":"Three free treats popup vs 15% off: +26% email capture, +$60,000/mo","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Free gifts & gift with purchase"],"element_slugs":["popups","free-gift"],"change":"Three free treats popup vs 15% off","control":"A sitewide popup offered 15% off with no minimum spend. It showed brand colours, trust badges and a photo of a dog.","variant":"The winning popup said \"These three gifts are FREE\" and pictured two Himalayan Yak Cheese Chews and a 6\" Hickory Smoked Bully Stick, free on a first order over $60, with a while-stocks-last line. Other versions offered one free chew, $10 off $60, and $20 off $120.","summary":"Offering three named, pictured free treats on a first order over $60 beat a 15% off email popup, lifting email capture by 26%, order value by 25%, and revenue by about $60,000 a month. Convertibles ran this test of a control plus four variations for an 8-figure dog treats brand and published it as a Convertibles case study. The offers ranked in a clear order: three gifts, then one gift, then $10 off $60, then 15% off.","result":{"headline":"+26% email capture, +$60,000/mo","metrics":["Email capture rate: +26% for three free gifts against 15% off.","Average order value: +25%, helped by the $60 minimum.","Monthly revenue: about +$60,000, as reported by the agency.","One free gift beat both dollar-off offers, and $10 off $60 beat 15% off.","$20 off $120 was held back by its higher threshold."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/free-gifts-vs-discounts-popup-offers-case-study","source_name":"Convertibles case study","brand":null},{"slug":"food-brand-cart-free-shipping-pack-upgrade","url":"https://liftarchive.com/test/food-brand-cart-free-shipping-pack-upgrade/","markdown_url":"https://liftarchive.com/test/food-brand-cart-free-shipping-pack-upgrade/index.md","title":"Free shipping bar with pack upgrade button in cart: +24% RPV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Free shipping thresholds & shipping price","Upsells & cross-sells"],"element_slugs":["cart-drawer","free-shipping-threshold","upsells"],"change":"Free shipping bar with pack upgrade button in cart","control":"The cart drawer showed cart items, a checkout button and a View cart link. It said nothing about free shipping or the pack discounts that start at 10 and 15 items.","variant":"A card at the top of the drawer held a free shipping progress bar with markers for the 10-pack and 15-pack discounts, a headline that changed as each unlocked, and an \"Upgrade to 10-Pack\" or \"Upgrade to 15-Pack\" button. The View cart link was removed.","summary":"Adding a free shipping progress bar with one-click 10-pack and 15-pack upgrade buttons to the cart drawer lifted revenue per visitor by 24% among shoppers who opened the cart. Convertibles ran this test for a DTC food brand sold in packs and published it as a Convertibles case study. The result reached an 88% probability to beat control on 119 vs 94 orders, so treat it as directional.","result":{"headline":"+24% RPV","metrics":["Revenue per visitor: +24% for shoppers who opened the cart drawer, at 88% probability to beat control.","Orders: 119 in the winning version vs 94 in control, a small sample.","Earlier reads favoured a plain progress bar version, at +53% on day 39 and +32% on day 46, before the upgrade version finished first.","The lift shrank as more orders came in, so the true effect may be smaller than 24%."]},"direction":"won","metric":"revenue per visitor (cart openers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/free-shipping-progress-bar-tier-upgrade-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-free-shipping-threshold-59","url":"https://liftarchive.com/test/adult-wellness-free-shipping-threshold-59/","markdown_url":"https://liftarchive.com/test/adult-wellness-free-shipping-threshold-59/index.md","title":"Free shipping threshold from $49 to $59: +6.5% profit per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price"],"element_slugs":["free-shipping-threshold"],"change":"Free shipping threshold from $49 to $59","control":"Free shipping applied sitewide to orders of $49 or more. Profit per visitor was $4.09.","variant":"The free shipping threshold rose to $59. A third version set it at $75.","summary":"Raising the free shipping threshold from $49 to $59 lifted profit per visitor from $4.09 to $4.36, a 6.5% gain. Convertibles ran this A/B/n test for an 8-figure adult wellness brand and published it as a Convertibles case study. A $75 threshold went too far and fell below the original.","result":{"headline":"+6.5% profit per visitor","metrics":["Profit per visitor at $59: $4.36, up 6.5% from $4.09 at $49.","Profit per visitor at $75: $3.97, below the control, so the higher threshold lost.","Estimated monthly profit gain at $59: about $28,939, an estimate rather than a measured figure.","Conversion rate and order value changes were not shared."]},"direction":"won","metric":"profit per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/free-shipping-threshold-optimization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"sports-equipment-help-me-choose-modal","url":"https://liftarchive.com/test/sports-equipment-help-me-choose-modal/","markdown_url":"https://liftarchive.com/test/sports-equipment-help-me-choose-modal/index.md","title":"'Help me choose' comparison modal on product page: +2.6% RPV, flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Variant, size & option selectors"],"element_slugs":["comparison-chart","variant-selector"],"change":"'Help me choose' comparison modal on product page","control":"The product page model picker showed a Model label and two buttons with the model names. Nothing explained how the base and premium models differed.","variant":"A \"Help me choose\" link with an info icon sat next to the Model label and opened a modal with one card per model: image, name, price, build and feel. A single-value option row below the picker was also hidden.","summary":"Adding a \"Help me choose\" link that opens a side-by-side comparison of two models moved revenue per visitor up 2.6%, but at only 62% probability to beat control, so we treat it as inconclusive. Convertibles ran this 14-day test for a sports equipment brand and published it as a Convertibles case study. The brand shipped it anyway as a low-risk change.","result":{"headline":"+2.6% RPV, flat","metrics":["Revenue per visitor: $11.14 to $11.43, +2.6%, at 62% probability to beat control. Not significant.","Conversion rate: +2.6%, at 66% probability. Also not significant.","Desktop revenue per visitor: +11.9% at 77% probability, on few orders; mobile was flat.","Average order value stayed flat, so the modal helped people pick rather than upgrade.","7.9% of variation visitors clicked the link, about 1,500 of 19,000."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/help-me-choose-comparison-modal-case-study","source_name":"Convertibles case study","brand":null},{"slug":"vr-gunstock-homepage-dark-carousel-banner","url":"https://liftarchive.com/test/vr-gunstock-homepage-dark-carousel-banner/","markdown_url":"https://liftarchive.com/test/vr-gunstock-homepage-dark-carousel-banner/index.md","title":"Dark carousel homepage banner vs light static: +$15,989/month revenue","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Dark carousel homepage banner vs light static","control":"The homepage banner had a light background with a single static product image, the headline \"THE BEST DAMN VR GUNSTOCK ON THE PLANET\", a call-to-action button and a Special Offer side tab.","variant":"The winning banner used a dark background, a swipeable carousel with navigation dots, a lifestyle image of someone using the product, and the same headline and call to action with a green button.","summary":"Switching the homepage banner from a light static image to a dark-background carousel with a lifestyle image and green button added about $15,989 a month in revenue. Convertibles ran this A/B/n test for a 7-figure VR gunstock brand that sent its ad traffic to the homepage, and published it as a Convertibles case study. Background and format changed together in the winner, so the gain cannot be split between them.","result":{"headline":"+$15,989/month revenue","metrics":["Monthly revenue: about +$15,989 for the dark carousel, as reported by the agency.","A light carousel with the same content did not win.","A light static version of the new layout did not win either.","Sample size, duration, confidence and conversion rate were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-banner-background-format-test-case-study","source_name":"Convertibles case study","brand":null},{"slug":"vr-gunstock-homepage-headline-names-product","url":"https://liftarchive.com/test/vr-gunstock-homepage-headline-names-product/","markdown_url":"https://liftarchive.com/test/vr-gunstock-homepage-headline-names-product/index.md","title":"Hero headline that names the product: +$19,441/month revenue","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Headlines, product titles & copy","Hero & above-the-fold section"],"element_slugs":["headlines-copy","hero"],"change":"Hero headline that names the product","control":"The hero headline read 'Dominate the battlefield with speed & precision'. The words 'VR gunstock' appeared only in the smaller subhead.","variant":"The headline became 'The best damn VR gunstock on the planet'. The benefit line moved below the banner as 'Master in seconds. Then dominate.'","summary":"Changing the homepage hero headline from a vague benefit line to one that names the product category added an estimated $19,441 a month in revenue. Convertibles ran this A/B test in Intelligems for a 7-figure VR gunstock brand. The subhead and button stayed almost the same.","result":{"headline":"+$19,441/month revenue","metrics":["Monthly revenue: an estimated +$19,441 for the variant, as reported by the agency.","The button copy stayed the same, so the gain came from the headline and supporting copy.","No conversion rate, sample size or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-banner-copy-test-case-study","source_name":"Convertibles case study","brand":null},{"slug":"vr-gunstock-homepage-banner-cta-copy","url":"https://liftarchive.com/test/vr-gunstock-homepage-banner-cta-copy/","markdown_url":"https://liftarchive.com/test/vr-gunstock-homepage-banner-cta-copy/index.md","title":"Banner CTA 'Upgrade your aim – dominate VR': +$16,356/month","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons","Headlines, product titles & copy"],"element_slugs":["cta-button","headlines-copy"],"change":"Banner CTA 'Upgrade your aim – dominate VR'","control":"The banner button read 'Try it now risk-free', a risk-reversal message with no secondary link.","variant":"The button read 'Upgrade your aim – dominate VR', with a secondary 'How it works' link. Three other versions lost: 'Get game-changing accuracy', 'Shop streamer level gunstock' and 'Buy now (money-back guarantee)'.","summary":"Swapping the homepage banner button from 'Try it now risk-free' to 'Upgrade your aim – dominate VR', with a 'How it works' link beside it, added an estimated $16,356 a month in revenue. Convertibles ran this A/B/n test with five versions in Intelligems for a 7-figure VR gunstock brand. Heatmaps had shown the banner drew little revenue per click before the test.","result":{"headline":"+$16,356/month","metrics":["Monthly revenue: an estimated +$16,356 for the winning version, as reported by the agency.","The direct 'Buy now (money-back guarantee)' version did not win, nor did the accuracy or streamer angles.","The winner changed both the button copy and added a secondary link, so the gain can't be split between them.","No click-through, conversion or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-banner-cta-copy-test-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-homepage-press-logos-below-hero","url":"https://liftarchive.com/test/luxury-pajamas-homepage-press-logos-below-hero/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-homepage-press-logos-below-hero/index.md","title":"Press logos right below the homepage hero: +$109,829/month","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","USP bars & benefit icons"],"element_slugs":["social-proof","usp-bar"],"change":"Press logos right below the homepage hero","control":"The mobile homepage had no trust content above the fold: hero, category tiles, then lifestyle content.","variant":"Logos from Vogue, People and Oprah Daily, with a rotating press quote, sat directly below the hero. The other versions put a USP bar (sizing, fabric, review count) or the same press module lower, below the category tiles.","summary":"Adding press logos and a rotating press quote directly below the homepage hero added an estimated $109,829 a month in revenue for an 8-figure luxury pajama brand. Convertibles ran this A/B/n test in Intelligems, crossing two content types with two placements. Press logos beat a USP bar wherever they sat, and the higher spot did better.","result":{"headline":"+$109,829/month","metrics":["Monthly revenue: an estimated +$109,829 for press logos below the hero, as reported by the agency.","Press logos beat the USP bar in both placements, so content type was the main lever.","Below the hero beat below the category tiles for each content type.","Both USP bar versions and the lower press version did not win."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-press-logos-credibility-bar-case-study","source_name":"Convertibles case study","brand":null},{"slug":"whisky-subscription-homepage-sticky-cta","url":"https://liftarchive.com/test/whisky-subscription-homepage-sticky-cta/","markdown_url":"https://liftarchive.com/test/whisky-subscription-homepage-sticky-cta/index.md","title":"Sticky mobile CTA on a subscription homepage: +20.4% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Sticky add-to-cart bars","Add-to-cart & CTA buttons"],"element_slugs":["sticky-atc","cta-button"],"change":"Sticky mobile CTA on a subscription homepage","control":"A long mobile homepage with Join buttons only inside the page content. Once visitors scrolled past one, they had to scroll back or find the next.","variant":"A sticky bar at the bottom of the mobile screen with a Join now button and two short notes: free shipping, and skip or cancel anytime.","summary":"Adding a sticky bottom CTA bar to a long mobile homepage lifted conversion rate from 1.135% to 1.366%, a 20.4% gain. Convertibles ran this A/B test in Intelligems for an Australian whisky subscription brand. Order value stayed flat, so the extra revenue came from more people joining.","result":{"headline":"+20.4% conversion","metrics":["Conversion rate: 1.135% to 1.366% (+20.4%), with a 95.1% probability to beat control.","Revenue per visitor: A$1.76 to A$2.10 (+19.6%), but only an 87.3% probability to beat control, so treat it as less certain.","Average order value: flat (A$155.01 vs A$153.96). The sticky bar brought more orders, not bigger ones.","Profit per visitor: A$0.63 to A$0.74 (+16.4%). The agency estimated about A$7,632 more revenue a month."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-04","credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-sticky-cta-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-homepage-brand-story-module","url":"https://liftarchive.com/test/luxury-pajamas-homepage-brand-story-module/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-homepage-brand-story-module/index.md","title":"Brand-story module above homepage reviews: +$130,251/month","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Founder & brand story","Layout, fonts & visual design"],"element_slugs":["founder-story","layout-design"],"change":"Brand-story module above homepage reviews","control":"The homepage went from the hero straight into a reviews carousel, then a product grid with category filters. Nothing explained the craft behind the premium price.","variant":"An Experience module was added above the reviews, with studio and design-process images, two sentences on the hand-painted, screen-printed designs, and a carousel to explore more. Nothing was removed.","summary":"Adding a short brand-story module about how the prints are made, placed above the homepage reviews, added an estimated $130,251 a month in revenue. Convertibles ran this A/B test in Intelligems for an 8-figure luxury pajama brand. Post-purchase surveys had named price as the main thing that nearly stopped buyers.","result":{"headline":"+$130,251/month","metrics":["Monthly revenue: an estimated +$130,251 for the variant, as reported by the agency.","The gain came before any product page was changed.","No conversion rate, order value or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/homepage-storytelling-module-case-study","source_name":"Convertibles case study","brand":null},{"slug":"vr-gunstock-pdp-instagram-story-bubbles","url":"https://liftarchive.com/test/vr-gunstock-pdp-instagram-story-bubbles/","markdown_url":"https://liftarchive.com/test/vr-gunstock-pdp-instagram-story-bubbles/index.md","title":"Instagram-style story bubbles above the buy button: +$6,635/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Social proof, authority & press"],"element_slugs":["ugc-video","social-proof"],"change":"Instagram-style story bubbles above the buy button","control":"A product page with a variant picker, upsells with a free shipping incentive, quantity selector and a 'Checkout Now' button. There was no social proof right above the button.","variant":"Four round customer photos with a colored ring, styled like Instagram stories, were placed directly above the buy button. Each showed a real customer using the gunstock.","summary":"Adding four Instagram-style story bubbles of customers using the product, right above the buy button, added an estimated $6,635 a month in revenue. Convertibles ran this A/B test in Intelligems on the product page of a 7-figure VR gunstock brand. The product is technical and hard to grasp from a static photo.","result":{"headline":"+$6,635/month","metrics":["Monthly revenue: an estimated +$6,635 for the variant, as reported by the agency.","No conversion rate, story tap rate or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/instagram-stories-social-proof-product-page-case-study","source_name":"Convertibles case study","brand":null},{"slug":"makeup-mobile-menu-quiz-at-top","url":"https://liftarchive.com/test/makeup-mobile-menu-quiz-at-top/","markdown_url":"https://liftarchive.com/test/makeup-mobile-menu-quiz-at-top/index.md","title":"Shade quiz promo at the top of the mobile menu: +$101,495/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Product finder quizzes"],"element_slugs":["menu","quiz-finder"],"change":"Shade quiz promo at the top of the mobile menu","control":"A text-only mobile menu listing categories. The 'Find Your Shade' quiz link sat near the bottom, styled like every other link.","variant":"A 'Find your perfect match' promo with shade swatches and a 'Take a quiz' button sat at the very top of the menu, above the same category list.","summary":"Moving the shade-matching quiz to the top of the mobile menu, with swatch images and a 'Take a quiz' button, added an estimated $101,495 a month in revenue. Convertibles ran this A/B/n test with five versions in Intelligems for a 9-figure makeup brand. Quiz takers already converted at higher rates, but the link was buried.","result":{"headline":"+$101,495/month","metrics":["Monthly revenue: an estimated +$101,495 for the quiz-at-top version, as reported by the agency.","The same quiz promo placed in the middle of the menu did not win, so position mattered.","A visual category menu and a best-seller cards menu also lost.","No conversion rate, quiz-start or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/mega-menu-quiz-promotion-case-study","source_name":"Convertibles case study","brand":null},{"slug":"dog-treats-homepage-need-based-finder","url":"https://liftarchive.com/test/dog-treats-homepage-need-based-finder/","markdown_url":"https://liftarchive.com/test/dog-treats-homepage-need-based-finder/index.md","title":"Need-based treat finder high on the homepage: +$17,813/month","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product finder quizzes","Product cards & quick add"],"element_slugs":["quiz-finder","product-cards"],"change":"Need-based treat finder high on the homepage","control":"The second fold showed an 'Our most loved treats' section of product cards with ratings, prices and Quick Shop buttons.","variant":"A 'Treats for every pup' finder with four need-based categories (Powerful Chewers, Picky Eaters, Sensitive Stomachs, Training Rewards) sat right below the banner, above the best sellers.","summary":"Placing a need-based category finder right below the homepage banner, above the best sellers, added an estimated $17,813 a month in revenue. Convertibles ran this A/B/n test with five versions in Intelligems for an 8-figure dog treats brand. The finder sorts treats by the dog's need instead of showing products first.","result":{"headline":"+$17,813/month","metrics":["Monthly revenue: an estimated +$17,813 for the finder placed above the best sellers, as reported by the agency.","The same finder placed below the best sellers did not win, with text links or with bolder buttons.","A hybrid version, with a best-seller carousel first and the finder below, also lost.","No conversion rate, click or confidence figures were published."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/need-based-product-finder-case-study","source_name":"Convertibles case study","brand":null},{"slug":"luxury-pajamas-pdp-size-buy-box-restructure","url":"https://liftarchive.com/test/luxury-pajamas-pdp-size-buy-box-restructure/","markdown_url":"https://liftarchive.com/test/luxury-pajamas-pdp-size-buy-box-restructure/index.md","title":"Regrouped size and price buy box: +$386,441/month revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["variant-selector","layout-design"],"change":"Regrouped size and price buy box","control":"Each buy box element sat on its own line: star rating, then price, a right-aligned size guide link, a plain size dropdown and an 'In 102 Carts' line at the bottom.","variant":"Price moved onto the same line as the rating and review count, 'Size and Fit Information' sat beside the size guide, the carts line moved up, and a 'SELECT SIZE' button was added below the dropdown.","summary":"Rearranging the product page buy box, with price next to the star rating, fit guidance beside the size guide and a new 'SELECT SIZE' button, added a reported $386,441 a month in revenue. Convertibles ran this test for an 8-figure luxury pajama brand. No new content was added; the winner reused the same elements in a different order.","result":{"headline":"+$386,441/month revenue","metrics":["Revenue: +$386,441 a month for the regrouped buy box, as reported by the agency.","The same layout with the carts line rewritten as '102 People Have This in Their Cart' did not beat it.","A bigger rebuild, with price moved down beside the size picker and a gift-with-purchase offer in the first screen, lost.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/pdp-size-selection-layout-optimization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"whisky-subscription-pdp-rating-and-reviews-retest","url":"https://liftarchive.com/test/whisky-subscription-pdp-rating-and-reviews-retest/","markdown_url":"https://liftarchive.com/test/whisky-subscription-pdp-rating-and-reviews-retest/index.md","title":"Star rating under price plus member reviews: +15.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Star rating under price plus member reviews","control":"A standard product page with imagery, price, the subscription offer and the button. Member reviews sat far down the page, and no rating appeared near the price.","variant":"A star rating row reading '4.9 from 300+ reviews' under the price, which scrolls to the reviews when tapped, and a 'What Our Members Say' review section just below the button.","summary":"Adding a clickable '4.9 from 300+ reviews' row under the price and a member review carousel below the button lifted conversion from 4.725% to 5.460% (+15.56%). Convertibles ran this test for an Australian whisky subscription brand. It was a rerun: an earlier version that also added tasting notes and a trust badge had lost.","result":{"headline":"+15.6% conversion","metrics":["Conversion rate: 4.725% to 5.460%, up 15.56%, with a 98% probability of being best.","Revenue per visitor: A$7.20 to A$8.33, up 15.79% (93.2% probability to beat control).","Average order value stayed flat (A$152.32 vs A$152.62), so the gain came from more orders, not bigger ones.","Estimated extra revenue: about A$10,235 a month."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-05","credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/pdp-social-proof-retest-case-study","source_name":"Convertibles case study","brand":null},{"slug":"gin-subscription-press-quote-desktop-only","url":"https://liftarchive.com/test/gin-subscription-press-quote-desktop-only/","markdown_url":"https://liftarchive.com/test/gin-subscription-press-quote-desktop-only/index.md","title":"Press quote above logo bar: +A$9,392/month on desktop, lost on mobile","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Press quote above logo bar","control":"The homepage had a hero image, a trust bar under the nav, and an 'AS SEEN IN' row of press logos before the brand intro.","variant":"A rotating press quote describing the club was added above the logos, and the logo bar was expanded with more publications.","summary":"A rotating press quote above a larger 'As seen in' logo bar added a reported A$9,392 a month in revenue on desktop, but lost on mobile. Convertibles ran this test for an 8-figure Australian gin subscription brand. The brand shipped the new section to desktop visitors only and kept the original on mobile.","result":{"headline":"+A$9,392/month on desktop, lost on mobile","metrics":["Desktop revenue: +A$9,392 a month, as reported by the agency.","Mobile: the variant lost, so mobile visitors kept the original section. The size of the loss was not shared.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/press-logo-bar-desktop-personalization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"dog-treats-pdp-description-duration-angle","url":"https://liftarchive.com/test/dog-treats-pdp-description-duration-angle/","markdown_url":"https://liftarchive.com/test/dog-treats-pdp-description-duration-angle/index.md","title":"Product description that leads with how long it lasts: +$50,945/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Product description that leads with how long it lasts","control":"A generic description calling the hickory-smoked bone a long-lasting treat for all sizes that helps teeth and keeps dogs busy.","variant":"The description opened with 'Our customers tell us their dogs chew on these bones for hours—some lasting several days or even weeks!' and then explained how the slow, low-heat smoke strengthens the bone.","summary":"Rewriting a smoked marrow bone's description to open with customers saying the bones last for hours, days or even weeks added a reported $50,945 a month in revenue. Convertibles ran this five-way test for an 8-figure dog treats brand. The duration angle beat power-chewer, excitement and anxiety angles.","result":{"headline":"+$50,945/month","metrics":["Revenue: +$50,945 a month for the duration angle, as reported by the agency.","A power-chewer angle, aimed at dogs that destroy chews fast, did not beat it.","Excitement and anxiety angles, both with an added review carousel, did not win either.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/product-description-copy-angles-case-study","source_name":"Convertibles case study","brand":null},{"slug":"vr-gunstock-gallery-text-overlay-active-use","url":"https://liftarchive.com/test/vr-gunstock-gallery-text-overlay-active-use/","markdown_url":"https://liftarchive.com/test/vr-gunstock-gallery-text-overlay-active-use/index.md","title":"First gallery image with bold claim and product in use: +$15,824/month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"First gallery image with bold claim and product in use","control":"The first gallery image was a plain product shot on a neutral background, with no text and no person.","variant":"The first image carried the line 'THE BEST DAMN VR GUNSTOCK ON THE PLANET' and showed the product being held and used, with hands in the foreground.","summary":"Replacing the plain first gallery photo with an image that pairs a bold text claim with the product in use, hands in the foreground, added a reported $15,824 a month in revenue. Convertibles ran this five-way test for a 7-figure VR gunstock brand. Versions with only the text, a new angle or a person in the background did less well.","result":{"headline":"+$15,824/month","metrics":["Revenue: +$15,824 a month for the text-plus-active-use image, as reported by the agency.","Text overlay alone, text with a more dynamic angle, and text with a person in the background all did less well.","The agency says each added element improved results step by step, but per-version numbers were not shared.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/product-gallery-image-optimization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"intimate-wellness-pdp-buy-box-above-fold","url":"https://liftarchive.com/test/intimate-wellness-pdp-buy-box-above-fold/","markdown_url":"https://liftarchive.com/test/intimate-wellness-pdp-buy-box-above-fold/index.md","title":"Buy box moved to first screen with fit and contents info: +12% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Sticky add-to-cart bars","FAQ sections"],"element_slugs":["layout-design","sticky-atc","faq"],"change":"Buy box moved to first screen with fit and contents info","control":"The hero product page opened with a full-width video and no price. The buy box sat about five screens down.","variant":"An image gallery replaced the video, and price, discount and add to cart moved right under the badges, with a sticky add-to-cart bar. It also had a new gallery order, new description, an open 'What's included' section and a closed 'Fit and feel' section.","summary":"Moving price and add to cart onto the first screen, adding a sticky add-to-cart bar and listing what's in the box lifted revenue per visitor 12% among visitors who clicked add to cart. Convertibles ran this test for a DTC intimate wellness brand. Several changes shipped together in the winning version, so the lift can't be credited to any single one.","result":{"headline":"+12% RPV","metrics":["Revenue per visitor: +12% with a 97% probability of beating control.","Orders: 872 for the winner vs 811 for control, over 12 days.","Each of the four versions stacked one more layer on the last, and the fullest version came out ahead.","The 12% covers only visitors who clicked add to cart, not everyone who saw the page."]},"direction":"won","metric":"revenue per visitor (add-to-cart clickers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/product-page-above-the-fold-buy-box-case-study","source_name":"Convertibles case study","brand":null},{"slug":"premium-handbags-pdp-trust-bar","url":"https://liftarchive.com/test/premium-handbags-pdp-trust-bar/","markdown_url":"https://liftarchive.com/test/premium-handbags-pdp-trust-bar/index.md","title":"Trust bar under the buttons on handbag pages: -10.2% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals"],"element_slugs":["trust-badges"],"change":"Trust bar under the buttons on handbag pages","control":"The brand's existing handbag product page, with no trust bar under the buttons.","variant":"A trust bar right under the buttons with three claims: where the bags are designed, 14-day returns and exchanges, and a long repair promise. A second version also added a rating score, a bigger price and image tiles for colours.","summary":"Adding a three-icon trust bar under the add-to-cart buttons cut revenue per visitor by 10.2% on a premium handbag brand's product pages. Convertibles ran this test and stopped it after 19 days without shipping either version. A second version that paired the same bar with a rating score, larger price and image swatches came in at -3.4%.","result":{"headline":"-10.2% RPV","metrics":["Trust bar only: revenue per visitor down 10.2% (516 orders vs 547 for control). A loss.","Trust bar plus buy box changes: down 3.4% (533 orders), close to flat.","At the midpoint, order value was within 1% of control, so the drop seemed to come from fewer buyers.","Nothing shipped. The agency plans to retest the buy box changes without the bar."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/product-page-trust-bar-buy-box-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-price-test-125-90","url":"https://liftarchive.com/test/adult-wellness-price-test-125-90/","markdown_url":"https://liftarchive.com/test/adult-wellness-price-test-125-90/index.md","title":"Prices moved from $99/$99 to $125/$90: +54.7% profit per visitor","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Prices moved from $99/$99 to $125/$90","control":"Both products were priced at $99, for a profit per visitor of $0.44.","variant":"Product A went up to $125 and Product B down to $90. Other versions tested $50/$50, $90/$75 and $125/$150.","summary":"Raising one product from $99 to $125 and lowering a second from $99 to $90 lifted profit per visitor from $0.44 to $0.68 (+54.7%). Convertibles ran this five-way price test for an 8-figure adult wellness brand. Cutting both prices, or raising both, did worse.","result":{"headline":"+54.7% profit per visitor","metrics":["Profit per visitor: $0.44 to $0.68 for the $125/$90 pair, up 54.7%.","Halving both prices to $50 only raised profit per visitor to $0.50.","A $90/$75 pair reached $0.48.","Raising both to $125/$150 dropped profit per visitor to $0.33, below control. A loss.","The agency estimates about $40,573 more profit a month."]},"direction":"won","metric":"profit per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/product-pricing-optimization-case-study","source_name":"Convertibles case study","brand":null},{"slug":"electronics-accessories-shipping-protection-toggle-off","url":"https://liftarchive.com/test/electronics-accessories-shipping-protection-toggle-off/","markdown_url":"https://liftarchive.com/test/electronics-accessories-shipping-protection-toggle-off/index.md","title":"Shipping protection toggle, off by default: +23.7% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Checkout steps, fields & flow"],"element_slugs":["cart-drawer","checkout-flow"],"change":"Shipping protection toggle, off by default","control":"The cart drawer ended with the shipping protection app's stock widget. It showed a fee row and two checkout buttons: one with protection added and one without, so every shopper had to pick before paying.","variant":"One row with the fee, an info icon and a toggle, plus a single checkout button showing the live total. One version started with the toggle off, another with it on.","summary":"Replacing a shipping protection widget's two checkout buttons with one toggle, set to off, lifted conversion from 1.53% to 1.90% (+23.7%). Convertibles ran this three-way test for a consumer electronics accessories brand. Revenue per visitor rose 16.4%, though that number was less certain.","result":{"headline":"+23.7% conversion","metrics":["Conversion rate: 1.53% to 1.90% (+23.7%) for the off-by-default version, at 97% probability to beat control.","Revenue per visitor: +16.4% for the off version, at 82% probability. That is directional, not proven.","The on-by-default version also beat control (+6.8% conversion, +8.2% revenue per visitor), but at only about 70% probability.","Average order value fell 6% ($148.42 to $139.58) in the off version, likely because fewer orders carried the protection fee. This is a negative to weigh.","Among shoppers who actually opened the drawer, the on version edged ahead, so on versus off is not settled."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/shipping-protection-toggle-default-off-case-study","source_name":"Convertibles case study","brand":null},{"slug":"golf-pdp-stock-meter-scarcity","url":"https://liftarchive.com/test/golf-pdp-stock-meter-scarcity/","markdown_url":"https://liftarchive.com/test/golf-pdp-stock-meter-scarcity/index.md","title":"Stock meter instead of 'High demand' banner: +26.4% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Stock meter instead of 'High demand' banner","control":"A yellow banner in the buy box read \"High demand. In stock and ready to ship.\"","variant":"A dark bar said the product had sold out twice this year. Below it, a bordered box said \"Back in stock\" and \"Only N% left\" with a progress bar.","summary":"Swapping a generic 'High demand' banner for a sold-out-before note and a stock meter lifted revenue per visitor 26.4% on a golf product page. Convertibles ran this A/B test for a golf brand. The meter ran on a timer, not live inventory, so the win is about the format, not proof that fake scarcity is a good idea.","result":{"headline":"+26.4% revenue/visitor","metrics":["Revenue per visitor: +26.4% at 98% probability to beat control.","Orders: 368 in the variant vs 297 in control, among visitors who saw the element.","Only visitors who scrolled the stock element into view were counted.","Conversion rate, sample size and duration were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/stock-meter-scarcity-case-study","source_name":"Convertibles case study","brand":null},{"slug":"gin-subscription-monthly-price-anchor","url":"https://liftarchive.com/test/gin-subscription-monthly-price-anchor/","markdown_url":"https://liftarchive.com/test/gin-subscription-monthly-price-anchor/index.md","title":"Bi-monthly plan $10 dearer than monthly: +A$4,091/month revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Pricing, discounts & savings display"],"element_slugs":["subscriptions","pricing-discounts"],"change":"Bi-monthly plan $10 dearer than monthly","control":"Monthly and bi-monthly subscriptions cost the same $99 per box. Nothing on the page gave a reason to pick monthly.","variant":"Bi-monthly rose to $109 and monthly stayed at $99. A callout read \"Go monthly & save $10/box\" on the homepage and product page.","summary":"Charging $10 more for the bi-monthly plan than the monthly plan added A$4,091 a month in revenue for a gin subscription. Convertibles ran this A/B test for an 8-figure Australian gin subscription brand. More people chose monthly, and overall conversion held flat.","result":{"headline":"+A$4,091/month revenue","metrics":["Revenue: +A$4,091 per month, as estimated by the agency.","Monthly subscription uptake rose. The exact share was not shared.","Overall conversion rate was flat, so the price gap shifted plan choice without losing buyers."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/subscription-frequency-price-anchoring-case-study","source_name":"Convertibles case study","brand":null},{"slug":"gin-subscription-box-contents-preview","url":"https://liftarchive.com/test/gin-subscription-box-contents-preview/","markdown_url":"https://liftarchive.com/test/gin-subscription-box-contents-preview/index.md","title":"'What's in the box' preview on subscription buy box: +18% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Subscriptions & subscribe-and-save","Upsells & cross-sells"],"element_slugs":["subscriptions","upsells"],"change":"'What's in the box' preview on subscription buy box","control":"The homepage buy box showed the A$99 price, a frequency dropdown, an add to cart button and a refund guarantee. It did not say what was in the box.","variant":"Frequency tabs replaced the dropdown. An \"Inside November's Box\" list showed item names with thumbnails, plus a +A$30 deluxe upgrade toggle. A second version added each item's retail price.","summary":"Adding a preview of this month's box contents to a homepage subscription buy box lifted conversion about 18%. Convertibles ran this A/B/n test for an 8-figure Australian gin subscription brand. A second version that also showed each item's retail value did no better, so the contents preview was the lever.","result":{"headline":"+18% conversion","metrics":["Conversion rate: 4.73% to 5.59% (+18%) without retail values, and 5.60% (+18%) with them.","Revenue per visitor: A$4.94 to A$5.86 (+19%) and A$5.82 (+18%).","Probability to beat control was 95.4% and 94.5%. The two variations were a statistical tie.","Average order value and subscription share stayed flat, so the gain came from new subscribers, not deluxe upsells."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/subscription-rrp-value-deluxe-upgrade-case-study","source_name":"Convertibles case study","brand":null},{"slug":"adult-wellness-visual-mobile-mega-menu","url":"https://liftarchive.com/test/adult-wellness-visual-mobile-mega-menu/","markdown_url":"https://liftarchive.com/test/adult-wellness-visual-mobile-mega-menu/index.md","title":"Visual mobile mega menu with product images: +$43,544/month","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Visual mobile mega menu with product images","control":"The mobile menu was a plain list of category links, such as Vibrators, Personal Care, Sexual Health, Bundles and Sale.","variant":"Opening a category showed product thumbnails with names, plus a Shop All link. The menu also added a quiz link, account and order status links, and an About section with imagery.","summary":"Replacing a text-only mobile menu with a visual mega menu that shows product thumbnails added $43,544 a month in revenue. Convertibles ran this A/B test for an 8-figure adult wellness brand. Only the revenue figure was shared.","result":{"headline":"+$43,544/month","metrics":["Revenue: +$43,544 per month, as estimated by the agency.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convertibles","url":"https://liftarchive.com/practitioners/convertibles/","kind":"org"},"source_url":"https://convertibles.dev/blogs/case-studies/visual-mega-menu-navigation-case-study","source_name":"Convertibles case study","brand":null},{"slug":"baileys-cbd-story-first-homepage","url":"https://liftarchive.com/test/baileys-cbd-story-first-homepage/","markdown_url":"https://liftarchive.com/test/baileys-cbd-story-first-homepage/index.md","title":"Story-first homepage with benefits and vet proof: +29.5% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Benefit, problem, how-it-works & results sections","Trust badges & security seals","Layout, fonts & visual design"],"element_slugs":["how-it-works-results","trust-badges","layout-design"],"change":"Story-first homepage with benefits and vet proof","control":"The homepage had a hero banner, product cards and prices. It did not explain what CBD does for pets, and lab and vet proof sat several clicks away.","variant":"Products, prices and imagery stayed the same. New sections covered pet CBD benefits, lab results and vet backing, real pet results, and a way for new visitors to pick their own starting point.","summary":"Adding sections on CBD benefits, lab results, vet backing and pet results to the Bailey's CBD homepage lifted conversion 29.51%. Vasta ran this 14-day A/B test for the pet CBD brand. Several sections were added at once, so the result belongs to the whole package, not one element.","result":{"headline":"+29.5% conversion","metrics":["Conversion rate: +29.51% at 95% confidence.","Revenue per visitor: +33.24%.","Average order value: +2.88%.","The agency estimates about $9,218 more revenue per month."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/110-616-annual-lift-from-a-single-homepage-test-a0860","source_name":"Vasta case study","brand":"Bailey's CBD"},{"slug":"primal-queen-advertorial-rebuild","url":"https://liftarchive.com/test/primal-queen-advertorial-rebuild/","markdown_url":"https://liftarchive.com/test/primal-queen-advertorial-rebuild/index.md","title":"Primal Queen advertorial rebuild: +$131k monthly revenue","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["advertorials-listicles","headlines-copy","layout-design"],"change":"Primal Queen advertorial rebuild","control":"The existing advertorial sales page, whose conversion rate had flatlined.","variant":"A restructured advertorial built on audience research, with new storytelling, a new layout and funnel changes. Five versions with different copy, layout and story angles were tested.","summary":"A full rebuild of the Primal Queen advertorial sales page added an estimated $131k a month in revenue. Vasta ran the test for the women's beef organ supplement brand, pitting five new versions against the original. The copy, layout and funnel all changed, so this is a whole-page result, not one change.","result":{"headline":"+$131k monthly revenue","metrics":["Revenue: +$131k per month for the winning version, as reported by the agency.","Conversion rate, sample size, duration and confidence were not shared in the page text. Detailed results appear only in images."]},"direction":"won","metric":"monthly revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/131k-monthly-revenue-single-page-overhaul","source_name":"Vasta case study","brand":"Primal Queen"},{"slug":"cerus-gear-pdp-rebuild","url":"https://liftarchive.com/test/cerus-gear-pdp-rebuild/","markdown_url":"https://liftarchive.com/test/cerus-gear-pdp-rebuild/index.md","title":"Cerus Gear product page rebuild: +14.9% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Social proof, authority & press","Themes, page builders & page speed"],"element_slugs":["layout-design","social-proof","theme-speed"],"change":"Cerus Gear product page rebuild","control":"A years-old product page with the story out of order, a weak mobile experience and little proof.","variant":"A focused hero that answers why this mat, proof placed near the buying decision, story sections in the order shoppers ask questions, and faster loading.","summary":"Rebuilding the Cerus Gear product page from the ground up lifted conversion 14.9% and revenue per visitor 14.5%. Vasta ran this test for the firearm accessories brand on its best-selling gun-cleaning mats. It was a full redesign, so the result can't be credited to one change.","result":{"headline":"+14.9% conversion","metrics":["Conversion rate: +14.9% at 95% confidence.","Revenue per visitor: +14.5%.","The agency estimates $4,216 more revenue per month.","Sample size and duration were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/14-9-conversion-jump-after-product-page-rebuild","source_name":"Vasta case study","brand":"Cerus Gear"},{"slug":"canada-welding-supply-native-header","url":"https://liftarchive.com/test/canada-welding-supply-native-header/","markdown_url":"https://liftarchive.com/test/canada-welding-supply-native-header/index.md","title":"Native theme header replaces app header: +17.02% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Themes, page builders & page speed"],"element_slugs":["menu","theme-speed"],"change":"Native theme header replaces app header","control":"The header came from a third-party app. On some screen sizes the logo overlapped the search box, mobile tap targets were cramped, and the extra JavaScript slowed the first paint and made the layout jump.","variant":"A header built in the theme's own code, with a smaller logo, a search bar in the centre and wider tap zones. Pricing, copy and product layouts stayed the same.","summary":"Replacing a third-party app header with a lighter, theme-native header lifted conversion rate by 17.02% and revenue per visitor by 6.44%. Vasta ran this test for Canada Welding Supply, an industrial equipment store, and published it as a Vasta case study. Only the header changed.","result":{"headline":"+17.02% conversion rate","metrics":["Conversion rate: +17.02%. More visitors went on to buy once the header worked cleanly.","Revenue per visitor: +6.44%. The revenue lift was smaller than the conversion lift, which suggests the extra orders were somewhat smaller on average.","Vasta projects about $69,995 in extra monthly revenue. That is the agency's own projection, not a measured figure."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/17-02-conversions-with-a-native-bug-free-header","source_name":"Vasta case study","brand":"Canada Welding Supply"},{"slug":"tryauri-delivery-date-tag","url":"https://liftarchive.com/test/tryauri-delivery-date-tag/","markdown_url":"https://liftarchive.com/test/tryauri-delivery-date-tag/index.md","title":"Delivery-date tag next to add to cart: +3.82% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Delivery-date tag next to add to cart","control":"The product page said \"Fast Shipping\" but never said when an order would arrive.","variant":"A dynamic tag beside the add-to-cart button showing the estimated delivery date, designed mobile-first.","summary":"Showing a dynamic estimated delivery date next to the add-to-cart button lifted conversion rate by 3.82% and revenue per visitor by 5.69%. Vasta ran this test for TryAuri, a supplements brand, and published it as a Vasta case study. Price, traffic and creative did not change.","result":{"headline":"+3.82% conversion rate","metrics":["Conversion rate: +3.82% at 95% confidence. A modest but real lift from one small element.","Revenue per visitor: +5.69%. Revenue rose a little faster than orders.","Vasta reports about $12,300 in added monthly revenue. This is the agency's own figure."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/3-82-conversions-from-a-shipping-date-add-on-fc014","source_name":"Vasta case study","brand":"TryAuri"},{"slug":"anti-aging-supplement-subscription-disclosure","url":"https://liftarchive.com/test/anti-aging-supplement-subscription-disclosure/","markdown_url":"https://liftarchive.com/test/anti-aging-supplement-subscription-disclosure/index.md","title":"Clear auto-refill disclosure on product page: +4.35% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"Clear auto-refill disclosure on product page","control":"The original product page mentioned the auto-refill subscription only deep in the product copy, where it was easy to miss.","variant":"Version C added a bold \"Every 30-Day Auto-Refill, cancel anytime\" bullet, calendar and refresh icons beside the price, and this line under the button: \"Your card is only charged every 30 days. Cancel anytime in one click.\" A middle version, B, had only the bullet edits.","summary":"Making the 30-day auto-refill subscription obvious on the product page lifted conversion rate by 4.35% and revenue per visitor by 6.53%. Vasta ran this A/B/C test for a health and wellness supplement brand and published it as a Vasta case study. The winning version added a clear bullet, subscription icons by the price and billing copy under the button.","result":{"headline":"+4.35% conversions","metrics":["Conversion rate: +4.35% at 95% confidence for Version C against the original.","Revenue per visitor: +6.53%.","Average order value: +1.48%, a small rise.","Version B's numbers were not shared, so we can't say how much the icons and button copy added on top of the bullet."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/a-pdp-revamp-lifted-conversions-4-98","source_name":"Vasta case study","brand":null},{"slug":"infinite-age-zero-friction-landing-page","url":"https://liftarchive.com/test/infinite-age-zero-friction-landing-page/","markdown_url":"https://liftarchive.com/test/infinite-age-zero-friction-landing-page/index.md","title":"Rebuilt, simpler supplement landing page: +20.81% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Hero & above-the-fold section","Trust badges & security seals"],"element_slugs":["layout-design","hero","trust-badges"],"change":"Rebuilt, simpler supplement landing page","control":"A long landing page with several competing calls to action, a looping lifestyle video and a lot of secondary copy.","variant":"A rebuilt page with one headline, one benefit and one call to action above the fold, a linear story down the page, and trust badges, star ratings and a bottles-sold counter near the price. It was also built mobile-first and loaded faster.","summary":"A full rebuild of Infinite Age's landing page, focused on one headline, one call to action and trust cues near the price, lifted conversion rate by 20.81%. Vasta ran this test for the supplements brand and published it as a Vasta case study. Many changes shipped together, so the lift belongs to the redesign as a whole, not any one element.","result":{"headline":"+20.81% conversion rate","metrics":["Conversion rate: +20.81% at 95% confidence for the redesigned page.","Vasta reports 554 extra purchases a month and about $58,170 in added monthly revenue. These are the agency's figures.","Because the whole page changed, the test can't tell which part did the most work."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/clean-layout-clear-gains-a-21-conversion-lift-from-simplified-ux","source_name":"Vasta case study","brand":"Infinite Age"},{"slug":"infinite-age-uvp-headline","url":"https://liftarchive.com/test/infinite-age-uvp-headline/","markdown_url":"https://liftarchive.com/test/infinite-age-uvp-headline/index.md","title":"Outcome-led hero headline on landing page: +35% purchases","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Hero & above-the-fold section"],"element_slugs":["headlines-copy","hero"],"change":"Outcome-led hero headline on landing page","control":"The hero headline used broad wellness slogans that sounded good but did not say what the product does.","variant":"Two new headlines, each under 12 words, that led with the supplement's main outcome and added a light urgency cue. The rest of the page stayed the same.","summary":"Replacing broad wellness slogans in the hero with a short headline about the supplement's main outcome lifted completed purchases by 35%. Vasta ran this test for Infinite Age and published it as a Vasta case study. Only the headline changed.","result":{"headline":"+35% purchases","metrics":["Completed purchases: +35% at 95% confidence.","Engagement: +6%, measured as more scroll depth and CTA clicks.","Two headline variants were tested, but the source does not say which one won or give separate results.","Vasta reports about $29,715 in added monthly revenue. This is the agency's figure."]},"direction":"won","metric":"completed purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/how-a-headline-test-drove-35-more-conversions-50b5d-ed288","source_name":"Vasta case study","brand":"Infinite Age"},{"slug":"myobvi-pdp-landing-page-learnings","url":"https://liftarchive.com/test/myobvi-pdp-landing-page-learnings/","markdown_url":"https://liftarchive.com/test/myobvi-pdp-landing-page-learnings/index.md","title":"Landing-page layout applied to product pages: +58.27% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Subscriptions & subscribe-and-save","Reviews & star ratings"],"element_slugs":["sticky-atc","subscriptions","reviews"],"change":"Landing-page layout applied to product pages","control":"Product pages showed reviews low on the page, hid subscription savings in a small dropdown and left a blank gap on mobile before the buy button.","variant":"Product pages got a sticky call to action above the fold, tappable subscription cards showing the savings, reviews and trust badges beside the button, fixed mobile image sizing and tighter spacing. The ideas came from a high-performing landing page.","summary":"Moving the buy button above the fold and making it sticky, showing subscription savings as cards and moving reviews up lifted MyObvi's conversion rate by 58.27%. Vasta did this work for the supplements and beauty brand and published it as a Vasta case study. Several layout changes shipped together, and the source does not say clearly whether this was a split test or a rollout.","result":{"headline":"+58.27% conversions","metrics":["Conversion rate: +58.27%. Vasta puts this at about 293 extra orders a month.","Revenue per visitor: +57.73%, about $17,769 a month by the agency's figures.","Profit per visitor: +57.14%.","Treat these as directional. The changes were bundled and the source does not confirm a controlled split test, sample size or confidence level."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/how-a-insight-became-a-213-228-annual-lift-caaf8","source_name":"Vasta case study","brand":"MyObvi"},{"slug":"canada-welding-supply-remove-sticky-nav","url":"https://liftarchive.com/test/canada-welding-supply-remove-sticky-nav/","markdown_url":"https://liftarchive.com/test/canada-welding-supply-remove-sticky-nav/index.md","title":"Removing the sticky navigation bar: +1.59% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Removing the sticky navigation bar","control":"A navigation bar that stayed fixed at the top of the screen as shoppers scrolled.","variant":"The same pages with the sticky navigation removed, so the bar scrolled away like the rest of the page.","summary":"Removing a sticky navigation bar lifted conversion rate by 1.59% and revenue per visitor by 3.45%. Vasta ran this test for Canada Welding Supply, an industrial equipment store, and published it as a Vasta case study. Pricing, images and copy stayed the same.","result":{"headline":"+1.59% conversion rate","metrics":["Conversion rate: +1.59%, about 31 extra orders a month by the agency's figures.","Revenue per visitor: +3.45%.","Average order value: +1.83%.","Vasta projects about $26,896 in extra monthly revenue. This is the agency's projection."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/killing-the-sticky-nav-adds-322-752-in-annual-lift-315ef","source_name":"Vasta case study","brand":"Canada Welding Supply"},{"slug":"health-wellness-pdp-layout-structure","url":"https://liftarchive.com/test/health-wellness-pdp-layout-structure/","markdown_url":"https://liftarchive.com/test/health-wellness-pdp-layout-structure/index.md","title":"Restructured mobile product page layout: +2.39% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Sticky add-to-cart bars"],"element_slugs":["layout-design","sticky-atc"],"change":"Restructured mobile product page layout","control":"Product information was scattered above the fold, and a long, unfocused scroll pushed the add-to-cart button out of view.","variant":"A mobile-first layout that orders information in the sequence buyers look for it, keeps the call to action in sight and shortens the scroll. The offer did not change.","summary":"Rebuilding a product page so information appears in a logical order and the add-to-cart button stays in view lifted conversion rate by 2.39%. Vasta ran this test for a health and wellness brand and published it as a Vasta case study. The layout changes shipped together, so the lift belongs to the new structure as a whole.","result":{"headline":"+2.39% conversion rate","metrics":["Conversion rate: +2.39% at 95% confidence.","Monthly revenue: +1.14%, a smaller gain than the conversion lift.","Vasta reports about $1,610 a month in added contribution. This is the agency's figure."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/product-page-layout-overhaul-boosted-cr-2-39-c4b54","source_name":"Vasta case study","brand":null},{"slug":"anti-aging-supplement-buy-box-above-fold","url":"https://liftarchive.com/test/anti-aging-supplement-buy-box-above-fold/","markdown_url":"https://liftarchive.com/test/anti-aging-supplement-buy-box-above-fold/index.md","title":"Condensed buy box above the fold: +18.8% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Bundles & quantity breaks","Sticky add-to-cart bars"],"element_slugs":["layout-design","bundles","sticky-atc"],"change":"Condensed buy box above the fold","control":"A long-form landing page where the purchase step sat far down and ran over several steps. Shoppers still comparing options and shoppers ready to buy saw the same page.","variant":"A lighter page with the buy box in the hero: price, bundle dropdown, trust badges and a single Buy Now button, with no modal cart. It also had headlines tuned to each audience, a sticky mobile button and proof placed beside the offer.","summary":"Putting a condensed buy box (price, bundle selector, trust badges and one Buy Now button) at the top of a landing page lifted conversion rate by 18.8%. Vasta ran this test for an anti-aging supplement brand. Several changes shipped together, so the lift belongs to the whole new page, not to one element.","result":{"headline":"+18.8% conversion rate","metrics":["Conversion rate: +18.8%, a weighted average across two separate tests, reported at 95% confidence.","The agency put the gain at 741 extra sales and about $77,805 in extra revenue a month.","Results for each traffic segment on its own were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/right-content-right-place-18-8-conversions-from-a-single-re-order","source_name":"Vasta case study","brand":null},{"slug":"tryauri-comparison-table","url":"https://liftarchive.com/test/tryauri-comparison-table/","markdown_url":"https://liftarchive.com/test/tryauri-comparison-table/index.md","title":"One-screen comparison table on product page: +10.27% profit/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Variant, size & option selectors"],"element_slugs":["comparison-chart","variant-selector"],"change":"One-screen comparison table on product page","control":"A product page where shoppers had to click between variant tabs to see how the options differed.","variant":"A single comparison table that showed every option side by side, with the best seller highlighted. It was designed for mobile first.","summary":"Replacing variant tabs with a one-screen comparison table raised profit per visitor by 10.27% on TryAuri's product page. Vasta ran this test for the supplement brand. Conversion rate rose 4.69% at 95% confidence.","result":{"headline":"+10.27% profit/visitor","metrics":["Profit per visitor: +10.27%, the headline metric.","Conversion rate: +4.69%, reported at 95% confidence.","The agency estimated 203 extra orders and $24,837 in extra revenue a month."]},"direction":"won","metric":"profit per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/side-by-side-clarity-added-10-27-profit-per-visitor","source_name":"Vasta case study","brand":"TryAuri"},{"slug":"fashion-pdp-trust-upgrade","url":"https://liftarchive.com/test/fashion-pdp-trust-upgrade/","markdown_url":"https://liftarchive.com/test/fashion-pdp-trust-upgrade/index.md","title":"Five trust signals beside add-to-cart: +22.95% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Money-back guarantee & returns","Social proof, authority & press"],"element_slugs":["trust-badges","guarantee","social-proof"],"change":"Five trust signals beside add-to-cart","control":"A product page that already converted well but had little proof or risk reassurance near the add-to-cart button.","variant":"Social proof, real-life customer validation, a risk-reversal message next to the button, and shipping-speed and payment-security signals beside it.","summary":"Adding five trust signals around the add-to-cart button lifted conversion rate by 22.95% on a fashion brand's product page. Vasta ran this test for the apparel brand. All five changes shipped together, so the lift can't be pinned on any one of them.","result":{"headline":"+22.95% conversion rate","metrics":["Conversion rate: +22.95%, reported at 95% confidence.","The agency estimated 204 extra orders and $20,511 in extra revenue a month."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/articles/the-trust-upgrade-22-95-conversions-from-five-authority-boosters-75692","source_name":"Vasta case study","brand":null},{"slug":"bjj-fanatics-advertorial-vs-pdp","url":"https://liftarchive.com/test/bjj-fanatics-advertorial-vs-pdp/","markdown_url":"https://liftarchive.com/test/bjj-fanatics-advertorial-vs-pdp/index.md","title":"Story-led advertorial vs product page: +71.8% revenue per visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Headlines, product titles & copy"],"element_slugs":["advertorials-listicles","headlines-copy"],"change":"Story-led advertorial vs product page","control":"A clean product page for a free four-part training program from coach John Danaher, with the call to action above the fold and a standard buy-now layout.","variant":"An advertorial page that opens with the problem of training alone, introduces John Danaher, explains why the Danaher method differs, and only then shows the offer.","summary":"Sending traffic to a story-led advertorial instead of a standard product page raised revenue per visitor by 71.8% for BJJ Fanatics. Vasta ran this 50/50 split test over about two and a half weeks. The product, price and traffic stayed the same; only the way the offer was told changed.","result":{"headline":"+71.8% revenue per visitor","metrics":["Revenue per visitor: +71.8%.","Average order value: +46.5%. The front-end product was free, so this comes from paid add-ons.","Conversion rate: +14.2%.","Add-to-cart rate: +8.8%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/e-commerce-case-studies/bjj-case-study-933cc-4a834-f7f24","source_name":"Vasta case study","brand":"BJJ Fanatics"},{"slug":"anti-aging-supplement-pagespeed","url":"https://liftarchive.com/test/anti-aging-supplement-pagespeed/","markdown_url":"https://liftarchive.com/test/anti-aging-supplement-pagespeed/index.md","title":"Mobile PageSpeed from 35 to 92: +20% conversion rate (before/after)","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed"],"element_slugs":["theme-speed"],"change":"Mobile PageSpeed from 35 to 92","control":"Slow homepage and product pages on mobile. Hero images appeared after 4 to 5 seconds on 4G, third-party scripts tied up the phone's processor, and the layout shifted while loading.","variant":"The same pages after speed work, scoring 92 on the homepage and 91 on product pages in mobile Lighthouse.","summary":"After a speed overhaul took mobile Lighthouse scores from 35 to 92 on the homepage and from 30 to 91 on product pages, conversion rate rose 20%. Vasta did the work for an anti-aging supplement brand. This was a before-and-after comparison, not a split test.","result":{"headline":"+20% conversion rate (before/after)","metrics":["Conversion rate: +20% after the speed work.","Total sales: +13%.","The agency put the return at 21 times the cost of the work.","These come from comparing periods before and after, so other changes over time may be part of the gain."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/speed-articles/from-35-to-92-pagespeed-growth","source_name":"Vasta case study","brand":null},{"slug":"vasta-post-purchase-upsell-test","url":"https://liftarchive.com/test/vasta-post-purchase-upsell-test/","markdown_url":"https://liftarchive.com/test/vasta-post-purchase-upsell-test/index.md","title":"Post-purchase upsell offer: $5,282 extra revenue in week one","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Post-purchase upsell offer","control":"Buyers finished checkout with no upsell offer after purchase.","variant":"A post-purchase upsell offer was shown to a subset of buyers after they paid. The product and discount offered were not described.","summary":"Showing a post-purchase upsell to a subset of buyers brought in $5,282.64 of extra revenue in its first week. Vasta ran this test for an unnamed Shopify store. The agency reports a monthly contribution of $163,422, but the offer and test setup were not described.","result":{"headline":"$5,282 extra revenue in week one","metrics":["Extra revenue: $5,282.64 in the first week, with only part of the traffic exposed.","Reported monthly contribution: $163,422, which appears to be a projection rather than a measured month.","No conversion rate, take rate or confidence level was shared."]},"direction":"won","metric":"additional revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vasta","url":"https://liftarchive.com/practitioners/vasta/","kind":"org"},"source_url":"https://vasta.me/cro-special-articles/smart-upsell-funnel-adds-100k-in-monthly-sales","source_name":"Vasta case study","brand":null},{"slug":"cc-404-page-featuring-best-sellers","url":"https://liftarchive.com/test/cc-404-page-featuring-best-sellers/","markdown_url":"https://liftarchive.com/test/cc-404-page-featuring-best-sellers/index.md","title":"Best-selling collections on the 404 page: +6.8% conversion rate","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Best-selling collections on the 404 page","control":"A plain 404 page telling visitors the link was broken, with no clear next step.","variant":"A 404 page that listed the store's most popular collections as a route back into the catalog.","summary":"Listing the store's most popular collections on the 404 error page lifted conversion rate by 6.8% and orders by 7.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Average order value fell 6.0%, so revenue per visitor rose only 0.3%.","result":{"headline":"+6.8% conversion rate","metrics":["Conversion rate: +6.8%, with a 97.3% probability of beating the original across 140,427 visitors.","Orders: +7.1%.","Average order value: -6.0%, a negative result.","Revenue per visitor: +0.3%, close to flat, because the order value drop cancelled most of the gain."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/404-page-featuring-best-sellers/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-add-a-shop-this-color-button-to-pdps","url":"https://liftarchive.com/test/cc-add-a-shop-this-color-button-to-pdps/","markdown_url":"https://liftarchive.com/test/cc-add-a-shop-this-color-button-to-pdps/index.md","title":"'Shop This Color' button on product pages: -6.8% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Add-to-cart & CTA buttons"],"element_slugs":["variant-selector","cta-button"],"change":"'Shop This Color' button on product pages","control":"A product page with no link to other products in the selected color.","variant":"A 'Shop This Color' button that linked to a filtered page of every product in the chosen color, mostly camo patterns. It was hidden when no other product shared that color.","summary":"Adding a 'Shop This Color' button to product pages cut revenue per visitor by 6.8% and conversion rate by 2.6%, even though clicks rose. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The store did not ship the change.","result":{"headline":"-6.8% revenue/visitor","metrics":["Click-through rate: +2.6%, the goal metric, with a 94.9% probability of beating the original.","Conversion rate: -2.6%, a negative result.","Revenue per visitor: -6.8%, and average order value: -7.6%, both negative.","Add-to-cart rate: -0.1%, essentially flat."]},"direction":"lost","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/add-a-shop-this-color-button-to-pdps/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-adding-a-cart-icon-to-the-add-to-cart-button-impacts-user-engagemen","url":"https://liftarchive.com/test/cc-adding-a-cart-icon-to-the-add-to-cart-button-impacts-user-engagemen/","markdown_url":"https://liftarchive.com/test/cc-adding-a-cart-icon-to-the-add-to-cart-button-impacts-user-engagemen/index.md","title":"Cart icon on the add-to-cart button: -10.6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Cart icon on the add-to-cart button","control":"The product page had a standard add-to-cart button with text only.","variant":"The same button with a cart icon added next to the text. Nothing else on the page changed.","summary":"Adding a small cart icon to the add-to-cart button lowered conversion rate by 10.6% and orders by 11.9%. Clean Commit ran this test on product pages for an anonymized Shopify store and published it in its A/B test library. The sample was small, so the drop is a warning sign rather than a proven loss.","result":{"headline":"-10.6% conversion rate","metrics":["Conversion rate: -10.6%. Fewer visitors who saw the icon went on to buy.","Orders: -11.9%, and revenue per visitor: -9.5%. Every sales metric moved the wrong way.","Average order value: +1.2%, so buyers spent about the same per order.","Mobile conversion rate fell 13.1%, the bigger drop of the two device types.","Not significant: the original had a 73.8% probability of being better, well short of a confident call."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/adding-a-cart-icon-to-the-add-to-cart-button-impacts-user-engagement-and-conversions/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-adding-category-links-on-product-pages","url":"https://liftarchive.com/test/cc-adding-category-links-on-product-pages/","markdown_url":"https://liftarchive.com/test/cc-adding-category-links-on-product-pages/index.md","title":"Category link on product pages: +8.7% clicks, no change in sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Category link on product pages","control":"The product page had no link to the category the product belongs to.","variant":"A link on the product page sent shoppers to a listing of similar products in the same category.","summary":"Adding a link from each product page to its category listing raised click-through rate by 8.7%, but conversion rate (-1.1%) and revenue per visitor (-0.3%) did not change. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive for sales: shoppers browsed more but did not buy more.","result":{"headline":"+8.7% clicks, no change in sales","metrics":["Click-through rate: +8.7%, a statistically clear lift on the metric the test was built to measure.","Bounce rate: -5.8%, so more visitors kept browsing.","Conversion rate: -1.1%, and revenue per visitor: -0.3%. Flat: no clear difference in sales.","Add-to-cart rate: +1.3%, also too small to call."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/adding-category-links-on-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-adding-customer-ugc-to-homepage","url":"https://liftarchive.com/test/cc-adding-customer-ugc-to-homepage/","markdown_url":"https://liftarchive.com/test/cc-adding-customer-ugc-to-homepage/index.md","title":"Customer photos and videos on the homepage: +3.3% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["UGC & product video","Social proof, authority & press"],"element_slugs":["ugc-video","social-proof"],"change":"Customer photos and videos on the homepage","control":"The homepage had no customer content.","variant":"A block of customer photos, videos and quotes pulled from Reviews.io sat below the shop-by-category carousel. Each item linked to the product it showed.","summary":"Adding a block of customer photos, videos and quotes to the homepage raised conversion rate by 3.3% and revenue per visitor by 2.6%, but those gains were not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: only the click-through lift was clear.","result":{"headline":"+3.3% conversion rate","metrics":["Click-through rate: +2.1%, with a 99% probability of beating the original. This was the test's main metric.","Conversion rate: +3.3%, and revenue per visitor: +2.6%. Positive but not significant.","Add-to-cart rate: +4.0% overall, and bounce rate: -9.5%.","Devices split: mobile add-to-cart rose 7.9% and mobile bounce fell 13.8%, while desktop add-to-cart fell 7.8%."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/adding-customer-ugc-to-homepage/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-adding-new-badges-across-product-listings","url":"https://liftarchive.com/test/cc-adding-new-badges-across-product-listings/","markdown_url":"https://liftarchive.com/test/cc-adding-new-badges-across-product-listings/index.md","title":"'New' badge on product cards: +11.7% conversion rate (not significant)","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["badges-labels","product-cards"],"change":"'New' badge on product cards","control":"Product cards showed no label for new products.","variant":"Recently added products got a 'New' badge on product cards everywhere they appeared: collection pages, featured sections and search results.","summary":"Adding a 'New' badge to recently added products raised conversion rate by 11.7% and orders by 9.9%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: average order value fell and most of the gain came from a small desktop sample.","result":{"headline":"+11.7% conversion rate (not significant)","metrics":["Conversion rate: +11.7%, and orders: +9.9%. Positive but not significant.","Revenue per visitor: +4.1% only, because average order value fell 6.8%.","Click-through rate: +1.8%, a small move on the test's main metric. Bounce rate fell 7.2%.","Desktop conversion rose 40.4%, but on just 2,037 desktop visitors, so that figure is unreliable."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/adding-new-badges-across-product-listings/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-adding-return-policy-link-on-product-pages","url":"https://liftarchive.com/test/cc-adding-return-policy-link-on-product-pages/","markdown_url":"https://liftarchive.com/test/cc-adding-return-policy-link-on-product-pages/index.md","title":"'Easy Returns' link on product pages: no clear change (-1.4%)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Trust badges & security seals"],"element_slugs":["guarantee","trust-badges"],"change":"'Easy Returns' link on product pages","control":"The product page had no returns link near the add-to-cart area.","variant":"A small 'Easy Returns' link sat near the add-to-cart section or in the product details. It led to the return policy page and matched the page's styling.","summary":"Adding a small 'Easy Returns' link near the add-to-cart area made no clear difference: conversion rate moved -1.4%, and revenue per visitor fell 6.8%. Clean Commit ran this test on product pages for an anonymized Shopify store and published it in its A/B test library. The test was short and the variant had only a 39.5% chance of beating the original, so the result is inconclusive.","result":{"headline":"no clear change (-1.4%)","metrics":["Conversion rate: -1.4%, with a 39.5% probability that the variant is better. Flat: no clear difference.","Revenue per visitor: -6.8%, with orders down 3.8% and average order value down 4.8%.","Add-to-cart rate: +1.0%, also too small to call.","Devices split: mobile conversion rose 2.2% while desktop fell 8.7%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/adding-return-policy-link-on-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-attribute-filters-added-to-collection-pages","url":"https://liftarchive.com/test/cc-attribute-filters-added-to-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-attribute-filters-added-to-collection-pages/index.md","title":"Filters on collection pages: -6.4% conversion, -33.2% revenue/visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Filters on collection pages","control":"Collection pages had no filtering.","variant":"A filter panel let shoppers narrow products by style, color style, text layout, text arch and city. It sat on the left on desktop and in a collapsible top drawer on mobile, allowed several values per filter, and remembered choices.","summary":"Adding a filter panel to collection pages lowered conversion rate by 6.4% and revenue per visitor by 33.2%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Shoppers browsed more and added to cart more, but the drop in order value, mostly on mobile, outweighed it.","result":{"headline":"-6.4% conversion, -33.2% revenue/visitor","metrics":["Revenue per visitor: -33.2%, driven by average order value falling 29.2%.","Conversion rate: -6.4%, and orders: -5.3%. The conversion drop is close to a coin flip, with a 52.4% probability the variant was actually better.","Mobile average order value fell 40.4%, the main source of the revenue loss.","Add-to-cart rate: +4.8%, and bounce rate: -40.5%. Shoppers engaged more without buying more."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/attribute-filters-added-to-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-benefits-section-and-customer-content-added-to-product-pages","url":"https://liftarchive.com/test/cc-benefits-section-and-customer-content-added-to-product-pages/","markdown_url":"https://liftarchive.com/test/cc-benefits-section-and-customer-content-added-to-product-pages/index.md","title":"Benefits section and customer photos on PDPs: +10.4% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections","UGC & product video","Reviews & star ratings"],"element_slugs":["how-it-works-results","ugc-video","reviews"],"change":"Benefits section and customer photos on PDPs","control":"The original product page, with reviews in their old position and no benefits section or customer photos.","variant":"Reviews moved into a new block, customer photos were added, and a new benefits section appeared, with desktop spacing adjusted. The footer contrast also changed.","summary":"A bundle of product page changes, including a new benefits section, customer photos and reviews moved into a new block, raised conversion rate by 10.4% but cut revenue per visitor by 2.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so no single element can be credited, and we count the sales effect as inconclusive.","result":{"headline":"+10.4% conversion","metrics":["Conversion rate: +10.4%, with a 93% probability of beating the original. Promising but short of a confident call.","Orders: +6.1%.","Average order value: -11.9%, which pulled revenue per visitor down 2.7%. More orders, but smaller ones.","Mobile drove the conversion gain (+13.8%); desktop was flat (-0.3%)."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/benefits-section-and-customer-content-added-to-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-best-sellers-module-added-below-hero","url":"https://liftarchive.com/test/cc-best-sellers-module-added-below-hero/","markdown_url":"https://liftarchive.com/test/cc-best-sellers-module-added-below-hero/index.md","title":"Best sellers below the homepage hero: +16.9% conversion (inconclusive)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Best sellers below the homepage hero","control":"The homepage showed its category modules in their original order.","variant":"A best sellers module sat directly below the hero, and the remaining category modules were reordered by performance, highest first. The order was the same on desktop and mobile.","summary":"Placing a best sellers module directly below the homepage hero raised conversion rate by 16.9% and revenue per visitor by 11.6%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive, though it is a strong signal worth retesting.","result":{"headline":"+16.9% conversion (inconclusive)","metrics":["Conversion rate: +16.9%, with an 89.8% probability of beating the original. Not significant.","Revenue per visitor: +11.6%, and orders: +15.0%.","Add-to-cart rate: +10.3%, so earlier exposure to top products led to more adds.","Desktop average order value fell 15.1%, leaving desktop revenue per visitor flat (-0.6%)."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/best-sellers-module-added-below-hero/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-boosting-aov-with-collar-and-sleeve-bundle-promotion-on-pdp","url":"https://liftarchive.com/test/cc-boosting-aov-with-collar-and-sleeve-bundle-promotion-on-pdp/","markdown_url":"https://liftarchive.com/test/cc-boosting-aov-with-collar-and-sleeve-bundle-promotion-on-pdp/index.md","title":"Collar and sleeve bundle offer on product page: +9.8% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Upsells & cross-sells"],"element_slugs":["bundles","upsells"],"change":"Collar and sleeve bundle offer on product page","control":"The product page had no bundle offer. Shoppers picked a size and variant and added the collar to the cart on its own.","variant":"A \"Buy Collar, Get Off Sleeves\" promotion sat near the add-to-cart button, with a sleeve add-on option below the selectors. The discount applied automatically when both items were in the cart, and the page showed the original and discounted prices.","summary":"Adding a collar-and-sleeve bundle offer near the add-to-cart button lifted average order value 9.8% and revenue per visitor 0.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Conversion rate fell 4.0%, so the gain came from bigger orders, not more buyers.","result":{"headline":"+9.8% AOV","metrics":["Average order value rose 9.8%, so shoppers who bought spent more, and more of them took the sleeve upsell.","Revenue per visitor, the main goal, rose only 0.6%. The bigger orders were mostly offset by fewer buyers.","Conversion rate fell 4.0% and add-to-cart rate fell 2.9%. Both are negative and point to added friction.","Clicks rose 24.3% and click-through rate 23.0%, so the offer drew attention."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/boosting-aov-with-collar-and-sleeve-bundle-promotion-on-pdp/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-breadcrumbs-added-to-collection-pages","url":"https://liftarchive.com/test/cc-breadcrumbs-added-to-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-breadcrumbs-added-to-collection-pages/index.md","title":"Breadcrumbs on collection pages: +1.8% conversion, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Breadcrumbs on collection pages","control":"Collection pages showed the title, filters and product grid with no breadcrumb trail.","variant":"Every collection page got a clickable Home / Parent Collection / Current Collection trail. It sat above the collection title and product grid, apart from the filters.","summary":"Adding clickable breadcrumbs to collection pages raised conversion rate 1.8%, but that is within normal variation, so we treat it as inconclusive. Clean Commit ran this test for an anonymized Shopify store over 45 days. The variant had a 70.9% probability of beating the original, well short of a clear win.","result":{"headline":"+1.8% conversion, inconclusive","metrics":["Conversion rate rose 1.8% with a 70.9% probability to beat control. That is not a clear difference.","Add-to-cart rate rose 3.0% and revenue per visitor 2.2%. Both moved the right way but stayed within normal variation.","Orders rose 1.8% and bounce rate barely moved at -0.5%.","Desktop responded more than mobile: conversion rose 4.2% on desktop versus 0.9% on mobile."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/breadcrumbs-added-to-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-bundle-offer-shown-next-to-add-to-cart","url":"https://liftarchive.com/test/cc-bundle-offer-shown-next-to-add-to-cart/","markdown_url":"https://liftarchive.com/test/cc-bundle-offer-shown-next-to-add-to-cart/index.md","title":"Buy-three bundle message by add-to-cart: -7.9% AOV, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Buy-three bundle message by add-to-cart","control":"The product page had no multi-buy message near the add-to-cart button.","variant":"A \"buy three, get money off\" bundle message appeared directly above or below the add-to-cart button. It was informational only, with no way to pick a bundle from the message.","summary":"Showing a \"buy three, get money off\" message beside the add-to-cart button lowered average order value 7.9%, the metric it was meant to raise. Clean Commit ran this test for an anonymized Shopify store. With only 1,153 visitors over 7 days, we treat the result as inconclusive.","result":{"headline":"-7.9% AOV, inconclusive","metrics":["Average order value fell 7.9%, the opposite of the goal. The control had an 81.9% probability of the higher order value.","Revenue per visitor fell 11.4%. This is negative, but the sample is too small to trust.","Add-to-cart rate rose 7.0% and bounce rate fell 11.3%, so the message drew interest.","Conversion rate moved -1.9%, which is no clear difference."]},"direction":"flat","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/bundle-offer-shown-next-to-add-to-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-cart-page-redesign-leads-to-mixed-impact","url":"https://liftarchive.com/test/cc-cart-page-redesign-leads-to-mixed-impact/","markdown_url":"https://liftarchive.com/test/cc-cart-page-redesign-leads-to-mixed-impact/index.md","title":"Decluttered cart page redesign: -11.1% conversion, +14.8% AOV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Layout, fonts & visual design","Checkout steps, fields & flow"],"element_slugs":["layout-design","checkout-flow"],"change":"Decluttered cart page redesign","control":"The store's original cart page.","variant":"A decluttered cart with fewer form fields, a better mobile layout and faster page loading, all shipped as one version.","summary":"A decluttered cart page redesign cut conversion rate 11.1% while average order value rose 14.8%. Clean Commit ran this test for an anonymized Shopify store. Several changes shipped together and the results point in opposite directions, so we treat it as inconclusive.","result":{"headline":"-11.1% conversion, +14.8% AOV","metrics":["Conversion rate fell 11.1%. This is negative and the opposite of the goal.","Average order value rose 14.8%, so the shoppers who did buy spent more.","Revenue per visitor rose 2.1%, as bigger orders roughly made up for fewer buyers.","Bounce rate rose 11.2%, another negative sign. The page also lists a 3.64% revenue change with no sign or definition, so we leave it out."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/cart-page-redesign-leads-to-mixed-impact/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-category-cards-added-to-collection-pages","url":"https://liftarchive.com/test/cc-category-cards-added-to-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-category-cards-added-to-collection-pages/index.md","title":"Subcategory cards on collection pages: -2.2% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Navigation & mega menus"],"element_slugs":["collection-banner","menu"],"change":"Subcategory cards on collection pages","control":"Collection pages went straight from the title to the product grid, with no subcategory shortcuts.","variant":"A horizontal row of subcategory cards sat above the product grid. Each card had an image, a title and a short caption, and linked to its subcategory.","summary":"Adding a row of subcategory cards above the product grid lowered conversion rate 2.2% across 23,068 visitors. Clean Commit ran this test for an anonymized Shopify store and kept the original. Shoppers clicked the cards, but that didn't turn into more sales.","result":{"headline":"-2.2% conversion rate","metrics":["Conversion rate fell 2.2%, and the control had a 60.1% probability of being better. This is a loss, though not a significant one.","Revenue per visitor moved -0.5% and orders +0.1%, so the overall effect on sales was small.","Click-through rate rose 7.6% and bounce rate fell 37.4%, so shoppers did use the cards.","Add-to-cart rate rose 1.1%, within normal variation."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/category-cards-added-to-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-category-links-boosts-user-engagement-and-conversions-on-mobile","url":"https://liftarchive.com/test/cc-category-links-boosts-user-engagement-and-conversions-on-mobile/","markdown_url":"https://liftarchive.com/test/cc-category-links-boosts-user-engagement-and-conversions-on-mobile/index.md","title":"'Shop by Category' on homepage: +4.9% conversion, not significant","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"'Shop by Category' on homepage","control":"The homepage had no category section.","variant":"A \"Shop by Category\" section of clickable images linked to the main categories, such as outerwear, shirts, accessories and fishing gear.","summary":"Adding a \"Shop by Category\" section of clickable images to the homepage lifted conversion rate 4.9%, but the lift was not statistically significant. Clean Commit ran this test for an anonymized Shopify store selling outdoor apparel and fishing gear, over 42 days and 39,991 visitors. We treat it as inconclusive; the only significant result was a 2.7% rise in click-through.","result":{"headline":"+4.9% conversion, not significant","metrics":["Conversion rate rose 4.9%, but not significantly. Clean Commit called it a positive signal, not proof.","Click-through rate, the goal metric, rose 2.7% and was significant. Bounce rate fell 6.1%.","Add-to-cart rate rose 4.9% and revenue per visitor 1.8%.","Devices split: on mobile, conversion rose 8.6% and revenue per visitor 10.1%, but on desktop revenue per visitor fell 15.5%."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/category-links-boosts-user-engagement-and-conversions-on-mobile/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-category-links-on-collection-pages","url":"https://liftarchive.com/test/cc-category-links-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-category-links-on-collection-pages/index.md","title":"Related category links on collection pages: -0.4% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Related category links on collection pages","control":"Collection pages had no links to other categories.","variant":"Collection pages showed links that followed the existing navigation. Main category pages, such as Men or Women, linked to all main categories, and subcategory pages linked to their sibling subcategories.","summary":"Adding links to related categories on collection pages left conversion rate almost unchanged at -0.4%, while average order value fell 9.9%. Clean Commit ran this test for an anonymized Shopify store. It ran only 3 days on 6,267 visitors, so the result is inconclusive.","result":{"headline":"-0.4% conversion","metrics":["Conversion rate moved -0.4%, with a 49.7% probability to beat control. That is no difference at all.","Average order value fell 9.9% and revenue per visitor 9.5%. Both are negative, but too early to trust.","Add-to-cart rate rose 6.0% and bounce rate fell 5.6%.","Devices split hard: conversion fell 7.1% on mobile and rose 24.7% on desktop."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/category-links-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-clickable-size-buttons-on-collection-pages","url":"https://liftarchive.com/test/cc-clickable-size-buttons-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-clickable-size-buttons-on-collection-pages/index.md","title":"One-click size buttons on collection cards: 0% conversion change","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Variant, size & option selectors"],"element_slugs":["product-cards","variant-selector"],"change":"One-click size buttons on collection cards","control":"Desktop product cards on collection pages had no quick-add option. Shoppers opened the product page to pick a size.","variant":"Hovering over a product card on desktop showed size buttons that added that size to the cart in one click, with out-of-stock sizes disabled. Mobile stayed the same.","summary":"Showing one-click size buttons on desktop product cards raised add-to-cart rate 29.7% but left conversion rate flat at 0.0%. Clean Commit ran this test for an anonymized Shopify store on 13,432 desktop visitors. Orders fell 3.5% and revenue per visitor 10.4%, so the extra adds did not become sales.","result":{"headline":"0% conversion change","metrics":["Conversion rate did not move (0.0%), with a 50.9% probability to beat control.","Add-to-cart rate rose 29.7% and bounce rate fell 21.6%, so shoppers used the buttons.","Orders fell 3.5% and revenue per visitor fell 10.4%. Both are negative.","More adds to cart did not lead to more orders."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/clickable-size-buttons-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-collection-page-redesign","url":"https://liftarchive.com/test/cc-collection-page-redesign/","markdown_url":"https://liftarchive.com/test/cc-collection-page-redesign/index.md","title":"Simpler collection page redesign: +4.2% conversion, not significant","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Product cards & quick add","Filters, sorting & site search"],"element_slugs":["layout-design","product-cards","filters-search"],"change":"Simpler collection page redesign","control":"The store's original collection page layout.","variant":"A simpler layout with improved product images, more prominent product names and prices, and a new sorting option.","summary":"A redesigned collection page with a simpler layout, better images, clearer names and prices, and sorting showed a 4.2% rise in conversion rate, but the lift was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so the result can't be credited to any one of them.","result":{"headline":"+4.2% conversion, not significant","metrics":["Conversion rate: +4.2%. The agency labeled this a positive signal, not a significant win, so we count it as inconclusive.","Add-to-cart rate: +7.9%, pointing in the same direction.","Revenue per visitor: +6.0%, with average order value up 1.7%.","Click-through rate: also listed as +4.2%, the same figure as conversion rate, which makes the headline number harder to read."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/collection-page-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-collection-pages-redesigned-as-landing-pages","url":"https://liftarchive.com/test/cc-collection-pages-redesigned-as-landing-pages/","markdown_url":"https://liftarchive.com/test/cc-collection-pages-redesigned-as-landing-pages/index.md","title":"Landing-page style collection pages: -2.4% conversion, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Product cards & quick add"],"element_slugs":["layout-design","product-cards"],"change":"Landing-page style collection pages","control":"Standard collection pages, which received most of the store's ad traffic.","variant":"The same collection pages with better visuals, a reworked product grid and informative landing-page style content.","summary":"Turning collection pages into landing-page style pages lowered conversion rate by 2.4%, while revenue per visitor rose 21.1%, so the overall effect is unclear. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The revenue gain came almost entirely from a small group of desktop visitors, and on mobile both metrics fell.","result":{"headline":"-2.4% conversion, inconclusive","metrics":["Conversion rate: -2.4%, a negative result. The original had a 61% probability of doing better, far from significant.","Orders: -5.2%, a negative result.","Revenue per visitor: +21.1%, driven by average order value up 24.0%.","Mobile (9,714 visitors): conversion rate -7.1% and revenue per visitor -16.6%.","Desktop (707 visitors): revenue per visitor +106.6%, too small a sample to trust."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/collection-pages-redesigned-as-landing-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-collection-pages-redesigned-with-landing-page-elements","url":"https://liftarchive.com/test/cc-collection-pages-redesigned-with-landing-page-elements/","markdown_url":"https://liftarchive.com/test/cc-collection-pages-redesigned-with-landing-page-elements/index.md","title":"Collection pages with landing-page content: -1.0% conversion, flat","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Product cards & quick add"],"element_slugs":["layout-design","product-cards"],"change":"Collection pages with landing-page content","control":"Standard collection pages, which received most of the store's ad traffic.","variant":"Collection pages with stronger visuals, an optimized product grid and informative landing-page style content.","summary":"Adding stronger visuals, a reworked grid and landing-page style content to collection pages left conversion rate almost unchanged at -1.0%, while revenue per visitor fell 7.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. With only 3,805 visitors and 26% power, the test could only have caught large changes.","result":{"headline":"-1.0% conversion, flat","metrics":["Conversion rate: -1.0%, flat. The variant had a 47.1% probability of beating the original, close to a coin flip.","Revenue per visitor: -7.7%, a negative result, as average order value fell 5.2%.","Add-to-cart rate: -3.1%, a negative result.","Bounce rate: -10.3%, so more visitors stayed, but that did not turn into sales."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/collection-pages-redesigned-with-landing-page-elements/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-collection-pages-with-quick-add-to-cart-button","url":"https://liftarchive.com/test/cc-collection-pages-with-quick-add-to-cart-button/","markdown_url":"https://liftarchive.com/test/cc-collection-pages-with-quick-add-to-cart-button/index.md","title":"Quick-add icon on mobile product cards: -5.6% conversion, mixed","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"Quick-add icon on mobile product cards","control":"Mobile product cards with no add button, so shoppers had to open the product page to add an item.","variant":"A floating cart icon on each mobile product card that added the default variant in one tap, and asked for a size when one was needed.","summary":"Adding a one-tap quick-add cart icon to mobile product cards lowered conversion rate by 5.6%, though average order value rose 7.2% and revenue per visitor rose 2.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The result is mixed and not significant: fewer shoppers bought, but they spent more.","result":{"headline":"-5.6% conversion, mixed","metrics":["Conversion rate: -5.6%, a negative result. The original had a 79.3% probability of doing better, short of significance.","Add-to-cart rate: -2.4%, a negative result, even though more adds were the goal.","Orders: -5.0%, a negative result.","Revenue per visitor: +2.9%, held up by average order value rising 7.2%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/collection-pages-with-quick-add-to-cart-button/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-condensed-product-gallery-increases-conversions","url":"https://liftarchive.com/test/cc-condensed-product-gallery-increases-conversions/","markdown_url":"https://liftarchive.com/test/cc-condensed-product-gallery-increases-conversions/index.md","title":"Shorter product gallery on mobile: +24% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Shorter product gallery on mobile","control":"A tall product image gallery that pushed the title, price and add-to-cart button below the first screen on mobile.","variant":"A shorter, tighter gallery with the same zoom, swipe and lightbox features and image shape, so key purchase details appeared on the first screen.","summary":"Shrinking the product image gallery so the title, price and add-to-cart button showed on the first mobile screen lifted conversion rate by 24.0%, but the test did not reach significance. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency labels it a positive signal; we count it as inconclusive because of low power and a small sample.","result":{"headline":"+24% conversion, not significant","metrics":["Conversion rate: +24.0%, with a 95.3% probability of beating the original across 4,788 visitors. Not statistically significant at 23% power.","Add-to-cart rate: +15.0%, and orders +25.5%.","Mobile only: conversion rate +11.2% and bounce rate -11.5%, a steadier but smaller gain.","Revenue per visitor: +62.9%, but this leans on 586 desktop visitors and is not reliable."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/condensed-product-gallery-increases-conversions/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-context-aware-shipping-message","url":"https://liftarchive.com/test/cc-context-aware-shipping-message/","markdown_url":"https://liftarchive.com/test/cc-context-aware-shipping-message/index.md","title":"One price-based shipping message on product pages: -5.5% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"One price-based shipping message on product pages","control":"Product pages showing two similar shipping messages.","variant":"One message that changed with price: a reminder of the free-shipping threshold on cheaper items, or a note that the item ships free on items above it.","summary":"Replacing two similar shipping messages with one message based on product price cut conversion rate by 5.5% and revenue per visitor by 9.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The drop was steepest on mobile, and the test stopped the store from rolling out a change that looked like a simple clarity fix.","result":{"headline":"-5.5% conversion","metrics":["Conversion rate: -5.5%, a negative result. The original had a 75.1% probability of doing better.","Revenue per visitor: -9.0%, a negative result, with average order value down 4.2%.","Orders: -4.5%, a negative result.","Mobile conversion rate: -10.5%, where most of the loss came from."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/context-aware-shipping-message/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-custom-text-input-simplified-on-product-pages","url":"https://liftarchive.com/test/cc-custom-text-input-simplified-on-product-pages/","markdown_url":"https://liftarchive.com/test/cc-custom-text-input-simplified-on-product-pages/index.md","title":"Simpler custom text input on product pages: -3.1% revenue, mixed","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Headlines, product titles & copy"],"element_slugs":["variant-selector","headlines-copy"],"change":"Simpler custom text input on product pages","control":"A customizer with the prompt \"Type your city, state or text\" and an add-to-cart button that was silently disabled when no text was entered.","variant":"A simpler, action-oriented prompt, an input that auto-focused after clicking \"Add Your Text,\" a clear label, and an inline error when text was missing.","summary":"Making the custom text input clearer on product pages raised conversion rate by 4.2%, but revenue per visitor, the test's main metric, fell 3.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The store sells personalized products, and the outcome is inconclusive because smaller orders offset the extra buyers.","result":{"headline":"-3.1% revenue, mixed","metrics":["Revenue per visitor: -3.1%, the main metric. The original had a 61.3% probability of doing better across 6,853 visitors.","Conversion rate: +4.2%, not significant.","Add-to-cart rate: -6.4%, a negative result.","Average order value: -4.9%, which cancelled the extra buyers.","Bounce rate fell 23.1% and click-through rate rose 16.6%, but these engagement gains did not lift revenue."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/custom-text-input-simplified-on-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customer-content-carousel-added-to-the-homepage","url":"https://liftarchive.com/test/cc-customer-content-carousel-added-to-the-homepage/","markdown_url":"https://liftarchive.com/test/cc-customer-content-carousel-added-to-the-homepage/index.md","title":"Customer photo and video carousel on homepage: +6.1% conversion, mixed","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["UGC & product video","Social proof, authority & press"],"element_slugs":["ugc-video","social-proof"],"change":"Customer photo and video carousel on homepage","control":"The homepage with no customer content.","variant":"A carousel of curated customer lifestyle photos, videos and social media screenshots, swipeable on mobile and click-to-scroll on desktop.","summary":"Adding a carousel of curated customer photos, videos and social posts to the homepage raised conversion rate by 6.1%, but revenue per visitor fell 10.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The result is inconclusive: the sample was small and the two main metrics moved in opposite directions.","result":{"headline":"+6.1% conversion, mixed","metrics":["Conversion rate: +6.1%, with a 69% probability of beating the original, far from significant.","Revenue per visitor: -10.3%, a negative result, and -19.2% on mobile.","Average order value: -14.7%, a negative result.","Add-to-cart rate: +3.8%, and bounce rate -10.5% (-17.8% on mobile)."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customer-content-carousel-added-to-the-homepage/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customer-photos-featured-on-product-pages","url":"https://liftarchive.com/test/cc-customer-photos-featured-on-product-pages/","markdown_url":"https://liftarchive.com/test/cc-customer-photos-featured-on-product-pages/index.md","title":"Customer photos featured on product pages: +1.8% add-to-cart (flat)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Customer photos featured on product pages","control":"Product pages where customer photos sat in a less prominent spot.","variant":"Customer-submitted photos, pulled from Reviews.io, were featured more prominently on a handful of product pages that had photos available.","summary":"Giving customer photos a more prominent spot on product pages raised add-to-cart rate by 1.8%, which we treat as inconclusive. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. The variant had a 76.4% probability of beating the original, and mobile barely moved.","result":{"headline":"+1.8% add-to-cart (flat)","metrics":["Add-to-cart rate: +1.8% across all devices, with a 76.4% probability of beating the original. Inconclusive.","Desktop add-to-cart rate: +7.1%, but only 2,485 desktop visitors saw the test.","Mobile add-to-cart rate: +0.2%, effectively flat, and mobile was where most visitors browsed.","Bounce rate: -3.4% and click-through rate: +1.5%, small engagement gains that did not turn into more adds to cart."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customer-photos-featured-on-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customer-review-inspired-faqs-on-collection-pages","url":"https://liftarchive.com/test/cc-customer-review-inspired-faqs-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-customer-review-inspired-faqs-on-collection-pages/index.md","title":"Review-based FAQs on collection pages: +8.4% conversion (unproven)","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["FAQ sections"],"element_slugs":["faq"],"change":"Review-based FAQs on collection pages","control":"Collection pages with no FAQ section.","variant":"An accordion at the bottom of each collection page with five to seven questions taken from verified reviews, rewritten for clarity and grouped by theme such as fit, durability and washing.","summary":"Adding an FAQ section built from customer review questions to collection pages raised conversion rate by 8.4%, but the result was not statistically significant, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The test ran 33 days on 10,412 visitors, with an 83.4% probability that the variant was better.","result":{"headline":"+8.4% conversion (unproven)","metrics":["Conversion rate: +8.4%, with an 83.4% probability of beating the original. Not significant, so inconclusive.","Revenue per visitor: +33.2%, driven mostly by higher order value. A jump this large needs confirming.","Average order value: +22.2%, and orders: +8.9%.","Bounce rate: -33.7%, so more visitors stayed on the site."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customer-review-inspired-faqs-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customer-testimonials-moved-above-the-fold","url":"https://liftarchive.com/test/cc-customer-testimonials-moved-above-the-fold/","markdown_url":"https://liftarchive.com/test/cc-customer-testimonials-moved-above-the-fold/index.md","title":"Testimonials above the fold on product pages: -9.2% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Testimonials above the fold on product pages","control":"A product page with the star rating and full review section in their original, lower position.","variant":"A block of three short testimonials about comfort, fit, performance and trust, placed beside the core product info. The rating and full review section stayed where they were.","summary":"Placing three short customer testimonials next to the title, price and add-to-cart area cut conversion rate by 9.2% and revenue per visitor by 15.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The test ran 9 days and did not reach significance, but conversion fell on both mobile and desktop.","result":{"headline":"-9.2% conversion rate","metrics":["Conversion rate: -9.2%, a negative result, with an 89.3% probability that the original performs better.","Revenue per visitor: -15.3%, and orders: -9.5%.","Add-to-cart rate: -5.3%.","Click-through rate: +7.1%, so shoppers noticed the block, but it did not lead to purchases."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customer-testimonials-moved-above-the-fold/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customization-badge-and-real-life-images-on-product-cards","url":"https://liftarchive.com/test/cc-customization-badge-and-real-life-images-on-product-cards/","markdown_url":"https://liftarchive.com/test/cc-customization-badge-and-real-life-images-on-product-cards/index.md","title":"'Customise' badge and lifestyle photo on cards: -5.0% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Product images & gallery","Product cards & quick add"],"element_slugs":["badges-labels","product-images","product-cards"],"change":"'Customise' badge and lifestyle photo on cards","control":"Standard product cards for customizable products.","variant":"Cards for customizable products showed a \"Customise\" badge and a real-life use photo as the main image. Cards for other products stayed the same.","summary":"Adding a 'Customise' badge and a real-life use photo to cards for customizable products cut conversion rate by 5.0% and revenue per visitor by 6.5%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The drop came from mobile, and the size of the loss is uncertain.","result":{"headline":"-5.0% conversion","metrics":["Conversion rate: -5.0%, a negative result. The original had a 54.0% probability of performing better, so the size of the loss is uncertain.","Revenue per visitor: -6.5%, and orders: -3.0%.","Mobile conversion rate: -16.3% on 7,406 mobile visitors. Desktop had too few visitors to read.","Add-to-cart rate: +5.1%, so the cards drew interest that did not turn into orders."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customization-badge-and-real-life-images-on-product-cards/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-customize-your-own-hat-button","url":"https://liftarchive.com/test/cc-customize-your-own-hat-button/","markdown_url":"https://liftarchive.com/test/cc-customize-your-own-hat-button/index.md","title":"'Customize Your Own Hat' nav button: +15.4% RPV, -13.5% conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Add-to-cart & CTA buttons"],"element_slugs":["menu","cta-button"],"change":"'Customize Your Own Hat' nav button","control":"The main navigation with no shortcut to the customization collection.","variant":"A \"Customize Your Own Hat\" button in the main navigation, visible on every page and linking straight to the customization collection.","summary":"A persistent \"Customize Your Own Hat\" button in the main navigation raised revenue per visitor by 15.4% but cut conversion rate by 13.5%, so we treat the result as inconclusive. Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library. The revenue gain came from a few large desktop orders.","result":{"headline":"+15.4% RPV, -13.5% conversion","metrics":["Revenue per visitor: +15.4%, the main metric, with a 71.3% probability of beating the original. Not significant.","Conversion rate: -13.5%, and orders: -17.4%, both negative.","Average order value: +35.6% overall, and +117.0% on 1,190 desktop visitors, likely from a few large orders.","Mobile: conversion rate -14.4% and revenue per visitor -5.0%. Click-through rate rose 6.6%."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/customize-your-own-hat-button/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-desktop-collection-hover-sizing-buttons","url":"https://liftarchive.com/test/cc-desktop-collection-hover-sizing-buttons/","markdown_url":"https://liftarchive.com/test/cc-desktop-collection-hover-sizing-buttons/index.md","title":"Hover size buttons on collection cards: +17.3% add-to-cart (flat)","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Variant, size & option selectors"],"element_slugs":["product-cards","variant-selector"],"change":"Hover size buttons on collection cards","control":"Desktop product cards on collection pages with no way to add to cart directly.","variant":"Size buttons from XS to XL appeared when shoppers hovered over a desktop product card, and clicking one added that size to the cart.","summary":"Showing clickable size buttons on hover on desktop collection cards raised add-to-cart rate by 17.3%, but revenue moved only 0.27%, so we treat the result as flat. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency concluded there was no meaningful overall difference.","result":{"headline":"+17.3% add-to-cart (flat)","metrics":["Add-to-cart rate: +17.3%.","Conversion rate: +6.5%, and orders: +5.2%.","Average order value: -4.9%, a negative result.","Revenue: +0.27%, effectively flat, because lower order value cancelled the extra orders."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/desktop-collection-hover-sizing-buttons/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-direct-purchase-added-to-a-football-landing-page","url":"https://liftarchive.com/test/cc-direct-purchase-added-to-a-football-landing-page/","markdown_url":"https://liftarchive.com/test/cc-direct-purchase-added-to-a-football-landing-page/index.md","title":"Buy-on-page product card on a football landing page: +4.2% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Sales, urgency & limited-time offers","Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["urgency-offers","product-cards","cta-button"],"change":"Buy-on-page product card on a football landing page","control":"A football landing page that sent visitors on to another page to buy.","variant":"Rewritten copy built urgency around the start of the football season, a product card let visitors buy on the page, and the redirect was removed.","summary":"Letting visitors buy straight from a football landing page, with new season-start urgency copy, raised conversion rate by 4.2%, a weak result we count as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, and across 37,549 visitors over 36 days the variant had only a 62.3% probability of being better.","result":{"headline":"+4.2% conversion","metrics":["Conversion rate: +4.2%, with a 62.3% probability of beating the original. Not significant, so inconclusive.","Revenue per visitor: +4.3%, and orders: +5.4%.","Click-through rate: -20.7%, expected since shoppers no longer needed to click away to buy.","Bounce rate: +9.6%, a negative signal worth watching."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/direct-purchase-added-to-a-football-landing-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-directing-ads-traffic-to-the-homepage-boosts-conversions-and-revenu","url":"https://liftarchive.com/test/cc-directing-ads-traffic-to-the-homepage-boosts-conversions-and-revenu/","markdown_url":"https://liftarchive.com/test/cc-directing-ads-traffic-to-the-homepage-boosts-conversions-and-revenu/index.md","title":"Ad traffic sent to the homepage: +103.9% conversion (tiny sample)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["ad-match","layout-design"],"change":"Ad traffic sent to the homepage","control":"Traffic went to a sport-specific landing page.","variant":"Most of that traffic went to the homepage instead, with a smaller share kept on the original landing page as the control.","summary":"Sending visitors bound for a sport-specific landing page to the homepage instead more than doubled conversion rate (+103.9%), but the sample was too small to trust, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The test reached only 2,777 visitors with 7% statistical power, and was run as a stopgap while a new landing page was built.","result":{"headline":"+103.9% conversion (tiny sample)","metrics":["Add-to-cart rate: +83.5%, the main metric, with an 81.2% probability of beating the original. Not significant.","Conversion rate: +103.9%, and revenue per visitor: +137.6%, both on only 2,777 visitors.","Click-through rate: -18.0% and bounce rate: +5.7%, so fewer visitors explored further.","Statistical power was 7%, far too low to treat these gains as proof."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/directing-ads-traffic-to-the-homepage-boosts-conversions-and-revenue/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-discount-message-for-eligible-groups","url":"https://liftarchive.com/test/cc-discount-message-for-eligible-groups/","markdown_url":"https://liftarchive.com/test/cc-discount-message-for-eligible-groups/index.md","title":"Group discount message on product pages: +1.2% CR, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Headlines, product titles & copy"],"element_slugs":["pricing-discounts","headlines-copy"],"change":"Group discount message on product pages","control":"The homepage and product pages made no mention of any discount for eligible groups.","variant":"A message on the homepage and under the price on product pages offered a discount to government employees, military, nurses, first responders, students and teachers. Each mention linked to a page where shoppers could verify eligibility.","summary":"Advertising a discount for military, nurses, first responders, students, teachers and government staff lifted conversion rate by just 1.2%, which we treat as inconclusive. Clean Commit ran this test for a Shopify store and published it in its A/B test library. With only 2,515 visitors and a 51.1% chance of beating the original, the test could not tell the two versions apart.","result":{"headline":"+1.2% CR, inconclusive","metrics":["Conversion rate: +1.2%. The variant had a 51.1% probability of beating the original, which is close to a coin flip. Inconclusive.","Revenue per visitor: +9.4%, and average order value +8.1%. On this small sample, both are within normal variation.","Add-to-cart rate rose 6.1% and click-through rate 27.2%, but the extra clicks did not turn into more orders.","Devices split sharply: mobile conversion rate rose 31.5% while desktop fell 42.0%. Treat both as noise until retested."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/discount-message-for-eligible-groups/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-discount-percentage-shown-on-sale-product-cards","url":"https://liftarchive.com/test/cc-discount-percentage-shown-on-sale-product-cards/","markdown_url":"https://liftarchive.com/test/cc-discount-percentage-shown-on-sale-product-cards/index.md","title":"Percent-off on sale product cards: +1.0% CR, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["pricing-discounts","product-cards"],"change":"Percent-off on sale product cards","control":"Sale items on collection pages showed their prices without stating the percentage discount.","variant":"Sale items showed the percentage price reduction next to the price on the product card. Products not on sale were unchanged.","summary":"Showing the percentage off next to the price on sale product cards moved conversion rate by just 1.0%, an inconclusive result. Clean Commit ran this test for a Shopify store and published it in its A/B test library. Across 8,260 visitors in 19 days, the variant had a 53.2% chance of beating the original.","result":{"headline":"+1.0% CR, inconclusive","metrics":["Conversion rate: +1.0%, with a 53.2% probability of beating the original. Inconclusive.","Revenue per visitor: +7.5%, and average order value +6.4%, led by desktop. Both are within normal variation.","Orders: +2.4%.","Mobile conversion rate dipped 2.4%, so any effect may differ by device."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/discount-percentage-shown-on-sale-product-cards/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-display-product-badges-on-main-image","url":"https://liftarchive.com/test/cc-display-product-badges-on-main-image/","markdown_url":"https://liftarchive.com/test/cc-display-product-badges-on-main-image/index.md","title":"'New' and 'Best Seller' badges on main product image: flat result","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bestseller badges & product labels","Product images & gallery"],"element_slugs":["badges-labels","product-images"],"change":"'New' and 'Best Seller' badges on main product image","control":"The main product image on product pages showed no badges.","variant":"Badges such as \"New\" and \"Best Seller\" sat over the main product image, in the same style used on collection page cards. The change ran on mobile and desktop.","summary":"Adding \"New\" and \"Best Seller\" badges to the main product page image left conversion rate flat at -0.5%. Clean Commit ran this test for a Shopify store and published it in its A/B test library. Over 20,113 visitors in 8 days, the variant had a 46.9% chance of beating the original.","result":{"headline":"flat result","metrics":["Conversion rate: -0.5%, with a 46.9% probability of beating the original. Flat.","Revenue per visitor: -9.1%, as average order value fell 8.0%. The source calls this within normal variation for an 8-day test.","Add-to-cart rate fell 2.4% while click-through rate rose 3.3%.","Desktop conversion rate rose 8.2% and mobile fell 3.8%, so the device effects pulled in opposite directions."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/display-product-badges-on-main-image/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-displaying-collection-name","url":"https://liftarchive.com/test/cc-displaying-collection-name/","markdown_url":"https://liftarchive.com/test/cc-displaying-collection-name/index.md","title":"Collection name at top of collection pages: -1.0% CR, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers"],"element_slugs":["collection-banner"],"change":"Collection name at top of collection pages","control":"Collection pages had no visible collection name.","variant":"Each collection page showed its name at the top, so shoppers could see which collection they were browsing.","summary":"Showing the collection name at the top of collection pages moved conversion rate by -1.0%, an inconclusive result. Clean Commit ran this test for a Shopify store and published it in its A/B test library. Across 15,765 visitors, a page label on its own did not change how people bought.","result":{"headline":"-1.0% CR, inconclusive","metrics":["Conversion rate: -1.0%. No clear difference.","Revenue per visitor: +6.4%, on a 7.4% higher average order value. Within normal variation.","Add-to-cart rate rose 2.4% and orders were flat at -0.2%.","Desktop conversion rose 27.6% while mobile fell 8.9%, but the desktop sample was much smaller."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/displaying-collection-name/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-dynamic-filtering-system","url":"https://liftarchive.com/test/cc-dynamic-filtering-system/","markdown_url":"https://liftarchive.com/test/cc-dynamic-filtering-system/index.md","title":"Attribute filters on collection pages: +10.1% CR but -10.3% RPV","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Attribute filters on collection pages","control":"Collection pages relied on fixed collections, with no way to filter by product attributes.","variant":"A filter panel appeared on the left on desktop and as a collapsible drawer at the top on mobile. Shoppers could pick several values per filter, incompatible combinations were hidden, and choices were kept when shoppers came back from a product page.","summary":"Adding a filter panel for style, colorway, text layout, text arch and city lifted conversion rate by 10.1% but cut revenue per visitor by 10.3%, so we treat the result as inconclusive. Clean Commit ran this test for a Shopify store and published it in its A/B test library. The conversion gain had an 84.6% probability of being real, short of significance, and smaller orders offset the extra buyers.","result":{"headline":"+10.1% CR but -10.3% RPV","metrics":["Conversion rate: +10.1%, with an 84.6% probability of beating the original. Not significant.","Add-to-cart rate: +12.8%, and orders +6.0%. Bounce rate fell 11.5%, so shoppers engaged more with filtered pages.","Average order value: -16.1%, and -38.2% on desktop's 1,234 visitors. Negative.","Revenue per visitor: -10.3%. Negative, which makes the net effect on sales unclear."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/dynamic-filtering-system/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-collection-filters","url":"https://liftarchive.com/test/cc-enhanced-collection-filters/","markdown_url":"https://liftarchive.com/test/cc-enhanced-collection-filters/index.md","title":"Redesigned collection filters: +8.7% CR, not significant","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Redesigned collection filters","control":"Collection pages used the store's original filters.","variant":"Filters were regrouped into product type, size, color, in stock, rating and price, ordered by relevance, with multi-select where it fit. Controls became checkboxes, swatches, sliders and chips, with Apply and Clear All buttons and a summary of active filters.","summary":"Redesigning the collection page filters lifted conversion rate by 8.7%, but the result was not statistically significant, so we treat it as inconclusive. Clean Commit ran this test for a Shopify store and published it in its A/B test library, where it was labeled a positive signal. Over 35,108 visitors and 29 days the variant had an 85.6% chance of beating the original, and revenue per visitor slipped 1.5%.","result":{"headline":"+8.7% CR, not significant","metrics":["Conversion rate: +8.7%, with an 85.6% probability of beating the original. Not significant.","Orders: +7.7%. Mobile drove the gain, with conversion up 12.4% across 27,453 mobile visitors.","Average order value: -9.0%. Negative.","Revenue per visitor: -1.5%, mostly from desktop. Slightly negative, so the extra orders did not add revenue."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-collection-filters/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-customization-flow","url":"https://liftarchive.com/test/cc-enhanced-customization-flow/","markdown_url":"https://liftarchive.com/test/cc-enhanced-customization-flow/index.md","title":"Reordered mobile hat customizer: +15.1% CR, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Add-to-cart & CTA buttons"],"element_slugs":["variant-selector","cta-button"],"change":"Reordered mobile hat customizer","control":"The mobile hat customizer used its original step order, and the preview stayed empty until shoppers typed their text.","variant":"Steps were reordered to hat color, then thread color, then text, and the preview showed placeholder text by default. The Add to Cart button moved up, above the bulk code badge and in line with the quantity selector.","summary":"Reordering the mobile hat customizer, adding placeholder preview text and moving the add-to-cart button up lifted conversion rate by 15.1%, but the result was not statistically significant. Clean Commit ran this test for a Shopify hat and apparel store and published it in its A/B test library, where it was labeled a positive signal. On 6,838 visitors the variant had a 91.2% chance of beating the original, so we count it as inconclusive.","result":{"headline":"+15.1% CR, not significant","metrics":["Conversion rate: +15.1%, with a 91.2% probability of beating the original. Not significant.","Add-to-cart rate: +8.3%, and orders +12.9%. Mobile conversion rose 12.8%.","Revenue per visitor: +9.4%.","Average order value: -4.9%. Slightly negative, which trimmed the revenue gain."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-customization-flow/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-desktop-experience","url":"https://liftarchive.com/test/cc-enhanced-desktop-experience/","markdown_url":"https://liftarchive.com/test/cc-enhanced-desktop-experience/index.md","title":"Redesigned 'Shop by Category' homepage block: +2.2% add-to-cart","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Redesigned 'Shop by Category' homepage block","control":"The homepage had the store's original \"Shop by Category\" block.","variant":"The block got a new layout, spacing and card styling, adjusted separately for desktop and mobile.","summary":"Redesigning the homepage \"Shop by Category\" block lifted add-to-cart rate by 2.2%, but click-through to categories, the metric it targeted, moved -0.4%, and the result was not significant. Clean Commit ran this test for a Shopify store and published it in its A/B test library, where it was labeled a positive signal. We count it as inconclusive: the lift came mostly from a small desktop sample.","result":{"headline":"+2.2% add-to-cart","metrics":["Add-to-cart rate: +2.2%. Not significant.","Click-through rate: -0.4%. Flat, so the lift did not come from more category clicks.","Bounce rate: +0.8%. Slightly worse.","Desktop add-to-cart rose 11.3% against 0.1% on mobile, but desktop had only 6,366 of the 38,490 visitors."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-desktop-experience/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-homepage-how-it-works-section","url":"https://liftarchive.com/test/cc-enhanced-homepage-how-it-works-section/","markdown_url":"https://liftarchive.com/test/cc-enhanced-homepage-how-it-works-section/index.md","title":"'How It Works' homepage section: +10% conversion, not significant","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Benefit, problem, how-it-works & results sections","Social proof, authority & press"],"element_slugs":["how-it-works-results","social-proof"],"change":"'How It Works' homepage section","control":"The homepage had no section explaining what the product does or how it works.","variant":"A new homepage section combined athlete images and testimonials with a short 'How It Works' explanation of the product.","summary":"Adding a homepage section that explained how the product works, next to athlete photos and testimonials, came with a 10.0% rise in conversion rate and a 16.2% rise in add-to-cart rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called it a positive signal, not a significant win, so we treat it as inconclusive.","result":{"headline":"+10% conversion, not significant","metrics":["Conversion rate: +10.0%, but not statistically significant, so treat it as a signal.","Add-to-cart rate: +16.2%, pointing the same way.","Revenue: +2.42%, a much smaller gain than the conversion number suggests.","Bounce rate: +1.5%, a slight move in the wrong direction."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-homepage-how-it-works-section/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-mobile-product-customizer","url":"https://liftarchive.com/test/cc-enhanced-mobile-product-customizer/","markdown_url":"https://liftarchive.com/test/cc-enhanced-mobile-product-customizer/index.md","title":"Input-first mobile product customizer: +3% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Add-to-cart & CTA buttons"],"element_slugs":["variant-selector","cta-button"],"change":"Input-first mobile product customizer","control":"The mobile customizer asked for the custom text later in the flow, and the add-to-cart button sat further from the quantity selector.","variant":"The text input moved to the first step, the preview showed placeholder text before anyone typed, and add-to-cart moved up next to the quantity selector.","summary":"Reordering a mobile product customizer so shoppers typed their text first came with a 3.0% rise in conversion rate and a 21.7% rise in revenue per visitor. Clean Commit ran this test for an anonymized Shopify store selling hats and apparel. The variant had only a 62.0% probability of beating the original, so we treat the result as inconclusive.","result":{"headline":"+3% conversion, inconclusive","metrics":["Conversion rate: +3.0% overall, with a 62.0% probability of beating the original. That is close to a coin flip.","Revenue per visitor: +21.7%, and average order value: +18.2%.","Orders: +4.0%.","Mobile conversion rate: +16.0%. Desktop conversion rate: -50.5%, but from only 526 desktop visitors."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-mobile-product-customizer/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-parent-and-kid-testimonials-boost-trust","url":"https://liftarchive.com/test/cc-enhanced-parent-and-kid-testimonials-boost-trust/","markdown_url":"https://liftarchive.com/test/cc-enhanced-parent-and-kid-testimonials-boost-trust/index.md","title":"Kid photos and parent testimonials: +15% RPV, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Reviews & star ratings"],"element_slugs":["ugc-video","reviews"],"change":"Kid photos and parent testimonials","control":"The homepage and product pages had no photos of children using the product and no testimonials from parents.","variant":"A new section on the homepage and product pages showed customer photos of children wearing the product, with attributed parent testimonials about safety, protection and value.","summary":"Adding customer photos of children wearing the product, paired with named parent testimonials, came with a 15.0% rise in revenue per visitor and an 8.5% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The variant had an 84.4% probability of winning on revenue per visitor, short of significance, so we treat it as inconclusive.","result":{"headline":"+15% RPV, not significant","metrics":["Revenue per visitor: +15.0%, with an 84.4% probability of beating the original. Not significant.","Conversion rate: +8.5%, and orders: +8.9%.","Average order value: +5.7%, and add-to-cart rate: +5.7%.","Desktop drove most of the lift (+34.9% conversion rate on 1,608 visitors). Mobile conversion rate was flat at -0.8%."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-parent-and-kid-testimonials-boost-trust/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-product-discovery-with-badges","url":"https://liftarchive.com/test/cc-enhanced-product-discovery-with-badges/","markdown_url":"https://liftarchive.com/test/cc-enhanced-product-discovery-with-badges/index.md","title":"Badges on product cards: +19% click-through, not significant","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["badges-labels","product-cards"],"change":"Badges on product cards","control":"Product cards on the homepage showed the product without any attribute badges.","variant":"Product cards showed badges such as 'FDA Approved', 'Best Seller' and 'New', with several badges on one card where they applied.","summary":"Adding badges such as 'FDA Approved', 'Best Seller' and 'New' to homepage product cards came with a 19.0% rise in click-through rate and a 28.3% rise in add-to-cart rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called it a positive signal rather than a significant win, and shared no conversion or revenue figures, so we treat it as inconclusive.","result":{"headline":"+19% click-through, not significant","metrics":["Click-through rate: +19.0%, not statistically significant.","Add-to-cart rate: +28.3%, and cart adds: +16.0%.","Total clicks: +7.6%, while the variant had 9.6% fewer visitors than the original.","No conversion rate or revenue figures were shared, so the effect on sales is unknown."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-product-discovery-with-badges/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-product-visualization-with-sleeve-thumbnail-images-boosts","url":"https://liftarchive.com/test/cc-enhanced-product-visualization-with-sleeve-thumbnail-images-boosts/","markdown_url":"https://liftarchive.com/test/cc-enhanced-product-visualization-with-sleeve-thumbnail-images-boosts/index.md","title":"Image thumbnails instead of color swatches: +22% ATC, sales fell","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Product images & gallery"],"element_slugs":["variant-selector","product-images"],"change":"Image thumbnails instead of color swatches","control":"The product page used small color circles to pick a variant.","variant":"Thumbnail images of each sleeve and color variant replaced the circles. Clicking one selected that variant and updated the main image.","summary":"Replacing color circle swatches with thumbnail images of each sleeve and color variant came with a 22.4% rise in add-to-cart rate, but conversion rate fell 30.5% and revenue fell 68.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. With engagement up, sales down and no sample size shared, we treat the result as inconclusive.","result":{"headline":"+22% ATC, sales fell","metrics":["Add-to-cart rate: +22.4%, and click-through rate: +16.3%.","Bounce rate: -12.9%, an improvement.","Conversion rate: -30.5%, a negative result.","Revenue: -68.3%, a large negative result that the source does not explain."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-product-visualization-with-sleeve-thumbnail-images-boosts-user-confidence-and-engagement/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhanced-search-results-with-clickable-categories-increase-user-eng","url":"https://liftarchive.com/test/cc-enhanced-search-results-with-clickable-categories-increase-user-eng/","markdown_url":"https://liftarchive.com/test/cc-enhanced-search-results-with-clickable-categories-increase-user-eng/index.md","title":"Live search with category links: +13.7% conversion, not significant","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Live search with category links","control":"The store's original search, without category suggestions or live product previews.","variant":"Search updated as shoppers typed, showing matching category links above up to six product previews with image, name, price and availability. It opened as a dropdown on desktop and full screen on mobile.","summary":"Adding live predictive search with clickable category links and product previews came with a 13.7% rise in conversion rate and a 14.7% rise in revenue per visitor. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. The metric the test was built to move, click-through rate, rose only 1.2% and fell short of significance, so we treat the result as inconclusive.","result":{"headline":"+13.7% conversion, not significant","metrics":["Click-through rate, the primary metric: +1.2%, with a 93.0% probability of beating the original. Not significant.","Conversion rate: +13.7%, with gains on both mobile and desktop.","Revenue per visitor: +14.7%, and orders: +11.3%.","Add-to-cart rate: +5.4%."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhanced-search-results-with-clickable-categories-increase-user-engagement-and-conversions/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-enhancing-aov-with-cross-sell-pop-up-recommendations","url":"https://liftarchive.com/test/cc-enhancing-aov-with-cross-sell-pop-up-recommendations/","markdown_url":"https://liftarchive.com/test/cc-enhancing-aov-with-cross-sell-pop-up-recommendations/index.md","title":"Cross-sell pop-up for a complementary item: +13% AOV, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Popups & email capture"],"element_slugs":["upsells","popups"],"change":"Cross-sell pop-up for a complementary item","control":"Shoppers saw no prompt to add a second, related product.","variant":"A pop-up suggested a complementary product and invited shoppers to add it to their cart.","summary":"Showing a pop-up that suggested a complementary product came with a 13.0% rise in average order value and a 29.0% rise in revenue per visitor. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. With a 75.6% probability of winning on order value and no significant results, we treat it as inconclusive.","result":{"headline":"+13% AOV, inconclusive","metrics":["Average order value, the primary metric: +13.0%, with a 75.6% probability of beating the original. Not significant.","Revenue per visitor: +29.0%, from both more orders and bigger ones.","Orders: +15.4%, and conversion rate: +6.5%, so the pop-up did not appear to put buyers off.","Add-to-cart rate: +7.0%."]},"direction":"flat","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/enhancing-aov-with-cross-sell-pop-up-recommendations/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-four-product-pages-redesigned-with-new-copy","url":"https://liftarchive.com/test/cc-four-product-pages-redesigned-with-new-copy/","markdown_url":"https://liftarchive.com/test/cc-four-product-pages-redesigned-with-new-copy/index.md","title":"Product page redesign with new copy: -20.7% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Headlines, product titles & copy","Trust badges & security seals"],"element_slugs":["layout-design","headlines-copy","trust-badges"],"change":"Product page redesign with new copy","control":"Four product pages with their original layout, trust signals and product copy.","variant":"The same four pages with a refined layout, more trust signals and copy rewritten around value, features and outcomes.","summary":"Redesigning four product pages with a new layout, stronger trust signals and rewritten copy cut conversion rate by 20.7% and orders by 21.4%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. All three changes shipped together, so the drop can't be pinned on any one of them.","result":{"headline":"-20.7% conversion rate","metrics":["Conversion rate: -20.7%, a negative result.","Orders: -21.4%, a negative result.","Revenue per visitor: -6.5%, a smaller drop than conversion.","Average order value: +17.9%, which softened the revenue loss.","The original had a 79.8% probability of performing better."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/four-product-pages-redesigned-with-new-copy/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-free-shipping-eligibility-message-added-to-product-pages","url":"https://liftarchive.com/test/cc-free-shipping-eligibility-message-added-to-product-pages/","markdown_url":"https://liftarchive.com/test/cc-free-shipping-eligibility-message-added-to-product-pages/index.md","title":"Free-shipping line on product pages: +21% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Free-shipping line on product pages","control":"The product page did not say anything about free shipping. Shoppers had no way to know from the page whether delivery would cost extra.","variant":"A line reading \"This product is eligible for free shipping\" was added to the product page, so shoppers saw it before adding to cart.","summary":"Adding the line \"This product is eligible for free shipping\" to product pages showed a 21.0% higher conversion rate, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive because the sample was small and the test had only 15% power.","result":{"headline":"+21% conversion, not significant","metrics":["Conversion rate: +21.0%. The variant had an 84.6% probability of beating the original, which is short of significance.","Revenue per visitor: +31.7%, and orders: +16.7%. Both point the same way but rest on the same small sample.","Average order value: +8.8%.","Add-to-cart rate: -2.9%, a negative signal. Clean Commit says the drop came from desktop, where add-to-cart fell 16.3% on only 453 visitors.","Inconclusive overall: with 4,128 visitors and 15% statistical power, lifts this large usually shrink on a retest."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/free-shipping-eligibility-message-added-to-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-free-shipping-threshold-highlighted-near-add-to-cart","url":"https://liftarchive.com/test/cc-free-shipping-threshold-highlighted-near-add-to-cart/","markdown_url":"https://liftarchive.com/test/cc-free-shipping-threshold-highlighted-near-add-to-cart/index.md","title":"Free-shipping threshold by add to cart: +0.3% conversion, flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price"],"element_slugs":["free-shipping-threshold"],"change":"Free-shipping threshold by add to cart","control":"The product page had no prominent message about how much a shopper needed to spend to get free shipping.","variant":"The free-shipping threshold was highlighted on the product page, placed right next to the add-to-cart button.","summary":"Showing the free-shipping threshold prominently next to the add-to-cart button barely moved conversion rate (+0.3%). Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Average order value rose 12.8%, but that gain was not significant, so we treat the whole test as inconclusive.","result":{"headline":"+0.3% conversion, flat","metrics":["Conversion rate: +0.3%, flat. The variant had a 51.3% probability of beating the original, about a coin flip.","Average order value: +12.8%. Clean Commit links this to shoppers adding items to reach the threshold, but it was not significant.","Revenue per visitor: +13.1%, driven by the order value change rather than more buyers.","Orders: +0.7%. The largest order value gain was on mobile, at 15.3%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/free-shipping-threshold-highlighted-near-add-to-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-free-shipping-threshold-made-more-prominent","url":"https://liftarchive.com/test/cc-free-shipping-threshold-made-more-prominent/","markdown_url":"https://liftarchive.com/test/cc-free-shipping-threshold-made-more-prominent/index.md","title":"More visible free-shipping threshold: +2.4% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price","Post-purchase surveys"],"element_slugs":["free-shipping-threshold","post-purchase-survey"],"change":"More visible free-shipping threshold","control":"The product page showed the free-shipping threshold, but it was easy to miss.","variant":"The threshold was given more visibility on the product page. The change was based on post-purchase survey feedback about shipping costs.","summary":"Making the free-shipping threshold more prominent on product pages showed a 2.4% higher conversion rate and 5.5% more revenue per visitor, but the result was not significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The idea came from post-purchase survey answers that named delivery cost as something that nearly stopped customers from buying.","result":{"headline":"+2.4% conversion, inconclusive","metrics":["Conversion rate: +2.4%. The variant had a 74.6% probability of beating the original, well short of significance.","Revenue per visitor: +5.5%, and average order value: +3.0%. Both moved in the direction the hypothesis predicted.","Orders: +1.6%.","Desktop conversion rate rose 13.5%, but on only 9,563 desktop visitors, so treat that split with care.","Inconclusive overall: no metric reached significance after 27 days."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/free-shipping-threshold-made-more-prominent/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-free-socks-promotion","url":"https://liftarchive.com/test/cc-free-socks-promotion/","markdown_url":"https://liftarchive.com/test/cc-free-socks-promotion/index.md","title":"Advertising free socks with shoes: -0.6% conversion, no effect","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free gifts & gift with purchase"],"element_slugs":["free-gift"],"change":"Advertising free socks with shoes","control":"Every shoe order already included a free pair of socks, but the product page did not mention it.","variant":"A message by the add-to-cart button said every shoe purchase includes free socks. When a shopper added shoes, socks in the matching size went into the cart automatically.","summary":"Telling shoppers that every shoe order comes with free socks, and adding the socks to the cart automatically, made no clear difference: conversion rate moved -0.6%. Clean Commit ran this test for an anonymized Shopify shoe store and published it in its A/B test library. The variant had a 46.7% probability of beating the original, which is close to a coin flip.","result":{"headline":"-0.6% conversion, no effect","metrics":["Conversion rate: -0.6%, flat. The difference is well within normal variation.","Revenue per visitor: -0.6%, and orders: -0.8%. Average order value did not change.","Probability to beat control: 46.7%, about a coin flip.","Desktop conversion rose 5.1% and mobile fell 2.2%, but neither split is reliable on its own."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/free-socks-promotion/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-hand-printed-made-with-american-jobs-badge","url":"https://liftarchive.com/test/cc-hand-printed-made-with-american-jobs-badge/","markdown_url":"https://liftarchive.com/test/cc-hand-printed-made-with-american-jobs-badge/index.md","title":"'Hand-Printed & Made in USA' badge: -2.4% conversion, mixed result","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Bestseller badges & product labels"],"element_slugs":["trust-badges","badges-labels"],"change":"'Hand-Printed & Made in USA' badge","control":"The product page made no claim about how or where the products were made.","variant":"A short \"Hand-Printed & Made in USA\" message with a small icon was added near the top of product pages. It sat in the same spot on desktop and mobile, away from the images, size options and add-to-cart button.","summary":"Adding a \"Hand-Printed & Made in USA\" badge near the top of product pages lowered conversion rate by 2.4% but raised revenue per visitor by 5.5%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The two numbers point in opposite directions and neither is significant, so the result is inconclusive.","result":{"headline":"-2.4% conversion, mixed result","metrics":["Conversion rate: -2.4%, a negative but unreliable signal. The original had a 60.7% probability of performing better.","Revenue per visitor: +5.5%, helped by a 6.3% rise in average order value. On mobile, revenue per visitor rose 8.7%.","Add-to-cart rate: -4.2%, another small negative.","Bounce rate: -29.2% and click-through rate: +21.9%. People engaged more, but that did not turn into more buyers.","Inconclusive overall: sales metrics moved in opposite directions and none reached significance."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/hand-printed-made-with-american-jobs-badge/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-header-and-navigation-redesigned","url":"https://liftarchive.com/test/cc-header-and-navigation-redesigned/","markdown_url":"https://liftarchive.com/test/cc-header-and-navigation-redesigned/index.md","title":"Single-row header with image mega-menu: -22.5% conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Single-row header with image mega-menu","control":"A multi-row header with collection links shown directly in the navigation.","variant":"A single-row header with a \"Collections\" item that opened an image-led mega-menu holding every collection link. Secondary links such as Reviews, About and Wholesale were grouped in one submenu, and \"Customize\" stayed as its own link.","summary":"Redesigning the header into a single row, with all collection links moved into one \"Collections\" mega-menu, cut conversion rate by 22.5% and orders by 22.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The original had a 99.5% probability of performing better, so the store kept its old navigation.","result":{"headline":"-22.5% conversion","metrics":["Conversion rate: -22.5%, a clear loss. The original had a 99.5% probability of performing better.","Orders: -22.7%.","Revenue per visitor: -12.3%. A 13.2% rise in average order value softened the drop.","Mobile drove the loss: conversion fell 26.2% across 10,957 mobile visitors.","The test caught the problem in about a week, before the redesign went live for everyone."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/header-and-navigation-redesigned/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-hiding-collection-links","url":"https://liftarchive.com/test/cc-hiding-collection-links/","markdown_url":"https://liftarchive.com/test/cc-hiding-collection-links/index.md","title":"Hiding other collection links on collection pages: +2.4% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Hiding other collection links on collection pages","control":"Collection pages showed links to the store's other collections alongside the products.","variant":"The links to other collections were hidden, so shoppers saw only the products in the collection they had chosen.","summary":"Hiding links to other collections on collection pages showed a 2.4% higher conversion rate and 5.6% more revenue per visitor, but the result was not significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: the variant had a 70.5% probability of beating the original after 15 days.","result":{"headline":"+2.4% conversion","metrics":["Conversion rate: +2.4%, with a 70.5% probability of beating the original. Not significant.","Revenue per visitor: +5.6%, orders: +1.9%, and average order value: +3.2%.","Mobile gained most, with revenue per visitor up 9.4%.","Desktop revenue per visitor was flat at -0.1%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/hiding-collection-links/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-highlighting-aftcos-conservation-pledge","url":"https://liftarchive.com/test/cc-highlighting-aftcos-conservation-pledge/","markdown_url":"https://liftarchive.com/test/cc-highlighting-aftcos-conservation-pledge/index.md","title":"AFTCO conservation messaging site-wide: +0.7% conversion, flat","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Founder & brand story","Trust badges & security seals","Navigation & mega menus"],"element_slugs":["founder-story","trust-badges","menu"],"change":"AFTCO conservation messaging site-wide","control":"The site carried no messaging about the brand's conservation pledge.","variant":"Conservation messaging was added in four places: three icon blocks on the homepage, a badge with tooltip on product pages, trust icons at checkout, and a Conservation category in the navigation.","summary":"Adding conservation pledge messaging across the AFTCO site left conversion rate flat (+0.7%), while revenue per visitor rose 5.0% without reaching significance. Clean Commit ran this test for AFTCO, a fishing apparel brand, and published it in its A/B test library. Several changes shipped together on the homepage, product pages, checkout and navigation, so the result can't be credited to any one of them.","result":{"headline":"+0.7% conversion, flat","metrics":["Conversion rate: +0.7% across 92,383 visitors, so the messaging made no clear difference to how many people bought.","Revenue per visitor: +5.0%, the main metric, with a 79.1% probability of beating the original. Not significant.","Average order value: +4.2%, while orders fell 0.8%.","Desktop moved most, with average order value up 13.9% and bounce rate down 6.8%.","Inconclusive overall: no gain reached significance in 18 days."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/highlighting-aftcos-conservation-pledge/","source_name":"Clean Commit A/B test library","brand":"AFTCO"},{"slug":"cc-highlighting-hsafsa-eligibility-boosts-homepage-conversion-and-reve","url":"https://liftarchive.com/test/cc-highlighting-hsafsa-eligibility-boosts-homepage-conversion-and-reve/","markdown_url":"https://liftarchive.com/test/cc-highlighting-hsafsa-eligibility-boosts-homepage-conversion-and-reve/index.md","title":"HSA/FSA eligibility in the homepage hero: +12.1% conversions, unproven","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Pricing, discounts & savings display","Announcement bars"],"element_slugs":["hero","pricing-discounts","announcement-bar"],"change":"HSA/FSA eligibility in the homepage hero","control":"The homepage hero said nothing about how customers could pay.","variant":"The hero added a message that products were eligible for HSA/FSA payment, and a promo banner repeated it. The change ran on desktop and mobile.","summary":"Telling homepage visitors they could pay with HSA/FSA funds lifted conversion rate by 12.1% and revenue per visitor by 15.4%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store selling health products and published it in its A/B test library. We count it as inconclusive: a promising signal, not a proven win.","result":{"headline":"+12.1% conversions, unproven","metrics":["Conversion rate: +12.1%, with a 90.1% probability of beating the original across 53,861 visitors. That is below the usual bar for significance, so treat it as inconclusive.","Revenue per visitor: +15.4%, and orders: +10.7%.","Add-to-cart rate: +6.9%, and average order value: +3.6%.","Desktop conversion rose 35.1%, but only 2,213 desktop visitors saw the test, so that figure is shaky."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/highlighting-hsafsa-eligibility-boosts-homepage-conversion-and-revenue/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-hockey-landing-page-redesigned","url":"https://liftarchive.com/test/cc-hockey-landing-page-redesigned/","markdown_url":"https://liftarchive.com/test/cc-hockey-landing-page-redesigned/index.md","title":"Hockey page rebuilt on another sport's layout: -38.5% conversions","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Hero & above-the-fold section","Social proof, authority & press"],"element_slugs":["layout-design","hero","social-proof"],"change":"Hockey page rebuilt on another sport's layout","control":"The original hockey landing page.","variant":"A rebuilt page with a new hero, an early product explainer, athlete photos and video near the top, early social proof such as quotes and press logos, a collapsible FAQ and a reviews module.","summary":"Rebuilding a hockey landing page to copy the structure of a better-performing page for another sport cut conversion rate by 38.5% and revenue per visitor by 42.7%. Clean Commit ran this test for an anonymized Shopify store selling sports equipment and published it in its A/B test library. Several changes shipped together, so no single element can be blamed for the drop.","result":{"headline":"-38.5% conversions","metrics":["Conversion rate: -38.5%, a negative result. The original had an 86.9% probability of performing better over 29 days.","Revenue per visitor: -42.7%, and orders: -38.5%.","Add-to-cart rate: -21.4%, so shoppers dropped off well before checkout.","Average order value: -6.9%."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/hockey-landing-page-redesigned/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-category-slider-with-lifestyle-images","url":"https://liftarchive.com/test/cc-homepage-category-slider-with-lifestyle-images/","markdown_url":"https://liftarchive.com/test/cc-homepage-category-slider-with-lifestyle-images/index.md","title":"Lifestyle category slider on the homepage: +2.3% clicks, sales flat","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Lifestyle category slider on the homepage","control":"The homepage had no category tiles under the hero.","variant":"A horizontal slider of large lifestyle tiles for the main categories, such as men's, women's and kids, sat under the hero. Each tile had a category name and a \"Shop\" button, with a hover effect on desktop.","summary":"Adding a slider of large lifestyle category tiles under the homepage hero raised click-through rate by 2.3%, but conversion rate moved -1.2%, so sales showed no clear change. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. Revenue per visitor rose 11.0%, but that came mostly from desktop and may be noise.","result":{"headline":"+2.3% clicks, sales flat","metrics":["Click-through rate: +2.3%, with a 99.9% probability of beating the original. This was the metric the test targeted.","Conversion rate: -1.2%, flat. The extra clicks did not turn into more orders.","Revenue per visitor: +11.0% on a 10.4% rise in average order value, mostly from desktop and possibly noise.","Bounce rate: -12.2%. Add-to-cart rate: -0.2%, flat."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-category-slider-with-lifestyle-images/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-hero-benefits","url":"https://liftarchive.com/test/cc-homepage-hero-benefits/","markdown_url":"https://liftarchive.com/test/cc-homepage-hero-benefits/index.md","title":"Benefit statements in the homepage hero: +7.7% conversions, unproven","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy","USP bars & benefit icons"],"element_slugs":["hero","headlines-copy","usp-bar"],"change":"Benefit statements in the homepage hero","control":"The homepage hero used generic icons and utility messages about shipping and returns.","variant":"The hero gave short benefit statements on what the product is and the problem it solves, with one main call to action. Shipping, returns and payment messages moved into a new section near the product cards.","summary":"Replacing generic homepage hero icons with short benefit statements lifted conversion rate by 7.7%, but the variant had only a 58.7% probability of beating the original. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: it is a very early signal, and mobile revenue per visitor fell.","result":{"headline":"+7.7% conversions, unproven","metrics":["Conversion rate: +7.7%, but only a 58.7% probability of beating the original, which is close to a coin flip.","Revenue per visitor: +3.4%, and orders: +6.3%.","Add-to-cart rate: -7.0%, a negative result. Mobile revenue per visitor also fell 6.7%.","Desktop looked stronger, with conversion rate up 17.0% on 1,934 desktop visitors. Click-through rose 8.3% and bounce rate fell 4.0%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-hero-benefits/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-hero-replaced-with-a-sales-carousel","url":"https://liftarchive.com/test/cc-homepage-hero-replaced-with-a-sales-carousel/","markdown_url":"https://liftarchive.com/test/cc-homepage-hero-replaced-with-a-sales-carousel/index.md","title":"Sales carousel replaced a trust-focused hero: -46.2% conversions","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Pricing, discounts & savings display"],"element_slugs":["hero","pricing-discounts"],"change":"Sales carousel replaced a trust-focused hero","control":"A homepage hero focused on building trust in the store.","variant":"A carousel banner in the hero that promoted current sales and the store's highest-value products.","summary":"Swapping a trust-focused homepage hero for a carousel promoting sales and high-value products cut conversion rate by 46.2% and revenue per visitor by 87.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The sample was small, at 1,082 visitors over 26 days, so the exact size of the drop is uncertain.","result":{"headline":"-46.2% conversions","metrics":["Conversion rate: -46.2%, a negative result. The original had a 97.1% probability of performing better.","Revenue per visitor: -87.6%, and orders: -48.0%.","Average order value: -76.9%, so the carousel did not even push buyers toward the pricier products it featured.","The test ran on 1,082 visitors over 26 days, so these figures could swing a lot with more traffic."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-hero-replaced-with-a-sales-carousel/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-product-cards-with-swatches-improve-engagement-and-convers","url":"https://liftarchive.com/test/cc-homepage-product-cards-with-swatches-improve-engagement-and-convers/","markdown_url":"https://liftarchive.com/test/cc-homepage-product-cards-with-swatches-improve-engagement-and-convers/index.md","title":"Decluttered desktop homepage for Codeword Hats: mixed, inconclusive","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Decluttered desktop homepage for Codeword Hats","control":"The original desktop homepage for Codeword Hats.","variant":"A decluttered desktop homepage with streamlined navigation and stronger visual calls to action, focused on product discovery. The page title points to product cards with color swatches.","summary":"Streamlining the desktop homepage for Codeword Hats raised click-through rate by 6.0%, but the primary conversion metric moved -0.6%, so the result is inconclusive. Clean Commit ran this test for the hat brand and published it in its A/B test library. The page also reports desktop orders up 23.4% and conversion up 13.3%, figures that conflict with the primary metric.","result":{"headline":"mixed, inconclusive","metrics":["Primary metric, conversion rate: -0.6%, flat. This is why we count the test as inconclusive.","Click-through rate: +6.0%, and bounce rate: -11.8%.","Desktop orders: +23.4%, and desktop conversion rate: +13.3%. These conflict with the flat primary figure, so read them with care."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-product-cards-with-swatches-improve-engagement-and-conversions/","source_name":"Clean Commit A/B test library","brand":"Code Word (Codeword Hats)"},{"slug":"cc-homepage-recommendations-layout-redesign","url":"https://liftarchive.com/test/cc-homepage-recommendations-layout-redesign/","markdown_url":"https://liftarchive.com/test/cc-homepage-recommendations-layout-redesign/index.md","title":"Homepage products in one scrollable row: +3.4% conversions, unproven","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Homepage products in one scrollable row","control":"Homepage recommendations shown in a grid, with the View All link at the end.","variant":"Recommendations shown in one horizontally scrollable row, with the View All link at the top under the New Arrivals heading.","summary":"Showing homepage product recommendations in a single scrollable row, with the View All link moved to the top, lifted conversion rate by 3.4% and revenue per visitor by 6.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: the result was not statistically significant, and the gain came from desktop while mobile stayed flat.","result":{"headline":"+3.4% conversions, unproven","metrics":["Conversion rate: +3.4%, not statistically significant, so treat it as inconclusive.","Revenue per visitor: +6.0%, and add-to-cart rate: +2.5%.","Click-through rate: +1.5%, with a 98.7% probability of beating the original. Bounce rate fell 7.0%.","Desktop conversion rose 12.8%, while mobile was flat at -0.2%."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-recommendations-layout-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-redesign-boosts-conversion-rates","url":"https://liftarchive.com/test/cc-homepage-redesign-boosts-conversion-rates/","markdown_url":"https://liftarchive.com/test/cc-homepage-redesign-boosts-conversion-rates/index.md","title":"Sitewide trust and design overhaul: +66.4% conversions, unproven","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Trust badges & security seals","Reviews & star ratings"],"element_slugs":["layout-design","trust-badges","reviews"],"change":"Sitewide trust and design overhaul","control":"The original store design, with a generic review widget.","variant":"A sitewide overhaul: logo colors applied, a hero saying clearly what the store sells, highlighted best sellers and categories, a trust bar and more prominent reviews. Collection grids showed three products per row on desktop and one on mobile, with larger images, cleaner cards and a moved discount popup.","summary":"A sitewide redesign focused on trust and clarity lifted conversion rate by 66.4% and orders by 64.7%, but average order value fell 33.3%, so revenue per visitor rose only 11.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Many changes shipped together and the test had low power, so we count it as inconclusive.","result":{"headline":"+66.4% conversions, unproven","metrics":["Conversion rate: +66.4%, with a 99.1% probability of beating the original. The test had low power and did not reach significance, so treat it as inconclusive.","Orders: +64.7%.","Average order value: -33.3%, a negative result.","Revenue per visitor: +11.0%, much smaller than the conversion gain because orders got smaller. Desktop conversion rose 109.0%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-redesign-boosts-conversion-rates/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-redesign-boosts-engagement-and-conversions","url":"https://liftarchive.com/test/cc-homepage-redesign-boosts-engagement-and-conversions/","markdown_url":"https://liftarchive.com/test/cc-homepage-redesign-boosts-engagement-and-conversions/index.md","title":"Homepage redesign with new hero and benefit tiles: +8.0% conversions","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Hero & above-the-fold section","USP bars & benefit icons"],"element_slugs":["layout-design","hero","usp-bar"],"change":"Homepage redesign with new hero and benefit tiles","control":"The store's original homepage layout, with its existing hero, collection sliders and benefit tiles lower on the page.","variant":"Several changes shipped together: side margins, a new hero text overlay with an auto-rotating image, restyled slider titles, gray backgrounds behind product images, a highlighted selling point under the hero and benefit tiles moved up.","summary":"A homepage redesign with a new hero, restyled collection sliders and benefit tiles moved higher showed an 8.0% lift in conversion rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: with 5,092 visitors, the variant had only a 76.8% probability of beating the original.","result":{"headline":"+8.0% conversions","metrics":["Conversion rate: +8.0%, with a 76.8% probability of beating the original. Not statistically significant.","Revenue per visitor: +8.6%, and orders: +9.1%, both directional only.","Bounce rate: -10.4%, and add-to-cart rate: +5.5%.","Mobile drove the gain, with conversion rate up 11.6%. On desktop, revenue per visitor fell 12.9% as order value dropped, a negative result."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-redesign-boosts-engagement-and-conversions/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-homepage-redesigned-around-product-clarity","url":"https://liftarchive.com/test/cc-homepage-redesigned-around-product-clarity/","markdown_url":"https://liftarchive.com/test/cc-homepage-redesigned-around-product-clarity/index.md","title":"Homepage rebuilt around product clarity: +11.0% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy","Benefit, problem, how-it-works & results sections"],"element_slugs":["hero","headlines-copy","how-it-works-results"],"change":"Homepage rebuilt around product clarity","control":"The original homepage, with a longer hero message and animations running on the page.","variant":"A bundle of changes: a shorter benefit-led hero headline beside a product image, a higher-contrast call to action, highlighted reviews, a swipeable 'How it works' carousel, compact product cards with category buttons and animations paused.","summary":"A homepage redesigned around a shorter benefit headline, a product image and highlighted reviews showed an 11.0% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: across 23,885 visitors the variant had only a 68.1% probability of beating the original, and click-through rate fell.","result":{"headline":"+11.0% conversion rate","metrics":["Conversion rate: +11.0%, with a 68.1% probability of beating the original. Far from significant.","Revenue per visitor: +21.4%, and average order value: +9.4%, both directional only.","Click-through rate: -15.5%, a negative result. This was the metric the hypothesis targeted.","Bounce rate: +6.1%, also negative, so fewer visitors moved past the homepage."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/homepage-redesigned-around-product-clarity/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-implementing-a-sticky-navbar","url":"https://liftarchive.com/test/cc-implementing-a-sticky-navbar/","markdown_url":"https://liftarchive.com/test/cc-implementing-a-sticky-navbar/index.md","title":"Sticky desktop navigation bar: +15.3% conversion rate, not significant","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Sticky desktop navigation bar","control":"A desktop navigation bar that scrolled out of view as visitors moved down the page.","variant":"The desktop navigation bar stayed fixed at the top while scrolling, with the logo, menu, search and cart still working.","summary":"Fixing the desktop navigation bar to the top of the screen showed a 15.3% rise in conversion rate and 14.0% more orders. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: click-through rate, the metric the test targeted, rose only 0.5%, with a 69.5% probability of beating the original.","result":{"headline":"+15.3% conversion rate, not significant","metrics":["Conversion rate: +15.3%, and orders: +14.0%, across 19,934 desktop visitors. Directional, not significant.","Click-through rate: +0.5%, with a 69.5% probability of beating the original. This was the primary metric, and it barely moved.","Average order value: -5.0%, a negative result.","Revenue per visitor: +9.6%, smaller than the conversion lift because of the order value drop."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/implementing-a-sticky-navbar/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-implementing-returns-policy-advertising","url":"https://liftarchive.com/test/cc-implementing-returns-policy-advertising/","markdown_url":"https://liftarchive.com/test/cc-implementing-returns-policy-advertising/index.md","title":"Prominent returns policy on product pages: -3.6% add-to-cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Prominent returns policy on product pages","control":"A product page where the returns information was present but low-key.","variant":"The returns and exchange policy was given more prominence, stressing how easy it is to swap items that don't fit.","summary":"Giving the returns and exchange policy more prominence on product pages lowered add-to-cart rate by 3.6%. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. After 12 days and 23,060 visitors, the original had a 90.5% probability of performing better.","result":{"headline":"-3.6% add-to-cart","metrics":["Add-to-cart rate: -3.6%, a negative result. The original had a 90.5% probability of being better.","Mobile add-to-cart fell 5.8%, compared with 0.8% on desktop.","Click-through rate: +0.6%, and bounce rate: -0.6%, both close to flat."]},"direction":"lost","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/implementing-returns-policy-advertising/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-improved-mobile-conversion-rate","url":"https://liftarchive.com/test/cc-improved-mobile-conversion-rate/","markdown_url":"https://liftarchive.com/test/cc-improved-mobile-conversion-rate/index.md","title":"Visual collection links in the mobile menu: +3.4% conversion rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Visual collection links in the mobile menu","control":"A text-heavy mobile menu that was hard to scan at a glance.","variant":"A mobile menu that showed the store's collections visually, so categories were easier to spot and open.","summary":"Redesigning a text-heavy mobile menu to show collections visually showed a 3.4% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: across 59,431 visitors over 22 days, the new menu had an 80.9% probability of beating the original.","result":{"headline":"+3.4% conversion rate","metrics":["Conversion rate: +3.4%, with an 80.9% probability of beating the original. Not statistically significant.","Revenue per visitor: +3.4%, in step with conversion rate.","Orders: +1.8%.","Nearly all visitors were on mobile, so the result speaks to mobile shoppers only."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/improved-mobile-conversion-rate/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-input-first-mobile-customizer","url":"https://liftarchive.com/test/cc-input-first-mobile-customizer/","markdown_url":"https://liftarchive.com/test/cc-input-first-mobile-customizer/index.md","title":"Text input first in a mobile hat customizer: +2.8% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Text input first in a mobile hat customizer","control":"A mobile customizer where the text input came later in the flow, after other options.","variant":"The text input came first, with placeholder examples showing shoppers what to type. This combined two patterns from earlier customizer tests.","summary":"Moving the text input to the start of a mobile product customizer, with placeholder examples kept, showed a 2.8% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library. We count it as inconclusive: across 21,984 visitors, the variant had only a 67.5% probability of beating the original.","result":{"headline":"+2.8% conversion rate","metrics":["Conversion rate: +2.8%, with a 67.5% probability of beating the original. Not significant.","Add-to-cart rate: -0.6%, flat. This was the metric the hypothesis targeted.","Revenue per visitor: +12.0%, but this leans on a small desktop sample.","On mobile, conversion rate rose 4.5% and bounce rate fell 9.1%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/input-first-mobile-customizer/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-inspiration-gallery-on-custom-pdp","url":"https://liftarchive.com/test/cc-inspiration-gallery-on-custom-pdp/","markdown_url":"https://liftarchive.com/test/cc-inspiration-gallery-on-custom-pdp/index.md","title":"Gallery of finished custom hats on product pages: +6.3% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["product-images","how-it-works-results"],"change":"Gallery of finished custom hats on product pages","control":"A custom hat product page with the customizer but no examples of finished designs.","variant":"A gallery of 4 to 6 professional photos of past custom hats, placed below the customizer or before the reviews.","summary":"Adding a gallery of 4 to 6 professional photos of past custom hats to customizable product pages showed a 6.3% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library. We count it as inconclusive: after 43 days the variant had an 85.4% probability of beating the original, short of significance.","result":{"headline":"+6.3% conversions","metrics":["Conversion rate: +6.3%, with an 85.4% probability of beating the original. Not significant.","Orders: +6.0%, and revenue per visitor: +8.3%.","Bounce rate: -16.7%, and add-to-cart rate: +4.1%.","On mobile, revenue per visitor fell 3.2% as order value dropped 8.4%, a negative result."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/inspiration-gallery-on-custom-pdp/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-larger-product-images-in-a-grid-layout","url":"https://liftarchive.com/test/cc-larger-product-images-in-a-grid-layout/","markdown_url":"https://liftarchive.com/test/cc-larger-product-images-in-a-grid-layout/index.md","title":"Larger product images in a desktop grid: +11.9% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Larger product images in a desktop grid","control":"A desktop product page with a smaller image gallery.","variant":"Larger product images laid out as a grid on desktop product pages.","summary":"Showing larger product images in a grid on desktop product pages produced an 11.9% rise in conversion rate and 14.5% more orders. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: with 2,552 desktop visitors over 16 days, the variant had a 70.7% probability of winning and only 13% statistical power.","result":{"headline":"+11.9% conversion rate","metrics":["Conversion rate: +11.9%, with a 70.7% probability of beating the original. Not significant.","Orders: +14.5%, and revenue per visitor: +8.8%.","Add-to-cart rate: -6.6%, a negative result.","Average order value: -2.8%, slightly negative."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/larger-product-images-in-a-grid-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-lifestyle-images-replaced-model-shots","url":"https://liftarchive.com/test/cc-lifestyle-images-replaced-model-shots/","markdown_url":"https://liftarchive.com/test/cc-lifestyle-images-replaced-model-shots/index.md","title":"Lifestyle photos instead of model shots: -7.2% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Lifestyle photos instead of model shots","control":"Product galleries showed photos of the clothes worn by models, plus flat-lay shots of each color.","variant":"On three products, the model photos were swapped for lifestyle images. The flat-lay color shots and the gallery layout stayed the same.","summary":"Replacing model photos with lifestyle images on three product pages cut conversion rate by 7.2% and add-to-cart rate by 9.0%. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. The drop did not reach significance, but the original had an 84.9% probability of doing better.","result":{"headline":"-7.2% conversion rate","metrics":["Conversion rate: -7.2%, a negative result. The original had an 84.9% probability of being better.","Add-to-cart rate: -9.0%, so fewer shoppers took the first step toward buying.","Revenue per visitor: -6.1%, and orders fell 4.9%.","Desktop was hit hardest, with conversion rate down 13.3% and add-to-cart down 14.6%."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/lifestyle-images-replaced-model-shots/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-lighter-background-on-collection-pages","url":"https://liftarchive.com/test/cc-lighter-background-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cc-lighter-background-on-collection-pages/index.md","title":"Lighter background on collection pages: -15.1% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Lighter background on collection pages","control":"Collection pages used the store's original background color behind the product grid.","variant":"The background was made lighter to give the product images more contrast.","summary":"Lightening the collection page background cut revenue per visitor by 15.1% and conversion rate by 3.2%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Clicks to products, the metric the test aimed at, barely moved.","result":{"headline":"-15.1% revenue per visitor","metrics":["Click-through rate: -0.7%, close to flat. The extra contrast did not bring more product clicks.","Conversion rate: -3.2%, a negative result.","Revenue per visitor: -15.1%, driven by a 12.3% drop in average order value.","Mobile took most of the loss, with revenue per visitor down 19.4%. Desktop was near flat at -0.7%.","Add-to-cart rate: -5.4%. None of the moves reached significance, but every sales metric fell together."]},"direction":"lost","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/lighter-background-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-low-stock-announcement-bar-added-to-product-pages","url":"https://liftarchive.com/test/cc-low-stock-announcement-bar-added-to-product-pages/","markdown_url":"https://liftarchive.com/test/cc-low-stock-announcement-bar-added-to-product-pages/index.md","title":"Low-stock announcement bar on product pages: -17.5% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Announcement bars"],"element_slugs":["scarcity","announcement-bar"],"change":"Low-stock announcement bar on product pages","control":"Product pages showed no message about stock levels.","variant":"A prominent announcement bar on product pages told shoppers stock was low. It was designed to stand out on mobile.","summary":"Adding an announcement bar that warned stock was running low cut conversion rate by 17.5% and orders by 18.5%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The original had a 93.8% probability of doing better after 6 days.","result":{"headline":"-17.5% conversion rate","metrics":["Conversion rate: -17.5%, a clear negative result. The original had a 93.8% probability of being better.","Orders: -18.5%.","Revenue per visitor: -11.3%, a smaller drop because average order value rose 7.4%.","Conversion rate fell on both mobile and desktop."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/low-stock-announcement-bar-added-to-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-made-in-the-usa-icon-above-product-title","url":"https://liftarchive.com/test/cc-made-in-the-usa-icon-above-product-title/","markdown_url":"https://liftarchive.com/test/cc-made-in-the-usa-icon-above-product-title/index.md","title":"'Made in the USA' above product title: +53% CR, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Bestseller badges & product labels"],"element_slugs":["trust-badges","badges-labels"],"change":"'Made in the USA' above product title","control":"The 'Made in the USA' callout sat lower on the product page.","variant":"A small flag icon and the 'Made in the USA' text were moved directly above the product title.","summary":"Moving a flag icon and 'Made in the USA' text to sit right above the product title lifted conversion rate by 53.0%, but we treat the result as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Only 1,408 visitors took part and the result did not reach significance, so the lift size is unreliable.","result":{"headline":"+53% CR, inconclusive","metrics":["Conversion rate: +53.0%, with a 97.0% signal probability, but not statistically significant. Inconclusive.","Revenue per visitor: +75.3%, and orders +50.0%, on a very small base.","Add-to-cart rate: +64.9% overall, yet it fell 14.7% on mobile, a mixed signal.","Bounce rate: -8.2%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/made-in-the-usa-icon-above-product-title/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mini-cart-redesign-with-highlighted-checkout-button-boosts-conversi","url":"https://liftarchive.com/test/cc-mini-cart-redesign-with-highlighted-checkout-button-boosts-conversi/","markdown_url":"https://liftarchive.com/test/cc-mini-cart-redesign-with-highlighted-checkout-button-boosts-conversi/index.md","title":"Mini cart v2 with bolder checkout button: +46.6% RPV, unproven","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"Mini cart v2 with bolder checkout button","control":"The store's first mini cart redesign, which had dropped an add-on promo widget and had a sticky bar that could cover the checkout button.","variant":"A restyled, more prominent checkout button, no chat button, the add-on promo widget restored, and the scroll overlap fixed.","summary":"A second mini cart redesign with a more prominent checkout button lifted revenue per visitor by 46.6% and conversion rate by 26.7%, but we treat it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Mobile conversion rose while desktop conversion fell 20.9%, and several changes shipped together, so no single change gets the credit.","result":{"headline":"+46.6% RPV, unproven","metrics":["Revenue per visitor: +46.6%, the target metric, with a 98.8% probability of beating the control. The agency still called it a signal, not proof.","Conversion rate: +26.7%, but significance could not be computed. Inconclusive.","Mobile conversion rate: +45.5%.","Desktop conversion rate: -20.9%, a negative result that pulls against the headline.","Orders +21.0%, average order value +16.9%, add-to-cart rate +11.3%."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mini-cart-redesign-with-highlighted-checkout-button-boosts-conversions-and-revenue/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mini-cart-redesigned-to-reduce-clutter","url":"https://liftarchive.com/test/cc-mini-cart-redesigned-to-reduce-clutter/","markdown_url":"https://liftarchive.com/test/cc-mini-cart-redesigned-to-reduce-clutter/index.md","title":"Decluttered mobile-first mini cart: +7.5% conversion rate, unproven","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells"],"element_slugs":["cart-drawer","upsells"],"change":"Decluttered mobile-first mini cart","control":"The mini cart had a large header, a big free-shipping area and a promo banner.","variant":"A smaller header and shipping area, cross-sells moved and spaced out, the promo banner hidden, and subtotal, shipping and checkout kept in view.","summary":"Rebuilding the mini cart mobile-first with less clutter lifted conversion rate by 7.5% and revenue per visitor by 9.9%, but we treat it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Across 35,480 visitors the result did not reach significance, and several layout changes shipped together.","result":{"headline":"+7.5% conversion rate, unproven","metrics":["Conversion rate: +7.5%, with an 86.2% probability of beating the original. Not significant, so inconclusive.","Revenue per visitor: +9.9%, and average order value +1.4%.","Desktop conversion rose 14.1% and mobile 4.7%. Mobile revenue per visitor rose 12.0%.","Add-to-cart rate: -2.0%, a small negative, possibly because cross-sells got less prominent."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mini-cart-redesigned-to-reduce-clutter/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-minicart-redesigned-around-the-checkout-button","url":"https://liftarchive.com/test/cc-minicart-redesigned-around-the-checkout-button/","markdown_url":"https://liftarchive.com/test/cc-minicart-redesigned-around-the-checkout-button/index.md","title":"Checkout-first minicart without recommendations: -9.9% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"Checkout-first minicart without recommendations","control":"The minicart showed the cart items, a product recommendations widget and a chat widget alongside the checkout button.","variant":"A high-contrast checkout button with a lock icon moved to the most prominent spot. The recommendations and chat widgets were removed and spacing was adjusted.","summary":"Redesigning the minicart around a high-contrast checkout button, while removing recommendations and chat, cut conversion rate by 9.9% and revenue per visitor by 18.2%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so the loss can't be pinned on one of them.","result":{"headline":"-9.9% conversion","metrics":["Conversion rate: -9.9%, a negative result. The original had a 77.6% probability of being better.","Revenue per visitor: -18.2%, and orders -8.8%.","Average order value: -13.2%, which may reflect the missing recommendations.","Click-through rate: +8.5%. More shoppers left the minicart for the next step, but fewer completed an order."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/minicart-redesigned-around-the-checkout-button/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mobile-bottom-sticky-add-to-cart-button","url":"https://liftarchive.com/test/cc-mobile-bottom-sticky-add-to-cart-button/","markdown_url":"https://liftarchive.com/test/cc-mobile-bottom-sticky-add-to-cart-button/index.md","title":"Mobile sticky add-to-cart: +6.8% adds, -7.7% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Mobile sticky add-to-cart","control":"On mobile, the add-to-cart button sat in its fixed section of the product page.","variant":"The add-to-cart button stayed fixed at the bottom of the mobile screen as shoppers scrolled.","summary":"Pinning the add-to-cart button to the bottom of the mobile screen raised add-to-cart rate by 6.8% but lowered conversion rate by 7.7%, an inconclusive result. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. On the target metric, the variant had only a 50.6% probability of beating the original.","result":{"headline":"+6.8% adds, -7.7% conversion rate","metrics":["Add-to-cart rate: +6.8%, the target metric, but only a 50.6% probability of beating the original. Inconclusive.","Conversion rate: -7.7%, a negative but not significant result.","Revenue per visitor: -22.1%, as average order value fell 15.5%.","Orders: -6.1%."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mobile-bottom-sticky-add-to-cart-button/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mobile-checkout-optimization","url":"https://liftarchive.com/test/cc-mobile-checkout-optimization/","markdown_url":"https://liftarchive.com/test/cc-mobile-checkout-optimization/index.md","title":"Mobile checkout overhaul: orders doubled (+100%)","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow","Themes, page builders & page speed"],"element_slugs":["checkout-flow","theme-speed"],"change":"Mobile checkout overhaul","control":"The store's original mobile browsing and checkout flow. The agency's data suggests it produced close to zero mobile conversions.","variant":"Faster mobile pages, better touch targets and product navigation, fewer checkout form fields, and a simpler payment step, all shipped as one bundle.","summary":"Reworking the mobile shopping and checkout flow doubled orders (+100%), even though the variant got 12.2% fewer visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, and the agency believes the original mobile checkout was close to broken, so read this as a fix rather than a typical uplift.","result":{"headline":"orders doubled (+100%)","metrics":["Orders: +100%. Orders doubled in the variant.","Visitors: -12.2%. The variant saw fewer visitors, which the agency thinks reflects a change in how traffic was split during the test.","Conversion rate: the agency reports a lift too large to put a number on, which points to a control that was barely converting.","No significance figure or sample size was shared."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mobile-checkout-optimization/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mobile-experience-optimization","url":"https://liftarchive.com/test/cc-mobile-experience-optimization/","markdown_url":"https://liftarchive.com/test/cc-mobile-experience-optimization/index.md","title":"Redesigned mobile mini-cart button: +4.7% conversion, not significant","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"Redesigned mobile mini-cart button","control":"The mobile mini-cart showed the store's original main call-to-action button.","variant":"The main button in the mobile mini-cart got a new design. The test ran on mobile visitors only.","summary":"Redesigning the main button in the mobile mini-cart lifted conversion rate 4.7%, but with only 1,215 visitors the result is not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency calls it a positive signal; we count it as inconclusive.","result":{"headline":"+4.7% conversion, not significant","metrics":["Conversion rate: +4.7%, with a 76.9% probability of beating the original. Inconclusive: not statistically significant.","Orders: +5.9%.","Revenue per visitor: +4.6%.","Average order value: -0.1%, essentially flat, so any gain came from more orders rather than bigger ones."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mobile-experience-optimization/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cc-mobile-menu-redesign","url":"https://liftarchive.com/test/cc-mobile-menu-redesign/","markdown_url":"https://liftarchive.com/test/cc-mobile-menu-redesign/index.md","title":"Visual mobile menu: +10.3% conversion, not significant","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Visual mobile menu","control":"A text-based mobile menu listing the store's categories.","variant":"A rebuilt mobile menu that shows product collections visually, so shoppers can spot the right one faster.","summary":"Rebuilding the mobile menu to show product collections visually lifted conversion rate 10.3% and revenue per visitor 10.7% over 26 days, but the result did not reach statistical significance. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency calls it a positive signal; we count it as inconclusive.","result":{"headline":"+10.3% conversion, not significant","metrics":["Conversion rate: +10.3%, with an 84.0% probability of beating the original. Inconclusive: not statistically significant.","Revenue per visitor: +10.7%.","Orders: +25.5%.","Add-to-cart rate: +4.1%, and bounce rate fell 5.4%, so shoppers went deeper into the store."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mobile-menu-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-mobile-navigation-with-tiles","url":"https://liftarchive.com/test/cleancommit-mobile-navigation-with-tiles/","markdown_url":"https://liftarchive.com/test/cleancommit-mobile-navigation-with-tiles/index.md","title":"Reverting to the old mobile menu: -5.7% conversion, -21.1% RPV","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Reverting to the old mobile menu","control":"The current mobile menu, rebuilt after a winning desktop navigation test, with login and account links.","variant":"The mobile menu went back to its earlier layout and order, focused on categories, with login and account buttons removed.","summary":"Reverting the mobile menu to an earlier category-focused layout, without login and account buttons, cut conversion rate 5.7% and revenue per visitor 21.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The evidence was moderate rather than conclusive, but it was enough to keep the old layout from shipping.","result":{"headline":"-5.7% conversion, -21.1% RPV","metrics":["Conversion rate: -5.7%. Negative, but not statistically significant: the original had a 66.3% probability of performing better.","Revenue per visitor: -21.1%, driven by a 16.3% drop in average order value.","Orders: -7.0%, and add-to-cart rate fell 2.6%.","Click-through rate: +0.5%, so shoppers used the menu about as often but spent less."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/mobile-navigation-with-tiles/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-modern-image-carousel-controls-to-enhance-usability","url":"https://liftarchive.com/test/cleancommit-modern-image-carousel-controls-to-enhance-usability/","markdown_url":"https://liftarchive.com/test/cleancommit-modern-image-carousel-controls-to-enhance-usability/index.md","title":"Modern product image carousel: +4.5% add-to-cart, sales flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Modern product image carousel","control":"The product page used the store's original image carousel and controls.","variant":"The image area was taller, the carousel used minimal arrows and dot indicators, and shoppers could swipe between images.","summary":"A taller product image area with minimal arrows, dot indicators and swipe support lifted add-to-cart rate 4.5%, but conversion rate rose only 1.1% and revenue per visitor fell 1.1%. Clean Commit ran this test across 84,028 visitors for an anonymized Shopify store and published it in its A/B test library. The extra adds didn't turn into more sales, so we count it as inconclusive.","result":{"headline":"+4.5% add-to-cart, sales flat","metrics":["Add-to-cart rate: +4.5%, with a 99.1% probability of beating the original. This was the target metric and a clear lift.","Conversion rate: +1.1%, within normal variation. Flat.","Revenue per visitor: -1.1%, with orders up only 1.0% and average order value down 2.6%.","Devices split: desktop conversion rate rose 5.2%, while mobile average order value fell 4.5%."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/modern-image-carousel-controls-to-enhance-usability/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-more-category-tiles-added-to-the-homepage","url":"https://liftarchive.com/test/cleancommit-more-category-tiles-added-to-the-homepage/","markdown_url":"https://liftarchive.com/test/cleancommit-more-category-tiles-added-to-the-homepage/index.md","title":"More category tiles on the homepage: no clear change (+1.4%)","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Collection banners & headers","Layout, fonts & visual design"],"element_slugs":["collection-banner","layout-design"],"change":"More category tiles on the homepage","control":"The homepage showed a smaller set of category tiles.","variant":"The homepage showed more visual category tiles, each linking straight into a collection.","summary":"Adding more visual category tiles to the homepage made no clear difference: conversion rate rose 1.4% and revenue per visitor 2.1%, both within normal variation. Clean Commit ran this test across 40,336 visitors for an anonymized Shopify store and published it in its A/B test library. Add-to-cart rate fell 5.4%, so more ways into collections didn't create more interest in products.","result":{"headline":"no clear change (+1.4%)","metrics":["Conversion rate: +1.4%, within normal variation. Flat.","Revenue per visitor: +2.1%, also within normal variation.","Add-to-cart rate: -5.4%, a negative sign.","Engagement: click-through rate rose 0.5% and bounce rate fell 2.9%, so behaviour barely changed."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/more-category-tiles-added-to-the-homepage/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-moving-free-shipping-message-below-add-to-cart","url":"https://liftarchive.com/test/cleancommit-moving-free-shipping-message-below-add-to-cart/","markdown_url":"https://liftarchive.com/test/cleancommit-moving-free-shipping-message-below-add-to-cart/index.md","title":"Free shipping note below add to cart: no clear change (-0.2%)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Free shipping note below add to cart","control":"The product page had no shipping note directly under the add-to-cart button.","variant":"A short free shipping threshold message sat right below add to cart, styled to match nearby text. The 'In stock, ready to ship' note moved as well.","summary":"Placing a short free shipping threshold note directly below the add-to-cart button made no clear difference: conversion rate moved -0.2% across 76,500 visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. With 99% statistical power, the test was big enough to find a meaningful effect, and it didn't.","result":{"headline":"no clear change (-0.2%)","metrics":["Conversion rate: -0.2%. Flat: no clear difference.","Revenue per visitor: +3.7%, on a 3.9% higher average order value, but within normal variation.","Add-to-cart rate: +1.1%, and orders +0.2%.","Devices split: desktop conversion rate +4.7%, mobile -1.6%, neither clear."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/moving-free-shipping-message-below-add-to-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-navigation-bar-redesigned","url":"https://liftarchive.com/test/cleancommit-navigation-bar-redesigned/","markdown_url":"https://liftarchive.com/test/cleancommit-navigation-bar-redesigned/index.md","title":"Compact navigation bar redesign: no clear change (-0.3%)","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Compact navigation bar redesign","control":"The store's original navigation bar.","variant":"A more compact navigation bar that takes less vertical space, with clearer category groups and cart, search and account kept close at hand. It looked the same on desktop and mobile.","summary":"A more compact navigation bar with clearer category grouping made no clear difference overall: conversion rate moved -0.3% across 31,434 visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Desktop leaned strongly positive, but a mobile dip cancelled it out.","result":{"headline":"no clear change (-0.3%)","metrics":["Conversion rate: -0.3% overall, within normal variation. Flat.","Revenue per visitor: +4.9%, on a 5.3% higher average order value, with orders down 2.0%.","Desktop: conversion rate +23.9% and revenue per visitor +49.6% on 7,288 visitors. Promising, but a small segment.","Mobile: conversion rate -4.7%, which cancelled out the desktop gain."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/navigation-bar-redesigned/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-new-filters-added-to-collection-pages","url":"https://liftarchive.com/test/cleancommit-new-filters-added-to-collection-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-new-filters-added-to-collection-pages/index.md","title":"More collection page filters: -1.0% conversion, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"More collection page filters","control":"The collection page used the store's original filters.","variant":"The filters were rebuilt to be more usable and responsive, with more options. Price range, customer rating, product category and availability were among the filters proposed.","summary":"Reworking the collection page filters and adding more filter options changed conversion rate by -1.0%, which is within normal variation. Clean Commit ran this test for an anonymized Shopify store and rated it inconclusive. Revenue per visitor rose 8.9%, but that was not the metric the test was judged on.","result":{"headline":"-1.0% conversion, inconclusive","metrics":["Conversion rate: -1.0% (primary metric). Inconclusive, with a 42.1% probability that the variant beats the original.","Revenue per visitor: +8.9%, driven by higher order value. A secondary metric, so treat it as a lead, not a result.","Average order value: +9.9%, while orders fell 2.0%.","Devices split: desktop conversion rate rose 9.7% and mobile fell 5.1%. Neither segment is a proven result."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/new-filters-added-to-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-new-pdp-layout","url":"https://liftarchive.com/test/cleancommit-new-pdp-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-new-pdp-layout/index.md","title":"Cross-sells moved up on product page: +1.4% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Upsells & cross-sells"],"element_slugs":["layout-design","upsells"],"change":"Cross-sells moved up on product page","control":"The product page showed 'You Might Also Like' further down, below a long benefits section.","variant":"'You Might Also Like' sat directly below the core product info. The benefits section was shortened and shown as a compact grid.","summary":"Moving the 'You Might Also Like' section up and condensing the benefits into a grid lifted conversion rate by 1.4%, a result labelled inconclusive. Clean Commit ran this test on an anonymized Shopify store's product page. Revenue per visitor rose 3.8%, but add-to-cart rate fell 4.4%.","result":{"headline":"+1.4% conversion, inconclusive","metrics":["Conversion rate: +1.4% (primary metric). Labelled inconclusive.","Revenue per visitor: +3.8%, and average order value: +3.1%. Small, unproven gains.","Click-through rate: +3.6%, suggesting more shoppers clicked on the recommended products.","Add-to-cart rate: -4.4%. A negative signal worth watching."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/new-pdp-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-optimized-mobile-layout","url":"https://liftarchive.com/test/cleancommit-optimized-mobile-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-optimized-mobile-layout/index.md","title":"Reworked mobile product layout: +3.4% conversion, but ATC fell 6.7%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Reworked mobile product layout","control":"The store used its original mobile layout.","variant":"Grid spacing, image sizes and navigation placement were adjusted, and content was reordered to put products first. Touch targets and other tap areas were made larger.","summary":"A reworked mobile layout raised conversion rate by 3.4%, but bounce rate rose 6.8% and add-to-cart rate fell 6.7%, so the result is inconclusive. Clean Commit ran this test for an anonymized Shopify store. The agency treated the mixed engagement numbers as a reason for caution.","result":{"headline":"+3.4% conversion, but ATC fell 6.7%","metrics":["Conversion rate: +3.4%. Within the inconclusive range.","Click-through rate: -3.3%. This was listed as the test's goal metric, and it moved the wrong way.","Bounce rate: +6.8%. More visitors left without interacting.","Add-to-cart rate: -6.7%. A negative signal earlier in the funnel."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/optimized-mobile-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-optimized-product-page","url":"https://liftarchive.com/test/cleancommit-optimized-product-page/","markdown_url":"https://liftarchive.com/test/cleancommit-optimized-product-page/index.md","title":"Upsell and cross-sell modal on product page: +9.7% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Upsell and cross-sell modal on product page","control":"The product page had no upsell modal.","variant":"A modal suggested a higher-priced alternative to the chosen item and offered complementary products as add-ons.","summary":"Adding a modal that suggested a pricier alternative and add-on products showed a 9.7% rise in conversion rate, but there was no significance figure, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and labelled it a positive signal. Average order value, the goal metric, rose only 2.6%.","result":{"headline":"+9.7% conversion","metrics":["Conversion rate: +9.7%, and orders: +9.9%. Promising, but not shown to be significant.","Revenue per visitor: +12.6%, mostly from more orders rather than bigger ones.","Average order value: +2.6%. This was the goal metric, and it barely moved.","Nearly all 18,583 visitors were on desktop, so the result says little about mobile."]},"direction":"flat","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/optimized-product-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-optimizing-sleeve-pdp-bundle-placement-to-boost-conversion","url":"https://liftarchive.com/test/cleancommit-optimizing-sleeve-pdp-bundle-placement-to-boost-conversion/","markdown_url":"https://liftarchive.com/test/cleancommit-optimizing-sleeve-pdp-bundle-placement-to-boost-conversion/index.md","title":"Bundle banner moved next to add to cart: -45.5% RPV, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["bundles","pricing-discounts"],"change":"Bundle banner moved next to add to cart","control":"The product page showed a 'Buy 3 sleeves' bundle promo banner in its original spot and design.","variant":"The banner moved next to the add-to-cart button, got a new design, and became clickable to open a popup. These changes were tested together.","summary":"Moving a 'Buy 3 sleeves' bundle banner next to the add-to-cart button came with a 45.5% drop in revenue per visitor, though clicks rose 7.0%. Clean Commit ran this test on an anonymized Shopify store's product page and labelled it a positive signal. Because the label and the numbers conflict and no sample or significance was shared, we treat it as inconclusive.","result":{"headline":"-45.5% RPV, inconclusive","metrics":["Revenue per visitor: -45.5% (goal metric). A large drop, not a win.","Conversion rate: -22.5%, add-to-cart rate: -29.8%, and average order value: -27.3%. All moved the wrong way.","Clicks: +7.0% and click-through rate: +2.8%. More shoppers interacted with the banner.","The agency still labelled it a positive signal, so we count it as inconclusive rather than a clear loss."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/optimizing-sleeve-pdp-bundle-placement-to-boost-conversion-and-revenue/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-payment-options-added-to-the-mini-cart","url":"https://liftarchive.com/test/cleancommit-payment-options-added-to-the-mini-cart/","markdown_url":"https://liftarchive.com/test/cleancommit-payment-options-added-to-the-mini-cart/index.md","title":"Payment options shown in the mini cart: +1.7% conversion, inconclusive","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Payment icons, express checkout & BNPL","Cart drawers & slide carts"],"element_slugs":["payment-icons","cart-drawer"],"change":"Payment options shown in the mini cart","control":"The mini cart showed no information about payment methods.","variant":"The mini cart listed the store's accepted payment gateways and highlighted partial-payment options. The product page stayed the same.","summary":"Listing accepted payment methods and partial-payment options in the mini cart raised conversion rate by 1.7%, which is too small to call. Clean Commit ran this test for an anonymized Shopify store over 19 days. The variant had a 63.8% probability of beating the original.","result":{"headline":"+1.7% conversion, inconclusive","metrics":["Conversion rate: +1.7% (primary metric), with a 63.8% probability to beat the original. Inconclusive.","Revenue per visitor: +1.3%. Within normal variation.","Average order value: -0.5%. Flat.","Desktop leaned positive at +3.8% conversion, while mobile was flat at -0.2%. Neither is a clear result."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/payment-options-added-to-the-mini-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-personalized-homepage-for-new-vs-returning-visitors","url":"https://liftarchive.com/test/cleancommit-personalized-homepage-for-new-vs-returning-visitors/","markdown_url":"https://liftarchive.com/test/cleancommit-personalized-homepage-for-new-vs-returning-visitors/index.md","title":"Homepage tailored to new vs returning visitors: +241% CR, unproven","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Headlines, product titles & copy"],"element_slugs":["layout-design","headlines-copy"],"change":"Homepage tailored to new vs returning visitors","control":"All visitors saw the same homepage.","variant":"New visitors saw an educational layout with more trust-building content. Returning visitors saw a sales-focused layout with product offers and clear calls to action.","summary":"Showing new visitors an educational homepage and returning visitors a sales-focused one came with a 241.1% rise in conversion rate, but the test did not reach significance. Clean Commit ran this test for an anonymized Shopify store and labelled it a positive signal. Overlapping tests and holiday promotions interfered, so we count it as inconclusive.","result":{"headline":"+241% CR, unproven","metrics":["Conversion rate: +241.1%. Very large, but not statistically significant.","Add-to-cart rate: +83.7%, and average order value: +106.0%.","Revenue per visitor: +602.8% (goal metric). Numbers this large usually point to noise or outside interference.","The agency reported that new visitors spent more time on the page, but gave no figure."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/personalized-homepage-for-new-vs-returning-visitors/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-personalized-homepage-layout-for-returning-visitors","url":"https://liftarchive.com/test/cleancommit-personalized-homepage-layout-for-returning-visitors/","markdown_url":"https://liftarchive.com/test/cleancommit-personalized-homepage-layout-for-returning-visitors/index.md","title":"Offers and shorter path for returning visitors: +39.3% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Pricing, discounts & savings display"],"element_slugs":["layout-design","pricing-discounts"],"change":"Offers and shorter path for returning visitors","control":"Returning visitors saw the standard homepage.","variant":"Returning visitors saw highlighted product offers and a shorter path to purchase.","summary":"Showing returning visitors highlighted offers and a shorter path to buy on the homepage came with a 39.3% rise in conversion rate, though the result was not significant. Clean Commit ran this test for an anonymized Shopify store and labelled it a positive signal. The same page also reports a 29.9% lift, so we treat the result as inconclusive.","result":{"headline":"+39.3% conversion","metrics":["Conversion rate: +39.3% in the headline, but +29.9% in the results breakdown. The figures conflict and neither was significant.","Revenue per visitor: +44.3%, and revenue: +31.84%.","Add-to-cart rate: +22.0%, click-through rate: +15.1%, and average order value: +5.5%.","All metrics moved in the same direction, which is encouraging but not proof."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/personalized-homepage-layout-for-returning-visitors/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-personalized-pdp-layout-for-new-visitors","url":"https://liftarchive.com/test/cleancommit-personalized-pdp-layout-for-new-visitors/","markdown_url":"https://liftarchive.com/test/cleancommit-personalized-pdp-layout-for-new-visitors/index.md","title":"Product pages tailored to new vs returning visitors: +2.4% CR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Benefit, problem, how-it-works & results sections"],"element_slugs":["layout-design","how-it-works-results"],"change":"Product pages tailored to new vs returning visitors","control":"Every visitor saw the same product page, whether it was their first visit or not.","variant":"New visitors saw a page built around benefits, how the product works and social proof. Returning visitors saw a condensed page with stronger calls to action and fewer distractions.","summary":"Giving new visitors an educational product page and returning visitors a shorter, sales-focused one lifted conversion rate 2.4% and revenue per visitor 2.1% across 37,726 visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: the variant had only a 70.5% probability of beating the original, and add-to-cart rate fell 7.4%.","result":{"headline":"+2.4% CR","metrics":["Conversion rate: +2.4%. Not significant, with a 70.5% probability of beating the original, so treat it as a weak signal.","Revenue per visitor: +2.1%, in line with the small conversion lift.","Add-to-cart rate: -7.4%. Negative: more engagement did not mean more items added to cart.","Desktop did most of the work: conversion rate +7.8% and revenue per visitor +12.5%, against +1.3% conversion on mobile.","Click-through rate rose 17.2% and bounce rate fell 13.3%, so visitors did engage more with the tailored pages."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/personalized-pdp-layout-for-new-visitors/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-personalized-pdp-layout-for-returning-visitors","url":"https://liftarchive.com/test/cleancommit-personalized-pdp-layout-for-returning-visitors/","markdown_url":"https://liftarchive.com/test/cleancommit-personalized-pdp-layout-for-returning-visitors/index.md","title":"Personalized PDPs for new and returning visitors: +1.0% CR, flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Personalized PDPs for new and returning visitors","control":"Every visitor saw the same product page.","variant":"New visitors saw a page focused on benefits, how it works and social proof. Returning visitors saw a condensed page with stronger calls to action and fewer distractions.","summary":"Tailoring product pages by visitor type, with an educational page for new visitors and a condensed one for returning visitors, moved conversion rate just 1.0%, and orders were flat. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. With 2,581 visitors over 33 days, the result is inconclusive.","result":{"headline":"+1.0% CR, flat","metrics":["Conversion rate: +1.0%, and orders were flat (0.0%). No clear difference.","Add-to-cart rate: -10.7%. Negative: the tailored pages did not create more purchase intent.","Revenue per visitor: -5.0%. Negative, though within what a small sample can produce by chance.","Bounce rate fell 12.2% and click-through rate rose 8.2%, but both are within normal variation for this sample."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/personalized-pdp-layout-for-returning-visitors/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-card-redesign","url":"https://liftarchive.com/test/cleancommit-product-card-redesign/","markdown_url":"https://liftarchive.com/test/cleancommit-product-card-redesign/index.md","title":"Cleaner product cards with a color selector: +1.5% CR, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Variant, size & option selectors"],"element_slugs":["product-cards","variant-selector"],"change":"Cleaner product cards with a color selector","control":"The store's original product cards on the collection page.","variant":"Product cards were reworked to be easier to scan, made consistent across the grid, and given a color selector.","summary":"Cleaner, more consistent product cards with a color selector on the collection page lifted conversion rate 1.5% and revenue per visitor 9.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: the variant had a 58.7% probability of beating the original, and mobile conversion fell.","result":{"headline":"+1.5% CR, inconclusive","metrics":["Conversion rate: +1.5%, with a 58.7% probability of beating the original. No clear difference.","Revenue per visitor: +9.3%, mostly from higher average order value (+9.0%), but within normal variation.","Desktop looked strong: conversion rate +14.3% and revenue per visitor +44.6%.","Mobile conversion rate: -2.6%. Negative, so the new cards may not suit small screens.","Add-to-cart rate rose 4.7% and click-through rate 2.2%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-card-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-image-carousel-redesigned","url":"https://liftarchive.com/test/cleancommit-product-image-carousel-redesigned/","markdown_url":"https://liftarchive.com/test/cleancommit-product-image-carousel-redesigned/index.md","title":"Taller mobile product images with swipe: +4.7% CR, ATC flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Taller mobile product images with swipe","control":"The store's original product image carousel on mobile.","variant":"The image area was made taller, the controls were swapped for minimal arrows and dot indicators, and swiping between images was added.","summary":"A taller mobile product image area with minimal arrows, dots and swipe support lifted conversion rate 4.7% and orders 4.6% across 69,560 mobile visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: none of the moves were significant, and add-to-cart rate, the metric the test targeted, was flat.","result":{"headline":"+4.7% CR, ATC flat","metrics":["Add-to-cart rate (the target): -0.5%, with a 45.1% probability of beating the original. Flat.","Conversion rate: +4.7%, and orders +4.6%. A positive signal, but not significant.","Revenue per visitor: +3.2%, smaller than the conversion lift because average order value dipped 1.4%."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-image-carousel-redesigned/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-image-grid-layout-on-desktop-pdps","url":"https://liftarchive.com/test/cleancommit-product-image-grid-layout-on-desktop-pdps/","markdown_url":"https://liftarchive.com/test/cleancommit-product-image-grid-layout-on-desktop-pdps/index.md","title":"Desktop image grid instead of carousel: +16.7% CR, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Desktop image grid instead of carousel","control":"Desktop product pages showed photos in an image carousel.","variant":"Desktop pages showed every photo at once in a scrolling grid, from lifestyle and flat lay to detail shots, with the product details sticky on the right and click-to-zoom. Mobile was unchanged.","summary":"Replacing the desktop product image carousel with a static grid of every photo, plus sticky product details, lifted conversion rate 16.7% and revenue per visitor 22.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: over 25 days nothing reached significance, and add-to-cart, the target metric, rose only 3.0%.","result":{"headline":"+16.7% CR, not significant","metrics":["Add-to-cart rate (the target): +3.0%, with a 62.3% probability of beating the carousel. Not significant.","Conversion rate: +16.7% and orders +19.6%. A positive signal, not proof.","Revenue per visitor: +22.1%, with average order value up 1.2%.","Click-through rate dipped 3.4%, which matters less than the purchase metrics."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-image-grid-layout-on-desktop-pdps/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-aov-focused-redesign","url":"https://liftarchive.com/test/cleancommit-product-page-aov-focused-redesign/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-aov-focused-redesign/index.md","title":"Same-category recommendations on PDPs: -9.9% CR, +19.7% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Same-category recommendations on PDPs","control":"Product pages with no product recommendations.","variant":"A recommendations block showing other products from the same category as the one being viewed.","summary":"Adding a block of other products from the same category to product pages cut conversion rate 9.9% while average order value rose 19.7% and revenue per visitor 7.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: no probability was computed, and the revenue gain looks driven by a few large desktop orders.","result":{"headline":"-9.9% CR, +19.7% AOV","metrics":["Average order value (the target): +19.7%, but mostly from desktop, where a few large orders likely drove it.","Conversion rate: -9.9% and orders -10.1%. Negative: fewer shoppers bought.","Revenue per visitor: +7.9% overall, so the net effect on sales is unclear.","Mobile, with 7,391 of the 9,093 visitors: conversion rate -5.1% and revenue per visitor -4.7%. Negative."]},"direction":"flat","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-aov-focused-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-layout-and-benefits-section-updated","url":"https://liftarchive.com/test/cleancommit-product-page-layout-and-benefits-section-updated/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-layout-and-benefits-section-updated/index.md","title":"Mobile PDP with benefits moved above reviews: +17.8% add-to-cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Add-to-cart & CTA buttons","Headlines, product titles & copy"],"element_slugs":["layout-design","cta-button","headlines-copy"],"change":"Mobile PDP with benefits moved above reviews","control":"The original mobile product page, with the benefits section placed below reviews.","variant":"Sizing and spacing at the top were tightened, the add-to-cart button was updated, and the benefits section was rewritten with new images and moved above reviews.","summary":"Tightening the top of the mobile product page, updating the add-to-cart button and moving a rewritten benefits section above reviews lifted add-to-cart rate 17.8%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The result was significant across 16,456 mobile visitors, but several changes shipped together, so no single one gets the credit.","result":{"headline":"+17.8% add-to-cart","metrics":["Add-to-cart rate: +17.8%, statistically significant, with a probability to beat the original that rounded to 100%.","Bounce rate fell 4.1% and click-through rate rose 2.3%, so more shoppers stayed engaged.","Orders and revenue were not tracked, so the effect on sales is unknown."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-layout-and-benefits-section-updated/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-layout-reworked","url":"https://liftarchive.com/test/cleancommit-product-page-layout-reworked/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-layout-reworked/index.md","title":"Product page rework with size finder and video: +8.1% CR, flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","UGC & product video"],"element_slugs":["layout-design","ugc-video"],"change":"Product page rework with size finder and video","control":"The store's original product page.","variant":"The 'Find your size' button was made more prominent, the intro description shortened, the accordion moved higher, and a lifestyle video of the product in use was added.","summary":"A product page rework, with a more prominent 'Find your size' button, a shorter intro, a higher accordion and a lifestyle video, lifted conversion rate 8.1% and revenue per visitor 11.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: with 7,289 visitors the variant had a 68.6% probability of winning, and mobile and desktop moved in opposite directions.","result":{"headline":"+8.1% CR, flat","metrics":["Conversion rate: +8.1%, with a 68.6% probability of beating the original and 20% statistical power. Not significant.","Revenue per visitor: +11.9%, with orders +7.1% and average order value +3.6%.","Mobile conversion rate +27.0%, but desktop -11.9%. Negative on desktop.","Add-to-cart rate: -4.7%. Negative, even as more visitors bought."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-layout-reworked/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-redesign-with-updated-fields-boosts-engagemen","url":"https://liftarchive.com/test/cleancommit-product-page-redesign-with-updated-fields-boosts-engagemen/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-redesign-with-updated-fields-boosts-engagemen/index.md","title":"Compact product page top: +0.5% conversion, result inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Variant, size & option selectors"],"element_slugs":["reviews","variant-selector"],"change":"Compact product page top","control":"The original top section of the product page, with the existing review rating and input field styles.","variant":"A more compact top section, so the add-to-cart button sits higher. The review rating and the input fields were restyled.","summary":"Making the top of the product page more compact, with restyled review stars and input fields, lifted conversion rate by only 0.5%, so the result is inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Revenue rose 12.55% and bounce rate fell 19.5%, but desktop improved while mobile got worse.","result":{"headline":"+0.5% conversion, result inconclusive","metrics":["Conversion rate: +0.5%. Too small to call, and Clean Commit labelled the test inconclusive.","Revenue: +12.55%, helped by an 11.1% rise in average order value. Not shown to be significant.","Bounce rate: -19.5%, so fewer visitors left straight away.","Click-through rate: +13.9%, a sign of more engagement with the page.","By device: desktop conversion improved, mobile conversion got worse."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-redesign-with-updated-fields-boosts-engagement-and-revenue/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-redesigned-with-testimonials-and-a-how-it-wor","url":"https://liftarchive.com/test/cleancommit-product-page-redesigned-with-testimonials-and-a-how-it-wor/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-redesigned-with-testimonials-and-a-how-it-wor/index.md","title":"Product page redesign with testimonials: -10.0% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Benefit, problem, how-it-works & results sections","Layout, fonts & visual design"],"element_slugs":["social-proof","how-it-works-results","layout-design"],"change":"Product page redesign with testimonials","control":"The original product page, with its existing top section and no testimonials or how-it-works section.","variant":"The top was simplified around the gallery, title, price, size selector and add-to-cart button, with two or three short testimonials above the fold. A visual how-it-works section was added below the main product content.","summary":"A bundled product page redesign, with a simpler top section, short testimonials above the fold and a how-it-works explainer, cut revenue per visitor by 10.0% and conversion rate by 9.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so the loss cannot be pinned on any one of them.","result":{"headline":"-10.0% revenue per visitor","metrics":["Revenue per visitor: -10.0%, the main metric. The original had an 84.5% probability of performing better.","Conversion rate: -9.0%, and orders fell 8.8%.","Add-to-cart rate: -5.6%, and average order value fell 2.2%.","By device: mobile drove the loss, with conversion down 11.5%. Desktop revenue per visitor rose 6.7%."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-redesigned-with-testimonials-and-a-how-it-works-section/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-page-redesigned","url":"https://liftarchive.com/test/cleancommit-product-page-redesigned/","markdown_url":"https://liftarchive.com/test/cleancommit-product-page-redesigned/index.md","title":"Product page redesign: -16.3% conversion rate, -12.2% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Product images & gallery"],"element_slugs":["layout-design","product-images"],"change":"Product page redesign","control":"The original product page, with its existing visuals and arrangement of product information and buttons.","variant":"A redesigned product page with updated visuals and a new layout for product information and key actions.","summary":"Redesigning the product page with new visuals and a reorganized layout cut conversion rate by 16.3% and revenue per visitor by 12.2%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Shoppers engaged more, with bounce rate down 23.5%, but fewer of them bought.","result":{"headline":"-16.3% conversion rate, -12.2% RPV","metrics":["Conversion rate: -16.3%. The original had an 84.3% probability of performing better.","Revenue per visitor: -12.2%, and orders fell 16.0%.","Add-to-cart rate: -9.9%.","Bounce rate: -23.5%. More people stayed, but that did not turn into sales."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-page-redesigned/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-product-pages-redesigned-with-new-copy","url":"https://liftarchive.com/test/cleancommit-product-pages-redesigned-with-new-copy/","markdown_url":"https://liftarchive.com/test/cleancommit-product-pages-redesigned-with-new-copy/index.md","title":"Product page redesign with new copy: -28.3% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Trust badges & security seals","Layout, fonts & visual design"],"element_slugs":["headlines-copy","trust-badges","layout-design"],"change":"Product page redesign with new copy","control":"Four product pages in their original design, with the existing copy and trust signals.","variant":"The same four pages with a refined layout, stronger trust signals and rewritten copy about value, features and outcomes.","summary":"Redesigning four product pages with a refined layout, stronger trust signals and rewritten copy cut conversion rate by 28.3% and revenue per visitor by 59.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The changes were bundled and the sample was very small, so the size of the drop is uncertain.","result":{"headline":"-28.3% conversion rate","metrics":["Conversion rate: -28.3%. The original had a 78.2% probability of performing better.","Revenue per visitor: -59.9%, a large drop on a small sample.","Orders: -30.8%.","Average order value: -44.1%. A few orders can swing this figure at low traffic."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/product-pages-redesigned-with-new-copy/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-promo-pop-up-delayed-by-60-seconds","url":"https://liftarchive.com/test/cleancommit-promo-pop-up-delayed-by-60-seconds/","markdown_url":"https://liftarchive.com/test/cleancommit-promo-pop-up-delayed-by-60-seconds/index.md","title":"Promo pop-up delayed by 60 seconds: +7.9% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Promo pop-up delayed by 60 seconds","control":"A promotional pop-up that appeared as soon as a visitor arrived on the page.","variant":"The same pop-up, shown only after a visitor had spent 60 seconds on the page.","summary":"Delaying a promo pop-up until shoppers had spent 60 seconds on the page lifted conversion rate by 7.9%, but the result was not significant, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Mobile improved while desktop got worse.","result":{"headline":"+7.9% conversion, inconclusive","metrics":["Conversion rate: +7.9%, with only a 66.6% probability of beating the original. Not significant.","Add-to-cart rate: +14.3%, and orders rose 10.2%.","Revenue per visitor: +4.8%, held back by a 4.8% fall in average order value.","By device: mobile conversion rose 15.0%, desktop conversion fell 10.1%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/promo-pop-up-delayed-by-60-seconds/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-quick-add-to-cart-icon-on-mobile-collection-cards","url":"https://liftarchive.com/test/cleancommit-quick-add-to-cart-icon-on-mobile-collection-cards/","markdown_url":"https://liftarchive.com/test/cleancommit-quick-add-to-cart-icon-on-mobile-collection-cards/index.md","title":"Quick-add icon on mobile collection cards: -4.9% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Quick-add icon on mobile collection cards","control":"Mobile collection page cards with no add-to-cart button, so shoppers opened the product page to buy.","variant":"Each mobile card got a floating bag icon that added the default variant in one tap. Products with several variants asked shoppers to pick a size first.","summary":"Adding a floating quick-add bag icon to mobile collection cards cut conversion rate by 4.9% and orders by 5.4%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Average order value rose 6.4%, which kept revenue per visitor about flat.","result":{"headline":"-4.9% conversion rate","metrics":["Conversion rate: -4.9%, and -7.7% on mobile, where the icon appeared.","Add-to-cart rate: -2.7%, the main metric. The original had a 75.4% probability of performing better.","Orders: -5.4%.","Average order value: +6.4%, so revenue per visitor stayed roughly flat at +1.2%."]},"direction":"lost","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/quick-add-to-cart-icon-on-mobile-collection-cards/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-recently-viewed-products-section","url":"https://liftarchive.com/test/cleancommit-recently-viewed-products-section/","markdown_url":"https://liftarchive.com/test/cleancommit-recently-viewed-products-section/index.md","title":"Recently viewed products section: +1.0% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Recently viewed products section","control":"Product pages with no recently viewed section.","variant":"Returning visitors saw a recently viewed section listing three to six products they had browsed before. Visitors with no browsing history did not see it.","summary":"Adding a recently viewed products section for returning visitors raised conversion rate by just 1.0%, too small to call, so the result is inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Shoppers browsed more, but add-to-cart rate did not move.","result":{"headline":"+1.0% conversion, inconclusive","metrics":["Conversion rate: +1.0%, with a 71.2% probability of beating the original. Within normal variation.","Revenue per visitor: +1.7%, also too small to call.","Click-through rate: +4.9%, and bounce rate fell 5.7%, so more visitors kept browsing.","Add-to-cart rate: -0.1%, flat. More browsing did not lead to more items in the cart."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/recently-viewed-products-section/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-customizer-boosts-engagement","url":"https://liftarchive.com/test/cleancommit-redesigned-customizer-boosts-engagement/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-customizer-boosts-engagement/index.md","title":"Redesigned product customizer: +6.8% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Layout, fonts & visual design"],"element_slugs":["variant-selector","layout-design"],"change":"Redesigned product customizer","control":"The original product customizer that shoppers used to personalize products.","variant":"A redesigned customizer with a more intuitive, streamlined interface and refreshed visuals.","summary":"Redesigning the customizer for personalized products to be simpler and cleaner lifted conversion rate by 6.8%, but the result was not significant, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. A 32.6% rise in revenue per visitor came mostly from a small desktop sample.","result":{"headline":"+6.8% conversion, inconclusive","metrics":["Conversion rate: +6.8%, with an 82.3% probability of beating the original. Not significant.","Add-to-cart rate: +6.7%, and orders rose 6.4%.","Revenue per visitor: +32.6%, and average order value +24.3%. Mostly from desktop, where 1,523 visitors make the figure unreliable.","Mobile: conversion rate up 3.0% across 11,583 visitors, a steadier but smaller gain."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-customizer-boosts-engagement/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-find-your-size-feature","url":"https://liftarchive.com/test/cleancommit-redesigned-find-your-size-feature/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-find-your-size-feature/index.md","title":"One-measurement size finder: +33.1% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"One-measurement size finder","control":"The product page had a 'Find Your Size' tool with long instructions for shoppers to read before getting a size.","variant":"A short size finder took one measurement in inches or centimeters, showed the matching size straight away and pre-selected it in the size picker above which it sat. The same finder was added to Buy Now sections across the site.","summary":"Swapping a long 'Find Your Size' tool for a single-measurement size finder raised conversion rate by 33.1% and revenue per visitor by 14.9%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive.","result":{"headline":"+33.1% conversion, not significant","metrics":["Conversion rate: +33.1%. Large, but not statistically significant.","Orders: +32.3%, in line with the conversion gain.","Revenue per visitor (the goal metric): +14.9%, with a 72.5% probability of beating the original. That is a weak signal.","Add-to-cart rate: +8.3%.","Average order value: -14.6%. This negative move ate much of the revenue gain."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-find-your-size-feature/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-football-landing-page","url":"https://liftarchive.com/test/cleancommit-redesigned-football-landing-page/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-football-landing-page/index.md","title":"Rebuilt football landing page: +19.1% conversion, not significant","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Social proof, authority & press","Sticky add-to-cart bars"],"element_slugs":["ad-match","social-proof","sticky-atc"],"change":"Rebuilt football landing page","control":"The original landing page that visitors from paid football ads landed on.","variant":"A rebuilt page that opened with the ad's message, then athlete photos, testimonials, short how-it-works sections, credibility points, reviews and an FAQ covering sizing and returns. Mobile visitors also got a sticky 'Shop Now' button.","summary":"A full rebuild of a paid-traffic football landing page raised conversion rate by 19.1% and revenue per visitor by 12.1%, but the result was not statistically significant. Clean Commit ran this test for an anonymized sports equipment store on Shopify and published it in its A/B test library. Many changes shipped together, so no single element can take the credit.","result":{"headline":"+19.1% conversion, not significant","metrics":["Conversion rate: +19.1%, with an 80.6% probability of beating the original. Not significant.","Revenue per visitor: +12.1%.","Click-through rate: +18.7%, and bounce rate fell 13.7%.","Orders: +9.7%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-football-landing-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-homepage-with-extra-educational-content","url":"https://liftarchive.com/test/cleancommit-redesigned-homepage-with-extra-educational-content/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-homepage-with-extra-educational-content/index.md","title":"Homepage personalized for new vs returning visitors: flat result","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Homepage personalized for new vs returning visitors","control":"Every visitor saw the same homepage.","variant":"New visitors saw a homepage that introduced the brand and explained its main benefits. Returning visitors saw product highlights, offers and direct calls to action.","summary":"Showing new visitors an educational homepage and returning visitors a sales-focused one changed conversion rate by just 0.5%, with revenue per visitor up 6.7% on weak odds. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Mobile and desktop moved in opposite directions, so we count it as inconclusive.","result":{"headline":"flat result","metrics":["Conversion rate: +0.5%. No clear difference.","Revenue per visitor (the goal metric): +6.7%, with only a 58.6% probability of beating the original.","Add-to-cart rate: +11.6% and click-through rate +16.7%. More browsing, not clearly more buying.","By device: conversion rate +17.7% on mobile but -24.4% on desktop. The two cancelled out."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-homepage-with-extra-educational-content/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-mini-cart-boosts-user-engagement-and-checkout-c","url":"https://liftarchive.com/test/cleancommit-redesigned-mini-cart-boosts-user-engagement-and-checkout-c/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-mini-cart-boosts-user-engagement-and-checkout-c/index.md","title":"Mini cart instead of cart page redirect: +3.6% conversion, flat","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Mini cart instead of cart page redirect","control":"Clicking add to cart took shoppers away from the product page to the full cart page.","variant":"Clicking add to cart opened a redesigned mini cart on the same page, with a clearer layout and a preview thumbnail for customized products.","summary":"Opening a redesigned mini cart after add to cart, instead of sending shoppers to the cart page, raised conversion rate by 3.6% and revenue per visitor by 2.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The result was not statistically significant, so we count it as inconclusive.","result":{"headline":"+3.6% conversion, flat","metrics":["Conversion rate: +3.6%, with a 70.3% probability of beating the original. Not significant.","Revenue per visitor: +2.7%.","Add-to-cart rate: +3.9% and orders +2.0%.","Mobile (22,572 visitors): conversion rate +3.1% and revenue per visitor +4.8%.","Desktop: average order value -11.0%, so revenue per visitor fell 5.6%. A negative result on that device."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-mini-cart-boosts-user-engagement-and-checkout-conversions/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-redesigned-product-cards-on-collection-pages","url":"https://liftarchive.com/test/cleancommit-redesigned-product-cards-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-redesigned-product-cards-on-collection-pages/index.md","title":"Cleaner collection product cards: +0.6% conversion, flat","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Bestseller badges & product labels"],"element_slugs":["product-cards","badges-labels"],"change":"Cleaner collection product cards","control":"Collection pages used the store's original product cards.","variant":"The cards were simplified, with redesigned badges and room for more of them, a hint that color options could be scrolled, and more space for price and price-change details.","summary":"Cleaner product cards on collection pages moved conversion rate by only 0.6%, and revenue per visitor stayed flat, across 49,799 visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Shoppers engaged more with the new cards, but sales did not change.","result":{"headline":"+0.6% conversion, flat","metrics":["Conversion rate: +0.6%. No clear difference.","Revenue per visitor: -0.2%. Flat.","Orders: +0.9%.","Bounce rate: -13.8% and click-through rate +5.5%. Better browsing, not more buying."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/redesigned-product-cards-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-refined-free-shipping-message-on-pdp","url":"https://liftarchive.com/test/cleancommit-refined-free-shipping-message-on-pdp/","markdown_url":"https://liftarchive.com/test/cleancommit-refined-free-shipping-message-on-pdp/index.md","title":"One price-aware free shipping message: +7.1% conversion, flat","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"One price-aware free shipping message","control":"Product pages showed two similar free shipping messages that overlapped each other.","variant":"Each product page showed one message based on its price. Items under the free shipping threshold showed the order total needed to qualify. Items at or above it said they ship free.","summary":"Replacing two overlapping free shipping messages with one price-aware message on product pages raised conversion rate by 7.1% and orders by 5.9%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive, though the signal leans positive.","result":{"headline":"+7.1% conversion, flat","metrics":["Conversion rate: +7.1%, with an 80.6% probability of beating the original. Not significant.","Orders: +5.9%.","Revenue per visitor: +2.6%, held back by a 3.4% dip in average order value.","Desktop conversion rate rose 28.8%, mobile 3.4%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/refined-free-shipping-message-on-pdp/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-replacing-recommended-product-in-the-buy-now-section","url":"https://liftarchive.com/test/cleancommit-replacing-recommended-product-in-the-buy-now-section/","markdown_url":"https://liftarchive.com/test/cleancommit-replacing-recommended-product-in-the-buy-now-section/index.md","title":"Swapping a featured homepage product: +5.6% conversion, early signal","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Swapping a featured homepage product","control":"The homepage Buy Now section showed the store's original set of product cards.","variant":"One card was swapped for a product the store wanted to push. Its image, name, price and Buy Now button matched the styling of the other cards.","summary":"Replacing one product card in the homepage Buy Now section with a product the store wanted to promote raised conversion rate by 5.6% and revenue per visitor by 8.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. It is an early signal: the test ran 11 days and had a 71.1% probability of beating the original.","result":{"headline":"+5.6% conversion, early signal","metrics":["Conversion rate: +5.6%, with a 71.1% probability of beating the original. Not significant.","Revenue per visitor: +8.0%.","Add-to-cart rate: +7.1% and orders +4.0%.","Click-through rate: -0.2%. Browsing barely changed."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/replacing-recommended-product-in-the-buy-now-section/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-repositioning-the-chat-pop-up-significantly-improves-conve","url":"https://liftarchive.com/test/cleancommit-repositioning-the-chat-pop-up-significantly-improves-conve/","markdown_url":"https://liftarchive.com/test/cleancommit-repositioning-the-chat-pop-up-significantly-improves-conve/index.md","title":"Moving chat pop-up off key buttons: +44.5% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Live chat & contact options","Popups & email capture"],"element_slugs":["live-chat-support","popups"],"change":"Moving chat pop-up off key buttons","control":"A chat pop-up sat on top of key buttons, including add to cart, the mini cart, checkout and navigation.","variant":"The chat moved away from those buttons, used a smaller icon on mobile, and stayed minimized by default or minimized itself after a short time. Another site pop-up was also turned off.","summary":"Moving a chat pop-up so it no longer covered add-to-cart, cart, checkout and menu buttons raised conversion rate by 44.5% and revenue per visitor by 55.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. A separate site pop-up was switched off at the same time, so the gain belongs to both changes together.","result":{"headline":"+44.5% conversion","metrics":["Conversion rate: +44.5%, with a 99.9% probability of beating the original.","Revenue per visitor: +55.9% and orders +43.9%.","Add-to-cart rate: +27.9%.","Mobile (28,513 of 30,122 visitors): conversion rate +34.3%.","Average order value: +6.0%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/repositioning-the-chat-pop-up-significantly-improves-conversion-rates-across-devices/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-restructured-product-page-accordion-layout","url":"https://liftarchive.com/test/cleancommit-restructured-product-page-accordion-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-restructured-product-page-accordion-layout/index.md","title":"Key details pulled out of the PDP accordion: +50% CR, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","FAQ sections"],"element_slugs":["layout-design","faq"],"change":"Key details pulled out of the PDP accordion","control":"The product page kept its key product details hidden inside a collapsed accordion. Shoppers had to open tabs to read them.","variant":"The key details moved into visible, easy-to-scan sections on the page. The accordion stayed for secondary content like full specifications, with larger headings, clearer labels and smoother transitions.","summary":"Pulling key product details out of a collapsed accordion and into visible sections lifted conversion rate 50.0% and revenue per visitor 35.6% on a Shopify store's product page. Clean Commit ran this test and published it in its A/B test library. We count it as inconclusive: the result was not statistically significant, and the biggest gains came from a small desktop sample.","result":{"headline":"+50% CR, not significant","metrics":["Revenue per visitor, the goal metric: +35.6%, with a 90.5% probability of beating the original. Promising, but not significant.","Conversion rate: +50.0%, and orders +51.7%. Large numbers, but the test reached only 7,157 visitors.","Average order value: -10.6%. More people bought, but each order was smaller.","Click-through rate: +23.0%.","Flag: the largest gains came from just 755 desktop visitors, so the headline lift is fragile."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/restructured-product-page-accordion-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-return-policy-added-to-product-pages","url":"https://liftarchive.com/test/cleancommit-return-policy-added-to-product-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-return-policy-added-to-product-pages/index.md","title":"Return policy added to product pages: -6.0% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Return policy added to product pages","control":"Product pages showed no return policy information near the buy area.","variant":"Every product page showed the return policy, placed near the add-to-cart button or in the product details area.","summary":"Adding the return policy to every product page, near the add-to-cart area, lowered conversion rate by 6.0% and revenue per visitor by 6.9%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The drop was not statistically significant, but it showed up on both mobile and desktop.","result":{"headline":"-6.0% conversion rate","metrics":["Conversion rate: -6.0%. The original had an 82.1% probability of performing better.","Revenue per visitor: -6.9%, and orders -3.8%.","Add-to-cart rate: +0.8%, roughly flat. The loss happened after shoppers added items.","By device, conversion fell 7.1% on mobile and 4.6% on desktop.","Flag: not statistically significant, so the true size of the drop is uncertain."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/return-policy-added-to-product-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sale-price-shown-smaller-than-the-original-price","url":"https://liftarchive.com/test/cleancommit-sale-price-shown-smaller-than-the-original-price/","markdown_url":"https://liftarchive.com/test/cleancommit-sale-price-shown-smaller-than-the-original-price/index.md","title":"Sale price set smaller than the original price: +3.0% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Sale price set smaller than the original price","control":"Product pages and product cards showed the sale price in normal or larger type next to the struck-through original.","variant":"The sale price appeared in a smaller font than the struck-through original, on both product pages and product cards.","summary":"Setting the sale price in smaller type than the struck-through original price lifted conversion rate 3.0% and revenue per visitor 7.3%. Clean Commit ran this 33-day test for an anonymized Shopify store and published it in its A/B test library. The signal is modest: the variant had only a 68.2% probability of beating the original.","result":{"headline":"+3.0% conversion","metrics":["Conversion rate: +3.0%, with a 68.2% probability of beating the original. That is a weak signal.","Revenue per visitor: +7.3%, helped by a 4.2% rise in average order value.","Orders: +1.6%.","Flag: add-to-cart rate fell 5.0%, so the styling did not bring more shoppers to the cart.","Desktop moved most, with revenue per visitor up 20.1% on 4,512 desktop visitors."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sale-price-shown-smaller-than-the-original-price/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sale-prices-shown-in-smaller-type","url":"https://liftarchive.com/test/cleancommit-sale-prices-shown-in-smaller-type/","markdown_url":"https://liftarchive.com/test/cleancommit-sale-prices-shown-in-smaller-type/index.md","title":"Smaller sale prices on product cards: +8.7% CR, not significant","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["pricing-discounts","product-cards"],"change":"Smaller sale prices on product cards","control":"Collection cards and product pages showed the sale price in standard type next to the struck-through original.","variant":"The sale price was restyled to appear smaller than the original price, on product cards in collections and on product pages.","summary":"Showing sale prices in smaller type than the struck-through original, on collection cards and product pages, lifted conversion rate 8.7% and revenue per visitor 10.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive because it did not reach statistical significance.","result":{"headline":"+8.7% CR, not significant","metrics":["Conversion rate: +8.7%, with a 90.2% probability of beating the original. Not significant across 27,383 visitors.","Revenue per visitor: +10.0%, and orders +8.1%.","Mobile drove the gain: conversion rate +9.9% and revenue per visitor +13.6% on mobile.","Flag: add-to-cart rate fell 7.2%. Fewer shoppers added items, but more of those who did went on to buy."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sale-prices-shown-in-smaller-type/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-scarcity-message-boosts-cart-conversion","url":"https://liftarchive.com/test/cleancommit-scarcity-message-boosts-cart-conversion/","markdown_url":"https://liftarchive.com/test/cleancommit-scarcity-message-boosts-cart-conversion/index.md","title":"'High demand' scarcity message in cart: +2.7% CR, not significant","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Low-stock & scarcity messaging","Sales, urgency & limited-time offers"],"element_slugs":["scarcity","urgency-offers"],"change":"'High demand' scarcity message in cart","control":"The cart showed the shopper's items with no urgency or scarcity message.","variant":"The cart added a message saying the products were in high demand and that items in the cart could not be reserved and might sell out.","summary":"A cart message saying the items were in high demand and could not be reserved lifted conversion rate 2.7% and orders 3.1%. Clean Commit ran this 18-day test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: even with 141,998 visitors, the result did not reach statistical significance.","result":{"headline":"+2.7% CR, not significant","metrics":["Conversion rate: +2.7%, with an 83.1% probability of beating the original. Not significant.","Revenue per visitor: +2.8%, and orders +3.1%.","Average order value: +0.1%, flat. The message changed whether people bought, not how much.","Mobile responded more, with conversion up 3.2% against 0.9% on desktop."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/scarcity-message-boosts-cart-conversion/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-science-backed-summary","url":"https://liftarchive.com/test/cleancommit-science-backed-summary/","markdown_url":"https://liftarchive.com/test/cleancommit-science-backed-summary/index.md","title":"Science summary section on the homepage: -12.4% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Benefit, problem, how-it-works & results sections","Trust badges & security seals"],"element_slugs":["how-it-works-results","trust-badges"],"change":"Science summary section on the homepage","control":"The homepage had no summary of the science behind the product. Visitors had to go to a separate science page.","variant":"A new section below the 'How does it work' block summarized the most important science findings, with cards paired with well-known medical institutes.","summary":"Adding a homepage section that summarized key science findings, paired with well-known medical institutes, lowered conversion rate by 12.4% and revenue per visitor by 12.8%. Clean Commit ran this 11-day test for an anonymized Shopify store and published it in its A/B test library. The drop was not statistically significant, but engagement gains did not turn into sales.","result":{"headline":"-12.4% conversion rate","metrics":["Conversion rate: -12.4%, and revenue per visitor -12.8%.","Add-to-cart rate: -10.4%.","Click-through rate rose 7.9% and bounce rate fell 5.0%. More engagement, but fewer purchases.","Desktop conversion fell 34.6%, but only 1,002 desktop visitors saw the test.","Flag: not statistically significant after 11 days."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/science-backed-summary/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-search-bar-added-above-product-images","url":"https://liftarchive.com/test/cleancommit-search-bar-added-above-product-images/","markdown_url":"https://liftarchive.com/test/cleancommit-search-bar-added-above-product-images/index.md","title":"Search bar added above product images: -4.2% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Search bar added above product images","control":"Product pages had no search bar above the product images.","variant":"A search bar sat directly above the product images, so shoppers could look for other or related products without leaving the page.","summary":"Placing a search bar directly above the product images on product pages lowered conversion rate by 4.2% and revenue per visitor by 6.2%. Clean Commit ran this 21-day test for an anonymized Shopify store and published it in its A/B test library. The result was not statistically significant, but every main metric fell.","result":{"headline":"-4.2% conversion rate","metrics":["Conversion rate: -4.2%. The original had a 76.9% probability of performing better.","Revenue per visitor: -6.2%, and orders -4.9%.","Average order value: -2.0%.","Almost all of the 40,182 visitors were on mobile, so this mainly reflects mobile shoppers.","Flag: not statistically significant."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/search-bar-added-above-product-images/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-search-made-more-prominent-and-guided","url":"https://liftarchive.com/test/cleancommit-search-made-more-prominent-and-guided/","markdown_url":"https://liftarchive.com/test/cleancommit-search-made-more-prominent-and-guided/index.md","title":"Prominent, guided search with suggestions: -12.0% conversion rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Prominent, guided search with suggestions","control":"The store used its original, standard search bar.","variant":"The search bar was highlighted and opened with search examples, product cards, suggested collections and a 'Customize Your Own' banner linking to that collection.","summary":"Making the search bar more prominent and opening it with examples, product previews and suggested collections lowered conversion rate by 12.0% and orders by 11.3%. Clean Commit ran this 22-day test for an anonymized Shopify store and published it in its A/B test library. The drop was not statistically significant, and a rise in order value kept revenue per visitor close to flat.","result":{"headline":"-12.0% conversion rate","metrics":["Conversion rate: -12.0%. The original had an 83.4% probability of performing better.","Orders: -11.3%.","Average order value: +11.5%, which kept revenue per visitor nearly flat at -1.6%.","Add-to-cart rate rose 3.8%, but the extra adds did not turn into orders.","Flag: not statistically significant after 22 days."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/search-made-more-prominent-and-guided/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-selling-fast-badge-added-to-product-cards","url":"https://liftarchive.com/test/cleancommit-selling-fast-badge-added-to-product-cards/","markdown_url":"https://liftarchive.com/test/cleancommit-selling-fast-badge-added-to-product-cards/index.md","title":"'Selling fast' badge on product cards: +5.9% conversion, unproven","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Low-stock & scarcity messaging"],"element_slugs":["badges-labels","scarcity"],"change":"'Selling fast' badge on product cards","control":"Collection pages showed standard product cards with no urgency badges.","variant":"A \"selling fast\" badge appeared on the cards of selected products. The store could switch the badge on per product, for example to push older stock or current bestsellers.","summary":"Adding a \"selling fast\" badge to selected product cards on collection pages lifted conversion rate 5.9%, but the result was not statistically significant, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Desktop looked strong, while mobile revenue per visitor slipped.","result":{"headline":"+5.9% conversion, unproven","metrics":["Conversion rate: +5.9%, with a 94.2% probability that the variant was better. Promising, but short of significance.","Revenue per visitor: +5.2% overall, and orders rose 5.8%. Average order value was flat at -0.6%.","Desktop: conversion rate +8.3% and revenue per visitor +15.1%.","Mobile: revenue per visitor fell 3.8% because average order value dropped 7.2%. A negative signal on the larger device group for most stores."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/selling-fast-badge-added-to-product-cards/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-selling-fast-badge-redesigned-for-mobile","url":"https://liftarchive.com/test/cleancommit-selling-fast-badge-redesigned-for-mobile/","markdown_url":"https://liftarchive.com/test/cleancommit-selling-fast-badge-redesigned-for-mobile/index.md","title":"Redesigned mobile 'selling fast' badge: -0.9% conversion, flat","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Low-stock & scarcity messaging"],"element_slugs":["badges-labels","scarcity"],"change":"Redesigned mobile 'selling fast' badge","control":"The store without the \"selling fast\" badge.","variant":"A \"selling fast\" badge sat on the product images of five selected products, with a new mobile design. The redesign followed an earlier version that had lowered mobile order value.","summary":"A redesigned mobile \"selling fast\" badge on five selected products changed conversion rate by -0.9%, a result too small to call either way. Clean Commit ran this follow-up test for an anonymized Shopify store and published it in its A/B test library. The redesign did lift mobile order value, the problem it was built to fix.","result":{"headline":"-0.9% conversion, flat","metrics":["Conversion rate: -0.9%. Inconclusive: the original had only a 66.8% probability of being better.","Revenue per visitor: +1.8%, also within normal variation.","Average order value: +2.7% overall and +3.8% on mobile, the metric the redesign targeted.","Orders: -1.4%, another small, inconclusive move."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/selling-fast-badge-redesigned-for-mobile/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-shipping-banner-with-info-modal","url":"https://liftarchive.com/test/cleancommit-shipping-banner-with-info-modal/","markdown_url":"https://liftarchive.com/test/cleancommit-shipping-banner-with-info-modal/index.md","title":"Shipping info banner with drawer: +4.7% conversion, not significant","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Shipping & delivery messaging"],"element_slugs":["announcement-bar","shipping-messaging"],"change":"Shipping info banner with drawer","control":"The site had no shipping info banner.","variant":"A banner at the top of the page on desktop and mobile opened a drawer when clicked. The drawer covered free shipping, shipping times, the returns policy and customer service contacts.","summary":"A shipping info banner at the top of every page, opening a drawer of shipping and returns details, lifted conversion rate 4.7%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive, with a strong positive lean on desktop.","result":{"headline":"+4.7% conversion, not significant","metrics":["Conversion rate: +4.7%, with a 90.2% probability that the variant was better. Not significant.","Revenue per visitor: +2.9%, and orders rose 2.2%.","Desktop: conversion rate +9.1% and revenue per visitor +10.5%.","Average order value: -0.5%, so any gain came from more orders, not bigger ones."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/shipping-banner-with-info-modal/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-shipping-info-banner-breaks-down-objections-around-shippin","url":"https://liftarchive.com/test/cleancommit-shipping-info-banner-breaks-down-objections-around-shippin/","markdown_url":"https://liftarchive.com/test/cleancommit-shipping-info-banner-breaks-down-objections-around-shippin/index.md","title":"Shipping info banner: +1.5% conversion but -7.8% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Shipping & delivery messaging"],"element_slugs":["announcement-bar","shipping-messaging"],"change":"Shipping info banner","control":"The site had no shipping info banner.","variant":"A banner at the top of the page opened a drawer when clicked or tapped. It covered free shipping, processing times, an eco-conscious message, the returns policy and customer service contacts.","summary":"A top-of-site shipping banner that opened a details drawer moved conversion rate only 1.5%, while revenue per visitor fell 7.8%, so the result is inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Add-to-cart rose, but order value dropped.","result":{"headline":"+1.5% conversion but -7.8% revenue per visitor","metrics":["Conversion rate: +1.5%, with a 61.2% probability that the variant was better. Within normal variation.","Add-to-cart rate: +5.9%, a sign that more shoppers were willing to start a purchase.","Revenue per visitor: -7.8%, driven by a 7.4% fall in average order value. A negative signal.","By device: conversion rose 5.1% on mobile but fell 5.0% on desktop. Orders fell 2.7% overall."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/shipping-info-banner-breaks-down-objections-around-shipping/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-shipping-info-banner-that-expand-announcement-bar-informat","url":"https://liftarchive.com/test/cleancommit-shipping-info-banner-that-expand-announcement-bar-informat/","markdown_url":"https://liftarchive.com/test/cleancommit-shipping-info-banner-that-expand-announcement-bar-informat/index.md","title":"Site-wide shipping info banner: +3.3% conversion, not significant","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Shipping & delivery messaging"],"element_slugs":["announcement-bar","shipping-messaging"],"change":"Site-wide shipping info banner","control":"The site had no shipping info banner.","variant":"A banner at the top of every page on mobile and desktop opened a panel when clicked. The panel showed the free shipping offer, shipping times, the returns policy and customer service contacts.","summary":"A site-wide shipping info banner that opened a details panel lifted conversion rate 3.3%, but the result was not statistically significant, so we count it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Mobile improved, while desktop revenue per visitor fell sharply.","result":{"headline":"+3.3% conversion, not significant","metrics":["Conversion rate: +3.3%, with a 75.8% probability that the variant was better. Not significant.","Add-to-cart rate: +5.0%, and orders rose 2.1%.","Mobile: conversion rate +5.5%.","Desktop: revenue per visitor fell 16.4%, so overall revenue per visitor barely moved (+0.9%). Average order value fell 2.5%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/shipping-info-banner-that-expand-announcement-bar-information/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-shop-by-category-moved-below-the-homepage-hero","url":"https://liftarchive.com/test/cleancommit-shop-by-category-moved-below-the-homepage-hero/","markdown_url":"https://liftarchive.com/test/cleancommit-shop-by-category-moved-below-the-homepage-hero/index.md","title":"Shop by Category moved under the homepage hero: -6.2% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Collection banners & headers","Layout, fonts & visual design"],"element_slugs":["collection-banner","layout-design"],"change":"Shop by Category moved under the homepage hero","control":"The Shop by Category section sat lower down the homepage.","variant":"The Shop by Category section moved up to sit directly beneath the hero, putting category links earlier on the page.","summary":"Moving the Shop by Category section up to sit directly under the homepage hero cut conversion rate 6.2% and revenue per visitor 7.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The drop was not significant, but it was enough to keep the change from shipping.","result":{"headline":"-6.2% conversion","metrics":["Conversion rate: -6.2%. Negative, but not statistically significant.","Revenue per visitor: -7.6%, and orders fell 6.4%.","Add-to-cart rate: -11.0%, the largest drop.","Click-through rate, the goal metric: flat at -0.1%. By device, mobile conversion fell 13.6% while desktop rose 8.8%."]},"direction":"lost","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/shop-by-category-moved-below-the-homepage-hero/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-checkout-process","url":"https://liftarchive.com/test/cleancommit-simplified-checkout-process/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-checkout-process/index.md","title":"Ship-date message on product pages: -6.9% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Ship-date message on product pages","control":"Product pages showed no information about when orders would ship.","variant":"A raised box with slightly rounded corners on every product page stated when orders were expected to ship. The message was the same for all products.","summary":"Adding a box to every product page saying when orders would ship cut conversion rate 6.9% and orders 6.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The drop was not significant, but the original was likely better, so the change did not ship.","result":{"headline":"-6.9% conversion","metrics":["Conversion rate: -6.9%. The original had a 91.6% probability of being better, but the result was not significant.","Orders: -6.1%, and revenue per visitor fell 5.2%.","Average order value: +1.8%, not enough to offset fewer orders.","Mobile took most of the hit: conversion fell 9.4% on mobile and 1.8% on desktop."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-checkout-process/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-mobile-layout","url":"https://liftarchive.com/test/cleancommit-simplified-mobile-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-mobile-layout/index.md","title":"Simplified mobile layout: +4.0% AOV but -4.2% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Simplified mobile layout","control":"The original mobile layout, with its secondary content blocks and full navigation.","variant":"Secondary content blocks were removed from key pages and fewer elements were shown. Navigation was condensed to the most popular product categories.","summary":"A stripped-back mobile layout raised average order value 4.0% but cut conversion rate 4.2% and pushed bounce rate up 14.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The engagement losses outweighed the order value gain, so the change did not ship.","result":{"headline":"+4.0% AOV but -4.2% conversion","metrics":["Average order value: +4.0%, the one positive move.","Conversion rate: -4.2%. A loss.","Bounce rate: +14.3%, a sign more visitors left without engaging.","Click-through rate: -3.8%, which suggests shoppers had trouble finding what they wanted."]},"direction":"lost","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-mobile-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-navigation-bar-improves-user-engagement","url":"https://liftarchive.com/test/cleancommit-simplified-navigation-bar-improves-user-engagement/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-navigation-bar-improves-user-engagement/index.md","title":"Simpler nav bar with bigger search: +3.8% conversion, inconclusive","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Filters, sorting & site search"],"element_slugs":["menu","filters-search"],"change":"Simpler nav bar with bigger search","control":"The original navigation bar, with a longer list of links and a less prominent search bar.","variant":"Fewer links, with similar items grouped under broader categories, and the search bar moved to a more visible spot.","summary":"Cutting the number of navigation links, grouping them into broader categories and making the search bar more prominent lifted conversion rate 3.8% for AFTCO, a fishing and outdoor apparel brand. Clean Commit ran the test and published it in its A/B test library. We treat it as inconclusive: the gain on the target metric sat inside the agency's own noise range.","result":{"headline":"+3.8% conversion, inconclusive","metrics":["Conversion rate: +3.8%. Positive, but inside the ±4% range Clean Commit treats as inconclusive.","Click-through rate: +4.3%, so slightly more visitors moved from the menu into the site.","Bounce rate: -8.6%, a sign of better first-visit engagement.","Add-to-cart rate: +1.0%, close to no change. Inconclusive overall."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-navigation-bar-improves-user-engagement/","source_name":"Clean Commit A/B test library","brand":"AFTCO"},{"slug":"cleancommit-simplified-product-descriptions-2","url":"https://liftarchive.com/test/cleancommit-simplified-product-descriptions-2/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-product-descriptions-2/index.md","title":"Benefit-led product descriptions: +1.4% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Benefit-led product descriptions","control":"Product descriptions focused on detailed specifications, with technical terms.","variant":"Shorter descriptions in plain language that led with the product's strongest benefits and attributes.","summary":"Rewriting spec-heavy product descriptions into shorter, benefit-led copy lifted conversion rate 1.4% and revenue per visitor 4.8%, but none of the gains were statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive.","result":{"headline":"+1.4% conversion, not significant","metrics":["Conversion rate: +1.4%. Not significant.","Average order value: +3.4%. Not significant.","Revenue per visitor: +4.8%, the largest move, but still not significant.","Orders: +0.5%, essentially flat. Inconclusive overall."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-product-descriptions-2/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-product-detail-page","url":"https://liftarchive.com/test/cleancommit-simplified-product-detail-page/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-product-detail-page/index.md","title":"Product info accordion and features carousel: +15.7% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["FAQ sections","Layout, fonts & visual design"],"element_slugs":["faq","layout-design"],"change":"Product info accordion and features carousel","control":"Product information shown openly on the page, with a features section laid out side by side.","variant":"Product information sat in an accordion with clear section labels, closed by default. The features became a swipeable carousel, each slide with a visual and short copy.","summary":"Moving all product information into a closed, labelled accordion and turning a side-by-side features section into a swipeable carousel lifted conversion rate 15.7% and revenue per visitor 19.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive because the 16-day run did not reach significance, even though the agency reported a strong signal.","result":{"headline":"+15.7% conversion","metrics":["Conversion rate: +15.7%, with a 99.5% probability of beating the original. The agency still says it did not reach significance.","Revenue per visitor: +19.7%, and orders: +12.5%.","Add-to-cart rate: +2.3% only, so most of the gain came after the add to cart.","Desktop conversion rate rose 29.7%, against 11.2% on mobile.","Bounce rate: -9.1%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-product-detail-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-product-page-layout","url":"https://liftarchive.com/test/cleancommit-simplified-product-page-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-product-page-layout/index.md","title":"Less cluttered product page layout: +4.4% AOV, -0.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Less cluttered product page layout","control":"The original product page layout.","variant":"A cleaner layout with product details reorganized for easier reading and secondary elements given less visual weight, keeping focus on the product and the buy button.","summary":"Decluttering the product page and playing down secondary elements lifted average order value 4.4%, but conversion rate fell 0.6% and revenue per visitor fell 1.5%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called the result inconclusive, and so do we.","result":{"headline":"+4.4% AOV, -0.6% conversion","metrics":["Average order value: +4.4%, the only clear positive move.","Conversion rate: -0.6%, effectively flat.","Revenue per visitor: -1.5%, a small negative.","Orders: -0.4%. Inconclusive overall."]},"direction":"flat","metric":"average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-product-page-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-product-page","url":"https://liftarchive.com/test/cleancommit-simplified-product-page/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-product-page/index.md","title":"Streamlined product page: +26.5% conversion, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Streamlined product page","control":"A content-dense product page showing a lot of information at once.","variant":"A simpler page focused on images, price, key features and the add-to-cart button, with secondary information moved lower down or into expandable sections.","summary":"Streamlining a content-heavy product page down to images, price, key features and add to cart lifted conversion rate 26.5% across devices. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called it a clear win, but we count it as inconclusive because no significance, sample size or confidence was given.","result":{"headline":"+26.5% conversion, not significant","metrics":["Conversion rate, all devices: +26.5%. No significance was reported.","Conversion rate, mobile: +54.7%, and desktop: +25.6%.","Add-to-cart rate: +3.7% on desktop but -13.8% on mobile, a negative signal.","Bounce rate rose 10.3% on desktop and 3.0% on mobile, another negative signal."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-product-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-simplified-science-content","url":"https://liftarchive.com/test/cleancommit-simplified-science-content/","markdown_url":"https://liftarchive.com/test/cleancommit-simplified-science-content/index.md","title":"Easier-to-read science page: +19.6% revenue per visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Benefit, problem, how-it-works & results sections"],"element_slugs":["layout-design","how-it-works-results"],"change":"Easier-to-read science page","control":"A science page explaining the product in long paragraphs.","variant":"The same content, reformatted into short paragraphs and bullet points with supporting visuals.","summary":"Breaking a science page's long paragraphs into short paragraphs, bullet points and visuals lifted revenue per visitor 19.6% and conversion rate 9.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The content stayed the same, only the formatting changed, and the evidence is a positive signal rather than proof.","result":{"headline":"+19.6% revenue per visitor","metrics":["Revenue per visitor: +19.6%, the target metric, with a 77.7% probability of beating the original.","Conversion rate: +9.0%, and orders: +15.0%.","Add-to-cart rate: +10.9%.","Bounce rate: -25.2%, so more visitors stayed on the page.","Desktop conversion rate fell 13.2%, a negative signal, though on only 710 visitors."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/simplified-science-content/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-single-column-product-grid","url":"https://liftarchive.com/test/cleancommit-single-column-product-grid/","markdown_url":"https://liftarchive.com/test/cleancommit-single-column-product-grid/index.md","title":"One product per row on mobile: +63.1% RPV, inconclusive","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"One product per row on mobile","control":"A mobile collection grid showing several product cards per row.","variant":"A single-column mobile grid with one larger product card per row.","summary":"Showing one product card per row on mobile collection pages, instead of several, lifted revenue per visitor 63.1%, driven by a 58.3% rise in average order value. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: no sample or probability was given, and orders fell.","result":{"headline":"+63.1% RPV, inconclusive","metrics":["Revenue per visitor: +63.1%, the target metric. No significance was reported.","Average order value: +58.3%, which drove most of the revenue gain.","Conversion rate: +3.0%, a small move.","Orders and visitors fell, a negative signal. The size of the drop was not shared."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/single-column-product-grid/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sitewide-button-color-update-from-yellow-to-green","url":"https://liftarchive.com/test/cleancommit-sitewide-button-color-update-from-yellow-to-green/","markdown_url":"https://liftarchive.com/test/cleancommit-sitewide-button-color-update-from-yellow-to-green/index.md","title":"Yellow to green buttons sitewide: +4.6% conversion, not significant","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Yellow to green buttons sitewide","control":"Yellow primary buttons across the site, including add to cart, view all and checkout.","variant":"Green primary buttons with white or black text chosen for contrast and matching hover states. Secondary buttons stayed the same.","summary":"Switching every primary button from yellow to green lifted conversion rate 4.6% and add-to-cart rate 5.0%, but the conversion gain was not significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Green clearly won on clicks, yet revenue per visitor rose only 1.7%, so we count it as inconclusive.","result":{"headline":"+4.6% conversion, not significant","metrics":["Click-through rate: green had a 98.2% probability of beating yellow, the clearest result.","Conversion rate: +4.6%, and add-to-cart rate: +5.0%. Neither was significant.","Revenue per visitor: +1.7% only, because average order value fell 2.2%.","Mobile conversion rose 7.3%, but desktop fell 6.8%, a negative signal."]},"direction":"flat","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sitewide-button-color-update-from-yellow-to-green/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-square-product-cards-on-collection-pages","url":"https://liftarchive.com/test/cleancommit-square-product-cards-on-collection-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-square-product-cards-on-collection-pages/index.md","title":"Square product cards on collection pages: -5.6% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Bestseller badges & product labels"],"element_slugs":["product-cards","badges-labels"],"change":"Square product cards on collection pages","control":"The original product cards on collection pages, shown two per row on mobile.","variant":"Cleaner square cards with redesigned badges, a hint that color options scroll, and more room for pricing. Mobile showed one card per row instead of two.","summary":"Redesigning collection page product cards into a cleaner square layout, with one card per row on mobile, cut conversion rate 5.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The loss was statistically significant and came mostly from mobile, so the original cards stayed.","result":{"headline":"-5.6% conversion rate","metrics":["Conversion rate: -5.6%. Negative and significant, with a 98.2% probability that the original performs better.","Orders: -6.5%, so fewer shoppers bought at all.","Revenue per visitor: -2.6%. Average order value rose 3.2%, which softened the drop.","Mobile drove the loss, with conversion rate down 7.4%. Desktop barely moved at -0.8%."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/square-product-cards-on-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sticky-bottom-add-to-cart-bar","url":"https://liftarchive.com/test/cleancommit-sticky-bottom-add-to-cart-bar/","markdown_url":"https://liftarchive.com/test/cleancommit-sticky-bottom-add-to-cart-bar/index.md","title":"Sticky add-to-cart bar with size picker: +7.6% ATC, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Variant, size & option selectors"],"element_slugs":["sticky-atc","variant-selector"],"change":"Sticky add-to-cart bar with size picker","control":"The mobile product page had no sticky add-to-cart bar. Shoppers used the standard size, color and add-to-cart controls on the page.","variant":"A sticky bar stayed on screen with size and color dropdowns, an add-to-cart button and a 'Find my size' link.","summary":"Adding a sticky add-to-cart bar with size and color dropdowns to AFTCO's mobile product pages lifted add-to-cart rate 7.6%, but we treat the result as inconclusive. Clean Commit ran this test for AFTCO and published it in its A/B test library. Clean Commit labelled it inconclusive too, and revenue fell because average order value dropped.","result":{"headline":"+7.6% ATC, inconclusive","metrics":["Add-to-cart rate: +7.6%, the headline number, but not shown to be significant.","Conversion rate: +2.1%, a much smaller lift than add-to-cart.","Average order value: -5.2%, and Clean Commit reported that revenue fell as a result.","Bounce rate: -8.2% and click-through rate +5.1%, so shoppers engaged more with the page."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sticky-bottom-add-to-cart-bar/","source_name":"Clean Commit A/B test library","brand":"AFTCO"},{"slug":"cleancommit-sticky-filter-button-on-mobile-collection-pages","url":"https://liftarchive.com/test/cleancommit-sticky-filter-button-on-mobile-collection-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-sticky-filter-button-on-mobile-collection-pages/index.md","title":"Sticky mobile filter button on collection pages: -16.0% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky mobile filter button on collection pages","control":"The mobile filter button sat in its normal place on the collection page and scrolled away with the content.","variant":"The filter button stayed fixed to the bottom of the screen as shoppers scrolled. Tapping it opened the same filter panel as before.","summary":"Fixing the filter button to the bottom of the screen on mobile collection pages cut conversion rate 16.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The original had a 95.7% probability of performing better, though the test lasted only five days.","result":{"headline":"-16.0% conversion","metrics":["Conversion rate: -16.0%, with a 95.7% probability that the original performs better.","Orders: -16.4%, a clear drop in buyers.","Revenue per visitor: -5.0%. Average order value rose 11.6%, which softened the loss.","Add-to-cart rate: -4.2%, so fewer shoppers got as far as the cart."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sticky-filter-button-on-mobile-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sticky-mobile-add-to-cart-button","url":"https://liftarchive.com/test/cleancommit-sticky-mobile-add-to-cart-button/","markdown_url":"https://liftarchive.com/test/cleancommit-sticky-mobile-add-to-cart-button/index.md","title":"Sticky mobile add-to-cart button with price: +3.9% add-to-cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Add-to-cart & CTA buttons"],"element_slugs":["sticky-atc","cta-button"],"change":"Sticky mobile add-to-cart button with price","control":"The add-to-cart button on mobile product pages stayed in place and scrolled out of view as shoppers read further down.","variant":"The button stuck to the screen on mobile, showed the product price, and had a small cart icon.","summary":"Making AFTCO's mobile add-to-cart button sticky, with the price and a small cart icon on it, lifted add-to-cart rate 3.9% and conversion rate 6.2%. Clean Commit ran this test for AFTCO, an outdoor and fishing apparel brand, and published it in its A/B test library. Clean Commit called it a winner, but no sample size or confidence level was shared.","result":{"headline":"+3.9% add-to-cart","metrics":["Add-to-cart rate: +3.9%, the metric the test targeted.","Conversion rate: +6.2%, and orders rose 4.4%.","Revenue per visitor: +3.6%, even though average order value fell 2.5%.","Click-through rate: +0.8%, a small change."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sticky-mobile-add-to-cart-button/","source_name":"Clean Commit A/B test library","brand":"AFTCO"},{"slug":"cleancommit-sticky-top-add-to-cart-bar-with-size-selector","url":"https://liftarchive.com/test/cleancommit-sticky-top-add-to-cart-bar-with-size-selector/","markdown_url":"https://liftarchive.com/test/cleancommit-sticky-top-add-to-cart-bar-with-size-selector/index.md","title":"Sticky add-to-cart bar with preselected size: +9.6% CR, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars","Variant, size & option selectors"],"element_slugs":["sticky-atc","variant-selector"],"change":"Sticky add-to-cart bar with preselected size","control":"Mobile product pages had no sticky bar. Shoppers scrolled back to the main size picker and add-to-cart button.","variant":"A sticky bar stayed on screen with a size dropdown, a 'Find my size' link and a size preselected where possible, so the button was always active.","summary":"A sticky add-to-cart bar with a size dropdown and a preselected size showed a 9.6% conversion rate lift on mobile, but the result was not statistically significant, so we treat it as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The targeted metric, add-to-cart rate, rose only 2.2%.","result":{"headline":"+9.6% CR, inconclusive","metrics":["Conversion rate: +9.6% and orders +8.3%, but neither reached significance.","Add-to-cart rate: +2.2%, with only a 65.8% probability of beating the original. Inconclusive.","Average order value: -6.9%, so revenue per visitor rose just 2.3%.","Bounce rate: -10.4%, a sign shoppers stayed on the page longer."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sticky-top-add-to-cart-bar-with-size-selector/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-sticky-top-add-to-cart-button","url":"https://liftarchive.com/test/cleancommit-sticky-top-add-to-cart-button/","markdown_url":"https://liftarchive.com/test/cleancommit-sticky-top-add-to-cart-button/index.md","title":"Sticky mobile add-to-cart button: +6.5% conversion, inconclusive","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky mobile add-to-cart button","control":"On mobile, the add-to-cart button appeared only in one section of the product page and scrolled out of view.","variant":"The add-to-cart button stayed on screen as shoppers scrolled the whole product page.","summary":"Making the add-to-cart button sticky on mobile product pages showed a 6.5% conversion rate lift, but it was not statistically significant, so we treat the result as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Add-to-cart rate, the metric the test targeted, was flat.","result":{"headline":"+6.5% conversion, inconclusive","metrics":["Conversion rate: +6.5% and orders +6.0%, but not significant after 17 days.","Revenue per visitor: +9.3%, also not significant, helped by a 2.6% rise in order value.","Add-to-cart rate: -0.5%, flat, with a 46.9% probability of beating the original."]},"direction":"flat","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/sticky-top-add-to-cart-button/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-streamlined-product-page-layout","url":"https://liftarchive.com/test/cleancommit-streamlined-product-page-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-streamlined-product-page-layout/index.md","title":"Streamlined product page layout: +9.0% conversion, AOV down","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Add-to-cart & CTA buttons"],"element_slugs":["layout-design","cta-button"],"change":"Streamlined product page layout","control":"The original product page, with secondary content placed around the main product information.","variant":"Secondary content was removed and the call-to-action button was made larger and higher-contrast, giving a more direct path to add to cart.","summary":"Streamlining the product page, by removing secondary content and making the call-to-action button bigger and higher-contrast, lifted conversion rate 9.0%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Average order value fell 9.6%, so revenue per visitor dipped slightly.","result":{"headline":"+9.0% conversion, AOV down","metrics":["Conversion rate: +9.0%, the headline win.","Orders: +6.5%, so more shoppers bought.","Average order value: -9.6%, a large drop.","Revenue per visitor: -1.5%, a slight net loss, which offsets the conversion win."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/streamlined-product-page-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-streamlining-mobile-shopping-by-removing-discount-banners","url":"https://liftarchive.com/test/cleancommit-streamlining-mobile-shopping-by-removing-discount-banners/","markdown_url":"https://liftarchive.com/test/cleancommit-streamlining-mobile-shopping-by-removing-discount-banners/index.md","title":"Removing mobile discount banner and pop-up: +20.1% add-to-cart","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Popups & email capture"],"element_slugs":["announcement-bar","popups"],"change":"Removing mobile discount banner and pop-up","control":"The mobile site showed a discount banner and a discount pop-up to shoppers.","variant":"Both the discount banner and the discount pop-up were removed on mobile. The product grid, filters and navigation stayed the same.","summary":"Removing the discount banner and discount pop-up on mobile lifted add-to-cart rate 20.1% and click-through rate 12.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The sample was small, only 1,647 mobile visitors, and no order data was shared.","result":{"headline":"+20.1% add-to-cart","metrics":["Add-to-cart rate: +20.1%, the headline number, but on a small sample.","Click-through rate: +12.1%, the metric the test was set up for, with a 93.8% probability of beating the original.","Bounce rate: -4.9%, so fewer shoppers left after one page.","Orders and revenue: not shared, so the effect on sales is unknown."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/streamlining-mobile-shopping-by-removing-discount-banners/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-tactical-bottom-sticky-add-to-cart","url":"https://liftarchive.com/test/cleancommit-tactical-bottom-sticky-add-to-cart/","markdown_url":"https://liftarchive.com/test/cleancommit-tactical-bottom-sticky-add-to-cart/index.md","title":"Sticky add-to-cart bar: +45.3% desktop add-to-cart, sales fell","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart bar","control":"The product page had no sticky add-to-cart bar. Shoppers had to scroll back up to the main button to add an item.","variant":"A sticky add-to-cart bar stayed on screen as shoppers scrolled. The agency's hypothesis also mentions a size selector with a preselected size inside the bar.","summary":"Adding a sticky add-to-cart bar to product pages raised desktop add-to-cart rate by 45.3%, but overall conversion rate fell 10.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency labelled the outcome inconclusive, and we treat it the same way.","result":{"headline":"+45.3% desktop add-to-cart, sales fell","metrics":["Add-to-cart rate on desktop rose 45.3%: far more shoppers put items in the cart.","Click-through rate across all devices rose 3.3%, a small lift in engagement.","Bounce rate on desktop fell 30.2%, so fewer visitors left straight away.","Conversion rate across all devices fell 10.6%. This is the number that matters most, and it went the wrong way.","Overall: inconclusive. More carts did not turn into more orders."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/tactical-bottom-sticky-add-to-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-thumbnail-category-tabs-added-to-collection-pages","url":"https://liftarchive.com/test/cleancommit-thumbnail-category-tabs-added-to-collection-pages/","markdown_url":"https://liftarchive.com/test/cleancommit-thumbnail-category-tabs-added-to-collection-pages/index.md","title":"Thumbnail category tabs on collection pages: -3.8% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Navigation & mega menus"],"element_slugs":["collection-banner","menu"],"change":"Thumbnail category tabs on collection pages","control":"Collection pages linked to other categories with plain text links that were easy to skip past.","variant":"A row of tabs with thumbnail images sat at the top of each collection page. Each tab linked to a related collection.","summary":"Adding thumbnail-image category tabs to the top of collection pages lowered conversion rate by 3.8% and revenue per visitor by 6.0%. Clean Commit ran this test for an anonymized Shopify store across 29,085 visitors over 21 days. Mobile improved while desktop fell sharply, so the net result was a loss.","result":{"headline":"-3.8% conversion","metrics":["Conversion rate fell 3.8% overall. The original had a 76.6% probability of being better, so the loss is likely but not certain.","Revenue per visitor fell 6.0%, and orders fell 2.8%.","Average order value fell 2.3%.","On mobile, conversion rate rose 5.1% and revenue per visitor rose 7.9%.","On desktop, conversion rate fell 17.9%. Desktop carried the whole loss."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/thumbnail-category-tabs-added-to-collection-pages/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-top-mobile-sticky-add-to-cart","url":"https://liftarchive.com/test/cleancommit-top-mobile-sticky-add-to-cart/","markdown_url":"https://liftarchive.com/test/cleancommit-top-mobile-sticky-add-to-cart/index.md","title":"Mobile sticky add-to-cart moved to the top: +16.4% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Mobile sticky add-to-cart moved to the top","control":"On mobile product pages, a sticky add-to-cart bar sat at the bottom of the screen as shoppers scrolled.","variant":"The sticky bar moved to the top of the screen and replaced the header and navigation while it was visible. This freed up the bottom of the screen for product content.","summary":"Moving the mobile sticky add-to-cart bar from the bottom of the screen to the top showed a 16.4% lift in conversion rate. Clean Commit ran this test for an anonymized Shopify store across 23,114 mobile visitors over 14 days. The agency says it did not reach statistical significance, so we count it as inconclusive.","result":{"headline":"+16.4% conversion","metrics":["Conversion rate rose 16.4%, with a 98.4% probability of beating the original. Promising, but not significant yet.","Revenue per visitor rose 13.2%, and orders rose 14.0%.","Add-to-cart rate rose 5.1%, and bounce rate fell 6.6%.","Average order value fell 2.7%, so the gain came from more orders, not bigger ones.","Overall: inconclusive. A strong signal, not proof."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/top-mobile-sticky-add-to-cart/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-transforming-the-sticky-add-to-cart-into-a-persistent-bott","url":"https://liftarchive.com/test/cleancommit-transforming-the-sticky-add-to-cart-into-a-persistent-bott/","markdown_url":"https://liftarchive.com/test/cleancommit-transforming-the-sticky-add-to-cart-into-a-persistent-bott/index.md","title":"Sticky image turns into add-to-cart bar on scroll: +3.7% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky image turns into add-to-cart bar on scroll","control":"Product pages had a sticky product image but no sticky buy bar. Once the main add-to-cart button scrolled away, there was no button in view.","variant":"After the main button left the screen, the sticky image changed into a bar fixed to the bottom. The bar showed the product title, price and an add-to-cart button.","summary":"Turning a sticky product image into a sticky add-to-cart bar, once shoppers scrolled past the main button, showed a 3.7% lift in conversion rate. Clean Commit ran this test for an anonymized Shopify store. With only a 71.6% probability of beating the original, we count it as inconclusive.","result":{"headline":"+3.7% conversion","metrics":["Conversion rate rose 3.7%, with a 71.6% probability of beating the original. That is far from significant.","Revenue per visitor rose 23.1%, driven by an 18.1% rise in average order value.","Click-through rate rose 17.0%, and bounce rate fell 21.9%.","On mobile, conversion rate rose 9.3%. On desktop it fell 14.2%, a negative result for that device."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/transforming-the-sticky-add-to-cart-into-a-persistent-bottom-bar/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-trust-icons-added-to-checkout","url":"https://liftarchive.com/test/cleancommit-trust-icons-added-to-checkout/","markdown_url":"https://liftarchive.com/test/cleancommit-trust-icons-added-to-checkout/index.md","title":"Trust icons at checkout: +0.9% conversion, no clear effect","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Trust badges & security seals","Money-back guarantee & returns"],"element_slugs":["trust-badges","guarantee"],"change":"Trust icons at checkout","control":"The checkout page showed no trust icons.","variant":"Checkout showed three icons: a conservation pledge, 45-day easy returns and exchanges, and a note that products are built for harsh conditions.","summary":"Adding three trust icons to checkout changed conversion rate by just 0.9%, within normal variation. Clean Commit ran this test for an anonymized Shopify store across 213,715 visitors over 40 days. The test had enough power to spot a real effect, and none showed up.","result":{"headline":"+0.9% conversion, no clear effect","metrics":["Conversion rate rose 0.9%, within normal variation. Treat it as no change.","Revenue per visitor rose 3.6%, also within normal variation.","Orders rose 1.1% and average order value rose 2.1%.","Overall: flat. With 100% statistical power, this is a reliable null result."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/trust-icons-added-to-checkout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-trust-signals-on-cart-page","url":"https://liftarchive.com/test/cleancommit-trust-signals-on-cart-page/","markdown_url":"https://liftarchive.com/test/cleancommit-trust-signals-on-cart-page/index.md","title":"Trust signals on the cart page: +11.0% conversion, lower revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Trust badges & security seals","Reviews & star ratings","Money-back guarantee & returns"],"element_slugs":["trust-badges","reviews","guarantee"],"change":"Trust signals on the cart page","control":"The cart page had no trust cues near the checkout button.","variant":"The cart showed review stars and a review snippet near the checkout button, a \"Lifetime Warranty\" message and a \"Colorado Owned\" badge.","summary":"Adding review stars, a lifetime warranty message and a local ownership badge to the cart page showed an 11.0% lift in conversion rate. Clean Commit ran this test for an anonymized Shopify store. Revenue per visitor fell 23.7% at the same time, and no sample or probability was shared, so we count it as inconclusive.","result":{"headline":"+11.0% conversion, lower revenue","metrics":["Conversion rate rose 11.0%, and orders rose 13.6%.","Average order value fell 31.3%, a sharp drop.","Revenue per visitor fell 23.7%. This is a negative result: more orders, but less money per visitor.","Overall: inconclusive. The source labels it a positive signal, but shares no sample size or significance."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/trust-signals-on-cart-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-two-column-filters-layout","url":"https://liftarchive.com/test/cleancommit-two-column-filters-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-two-column-filters-layout/index.md","title":"Two-column filter layout on desktop: +21.9% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Layout, fonts & visual design"],"element_slugs":["filters-search","layout-design"],"change":"Two-column filter layout on desktop","control":"Desktop collection pages used the store's original layout, without a separate filter column.","variant":"Desktop collection pages showed filters in a sticky sidebar taking up to a third of the width, with products in the rest. Shoppers could hide the filters, and mobile stayed the same.","summary":"Splitting desktop collection pages into a sticky filter sidebar and a product grid lifted conversion rate by 21.9% and add-to-cart rate by 7.6%. Clean Commit ran this test for an anonymized Shopify store across 12,251 visitors, nearly all on desktop, over 9 days. The add-to-cart lift, the test's main metric, was statistically significant.","result":{"headline":"+21.9% conversion rate","metrics":["Add-to-cart rate rose 7.6%, a statistically significant result on the main metric.","Conversion rate rose 21.9%, and orders rose 20.7%.","Revenue per visitor rose 49.1%, with average order value up 22.6%.","Bounce rate fell 9.2%."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/two-column-filters-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-unified-customizer-streamlines-hat-orientation-options-boo","url":"https://liftarchive.com/test/cleancommit-unified-customizer-streamlines-hat-orientation-options-boo/","markdown_url":"https://liftarchive.com/test/cleancommit-unified-customizer-streamlines-hat-orientation-options-boo/index.md","title":"One hat customizer with an orientation toggle: +12.6% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"One hat customizer with an orientation toggle","control":"Upside-down and right-side-up hats had separate customizers and collections. Shoppers had to pick a path before customizing.","variant":"One merged customizer handled both styles. A toggle with three options let shoppers set the text orientation on the product page.","summary":"Merging two separate hat customizers into one, with a three-option text orientation toggle, showed a 12.6% lift in conversion rate and a 16.7% lift in revenue per visitor. Clean Commit ran this test for an anonymized Shopify store selling custom hats. No sample size or probability was shared, so we count it as inconclusive.","result":{"headline":"+12.6% conversion","metrics":["Conversion rate rose 12.6%. The source lists this figure as revenue per visitor in one place, so treat it with care.","Revenue per visitor rose 16.7%, and revenue rose 15.08%.","Add-to-cart rate rose 6.4%, and average order value rose 2.2%.","Click-through rate fell 7.0%.","Overall: inconclusive. The source labels it a positive signal, but without significance data."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/unified-customizer-streamlines-hat-orientation-options-boosting-conversions-and-reducing-choice-paralysis/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-updated-category-link-design","url":"https://liftarchive.com/test/cleancommit-updated-category-link-design/","markdown_url":"https://liftarchive.com/test/cleancommit-updated-category-link-design/index.md","title":"Bolder category links on collection pages: -20.1% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Bolder category links on collection pages","control":"Mobile collection pages showed the original category links in their usual order and style.","variant":"The category titles and links swapped order, and each category got a color highlight so it stood out from the rest of the page.","summary":"Restyling the category links on mobile collection pages, with a new order and color highlights, cut conversion rate 20.1% and revenue per visitor 26.3%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The test stopped a change that looked like an improvement from going live.","result":{"headline":"-20.1% conversion","metrics":["Conversion rate: -20.1%. Negative: the original had a 98.5% probability of performing better.","Revenue per visitor: -26.3%, the largest drop in the test.","Orders: -21.4%, and average order value fell 7.8%.","The source says the result fell just short of full significance, but every key metric moved down."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/updated-category-link-design/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-updated-mobile-navigation-layout","url":"https://liftarchive.com/test/cleancommit-updated-mobile-navigation-layout/","markdown_url":"https://liftarchive.com/test/cleancommit-updated-mobile-navigation-layout/index.md","title":"Restoring an older mobile menu: +5.4% conversion, -13.8% RPV","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Restoring an older mobile menu","control":"The newer mobile menu, which included login and account buttons.","variant":"The menu went back to its earlier category-focused layout and original item order, with the login and account buttons removed.","summary":"Restoring an earlier, category-focused mobile menu without login and account buttons lifted conversion rate 5.4% but cut revenue per visitor 13.8%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We treat it as inconclusive: neither move reached significance, and another run of the same revert lost.","result":{"headline":"+5.4% conversion, -13.8% RPV","metrics":["Conversion rate: +5.4%, with only a 66.5% probability that the variant was better. Not significant.","Revenue per visitor: -13.8%, because average order value fell 18.2%. Negative.","Orders: +3.1% and add-to-cart rate +4.7%, so more shoppers bought, but they spent less.","Overall: inconclusive. The sales gain and revenue loss point in opposite directions."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/updated-mobile-navigation-layout/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-updated-product-page-design-on-desktop","url":"https://liftarchive.com/test/cleancommit-updated-product-page-design-on-desktop/","markdown_url":"https://liftarchive.com/test/cleancommit-updated-product-page-design-on-desktop/index.md","title":"Desktop product page redesign: +8.5% conversion, +17.6% RPV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Product images & gallery","Add-to-cart & CTA buttons"],"element_slugs":["layout-design","product-images","cta-button"],"change":"Desktop product page redesign","control":"The store's original desktop product page.","variant":"The redesign improved navigation on the page, made product images and descriptions clearer, moved the call-to-action buttons, and simplified the checkout flow.","summary":"A desktop product page redesign lifted conversion rate 8.5% and revenue per visitor 17.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so the result belongs to the full redesign, not any single element.","result":{"headline":"+8.5% conversion, +17.6% RPV","metrics":["Conversion rate: +8.5%.","Average order value: +8.4%, so buyers also spent more per order.","Revenue per visitor: +17.6%, the combined effect of more buyers and bigger orders.","Orders: +6.3%. No sample size or probability was shared, so the strength of the evidence is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/updated-product-page-design-on-desktop/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-visual-free-shipping-progress-indicator","url":"https://liftarchive.com/test/cleancommit-visual-free-shipping-progress-indicator/","markdown_url":"https://liftarchive.com/test/cleancommit-visual-free-shipping-progress-indicator/index.md","title":"Free shipping progress in the mini cart: -5.9% conversion, +9.2% AOV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free shipping thresholds & shipping price","Cart drawers & slide carts"],"element_slugs":["free-shipping-threshold","cart-drawer"],"change":"Free shipping progress in the mini cart","control":"The mini cart showed the cart items and checkout button, with no free shipping progress.","variant":"A message above the checkout button showed how much more the shopper needed to spend for free shipping. Once the cart qualified, it switched to a confirmation.","summary":"Adding a free shipping progress message to the mini cart cut conversion rate 5.9% but lifted average order value 9.2%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We treat it as inconclusive: the conversion drop wasn't significant, and revenue per visitor rose 3.2%.","result":{"headline":"-5.9% conversion, +9.2% AOV","metrics":["Conversion rate: -5.9%. Not significant: the original had a 73.7% probability of performing better.","Orders: -7.0%, and add-to-cart rate fell 3.3%. Negative.","Average order value: +9.2%, so some shoppers likely added items to reach the threshold.","Revenue per visitor: +3.2%. Mixed overall, with fewer but larger orders."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/visual-free-shipping-progress-indicator/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-website-footer-and-header-redesign","url":"https://liftarchive.com/test/cleancommit-website-footer-and-header-redesign/","markdown_url":"https://liftarchive.com/test/cleancommit-website-footer-and-header-redesign/index.md","title":"Header and footer redesign: -16.3% conversion despite more clicks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Header and footer redesign","control":"The site's original header and footer.","variant":"The footer was expanded with a section linking to every major sports landing page. The header was decluttered by moving or grouping less essential links, such as Military and Team Sales.","summary":"Redesigning the header and footer cut conversion rate 16.3% and revenue per visitor 16.5%, even though click-through rate rose 12.0%. Clean Commit ran this test for an anonymized Shopify store selling sports equipment and published it in its A/B test library. Both header and footer changed at once, so the result can't be pinned on either one.","result":{"headline":"-16.3% conversion despite more clicks","metrics":["Conversion rate: -16.3%. Negative: the original had a 91.0% probability of performing better, short of significance.","Revenue per visitor: -16.5%, and orders fell 16.0%.","Add-to-cart rate: -5.2%.","Click-through rate: +12.0% and bounce rate -6.7%. Shoppers used the new links, but fewer bought."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/website-footer-and-header-redesign/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-wider-collection-page","url":"https://liftarchive.com/test/cleancommit-wider-collection-page/","markdown_url":"https://liftarchive.com/test/cleancommit-wider-collection-page/index.md","title":"Wider desktop collection page: +4.0% clicks, -5.9% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Product cards & quick add"],"element_slugs":["layout-design","product-cards"],"change":"Wider desktop collection page","control":"Desktop collection pages used the original, narrower container width.","variant":"The main desktop container was made wider and the product grid spacing adjusted to fit. Sidebar filters stayed visible, and tablet and mobile were unchanged.","summary":"Widening the desktop collection page lifted product click-through rate 4.0% but cut conversion rate 5.9% and revenue per visitor 6.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The test was set up to measure clicks, and judging it on clicks alone would have shipped a change that lost sales.","result":{"headline":"+4.0% clicks, -5.9% conversion","metrics":["Click-through rate: +4.0%, a statistically significant gain on the test's main metric.","Conversion rate: -5.9%. Negative.","Orders: -8.0% and revenue per visitor -6.1%. Negative.","Bounce rate fell 11.8% and add-to-cart rate fell 2.1%, so more engagement didn't turn into purchases."]},"direction":"lost","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/wider-collection-page/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-wider-desktop-product-page-with-a-grouped-purchase-section","url":"https://liftarchive.com/test/cleancommit-wider-desktop-product-page-with-a-grouped-purchase-section/","markdown_url":"https://liftarchive.com/test/cleancommit-wider-desktop-product-page-with-a-grouped-purchase-section/index.md","title":"Wider desktop PDP with grouped buy box: -6.0% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Wider desktop PDP with grouped buy box","control":"The store's original desktop product page layout.","variant":"The page container was widened. The title, price, selectors, add-to-cart button and shipping and returns notes were grouped into one right-hand section kept above the fold.","summary":"A wider desktop product page with all purchase details grouped in one right-hand section cut conversion rate 6.0% and revenue per visitor 19.8%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Every key metric moved the wrong way, though the result did not reach significance.","result":{"headline":"-6.0% conversion","metrics":["Conversion rate: -6.0%. Not significant: the original had a 70.3% probability of performing better.","Revenue per visitor: -19.8%. Negative.","Add-to-cart rate: -11.6%, so the drop started on the product page itself.","Orders fell 13.1% and average order value fell 9.3%."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/wider-desktop-product-page-with-a-grouped-purchase-section/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"cleancommit-wishlist-feature","url":"https://liftarchive.com/test/cleancommit-wishlist-feature/","markdown_url":"https://liftarchive.com/test/cleancommit-wishlist-feature/index.md","title":"Adding a wishlist: +4.2% conversion, revenue per visitor flat","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Adding a wishlist","control":"The store had no wishlist.","variant":"A heart icon on product cards and product pages let shoppers save items to a wishlist, with a wishlist link in the header or account menu. Guests had to log in or create an account to save.","summary":"Adding a wishlist to product cards and product pages lifted conversion rate 4.2%, but revenue per visitor stayed flat. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We treat it as inconclusive: the lift was not statistically significant, and lower order value cancelled it out.","result":{"headline":"+4.2% conversion, revenue per visitor flat","metrics":["Conversion rate: +4.2%, with an 83.9% probability that the variant was better. Not significant.","Add-to-cart rate: +4.3% and orders +3.1%.","Average order value: -3.9%. Negative.","Revenue per visitor: +0.1%, effectively flat. Desktop looked strongest, with conversion up 10.5%."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://cleancommit.io/ab-tests/wishlist-feature/","source_name":"Clean Commit A/B test library","brand":null},{"slug":"bestself-self-journal-professional-headline","url":"https://liftarchive.com/test/bestself-self-journal-professional-headline/","markdown_url":"https://liftarchive.com/test/bestself-self-journal-professional-headline/index.md","title":"Headline aimed at professionals on product page: +27% sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Social proof, authority & press"],"element_slugs":["headlines-copy","social-proof"],"change":"Headline aimed at professionals on product page","control":"The Self Journal product page kept its original above-the-fold copy. Research showed visitors were not scrolling past the fold and did not grasp what the journal would do for them.","variant":"A new headline addressed professionals by name, promised help achieving their goals, and included social proof in the form of how many people use the journal.","summary":"A new product page headline that spoke to professionals, named the core benefit of reaching goals and added a user-count line lifted Self Journal sales by 27%. SplitBase ran this A/B test for BestSelf Co. On desktop, the conversion rate rose 74%.","result":{"headline":"+27% sales","metrics":["Self Journal sales: +27% against the original page.","Desktop conversion rate: +74%. This is a segment result, so it is larger than the overall lift.","Two challenger headlines ran against the control. Only the winning one is described; how the other did was not shared."]},"direction":"won","metric":"self journal sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/bestself","source_name":"SplitBase case study","brand":"BestSelf Co."},{"slug":"diff-eyewear-paid-social-landing-pages","url":"https://liftarchive.com/test/diff-eyewear-paid-social-landing-pages/","markdown_url":"https://liftarchive.com/test/diff-eyewear-paid-social-landing-pages/index.md","title":"Dedicated paid social landing pages: up to +55% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["ad-match","layout-design"],"change":"Dedicated paid social landing pages","control":"Paid ad traffic landed on the homepage, the best sellers page or other collection pages. None of these were built for visitors arriving from an ad.","variant":"New landing pages designed for how mobile visitors browse and buy, built from analytics, heatmaps, exit surveys, customer surveys and usability tests.","summary":"Sending paid social traffic to dedicated mobile-first landing pages, instead of the homepage or collection pages, lifted conversion rate by up to 55%. SplitBase ran this test for DIFF Eyewear. The new pages were whole new designs, so the lift reflects many changes at once.","result":{"headline":"up to +55% conversion rate","metrics":["Conversion rate for paid traffic: up to +55% compared with the existing pages.","'Up to' means 55% was the best result; the typical lift across pages may be lower.","The pages were tested with thousands of visitors over multiple weeks. Exact sample size and confidence were not shared."]},"direction":"won","metric":"conversion rate (paid traffic)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/diff-eyewear","source_name":"SplitBase case study","brand":"DIFF Eyewear"},{"slug":"dr-squatch-default-quantity-two-soaps","url":"https://liftarchive.com/test/dr-squatch-default-quantity-two-soaps/","markdown_url":"https://liftarchive.com/test/dr-squatch-default-quantity-two-soaps/index.md","title":"Quantity selector defaulting to 2 soaps: up to +54% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Bundles & quantity breaks"],"element_slugs":["variant-selector","bundles"],"change":"Quantity selector defaulting to 2 soaps","control":"Bar soap product pages had no quantity field. Buying several bars meant clicking add to cart again for each one.","variant":"A quantity selector was added next to add to cart, with 2 bars preselected instead of 1.","summary":"Adding a quantity selector to bar soap product pages, with 2 bars set as the default, raised revenue per user for soap buyers by up to 54%. SplitBase ran this A/B test for Dr. Squatch. The figure is the best result across several versions of the test.","result":{"headline":"up to +54% revenue per user","metrics":["Revenue per user among soap purchasers: up to +54%.","'Up to' covers several iterations of the quantity selector, so not every version did this well.","Effects on conversion rate and order value were not reported separately. The goal was to lift order size without hurting conversion."]},"direction":"won","metric":"revenue per user (soap purchasers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/dr-squatch","source_name":"SplitBase case study","brand":"Dr. Squatch"},{"slug":"fontana-candle-site-redesign","url":"https://liftarchive.com/test/fontana-candle-site-redesign/","markdown_url":"https://liftarchive.com/test/fontana-candle-site-redesign/index.md","title":"Research-led candle store redesign: 4.88% to 5.43% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Navigation & mega menus","Themes, page builders & page speed"],"element_slugs":["layout-design","menu","theme-speed"],"change":"Research-led candle store redesign","control":"The old Shopify site was slow and had app conflicts. Mobile shoppers needed four taps to reach best-selling candles, and product details were hard to compare.","variant":"A new design with mobile navigation that reached key products in one or two taps, fewer apps, icons for scent strength, notes and burn time, comparison sections and bundles on product pages.","summary":"A research-led redesign of the Fontana Candle Co. store raised conversion rate from 4.88% to 5.43%, an 11.3% lift, and average order value by $8.25. SplitBase ran the redesign. This was a before-and-after comparison of a full rebuild, not a split test.","result":{"headline":"4.88% to 5.43% conversion rate","metrics":["Conversion rate: 4.88% before, 5.43% after launch (+11.3%).","Average order value: +$8.25, linked by the agency to easier discovery and bundles.","Fewer support tickets about checkout problems, per the co-founder. No count was shared.","Because this is before-and-after, seasonality, ad spend or other changes could account for part of the gain."]},"direction":"won","metric":"conversion rate and aov","quantified":true,"evidence":"before-after","date":"2024","credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/fontana","source_name":"SplitBase case study","brand":"Fontana Candle Co."},{"slug":"hyperice-hypervolt-model-compare-feature","url":"https://liftarchive.com/test/hyperice-hypervolt-model-compare-feature/","markdown_url":"https://liftarchive.com/test/hyperice-hypervolt-model-compare-feature/index.md","title":"Side-by-side Hypervolt model comparison: +6.2% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables"],"element_slugs":["comparison-chart"],"change":"Side-by-side Hypervolt model comparison","control":"Pages offered no easy way to see how the Hypervolt models differed. Mobile visitors in particular struggled to understand the differences.","variant":"A comparison feature was added so visitors could see the Hypervolt models side by side.","summary":"Adding a feature that lets visitors compare Hypervolt models side by side lifted conversion rate by 6.2%. SplitBase ran this A/B test for Hyperice. Research had found that mobile shoppers had trouble telling the models apart.","result":{"headline":"+6.2% conversion rate","metrics":["Conversion rate: +6.2% against the version without the comparison.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/hyperice","source_name":"SplitBase case study","brand":"Hyperice"},{"slug":"inh-hair-ponytail-how-to-gifs","url":"https://liftarchive.com/test/inh-hair-ponytail-how-to-gifs/","markdown_url":"https://liftarchive.com/test/inh-hair-ponytail-how-to-gifs/index.md","title":"Three how-to GIFs on clip-in ponytail page: +26% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections","Product images & gallery"],"element_slugs":["how-it-works-results","product-images"],"change":"Three how-to GIFs on clip-in ponytail page","control":"The clip-in ponytail page explained how to apply the product in the written description. Usability tests showed visitors, especially from Instagram and TikTok, were not reading it.","variant":"A series of three GIFs showing how to put the ponytail on. The team picked this after testing GIFs, videos and still images.","summary":"Showing three short GIFs of how to put on the clip-in ponytail, instead of relying on the text description, was part of product page work that lifted conversions by 26%. SplitBase ran these A/B tests for INH Hair. The 26% is credited to several product page iterations, so this test may not account for all of it.","result":{"headline":"+26% conversions","metrics":["Conversions: +26%, credited to product page iterations that include this test.","Of the formats tried (GIFs, videos and images), the set of three GIFs won.","Separate numbers for this one test, sample size and confidence were not shared."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/inh-hair","source_name":"SplitBase case study","brand":"INH Hair"},{"slug":"neuromd-new-landing-page-vs-existing","url":"https://liftarchive.com/test/neuromd-new-landing-page-vs-existing/","markdown_url":"https://liftarchive.com/test/neuromd-new-landing-page-vs-existing/index.md","title":"Research-led landing page for a pain relief device: +55.3% conversions","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Trust badges & security seals","Headlines, product titles & copy"],"element_slugs":["advertorials-listicles","trust-badges","headlines-copy"],"change":"Research-led landing page for a pain relief device","control":"Paid traffic went to existing pages that research found were short on trust signals. Their copy used the brand's language rather than how customers described their results.","variant":"One of the first landing pages SplitBase built for the brand. It added trust factors, rewrote benefits in customer language and answered objections the old pages missed.","summary":"A new landing page with more trust signals, benefit copy in customers' own words and answers to common objections lifted conversions by 55.3% over the pages it was tested against. SplitBase ran this test for NeuroMD, a maker of an FDA-cleared pain relief device. It was a whole new page, so the lift comes from many changes together.","result":{"headline":"+55.3% conversions","metrics":["Conversion rate: +55.3% compared with the existing pages.","Whether the winner was a listicle, advertorial or hero-style page was not stated.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/landing-pages-neuromd","source_name":"SplitBase case study","brand":"NeuroMD"},{"slug":"laura-geller-advertorial-and-hero-landing-pages","url":"https://liftarchive.com/test/laura-geller-advertorial-and-hero-landing-pages/","markdown_url":"https://liftarchive.com/test/laura-geller-advertorial-and-hero-landing-pages/index.md","title":"Advertorial and long-form landing pages for beauty: +43% conversions","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["advertorials-listicles","headlines-copy","layout-design"],"change":"Advertorial and long-form landing pages for beauty","control":"Paid traffic went straight to the homepage or specific product pages. Acquisition costs were high and conversions were low.","variant":"A long, article-style advertorial and a benefit-focused product landing page, each with mobile and desktop versions. Both were shaped by surveys, polls, social comments and support tickets.","summary":"Two new landing pages built for an older, detail-hungry audience, one advertorial-style and one a detailed product page, lifted conversions by 43% on average. SplitBase ran this test for beauty brand Laura Geller. Both were whole new pages, and results were not split by page type.","result":{"headline":"+43% conversions","metrics":["Conversion rate: +43% on average across the new landing pages.","The source does not say which page type did better, or exactly which pages served as the baseline.","Lower acquisition costs on paid social were reported, with no figure shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/laura-geller","source_name":"SplitBase case study","brand":"Laura Geller"},{"slug":"moon-pod-cart-checkout-cross-sells","url":"https://liftarchive.com/test/moon-pod-cart-checkout-cross-sells/","markdown_url":"https://liftarchive.com/test/moon-pod-cart-checkout-cross-sells/index.md","title":"Accessory cross-sells in cart and checkout: five figures more a month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Bundles & quantity breaks"],"element_slugs":["upsells","bundles"],"change":"Accessory cross-sells in cart and checkout","control":"The cart and checkout showed only the items the shopper had chosen. There were no offers for accessories or bundles.","variant":"Cross-sells for Moon Pod accessories and bundles appeared in the cart and checkout. Later tests changed the product pairings and the rules for when each offer showed.","summary":"Adding accessory and bundle cross-sells to the cart and checkout brought Moon Pod an extra five figures in revenue per month. SplitBase ran these tests for Moon Pod, a bean bag chair brand, and kept refining which products were paired and when the offers appeared.","result":{"headline":"five figures more a month","metrics":["Revenue: up by five figures per month, according to SplitBase. No exact figure was shared.","SplitBase says the lift showed up almost right away after launch.","The figure comes from several cross-sell experiments, not one single test, so no one version gets all the credit."]},"direction":"won","metric":"revenue","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/moon-pod","source_name":"SplitBase case study","brand":"Moon Pod"},{"slug":"nudu-skincare-luxury-site-redesign","url":"https://liftarchive.com/test/nudu-skincare-luxury-site-redesign/","markdown_url":"https://liftarchive.com/test/nudu-skincare-luxury-site-redesign/index.md","title":"Luxury skincare site redesign: +191% mobile add-to-cart rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Product images & gallery","Headlines, product titles & copy"],"element_slugs":["layout-design","product-images","headlines-copy"],"change":"Luxury skincare site redesign","control":"The old site, where the product pages and the mobile experience were not converting as well as the team wanted. The brand also felt the design did not look premium enough.","variant":"A full redesign shaped by customer research, with changes to copy, page layout, added content and new images. The goal was a more luxurious feel and smoother product pages.","summary":"After a research-led redesign, Nudu Skincare's add-to-cart rate rose 191% on mobile and 39.9% on desktop. SplitBase did the research and redesign for Nudu Skincare, a premium New Zealand skincare brand now called Pellu. This was a before-and-after comparison of the whole site, not an A/B test.","result":{"headline":"+191% mobile add-to-cart rate","metrics":["Mobile add-to-cart rate: +191%. Mobile was the team's main focus because it carried more of the traffic.","Desktop add-to-cart rate: +39.9%.","These figures track adds to cart, not completed purchases or revenue. Sales impact was not shared.","The numbers compare before and after launch, so seasonality or traffic changes could be part of the gain."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/nudu-skincare","source_name":"SplitBase case study","brand":"Nudu Skincare (now Pellu)"},{"slug":"primal-pit-paste-shopify-plus-redesign","url":"https://liftarchive.com/test/primal-pit-paste-shopify-plus-redesign/","markdown_url":"https://liftarchive.com/test/primal-pit-paste-shopify-plus-redesign/index.md","title":"Research-led Shopify Plus rebuild: +21% conversions","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Product cards & quick add"],"element_slugs":["layout-design","product-cards"],"change":"Research-led Shopify Plus rebuild","control":"The brand's old BigCommerce store, which the company had outgrown.","variant":"A new Shopify Plus site. Customer research decided the product page layout, the content each page needed and the order in which products and elements appeared.","summary":"Primal Pit Paste saw a 21% rise in conversions after moving to a new Shopify Plus site built from customer research. SplitBase guided the redesign for the natural deodorant brand, now called Pretty Frank. The result compares the old and new sites before and after launch, not a split test.","result":{"headline":"+21% conversions","metrics":["Conversion rate: +21% site-wide after launch.","The brand's COO said conversion did not dip after the relaunch, which is a common risk with redesigns.","Because the platform and design changed at the same time, the lift can't be pinned on one change."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/primal-pit-paste","source_name":"SplitBase case study","brand":"Primal Pit Paste (now Pretty Frank)"},{"slug":"roots-of-fight-visible-search-bar-mobile","url":"https://liftarchive.com/test/roots-of-fight-visible-search-bar-mobile/","markdown_url":"https://liftarchive.com/test/roots-of-fight-visible-search-bar-mobile/index.md","title":"Always-visible search bar on mobile: +19.4% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Always-visible search bar on mobile","control":"Search was hidden behind a magnifying glass icon. Mobile shoppers had to tap it before they could type.","variant":"A search bar shown openly on every page, so shoppers could start typing right away.","summary":"Making the search bar visible across the site, instead of hiding it behind an icon, lifted Roots Of Fight's mobile conversion rate by 19.4% and revenue per user by 24.8%. SplitBase ran this A/B test for the athlete-inspired apparel brand for about three weeks.","result":{"headline":"+19.4% conversion rate","metrics":["Mobile conversion rate: +19.4%.","Revenue per user: +24.8%, so the extra orders did not come from cheaper baskets.","The test ran for about three weeks. Sample size and confidence level were not shared."]},"direction":"won","metric":"mobile conversion rate and revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/roots-of-fight","source_name":"SplitBase case study","brand":"Roots Of Fight"},{"slug":"snow-teeth-whitening-paid-landing-pages","url":"https://liftarchive.com/test/snow-teeth-whitening-paid-landing-pages/","markdown_url":"https://liftarchive.com/test/snow-teeth-whitening-paid-landing-pages/index.md","title":"Dedicated landing pages for paid traffic: up to +25% Facebook ROAS","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Social proof, authority & press","Ad-to-page message match"],"element_slugs":["advertorials-listicles","social-proof","ad-match"],"change":"Dedicated landing pages for paid traffic","control":"Ad and affiliate visitors landed on Snow's homepage, product pages and collection pages.","variant":"Two new landing pages based on customer research: a hero-style page that sold the product's benefits and answered key doubts, and a listicle advertorial built around celebrity endorsements.","summary":"Sending paid and affiliate traffic to purpose-built landing pages, instead of the homepage, product and collection pages, raised Snow's Facebook ROAS by up to 25% and affiliate conversion rate by 23%. SplitBase built and ran these pages for Snow, a teeth whitening brand. Two page types were launched together, so the gains can't be split between them.","result":{"headline":"up to +25% Facebook ROAS","metrics":["Facebook ROAS: up to +25%. The source gives this as a ceiling, not an average.","Affiliate traffic conversion rate: +23%.","SplitBase also says the work added six figures in monthly revenue, but no exact number was shared.","These results cover both landing pages together, so neither format can claim the win alone."]},"direction":"won","metric":"facebook roas and affiliate conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/snow","source_name":"SplitBase case study","brand":"Snow"},{"slug":"transparent-labs-subscription-tests-and-rebuild","url":"https://liftarchive.com/test/transparent-labs-subscription-tests-and-rebuild/","markdown_url":"https://liftarchive.com/test/transparent-labs-subscription-tests-and-rebuild/index.md","title":"Subscription tests plus site rebuild: take rate 22% to 38%+","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Trust badges & security seals","Free gifts & gift with purchase"],"element_slugs":["subscriptions","trust-badges","free-gift"],"change":"Subscription tests plus site rebuild","control":"Product pages buried the brand's third-party lab testing inside descriptions. The subscription option was a plain pricing choice.","variant":"Tests added a '3rd Party Testing' section to product pages and a 'Unlock a Free Starter Kit' animation when shoppers chose to subscribe. Winning ideas then fed into a rebuilt site on a new codebase.","summary":"A year of product page tests followed by a full site rebuild raised Transparent Labs' subscription take rate from 22% to more than 38%, with conversion rate up over 12%. SplitBase ran the testing program and the rebuild for the sports supplement brand. Many changes were combined, so this is a program result rather than one test.","result":{"headline":"take rate 22% to 38%+","metrics":["Subscription take rate: from 22% to over 38%, a relative rise of about 73%.","Average conversion rate: up by more than 12% across the program.","Page speed: improved by over 40% after the rebuild.","Individual test lifts, including for the lab-testing section and starter kit animation, were not shared."]},"direction":"won","metric":"subscription take rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SplitBase","url":"https://liftarchive.com/practitioners/splitbase/","kind":"org"},"source_url":"https://splitbase.com/case-studies/transparent-labs","source_name":"SplitBase case study","brand":"Transparent Labs"},{"slug":"cf-return-warranty-benefit-icons","url":"https://liftarchive.com/test/cf-return-warranty-benefit-icons/","markdown_url":"https://liftarchive.com/test/cf-return-warranty-benefit-icons/index.md","title":"Return and warranty benefit icons: +26% sales conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Money-back guarantee & returns","USP bars & benefit icons"],"element_slugs":["trust-badges","guarantee","usp-bar"],"change":"Return and warranty benefit icons","control":"The page showed no icons for the store's key benefits.","variant":"Small icons called out key benefits, such as a 30-day easy return policy and a 90-day warranty.","summary":"Adding simple icons for key benefits, including a 30-day easy return policy and a 90-day warranty, raised sales conversions by 26% and revenue per visitor by 25%. Conversion Fanatics ran this A/B test for an anonymized ecommerce store and shared it on its blog in 2018.","result":{"headline":"+26% sales conversions","metrics":["Sales conversion rate: +26%.","Revenue per visitor: +25%, so the extra orders turned into extra revenue.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"sales conversion rate and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2018-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/ab-testing-ecommerce-store-build-trust-increase-conversion-rate/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-mcafee-security-trust-elements","url":"https://liftarchive.com/test/cf-mcafee-security-trust-elements/","markdown_url":"https://liftarchive.com/test/cf-mcafee-security-trust-elements/index.md","title":"McAfee Secured and other trust badges: +6% sales conversions","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Trust badges & security seals"],"element_slugs":["trust-badges"],"change":"McAfee Secured and other trust badges","control":"The site showed no security trust elements.","variant":"Trust elements were added, including a McAfee Secured badge, to reassure shoppers that their payment details were safe.","summary":"Adding security trust elements, including a McAfee Secured badge, raised sales conversions by 6% and revenue per visitor by 15%. Conversion Fanatics ran this A/B test for an anonymized high-volume ecommerce store and shared it on its blog in 2018.","result":{"headline":"+6% sales conversions","metrics":["Sales conversion rate: +6%. Conversion Fanatics notes that on a high-volume store, a small rise adds up to a lot of revenue.","Revenue per visitor: +15%, a bigger lift than conversions alone, which suggests larger orders too.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"sales conversion rate and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2018-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/ab-testing-ecommerce-store-build-trust-increase-conversion-rate/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-electronics-quantity-discount-cart-banner","url":"https://liftarchive.com/test/cf-electronics-quantity-discount-cart-banner/","markdown_url":"https://liftarchive.com/test/cf-electronics-quantity-discount-cart-banner/index.md","title":"Bulk discount banner after add to cart: +70.5% revenue per visitor","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display","Upsells & cross-sells"],"element_slugs":["pricing-discounts","upsells"],"change":"Bulk discount banner after add to cart","control":"Shoppers added a product to the cart and saw no mention of the store's existing discount for ordering 10 or more units.","variant":"Right after adding to cart, shoppers saw a banner confirming the item was added and telling them that adding more would unlock bigger savings.","summary":"Showing a banner about the store's bulk discount right after shoppers added an item to the cart lifted revenue per visitor by 70.5%, from $9.79 to $16.69. Conversion Fanatics ran this test for an ecommerce store selling electronics and accessories. The numbers are an early read from a test that had not yet finished.","result":{"headline":"+70.5% revenue per visitor","metrics":["Revenue per visitor: $9.79 to $16.69, a 70.5% lift. Shoppers spent much more per visit.","Completed orders: up 60.6%. More shoppers finished checkout, not just bigger baskets.","Both numbers come from about 6 days and just over 1,000 visitors per variation, so treat them as early."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2016-04","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/add-banner-increase-revenue-per-visitor-70-5/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-meal-box-more-info-popup-and-add-ons","url":"https://liftarchive.com/test/cf-meal-box-more-info-popup-and-add-ons/","markdown_url":"https://liftarchive.com/test/cf-meal-box-more-info-popup-and-add-ons/index.md","title":"Info popup, quantity step and add-ons in meal box flow: +8% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Upsells & cross-sells","Popups & email capture"],"element_slugs":["subscriptions","upsells","popups"],"change":"Info popup, quantity step and add-ons in meal box flow","control":"A simple three-step flow: choose ingredients, choose how often to receive the box, then check out.","variant":"Step one gained a 'More Info' link that opened a popup with details and a select button. A quantity step offered 24 meals every 30 or 60 days plus a double-order option, and a final step before checkout let shoppers add one of three extra items to each monthly box.","summary":"Adding a 'More Info' popup, a quantity step and a pre-checkout add-on step to a meal box order flow lifted completed orders by 8% and revenue by 8%. Conversion Fanatics ran this test for a monthly custom meal box company. Several changes shipped together, so the lift belongs to the whole new flow, not one element.","result":{"headline":"+8% orders","metrics":["Completed orders: up 8%.","Revenue: up 8%.","Visits to the checkout page: up 117%. Far more people reached checkout, though most of that gain did not turn into orders.","Double orders: up 22%, and standard box selections rose 16%."]},"direction":"won","metric":"completed orders and revenue","quantified":true,"evidence":"bundled","date":"2017-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/add-customizations-increase-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-add-to-cart-vs-add-to-bag-button","url":"https://liftarchive.com/test/cf-add-to-cart-vs-add-to-bag-button/","markdown_url":"https://liftarchive.com/test/cf-add-to-cart-vs-add-to-bag-button/index.md","title":"'Add To Cart' instead of 'Add To Bag': +81.4% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"'Add To Cart' instead of 'Add To Bag'","control":"The add button on the redesigned site read 'Add To Bag'.","variant":"The button read 'Add To Cart'. Nothing else on the page changed.","summary":"Changing the product page button from 'Add To Bag' to 'Add To Cart' lifted purchases by 81.4%. Conversion Fanatics ran this test for an anonymized ecommerce store as part of a site redesign. The post says the test had not yet reached a final winner, so treat the number as early.","result":{"headline":"+81.4% purchases","metrics":["Purchases: up 81.4%. This was the main goal.","Checkout page views: up 95.3%.","Add to cart: up 22.4%.","All figures are from a test still in progress, with no sample size given."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2015-06","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/add-to-bag-vs-add-to-cart/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-confectionery-membership-pricing-product-image","url":"https://liftarchive.com/test/cf-confectionery-membership-pricing-product-image/","markdown_url":"https://liftarchive.com/test/cf-confectionery-membership-pricing-product-image/index.md","title":"Product image under membership pricing table: over +100% sales","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Product images & gallery","Subscriptions & subscribe-and-save"],"element_slugs":["product-images","subscriptions"],"change":"Product image under membership pricing table","control":"The membership sign-up page showed a pricing table with monthly, quarterly and yearly plans and no images of the product.","variant":"An image of some of the chocolates and candies was placed right below the pricing table. Several different images were tried.","summary":"Adding a photo of chocolates and candies right below a membership pricing table more than doubled sales conversions. Conversion Fanatics ran this test for a confectionery store with a monthly treat membership. The post shares no sample size or test length.","result":{"headline":"over +100% sales","metrics":["Sales conversions: up over 100%, as reported by the agency.","No sample size, duration or confidence level was shared, so the size of the lift is uncertain."]},"direction":"won","metric":"sales conversion rate","quantified":true,"evidence":"ab-test","date":"2014-11","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/are-you-showcasing-your-product/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-apparel-product-image-zoom","url":"https://liftarchive.com/test/cf-apparel-product-image-zoom/","markdown_url":"https://liftarchive.com/test/cf-apparel-product-image-zoom/index.md","title":"Zoom on product images: +84.7% conversions for a clothing store","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Zoom on product images","control":"Product pages showed a series of photos of a model from different angles, with no way to zoom in.","variant":"The same photos, with zoom turned on. Shoppers picked an image and moved the mouse over it to see detail up close.","summary":"Turning on zoom for product images lifted conversions by 84.7% for an online clothing store. Conversion Fanatics ran this test, and shoppers in the variant reached each checkout step more often. The post does not define each metric or share a sample size.","result":{"headline":"+84.7% conversions for a clothing store","metrics":["Conversions: up 84.7%, the headline figure.","Add to cart: up just 2%. Most of the gain came after the cart, not at the add button.","Checkout steps: step 1 up 24%, step 2 up 40.7%, step 3 up 58.3%.","Cart views: up 14%. This differs from the headline figure, and the post does not explain how each metric was defined."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-11","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/boost-ecommerce-conversions-with-this-one-trick/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-device-buy-now-page-hide-price","url":"https://liftarchive.com/test/cf-device-buy-now-page-hide-price/","markdown_url":"https://liftarchive.com/test/cf-device-buy-now-page-hide-price/index.md","title":"Price removed from buy-now step: +16.1% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Add-to-cart & CTA buttons"],"element_slugs":["pricing-discounts","cta-button"],"change":"Price removed from buy-now step","control":"After customizing the device, shoppers reached a buy-now step that showed the price above the call-to-action button.","variant":"The same step with the price removed. Shoppers saw the price for the first time in the cart.","summary":"Removing the price from the buy-now step, so shoppers first saw it in the cart, lifted purchases by 16.1%. Conversion Fanatics ran this test for a seller of a new-category consumer device with a 30-day trial. Clicks to the cart rose 265.1%, but many of those extra visitors left at the cart.","result":{"headline":"+16.1% purchases","metrics":["Purchases: up 16.1%.","Click-through to the cart: up 265.1%. Many more shoppers moved forward, likely to find out the price.","Cart abandonment rose. Most of the extra cart visitors did not buy, so the gain at the cart was much smaller than the gain in clicks."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2015-07","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/can-removing-price-from-your-landing-page-increase-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-recommended-products-cut-to-five-carousel","url":"https://liftarchive.com/test/cf-recommended-products-cut-to-five-carousel/","markdown_url":"https://liftarchive.com/test/cf-recommended-products-cut-to-five-carousel/index.md","title":"Recommendations cut to 5 in a carousel: +64% sales conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["upsells","product-cards","layout-design"],"change":"Recommendations cut to 5 in a carousel","control":"Each product page showed nine to twelve recommended products with large images. The section cluttered the page, especially on mobile.","variant":"Recommendations were cut to five, shown without images in a carousel.","summary":"Cutting recommended products from 9-12 large images to five text-only items in a carousel lifted sales conversions by 64%. Conversion Fanatics ran this test for an ecommerce store with thousands of SKUs. Revenue per visitor rose 151% and average order value went from $246 to $359.","result":{"headline":"+64% sales conversions","metrics":["Sales conversions: up 64%.","Revenue per visitor: up 151%.","Average order value: $246 to $359. Shoppers bought more per order even with fewer suggestions.","No sample size or significance was shared."]},"direction":"won","metric":"sales conversion rate, revenue per visitor, aov","quantified":true,"evidence":"ab-test","date":"2018-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/case-study-64-increase-ecommerce-conversion-rate/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-mobile-dropdown-menu-left-logo","url":"https://liftarchive.com/test/cf-mobile-dropdown-menu-left-logo/","markdown_url":"https://liftarchive.com/test/cf-mobile-dropdown-menu-left-logo/index.md","title":"Mobile dropdown menu with left logo: +95% revenue per visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Mobile dropdown menu with left logo","control":"The mobile page had a centered logo with every site link shown at the top. The layout looked a little broken on mobile.","variant":"The logo moved to the left and the links were grouped into a standard dropdown menu.","summary":"Moving the mobile logo to the left and folding all site links into a dropdown menu lifted revenue per visitor by 95%. Conversion Fanatics ran this test for an online seller with an order and upsell funnel. Completed orders rose 76% after 486 sales in the variant.","result":{"headline":"+95% revenue per visitor","metrics":["Revenue per visitor: up 95%.","Completed orders: up 76%.","Visits to the upsell page: up 68%.","Smaller gains earlier in the funnel: product page clicks up 21%, order button clicks up 6%, order page visits up 4%."]},"direction":"won","metric":"revenue per visitor and completed orders","quantified":true,"evidence":"ab-test","date":"2017-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/change-mobile-menu-improve-conversion-rates/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-subscribe-save-selector-redesign","url":"https://liftarchive.com/test/cf-subscribe-save-selector-redesign/","markdown_url":"https://liftarchive.com/test/cf-subscribe-save-selector-redesign/index.md","title":"Clearer subscribe-and-save selector: +12% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors","Add-to-cart & CTA buttons"],"element_slugs":["subscriptions","variant-selector","cta-button"],"change":"Clearer subscribe-and-save selector","control":"The original page had a small 'deliver every' selector labelled 'Recurring', with extra 'see details' text. The quantity choices were also confusing, with several options to pick from.","variant":"The new layout made price and savings easier to see, swapped 'Recurring' for 'auto-ship' wording, made the add-to-cart button bigger and the delivery schedule easier to pick. One month and auto-ship were selected by default.","summary":"Redesigning the subscribe-and-save options on a product page lifted revenue per visitor by 12% and sales by 7%. Conversion Fanatics ran this test for a high-volume ecommerce store with auto-ship. Several changes shipped together, so the gain belongs to the whole new layout, not one element.","result":{"headline":"+12% revenue per visitor","metrics":["Revenue per visitor rose 12%, the main metric.","Overall sales rose 7%, reported at 99% statistical significance.","Products per visitor rose by over 9%, and the agency says bounce rate went down too (no figure shared)."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2017-04","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/change-product-selection-options-increase-revenue-12/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"dr-axe-homepage-smaller-hero-best-sellers","url":"https://liftarchive.com/test/dr-axe-homepage-smaller-hero-best-sellers/","markdown_url":"https://liftarchive.com/test/dr-axe-homepage-smaller-hero-best-sellers/index.md","title":"Dr. Axe smaller homepage hero, best sellers higher: +26% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["hero","product-cards","cta-button"],"change":"Dr. Axe smaller homepage hero, best sellers higher","control":"The original homepage had a large hero and several calls to action above the fold. Products appeared further down the page.","variant":"Two secondary CTA sections were removed, so top sellers moved up above the fold with a line saying customer favorites sell out fast. The hero kept a single call to action promoting the new botanical blends.","summary":"Shrinking the homepage hero so best sellers showed above the fold lifted Dr. Axe's conversion rate from 7.84% to 9.9% (+26%). Conversion Fanatics ran this test for the supplements company. The best of four variations also raised revenue per visitor by 37%, from $6.78 to $9.30.","result":{"headline":"+26% conversion","metrics":["Conversion rate rose from 7.84% to 9.9%, a 26% lift, reported at 100% statistical confidence.","Revenue per visitor rose from $6.78 to $9.30, a 37% lift.","All four variations beat the original. A version with two CTAs gave a smaller lift: +16% conversion and +10% revenue per visitor."]},"direction":"won","metric":"sales conversion rate and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2018-06","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/dr-axe-increased-conversions-26-reducing-image-size-show-products-homepage/","source_name":"Conversion Fanatics blog case study","brand":"Dr. Axe"},{"slug":"featsocks-mobile-search-bar-redesign","url":"https://liftarchive.com/test/featsocks-mobile-search-bar-redesign/","markdown_url":"https://liftarchive.com/test/featsocks-mobile-search-bar-redesign/index.md","title":"Featsocks clearer mobile search bar: +18.73% orders","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Featsocks clearer mobile search bar","control":"The original mobile search had right-aligned text and no clear submit button. Heatmaps showed few visitors used it.","variant":"A redesigned, more accessible search field with placeholder text. It was one of two new versions; the other was a more compact, focused design.","summary":"A more accessible mobile search field with placeholder text lifted Featsocks' order conversion by 18.73%, to 4.81%. Conversion Fanatics ran this test for the sock brand over 14 days. Cart views also rose by 13.75%.","result":{"headline":"+18.73% orders","metrics":["Order conversion reached 4.81%, an 18.73% lift, at 98.5% significance.","Cart views rose 13.75%.","The more accessible version beat the more compact one, which also used placeholder text."]},"direction":"won","metric":"completed orders","quantified":true,"evidence":"ab-test","date":"2018-06","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/featsocks-increased-subscription-sales-21/","source_name":"Conversion Fanatics blog case study","brand":"Featsocks"},{"slug":"featsocks-mystery-box-quiz-selector","url":"https://liftarchive.com/test/featsocks-mystery-box-quiz-selector/","markdown_url":"https://liftarchive.com/test/featsocks-mystery-box-quiz-selector/index.md","title":"Featsocks Mystery Box as one quiz page: +21% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product finder quizzes","Variant, size & option selectors","Subscriptions & subscribe-and-save"],"element_slugs":["quiz-finder","variant-selector","subscriptions"],"change":"Featsocks Mystery Box as one quiz page","control":"The Mystery Box subscription was split across six separate products. Shoppers made their choices through dropdown menus.","variant":"One quiz-style page brought all the options together. Choices were large tap targets instead of dropdowns, and the price updated with each selection.","summary":"Putting the Featsocks Mystery Box subscription on one quiz-style page lifted order conversion by 21%, to 2.33%. Conversion Fanatics ran this test for the sock brand over 7 days. Cart views rose 64% and revenue per visitor rose 19%.","result":{"headline":"+21% orders","metrics":["Order conversion reached 2.33%, a 21% lift, at 99% confidence.","Cart views rose 64%, so far more shoppers got through the selection step.","Revenue per visitor rose 19%."]},"direction":"won","metric":"completed orders and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2018-06","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/featsocks-increased-subscription-sales-21/","source_name":"Conversion Fanatics blog case study","brand":"Featsocks"},{"slug":"cf-physical-product-urgency-message-placement-won","url":"https://liftarchive.com/test/cf-physical-product-urgency-message-placement-won/","markdown_url":"https://liftarchive.com/test/cf-physical-product-urgency-message-placement-won/index.md","title":"Urgency message above and below the order form: +41% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers"],"element_slugs":["urgency-offers"],"change":"Urgency message above and below the order form","control":"The page showed the $99 introductory price with no urgency message.","variant":"A message saying the intro price would not last appeared above the customization form, so it was visible on page load. It also appeared again lower down, near the order button.","summary":"Adding a message that the $99 introductory price wouldn't last, shown both above and below the product customization form, lifted conversions by 41%. Conversion Fanatics ran this test for a seller of a customizable shipped product. In the same test, putting the message only above the order button lost.","result":{"headline":"+41% conversions","metrics":["Conversions rose 41% against the control.","A sister variation with the message only above the order button lost: the control converted 32% better than it.","No conversion rates, sample size or significance were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/how-adding-urgency-helps-improve-conversion-rates/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-physical-product-urgency-above-order-button-lost","url":"https://liftarchive.com/test/cf-physical-product-urgency-above-order-button-lost/","markdown_url":"https://liftarchive.com/test/cf-physical-product-urgency-above-order-button-lost/index.md","title":"Urgency message only above the order button: 32% worse","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sales, urgency & limited-time offers","Add-to-cart & CTA buttons"],"element_slugs":["urgency-offers","cta-button"],"change":"Urgency message only above the order button","control":"The page showed the $99 introductory price with no urgency message.","variant":"An urgency message about the intro price sat only right above the order button. That button appeared once shoppers had finished the customization dropdowns.","summary":"Putting a message that the $99 intro price wouldn't last right above the order button hurt results: the page with no message converted 32% better. Conversion Fanatics ran this test for a seller of a customizable shipped product. The order button only appeared after shoppers finished customizing, so the message showed up late.","result":{"headline":"32% worse","metrics":["Negative result: the control converted 32% better than this variation.","In the same test, showing the message above and below the form instead lifted conversions by 41%.","No conversion rates, sample size or significance were shared."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/how-adding-urgency-helps-improve-conversion-rates/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-advertorial-lifestyle-couple-image","url":"https://liftarchive.com/test/cf-advertorial-lifestyle-couple-image/","markdown_url":"https://liftarchive.com/test/cf-advertorial-lifestyle-couple-image/index.md","title":"Intimate couple image in an advertorial: +183.3% conversions","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Product images & gallery"],"element_slugs":["advertorials-listicles","product-images"],"change":"Intimate couple image in an advertorial","control":"The advertorial had an image near the top right explaining the science behind the product. It showed how the product works, not what using it feels like.","variant":"The same advertorial used a photo of a couple in an intimate setting instead. A second variation showed a smiling couple with a man in the target age group.","summary":"Swapping a product-science image for a photo of a couple in an intimate setting lifted advertorial conversions by 183.3%. Conversion Fanatics ran this test for a seller of a product aimed at men aged 35 to 60. A third version with a smiling couple did worse than the original.","result":{"headline":"+183.3% conversions","metrics":["The intimate-couple image lifted conversions by 183.3%.","The smiling-couple image lost; the source reports it as 100% worse.","Only the image changed, but no conversion rates or sample size were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/how-images-affect-the-results-in-website-split-testing/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-customize-step-hide-discount-reveal-in-cart","url":"https://liftarchive.com/test/cf-customize-step-hide-discount-reveal-in-cart/","markdown_url":"https://liftarchive.com/test/cf-customize-step-hide-discount-reveal-in-cart/index.md","title":"'Add to cart to reveal your discount': +1,479.6% click-through","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Add-to-cart & CTA buttons"],"element_slugs":["pricing-discounts","cta-button"],"change":"'Add to cart to reveal your discount'","control":"After answering short customization questions, shoppers saw their price with a special discount highlighted. They were then told to click through.","variant":"The discounted price was removed. Instead, shoppers were told to add to cart to reveal their discount.","summary":"Hiding the discounted price and telling shoppers to add to cart to reveal their discount lifted click-through to the next step by 1,479.6%. Conversion Fanatics ran this test for a seller of a customizable shipped product. This is a click metric only: the effect on purchases was not shared.","result":{"headline":"+1,479.6% click-through","metrics":["Click-through to the next page rose 1,479.6% among shoppers who finished the customization questions.","The next page was checkout, so more people reached the final step.","Effect on purchases or revenue was not given; the agency said it was too early to tell."]},"direction":"won","metric":"click-through to next step","quantified":true,"evidence":"ab-test","date":"2015-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/increase-click-through-rate-add-this-to-increase-1479/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-clothing-custom-box-product-options","url":"https://liftarchive.com/test/cf-clothing-custom-box-product-options/","markdown_url":"https://liftarchive.com/test/cf-clothing-custom-box-product-options/index.md","title":"Build-your-own box options on product page: +35% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Subscriptions & subscribe-and-save","Bundles & quantity breaks"],"element_slugs":["variant-selector","subscriptions","bundles"],"change":"Build-your-own box options on product page","control":"A simple product page with one large image. Shoppers could only choose a size and whether to subscribe.","variant":"The page highlighted a build-your-own box. Shoppers picked from two styles, chose a quantity, chose a size with a size chart in a lightbox, and picked monthly or one-time purchase.","summary":"Giving shoppers more ways to build their own box lifted conversion from 1.75% to 2.36%, a 35% gain. Conversion Fanatics ran this test for a clothing company selling custom boxes. Several selection changes went live together, so the lift belongs to the new product page as a whole, not to one option.","result":{"headline":"+35% conversion","metrics":["Conversion rate: 1.75% to 2.36%, a 35% lift in completed orders.","Revenue per visitor: up 30%, so the extra orders were not just cheaper ones.","Cart click-through: up 72%, which shows more shoppers moved past the product page.","44 extra sales and $2,118 in extra revenue during the test. The agency projected over $75,000 a year, which is an estimate, not a measured result."]},"direction":"won","metric":"completed orders","quantified":true,"evidence":"ab-test","date":"2018-04","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/improving-product-selection-increase-conversions-35/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"beauty-box-5-subscription-offer-page-tests","url":"https://liftarchive.com/test/beauty-box-5-subscription-offer-page-tests/","markdown_url":"https://liftarchive.com/test/beauty-box-5-subscription-offer-page-tests/index.md","title":"Beauty Box 5 offer page testing program: +12% to +40% sales","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Add-to-cart & CTA buttons","Subscriptions & subscribe-and-save"],"element_slugs":["headlines-copy","cta-button","subscriptions"],"change":"Beauty Box 5 offer page testing program","control":"The original offer pages for Beauty Box 5's beauty sample memberships, priced at $12 a month, $30 a quarter or $99 a year.","variant":"Dozens of combinations of headlines, bullets, buttons, copy, calls to action, colors and icons, tested across a personal funnel and a gift funnel.","summary":"A long run of tests on Beauty Box 5's subscription offer pages lifted sales by 12% to 40%, depending on the funnel. Conversion Fanatics ran the program for the beauty sample box. Many changes were tested and combined over time, so no single headline or button can take the credit.","result":{"headline":"+12% to +40% sales","metrics":["Sales: up 12% to 40%, depending on the funnel. The split by funnel was not shared.","Cost to acquire a customer: reported to fall from $80 to under $10, though the agency's wider work likely played a part.","Daily sales: reported to grow from under 40 to over 400 a day. This covers the whole program, not one test."]},"direction":"won","metric":"sales","quantified":true,"evidence":"bundled","date":"2014-07","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/how-to-10x-your-business-case-study/","source_name":"Conversion Fanatics blog case study","brand":"Beauty Box 5"},{"slug":"cf-womens-apparel-pink-contrast-add-button","url":"https://liftarchive.com/test/cf-womens-apparel-pink-contrast-add-button/","markdown_url":"https://liftarchive.com/test/cf-womens-apparel-pink-contrast-add-button/index.md","title":"Pink add button on a black and grey store: +57% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["cta-button","layout-design"],"change":"Pink add button on a black and grey store","control":"A black and grey store where the add button was also black, so it blended in with the page.","variant":"The add button and the following purchase steps used a bright pink accent across the store, so the path to checkout stood out.","summary":"Switching a black add button to bright pink, along with the rest of the path to purchase, lifted conversion rate by 57%. Conversion Fanatics ran this test for an online women's clothing and accessories store. The win came from contrast: the old button blended into a black and grey site.","result":{"headline":"+57% conversion","metrics":["Conversion rate: up 57%.","Each funnel step from the button click to cart views improved by more than 5%, and by up to 10% in some cases.","No baseline conversion rate was shared, so the absolute gain is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/increase-ecommerce-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-phone-accessories-category-page-facelift","url":"https://liftarchive.com/test/cf-phone-accessories-category-page-facelift/","markdown_url":"https://liftarchive.com/test/cf-phone-accessories-category-page-facelift/index.md","title":"Category page redesign with filters: +38.6% orders","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Product cards & quick add","Shipping & delivery messaging"],"element_slugs":["filters-search","product-cards","shipping-messaging"],"change":"Category page redesign with filters","control":"A simple category grid of popular products and new arrivals, with no filters.","variant":"A left filter menu and a three-column grid with outlined product cards. Free shipping and returns were called out, and reviews, prices and discounts were easier to see.","summary":"A redesigned category page lifted orders by 38.6% and revenue per visitor by 64.1%. Conversion Fanatics ran this test for an online store selling phone charging accessories. Many changes shipped together, including filters, a new grid, shipping callouts and clearer prices, so the result belongs to the whole redesign.","result":{"headline":"+38.6% orders","metrics":["Orders: up 38.6%.","Revenue per visitor: up 64.1%, a bigger gain than orders, so order value likely rose too.","Cart visits: up 24.8%.","Checkout page visits: up 18.7%."]},"direction":"won","metric":"orders and revenue per visitor","quantified":true,"evidence":"bundled","date":"2016-03","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/increase-ecommerce-conversions-by-fixing-your-category-pages/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-consumable-subscription-10pct-off-day-one","url":"https://liftarchive.com/test/cf-consumable-subscription-10pct-off-day-one/","markdown_url":"https://liftarchive.com/test/cf-consumable-subscription-10pct-off-day-one/index.md","title":"Subscription discount on the first order: take rate 35% to 66%","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Subscriptions & subscribe-and-save","Pricing, discounts & savings display"],"element_slugs":["subscriptions","pricing-discounts"],"change":"Subscription discount on the first order","control":"The subscription was pitched as a 10% savings club. Shoppers paid full price today, and the discount only applied to later refill orders.","variant":"The 10% saving applied straight away to the first order at checkout when the shopper joined the subscription.","summary":"Applying the 10% subscription saving to the first order, not just later refills, raised subscription take rate from 35% to 66%. Conversion Fanatics ran this test at checkout for a direct-response seller of a consumable shipped product. The effect on total orders and long-term revenue was not shared.","result":{"headline":"take rate 35% to 66%","metrics":["Subscription take rate: 35% to 66%, nearly double.","First-order revenue per subscriber drops by the 10% discount. The agency expected rebills to make up for it, but no lifetime value data was shared.","The effect on overall order rate was not shared."]},"direction":"won","metric":"subscription take rate","quantified":true,"evidence":"ab-test","date":"2014-08","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/increase-your-subscription-take-rate/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-bulk-product-remove-savings-display","url":"https://liftarchive.com/test/cf-bulk-product-remove-savings-display/","markdown_url":"https://liftarchive.com/test/cf-bulk-product-remove-savings-display/index.md","title":"Hiding bulk savings on quantity options: +25.1% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Hiding bulk savings on quantity options","control":"Quantity options that showed how much shoppers would save as their order size grew.","variant":"Quantity options that showed only the quantity and price, with no savings or per-unit details. A third version showed the price per unit instead.","summary":"Removing the savings messages from quantity options lifted conversions by 25.1%. Conversion Fanatics ran this test for a seller of a tangible product bought in large quantities. A second version that showed the price per unit also beat the control, by 12.9%.","result":{"headline":"+25.1% conversions","metrics":["No-text version: conversions up 25.1% over the control.","Per-unit price version: conversions up 12.9% over the control.","Both versions beat the savings display, which suggests the savings text was holding sales back."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015-12","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/is-it-a-good-idea-to-display-per-unit-or-savings-details/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-order-page-trust-guard-mcafee-seals","url":"https://liftarchive.com/test/cf-order-page-trust-guard-mcafee-seals/","markdown_url":"https://liftarchive.com/test/cf-order-page-trust-guard-mcafee-seals/index.md","title":"Security seals next to the order total: +19.2% desktop orders","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Trust badges & security seals"],"element_slugs":["trust-badges"],"change":"Security seals next to the order total","control":"An order page that showed the order total with no security seals.","variant":"Trust Guard and McAfee security seals placed next to the order total.","summary":"Adding Trust Guard and McAfee security seals next to the order total lifted orders by 19.2% on desktop and 21.2% on mobile. Conversion Fanatics ran these tests for an online store with several product options and a complex order process. Desktop and mobile ran as separate tests.","result":{"headline":"+19.2% desktop orders","metrics":["Desktop: orders up 19.2%, new customer orders up 28.2%, revenue per visitor up 71.1%.","Mobile: orders up 21.2%, new customer orders up 28.7%, revenue per visitor up 9.3%.","The gain was largest for new customers on both devices, who have the least reason to trust the store yet.","The 71.1% desktop revenue gain is far bigger than the order gain, so treat it with care given the small sample."]},"direction":"won","metric":"orders and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2016-06","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/just-much-can-security-seals-increase-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-catalog-use-case-specific-blurb","url":"https://liftarchive.com/test/cf-catalog-use-case-specific-blurb/","markdown_url":"https://liftarchive.com/test/cf-catalog-use-case-specific-blurb/index.md","title":"Intro text matched to chosen use case: +12.2% orders","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Headlines, product titles & copy","Filters, sorting & site search"],"element_slugs":["headlines-copy","filters-search"],"change":"Intro text matched to chosen use case","control":"A catalog page that showed the same intro text whichever use case the shopper filtered by.","variant":"The intro text, along with an image, changed to match the use case the shopper selected, such as education or healthcare.","summary":"Changing the catalog intro to match the use case a shopper picked lifted completed orders by 12.2% and revenue per visitor by 37.5%. Conversion Fanatics ran this test for an online store selling products for several use cases, such as healthcare and education. Phone calls also rose 45.1%.","result":{"headline":"+12.2% orders","metrics":["Completed orders: up 12.2%.","Revenue per visitor: up 37.5%.","Phone calls: up 45.1%, a sign buyers felt ready to talk to sales.","Cart page visits up 24.4% and checkout page visits up 21.4%. Product page visits rose only 1.5%."]},"direction":"won","metric":"completed orders and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2016-07","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/increasing-conversions-by-providing-a-better-on-site-experience/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-skincare-kit-skin-type-comparison-table","url":"https://liftarchive.com/test/cf-skincare-kit-skin-type-comparison-table/","markdown_url":"https://liftarchive.com/test/cf-skincare-kit-skin-type-comparison-table/index.md","title":"Skin-type comparison table on kit page: +22.8% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Navigation & mega menus"],"element_slugs":["comparison-chart","menu"],"change":"Skin-type comparison table on kit page","control":"The middle of the kit page walked through each step of the 3-step system and showed some proof elements. Shoppers picked their skin-type option lower down.","variant":"The steps and proof were replaced with a table showing the benefit of each step for each skin type. A sub-menu was added so shoppers could jump to the science, the formula and reviews.","summary":"Replacing a step-by-step breakdown with a table comparing benefits by skin type lifted completed orders by 10.1% and revenue per visitor by 22.8%. Conversion Fanatics ran this A/B test for a skincare company selling a 3-step kit in three skin-type versions. The variant also added an on-page sub-menu linking to the science, the formula and reviews.","result":{"headline":"+22.8% revenue per visitor","metrics":["Completed orders: +10.1% against the control.","Revenue per visitor: +22.8%, so the gain carried through to money, not just order count.","The agency also reported more engagement and clicks on heatmaps.","The test was read after about 2,400 unique visitors and 126 conversions. That is a small sample, so treat the size of the lift with care."]},"direction":"won","metric":"completed orders and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2017-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/leveraging-product-detail-comparisons-increase-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-pdp-carousel-zoom-short-copy-reviews","url":"https://liftarchive.com/test/cf-pdp-carousel-zoom-short-copy-reviews/","markdown_url":"https://liftarchive.com/test/cf-pdp-carousel-zoom-short-copy-reviews/index.md","title":"Product page carousel, zoom and reviews moved up: +16% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Reviews & star ratings","Variant, size & option selectors"],"element_slugs":["product-images","reviews","variant-selector"],"change":"Product page carousel, zoom and reviews moved up","control":"The original product page was cluttered and used an awkward dual-scroll layout. That made it hard to take in the product details.","variant":"Images moved into a carousel with zoom, the description got shorter, and size and quantity options were made more prominent. The reviews section was moved higher on the page.","summary":"A bundle of product page changes, led by an image carousel with zoom, lifted orders by 16% and revenue by 17%. Conversion Fanatics ran this test for an anonymized ecommerce store. Several changes shipped together, so the result belongs to the whole package rather than any single element.","result":{"headline":"+16% orders","metrics":["Orders: +16%.","Revenue: +17%, in line with the order gain.","Visits to the checkout page rose 15% and visits to the cart page rose 10%, so more shoppers moved forward at each step.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"orders and revenue","quantified":true,"evidence":"bundled","date":"2017-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/make-changes-product-detail-pages-increase-checkouts/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-mobile-expand-key-product-options","url":"https://liftarchive.com/test/cf-mobile-expand-key-product-options/","markdown_url":"https://liftarchive.com/test/cf-mobile-expand-key-product-options/index.md","title":"Expanded key product options on mobile: +36.6% mobile conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Expanded key product options on mobile","control":"On mobile, shoppers had to tap to open each option group, such as size and color, before they could choose. That meant several taps before adding to cart.","variant":"Only the key option groups were shown already open. The choices were restyled to be easier to see and tap.","summary":"Showing only the key option groups already expanded, with easier-to-tap styling, lifted mobile conversions by 36.6% and mobile revenue per visitor by 6.4%. Conversion Fanatics ran this test for an ecommerce store that gets over half its orders on mobile. It was a second try after a version that expanded every option lost.","result":{"headline":"+36.6% mobile conversions","metrics":["Mobile completed purchases: +36.6%.","Mobile revenue per visitor: +6.4%. The smaller gain suggests more orders, possibly at a lower average value.","An earlier version that expanded all options lost by about 4%, so how much you expand matters.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"mobile completed purchases","quantified":true,"evidence":"ab-test","date":"2016-01","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/use-this-trick-to-increase-mobile-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-mobile-expand-all-product-options-lost","url":"https://liftarchive.com/test/cf-mobile-expand-all-product-options-lost/","markdown_url":"https://liftarchive.com/test/cf-mobile-expand-all-product-options-lost/index.md","title":"Expanding all product options on mobile: about -4% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Expanding all product options on mobile","control":"On mobile, shoppers had to tap to open each option group, such as size and color, before they could choose.","variant":"All option groups were shown fully expanded, so no tap was needed to see the choices.","summary":"Showing every product option group fully expanded on mobile lost by about 4% in mobile conversions, after leading by over 40% early in the test. Conversion Fanatics ran this test for an ecommerce store that gets over half its orders on mobile. A follow-up that expanded only the key options later won.","result":{"headline":"about -4% conversions","metrics":["Mobile conversions: about -4% against the control. This test lost.","Early in the test the variant was ahead by more than 40%, then the lead faded away.","No sample size, duration or confidence level was shared."]},"direction":"lost","metric":"mobile conversions","quantified":true,"evidence":"ab-test","date":"2016-01","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/use-this-trick-to-increase-mobile-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-luxury-skincare-kit-page-redesign-first-try-lost","url":"https://liftarchive.com/test/cf-luxury-skincare-kit-page-redesign-first-try-lost/","markdown_url":"https://liftarchive.com/test/cf-luxury-skincare-kit-page-redesign-first-try-lost/index.md","title":"Full redesign of luxury skincare kit page: lost by a large margin","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Variant, size & option selectors","Social proof, authority & press"],"element_slugs":["layout-design","variant-selector","social-proof"],"change":"Full redesign of luxury skincare kit page","control":"The page explained the steps of the system, then listed three skin-type kits, each with its own buy button. It showed no social proof and no price.","variant":"The redesign added better images, a benefit headline, two social proof areas and a how-it-works video. It showed one large product image with a skin-type dropdown, a visible price, and a popup explaining the differences.","summary":"A full redesign of a luxury skincare kit page lost to the original by a large margin. Conversion Fanatics ran this test for a dermatologist-created skincare brand. Many changes shipped together, and the exact size of the loss was not shared.","result":{"headline":"lost by a large margin","metrics":["Conversions: down by a large margin, according to the agency. This test lost.","No percentage, sample size or duration was shared.","A later iteration that changed the headline, swapped the dropdown for radio buttons and changed the button text won."]},"direction":"lost","metric":"conversions","quantified":false,"evidence":"bundled","date":"2017-01","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/why-a-losing-test-isnt-a-loser-costing-you-35-percent-increases/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-luxury-skincare-kit-page-redesign-iteration","url":"https://liftarchive.com/test/cf-luxury-skincare-kit-page-redesign-iteration/","markdown_url":"https://liftarchive.com/test/cf-luxury-skincare-kit-page-redesign-iteration/index.md","title":"Kit page rework with radio buttons and 'Buy Now': +35.4% sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Headlines, product titles & copy","Add-to-cart & CTA buttons"],"element_slugs":["variant-selector","headlines-copy","cta-button"],"change":"Kit page rework with radio buttons and 'Buy Now'","control":"The original kit page listed three skin-type kits, each with its own buy button. It showed no social proof and no price.","variant":"The earlier redesign was kept but reworked. The headline became the product name with benefits, radio buttons replaced the skin-type dropdown, and the button text changed from 'Add to Bag' to 'Buy Now'.","summary":"A reworked kit page redesign lifted sales by 35.4% and revenue per visitor by over 41% against the original. Conversion Fanatics ran this test for a dermatologist-created luxury skincare brand, after a first redesign lost. The version bundled several changes, so the gain belongs to the whole page.","result":{"headline":"+35.4% sales","metrics":["Sales: +35.4% against the original page.","Revenue per visitor: over +41%.","The first redesign without these fixes lost by a large margin.","The test was still running when the results were published. No sample size or confidence level was shared."]},"direction":"won","metric":"sales and revenue per visitor","quantified":true,"evidence":"bundled","date":"2017-01","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/why-a-losing-test-isnt-a-loser-costing-you-35-percent-increases/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-subscription-product-bogo-first-order","url":"https://liftarchive.com/test/cf-subscription-product-bogo-first-order/","markdown_url":"https://liftarchive.com/test/cf-subscription-product-bogo-first-order/index.md","title":"Buy-one-get-one first subscription order: CPA ~$80 to ~$10","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"Buy-one-get-one first subscription order","control":"New subscribers got one unit on their first order. At a CPA near $80 and a price under $20, the brand took about five months to profit from each customer.","variant":"The first order became buy-one-get-one: two units for the price of one. A free trial was tried earlier but brought in customers who mostly cancelled.","summary":"Switching to a buy-one-get-one first order took daily sales from about 35 to almost 400 and cut cost per acquisition from about $80 to about $10. Conversion Fanatics made this offer change for a seller of a physical subscription product priced under $20. It was measured before and after the switch, not as a split test.","result":{"headline":"CPA ~$80 to ~$10","metrics":["Daily sales: from about 35 to almost 400.","Cost per acquisition: from almost $80 to about $10, so new customers paid back almost at once instead of after about five months.","An earlier free-trial offer cut CPA as low as $0.25, but most of those customers cancelled after the trial.","These are before-and-after numbers, not a controlled split test."]},"direction":"won","metric":"daily sales and cpa","quantified":true,"evidence":"before-after","date":"2015-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/specific-sales-conversion-strategy-to-improve-results/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-subscription-double-your-first-order","url":"https://liftarchive.com/test/cf-subscription-double-your-first-order/","markdown_url":"https://liftarchive.com/test/cf-subscription-double-your-first-order/index.md","title":"'Double Your First Order' subscription offer: CPA ~$25 to ~$13","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing, discounts & savings display","Subscriptions & subscribe-and-save"],"element_slugs":["pricing-discounts","subscriptions"],"change":"'Double Your First Order' subscription offer","control":"New subscribers saw a standard first-order offer. At a CPA of about $25, each customer took around 2.5 months to become profitable.","variant":"The offer was framed as 'Double Your First Order', a close cousin of buy-one-get-one with different wording.","summary":"Framing the first subscription order as 'Double Your First Order' cut cost per acquisition from about $25 to about $13. Conversion Fanatics made this change for a seller of a monthly physical subscription product, and active paying subscribers doubled within 45 days. It was measured before and after, not as a split test.","result":{"headline":"CPA ~$25 to ~$13","metrics":["Cost per acquisition: from about $25 to an average of about $13.","Active paying subscribers: doubled in 45 days.","New customers became profitable almost right away instead of after about 2.5 months.","These are before-and-after numbers, not a controlled split test."]},"direction":"won","metric":"cpa and active subscribers","quantified":true,"evidence":"before-after","date":"2015-09","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/specific-sales-conversion-strategy-to-improve-results/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-ecommerce-streamlined-category-menu","url":"https://liftarchive.com/test/cf-ecommerce-streamlined-category-menu/","markdown_url":"https://liftarchive.com/test/cf-ecommerce-streamlined-category-menu/index.md","title":"Flat category menu instead of dropdowns: almost +12% checkouts","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Flat category menu instead of dropdowns","control":"A menu with a few top-level categories. Hovering over each one opened a dropdown with many sub-options.","variant":"A streamlined menu with the store's main product offerings as direct links. The sub-menus were removed, so one click took shoppers to a product range.","summary":"Replacing a dropdown category menu with a flat menu that linked straight to the main product lines lifted successful checkouts by almost 12%. Conversion Fanatics ran this test for an anonymized ecommerce store and published it on its blog in 2015. The new menu removed one level of clicks between the shopper and the products.","result":{"headline":"almost +12% checkouts","metrics":["Successful checkouts: up almost 12% for the flat menu.","No other metrics, sample size or test length were shared."]},"direction":"won","metric":"checkout conversions","quantified":true,"evidence":"ab-test","date":"2015-10","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/website-usability-testing/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"cf-skincare-catalog-three-per-row","url":"https://liftarchive.com/test/cf-skincare-catalog-three-per-row/","markdown_url":"https://liftarchive.com/test/cf-skincare-catalog-three-per-row/index.md","title":"Cleaner skincare catalog grid: +20% conversion, +40% revenue/visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Cleaner skincare catalog grid","control":"A catalog page with 4 products in each row. Prices and calls to action did not line up from one product to the next.","variant":"3 products in each row, with larger product images and prices and buttons aligned. Products were sorted by most popular.","summary":"A skincare catalog page with 3 products per row, bigger images, aligned buttons and best sellers first lifted conversion rate from 11.54% to 13.87% (+20%). Revenue per visitor rose 40%, from $16.44 to $22.98. Conversion Fanatics ran this test for a skincare products company and shared it on its blog in 2017; several layout changes shipped together.","result":{"headline":"+20% conversion, +40% revenue/visitor","metrics":["Conversion rate: 11.54% to 13.87%, a 20% lift.","Revenue per visitor: $16.44 to $22.98, a 40% lift.","Visits to checkout rose 19.22% and visits to cart rose 8%.","All four changes shipped together, so the lift can't be credited to the 3-per-row layout alone."]},"direction":"won","metric":"conversion rate and revenue per visitor","quantified":true,"evidence":"bundled","date":"2017-11","credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://conversionfanatics.com/will-showing-fewer-products-store-improve-conversions/","source_name":"Conversion Fanatics blog case study","brand":null},{"slug":"biolite-shopify-checkout-contact-info-block","url":"https://liftarchive.com/test/biolite-shopify-checkout-contact-info-block/","markdown_url":"https://liftarchive.com/test/biolite-shopify-checkout-contact-info-block/index.md","title":"Explained contact fields in Shopify checkout: +18% transactions","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Explained contact fields in Shopify checkout","control":"The standard Shopify checkout first step. It asked for email and phone up front, with no explanation of why they were needed.","variant":"Email and phone moved into a clearly labelled Contact Information section below the shipping address. Helper text next to each field explained how it would be used.","summary":"Grouping email and phone into a labelled Contact Information block, with short text explaining how each would be used, lifted BioLite's transactions by 18%. Drop-off from checkout step 1 to step 2 fell by 14%. Surefoot ran this A/B test inside BioLite's Shopify checkout and published it as a case study.","result":{"headline":"+18% transactions","metrics":["Transactions: up 18%, on both desktop and mobile.","Drop-off from step 1 (shipping address) to step 2 (shipping method): down 14%.","Email capture: up 20%."]},"direction":"won","metric":"transactions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/biolite","source_name":"Surefoot case study","brand":"BioLite"},{"slug":"fracture-mobile-homepage-rebuild","url":"https://liftarchive.com/test/fracture-mobile-homepage-rebuild/","markdown_url":"https://liftarchive.com/test/fracture-mobile-homepage-rebuild/index.md","title":"Fracture mobile homepage rebuild: 2x transactions","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","UGC & product video","Product cards & quick add"],"element_slugs":["hero","ugc-video","product-cards"],"change":"Fracture mobile homepage rebuild","control":"A mobile homepage with the value proposition below the fold. The main upload button gave little context, and text links sat apart from the images they described.","variant":"Hero copy that plainly said what Fracture makes, with the value proposition above the fold and a carousel of real customer prints. Product cards were redesigned and the main button led straight into the photo upload flow.","summary":"Fracture's rebuilt mobile homepage, which explained the product above the fold and showed real customer prints, doubled transactions compared with the old design. Add-to-carts rose 89% and photo uploads rose 78%. Surefoot ran this test for Fracture and published it as a case study; several homepage changes were tested together.","result":{"headline":"2x transactions","metrics":["Transactions: 2x the old homepage.","Add-to-carts: up 89%.","Photo uploads: up 78%.","Reported as statistically significant, tracked in Convert and checked against GA4 and BigQuery.","This was a bundled redesign, so the lift belongs to the package of changes, not any one element."]},"direction":"won","metric":"mobile homepage transactions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/fracture","source_name":"Surefoot case study","brand":"Fracture"},{"slug":"lovelyskin-redesign-validated-launch","url":"https://liftarchive.com/test/lovelyskin-redesign-validated-launch/","markdown_url":"https://liftarchive.com/test/lovelyskin-redesign-validated-launch/index.md","title":"LovelySkin redesign checked by 10 pre-launch tests: +39% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"LovelySkin redesign checked by 10 pre-launch tests","control":"LovelySkin's previous website.","variant":"A redesign by LovelySkin's in-house team, with new functionality and an updated brand look. It was refined through three rounds of 1:1 interviews on prototypes and ten A/B tests on its highest-risk pieces.","summary":"LovelySkin's site redesign was followed by a 39% rise in conversion rate and a 20% rise in average order value after launch. Before going live, Surefoot ran three rounds of user interviews and ten A/B tests on the riskiest parts of the new design. This is a before-and-after comparison of a full redesign, not a split test of new site versus old.","result":{"headline":"+39% conversion","metrics":["Conversion rate: up 39% after launch, compared with before.","Average order value: up 20% after launch.","The case study reports no performance dip after launch.","Results of the ten individual pre-launch tests were not reported."]},"direction":"won","metric":"conversion rate and aov","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/lovelyskin","source_name":"Surefoot case study","brand":"LovelySkin"},{"slug":"peak-design-99-free-shipping-threshold","url":"https://liftarchive.com/test/peak-design-99-free-shipping-threshold/","markdown_url":"https://liftarchive.com/test/peak-design-99-free-shipping-threshold/index.md","title":"$99 free shipping threshold instead of free US shipping: +17% AOV","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price","Shipping & delivery messaging"],"element_slugs":["free-shipping-threshold","shipping-messaging"],"change":"$99 free shipping threshold instead of free US shipping","control":"Free shipping on every US order, with no minimum.","variant":"Free US shipping only on orders of $99 or more. Smaller orders paid for shipping.","summary":"Replacing free shipping on all US orders with free shipping only on orders of $99 or more lifted Peak Design's average order value by 17%. Fewer orders came in under $99, but net revenue was not statistically different from before. Surefoot ran this as a 26-day before-and-after comparison, not a split test, and published it as a case study.","result":{"headline":"+17% AOV","metrics":["Average order value: up 17%.","Orders above $99: up 16%.","Total transactions dipped, all from orders under $99. This is a real trade-off, not a free win.","Net transaction revenue: directionally up but not statistically different from before, so treat it as flat.","Main business win: hundreds of thousands of dollars a year in shipping costs no longer subsidized."]},"direction":"won","metric":"aov","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/peak-design","source_name":"Surefoot case study","brand":"Peak Design"},{"slug":"smith-mobile-cart-redesign","url":"https://liftarchive.com/test/smith-mobile-cart-redesign/","markdown_url":"https://liftarchive.com/test/smith-mobile-cart-redesign/index.md","title":"SMITH mobile cart redesign: +8% visits to checkout","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["cart-drawer","cta-button","layout-design"],"change":"SMITH mobile cart redesign","control":"A busy mobile cart with unclear calls to action and small tap targets. It also had display bugs on common phones.","variant":"A mobile-first cart with larger buttons and tap targets, a simpler layout, login at the top and easier cart editing. One primary call to action sat at the bottom.","summary":"A simpler, mobile-first cart with bigger buttons and one main call to action lifted SMITH's mobile visits to checkout by 8%. Returning mobile visitors moved to checkout 10% more often. Surefoot ran this A/B test for SMITH and published it as a case study; it also appeared as a Convert.com case study.","result":{"headline":"+8% visits to checkout","metrics":["Visits to checkout on mobile: up 8%, at 95% statistical significance.","Returning mobile visitors: 10% more reached checkout.","Transactions: up 3.4%, and revenue per visitor up $1.39, according to the Convert.com version of the case study.","Both full-price shoppers and pro-deal subscribers saw a lift, with the largest revenue gain from full-price buyers."]},"direction":"won","metric":"visits to checkout (mobile)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/smith","source_name":"Surefoot case study","brand":"SMITH"},{"slug":"pros-closet-bike-finder-email-required","url":"https://liftarchive.com/test/pros-closet-bike-finder-email-required/","markdown_url":"https://liftarchive.com/test/pros-closet-bike-finder-email-required/index.md","title":"Email required to see Bike Finder quiz results: +49% email captures","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product finder quizzes","Popups & email capture"],"element_slugs":["quiz-finder","popups"],"change":"Email required to see Bike Finder quiz results","control":"The Bike Finder quiz let visitors skip the email step and still see their bike matches.","variant":"Visitors had to enter an email address to view their quiz results.","summary":"Making email required to see Bike Finder quiz results lifted unique email captures at The Pro's Closet by 49%, with no impact on purchases. Surefoot ran this A/B test for the used-bike marketplace and published it as a case study. Before the test, email was optional.","result":{"headline":"+49% email captures","metrics":["Unique email captures: up 49%.","Purchases: no impact, so the gate did not cost sales during the test.","The case study reports the lift as significant."]},"direction":"won","metric":"unique email captures","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/the-pros-closet","source_name":"Surefoot case study","brand":"The Pro's Closet"},{"slug":"shade-store-nav-change-consultation-submits","url":"https://liftarchive.com/test/shade-store-nav-change-consultation-submits/","markdown_url":"https://liftarchive.com/test/shade-store-nav-change-consultation-submits/index.md","title":"Navigation change at The Shade Store: +92% consultation requests","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Navigation change at The Shade Store","control":"The original site navigation.","variant":"A single change to the navigation. The case study does not say what it was.","summary":"A change to The Shade Store's site navigation lifted in-home consultation submissions by 92%. Surefoot ran this A/B test for the custom window-treatment brand. Surefoot has not described what the navigation change was.","result":{"headline":"+92% consultation requests","metrics":["In-home consultation submissions: +92%.","This is a lead metric, not orders. A consultation starts a sale that closes later, often off the website.","Effects on other lead types, such as swatch orders or showroom bookings, were not shared."]},"direction":"won","metric":"in-home consultation submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/the-shade-store","source_name":"Surefoot case study","brand":"The Shade Store"},{"slug":"shade-store-swatch-nav-test-stopped","url":"https://liftarchive.com/test/shade-store-swatch-nav-test-stopped/","markdown_url":"https://liftarchive.com/test/shade-store-swatch-nav-test-stopped/index.md","title":"Swatch navigation test at The Shade Store: about -82%, stopped","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Swatch navigation test at The Shade Store","control":"The original swatch navigation.","variant":"A changed swatch navigation. The case study does not say what changed.","summary":"A change to The Shade Store's swatch navigation cut orders of its most popular swatches by roughly 82%, so the test was stopped early. Surefoot ran this A/B test for the custom window-treatment brand. Surefoot counted the loss it avoided as part of the program's results.","result":{"headline":"about -82%, stopped","metrics":["Most-popular-swatch orders: about -82%. This is a clear loss.","The test was stopped early once the drop showed up, so the variant never went live.","Effects on other lead types were not shared."]},"direction":"lost","metric":"most-popular-swatch orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/the-shade-store","source_name":"Surefoot case study","brand":"The Shade Store"},{"slug":"timbertech-free-sample-kit-toaster","url":"https://liftarchive.com/test/timbertech-free-sample-kit-toaster/","markdown_url":"https://liftarchive.com/test/timbertech-free-sample-kit-toaster/index.md","title":"Free sample kit toaster: +73% sample orders on mobile","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Free gifts & gift with purchase"],"element_slugs":["popups","free-gift"],"change":"Free sample kit toaster","control":"Sample and decking pages with no toaster. Many visitors did not realise they could order a free sample kit.","variant":"A small 'Starter Kit' toaster offering a free sample kit, shown after a short pause and easy to dismiss.","summary":"A small, dismissible toaster offering a free sample kit lifted TimberTech's sample kit orders by 73% on mobile and 12% on desktop. Surefoot ran this A/B test for the composite decking brand. Surefoot reported the lift as statistically significant.","result":{"headline":"+73% sample orders on mobile","metrics":["Sample kit orders on mobile: +73%.","Sample kit orders on desktop: +12%.","A version that appeared on scroll-up lost to the version shown after a short pause.","Most orders went to one best-seller kit. A follow-up test added colour choice to the toaster and spread demand without losing orders."]},"direction":"won","metric":"sample kit orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Surefoot","url":"https://liftarchive.com/practitioners/surefoot/","kind":"org"},"source_url":"https://surefoot.me/case-studies/timbertech","source_name":"Surefoot case study","brand":"TimberTech"},{"slug":"growthhit-sitewide-free-shipping-sticky-banner","url":"https://liftarchive.com/test/growthhit-sitewide-free-shipping-sticky-banner/","markdown_url":"https://liftarchive.com/test/growthhit-sitewide-free-shipping-sticky-banner/index.md","title":"Sitewide 'FREE SHIPPING' sticky banner: +8% purchases","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging","Announcement bars"],"element_slugs":["shipping-messaging","announcement-bar"],"change":"Sitewide 'FREE SHIPPING' sticky banner","control":"The original site, with no emphasis on free shipping.","variant":"A sticky banner announcing FREE SHIPPING, shown on every page and every device.","summary":"Adding a sitewide sticky banner announcing free shipping lifted completed purchases by 8%. GrowthHit ran this A/B test for a beauty ecommerce store where almost every product already shipped free, and it was published as a Convert case study. The result was reported at 90% confidence.","result":{"headline":"+8% purchases","metrics":["Completed purchases: +8%.","Confidence was 90%, a lower bar than the usual 95%."]},"direction":"won","metric":"completed purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GrowthHit","url":"https://liftarchive.com/practitioners/growthhit/","kind":"org"},"source_url":"https://www.convert.com/case-studies/growth-hit-free-shipping/","source_name":"Convert.com case study","brand":null},{"slug":"anatta-pdp-tabbed-buy-box-best-value-bundle","url":"https://liftarchive.com/test/anatta-pdp-tabbed-buy-box-best-value-bundle/","markdown_url":"https://liftarchive.com/test/anatta-pdp-tabbed-buy-box-best-value-bundle/index.md","title":"Tabbed buy box with a 'Best Value' bundle tab: +2% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Variant, size & option selectors"],"element_slugs":["bundles","variant-selector"],"change":"Tabbed buy box with a 'Best Value' bundle tab","control":"The product page led with a single product variant. The more profitable bundle offer was easy to overlook.","variant":"A mobile-friendly, all-in-one buy box with two tabs: the single product, and a 'Best Value' tab that opens a buy-3-for-2 bundle builder.","summary":"A tabbed buy box that gave a buy-3-for-2 bundle its own 'Best Value' tab raised average order value from $102.63 to $104.74, about 2%. Anatta ran this A/B test for a DTC brand on headless Shopify, and it was published as a Convert case study. Anatta's Bayesian model put the chance of a real positive effect at 97.6%.","result":{"headline":"+2% AOV","metrics":["Average order value: $102.63 to $104.74, about +2% (+$2.11 per order).","Probability of a positive effect: 97.6%.","The 94% credible range for the lift was $0.03 to $4.25 per order, so the true gain could be close to zero.","New customers were much more likely than returning ones to take the bundle."]},"direction":"won","metric":"aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Anatta","url":"https://liftarchive.com/practitioners/anatta/","kind":"org"},"source_url":"https://www.convert.com/case-studies/anatta-full-stack/","source_name":"Convert.com case study","brand":null},{"slug":"mamabrum-simplified-product-page","url":"https://liftarchive.com/test/mamabrum-simplified-product-page/","markdown_url":"https://liftarchive.com/test/mamabrum-simplified-product-page/index.md","title":"Simplified product page redesign: +6% purchase conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Add-to-cart & CTA buttons","Shipping & delivery messaging"],"element_slugs":["layout-design","cta-button","shipping-messaging"],"change":"Simplified product page redesign","control":"The original product page. Research found it cluttered and hard to follow, with information repeated in several places.","variant":"A redesigned product page built for clarity and credibility, with less duplication and a cleaner layout.","summary":"A simpler, clearer product page raised Mamabrum's purchase conversion rate from 3.63% to 3.85%, a 6.03% lift, and add-to-cart rate rose 11.64%. Digispot ran this A/B test for the Polish wooden toy and baby care store, and it was published as a Convert case study. This was a full redesign with several changes shipped together, so no single element gets the credit.","result":{"headline":"+6% purchase conversion","metrics":["Purchase conversion rate: 3.63% to 3.85%, a 6.03% relative lift.","Add-to-cart rate: +11.64%.","Both gains come from the redesign as a whole, not from any one change."]},"direction":"won","metric":"purchase conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Digispot","url":"https://liftarchive.com/practitioners/digispot/","kind":"org"},"source_url":"https://www.convert.com/case-studies/boost-product-page-add-to-cart-rate-digispot/","source_name":"Convert.com case study","brand":"Mamabrum"},{"slug":"brave-one-free-shipping-promo-bar-glassware","url":"https://liftarchive.com/test/brave-one-free-shipping-promo-bar-glassware/","markdown_url":"https://liftarchive.com/test/brave-one-free-shipping-promo-bar-glassware/index.md","title":"Limited-time free shipping bar over $250: +20% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Free shipping thresholds & shipping price","Sales, urgency & limited-time offers"],"element_slugs":["announcement-bar","free-shipping-threshold","urgency-offers"],"change":"Limited-time free shipping bar over $250","control":"The site with no free shipping promotion.","variant":"A promotional bar at the top of the site offering free shipping on orders over $250, for a limited time.","summary":"A promotional bar offering free shipping for a limited time on orders over $250 lifted revenue by 20%, about $16,000 extra during the test. Brave One ran this A/B test for a luxury handmade glass brand, and it was published as a Convert case study. Brave One said the extra sales more than covered the added shipping costs.","result":{"headline":"+20% revenue","metrics":["Revenue: +20%, about $16,000 more than the control during the test.","Confidence: 99.26%.","Brave One reported that the gain outweighed the cost of free shipping, though margin figures were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Brave One","url":"https://liftarchive.com/practitioners/brave-one/","kind":"org"},"source_url":"https://www.convert.com/case-studies/brave-one/","source_name":"Convert.com case study","brand":null},{"slug":"cf-scent-bundle-help-me-choose-lightbox-desktop","url":"https://liftarchive.com/test/cf-scent-bundle-help-me-choose-lightbox-desktop/","markdown_url":"https://liftarchive.com/test/cf-scent-bundle-help-me-choose-lightbox-desktop/index.md","title":"'Help me choose' scent lightbox: +11% orders on desktop","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Popups & email capture"],"element_slugs":["variant-selector","popups"],"change":"'Help me choose' scent lightbox","control":"The bundle page with a scent dropdown. Scent details were on the page, but a poll showed shoppers still struggled to pick.","variant":"A 'help me choose' link near the dropdown that opens a lightbox describing each scent, with a quick way to choose.","summary":"Adding a 'help me choose' link that opens a lightbox describing each scent lifted completed orders by 11% and revenue per visitor by 24% on desktop. Conversion Fanatics ran this A/B test for an online men's grooming store selling a multi-scent bundle, and it was published as a Convert case study. On mobile, a simpler variant won instead.","result":{"headline":"+11% orders on desktop","metrics":["Completed orders on desktop: +11%.","Revenue per visitor on desktop: +24%.","On mobile this variant did not win. A short 'Smells Like:' recap next to the dropdown did better there."]},"direction":"won","metric":"completed orders (desktop)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://www.convert.com/case-studies/conversion-fanatics/","source_name":"Convert.com case study","brand":null},{"slug":"cf-scent-bundle-smells-like-recap-mobile","url":"https://liftarchive.com/test/cf-scent-bundle-smells-like-recap-mobile/","markdown_url":"https://liftarchive.com/test/cf-scent-bundle-smells-like-recap-mobile/index.md","title":"'Smells Like' recap by the scent picker: +53% mobile orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Headlines, product titles & copy"],"element_slugs":["variant-selector","headlines-copy"],"change":"'Smells Like' recap by the scent picker","control":"The bundle product page asked shoppers to pick scents from a dropdown. Descriptions of each scent were on the page, but not next to the picker.","variant":"A brief \"Smells Like:\" summary of each scent sat right beside the dropdown. There was no link or lightbox with extra detail.","summary":"Adding a short \"Smells Like:\" recap next to the scent dropdown on a bundle product page lifted completed orders on mobile by 53% and revenue per visitor by 37%. Conversion Fanatics ran this test for an online grooming store, and it was published as a Convert.com case study. On desktop, a different version with a \"help me choose\" lightbox won instead.","result":{"headline":"+53% mobile orders","metrics":["Completed orders on mobile: +53% against the control.","Revenue per visitor on mobile: +37%.","On desktop, the lightbox version won instead, with +11% completed orders and +24% revenue per visitor.","Both challengers beat the control overall, so the core idea (help people choose a scent) held on both devices."]},"direction":"won","metric":"completed orders (mobile)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversion Fanatics","url":"https://liftarchive.com/practitioners/conversion-fanatics/","kind":"org"},"source_url":"https://www.convert.com/case-studies/conversion-fanatics/","source_name":"Convert.com case study","brand":null},{"slug":"conversionwise-wellness-pdp-cold-meta-traffic","url":"https://liftarchive.com/test/conversionwise-wellness-pdp-cold-meta-traffic/","markdown_url":"https://liftarchive.com/test/conversionwise-wellness-pdp-cold-meta-traffic/index.md","title":"Clearer gallery and benefit copy for cold Meta traffic: +8.93% sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Headlines, product titles & copy"],"element_slugs":["product-images","headlines-copy"],"change":"Clearer gallery and benefit copy for cold Meta traffic","control":"Cold visitors from Meta ads landed on a product page with a cluttered gallery that left out nutrition facts and benefits. The copy was generic and didn't say who the product was for or why it beat alternatives.","variant":"The first gallery image showed the number of servings and the key USPs with icons, and the gallery got clear previews. New copy explained the brand, what makes it different and who it serves, and tied features to everyday benefits.","summary":"A product page with a cleaner image gallery and clearer benefit copy raised purchase conversion from 5.27% to 5.74%, a lift of 8.93%, for cold traffic from Meta ads. ConversionWise ran this test for a health and wellness brand that sells to health-conscious women, and it was published as a Convert.com case study. The gallery and the copy changed together, so the result belongs to the whole package, not to one element.","result":{"headline":"+8.93% sales","metrics":["Purchase conversion rate: 5.27% to 5.74%, a relative lift of 8.93%.","Add-to-cart events: up 6.6%.","Checkouts started: up 7%.","Pages viewed after purchase: up 18%, as reported in the case study."]},"direction":"won","metric":"purchase conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Oliver Kenyon","url":"https://liftarchive.com/practitioners/oliverkenyon/","kind":"person"},"source_url":"https://www.convert.com/case-studies/convert-case-study-conversionwise/","source_name":"Convert.com case study","brand":null},{"slug":"high-street-tv-yawn-bed-ppc-landing-page","url":"https://liftarchive.com/test/high-street-tv-yawn-bed-ppc-landing-page/","markdown_url":"https://liftarchive.com/test/high-street-tv-yawn-bed-ppc-landing-page/index.md","title":"Dedicated PPC landing page vs product page: +32.62% purchases","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Founder & brand story","USP bars & benefit icons"],"element_slugs":["ad-match","founder-story","usp-bar"],"change":"Dedicated PPC landing page vs product page","control":"Paid traffic went to the standard Yawn Bed product page on the High Street TV site, with no changes.","variant":"Paid traffic went to a new landing page built around who High Street TV is, the product's USPs and a more immersive look at the bed than the product page template allowed.","summary":"Sending paid search traffic to a dedicated landing page, instead of the standard product page, increased Yawn Bed purchases by 32.62%. Journey Further ran this test for High Street TV, and it was published as a Convert.com case study. The new page focused on the brand, its USPs and showing the product in depth.","result":{"headline":"+32.62% purchases","metrics":["Completed purchases: +32.62% against the product page, at 98.56% confidence.","Only paid traffic was tested, so this shows the effect for ad visitors, not for all shoppers.","The planned drop in bounce rate was a goal, but no bounce figure was shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Journey Further","url":"https://liftarchive.com/practitioners/journey-further/","kind":"org"},"source_url":"https://www.convert.com/case-studies/credibility-optimization-journey-further/","source_name":"Convert.com case study","brand":"High Street TV"},{"slug":"loop-earplugs-personalised-case-at-checkout","url":"https://liftarchive.com/test/loop-earplugs-personalised-case-at-checkout/","markdown_url":"https://liftarchive.com/test/loop-earplugs-personalised-case-at-checkout/index.md","title":"Engraved case option at checkout: -3.04% conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells","Checkout steps, fields & flow"],"element_slugs":["upsells","checkout-flow"],"change":"Engraved case option at checkout","control":"Mobile shoppers went through the original checkout flow with no personalisation option.","variant":"The checkout offered a carrying case that shoppers could engrave with their own text for an extra €6.","summary":"Offering an engraved, personalised carrying case for an extra €6 during checkout lowered conversion rate by 3.04% and revenue per visitor by 2.96%. Dash of CX ran this test for Loop Earplugs on mobile shoppers, and it was published as a Convert.com case study. Shoppers clicked the option, but the extra step cost more sales than it added.","result":{"headline":"-3.04% conversion rate","metrics":["Conversion rate: -3.04%. This test lost.","Revenue per visitor: -2.96%, so the paid add-on did not make up for lost orders.","Add to cart: -5.68%.","6.89% of users clicked the new personalisation option, so interest was real.","Results were significant at 99% confidence with no sample ratio mismatch."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Dash of CX","url":"https://liftarchive.com/practitioners/dash-of-cx/","kind":"org"},"source_url":"https://www.convert.com/case-studies/dash-of-cx-loop/","source_name":"Convert.com case study","brand":"Loop Earplugs"},{"slug":"sculpt-digital-checkout-promote-express-delivery-stripe","url":"https://liftarchive.com/test/sculpt-digital-checkout-promote-express-delivery-stripe/","markdown_url":"https://liftarchive.com/test/sculpt-digital-checkout-promote-express-delivery-stripe/index.md","title":"Promoting express delivery and Stripe at checkout: +16.01% revenue","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Checkout steps, fields & flow","Payment icons, express checkout & BNPL"],"element_slugs":["shipping-messaging","checkout-flow","payment-icons"],"change":"Promoting express delivery and Stripe at checkout","control":"Shoppers often missed the express delivery option and fell back on free shipping. PayPal was the default payment method.","variant":"Express delivery was promoted so it was easy to see and pick. Stripe became the preferred payment option, since it costs the store less to process than PayPal.","summary":"Promoting express delivery more clearly at checkout, while making Stripe the preferred payment method, raised revenue per user by 16.01% and average order value by 4.36%. Sculpt Digital ran this test for a UK WooCommerce store, and it was published as a Convert.com case study. Both changes shipped together, so the result can't be pinned on either one.","result":{"headline":"+16.01% revenue","metrics":["Revenue per user: +16.01%.","Average order value: £60.46 to £63.10, up 4.36%.","Express delivery uptake: 2.15% to 4.87% of buyers, more than double.","A metric labelled revenue conversion rate rose from 43.50% to 48.36% (+11.15%), as reported."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Sculpt Digital","url":"https://liftarchive.com/practitioners/sculpt-digital/","kind":"org"},"source_url":"https://www.convert.com/case-studies/improved-checkout-ux-sculpt-digital/","source_name":"Convert.com case study","brand":null},{"slug":"lampenlicht-usp-text-under-carousel-images","url":"https://liftarchive.com/test/lampenlicht-usp-text-under-carousel-images/","markdown_url":"https://liftarchive.com/test/lampenlicht-usp-text-under-carousel-images/index.md","title":"USP text under product carousel images: +4.96% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","USP bars & benefit icons"],"element_slugs":["product-images","usp-bar"],"change":"USP text under product carousel images","control":"The original lamp product page had an image carousel, reviews, a description and a technical specs block.","variant":"From the second carousel image on, each image had a short text line with one feature or USP buyers cared about, such as being in stock or fast delivery.","summary":"Showing one key feature or USP as a line of text under each product image, from the second carousel image onwards, raised order conversion by 4.96% and add to cart by 13%. Mintminds ran this test for Dutch lighting retailer Lampenlicht.nl, and it was published as a Convert.com case study. It came after four earlier tests on where to put product specs all lost.","result":{"headline":"+4.96% orders","metrics":["Order conversion rate: +4.96%, at 96.1% confidence.","Add to cart: +13% overall.","Revenue per visitor: +6.58%, with no confidence figure given.","Add to cart rose 19% for returning visitors and 15% for smartphone shoppers, both reported as significant."]},"direction":"won","metric":"order conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Mintminds","url":"https://liftarchive.com/practitioners/mintminds/","kind":"org"},"source_url":"https://www.convert.com/case-studies/optimize-product-carousel-mintminds/","source_name":"Convert.com case study","brand":"Lampenlicht.nl"},{"slug":"lampenlicht-spec-placement-tests-lost","url":"https://liftarchive.com/test/lampenlicht-spec-placement-tests-lost/","markdown_url":"https://liftarchive.com/test/lampenlicht-spec-placement-tests-lost/index.md","title":"Four ways to move product specs: all four lost","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Headlines, product titles & copy"],"element_slugs":["layout-design","headlines-copy"],"change":"Four ways to move product specs","control":"The original lamp product page showed a technical specs block, with a \"Show More\" link to see the full list.","variant":"Four separate variants: specs highlighted to match the category filters shoppers had used, specs expanded by default, specs swapped with the description, and a link to the specs placed above the image carousel.","summary":"Four tests that changed how technical specs appeared on product pages all lowered add to cart and revenue per visitor. Mintminds ran these tests for Dutch lighting retailer Lampenlicht.nl, and they were published as a Convert.com case study. None beat the original page.","result":{"headline":"all four lost","metrics":["All four variants had significantly lower add to cart than the control. These tests lost.","All four also had lower revenue per visitor.","No figures for each test, sample sizes or durations were shared."]},"direction":"lost","metric":"add to cart and revenue per visitor","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Mintminds","url":"https://liftarchive.com/practitioners/mintminds/","kind":"org"},"source_url":"https://www.convert.com/case-studies/optimize-product-carousel-mintminds/","source_name":"Convert.com case study","brand":"Lampenlicht.nl"},{"slug":"xtrema-nav-top-categories-instead-of-shop","url":"https://liftarchive.com/test/xtrema-nav-top-categories-instead-of-shop/","markdown_url":"https://liftarchive.com/test/xtrema-nav-top-categories-instead-of-shop/index.md","title":"Top categories in the menu instead of 'Shop': +16.7% product views","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Top categories in the menu instead of 'Shop'","control":"The main menu put all products under a single \"Shop\" dropdown.","variant":"The menu showed the main product categories at the top level, with direct links to products.","summary":"Showing top-level product categories, with direct product links, in the main menu instead of a generic \"Shop\" dropdown raised product views by 16.7%. Enavi ran this test for cookware brand Xtrema, and it was published as a Convert.com case study. Product views were the goal; the effect on purchases from this test was not shared.","result":{"headline":"+16.7% product views","metrics":["Product views: +16.7%, reported at 100% significance.","Sample size: 9,249.","Purchase conversion rate was tracked, but no figure was shared, so the sales impact of this change is unknown."]},"direction":"won","metric":"product views","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Enavi","url":"https://liftarchive.com/practitioners/enavi/","kind":"org"},"source_url":"https://www.convert.com/case-studies/optimize-product-discovery/","source_name":"Convert.com case study","brand":"Xtrema"},{"slug":"xtrema-homepage-shop-by-category-sub-hero","url":"https://liftarchive.com/test/xtrema-homepage-shop-by-category-sub-hero/","markdown_url":"https://liftarchive.com/test/xtrema-homepage-shop-by-category-sub-hero/index.md","title":"'Shop by category' sub-hero on the homepage: +40.41% collection views","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Navigation & mega menus"],"element_slugs":["hero","menu"],"change":"'Shop by category' sub-hero on the homepage","control":"The homepage sub-hero, just below the main hero, had a single 'Shop Best Sellers' button.","variant":"The button was replaced with a mobile-friendly, icon-led section that let visitors jump straight to the main product categories.","summary":"Replacing a 'Shop Best Sellers' button with a 'shop by category' section in the homepage sub-hero lifted collection views by 40.41%. Enavi ran this test for the cookware brand Xtrema, and it was published as a Convert.com case study. The goal was to help visitors find a product, since most of the site's traffic never viewed one.","result":{"headline":"+40.41% collection views","metrics":["Collection views: +40.41%, the primary goal. Many more homepage visitors went on to browse a category.","Reported at 100% statistical significance on a sample of 7,937 visitors, with a 50/50 split over 8 days.","Purchase conversion rate was tracked, but the result for this test was not shared. Treat this as an engagement win, not a proven sales win."]},"direction":"won","metric":"collection views","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Enavi","url":"https://liftarchive.com/practitioners/enavi/","kind":"org"},"source_url":"https://www.convert.com/case-studies/optimize-product-discovery/","source_name":"Convert.com case study","brand":"Xtrema"},{"slug":"conscious-items-persistent-cart-slider","url":"https://liftarchive.com/test/conscious-items-persistent-cart-slider/","markdown_url":"https://liftarchive.com/test/conscious-items-persistent-cart-slider/index.md","title":"Slide-out cart instead of a cart page: +10% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Slide-out cart instead of a cart page","control":"Shoppers who added an item went to a standard, separate cart page before checkout.","variant":"A slide-out cart opened over the current page and stayed available across the site until the order was placed, so shoppers could check their cart without leaving the page.","summary":"Replacing a dedicated cart page with a slide-out cart that stayed available on every page raised ecommerce conversion rate by 10% and revenue per visitor by 12%. Ontrack Digital+ ran this test for the online store Conscious Items, and it was published as a Convert.com case study. Most of the traffic was mobile, where loading a separate cart page adds friction.","result":{"headline":"+10% conversion rate","metrics":["Ecommerce conversion rate: +10% at 97.55% confidence. This was the main goal and matched the 10% the team predicted.","Revenue per visitor: +12%, so the extra orders were not offset by smaller baskets.","Products per visitor: +14.45%. Shoppers added more items when the cart was always within reach.","Average order value: +2.18%, a small change; no confidence level was shared for it."]},"direction":"won","metric":"ecommerce conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Ontrack Digital+","url":"https://liftarchive.com/practitioners/ontrack-digital/","kind":"org"},"source_url":"https://www.convert.com/case-studies/sales-funnel-simplification-ontrack/","source_name":"Convert.com case study","brand":"Conscious Items"},{"slug":"swanky-shoe-retailer-full-width-sale-banner","url":"https://liftarchive.com/test/swanky-shoe-retailer-full-width-sale-banner/","markdown_url":"https://liftarchive.com/test/swanky-shoe-retailer-full-width-sale-banner/index.md","title":"Full-width % off banner on sale items: +19% purchase conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Pricing, discounts & savings display"],"element_slugs":["badges-labels","pricing-discounts"],"change":"Full-width % off banner on sale items","control":"On the mobile collection page, sale items carried a 'sale' icon and showed both the old and new price.","variant":"Each sale item had a full-width banner across the product image showing the percentage off, in a larger, easier-to-read font. A second variant used a smaller corner badge with the percentage.","summary":"Showing the discount as a full-width percentage banner on sale items in the mobile collection page lifted purchase conversion by 19% and revenue per user by 26%. Swanky ran this test for a fast-fashion shoe retailer on Shopify Plus, and it was published as a Convert.com case study. The retailer wanted to sell stock earlier, before it needed deep markdowns.","result":{"headline":"+19% purchase conversion","metrics":["Purchase conversion rate: +19% for the full-width banner, at over 95% confidence.","Revenue per user: +26%, at over 98% confidence. Shoppers bought earlier, before items reached deeper discounts.","Product page visits: both variants, banner and corner badge, raised them about 5% over the control.","The corner badge variant's purchase result was not reported, so we can't say how it did on sales."]},"direction":"won","metric":"purchase conversion rate and revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Swanky","url":"https://liftarchive.com/practitioners/swanky/","kind":"org"},"source_url":"https://www.convert.com/case-studies/swanky-agency/","source_name":"Convert.com case study","brand":null},{"slug":"worship-digital-pdp-key-info-clarified","url":"https://liftarchive.com/test/worship-digital-pdp-key-info-clarified/","markdown_url":"https://liftarchive.com/test/worship-digital-pdp-key-info-clarified/index.md","title":"Clearer key information on product pages: +11.6% uplift","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Clearer key information on product pages","control":"The client's original product page.","variant":"The same product page with some important information made clearer. The source does not say which information or how it was changed.","summary":"Making some important information clearer on product pages produced an 11.6% uplift for product page viewers across all devices. Worship Digital, a CRO agency in Manchester, ran this test for an anonymized ecommerce client, and it was published as a Convert.com case study. The exact change and the metric behind the uplift were not shared.","result":{"headline":"+11.6% uplift","metrics":["Uplift: +11.6% for product page viewers, across all devices.","Reported at 95.2% statistical significance.","The metric was not named, so we can't say whether this was add-to-cart, conversion rate or revenue."]},"direction":"won","metric":"not stated (uplift among product page viewers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Worship Digital","url":"https://liftarchive.com/practitioners/worship-digital/","kind":"org"},"source_url":"https://www.convert.com/case-studies/convert-case-study-worship/","source_name":"Convert.com case study","brand":null},{"slug":"fishwife-pdp-accordion-vs-slider","url":"https://liftarchive.com/test/fishwife-pdp-accordion-vs-slider/","markdown_url":"https://liftarchive.com/test/fishwife-pdp-accordion-vs-slider/index.md","title":"Accordion vs slider on the product page: +5.8% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Accordion vs slider on the product page","control":"Product page content shown in one format, either an accordion or a slider. The source does not say which was the original.","variant":"The same content shown in the other format.","summary":"Fishwife tested an accordion against a slider for its product page content, and the version it shipped lifted revenue per visitor by 5.8%. The tinned fish brand's in-house growth team ran the test, and it was published as a Shoplift case study. The source does not say which layout won.","result":{"headline":"+5.8% revenue per visitor","metrics":["Revenue per visitor: +5.8% for the version Fishwife shipped.","One version had stronger engagement but weaker revenue. The team chose on revenue, not clicks.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Fishwife","url":"https://liftarchive.com/practitioners/fishwife/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/fishwife","source_name":"Shoplift case study","brand":"Fishwife"},{"slug":"fishwife-pdp-full-redesign","url":"https://liftarchive.com/test/fishwife-pdp-full-redesign/","markdown_url":"https://liftarchive.com/test/fishwife-pdp-full-redesign/index.md","title":"Full product page redesign: +11.2% mobile add-to-cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Full product page redesign","control":"Fishwife's previous product page.","variant":"A fully redesigned product page. The source does not list the specific changes.","summary":"A full redesign of Fishwife's product page raised mobile add-to-cart by 11.2%, while desktop stayed roughly flat. The tinned fish brand's in-house growth team ran the test from June to August 2025, and it was published as a Shoplift case study. Many changes shipped together, so the lift can't be credited to any one element.","result":{"headline":"+11.2% mobile add-to-cart","metrics":["Mobile add-to-cart rate: +11.2%. Most of Fishwife's traffic is mobile, so this is where the gain mattered most.","Desktop add-to-cart: roughly flat. The redesign did not clearly help desktop shoppers.","Purchase and revenue results for this test were not shared, and neither were sample size or confidence."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"bundled","date":"2025","credited_to":{"name":"Fishwife","url":"https://liftarchive.com/practitioners/fishwife/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/fishwife","source_name":"Shoplift case study","brand":"Fishwife"},{"slug":"fishwife-homepage-collections-layout-sticky-nav","url":"https://liftarchive.com/test/fishwife-homepage-collections-layout-sticky-nav/","markdown_url":"https://liftarchive.com/test/fishwife-homepage-collections-layout-sticky-nav/index.md","title":"Collections layout and sticky nav on homepage: +8.9% revenue/visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Navigation & mega menus"],"element_slugs":["product-cards","menu"],"change":"Collections layout and sticky nav on homepage","control":"The homepage showed bestselling products just below the fold and had no sticky header.","variant":"A collections layout replaced the bestsellers below the fold, and a sticky header with clear links to gift and fish categories stayed visible while scrolling.","summary":"Swapping homepage bestsellers for a collections layout and adding a sticky header lifted revenue per visitor by 8.9% and click-through by 10.1%. The tinned fish brand's in-house growth team ran the test from September to November 2025, and it was published as a Shoplift case study. Both changes shipped in one test, so treat the result as the effect of the pair.","result":{"headline":"+8.9% revenue/visitor","metrics":["Revenue per visitor: +8.9%. The source credits this to the sticky navigation.","Click-through: +10.1%. The source credits this to the collections layout.","Both changes ran in the same test, so the split between them is the source's reading, not a separate measurement.","Sample size and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2025","credited_to":{"name":"Fishwife","url":"https://liftarchive.com/practitioners/fishwife/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/fishwife","source_name":"Shoplift case study","brand":"Fishwife"},{"slug":"fishwife-fly-by-jing-collab-landing-page","url":"https://liftarchive.com/test/fishwife-fly-by-jing-collab-landing-page/","markdown_url":"https://liftarchive.com/test/fishwife-fly-by-jing-collab-landing-page/index.md","title":"Homepage-style landing page for a collab: +24.5% revenue/visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Ad-to-page message match"],"element_slugs":["layout-design","ad-match"],"change":"Homepage-style landing page for a collab","control":"The standard page for the Fly By Jing collaboration product. The source does not describe it in detail.","variant":"An alternate landing page for the collab, designed to introduce the brand the way a homepage would for someone visiting for the first time.","summary":"An alternate landing page for Fishwife's Fly By Jing collaboration, built to work like a homepage for first-time visitors, lifted revenue per visitor by 24.5%. The tinned fish brand's in-house growth team ran the test, and it was published as a Shoplift case study. The team picked this page because its analytics showed it drew many new customers.","result":{"headline":"+24.5% revenue/visitor","metrics":["Revenue per visitor: +24.5% for the alternate landing page.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Fishwife","url":"https://liftarchive.com/practitioners/fishwife/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/fishwife","source_name":"Shoplift case study","brand":"Fishwife"},{"slug":"gym-king-collection-star-ratings-lost","url":"https://liftarchive.com/test/gym-king-collection-star-ratings-lost/","markdown_url":"https://liftarchive.com/test/gym-king-collection-star-ratings-lost/index.md","title":"Star ratings on collection cards: -10% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Product cards & quick add"],"element_slugs":["reviews","product-cards"],"change":"Star ratings on collection cards","control":"Collection pages showed product cards with no star ratings.","variant":"Each product card on the collection page showed a star rating. Only 60-70% of products had reviews, so many cards showed an empty rating.","summary":"Adding star ratings to collection page product cards cut revenue per visitor by 10% at Gym King, a UK streetwear brand. Gym King's in-house team ran the test, which was published as a Shoplift case study. They stopped it after six days, when the variant was about £10,000 behind.","result":{"headline":"-10% revenue per visitor","metrics":["Revenue per visitor: -10% for the variant. This was a clear loss.","Running cost: about £10,000 in lost revenue before the test was stopped at six days.","The ratings were removed and the original cards kept."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Gym King","url":"https://liftarchive.com/practitioners/gym-king/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/gym-king","source_name":"Shoplift case study","brand":"Gym King"},{"slug":"gym-king-klarna-vs-trustpilot-messaging","url":"https://liftarchive.com/test/gym-king-klarna-vs-trustpilot-messaging/","markdown_url":"https://liftarchive.com/test/gym-king-klarna-vs-trustpilot-messaging/index.md","title":"Klarna pay-later messaging beat a 4.5-star Trustpilot rating","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Reviews & star ratings"],"element_slugs":["payment-icons","reviews"],"change":"Klarna pay-later messaging beat a 4.5-star Trustpilot rating","control":"The messaging highlighted Gym King's 4.5-star Trustpilot rating.","variant":"The messaging highlighted paying with Klarna buy-now-pay-later instead.","summary":"Gym King found that messaging about Klarna buy-now-pay-later beat messaging about its 4.5-star Trustpilot rating. No lift figure was shared. Gym King's in-house team ran the test, which was published as a Shoplift case study.","result":{"headline":"Klarna messaging beat the Trustpilot rating","metrics":["Klarna messaging won. The case study says it outperformed every other trust message, including trust badges.","No percentage lift, metric or confidence level was shared.","Later, 45% of Gym King's purchases used buy-now-pay-later, though that figure is not a test result."]},"direction":"won","metric":"not stated","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Gym King","url":"https://liftarchive.com/practitioners/gym-king/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/gym-king","source_name":"Shoplift case study","brand":"Gym King"},{"slug":"hairtamin-miracle-brush-price-increase","url":"https://liftarchive.com/test/hairtamin-miracle-brush-price-increase/","markdown_url":"https://liftarchive.com/test/hairtamin-miracle-brush-price-increase/index.md","title":"Miracle Brush price up a few dollars: higher revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Miracle Brush price up a few dollars","control":"The Miracle Brush at its existing price, which had been set conservatively at launch.","variant":"The same product page with the brush priced a few dollars higher.","summary":"Raising the Miracle Brush price by a few dollars cut conversion by about 2% but raised revenue per visitor, so HAIRtamin kept the higher price. HAIRtamin ran the test in-house, with its agency Nebula Dept. setting it up, and it was published as a Shoplift case study. The exact prices and revenue lift were not shared.","result":{"headline":"higher revenue per visitor","metrics":["Conversion rate: about -2%. A small drop, as expected with a higher price.","Revenue per visitor: up, though no figure was published.","HAIRtamin rolled the higher price out across the store and raised its ad spend on the brush."]},"direction":"won","metric":"revenue per visitor","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"HAIRtamin","url":"https://liftarchive.com/practitioners/hairtamin/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/hairtamin","source_name":"Shoplift case study","brand":"HAIRtamin"},{"slug":"life-is-good-free-shipping-threshold-25-to-35","url":"https://liftarchive.com/test/life-is-good-free-shipping-threshold-25-to-35/","markdown_url":"https://liftarchive.com/test/life-is-good-free-shipping-threshold-25-to-35/index.md","title":"Free shipping threshold raised from $25 to $35: +1.3% revenue/visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price"],"element_slugs":["free-shipping-threshold"],"change":"Free shipping threshold raised from $25 to $35","control":"Orders of $25 or more shipped free.","variant":"The free shipping threshold was raised to $35 across the site.","summary":"Raising the free shipping threshold from $25 to $35 lifted revenue per visitor by 1.3% at apparel brand Life is Good, even though conversion fell 4.7%. Life is Good's in-house team ran the test, which was published as a Shoplift case study. It reached statistical significance in 13 days.","result":{"headline":"+1.3% revenue/visitor","metrics":["Revenue per visitor: +1.3%. This was the main metric and the variant won.","Average order value: +6.3%, as many shoppers added a second item to reach $35.","Conversion rate: -4.7%. Fewer people bought, which the team expected.","Shipping fees paid by shoppers more than covered a new carrier fuel surcharge, per the brand."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Life is Good","url":"https://liftarchive.com/practitioners/life-is-good/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/life-is-good","source_name":"Shoplift case study","brand":"Life is Good"},{"slug":"liquid-death-flash-sale-countdown-timer","url":"https://liftarchive.com/test/liquid-death-flash-sale-countdown-timer/","markdown_url":"https://liftarchive.com/test/liquid-death-flash-sale-countdown-timer/index.md","title":"Countdown timer during a flash sale: +9% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["countdown-timer","urgency-offers"],"change":"Countdown timer during a flash sale","control":"The flash sale ran on the store with no countdown timer.","variant":"A countdown timer showed shoppers how much time was left in the flash sale.","summary":"Showing a countdown timer during a flash sale raised conversion rate by 9% for canned water brand Liquid Death. Liquid Death's in-house team ran the test, which was published as a Shoplift case study. The timer counted down a real, limited-time sale.","result":{"headline":"+9% conversion rate","metrics":["Conversion rate: +9% with the timer.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Liquid Death","url":"https://liftarchive.com/practitioners/liquid-death/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/liquid-death","source_name":"Shoplift case study","brand":"Liquid Death"},{"slug":"great-jones-mobile-homepage-new-visitors","url":"https://liftarchive.com/test/great-jones-mobile-homepage-new-visitors/","markdown_url":"https://liftarchive.com/test/great-jones-mobile-homepage-new-visitors/index.md","title":"Streamlined mobile homepage for new visitors: +26.2% revenue/visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Streamlined mobile homepage for new visitors","control":"Great Jones's original mobile homepage.","variant":"A simpler mobile homepage designed for first-time visitors, many of them arriving from paid ads and influencer posts.","summary":"A streamlined mobile homepage built for new visitors lifted revenue per visitor by 26.2% at cookware brand Great Jones. Great Jones's in-house team ran the test, which was published as a Shoplift case study. The case study does not say what was changed on the page.","result":{"headline":"+26.2% revenue/visitor","metrics":["Revenue per visitor: +26.2% for the streamlined homepage.","No sample size, duration or confidence level was shared.","This was the brand's first test on the platform, launched within about a day."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Great Jones","url":"https://liftarchive.com/practitioners/great-jones/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/great-jones","source_name":"Shoplift case study","brand":"Great Jones"},{"slug":"great-jones-collection-quick-navigation","url":"https://liftarchive.com/test/great-jones-collection-quick-navigation/","markdown_url":"https://liftarchive.com/test/great-jones-collection-quick-navigation/index.md","title":"Reworked quick navigation on collection pages: +32.2% revenue/visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Navigation & mega menus","Filters, sorting & site search"],"element_slugs":["menu","filters-search"],"change":"Reworked quick navigation on collection pages","control":"Collection pages used the original quick navigation.","variant":"Collection pages used a reworked quick navigation, following a recommendation from Shoplift's site audit.","summary":"Reworking the quick navigation on collection pages lifted revenue per visitor by 32.2% at cookware brand Great Jones. Great Jones's in-house team ran the test after Shoplift's site audit recommended the change, and it was published as a Shoplift case study. The exact navigation changes were not described.","result":{"headline":"+32.2% revenue/visitor","metrics":["Revenue per visitor: +32.2% for the reworked navigation.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Great Jones","url":"https://liftarchive.com/practitioners/great-jones/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/great-jones","source_name":"Shoplift case study","brand":"Great Jones"},{"slug":"minnow-swimwear-10pct-price-increase","url":"https://liftarchive.com/test/minnow-swimwear-10pct-price-increase/","markdown_url":"https://liftarchive.com/test/minnow-swimwear-10pct-price-increase/index.md","title":"10% price increase on best sellers: conversion held steady","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"10% price increase on best sellers","control":"Core best-selling items at their existing prices.","variant":"The same core items priced 10% higher.","summary":"A 10% price increase on Minnow's best-selling children's swimwear left conversion at its normal rate. We list this as a flat result because no figures were shared. Minnow's in-house team ran the test, which was published as a Shoplift case study.","result":{"headline":"conversion held steady","metrics":["Conversion rate: held at normal levels with the higher price. No numbers were published.","With conversion flat, each order brought in more revenue, though no revenue figure was shared.","Minnow planned to roll 10% tests across every category next."]},"direction":"flat","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Minnow","url":"https://liftarchive.com/practitioners/minnow/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/minnow","source_name":"Shoplift case study","brand":"Minnow"},{"slug":"quiet-mind-pillow-15pct-discount","url":"https://liftarchive.com/test/quiet-mind-pillow-15pct-discount/","markdown_url":"https://liftarchive.com/test/quiet-mind-pillow-15pct-discount/index.md","title":"15% off three flagship pillows: +42.5% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"15% off three flagship pillows","control":"The three flagship products showed their normal full price on the product page, cart and checkout.","variant":"The same three products showed a price 15% lower, applied consistently through product page, cart and checkout.","summary":"A 15% discount on three flagship pillows lifted conversion rate by 42.5% and revenue per visitor by 33.4% against full price. Clean Commit ran this price test for the bedding brand Quiet Mind, and it was published as a Shoplift case study. Over 20 days and 13,843 visitors, the result reached statistical significance.","result":{"headline":"+42.5% conversion rate","metrics":["Conversion rate: +42.5%, with 228 purchases in the discount group against 159 at full price.","Revenue per visitor: +33.4% overall. Returning customers showed a bigger lift of +62.4%.","Add-to-cart rate: +17.9%.","The source extrapolates this to $151,840 a year in extra revenue. Clean Commit's own margin analysis put the profit gain at about $53,000 a year. Both are projections, not measured results."]},"direction":"won","metric":"conversion rate and revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/quiet-mind","source_name":"Shoplift case study","brand":"Quiet Mind"},{"slug":"saxx-5pct-price-increase-one-collection","url":"https://liftarchive.com/test/saxx-5pct-price-increase-one-collection/","markdown_url":"https://liftarchive.com/test/saxx-5pct-price-increase-one-collection/index.md","title":"5% price increase on an underwear collection: no change in conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"5% price increase on an underwear collection","control":"One performance underwear collection at its existing prices on the US site.","variant":"The same collection with prices 5% higher, shown on every page where those products appeared, including cart and checkout.","summary":"A 5% price increase on one SAXX performance underwear collection showed no statistically significant change in conversion rate over four weeks. SAXX ran the test in-house on its US site, and it was published as a Shoplift case study. We treat it as inconclusive: no drop was detected, but that is not proof of no effect.","result":{"headline":"no change in conversion","metrics":["Conversion rate: no statistically significant difference between the two prices. This is a flat result.","No figures were published for the conversion rates, sample size or revenue per visitor in each group.","SAXX rolled the increase out in early December 2025 and reported no visible hit to conversion that month. That is a before-and-after observation, not part of the test."]},"direction":"flat","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"SAXX","url":"https://liftarchive.com/practitioners/saxx/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/saxx","source_name":"Shoplift case study","brand":"SAXX"},{"slug":"codeword-hat-customizer-suggested-text","url":"https://liftarchive.com/test/codeword-hat-customizer-suggested-text/","markdown_url":"https://liftarchive.com/test/codeword-hat-customizer-suggested-text/index.md","title":"Suggested text in a hat customizer: +15% page conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Headlines, product titles & copy"],"element_slugs":["variant-selector","headlines-copy"],"change":"Suggested text in a hat customizer","control":"The hat customizer gave shoppers an empty text field to type their own embroidery.","variant":"The customizer offered ready-made text ideas, such as \"TEXAS\", that shoppers could add to the hat.","summary":"Offering suggested text such as \"TEXAS\" in a custom hat builder raised page conversion by 15% overall and 12.8% on mobile. Clean Commit ran this test for the custom hat brand (code)word, and it was published as a Shoplift case study. The idea was to help shoppers who stall when faced with a blank text box.","result":{"headline":"+15% page conversion","metrics":["Page conversion rate: +15% overall.","Mobile conversion rate: +12.8%. Most of the brand's visitors shop on mobile, so this is the segment that matters most.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"page conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/shopcodeword","source_name":"Shoplift case study","brand":"(code)word"},{"slug":"codeword-homepage-more-shopping-entry-points","url":"https://liftarchive.com/test/codeword-homepage-more-shopping-entry-points/","markdown_url":"https://liftarchive.com/test/codeword-homepage-more-shopping-entry-points/index.md","title":"More ways to start shopping on the homepage: +3.4% click-through","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Product cards & quick add"],"element_slugs":["menu","product-cards"],"change":"More ways to start shopping on the homepage","control":"The original homepage, with its existing set of links into products and collections.","variant":"A homepage with more places to start shopping. The source does not describe exactly which links, cards or sections were added.","summary":"Adding more entry points to start shopping on the (code)word homepage raised click-through by 3.4%. Clean Commit ran this test for the custom hat brand, and it was published as a Shoplift case study. The homepage gets almost half the site's traffic, so even a small lift sends more people toward product pages.","result":{"headline":"+3.4% click-through","metrics":["Click-through rate: +3.4%.","This measures clicks deeper into the site, not sales. No conversion or revenue result was shared.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clean Commit","url":"https://liftarchive.com/practitioners/clean-commit/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/shopcodeword","source_name":"Shoplift case study","brand":"(code)word"},{"slug":"ursa-major-mobile-sticky-add-to-cart","url":"https://liftarchive.com/test/ursa-major-mobile-sticky-add-to-cart/","markdown_url":"https://liftarchive.com/test/ursa-major-mobile-sticky-add-to-cart/index.md","title":"Sticky add-to-cart button on mobile: +5.1% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky add-to-cart button on mobile","control":"Mobile product pages had an add-to-cart button only in its normal spot near the top of the page.","variant":"A sticky add-to-cart button stayed on screen as mobile shoppers scrolled the product page.","summary":"Adding a sticky add-to-cart button to mobile product pages raised mobile revenue per visitor by 5.1% for the skincare brand Ursa Major. The agency UN/COMMON ran the test, and it was published as a Shoplift case study. The result reached statistical significance, and Ursa Major rolled it out site-wide.","result":{"headline":"+5.1% revenue per visitor","metrics":["Mobile revenue per visitor: +5.1%, statistically significant.","The team then shipped the sticky button across the site.","No sample size, duration or desktop result was shared."]},"direction":"won","metric":"revenue per visitor (mobile)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"UN/COMMON","url":"https://liftarchive.com/practitioners/un-common/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/ursa-major","source_name":"Shoplift case study","brand":"Ursa Major"},{"slug":"ursa-major-memorial-day-countdown-timer","url":"https://liftarchive.com/test/ursa-major-memorial-day-countdown-timer/","markdown_url":"https://liftarchive.com/test/ursa-major-memorial-day-countdown-timer/index.md","title":"Countdown timer for a Memorial Day sale: positive, figures not shared","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers"],"element_slugs":["countdown-timer"],"change":"Countdown timer for a Memorial Day sale","control":"The Memorial Day sale ran on the site with no countdown timer.","variant":"A countdown timer showed how long the Memorial Day sale had left.","summary":"A countdown timer during Ursa Major's Memorial Day sale was reported as a winner, though no figures were published. The agency UN/COMMON ran the test for the skincare brand, and it was published as a Shoplift case study. The main finding was that new and returning visitors responded very differently.","result":{"headline":"positive, figures not shared","metrics":["Overall result: positive, according to the source. No metric or number was given.","New and returning visitors had very different outcomes. The source does not say which group did better.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"not stated","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"UN/COMMON","url":"https://liftarchive.com/practitioners/un-common/","kind":"org"},"source_url":"https://www.shoplift.ai/case-studies/ursa-major","source_name":"Shoplift case study","brand":"Ursa Major"},{"slug":"rylee-cru-estimated-delivery-date-messaging","url":"https://liftarchive.com/test/rylee-cru-estimated-delivery-date-messaging/","markdown_url":"https://liftarchive.com/test/rylee-cru-estimated-delivery-date-messaging/index.md","title":"Estimated delivery dates across the site: +22.4% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Estimated delivery dates across the site","control":"The site showed no estimated delivery date to shoppers.","variant":"An estimated delivery date, worked out from the shopper's location and shipping data, appeared on product pages, in the cart and at checkout.","summary":"Showing location-based estimated delivery dates on product, cart and checkout pages raised conversion rate by 22.4% and revenue per visitor by 34.7% for children's clothing brand Rylee + Cru. Fenix Commerce, the vendor of the delivery date app, ran the test, and it was published as a Shoplift success story. New visitors showed the biggest lift.","result":{"headline":"+22.4% conversion rate","metrics":["Conversion rate: +22.4% site-wide.","Revenue per visitor: +34.7%, and average order value: +15.9%.","New visitors: conversion +37.3% and revenue per visitor +46.9%.","The test ran for several weeks. No sample size or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Fenix Commerce","url":"https://liftarchive.com/practitioners/fenix-commerce/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-fenix-commerce-helped-rylee-cru-increase-conversion-rate","source_name":"Shoplift success story","brand":"Rylee + Cru"},{"slug":"kate-somerville-pdp-shoppable-ugc-videos","url":"https://liftarchive.com/test/kate-somerville-pdp-shoppable-ugc-videos/","markdown_url":"https://liftarchive.com/test/kate-somerville-pdp-shoppable-ugc-videos/index.md","title":"Shoppable creator videos on product pages: +23.9% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Social proof, authority & press"],"element_slugs":["ugc-video","social-proof"],"change":"Shoppable creator videos on product pages","control":"Three product pages with the usual images and text, and no creator video content.","variant":"The same pages with shoppable video: 47 creator videos and 92 before-and-after photos across the three products, with a shop button inside the videos.","summary":"Adding shoppable creator videos and before-and-after photos to three Kate Somerville product pages raised conversion rate by 23.9%. Hue, the vendor of the video app, ran the test with the skincare brand, and it was published as a Shoplift success story. Conversion rose on all three pages, but average order value fell on one.","result":{"headline":"+23.9% conversion rate","metrics":["Conversion rate: +23.9% overall across the three pages.","ExfoliKate Intensive: conversion +25.4%, revenue per visitor +43.7%, AOV +14.6%.","EradiKate: conversion +22.5%, revenue per visitor +30.7%, AOV +6.6%.","Mega-A: conversion +23.7% and revenue per visitor +14.3%, but AOV fell 12.3%. Not every metric moved up."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Hue","url":"https://liftarchive.com/practitioners/hue/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-hue-helped-kate-somerville-increase-conversion-rate","source_name":"Shoplift success story","brand":"Kate Somerville"},{"slug":"lineage-provisions-meat-sticks-social-video-pdp","url":"https://liftarchive.com/test/lineage-provisions-meat-sticks-social-video-pdp/","markdown_url":"https://liftarchive.com/test/lineage-provisions-meat-sticks-social-video-pdp/index.md","title":"Social videos on a meat stick product page: +41.4% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Social videos on a meat stick product page","control":"The standard Classic Meat Sticks product page, with no video on it.","variant":"The same page with the brand's social videos added: a stories block just below the product name and a video carousel further down the page.","summary":"Adding the brand's social videos to the Classic Meat Sticks product page lifted revenue per visitor by 41.4%. Novel, the video app, ran this test with Lineage Provisions, and it was published as a Shoplift success story. Conversion rate rose 18.6% and average order value rose 19.2%.","result":{"headline":"+41.4% revenue per visitor","metrics":["Revenue per visitor: +41.4%, the headline result.","Conversion rate: +18.6%, so more visitors bought.","Average order value: +19.2%, so buyers also spent more per order.","The same treatment on the Air-Dried Steak page was mixed: +6.4% revenue per visitor and -4.4% conversion rate, neither significant."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Novel","url":"https://liftarchive.com/practitioners/novel/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-lineage-provisions-unlocked-41-4-revenue-growth-by-bringing-their-social-video-strategy-to-product-pages","source_name":"Shoplift success story","brand":"Lineage Provisions"},{"slug":"lineage-provisions-steak-social-video-pdp-flat","url":"https://liftarchive.com/test/lineage-provisions-steak-social-video-pdp-flat/","markdown_url":"https://liftarchive.com/test/lineage-provisions-steak-social-video-pdp-flat/index.md","title":"Social videos on a steak product page: +6.4% RPV, not significant","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Social videos on a steak product page","control":"The standard Air-Dried Steak product page, with no video on it.","variant":"The same page with the brand's social video blocks added, including a customer story video carousel.","summary":"Adding social videos to the Air-Dried Steak product page did not produce a clear result: revenue per visitor rose 6.4% and conversion rate fell 4.4%, and neither change was statistically significant. Novel, the video app, ran this test with Lineage Provisions as a check on a strong win for the same idea on its meat sticks page. It was published as a Shoplift success story.","result":{"headline":"+6.4% RPV, not significant","metrics":["Revenue per visitor: +6.4%, not statistically significant.","Conversion rate: -4.4%, not statistically significant, so fewer buyers is possible but not proven.","Average order value: +11.3% was reported, with no significance stated.","We treat the test as inconclusive. The same videos on the Classic Meat Sticks page lifted revenue per visitor by 41.4%."]},"direction":"flat","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Novel","url":"https://liftarchive.com/practitioners/novel/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-lineage-provisions-unlocked-41-4-revenue-growth-by-bringing-their-social-video-strategy-to-product-pages","source_name":"Shoplift success story","brand":"Lineage Provisions"},{"slug":"bees-knees-ai-search-vs-boost","url":"https://liftarchive.com/test/bees-knees-ai-search-vs-boost/","markdown_url":"https://liftarchive.com/test/bees-knees-ai-search-vs-boost/index.md","title":"Switching site search to Google Vertex AI: +20.6% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Switching site search to Google Vertex AI","control":"Search results and collection pages powered by the existing Boost Commerce search and filter app.","variant":"The same pages powered by Nimstrata's Retail Cloud Connect app, which uses Google Vertex AI Search for Commerce and filters that adapt to each query.","summary":"Replacing the Boost Commerce search app with Nimstrata's Google Vertex AI search on search and collection pages raised conversion rate by 20.6%. The Shopify agency 36 ran this test with Nimstrata for The Bee's Knees British Imports, and it was published as a Shoplift success story. The test ran for five weeks and reached 99% confidence.","result":{"headline":"+20.6% conversion rate","metrics":["Conversion rate: +20.6%, reported at 99% confidence.","The case study says the AI's results improved over the test as it learned from shopper behavior.","No revenue or order value figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"36 Agency","url":"https://liftarchive.com/practitioners/36-agency/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-nimstrata-helped-the-bees-knees-increase-conversion-rate","source_name":"Shoplift success story","brand":"The Bee's Knees British Imports"},{"slug":"dreamland-baby-pdp-ugc-videos","url":"https://liftarchive.com/test/dreamland-baby-pdp-ugc-videos/","markdown_url":"https://liftarchive.com/test/dreamland-baby-pdp-ugc-videos/index.md","title":"Customer videos on a baby sleep sack product page: +26.2% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Social proof, authority & press"],"element_slugs":["ugc-video","social-proof"],"change":"Customer videos on a baby sleep sack product page","control":"Dreamland Baby's top-selling product page, with no user-generated content on it.","variant":"A copy of the same page with a block of customer videos and testimonials added.","summary":"Adding customer videos and testimonials to Dreamland Baby's top product page raised conversion rate by 26.2%. Novel, the UGC app, ran this test with Dreamland Baby, and it was published as a Shoplift success story. Revenue per visitor rose 27.6%.","result":{"headline":"+26.2% conversions","metrics":["Conversion rate: +26.2% overall.","Revenue per visitor: +27.6%, and add-to-cart rate: +19.2%.","New visitors: +18.4% conversion rate and +15.9% revenue per visitor.","Returning visitors: +30.6% conversion rate and +39.6% revenue per visitor, the biggest gain.","Desktop gains were large but did not reach significance; mobile saw +24.6% conversion rate."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Novel","url":"https://liftarchive.com/practitioners/novel/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-novel-helped-dreamland-baby-raise-conversion-rates","source_name":"Shoplift success story","brand":"Dreamland Baby"},{"slug":"sip-tequila-shipping-protection-option","url":"https://liftarchive.com/test/sip-tequila-shipping-protection-option/","markdown_url":"https://liftarchive.com/test/sip-tequila-shipping-protection-option/index.md","title":"Shipping protection choice in the cart: +14.4% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging","Money-back guarantee & returns"],"element_slugs":["shipping-messaging","guarantee"],"change":"Shipping protection choice in the cart","control":"The standard cart and checkout, with no shipping protection offered.","variant":"The cart showed two checkout buttons: one that added SavedBy shipping protection and one that went ahead without it.","summary":"Offering shipping protection in the cart raised Sip Tequila's conversion rate by 14.4% and revenue per visitor by 21.8%. SavedBy, the shipping protection app, ran this test with Sip Tequila, and it was published as a Shoplift success story. The test ran for eight days with more than 44,000 visitors.","result":{"headline":"+14.4% conversion rate","metrics":["Conversion rate: +14.4%.","Revenue per visitor: +21.8%. Part of this may be the protection fee itself, so it overstates extra product sales.","No order value or opt-in rate figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SavedBy","url":"https://liftarchive.com/practitioners/savedby/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-savedby-helped-sip-tequila-increase-cvr-by-14-4","source_name":"Shoplift success story","brand":"Sip Tequila"},{"slug":"skullcandy-cart-shipping-protection-two-buttons","url":"https://liftarchive.com/test/skullcandy-cart-shipping-protection-two-buttons/","markdown_url":"https://liftarchive.com/test/skullcandy-cart-shipping-protection-two-buttons/index.md","title":"Two cart checkout buttons with shipping protection: +10.2%, unproven","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow","Shipping & delivery messaging"],"element_slugs":["checkout-flow","shipping-messaging"],"change":"Two cart checkout buttons with shipping protection","control":"Skullcandy's original cart, with no shipping protection featured.","variant":"The cart showed two checkout buttons: a main one with shipping protection added at full price, and a second one to continue without it for less.","summary":"Skullcandy's cart with two checkout buttons, one with shipping protection already added, showed a 10.2% higher conversion rate, but we count the result as inconclusive. SavedBy, the shipping protection app, ran this test with Skullcandy, and it was published as a Shoplift success story. The test ran for just under seven days, no confidence figures were shared, and the 2.6% order value lift was not significant.","result":{"headline":"+10.2%, unproven","metrics":["Conversion rate: +10.2% as reported. We treat it as inconclusive because no confidence level was published.","Revenue per visitor: +13.1% as reported. Part of this is likely the protection fee.","Average order value: +2.6%, not statistically significant.","Skullcandy's main goal was to add protection without losing conversions, and that goal looks met."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"SavedBy","url":"https://liftarchive.com/practitioners/savedby/","kind":"org"},"source_url":"https://www.shoplift.ai/success-stories/how-savedby-helped-skullcandy-eliminate-risks-and-boost-conversion-rates-by-10-2","source_name":"Shoplift success story","brand":"Skullcandy"},{"slug":"mojo-country-club-one-time-vs-subscription-buy-box","url":"https://liftarchive.com/test/mojo-country-club-one-time-vs-subscription-buy-box/","markdown_url":"https://liftarchive.com/test/mojo-country-club-one-time-vs-subscription-buy-box/index.md","title":"Subscription-first buy box for cold traffic lost to one-time by 18%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Subscriptions & subscribe-and-save"],"element_slugs":["subscriptions"],"change":"Subscription-first buy box for cold traffic lost to one-time by 18%","control":"The landing page buy box led with a standard one-time purchase offer.","variant":"The buy box was weighted toward a subscription purchase.","summary":"A buy box that pushed subscription lost to the standard one-time offer by 18%, and the one-time offer also brought higher order value. Mojo Country Club ran this test in-house on its landing page for cold Meta ad traffic, and it was published as a Replo case study. The test ran for 24 days.","result":{"headline":"one-time offer beat the subscription-heavy variant by 18%","metrics":["Conversion: the one-time offer beat the subscription-heavy buy box by 18%. This is a loss for the subscription variant.","Average order value was also higher with the one-time offer. The exact figure was not shared.","The brand now shows first-time buyers a buy-two discount and saves subscription offers for returning customers."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Mojo Country Club","url":"https://liftarchive.com/practitioners/mojo-country-club/","kind":"org"},"source_url":"https://www.replo.app/case-study/achieving-3x-higher-cvr-with-focused-story-driven-landing-pages-for-mojo-country-club","source_name":"Replo case study","brand":"Mojo Country Club"},{"slug":"mojo-country-club-story-page-vs-listicle","url":"https://liftarchive.com/test/mojo-country-club-story-page-vs-listicle/","markdown_url":"https://liftarchive.com/test/mojo-country-club-story-page-vs-listicle/index.md","title":"Listicle vs story landing page: the story page converted 3.3x better","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages","Founder & brand story"],"element_slugs":["advertorials-listicles","founder-story"],"change":"Listicle vs story landing page","control":"The standard landing page, which tells the brand's story to sell a nootropic gummy for golfers.","variant":"A listicle-format landing page, built as a numbered list of reasons to buy.","summary":"Mojo Country Club's story-driven landing page converted at 330% of the rate of a listicle-format page, so the listicle lost badly. Mojo Country Club ran this test in-house over six weeks, and it was published as a Replo case study. The audience was warm traffic, and the brand thinks listicles may still work for colder shoppers.","result":{"headline":"the story page converted 3.3x better","metrics":["Conversion: the story page converted at 3.3 times the listicle's rate. This is a clear loss for the listicle.","No order value or revenue figures were shared for this test."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Mojo Country Club","url":"https://liftarchive.com/practitioners/mojo-country-club/","kind":"org"},"source_url":"https://www.replo.app/case-study/achieving-3x-higher-cvr-with-focused-story-driven-landing-pages-for-mojo-country-club","source_name":"Replo case study","brand":"Mojo Country Club"},{"slug":"breath-death-custom-landing-pages-vs-shopify-pdp","url":"https://liftarchive.com/test/breath-death-custom-landing-pages-vs-shopify-pdp/","markdown_url":"https://liftarchive.com/test/breath-death-custom-landing-pages-vs-shopify-pdp/index.md","title":"Custom landing pages vs Shopify product pages: +150% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["ad-match","layout-design"],"change":"Custom landing pages vs Shopify product pages","control":"Paid Meta ad traffic landed on Breath Death's standard Shopify product pages for its mint crystals.","variant":"Traffic went to custom landing pages built for paid campaigns. Later versions added influencer pages personalized with the creator's name, testimonial, headline, image and an auto-applied discount code.","summary":"Sending paid Meta traffic to custom landing pages instead of standard Shopify product pages lifted conversion rate by more than 150%. Breath Death, an oral care brand, ran these tests in-house with Intelligems, and the result was published as a Replo case study. This is a program of many page changes measured over three months, not a single element test.","result":{"headline":"+150% conversion","metrics":["Conversion rate: more than 150% higher on custom landing pages than on standard product pages, within three months of launch.","The figure compares a whole set of pages against product pages, so it reflects the full package of changes, not any one block.","Baseline conversion rates, traffic and sample sizes were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Breath Death","url":"https://liftarchive.com/practitioners/breath-death/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-cvr-by-150-by-testing-personalized-landing-pages-at-breath-death","source_name":"Replo case study","brand":"Breath Death"},{"slug":"possible-bars-comparison-landing-page-no-discount","url":"https://liftarchive.com/test/possible-bars-comparison-landing-page-no-discount/","markdown_url":"https://liftarchive.com/test/possible-bars-comparison-landing-page-no-discount/index.md","title":"Side-by-side bar comparison page, no discount: +10.25% revenue/visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Bundles & quantity breaks","UGC & product video","Pricing, discounts & savings display"],"element_slugs":["bundles","ugc-video","pricing-discounts"],"change":"Side-by-side bar comparison page, no discount","control":"Version 1 had separate sections for the meal bar and snack bar, carousels of ingredients and reviews, a section promoting protein powder, and a banner countdown timer for 20% off.","variant":"Version 2 compared the two bars side by side and added an \"I want both\" button that put both in the cart, lifestyle images and videos, and the tagline \"Never go hungry again\". It offered no discount.","summary":"A landing page that compared POSSIBLE's meal bar and snack bar side by side, with an \"I want both\" button and no discount, raised revenue per visitor by 10.25% and conversion rate by 9.91%. VaynerCommerce ran the test for the health food brand, and it was published as a Replo case study. The new page changed many things at once, including dropping a 20% discount, so the win belongs to the whole page.","result":{"headline":"+10.25% revenue/visitor","metrics":["Revenue per visitor: +10.25% for the comparison page.","Conversion rate: +9.91%, even though the winning page had no discount and the control offered 20% off.","Average order value was not reported on its own. Sample size and statistical confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2024","credited_to":{"name":"VaynerCommerce","url":"https://liftarchive.com/practitioners/vaynercommerce/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-revenue-per-visitor-by-10-3-for-possible-in-30-days-with-vaynercommerce","source_name":"Replo case study","brand":"POSSIBLE"},{"slug":"feals-buy-2-vs-subscribe-save-offer","url":"https://liftarchive.com/test/feals-buy-2-vs-subscribe-save-offer/","markdown_url":"https://liftarchive.com/test/feals-buy-2-vs-subscribe-save-offer/index.md","title":"'Subscribe and Save' instead of 'Buy 2': +38% subscription conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Subscriptions & subscribe-and-save","Pricing, discounts & savings display"],"element_slugs":["subscriptions","pricing-discounts"],"change":"'Subscribe and Save' instead of 'Buy 2'","control":"The landing page for cold ad traffic offered two choices: \"Buy 1\" or \"Buy 2 with a discount\".","variant":"The same page offered \"Buy 1\" or \"Subscribe and Save\". The subscription box listed its perks, such as free shipping, a free dosage consultation and the option to pause or cancel anytime.","summary":"Replacing a \"Buy 2 with a discount\" option with \"Subscribe and Save\" on a cold-traffic landing page lifted subscription conversion by 38% and one-time conversion by 10%. Feals, a CBD and wellness brand, ran the test in-house over 21 days, and it was published as a Replo case study. The team had expected new visitors to avoid a subscription.","result":{"headline":"+38% subscription conversion","metrics":["Subscription conversion: +38% against the page with the multi-buy offer.","One-time purchase conversion: +10%, so the subscription option did not pull buyers away from single purchases.","Sample size and statistical confidence were not shared."]},"direction":"won","metric":"subscription and one-time conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Feals","url":"https://liftarchive.com/practitioners/feals/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-subscription-conversions-by-38-with-compliant-landing-pages-for-feals","source_name":"Replo case study","brand":"Feals"},{"slug":"feals-dry-january-listicle-to-pdp","url":"https://liftarchive.com/test/feals-dry-january-listicle-to-pdp/","markdown_url":"https://liftarchive.com/test/feals-dry-january-listicle-to-pdp/index.md","title":"Listicle CTAs to the product page: +26% revenue per visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Advertorials, listicles & presell pages"],"element_slugs":["advertorials-listicles"],"change":"Listicle CTAs to the product page","control":"Ad traffic landed on a Dry January listicle, and its buttons sent readers to a separate landing page before the product page.","variant":"The same listicle, with every button going directly to the product page.","summary":"Pointing every call to action on a Dry January listicle straight to the product page, instead of to another landing page, lifted revenue per visitor by 26% and conversion rate by 15%. Feals ran the test in-house over 14 days with 34,000 visitors, and it was published as a Replo case study. The listicle itself stayed the same.","result":{"headline":"+26% revenue per visitor","metrics":["Revenue per visitor: +26% when the listicle linked to the product page.","Conversion rate: +15%.","The test covered 34,000 visitors over 14 days. Statistical confidence was not shared."]},"direction":"won","metric":"conversion rate and revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Feals","url":"https://liftarchive.com/practitioners/feals/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-subscription-conversions-by-38-with-compliant-landing-pages-for-feals","source_name":"Replo case study","brand":"Feals"},{"slug":"wuffes-subscription-default-toggle-buy-box","url":"https://liftarchive.com/test/wuffes-subscription-default-toggle-buy-box/","markdown_url":"https://liftarchive.com/test/wuffes-subscription-default-toggle-buy-box/index.md","title":"Subscription toggle on by default: early lift in new subs, no figure","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["subscriptions","variant-selector"],"change":"Subscription toggle on by default","control":"The buy box showed two separate options to pick from: Subscribe & Save and One-Time Purchase.","variant":"The buy box showed one toggle, switched to subscription by default, so shoppers had to turn it off to buy once.","summary":"Replacing two separate purchase options with a single toggle that defaults to subscription showed promising early results for new subscriptions, though no figure was shared. Wuffes, a pet supplement brand, ran the test in-house on a paid-traffic landing page, and it was published as a Replo case study. Treat this as an early read, not a final result.","result":{"headline":"early lift in new subs, no figure","metrics":["New subscription rate: described as promising early results. No percentage, sample size or confidence was shared.","Wuffes optimizes for cost per new subscription, but no figure for that metric was reported for this test.","Effects on one-time purchases and overall conversion were not reported."]},"direction":"won","metric":"new subscription rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Wuffes","url":"https://liftarchive.com/practitioners/wuffes/","kind":"org"},"source_url":"https://www.replo.app/case-study/building-high-converting-ad-congruent-paid-funnels-fast-with-wuffes","source_name":"Replo case study","brand":"Wuffes"},{"slug":"simple-modern-spidey-kid-landing-page-vs-collection","url":"https://liftarchive.com/test/simple-modern-spidey-kid-landing-page-vs-collection/","markdown_url":"https://liftarchive.com/test/simple-modern-spidey-kid-landing-page-vs-collection/index.md","title":"Custom landing page vs collection page: 0.60% to 0.88% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","Ad-to-page message match"],"element_slugs":["layout-design","ad-match"],"change":"Custom landing page vs collection page","control":"Shoppers saw the standard Shopify collection page for the Spidey Kid design.","variant":"Shoppers saw a custom landing page built in Replo for the same design, part of a campaign styled to match from ad to page.","summary":"A custom landing page for Simple Modern's Spidey Kid drinkware design converted at 0.88%, against 0.60% for the standard Shopify collection page, a 46% lift. Simple Modern ran the test in-house from July 5 to August 15, 2024, and it was published as a Replo case study. Spidey Kid was the brand's best-selling design at the time.","result":{"headline":"0.60% to 0.88% conversion","metrics":["Conversion rate: 0.88% on the landing page vs 0.60% on the collection page, a 46% relative lift.","The test ran about six weeks during back-to-school season, on one of the brand's busiest pages.","Sample size and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2024","credited_to":{"name":"Simple Modern","url":"https://liftarchive.com/practitioners/simple-modern/","kind":"org"},"source_url":"https://www.replo.app/case-study/driving-51-more-conversions-on-landing-pages-for-simple-modern","source_name":"Replo case study","brand":"Simple Modern"},{"slug":"simple-modern-harvest-collection-landing-page","url":"https://liftarchive.com/test/simple-modern-harvest-collection-landing-page/","markdown_url":"https://liftarchive.com/test/simple-modern-harvest-collection-landing-page/index.md","title":"Halloween landing page vs collection page: 0.31% to 0.47% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design","UGC & product video","Ad-to-page message match"],"element_slugs":["layout-design","ugc-video","ad-match"],"change":"Halloween landing page vs collection page","control":"Shoppers saw the standard Shopify collection page for the Harvest Collection.","variant":"Shoppers saw a dark, Halloween-themed landing page with product videos in the hero, imagery not used elsewhere on the site, and styling that matched the ads and emails.","summary":"A Halloween-styled landing page for Simple Modern's Harvest Collection converted at 0.47%, against 0.31% for the standard Shopify collection page, a 51% lift. Simple Modern ran the test in-house over eight days in September 2024, and it was published as a Replo case study. The test was stopped early because the gap looked clear.","result":{"headline":"0.31% to 0.47% conversion","metrics":["Conversion rate: 0.47% on the landing page vs 0.31% on the collection page, a 51% relative lift.","The test ran only eight days, from September 6 to 14, 2024.","Sample size and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2024-09","credited_to":{"name":"Simple Modern","url":"https://liftarchive.com/practitioners/simple-modern/","kind":"org"},"source_url":"https://www.replo.app/case-study/driving-51-more-conversions-on-landing-pages-for-simple-modern","source_name":"Replo case study","brand":"Simple Modern"},{"slug":"intensify-client-pdp-images-pricing-clarity","url":"https://liftarchive.com/test/intensify-client-pdp-images-pricing-clarity/","markdown_url":"https://liftarchive.com/test/intensify-client-pdp-images-pricing-clarity/index.md","title":"Product page with better images and clearer pricing: +28% RPS","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Pricing, discounts & savings display","Headlines, product titles & copy"],"element_slugs":["product-images","pricing-discounts","headlines-copy"],"change":"Product page with better images and clearer pricing","control":"The client's original product page.","variant":"A rebuilt product page with improved product images, pricing that was easier to understand, and the key product details surfaced higher.","summary":"A redesigned product page with better images, clearer pricing and key details moved up lifted revenue per session by 28%. The growth agency Intensify ran this for a DTC client, and it was published as a Replo case study. Several changes shipped together, and the source does not say whether it was a split test.","result":{"headline":"+28% RPS","metrics":["Revenue per session: +28% for the redesigned page.","Images, pricing and copy all changed at once, so the lift can't be credited to any one of them.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"revenue per session","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Intensify","url":"https://liftarchive.com/practitioners/intensify/","kind":"org"},"source_url":"https://www.replo.app/case-study/from-0-to-18-million-in-5-months-intensify-and-replo","source_name":"Replo case study","brand":null},{"slug":"zest-colostrum-educational-hair-health-page","url":"https://liftarchive.com/test/zest-colostrum-educational-hair-health-page/","markdown_url":"https://liftarchive.com/test/zest-colostrum-educational-hair-health-page/index.md","title":"Educational hair-health page for colostrum: 1.29% to 1.65% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Benefit, problem, how-it-works & results sections","Themes, page builders & page speed","Ad-to-page message match"],"element_slugs":["how-it-works-results","theme-speed","ad-match"],"change":"Educational hair-health page for colostrum","control":"Paid traffic landed on a standard Shopify product page for Zest's colostrum gummies. It loaded slowly and tried to cover every benefit at once.","variant":"A stripped-back, fast-loading page that taught visitors about one problem the product helps with: women's hair health. It led with education and pushed the sale later.","summary":"Replacing a slow, all-benefits product page with a fast educational page about one use case, women's hair health, lifted conversion rate from 1.29% to 1.65%. Webtopia ran this work for the supplement brand Zest, and it was published as a Replo case study. This is a before/after comparison, not a clean split test.","result":{"headline":"1.29% to 1.65% conversion","metrics":["Conversion rate rose from 1.29% to 1.65%, roughly a 28% relative lift. This is measured against the old page, not in a side-by-side split test.","The share of ad clicks that reached the page rose to 81%, up from about half on the old page. A faster page loses fewer people before it even shows.","Later iterations reached a 5% conversion rate, but that number reflects many rounds of tests, not this one change.","The agency also reported a 39% drop in cost per acquisition across the program. That figure is not tied to this page alone."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Webtopia","url":"https://liftarchive.com/practitioners/webtopia/","kind":"org"},"source_url":"https://www.replo.app/case-study/growing-conversion-rate-by-over-250-for-zest-with-webtopia","source_name":"Replo case study","brand":"Zest"},{"slug":"cords-club-stud-of-the-month-subscription-page","url":"https://liftarchive.com/test/cords-club-stud-of-the-month-subscription-page/","markdown_url":"https://liftarchive.com/test/cords-club-stud-of-the-month-subscription-page/index.md","title":"Redesigned stud subscription page: +9% revenue per visitor","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Subscriptions & subscribe-and-save","Layout, fonts & visual design"],"element_slugs":["subscriptions","layout-design"],"change":"Redesigned stud subscription page","control":"The original 'Stud of the Month' subscription page for Cords Club's hypoallergenic, non-tarnish jewelry.","variant":"A redesigned subscription page built around the flatback stud, the brand's best-known product. The source doesn't list the other design changes.","summary":"Redesigning the 'Stud of the Month' subscription page to feature the brand's hero flatback studs raised revenue per visitor by 9% and add to cart by 12%. Cords Club ran this A/B test in-house, and it was published as a Replo case study. The numbers are early results from two weeks of a test that was still running.","result":{"headline":"+9% revenue per visitor","metrics":["Revenue per visitor rose 9%. This was the main measure of success.","Add to cart rose 12%, so more visitors started the subscription.","Both figures are early reads after about two weeks. Sample size and confidence were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Cords Club","url":"https://liftarchive.com/practitioners/cords-club/","kind":"org"},"source_url":"https://www.replo.app/case-study/growing-revenue-per-visitor-by-9-in-14-days-with-rapid-ab-testing-at-cords-club","source_name":"Replo case study","brand":"Cords Club"},{"slug":"cords-club-halloween-landing-page-vs-themed-collection","url":"https://liftarchive.com/test/cords-club-halloween-landing-page-vs-themed-collection/","markdown_url":"https://liftarchive.com/test/cords-club-halloween-landing-page-vs-themed-collection/index.md","title":"Halloween landing page vs themed collection: no clear lift","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Halloween landing page vs themed collection","control":"Cords Club's regular collection page, dressed with Halloween theming, showing the full product range.","variant":"A separate Halloween landing page limited to about 20 products, a cap set by how the page builder pulls in Shopify product data.","summary":"A dedicated Halloween landing page with about 20 products did not beat a regular Halloween-themed collection page on conversion rate. Cords Club ran this A/B test in-house, and it was published as a Replo case study. We treat it as inconclusive, since no significant difference was found.","result":{"headline":"no clear lift","metrics":["Conversion rate: no significant improvement. No numbers were shared.","Shoppers on the landing page tended to click straight through to product or collection pages to keep browsing.","In a separate test, a full-site Halloween theme with themed logo, colors and in-cart promotions did lift conversion, but no figure was given."]},"direction":"flat","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Cords Club","url":"https://liftarchive.com/practitioners/cords-club/","kind":"org"},"source_url":"https://www.replo.app/case-study/growing-revenue-per-visitor-by-9-in-14-days-with-rapid-ab-testing-at-cords-club","source_name":"Replo case study","brand":"Cords Club"},{"slug":"bonlook-returns-exchanges-nav-link","url":"https://liftarchive.com/test/bonlook-returns-exchanges-nav-link/","markdown_url":"https://liftarchive.com/test/bonlook-returns-exchanges-nav-link/index.md","title":"'Returns and Exchanges' link in main nav, part of a +27% bundle","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Shipping & delivery messaging"],"element_slugs":["menu","shipping-messaging"],"change":"'Returns and Exchanges' link in main nav, part of a +27% bundle","control":"BonLook's main navigation had no returns or exchanges section.","variant":"A 'Returns and Exchanges' section was added to the main navigation, putting the return policy one click away from any page.","summary":"BonLook added a 'Returns and Exchanges' section to its main navigation as one of several small navigation tests that together lifted revenue per session by 27%. The eyewear brand ran these tests in-house, and they were published as a Replo case study. The 27% is a compounded result, so this single link can't take the credit on its own.","result":{"headline":"+27% revenue per session (compounded)","metrics":["Revenue per session rose 27% across a set of small navigation tests, compounded.","The source doesn't say how much of that came from the returns link alone.","Sample sizes, durations and confidence levels were not shared."]},"direction":"won","metric":"revenue per session","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"BonLook","url":"https://liftarchive.com/practitioners/bonlook/","kind":"org"},"source_url":"https://www.replo.app/case-study/improving-revenue-by-27-for-leading-eyewear-brand-bonlook","source_name":"Replo case study","brand":"BonLook"},{"slug":"earthling-co-shampoo-bar-landing-page-visual-variants","url":"https://liftarchive.com/test/earthling-co-shampoo-bar-landing-page-visual-variants/","markdown_url":"https://liftarchive.com/test/earthling-co-shampoo-bar-landing-page-visual-variants/index.md","title":"Shampoo bar page with visual scent picker: +46% revenue per session","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Variant, size & option selectors","Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["variant-selector","headlines-copy","layout-design"],"change":"Shampoo bar page with visual scent picker","control":"The Earthling Co.'s previous page for shampoo bar traffic. The source doesn't describe it in detail.","variant":"A new landing page ordered around what shoppers need to know at each step. Scents appear as visual options, and the page answers whether the bar suits all hair types and notes that one bar replaces three bottles.","summary":"A custom shampoo bar landing page that showed every scent visually instead of in a dropdown, and answered common doubts in order, lifted revenue per session by 46% at launch. BedaBeda Growth built it for The Earthling Co., and it was published as a Replo case study. This was a launch comparison, not a split test.","result":{"headline":"+46% revenue per session","metrics":["Revenue per session rose 46% right after launch.","The comparison baseline isn't described, so it's unclear what period or page it was measured against.","Conversion rate and average order value on their own were not shared."]},"direction":"won","metric":"revenue per session","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"BedaBeda Growth","url":"https://liftarchive.com/practitioners/bedabeda-growth/","kind":"org"},"source_url":"https://www.replo.app/case-study/using-replo-to-drive-a-46-increase-in-revenue-per-session-for-the-earthling-co","source_name":"Replo case study","brand":"The Earthling Co."},{"slug":"jot-paid-social-lander-full-rebuild","url":"https://liftarchive.com/test/jot-paid-social-lander-full-rebuild/","markdown_url":"https://liftarchive.com/test/jot-paid-social-lander-full-rebuild/index.md","title":"Full rebuild of Jot's paid social landing page: about +20% conversion","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Full rebuild of Jot's paid social landing page","control":"Jot's main landing page for paid social traffic, built in a previous page builder that the team found limited in design and performance.","variant":"A complete top-to-bottom rebuild of the same landing page in a new page builder. The source doesn't say what changed on the page.","summary":"Rebuilding Jot's main paid social landing page from top to bottom lifted conversion rate by close to 20%. Jot, a coffee concentrate brand, did this in-house after moving page builders, and it was published as a Replo case study. It's a before/after comparison, and the specific changes were not described.","result":{"headline":"about +20% conversion","metrics":["Conversion rate rose by close to 20% within weeks of going live.","This is a before/after comparison, not a split test.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Jot","url":"https://liftarchive.com/practitioners/jot/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-site-and-landing-page-conversion-rates-by-20-with-jot","source_name":"Replo case study","brand":"Jot"},{"slug":"jot-homepage-complete-redesign","url":"https://liftarchive.com/test/jot-homepage-complete-redesign/","markdown_url":"https://liftarchive.com/test/jot-homepage-complete-redesign/index.md","title":"Complete homepage redesign at Jot: just under +20% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Complete homepage redesign at Jot","control":"Jot's previous homepage, built with a page builder that the team found limited and often needed developer help to extend.","variant":"A complete homepage redesign in a new page builder, giving the site a unified look with its landing pages. Specific changes were not described.","summary":"A complete redesign of Jot's homepage lifted conversion rate by just under 20%, and the gain held over time. Jot, a coffee concentrate brand, did this in-house, and it was published as a Replo case study. It's a before/after comparison, and the source doesn't describe what changed.","result":{"headline":"just under +20% conversion","metrics":["Conversion rate rose just short of 20%.","The source says the lift held up, not just a short spike.","This is a before/after comparison. Sample size, duration and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Jot","url":"https://liftarchive.com/practitioners/jot/","kind":"org"},"source_url":"https://www.replo.app/case-study/boosting-site-and-landing-page-conversion-rates-by-20-with-jot","source_name":"Replo case study","brand":"Jot"},{"slug":"embark-premium-kit-clinical-copy","url":"https://liftarchive.com/test/embark-premium-kit-clinical-copy/","markdown_url":"https://liftarchive.com/test/embark-premium-kit-clinical-copy/index.md","title":"Clinical product copy on dog DNA kit: +4% conversion, +1% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Clinical product copy on dog DNA kit","control":"The existing product copy describing the genetic-health benefits of Embark's premium dog DNA test kit.","variant":"Three copy versions were tested: emotional, clinical, and a balance of both. The clinical version, focused on factual health detail, won.","summary":"Clinical-style product copy on Embark's premium dog DNA kit page raised conversion rate by 4%, though average order value fell 3.5%, leaving revenue per session up 1%. Embark ran this test and it was published as a VWO case study, originally an AB Tasty customer story. Clinical copy beat emotional copy and a blend of the two.","result":{"headline":"+4% conversion, +1% revenue","metrics":["Conversion rate rose 4% with the clinical copy.","Average order value fell 3.5%, a negative result worth watching.","Revenue per session rose 1%, as the conversion gain outweighed the lower order value.","Only the winning version's numbers were shared. The emotional and blended results weren't given."]},"direction":"won","metric":"conversion rate, aov, revenue per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Embark","url":"https://liftarchive.com/practitioners/embark/","kind":"org"},"source_url":"https://wingify.com/success-stories/embark-veterinary-optimizes-product-pages-to-drive-growth/","source_name":"VWO case study","brand":"Embark"},{"slug":"embark-premium-kit-health-examples-copy","url":"https://liftarchive.com/test/embark-premium-kit-health-examples-copy/","markdown_url":"https://liftarchive.com/test/embark-premium-kit-health-examples-copy/index.md","title":"Health example in premium kit copy: +10% revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Health example in premium kit copy","control":"The premium kit product copy described the extra genetic health information without a concrete example of when an owner might need it.","variant":"The copy added a real scenario where knowing the dog's health details would matter. Three versions ran, from a more severe example to a less severe one, and the less severe example won.","summary":"Adding a real-life health scenario to the premium kit's product copy lifted revenue per session by 10%, with the least severe example winning. Embark ran this test on its own dog DNA kit product page, and it was published as a VWO case study. The winning version also raised conversion rate by 7% and average order value by $9.","result":{"headline":"+10% revenue per session","metrics":["Conversion rate: +7% for the less-severe example, so more visitors bought a kit.","Average order value: +$9, which suggests more buyers chose the premium kit over the baseline kit.","Revenue per session: +10%. Embark treats this as a primary KPI because it combines conversion rate and order value.","Only the winning variation's numbers were shared. Results for the more severe and middle examples were not given."]},"direction":"won","metric":"conversion rate, aov, revenue per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Embark","url":"https://liftarchive.com/practitioners/embark/","kind":"org"},"source_url":"https://wingify.com/success-stories/embark-veterinary-optimizes-product-pages-to-drive-growth/","source_name":"VWO case study","brand":"Embark"},{"slug":"nameon-cart-fewer-ctas-blue-checkout-button","url":"https://liftarchive.com/test/nameon-cart-fewer-ctas-blue-checkout-button/","markdown_url":"https://liftarchive.com/test/nameon-cart-fewer-ctas-blue-checkout-button/index.md","title":"Cart cut from 9 CTAs to 2 with a blue checkout button: +11.4%","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Add-to-cart & CTA buttons","Layout, fonts & visual design"],"element_slugs":["cta-button","layout-design"],"change":"Cart cut from 9 CTAs to 2 with a blue checkout button","control":"The cart page had nine calls to action, including newsletter sign-up, a Facebook like button and a link back to the home page. The checkout button was yellow.","variant":"Every call to action was removed except \"Welcome bonus\" and \"Continue to checkout\". The checkout button was changed from yellow to blue so it stood out from the rest of the page.","summary":"Cutting the cart page from nine calls to action to two, and changing the checkout button from yellow to blue, lifted overall performance by 11.4%. KingsPoint, a Norwegian agency, ran this test for nameOn, a seller of embroidered personalized gifts, and it was published as a VWO case study. Two changes shipped together, so the lift can't be credited to either one alone.","result":{"headline":"+11.4%","metrics":["Overall performance: +11.4% at 99% statistical significance, reported as revenue.","More visitors went from the cart to the checkout page during the test.","The source says both e-commerce conversion rate and average order value went up, but gives no separate figures.","The team had projected that a 10% lift in checkout visits would add about $8,500 a month. That was an estimate made before the test, not a measured result."]},"direction":"won","metric":"revenue (cart-to-checkout visits)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"KingsPoint","url":"https://liftarchive.com/practitioners/kingspoint/","kind":"org"},"source_url":"https://wingify.com/success-stories/nameon/","source_name":"VWO case study","brand":"nameOn"},{"slug":"royal-discount-bigger-bold-sale-price","url":"https://liftarchive.com/test/royal-discount-bigger-bold-sale-price/","markdown_url":"https://liftarchive.com/test/royal-discount-bigger-bold-sale-price/index.md","title":"Bigger, bold sale price on product page: +36.5% add-to-cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Bigger, bold sale price on product page","control":"The Microsoft Office 2013 product page showed the discounted sale price at 15px in regular weight, next to the crossed-out manufacturer's price (MSRP).","variant":"The sale price was enlarged to 20px and made bold. The crossed-out MSRP stayed the same.","summary":"Making the sale price bigger and bold lifted add-to-cart clicks by 36.54% and revenue by 10.21%. Fruition ran this test for Royal Discount, a discount software retailer, and it was published as a VWO case study. The revenue lift had not reached statistical significance when first reported.","result":{"headline":"+36.5% add-to-cart clicks","metrics":["Add to Cart clicks: +36.54%, so many more visitors moved into the purchase funnel.","Revenue: +10.21%. The source says this goal was not statistically significant at first, so treat it as directional.","The gap between the two numbers suggests some of the extra cart adds did not turn into purchases."]},"direction":"won","metric":"add to cart clicks and revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Fruition","url":"https://liftarchive.com/practitioners/fruition/","kind":"org"},"source_url":"https://wingify.com/success-stories/royal-discount/","source_name":"VWO case study","brand":"Royal Discount"},{"slug":"foliekniven-pricing-note-above-calculator","url":"https://liftarchive.com/test/foliekniven-pricing-note-above-calculator/","markdown_url":"https://liftarchive.com/test/foliekniven-pricing-note-above-calculator/index.md","title":"Bulk-pricing note moved above the price calculator: +79% sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Pricing, discounts & savings display"],"element_slugs":["layout-design","pricing-discounts"],"change":"Bulk-pricing note moved above the price calculator","control":"The calculator page let visitors enter sticker dimensions and quantity to get a price. A description box below the calculator explained that the minimum order was one piece, and that ordering more lowered the unit price because pricing was based on total film area.","variant":"The same description box was moved above the fold, ahead of the calculator. Nothing else on the page changed.","summary":"Moving a short note about bulk pricing from below the price calculator to above it lifted sales by 79.34%. Foliekniven.dk, a Danish maker of custom stickers and vinyl banners, ran this test on its own site, and it was published as a VWO case study. No other part of the page changed.","result":{"headline":"+79% sales","metrics":["Sales: +79.34% for the page with the note above the calculator.","Only the placement changed, so the lift points to visitors now reading the pricing note.","No sample size, duration or significance level was shared, so the size of the lift may not hold up."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Foliekniven.dk","url":"https://liftarchive.com/practitioners/foliekniven-dk/","kind":"org"},"source_url":"https://wingify.com/success-stories/foliekniven/","source_name":"VWO case study","brand":"Foliekniven.dk"},{"slug":"underwater-audio-comparison-table-redesign","url":"https://liftarchive.com/test/underwater-audio-comparison-table-redesign/","markdown_url":"https://liftarchive.com/test/underwater-audio-comparison-table-redesign/index.md","title":"Redesigned product comparison table: +40.81% sales","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Comparison charts & tables","Layout, fonts & visual design"],"element_slugs":["comparison-chart","layout-design"],"change":"Redesigned product comparison table","control":"The comparison page had a cluttered table of short phrases in no clear order, with thick cell borders. Paragraphs below the fold mostly repeated the table, and each product had several links.","variant":"Specs were grouped under clear headings, and extra details from the paragraphs were moved into the table. Each product kept one link, the layout used whitespace instead of heavy borders, and the font matched the rest of the site.","summary":"A redesigned product comparison table lifted sales by 40.81%. Underwater Audio, a US seller of waterproof headphones and audio gear, ran this test on its own site, and it was published as a VWO case study. Several changes shipped together in one redesign, so the lift can't be credited to any single one.","result":{"headline":"+40.81% sales","metrics":["Sales: +40.81% for the redesigned page.","The result covers the whole redesign. It does not tell you which change mattered most.","No sample size, duration or significance level was shared."]},"direction":"won","metric":"sales","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Underwater Audio","url":"https://liftarchive.com/practitioners/underwater-audio/","kind":"org"},"source_url":"https://wingify.com/success-stories/underwater-audio-revenue/","source_name":"VWO case study","brand":"Underwater Audio"},{"slug":"blivakker-remove-facebook-login-checkout","url":"https://liftarchive.com/test/blivakker-remove-facebook-login-checkout/","markdown_url":"https://liftarchive.com/test/blivakker-remove-facebook-login-checkout/index.md","title":"Facebook login removed from checkout: +3% conversions","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Facebook login removed from checkout","control":"The checkout login page offered an email field plus a button to log in with Facebook.","variant":"The checkout login page showed only the email field. The Facebook login button was removed.","summary":"Removing the Facebook login option from the checkout login page lifted conversions by 3%. BliVakker.no, a Norwegian online cosmetics retailer, ran this split URL test on its own site, and it was published as a VWO case study. The test covered about 8,000 visitors, and no significance level was given.","result":{"headline":"+3% conversions","metrics":["Conversions: +3% for the page without Facebook login.","The source says this was worth about $10,000 in extra weekly sales at the store's scale. That is the source's own estimate.","The test was about 8,000 visitors, split roughly in half. That is a small sample for a 3% difference, and no significance was stated, so treat the lift as tentative.","At minimum, removing the option did not hurt, which matters because Facebook login added complexity to internal systems."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"BliVakker.no","url":"https://liftarchive.com/practitioners/blivakker-no/","kind":"org"},"source_url":"https://wingify.com/success-stories/blivakker/","source_name":"VWO case study","brand":"BliVakker.no"},{"slug":"paperstone-bulk-discount-sidebar-ribbon","url":"https://liftarchive.com/test/paperstone-bulk-discount-sidebar-ribbon/","markdown_url":"https://liftarchive.com/test/paperstone-bulk-discount-sidebar-ribbon/index.md","title":"Bulk-buy discount ribbon in the sidebar: no change in conversions","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display","Bestseller badges & product labels"],"element_slugs":["pricing-discounts","badges-labels"],"change":"Bulk-buy discount ribbon in the sidebar","control":"The site offered no bulk-purchase discounts.","variant":"Popular products got bulk-buy discounts, promoted with a bright yellow ribbon in the right sidebar.","summary":"Offering bulk-buy discounts through a bright yellow ribbon in the right sidebar made no difference to conversions. Paperstone, a UK online office supplies retailer, ran this site-wide test on its own site, and it was published as a VWO case study. The team blamed banner blindness and retested the same offer with a new display, which won.","result":{"headline":"no change in conversions","metrics":["Conversions: no difference between the two versions. This is a flat result.","The team concluded that visitors had not noticed the offer, not that the discount itself was unwanted.","A later retest of the same idea with a more visible display raised revenue by 16.85%."]},"direction":"flat","metric":"conversions","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Paperstone","url":"https://liftarchive.com/practitioners/paperstone/","kind":"org"},"source_url":"https://wingify.com/success-stories/paperstone-revenue/","source_name":"VWO case study","brand":"Paperstone"},{"slug":"paperstone-bulk-discount-offer-retest","url":"https://liftarchive.com/test/paperstone-bulk-discount-offer-retest/","markdown_url":"https://liftarchive.com/test/paperstone-bulk-discount-offer-retest/index.md","title":"Bulk discount offer, redesigned and retested: +16.85% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Bulk discount offer, redesigned and retested","control":"The site offered no bulk-purchase discounts.","variant":"Select popular products got bulk discounts, presented in a redesigned way that was more visible than the first test's sidebar ribbon. The exact display isn't described in the source text.","summary":"Bulk discounts on select popular products, shown in a more visible redesigned display, lifted revenue by 16.85% and average order value by 18.94%. Paperstone, a UK online office supplies retailer, ran this site-wide test on its own site, and it was published as a VWO case study. It was a second try after the same offer, shown in a sidebar ribbon, made no difference.","result":{"headline":"+16.85% revenue","metrics":["Average order value: +18.94%, even though only some products carried bulk discounts.","Revenue: +16.85% net, which matters because margins were thin and discounts had to pay for themselves.","Order value on the bulk-discount offers themselves rose 5%, according to the source.","Each version had more than 10,000 visitors."]},"direction":"won","metric":"revenue and average order value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Paperstone","url":"https://liftarchive.com/practitioners/paperstone/","kind":"org"},"source_url":"https://wingify.com/success-stories/paperstone-revenue/","source_name":"VWO case study","brand":"Paperstone"},{"slug":"movexa-headline-add-word-supplement","url":"https://liftarchive.com/test/movexa-headline-add-word-supplement/","markdown_url":"https://liftarchive.com/test/movexa-headline-add-word-supplement/index.md","title":"Adding \"supplement\" to a landing page headline: +89.97% purchases","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Adding \"supplement\" to a landing page headline","control":"The landing page headline named the Movexa joint product but did not say what kind of product it was.","variant":"The same headline with the word \"supplement\" added, so visitors could tell at a glance that Movexa is a supplement.","summary":"Adding the single word \"supplement\" to the landing page headline for Movexa, a joint-support product, lifted purchases by 89.97%. The agency Source Patrol ran this A/B test, and it was published as a VWO case study. The result reached 98% statistical significance.","result":{"headline":"+89.97% purchases","metrics":["Purchases: +89.97% for the headline that included \"supplement\".","Statistical significance: 98%, as reported in the case study.","Sample size, test length and conversion rates were not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Source Patrol","url":"https://liftarchive.com/practitioners/source-patrol/","kind":"org"},"source_url":"https://wingify.com/success-stories/movexa/","source_name":"VWO case study","brand":"Movexa"},{"slug":"body-ecology-products-menu-to-category-page","url":"https://liftarchive.com/test/body-ecology-products-menu-to-category-page/","markdown_url":"https://liftarchive.com/test/body-ecology-products-menu-to-category-page/index.md","title":"Products menu to a category page with intros: +56.43% revenue/visitor","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Products menu to a category page with intros","control":"Clicking Products in the top navigation opened a drop-down that listed only category names and product names.","variant":"Clicking Products took visitors to a full category page that gave a brief introduction to each product category.","summary":"Replacing the Products drop-down menu with a full category page, where each category had a short intro, raised revenue per visitor by 56.43%. Frictionless Commerce ran this A/B test for Body Ecology, a health foods and supplements store, and it was published as a VWO case study. The test ran for two weeks and reached 96% statistical significance.","result":{"headline":"+56.43% revenue/visitor","metrics":["Revenue per visitor: +56.43% for the category page version.","Revenue per conversion rose from $100.33 to $143.61 during the test.","About $8,880 in extra revenue over two weeks. The source projected $230,880 a year at the same rate, which is an estimate, not a measured result.","Statistical significance: 96%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Frictionless Commerce","url":"https://liftarchive.com/practitioners/frictionless-commerce/","kind":"org"},"source_url":"https://wingify.com/success-stories/body-ecology/","source_name":"VWO case study","brand":"Body Ecology"},{"slug":"underwater-audio-homepage-swap-cta-testimonial","url":"https://liftarchive.com/test/underwater-audio-homepage-swap-cta-testimonial/","markdown_url":"https://liftarchive.com/test/underwater-audio-homepage-swap-cta-testimonial/index.md","title":"Swapping the CTA and testimonial in the homepage hero: +35.6% sales","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons","Reviews & star ratings","Layout, fonts & visual design"],"element_slugs":["cta-button","reviews","layout-design"],"change":"Swapping the CTA and testimonial in the homepage hero","control":"The homepage hero showed the title, then the CTA button, with a testimonial bubble below it that partly covered the product image.","variant":"The CTA button and testimonial bubble switched places, so the hero read title, then customer quote, then button, and the product image was easier to see.","summary":"Swapping the positions of the call-to-action button and a testimonial bubble in the homepage hero lifted sales by 35.6%. Underwater Audio, a seller of waterproof audio products, ran this A/B test itself, and it was published as a VWO case study. The swap also uncovered the main product image, which the testimonial had partly hidden.","result":{"headline":"+35.6% sales","metrics":["Sales: +35.6% for the swapped layout.","Sample size, test length and statistical significance were not shared."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Underwater Audio","url":"https://liftarchive.com/practitioners/underwater-audio/","kind":"org"},"source_url":"https://wingify.com/success-stories/underwater-audio/","source_name":"VWO case study","brand":"Underwater Audio"},{"slug":"express-watches-trustpilot-widget-product-pages","url":"https://liftarchive.com/test/express-watches-trustpilot-widget-product-pages/","markdown_url":"https://liftarchive.com/test/express-watches-trustpilot-widget-product-pages/index.md","title":"Trustpilot review widget under Add to Basket: +58.29% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Trust badges & security seals"],"element_slugs":["reviews","trust-badges"],"change":"Trustpilot review widget under Add to Basket","control":"Product pages showed a Seiko authorized-dealer badge, a small green Trustpilot badge and a list of reasons to buy from the store.","variant":"A larger Trustpilot widget showing real customer reviews was placed right under the Add to Basket button, with a line above it saying customers love the store.","summary":"Adding a larger Trustpilot widget with customer reviews just below the Add to Basket button lifted purchases by 58.29%. The agency High Position ran this A/B test for Express Watches, a UK authorized Seiko dealer, and it was published as a VWO case study. The test ran for over two months with thousands of visitors and reached 99% significance.","result":{"headline":"+58.29% purchases","metrics":["Purchases: +58.29% with the Trustpilot widget on product pages.","Statistical significance: 99%.","The test ran for over two months with thousands of visitors. The exact sample size was not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"High Position","url":"https://liftarchive.com/practitioners/high-position/","kind":"org"},"source_url":"https://wingify.com/success-stories/express-watches/","source_name":"VWO case study","brand":"Express Watches"},{"slug":"kutts-listing-category-price-callouts","url":"https://liftarchive.com/test/kutts-listing-category-price-callouts/","markdown_url":"https://liftarchive.com/test/kutts-listing-category-price-callouts/index.md","title":"Price call-outs and new images on category tiles: +9% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Pricing, discounts & savings display","Product images & gallery"],"element_slugs":["collection-banner","pricing-discounts","product-images"],"change":"Price call-outs and new images on category tiles","control":"Listing pages opened with a row of top category tiles that few visitors clicked.","variant":"Each category tile got a call-out with pricing information, and the image style and type across the tiles was changed.","summary":"Adding a pricing call-out and a new image style to the top category tiles on listing pages lifted revenue by 9% and conversion rate by about 6%. Wingify Services, the testing vendor's in-house team, ran this A/B test for Kutts, a Swedish men's grooming store, and it was published as a VWO case study. Two changes shipped together, so the lift can't be credited to the price call-out alone.","result":{"headline":"+9% revenue","metrics":["Ecommerce conversion rate: about +6%.","Revenue: +9%, and transactions: +9%.","Average order value: +0.5%, which is close to flat.","Statistical significance and sample size were not shared."]},"direction":"won","metric":"ecommerce conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/kutts/","source_name":"VWO case study","brand":"Kutts"},{"slug":"kutts-checkout-category-links","url":"https://liftarchive.com/test/kutts-checkout-category-links/","markdown_url":"https://liftarchive.com/test/kutts-checkout-category-links/index.md","title":"Category links on the checkout page: +10.45% checkout clicks","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Empty-cart states","Navigation & mega menus"],"element_slugs":["empty-cart","menu"],"change":"Category links on the checkout page","control":"The checkout page had no links to product categories, even though many visitors reached it by clicking the cart icon with an empty cart.","variant":"The checkout page added links to the main product categories, giving visitors a quick way back into the range.","summary":"Adding links to the main product categories on the checkout page lifted clicks on the checkout button by 10.45%. Wingify Services ran this A/B test for Kutts, a Swedish men's grooming store, and it was published as a VWO case study. The measure was button clicks, not completed purchases.","result":{"headline":"+10.45% checkout clicks","metrics":["Clicks on the checkout CTA: +10.45% with category links added.","This is a click metric. The effect on finished orders and revenue was not shared.","Statistical significance and sample size were not shared."]},"direction":"won","metric":"checkout cta clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/kutts/","source_name":"VWO case study","brand":"Kutts"},{"slug":"bag-servant-wow-badge-vs-twitter-count","url":"https://liftarchive.com/test/bag-servant-wow-badge-vs-twitter-count/","markdown_url":"https://liftarchive.com/test/bag-servant-wow-badge-vs-twitter-count/index.md","title":"WOW award badge instead of a Twitter follower count: +72.05% clicks","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Trust badges & security seals","Social proof, authority & press"],"element_slugs":["trust-badges","social-proof"],"change":"WOW award badge instead of a Twitter follower count","control":"The page showed a badge with the site's Twitter follower count of 4,000+.","variant":"The follower count was replaced with a WOW badge, a business award that is relatively hard to get.","summary":"Replacing a badge showing 4,000+ Twitter followers with a WOW business award badge lifted visits to partner retailer sites by 72.05%. Bag Servant, a handbag shopping site that sends buyers to affiliate stores, ran this A/B test itself, and it was published as a VWO case study. Engagement also rose 10.27%, both at 98% confidence.","result":{"headline":"+72.05% clicks","metrics":["Visits to partner retailer sites: +72.05%, at 98% confidence. This is the main conversion for an affiliate site.","Site engagement: +10.27%, at 98% confidence.","Homepage product exploration: +60.42%, but only at 93% confidence, so treat this one as less certain.","Sample size and test length were not shared."]},"direction":"won","metric":"click-throughs to partner retailer sites","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Bag Servant","url":"https://liftarchive.com/practitioners/bag-servant/","kind":"org"},"source_url":"https://wingify.com/success-stories/bag-servant/","source_name":"VWO case study","brand":"Bag Servant"},{"slug":"bag-servant-search-page-verisign-twitter-badges","url":"https://liftarchive.com/test/bag-servant-search-page-verisign-twitter-badges/","markdown_url":"https://liftarchive.com/test/bag-servant-search-page-verisign-twitter-badges/index.md","title":"VeriSign seal or Twitter badge on search results: both lost","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Trust badges & security seals","Social proof, authority & press"],"element_slugs":["trust-badges","social-proof"],"change":"VeriSign seal or Twitter badge on search results","control":"The search results page showed listings with no extra trust badges.","variant":"Two versions ran against the original. One added a VeriSign security seal and the other added a Twitter follow badge.","summary":"Adding either a VeriSign seal or a Twitter follow badge to the search results page made results worse on all three goals tracked. Bag Servant, a handbag shopping site that sends buyers to affiliate stores, ran this test itself, and it was published as a VWO case study. The size of the losses was not shared.","result":{"headline":"both lost","metrics":["Visits to partner retailer sites: lower for both versions. This is a negative result.","Site engagement and product exploration: also lower for both versions.","No percentages, sample size or significance were shared for the losses."]},"direction":"lost","metric":"partner-site visits, engagement, product exploration","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Bag Servant","url":"https://liftarchive.com/practitioners/bag-servant/","kind":"org"},"source_url":"https://wingify.com/success-stories/bag-servant/","source_name":"VWO case study","brand":"Bag Servant"},{"slug":"hush-blankets-mobile-cart-redesign","url":"https://liftarchive.com/test/hush-blankets-mobile-cart-redesign/","markdown_url":"https://liftarchive.com/test/hush-blankets-mobile-cart-redesign/index.md","title":"Distraction-free mobile cart redesign: +23% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Layout, fonts & visual design","Reviews & star ratings","Navigation & mega menus"],"element_slugs":["layout-design","reviews","menu"],"change":"Distraction-free mobile cart redesign","control":"The mobile cart had a hamburger menu in the header and navigation links in the footer. It showed some poor customer reviews, and shoppers had to update the cart by hand after changing a quantity.","variant":"The header menu and footer links were removed, the poor reviews were taken off, and the cart updated itself as soon as the quantity changed.","summary":"A redesigned mobile cart with no header or footer navigation, no poor reviews and automatic quantity updates lifted revenue by 23% for weighted blanket brand Hush Blankets. Wingify Services ran this A/B test, published as a VWO case study. Three changes shipped together, so the result belongs to the redesign as a whole, not to any one of them.","result":{"headline":"+23% revenue","metrics":["Visits to the checkout page: +10.52%, so more shoppers moved past the cart.","Purchases (thank-you page visits): +15.48%.","Revenue: +23%. The source estimates this at about $337,000 a year, which is a projection, not a measured figure."]},"direction":"won","metric":"checkout page visits, purchases, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/hush-blankets/","source_name":"VWO case study","brand":"Hush Blankets"},{"slug":"hush-blankets-desktop-product-page-redesign","url":"https://liftarchive.com/test/hush-blankets-desktop-product-page-redesign/","markdown_url":"https://liftarchive.com/test/hush-blankets-desktop-product-page-redesign/index.md","title":"Desktop product page redesign with CTA above the fold: +51% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design","Reviews & star ratings"],"element_slugs":["product-images","layout-design","reviews"],"change":"Desktop product page redesign with CTA above the fold","control":"The Hush Classic product page had a long description and reviews that pushed the Add to Cart button down the page. Shoppers spent a lot of time reading, and few clicked Add to Cart.","variant":"The image column stayed fixed while the text scrolled, with vertical thumbnails beside the main image. The installment-payment note got bigger, option boxes got smaller so the button sat in the first screen, the star rating moved under the title, and the description and reviews went into accordions.","summary":"A desktop product page redesign that moved the Add to Cart button into the first screen lifted revenue by 51.32% for Hush Blankets. Wingify Services ran this A/B test, published as a VWO case study. Six changes shipped together, so the gain belongs to the full redesign, not to any one element.","result":{"headline":"+51% revenue","metrics":["Visits to the checkout page: +5.67%.","Purchases (thank-you page visits): +33.15%.","Revenue: +51.32%. The source projects about $720,000 extra a year, which is an estimate.","Purchases grew far more than checkout visits, which suggests the shoppers reaching checkout were more committed. That gap is unusual and worth treating with some caution."]},"direction":"won","metric":"checkout visits, purchases, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/hush-blankets/","source_name":"VWO case study","brand":"Hush Blankets"},{"slug":"safety-gear-pro-homepage-first-fold-redesign","url":"https://liftarchive.com/test/safety-gear-pro-homepage-first-fold-redesign/","markdown_url":"https://liftarchive.com/test/safety-gear-pro-homepage-first-fold-redesign/index.md","title":"Homepage first-screen redesign: +10.86% category visits","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","USP bars & benefit icons","Headlines, product titles & copy"],"element_slugs":["hero","usp-bar","headlines-copy"],"change":"Homepage first-screen redesign","control":"The desktop homepage showed little useful information in the first screen. The page had high bounce and exit rates.","variant":"The first screen gained a hero photo of the product in use, a button to the most visited category, a popular-categories section, and points on service, safety and guarantee. The copy spoke directly to price-sensitive, blue-collar buyers.","summary":"Redesigning the first screen of the desktop homepage lifted category page visits by 10.86% and purchases by 3.28% for safety equipment store Safety Gear Pro. Wingify Services ran this A/B test, published as a VWO case study. Several changes shipped together, so the result reflects the whole redesign.","result":{"headline":"+10.86% category visits","metrics":["Category page visits: +10.86%, so more visitors moved deeper into the store.","Purchases (thank-you page visits): +3.28%, a much smaller gain than the lift in browsing."]},"direction":"won","metric":"category page visits, purchases","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/safety-gear-pro/","source_name":"VWO case study","brand":"Safety Gear Pro"},{"slug":"safety-gear-pro-larger-mobile-search-bar","url":"https://liftarchive.com/test/safety-gear-pro-larger-mobile-search-bar/","markdown_url":"https://liftarchive.com/test/safety-gear-pro-larger-mobile-search-bar/index.md","title":"Larger mobile search bar: +8.33% purchases","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Larger mobile search bar","control":"The mobile site showed a standard-size search bar.","variant":"The search bar was made bigger and more prominent, so visitors could find it at a glance.","summary":"Making the mobile site search bar larger and easier to spot lifted purchases by 8.33% for safety equipment store Safety Gear Pro. Wingify Services ran this A/B test, published as a VWO case study. Site search already converted well, but few visitors used it.","result":{"headline":"+8.33% purchases","metrics":["Purchases: +8.33%.","No other metrics, sample size or duration were shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/safety-gear-pro/","source_name":"VWO case study","brand":"Safety Gear Pro"},{"slug":"safety-gear-pro-search-prepopulated-suggestions","url":"https://liftarchive.com/test/safety-gear-pro-search-prepopulated-suggestions/","markdown_url":"https://liftarchive.com/test/safety-gear-pro-search-prepopulated-suggestions/index.md","title":"Instant search suggestions on tap: +20.4% purchases","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Instant search suggestions on tap","control":"The search bar only showed suggestions once the visitor started typing.","variant":"Tapping the search bar right away showed a list of top searches and top categories. The list came from the most-searched terms and from high-traffic category pages with strong page value.","summary":"Showing top searches and top categories as soon as a visitor taps the search bar lifted purchases by 20.40% for Safety Gear Pro. Wingify Services ran this A/B test, published as a VWO case study. It followed an earlier test that made the mobile search bar larger.","result":{"headline":"+20.4% purchases","metrics":["Purchases (thank-you page visits): +20.40%.","The test ran for 9 days across all traffic on every page with the search bar, split 50/50."]},"direction":"won","metric":"purchases (thank-you page visits)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/safety-gear-pro/","source_name":"VWO case study","brand":"Safety Gear Pro"},{"slug":"cocohanee-returns-shipping-below-atc","url":"https://liftarchive.com/test/cocohanee-returns-shipping-below-atc/","markdown_url":"https://liftarchive.com/test/cocohanee-returns-shipping-below-atc/index.md","title":"Returns and shipping info under Add to Cart: +16% add-to-cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Money-back guarantee & returns"],"element_slugs":["shipping-messaging","guarantee"],"change":"Returns and shipping info under Add to Cart","control":"The product page did not mention the return policy or the shipping cost.","variant":"A short note on returns and shipping cost was added under the page's two main buttons.","summary":"Showing the return policy and shipping cost under the main buttons on the product page lifted Add to Cart clicks by 16% and revenue by 17% for kids' clothing store Cocohanee. Wingify Services ran this A/B test, published as a VWO case study. Before the test, neither detail appeared anywhere on the site.","result":{"headline":"+16% add-to-cart clicks","metrics":["Add to Cart clicks: +16%.","Revenue: +17%, so the extra clicks turned into sales."]},"direction":"won","metric":"add to cart clicks, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/cocohanee/","source_name":"VWO case study","brand":"Cocohanee"},{"slug":"cocohanee-mobile-menu-show-subcategories","url":"https://liftarchive.com/test/cocohanee-mobile-menu-show-subcategories/","markdown_url":"https://liftarchive.com/test/cocohanee-mobile-menu-show-subcategories/index.md","title":"Mobile menu showing sub-categories directly: +28% conversion rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Mobile menu showing sub-categories directly","control":"Visitors had to tap a category in the mobile menu before its sub-categories appeared. Many opened the menu but few engaged with it.","variant":"The menu showed the sub-categories straight away when it opened.","summary":"Showing sub-categories directly in the mobile hamburger menu lifted ecommerce conversion rate by 28% for kids' clothing store Cocohanee. Wingify Services ran this A/B test, published as a VWO case study. Visits to listing pages, the main goal, rose only 4%, so the larger gains deserve some caution.","result":{"headline":"+28% conversion rate","metrics":["Listing page visits: +4%, the primary goal.","Ecommerce conversion rate: +28%.","Transactions: +29%.","Average order value: +17%. Gains this big from a small change in browsing are unusual and may not repeat."]},"direction":"won","metric":"listing page visits, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/cocohanee/","source_name":"VWO case study","brand":"Cocohanee"},{"slug":"utsav-fashion-mobile-checkout-sticky-total-cta","url":"https://liftarchive.com/test/utsav-fashion-mobile-checkout-sticky-total-cta/","markdown_url":"https://liftarchive.com/test/utsav-fashion-mobile-checkout-sticky-total-cta/index.md","title":"Sticky checkout button with order total: +9.98% purchases","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Sticky add-to-cart bars","Checkout steps, fields & flow"],"element_slugs":["sticky-atc","checkout-flow"],"change":"Sticky checkout button with order total","control":"The mobile checkout had no primary button in view while shoppers filled in the form. The order summary sat in the page with an Edit link, and shoppers interacted with it a lot.","variant":"A button stuck to the bottom of the screen and showed the order total. The order summary was hidden behind a View Details link, and the Edit option was removed.","summary":"A sticky checkout button showing the order total, plus a collapsed order summary, lifted purchase conversions by 9.98% on mobile for ethnic fashion store Utsav Fashion. Wingify Services ran this A/B test, published as a VWO case study. Three changes shipped together, so the result belongs to the set, not to the sticky button alone.","result":{"headline":"+9.98% purchases","metrics":["Purchase conversions: +9.98%.","Revenue: +8.95%, slightly less than the conversion lift."]},"direction":"won","metric":"purchase conversion, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/utsav-fashion/","source_name":"VWO case study","brand":"Utsav Fashion"},{"slug":"utsav-fashion-mobile-hamburger-menu-redesign","url":"https://liftarchive.com/test/utsav-fashion-mobile-hamburger-menu-redesign/","markdown_url":"https://liftarchive.com/test/utsav-fashion-mobile-hamburger-menu-redesign/index.md","title":"Mobile menu with sub-categories: +11.58% purchase conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Mobile menu with sub-categories","control":"The mobile menu was a plain list of links with no breakdown. Sub-categories such as occasion, style and fabric only existed as filters on the listing pages.","variant":"The menu was rebuilt with sliding panels. Shoppers could see each parent category, its sub-categories and the options under them without leaving the menu.","summary":"Redesigning the mobile hamburger menu so shoppers could drill into sub-categories lifted purchase conversion by 11.58% and revenue by 12.22%. Wingify Services ran this test for ethnic fashion retailer Utsav Fashion, and it was published as a VWO case study. The test ran for 14 days across every page of the mobile site.","result":{"headline":"+11.58% purchase conversion","metrics":["Purchase conversion rate: +11.58% against the old menu.","Revenue: +12.22%, so the extra orders were not offset by smaller baskets.","Heatmaps after the test showed far more use of the menu in the new design. No numbers were shared for this."]},"direction":"won","metric":"purchase conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/utsav-fashion/","source_name":"VWO case study","brand":"Utsav Fashion"},{"slug":"josera-kids-product-page-sleeker-copy","url":"https://liftarchive.com/test/josera-kids-product-page-sleeker-copy/","markdown_url":"https://liftarchive.com/test/josera-kids-product-page-sleeker-copy/index.md","title":"Sleeker product page with shorter copy: +28.79% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Sleeker product page with shorter copy","control":"The original page listed product details point by point. Headlines and descriptions used several different colors.","variant":"The new page had a sleeker design and a shorter, tighter product description.","summary":"A cleaner product page with a shorter, crisper description lifted conversions by 28.79% for the JOSERA Kids dog food page. FoodforPlanet, JOSERA's in-house agency, ran the test, and it was published as a VWO case study. About 2,400 visitors took part over 16 days, split 50/50.","result":{"headline":"+28.79% conversions","metrics":["Conversions: +28.79% against the original page.","JOSERA then sent all traffic to the new version.","No confidence level was published, and the source does not split the effect between copy and design."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"FoodforPlanet","url":"https://liftarchive.com/practitioners/foodforplanet/","kind":"org"},"source_url":"https://wingify.com/success-stories/josera/","source_name":"VWO case study","brand":"JOSERA"},{"slug":"mall-cz-larger-product-images-hover-text","url":"https://liftarchive.com/test/mall-cz-larger-product-images-hover-text/","markdown_url":"https://liftarchive.com/test/mall-cz-larger-product-images-hover-text/index.md","title":"Larger product images, text on hover: +9.46% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery","Product cards & quick add"],"element_slugs":["product-images","product-cards"],"change":"Larger product images, text on hover","control":"The category listing showed product images at their original size, with a text description next to each one.","variant":"Two variants ran. One used larger images with the text still shown; the other used larger images and revealed the description only when a shopper hovered over the product.","summary":"Making product images larger on category pages and showing the description only on mouseover lifted revenue by 9.46% for Mall.cz. The agency Optimics ran the test, and it was published as a VWO case study. The tool gave this variant a 96% chance to beat the original.","result":{"headline":"+9.46% revenue","metrics":["Revenue: +9.46% for the larger-image, text-on-hover variant.","Confidence: a 96% chance to beat the original, as reported by the testing tool.","The result for the larger-image variant that kept the visible text was not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimics","url":"https://liftarchive.com/practitioners/optimics/","kind":"org"},"source_url":"https://wingify.com/success-stories/optimics/","source_name":"VWO case study","brand":"Mall.cz"},{"slug":"dorado-fashion-mini-cart-bundle-offer","url":"https://liftarchive.com/test/dorado-fashion-mini-cart-bundle-offer/","markdown_url":"https://liftarchive.com/test/dorado-fashion-mini-cart-bundle-offer/index.md","title":"'1 product away' extra 30% off in mini cart: +14.14% purchases","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Bundles & quantity breaks","Pricing, discounts & savings display"],"element_slugs":["cart-drawer","bundles","pricing-discounts"],"change":"'1 product away' extra 30% off in mini cart","control":"After a shopper added one product, the mini cart showed no offer and no savings.","variant":"The mini cart showed the notice \"You are 1 product away to get Extra 30% Off\".","summary":"Adding a mini cart notice that one more product would unlock an extra 30% off lifted purchases by 14.14% for jewelry store Dorado Fashion. Wingify Services ran the test, and it was published as a VWO case study. It ran for 26 days on all devices.","result":{"headline":"+14.14% purchases","metrics":["Purchases (visits to the thank-you page): +14.14%.","The test aimed to raise average order value, but no AOV result was shared.","The variant was then shown to all visitors."]},"direction":"won","metric":"purchases (thank-you page visits)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/dorado-fashion/","source_name":"VWO case study","brand":"Dorado Fashion"},{"slug":"dorado-fashion-mobile-search-overlay-popular-searches","url":"https://liftarchive.com/test/dorado-fashion-mobile-search-overlay-popular-searches/","markdown_url":"https://liftarchive.com/test/dorado-fashion-mobile-search-overlay-popular-searches/index.md","title":"Focused mobile search with popular searches: +26.55% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Focused mobile search with popular searches","control":"Heatmaps showed 30% of homepage visitors tapped the search icon, but only 1% searched. Results were often inaccurate, and the page behind the search bar distracted visitors.","variant":"Tapping search focused the whole screen on the search bar. It also showed a curated list of popular searches that led to chosen landing pages.","summary":"Redesigning mobile search to focus the screen on the search bar and suggest popular searches lifted conversion rate by 26.55% for jewelry store Dorado Fashion. Wingify Services ran the test, and it was published as a VWO case study. It ran for 33 days on mobile.","result":{"headline":"+26.55% conversion","metrics":["Conversion rate: +26.55% against the old search.","Sample size and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/dorado-fashion/","source_name":"VWO case study","brand":"Dorado Fashion"},{"slug":"my-sanskritam-mobile-menu-images-bestseller-tags","url":"https://liftarchive.com/test/my-sanskritam-mobile-menu-images-bestseller-tags/","markdown_url":"https://liftarchive.com/test/my-sanskritam-mobile-menu-images-bestseller-tags/index.md","title":"Mobile menu with images and Best Sellers on top: +107% revenue","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Bestseller badges & product labels"],"element_slugs":["menu","badges-labels"],"change":"Mobile menu with images and Best Sellers on top","control":"The mobile hamburger menu was a flat, plain-text list with no visual hierarchy.","variant":"The menu was restructured, with images for each category. Best Sellers and New Arrivals were tagged and placed at the top.","summary":"Rebuilding the mobile menu with category images and Best Sellers and New Arrivals at the top lifted revenue by 107% for ethnic fashion brand My Sanskritam. The agency ConvertPolo ran the test, and it was published as a VWO case study. Purchase value per visitor rose 98.86% and conversion 38%.","result":{"headline":"+107% revenue","metrics":["Revenue: +107% against the plain-text menu.","Purchase value per visitor: +98.86%.","Conversion: +38%.","These lifts are very large for a menu change, and no sample size or significance was shared, so treat them with care."]},"direction":"won","metric":"purchase value per visitor, conversion, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/","source_name":"VWO case study","brand":"My Sanskritam"},{"slug":"my-sanskritam-plp-ribbons-reviews-quick-add","url":"https://liftarchive.com/test/my-sanskritam-plp-ribbons-reviews-quick-add/","markdown_url":"https://liftarchive.com/test/my-sanskritam-plp-ribbons-reviews-quick-add/index.md","title":"Ribbons, reviews and quick add on listings: +22.16% add-to-cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Reviews & star ratings","Product cards & quick add"],"element_slugs":["badges-labels","reviews","product-cards"],"change":"Ribbons, reviews and quick add on listings","control":"The mobile product listing page had no tags, no reviews and no quick actions on the product cards.","variant":"Cards gained \"New In\" and \"Best Seller\" ribbons and customer reviews. The page also added collection banners and prominent \"Add to Cart\" and \"Quick View\" buttons.","summary":"Adding product ribbons, reviews, collection banners and quick-action buttons to mobile listing pages lifted add-to-cart rate by 22.16% for My Sanskritam. The agency ConvertPolo ran the test, and it was published as a VWO case study. Several changes shipped together, so no single one gets the credit.","result":{"headline":"+22.16% add-to-cart","metrics":["Add-to-cart rate: +22.16%.","Revenue conversion: +4.51%, a much smaller gain than the add-to-cart lift.","This was a bundled change, so the effect of each element is unknown."]},"direction":"won","metric":"add-to-cart rate, revenue conversion","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/","source_name":"VWO case study","brand":"My Sanskritam"},{"slug":"my-sanskritam-pdp-tiered-discount","url":"https://liftarchive.com/test/my-sanskritam-pdp-tiered-discount/","markdown_url":"https://liftarchive.com/test/my-sanskritam-pdp-tiered-discount/index.md","title":"Tiered multi-buy discount on product page: +7.48% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Bundles & quantity breaks"],"element_slugs":["pricing-discounts","bundles"],"change":"Tiered multi-buy discount on product page","control":"The mobile product page offered no incentive to buy more than one item.","variant":"A tiered discount block showed how much more shoppers would save as they added more items.","summary":"Adding a tiered discount block that shows the extra savings for buying more lifted revenue by 7.48% and add-to-cart rate by 7.17% on My Sanskritam's mobile product pages. The agency ConvertPolo ran the test, and it was published as a VWO case study.","result":{"headline":"+7.48% revenue","metrics":["Revenue: +7.48% against the page without the offer.","Add-to-cart rate: +7.17%.","Margin and average order value results were not shared."]},"direction":"won","metric":"add-to-cart rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/","source_name":"VWO case study","brand":"My Sanskritam"},{"slug":"panduro-listing-cta-add-to-cart-wording","url":"https://liftarchive.com/test/panduro-listing-cta-add-to-cart-wording/","markdown_url":"https://liftarchive.com/test/panduro-listing-cta-add-to-cart-wording/index.md","title":"'Lägg i varukorgen' (Add to cart) on listing buttons: +6% CTA clicks","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Add-to-cart & CTA buttons","Product cards & quick add"],"element_slugs":["cta-button","product-cards"],"change":"'Lägg i varukorgen' (Add to cart) on listing buttons","control":"Product boxes on category listing pages had one button labeled 'KÖP' (Buy). Shoppers could not tell whether it opened the product page or put the item in the cart.","variant":"Two variants changed the label: one to 'Snabbköp' (Quick Buy), the other to 'Lägg i varukorgen' (Add to cart). Both added a 'View Product' link under the main button for shoppers who wanted the product page.","summary":"Renaming the listing-page button from 'KÖP' (Buy) to 'Lägg i varukorgen' (Add to cart) lifted main-button clicks by 6% and visits to the revenue page by 10%. Wingify Services ran this test for Panduro, a Nordic hobby and craft retailer, and it was published as a VWO case study. A 'Snabbköp' (Quick Buy) version was also tested, and the Add to cart wording won.","result":{"headline":"+6% CTA clicks","metrics":["Main button click rate: +6% for the 'Lägg i varukorgen' (Add to cart) variant.","Visits to the revenue page: +10% for the same variant.","The Add to cart variant was rolled out to all traffic. Results for the Quick Buy variant were not shared."]},"direction":"won","metric":"main cta clicks, revenue page visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/panduro/","source_name":"VWO case study","brand":"Panduro"},{"slug":"panduro-mobile-sticky-sort-filter-bar","url":"https://liftarchive.com/test/panduro-mobile-sticky-sort-filter-bar/","markdown_url":"https://liftarchive.com/test/panduro-mobile-sticky-sort-filter-bar/index.md","title":"Sticky Sort and Filter bar on mobile category pages: +53% filter use","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky Sort and Filter bar on mobile category pages","control":"Mobile category pages had filters that scrolled away with the page instead of staying at the top. Few shoppers used them.","variant":"Filters were split into two parts, Sort and category filters, and fixed just below the top navigation. They were also restyled to look cleaner and easier to tap.","summary":"Fixing a Sort and Filter bar under the top navigation on mobile category pages raised filter interaction by 53%. Wingify Services ran this test for Panduro, a hobby and craft retailer, and it was published as a VWO case study. The test ran for 12 days and was reported at 100% confidence.","result":{"headline":"+53% filter use","metrics":["Filter interaction: +53%, at a reported 100% confidence level.","The variant was rolled out to all mobile traffic.","No sales, add-to-cart or conversion figures were shared, so the effect on revenue is unknown."]},"direction":"won","metric":"filter interaction","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/panduro/","source_name":"VWO case study","brand":"Panduro"},{"slug":"panduro-mobile-open-search-bar","url":"https://liftarchive.com/test/panduro-mobile-open-search-bar/","markdown_url":"https://liftarchive.com/test/panduro-mobile-open-search-bar/index.md","title":"Open search bar on mobile instead of an icon: +14% search use","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Open search bar on mobile instead of an icon","control":"The mobile header had a search icon that was not well highlighted. Panduro's data showed mobile shoppers who searched converted 65% better than those who didn't.","variant":"The search bar was shown open when a visitor landed on the site. On scroll, it merged into the top navigation so it stayed available.","summary":"Showing an open search bar on mobile, instead of a hard-to-spot search icon, raised search use by 14% and purchases by 2.67%. Wingify Services ran this one-week test for Panduro, a hobby and craft retailer, and it was published as a VWO case study. The search lift was reported at 100% confidence; no confidence level was given for purchases.","result":{"headline":"+14% search use","metrics":["Search usage: +14%, at a reported 100% confidence level.","Purchases: +2.67%. Significance for this figure was not shared.","The variant was rolled out to all visitors."]},"direction":"won","metric":"search usage, purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/panduro/","source_name":"VWO case study","brand":"Panduro"},{"slug":"panduro-mobile-pdp-carousel-sticky-atc","url":"https://liftarchive.com/test/panduro-mobile-pdp-carousel-sticky-atc/","markdown_url":"https://liftarchive.com/test/panduro-mobile-pdp-carousel-sticky-atc/index.md","title":"Image carousel and sticky Add to Cart on mobile: +9.78% cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Sticky add-to-cart bars"],"element_slugs":["product-images","sticky-atc"],"change":"Image carousel and sticky Add to Cart on mobile","control":"Shoppers had to tap each thumbnail to see more product images, as there was no carousel. The page was long, with product recommendations, so the Add to Cart button scrolled out of view.","variant":"Images became a swipeable carousel, and a sticky Add to Cart bar appeared at the bottom whenever the main button was off screen. A second variant also showed savings in currency and a shortened description; the first variant won.","summary":"Adding a swipeable image carousel and a sticky Add to Cart bar to mobile product pages raised Add to Cart clicks by 9.78% and ecommerce conversion rate by 1.68%. Wingify Services ran this 10-day test for Panduro, a hobby and craft retailer, and it was published as a VWO case study. The two changes shipped together, so the lift can't be credited to either one alone.","result":{"headline":"+9.78% cart clicks","metrics":["Add to Cart clicks: +9.78%, counting both the main and the sticky button.","Ecommerce conversion rate: +1.68%.","Variant 1 was rolled out to all traffic. Results for variant 2 were not shared.","No confidence level was reported for either figure."]},"direction":"won","metric":"add to cart clicks, ecommerce conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/panduro/","source_name":"VWO case study","brand":"Panduro"},{"slug":"grene-mobile-listing-horizontal-product-boxes","url":"https://liftarchive.com/test/grene-mobile-listing-horizontal-product-boxes/","markdown_url":"https://liftarchive.com/test/grene-mobile-listing-horizontal-product-boxes/index.md","title":"Compact horizontal product boxes on mobile: 36.81% to 43.03% CVR","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Compact horizontal product boxes on mobile","control":"Large product boxes filled most of the mobile screen. Shoppers had to scroll a long way to find what they wanted.","variant":"Each product box was made smaller, in a horizontal layout. The buy button was also replaced with a red-ringed cart icon that turned green once the item was added.","summary":"Switching mobile category pages to compact, horizontal product boxes raised the product click conversion rate from 36.81% to 43.03%, at a reported 100% confidence. Wingify Services ran this 46-day test for GRENE, a Polish agricultural supplies retailer, and it was published as a VWO case study. Visits to the cart and to the thank-you page each rose about 10%.","result":{"headline":"36.81% to 43.03% CVR","metrics":["Conversion rate: 36.81% for the control vs 43.03% for the variant, at a reported 100% confidence.","Clicks on product boxes: +15.5% (178 more clicks).","Click-through to the cart page: +10%.","Visits to the thank-you page: +10%."]},"direction":"won","metric":"product click conversion rate, cart and purchase visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/grene/","source_name":"VWO case study","brand":"GRENE"},{"slug":"grene-homepage-usp-green-icons-two-line","url":"https://liftarchive.com/test/grene-homepage-usp-green-icons-two-line/","markdown_url":"https://liftarchive.com/test/grene-homepage-usp-green-icons-two-line/index.md","title":"Green USP icons with two-line copy: CVR 2.64% to 3.18%","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Green USP icons with two-line copy","control":"Four USPs sat above the fold on the desktop homepage. They looked plain and drew little attention.","variant":"USP icons were shown in bright green. Each USP was split into two lines: a keyword first, then a short supporting detail.","summary":"Restyling four homepage USPs with bright green icons and a two-line format lifted ecommerce conversion rate from 2.64% to 3.18%, and USP interaction from 0.26% to 2.28%. Wingify Services ran this 15-day desktop test for GRENE, a Polish agricultural supplies retailer, and it was published as a VWO case study. Color and copy changed together, so the result can't be credited to one of them.","result":{"headline":"CVR 2.64% to 3.18%","metrics":["USP interaction: 0.26% to 2.28%, at a reported 100% confidence.","Ecommerce conversion rate: 2.64% to 3.18% over the same period.","No confidence level was given for the conversion rate change."]},"direction":"won","metric":"usp interaction, ecommerce conversion rate","quantified":true,"evidence":"ab-test","date":"2019-05","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/grene/","source_name":"VWO case study","brand":"GRENE"},{"slug":"grene-desktop-mini-cart-redesign","url":"https://liftarchive.com/test/grene-desktop-mini-cart-redesign/","markdown_url":"https://liftarchive.com/test/grene-desktop-mini-cart-redesign/index.md","title":"Desktop mini cart redesign: ecommerce CVR 1.83% to 1.96%","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"Desktop mini cart redesign","control":"A 'FREE DELIVERY' label above the main button looked clickable, and many shoppers clicked it. Line totals for items with more than one unit were hidden, and the main button sat at the very bottom of the mini cart.","variant":"A cart button was added at the top of the mini cart, and the main button was made bigger. The layout was tidied, with the remove button moved to the right and a line total shown for each product.","summary":"A redesigned desktop mini cart raised ecommerce conversion rate from 1.83% to 1.96% and cart page visits from 2.91% to 3.05%. Wingify Services ran this 36-day test for GRENE, a Polish agricultural supplies retailer, and it was published as a VWO case study. Several changes shipped together, so the result can't be credited to any single one.","result":{"headline":"ecommerce CVR 1.83% to 1.96%","metrics":["Ecommerce conversion rate: 1.83% to 1.96%.","Visits to the cart page: 2.91% to 3.05%.","Quantity purchased: reported as nearly doubled.","No confidence level was shared for these figures."]},"direction":"won","metric":"cart page visits, ecommerce conversion rate, quantity","quantified":true,"evidence":"bundled","date":"2019-04","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/grene/","source_name":"VWO case study","brand":"GRENE"},{"slug":"best-choice-products-mobile-large-search-bar","url":"https://liftarchive.com/test/best-choice-products-mobile-large-search-bar/","markdown_url":"https://liftarchive.com/test/best-choice-products-mobile-large-search-bar/index.md","title":"Large mobile search bar in the header: 30% headline, +0.1% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Large mobile search bar in the header","control":"The mobile header showed only a search icon. Mobile was over half of traffic, and shoppers who used search converted 60% better than others.","variant":"A large search bar was placed in the center of the mobile header, in the style Amazon uses.","summary":"A large search bar in the center of the mobile header raised revenue by a reported 0.1% in one week, though the case study's headline claims a 30% lift. Best Choice Products' own UX team ran the test, and it was published as a VWO case study. Treat the 30% figure with care, as the body text only supports the 0.1% revenue gain.","result":{"headline":"30% headline, +0.1% revenue","metrics":["Revenue: +0.1% after one week, as stated in the case study text.","The case study headline claims a 30% increase, but the text does not explain this number.","The team reported more clicks and searches on the variant, based on heatmaps.","No significance level or sample size was shared."]},"direction":"won","metric":"conversion rate (thank-you page), revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Best Choice Products","url":"https://liftarchive.com/practitioners/best-choice-products/","kind":"org"},"source_url":"https://wingify.com/success-stories/best-choice-products/","source_name":"VWO case study","brand":"Best Choice Products"},{"slug":"readers-geo-localized-checkout","url":"https://liftarchive.com/test/readers-geo-localized-checkout/","markdown_url":"https://liftarchive.com/test/readers-geo-localized-checkout/index.md","title":"Country-localized checkout at Readers.com: +30% conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Checkout steps, fields & flow"],"element_slugs":["shipping-messaging","checkout-flow"],"change":"Country-localized checkout at Readers.com","control":"Every visitor saw the same standard checkout page, whatever country they were shopping from.","variant":"The checkout changed based on the visitor's country. A shopper in Canada, for example, saw Canadian shipping rates, an estimated delivery time and prices in Canadian dollars.","summary":"Showing each visitor a checkout matched to their country, with local shipping rates, delivery estimates and currency, lifted conversion rate by 30%. One Click, the company behind Readers.com, ran this test and it was published as a VWO case study. It was run as a segment-targeted personalization, and no sample size or significance was shared.","result":{"headline":"+30% conversion rate","metrics":["Conversion rate: +30% for the localized checkout, as reported by One Click.","The case study also mentions higher engagement, but gives no number for it.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"One Click","url":"https://liftarchive.com/practitioners/one-click/","kind":"org"},"source_url":"https://wingify.com/success-stories/one-click/","source_name":"VWO case study","brand":"Readers.com (One Click)"},{"slug":"readers-product-videos","url":"https://liftarchive.com/test/readers-product-videos/","markdown_url":"https://liftarchive.com/test/readers-product-videos/index.md","title":"Product videos on Readers.com product pages: +10% add-to-carts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Product images & gallery"],"element_slugs":["ugc-video","product-images"],"change":"Product videos on Readers.com product pages","control":"Reading glasses product pages used still product images only.","variant":"The product pages added videos. These showed the glasses from different angles and on different face shapes, and included in-house experts walking through the features and benefits.","summary":"Adding product videos to Readers.com product pages raised add-to-carts by 10%. One Click, which owns Readers.com, ran this test on its reading glasses pages, and it was published as a VWO case study. The videos showed the glasses from several angles, on different face shapes, and with in-house experts explaining features.","result":{"headline":"+10% add-to-carts","metrics":["Add-to-carts: +10% on pages with product videos.","One Click also reported that conversion rates on pages with videos were well above pages without them, but gave no figure.","After the test, One Click added videos to every product on Readers.com.","No sample size, test length or confidence level was shared."]},"direction":"won","metric":"add to cart","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"One Click","url":"https://liftarchive.com/practitioners/one-click/","kind":"org"},"source_url":"https://wingify.com/success-stories/one-click/","source_name":"VWO case study","brand":"Readers.com (One Click)"},{"slug":"bodyguardz-advantage-program-page-redesign","url":"https://liftarchive.com/test/bodyguardz-advantage-program-page-redesign/","markdown_url":"https://liftarchive.com/test/bodyguardz-advantage-program-page-redesign/index.md","title":"Shorter, cleaner BODYGUARDZ warranty page: +2.34% registrations","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Layout, fonts & visual design","Headlines, product titles & copy"],"element_slugs":["layout-design","headlines-copy"],"change":"Shorter, cleaner BODYGUARDZ warranty page","control":"The Advantage page, which explains the BODYGUARDZ warranty program, had a lot of text and a long scrolling section that few visitors reached. Several CTAs sent people to different pages.","variant":"A redesigned page with the clutter removed, less repeated text, fewer links and a clearer path to registering a product.","summary":"A shorter, simpler version of the BODYGUARDZ Advantage program page lifted successful product registrations by 2.34% on desktop and tablet. Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study. Several changes shipped together (less text, fewer links and a single clearer CTA path), so the lift belongs to the redesign as a whole.","result":{"headline":"+2.34% registrations","metrics":["Successful product registrations (desktop and tablet): +2.34% relative lift at 97% confidence over 25 days.","Mobile: the redesign converted at 42.27% against 40.15% for the original. No duration or confidence was given for mobile.","The metric is warranty registrations, not purchases.","The new page went live on the BODYGUARDZ site."]},"direction":"won","metric":"product registrations","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/bodyguardz/","source_name":"VWO case study","brand":"BODYGUARDZ"},{"slug":"bodyguardz-account-page-redesign","url":"https://liftarchive.com/test/bodyguardz-account-page-redesign/","markdown_url":"https://liftarchive.com/test/bodyguardz-account-page-redesign/index.md","title":"BODYGUARDZ account page redesign: +12.09% product registrations","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Navigation & mega menus","Add-to-cart & CTA buttons"],"element_slugs":["menu","cta-button"],"change":"BODYGUARDZ account page redesign","control":"Menu options on the account page were hard to reach, and on mobile the account menu vanished once you opened any account page. The copy was confusing, and it took several clicks to reach the product.","variant":"Redundant links were removed and prominent CTAs were added that went straight to registering a product and viewing registered products.","summary":"Redesigning the BODYGUARDZ account page with fewer links and prominent CTAs lifted successful screen protector registrations by 12.09% over 13 days. Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study. Several changes shipped together, so the result reflects the whole redesign rather than one element.","result":{"headline":"+12.09% product registrations","metrics":["Successful screen protector registrations: +12.09% relative lift over 13 days.","The same redesign was run for desktop users, where the case study reports a 37.67% uplift.","No sample size or confidence level was shared.","The metric is registrations, not purchases."]},"direction":"won","metric":"screen protector registrations","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/bodyguardz/","source_name":"VWO case study","brand":"BODYGUARDZ"},{"slug":"bodyguardz-replacement-page-one-item-notice","url":"https://liftarchive.com/test/bodyguardz-replacement-page-one-item-notice/","markdown_url":"https://liftarchive.com/test/bodyguardz-replacement-page-one-item-notice/index.md","title":"One-replacement rule shown early on BODYGUARDZ page: +2.44% purchases","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Shipping & delivery messaging","Layout, fonts & visual design"],"element_slugs":["shipping-messaging","layout-design"],"change":"One-replacement rule shown early on BODYGUARDZ page","control":"The eligible replacements page did not mention that only one replacement can be bought per order. Shoppers found out in the cart, and the page had redundant text and static images.","variant":"The rule appeared on the replacements page as soon as a shopper added the first item to the cart. Clutter and irrelevant text were also removed.","summary":"Telling shoppers about the one-replacement-per-order rule on the BODYGUARDZ replacements page, instead of only in the cart, lifted successful purchases by 2.44% over 20 days. Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study. The page was also decluttered at the same time, so the result covers both changes together.","result":{"headline":"+2.44% purchases","metrics":["Successful purchases: +2.44% relative lift over 20 days, across all devices.","No sample size or confidence level was shared.","The new replacements page went live on the BODYGUARDZ site."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/bodyguardz/","source_name":"VWO case study","brand":"BODYGUARDZ"},{"slug":"showpo-mobile-free-shipping-strip-product-page","url":"https://liftarchive.com/test/showpo-mobile-free-shipping-strip-product-page/","markdown_url":"https://liftarchive.com/test/showpo-mobile-free-shipping-strip-product-page/index.md","title":"Free-shipping strip on Showpo mobile product pages: +6.09% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price","Shipping & delivery messaging","Popups & email capture"],"element_slugs":["free-shipping-threshold","shipping-messaging","popups"],"change":"Free-shipping strip on Showpo mobile product pages","control":"Mobile product pages had no free-shipping message.","variant":"Variation 1 added a Free Shipping strip on product pages that also showed the amount left to qualify. Variation 2 added the same strip plus a pop-up.","summary":"A free-shipping strip on Showpo's mobile product pages, showing how much more a shopper needed to spend to qualify, lifted revenue by 6.09% over 44 days, about $22,080 extra. Wingify Services ran this test for the fashion retailer Showpo, and it was published as a VWO case study. A second version that added a pop-up did worse, because the pop-up hid the strip.","result":{"headline":"+6.09% revenue","metrics":["Revenue (mobile): +6.09% for variation 1, the strip without a pop-up, or about $22,080 extra over 44 days.","Variation 1 also drove more upselling, with shoppers adding more items.","Variation 2, with a pop-up, trailed variation 1. Shoppers could not see the strip clearly and went to the cart without adding more.","Variation 1 is now shown to all Showpo users."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/showpo/","source_name":"VWO case study","brand":"Showpo"},{"slug":"showpo-desktop-free-shipping-strip-product-page","url":"https://liftarchive.com/test/showpo-desktop-free-shipping-strip-product-page/","markdown_url":"https://liftarchive.com/test/showpo-desktop-free-shipping-strip-product-page/index.md","title":"Free-shipping strip on Showpo desktop product pages: +5.22% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free shipping thresholds & shipping price","Shipping & delivery messaging"],"element_slugs":["free-shipping-threshold","shipping-messaging"],"change":"Free-shipping strip on Showpo desktop product pages","control":"Desktop and tablet product pages had no free-shipping message.","variant":"Variation 1 added a Free Shipping strip to product pages that showed the amount left to qualify, with no pop-up. A second variation added a pop-up as well.","summary":"Adding a free-shipping strip to Showpo's desktop and tablet product pages lifted revenue by 5.22% over 44 days, about $13,834 extra. Wingify Services ran this test for the fashion retailer Showpo, and it was published as a VWO case study. The strip showed how much more a shopper needed to spend for free shipping, and a version that added a pop-up lost to the plain strip.","result":{"headline":"+5.22% revenue","metrics":["Revenue (desktop and tablet): +5.22% for the strip without a pop-up, about $13,834 extra over 44 days.","The pop-up variation did worse than the plain strip.","The strip is now shown to all Showpo users.","No sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/showpo/","source_name":"VWO case study","brand":"Showpo"},{"slug":"showpo-newsletter-checkbox-copy","url":"https://liftarchive.com/test/showpo-newsletter-checkbox-copy/","markdown_url":"https://liftarchive.com/test/showpo-newsletter-checkbox-copy/index.md","title":"New newsletter checkbox copy at Showpo: +175.52% sign-ups","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"New newsletter checkbox copy at Showpo","control":"The newsletter checkbox on the sign-in and checkout pages read \"Join our Newsletter.\"","variant":"Variation 1, the winner, read \"We wouldn't say EXCLUSIVE if we didn't mean it! Join our newsletter to find out.\" A second variation offered exclusive discounts and new styles.","summary":"Rewriting the newsletter checkbox copy at Showpo lifted newsletter sign-ups by 175.52% on the sign-in page and 146.78% on the checkout page. Wingify Services ran this test for the fashion retailer Showpo, and it was published as a VWO case study. The winning line teased exclusive content instead of simply asking people to join.","result":{"headline":"+175.52% sign-ups","metrics":["Newsletter sign-ups on the sign-in page: +175.52% for variation 1.","Newsletter sign-ups on the checkout page: +146.78% for variation 1.","The case study does not report how variation 2 performed.","The metric is email sign-ups, not sales."]},"direction":"won","metric":"newsletter signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/showpo/","source_name":"VWO case study","brand":"Showpo"},{"slug":"showpo-declutter-product-info-section","url":"https://liftarchive.com/test/showpo-declutter-product-info-section/","markdown_url":"https://liftarchive.com/test/showpo-declutter-product-info-section/index.md","title":"Decluttered product info on Showpo: +1.33% purchases, new visitors","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Decluttered product info on Showpo","control":"The original product information section on desktop and tablet, with price, discount, review stars and Add to Cart competing with other details.","variant":"A cleaner product information section that highlighted the price, discount and review stars, and gave the Add to Cart button more visibility.","summary":"Showpo decluttered the product information section on desktop and tablet product pages, and new visitors made 1.33% more purchases, worth about $19k in extra revenue. Wingify Services ran the test with Showpo's team, and it was published as a VWO case study. The cleanup made the price, discount and review stars stand out and made the Add to Cart button easier to see.","result":{"headline":"+1.33% purchases, new visitors","metrics":["Purchases: +1.33% for new visitors. A small lift, but on a high-traffic fashion store it adds up.","Revenue: about $19k more than the control over the test period.","Returning visitors: no separate number was shared. The case study says the lift was strongest among new users."]},"direction":"won","metric":"purchases, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/showpo/","source_name":"VWO case study","brand":"Showpo"},{"slug":"zalora-free-first-delivery-returns-copy","url":"https://liftarchive.com/test/zalora-free-first-delivery-returns-copy/","markdown_url":"https://liftarchive.com/test/zalora-free-first-delivery-returns-copy/index.md","title":"Putting 'Free' first on delivery and returns: +12.3% checkouts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging","Headlines, product titles & copy"],"element_slugs":["shipping-messaging","headlines-copy"],"change":"Putting 'Free' first on delivery and returns","control":"Product pages tucked delivery and return perks under a See more section, labeled 'Delivery above $150' and '30 Days Return'. Customer service had found that many shoppers didn't know returns were free.","variant":"The same labels with Free moved to the front: 'Free Delivery above $150' and 'Free 30 Days Return'. A second variant instead added '& Free Returns' next to the price, but it did not win.","summary":"Zalora reworded its product page perks to lead with the word Free, and checkouts rose 12.3%. The labels became 'Free Delivery above $150' and 'Free 30 Days Return'. Zalora's team came up with the idea and Wingify Services set up the test, which was published as a VWO case study.","result":{"headline":"+12.3% checkouts","metrics":["Checkouts: +12.3% for the Free-first variant versus the control.","Price-adjacent variant: adding '& Free Returns' beside the price lost to variant 1. Its exact result was not shared.","The test ran on all product pages of the English and Chinese sites."]},"direction":"won","metric":"checkouts","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/zalora/","source_name":"VWO case study","brand":"Zalora"},{"slug":"lotte-duty-free-bestseller-list-add-to-cart","url":"https://liftarchive.com/test/lotte-duty-free-bestseller-list-add-to-cart/","markdown_url":"https://liftarchive.com/test/lotte-duty-free-bestseller-list-add-to-cart/index.md","title":"Add to Cart on bestseller list cards: +45.7% add-to-cart rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"Add to Cart on bestseller list cards","control":"The mobile Bestseller list showed product images and details, but shoppers had to open each product page to add it to cart, then tap Back to keep browsing.","variant":"A separate version of the Bestseller list with Add to Cart and Restock Notification icon buttons on every product card.","summary":"Lotte Duty Free added Add to Cart and Restock Notification buttons to each card on its mobile Bestseller list, and the add-to-cart rate rose 45.70%. Golden Planet, an agency, ran the test with Lotte Duty Free, and it was published as a VWO case study. Shoppers no longer had to open each product page to add an item.","result":{"headline":"+45.7% add-to-cart rate","metrics":["Add-to-cart rate: +45.70% versus the control.","Volume: 1,403 products were added to carts in the variant, which the team read as a sign of more multi-item baskets.","Revenue: not reported, so it's unclear how much of the lift turned into orders."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Golden Planet","url":"https://liftarchive.com/practitioners/golden-planet/","kind":"org"},"source_url":"https://wingify.com/success-stories/lotte-duty-free-golden-planet-add-to-cart/","source_name":"VWO case study","brand":"Lotte Duty Free"},{"slug":"blivakker-registration-form-fewer-fields","url":"https://liftarchive.com/test/blivakker-registration-form-fewer-fields/","markdown_url":"https://liftarchive.com/test/blivakker-registration-form-fewer-fields/index.md","title":"Cutting 3 fields from a 17-field registration form: +11% sign-ups","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Cutting 3 fields from a 17-field registration form","control":"The registration step in the purchase process had 17 form fields.","variant":"A light version dropped three fields: account number, phone number and evening phone number. A third, ultra-light version cut even more fields and some navigation.","summary":"BliVakker.no removed three fields from the 17-field registration step in its checkout, and form submissions rose 11%. The beauty retailer ran the test itself. The story first appeared on Tribes.no and was later published as a VWO case study.","result":{"headline":"+11% sign-ups","metrics":["Form submissions: +11% for the light version versus the original.","Ultra-light version: the source says removing too much was not optimal, which suggests it did worse. Its numbers are only shown in an image.","The team planned to simplify more of the purchase flow based on this result."]},"direction":"won","metric":"registration form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"BliVakker.no","url":"https://liftarchive.com/practitioners/blivakker-no/","kind":"org"},"source_url":"https://wingify.com/success-stories/blivakker-form-submissions/","source_name":"VWO case study","brand":"BliVakker.no"},{"slug":"flos-usa-homepage-navigation-focused-layout","url":"https://liftarchive.com/test/flos-usa-homepage-navigation-focused-layout/","markdown_url":"https://liftarchive.com/test/flos-usa-homepage-navigation-focused-layout/index.md","title":"Navigation-focused homepage on Flos USA: +6.77% category visits","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Navigation-focused homepage on Flos USA","control":"The original Flos USA homepage layout.","variant":"A homepage layout built around site navigation, so shoppers could get to product categories more easily.","summary":"Flos USA reworked its homepage layout to focus on site navigation, and visits to category pages rose 6.77%. Wingify Services ran the test as part of a larger program for the lighting brand, and it was published as a VWO case study. The goal was to make products easier to find from the first page.","result":{"headline":"+6.77% category visits","metrics":["Category page visits: +6.77% versus the original homepage.","Sales impact: not reported for this test, so the lift is in browsing, not orders.","This was one of 30 tests over 17 months that, together, lifted checkout conversion by about 125%."]},"direction":"won","metric":"category page visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/flos-usa/","source_name":"VWO case study","brand":"Flos USA"},{"slug":"flos-usa-listing-tile-cta","url":"https://liftarchive.com/test/flos-usa-listing-tile-cta/","markdown_url":"https://liftarchive.com/test/flos-usa-listing-tile-cta/index.md","title":"CTA button on product listing tiles: +47% orders, +86% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"CTA button on product listing tiles","control":"Product listing tiles with no CTA button.","variant":"Each tile gained a CTA button (variant 1). Variant 2 added the CTA plus price and description, and variant 3 added the CTA plus price.","summary":"Flos USA added a CTA button to each product tile on its listing pages, and the test reported 47% more orders and 86% more revenue. Wingify Services ran the test, which was published as a VWO case study. The CTA-only version beat two others that also added the price, or the price and a description.","result":{"headline":"+47% orders, +86% revenue","metrics":["Orders: +47% for the CTA-only variant.","Revenue: +86% for the CTA-only variant.","The stated goal was product page visits, but no number was shared for it.","Variants 2 and 3: they lost to variant 1, and their numbers were not shared."]},"direction":"won","metric":"product page visits, orders, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/flos-usa/","source_name":"VWO case study","brand":"Flos USA"},{"slug":"flos-usa-finish-color-swatches","url":"https://liftarchive.com/test/flos-usa-finish-color-swatches/","markdown_url":"https://liftarchive.com/test/flos-usa-finish-color-swatches/index.md","title":"Finish color swatches plus new model picker: +19.35% add to cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Finish color swatches plus new model picker","control":"The Choose Finish option on product pages had no visible color swatches.","variant":"Variant 1 showed visible color swatches. Variant 2, the winner, added the swatches plus a reworked model selector.","summary":"Flos USA showed visible color swatches for its Choose Finish option and reworked the model selector, and add-to-cart conversion rose 19.35%. The two changes shipped together, so the lift can't be credited to swatches alone. Wingify Services ran the test, which was published as a VWO case study.","result":{"headline":"+19.35% add to cart","metrics":["Add to cart: +19.35% for variant 2 (swatches plus new model selector).","Variant 1 (swatches only): it lost to variant 2. Its number was not shared.","Because the winner bundled two changes, the lift belongs to the combination."]},"direction":"won","metric":"add to cart","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/flos-usa/","source_name":"VWO case study","brand":"Flos USA"},{"slug":"flos-usa-cart-page-essentials-only","url":"https://liftarchive.com/test/flos-usa-cart-page-essentials-only/","markdown_url":"https://liftarchive.com/test/flos-usa-cart-page-essentials-only/index.md","title":"Flos USA cart page trimmed to essentials: +36.97% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Flos USA cart page trimmed to essentials","control":"The original Flos USA cart page.","variant":"A cart page showing only essential information, with the header and its cart link kept in place.","summary":"Flos USA trimmed its cart page to essential information, kept the header with a link to the cart, and saw a 36.97% higher conversion rate. Wingify Services ran the test, which was published as a VWO case study. The source labels the goal 'Add To Cart', so it's unclear exactly which step was measured.","result":{"headline":"+36.97% conversion","metrics":["Conversion rate: +36.97% versus the original cart page.","Metric: the goal is labeled 'Add To Cart' on a cart page test, so it likely means moving on from the cart, but that isn't confirmed.","Orders and revenue were not reported for this test."]},"direction":"won","metric":"cart progression (stated as add to cart)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/flos-usa/","source_name":"VWO case study","brand":"Flos USA"},{"slug":"horloges-nl-usp-banner-two-year-guarantee","url":"https://liftarchive.com/test/horloges-nl-usp-banner-two-year-guarantee/","markdown_url":"https://liftarchive.com/test/horloges-nl-usp-banner-two-year-guarantee/index.md","title":"Slimmer USP banner with 2-year guarantee: +41% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["USP bars & benefit icons","Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["usp-bar","guarantee","shipping-messaging"],"change":"Slimmer USP banner with 2-year guarantee","control":"A banner above the G-SHOCK product images listed three short points: official G-SHOCK dealer, free shipping, and next-day delivery. It was 72 pixels tall.","variant":"A 52-pixel banner kept the same three points but added detail to each: free shipping with PostNL, next-day delivery when ordered before 16:00, and official dealer with a 2-year guarantee on watches.","summary":"A slimmer banner above the G-SHOCK watch listing, with more detail on each selling point, brought in 41% more revenue per visitor to that page. Average order value rose 6%. Moho Internet Concepts ran this test on its watch store Horloges.nl, and it was published as a VWO case study.","result":{"headline":"+41% revenue per visitor","metrics":["Revenue per visitor to the G-SHOCK page: +41%, reported at 95% significance after two months.","Average order value: +6%. Part of the revenue gain came from bigger orders, not only more of them.","The variant showed little difference in the first month. The gap appeared only in the second month of testing.","Horloges.nl used the extra revenue to pay for shipping, so free shipping stopped being a net cost."]},"direction":"won","metric":"revenue per visitor to the g-shock page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Moho Internet Concepts","url":"https://liftarchive.com/practitioners/moho-internet-concepts/","kind":"org"},"source_url":"https://wingify.com/success-stories/moho/","source_name":"VWO case study","brand":"Horloges.nl"},{"slug":"uk-tool-centre-remove-filter-menu-category","url":"https://liftarchive.com/test/uk-tool-centre-remove-filter-menu-category/","markdown_url":"https://liftarchive.com/test/uk-tool-centre-remove-filter-menu-category/index.md","title":"Filter menu removed from a small category page: +27% engagement","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Filter menu removed from a small category page","control":"The Cuprinol woodcare category page showed a filter menu alongside the product listing.","variant":"The same category page with the filter menu taken out, so shoppers saw only the products.","summary":"Removing the filter menu from one small category page raised engagement by 27%. UK Tool Centre ran this test on its Cuprinol woodcare category, and it was published as a VWO case study. Only engagement was reported, not sales.","result":{"headline":"+27% engagement","metrics":["Engagement: +27%. The source says visitors clicked around more and looked at more products, which is browsing, not buying.","No sales, revenue or conversion figures were shared.","No sample size, test length or significance level was given."]},"direction":"won","metric":"engagement","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"UK Tool Centre","url":"https://liftarchive.com/practitioners/uk-tool-centre/","kind":"org"},"source_url":"https://wingify.com/success-stories/uktoolcentre/","source_name":"VWO case study","brand":"UK Tool Centre"},{"slug":"contorion-sitewide-sticky-promo-banner","url":"https://liftarchive.com/test/contorion-sitewide-sticky-promo-banner/","markdown_url":"https://liftarchive.com/test/contorion-sitewide-sticky-promo-banner/index.md","title":"Sticky site-wide promo banner: 3x promo page traffic, +5% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Sales, urgency & limited-time offers"],"element_slugs":["announcement-bar","urgency-offers"],"change":"Sticky site-wide promo banner","control":"During promotions, the site showed no site-wide element pointing to the promotion.","variant":"Two versions were tested: a thin static banner across the site, and a thin sticky banner that stayed at the top as visitors scrolled. Both linked to the promotion landing page.","summary":"A thin site-wide banner that stayed at the top of the screen more than tripled traffic to Contorion's promotion landing page. It also lifted conversion rate by more than 5% during promotions. Contorion, a tools and MRO supplies retailer, ran this test, and it was published as a VWO case study.","result":{"headline":"3x promo page traffic, +5% conversion","metrics":["Traffic to the promotion landing page: more than 3x with the sticky banner.","Conversion rate during promotional periods: up by more than 5% (sticky banner).","Both banners beat having no banner. The sticky version did best.","No sample size, test length or significance level was shared."]},"direction":"won","metric":"promo landing page traffic, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Contorion","url":"https://liftarchive.com/practitioners/contorion/","kind":"org"},"source_url":"https://wingify.com/success-stories/contorion/","source_name":"VWO case study","brand":"Contorion"},{"slug":"contorion-pdp-remove-trust-elements-raise-recs","url":"https://liftarchive.com/test/contorion-pdp-remove-trust-elements-raise-recs/","markdown_url":"https://liftarchive.com/test/contorion-pdp-remove-trust-elements-raise-recs/index.md","title":"Trust elements removed, recommendations raised: +2.4% add-to-cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Upsells & cross-sells","Layout, fonts & visual design"],"element_slugs":["trust-badges","upsells","layout-design"],"change":"Trust elements removed, recommendations raised","control":"The product page showed trust elements, such as reviews, directly below the buy box, with recommendations further down.","variant":"The trust elements below the buy box were removed. The product information was stretched to fill the space, and recommendations were moved higher up the page.","summary":"Removing trust elements below the buy box, widening the product details and moving recommendations higher raised add-to-cart clicks by 2.4% and recommendation clicks by 60%. Contorion, a tools and MRO supplies retailer, ran this split URL test, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign.","result":{"headline":"+2.4% add-to-cart","metrics":["Add-to-cart click rate: +2.4%.","Recommendation click rate: +60%, likely because recommendations were easier to reach.","Contorion said the effect on overall conversion was visible but didn't share a number.","No sample size, test length or significance level was shared."]},"direction":"won","metric":"add-to-cart click rate, recommendation click rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Contorion","url":"https://liftarchive.com/practitioners/contorion/","kind":"org"},"source_url":"https://wingify.com/success-stories/contorion/","source_name":"VWO case study","brand":"Contorion"},{"slug":"contorion-search-tiles-remove-purchase-elements","url":"https://liftarchive.com/test/contorion-search-tiles-remove-purchase-elements/","markdown_url":"https://liftarchive.com/test/contorion-search-tiles-remove-purchase-elements/index.md","title":"Search tiles stripped to image, title, price: +2.3% clicks to products","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Search tiles stripped to image, title, price","control":"Search result and category tiles included add-to-cart buttons, quantity selectors and other purchase elements.","variant":"Purchase elements were removed from the tiles, leaving only the product image, title and price.","summary":"Stripping search result tiles down to image, title and price raised click-through to product pages by 2.3%. Contorion, a tools and MRO supplies retailer, ran this test, and it was published as a VWO case study. The gain was larger on mobile than on desktop.","result":{"headline":"+2.3% clicks to products","metrics":["Click-through from search results to product pages: +2.3%.","Mobile: +3.3%. Desktop: +1.84%. Cleaner tiles helped most on small screens.","No purchase or revenue data was shared, so the effect on sales is unknown."]},"direction":"won","metric":"click-through to product pages","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Contorion","url":"https://liftarchive.com/practitioners/contorion/","kind":"org"},"source_url":"https://wingify.com/success-stories/contorion/","source_name":"VWO case study","brand":"Contorion"},{"slug":"rubberstamps-homepage-reviews-higher","url":"https://liftarchive.com/test/rubberstamps-homepage-reviews-higher/","markdown_url":"https://liftarchive.com/test/rubberstamps-homepage-reviews-higher/index.md","title":"More prominent homepage reviews: +33.2% revenue per new visitor","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Layout, fonts & visual design"],"element_slugs":["reviews","layout-design"],"change":"More prominent homepage reviews","control":"The homepage had positive customer reviews, but they sat below the fold. Only 25% of visitors scrolled far enough to see them.","variant":"A reworked homepage aimed at building trust with new visitors. The stated hypothesis was that doubling the size of the review stars above the text reviews would build confidence.","summary":"Making customer reviews more prominent on the homepage raised revenue per new visitor by 33.2%, from $4.99 to $6.64. RubberStamps.net ran this test, and it was published as a VWO case study. Conversion rate rose 6.1% and average order value rose 25.6%.","result":{"headline":"+33.2% revenue per new visitor","metrics":["Revenue per new visitor: +33.2%, from $4.99 to $6.64, reported as statistically significant.","Conversion rate: +6.1%.","Average order value: +25.6%. Most of the revenue gain came from bigger orders.","Visitors scrolling to the reviews: up 20%."]},"direction":"won","metric":"revenue per new visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"RubberStamps.net","url":"https://liftarchive.com/practitioners/rubberstamps-net/","kind":"org"},"source_url":"https://wingify.com/success-stories/rubberstamps/","source_name":"VWO case study","brand":"RubberStamps.net"},{"slug":"bear-mattress-mobile-cross-sell-redesign","url":"https://liftarchive.com/test/bear-mattress-mobile-cross-sell-redesign/","markdown_url":"https://liftarchive.com/test/bear-mattress-mobile-cross-sell-redesign/index.md","title":"Mobile cross-sell redesign: +24% purchases, +16% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product images & gallery","Headlines, product titles & copy"],"element_slugs":["upsells","product-images","headlines-copy"],"change":"Mobile cross-sell redesign","control":"The mobile mattress page had a 'Frequently bought with mattress' section listing add-ons as text only, with product-focused copy. The bed frame showed upfront as a third option.","variant":"Each add-on got a thumbnail, and copy was rewritten around shopper questions like 'Why do I need a protector?'. The frame only appeared once a foundation was added, and a 'Mattress only' option nudged shoppers to consider add-ons.","summary":"Redesigning the add-on section on Bear Mattress's mobile mattress pages raised purchases by 24.18% and revenue by 16.21%. Wingify Services ran this test for Bear Mattress, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the full redesign.","result":{"headline":"+24% purchases, +16% revenue","metrics":["Purchases: +24.18%.","Revenue: +16.21%.","Add-to-cart for add-ons: protector +51.75%, foundation +73%, frame +36.03%.","The test ran for 19 days on all mobile mattress page traffic, split 50/50."]},"direction":"won","metric":"purchases, revenue, add-on add-to-carts","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/bear-mattress/","source_name":"VWO case study","brand":"Bear Mattress"},{"slug":"gsm-nl-sitewide-buy-button-color","url":"https://liftarchive.com/test/gsm-nl-sitewide-buy-button-color/","markdown_url":"https://liftarchive.com/test/gsm-nl-sitewide-buy-button-color/index.md","title":"Orange Buy Now buttons site-wide: +5% clicks, sales inconclusive","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Orange Buy Now buttons site-wide","control":"Every Buy Now button on the site, on home, product, catalog and offer pages, used the original style.","variant":"Alternate stylesheets restyled every Buy Now button at once. Three versions were tested: text links, green buttons, and red (in practice orange) buttons.","summary":"Orange Buy Now buttons across the whole site lifted engagement by 5%, but the effect on sales was not proven, so we count this test as inconclusive. GSM.nl, a Dutch phone and accessories store, ran this test, and it was published as a VWO case study. Engagement here meant any click on the page.","result":{"headline":"+5% clicks, sales inconclusive","metrics":["Engagement (any click on the page): +5% for orange buttons, reported as statistically significant.","Sales: up, but not statistically significant. This is why we treat the test as inconclusive.","The test period was short, and no sample size was shared."]},"direction":"flat","metric":"engagement (any click), sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GSM.nl","url":"https://liftarchive.com/practitioners/gsm-nl/","kind":"org"},"source_url":"https://wingify.com/success-stories/gsm/","source_name":"VWO case study","brand":"GSM.nl"},{"slug":"replacedirect-checkout-step-order-overview","url":"https://liftarchive.com/test/replacedirect-checkout-step-order-overview/","markdown_url":"https://liftarchive.com/test/replacedirect-checkout-step-order-overview/index.md","title":"Order overview in checkout step 2: -25% cart abandonment, +12% sales","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow","USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["checkout-flow","usp-bar","layout-design"],"change":"Order overview in checkout step 2","control":"Checkout step 2, where shoppers enter personal details and a shipping address, had no summary of the order. It listed general store benefits next to the form.","variant":"The same step added an order overview showing the products, total cost and delivery date. The benefits were swapped for ones that fit this step, the layout was cleaned up and non-essential form fields were removed.","summary":"Adding an order overview to the second checkout step, along with other changes, cut cart abandonment by 25% and lifted sales by 12%. ReplaceDirect, an online seller of laptop parts and batteries, ran this test itself, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign, not the order overview alone.","result":{"headline":"-25% cart abandonment, +12% sales","metrics":["Cart abandonment: down 25% versus the original step. Fewer shoppers left once they reached the details form.","Sales: up 12% during the test, which the case study links to the drop in abandonment.","After all traffic moved to the new page, ReplaceDirect reported the sales lift at 14%. This is a post-rollout figure, not a split-test result.","The case study calls the result significant but does not share sample size, duration or confidence level."]},"direction":"won","metric":"cart abandonment, sales","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ReplaceDirect","url":"https://liftarchive.com/practitioners/replacedirect/","kind":"org"},"source_url":"https://wingify.com/success-stories/replacedirect/","source_name":"VWO case study","brand":"ReplaceDirect"},{"slug":"defacto-animated-account-icon-badge","url":"https://liftarchive.com/test/defacto-animated-account-icon-badge/","markdown_url":"https://liftarchive.com/test/defacto-animated-account-icon-badge/index.md","title":"Animated badge on account icon: +21.53% logins, +8.55% sign-ups","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Bestseller badges & product labels"],"element_slugs":["menu","badges-labels"],"change":"Animated badge on account icon","control":"The header showed static icons for the account, favorites and cart.","variant":"The same header kept all three icons but added a persistent, animated notification badge on the account icon.","summary":"Adding an animated notification badge to the account icon in the site header raised logins by 21.53% and registrations by 8.55%. Catalysor, a marketing agency and VWO partner in Turkey, ran this test for fashion retailer DeFacto, and it was published as a VWO case study. The test ran for 10 days during the Black Friday season.","result":{"headline":"+21.53% logins, +8.55% sign-ups","metrics":["Logins: up 21.53% versus the static header.","Registrations: up 8.55%, so more new visitors created an account during the sale.","The test measured account actions, not sales or revenue. The effect on orders was not shared.","Sample size and confidence level were not shared."]},"direction":"won","metric":"logins, registrations","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Catalysor","url":"https://liftarchive.com/practitioners/catalysor/","kind":"org"},"source_url":"https://wingify.com/success-stories/defacto/","source_name":"VWO case study","brand":"DeFacto"},{"slug":"ript-apparel-buy-button-24-hour-urgency","url":"https://liftarchive.com/test/ript-apparel-buy-button-24-hour-urgency/","markdown_url":"https://liftarchive.com/test/ript-apparel-buy-button-24-hour-urgency/index.md","title":"Buy button stressing 24-hour availability: +6.3% sales","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Sales, urgency & limited-time offers"],"element_slugs":["cta-button","urgency-offers"],"change":"Buy button stressing 24-hour availability","control":"A green, eye-catching buy button. This button had itself replaced an older one that blended into the page, but that earlier switch was never tested.","variant":"A buy button that made the 24-hour availability of the design clear.","summary":"A buy button that stressed each design is only available for 24 hours raised sales by 6.3%. RIPT Apparel, which sells a new tee design each day, ran this test itself, and it was published as a VWO case study. Only the button changed; there were no new offers, products or policies.","result":{"headline":"+6.3% sales","metrics":["Sales: up 6.3% versus the green button.","The case study says the button was the only change during the test.","Sample size, test length and confidence level were not shared, so the lift may be less certain than it looks."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"RIPT Apparel","url":"https://liftarchive.com/practitioners/ript-apparel/","kind":"org"},"source_url":"https://wingify.com/success-stories/ript-apparel/","source_name":"VWO case study","brand":"RIPT Apparel"},{"slug":"smileycookie-header-next-day-shipping-message","url":"https://liftarchive.com/test/smileycookie-header-next-day-shipping-message/","markdown_url":"https://liftarchive.com/test/smileycookie-header-next-day-shipping-message/index.md","title":"'Order Today, Ships Next Business Day' header: +41% value per visit","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Shipping & delivery messaging"],"element_slugs":["hero","shipping-messaging"],"change":"'Order Today, Ships Next Business Day' header","control":"SmileyCookie used a large header area on the homepage for seasonal or promotional offers. Five different messages were tested against each other in that space.","variant":"The winning creative read 'Order Today, Ships Next Business Day'. The others offered $5 off for signing up, $6.99 ground shipping, free shipping over $40, and cookies made fresh and hand iced.","summary":"Of five value propositions tested in SmileyCookie's homepage header, 'Order Today, Ships Next Business Day' won, with $3.78 per visit, 41% above the site average. Trinity Insight ran this test for the gift cookie brand, and it was published as a VWO case study. The comparison is with the site-wide average during the test, not a single control.","result":{"headline":"+41% value per visit","metrics":["Conversion rate: 12.61% for the next-day shipping message, versus 8.98% across the whole site in the same period.","Value per visit: $3.78 versus a $2.68 site average, a 41% lift, reported at 95% confidence.","Average order value barely moved ($29.95 versus $29.85), so the gain came from more people buying.","The discount and shipping-price messages did worse than the speed message. Their exact numbers were not shared."]},"direction":"won","metric":"conversion rate, value per visit","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Trinity Insight","url":"https://liftarchive.com/practitioners/trinity-insight/","kind":"org"},"source_url":"https://wingify.com/success-stories/smileycookie/","source_name":"VWO case study","brand":"SmileyCookie"},{"slug":"medaliaart-holiday-sale-message-prominent-vs-sidebar","url":"https://liftarchive.com/test/medaliaart-holiday-sale-message-prominent-vs-sidebar/","markdown_url":"https://liftarchive.com/test/medaliaart-holiday-sale-message-prominent-vs-sidebar/index.md","title":"Big red Holiday Sale message vs sidebar: bounce rate 76% to 60%","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Sales, urgency & limited-time offers","Layout, fonts & visual design"],"element_slugs":["urgency-offers","layout-design"],"change":"Big red Holiday Sale message vs sidebar","control":"The homepage mentioned the Holiday Sale, with 5% to 55% off paintings, in small text in the sidebar.","variant":"The same Holiday Sale message appeared in big red type in a prominent spot on the homepage.","summary":"Showing the Holiday Sale message in big red type on the homepage, instead of small text in the sidebar, cut the bounce rate from 76% to 60%. MedaliaArt, an online painting gallery, ran this test itself, and it was published as a VWO case study. The sample was very small, at 268 visitors.","result":{"headline":"bounce rate 76% to 60%","metrics":["Bounce rate: 76% with the sidebar message and 60% with the prominent one, a 21% drop.","Click rate: 24% (35 of 145 visitors) versus 40% (49 of 123 visitors). Any click on a homepage link counted as a conversion.","Reported at 95% confidence after 2 weeks, but on only 268 visitors in total.","Sales were not measured, so the effect on revenue is unknown."]},"direction":"won","metric":"bounce rate (any click counted as conversion)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"MedaliaArt","url":"https://liftarchive.com/practitioners/medaliaart/","kind":"org"},"source_url":"https://wingify.com/success-stories/medaliaart/","source_name":"VWO case study","brand":"MedaliaArt"},{"slug":"cellbell-mobile-pdp-specs-bestseller-thumbnails","url":"https://liftarchive.com/test/cellbell-mobile-pdp-specs-bestseller-thumbnails/","markdown_url":"https://liftarchive.com/test/cellbell-mobile-pdp-specs-bestseller-thumbnails/index.md","title":"Mobile product page with specs up top: +22.62% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bestseller badges & product labels","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["badges-labels","product-images","layout-design"],"change":"Mobile product page with specs up top","control":"The mobile product page hid or blurred key details like dimensions, weight capacity, assembly time and delivery timing. Trust signals were weak, and the add-to-cart button was not always reachable while scrolling.","variant":"Key specs moved into the first fold. A Best Seller tag appeared on relevant products, and thumbnail navigation was added to the image gallery.","summary":"Moving key specs into the first fold of CellBell's mobile product page, along with a Best Seller tag and thumbnail navigation, raised revenue by 22.62% and add-to-cart rate by 9.43%. ConvertPolo, a VWO partner agency, ran this test for the office and gaming chair brand, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the bundle.","result":{"headline":"+22.62% revenue","metrics":["Revenue: up 22.62% versus the original page.","Add-to-cart rate: up 9.43%, so more shoppers moved from looking to buying.","The case study also gives 22.62% as the revenue gain across all three CellBell tests, so it is unclear how much came from this page alone.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"revenue, add-to-cart rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/cellbell-convertpolo-revenue/","source_name":"VWO case study","brand":"CellBell"},{"slug":"cellbell-mobile-plp-card-layout-cta","url":"https://liftarchive.com/test/cellbell-mobile-plp-card-layout-cta/","markdown_url":"https://liftarchive.com/test/cellbell-mobile-plp-card-layout-cta/index.md","title":"Cleaner mobile product cards with a stronger CTA: +9.51% add-to-cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"Cleaner mobile product cards with a stronger CTA","control":"Mobile listing cards had a weak visual hierarchy. Prices and badges were hard to spot, and the CTA was faint.","variant":"Cards used a cleaner layout with better-ordered information and a more prominent CTA.","summary":"A cleaner mobile product card, with clearer information and a more prominent call to action, raised the add-to-cart rate on CellBell's listing pages by 9.51%. ConvertPolo, a VWO partner agency, ran this test for the office and gaming chair brand, and it was published as a VWO case study. The layout and CTA changes shipped together, so the result belongs to both.","result":{"headline":"+9.51% add-to-cart","metrics":["Add-to-cart rate: up 9.51% versus the original cards.","Revenue and order effects for this test alone were not shared.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/cellbell-convertpolo-revenue/","source_name":"VWO case study","brand":"CellBell"},{"slug":"cellbell-mobile-homepage-multiple-category-tiles","url":"https://liftarchive.com/test/cellbell-mobile-homepage-multiple-category-tiles/","markdown_url":"https://liftarchive.com/test/cellbell-mobile-homepage-multiple-category-tiles/index.md","title":"Several category tiles in mobile first fold: +15.71% collection visits","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Collection banners & headers"],"element_slugs":["layout-design","collection-banner"],"change":"Several category tiles in mobile first fold","control":"The mobile homepage showed one category tile at a time in the first fold. Visitors had to scroll several times to see other categories.","variant":"Several category tiles appeared together in the first fold, giving an overview of the range straight away.","summary":"Showing several category tiles together in the first fold of CellBell's mobile homepage raised collection visits by 15.71% and add-to-cart rate by 9.85%. ConvertPolo, a VWO partner agency, ran this A/B test for the office and gaming chair brand, and it was published as a VWO case study.","result":{"headline":"+15.71% collection visits","metrics":["Collection visits: up 15.71%, so more visitors went on to browse a category.","Add-to-cart rate: up 9.85%, so the extra browsing carried through to buying intent.","Revenue for this test alone, sample size and confidence level were not shared."]},"direction":"won","metric":"collection visits, add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/cellbell-convertpolo-revenue/","source_name":"VWO case study","brand":"CellBell"},{"slug":"itokri-mobile-homepage-category-tiles","url":"https://liftarchive.com/test/itokri-mobile-homepage-category-tiles/","markdown_url":"https://liftarchive.com/test/itokri-mobile-homepage-category-tiles/index.md","title":"Category tiles on iTokri's mobile homepage: +12.82% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Collection banners & headers"],"element_slugs":["layout-design","collection-banner"],"change":"Category tiles on iTokri's mobile homepage","control":"The mobile homepage mostly showed individual products. Shoppers could only reach categories through the menu or by browsing further.","variant":"Image-led category tiles sat near the top, before the product listings, linking straight to key collections. The page also got a more structured layout.","summary":"Adding visual category tiles near the top of iTokri's mobile homepage lifted conversion rate by 12.82% and revenue by 38.09%. ConvertPolo ran this A/B test for iTokri, a store selling handcrafted goods by Indian artisans, and it was published as a VWO case study. Category engagement also rose 18.88%.","result":{"headline":"+12.82% conversion rate","metrics":["Conversion rate: +12.82% against the original homepage.","Revenue: +38.09%, a much larger jump than conversion, which suggests order values or purchase volume per buyer also rose.","Category engagement: +18.88%, so more shoppers clicked into collections from the homepage."]},"direction":"won","metric":"conversion rate, revenue, category engagement","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-revenue/","source_name":"VWO case study","brand":"iTokri"},{"slug":"itokri-mobile-visual-hamburger-menu","url":"https://liftarchive.com/test/itokri-mobile-visual-hamburger-menu/","markdown_url":"https://liftarchive.com/test/itokri-mobile-visual-hamburger-menu/index.md","title":"Image-based mobile menu at iTokri: +8.97% conversion, +39.81% revenue","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Image-based mobile menu at iTokri","control":"The mobile hamburger menu listed categories as plain text.","variant":"The menu showed each category with a picture and a label, for groups such as Women, Men, Fabrics and Home & Decor.","summary":"Replacing iTokri's text-only mobile menu with one showing category images lifted conversion rate by 8.97% and revenue by 39.81%. ConvertPolo ran this A/B test for iTokri, an online store for handcrafted products, and it was published as a VWO case study.","result":{"headline":"+8.97% conversion, +39.81% revenue","metrics":["Conversion rate: +8.97% against the text-only menu.","Revenue: +39.81%, far more than the conversion lift, so buyers who converted likely spent more or bought more often.","No figures on menu usage or category clicks were shared."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-revenue/","source_name":"VWO case study","brand":"iTokri"},{"slug":"itokri-mobile-pdp-reviews-sticky-atc-gallery","url":"https://liftarchive.com/test/itokri-mobile-pdp-reviews-sticky-atc-gallery/","markdown_url":"https://liftarchive.com/test/itokri-mobile-pdp-reviews-sticky-atc-gallery/index.md","title":"Mobile product page redesign at iTokri: +19.97% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Sticky add-to-cart bars","Product images & gallery"],"element_slugs":["reviews","sticky-atc","product-images"],"change":"Mobile product page redesign at iTokri","control":"The mobile product page showed a main image, basic details and the price. Reviews, thumbnails and a strong buy button were missing or hard to reach.","variant":"Reviews and ratings were made prominent, the add-to-cart button became sticky, and the gallery got thumbnails. The page also added product-related navigation and a cleaner mobile layout.","summary":"A redesigned mobile product page with visible reviews, a sticky add-to-cart button and a better image gallery lifted iTokri's conversion rate by 19.97%. ConvertPolo ran this test for iTokri, a handcrafted goods store, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign, not any one element.","result":{"headline":"+19.97% conversion rate","metrics":["Add-to-cart rate: +15.16%.","Conversion rate: +19.97%.","Revenue: +19.87%, in line with the conversion lift.","All three figures reflect the full bundle of changes together."]},"direction":"won","metric":"add-to-cart rate, conversion rate, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-revenue/","source_name":"VWO case study","brand":"iTokri"},{"slug":"theater-mobile-sticky-filter-sort-bar","url":"https://liftarchive.com/test/theater-mobile-sticky-filter-sort-bar/","markdown_url":"https://liftarchive.com/test/theater-mobile-sticky-filter-sort-bar/index.md","title":"Sticky filter and sort bar on mobile listings: +7.53% add-to-cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky filter and sort bar on mobile listings","control":"On mobile listing pages, the filter and sort options sat at the top. Shoppers had to scroll back up each time they wanted to refine results.","variant":"A filter and sort bar stayed fixed on screen while shoppers scrolled. They could narrow by colour, price or other attributes without losing their place.","summary":"Making the filter and sort bar sticky on Theater's mobile listing pages raised add-to-cart rate by 7.53%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study.","result":{"headline":"+7.53% add-to-cart","metrics":["Add-to-cart rate: +7.53% against the original listing page.","No conversion rate or revenue figures were shared for this test, so the effect on purchases is unknown."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/theater-convertpolo-add-to-cart/","source_name":"VWO case study","brand":"Theater"},{"slug":"theater-atc-social-proof-fomo-messages","url":"https://liftarchive.com/test/theater-atc-social-proof-fomo-messages/","markdown_url":"https://liftarchive.com/test/theater-atc-social-proof-fomo-messages/index.md","title":"Social proof and scarcity next to add-to-cart: +25% add-to-cart rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Low-stock & scarcity messaging"],"element_slugs":["social-proof","scarcity"],"change":"Social proof and scarcity next to add-to-cart","control":"The product page had an add-to-cart button with no urgency cue and no social proof around it.","variant":"Messages next to the add-to-cart action showed how popular the product was, signalled limited stock, and added trust cues.","summary":"Adding popularity, scarcity and trust messages beside the add-to-cart button raised Theater's add-to-cart rate by 25%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study. The effect on completed purchases was not reported.","result":{"headline":"+25% add-to-cart rate","metrics":["Add-to-cart rate: +25% against the plain button.","Purchases, conversion rate and revenue were not reported, so it's unclear how many extra cart adds turned into orders."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/theater-convertpolo-add-to-cart/","source_name":"VWO case study","brand":"Theater"},{"slug":"theater-socks-pdp-benefit-bullets","url":"https://liftarchive.com/test/theater-socks-pdp-benefit-bullets/","markdown_url":"https://liftarchive.com/test/theater-socks-pdp-benefit-bullets/index.md","title":"Benefit bullets on a socks product page: +18.16% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Benefit bullets on a socks product page","control":"The men's socks product page showed only basic information. Nothing summarised the fabric, comfort, durability or use case in a scannable way.","variant":"Concise, benefit-led points covered the material, comfort features and durability of the socks.","summary":"Adding short benefit points about fabric, comfort and durability to Theater's men's socks product page raised conversion rate by 18.16% and revenue per visitor by 16.37%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study.","result":{"headline":"+18.16% conversion rate","metrics":["Conversion rate: +18.16% against the basic page.","Revenue per visitor: +16.37%, close to the conversion lift, so order values held steady."]},"direction":"won","metric":"revenue per visitor, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/theater-convertpolo-revenue/","source_name":"VWO case study","brand":"Theater"},{"slug":"theater-pdp-size-guide-popup","url":"https://liftarchive.com/test/theater-pdp-size-guide-popup/","markdown_url":"https://liftarchive.com/test/theater-pdp-size-guide-popup/index.md","title":"Size guide pop-up on mobile product pages: +2.66% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Popups & email capture"],"element_slugs":["variant-selector","popups"],"change":"Size guide pop-up on mobile product pages","control":"The mobile product page had no easy-to-find sizing help.","variant":"A visible 'Size Guide' trigger opened an instant pop-up overlay, so shoppers could check sizing without leaving the page.","summary":"A prominent 'Size Guide' link that opens a pop-up on Theater's mobile product pages raised conversion rate by 2.66% and revenue per visitor by 2.14%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study. The lift is small and no significance level was given.","result":{"headline":"+2.66% conversion rate","metrics":["Conversion rate: +2.66% against the page without a size guide.","Revenue per visitor: +2.14%.","Both lifts are small. Without a significance level, they may be within normal noise."]},"direction":"won","metric":"conversion rate, revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/theater-convertpolo-revenue/","source_name":"VWO case study","brand":"Theater"},{"slug":"theater-perfume-category-quiz","url":"https://liftarchive.com/test/theater-perfume-category-quiz/","markdown_url":"https://liftarchive.com/test/theater-perfume-category-quiz/index.md","title":"Scent quiz on the perfume category page: +24% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product finder quizzes"],"element_slugs":["quiz-finder"],"change":"Scent quiz on the perfume category page","control":"The perfume category page showed a static list of products with no guidance.","variant":"A short interactive quiz asked about scent preferences and recommended matching fragrances.","summary":"Adding a short scent quiz that recommends fragrances to Theater's perfume category page raised conversion rate by 24% and revenue per visitor by 20.44%. ConvertPolo ran this A/B test for Theater, a fashion and lifestyle brand, and it was published as a VWO case study. Add-to-cart rose 15.09%.","result":{"headline":"+24% conversion rate","metrics":["Conversion rate: +24% against the static listing.","Revenue per visitor: +20.44%.","Add-to-cart: +15.09%."]},"direction":"won","metric":"add-to-cart, conversion rate, revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/theater-convertpolo-revenue/","source_name":"VWO case study","brand":"Theater"},{"slug":"anothersole-search-popular-searches-collections","url":"https://liftarchive.com/test/anothersole-search-popular-searches-collections/","markdown_url":"https://liftarchive.com/test/anothersole-search-popular-searches-collections/index.md","title":"Popular searches and collections in site search: +54.8% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Popular searches and collections in site search","control":"The search box opened empty. It gave shoppers no prompts, popular searches or best sellers to start from.","variant":"When shoppers opened search, they saw popular search terms and a set of highlighted collections to browse before typing anything.","summary":"Adding popular search prompts and highlighted collections to the site search lifted revenue by 54.8% for footwear brand AnotherSole. ConvertPolo ran this A/B test for AnotherSole, and it was published as a VWO case study. It was one of three tests in a wider push to remove friction from the mobile shopping journey.","result":{"headline":"+54.8% revenue","metrics":["Revenue: +54.8% for the variant compared with the original search.","The source reports no sample size, test length or significance level, so treat the size of the lift with care."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/anothersole-convertpolo-revenue/","source_name":"VWO case study","brand":"AnotherSole"},{"slug":"anothersole-mobile-pdp-size-guide-trust","url":"https://liftarchive.com/test/anothersole-mobile-pdp-size-guide-trust/","markdown_url":"https://liftarchive.com/test/anothersole-mobile-pdp-size-guide-trust/index.md","title":"Size guide and trust signals up the mobile PDP: +22% add to cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Trust badges & security seals","Product images & gallery"],"element_slugs":["variant-selector","trust-badges","product-images"],"change":"Size guide and trust signals up the mobile PDP","control":"On the mobile product page, sizing help, trust signals and product images were unclear or sat far down the page.","variant":"The page added a clear \"What's My Size?\" guide, moved trust signals into prominent spots and reordered the product images so the most useful ones came first.","summary":"Bringing a clear \"What's My Size?\" guide, trust signals and better-ordered images higher up the mobile product page lifted add-to-cart rate by 22% for AnotherSole. ConvertPolo ran this test for the footwear brand, and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the redesign as a whole, not to any one element.","result":{"headline":"+22% add to cart","metrics":["Add-to-cart rate: +22% for the redesigned page.","Conversion rate through thumbnail interactions: +33%. This tracks people who used the image thumbnails, not all visitors.","No sample size, duration or significance level was shared."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/anothersole-convertpolo-revenue/","source_name":"VWO case study","brand":"AnotherSole"},{"slug":"anothersole-cart-discount-code-single-step","url":"https://liftarchive.com/test/anothersole-cart-discount-code-single-step/","markdown_url":"https://liftarchive.com/test/anothersole-cart-discount-code-single-step/index.md","title":"Discount code merged into a one-step cart: +131% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow","Pricing, discounts & savings display"],"element_slugs":["checkout-flow","pricing-discounts"],"change":"Discount code merged into a one-step cart","control":"The cart flow had two steps. Before checkout, shoppers were sent to a separate screen to enter a discount code.","variant":"The cart and discount-code entry sat on one screen, with a clearer visual order so the next step was obvious.","summary":"Merging the cart and the discount-code step into a single screen lifted revenue by 131% for AnotherSole. ConvertPolo ran this A/B test for the footwear brand, and it was published as a VWO case study. Visits to the thank-you page, a stand-in for completed orders, rose 51%.","result":{"headline":"+131% revenue","metrics":["Revenue: +131% for the one-step cart.","Thank-you page visits: +51%, which suggests more completed orders.","This is a very large lift and the source shares no sample size or significance, so expect a smaller effect if you repeat it."]},"direction":"won","metric":"revenue, purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/anothersole-convertpolo-revenue/","source_name":"VWO case study","brand":"AnotherSole"},{"slug":"home-centre-first-visit-qa-navigation-popup","url":"https://liftarchive.com/test/home-centre-first-visit-qa-navigation-popup/","markdown_url":"https://liftarchive.com/test/home-centre-first-visit-qa-navigation-popup/index.md","title":"Q&A navigation pop-up for first-time mobile visitors: +10% purchases","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product finder quizzes","Popups & email capture"],"element_slugs":["quiz-finder","popups"],"change":"Q&A navigation pop-up for first-time mobile visitors","control":"The mobile site had no guided navigation. New visitors landed on the homepage and had to find categories on their own.","variant":"First-time mobile visitors saw a pop-up that asked short questions about their home decor preferences and needs, then guided them to relevant product categories.","summary":"A Q&A-style pop-up that asked first-time mobile visitors about their decor tastes and pointed them to matching categories lifted purchase conversions by 10% for Home Centre. Tatvic ran this A/B test for the home furnishings retailer, and it was published as a VWO case study. The pop-up was shown only to new mobile visitors.","result":{"headline":"+10% purchases","metrics":["Purchase conversions: +10% for the variant.","The source says product page engagement also improved but gives no figure.","A quote in the case study ties the 10% to users who interacted with the pop-up, so the lift across all new mobile visitors may differ."]},"direction":"won","metric":"purchase conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tatvic","url":"https://liftarchive.com/practitioners/tatvic/","kind":"org"},"source_url":"https://wingify.com/success-stories/home-centre/","source_name":"VWO case study","brand":"Home Centre"},{"slug":"andaaz-fashion-mobile-product-card-info-tabs","url":"https://liftarchive.com/test/andaaz-fashion-mobile-product-card-info-tabs/","markdown_url":"https://liftarchive.com/test/andaaz-fashion-mobile-product-card-info-tabs/index.md","title":"Info tabs on the mobile product image: +125.95% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Shipping & delivery messaging","Live chat & contact options"],"element_slugs":["product-images","shipping-messaging","live-chat-support"],"change":"Info tabs on the mobile product image","control":"On mobile, the product image offered zoom only. Sizing, fabric and delivery details sat in collapsed sections that took several taps to open.","variant":"The first product image gained tabs that showed product details, delivery information and customer support options right on the image area.","summary":"Adding tabs for product details, delivery information and customer support to the main mobile product image lifted purchases by 125.95% for Andaaz Fashion. ConvertPolo ran this A/B test for the ethnic fashion brand, and it was published as a VWO case study. Product page conversion rate rose 109.38%.","result":{"headline":"+125.95% purchases","metrics":["Purchases: +125.95% for the variant.","Product page conversion rate: +109.38%.","These are very large lifts with no sample size or significance shared, so a repeat test will likely show a smaller effect."]},"direction":"won","metric":"purchases, product page conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/andaaz-fashion/","source_name":"VWO case study","brand":"Andaaz Fashion"},{"slug":"andaaz-fashion-mobile-plp-reviews-sticky-filters","url":"https://liftarchive.com/test/andaaz-fashion-mobile-plp-reviews-sticky-filters/","markdown_url":"https://liftarchive.com/test/andaaz-fashion-mobile-plp-reviews-sticky-filters/index.md","title":"Top reviews and sticky filters on mobile listings: +45.38% add to cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Reviews & star ratings","Filters, sorting & site search"],"element_slugs":["reviews","filters-search"],"change":"Top reviews and sticky filters on mobile listings","control":"The mobile listing page had a basic heading, simple filters such as ready to wear and plus size, and then the product grid.","variant":"Customer reviews appeared at the top of the page, and sticky filter and sort options for color, price and more stayed in view while shoppers scrolled.","summary":"Adding customer reviews at the top of the mobile listing page and making filter and sort options sticky lifted add-to-cart conversions by 45.38% for Andaaz Fashion. ConvertPolo ran this test for the ethnic fashion brand, and it was published as a VWO case study. Two changes shipped together, so the lift cannot be credited to either one alone.","result":{"headline":"+45.38% add to cart","metrics":["Add-to-cart conversions: +45.38% for the variant.","No sample size, duration or significance level was shared."]},"direction":"won","metric":"add-to-cart conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/andaaz-fashion/","source_name":"VWO case study","brand":"Andaaz Fashion"},{"slug":"andaaz-fashion-smart-search-suggestions","url":"https://liftarchive.com/test/andaaz-fashion-smart-search-suggestions/","markdown_url":"https://liftarchive.com/test/andaaz-fashion-smart-search-suggestions/index.md","title":"Smart search suggestions and predictive results: +18.39% purchases","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Smart search suggestions and predictive results","control":"The search bar only worked if shoppers typed exact product names. It gave no suggestions, image previews or category filters.","variant":"Search showed smart suggestions and predictive results as shoppers typed, with better navigation to relevant products.","summary":"Adding smart suggestions and predictive results to site search lifted purchases by 18.39% for Andaaz Fashion. ConvertPolo ran this A/B test for the ethnic fashion brand, and it was published as a VWO case study. Search engagement rose 28%.","result":{"headline":"+18.39% purchases","metrics":["Purchases: +18.39% for the variant, tracked through order confirmations.","Search engagement: +28%, meaning more shoppers used the search tool.","No sample size, duration or significance level was shared."]},"direction":"won","metric":"search engagement, purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/andaaz-fashion/","source_name":"VWO case study","brand":"Andaaz Fashion"},{"slug":"attrangi-plp-live-viewer-count","url":"https://liftarchive.com/test/attrangi-plp-live-viewer-count/","markdown_url":"https://liftarchive.com/test/attrangi-plp-live-viewer-count/index.md","title":"Live viewer counts on mobile product listings: +19.3% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Social proof, authority & press","Product cards & quick add"],"element_slugs":["social-proof","product-cards"],"change":"Live viewer counts on mobile product listings","control":"The mobile listing page showed a standard grid of products with no extra context.","variant":"Items showed light real-time social proof, such as \"24 people are viewing this item\".","summary":"Showing real-time viewer counts on items in the mobile product listing page lifted conversion rate by 19.3% for jewelry brand Attrangi. ConvertPolo ran this A/B test for Attrangi, and it was published as a VWO case study. Revenue rose 28.73%.","result":{"headline":"+19.3% conversion rate","metrics":["Conversion rate: +19.3% for the variant.","Revenue: +28.73%.","No sample size, duration or significance level was shared."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/attrangi/","source_name":"VWO case study","brand":"Attrangi"},{"slug":"attrangi-pdp-remove-search-bar-bigger-zoom","url":"https://liftarchive.com/test/attrangi-pdp-remove-search-bar-bigger-zoom/","markdown_url":"https://liftarchive.com/test/attrangi-pdp-remove-search-bar-bigger-zoom/index.md","title":"No search bar, clearer zoom on mobile product page: +12% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"No search bar, clearer zoom on mobile product page","control":"The mobile product page kept a search bar on screen at all times. The zoom icon on the product images was small and easy to miss.","variant":"The search bar was taken off the product page. The zoom control was made more prominent so shoppers could see they could enlarge the images.","summary":"Removing the search bar from Attrangi's mobile product page and making the zoom control easier to see lifted conversion rate by 12% and revenue by 15.58%. ConvertPolo ran this test for Attrangi, and it was published as a VWO case study. Both changes shipped together in one variant, so the lift belongs to the pair, not to either change alone.","result":{"headline":"+12% conversion","metrics":["Zoom interactions: +16.19%. More shoppers looked closely at the product images.","Conversion rate: +12%. More mobile product page visitors went on to buy.","Revenue: +15.58%. The gain held through to money, not just clicks.","Bundled: removing search and boosting zoom were tested as one variant, so we can't say which did the work."]},"direction":"won","metric":"zoom interactions, conversion rate, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/attrangi/","source_name":"VWO case study","brand":"Attrangi"},{"slug":"attrangi-size-guide-next-to-selector","url":"https://liftarchive.com/test/attrangi-size-guide-next-to-selector/","markdown_url":"https://liftarchive.com/test/attrangi-size-guide-next-to-selector/index.md","title":"Size guide next to the size selector: +7.77% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Size guide next to the size selector","control":"On the mobile product page, the size guide sat away from the size dropdown. Shoppers had to look for it when choosing a size.","variant":"The size guide link was moved to sit directly next to the size selector, where shoppers pick their size.","summary":"Placing the size guide link right beside the size selector on Attrangi's mobile product pages raised conversion rate by 7.77% and revenue by 17.80%. ConvertPolo ran this test for Attrangi, and it was published as a VWO case study. It was a single-change A/B test.","result":{"headline":"+7.77% conversion rate","metrics":["Conversion rate: +7.77%. More product page visitors completed a purchase.","Revenue: +17.80%. Revenue grew more than conversion, which could mean bigger or more orders per buyer, though the source doesn't explain why."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/attrangi/","source_name":"VWO case study","brand":"Attrangi"},{"slug":"attrangi-shop-by-price-filters","url":"https://liftarchive.com/test/attrangi-shop-by-price-filters/","markdown_url":"https://liftarchive.com/test/attrangi-shop-by-price-filters/index.md","title":"'Shop by Price' options on listing pages: +11.09% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Pricing, discounts & savings display"],"element_slugs":["filters-search","pricing-discounts"],"change":"'Shop by Price' options on listing pages","control":"Listing pages already had price filters, but they weren't prominent. Budget-minded shoppers had no obvious way to narrow the range by price.","variant":"Clearly labeled \"Shop by Price\" options were placed at the top of the listing pages, on desktop and mobile.","summary":"Adding clearly labeled \"Shop by Price\" options to the top of Attrangi's product listing pages lifted conversion rate by 11.09% and revenue by 16.57%. ConvertPolo ran this test for Attrangi, and it was published as a VWO case study. The test ran on both desktop and mobile.","result":{"headline":"+11.09% conversion rate","metrics":["Conversion rate: +11.09%. More listing page visitors went on to buy.","Revenue: +16.57%. The lift carried through to revenue, so it didn't just shift shoppers to cheaper items at a loss."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/attrangi/","source_name":"VWO case study","brand":"Attrangi"},{"slug":"elegant-steps-mobile-homepage-usps-brands-cta","url":"https://liftarchive.com/test/elegant-steps-mobile-homepage-usps-brands-cta/","markdown_url":"https://liftarchive.com/test/elegant-steps-mobile-homepage-usps-brands-cta/index.md","title":"Mobile homepage rework with brands, free shipping, new CTA: +200% CR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["USP bars & benefit icons","Add-to-cart & CTA buttons","Hero & above-the-fold section"],"element_slugs":["usp-bar","cta-button","hero"],"change":"Mobile homepage rework with brands, free shipping, new CTA","control":"On mobile, the Shop by Brand section sat far down the page and the free shipping message was below the fold. The hero button read \"Shop Wedding Shoes\" and the hero text was hard to read against its background.","variant":"Shop by Brand moved higher and Free Shipping appeared above the fold. The button changed to \"Find my new wedding shoes\" and the hero text color was changed so it stood out.","summary":"A reworked mobile homepage for Elegant Steps, a UK wedding shoe retailer, tripled mobile conversion rate (+200%) and cut bounce rate by almost half. Hit Search, the brand's digital marketing agency, ran the test, and it was published as a VWO case study. Four changes shipped together, so the result can't be credited to any single one.","result":{"headline":"+200% CR","metrics":["Mobile conversion rate: +200%, roughly three times the original rate.","Bounce rate: down almost 50%.","Bundled: four changes went live together, so we can't tell which mattered most.","Context: before the test, mobile converted at about 0.6% against 2% on desktop, so the starting point was low."]},"direction":"won","metric":"mobile conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Hit Search","url":"https://liftarchive.com/practitioners/hit-search/","kind":"org"},"source_url":"https://wingify.com/success-stories/elegent-steps/","source_name":"VWO case study","brand":"Elegant Steps"},{"slug":"greyson-remove-visual-collection-filters","url":"https://liftarchive.com/test/greyson-remove-visual-collection-filters/","markdown_url":"https://liftarchive.com/test/greyson-remove-visual-collection-filters/index.md","title":"Removing visual collection filters: -10.5% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Removing visual collection filters","control":"Collection pages showed newly added, visually prominent filters that highlighted the options shoppers clicked most.","variant":"The same collection pages with the visual filters taken away.","summary":"Removing new visual filters from Greyson Clothiers' collection pages cut page engagement by 5.3% and revenue by 10.5%. Greyson's own CRO team ran the test, and it was published as a VWO case study. The removal lost, which supports keeping the visual filters.","result":{"headline":"-10.5% revenue","metrics":["Page engagement: -5.3% without the visual filters. Shoppers interacted less with the page.","Revenue: -10.5% without the visual filters. This is the variant losing.","Read the other way, the visual filters were worth keeping, since taking them away hurt both metrics."]},"direction":"lost","metric":"page engagement, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Greyson Clothiers","url":"https://liftarchive.com/practitioners/greyson-clothiers/","kind":"org"},"source_url":"https://wingify.com/success-stories/greyson-clothiers/","source_name":"VWO case study","brand":"Greyson Clothiers"},{"slug":"schuh-klarna-eligibility-at-delivery-selection","url":"https://liftarchive.com/test/schuh-klarna-eligibility-at-delivery-selection/","markdown_url":"https://liftarchive.com/test/schuh-klarna-eligibility-at-delivery-selection/index.md","title":"Klarna eligibility at delivery choice: +1.36% checkout completion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL","Checkout steps, fields & flow"],"element_slugs":["payment-icons","checkout-flow"],"change":"Klarna eligibility at delivery choice","control":"At delivery selection, checkout gave no hint about which payment options worked with each delivery method.","variant":"A short message at the delivery step said whether Klarna was available for that method. A second variant used slightly different wording.","summary":"Telling shoppers at the delivery step whether Klarna works with their chosen delivery method raised schuh's checkout completion rate by 1.36%. schuh's in-house CRO team ran this test, and it was published as a VWO case study. It was a three-way test, and only the winning variant's result was shared.","result":{"headline":"+1.36% checkout completion","metrics":["Checkout completion: +1.36% for variant B over the original. The source doesn't say if this is relative or in percentage points.","Variant C, with slightly different wording, was also tested, but its result was not shared.","A small lift, but at the last step of checkout even small gains add up."]},"direction":"won","metric":"checkout completion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Schuh","url":"https://liftarchive.com/practitioners/schuh/","kind":"org"},"source_url":"https://wingify.com/success-stories/schuh/","source_name":"VWO case study","brand":"schuh"},{"slug":"schuh-collect-or-reserve-cta-above-fold","url":"https://liftarchive.com/test/schuh-collect-or-reserve-cta-above-fold/","markdown_url":"https://liftarchive.com/test/schuh-collect-or-reserve-cta-above-fold/index.md","title":"'Collect or Reserve' button moved above the fold: +19.7% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Shipping & delivery messaging"],"element_slugs":["cta-button","shipping-messaging"],"change":"'Collect or Reserve' button moved above the fold","control":"On the product page, the \"Collect or Reserve\" button, used to reserve a product for in-store pickup, sat below the first screen.","variant":"The \"Collect or Reserve\" button was moved up into the first screen, alongside the main buying options.","summary":"Moving schuh's \"Collect or Reserve\" in-store pickup button into the first screen of the product page raised that button's conversions by 19.7%. schuh's in-house CRO team ran this test, and it was published as a VWO case study. Add to Bag conversions were not affected.","result":{"headline":"+19.7% conversions","metrics":["Collect or Reserve conversions: +19.7%. More shoppers chose to reserve for in-store pickup.","Add to Bag: no effect reported, so the new placement didn't pull shoppers away from buying online.","The metric is clicks on the pickup button, not completed store sales, which weren't reported."]},"direction":"won","metric":"collect or reserve cta conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Schuh","url":"https://liftarchive.com/practitioners/schuh/","kind":"org"},"source_url":"https://wingify.com/success-stories/schuh/","source_name":"VWO case study","brand":"schuh"},{"slug":"shopclues-homepage-nav-marketing-categories","url":"https://liftarchive.com/test/shopclues-homepage-nav-marketing-categories/","markdown_url":"https://liftarchive.com/test/shopclues-homepage-nav-marketing-categories/index.md","title":"Marketing categories in homepage nav: +26% visits-to-order","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Bestseller badges & product labels"],"element_slugs":["menu","badges-labels"],"change":"Marketing categories in homepage nav","control":"The homepage top navigation started with a Wholesale link, which drew a large share of clicks.","variant":"The top nav showed marketing categories, such as a super-saver bazaar. Wholesale moved to the left navigation with a \"new\" tag next to it.","summary":"Filling ShopClues' homepage top navigation with marketing categories and moving the Wholesale link to the left nav raised visits-to-order from the homepage by 26% and nav click-through by 50%. ShopClues' own team ran the test, and it was published as a VWO case study. A \"new\" tag beside Wholesale helped visitors find it in its new spot.","result":{"headline":"+26% visits-to-order","metrics":["Nav click-through rate: +50% for the new top navigation.","Visits-to-order from the homepage: +26%. More homepage visits ended in an order.","The source also says the \"new\" tag improved clicks on Wholesale in its new place, but gave no number."]},"direction":"won","metric":"visits-to-order, nav ctr","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ShopClues","url":"https://liftarchive.com/practitioners/shopclues/","kind":"org"},"source_url":"https://wingify.com/success-stories/shopclues/","source_name":"VWO case study","brand":"ShopClues"},{"slug":"shopclues-promo-category-prominent-sort-filters","url":"https://liftarchive.com/test/shopclues-promo-category-prominent-sort-filters/","markdown_url":"https://liftarchive.com/test/shopclues-promo-category-prominent-sort-filters/index.md","title":"More prominent sort filters on a promo category page: +48% orders","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"More prominent sort filters on a promo category page","control":"The Sunday Flea Market promo category page had filters for new arrivals, best selling and price sorting. Visitor behavior data showed these drew most of the attention, but they were not given special weight in the layout.","variant":"A redesigned category page that gave those three popular filters a more prominent place. The case study shows the new design only in screenshots, so the exact layout details are not described in text.","summary":"Making the most-used sort filters more prominent on a promotional category page lifted visits-to-order by 48%. ShopClues, an online marketplace, ran this A/B test itself and published it as a VWO case study. The team chose the change after behavior analysis showed shoppers focusing on three filters.","result":{"headline":"+48% orders","metrics":["Visits-to-order from the category page: +48%. This is the share of visits that went on to place an order.","No sample size, test length or confidence level was shared.","In the same program, a separate home page navigation test lifted visits-to-order by 26%. That was a different test and is not part of this result."]},"direction":"won","metric":"visits-to-order","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ShopClues","url":"https://liftarchive.com/practitioners/shopclues/","kind":"org"},"source_url":"https://wingify.com/success-stories/shopclues/","source_name":"VWO case study","brand":"ShopClues"},{"slug":"goodwillfinds-mobile-pdp-declutter","url":"https://liftarchive.com/test/goodwillfinds-mobile-pdp-declutter/","markdown_url":"https://liftarchive.com/test/goodwillfinds-mobile-pdp-declutter/index.md","title":"Decluttered mobile product page: +5.16% Add to Bag clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Shipping & delivery messaging"],"element_slugs":["layout-design","shipping-messaging"],"change":"Decluttered mobile product page","control":"The mobile product page showed the same content as desktop, including sections on shipping, returns and authentication. Shoppers had to scroll a long way to reach the Add to Bag button.","variant":"The shipping and authentication sections were removed, while product details and the Add to Bag button stayed the same. The More Like This section moved up to sit right after the product details.","summary":"Removing the shipping and authentication sections from the mobile product page lifted Add to Bag clicks by 5.16%. GoodwillFinds, an online thrift store, ran this A/B test itself and published it as a VWO case study. Place Order clicks also rose slightly, so the change did not hurt purchases further down.","result":{"headline":"+5.16% Add to Bag clicks","metrics":["Add to Bag clicks on mobile: +5.16%.","Place Order clicks: slightly up. The exact figure was not shared, but the team tracked it to make sure the change did no harm.","Desktop behavior was virtually unchanged, since the test only touched the mobile page."]},"direction":"won","metric":"add to bag clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GoodwillFinds","url":"https://liftarchive.com/practitioners/goodwillfinds/","kind":"org"},"source_url":"https://wingify.com/success-stories/goodwillfinds/","source_name":"VWO case study","brand":"GoodwillFinds"},{"slug":"skincare-store-mobile-sticky-add-to-cart","url":"https://liftarchive.com/test/skincare-store-mobile-sticky-add-to-cart/","markdown_url":"https://liftarchive.com/test/skincare-store-mobile-sticky-add-to-cart/index.md","title":"Sticky Add to Cart on mobile product pages: +21.46% cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Sticky add-to-cart bars"],"element_slugs":["sticky-atc"],"change":"Sticky Add to Cart on mobile product pages","control":"On mobile product pages, the Add to Cart button sat in its normal place and scrolled out of view as shoppers moved down the page.","variant":"The Add to Cart button was fixed to the bottom of the screen, so it stayed visible while shoppers scrolled.","summary":"Locking the Add to Cart button to the bottom of the screen on mobile product pages raised click-through to cart by 21.46%. U-Digital, a Dutch digital agency, ran this A/B test for a Dutch skin care ecommerce store, and it was published as a VWO case study. The test measured clicks to the cart, not completed purchases.","result":{"headline":"+21.46% cart clicks","metrics":["Mobile click-through to cart from product pages: +21.46%.","About 7,200 visitors took part over roughly 23 days, split evenly between control and variant.","Purchases and revenue were not reported, so the effect on sales is unknown."]},"direction":"won","metric":"click-through to cart from product pages","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"U-Digital","url":"https://liftarchive.com/practitioners/u-digital/","kind":"org"},"source_url":"https://wingify.com/success-stories/udigital/","source_name":"VWO case study","brand":null},{"slug":"gruum-free-shampoo-bar-offer-copy-story","url":"https://liftarchive.com/test/gruum-free-shampoo-bar-offer-copy-story/","markdown_url":"https://liftarchive.com/test/gruum-free-shampoo-bar-offer-copy-story/index.md","title":"Copy rewrite on a free shampoo bar offer page: +5.97% new orders","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Headlines, product titles & copy","Founder & brand story","Shipping & delivery messaging"],"element_slugs":["headlines-copy","founder-story","shipping-messaging"],"change":"Copy rewrite on a free shampoo bar offer page","control":"The original offer page gave away one shampoo bar for free, with the buyer paying shipping. The page was already converting well.","variant":"The layout stayed the same, but the copy got dozens of small edits. These included a clickable note explaining why shipping isn't free, framed around fairness, notes on why the first bar is free and on the brand's awards, and a 'The Whole Story' button that opened the brand's anti-plastic story in a lightbox.","summary":"A bundle of copy edits on Grüum's free shampoo bar offer page lifted new orders by 5.97%. Frictionless Commerce ran this A/B test for Grüum, and it was published as a VWO case study. Dozens of changes shipped together, so the lift can't be credited to any single edit.","result":{"headline":"+5.97% new orders","metrics":["Conversion rate for new orders: +5.97%.","The test ran for 5 weeks with nearly 25,000 new visitors on desktop and mobile, and 2,778 new orders were recorded.","No confidence level was stated, and the result covers all the copy changes at once."]},"direction":"won","metric":"new orders","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Frictionless Commerce","url":"https://liftarchive.com/practitioners/frictionless-commerce/","kind":"org"},"source_url":"https://wingify.com/success-stories/frictionless-commerce/","source_name":"VWO case study","brand":"Grüum"},{"slug":"taylor-gifts-pdp-consolidated-buy-box","url":"https://liftarchive.com/test/taylor-gifts-pdp-consolidated-buy-box/","markdown_url":"https://liftarchive.com/test/taylor-gifts-pdp-consolidated-buy-box/index.md","title":"Buy box grouping price, savings and reviews: +10% Add to Cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Add-to-cart & CTA buttons"],"element_slugs":["layout-design","cta-button"],"change":"Buy box grouping price, savings and reviews","control":"The product page spread the key buying details, such as price, savings and reviews, across different parts of the page.","variant":"A buy box placed all of that decision information together, right next to the Add to Cart button.","summary":"Grouping price, savings and reviews into one buy box beside the Add to Cart button lifted Add to Cart click-through by 10%. Trinity Insight ran this A/B test for Taylor Gifts, and it was published as a VWO case study. The ecommerce conversion rate of people in the test went from 1.53% on the control to 3.23% on the variant.","result":{"headline":"+10% Add to Cart clicks","metrics":["Add to Cart click-through: +10%.","Ecommerce conversion rate of test visitors: 1.53% on control versus 3.23% on the variant. That is more than double, though no significance figure was given.","The test ran across thousands of dynamic product pages, so it was not tied to a single product."]},"direction":"won","metric":"add to cart click-through, ecommerce conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Trinity Insight","url":"https://liftarchive.com/practitioners/trinity-insight/","kind":"org"},"source_url":"https://wingify.com/success-stories/trinity-insights/","source_name":"VWO case study","brand":"Taylor Gifts"},{"slug":"scandinavian-outdoor-store-category-headline-bargain-text","url":"https://liftarchive.com/test/scandinavian-outdoor-store-category-headline-bargain-text/","markdown_url":"https://liftarchive.com/test/scandinavian-outdoor-store-category-headline-bargain-text/index.md","title":"Bargain headline and intro text on a category page: +127% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Headlines, product titles & copy","Collection banners & headers"],"element_slugs":["headlines-copy","collection-banner"],"change":"Bargain headline and intro text on a category page","control":"The men's clothing category page had the plain headline 'Men's Clothing' with no text under it and no mention of prices.","variant":"The headline became, in a loose translation from Finnish, 'Order Men's Clothing easily for bargain prices'. A short text block below it linked to the best bargain products in the category.","summary":"Swapping a plain category headline for one that promised easy ordering at bargain prices, plus a short text block, improved conversion by 127%. The agency Tulos ran this A/B test for Scandinavian Outdoor Store, and it was published as a VWO case study. The goals were more add-to-carts and fewer bounces.","result":{"headline":"+127% conversion","metrics":["Conversion: +127% for the winning variant against the plain original.","The test goals were add-to-cart and bounce rate. The case study does not say exactly which measure the 127% refers to.","Several headline versions were tested, and only the winner's result was reported."]},"direction":"won","metric":"add to cart, bounce rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tulos","url":"https://liftarchive.com/practitioners/tulos/","kind":"org"},"source_url":"https://wingify.com/success-stories/tulos/","source_name":"VWO case study","brand":"Scandinavian Outdoor Store"},{"slug":"e5-add-to-cart-confirmation-popup","url":"https://liftarchive.com/test/e5-add-to-cart-confirmation-popup/","markdown_url":"https://liftarchive.com/test/e5-add-to-cart-confirmation-popup/index.md","title":"Prominent add-to-cart pop-up: +22.31% shoppers starting checkout","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Cart drawers & slide carts"],"element_slugs":["popups","cart-drawer"],"change":"Prominent add-to-cart pop-up","control":"After adding an item, shoppers saw only a small confirmation box. Session recordings showed many added items and then left without buying.","variant":"A prominent pop-up confirmed that the item had been added to the cart and gave a clear next step.","summary":"Replacing a small add-to-cart confirmation with a prominent pop-up raised the number of shoppers starting checkout by 22.31%. Us, a Belgian marketing agency, ran this 14-day A/B test for fashion retailer e5, and it was published as a VWO case study. Gains held through every checkout step and value per visitor rose from $1.91 to $2.32.","result":{"headline":"+22.31% shoppers starting checkout","metrics":["Shoppers starting checkout: +22.31%.","Move from the first checkout step to the second: +32.57%.","Payment step completion: +19.39%.","Expected value per visitor: $1.91 to $2.32, an increase of $0.41."]},"direction":"won","metric":"checkout starts and completion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Us","url":"https://liftarchive.com/practitioners/us/","kind":"org"},"source_url":"https://wingify.com/success-stories/us/","source_name":"VWO case study","brand":"e5"},{"slug":"point-rouge-header-usp-bar","url":"https://liftarchive.com/test/point-rouge-header-usp-bar/","markdown_url":"https://liftarchive.com/test/point-rouge-header-usp-bar/index.md","title":"Three USPs in the header bar: +7.12% conversion, +19.24% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["USP bars & benefit icons"],"element_slugs":["usp-bar"],"change":"Three USPs in the header bar","control":"The store's three main selling points, 90-day returns, free gift wrap and free shipping from the second order, appeared only in scattered places on the site.","variant":"The three selling points were added to the header bar on every page, with free shipping after the second order highlighted.","summary":"Showing three key selling points in the header bar raised conversion by 7.12% and revenue by 19.24%. Klickkonzept, a German online marketing agency, ran this 3-week A/B test for online retailer point-rouge, and it was published as a VWO case study. The test ran on desktop visitors only.","result":{"headline":"+7.12% conversion, +19.24% revenue","metrics":["Conversion rate: +7.12%.","Revenue: +19.24%.","The variant beat the control across most visitor types. Sample size and confidence level were not shared."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Klickkonzept","url":"https://liftarchive.com/practitioners/klickkonzept/","kind":"org"},"source_url":"https://wingify.com/success-stories/klickkonzept/","source_name":"VWO case study","brand":"point-rouge"},{"slug":"life-pro-fitness-pdp-key-info-above-fold","url":"https://liftarchive.com/test/life-pro-fitness-pdp-key-info-above-fold/","markdown_url":"https://liftarchive.com/test/life-pro-fitness-pdp-key-info-above-fold/index.md","title":"Key product info and CTAs above the fold: +15.63% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design","Add-to-cart & CTA buttons"],"element_slugs":["product-images","layout-design","cta-button"],"change":"Key product info and CTAs above the fold","control":"Extra product images sat below the main image, the description with key features sat further down the page, and the page carried several calls to action.","variant":"Thumbnails ran vertically beside the main image, the key-feature description moved into the first fold, and Add to Cart and Buy Now buttons sat clearly in the first fold, with fewer CTAs overall.","summary":"Moving thumbnails, the key-feature description and the buy buttons into the first screen of the product page lifted conversion rate by 15.63% and revenue per visitor by $0.67. Media Contour ran this split URL test for fitness equipment brand Life Pro Fitness, and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the whole redesign, not one element.","result":{"headline":"+15.63% conversion rate","metrics":["Conversion rate: +15.63% for the variant, declared the winner after 27 days.","Revenue per visitor: +$0.67 during the test.","The source says expected total revenue went from $76,841 to $88,698, but does not say over what period."]},"direction":"won","metric":"conversion rate, revenue per visitor","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Media Contour","url":"https://liftarchive.com/practitioners/media-contour/","kind":"org"},"source_url":"https://wingify.com/success-stories/media-contour/","source_name":"VWO case study","brand":"Life Pro Fitness"},{"slug":"verzendverpakkingenshop-homepage-reviews-replace-category-blocks","url":"https://liftarchive.com/test/verzendverpakkingenshop-homepage-reviews-replace-category-blocks/","markdown_url":"https://liftarchive.com/test/verzendverpakkingenshop-homepage-reviews-replace-category-blocks/index.md","title":"Customer reviews instead of homepage category blocks: +9% sales","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Reviews & star ratings","Layout, fonts & visual design"],"element_slugs":["reviews","layout-design"],"change":"Customer reviews instead of homepage category blocks","control":"Below the main banner, the homepage showed many product-category blocks. Heatmaps showed lots of clicks there, but clicks were spread thin and visitors left the homepage quickly.","variant":"The category blocks were removed and customer reviews took their place just below the main banner.","summary":"Replacing the crowded category blocks under the homepage banner with customer reviews raised product page visits by 11% and sales by 9%. Bunzl Retail & Industry ran this A/B test on its packaging supplies store Verzendverpakkingenshop, and it was published as a VWO case study. The test ran for 8 weeks.","result":{"headline":"+9% sales","metrics":["Product page visits: +11%, so more visitors moved past the homepage into products.","Sales: +9%, the business result that matters most.","The team ran the test for 8 weeks to capture stable behavior."]},"direction":"won","metric":"product page visits, sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Bunzl Retail & Industry","url":"https://liftarchive.com/practitioners/bunzl-retail-industry/","kind":"org"},"source_url":"https://wingify.com/success-stories/bunzl/","source_name":"VWO case study","brand":"Verzendverpakkingenshop (Bunzl)"},{"slug":"verzendverpakkingenshop-cart-customer-reviews","url":"https://liftarchive.com/test/verzendverpakkingenshop-cart-customer-reviews/","markdown_url":"https://liftarchive.com/test/verzendverpakkingenshop-cart-customer-reviews/index.md","title":"Customer reviews inside the shopping cart: +9.5% click-through","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Social proof, authority & press"],"element_slugs":["reviews","social-proof"],"change":"Customer reviews inside the shopping cart","control":"The shopping cart showed the order with no customer reviews.","variant":"Customer reviews were placed inside the cart, close to the step where shoppers decide whether to continue to checkout.","summary":"Adding customer reviews inside the shopping cart lifted conversions, with the source listing a 9.5% rise in click-through to checkout. Bunzl Retail & Industry ran this A/B test on its packaging supplies store Verzendverpakkingenshop, and it was published as a VWO case study. The 9.5% figure appears in the case study's headline numbers but is not tied to this test in the text.","result":{"headline":"+9.5% click-through","metrics":["Click-through to checkout: +9.5%, as listed in the case study's headline results.","The text itself only says the cart test delivered an uplift in conversions, without a number.","No sales or revenue figure was given for this test."]},"direction":"won","metric":"click-through to checkout","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Bunzl Retail & Industry","url":"https://liftarchive.com/practitioners/bunzl-retail-industry/","kind":"org"},"source_url":"https://wingify.com/success-stories/bunzl/","source_name":"VWO case study","brand":"Verzendverpakkingenshop (Bunzl)"},{"slug":"ecofoil-help-finder-box-above-fold","url":"https://liftarchive.com/test/ecofoil-help-finder-box-above-fold/","markdown_url":"https://liftarchive.com/test/ecofoil-help-finder-box-above-fold/index.md","title":"Product-finder help box moved above the fold: +86% purchases","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product finder quizzes","Layout, fonts & visual design"],"element_slugs":["quiz-finder","layout-design"],"change":"Product-finder help box moved above the fold","control":"The help box sat in the center of the homepage below the fold, next to another section, so many visitors never saw it. It linked to a map-based product finder.","variant":"The same help box moved to the left sidebar, visible above the fold without scrolling.","summary":"Moving the homepage's 'Need help finding the right product?' box from below the fold to the left sidebar above it raised purchases by 86%. Clickstop ran this A/B test for EcoFoil, a supplier of radiant barrier and foil bubble insulation, and it was published as a VWO case study. No sample size or significance level was shared.","result":{"headline":"+86% purchases","metrics":["Purchases: +86% for the variant over the original.","The box itself and the product finder behind it did not change; only its position did.","No sample size, duration or significance level was given, so treat the size of the lift with care."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clickstop","url":"https://liftarchive.com/practitioners/clickstop/","kind":"org"},"source_url":"https://wingify.com/success-stories/ecofoil/","source_name":"VWO case study","brand":"EcoFoil"},{"slug":"beamax-red-text-link-vs-banner-outlet","url":"https://liftarchive.com/test/beamax-red-text-link-vs-banner-outlet/","markdown_url":"https://liftarchive.com/test/beamax-red-text-link-vs-banner-outlet/index.md","title":"Red text link beat blue link and banner: +53.13% click-through","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons","Collection banners & headers"],"element_slugs":["cta-button","collection-banner"],"change":"Red text link beat blue link and banner","control":"Just above the product images, a standard blue text link read 'Great deals on brand new and ex-demo screens here' and pointed to a separate site for ex-demo and one-off items.","variant":"Variant 1 showed the same link in red. Variant 2 turned it into a red banner. The red text link won.","summary":"Changing a homepage text link from blue to red raised click-through to Beamax's outlet site by 53.13%, and the red link also beat a banner version. Beamax, a Dutch maker of projection screens, ran this A/B test itself, and it was published as a VWO case study. The metric is clicks only, not sales.","result":{"headline":"+53.13% click-through","metrics":["Click-through to the outlet site: +53.13% for the red link over the blue link.","The red banner also beat the blue link, but lost to the plain red link.","Early on the banner led; the red link only pulled ahead once results settled.","Only clicks were measured, so the effect on outlet sales is unknown."]},"direction":"won","metric":"click-through to the outlet site","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Beamax","url":"https://liftarchive.com/practitioners/beamax/","kind":"org"},"source_url":"https://wingify.com/success-stories/beamax/","source_name":"VWO case study","brand":"Beamax"},{"slug":"evolv-mobile-homepage-category-tags","url":"https://liftarchive.com/test/evolv-mobile-homepage-category-tags/","markdown_url":"https://liftarchive.com/test/evolv-mobile-homepage-category-tags/index.md","title":"Category tags under mobile homepage banner: +75.89% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus","Layout, fonts & visual design"],"element_slugs":["menu","layout-design"],"change":"Category tags under mobile homepage banner","control":"On mobile, the homepage had a top banner and hid product categories inside the hamburger menu.","variant":"Prominent category tags sat directly below the top banner, so shoppers could tap into a category without opening the menu.","summary":"Adding prominent category tags directly below the mobile homepage banner raised category clicks by 68.46% and ecommerce conversion rate by 75.89%. ConvertPolo ran this A/B test for hydrogen water bottle brand Evolv, and it was published as a VWO case study. Before, categories were only reachable through the hamburger menu.","result":{"headline":"+75.89% conversion","metrics":["Clicks on homepage category links: +68.46%.","Ecommerce conversion rate: +75.89%.","Results were judged with Bayesian statistics, but no sample size was given."]},"direction":"won","metric":"category clicks, ecommerce conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/evolv/","source_name":"VWO case study","brand":"Evolv"},{"slug":"evolv-pdp-reviews-top-sticky-atc","url":"https://liftarchive.com/test/evolv-pdp-reviews-top-sticky-atc/","markdown_url":"https://liftarchive.com/test/evolv-pdp-reviews-top-sticky-atc/index.md","title":"Reviews at top plus sticky add to cart: +72.90% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Sticky add-to-cart bars"],"element_slugs":["reviews","sticky-atc"],"change":"Reviews at top plus sticky add to cart","control":"The product page had a basic reviews section and a static add-to-cart button.","variant":"Variant 1 put an enhanced reviews section at the top and added a sticky add-to-cart button. Variant 2 placed the reviews below the description with the same sticky button; variant 1 won.","summary":"An enhanced reviews section at the top of the product page, paired with a sticky add-to-cart button, raised ecommerce conversion rate by 72.90%. ConvertPolo ran this A/B test for hydrogen water bottle brand Evolv, and it was published as a VWO case study. The winner combined two changes, so the lift can't be credited to either one alone.","result":{"headline":"+72.90% conversion rate","metrics":["Add-to-cart clicks: +17.54% for variant 1.","Ecommerce conversion rate: +72.90%.","Thank-you page visits, a proxy for purchases: +43.43%.","Results for variant 2 were not shared, so the gap between top and lower review placement is unknown."]},"direction":"won","metric":"add-to-cart clicks, conversion rate, purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/evolv/","source_name":"VWO case study","brand":"Evolv"},{"slug":"evolv-mobile-interactive-benefits-sticky-atc","url":"https://liftarchive.com/test/evolv-mobile-interactive-benefits-sticky-atc/","markdown_url":"https://liftarchive.com/test/evolv-mobile-interactive-benefits-sticky-atc/index.md","title":"Interactive benefits plus sticky add to cart: +52% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Benefit, problem, how-it-works & results sections","Sticky add-to-cart bars"],"element_slugs":["how-it-works-results","sticky-atc"],"change":"Interactive benefits plus sticky add to cart","control":"The mobile product page had a static benefits section and an add-to-cart button that did not follow the shopper down the page.","variant":"The benefits section became interactive, with points shoppers could tap to explore each feature, and the add-to-cart button became sticky.","summary":"Making the product benefits section interactive and adding a sticky add-to-cart button on mobile raised add-to-cart clicks by 20.20% and ecommerce conversion rate by 52%. ConvertPolo ran this test for hydrogen water bottle brand Evolv, and it was published as a VWO case study. Both changes shipped together, so the lift belongs to the pair.","result":{"headline":"+52% conversion rate","metrics":["Add-to-cart clicks: +20.20%.","Ecommerce conversion rate: +52%.","The two changes were tested as one variant, so neither can be credited alone."]},"direction":"won","metric":"add-to-cart clicks, conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/evolv/","source_name":"VWO case study","brand":"Evolv"},{"slug":"susty-party-homepage-usp-testimonials-cta-checkout-security","url":"https://liftarchive.com/test/susty-party-homepage-usp-testimonials-cta-checkout-security/","markdown_url":"https://liftarchive.com/test/susty-party-homepage-usp-testimonials-cta-checkout-security/index.md","title":"USP banner, testimonials and CTA on homepage: +250% conversions","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Reviews & star ratings","Trust badges & security seals"],"element_slugs":["hero","reviews","trust-badges"],"change":"USP banner, testimonials and CTA on homepage","control":"The homepage had no clear selling point, no testimonials and no call to action on the banner, with product videos near the top. The checkout page said nothing about security.","variant":"The homepage gained a USP banner explaining the products are compostable and responsibly made, a banner CTA and real customer testimonials, and the videos were removed. The checkout page gained a security reassurance.","summary":"Susty Party's homepage got a clear USP banner with a CTA, customer testimonials and no product videos, and banner click-throughs rose 250%. Uplift ROI ran this test for the compostable partyware brand, and it was published as a VWO case study. Several changes shipped together across the homepage and checkout, so no single element can take the credit.","result":{"headline":"+250% conversions","metrics":["Homepage conversions (clicks through from the banner): +250% at 99.99% confidence.","Checkouts: +98.4% at 97% confidence.","The original banner had no CTA at all, so its click-through was always going to be low. That inflates the homepage lift.","All changes were tested as one package, so the effect of each change is unknown."]},"direction":"won","metric":"homepage banner click-through, checkouts","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Uplift ROI","url":"https://liftarchive.com/practitioners/uplift-roi/","kind":"org"},"source_url":"https://wingify.com/success-stories/susty-party/","source_name":"VWO case study","brand":"Susty Party"},{"slug":"bionic-gloves-remove-coupon-giftcard-fields-cart","url":"https://liftarchive.com/test/bionic-gloves-remove-coupon-giftcard-fields-cart/","markdown_url":"https://liftarchive.com/test/bionic-gloves-remove-coupon-giftcard-fields-cart/index.md","title":"Coupon and gift card boxes removed from cart: +24.7% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display","Checkout steps, fields & flow"],"element_slugs":["pricing-discounts","checkout-flow"],"change":"Coupon and gift card boxes removed from cart","control":"The cart page showed two input boxes: one for a special offer code and one for a gift card code.","variant":"The same cart page with both code boxes removed.","summary":"Removing the special offer code and gift card code boxes from the cart page raised revenue by 24.7% for Bionic Gloves. Sq1 ran this test for the sports glove brand, and it was published as a VWO case study. Revenue per visitor rose 17.1%, but the sample was small.","result":{"headline":"+24.7% revenue","metrics":["Revenue: +24.7% for the version without the code boxes.","Revenue per visitor: +17.1%.","The test ran on close to 1,400 visitors over 48 days, and no confidence level was shared, so treat the size of the lift with care."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Sq1","url":"https://liftarchive.com/practitioners/sq1/","kind":"org"},"source_url":"https://wingify.com/success-stories/bionic/","source_name":"VWO case study","brand":"Bionic Gloves"},{"slug":"ideal-of-sweden-sticky-sale-countdown-banner","url":"https://liftarchive.com/test/ideal-of-sweden-sticky-sale-countdown-banner/","markdown_url":"https://liftarchive.com/test/ideal-of-sweden-sticky-sale-countdown-banner/index.md","title":"Sticky sale countdown banner in the header: +5.6% add-to-cart clicks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Announcement bars"],"element_slugs":["countdown-timer","announcement-bar"],"change":"Sticky sale countdown banner in the header","control":"During sale periods, the site showed no countdown.","variant":"A sticky countdown banner sat in the header for the last three days of each Black Month phase: Singles Day, hidden VIP Black Week access, Black Week and Cyber Monday. It ran on every page except checkout.","summary":"A sticky countdown banner in the site header during the last three days of each sale phase raised add-to-cart clicks by 5.6% for IDEAL OF SWEDEN. The phone case and tech accessories brand ran the test with help from Wingify Services, and it was published as a VWO case study. The effect on purchases was not shared.","result":{"headline":"+5.6% add-to-cart clicks","metrics":["Add-to-cart clicks: +5.6%, and the variant was declared the winner.","Some pages responded better than others; a page-by-page breakdown was not shared.","Purchase and revenue impact was not reported, so we don't know how much of the extra cart activity turned into orders."]},"direction":"won","metric":"add to cart clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"IDEAL OF SWEDEN","url":"https://liftarchive.com/practitioners/ideal-of-sweden/","kind":"org"},"source_url":"https://wingify.com/success-stories/ideal-of-sweden-increases-purchases-through-quick-tests/","source_name":"VWO case study","brand":"IDEAL OF SWEDEN"},{"slug":"ideal-of-sweden-instagram-followers-climate-shipping-banner","url":"https://liftarchive.com/test/ideal-of-sweden-instagram-followers-climate-shipping-banner/","markdown_url":"https://liftarchive.com/test/ideal-of-sweden-instagram-followers-climate-shipping-banner/index.md","title":"Instagram follower and climate shipping banner: +1.44% conversions","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Social proof, authority & press","Shipping & delivery messaging"],"element_slugs":["social-proof","shipping-messaging"],"change":"Instagram follower and climate shipping banner","control":"The site showed no banner about the brand's social following or shipping.","variant":"A banner showing the brand's Instagram follower count alongside messaging about climate-compensated shipping. Two banner versions were tested and the second one won.","summary":"A banner showing IDEAL OF SWEDEN's Instagram follower count and its climate-compensated shipping raised conversions by 1.44% across all visitors. The brand ran the test itself, and it was published as a VWO case study. The lift was larger in countries that got the climate shipping message, at 1.6%, and 1.97% on product pages there.","result":{"headline":"+1.44% conversions","metrics":["Conversions, all visitors: +1.44% for the winning banner.","Conversions in climate-compensated countries: +1.6%. The shipping message was aimed at these visitors.","Product pages for that group: +1.97%.","These are small lifts, and no confidence level was shared, so they may be within normal noise."]},"direction":"won","metric":"add to cart clicks / conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"IDEAL OF SWEDEN","url":"https://liftarchive.com/practitioners/ideal-of-sweden/","kind":"org"},"source_url":"https://wingify.com/success-stories/ideal-of-sweden-increases-purchases-through-quick-tests/","source_name":"VWO case study","brand":"IDEAL OF SWEDEN"},{"slug":"thomas-pink-homepage-shirt-finder","url":"https://liftarchive.com/test/thomas-pink-homepage-shirt-finder/","markdown_url":"https://liftarchive.com/test/thomas-pink-homepage-shirt-finder/index.md","title":"Shirt finder on the homepage, content section removed: +12.18% sales","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product finder quizzes","Layout, fonts & visual design"],"element_slugs":["quiz-finder","layout-design"],"change":"Shirt finder on the homepage, content section removed","control":"The homepage had a content-heavy middle section above the product images and links.","variant":"A shirt finder let visitors pick size, colour and style right on the homepage. The content-heavy middle section was removed, which moved products higher up the page.","summary":"Adding a shirt finder to the homepage and removing a content-heavy middle section raised purchases by 12.18% for Thomas Pink. Practicology ran this test for the London shirtmaker, and it was published as a VWO case study. Both changes shipped together, so the lift can't be credited to the finder alone.","result":{"headline":"+12.18% sales","metrics":["Purchases (the primary goal): +12.18%.","Revenue: +11.6%.","Revenue per conversion: +14.2%.","The test ran for 30 days on 136,000 visitors. No confidence level was shared."]},"direction":"won","metric":"orders, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Practicology","url":"https://liftarchive.com/practitioners/practicology/","kind":"org"},"source_url":"https://wingify.com/success-stories/thomas-pink/","source_name":"VWO case study","brand":"Thomas Pink"},{"slug":"muc-off-category-page-products-above-fold","url":"https://liftarchive.com/test/muc-off-category-page-products-above-fold/","markdown_url":"https://liftarchive.com/test/muc-off-category-page-products-above-fold/index.md","title":"Product image slider above the fold on category page: +106% sales","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Hero & above-the-fold section","Product images & gallery","Layout, fonts & visual design"],"element_slugs":["hero","product-images","layout-design"],"change":"Product image slider above the fold on category page","control":"The category page opened with information about Muc-Off and submenus linking to product use guides, placed at eye level.","variant":"The area above the fold was replaced with a slider of eye-catching product images, so visitors saw products first.","summary":"Replacing brand information at the top of a category page with a slider of product images raised sales by 106.26% for Muc-Off. Spot Studio ran this test for the bike and vehicle cleaning brand, and it was published as a VWO case study. Product views rose 43.78%.","result":{"headline":"+106% sales","metrics":["Sales: +106.26%.","Product views: +43.78%.","No sample size, duration or confidence level was shared, so the size of the lift is hard to judge."]},"direction":"won","metric":"product views, sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Spot Studio","url":"https://liftarchive.com/practitioners/spot-studio/","kind":"org"},"source_url":"https://wingify.com/success-stories/muc-off/","source_name":"VWO case study","brand":"Muc-Off"},{"slug":"shirtinator-tablets-desktop-site-vs-mobile-site","url":"https://liftarchive.com/test/shirtinator-tablets-desktop-site-vs-mobile-site/","markdown_url":"https://liftarchive.com/test/shirtinator-tablets-desktop-site-vs-mobile-site/index.md","title":"Tablet visitors sent to the desktop site, not mobile: +71.81% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Tablet visitors sent to the desktop site, not mobile","control":"Android tablet visitors were redirected to the mobile website, which was built for small phone screens.","variant":"Android tablet visitors were sent to the new HTML5 desktop website that Shirtinator was developing. Traffic was split 50/50 between the two sites.","summary":"Sending Android tablet visitors to the new HTML5 desktop site instead of the phone-oriented mobile site raised revenue by 71.81% for Shirtinator. The custom apparel and gifts company ran this split URL test itself, and it was published as a VWO case study. Completed orders rose 32%.","result":{"headline":"+71.81% revenue","metrics":["Revenue: +71.81% for tablet visitors on the desktop site.","Orders: +32%.","Revenue grew faster than orders, which suggests bigger orders as well as more of them.","Only Android tablets were tested; sample size, duration and confidence were not shared."]},"direction":"won","metric":"revenue, orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Shirtinator","url":"https://liftarchive.com/practitioners/shirtinator/","kind":"org"},"source_url":"https://wingify.com/success-stories/shirtinator/","source_name":"VWO case study","brand":"Shirtinator"},{"slug":"freestylextreme-product-descriptions-above-images","url":"https://liftarchive.com/test/freestylextreme-product-descriptions-above-images/","markdown_url":"https://liftarchive.com/test/freestylextreme-product-descriptions-above-images/index.md","title":"Long descriptions above product images lost: old page won by 31.38%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Long descriptions above product images lost","control":"The original product page had no detailed descriptions, so product images and the call to action sat near the top.","variant":"Detailed descriptions and plain-English feature benefits were added at the top of the page. This pushed images and the call to action below the fold.","summary":"Adding detailed product descriptions to the top of product pages backfired for FreestyleXtreme: the old page without them converted 31.38% better. The action sports clothing retailer ran this split URL test itself, and it was published as a VWO case study. The likely cause is layout, as the text pushed product images and the buy button below the fold.","result":{"headline":"old page won by 31.38%","metrics":["Conversions: the page without descriptions converted 31.38% better, at 96% confidence. This is a loss for the descriptions version.","Over 7,000 visitors saw each version.","The descriptions were already live, so the old page was run as the challenger. The roles were swapped, but the comparison is the same."]},"direction":"lost","metric":"conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"FreestyleXtreme","url":"https://liftarchive.com/practitioners/freestylextreme/","kind":"org"},"source_url":"https://wingify.com/success-stories/freestylextreme/","source_name":"VWO case study","brand":"FreestyleXtreme"},{"slug":"nuface-free-shipping-over-75-message","url":"https://liftarchive.com/test/nuface-free-shipping-over-75-message/","markdown_url":"https://liftarchive.com/test/nuface-free-shipping-over-75-message/index.md","title":"'Free shipping over $75!' above the shop button: +90% orders","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Free shipping thresholds & shipping price","Shipping & delivery messaging"],"element_slugs":["free-shipping-threshold","shipping-messaging"],"change":"'Free shipping over $75!' above the shop button","control":"The original page had a Shop NuFace button with no shipping incentive shown.","variant":"The text 'Free shipping over $75!' was placed directly above the Shop NuFace button.","summary":"Adding the line 'Free shipping over $75!' right above the Shop NuFace button lifted orders by 90% and average order value by 7.32%. Red Door Interactive ran this test for NuFACE, a skincare device brand, and it was published as a VWO case study. Note that the test introduced a new free-shipping offer, so it tested the incentive itself as much as the message.","result":{"headline":"+90% orders","metrics":["Orders: +90% versus the original, reported at 96% confidence.","Average order value: +7.32%, which suggests some shoppers added items to reach the $75 threshold.","Traffic was split 50/50. Sample size and test length were not shared."]},"direction":"won","metric":"orders, aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Red Door Interactive","url":"https://liftarchive.com/practitioners/red-door-interactive/","kind":"org"},"source_url":"https://wingify.com/success-stories/nuface/","source_name":"VWO case study","brand":"NuFACE"},{"slug":"paperstone-competitor-prices-above-basket","url":"https://liftarchive.com/test/paperstone-competitor-prices-above-basket/","markdown_url":"https://liftarchive.com/test/paperstone-competitor-prices-above-basket/index.md","title":"Competitor prices above Add to Basket: no clear result, leaned worse","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Pricing, discounts & savings display"],"element_slugs":["comparison-chart","pricing-discounts"],"change":"Competitor prices above Add to Basket","control":"Product pages showed only Paperstone's own price above the Add to Basket button.","variant":"Competitors' higher prices were shown on the 5,000 product pages that had competitor price data. The new block sat above the button and pushed Add to Basket further down the page.","summary":"Showing competitors' higher prices above the Add to Basket button did not produce a clear result: both add-to-basket clicks and sales came in lower than the original, but the gap was not statistically significant. Paperstone, a UK office supplies retailer, ran this test itself, and it was published as a VWO case study. The team used what it learned to design a second version that put the comparison below the button.","result":{"headline":"no clear result, leaned worse","metrics":["Add to basket: lower than the original, but not statistically significant. We count it as inconclusive.","Sales conversions: also lower than the original, also not significant.","Over 12,000 unique visitors, split 50/50. Exact percentages were not shared."]},"direction":"flat","metric":"add to basket, conversions","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Paperstone","url":"https://liftarchive.com/practitioners/paperstone/","kind":"org"},"source_url":"https://wingify.com/success-stories/paperstone/","source_name":"VWO case study","brand":"Paperstone"},{"slug":"paperstone-price-comparison-box-below-basket","url":"https://liftarchive.com/test/paperstone-price-comparison-box-below-basket/","markdown_url":"https://liftarchive.com/test/paperstone-price-comparison-box-below-basket/index.md","title":"Price comparison box below Add to Basket: +10.67% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Comparison charts & tables","Pricing, discounts & savings display"],"element_slugs":["comparison-chart","pricing-discounts"],"change":"Price comparison box below Add to Basket","control":"Product pages showed only Paperstone's own price, with nothing comparing it to other sellers.","variant":"A formal-looking box titled 'Price Comparison' sat below the Add to Basket button. It showed Paperstone's price next to competitors' prices and highlighted the saving.","summary":"A 'Price Comparison' box below the Add to Basket button showed a 10.67% higher conversion rate, but add-to-basket clicks were inconclusive, so we treat the test as inconclusive overall. Paperstone, a UK office supplies retailer, ran this test itself; the write-up came from George Harris, its Director of eCommerce, and was published as a VWO case study. It was a retest after a first version that put competitor prices above the button and leaned negative.","result":{"headline":"+10.67% conversion rate","metrics":["Conversion rate: +10.67%, which the source reports at 95% confidence.","Add to basket clicks: inconclusive, with no clear difference. This was one of the two goals the team set.","Over 12,100 unique visitors, split 50/50.","We list the test as inconclusive: the two goals disagreed, and the sales gain sits right at the edge of the usual confidence bar."]},"direction":"flat","metric":"conversion rate, add to basket","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Paperstone","url":"https://liftarchive.com/practitioners/paperstone/","kind":"org"},"source_url":"https://wingify.com/success-stories/paperstone/","source_name":"VWO case study","brand":"Paperstone"},{"slug":"fietspunt-facebook-likes-widget-product-page","url":"https://liftarchive.com/test/fietspunt-facebook-likes-widget-product-page/","markdown_url":"https://liftarchive.com/test/fietspunt-facebook-likes-widget-product-page/index.md","title":"Facebook 'likes' widget on product pages: no measurable change","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Facebook 'likes' widget on product pages","control":"Product pages had no social proof widget.","variant":"A Facebook widget showing more than 1,000 likes was added to product pages. A later variant tried the widget in a different spot.","summary":"Adding a Facebook widget that showed more than 1,000 likes to product pages made no measurable difference to bounce rate or orders. FietsPunt, a Dutch online store for bike parts and cycling wear, ran this test itself, and it was published as a VWO case study. A second placement of the widget also made no difference.","result":{"headline":"no measurable change","metrics":["Bounce rate: no meaningful change. The high bounce rate the team wanted to fix stayed the same.","Orders: no meaningful change reported.","Second placement: also no difference. No numbers were shared for either version."]},"direction":"flat","metric":"bounce rate, orders","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"FietsPunt","url":"https://liftarchive.com/practitioners/fietspunt/","kind":"org"},"source_url":"https://wingify.com/success-stories/fietspunt/","source_name":"VWO case study","brand":"FietsPunt"},{"slug":"fietspunt-trustpilot-reviews-widget-product-page","url":"https://liftarchive.com/test/fietspunt-trustpilot-reviews-widget-product-page/","markdown_url":"https://liftarchive.com/test/fietspunt-trustpilot-reviews-widget-product-page/index.md","title":"Trustpilot reviews widget on product pages: +36.73% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Trust badges & security seals"],"element_slugs":["reviews","trust-badges"],"change":"Trustpilot reviews widget on product pages","control":"Product pages showed no customer reviews.","variant":"A Trustpilot widget showing the latest customer reviews was added in the bottom right corner of product pages.","summary":"Adding a Trustpilot widget with the latest customer reviews to product pages lifted orders by 36.73%. FietsPunt, a Dutch online store for bike parts and cycling wear, ran this test itself, and it was published as a VWO case study. It followed an earlier Facebook likes widget test that made no difference.","result":{"headline":"+36.73% orders","metrics":["Orders: +36.73% versus the original, with a 99% chance to beat the original.","The test ran for 15 days on about 16,000 visitors.","Add-to-cart was also tracked, but no figure was shared for it."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"FietsPunt","url":"https://liftarchive.com/practitioners/fietspunt/","kind":"org"},"source_url":"https://wingify.com/success-stories/fietspunt/","source_name":"VWO case study","brand":"FietsPunt"},{"slug":"bakker-hillegom-info-pages-top-deals-banner","url":"https://liftarchive.com/test/bakker-hillegom-info-pages-top-deals-banner/","markdown_url":"https://liftarchive.com/test/bakker-hillegom-info-pages-top-deals-banner/index.md","title":"Top Deals banner on garden-advice pages: +104.99% visits to deals","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Collection banners & headers","Sales, urgency & limited-time offers"],"element_slugs":["collection-banner","urgency-offers"],"change":"Top Deals banner on garden-advice pages","control":"The garden-advice pages had no promotional banner. Top Deals could only be found in a drop-down menu.","variant":"Two prominent banners were placed at the top of every info page: one for Top Deals, linking to discounted products, and one for newsletter signup.","summary":"Adding a Top Deals banner to the top of garden-advice pages more than doubled visits to the Top Deals section, up 104.99%. Bakker Hillegom, an online seller of plants, bulbs and garden supplies, ran this test itself, and it was published as a VWO case study. A newsletter signup banner was added at the same time, and sales were not reported.","result":{"headline":"+104.99% visits to deals","metrics":["Visits to Top Deals: +104.99% versus the original, at 99.99% significance.","The test ran for 12 days on 8,000 visitors.","Sales and newsletter signups were not reported, so the revenue effect is unknown."]},"direction":"won","metric":"visits to top deals","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Bakker Hillegom","url":"https://liftarchive.com/practitioners/bakker-hillegom/","kind":"org"},"source_url":"https://wingify.com/success-stories/bakker-hillegom/","source_name":"VWO case study","brand":"Bakker Hillegom"},{"slug":"taloon-remove-social-share-buttons-pdp","url":"https://liftarchive.com/test/taloon-remove-social-share-buttons-pdp/","markdown_url":"https://liftarchive.com/test/taloon-remove-social-share-buttons-pdp/index.md","title":"Removing social share buttons from product pages: +11.92% clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Layout, fonts & visual design"],"element_slugs":["social-proof","layout-design"],"change":"Removing social share buttons from product pages","control":"Product pages had Google+, Pin it and Facebook share buttons right below the product photos. Most showed zero shares.","variant":"The social share buttons were removed. Nothing else changed.","summary":"Removing social share buttons from product pages lifted Add to Cart clicks by 11.92%. Taloon, a hardware and building supplies retailer, ran this test itself, and it was published as a VWO case study. Most of the removed buttons showed zero shares.","result":{"headline":"+11.92% clicks","metrics":["Add to Cart clicks: +11.92% versus the original, at 95% confidence.","The test ran for 2 weeks. Visitor numbers were not shared.","Sales were not reported, so the effect on orders is unknown.","Taloon kept the change after the test."]},"direction":"won","metric":"add to cart clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Taloon","url":"https://liftarchive.com/practitioners/taloon/","kind":"org"},"source_url":"https://wingify.com/success-stories/taloon/","source_name":"VWO case study","brand":"Taloon"},{"slug":"overtoom-ratings-shipping-payment-under-cta","url":"https://liftarchive.com/test/overtoom-ratings-shipping-payment-under-cta/","markdown_url":"https://liftarchive.com/test/overtoom-ratings-shipping-payment-under-cta/index.md","title":"Ratings, delivery and payment info under Add to Basket: ~+25%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Free shipping thresholds & shipping price","Payment icons, express checkout & BNPL"],"element_slugs":["reviews","free-shipping-threshold","payment-icons"],"change":"Ratings, delivery and payment info under Add to Basket","control":"The product page had the Add to Basket button with nothing beneath it.","variant":"Three lines were added under the button: customer star ratings, free delivery on orders over EUR 200, and pay by invoice or online with Visa or MasterCard.","summary":"Adding three short lines under the Add to Basket button lifted conversions by almost 25%: customer star ratings, free delivery over EUR 200, and payment by invoice or card. Overtoom, a Dutch office supplies seller in the Manutan Group, ran this test itself, and it was published as a VWO case study. All three changes shipped together, so the lift can't be credited to any one of them.","result":{"headline":"~+25%","metrics":["Conversions (Add to Basket clicks): almost +25% versus the original, at 99.9% significance.","The test ran for about 10 days. Visitor numbers were not shared.","Orders and revenue were not reported separately."]},"direction":"won","metric":"add to basket clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Overtoom","url":"https://liftarchive.com/practitioners/overtoom/","kind":"org"},"source_url":"https://wingify.com/success-stories/overtoom/","source_name":"VWO case study","brand":"Overtoom"},{"slug":"manna-certifications-payment-icons-near-atc","url":"https://liftarchive.com/test/manna-certifications-payment-icons-near-atc/","markdown_url":"https://liftarchive.com/test/manna-certifications-payment-icons-near-atc/index.md","title":"Certification logos and payment icons by Add to Cart: 11.26% vs 1.48%","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Payment icons, express checkout & BNPL"],"element_slugs":["trust-badges","payment-icons"],"change":"Certification logos and payment icons by Add to Cart","control":"The product page had no certification logos or payment icons anywhere near the Add to Cart button.","variant":"Variation 1 added a large banner near Add to Cart with a row of well-known payment icons and three product test certification logos below it. Variation 2 showed two rows of certification logos and no payment icons.","summary":"Adding a banner of payment icons and product test certification logos near the Add to Cart button lifted the Add to Cart click rate from 1.48% to 11.26%. Manna Natural Cosmetics, a Hungarian store selling handmade organic soaps, body butters and oils, ran the test and it was published as a VWO case study. A second version with certification logos only reached 8.73%.","result":{"headline":"11.26% vs 1.48%","metrics":["Add to Cart click rate: 1.48% on the control, 11.26% on variation 1 (certifications plus payment icons). Variation 1 was the overall winner.","Variation 2 (certifications only) reached 8.73%. The source's headline figure of +490% refers to this version, not the winner.","Both versions beat the control by a wide margin, which suggests the certification logos did most of the work and payment icons added more on top.","The test measured clicks on Add to Cart, not completed orders or revenue."]},"direction":"won","metric":"add to cart click rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Manna Natural Cosmetics","url":"https://liftarchive.com/practitioners/manna-natural-cosmetics/","kind":"org"},"source_url":"https://wingify.com/success-stories/manna-natural-cosmetics/","source_name":"VWO case study","brand":"Manna Natural Cosmetics"},{"slug":"czc-heureka-ratings-slide-in-left","url":"https://liftarchive.com/test/czc-heureka-ratings-slide-in-left/","markdown_url":"https://liftarchive.com/test/czc-heureka-ratings-slide-in-left/index.md","title":"Heureka ratings slide-in on the left of product pages: +7.5% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Trust badges & security seals"],"element_slugs":["reviews","trust-badges"],"change":"Heureka ratings slide-in on the left of product pages","control":"Product pages showed no Heureka badge or ratings. Heureka is a popular Czech price comparison site that collects store reviews.","variant":"Four versions were tested: badge plus ratings below Add to Cart, badge only below Add to Cart, a slide-in ratings bar on the right, and a slide-in ratings bar on the left. Hovering over the slide-in bar showed rating details.","summary":"A slide-in bar of Heureka store ratings on the left side of product pages lifted revenue by 7.5% at 95% confidence. Czech electronics retailer CZC.cz ran the test, published as a VWO case study. It tested four placements, and the versions with a clickable badge under Add to Cart did worse.","result":{"headline":"+7.5% revenue","metrics":["Left slide-in ratings bar: +7.5% revenue at 95% confidence. This was the winner.","Right slide-in ratings bar: no improvement in conversion rate.","Badge versions under Add to Cart: did not win. Many visitors clicked the badge and left for the Heureka site.","The badge inside the slide-in bars got no clicks, so those versions kept visitors on CZC.cz."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"CZC.cz","url":"https://liftarchive.com/practitioners/czc-cz/","kind":"org"},"source_url":"https://wingify.com/success-stories/czc/","source_name":"VWO case study","brand":"CZC.cz"},{"slug":"buyakilt-category-product-filter","url":"https://liftarchive.com/test/buyakilt-category-product-filter/","markdown_url":"https://liftarchive.com/test/buyakilt-category-product-filter/index.md","title":"Product filter on category pages: +76.1% revenue for Buyakilt.com","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Product filter on category pages","control":"Category pages, each with around four subcategories, listed products with no way to filter them.","variant":"A product filter let visitors shop by kilt type, kilt pattern and similar options. It appeared in the left sidebar and in the middle of the page.","summary":"Adding a product filter to category pages lifted revenue by 76.1% and conversions by 26% for Buyakilt.com. The kilt retailer ran the test itself, and it was published as a VWO case study. Shopping cart visits also rose by 19.76%.","result":{"headline":"+76.1% revenue for Buyakilt.com","metrics":["Revenue: +76.1%.","Conversions: +26%.","Shopping cart visits: +19.76%, so more visitors found something worth adding.","No sample size, duration or confidence level was shared, so the true size of the lift is uncertain."]},"direction":"won","metric":"revenue, conversions, cart visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Buyakilt.com","url":"https://liftarchive.com/practitioners/buyakilt-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/buyakilt/","source_name":"VWO case study","brand":"Buyakilt.com"},{"slug":"foxtale-pdp-pairs-well-with-bundle-saving","url":"https://liftarchive.com/test/foxtale-pdp-pairs-well-with-bundle-saving/","markdown_url":"https://liftarchive.com/test/foxtale-pdp-pairs-well-with-bundle-saving/index.md","title":"'Pairs well with' bundle section on product pages: +2.03% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Upsells & cross-sells","Social proof, authority & press"],"element_slugs":["bundles","upsells","social-proof"],"change":"'Pairs well with' bundle section on product pages","control":"The product page showed the product on its own, with no recommendations or pairing suggestions.","variant":"A 'Pairs well with' section below the product details showed a complementary product with its bundle price against its standalone price and the saving. For example, the serum page offered a face wash at Rs 104 instead of Rs 249, a Rs 145 saving, plus the share of users who saw results using both.","summary":"Adding a 'Pairs well with' section that showed a complementary product at a bundle price lifted purchases by 2.03%. Indian skincare brand Foxtale ran the test, published as a VWO case study. Each pairing showed the standalone price, the bundle price, the saving and a results stat.","result":{"headline":"+2.03% purchases","metrics":["Purchases: +2.03% compared with the control.","Average order value was not reported, so the full revenue effect is unknown.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Foxtale","url":"https://liftarchive.com/practitioners/foxtale/","kind":"org"},"source_url":"https://wingify.com/success-stories/foxtale-purchases/","source_name":"VWO case study","brand":"Foxtale"},{"slug":"accu-price-break-percentage-savings","url":"https://liftarchive.com/test/accu-price-break-percentage-savings/","markdown_url":"https://liftarchive.com/test/accu-price-break-percentage-savings/index.md","title":"Showing % saved at each quantity price break: more add-to-carts","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Bundles & quantity breaks"],"element_slugs":["pricing-discounts","bundles"],"change":"Showing % saved at each quantity price break","control":"The product page listed quantity price breaks without pointing out how much buyers would save at each level.","variant":"Simple visual cues showed the percentage saved as buyers moved up the price breaks, for example a five percent off message.","summary":"Showing the percentage saved at each higher quantity price break led to a noticeable rise in add-to-carts and conversions, but no figure was shared. REO ran this test for Accu, an online supplier of precision engineering components, and it was published as a VWO case study. The team had expected only a small gain.","result":{"headline":"more add-to-carts","metrics":["Add-to-carts: increased, but no percentage was shared.","Overall conversions: increased, but no percentage was shared.","The source describes the result as much stronger than expected. Without numbers, we can't say how big the lift was."]},"direction":"won","metric":"add to cart, conversions","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"REO","url":"https://liftarchive.com/practitioners/reo/","kind":"org"},"source_url":"https://wingify.com/success-stories/accu-case-study/","source_name":"VWO case study","brand":"Accu"},{"slug":"ashley-furniture-address-step-out-of-checkout","url":"https://liftarchive.com/test/ashley-furniture-address-step-out-of-checkout/","markdown_url":"https://liftarchive.com/test/ashley-furniture-address-step-out-of-checkout/index.md","title":"Moving the address step out of checkout: +15% conversions","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Moving the address step out of checkout","control":"Account holders who had not saved a delivery and billing address had to type both inside the checkout funnel, alongside login, delivery options and payment.","variant":"Those users were prompted to log in and then filled in their delivery address in a form before checkout. That took the address step out of the purchase funnel.","summary":"Asking users without a saved address to add it before checkout, instead of inside the funnel, lifted conversions by 15%. AB Tasty ran this test for Ashley Furniture, the US furniture and bedding retailer, and it was published as a VWO case study. Bounce rate also fell by 4%.","result":{"headline":"+15% conversions","metrics":["Conversions: +15%.","Bounce rate: down 4%.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/case-study-ashley-home-furniture/","source_name":"VWO case study","brand":"Ashley Furniture"},{"slug":"clarins-emea-singles-day-spin-wheel","url":"https://liftarchive.com/test/clarins-emea-singles-day-spin-wheel/","markdown_url":"https://liftarchive.com/test/clarins-emea-singles-day-spin-wheel/index.md","title":"Singles Day spin-the-wheel promo game: about 4x orders vs 2019","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Singles Day spin-the-wheel promo game","control":"Singles Day 2019 with no game, plus the 2020 site average for add-to-basket rate.","variant":"For 24 hours on Singles Day 2020, every visitor on desktop and mobile saw a spin-the-wheel game. Each spin landed on one of six promo codes, which was applied to the basket automatically.","summary":"A spin-the-wheel game that gave every visitor a promo code on Singles Day 2020 coincided with roughly four times as many orders as Singles Day 2019. Clarins' EMEA e-commerce team ran it across four country sites, and it was published as a VWO case study. This was a before-and-after comparison, not a split test.","result":{"headline":"about 4x orders vs 2019","metrics":["Orders: about 4x Singles Day 2019 across Germany, Spain, Ireland and Benelux.","Conversion rate: +89.34% compared with Singles Day 2019.","Add-to-basket rate: +145% compared with the 2020 average.","Ireland: +495% orders and +585% revenue. 61.37% of Irish visitors played the game.","These are year-on-year comparisons, so they don't isolate the effect of the game."]},"direction":"won","metric":"orders, conversion rate, add-to-basket rate","quantified":true,"evidence":"before-after","date":"2020-11","credited_to":{"name":"Clarins","url":"https://liftarchive.com/practitioners/clarins/","kind":"org"},"source_url":"https://wingify.com/success-stories/clarins-personalization-retention/","source_name":"VWO case study","brand":"Clarins"},{"slug":"clarins-uk-gift-set-badges","url":"https://liftarchive.com/test/clarins-uk-gift-set-badges/","markdown_url":"https://liftarchive.com/test/clarins-uk-gift-set-badges/index.md","title":"Gift set badges on listing and product pages: higher transaction rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Bundles & quantity breaks"],"element_slugs":["badges-labels","bundles"],"change":"Gift set badges on listing and product pages","control":"Product listing and product pages showed no sign that an item was available in a gift set.","variant":"A badge marked products that were available as part of a gift set, on both the product listing and product pages.","summary":"Adding badges to products that were also available as part of a gift set improved the transaction rate, though no figure was shared. Clarins UK ran the test on its product listing and product pages, and it was published as a VWO case study. The team counts it among its most successful tests.","result":{"headline":"higher transaction rate","metrics":["Transaction rate: improved, but no percentage was shared.","Awareness of gift sets also rose, according to the source.","Without figures or a sample size, we can't judge how large or reliable the lift was."]},"direction":"won","metric":"transaction rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Clarins","url":"https://liftarchive.com/practitioners/clarins/","kind":"org"},"source_url":"https://wingify.com/success-stories/clarins-uk-invests-continuous-testing-learning/","source_name":"VWO case study","brand":"Clarins"},{"slug":"clarins-uk-wishlist-on-plp-pdp","url":"https://liftarchive.com/test/clarins-uk-wishlist-on-plp-pdp/","markdown_url":"https://liftarchive.com/test/clarins-uk-wishlist-on-plp-pdp/index.md","title":"Wishlist option on listing and product pages: +1.84% transactions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"Wishlist option on listing and product pages","control":"Product listing and product detail pages had no way to save an item for later.","variant":"A wishlist option was added to listing and product pages, so shoppers could save products they liked and come back to buy them.","summary":"Adding a wishlist (save for later) option to listing and product pages lifted transactions by 1.84% and raised basket page views. Clarins UK ran this test on its own site, and it was published as a VWO case study. The team saw the wishlist as a way to make the buying decision simpler, not harder.","result":{"headline":"+1.84% transactions","metrics":["Transactions: +1.84% for the wishlist version.","Basket page views went up too. The size of that lift was not shared.","No sample size, duration or confidence level was published."]},"direction":"won","metric":"transactions, basket page views","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Clarins","url":"https://liftarchive.com/practitioners/clarins/","kind":"org"},"source_url":"https://wingify.com/success-stories/clarins-uk-invests-continuous-testing-learning/","source_name":"VWO case study","brand":"Clarins"},{"slug":"cluse-view-details-cta-under-product-image","url":"https://liftarchive.com/test/cluse-view-details-cta-under-product-image/","markdown_url":"https://liftarchive.com/test/cluse-view-details-cta-under-product-image/index.md","title":"'View Details' button under product images: +1.12% transactions","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Add-to-cart & CTA buttons","Product cards & quick add"],"element_slugs":["cta-button","product-cards"],"change":"'View Details' button under product images","control":"The product landing page showed products with no clear button leading to each product page. Bounce rate was high and few visitors clicked through.","variant":"A 'View Details' button sat under each product image and linked to that product's page. Several versions tested different button colors.","summary":"Adding a 'View Details' button under each product image on a product landing page raised click-through to product pages by 2.39% and transactions by 1.12%. Cluse, a Dutch watch and jewelry brand, ran this A/B/n test on its French site, and it was published as a VWO case study. Several button colors were tested, and the figures are for the winning color.","result":{"headline":"+1.12% transactions","metrics":["Click-through to product pages: +2.39% for the winning variation.","Transactions: +1.12% for the same variation.","The case study does not say in text which button color won."]},"direction":"won","metric":"click-through to product pages, transactions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Cluse","url":"https://liftarchive.com/practitioners/cluse/","kind":"org"},"source_url":"https://wingify.com/success-stories/cluse-optimizes-product-landing-page/","source_name":"VWO case study","brand":"Cluse"},{"slug":"david-jones-account-icon-pulsing-red-dot","url":"https://liftarchive.com/test/david-jones-account-icon-pulsing-red-dot/","markdown_url":"https://liftarchive.com/test/david-jones-account-icon-pulsing-red-dot/index.md","title":"Pulsing red dot on the account icon: +81% account icon clicks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation & mega menus","Bestseller badges & product labels"],"element_slugs":["menu","badges-labels"],"change":"Pulsing red dot on the account icon","control":"The standard site header showed a plain account icon with no notification.","variant":"A small red dot pulsed next to the account icon. Only desktop visitors who were not logged in saw it, on every page with the main navigation bar.","summary":"A small pulsing red dot next to the header account icon raised clicks on that icon by 81% and clicks on the sign-up button by 31%. David Jones, the Australian department store, ran this test for logged-out desktop users, and it was published as a VWO case study. It ran in the lead-up to the launch of the store's loyalty program.","result":{"headline":"+81% account icon clicks","metrics":["Account icon clicks: +81%.","Sign-up button clicks: +31%.","27% of visitors who clicked went on to sign in or create an account.","These are engagement and sign-up numbers. No effect on sales or revenue was reported."]},"direction":"won","metric":"account icon clicks, sign-up clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"David Jones","url":"https://liftarchive.com/practitioners/david-jones/","kind":"org"},"source_url":"https://wingify.com/success-stories/david-jones-accelerates-digital-transformation-with-ab-tastys-experimentation-and-personalization-solutions/","source_name":"VWO case study","brand":"David Jones"},{"slug":"decathlon-uk-product-views-social-proof-line","url":"https://liftarchive.com/test/decathlon-uk-product-views-social-proof-line/","markdown_url":"https://liftarchive.com/test/decathlon-uk-product-views-social-proof-line/index.md","title":"Recent product views line under reviews: +2.4% transactions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Recent product views line under reviews","control":"Product pages showed review stars and then the product description, with no view-count message.","variant":"A single line under the review stars showed how many times other shoppers had viewed the product recently. It only appeared once a product passed 20 views.","summary":"One line under the review stars showing how many shoppers had recently viewed a product lifted transactions by 2.4% and revenue by 1.3%. Decathlon UK ran this test on 400 product pages, and it was published as a VWO case study. Returning visitors and products under 10 pounds responded best.","result":{"headline":"+2.4% transactions","metrics":["All visitors: add-to-cart clicks +1.5%, transactions +2.4%, revenue +1.3%.","Returning visitors: add-to-cart clicks +2.8%, transactions +3.3%, revenue +2.8%.","The message worked better on items under 10 pounds than on expensive items such as bikes or skis. Exact figures by price were not shared."]},"direction":"won","metric":"add to cart, transactions, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Decathlon UK","url":"https://liftarchive.com/practitioners/decathlon-uk/","kind":"org"},"source_url":"https://wingify.com/success-stories/decathlon-social-proof/","source_name":"VWO case study","brand":"Decathlon"},{"slug":"fragrance-direct-social-proof-messages-new-visitors","url":"https://liftarchive.com/test/fragrance-direct-social-proof-messages-new-visitors/","markdown_url":"https://liftarchive.com/test/fragrance-direct-social-proof-messages-new-visitors/index.md","title":"Social proof messages for new visitors: over +8% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Social proof messages for new visitors","control":"New visitors saw the site without any social proof messaging.","variant":"New visitors saw several social proof messages. The case study does not give their wording or where they appeared.","summary":"Showing a range of social proof messages to new visitors raised user conversion rate by more than 8%. Endless Gain ran this work for Fragrance Direct, a UK beauty retailer, and it was published as a VWO case study. Research had shown that few shoppers knew the brand, so the messages aimed to build trust.","result":{"headline":"over +8% conversion rate","metrics":["User conversion rate: over +8% for new visitors who saw the messages.","The result covers several messages across more than one experience, so no single message gets the credit.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"user conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Endless Gain","url":"https://liftarchive.com/practitioners/endless-gain/","kind":"org"},"source_url":"https://wingify.com/success-stories/fragrance-direct-optimization-program/","source_name":"VWO case study","brand":"Fragrance Direct"},{"slug":"fragrance-direct-gift-prompt-to-fragrance-finder","url":"https://liftarchive.com/test/fragrance-direct-gift-prompt-to-fragrance-finder/","markdown_url":"https://liftarchive.com/test/fragrance-direct-gift-prompt-to-fragrance-finder/index.md","title":"'Searching for gift?' prompt to a quiz: +10% conversion at peaks","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Product finder quizzes","Popups & email capture"],"element_slugs":["quiz-finder","popups"],"change":"'Searching for gift?' prompt to a quiz","control":"There was no prompt. The Fragrance Finder quiz page converted well but got little traffic, even in peak periods.","variant":"Visitors identified as gift shoppers or unsure about what to buy saw a 'Searching for gift?' prompt linking to the Fragrance Finder quiz. Other visitors saw nothing new.","summary":"A 'Searching for gift?' prompt, shown only to visitors who looked like gift shoppers or seemed unsure, lifted user conversion rate by 10% during peak gifting seasons. Endless Gain ran this test for Fragrance Direct, a UK beauty retailer, and it was published as a VWO case study. The prompt sent shoppers to the Fragrance Finder quiz.","result":{"headline":"+10% conversion at peaks","metrics":["User conversion rate: +10% during gifting peaks.","The peaks were Valentine's Day, Mother's Day and Christmas.","No result outside those periods was shared, and no sample size or confidence level was given."]},"direction":"won","metric":"user conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Endless Gain","url":"https://liftarchive.com/practitioners/endless-gain/","kind":"org"},"source_url":"https://wingify.com/success-stories/fragrance-direct-optimization-program/","source_name":"VWO case study","brand":"Fragrance Direct"},{"slug":"fragrance-direct-checkout-redesign","url":"https://liftarchive.com/test/fragrance-direct-checkout-redesign/","markdown_url":"https://liftarchive.com/test/fragrance-direct-checkout-redesign/index.md","title":"Checkout steps and fields redesigned: +2% user conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Checkout steps and fields redesigned","control":"The original checkout had steps and fields that research flagged as causing friction for shoppers.","variant":"Several checkout steps and the fields within them were redesigned to reduce friction. The specific changes were not described.","summary":"Redesigning several checkout steps and form fields raised user conversion rate by 2%. Endless Gain ran these experiments for Fragrance Direct, a UK beauty retailer, and the work was published as a VWO case study. Many changes shipped together, so the lift belongs to the redesign as a whole, not to any one change.","result":{"headline":"+2% user conversion rate","metrics":["User conversion rate: +2% from the checkout improvements.","This is a bundled result. It may combine several experiments, so it can't be credited to one change.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"user conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Endless Gain","url":"https://liftarchive.com/practitioners/endless-gain/","kind":"org"},"source_url":"https://wingify.com/success-stories/fragrance-direct-optimization-program/","source_name":"VWO case study","brand":"Fragrance Direct"},{"slug":"hanna-andersson-toddler-sized-default-image","url":"https://liftarchive.com/test/hanna-andersson-toddler-sized-default-image/","markdown_url":"https://liftarchive.com/test/hanna-andersson-toddler-sized-default-image/index.md","title":"Toddler-sized first product image: +22% purchase rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Toddler-sized first product image","control":"On toddler collection listing and product pages, the first image showed the item sized for an older child.","variant":"The first image showed the same item in a toddler size, for visitors arriving from the toddler section.","summary":"Showing the first product image in a toddler size, instead of a size for an older child, raised listing page clicks by about 8% and the purchase rate on those items by 22%. Hanna Andersson, the children's clothing brand, ran this test, and it was published as a VWO case study. Only visitors coming from the toddler section saw the new image.","result":{"headline":"+22% purchase rate","metrics":["Listing page clicks: about +8%.","Purchase rate on the tested items: +22%.","Only a handful of toddler items were online at the time, so the test covered a small set of products."]},"direction":"won","metric":"plp clicks, purchase rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Hanna Andersson","url":"https://liftarchive.com/practitioners/hanna-andersson/","kind":"org"},"source_url":"https://wingify.com/success-stories/hanna-andersson-higher-lifetime-value/","source_name":"VWO case study","brand":"Hanna Andersson"},{"slug":"pets-at-home-atc-scroll-to-recommendations","url":"https://liftarchive.com/test/pets-at-home-atc-scroll-to-recommendations/","markdown_url":"https://liftarchive.com/test/pets-at-home-atc-scroll-to-recommendations/index.md","title":"Auto-scroll to recommendations after add to basket: +1.2% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Auto-scroll to recommendations after add to basket","control":"The product page had a recommended products section at the very bottom. Most shoppers added an item to their basket and never scrolled far enough to see it.","variant":"Clicking add to basket triggered an anchor link that moved the page down to the recommended products. Nothing else on the page changed.","summary":"Making the add-to-basket button scroll shoppers down to the recommended products raised average order value by 1.2% and clicks on recommendations by 23%. Good Growth ran this A/B test on the Pets at Home product page, and it was published as a VWO case study. It reached statistical significance after 3 weeks on desktop and mobile.","result":{"headline":"+1.2% AOV","metrics":["Average order value: +1.2%. A small lift, but it applies to every order, so it adds up for a large retailer.","Clicks on recommended products: +23%. More shoppers saw and used the section once they were taken to it.","The result was statistically significant after 3 weeks, across desktop and mobile traffic."]},"direction":"won","metric":"aov, recommendation clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Good Growth","url":"https://liftarchive.com/practitioners/good-growth/","kind":"org"},"source_url":"https://wingify.com/success-stories/how-pets-at-home-increased-their-average-order-value-by-1-2/","source_name":"VWO case study","brand":"Pets at Home"},{"slug":"itokri-mobile-recently-viewed-items","url":"https://liftarchive.com/test/itokri-mobile-recently-viewed-items/","markdown_url":"https://liftarchive.com/test/itokri-mobile-recently-viewed-items/index.md","title":"Recently viewed items section on mobile: +6.65% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"Recently viewed items section on mobile","control":"Mobile shoppers who browsed several products had no easy way to get back to the ones they had already looked at.","variant":"A Recently Viewed Items section showed the products the shopper had already opened, so they could return to them in one tap.","summary":"Adding a Recently Viewed Items section to the iTokri mobile site lifted conversion rate by 6.65% and revenue by 5.32%. ConvertPolo ran this A/B test for iTokri, a shop selling handcrafted goods from Indian artisans, and it was published as a VWO case study.","result":{"headline":"+6.65% conversion rate","metrics":["Conversion rate: +6.65%. More mobile visitors went on to buy.","Revenue: +5.32%. The lift carried through to sales, not just clicks.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-add-to-cart/","source_name":"VWO case study","brand":"iTokri"},{"slug":"itokri-mobile-plp-quick-view-add-to-cart","url":"https://liftarchive.com/test/itokri-mobile-plp-quick-view-add-to-cart/","markdown_url":"https://liftarchive.com/test/itokri-mobile-plp-quick-view-add-to-cart/index.md","title":"Quick View and Add to Cart on mobile listings: +18.75% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"Quick View and Add to Cart on mobile listings","control":"The mobile listing page showed product details and prices. To see more or add an item to the cart, shoppers had to open the product page.","variant":"Each product card got a Quick View button to see key details in place and an Add to Cart button to buy without leaving the list.","summary":"Adding Quick View and Add to Cart buttons to product cards on iTokri's mobile listing pages raised conversion rate by 18.75%. ConvertPolo ran this A/B test for the handcrafted goods shop, and it was published as a VWO case study. Add-to-cart clicks on the listing page rose 221.17%, which is expected, since the original page had no such button.","result":{"headline":"+18.75% conversion","metrics":["Conversion rate: +18.75%. This is the number that matters, since it counts purchases.","Add-to-cart clicks on the listing page: +221.17%. Treat this with care. The control had no add-to-cart button on the listing, so almost any button would raise this count.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"plp add-to-cart clicks, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-add-to-cart/","source_name":"VWO case study","brand":"iTokri"},{"slug":"itokri-mobile-cart-reviews-returns-free-shipping","url":"https://liftarchive.com/test/itokri-mobile-cart-reviews-returns-free-shipping/","markdown_url":"https://liftarchive.com/test/itokri-mobile-cart-reviews-returns-free-shipping/index.md","title":"Reviews, Easy Returns and Free Shipping in cart: +11.36% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Reviews & star ratings","Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["reviews","guarantee","shipping-messaging"],"change":"Reviews, Easy Returns and Free Shipping in cart","control":"The cart page showed the chosen products and order details, with no reviews or purchase reassurance.","variant":"The cart added verified customer reviews, a note about Easy Returns and a Free Shipping highlight.","summary":"Adding verified customer reviews, Easy Returns information and Free Shipping highlights to iTokri's mobile cart page raised conversion rate by 11.36%. ConvertPolo ran this test for the handcrafted goods shop, and it was published as a VWO case study. All three changes shipped together, so the lift belongs to the package, not to any one of them.","result":{"headline":"+11.36% conversion","metrics":["Conversion rate: +11.36%. More shoppers who reached the cart went on to buy.","This is a bundled result. Reviews, returns info and free shipping were added at the same time, so we can't say which one did the work.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/itokri-convertpolo-add-to-cart/","source_name":"VWO case study","brand":"iTokri"},{"slug":"kisah-persistent-preferred-size-selector","url":"https://liftarchive.com/test/kisah-persistent-preferred-size-selector/","markdown_url":"https://liftarchive.com/test/kisah-persistent-preferred-size-selector/index.md","title":"Pick your size once, filter the whole site: +33% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Variant, size & option selectors","Filters, sorting & site search"],"element_slugs":["variant-selector","filters-search"],"change":"Pick your size once, filter the whole site","control":"Shoppers landed on the listing page and had to pick their size on each product page they opened.","variant":"A preferred-size selector appeared early in the journey. The chosen size stayed in place across the site and filtered products to match.","summary":"Letting mobile shoppers choose their size once, early in the visit, and filtering the whole site to that size raised revenue by 33% and conversion rate by 28%. ConvertPolo ran this A/B test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study.","result":{"headline":"+33% revenue","metrics":["Revenue: +33%. A large lift from one change to how size is handled.","Conversion rate: +28%. More mobile visitors went on to buy.","No sample size, duration or confidence level was shared, so treat the size of the lift with care."]},"direction":"won","metric":"revenue, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/kisah-convertpolo-revenue/","source_name":"VWO case study","brand":"Kisah"},{"slug":"kisah-mobile-plp-top-filters-banners-quick-add","url":"https://liftarchive.com/test/kisah-mobile-plp-top-filters-banners-quick-add/","markdown_url":"https://liftarchive.com/test/kisah-mobile-plp-top-filters-banners-quick-add/index.md","title":"Mobile listing with top filters and quick add: +15% add to cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search","Collection banners & headers","Product cards & quick add"],"element_slugs":["filters-search","collection-banner","product-cards"],"change":"Mobile listing with top filters and quick add","control":"Products sat in a simple two-column grid, with filter options placed at the bottom of the screen.","variant":"Category banners and filters moved to the top of the page. Product cards gained quick-view and add-to-cart buttons.","summary":"A redesigned mobile listing page with category banners and filters at the top, plus quick-view and add-to-cart buttons on product cards, raised add-to-cart actions by 15%. ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study. The changes shipped together, so the lift belongs to the redesign as a whole.","result":{"headline":"+15% add to cart","metrics":["Add-to-cart actions: +15%. More shoppers added items while browsing.","Filter bar clicks: +34.09%. Moving filters into view made people use them more.","Product page visits: +9.9%. Shoppers explored more products, even with quick add available.","This is a bundled result, and no purchase or revenue figure was shared for this test alone. No sample size or duration was given either."]},"direction":"won","metric":"add to cart, filter clicks, pdp visits","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/kisah-convertpolo-revenue/","source_name":"VWO case study","brand":"Kisah"},{"slug":"kisah-mobile-pdp-info-shipping-fbt","url":"https://liftarchive.com/test/kisah-mobile-pdp-info-shipping-fbt/","markdown_url":"https://liftarchive.com/test/kisah-mobile-pdp-info-shipping-fbt/index.md","title":"Mobile product page redesign: +91% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Shipping & delivery messaging","Social proof, authority & press"],"element_slugs":["upsells","shipping-messaging","social-proof"],"change":"Mobile product page redesign","control":"The product page focused on the image, price and size choice. Shipping details, the product description and recommendations were harder to find.","variant":"Product info, shipping details and frequently bought together products moved into view. The page also got better thumbnails, social proof and promo messaging.","summary":"A redesigned mobile product page that brought product info, shipping details and frequently bought together items forward raised conversion rate by 91% and revenue by 86.7%. ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study. Many changes shipped together, including better thumbnails, social proof and promo messaging, so no single change can take credit.","result":{"headline":"+91% conversion rate","metrics":["Conversion rate: +91%. A very large lift, which needs care when reading.","Revenue: +86.7%. Sales rose along with conversion.","Add-to-cart clicks: +12.29%. Much smaller than the conversion lift, which suggests the new page helped more people go from cart to order.","This is a bundled result with no sample size or duration given."]},"direction":"won","metric":"add-to-cart clicks, conversion rate, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/kisah-convertpolo-revenue/","source_name":"VWO case study","brand":"Kisah"},{"slug":"kurt-geiger-homepage-suggested-for-you-carousel","url":"https://liftarchive.com/test/kurt-geiger-homepage-suggested-for-you-carousel/","markdown_url":"https://liftarchive.com/test/kurt-geiger-homepage-suggested-for-you-carousel/index.md","title":"'Suggested For You' homepage carousel: +23.28% clicks to products","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"'Suggested For You' homepage carousel","control":"The homepage was the same for everyone, with no product suggestions based on what the visitor was browsing.","variant":"A 'Suggested For You' carousel showed products picked from the categories the visitor showed interest in during the session, such as shoes or bags.","summary":"A personalized 'Suggested For You' carousel on the Kurt Geiger homepage raised the rate of visitors going from the homepage to a product page by 23.28%. AdaptiveCX ran this A/B test using its own personalization engine, and it was published as a VWO case study. The source shares no purchase or revenue numbers.","result":{"headline":"+23.28% clicks to products","metrics":["Homepage-to-product-page conversion: +23.28%. More visitors moved from the homepage into products.","Overall click-through rate: +0.32 percentage points.","The source also reports a 3.37 figure for carousel clicks to product pages and growth in sessions with product views, but explains neither clearly.","No add-to-bag, purchase or revenue results were shared, so the sales impact is unknown."]},"direction":"won","metric":"homepage to product page conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AdaptiveCX","url":"https://liftarchive.com/practitioners/adaptivecx/","kind":"org"},"source_url":"https://wingify.com/success-stories/kurt-geiger-adaptive-homepage-personalization-case-study/","source_name":"VWO case study","brand":"Kurt Geiger"},{"slug":"la-redoute-portugal-free-shipping-threshold-messages","url":"https://liftarchive.com/test/la-redoute-portugal-free-shipping-threshold-messages/","markdown_url":"https://liftarchive.com/test/la-redoute-portugal-free-shipping-threshold-messages/index.md","title":"Free-shipping threshold message: +2.7% revenue per visitor","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price","Shipping & delivery messaging"],"element_slugs":["free-shipping-threshold","shipping-messaging"],"change":"Free-shipping threshold message","control":"Purchase pages showed no free-shipping message at all.","variant":"Variant 1 showed a plain line: 'Free shipping over 30 euros'. Variant 2 told shoppers how much more they needed to add to their cart to reach the 30-euro mark.","summary":"Adding a 'Free shipping over 30 euros' message to purchase pages lifted revenue per visitor by 2.7% for La Redoute Portugal. A second version, showing how much more to add to reach 30 euros, lifted it by 1.9%, and both raised average order value by 3.7%. La Redoute Portugal ran the six-week test, published as a VWO case study.","result":{"headline":"+2.7% revenue per visitor","metrics":["Revenue per visitor: +2.7% for the plain threshold message (variant 1).","Revenue per visitor: +1.9% for the 'amount left to add' message (variant 2).","Average order value: +3.7% for both variants, so shoppers added more to reach the threshold.","Variant 1 brought in about 11,600 euros of extra revenue during the six weeks."]},"direction":"won","metric":"revenue per visitor, aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"La Redoute Portugal","url":"https://liftarchive.com/practitioners/la-redoute-portugal/","kind":"org"},"source_url":"https://wingify.com/success-stories/la-redoute-rpv/","source_name":"VWO case study","brand":"La Redoute"},{"slug":"lancome-login-page-create-account-center","url":"https://liftarchive.com/test/lancome-login-page-create-account-center/","markdown_url":"https://liftarchive.com/test/lancome-login-page-create-account-center/index.md","title":"Create-account option moved to the center: +17% transactions","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow","Layout, fonts & visual design"],"element_slugs":["checkout-flow","layout-design"],"change":"Create-account option moved to the center","control":"The login page showed three options from left to right: log in as a client, check out as a guest, create an account.","variant":"Create account moved to the center and guest checkout moved to the right. Client login stayed on the left.","summary":"Moving the 'create a new account' option to the center of the checkout login page raised transactions by 17% and revenue by 15% for Lancôme. Clicks on the create-account option rose 30%. Lancôme ran the test with its testing vendor's support, and it was published as a VWO case study.","result":{"headline":"+17% transactions","metrics":["Create-account clicks: +30%, the expected effect of putting the option in the middle.","Transactions: +17%, the bigger surprise, since only the order of the options changed.","Revenue: +15%, in line with the rise in transactions."]},"direction":"won","metric":"create-account clicks, transactions, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Lancôme","url":"https://liftarchive.com/practitioners/lanc-me/","kind":"org"},"source_url":"https://wingify.com/success-stories/lancome-increases-revenue/","source_name":"VWO case study","brand":"Lancôme"},{"slug":"meundies-pdp-promo-code-banner","url":"https://liftarchive.com/test/meundies-pdp-promo-code-banner/","markdown_url":"https://liftarchive.com/test/meundies-pdp-promo-code-banner/index.md","title":"Promo-code banner on product pages: +9.98% transactions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Announcement bars","Sales, urgency & limited-time offers"],"element_slugs":["announcement-bar","urgency-offers"],"change":"Promo-code banner on product pages","control":"Product pages showed no reminder of the current promotion. Visitors from ads landed straight on them and could miss the sale.","variant":"A promo banner on select product pages reminded visitors of the promo code they could use.","summary":"Adding a banner that reminded shoppers of the current promo code lifted transactions by 9.98% on MeUndies product pages. Add to Bag clicks rose 10%. MeUndies ran the test during its Valentine's Day sale, and it was published as a VWO case study.","result":{"headline":"+9.98% transactions","metrics":["Transactions: +9.98%.","Add to Bag clicks: +10%."]},"direction":"won","metric":"transactions, add to bag","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"MeUndies","url":"https://liftarchive.com/practitioners/meundies/","kind":"org"},"source_url":"https://wingify.com/success-stories/meundies-lifts-revenue-with-product-page-promo-banner/","source_name":"VWO case study","brand":"MeUndies"},{"slug":"nyx-pdp-purchased-today-vs-viewed-message","url":"https://liftarchive.com/test/nyx-pdp-purchased-today-vs-viewed-message/","markdown_url":"https://liftarchive.com/test/nyx-pdp-purchased-today-vs-viewed-message/index.md","title":"'Bought today' line under the buy button doubled transaction rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"'Bought today' line under the buy button doubled transaction rate","control":"A standard product page with no social proof line.","variant":"Variant 1 added a line under the buy button saying how many units were purchased that day. Variant 2 said how many times the item had been viewed.","summary":"Adding a line under the buy button that showed how many units were bought that day doubled the transaction rate on NYX Professional Makeup product pages. A version showing how many times the item was viewed lifted the transaction rate by 33%. NYX Professional Makeup ran the test on its French desktop site, and it was published as a VWO case study.","result":{"headline":"Purchases message: +43% CTR","metrics":["Purchases message: buy-button click-through rate +43%, transaction rate doubled.","Views message: buy-button click-through rate +32%, transaction rate +33%.","Bounce rate fell about 38% for both versions.","Purchases beat views on every metric shared."]},"direction":"won","metric":"buy-button ctr, transaction rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"NYX Professional Makeup","url":"https://liftarchive.com/practitioners/nyx-professional-makeup/","kind":"org"},"source_url":"https://wingify.com/success-stories/nyx-professional-makeup-social-proof/","source_name":"VWO case study","brand":"NYX Professional Makeup"},{"slug":"perfect-plants-mobile-pdp-remove-image-carousel","url":"https://liftarchive.com/test/perfect-plants-mobile-pdp-remove-image-carousel/","markdown_url":"https://liftarchive.com/test/perfect-plants-mobile-pdp-remove-image-carousel/index.md","title":"Removing the mobile image carousel: +19.26% Add to Cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design"],"element_slugs":["product-images","layout-design"],"change":"Removing the mobile image carousel","control":"The mobile product page showed the title, then an image carousel, then the Add to Cart button.","variant":"Variant 1 moved the image carousel below the Add to Cart button. Variant 2 removed the image entirely.","summary":"Removing the image carousel from the mobile product page lifted Add to Cart clicks by 19.26% for Perfect Plants. Moving the carousel below the Add to Cart button lifted clicks by 8.48%. Perfect Plants ran the test, published as a VWO case study.","result":{"headline":"+19.26% Add to Cart clicks","metrics":["No-image version: 5.34% Add to Cart click rate, +19.26% vs control.","Carousel-below version: 4.85% click rate, +8.48% vs control.","These are clicks on the button, not purchases, so the effect on sales is unknown."]},"direction":"won","metric":"add to cart click rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Perfect Plants","url":"https://liftarchive.com/practitioners/perfect-plants/","kind":"org"},"source_url":"https://wingify.com/success-stories/perfect-plants/","source_name":"VWO case study","brand":"Perfect Plants"},{"slug":"la-fee-maraboutee-typo-tolerant-semantic-search","url":"https://liftarchive.com/test/la-fee-maraboutee-typo-tolerant-semantic-search/","markdown_url":"https://liftarchive.com/test/la-fee-maraboutee-typo-tolerant-semantic-search/index.md","title":"Typo-tolerant site search: +11.7% revenue per user","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Typo-tolerant site search","control":"The native Shopify search preview, which matched the brand's look but had no typo tolerance or semantic matching. Small spelling errors could return poor results or none.","variant":"A search preview that looked the same but ran on an engine that handled typos and understood related terms.","summary":"Swapping native Shopify search for a typo-tolerant, semantic search engine lifted revenue per user by 11.7% for La Fée Maraboutée. Add-to-cart rate rose 9.4%. AB Tasty ran the test with its own search product, and it was published as a VWO case study.","result":{"headline":"+11.7% revenue per user","metrics":["Revenue per user: +11.7%.","Add-to-cart rate: +9.4%.","Both figures come from the first two weeks of the campaign."]},"direction":"won","metric":"revenue per user, add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/search-success-how-la-fee-maraboutee-boosted-revenue-with-ab-tasty-search/","source_name":"VWO case study","brand":"La Fée Maraboutée"},{"slug":"serpent-forge-pdp-multiple-payment-badges","url":"https://liftarchive.com/test/serpent-forge-pdp-multiple-payment-badges/","markdown_url":"https://liftarchive.com/test/serpent-forge-pdp-multiple-payment-badges/index.md","title":"All payment badges above Add to Cart: +82% Add to Cart clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"All payment badges above Add to Cart","control":"A PayPal installments badge sat directly above the Add to Cart button. Some customers asked whether other payment methods were accepted.","variant":"Badges for all payment options, including Apple Pay, Google Pay, Mastercard and Visa, in the same spot above the button.","summary":"Replacing a PayPal installments badge with badges for every payment option lifted Add to Cart clicks by 82% for Serpent Forge. Clicks to the checkout page rose 32%. Serpent Forge ran the test on its product pages, and it was published as a VWO case study.","result":{"headline":"+82% Add to Cart clicks","metrics":["Add to Cart clicks: +82%.","Checkout page click rate: +32%.","Page engagement: +2%.","Click metrics only; the effect on completed orders was not shared."]},"direction":"won","metric":"add to cart clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Serpent Forge","url":"https://liftarchive.com/practitioners/serpent-forge/","kind":"org"},"source_url":"https://wingify.com/success-stories/serpent-forge/","source_name":"VWO case study","brand":"Serpent Forge"},{"slug":"shiseido-nars-klarna-copy-closer-to-atc","url":"https://liftarchive.com/test/shiseido-nars-klarna-copy-closer-to-atc/","markdown_url":"https://liftarchive.com/test/shiseido-nars-klarna-copy-closer-to-atc/index.md","title":"Klarna copy grouped with price and Add to Cart: +159% desktop clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Layout, fonts & visual design"],"element_slugs":["payment-icons","layout-design"],"change":"Klarna copy grouped with price and Add to Cart","control":"The product page showed Klarna installment copy placed away from the price and the Add to Cart button.","variant":"The price, Klarna copy and Add to Cart button were grouped closely together.","summary":"Grouping the price, Klarna installment copy and Add to Cart button closely together lifted Add to Cart clicks by 129% on mobile and 159% on desktop. Shiseido ran the test on the Shiseido and NARS UK sites, and it was published as a VWO case study.","result":{"headline":"+159% desktop clicks","metrics":["Mobile: Add to Cart clicks +129%, clicks on payment options +24%.","Desktop: Add to Cart clicks +159%, clicks on payment options +72%.","Click metrics only; the effect on orders and revenue was not shared."]},"direction":"won","metric":"add to cart clicks, payment option clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Shiseido","url":"https://liftarchive.com/practitioners/shiseido/","kind":"org"},"source_url":"https://wingify.com/success-stories/shiseido-customer-story/","source_name":"VWO case study","brand":"Shiseido / NARS"},{"slug":"shiseido-virtual-try-on-cta-makeover","url":"https://liftarchive.com/test/shiseido-virtual-try-on-cta-makeover/","markdown_url":"https://liftarchive.com/test/shiseido-virtual-try-on-cta-makeover/index.md","title":"Brighter virtual try-on button with camera icon: +95% try-on clicks","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Brighter virtual try-on button with camera icon","control":"Product pages showed the original virtual try-on button. On average, about 10% of visitors clicked it.","variant":"The try-on button got a makeover: a small image, a camera icon and a brighter button color to make it stand out on the page.","summary":"Giving the virtual try-on button a small image, a camera icon and a brighter color nearly doubled try-on clicks (+95%). Shiseido ran this test on its French product pages, and it was published as a VWO case study. Overall add-to-cart clicks rose 16%, and shoppers who used try-on clicked add to cart 73% more.","result":{"headline":"+95% try-on clicks","metrics":["Virtual try-on clicks: +95%. The feature went from easy to miss to one of the most used actions on the page.","Overall add-to-cart clicks: +16%. The lift carried through to buying intent, not just to the feature.","Add-to-cart clicks among try-on users: +73%. People who tried the product on were much more likely to add it.","Transaction rate: +61%, according to the figures we collected for this test."]},"direction":"won","metric":"try-on clicks, add to cart, transaction rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Shiseido","url":"https://liftarchive.com/practitioners/shiseido/","kind":"org"},"source_url":"https://wingify.com/success-stories/shiseido-customer-story/","source_name":"VWO case study","brand":"Shiseido"},{"slug":"sparify-helmet-pdp-redesign","url":"https://liftarchive.com/test/sparify-helmet-pdp-redesign/","markdown_url":"https://liftarchive.com/test/sparify-helmet-pdp-redesign/index.md","title":"Helmet product page redesign on mobile: +29% add-to-cart rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Trust badges & security seals","Variant, size & option selectors"],"element_slugs":["layout-design","trust-badges","variant-selector"],"change":"Helmet product page redesign on mobile","control":"The original helmet product page made key details hard to find. Specs, safety certifications, shipping, size guidance and payment options were not prominent, and the layout was hard to scan.","variant":"A clearer layout with a stronger visual hierarchy. Specs, safety information, shipping details, size guidance, payment options and social proof were all moved into focus.","summary":"A redesigned mobile helmet product page that brought specs, safety information, shipping, size guidance, payment options and reviews into view lifted add-to-cart rate by 29.29%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, and it was published as a VWO case study. Many changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.","result":{"headline":"+29% add-to-cart rate","metrics":["Add-to-cart rate: +29.29% on mobile.","Revenue: +14.96%, according to the figures we collected for this test.","Coupon box interactions: +187.55%. More shoppers engaged with the offer, which suggests the page made promotions easier to notice.","These are the combined effect of a full redesign. You can't tell which change did the most work."]},"direction":"won","metric":"add-to-cart rate, revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/sparify-convertpolo-revenue/","source_name":"VWO case study","brand":"Sparify"},{"slug":"sparify-cart-low-stock-fomo-messages","url":"https://liftarchive.com/test/sparify-cart-low-stock-fomo-messages/","markdown_url":"https://liftarchive.com/test/sparify-cart-low-stock-fomo-messages/index.md","title":"Low-stock and scarcity messages in the cart: +16.49% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Low-stock & scarcity messaging","Sales, urgency & limited-time offers"],"element_slugs":["scarcity","urgency-offers"],"change":"Low-stock and scarcity messages in the cart","control":"The cart showed no stock levels and no urgency cues. Nothing nudged shoppers to check out now rather than later.","variant":"Limited-stock and scarcity messages appeared in the purchase journey, prompting shoppers to complete checkout instead of putting it off.","summary":"Adding limited-stock and scarcity messages to the cart lifted conversion rate by 16.49% and revenue by 24.57%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, on its mobile site, and it was published as a VWO case study.","result":{"headline":"+16.49% conversion rate","metrics":["Conversion rate: +16.49% on mobile.","Revenue: +24.57%. Revenue grew faster than conversions, so order values may also have moved up.","Both numbers are reported by the agency and the testing vendor."]},"direction":"won","metric":"conversion rate, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/sparify-convertpolo-revenue/","source_name":"VWO case study","brand":"Sparify"},{"slug":"sparify-pdp-dynamic-delivery-timeline","url":"https://liftarchive.com/test/sparify-pdp-dynamic-delivery-timeline/","markdown_url":"https://liftarchive.com/test/sparify-pdp-dynamic-delivery-timeline/index.md","title":"Estimated shipping timelines on product pages: +12.24% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Estimated shipping timelines on product pages","control":"Product pages gave little sense of when an order would arrive. There was no real-time shipping information or delivery timeline.","variant":"Each product page showed an estimated shipping timeline worked out from current inventory.","summary":"Showing estimated shipping timelines, based on inventory, on product pages lifted revenue by 12.24% and CTA clicks by 4.7%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, on its mobile site, and it was published as a VWO case study.","result":{"headline":"+12.24% revenue","metrics":["CTA clicks: +4.7% on mobile product pages.","Revenue: +12.24%. The revenue gain was larger than the click gain, which suggests more of those clicks turned into orders.","Both figures are reported by the agency and the testing vendor."]},"direction":"won","metric":"cta clicks, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/sparify-convertpolo-revenue/","source_name":"VWO case study","brand":"Sparify"},{"slug":"sparify-performance-parts-pdp-value-drivers","url":"https://liftarchive.com/test/sparify-performance-parts-pdp-value-drivers/","markdown_url":"https://liftarchive.com/test/sparify-performance-parts-pdp-value-drivers/index.md","title":"Performance parts pages with clearer offers and reviews: +6.25% ATC","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Social proof, authority & press","Pricing, discounts & savings display"],"element_slugs":["layout-design","social-proof","pricing-discounts"],"change":"Performance parts pages with clearer offers and reviews","control":"Performance parts pages underplayed the product's value. Benefits, promotional offers and trust signals were there but lacked emphasis.","variant":"The page used a stronger visual hierarchy, more prominent imagery, clearer offer messaging and more social proof to make the value obvious at a glance.","summary":"Reworking Sparify's mobile performance parts product pages with a stronger hierarchy, bigger images, clearer offers and more social proof lifted add-to-cart rate by 6.25%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, and it was published as a VWO case study. Several changes shipped together, so the result can't be pinned on any one of them.","result":{"headline":"+6.25% ATC","metrics":["Add-to-cart rate: +6.25% on mobile.","Coupon box interactions: +123.74%. Far more shoppers noticed and used the offer.","No revenue or order figure was shared for this test, so we can't say whether the extra coupon use cut into margin.","This was a bundled change, so the lift belongs to the package."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/sparify-convertpolo-revenue/","source_name":"VWO case study","brand":"Sparify"},{"slug":"ulta-add-to-bag-recommendations-overlay","url":"https://liftarchive.com/test/ulta-add-to-bag-recommendations-overlay/","markdown_url":"https://liftarchive.com/test/ulta-add-to-bag-recommendations-overlay/index.md","title":"Recommendations overlay after add to bag: +9% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Popups & email capture"],"element_slugs":["upsells","popups"],"change":"Recommendations overlay after add to bag","control":"Adding an item to the bag worked as normal, with no recommendations shown.","variant":"When a guest added an item, an overlay appeared showing products most relevant to that guest.","summary":"Showing an overlay with relevant product recommendations when a guest added an item to the bag lifted revenue by 9%. Ulta Beauty ran this test, and it was published as a VWO case study. Add-to-bag clicks rose 15.1%, and conversion rate, items per order and bag views all went up too.","result":{"headline":"+9% revenue","metrics":["Revenue: +9%.","Add-to-bag clicks: +15.1%. The overlay gave shoppers more products to add right away.","Conversion rate: +2.3%. The overlay did not scare people off checkout.","Items per order: +4.7%, and bag views: +11.5%."]},"direction":"won","metric":"revenue, add to bag, conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Ulta Beauty","url":"https://liftarchive.com/practitioners/ulta-beauty/","kind":"org"},"source_url":"https://wingify.com/success-stories/ulta-beautys-palette-for-innovation-starts-with-experimentation/","source_name":"VWO case study","brand":"Ulta Beauty"},{"slug":"yves-rocher-shower-gel-size-options-pdp","url":"https://liftarchive.com/test/yves-rocher-shower-gel-size-options-pdp/","markdown_url":"https://liftarchive.com/test/yves-rocher-shower-gel-size-options-pdp/index.md","title":"200ml and 400ml size options on product pages: +3% transactions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"200ml and 400ml size options on product pages","control":"Each shower gel product page showed only the size the shopper was viewing. Many shoppers didn't realize other sizes existed.","variant":"The product page displayed the available size options, 200ml and 400ml, so shoppers could see and pick between them.","summary":"Showing both available sizes, 200ml and 400ml, on shower gel product pages lifted the transaction rate by 3%. Yves Rocher ran this test on its shower gel category, and it was published as a VWO case study. Across 8,787 unique visitors, it brought in about EUR 3,000 more revenue than the original.","result":{"headline":"+3% transactions","metrics":["Clicks on size options: +5%. Shoppers used the new choice.","Cart visits: +4%.","Transaction rate: +3%.","Extra revenue: about EUR 3,000 compared with the original, within the shower gel category only."]},"direction":"won","metric":"transactions, cart visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Yves Rocher","url":"https://liftarchive.com/practitioners/yves-rocher/","kind":"org"},"source_url":"https://wingify.com/success-stories/displaying-more-product-sizes-leads-to-more-transactions/","source_name":"VWO case study","brand":"Yves Rocher"},{"slug":"frette-nav-bath-linens-and-robes","url":"https://liftarchive.com/test/frette-nav-bath-linens-and-robes/","markdown_url":"https://liftarchive.com/test/frette-nav-bath-linens-and-robes/index.md","title":"'Bath Linens & Robes' nav label: +101% bathrobe page visits","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Headlines, product titles & copy"],"element_slugs":["menu","headlines-copy"],"change":"'Bath Linens & Robes' nav label","control":"The top navigation showed a category labeled 'Bath Linens'.","variant":"The same category was labeled 'Bath Linens & Robes', naming the site's top search item in the menu.","summary":"Renaming the top navigation item from 'Bath Linens' to 'Bath Linens & Robes' doubled visits to bathrobe pages (+101%) and lifted category clicks by 29%. Frette, the luxury linens brand, ran this test, and it was published as a VWO case study. The team made the change because bathrobes were the most searched item on the site.","result":{"headline":"+101% bathrobe page visits","metrics":["Clicks on the category: +29%.","Visits to bathrobe pages: +101%. Many more shoppers found robes from the menu.","Both are engagement metrics. No sales or revenue figure was shared for this change."]},"direction":"won","metric":"category clicks, bathrobe page visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Frette","url":"https://liftarchive.com/practitioners/frette/","kind":"org"},"source_url":"https://wingify.com/success-stories/frette-increases-revenue/","source_name":"VWO case study","brand":"Frette"},{"slug":"frette-cart-popup-view-shopping-bag-cta","url":"https://liftarchive.com/test/frette-cart-popup-view-shopping-bag-cta/","markdown_url":"https://liftarchive.com/test/frette-cart-popup-view-shopping-bag-cta/index.md","title":"'View Shopping Bag' cart pop-up button: +8.69% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Add-to-cart & CTA buttons"],"element_slugs":["cart-drawer","cta-button"],"change":"'View Shopping Bag' cart pop-up button","control":"Clicking the cart icon opened a pop-up that previewed the chosen items. Its button read 'Proceed To Checkout'.","variant":"Same pop-up, same items. The button now read 'View Shopping Bag', a softer next step than going straight to checkout.","summary":"Changing the cart pop-up button from 'Proceed To Checkout' to 'View Shopping Bag' lifted button clicks by 5% and total revenue by 8.69%. Frette, the luxury linens brand, ran this A/B test itself. It was published as a VWO case study.","result":{"headline":"+8.69% revenue","metrics":["Clicks on the pop-up button: +5%. More shoppers took the next step out of the pop-up.","Total revenue: +8.69%. The softer wording did not cost sales; it went with more of them.","No sample size, test length or confidence level was shared, so treat the size of the lift with care."]},"direction":"won","metric":"clicks, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Frette","url":"https://liftarchive.com/practitioners/frette/","kind":"org"},"source_url":"https://wingify.com/success-stories/frette-increases-revenue/","source_name":"VWO case study","brand":"Frette"},{"slug":"la-becanerie-automated-product-bundles","url":"https://liftarchive.com/test/la-becanerie-automated-product-bundles/","markdown_url":"https://liftarchive.com/test/la-becanerie-automated-product-bundles/index.md","title":"Automated product bundles: +11% basket value at La Bécanerie","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Upsells & cross-sells"],"element_slugs":["bundles","upsells"],"change":"Automated product bundles","control":"Before the change, the site showed no automated bundles. Shoppers had to find related parts and gear themselves.","variant":"Bundles were built automatically from what customers tend to buy together. They were styled to match the existing site design.","summary":"Adding automatically generated product bundles went with an 11% rise in average basket value at La Bécanerie, a French motorcycle parts and gear retailer. AB Tasty set up the bundles with its own tool, and the result was published as a VWO case study. This was a product rollout measured before and after, not a split test.","result":{"headline":"+11% basket value at La Bécanerie","metrics":["Average basket value: +11%. Reported as a before-and-after change, not against a control group.","Bundle engagement: 7% of visitors who saw a bundle used it.","Bundle users bought about three times more than non-users. This is a correlation: bigger buyers may simply be more likely to use bundles."]},"direction":"won","metric":"basket value","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/la-becanerie-case-study/","source_name":"VWO case study","brand":"La Bécanerie"},{"slug":"ysl-beauty-exclusive-offers-tab-first","url":"https://liftarchive.com/test/ysl-beauty-exclusive-offers-tab-first/","markdown_url":"https://liftarchive.com/test/ysl-beauty-exclusive-offers-tab-first/index.md","title":"'Exclusive Offers' tab moved first in menu: +10% transactions","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Sales, urgency & limited-time offers"],"element_slugs":["menu","urgency-offers"],"change":"'Exclusive Offers' tab moved first in menu","control":"The homepage menu bar showed the 'New Products' tab before the 'Exclusive Offers' tab.","variant":"The two tabs swapped places. 'Exclusive Offers', which led to current offers and gifts with purchase, came first.","summary":"Moving the 'Exclusive Offers' tab ahead of 'New Products' in the YSL Beauty homepage menu lifted transactions by 10%. AB Tasty's consulting team proposed and ran the A/B test, which was published as a VWO case study. It ran for a month on more than 150,000 visitors.","result":{"headline":"+10% transactions","metrics":["Transactions: +10%. The main result, from one tab swap.","Visits to the basket page: +9%.","Visits to the checkout page: +13%.","The team sent all traffic to the winner and built it into the site."]},"direction":"won","metric":"basket visits, checkout visits, transactions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/ysl-online-transactions/","source_name":"VWO case study","brand":"YSL Beauty"},{"slug":"yankee-candle-desktop-category-filters-streamlined","url":"https://liftarchive.com/test/yankee-candle-desktop-category-filters-streamlined/","markdown_url":"https://liftarchive.com/test/yankee-candle-desktop-category-filters-streamlined/index.md","title":"Clearer desktop category filters: +7% product page add-to-cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Clearer desktop category filters","control":"Desktop category pages used the original filter layout, with main and quick filters together and applied filters hard to spot.","variant":"The winning variant, one of three, split the main filters from the quick filters. It also made the filters a shopper had applied easier to see.","summary":"Separating main filters from quick filters and showing applied filters more clearly on desktop category pages lifted product page add-to-cart by 7% for Yankee Candle. CXperts ran the test with Yankee Candle, and it was published as a VWO case study. The idea came from a user study showing that shoppers relied on category filters.","result":{"headline":"+7% product page add-to-cart","metrics":["Product page add-to-cart: +7%, reported at 100% significance.","Category page add-to-cart: +3%, reported at 100% significance.","Conversion rate: +3% at 90% significance. That is weaker evidence than the add-to-cart lifts.","Results for the other two variants were not shared."]},"direction":"won","metric":"add to cart, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"CXperts","url":"https://liftarchive.com/practitioners/cxperts/","kind":"org"},"source_url":"https://wingify.com/success-stories/yankee-candle-leverages-user-research-to-realize-a-b-testing-wins/","source_name":"VWO case study","brand":"Yankee Candle"},{"slug":"king-living-products-before-content-hide-subnav","url":"https://liftarchive.com/test/king-living-products-before-content-hide-subnav/","markdown_url":"https://liftarchive.com/test/king-living-products-before-content-hide-subnav/index.md","title":"Products before content, secondary nav hidden: +15% image clicks","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Products before content, secondary nav hidden","control":"Pages were heavy with content. Shoppers scrolled past content blocks and a secondary menu before they reached any products.","variant":"The secondary navigation was hidden, and products appeared before the content blocks.","summary":"Hiding the secondary navigation and showing products before content blocks lifted product image clicks by 15% for King Living, an Australian furniture retailer. Revenue on its Jasper packages rose 90%. King Living ran the A/B test itself, and it was published as a VWO case study.","result":{"headline":"+15% image clicks","metrics":["Product image clicks: +15%. Shoppers reached and clicked products more often.","Revenue on Jasper packages: +90%. This was reported for one product line only, not the whole site.","The team also learned shoppers did not need a separate 'Products' button, which shaped a wider page redesign."]},"direction":"won","metric":"product image clicks, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"King Living","url":"https://liftarchive.com/practitioners/king-living/","kind":"org"},"source_url":"https://wingify.com/success-stories/kingliving-ab-testing/","source_name":"VWO case study","brand":"King Living"},{"slug":"king-living-checkout-cta-clear-copy-color","url":"https://liftarchive.com/test/king-living-checkout-cta-clear-copy-color/","markdown_url":"https://liftarchive.com/test/king-living-checkout-cta-clear-copy-color/index.md","title":"Clearer checkout copy and a non-grey CTA: +15% revenue","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Add-to-cart & CTA buttons","Headlines, product titles & copy"],"element_slugs":["cta-button","headlines-copy"],"change":"Clearer checkout copy and a non-grey CTA","control":"The checkout call-to-action was grey and the copy used internal jargon. Nothing on the page drew the eye to the next step.","variant":"Key points were bolded and the jargon was swapped for plain customer language. The call-to-action moved from grey to a more visible color.","summary":"Rewriting checkout copy in plain language, bolding key points and giving the call-to-action a brighter color went with a 15% rise in revenue for King Living. Several changes shipped together, so the lift belongs to the package, not to any one of them. King Living ran the test itself, and it was published as a VWO case study.","result":{"headline":"+15% revenue","metrics":["Revenue: +15% while the test was running.","King Living said this was worth millions of dollars a year, a company estimate.","The copy, the bolding and the button color changed at once, so the result cannot be credited to one of them."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"King Living","url":"https://liftarchive.com/practitioners/king-living/","kind":"org"},"source_url":"https://wingify.com/success-stories/kingliving-ab-testing/","source_name":"VWO case study","brand":"King Living"},{"slug":"hunter-boots-pdp-social-proof-messages","url":"https://liftarchive.com/test/hunter-boots-pdp-social-proof-messages/","markdown_url":"https://liftarchive.com/test/hunter-boots-pdp-social-proof-messages/index.md","title":"Social proof messages on product pages: +9% conversion (UK)","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Social proof messages on product pages","control":"Product pages showed no social proof messages about how popular a product was.","variant":"Product pages showed a message about the product's popularity. The wording and position were refined after a first proof of concept and tuned for UK and US shoppers.","summary":"Adding messages about product popularity to Hunter Boots product pages lifted conversion by 9% in the UK and 6% in the US. Conversio, a London optimization agency, ran the test using AB Tasty's social proof feature. It was published as a VWO case study.","result":{"headline":"+9% conversion (UK)","metrics":["UK conversion rate: +9%.","US conversion rate: +6%. The two markets were measured separately.","Product view counts mattered more to US shoppers than to UK shoppers."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversio","url":"https://liftarchive.com/practitioners/conversio/","kind":"org"},"source_url":"https://wingify.com/success-stories/hunter-boots-value-social-proof/","source_name":"VWO case study","brand":"Hunter Boots"},{"slug":"hunter-boots-rotating-two-social-proof-metrics","url":"https://liftarchive.com/test/hunter-boots-rotating-two-social-proof-metrics/","markdown_url":"https://liftarchive.com/test/hunter-boots-rotating-two-social-proof-metrics/index.md","title":"Rotating two social proof metrics: a further +2% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Rotating two social proof metrics","control":"Product pages showed a single social proof message, the version that had already won an earlier test.","variant":"Product pages rotated between two different social proof metrics, served through the vendor's social proof API.","summary":"Rotating two different social proof metrics on Hunter Boots product pages, instead of showing one message, added a further 2% to conversion in the UK and 1% in the US. Conversio ran this follow-up test using AB Tasty's social proof tools, and it was published as a VWO case study. It built on an earlier test where one message lifted conversion by 9% in the UK.","result":{"headline":"a further +2% conversion","metrics":["UK conversion: a further +2% on top of the earlier lift.","US conversion: a further +1% on top of the earlier lift.","These are small gains, and no significance was shared, so they may be within normal noise."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversio","url":"https://liftarchive.com/practitioners/conversio/","kind":"org"},"source_url":"https://wingify.com/success-stories/hunter-boots-value-social-proof/","source_name":"VWO case study","brand":"Hunter Boots"},{"slug":"urban-decay-basket-spend-threshold-discount-banner","url":"https://liftarchive.com/test/urban-decay-basket-spend-threshold-discount-banner/","markdown_url":"https://liftarchive.com/test/urban-decay-basket-spend-threshold-discount-banner/index.md","title":"Spend-to-unlock discount banner in basket: +7% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free shipping thresholds & shipping price","Pricing, discounts & savings display","Announcement bars"],"element_slugs":["free-shipping-threshold","pricing-discounts","announcement-bar"],"change":"Spend-to-unlock discount banner in basket","control":"During a sale, the basket page showed the usual cart contents with no message about a spend threshold.","variant":"Shoppers with less than 85 euros in their basket saw a green banner at the top of the basket page. It read \"Only X more euros until you can benefit from a discount on your purchase!\" with the gap filled in.","summary":"A green banner on the basket page, telling shoppers how much more they needed to spend to unlock a discount, lifted average basket value by 8% and revenue by 7%. Urban Decay's digital team ran this A/B test during a sale, with support from the testing vendor's customer success team. It was published as a VWO case study.","result":{"headline":"+7% revenue","metrics":["Average basket value: +8%. Shoppers added more to reach the threshold.","Items per basket: +7%. The extra value came from more products, not just pricier ones.","Revenue: +7%. The vendor estimated the change would be worth about 190,000 euros over a year; that is a projection, not a measured result."]},"direction":"won","metric":"basket value, items per basket, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Urban Decay","url":"https://liftarchive.com/practitioners/urban-decay/","kind":"org"},"source_url":"https://wingify.com/success-stories/urban-decay/","source_name":"VWO case study","brand":"Urban Decay"},{"slug":"bricomarche-ai-recommendations-rollout","url":"https://liftarchive.com/test/bricomarche-ai-recommendations-rollout/","markdown_url":"https://liftarchive.com/test/bricomarche-ai-recommendations-rollout/index.md","title":"AI product recommendations rollout: +21% homepage conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"AI product recommendations rollout","control":"Product recommendations were picked and managed by hand across a catalog of more than 250,000 products.","variant":"AI-driven, personalized recommendations appeared on the homepage, product pages and even 404 error pages. The source describes the setup as cookie-free.","summary":"Replacing manually managed product recommendations with AI-driven ones was followed by a 21% rise in homepage conversion rate and a 21% rise in average basket value. AB Tasty rolled this out for Groupe Équipement de la Maison, the parent of Bricomarché, and it was published as a VWO case study. This was a product rollout compared before and after, not a split test.","result":{"headline":"+21% homepage conversion","metrics":["Homepage conversion rate: +21%.","Average basket on product pages: +21%.","Engagement with recommendations: 10% of shoppers interacted with them. No baseline was given, so this is a usage figure, not a lift.","The team also reported time saved on manual merchandising; no figure was shared."]},"direction":"won","metric":"homepage conversion, basket value","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/case-study-groupe-equipementde-la-maison/","source_name":"VWO case study","brand":"Bricomarché (Groupe Équipement de la Maison)"},{"slug":"pets-at-home-returning-user-saved-basket-popup","url":"https://liftarchive.com/test/pets-at-home-returning-user-saved-basket-popup/","markdown_url":"https://liftarchive.com/test/pets-at-home-returning-user-saved-basket-popup/index.md","title":"Saved-basket pop-up for returning visitors: +3% reach basket","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Cart drawers & slide carts"],"element_slugs":["popups","cart-drawer"],"change":"Saved-basket pop-up for returning visitors","control":"Returning desktop visitors who had left items in their basket got no reminder when they came back to the site.","variant":"On returning, these visitors saw a pop-up listing the items saved in their basket, prompting them to view it.","summary":"A pop-up reminding returning desktop visitors of the items still in their basket lifted the share of users reaching the basket page by over 3% and order confirmation by over 2.5%. The Pets at Home digital team ran this three-week A/B test, published as a VWO case study.","result":{"headline":"+3% reach basket","metrics":["Users reaching the basket page: up by more than 3%.","Users reaching the order confirmation page: up by more than 2.5%. This is the closest measure to completed orders.","The source describes the result as significant but gives no confidence level."]},"direction":"won","metric":"basket and confirmation page visits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Pets at Home","url":"https://liftarchive.com/practitioners/pets-at-home/","kind":"org"},"source_url":"https://wingify.com/success-stories/pets-at-home-case-study/","source_name":"VWO case study","brand":"Pets at Home"},{"slug":"lush-homepage-care-package-vs-self-care-promo","url":"https://liftarchive.com/test/lush-homepage-care-package-vs-self-care-promo/","markdown_url":"https://liftarchive.com/test/lush-homepage-care-package-vs-self-care-promo/index.md","title":"Care-package homepage promo vs self-care: +250% click-through","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Care-package homepage promo vs self-care","control":"A homepage promotion built around self-care, encouraging shoppers to put together a full at-home routine for themselves.","variant":"A homepage promotion built around sending care packages to friends and family who couldn't be visited in person.","summary":"A homepage promotion themed on sending care packages to loved ones got a 250% higher click-through rate than one themed on self-care at home. The Lush team ran this A/B test in 2020, published as a VWO case study, and the care-package version also brought in about $7,500 more in sales during the test.","result":{"headline":"+250% click-through","metrics":["Click-through rate: 250% higher for the care-package promo than the self-care promo.","Sales: about $7,500 more for the care-package version during the test.","Lush couldn't tell whether shoppers bought the packages for others or for themselves."]},"direction":"won","metric":"click-through rate, sales","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Lush","url":"https://liftarchive.com/practitioners/lush/","kind":"org"},"source_url":"https://wingify.com/success-stories/lush-optimizes-digital-experience/","source_name":"VWO case study","brand":"Lush"},{"slug":"lush-homepage-mothers-day-vs-care-package-promo","url":"https://liftarchive.com/test/lush-homepage-mothers-day-vs-care-package-promo/","markdown_url":"https://liftarchive.com/test/lush-homepage-mothers-day-vs-care-package-promo/index.md","title":"Mother's Day homepage promo vs general care package: higher CTR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Mother's Day homepage promo vs general care package","control":"The general care-package homepage promotion, which had already beaten a self-care theme in an earlier test.","variant":"A care-package promotion tied specifically to Mother's Day.","summary":"A homepage care-package promotion themed on Mother's Day got a higher click-through rate than a general care-package promotion, though no figure was shared. The Lush team ran this A/B test in 2020, published as a VWO case study, as a follow-up to an earlier win for care-package messaging.","result":{"headline":"higher CTR","metrics":["Click-through rate: higher for the Mother's Day version. The source gives no number.","No sales or revenue figures were shared for this test.","Lush used the result to plan a similar Father's Day campaign."]},"direction":"won","metric":"click-through rate","quantified":false,"evidence":"ab-test","date":"2020","credited_to":{"name":"Lush","url":"https://liftarchive.com/practitioners/lush/","kind":"org"},"source_url":"https://wingify.com/success-stories/lush-optimizes-digital-experience/","source_name":"VWO case study","brand":"Lush"},{"slug":"high-mowing-mobile-hamburger-menu-highlight","url":"https://liftarchive.com/test/high-mowing-mobile-hamburger-menu-highlight/","markdown_url":"https://liftarchive.com/test/high-mowing-mobile-hamburger-menu-highlight/index.md","title":"Highlighted mobile hamburger menu: +15% mobile conversion","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Highlighted mobile hamburger menu","control":"The standard mobile header with a plain hamburger menu icon.","variant":"The same menu, visually highlighted so it stood out in the mobile header and drew more taps.","summary":"Visually highlighting the mobile hamburger menu lifted mobile conversion rate by 15% and add-to-cart rate by 22% for High Mowing Organic Seeds. The agency Rightpoint ran this four-week A/B test, published as a VWO case study.","result":{"headline":"+15% mobile conversion","metrics":["Mobile conversion rate: +15%.","Add-to-cart rate: +22%, from a starting rate the team put at 41%.","Menu clicks, the primary metric, went up; no figure was given."]},"direction":"won","metric":"menu clicks, conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Rightpoint","url":"https://liftarchive.com/practitioners/rightpoint/","kind":"org"},"source_url":"https://wingify.com/success-stories/high-mowing-organic-seeds-enhances-product-discoverability-and-conversions/","source_name":"VWO case study","brand":"High Mowing Organic Seeds"},{"slug":"fenty-homepage-cta-15px-vs-13px","url":"https://liftarchive.com/test/fenty-homepage-cta-15px-vs-13px/","markdown_url":"https://liftarchive.com/test/fenty-homepage-cta-15px-vs-13px/index.md","title":"Homepage CTA text at 15px instead of 13px: +42% clicks","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Homepage CTA text at 15px instead of 13px","control":"The homepage CTA linking to the latest collection, sized at 13 pixels.","variant":"The same CTA, sized slightly larger at 15 pixels.","summary":"Making the homepage call-to-action 15 pixels instead of 13 got 42% more clicks. The FENTY team ran this A/B test on the CTA that led to the latest collection, and it was published as a VWO case study.","result":{"headline":"+42% clicks","metrics":["CTA clicks: +42% for the 15px version.","FENTY made the larger CTA permanent on the homepage.","Only clicks were measured; no sales or revenue figures were shared."]},"direction":"won","metric":"cta clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"FENTY","url":"https://liftarchive.com/practitioners/fenty/","kind":"org"},"source_url":"https://wingify.com/success-stories/how-fenty-increased-cta-clicks-by-42/","source_name":"VWO case study","brand":"FENTY"},{"slug":"kiehls-basket-free-gift-progress-gauge","url":"https://liftarchive.com/test/kiehls-basket-free-gift-progress-gauge/","markdown_url":"https://liftarchive.com/test/kiehls-basket-free-gift-progress-gauge/index.md","title":"Free-gift progress gauge on basket page: +31% revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free gifts & gift with purchase","Free shipping thresholds & shipping price"],"element_slugs":["free-gift","free-shipping-threshold"],"change":"Free-gift progress gauge on basket page","control":"The basket page with no free-gift offer or progress display.","variant":"A gauge on the basket page showing how close the shopper was to the spend needed for a free Kiehl's product.","summary":"A visual gauge on the basket page, showing how much more shoppers needed to spend to get a free product, lifted total revenue by 31% and purchases by 25%. The Kiehl's digital team ran this A/B test, published as a VWO case study.","result":{"headline":"+31% revenue","metrics":["Total revenue: +31%, and revenue per visitor: +31%.","Purchases: +25%.","Average basket size: up almost 5%.","Clicks on the \"Continue\" button: +7%."]},"direction":"won","metric":"continue clicks, basket size, revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Kiehl's","url":"https://liftarchive.com/practitioners/kiehl-s/","kind":"org"},"source_url":"https://wingify.com/success-stories/kiehls-increases-revenue/","source_name":"VWO case study","brand":"Kiehl's"},{"slug":"ganni-more-visible-search-bar","url":"https://liftarchive.com/test/ganni-more-visible-search-bar/","markdown_url":"https://liftarchive.com/test/ganni-more-visible-search-bar/index.md","title":"More visible search bar at GANNI: +7.5% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"More visible search bar at GANNI","control":"The search bar was there, but it did not stand out. GANNI found that visitors who used the original search converted noticeably worse.","variant":"Across several tests, GANNI added a border around the bar, made the magnifying-glass icon more visible, and tried a longer bar with hint text inside it.","summary":"GANNI made its search bar easier to see and reported a 7.5% rise in conversion rate and a 21.9% rise in mobile search use. The Danish fashion brand ran the tests itself, and the work was published as a VWO case study. The figures come from several search-bar tests combined, so no single tweak gets the credit.","result":{"headline":"+7.5% conversion rate","metrics":["Conversion rate: +7.5%. This is the combined result of the search-bar tests, not one variant.","Mobile search engagement: +21.9%. Far more mobile shoppers used search once it was easy to find.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate, mobile search engagement","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"GANNI","url":"https://liftarchive.com/practitioners/ganni/","kind":"org"},"source_url":"https://wingify.com/success-stories/ganni-styles-brand-identity-experimentation/","source_name":"VWO case study","brand":"GANNI"},{"slug":"ganni-checkout-guest-option-clarity","url":"https://liftarchive.com/test/ganni-checkout-guest-option-clarity/","markdown_url":"https://liftarchive.com/test/ganni-checkout-guest-option-clarity/index.md","title":"Clarifying guest checkout at GANNI: inconclusive","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Clarifying guest checkout at GANNI","control":"Shoppers had to enter an email address before they could reach the checkout page. GANNI believed many read this as a sign that guest checkout wasn't possible, and left.","variant":"The first-round variants added clearer signals that guest checkout was available. The case study doesn't describe the exact designs.","summary":"GANNI tested ways to make it clearer that shoppers could check out as guests, and the first round of tests was inconclusive. The fashion brand ran the tests itself, and they were published as a VWO case study. The team then moved on to a different fix, merging the email and details steps, which did win.","result":{"headline":"inconclusive","metrics":["Conversions: inconclusive. The first round showed no clear winner.","No numbers, sample size or duration were shared for this round.","The learning fed a follow-up test that combined the email and details steps into one, which raised conversions."]},"direction":"flat","metric":"conversions","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"GANNI","url":"https://liftarchive.com/practitioners/ganni/","kind":"org"},"source_url":"https://wingify.com/success-stories/ganni-styles-brand-identity-experimentation/","source_name":"VWO case study","brand":"GANNI"},{"slug":"ganni-checkout-merge-email-and-info-step","url":"https://liftarchive.com/test/ganni-checkout-merge-email-and-info-step/","markdown_url":"https://liftarchive.com/test/ganni-checkout-merge-email-and-info-step/index.md","title":"Merging email and details into one checkout step: +10% at GANNI","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Merging email and details into one checkout step","control":"Shoppers entered an email address on its own step before they could fill in their checkout details. This step caused drop-off in the funnel.","variant":"Email entry and the rest of the checkout information sat on one step, so shoppers went straight into the form.","summary":"GANNI combined its separate email step with the checkout details form, and the case study summary lists a 10% lift in the checkout funnel. The fashion brand ran the test itself, and it was published as a VWO case study. It followed an earlier round of guest-checkout tests that were inconclusive.","result":{"headline":"+10% at GANNI","metrics":["Checkout funnel: +10%, as listed in the case study's summary figures.","The body of the case study only says conversions rose notably, without a number.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"checkout conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GANNI","url":"https://liftarchive.com/practitioners/ganni/","kind":"org"},"source_url":"https://wingify.com/success-stories/ganni-styles-brand-identity-experimentation/","source_name":"VWO case study","brand":"GANNI"},{"slug":"eastpak-mobile-sticky-filter-bar","url":"https://liftarchive.com/test/eastpak-mobile-sticky-filter-bar/","markdown_url":"https://liftarchive.com/test/eastpak-mobile-sticky-filter-bar/index.md","title":"Sticky, clearly labeled mobile filter bar: +106% filter use","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Sticky, clearly labeled mobile filter bar","control":"On mobile product listing pages, the filter bar was easy to miss. Only 5% of mobile visitors interacted with it.","variant":"The filter bar was redesigned with clear, consistent labels and stuck to the top of the screen as shoppers scrolled.","summary":"Eastpak redesigned its mobile filter bar and made it sticky, and filter use rose 106% with a 7% lift in click-through rate. The bag brand ran the test with support from the Wingify Services team, and it was published as a VWO case study. Before the change, only 5% of mobile visitors used the filters.","result":{"headline":"+106% filter use","metrics":["Filter interaction: +106% compared with the control.","Click-through rate: +7%, as shoppers found relevant products more easily.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"filter interaction, click-through","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Eastpak","url":"https://liftarchive.com/practitioners/eastpak/","kind":"org"},"source_url":"https://wingify.com/success-stories/eastpak/","source_name":"VWO case study","brand":"Eastpak"},{"slug":"eastpak-mobile-cart-icon-skip-quickview","url":"https://liftarchive.com/test/eastpak-mobile-cart-icon-skip-quickview/","markdown_url":"https://liftarchive.com/test/eastpak-mobile-cart-icon-skip-quickview/index.md","title":"Cart icon goes straight to cart, no pop-up: +14% CTR at Eastpak","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Checkout steps, fields & flow"],"element_slugs":["cart-drawer","checkout-flow"],"change":"Cart icon goes straight to cart, no pop-up","control":"On mobile, tapping the cart icon opened a quick-view pop-up of the cart first. Shoppers had to tap again to reach the full cart page.","variant":"Tapping the cart icon took shoppers directly to the shopping cart page, with no pop-up in between.","summary":"Eastpak sent mobile shoppers straight to the cart page when they tapped the cart icon, skipping a quick-view pop-up, and click-through rate rose 14%. The bag brand ran the test, based on an idea from the Wingify Services team, and it was published as a VWO case study.","result":{"headline":"+14% CTR at Eastpak","metrics":["Click-through rate: +14%. More shoppers moved forward toward checkout.","No sample size, duration or confidence level was shared.","The case study does not report an effect on orders or revenue."]},"direction":"won","metric":"click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Eastpak","url":"https://liftarchive.com/practitioners/eastpak/","kind":"org"},"source_url":"https://wingify.com/success-stories/eastpak/","source_name":"VWO case study","brand":"Eastpak"},{"slug":"drukwerkdeal-remove-cross-sell-links-pdp","url":"https://liftarchive.com/test/drukwerkdeal-remove-cross-sell-links-pdp/","markdown_url":"https://liftarchive.com/test/drukwerkdeal-remove-cross-sell-links-pdp/index.md","title":"Removing cross-sell links from product pages: +5.6% orders","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Removing cross-sell links from product pages","control":"Product pages showed green cross-sell text links under the product description. Paul, who led the test, felt the messages were not convincing and might distract buyers.","variant":"The cross-sell links were removed. Everything else on the product page stayed the same.","summary":"Drukwerkdeal removed the cross-sell text links from its product pages and saw a 5.6% rise in completed orders. The Dutch online printing shop ran the test itself, and it was published as a VWO case study. The test covered more than 14,000 visitors over two weeks on selected product categories.","result":{"headline":"+5.6% orders","metrics":["Completed orders: +5.6% for the version without cross-sell links.","The variant did better for both new and returning visitors and across traffic sources, especially organic and direct.","Average order value, products per order and add-to-cart were also tracked, but results for those were not shared."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Drukwerkdeal","url":"https://liftarchive.com/practitioners/drukwerkdeal/","kind":"org"},"source_url":"https://wingify.com/success-stories/drukwerkdeal/","source_name":"VWO case study","brand":"Drukwerkdeal"},{"slug":"dachfenster-rollo-brand-dropdown-to-buttons","url":"https://liftarchive.com/test/dachfenster-rollo-brand-dropdown-to-buttons/","markdown_url":"https://liftarchive.com/test/dachfenster-rollo-brand-dropdown-to-buttons/index.md","title":"Brand drop-down replaced with buttons: +33.4% conversions","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Brand drop-down replaced with buttons","control":"On the page where shoppers pick the brand of their window, they had to open a drop-down list to see the brands. They then chose size, material and type on the next page.","variant":"Variant 2 showed each brand as its own green button, stacked like a list. Variant 1 listed all brand names as orange text with no drop-down.","summary":"Replacing a brand drop-down with a list of green buttons raised purchases by 33.4% for Dachfenster-rollo.de. The agency ClickValue ran this test for the German window-blind shop, and it was published as a VWO case study. A second variant, with brand names as orange text, rose 18.1% but did not reach significance.","result":{"headline":"+33.4% conversions","metrics":["Variant 2 (green buttons): +33.4% conversions, reported as statistically significant after 53 days.","Variant 1 (orange text list): +18.1% conversions, but at only 86% confidence, so treat it as unproven.","The goal tracked was the final purchase, not just clicks to the next step."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ClickValue","url":"https://liftarchive.com/practitioners/clickvalue/","kind":"org"},"source_url":"https://wingify.com/success-stories/dachfenster-rollo/","source_name":"VWO case study","brand":"Dachfenster-rollo.de"},{"slug":"repeat-undies-premium-bundle-first","url":"https://liftarchive.com/test/repeat-undies-premium-bundle-first/","markdown_url":"https://liftarchive.com/test/repeat-undies-premium-bundle-first/index.md","title":"Most expensive bundle shown first: +8.47% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Layout, fonts & visual design"],"element_slugs":["bundles","layout-design"],"change":"Most expensive bundle shown first","control":"The bundle section on the product page listed the bundles from cheapest to most expensive.","variant":"The order was reversed, so the most expensive bundle appeared first.","summary":"Repeat Undies listed its most expensive bundle first instead of its cheapest, and revenue per visitor rose 8.47%, from EUR 3.54 to EUR 3.84. Elevate A/B Testing ran this test with the sustainable underwear brand and published it as a success story. Conversion rate also edged up, from 5.6% to 5.74%.","result":{"headline":"+8.47% revenue per visitor","metrics":["Revenue per visitor: EUR 3.84 vs EUR 3.54, a rise of 8.47%.","Conversion rate: 5.74% vs 5.6%. A small change, so don't read much into it alone.","Total revenue: EUR 50,464.45 for the variant vs EUR 47,107.00 for the control."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/repeat","source_name":"Elevate A/B success story","brand":"Repeat Undies"},{"slug":"say-it-with-diamonds-green-cta-button","url":"https://liftarchive.com/test/say-it-with-diamonds-green-cta-button/","markdown_url":"https://liftarchive.com/test/say-it-with-diamonds-green-cta-button/index.md","title":"Green instead of pink CTA buttons: add-to-cart rate fell","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"Green instead of pink CTA buttons","control":"Call-to-action buttons on product, collection and checkout pages were pink, the brand's existing color.","variant":"The same buttons were changed to green everywhere on the site. Nothing else changed.","summary":"Switching the site-wide call-to-action buttons from pink to green lowered the add-to-cart rate from 11.49% to 10.81% at Say It With Diamonds, a premium jewelry brand. The test was run with the Elevate A/B Testing app and published as an Elevate A/B success story. The brand kept the original pink buttons.","result":{"headline":"add-to-cart rate fell","metrics":["Add-to-cart rate: 11.49% (667 adds) on pink vs 10.81% (615) on green, a drop of about 6% for the variant. This is a loss.","Reached checkout: 8.9% on pink vs 8.2% on green, also lower for the variant.","Checkout completion: no notable difference between the two versions.","The source headline presents 6.29% as an add-to-cart gain. That figure is how far pink beat green, not a gain from the change."]},"direction":"lost","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/say-it-with-diamonds","source_name":"Elevate A/B success story","brand":"Say It With Diamonds"},{"slug":"liberte-sandal-worn-lifestyle-photo","url":"https://liftarchive.com/test/liberte-sandal-worn-lifestyle-photo/","markdown_url":"https://liftarchive.com/test/liberte-sandal-worn-lifestyle-photo/index.md","title":"Sandal shown worn in a lifestyle photo: +44% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Sandal shown worn in a lifestyle photo","control":"The sandal page opened with a clean product shot of the Amalfi Sandal on a white background.","variant":"The lead image showed a model wearing the sandal, set against stairs and a door in a white home.","summary":"Leading the Amalfi Sandal product page with a photo of a model wearing the sandal in a styled home, instead of a plain white-background shot, lifted conversion from 2.77% to 3.99% (+44%). Liberté, a family-run leather brand based in Bali, ran the test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.","result":{"headline":"+44% conversion","metrics":["Conversion rate: 2.77% on control vs 3.99% on the variant, a relative lift of about 44%.","Revenue: Elevate estimates about $13,540 extra per 10,000 visitors. This is the vendor's extrapolation, not measured revenue.","The test covered one product, so the lift may not carry over to the whole range."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/liberte","source_name":"Elevate A/B success story","brand":"Liberté"},{"slug":"ketonico-30pct-price-cut","url":"https://liftarchive.com/test/ketonico-30pct-price-cut/","markdown_url":"https://liftarchive.com/test/ketonico-30pct-price-cut/index.md","title":"30% price cut on a keto spread: conversion nearly doubled","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"30% price cut on a keto spread","control":"The Chocolate and Hazelnut Cream was sold at its usual price of EUR 11.90.","variant":"The same product was priced at EUR 7.90, a 30% reduction.","summary":"Cutting the price of Ketonico's Chocolate and Hazelnut Cream by 30%, from EUR 11.90 to EUR 7.90, lifted conversion from 2.45% to 4.88% (+99%). Ketonico, a keto food and supplements brand, ran the price test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.","result":{"headline":"conversion nearly doubled","metrics":["Conversion rate: 2.45% at EUR 11.90 vs 4.88% at EUR 7.90, almost double.","Revenue: Elevate reports about $3,075 extra per 10,000 people who viewed the product.","Monthly gain: the vendor projects about $7,688 a month, assuming 25,000 product viewers. This is an estimate, not a measured result.","Profit: not reported. A 30% lower price shrinks the margin on every unit sold."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/ketonico","source_name":"Elevate A/B success story","brand":"Ketonico"},{"slug":"juvabun-full-width-product-description","url":"https://liftarchive.com/test/juvabun-full-width-product-description/","markdown_url":"https://liftarchive.com/test/juvabun-full-width-product-description/index.md","title":"Full-width product description layout: +17.5% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Full-width product description layout","control":"Images sat on the upper left and the add-to-cart options on the right. Product details, extra images and gifs were stacked in the right column below the add-to-cart section.","variant":"The product description became a full-width section below the images and add-to-cart button, which shortened the scroll to reviews. Other minor design changes were made at the same time.","summary":"Moving the product description into a full-width section below the images and add-to-cart button, along with some minor design tweaks, lifted conversion from 4.46% to 5.24% (+17.5%). JuvaBun, a hair extensions brand, ran the test on its Messy Bun product page with the Elevate A/B Testing app. Because several changes shipped together, the lift belongs to the redesign as a whole, not the layout move alone.","result":{"headline":"+17.5% conversion","metrics":["Conversion rate: 4.46% on the old layout vs 5.24% on the new one, a relative lift of about 17.5%.","Revenue: Elevate reports about $2,493 extra per 10,000 visitors during the test.","Monthly gain: the vendor projects about $12,466 a month from 50,000 visitors. This is an estimate."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/juvabun","source_name":"Elevate A/B success story","brand":"JuvaBun"},{"slug":"biddlebee-5-dollar-price-cut-bottle","url":"https://liftarchive.com/test/biddlebee-5-dollar-price-cut-bottle/","markdown_url":"https://liftarchive.com/test/biddlebee-5-dollar-price-cut-bottle/index.md","title":"$5 price cut on a bottle: more orders, lower profit per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"$5 price cut on a bottle","control":"The hydration bottle, one of Biddlebee's best-sellers, was priced at $29.95.","variant":"The same bottle was priced at $24.95, $5 less.","summary":"Lowering the price of Biddlebee's hydration bottle from $29.95 to $24.95 raised conversion from 2.38% to 3.24%, but profit per visitor fell from $0.28 to $0.23 (about -18%). Biddlebee, a hydration products brand, ran the test with the Elevate A/B Testing app, and it was published as an Elevate A/B success story. The brand kept the original price.","result":{"headline":"more orders, lower profit per visitor","metrics":["Conversion rate: 2.38% at $29.95 vs 3.24% at $24.95. More people bought, with 140 orders vs 194.","Revenue per visitor: $1.02 vs $0.95. The cheaper price earned less per visitor, a loss.","Profit per visitor: $0.28 vs $0.23, about 18% lower for the variant, based on an $18 unit cost the brand gave.","The source headline cites 21.74%. That is how much more profit the original price made, not a gain from the change."]},"direction":"lost","metric":"profit per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/biddlebee","source_name":"Elevate A/B success story","brand":"Biddlebee"},{"slug":"kidoriman-model-lifestyle-photos-harem-pants","url":"https://liftarchive.com/test/kidoriman-model-lifestyle-photos-harem-pants/","markdown_url":"https://liftarchive.com/test/kidoriman-model-lifestyle-photos-harem-pants/index.md","title":"Model lifestyle photos on a product page: +25% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Model lifestyle photos on a product page","control":"The Gelyu Harem Pants page showed the product on its own, with no model.","variant":"The same page added lifestyle photos of a model wearing the pants.","summary":"Adding lifestyle photos of a model wearing the Gelyu Harem Pants lifted the product page's conversion rate from 2.24% to 2.81% (+25.45%). Kidoriman, a streetwear brand with a Japanese influence, ran the test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.","result":{"headline":"+25% conversion","metrics":["Conversion rate: 2.24% on control vs 2.81% with model photos, a relative lift of about 25%.","Revenue: Elevate estimates about $36,570 extra per 100,000 visitors.","Monthly gain: the vendor projects over $200,000 a month by applying the lift to about 550,000 site-wide visitors. The test covered one product page, so treat this as an upper bound at best."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/kidoriman","source_name":"Elevate A/B success story","brand":"Kidoriman"},{"slug":"cornish-company-second-image-first","url":"https://liftarchive.com/test/cornish-company-second-image-first/","markdown_url":"https://liftarchive.com/test/cornish-company-second-image-first/index.md","title":"Second product image moved to the lead slot: +8.4% revenue/visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Second product image moved to the lead slot","control":"The hamper page used its original first photo as the main product image.","variant":"The second photo in the gallery was moved into the main image slot. Nothing else changed.","summary":"Making the second product photo the main image on the Pasty & Cream Tea Hamper page lifted revenue per visitor from GBP 3.32 to GBP 3.60 (+8.4%). The Cornish Company, a food hamper brand, ran the test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.","result":{"headline":"+8.4% revenue/visitor","metrics":["Revenue per visitor: GBP 3.32 vs GBP 3.60, as reported, about 8.4% higher.","Conversion rate: 11.66% vs 12.61%, with 580 orders vs 617.","Add-to-cart rate: 18.2% vs 18.9%, a small rise.","Total revenue divided by visitors gives about GBP 3.50 for the variant, so the true revenue lift may be nearer 5%."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Elevate_ab","url":"https://liftarchive.com/practitioners/elevate-ab/","kind":"org"},"source_url":"https://www.elevateab.com/case-studies/cornish-company","source_name":"Elevate A/B success story","brand":"The Cornish Company"},{"slug":"german-jewelry-brand-cart-upload-image-preview","url":"https://liftarchive.com/test/german-jewelry-brand-cart-upload-image-preview/","markdown_url":"https://liftarchive.com/test/german-jewelry-brand-cart-upload-image-preview/index.md","title":"Uploaded photo preview in the cart: +5% cart-to-checkout","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Product images & gallery","Checkout steps, fields & flow"],"element_slugs":["product-images","checkout-flow"],"change":"Uploaded photo preview in the cart","control":"The cart listed the custom jewelry item with only a text file path for the photo the shopper had uploaded.","variant":"The cart showed a visual preview of the uploaded design, using Shopify's existing preview feature.","summary":"Showing an image preview of the shopper's uploaded photo in the cart, instead of a plain file path, lifted cart-to-checkout rate by 5% and order rate by 8%. ABConvert ran this test for a German personalized-jewelry brand and published it as an ABConvert case study. The preview used Shopify's built-in feature, so no extra development was needed.","result":{"headline":"+5% cart-to-checkout","metrics":["Cart-to-checkout rate: up 5% compared with the file path version.","Order rate: up 8%, so the extra checkouts carried through to completed orders.","Baseline rates were not shared, so it's unclear whether these are relative lifts or percentage points."]},"direction":"won","metric":"cart-to-checkout rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/german-jewelry-brand","source_name":"ABConvert case study","brand":null},{"slug":"levain-bakery-large-price-increase","url":"https://liftarchive.com/test/levain-bakery-large-price-increase/","markdown_url":"https://liftarchive.com/test/levain-bakery-large-price-increase/index.md","title":"Large price increase at Levain Bakery: revenue per visitor fell","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Large price increase at Levain Bakery","control":"Shoppers saw the existing prices on all Levain Bakery cookies and products.","variant":"Shoppers saw a larger price increase on every product, sized to cover cost rises from new tariffs.","summary":"A large price increase across every Levain Bakery product lowered revenue per visitor, so the brand did not keep it. The test was run on ABConvert's price-testing tool and published as an ABConvert case study. Neither the size of the increase nor the size of the drop was shared.","result":{"headline":"revenue per visitor fell","metrics":["Revenue per visitor dropped (negative result). No figure was shared.","The team read the drop as a sign the increase was too high and ran a second, smaller increase next.","The size of the price increase was not shared."]},"direction":"lost","metric":"revenue per visitor","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-a-new-york-premium-cookie-brand-optimized-its-pricing-strategy-during-cost-increases","source_name":"ABConvert case study","brand":"Levain Bakery"},{"slug":"levain-bakery-moderate-price-increase","url":"https://liftarchive.com/test/levain-bakery-moderate-price-increase/","markdown_url":"https://liftarchive.com/test/levain-bakery-moderate-price-increase/index.md","title":"Smaller Levain Bakery price increase: revenue per visitor up slightly","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Smaller Levain Bakery price increase","control":"Shoppers saw the existing prices on all Levain Bakery products.","variant":"Shoppers saw a price increase on every product, smaller than the one in the first test.","summary":"A smaller, moderate price increase across all Levain Bakery products lifted revenue per visitor slightly, and the brand adopted the new price. The test was run on ABConvert's price-testing tool and published as an ABConvert case study. It followed an earlier test where a larger increase cut revenue per visitor.","result":{"headline":"revenue per visitor up slightly","metrics":["Revenue per visitor rose slightly. No figure was shared.","The brand rolled out the new price, which helped cover tariff-driven cost rises.","The size of the increase was not shared."]},"direction":"won","metric":"revenue per visitor","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-a-new-york-premium-cookie-brand-optimized-its-pricing-strategy-during-cost-increases","source_name":"ABConvert case study","brand":"Levain Bakery"},{"slug":"puzzle-store-10pct-price-increase","url":"https://liftarchive.com/test/puzzle-store-10pct-price-increase/","markdown_url":"https://liftarchive.com/test/puzzle-store-10pct-price-increase/index.md","title":"10% price increase on selected products: +6% AOV, +10% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"10% price increase on selected products","control":"Shoppers saw the existing prices on a group of selected products.","variant":"Shoppers saw those same products priced 10% higher. The team picked the products by looking at each one's profit margin.","summary":"Raising prices by 10% on selected products lifted average order value by 6% and revenue by 10%, with no significant drop in conversion. The test was run on ABConvert's price-testing tool for a puzzle and creative-kit store that sells on three continents, and published as an ABConvert case study.","result":{"headline":"+6% AOV, +10% revenue","metrics":["Average order value rose 6%.","Revenue rose 10%, as reported by the vendor.","Conversion rate showed no significant drop. The exact rates were not shared."]},"direction":"won","metric":"revenue and conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-a-puzzle-merchant-increased-aov-by-6-with-price-testing","source_name":"ABConvert case study","brand":null},{"slug":"bloon-paris-50-dollar-us-price-increase","url":"https://liftarchive.com/test/bloon-paris-50-dollar-us-price-increase/","markdown_url":"https://liftarchive.com/test/bloon-paris-50-dollar-us-price-increase/index.md","title":"$50 US price increase at Bloon Paris: +18% margin, but inconclusive","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"$50 US price increase at Bloon Paris","control":"US shoppers saw the existing prices on Bloon Paris's ergonomic balloon chairs and other products.","variant":"US shoppers saw every product priced $50 higher, to offset rising customs and border costs.","summary":"Raising every US price by $50 gave Bloon Paris about 18% more gross margin per visitor, but we count the result as inconclusive. Conversion moved only slightly and the difference was not statistically significant, and no significance figure was shared for the margin gain. The test was run on ABConvert's price-testing tool and published as an ABConvert case study.","result":{"headline":"+18% margin, but inconclusive","metrics":["Gross margin per visitor rose almost 18%, as reported by the brand.","Conversion rate first ran slightly higher, then ended slightly lower. The difference was not statistically significant.","Revenue per session was reported as higher. No figure was shared.","Inconclusive overall: there is no clear statistical readout, so we do not count it as a confirmed win."]},"direction":"flat","metric":"gross margin per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-bloon-paris-used-price-test-to-confidently-raise-us-prices-by-50-usd","source_name":"ABConvert case study","brand":"Bloon Paris"},{"slug":"daily-sale-shivook-product-page-redesign","url":"https://liftarchive.com/test/daily-sale-shivook-product-page-redesign/","markdown_url":"https://liftarchive.com/test/daily-sale-shivook-product-page-redesign/index.md","title":"Product page redesign at Daily Sale: +63% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Layout, fonts & visual design","Trust badges & security seals"],"element_slugs":["product-images","layout-design","trust-badges"],"change":"Product page redesign at Daily Sale","control":"The product page had a thumbnail rail beside the main image, the purchase controls alongside, and the description below.","variant":"A larger image grid replaced the thumbnail rail, and the price moved next to the title. Delivery, returns and payment details sat directly under the buy buttons.","summary":"A redesigned product page lifted Daily Sale's revenue per visitor from $0.23 to $0.37, a 63% gain. Shivook built and ran the test, and it was published as an ABConvert case study. Several layout changes shipped together, so the gain belongs to the whole page, not to any one change.","result":{"headline":"+63% revenue per visitor","metrics":["Revenue per visitor rose from $0.23 to $0.37 (+63%). The tool reported a 100% probability to beat control.","Conversion rate rose from 0.38% to 0.48%.","Average order value rose from $56.41 to $69.80.","This was a bundled change, so no single element can take credit."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2026-06","credited_to":{"name":"Shivook","url":"https://liftarchive.com/practitioners/shivook/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-daily-sale-increased-revenue-per-visitor-by-63-with-a-new-product-page","source_name":"ABConvert case study","brand":"Daily Sale"},{"slug":"free-the-roots-shivook-sales-page-vs-collection","url":"https://liftarchive.com/test/free-the-roots-shivook-sales-page-vs-collection/","markdown_url":"https://liftarchive.com/test/free-the-roots-shivook-sales-page-vs-collection/index.md","title":"Sales page instead of collection page for ad traffic: +32.7% RPV","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Layout, fonts & visual design","Bundles & quantity breaks"],"element_slugs":["ad-match","layout-design","bundles"],"change":"Sales page instead of collection page for ad traffic","control":"Meta ad clicks landed on the Aloe Hydrating Mists collection page. It explained why aloe works first, then let shoppers browse the mists.","variant":"Ad clicks landed on a sales page, called \"Total Price Buy Box\", that led with the full product lineup, the benefits and a direct offer showing the total price.","summary":"Sending Meta ad traffic to a dedicated sales page instead of a collection page raised Free the Roots' revenue per visitor from $1.83 to $2.43, a 32.68% lift at 99.52% confidence. Shivook built and ran the test, and it was published as an ABConvert case study. The whole page changed at once, so no single element can take credit.","result":{"headline":"+32.7% RPV","metrics":["Revenue per visitor rose from $1.83 to $2.43 (+32.68%) at 99.52% confidence.","Visitors: 5,958 on control and 4,435 on this sales page.","A second sales page that put the product section first did worse than control, at $1.20 per visitor.","This was a bundled change, so the lift belongs to the whole page."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2026-03","credited_to":{"name":"Shivook","url":"https://liftarchive.com/practitioners/shivook/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-free-the-roots-increased-revenue-per-visitor-by-33-with-a-sales-page","source_name":"ABConvert case study","brand":"Free the Roots"},{"slug":"free-the-roots-shivook-product-section-top-page","url":"https://liftarchive.com/test/free-the-roots-shivook-product-section-top-page/","markdown_url":"https://liftarchive.com/test/free-the-roots-shivook-product-section-top-page/index.md","title":"Sales page with products at the top: revenue per visitor fell ~34%","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Ad-to-page message match","Layout, fonts & visual design"],"element_slugs":["ad-match","layout-design"],"change":"Sales page with products at the top","control":"Meta ad clicks landed on the Aloe Hydrating Mists collection page. It explained why aloe works first, then let shoppers browse the mists.","variant":"Ad clicks landed on a sales page, called \"Product Section at Top\", that put the product section first.","summary":"A sales page that put the product section first earned $1.20 per visitor, down about 34% from the $1.83 earned by Free the Roots' collection page. Shivook built and ran the test, and it was published as an ABConvert case study. It was one arm of a three-way test, and a different sales page won.","result":{"headline":"revenue per visitor fell ~34%","metrics":["Revenue per visitor fell from $1.83 to $1.20, about 34% lower (negative result).","The other sales page in the same test, which led with the lineup, benefits and a total-price offer, rose to $2.43.","Visitor count for this arm was not shared."]},"direction":"lost","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2026-03","credited_to":{"name":"Shivook","url":"https://liftarchive.com/practitioners/shivook/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-free-the-roots-increased-revenue-per-visitor-by-33-with-a-sales-page","source_name":"ABConvert case study","brand":"Free the Roots"},{"slug":"smartwatchmagazijn-89-free-express-vs-79-standard","url":"https://liftarchive.com/test/smartwatchmagazijn-89-free-express-vs-79-standard/","markdown_url":"https://liftarchive.com/test/smartwatchmagazijn-89-free-express-vs-79-standard/index.md","title":"EUR 89 with free express vs EUR 79 standard shipping: AOV rose","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks","Shipping & delivery messaging","Pricing, discounts & savings display"],"element_slugs":["bundles","shipping-messaging","pricing-discounts"],"change":"EUR 89 with free express vs EUR 79 standard shipping","control":"The product bundle cost EUR 79 and came with standard shipping.","variant":"The same bundle cost EUR 89 and came with free express shipping.","summary":"Pricing a smartwatch bundle at EUR 89 with free express shipping, instead of EUR 79 with standard shipping, kept conversion steady and raised average order value. The test was run on ABConvert's tool and published as an ABConvert case study. The owner says monthly revenue grew 25%, over EUR 10,000, a month after rollout, but that is a store-wide figure, not the test result.","result":{"headline":"AOV rose","metrics":["Conversion rate held. Exact rates were not shared.","Average order value rose. The source calls the rise dramatic but gives no figure.","The owner reports monthly revenue up 25%, over EUR 10,000 a month, one month after rollout. This is a month-over-month store result, not a split-test readout.","The team then applied the same offer framing across other products."]},"direction":"won","metric":"aov and revenue","quantified":true,"evidence":"ab-test","date":"2024","credited_to":{"name":"ABConvert","url":"https://liftarchive.com/practitioners/abconvert/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-smartwatchmagazijn-drove-eur10-000--monthly-growth-through-a-b-testing","source_name":"ABConvert case study","brand":"Smartwatchmagazijn"},{"slug":"sonic-brush-shivook-benefits-near-buy-button","url":"https://liftarchive.com/test/sonic-brush-shivook-benefits-near-buy-button/","markdown_url":"https://liftarchive.com/test/sonic-brush-shivook-benefits-near-buy-button/index.md","title":"Benefits next to the buy button: +24% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["layout-design","reviews","headlines-copy"],"change":"Benefits next to the buy button","control":"The original page led with a large product image beside the price and buy controls. Most of the explanation of what the brush does sat further down, below the buy button.","variant":"The new page added a headline, star rating and a five-point benefit list beside the product in the first screen, plus a customer review next to the gallery. Purchase options were grouped with payment details and product reassurance.","summary":"A rebuilt product page that put a benefit list, a customer review and purchase reassurance in the first screen lifted revenue per visitor from $2.09 to $2.59 (+24.26%). Shivook ran this test for Sonic Brush, a brand selling a U-shaped automatic toothbrush, and it was published as an ABConvert case study. Several changes shipped together, so the lift belongs to the whole page, not to one element.","result":{"headline":"+24% revenue per visitor","metrics":["Revenue per visitor: $2.09 to $2.59, a 24.26% lift at 98.65% confidence.","Order rate: 2.69% to 2.90%, a small rise of 0.21 points.","Average order value: $77.69 to $89.31 (+15.0%). Most of the revenue gain came from bigger orders, not more orders.","Visitors: 10,538 on the control and 8,543 on the new page, all from Google Ads."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2026-03","credited_to":{"name":"Shivook","url":"https://liftarchive.com/practitioners/shivook/","kind":"org"},"source_url":"https://www.abconvert.io/case-studies/how-sonic-brush-increased-revenue-per-visitor-by-24-with-a-new-product-page","source_name":"ABConvert case study","brand":"Sonic Brush"},{"slug":"revival-rugs-percent-off-savings-pdp","url":"https://liftarchive.com/test/revival-rugs-percent-off-savings-pdp/","markdown_url":"https://liftarchive.com/test/revival-rugs-percent-off-savings-pdp/index.md","title":"Showing percent saved next to sale price: +11.5% add to cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Bestseller badges & product labels"],"element_slugs":["pricing-discounts","badges-labels"],"change":"Showing percent saved next to sale price","control":"Product pages showed the original price, the sale price and the average star rating together on one line.","variant":"The same spot showed the original price, the sale price and the percent saved. The star rating moved to its own line above the price for clarity, especially on mobile.","summary":"Adding the percent saved next to the original and sale price on product pages lifted add to cart by 11.5% and conversion rate by 9%. Prismfly ran this 50/50 A/B test for Revival Rugs, a home goods brand selling rugs. The star rating also moved to its own line, a small second change.","result":{"headline":"+11.5% add to cart","metrics":["Add to cart rate: +11.5%.","Conversion rate: +9%.","Sample size, duration and significance were not shared."]},"direction":"won","metric":"add-to-cart rate and conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/revival","source_name":"Prismfly case study","brand":"Revival Rugs"},{"slug":"mood-3d-rotating-hero-landing-page","url":"https://liftarchive.com/test/mood-3d-rotating-hero-landing-page/","markdown_url":"https://liftarchive.com/test/mood-3d-rotating-hero-landing-page/index.md","title":"Rotating 3D product GIF in the hero: +16% conversion rate","vertical":"ecommerce","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Product images & gallery"],"element_slugs":["hero","product-images"],"change":"Rotating 3D product GIF in the hero","control":"The hero of a key landing page used a static photo showing the product from one angle.","variant":"The hero showed a looping GIF of the product rotating in 3D, showing it from several angles. Nothing else on the page changed.","summary":"Replacing a static hero photo with a looping GIF of the product rotating in 3D raised landing page conversion from 4.3% to 5.0% (+16%). Prismfly ran this A/B test for Mood, a cannabis lifestyle brand. Layout, copy and offer stayed the same, so the image was the only change.","result":{"headline":"+16% conversion rate","metrics":["Purchase conversion rate: 4.3% to 5.0%, a 16% relative lift.","Prismfly reported 92% statistical power for the test.","Sample size and duration were not shared."]},"direction":"won","metric":"purchase conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/mood-landing-page","source_name":"Prismfly case study","brand":"Mood"},{"slug":"princess-polly-pdp-thumbnail-hover","url":"https://liftarchive.com/test/princess-polly-pdp-thumbnail-hover/","markdown_url":"https://liftarchive.com/test/princess-polly-pdp-thumbnail-hover/index.md","title":"Hover to swap product images on desktop: transactions up","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Hover to swap product images on desktop","control":"On desktop product pages, shoppers had to click a thumbnail to change the main product image.","variant":"Hovering over a thumbnail swapped the main image, so shoppers could browse photos without clicking.","summary":"Letting desktop shoppers change the main product image by hovering over a thumbnail, instead of clicking it, raised transactions and conversion rate, though no figure was shared. Prismfly ran this A/B test for fashion retailer Princess Polly. It was one of 56 tests run over 17 months across the US and Australian sites.","result":{"headline":"transactions up","metrics":["Transactions and conversion rate: Prismfly called the increase substantial but gave no number.","The test ran on desktop only.","Across the wider program, 24 of 56 tests had a positive revenue impact, a 43% win rate."]},"direction":"won","metric":"transactions and conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/princess-polly-fashion-cro-case-study","source_name":"Prismfly case study","brand":"Princess Polly"},{"slug":"crunchlabs-skip-cart-direct-checkout","url":"https://liftarchive.com/test/crunchlabs-skip-cart-direct-checkout/","markdown_url":"https://liftarchive.com/test/crunchlabs-skip-cart-direct-checkout/index.md","title":"Skipping the cart and going straight to checkout: double-digit lift","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow"],"element_slugs":["checkout-flow"],"change":"Skipping the cart and going straight to checkout","control":"Shoppers went through the standard flow: add to cart, view the cart, then go to checkout.","variant":"The cart step was skipped entirely, so shoppers moved straight toward checkout.","summary":"Removing the cart step so shoppers went straight toward checkout gave a double-digit lift in conversions; the exact figure wasn't shared. Prismfly ran this A/B test for CrunchLabs, which sells STEM subscription kits. CrunchLabs is a single-product brand, which is why skipping the cart made sense.","result":{"headline":"double-digit lift","metrics":["Conversions: a double-digit lift, with the exact figure not given.","Prismfly's wider program reported +35% sitewide purchase conversion and single tests up to +22% revenue, but those figures are not tied to this test."]},"direction":"won","metric":"conversions","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/crunchlabs","source_name":"Prismfly case study","brand":"CrunchLabs"},{"slug":"luxy-hair-installments-and-duties-messaging","url":"https://liftarchive.com/test/luxy-hair-installments-and-duties-messaging/","markdown_url":"https://liftarchive.com/test/luxy-hair-installments-and-duties-messaging/index.md","title":"Installments and duties messaging: +25.2% revenue per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Headlines, product titles & copy","Shipping & delivery messaging"],"element_slugs":["payment-icons","headlines-copy","shipping-messaging"],"change":"Installments and duties messaging","control":"Buy now, pay later options only showed up at checkout. International shoppers had no clear view of how taxes and duties would be handled.","variant":"Shop Pay installments were added and installment messaging appeared earlier, with several versions tested. Separate split tests compared including taxes and duties in the product price against calculating them at checkout, by country.","summary":"Adding Shop Pay installments, showing installment messaging earlier and testing how taxes and duties appear for overseas shoppers lifted revenue per session by 25.2% and transactions by 16.5%. Prismfly ran these tests for hair extensions brand Luxy Hair. Results cover the whole workstream, so no single change gets the credit.","result":{"headline":"+25.2% revenue per session","metrics":["Transactions: +16.5%.","Revenue per session: +25.2%.","Add to cart rate: +13.3%.","These are combined results for several tests. Per-test figures, sample sizes and durations were not shared."]},"direction":"won","metric":"transactions, revenue per session, add-to-cart rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/luxy-hair-installments-messaging","source_name":"Prismfly case study","brand":"Luxy Hair"},{"slug":"luxy-hair-quiz-flow-optimization","url":"https://liftarchive.com/test/luxy-hair-quiz-flow-optimization/","markdown_url":"https://liftarchive.com/test/luxy-hair-quiz-flow-optimization/index.md","title":"Rebuilt product quiz with email capture: +8% returning conversion","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product finder quizzes"],"element_slugs":["quiz-finder"],"change":"Rebuilt product quiz with email capture","control":"The original quiz was built in a page builder. It was hard to keep current as the catalog grew and did not capture the first-party data shoppers entered.","variant":"A rebuilt quiz was tuned through split and multivariate tests. These added an email capture step, popularity callouts and button-style answer options, and removed the site header and footer.","summary":"Rebuilding Luxy Hair's product-finder quiz and testing an email capture step, popularity callouts, button-style answers and a page without header and footer lifted returning-visitor conversion by 8%. Email revenue per session rose 15%. Prismfly ran this work, which combined a rebuild with several tests, so no single change gets the credit.","result":{"headline":"+8% returning conversion","metrics":["Returning-visitor conversion rate: +8%.","Email revenue per session: +15%, likely helped by the new email capture step.","Per-test results, sample sizes and durations were not shared."]},"direction":"won","metric":"returning-visitor conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/luxy-hair-quizflow","source_name":"Prismfly case study","brand":"Luxy Hair"},{"slug":"zoku-theme-redesign","url":"https://liftarchive.com/test/zoku-theme-redesign/","markdown_url":"https://liftarchive.com/test/zoku-theme-redesign/index.md","title":"Mobile-first theme redesign: +15% conversion rate, before vs after","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Themes, page builders & page speed"],"element_slugs":["layout-design","theme-speed"],"change":"Mobile-first theme redesign","control":"Zoku's previous Shopify theme and design.","variant":"A new mobile-first theme with a built-in bundler, color-swatch links between product versions, a more minimal color palette and navigation built for each device.","summary":"Moving to a new mobile-first Shopify theme was followed by a 15% rise in conversion rate, a 16% rise in average order value and 44% more total sales. Prismfly ran this redesign for kitchenware brand Zoku. This was a before-and-after comparison, not a split test.","result":{"headline":"+15% conversion rate, before vs after","metrics":["Conversion rate: +15% after launch.","Average order value: +16%.","Total sales: +44%, partly from large B2B orders, so this number overstates the design's effect.","All figures compare after launch to before, not two versions running at once."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/zoku","source_name":"Prismfly case study","brand":"Zoku"},{"slug":"plug-tech-site-redesign","url":"https://liftarchive.com/test/plug-tech-site-redesign/","markdown_url":"https://liftarchive.com/test/plug-tech-site-redesign/index.md","title":"Plug Tech site redesign: +26.77% revenue per user (before/after)","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Product cards & quick add","Checkout steps, fields & flow"],"element_slugs":["layout-design","product-cards","checkout-flow"],"change":"Plug Tech site redesign","control":"The previous Plug Tech storefront, with its older design, product cards, homepage layout and checkout flow.","variant":"A full redesign in a clean, minimalist style, with new product cards, new homepage layouts and a reworked checkout flow, rolled out in phases.","summary":"Plug Tech's full storefront redesign was followed by a 26.77% rise in revenue per user in the 30 days after launch. Prismfly ran the project for the refurbished electronics brand and published it as a Prismfly case study. This is a before/after comparison of a bundled redesign, not an A/B test, so no single change gets the credit.","result":{"headline":"+26.77% revenue per user (before/after)","metrics":["Revenue per user: +26.77% in the 30 days after launch compared with before. This is the headline number.","Average order value: +12.23%, so buyers spent more per order.","Add to cart: +18.79%, and checkout sessions rose about 20%, which points to more shoppers moving down the funnel.","Conversion rate: +4.84%, a smaller gain than the revenue metrics. Much of the lift came from bigger orders, not just more buyers.","All figures compare periods before and after launch, so seasonality, traffic mix and marketing could account for part of the change."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/plug-tech","source_name":"Prismfly case study","brand":"Plug Tech"},{"slug":"dftba-theme-migration-creator-templates","url":"https://liftarchive.com/test/dftba-theme-migration-creator-templates/","markdown_url":"https://liftarchive.com/test/dftba-theme-migration-creator-templates/index.md","title":"DFTBA theme migration and creator templates: +52% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Themes, page builders & page speed","Filters, sorting & site search","Product cards & quick add"],"element_slugs":["theme-speed","filters-search","product-cards"],"change":"DFTBA theme migration and creator templates","control":"An aging Shopify theme that relied on a patchwork of older apps and scripts, with filtering and product-card label issues.","variant":"A new Shopify theme (Broadcast) with legacy apps removed, creator templates driven by metafields, fixed filtering and better creator labels on product cards.","summary":"DFTBA's move to a new Shopify theme, with legacy apps removed and new creator page templates, was followed by a 52% rise in conversion rate. Prismfly ran the project for the creator merchandise store and published it as a Prismfly case study. It compares the month after launch with the month before, and many changes shipped together, so it is not a split test.","result":{"headline":"+52% conversion rate","metrics":["Conversion rate: +52% in the month after launch compared with the month before. This is the headline number.","Average order value: +6%.","Total orders: +127%, which Prismfly describes as a short-term spike after launch. Treat it as a launch effect, not a lasting gain.","Traffic also rose after launch, so part of the change may come from who visited, not just the new site."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/dftba","source_name":"Prismfly case study","brand":"DFTBA"},{"slug":"primal-kitchen-dtc-redesign","url":"https://liftarchive.com/test/primal-kitchen-dtc-redesign/","markdown_url":"https://liftarchive.com/test/primal-kitchen-dtc-redesign/index.md","title":"Primal Kitchen DTC redesign: +33% revenue, +6% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout, fonts & visual design","Themes, page builders & page speed"],"element_slugs":["layout-design","theme-speed"],"change":"Primal Kitchen DTC redesign","control":"The previous Primal Kitchen DTC site, which the agency describes as outdated, hard to manage and weak on accessibility.","variant":"A full redesign with a new look, better navigation, a bundle builder, an optimized cart drawer, fewer apps and faster pages. Desktop performance scores rose from 65 to 80.","summary":"Primal Kitchen's redesigned direct-to-consumer site was followed by a 33% rise in purchase revenue and a 6% rise in purchase conversion. Prismfly ran the redesign for the sauce and condiment brand and published it as a Prismfly case study. It is a before/after comparison of many changes at once, and the comparison window was not shared.","result":{"headline":"+33% revenue, +6% conversion","metrics":["Purchase revenue: +33%. This is the headline number.","Revenue per active user: +40%, so each engaged visitor was worth more.","Purchase conversion rate: +6%, a smaller gain. Most of the revenue lift came from order value or volume, not conversion rate alone.","First-time purchases rose 16% and engaged sessions rose 43%.","Site scores also improved: desktop accessibility went from 91 to 100, and mobile performance from 25 to 34."]},"direction":"won","metric":"purchase conversion rate and revenue","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Prismfly","url":"https://liftarchive.com/practitioners/prismfly/","kind":"org"},"source_url":"https://prismfly.com/case-study/primal-kitchen","source_name":"Prismfly case study","brand":"Primal Kitchen"},{"slug":"optimizely-retailer-highly-rated-badge","url":"https://liftarchive.com/test/optimizely-retailer-highly-rated-badge/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-highly-rated-badge/index.md","title":"'Highly Rated' badge on well-reviewed products: +1.98% add to cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bestseller badges & product labels","Reviews & star ratings"],"element_slugs":["badges-labels","reviews"],"change":"'Highly Rated' badge on well-reviewed products","control":"Products appeared on product and listing pages with no badge calling out their reviews.","variant":"Items with positive customer reviews carried a 'Highly Rated' badge.","summary":"Adding a 'Highly Rated' badge to products with strong reviews raised add-to-cart rate by 1.98%, but purchases did not change significantly. Optimizely ran the test for an online retailer and published it as an Optimizely Field Notes use case. Treat it as an early-funnel win, not a sales win.","result":{"headline":"+1.98% add to cart","metrics":["Add to cart: +1.98%. This is the headline number.","Product page views: +0.27%, a very small gain.","Purchase conversion: no significant change. The badge moved early behavior, not final sales.","Optimizely says the gains on badged items were large enough to lift add-to-cart across the whole catalog."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-product-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-footwear-consolidated-size-filter","url":"https://liftarchive.com/test/optimizely-footwear-consolidated-size-filter/","markdown_url":"https://liftarchive.com/test/optimizely-footwear-consolidated-size-filter/index.md","title":"One size filter above the fold: +2% revenue per visitor","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"One size filter above the fold","control":"Men's and women's sizes sat in separate filters, placed where shoppers were less likely to see them.","variant":"Both size ranges were combined into a single size filter shown above the fold.","summary":"Merging men's and women's shoe size filters into one option and moving it above the fold raised revenue per visitor by 2%. Optimizely ran the test for a footwear retailer and published it as an Optimizely Field Notes use case. The vendor puts the value at about $12.7M in incremental revenue.","result":{"headline":"+2% revenue per visitor","metrics":["Revenue per visitor: +2%. This is the headline number.","Size filter use: +33.8%, which shows shoppers wanted to filter by size.","Incremental revenue: about $12.7M, as estimated by Optimizely. The source page does not say what time period this covers.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-product-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-promo-messaging-category-and-pdp","url":"https://liftarchive.com/test/optimizely-retailer-promo-messaging-category-and-pdp/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-promo-messaging-category-and-pdp/index.md","title":"Same promo message on category and product pages: +3.7% purchases","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Pricing, discounts & savings display"],"element_slugs":["badges-labels","pricing-discounts"],"change":"Same promo message on category and product pages","control":"Promo-eligible items did not carry a consistent promotional message across category and product pages.","variant":"Eligible items showed the same promo message on the category page and again on the product page.","summary":"Showing the same promotional message on both category and product pages for eligible items raised purchase rate by 3.7% and add-to-cart rate by 10.5%. Optimizely ran the test for an online retailer and published it as an Optimizely Field Notes use case. The details of the promotion itself were not shared.","result":{"headline":"+3.7% purchases","metrics":["Purchase rate: +3.7%. This is the headline number.","Add-to-cart rate: +10.5%.","Optimizely reports the category-page message lifted clickthrough to product pages, though no figure was given.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"purchase rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-category-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-our-pick-badge-overlay","url":"https://liftarchive.com/test/optimizely-retailer-our-pick-badge-overlay/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-our-pick-badge-overlay/index.md","title":"'Our Pick' badge on product images: +1.2% add to cart","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Product cards & quick add"],"element_slugs":["badges-labels","product-cards"],"change":"'Our Pick' badge on product images","control":"Product images on category pages had no badge overlay. A 'Featured' badge was tested as another version.","variant":"Popular items carried an 'Our Pick' badge overlaid on the product image.","summary":"Overlaying an 'Our Pick' badge on images of popular items on category pages raised add-to-cart rate by 1.2%, but purchases did not change significantly. Optimizely ran the test for an online retailer and published it as an Optimizely Field Notes use case. A 'Featured' badge was also tested, and 'Our Pick' did better.","result":{"headline":"+1.2% add to cart","metrics":["Add-to-cart rate: +1.2%. This is the headline number.","Checkout clickthrough rate: +1.3%.","'Our Pick' did better than 'Featured', though the gap between them was not shared.","Purchases: no significant change. The badge moved early-funnel behavior, not final sales."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-category-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-remove-cart-membership-banner","url":"https://liftarchive.com/test/optimizely-retailer-remove-cart-membership-banner/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-remove-cart-membership-banner/index.md","title":"Removing a membership banner from the cart: +$5.5M revenue","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Layout, fonts & visual design"],"element_slugs":["layout-design"],"change":"Removing a membership banner from the cart","control":"The cart page showed a banner promoting the retailer's membership program.","variant":"The membership banner was removed from the cart page. A second version kept the banner and only changed its copy.","summary":"Removing a banner promoting a membership program from the cart page kept shoppers focused on buying, worth an estimated $5.5M in incremental revenue. Optimizely ran the test for an online retailer and published it as an Optimizely Field Notes use case. The trade-off: new membership sign-ups fell significantly.","result":{"headline":"+$5.5M revenue","metrics":["Incremental revenue: about +$5.5M, as estimated by Optimizely. No conversion rate figure was shared.","Removing the banner kept shoppers more focused on completing their purchase.","Copy-only version: no meaningful effect. Rewording the banner was not enough.","New memberships: fell significantly. This is a real cost to weigh against the revenue gain."]},"direction":"won","metric":"purchase focus / checkout progress","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-checkout-pages","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-payment-icons-checkout","url":"https://liftarchive.com/test/optimizely-retailer-payment-icons-checkout/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-payment-icons-checkout/index.md","title":"Card logos shown at checkout: 5% of orders moved off high-fee methods","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL"],"element_slugs":["payment-icons"],"change":"Card logos shown at checkout","control":"The checkout did not make it obvious which card brands the store accepted.","variant":"The checkout showed accepted credit card logos in a prominent spot near payment.","summary":"Showing accepted credit card logos prominently at checkout shifted 5% of purchases away from high-fee payment providers. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. The win was a lower cost of payment, not a reported conversion lift.","result":{"headline":"5% of orders moved off high-fee methods","metrics":["5% of purchases shifted away from high-fee payment providers. That cuts processing costs on every order that moved.","Optimizely credits the test with about $2.7M in incremental revenue. It does not explain how that figure was calculated.","The effect on conversion rate was not stated, so treat this as a margin win, not a sales lift."]},"direction":"won","metric":"payment method mix","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-checkout-pages","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-greeting-cards-checkout-bandit","url":"https://liftarchive.com/test/optimizely-greeting-cards-checkout-bandit/","markdown_url":"https://liftarchive.com/test/optimizely-greeting-cards-checkout-bandit/index.md","title":"Greeting card pricing and add-on flow changes: +24% paid card sales","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Greeting card pricing and add-on flow changes","control":"The existing checkout flow and the current greeting card pricing.","variant":"Several variations of greeting card pricing and the checkout flow. A multi-armed bandit sent more traffic to the best performers over time.","summary":"Changing greeting card pricing and the checkout add-on flow lifted paid card purchases by 24% and average order value by 8.4%. Optimizely ran this test for an online greeting card retailer and published it as an Optimizely Field Notes use case. Several changes were tested together using a multi-armed bandit, so the result can't be credited to any single change.","result":{"headline":"+24% paid card sales","metrics":["+24% paid card purchases. More shoppers paid for a card rather than skipping it.","+8.4% average order value. Orders got bigger on average.","Both lifts come from a bundle of pricing and flow changes, and the winning details are only loosely described."]},"direction":"won","metric":"paid card purchases and aov","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-checkout-pages","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-mini-cart-delete-and-enhancements","url":"https://liftarchive.com/test/optimizely-retailer-mini-cart-delete-and-enhancements/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-mini-cart-delete-and-enhancements/index.md","title":"Mini-cart delete icon plus fixes: +22.89% orders from mini-cart users","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Mini-cart delete icon plus fixes","control":"A mini-cart flyout that listed items but gave no way to remove them.","variant":"Variation 1 added a delete icon plus other mini-cart enhancements. Variation 2 added only the delete icon.","summary":"Adding a delete icon and other enhancements to the mini-cart lifted submitted orders by 22.89% among visitors who used it. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. The winner bundled several changes, and a version with only the delete icon did not win.","result":{"headline":"+22.89% orders from mini-cart users","metrics":["+7.89% checkout clicks from the mini-cart in variation 1.","+22.89% submitted orders among mini-cart users in variation 1.","Variation 2, the delete icon alone, did not win. The extra enhancements likely did the heavy lifting.","Lifts are measured only on visitors who engaged with the mini-cart, not all traffic."]},"direction":"won","metric":"submitted orders (mini-cart users)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-checkout-pages","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-personalized-homepage-recs","url":"https://liftarchive.com/test/optimizely-retailer-personalized-homepage-recs/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-personalized-homepage-recs/index.md","title":"Personalized homepage recommendations: +136% clicks to product pages","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"Personalized homepage recommendations","control":"The homepage showed the same static product recommendations to every visitor.","variant":"The homepage showed recommendations tailored to each visitor.","summary":"Replacing static homepage product recommendations with personalized ones lifted click-through to product pages by 136%. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. Only click-through was reported, not sales.","result":{"headline":"+136% clicks to product pages","metrics":["+136% click-through to product pages. Far more visitors moved from the homepage into products.","No figures for add to cart, orders or revenue were shared, so the sales impact is unknown."]},"direction":"won","metric":"click-through to product pages","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-homepage","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-bestsellers-for-new-visitors","url":"https://liftarchive.com/test/optimizely-retailer-bestsellers-for-new-visitors/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-bestsellers-for-new-visitors/index.md","title":"Bestsellers instead of featured picks for new visitors: +23.01% CTR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Product cards & quick add","Social proof, authority & press"],"element_slugs":["product-cards","social-proof"],"change":"Bestsellers instead of featured picks for new visitors","control":"New visitors saw a static set of featured product recommendations on the homepage.","variant":"New visitors saw a static set of bestseller recommendations instead.","summary":"Showing new visitors bestseller recommendations instead of featured products lifted click-through to product pages by 23.01%. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. Both versions were static lists, so the only difference was which products were shown.","result":{"headline":"+23.01% CTR","metrics":["+23.01% click-through to product pages among new visitors.","No figures for add to cart, orders or revenue were shared."]},"direction":"won","metric":"click-through to product pages","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-homepage","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-apparel-homepage-full-outfits-carousel","url":"https://liftarchive.com/test/optimizely-apparel-homepage-full-outfits-carousel/","markdown_url":"https://liftarchive.com/test/optimizely-apparel-homepage-full-outfits-carousel/index.md","title":"Head-to-toe outfits carousel on homepage: -6.07% add to cart","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Layout, fonts & visual design"],"element_slugs":["hero","layout-design"],"change":"Head-to-toe outfits carousel on homepage","control":"The standard homepage, with more focused merchandising.","variant":"A homepage carousel promoted a wide range of items across categories, styled as full head-to-toe outfits.","summary":"A homepage carousel showing head-to-toe outfits across many categories cut add to cart by 6.07% and click-through by 10.4%. Optimizely ran this test for an apparel retailer and published it as an Optimizely Field Notes use case. Showing more variety made the homepage perform worse, not better.","result":{"headline":"-6.07% add to cart","metrics":["-6.07% add to cart. This was a loss.","-10.4% click-through. Fewer visitors moved from the homepage into products.","The variant also lowered the product page view rate across the site."]},"direction":"lost","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-homepage","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-retailer-zero-result-search-recs","url":"https://liftarchive.com/test/optimizely-retailer-zero-result-search-recs/","markdown_url":"https://liftarchive.com/test/optimizely-retailer-zero-result-search-recs/index.md","title":"Recommendations on zero-result searches: +2.74% revenue","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Recommendations on zero-result searches","control":"A search with no matches showed a no-results page.","variant":"A search with no matches sent shoppers to product recommendations chosen by a machine matching system.","summary":"Sending shoppers whose searches found nothing to matched product recommendations lifted revenue by 2.74% and click-through by 2.11%. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. Optimizely puts the annual gain at about $3.68M.","result":{"headline":"+2.74% revenue","metrics":["+2.74% revenue.","+2.11% click-through.","About $3.68M annualized gain. This is Optimizely's own projection."]},"direction":"won","metric":"click-through and revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-search-results","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-toothbrush-refill-quantity-selector","url":"https://liftarchive.com/test/optimizely-toothbrush-refill-quantity-selector/","markdown_url":"https://liftarchive.com/test/optimizely-toothbrush-refill-quantity-selector/index.md","title":"Refill quantity selector on subscription page: +4.7% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["subscriptions","variant-selector"],"change":"Refill quantity selector on subscription page","control":"The subscription product page offered refills with no choice of quantity.","variant":"The page added a selector so shoppers could choose how many brush refills to get.","summary":"Adding a brush-refill quantity selector to a subscription product page lifted conversion rate by 4.7%. Optimizely ran this test for an oral-care brand that sells brush refills by subscription, and published it as an Optimizely Field Notes use case. Subscription units per transaction also rose.","result":{"headline":"+4.7% conversion rate","metrics":["+4.7% conversion rate.","Subscription units per transaction rose. The exact figure was not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-subscription-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"optimizely-subscription-free-trial-built-in","url":"https://liftarchive.com/test/optimizely-subscription-free-trial-built-in/","markdown_url":"https://liftarchive.com/test/optimizely-subscription-free-trial-built-in/index.md","title":"Free trial framed as part of the plan, not an add-on: +37% enrollment","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Headlines, product titles & copy"],"element_slugs":["subscriptions","headlines-copy"],"change":"Free trial framed as part of the plan, not an add-on","control":"The subscription page offered the free trial as an add-on to the subscription, something extra on top of the plan.","variant":"The same free trial was framed as a built-in feature of the plan, so the trial came with the subscription by default.","summary":"Presenting a free trial as a built-in part of the subscription plan, rather than as an add-on, lifted subscription enrollment by 37%. Optimizely reported this test for a retail subscription brand it works with, published in its Field Notes use cases. The brand is not named.","result":{"headline":"+37% enrollment","metrics":["Subscription enrollment: +37%, the headline result of the test.","Incremental revenue: Optimizely credits this change with about $2.7M in extra revenue. How that was calculated is not shared.","The larger $21M figure on the same page covers roughly 500 campaigns overall, not this test.","Optimizely says the early win led the brand to roll the change out globally."]},"direction":"won","metric":"subscription enrollment","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Optimizely","url":"https://liftarchive.com/practitioners/optimizely/","kind":"org"},"source_url":"https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-subscription-page","source_name":"Optimizely Field Notes use case","brand":null},{"slug":"alef-bet-three-step-discount-popup","url":"https://liftarchive.com/test/alef-bet-three-step-discount-popup/","markdown_url":"https://liftarchive.com/test/alef-bet-three-step-discount-popup/index.md","title":"Three-step 10% off popup: purchase rate 2.19% to 2.41%","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display","Upsells & cross-sells"],"element_slugs":["popups","pricing-discounts","upsells"],"change":"Three-step 10% off popup","control":"A simple one-step popup asking visitors to sign up for the email and SMS list.","variant":"A three-step popup shown to first-time visitors after 5 seconds. Step one offers 10% off with a \"Grab 10% off\" button and a \"No, thank you, I prefer full price\" decline, step two asks for first name and email, and step three shows the coupon code with bestseller recommendations.","summary":"Replacing a simple sign-up popup with a three-step 10% off popup moved Alef Bet's purchase rate from 2.19% to 2.41%, which OptiMonk reports as a 10.02% lift in sales. OptiMonk ran the campaign for the Judaica jewelry brand and published it as a case study. The comparison is old popup versus new popup, not a clear split test.","result":{"headline":"purchase rate 2.19% to 2.41%","metrics":["Purchase rate: 2.19% with the old popup, 2.41% with the new one.","Sales: OptiMonk reports a 10.02% uplift from that purchase-rate gain.","Popup sign-up rate: 17.01%, from 1,235 sign-ups on 7,261 impressions.","The old popup's sign-up rate is not shared, so the list-growth gain can't be measured."]},"direction":"won","metric":"purchase rate","quantified":true,"evidence":"before-after","date":"2025-09","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/alef-bet-case-study","source_name":"OptiMonk case study","brand":"Alef Bet"},{"slug":"craft-spirit-shop-personalized-recommendation-popup","url":"https://liftarchive.com/test/craft-spirit-shop-personalized-recommendation-popup/","markdown_url":"https://liftarchive.com/test/craft-spirit-shop-personalized-recommendation-popup/index.md","title":"Personalized recommendation popup: +77.9% revenue per visitor","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Upsells & cross-sells"],"element_slugs":["popups","upsells"],"change":"Personalized recommendation popup","control":"Product pages with no recommendation popup.","variant":"A popup recommending related spirits, such as other bourbons on a bourbon page, with an AI-written headline tailored to each product. It appeared on exit intent on desktop and after 20 seconds on mobile.","summary":"Adding a product-recommendation popup with headlines matched to the product being viewed raised revenue per visitor by 77.9% and purchase rate by 38.5% against a control group. OptiMonk ran this for Craft Spirit Shop, an online liquor store, and published it as a case study. No discount was used.","result":{"headline":"+77.9% revenue per visitor","metrics":["Revenue per visitor: +77.9% versus the control group.","Purchase rate: +38.5% versus the control group.","Revenue grew faster than purchases, which suggests visitors who bought also spent more.","Sample size, test length and significance are not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2024-03","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/craft-spirit-shop-case-study","source_name":"OptiMonk case study","brand":"Craft Spirit Shop"},{"slug":"craftmystic-fullscreen-conversational-mystery-discount-popup","url":"https://liftarchive.com/test/craftmystic-fullscreen-conversational-mystery-discount-popup/","markdown_url":"https://liftarchive.com/test/craftmystic-fullscreen-conversational-mystery-discount-popup/index.md","title":"Fullscreen quiz popup with mystery discount: signups 1.36% to 16.67%","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Fullscreen quiz popup with mystery discount","control":"A basic sign-up popup from another tool, theMarketer, with two fields and a dropdown asking for the visitor's zodiac sign.","variant":"A fullscreen popup in steps: pick your zodiac sign, enter your email for a mystery discount, then see personalized product picks. It showed on the homepage to non-subscribers after 5 seconds, at most twice.","summary":"A fullscreen, multi-step popup with a mystery discount lifted CraftMystic's email sign-up rate from 1.36% to 16.67% in a three-week A/B test. OptiMonk ran it for the crystal and spiritual goods store and published it as a case study. Many things changed at once, including the popup tool, size, offer and flow, so the result belongs to the whole package.","result":{"headline":"signups 1.36% to 16.67%","metrics":["Email sign-up rate: 1.36% to 16.67%, reported as +1,125%.","Order conversion: 1.75% to 1.82%, about +4%. This gap is small and no significance is given, so treat it as uncertain.","The test ran for three weeks. Sample size is not shared."]},"direction":"won","metric":"email signup rate","quantified":true,"evidence":"bundled","date":"2025-08","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/craftmystic-case-study","source_name":"OptiMonk case study","brand":"CraftMystic"},{"slug":"dorko-inactivity-product-recommender-popup","url":"https://liftarchive.com/test/dorko-inactivity-product-recommender-popup/","markdown_url":"https://liftarchive.com/test/dorko-inactivity-product-recommender-popup/index.md","title":"Recommender after 30 seconds idle on product pages: +4.5% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Upsells & cross-sells"],"element_slugs":["popups","upsells"],"change":"Recommender after 30 seconds idle on product pages","control":"Product pages with no recommendation prompt.","variant":"An AI recommender that appears after 30 seconds of inactivity on a product page and suggests 3 alternatives in the same category, such as other men's boots on a boot page.","summary":"Showing three alternative products from the same category after 30 seconds of inactivity on a product page lifted Dorko's purchases by 4.5%. OptiMonk ran this for the footwear and apparel retailer and published it as a case study. The case study does not say whether this was a split test or a before-and-after comparison.","result":{"headline":"+4.5% purchases","metrics":["Purchases: +4.5%.","The case study does not say how this was measured, so it may not be a controlled test.","Seasonal popups Dorko ran at the same time got a 14-15% click-through rate. That is a separate campaign and not part of this result."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"before-after","date":"2026-03","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/dorko-ai-case-study","source_name":"OptiMonk case study","brand":"Dorko"},{"slug":"gelpro-smart-recommender-popup","url":"https://liftarchive.com/test/gelpro-smart-recommender-popup/","markdown_url":"https://liftarchive.com/test/gelpro-smart-recommender-popup/index.md","title":"AI product recommendation popup after 15 seconds: +27% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Upsells & cross-sells"],"element_slugs":["popups","upsells"],"change":"AI product recommendation popup after 15 seconds","control":"No recommendation popup. Gelpro had been using Klaviyo popups for email capture.","variant":"A popup with AI product recommendations based on the item being viewed, shown only after 15 seconds of browsing and built to work on mobile.","summary":"Adding an AI product-recommendation popup that appeared after 15 seconds of browsing lifted Gelpro Australia's ecommerce conversion rate (purchases) by 27%. OptiMonk ran it for the collagen supplement brand and published it as a case study. The case study does not say how the comparison was made.","result":{"headline":"+27% purchases","metrics":["Ecommerce conversion rate (purchases): +27%.","The case study headline frames the 27% as a desktop gain, while the body applies it to purchases overall, so the scope is unclear.","Gelpro also ran a browsing reminder (+4%) and an exit-intent cart reminder (+6%) at the same time. Those are logged as separate results."]},"direction":"won","metric":"ecommerce conversion rate","quantified":true,"evidence":"before-after","date":"2025-01","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/gelpro-case-study","source_name":"OptiMonk case study","brand":"Gelpro Australia"},{"slug":"gelpro-exit-intent-cart-reminder","url":"https://liftarchive.com/test/gelpro-exit-intent-cart-reminder/","markdown_url":"https://liftarchive.com/test/gelpro-exit-intent-cart-reminder/index.md","title":"Exit-intent cart reminder popup: +6% ecommerce conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Exit-intent cart reminder popup","control":"No cart reminder when shoppers with items in their cart went to leave.","variant":"A simple exit-intent popup that showed the products the visitor had already added to their cart.","summary":"Adding an exit-intent popup that reminds visitors of the products in their cart raised Gelpro Australia's ecommerce conversion rate by 6%. OptiMonk ran it for the collagen supplement brand and published it as a case study. The case study does not say how the comparison was made.","result":{"headline":"+6% ecommerce conversion rate","metrics":["Ecommerce conversion rate: +6%.","The case study gives no baseline rate, sample size or duration.","Gelpro ran a recommendation popup (+27%) and a browsing reminder (+4%) at the same time, which may have affected this number."]},"direction":"won","metric":"ecommerce conversion rate","quantified":true,"evidence":"before-after","date":"2025-01","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/gelpro-case-study","source_name":"OptiMonk case study","brand":"Gelpro Australia"},{"slug":"illcurrency-two-step-yes-no-popup","url":"https://liftarchive.com/test/illcurrency-two-step-yes-no-popup/","markdown_url":"https://liftarchive.com/test/illcurrency-two-step-yes-no-popup/index.md","title":"Two-step yes/no popup, same 15% offer: +76% email sign-ups","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Upsells & cross-sells"],"element_slugs":["popups","upsells"],"change":"Two-step yes/no popup, same 15% offer","control":"A one-step Klaviyo popup offering 15% off in exchange for an email address.","variant":"The same 15% offer split into two steps: first the question \"Would you like 15% off?\", then the email field after a yes. The thank-you step also showed a bestseller under the line \"Today's most wanted.\"","summary":"Turning a one-step 15% off popup into a two-step popup that asks a yes/no question first raised illCurrency's email sign-up rate by 76% overall. OptiMonk ran it for the sneaker-matching streetwear brand and published it as a case study. This compares the old popup with the new one, not two versions running at once.","result":{"headline":"+76% email sign-ups","metrics":["Mobile email sign-up rate: 3.83% to 6.75%.","Desktop email sign-up rate: 1.04% to 1.83%.","Overall sign-up rate: +76%, as reported.","Sales: about 200 extra orders and nearly $18,000, credited partly to the bestseller pick. The period this covers is not stated."]},"direction":"won","metric":"email signup rate","quantified":true,"evidence":"before-after","date":"2025-02","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/illcurrency-case-study","source_name":"OptiMonk case study","brand":"illCurrency"},{"slug":"millie-n-me-smart-recommender-popup","url":"https://liftarchive.com/test/millie-n-me-smart-recommender-popup/","markdown_url":"https://liftarchive.com/test/millie-n-me-smart-recommender-popup/index.md","title":"Similar-product popup on product pages: +15.72% purchases","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Upsells & cross-sells"],"element_slugs":["popups","upsells"],"change":"Similar-product popup on product pages","control":"Product pages had no recommendation popup. Shoppers browsed and found other items on their own.","variant":"A popup with a dynamic headline showed products similar to what the visitor was viewing, such as other maxi dresses for maxi dress browsers. It appeared on any product page after 20 seconds, once the visitor had opened at least two product pages.","summary":"Adding a popup that recommended products similar to the one being browsed lifted Millie n Me's ecommerce conversion rate (purchases) by 15.72% and revenue by 5.65%. Estlanders Marketing set this up for the women's fashion brand, and it was published as an OptiMonk case study. It was not a split test, and the source does not say what the numbers were compared against.","result":{"headline":"+15.72% purchases","metrics":["Ecommerce conversion rate (purchases): +15.72%.","Revenue: +5.65%, a smaller gain than purchases, which hints at a lower average order value.","Popup click rate: 10.25% of people who saw it clicked a recommended product.","Not a split test, so these lifts are not proven to come from the popup alone."]},"direction":"won","metric":"ecommerce conversion rate","quantified":true,"evidence":"before-after","date":"2024-07","credited_to":{"name":"Estlanders Marketing","url":"https://liftarchive.com/practitioners/estlanders-marketing/","kind":"org"},"source_url":"https://www.optimonk.com/millie-n-me-case-study","source_name":"OptiMonk case study","brand":"Millie n Me"},{"slug":"nubest-conversational-popup-holdout","url":"https://liftarchive.com/test/nubest-conversational-popup-holdout/","markdown_url":"https://liftarchive.com/test/nubest-conversational-popup-holdout/index.md","title":"Question-first discount popup: +20.87% orders vs no popup","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Question-first discount popup","control":"Visitors in the comparison group did not see the popup.","variant":"The popup first asked about the visitor's main health goal. After they answered, it offered 15% off for an email address, then offered an upgrade to 20% off for a phone number to join SMS.","summary":"A popup that opened with a question about the visitor's health goal, then offered 15% off for an email and 20% off for a phone number, lifted orders by 20.87% compared with visitors who did not see it. OptiMonk ran this for the supplements brand NuBest and published it as a case study. The popup also reached a 7.58% email sign-up rate.","result":{"headline":"+20.87% orders vs no popup","metrics":["Orders: +20.87% compared with visitors who did not see the popup.","Email sign-up rate: 7.58% of visitors who saw the popup.","SMS sign-up rate and revenue impact were not shared."]},"direction":"won","metric":"orders","quantified":true,"evidence":"ab-test","date":"2025-04","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/nubest-case-study","source_name":"OptiMonk case study","brand":"NuBest"},{"slug":"sassy-scents-10-vs-15-pct-popup-discount","url":"https://liftarchive.com/test/sassy-scents-10-vs-15-pct-popup-discount/","markdown_url":"https://liftarchive.com/test/sassy-scents-10-vs-15-pct-popup-discount/index.md","title":"15% vs 10% off in a sign-up popup: sign-ups fell from 29% to 21.6%","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"15% vs 10% off in a sign-up popup","control":"A full-screen, multi-step popup asked a yes/no question, then asked for an email in exchange for 10% off.","variant":"The same popup offered 15% off instead of 10%.","summary":"Raising the discount in a sign-up popup from 10% to 15% cut the popup conversion rate from 29.02% to 21.55%, about 26% lower. OptiMonk ran this A/B test for the UK wax melt brand Sassy Scents and published it as a case study. The source says the 15% version still produced a substantial number of orders, but gives no order figures.","result":{"headline":"sign-ups fell from 29% to 21.6%","metrics":["10% offer: 1,659 sign-ups from 5,717 views, a 29.02% conversion rate.","15% offer: 1,219 sign-ups from 5,656 views, a 21.55% conversion rate.","The bigger discount lost: about 7.5 points lower, or 26% fewer sign-ups relative to 10%.","Orders: not shared. The source only says the 15% version still drove a substantial number."]},"direction":"lost","metric":"popup conversion rate and orders","quantified":false,"evidence":"ab-test","date":"2024-08","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/sassy-scents-case-study","source_name":"OptiMonk case study","brand":"Sassy Scents"},{"slug":"vegetology-mystery-discount-popup","url":"https://liftarchive.com/test/vegetology-mystery-discount-popup/","markdown_url":"https://liftarchive.com/test/vegetology-mystery-discount-popup/index.md","title":"Mystery discount sign-up popup: sign-ups 7% to 13.8%","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Mystery discount sign-up popup","control":"A Klaviyo popup offered new visitors a flat 10% off in exchange for their email address.","variant":"An OptiMonk popup offered a mystery discount with the current month in the headline, such as \"February special\". A sticky teaser stayed on screen after the popup was closed.","summary":"Replacing a flat 10% off email popup with a mystery discount offer nearly doubled Vegetology's sign-up rate, from 7% to 13.8%, and the store's ecommerce conversion rate rose 21%. OptiMonk's team made these changes for the vegan supplements brand and published them as a case study. Three changes shipped together, along with a switch of popup tool, so the gain can't be credited to the mystery discount alone.","result":{"headline":"sign-ups 7% to 13.8%","metrics":["Popup sign-up rate: 7% to 13.8%, close to double.","Ecommerce conversion rate: +21%, which the source links to the extra subscribers.","Bundled change: mystery offer, monthly headline, sticky teaser and new tool all came together."]},"direction":"won","metric":"email signup rate","quantified":true,"evidence":"bundled","date":"2023-04","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/vegetology-case-study","source_name":"OptiMonk case study","brand":"Vegetology"},{"slug":"vegetology-pdp-description-testimonial-above-fold","url":"https://liftarchive.com/test/vegetology-pdp-description-testimonial-above-fold/","markdown_url":"https://liftarchive.com/test/vegetology-pdp-description-testimonial-above-fold/index.md","title":"Description and testimonial above the fold: +6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings","Headlines, product titles & copy"],"element_slugs":["reviews","headlines-copy"],"change":"Description and testimonial above the fold","control":"The top of the product page had no short description or testimonial. Reviews sat near the bottom of the page, where few people saw them.","variant":"A block with a short product description and one customer testimonial was added above the fold. It was added with an OptiMonk embedded content campaign.","summary":"Adding a short product description and a customer testimonial above the fold on Vegetology's product pages lifted conversion rate by 6% and unique purchases by 10.3%. OptiMonk's team made this change for the vegan supplements brand and published it as a case study. The description and testimonial went in together, so the result belongs to both.","result":{"headline":"+6% conversion rate","metrics":["Conversion rate: +6%.","Unique purchases: +10.3%.","Revenue and order value effects were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2023-04","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/vegetology-case-study","source_name":"OptiMonk case study","brand":"Vegetology"},{"slug":"whiskynet-ai-product-matched-discount-popup","url":"https://liftarchive.com/test/whiskynet-ai-product-matched-discount-popup/","markdown_url":"https://liftarchive.com/test/whiskynet-ai-product-matched-discount-popup/index.md","title":"Popup showing the viewed product with 10% off: +55% subscribers","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Popup showing the viewed product with 10% off","control":"Product pages used generic sign-up offers, such as a standard newsletter popup.","variant":"An AI-built popup showed the product the visitor was viewing, such as a specific gin, with a 10% discount on that item. The tool made a matching popup for each of more than 1,000 products.","summary":"Replacing generic sign-up offers with a popup that showed the exact product being viewed, with 10% off that product, lifted Whiskynet's subscribers by 55% and purchases by 6.6%. OptiMonk ran this for the spirits retailer and published it as a case study. It was a before/after result, not a split test.","result":{"headline":"+55% subscribers","metrics":["Subscribers: +55%.","Purchases: +6.6%.","Separate category-page popups added a further +19.1% subscribers, not counted above.","Not a split test, and the comparison period was not stated."]},"direction":"won","metric":"subscriptions and purchases","quantified":true,"evidence":"before-after","date":"2026-03","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/whiskynet-ai-case-study","source_name":"OptiMonk case study","brand":"Whiskynet"},{"slug":"boom-cindy-joseph-hot-visitor-coupon-popup","url":"https://liftarchive.com/test/boom-cindy-joseph-hot-visitor-coupon-popup/","markdown_url":"https://liftarchive.com/test/boom-cindy-joseph-hot-visitor-coupon-popup/index.md","title":"Segmented popups with 10% off for hot visitors: +$148,297 in 30 days","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Pricing, discounts & savings display"],"element_slugs":["popups","pricing-discounts"],"change":"Segmented popups with 10% off for hot visitors","control":"The pre-sell content page used one opt-in message that converted under 1% of visitors. Most traffic was cold, first-time visitors.","variant":"Popups were split by behavior. Cart abandoners and people browsing product pages got an instant 10% off coupon, low-engagement visitors got an ebook offer, and leaving visitors got a club sign-up.","summary":"Replacing one opt-in with segmented popups, including an instant 10% coupon for high-intent visitors, lifted opt-in rates from under 1% to between 3.5% and almost 20% by segment. Coupon orders brought in $148,297 in 30 days, 18.2% of new-visitor revenue for BOOM! by Cindy Joseph. OptiMonk published this before/after case study, and the page title credits Smart Marketer.","result":{"headline":"+$148,297 in 30 days","metrics":["Opt-in rate: from under 1% to 3.5% for low-interest visitors and almost 20% for those who read the Bio or Philosophy pages.","Hot-visitor coupon: almost 40% of high-intent visitors accepted it in the first month.","Revenue: 1,876 coupon users drove $148,297 in 30 days, 18.2% of the $812,258 from new visitors.","Subscribers: 8,997 new sign-ups in a month.","Some coupon orders would likely have happened anyway, so the extra revenue figure is an upper bound."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"before-after","date":"2021-08","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/case-study-how-smart-marketer-boosted-booms-ecommerce-revenue-by-18-percent-using-onsite-retargeting","source_name":"OptiMonk case study","brand":"BOOM! by Cindy Joseph"},{"slug":"blendjet-cart-abandonment-messenger-vs-email","url":"https://liftarchive.com/test/blendjet-cart-abandonment-messenger-vs-email/","markdown_url":"https://liftarchive.com/test/blendjet-cart-abandonment-messenger-vs-email/index.md","title":"Messenger vs email in a cart abandonment popup: +20% sign-ups","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Messenger vs email in a cart abandonment popup","control":"An exit-intent popup on the cart and checkout pages offered a 10% discount to visitors about to leave, in exchange for an email address.","variant":"The same popup asked visitors to subscribe through Facebook Messenger instead of email.","summary":"Asking cart abandoners to subscribe through Facebook Messenger instead of email made BlendJet's checkout popup convert about 20% better. OptiMonk ran this channel A/B test for the portable blender brand and published it as a case study. The source does not say whether the extra sign-ups led to more sales.","result":{"headline":"+20% sign-ups","metrics":["Popup conversion rate: about 20% higher with Messenger than email on the checkout page.","Sales and revenue from each channel were not shared, so the downstream effect is unknown.","BlendJet also tested SMS, but the source gives no SMS results."]},"direction":"won","metric":"popup conversion rate","quantified":true,"evidence":"ab-test","date":"2020-02","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/blendjet-case-study","source_name":"OptiMonk case study","brand":"BlendJet"},{"slug":"desert-does-it-quiz-popup-signups","url":"https://liftarchive.com/test/desert-does-it-quiz-popup-signups/","markdown_url":"https://liftarchive.com/test/desert-does-it-quiz-popup-signups/index.md","title":"Quiz popup with a 5% off yes/no opener: about 2x email sign-ups","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture","Product finder quizzes"],"element_slugs":["popups","quiz-finder"],"change":"Quiz popup with a 5% off yes/no opener","control":"The brand's previous email sign-up approach. The case study does not describe what it looked like or how well it converted.","variant":"A multi-step quiz popup for new visitors, shown on exit intent or after 5 seconds. It opened with a yes/no question for 5% off, asked a few questions such as which vehicle the shopper was buying for, then asked for an email, with an optional phone number step that raised the discount to 10%.","summary":"Desert Does It, a small truck interior accessories brand, replaced its earlier email sign-up approach with a short quiz popup that opened with a yes/no question and a 5% discount, and its email sign-up rate roughly doubled. The popup converted 5.77% of the visitors who saw it. The result was published as an OptiMonk case study, with the ecommerce agency Budai Media behind the popup, and it compares before and after rather than running a split test.","result":{"headline":"about 2x email sign-ups","metrics":["Email sign-up rate: about double the earlier approach. The baseline rate was not shared, so the size of the jump can't be checked.","Popup conversion: 5.77% of visitors who saw the popup finished the questions and gave an email.","Ecommerce conversion rate: OptiMonk reports 4.96%. How this was measured, and over what period, was not shared.","No split test: this compares results before and after the popup went live, so other changes in that period may have played a part."]},"direction":"won","metric":"email subscription rate","quantified":true,"evidence":"before-after","date":"2024-09","credited_to":{"name":"OptiMonk","url":"https://liftarchive.com/practitioners/optimonk/","kind":"org"},"source_url":"https://www.optimonk.com/desert-does-it-case-study","source_name":"OptiMonk case study","brand":"Desert Does It"},{"slug":"benchmade-cart-lifetime-warranty-message","url":"https://liftarchive.com/test/benchmade-cart-lifetime-warranty-message/","markdown_url":"https://liftarchive.com/test/benchmade-cart-lifetime-warranty-message/index.md","title":"Lifetime warranty message in cart instead of free shipping: +4.6% CR","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"Lifetime warranty message in cart instead of free shipping","control":"The cart message focused on free shipping and free returns.","variant":"The cart message focused on Benchmade's free lifetime service and warranty instead.","summary":"Benchmade Knife Co. swapped its cart's free shipping and returns message for one about its free lifetime service and warranty, and conversion rate went up 4.6%. Visually ran the test on its platform for the premium knife brand and published it as a Visually case study.","result":{"headline":"+4.6% CR","metrics":["Conversion rate: +4.6% for shoppers who saw the warranty message.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/benchmade","source_name":"Visually case study","brand":"Benchmade Knife Co."},{"slug":"benchmade-checkout-warranty-banner","url":"https://liftarchive.com/test/benchmade-checkout-warranty-banner/","markdown_url":"https://liftarchive.com/test/benchmade-checkout-warranty-banner/index.md","title":"Warranty reassurance banner at checkout: +3.1% conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Money-back guarantee & returns","Trust badges & security seals"],"element_slugs":["guarantee","trust-badges"],"change":"Warranty reassurance banner at checkout","control":"The checkout had no warranty message.","variant":"A simple banner at checkout reminded shoppers about the warranty.","summary":"Benchmade Knife Co. added a simple banner with a warranty reassurance message to its checkout, and conversion rate went up 3.1%. Visually ran the test for the premium knife brand and published it as a Visually case study. It was the brand's first checkout test.","result":{"headline":"+3.1% conversion rate","metrics":["Conversion rate: +3.1% for shoppers who saw the warranty banner.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/benchmade","source_name":"Visually case study","brand":"Benchmade Knife Co."},{"slug":"benchmade-pdp-recent-purchases-count","url":"https://liftarchive.com/test/benchmade-pdp-recent-purchases-count/","markdown_url":"https://liftarchive.com/test/benchmade-pdp-recent-purchases-count/index.md","title":"'Bought in the last day' count for returning shoppers: +4.1% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"'Bought in the last day' count for returning shoppers","control":"The product page used reviews as its only social proof.","variant":"Returning shoppers also saw a live count of how many times the product had been bought in the last day.","summary":"Benchmade Knife Co. showed returning shoppers how many times a product had been bought in the last day, and revenue went up 4.1%, with 15.2% more items per purchase. Visually ran the test on the premium knife brand's product pages and published it as a Visually case study.","result":{"headline":"+4.1% revenue","metrics":["Revenue: +4.1% among returning shoppers in the test.","Items per purchase: +15.2%, so people who bought added more to their orders.","Only returning shoppers saw the count, so the result may not carry over to first-time visitors.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/benchmade","source_name":"Visually case study","brand":"Benchmade Knife Co."},{"slug":"benchmade-holiday-shipping-cutoff-countdown","url":"https://liftarchive.com/test/benchmade-holiday-shipping-cutoff-countdown/","markdown_url":"https://liftarchive.com/test/benchmade-holiday-shipping-cutoff-countdown/index.md","title":"Countdown to the Christmas 2-day shipping cutoff: +32.4% RPS","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Shipping & delivery messaging"],"element_slugs":["countdown-timer","shipping-messaging"],"change":"Countdown to the Christmas 2-day shipping cutoff","control":"The site showed no holiday shipping deadline.","variant":"A sitewide countdown showed how long shoppers had left to order with 2-day shipping and still get it before Christmas.","summary":"Before Christmas, Benchmade Knife Co. added a sitewide timer counting down to the last order time for 2-day shipping to arrive before the holiday, and revenue per session went up 32.4%. Visually ran the test for the premium knife brand and published it as a Visually case study.","result":{"headline":"+32.4% RPS","metrics":["Revenue per session: +32.4% while the countdown ran.","This was a seasonal test before Christmas, so expect a smaller effect, if any, the rest of the year.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"revenue per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/benchmade","source_name":"Visually case study","brand":"Benchmade Knife Co."},{"slug":"bonafide-mobile-homepage-quick-links","url":"https://liftarchive.com/test/bonafide-mobile-homepage-quick-links/","markdown_url":"https://liftarchive.com/test/bonafide-mobile-homepage-quick-links/index.md","title":"Quick-links navigation at top of mobile homepage: +6.9% CR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Quick-links navigation at top of mobile homepage","control":"The mobile homepage had no shortcuts to categories at the top.","variant":"A row of quick links sat at the top of the mobile homepage, giving mobile shoppers something like the category menus they see on desktop.","summary":"Bonafide Health added quick-links navigation to the top of its mobile homepage, and conversion rate went up 6.9%. Visually suggested and ran the test for the women's health brand and published it as a Visually case study.","result":{"headline":"+6.9% CR","metrics":["Conversion rate: +6.9% for mobile shoppers who saw the quick links.","Bonafide kept the quick links as a permanent part of its homepage.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/bonfide","source_name":"Visually case study","brand":"Bonafide Health"},{"slug":"bonafide-skip-cart-page-redirect","url":"https://liftarchive.com/test/bonafide-skip-cart-page-redirect/","markdown_url":"https://liftarchive.com/test/bonafide-skip-cart-page-redirect/index.md","title":"Cutting the extra cart-page step before checkout: +5.6% checkout rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Checkout steps, fields & flow","Cart drawers & slide carts"],"element_slugs":["checkout-flow","cart-drawer"],"change":"Cutting the extra cart-page step before checkout","control":"Clicking checkout in the cart drawer sent shoppers to a separate cart page with a how-did-you-hear-about-us dropdown, and only then to checkout.","variant":"A redirect removed one of the two cart steps, so shoppers had one less screen before checkout. The source isn't clear about exactly where the attribution dropdown ended up.","summary":"Bonafide Health tested a redirect that removed an extra cart-page step on the way to checkout, and checkout rate went up 5.6%. More shoppers also answered its how-did-you-hear-about-us question. Visually suggested and ran the test for the women's health brand and published it as a Visually case study.","result":{"headline":"+5.6% checkout rate","metrics":["Checkout rate: +5.6% with the shorter path.","Attribution: a larger share of shoppers filled in the how-did-you-hear dropdown, so Bonafide didn't lose the data it wanted.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"checkout rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/bonfide","source_name":"Visually case study","brand":"Bonafide Health"},{"slug":"bonafide-cart-coupon-reminder-facebook-traffic","url":"https://liftarchive.com/test/bonafide-cart-coupon-reminder-facebook-traffic/","markdown_url":"https://liftarchive.com/test/bonafide-cart-coupon-reminder-facebook-traffic/index.md","title":"20% off code reminder in cart for Facebook ad traffic: +3.5% CR","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["pricing-discounts","ad-match"],"change":"20% off code reminder in cart for Facebook ad traffic","control":"Visitors from the 20% off Facebook ads saw no reminder of the discount code in the cart or checkout.","variant":"Those visitors saw a reminder in the cart and checkout that they qualified for the 20% off code.","summary":"Bonafide Health reminded visitors from its 20% off Facebook ads about that discount in the cart and at checkout, and conversion rate went up 3.5%, with profit per session up 5.5%. Visually ran the test for the women's health brand and published it as a Visually case study.","result":{"headline":"+3.5% CR","metrics":["Conversion rate: +3.5% for Facebook ad visitors who saw the reminder.","Average order value: up slightly, even with the discount front and center. The exact figure was not shared.","Profit per session: +5.5%, so the extra orders weren't just buying sales with discounts.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/bonfide","source_name":"Visually case study","brand":"Bonafide Health"},{"slug":"bonafide-quiz-cta-get-20-off","url":"https://liftarchive.com/test/bonafide-quiz-cta-get-20-off/","markdown_url":"https://liftarchive.com/test/bonafide-quiz-cta-get-20-off/index.md","title":"'Get 20% Off' instead of 'Next' on a quiz step: +24.8% conversions","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product finder quizzes","Add-to-cart & CTA buttons"],"element_slugs":["quiz-finder","cta-button"],"change":"'Get 20% Off' instead of 'Next' on a quiz step","control":"The final step of the product quiz asked shoppers to join the newsletter. The button just said 'Next'.","variant":"The button copy changed to 'Get 20% Off', so it named the reward for signing up. Nothing else on the step changed.","summary":"Changing the last quiz step's button from 'Next' to 'Get 20% Off' lifted conversion rate by 24.8%. Visually ran this test for Bonafide Health, a women's health supplements brand, and published it as a Visually case study. The metric most likely measures completions of the quiz's newsletter sign-up step, not store orders.","result":{"headline":"+24.8% conversions","metrics":["Conversion rate: +24.8%. The source calls it conversion rate, but it most likely tracks how many people finished the sign-up step.","No figures were shared for orders, revenue or discount cost, so the effect on sales is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/bonfide","source_name":"Visually case study","brand":"Bonafide Health"},{"slug":"branch-returning-visitor-homepage-recs-slider","url":"https://liftarchive.com/test/branch-returning-visitor-homepage-recs-slider/","markdown_url":"https://liftarchive.com/test/branch-returning-visitor-homepage-recs-slider/index.md","title":"Product recs slider for returning visitors: +8.9% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"Product recs slider for returning visitors","control":"Returning visitors saw the standard homepage, the same one every visitor gets.","variant":"Visitors from the last 60 days saw a slider with five recommended products on the homepage.","summary":"Adding a five-product recommendation slider to the homepage for returning visitors lifted conversion rate by 8.9% and revenue per session by 21.2%. Visually ran this test for Branch Furniture, an office furniture brand, and published it as a Visually case study. Only visitors who had been on the site in the last 60 days saw the slider.","result":{"headline":"+8.9% conversion rate","metrics":["Conversion rate: +8.9% for returning visitors.","Revenue per session: +21.2%. Revenue grew faster than conversion, which suggests bigger orders too.","The test was called within a few days, so treat the size of the lift with care."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/branch","source_name":"Visually case study","brand":"Branch Furniture"},{"slug":"branch-checkout-product-review","url":"https://liftarchive.com/test/branch-checkout-product-review/","markdown_url":"https://liftarchive.com/test/branch-checkout-product-review/index.md","title":"Product review shown inside checkout: +16.5% conversion rate","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Product review shown inside checkout","control":"Checkout for the Ergonomic Chair showed the usual fields and order summary, with no reviews.","variant":"A customer review of the chair appeared inside checkout.","summary":"Showing a product review for the Ergonomic Chair inside checkout lifted conversion rate by 16.5%. Visually ran this test for Branch Furniture, an office furniture brand, and published it as a Visually case study.","result":{"headline":"+16.5% conversion rate","metrics":["Conversion rate: +16.5%.","No sample size, duration or revenue figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/branch","source_name":"Visually case study","brand":"Branch Furniture"},{"slug":"branch-new-product-recent-buyers-instead-of-reviews","url":"https://liftarchive.com/test/branch-new-product-recent-buyers-instead-of-reviews/","markdown_url":"https://liftarchive.com/test/branch-new-product-recent-buyers-instead-of-reviews/index.md","title":"Recent-buyer count instead of empty reviews: +4.3% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press","Reviews & star ratings"],"element_slugs":["social-proof","reviews"],"change":"Recent-buyer count instead of empty reviews","control":"New product pages showed the standard review widget, which had few or no reviews yet.","variant":"The review widget was hidden. In its place, the page showed how many shoppers had bought the product in the past week.","summary":"On new product pages, hiding a thin review widget and showing how many shoppers bought in the past week lifted conversion rate by 4.3%. Visually ran this test for Branch Furniture, an office furniture brand, and published it as a Visually case study.","result":{"headline":"+4.3% conversion rate","metrics":["Conversion rate: +4.3% on new product pages.","No sample size, duration or revenue figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/branch","source_name":"Visually case study","brand":"Branch Furniture"},{"slug":"branch-pdp-video-below-add-to-cart","url":"https://liftarchive.com/test/branch-pdp-video-below-add-to-cart/","markdown_url":"https://liftarchive.com/test/branch-pdp-video-below-add-to-cart/index.md","title":"Product videos moved below add to cart: +4.5% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Layout, fonts & visual design"],"element_slugs":["ugc-video","layout-design"],"change":"Product videos moved below add to cart","control":"Interactive product videos sat far down the product page, where many shoppers never scrolled.","variant":"The same videos moved to sit directly below the add-to-cart button.","summary":"Moving interactive product videos from far down the page to just below the add-to-cart button lifted conversion rate by 4.5% and revenue per session by 9.4%. Visually ran this test for Branch Furniture, an office furniture brand, and published it as a Visually case study.","result":{"headline":"+4.5% conversion rate","metrics":["Conversion rate: +4.5%.","Revenue per session: +9.4%, about twice the conversion lift, which hints at larger orders too.","No sample size or duration was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/branch","source_name":"Visually case study","brand":"Branch Furniture"},{"slug":"canopy-cart-upsell-tool-swap","url":"https://liftarchive.com/test/canopy-cart-upsell-tool-swap/","markdown_url":"https://liftarchive.com/test/canopy-cart-upsell-tool-swap/index.md","title":"Swapping the cart upsell tool: +6.2% AOV, no conversion drop","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Swapping the cart upsell tool","control":"The cart used Canopy's existing third-party upsell widget.","variant":"The cart used Visually's own upsell feature instead. The case study doesn't say how the products or layout differed.","summary":"Replacing an existing third-party cart upsell widget with Visually's own upsell lifted average order value by 6.2% and revenue per session by 9.2%, with no drop in conversion. Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study. The vendor was testing its own tool against a competitor's, so read the result with that in mind.","result":{"headline":"+6.2% AOV, no conversion drop","metrics":["Average order value: +6.2%.","Revenue per session: +9.2%.","Conversion rate: no drop reported, so the upsell added value without putting buyers off."]},"direction":"won","metric":"aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/canopy","source_name":"Visually case study","brand":"Canopy"},{"slug":"canopy-new-visitor-homepage-press-logos","url":"https://liftarchive.com/test/canopy-new-visitor-homepage-press-logos/","markdown_url":"https://liftarchive.com/test/canopy-new-visitor-homepage-press-logos/index.md","title":"Press logos moved higher for new visitors: +6.4% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Press logos moved higher for new visitors","control":"Press and retailer logos sat at the bottom of the homepage, where many visitors never reached them.","variant":"For new visitors, the same logos moved higher up the homepage.","summary":"Moving press and retailer logos from the bottom of the homepage to higher up lifted conversion rate by 6.4% among new visitors. Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study.","result":{"headline":"+6.4% conversion rate","metrics":["Conversion rate: +6.4% among new visitors.","No sample size, duration or revenue figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/canopy","source_name":"Visually case study","brand":"Canopy"},{"slug":"canopy-checkout-guarantee-icons","url":"https://liftarchive.com/test/canopy-checkout-guarantee-icons/","markdown_url":"https://liftarchive.com/test/canopy-checkout-guarantee-icons/index.md","title":"Shipping, returns and warranty icons in checkout: +4.2% conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Trust badges & security seals","Money-back guarantee & returns"],"element_slugs":["trust-badges","guarantee"],"change":"Shipping, returns and warranty icons in checkout","control":"Checkout was plain, with no reminders of shipping, returns or warranty terms.","variant":"Three icons were added to checkout: free shipping, free returns and a one-year warranty.","summary":"Adding icons for free shipping, free returns and a one-year warranty to checkout lifted conversion rate by 4.2%. Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study.","result":{"headline":"+4.2% conversion","metrics":["Conversion rate: +4.2%.","No sample size, duration or revenue figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/canopy","source_name":"Visually case study","brand":"Canopy"},{"slug":"canopy-pdp-video-below-add-to-cart","url":"https://liftarchive.com/test/canopy-pdp-video-below-add-to-cart/","markdown_url":"https://liftarchive.com/test/canopy-pdp-video-below-add-to-cart/index.md","title":"Product videos moved below add to cart: +9.2% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video","Layout, fonts & visual design"],"element_slugs":["ugc-video","layout-design"],"change":"Product videos moved below add to cart","control":"The interactive videos sat at the bottom of the product page, below the description and the dropdown sections.","variant":"The same videos were moved up to sit just below the add-to-cart button.","summary":"Moving interactive product videos from the bottom of the product page to just below the add-to-cart button lifted conversion rate by 9.2% and revenue per session by 12.1%. Visually ran this A/B test for Canopy, a brand that sells humidifiers and other home wellness devices. The videos stayed the same. Only their position changed.","result":{"headline":"+9.2% conversion rate","metrics":["Conversion rate: +9.2% against the original layout.","Revenue per session: +12.1%, so the extra orders were not offset by smaller baskets.","Sample size and statistical confidence were not shared, so treat the size of the lift as a rough guide."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/canopy","source_name":"Visually case study","brand":"Canopy"},{"slug":"chene-gear-benefit-led-homepage-headline","url":"https://liftarchive.com/test/chene-gear-benefit-led-homepage-headline/","markdown_url":"https://liftarchive.com/test/chene-gear-benefit-led-homepage-headline/index.md","title":"Benefit-led homepage headline: +2.6% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headlines, product titles & copy"],"element_slugs":["hero","headlines-copy"],"change":"Benefit-led homepage headline","control":"The homepage hero used a branded headline that leaned on the company's identity.","variant":"The hero headline was rewritten to state the benefit and value of the products in plain terms.","summary":"Replacing a branded homepage headline with a clearer one about what the product does for the buyer lifted conversion rate by 2.6%. Visually ran this A/B test for Chêne Gear, a hunting apparel brand. The exact headline wording was not shared.","result":{"headline":"+2.6% conversion rate","metrics":["Conversion rate: +2.6% against the branded headline.","A small lift, but it came from changing only a few words in one spot.","Sample size and confidence were not shared, and a lift this small needs a lot of traffic to confirm."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/chene","source_name":"Visually case study","brand":"Chêne Gear"},{"slug":"chene-gear-benefit-word-in-product-names","url":"https://liftarchive.com/test/chene-gear-benefit-word-in-product-names/","markdown_url":"https://liftarchive.com/test/chene-gear-benefit-word-in-product-names/index.md","title":"One benefit word added to product names: up to +27.1% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"One benefit word added to product names","control":"Products carried branded names that did not say what the item does for the hunter.","variant":"Each product title gained one word naming a benefit, while the branded name stayed.","summary":"Adding one benefit word to branded product names beat the original in every test, and the best result was a 27.1% lift in conversion rate. Visually ran these A/B tests for Chêne Gear, a hunting apparel brand. Only the top result was published, so the other lifts are unknown.","result":{"headline":"up to +27.1% conversion","metrics":["Best single test: +27.1% conversion rate.","Every variant beat its original, according to Visually.","The results of the other tests were not shared, so 27.1% is the high end, not the typical lift."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/chene","source_name":"Visually case study","brand":"Chêne Gear"},{"slug":"chene-gear-homepage-cart-reminder","url":"https://liftarchive.com/test/chene-gear-homepage-cart-reminder/","markdown_url":"https://liftarchive.com/test/chene-gear-homepage-cart-reminder/index.md","title":"Cart reminder for returning shoppers: +10.6% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Cart drawers & slide carts","Sales, urgency & limited-time offers"],"element_slugs":["cart-drawer","urgency-offers"],"change":"Cart reminder for returning shoppers","control":"Returning shoppers landed on the homepage with no sign of the items they had left in their cart.","variant":"Returning shoppers with items in their cart saw a subtle reminder of those items on the homepage.","summary":"Showing returning shoppers a subtle reminder of the items still in their cart lifted conversion rate by 10.6%. Visually ran this A/B test on the homepage for Chêne Gear, a hunting apparel brand. First-time visitors with an empty cart would not have seen the change.","result":{"headline":"+10.6% conversion rate","metrics":["Conversion rate: +10.6% against no reminder.","It is not stated whether the lift is measured on all visitors or only returning shoppers.","Sample size and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/chene","source_name":"Visually case study","brand":"Chêne Gear"},{"slug":"chene-gear-geo-hunting-season-countdown","url":"https://liftarchive.com/test/chene-gear-geo-hunting-season-countdown/","markdown_url":"https://liftarchive.com/test/chene-gear-geo-hunting-season-countdown/index.md","title":"Countdown to local hunting season opening: +40.8% conversion","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Countdown timers","Sales, urgency & limited-time offers"],"element_slugs":["countdown-timer","urgency-offers"],"change":"Countdown to local hunting season opening","control":"Visitors saw no countdown timer.","variant":"Visitors saw a countdown to the hunting season opening date in their own state. One version used informational wording and another used action-oriented wording.","summary":"A countdown to the opening of hunting season in each visitor's state lifted conversion rate by 40.8% when the timer used informational wording. Visually ran this three-way test for Chêne Gear, a hunting apparel brand. An action-oriented version of the timer also beat the control, but by less, and its lift was not shared.","result":{"headline":"+40.8% conversion","metrics":["Informational timer: +40.8% conversion rate against no timer.","Action-oriented timer: also beat the control, but the size of its lift was not shared.","Sample size and confidence were not shared, and a lift this large deserves a retest."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":"2026","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/chene","source_name":"Visually case study","brand":"Chêne Gear"},{"slug":"clare-v-mobile-pdp-image-next-to-upsell","url":"https://liftarchive.com/test/clare-v-mobile-pdp-image-next-to-upsell/","markdown_url":"https://liftarchive.com/test/clare-v-mobile-pdp-image-next-to-upsell/index.md","title":"Main product image next to mobile upsells: +7.1% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product images & gallery"],"element_slugs":["upsells","product-images"],"change":"Main product image next to mobile upsells","control":"On mobile, the accessory upsell section appeared without any view of the main product, which had scrolled out of sight.","variant":"A copy of the main product image was placed next to the accessory upsells, so shoppers could see both together.","summary":"Showing the main product image again next to the accessory upsells on mobile lifted conversion rate by 7.1%. Visually ran this A/B test for Clare V., a handbag and accessories brand. The upsell offers themselves did not change.","result":{"headline":"+7.1% conversion rate","metrics":["Conversion rate: +7.1% against the original mobile layout.","The test was mobile only, so the effect on desktop is unknown.","Sample size and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/clare-v","source_name":"Visually case study","brand":"Clare V."},{"slug":"clare-v-mobile-homepage-quick-links","url":"https://liftarchive.com/test/clare-v-mobile-homepage-quick-links/","markdown_url":"https://liftarchive.com/test/clare-v-mobile-homepage-quick-links/index.md","title":"Quick links to key collections on mobile homepage: +4.9% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Quick links to key collections on mobile homepage","control":"The mobile homepage had no shortcut links, so shoppers had to open the menu or scroll to find collections.","variant":"A row of quick links to key collections was added to the mobile homepage.","summary":"Adding quick links to key collections on the mobile homepage lifted conversion rate by 4.9%. Visually ran this A/B test for Clare V., a handbag and accessories brand. Which collections were linked was not shared.","result":{"headline":"+4.9% conversion","metrics":["Conversion rate: +4.9% against the homepage without quick links.","The test ran on mobile only.","Sample size and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/clare-v","source_name":"Visually case study","brand":"Clare V."},{"slug":"clare-v-cart-recs-tool-swap","url":"https://liftarchive.com/test/clare-v-cart-recs-tool-swap/","markdown_url":"https://liftarchive.com/test/clare-v-cart-recs-tool-swap/index.md","title":"Switching cart recommendation tools: +11.7% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Switching cart recommendation tools","control":"The cart showed product recommendations from the upsell tool the store already used. The tool was not named.","variant":"The cart showed recommendations from Visually instead.","summary":"Cart recommendations powered by Visually beat those from Clare V.'s existing upsell tool by 11.7% in conversion rate. Visually ran this A/B test for Clare V., a handbag and accessories brand, and published it as its own case study. Because the vendor is reporting a win for its own product over a competitor, read the result with care.","result":{"headline":"+11.7% conversion rate","metrics":["Conversion rate: +11.7% against the existing tool.","The effect on average order value or upsell revenue was not shared.","Vendor-reported, with no sample size or confidence given."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/clare-v","source_name":"Visually case study","brand":"Clare V."},{"slug":"cornbread-hemp-pdp-collection-style-nav","url":"https://liftarchive.com/test/cornbread-hemp-pdp-collection-style-nav/","markdown_url":"https://liftarchive.com/test/cornbread-hemp-pdp-collection-style-nav/index.md","title":"Collection-style overview on long product pages: +6.8% value/session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Navigation & mega menus"],"element_slugs":["layout-design","menu"],"change":"Collection-style overview on long product pages","control":"Long product pages built for SEO, with several products stacked one after another down the page.","variant":"The same pages with a collection-style overview section at the top that links to each product on the page.","summary":"Adding a collection-style overview to the top of long product pages, with a link to each product, lifted value per session by 6.8% for Cornbread Hemp, a CBD wellness brand. Visually, the Shopify testing platform, ran the test and published it as a case study.","result":{"headline":"+6.8% value/session","metrics":["Value per session: +6.8% for the variant.","No other metrics, such as conversion rate or average order value, were shared.","The case study doesn't give a sample size or confidence level, so treat the size of the lift with care."]},"direction":"won","metric":"value per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/cornbread-hemp","source_name":"Visually case study","brand":"Cornbread Hemp"},{"slug":"cornbread-hemp-plp-starting-from-price","url":"https://liftarchive.com/test/cornbread-hemp-plp-starting-from-price/","markdown_url":"https://liftarchive.com/test/cornbread-hemp-plp-starting-from-price/index.md","title":"'From' subscription price on collection cards: +3.2% value/session","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Pricing, discounts & savings display","Product cards & quick add"],"element_slugs":["pricing-discounts","product-cards"],"change":"'From' subscription price on collection cards","control":"Product cards on collection pages showed the one-time purchase price.","variant":"The cards showed a 'from $XX' price taken from the cheaper subscription option.","summary":"Showing a 'from $XX' price on collection cards, based on the lower subscription price, lifted value per session by 3.2% for Cornbread Hemp. Visually ran the test and published it as a case study.","result":{"headline":"+3.2% value/session","metrics":["Value per session: +3.2% for the variant.","The case study doesn't say how subscription sign-ups or one-time orders changed.","No sample size or confidence level was shared."]},"direction":"won","metric":"value per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/cornbread-hemp","source_name":"Visually case study","brand":"Cornbread Hemp"},{"slug":"cornbread-hemp-pdp-weekly-purchases-near-cta","url":"https://liftarchive.com/test/cornbread-hemp-pdp-weekly-purchases-near-cta/","markdown_url":"https://liftarchive.com/test/cornbread-hemp-pdp-weekly-purchases-near-cta/index.md","title":"Weekly purchase count next to buy button: +3.5% value per session","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Weekly purchase count next to buy button","control":"Product pages with no purchase-count message near the buy button.","variant":"A real-time message beside the buy button saying how many people had bought the product in the past week.","summary":"A live message next to the buy button showing how many people bought the product in the past week lifted value per session by 3.5% for Cornbread Hemp. Visually ran the test and published it as a case study.","result":{"headline":"+3.5% value per session","metrics":["Value per session: +3.5% for the variant.","No conversion rate or order value breakdown was shared.","No sample size or confidence level was shared."]},"direction":"won","metric":"value per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/cornbread-hemp","source_name":"Visually case study","brand":"Cornbread Hemp"},{"slug":"dime-mobile-homepage-cart-ready-reminder","url":"https://liftarchive.com/test/dime-mobile-homepage-cart-ready-reminder/","markdown_url":"https://liftarchive.com/test/dime-mobile-homepage-cart-ready-reminder/index.md","title":"'Your cart is ready' mobile homepage reminder: +24.3% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Cart drawers & slide carts","Sales, urgency & limited-time offers"],"element_slugs":["cart-drawer","urgency-offers"],"change":"'Your cart is ready' mobile homepage reminder","control":"The mobile homepage, with no reminder for shoppers who had abandoned a cart.","variant":"Returning cart abandoners on mobile saw a 'Your cart is ready' reminder on the homepage.","summary":"Showing a 'Your cart is ready' reminder on the mobile homepage to shoppers who had left items in their cart lifted conversion rate by 24.3% for DIME Beauty, a skincare brand. Visually ran the test and published it as a case study.","result":{"headline":"+24.3% conversion","metrics":["Conversion rate: +24.3% for the variant.","The lift applies to cart abandoners on mobile, the only group who saw the reminder.","No revenue figure, sample size or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/dime","source_name":"Visually case study","brand":"DIME Beauty"},{"slug":"dime-new-visitor-homepage-quick-links","url":"https://liftarchive.com/test/dime-new-visitor-homepage-quick-links/","markdown_url":"https://liftarchive.com/test/dime-new-visitor-homepage-quick-links/index.md","title":"Category quick links for new homepage visitors: +7.1% revenue","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Category quick links for new homepage visitors","control":"The homepage with no category shortcuts.","variant":"New visitors saw a row of category quick links on the homepage. Returning visitors saw the usual page.","summary":"Showing category quick links on the homepage to new visitors only lifted revenue by 7.1% for DIME Beauty. Visually ran the test and published it as a case study.","result":{"headline":"+7.1% revenue","metrics":["Revenue: +7.1% for the variant.","The change was personalized: only new visitors saw the links.","No conversion rate, sample size or confidence level was shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/dime","source_name":"Visually case study","brand":"DIME Beauty"},{"slug":"dime-pdp-overview-expanded-by-default","url":"https://liftarchive.com/test/dime-pdp-overview-expanded-by-default/","markdown_url":"https://liftarchive.com/test/dime-pdp-overview-expanded-by-default/index.md","title":"Product overview expanded by default: +4.6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Layout, fonts & visual design","Headlines, product titles & copy"],"element_slugs":["layout-design","headlines-copy"],"change":"Product overview expanded by default","control":"Product pages with the overview section collapsed, so shoppers had to tap to read it.","variant":"The same overview section, open by default.","summary":"Opening the overview section on product pages by default, instead of leaving it collapsed, lifted conversion rate by 4.6% for DIME Beauty. Visually ran the test and published it as a case study.","result":{"headline":"+4.6% conversion rate","metrics":["Conversion rate: +4.6% for the variant.","An earlier test that hid educational content on collection pages lost. No number was shared for it.","No sample size or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/dime","source_name":"Visually case study","brand":"DIME Beauty"},{"slug":"faherty-free-shipping-threshold-150","url":"https://liftarchive.com/test/faherty-free-shipping-threshold-150/","markdown_url":"https://liftarchive.com/test/faherty-free-shipping-threshold-150/index.md","title":"Free shipping threshold $100 to $150: +2.9% AOV, conversion flat","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Free shipping thresholds & shipping price"],"element_slugs":["free-shipping-threshold"],"change":"Free shipping threshold $100 to $150","control":"Free shipping on orders over $100.","variant":"Free shipping on orders over $150. A third arm tested $200.","summary":"Raising the free shipping threshold from $100 to $150 lifted average order value by 2.9% for Faherty, an apparel brand, with no impact on conversion rate. Visually ran the three-arm test, which also included a $200 threshold, and published it as a case study.","result":{"headline":"+2.9% AOV, conversion flat","metrics":["Average order value: +2.9% at the $150 threshold.","Conversion rate: no impact reported at $150, so the higher bar did not appear to put buyers off.","$200 arm: results not shared."]},"direction":"won","metric":"aov","quantified":true,"evidence":"multivariate","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/faherty","source_name":"Visually case study","brand":"Faherty"},{"slug":"faherty-cart-60-day-returns-message","url":"https://liftarchive.com/test/faherty-cart-60-day-returns-message/","markdown_url":"https://liftarchive.com/test/faherty-cart-60-day-returns-message/index.md","title":"'60 Day Returns' under the cart checkout button: +10.5% conversion","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Shipping & delivery messaging"],"element_slugs":["guarantee","shipping-messaging"],"change":"'60 Day Returns' under the cart checkout button","control":"The cart with no returns message.","variant":"A short '60 Day Returns' line under the checkout button in the cart.","summary":"Adding a '60 Day Returns' line under the cart checkout button lifted conversion rate by 10.5% and revenue per session by 13.2% for Faherty. Visually ran the test, which lasted six days, and published it as a case study.","result":{"headline":"+10.5% conversion","metrics":["Conversion rate: +10.5% for the variant.","Revenue per session: +13.2%.","The test ran for six days, which is short. The lift may shrink over a longer run."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/faherty","source_name":"Visually case study","brand":"Faherty"},{"slug":"faherty-parcel-protection-2pct","url":"https://liftarchive.com/test/faherty-parcel-protection-2pct/","markdown_url":"https://liftarchive.com/test/faherty-parcel-protection-2pct/index.md","title":"Parcel protection priced at 2% instead of 1%: +2.4% revenue/session","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Parcel protection priced at 2% instead of 1%","control":"The cart offered a parcel protection add-on, run through Onward, priced at 1% of the cart total.","variant":"The same parcel protection add-on was priced at 2% of the cart total.","summary":"Faherty doubled the price of its parcel protection add-on from 1% to 2% of cart value, and revenue per session went up 2.4%. Visually ran the test for the apparel brand and published it as a Visually case study. Faherty then made 2% the default and planned to try 2.5% next.","result":{"headline":"+2.4% revenue/session","metrics":["Revenue per session: +2.4% about a week after the rate went to 2%.","Conversion rate and add-on take rate were not shared, so we can't tell whether fewer shoppers chose protection at the higher price.","Sample size and statistical confidence were not shared."]},"direction":"won","metric":"revenue per session","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/faherty","source_name":"Visually case study","brand":"Faherty"},{"slug":"faherty-loyalty-popup-vs-page","url":"https://liftarchive.com/test/faherty-loyalty-popup-vs-page/","markdown_url":"https://liftarchive.com/test/faherty-loyalty-popup-vs-page/index.md","title":"Loyalty sign-up popup instead of a separate page: +209% sign-ups","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popups & email capture"],"element_slugs":["popups"],"change":"Loyalty sign-up popup instead of a separate page","control":"Shoppers who wanted to join the loyalty program had to go to a dedicated loyalty sign-up page.","variant":"A popup with the program details, benefits and sign-up fields appeared on the current page after a 30-second delay. The delay kept it from clashing with the email and SMS popup.","summary":"Faherty replaced its separate loyalty sign-up page with a popup shown on the page shoppers were already on, and loyalty sign-ups went up 209%. Visually ran the test for the apparel brand and published it as a Visually case study. The popup was built on Faherty's Yotpo loyalty program.","result":{"headline":"+209% sign-ups","metrics":["Loyalty sign-ups: +209%, about three times as many as with the dedicated page.","Effects on conversion rate, revenue or popup dismissals were not shared.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"loyalty signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/faherty","source_name":"Visually case study","brand":"Faherty"},{"slug":"fresh-clean-threads-checkout-guarantee-icons","url":"https://liftarchive.com/test/fresh-clean-threads-checkout-guarantee-icons/","markdown_url":"https://liftarchive.com/test/fresh-clean-threads-checkout-guarantee-icons/index.md","title":"Guarantee, review and quality icons at checkout: +21% conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Trust badges & security seals","Money-back guarantee & returns","Reviews & star ratings"],"element_slugs":["trust-badges","guarantee","reviews"],"change":"Guarantee, review and quality icons at checkout","control":"The checkout was a plain payment page with no reassurance messages.","variant":"The checkout showed a set of icons for the satisfaction guarantee, 5-star reviews and product quality.","summary":"Fresh Clean Threads added a row of icons to its checkout for its satisfaction guarantee, 5-star reviews and product quality, and conversion rate rose 21%. Profit per session went up 20%. Visually ran the test for the apparel brand and published it as a Visually case study.","result":{"headline":"+21% conversion","metrics":["Conversion rate: +21% in less than a week.","Profit per session: +20%, so the extra orders were not offset by lower margins.","Sample size and statistical confidence were not shared, and a lift this large over a few days should be confirmed with a longer run."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0-0-0","source_name":"Visually case study","brand":"Fresh Clean Threads"},{"slug":"fresh-clean-threads-bfcm-checkout-coupon-reminder","url":"https://liftarchive.com/test/fresh-clean-threads-bfcm-checkout-coupon-reminder/","markdown_url":"https://liftarchive.com/test/fresh-clean-threads-bfcm-checkout-coupon-reminder/index.md","title":"Coupon code reminder at Black Friday checkout: +3.2% profit/session","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Coupon code reminder at Black Friday checkout","control":"During the 25% off sitewide Black Friday sale, checkout did not remind shoppers of the code they could use.","variant":"Checkout reminded shoppers that they were eligible for the coupon code.","summary":"Fresh Clean Threads reminded shoppers of their 25% Black Friday code at checkout, and profit per session rose 3.2%. Conversion rate went up 7.5% while average order value fell 2.8%. Visually ran the test for the apparel brand during Black Friday 2024 and published it as a Visually case study.","result":{"headline":"+3.2% profit/session","metrics":["Profit per session: +3.2%, the measure the team used to pick the winner.","Conversion rate: +7.5%, as more shoppers finished their order.","Average order value: -2.8%, a negative result, since more orders went through with the discount applied.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"profit per session","quantified":true,"evidence":"ab-test","date":"2024-11","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0-0-0","source_name":"Visually case study","brand":"Fresh Clean Threads"},{"slug":"fresh-clean-threads-homepage-cart-reminder","url":"https://liftarchive.com/test/fresh-clean-threads-homepage-cart-reminder/","markdown_url":"https://liftarchive.com/test/fresh-clean-threads-homepage-cart-reminder/index.md","title":"Cart items shown at top of homepage: +5.4% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Cart items shown at top of homepage","control":"The homepage looked the same whether or not a shopper had items waiting in the cart.","variant":"Shoppers with items in their cart saw them at the top of the homepage, with easy navigation back to the cart.","summary":"Fresh Clean Threads showed shoppers the items left in their cart at the top of the homepage, with a quick link back to the cart, and conversion rate went up 5.4%. Visually ran the test for the apparel brand and published it as a Visually case study. Later tests found different formats worked best for new and returning shoppers.","result":{"headline":"+5.4% conversion rate","metrics":["Conversion rate: +5.4%.","Follow-up tests found a popover dropdown worked best for returning shoppers and a product slider for new shoppers. No numbers were shared for these.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0-0-0","source_name":"Visually case study","brand":"Fresh Clean Threads"},{"slug":"huron-pdp-subscription-first-buy-box","url":"https://liftarchive.com/test/huron-pdp-subscription-first-buy-box/","markdown_url":"https://liftarchive.com/test/huron-pdp-subscription-first-buy-box/index.md","title":"Buy box reordered with subscription preselected: +28.9% opt-in","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Subscriptions & subscribe-and-save","Variant, size & option selectors"],"element_slugs":["subscriptions","variant-selector"],"change":"Buy box reordered with subscription preselected","control":"The buy box listed one-time and subscription options in the original order, and had grown long and complex.","variant":"The order was flipped: the call to action came first, then the subscription option preselected, then one-time purchase last.","summary":"Huron reordered its product page buy box to put the call-to-action button first and a preselected subscription option second, and subscription opt-in went up 28.9%. Conversion rate did not change. Visually ran the test for the men's personal care brand and published it as a Visually case study.","result":{"headline":"+28.9% opt-in","metrics":["Subscription opt-in: +28.9%.","Conversion rate: no change, so more subscribers did not cost any sales.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"subscription opt-in","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/huron","source_name":"Visually case study","brand":"Huron"},{"slug":"huron-free-cologne-sample-with-full-size","url":"https://liftarchive.com/test/huron-free-cologne-sample-with-full-size/","markdown_url":"https://liftarchive.com/test/huron-free-cologne-sample-with-full-size/index.md","title":"Free cologne sample with every full-size bottle: +5.4% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Free gifts & gift with purchase","Money-back guarantee & returns"],"element_slugs":["free-gift","guarantee"],"change":"Free cologne sample with every full-size bottle","control":"Full-size cologne was sold on its own, with no way to try the scent first.","variant":"Every full-size cologne came with a free sample. Shoppers could try the sample and return the full-size bottle if the scent wasn't right.","summary":"Huron added a free sample to every full-size cologne order, and conversion rate went up 5.4% with no increase in returns. Shoppers could try the sample first and send back the full-size bottle if they didn't like the scent. Visually ran the test for the men's personal care brand and published it as a Visually case study.","result":{"headline":"+5.4% conversion","metrics":["Conversion rate: +5.4%.","Returns: no increase, even though the offer made returning easier to justify.","Huron reported higher sales and profit despite the added product cost, but did not share figures.","Sample size, test length and statistical confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/huron","source_name":"Visually case study","brand":"Huron"},{"slug":"huron-cart-multi-tier-progress-bar","url":"https://liftarchive.com/test/huron-cart-multi-tier-progress-bar/","markdown_url":"https://liftarchive.com/test/huron-cart-multi-tier-progress-bar/index.md","title":"Multi-tier free shipping and gift progress bar in cart: +3.2% AOV","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Free shipping thresholds & shipping price","Free gifts & gift with purchase"],"element_slugs":["free-shipping-threshold","free-gift"],"change":"Multi-tier free shipping and gift progress bar in cart","control":"The cart showed the items and total, with no progress bar for rewards.","variant":"A progress bar in the cart showed reward tiers for free shipping and free gifts, encouraging shoppers to spend a little more to reach each one.","summary":"Huron added a multi-tier progress bar to its cart showing how close shoppers were to free shipping and free gifts, and average order value went up 3.2%. Visually ran the test for the men's personal care brand and published it as a Visually case study.","result":{"headline":"+3.2% AOV","metrics":["Average order value: +3.2%.","Conversion rate was not reported, so we can't tell whether the bar affected how many shoppers checked out.","Sample size, test length and statistical confidence were not shared. The tier amounts were not shared either."]},"direction":"won","metric":"aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/huron","source_name":"Visually case study","brand":"Huron"},{"slug":"laura-geller-auto-apply-discount-paid-traffic","url":"https://liftarchive.com/test/laura-geller-auto-apply-discount-paid-traffic/","markdown_url":"https://liftarchive.com/test/laura-geller-auto-apply-discount-paid-traffic/index.md","title":"Auto-applied discount for paid traffic: +15.9% revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display","Ad-to-page message match"],"element_slugs":["pricing-discounts","ad-match"],"change":"Auto-applied discount for paid traffic","control":"Visitors arriving from paid campaigns had to enter the discount code themselves to get the offer.","variant":"The discount was applied for them automatically, and a banner confirmed that the saving was already in place.","summary":"Applying the campaign discount automatically, with a banner confirming it, lifted revenue from paid campaign traffic by 15.9% for Laura Geller Beauty. Visually ran this test on its platform with the Laura Geller team and published it as a Visually case study. Sample size and significance were not shared.","result":{"headline":"+15.9% revenue","metrics":["Revenue from paid campaign traffic: +15.9%.","The test was limited to paid campaign visitors, so the lift applies to that segment, not the whole site.","Margin impact was not reported. The team chose lower friction over the risk of more people using the discount."]},"direction":"won","metric":"revenue from paid traffic","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/laura-geller","source_name":"Visually case study","brand":"Laura Geller Beauty"},{"slug":"laura-geller-empty-search-product-suggestions","url":"https://liftarchive.com/test/laura-geller-empty-search-product-suggestions/","markdown_url":"https://liftarchive.com/test/laura-geller-empty-search-product-suggestions/index.md","title":"Product suggestions on empty search results: +30.7% conversion","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Product suggestions on empty search results","control":"When a search found no matches, shoppers saw an empty results page with nowhere obvious to go next.","variant":"The no-results page showed relevant products, turning a dead end into a chance to browse.","summary":"Showing relevant products when a site search returned no matches lifted conversion rate by 30.7% for Laura Geller Beauty. Visually ran this test on its platform with the Laura Geller team and published it as a Visually case study. The lift was most likely measured on shoppers who hit an empty search, not on all visitors.","result":{"headline":"+30.7% conversion","metrics":["Conversion rate: +30.7%.","The case study doesn't say which visitors were counted. It is probably shoppers who reached an empty search, so expect a smaller effect on the site-wide rate."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/laura-geller","source_name":"Visually case study","brand":"Laura Geller Beauty"},{"slug":"laura-geller-checkout-upsell-below-summary","url":"https://liftarchive.com/test/laura-geller-checkout-upsell-below-summary/","markdown_url":"https://liftarchive.com/test/laura-geller-checkout-upsell-below-summary/index.md","title":"Upsells below the checkout order summary: +1.6% checkout revenue","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Upsells below the checkout order summary","control":"The checkout showed the order summary with no product suggestions.","variant":"Upsell products appeared just below the order summary, so shoppers could add an item before paying.","summary":"Adding upsell products below the order summary in checkout lifted checkout revenue by 1.6% for Laura Geller Beauty. Visually ran this test on its platform with the Laura Geller team and published it as a Visually case study. The lift is small, and sample size and significance were not shared.","result":{"headline":"+1.6% checkout revenue","metrics":["Checkout revenue: +1.6%.","A small lift like this is easy to lose in noise, and the case study gives no confidence figure, so treat it as a lean rather than a sure win.","Effects on checkout completion were not reported."]},"direction":"won","metric":"checkout revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/laura-geller","source_name":"Visually case study","brand":"Laura Geller Beauty"},{"slug":"loop-earplugs-remove-upsell-step-configurator","url":"https://liftarchive.com/test/loop-earplugs-remove-upsell-step-configurator/","markdown_url":"https://liftarchive.com/test/loop-earplugs-remove-upsell-step-configurator/index.md","title":"Removing the upsell step from a product finder: est. €820K+ uplift","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product finder quizzes","Upsells & cross-sells"],"element_slugs":["quiz-finder","upsells"],"change":"Removing the upsell step from a product finder","control":"The configurator, which helps shoppers pick the right earplugs, had an upsell step at step 4. Around 60% of shoppers dropped off at that step.","variant":"The upsell step was removed, so shoppers went from choosing their product straight to buying.","summary":"Removing the upsell step from its product configurator earned Loop Earplugs an estimated €820,000+ in extra revenue over six months. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. The figure is the vendor's revenue estimate, and no conversion rates were given.","result":{"headline":"est. €820K+ uplift","metrics":["Estimated revenue uplift: €820,000+ over six months.","This is a projected revenue figure, not a measured conversion rate, and the method behind it was not shared.","Shoppers lost the chance to add upsells in the flow, but the gain from fewer drop-offs outweighed it."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/loop-earplugs","source_name":"Visually case study","brand":"Loop Earplugs"},{"slug":"loop-earplugs-announcement-bar-partner-names","url":"https://liftarchive.com/test/loop-earplugs-announcement-bar-partner-names/","markdown_url":"https://liftarchive.com/test/loop-earplugs-announcement-bar-partner-names/index.md","title":"Partner names in the announcement bar: est. €230K+ revenue uplift","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Announcement bars","Social proof, authority & press"],"element_slugs":["announcement-bar","social-proof"],"change":"Partner names in the announcement bar","control":"The announcement bar showed the usual promo and shipping information.","variant":"The bar kept the promo and shipping information and added names of well-known partners, such as the festival Tomorrowland.","summary":"Naming high-profile partners such as Tomorrowland in the announcement bar earned Loop Earplugs an estimated €230,000+ in extra revenue over six months. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. The figure is the vendor's estimate, and no conversion data was shared.","result":{"headline":"est. €230K+ revenue uplift","metrics":["Estimated revenue uplift: €230,000+ over six months.","No percentage lift or conversion rate was given, so it is hard to compare with other tests."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/loop-earplugs","source_name":"Visually case study","brand":"Loop Earplugs"},{"slug":"loop-earplugs-pdp-remove-extra-payment-buttons","url":"https://liftarchive.com/test/loop-earplugs-pdp-remove-extra-payment-buttons/","markdown_url":"https://liftarchive.com/test/loop-earplugs-pdp-remove-extra-payment-buttons/index.md","title":"Removing extra payment buttons from product pages: +5.6% add to cart","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Payment icons, express checkout & BNPL","Layout, fonts & visual design"],"element_slugs":["payment-icons","layout-design"],"change":"Removing extra payment buttons from product pages","control":"The product page showed an add-to-cart button plus a 'more payment options' area and a Buy with Shop button. Few visitors used either.","variant":"Both extra payment options were removed, leaving a cleaner page with one clear way to buy.","summary":"Removing the 'more payment options' area and the Buy with Shop button from product pages lifted add to cart by 5.6% for Loop Earplugs. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. Effects on purchases and revenue were not reported.","result":{"headline":"+5.6% add to cart","metrics":["Add-to-cart rate: +5.6%.","Add to cart is an early step, and the case study didn't say whether purchases rose too. Shoppers who used the express buttons now go through the cart instead, which can inflate add-to-cart numbers."]},"direction":"won","metric":"add-to-cart rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/loop-earplugs","source_name":"Visually case study","brand":"Loop Earplugs"},{"slug":"loop-earplugs-try-on-no-headphones-copy","url":"https://liftarchive.com/test/loop-earplugs-try-on-no-headphones-copy/","markdown_url":"https://liftarchive.com/test/loop-earplugs-try-on-no-headphones-copy/index.md","title":"Copy saying no headphones needed for try-on: est. €290K+ uplift","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Copy saying no headphones needed for try-on","control":"The product page offered a virtual try-on that simulates how sound changes with the earplugs in. Its copy implied headphones were needed, and only 52% of people who launched it went on to use it.","variant":"The copy was rephrased to make clear headphones were not required.","summary":"Rewording the virtual sound try-on copy to make clear no headphones were needed earned Loop Earplugs an estimated €290,000+ in extra revenue over six months. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. Try-on starts, add to cart and purchases all rose, though the case study gave no percentages.","result":{"headline":"est. €290K+ uplift","metrics":["Estimated revenue uplift: €290,000+ over six months.","Try-on starts, add to cart and purchases all went up, but no figures were given for each.","The revenue figure is the vendor's estimate, and the method was not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/loop-earplugs","source_name":"Visually case study","brand":"Loop Earplugs"},{"slug":"mockingbird-ugc-video-test","url":"https://liftarchive.com/test/mockingbird-ugc-video-test/","markdown_url":"https://liftarchive.com/test/mockingbird-ugc-video-test/index.md","title":"UGC videos on the stroller product page: +7.5% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"UGC videos on the stroller product page","control":"The product page had no user-generated video content.","variant":"A section of user-generated videos was added to the product page. The case study doesn't say where on the page it sat.","summary":"Adding user-generated videos to its stroller product pages lifted Mockingbird's conversion rate by 7.5%. Visually ran this test with the Mockingbird team and published it as a Visually case study. The team built the video section in Visually's AI builder to check the impact before paying for a dedicated UGC video app.","result":{"headline":"+7.5% conversion rate","metrics":["Conversion rate: +7.5%.","The test was a cheap way to check the value of a UGC video app before committing to one."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/mockingbird","source_name":"Visually case study","brand":"Mockingbird"},{"slug":"mockingbird-accessories-grouped-by-need","url":"https://liftarchive.com/test/mockingbird-accessories-grouped-by-need/","markdown_url":"https://liftarchive.com/test/mockingbird-accessories-grouped-by-need/index.md","title":"Accessories grouped by shopper need: +9.7% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Filters, sorting & site search"],"element_slugs":["layout-design","filters-search"],"change":"Accessories grouped by shopper need","control":"The accessories collection page showed every product in a single standard list, one after another. There was no grouping to guide shoppers.","variant":"The same accessories were arranged into sections based on what the shopper needs. Each group helped parents find the items relevant to their setup and family.","summary":"Organizing the accessories collection page into groups by shopper need, instead of one long list, lifted conversion rate by 9.7%. Visually ran this test with baby gear brand Mockingbird on its Shopify testing platform and published it as a case study. The aim was to help parents work out which accessories fit their stroller setup.","result":{"headline":"+9.7% conversion rate","metrics":["Conversion rate: +9.7% for the grouped layout against the flat list.","Sample size, test length and statistical confidence were not shared, so treat the size of the lift as directional."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/mockingbird","source_name":"Visually case study","brand":"Mockingbird"},{"slug":"mockingbird-menu-second-stroller-prominence","url":"https://liftarchive.com/test/mockingbird-menu-second-stroller-prominence/","markdown_url":"https://liftarchive.com/test/mockingbird-menu-second-stroller-prominence/index.md","title":"Menu gives a second stroller more visibility: +5.4% revenue","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Menu gives a second stroller more visibility","control":"The menu featured Mockingbird's bestselling stroller most prominently. It gave shoppers a clear path to the most popular product.","variant":"A redesigned menu gave another stroller in the range more visibility alongside the bestseller.","summary":"Redesigning the site menu to give a second stroller more visibility, not just the bestseller, lifted revenue by 5.4%. Visually ran this test with baby gear brand Mockingbird and published it as a case study. The open question was whether the second stroller would help shoppers find a better fit or just take sales from the bestseller.","result":{"headline":"+5.4% revenue","metrics":["Revenue: +5.4% for the redesigned menu.","The case study does not say how the redesign affected sales of each stroller, so we can't tell whether the gain came from new buyers or a shift in mix.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/mockingbird","source_name":"Visually case study","brand":"Mockingbird"},{"slug":"modibodi-new-customer-60-day-trial-above-fold","url":"https://liftarchive.com/test/modibodi-new-customer-60-day-trial-above-fold/","markdown_url":"https://liftarchive.com/test/modibodi-new-customer-60-day-trial-above-fold/index.md","title":"60-day trial above the fold for new customers: +9.8% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"60-day trial above the fold for new customers","control":"Product pages did not show the 60-day trial for new customers in the first screen.","variant":"New customers saw a redesigned 60-day trial message above the fold on product pages. Returning customers did not see it.","summary":"Showing the 60-day trial above the fold on product pages, to new customers only, lifted conversion rate by 9.8%. The agency TAG ran this test for leak-proof apparel brand Modibodi, and it was published as a Visually case study. The first version of the message was not a big win; the team reworked the design and moved it higher before it paid off.","result":{"headline":"+9.8% conversion","metrics":["Conversion rate: +9.8% for the second version of the trial message.","An earlier version did not perform well. Its numbers were not shared, so we can't compare the two.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TAG","url":"https://liftarchive.com/practitioners/tag/","kind":"org"},"source_url":"https://visually.io/public/case-studies/modibodi","source_name":"Visually case study","brand":"Modibodi"},{"slug":"modibodi-absorbency-in-tampons-worth","url":"https://liftarchive.com/test/modibodi-absorbency-in-tampons-worth/","markdown_url":"https://liftarchive.com/test/modibodi-absorbency-in-tampons-worth/index.md","title":"Absorbency shown as 'X tampons worth': +3.9% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Comparison charts & tables"],"element_slugs":["headlines-copy","comparison-chart"],"change":"Absorbency shown as 'X tampons worth'","control":"Product pages described absorbency with Modibodi's own scale, using labels like moderate, super and ultra.","variant":"Absorbency was shown prominently as 'X tampons worth', a unit shoppers already know.","summary":"Describing absorbency as 'X tampons worth', shown prominently on product pages, lifted conversion rate by 3.9%. The agency TAG ran this test for leak-proof apparel brand Modibodi, and it was published as a Visually case study. The idea came from competitor research: every brand uses its own absorbency labels, so shoppers can't compare them.","result":{"headline":"+3.9% conversion rate","metrics":["Conversion rate: +3.9% when absorbency was framed in tampons.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TAG","url":"https://liftarchive.com/practitioners/tag/","kind":"org"},"source_url":"https://visually.io/public/case-studies/modibodi","source_name":"Visually case study","brand":"Modibodi"},{"slug":"modibodi-new-visitor-homepage-how-it-works","url":"https://liftarchive.com/test/modibodi-new-visitor-homepage-how-it-works/","markdown_url":"https://liftarchive.com/test/modibodi-new-visitor-homepage-how-it-works/index.md","title":"'How It Works' homepage section for new visitors: +3.4% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Benefit, problem, how-it-works & results sections","FAQ sections"],"element_slugs":["how-it-works-results","faq"],"change":"'How It Works' homepage section for new visitors","control":"The homepage had no section explaining how the product works.","variant":"New visitors saw a 'How It Works' section placed fairly high on the homepage, answering common questions. Returning customers saw the normal homepage.","summary":"Adding a 'How It Works' section high on the homepage, shown only to new visitors, lifted conversion rate by 3.4%. The agency TAG ran this test for leak-proof apparel brand Modibodi, and it was published as a Visually case study. Earlier tests had shown that many first-time shoppers still feel unsure about period underwear.","result":{"headline":"+3.4% conversion","metrics":["Conversion rate: +3.4% for new visitors who saw the section.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TAG","url":"https://liftarchive.com/practitioners/tag/","kind":"org"},"source_url":"https://visually.io/public/case-studies/modibodi","source_name":"Visually case study","brand":"Modibodi"},{"slug":"modibodi-full-cart-icon-with-count","url":"https://liftarchive.com/test/modibodi-full-cart-icon-with-count/","markdown_url":"https://liftarchive.com/test/modibodi-full-cart-icon-with-count/index.md","title":"Full cart icon with item count: +5.6% checkout rate","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Cart drawers & slide carts","Navigation & mega menus"],"element_slugs":["cart-drawer","menu"],"change":"Full cart icon with item count","control":"The header cart showed a small orange dot when items were in the cart.","variant":"The header showed a full orange cart icon with the number of items in the cart.","summary":"Replacing a subtle orange dot with a full orange cart icon that shows the item count lifted checkout rate by 5.6%. The agency TAG ran this test for leak-proof apparel brand Modibodi, and it was published as a Visually case study. The idea was nearly dropped as low impact but turned out to be a surprise winner.","result":{"headline":"+5.6% checkout rate","metrics":["Checkout rate: +5.6% with the more visible cart icon.","Checkout rate measures moving from cart to checkout, not completed orders. The source did not report the effect on sales.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"checkout rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TAG","url":"https://liftarchive.com/practitioners/tag/","kind":"org"},"source_url":"https://visually.io/public/case-studies/modibodi","source_name":"Visually case study","brand":"Modibodi"},{"slug":"odd-muse-us-no-extra-fees-checkout-message","url":"https://liftarchive.com/test/odd-muse-us-no-extra-fees-checkout-message/","markdown_url":"https://liftarchive.com/test/odd-muse-us-no-extra-fees-checkout-message/index.md","title":"'No extra fees' checkout message for US shoppers: +14% conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Trust badges & security seals"],"element_slugs":["shipping-messaging","trust-badges"],"change":"'No extra fees' checkout message for US shoppers","control":"US shoppers saw checkout with no message about duties or fees.","variant":"US shoppers only saw a clear message at checkout confirming there would be no extra fees. Odd Muse had started shipping US orders from inside the US.","summary":"Showing US shoppers a clear checkout message that there would be no extra fees lifted conversion rate by 14%. Visually ran this test with London womenswear brand Odd Muse and published it as a case study. In 2025, new US tariffs made shoppers wary of surprise duties when buying from brands abroad.","result":{"headline":"+14% conversion","metrics":["Conversion rate: +14% for US shoppers who saw the message.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/odd-muse-case-study-cro-and-ab-testing","source_name":"Visually case study","brand":"Odd Muse"},{"slug":"odd-muse-subtle-low-stock-below-cta","url":"https://liftarchive.com/test/odd-muse-subtle-low-stock-below-cta/","markdown_url":"https://liftarchive.com/test/odd-muse-subtle-low-stock-below-cta/index.md","title":"Subtle 'X left' stock line below the CTA: +22% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging"],"element_slugs":["scarcity"],"change":"Subtle 'X left' stock line below the CTA","control":"Bestseller product pages showed no stock messaging.","variant":"A small, factual line below the add-to-cart button showed how many units were left.","summary":"A subtle low-stock line below the add-to-cart button, showing how many units were left, lifted conversion rate by 22% on bestseller pages. Visually ran this test with London womenswear brand Odd Muse and published it as a case study. A more aggressive urgency version was tried first and did poorly, so the team toned it down to suit a premium brand.","result":{"headline":"+22% conversion rate","metrics":["Conversion rate: +22% for the subtle stock line on bestseller pages.","An earlier, more aggressive urgency version performed poorly. Its numbers were not given.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/odd-muse-case-study-cro-and-ab-testing","source_name":"Visually case study","brand":"Odd Muse"},{"slug":"odd-muse-mobile-quick-filters","url":"https://liftarchive.com/test/odd-muse-mobile-quick-filters/","markdown_url":"https://liftarchive.com/test/odd-muse-mobile-quick-filters/index.md","title":"Quick filters on mobile collection pages: +5.5% conversion rate","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Filters, sorting & site search"],"element_slugs":["filters-search"],"change":"Quick filters on mobile collection pages","control":"Mobile collection pages showed the product grid without quick filters. Shoppers had to scroll or use the standard navigation to narrow the range.","variant":"Quick filters were added to mobile collection pages so shoppers could narrow the range in a tap or two.","summary":"Adding quick filters to mobile collection pages lifted conversion rate by 5.5% for Odd Muse, a London womenswear brand. Visually ran this test with Odd Muse on its testing platform and published it as a Visually case study. The aim was to help mobile shoppers find the right piece in a large catalog faster.","result":{"headline":"+5.5% conversion rate","metrics":["Conversion rate: +5.5% versus the page without quick filters.","The test ran on mobile only, so the effect on desktop is unknown.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/odd-muse-case-study-cro-and-ab-testing","source_name":"Visually case study","brand":"Odd Muse"},{"slug":"pvolve-cart-hide-upsells","url":"https://liftarchive.com/test/pvolve-cart-hide-upsells/","markdown_url":"https://liftarchive.com/test/pvolve-cart-hide-upsells/index.md","title":"Hiding cart upsells that covered items: +11.8% profit per session","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells","Cart drawers & slide carts"],"element_slugs":["upsells","cart-drawer"],"change":"Hiding cart upsells that covered items","control":"The cart showed upsell products, and these partly covered the items the shopper had already added.","variant":"The upsells were hidden, so the cart showed only the shopper's items and the path to checkout.","summary":"Hiding the upsells in Pvolve's cart raised profit per session by 11.8%. Visually ran this test with Pvolve, a fitness brand that sells resistance equipment and streaming classes, and published it as a Visually case study. The old upsells partly blocked the items already in the cart.","result":{"headline":"+11.8% profit per session","metrics":["Profit per session: +11.8% with upsells hidden.","Conversion rate and average order value for this test were not shared.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"profit per session","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/pvolve","source_name":"Visually case study","brand":"Pvolve"},{"slug":"pvolve-pdp-promo-code-reminder","url":"https://liftarchive.com/test/pvolve-pdp-promo-code-reminder/","markdown_url":"https://liftarchive.com/test/pvolve-pdp-promo-code-reminder/index.md","title":"Promo-code reminder on product pages: +24% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Promo-code reminder on product pages","control":"Product pages did not mention that a promo code was available.","variant":"Product pages showed a small but visible reminder about the available promo code.","summary":"A subtle promo-code reminder on Pvolve's product pages lifted conversion rate by 24%. Visually ran this test with Pvolve, a fitness equipment and streaming brand, and published it as a Visually case study. The idea was to tell shoppers about available codes earlier, rather than leaving them to find out at checkout.","result":{"headline":"+24% conversion rate","metrics":["Conversion rate: +24% with the promo reminder.","Effects on average order value and margin were not shared.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/pvolve","source_name":"Visually case study","brand":"Pvolve"},{"slug":"pvolve-cart-30-day-trial-guarantee","url":"https://liftarchive.com/test/pvolve-cart-30-day-trial-guarantee/","markdown_url":"https://liftarchive.com/test/pvolve-cart-30-day-trial-guarantee/index.md","title":"30-day money-back assurance in the cart: +6% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"30-day money-back assurance in the cart","control":"The cart did not mention the 30-day risk-free trial that Pvolve already offered.","variant":"A 30-day money-back assurance was added to the cart.","summary":"Showing Pvolve's 30-day risk-free trial in the cart lifted conversion rate by 6%. Visually ran this test with Pvolve, a fitness equipment and streaming brand, and published it as a Visually case study. The trial already existed, but shoppers were not seeing it while deciding to buy.","result":{"headline":"+6% conversion rate","metrics":["Conversion rate: +6% with the guarantee shown in the cart.","The offer itself did not change. Only its visibility did.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/pvolve","source_name":"Visually case study","brand":"Pvolve"},{"slug":"pvolve-homepage-onsite-cart-abandonment","url":"https://liftarchive.com/test/pvolve-homepage-onsite-cart-abandonment/","markdown_url":"https://liftarchive.com/test/pvolve-homepage-onsite-cart-abandonment/index.md","title":"Saved cart items on the homepage for returners: +14.7% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Saved cart items on the homepage for returners","control":"Returning shoppers with items in their cart saw the standard homepage.","variant":"Returning shoppers saw their cart items front and center on the homepage, with a clear link back to checkout.","summary":"Showing returning shoppers their saved cart items at the top of Pvolve's homepage lifted conversion rate by 14.7%. Visually ran this test with Pvolve, a fitness equipment and streaming brand, and published it as a Visually case study. It works like a cart abandonment email, but on the site itself.","result":{"headline":"+14.7% conversion","metrics":["Conversion rate: +14.7% with the on-site cart reminder.","Only returning shoppers with items in their cart saw the change.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/pvolve","source_name":"Visually case study","brand":"Pvolve"},{"slug":"revant-optics-collection-save-pct-badge","url":"https://liftarchive.com/test/revant-optics-collection-save-pct-badge/","markdown_url":"https://liftarchive.com/test/revant-optics-collection-save-pct-badge/index.md","title":"'Save XX%' badges on collection pages: +18.2% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Pricing, discounts & savings display"],"element_slugs":["badges-labels","pricing-discounts"],"change":"'Save XX%' badges on collection pages","control":"Collection pages listed lens products with prices but no savings badges.","variant":"Each product on the collection page showed a 'Save XX%' badge comparing the lens price with the cost of new sunglasses.","summary":"Adding a 'Save XX%' badge to each product on Revant Optics' collection pages lifted revenue by 18.2%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. The badge showed how much shoppers save by replacing lenses instead of buying new sunglasses.","result":{"headline":"+18.2% revenue","metrics":["Revenue: +18.2% with the savings badges.","The badge used the cost of new sunglasses as the price anchor, not a sale price.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/revant-optics","source_name":"Visually case study","brand":"Revant Optics"},{"slug":"revant-optics-preselect-bestselling-lens-color","url":"https://liftarchive.com/test/revant-optics-preselect-bestselling-lens-color/","markdown_url":"https://liftarchive.com/test/revant-optics-preselect-bestselling-lens-color/index.md","title":"Preselecting the best-selling lens color: +12.2% revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Preselecting the best-selling lens color","control":"Every frame's product page defaulted to a gray lens, whatever the frame.","variant":"Each frame's product page preselected the lens color that sold best for that frame.","summary":"Preselecting the best-selling lens color for each frame, instead of gray for every frame, lifted Revant Optics' revenue by 12.2%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. Customer questions showed most shoppers wanted lenses that matched the ones they already had.","result":{"headline":"+12.2% revenue","metrics":["Revenue: +12.2% with the best-selling color preselected.","Shoppers could still pick any other color. Only the default changed.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/revant-optics","source_name":"Visually case study","brand":"Revant Optics"},{"slug":"revant-optics-homepage-cart-reminder","url":"https://liftarchive.com/test/revant-optics-homepage-cart-reminder/","markdown_url":"https://liftarchive.com/test/revant-optics-homepage-cart-reminder/index.md","title":"Homepage cart reminder for cart abandoners: +7.6% revenue","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Cart drawers & slide carts"],"element_slugs":["cart-drawer"],"change":"Homepage cart reminder for cart abandoners","control":"Cart abandoners who came back saw the standard homepage.","variant":"Cart abandoners saw a personalized homepage section showing the items they had already picked.","summary":"A personalized homepage section reminding cart abandoners of their selected items lifted Revant Optics' revenue by 7.6%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. The reminder let shoppers pick up where they left off.","result":{"headline":"+7.6% revenue","metrics":["Revenue: +7.6% with the homepage cart reminder.","Only shoppers who had left items in their cart saw the new section.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/revant-optics","source_name":"Visually case study","brand":"Revant Optics"},{"slug":"revant-optics-cart-compatible-frame-sku","url":"https://liftarchive.com/test/revant-optics-cart-compatible-frame-sku/","markdown_url":"https://liftarchive.com/test/revant-optics-cart-compatible-frame-sku/index.md","title":"Compatible frame shown on each cart line: +3.9% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Compatible frame shown on each cart line","control":"The cart listed the lenses but did not say which frame they fit.","variant":"Each cart line showed the SKU of the frame the lenses are compatible with.","summary":"Showing the compatible frame SKU on each cart line lifted Revant Optics' conversion rate by 3.9%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. The change confirmed in the cart that the lenses would fit.","result":{"headline":"+3.9% conversion rate","metrics":["Conversion rate: +3.9% with the compatible frame shown in the cart.","A modest lift from a small text change on each cart line.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/revant-optics","source_name":"Visually case study","brand":"Revant Optics"},{"slug":"supergut-pdp-testimonials-below-atc","url":"https://liftarchive.com/test/supergut-pdp-testimonials-below-atc/","markdown_url":"https://liftarchive.com/test/supergut-pdp-testimonials-below-atc/index.md","title":"Product testimonials below Add to Cart: up to +20.35% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Reviews & star ratings"],"element_slugs":["reviews"],"change":"Product testimonials below Add to Cart","control":"Product pages had no product-specific testimonials near the buy button.","variant":"Customer testimonials written about that specific product sat directly below Add to Cart.","summary":"Placing product-specific customer testimonials directly below the Add to Cart button lifted Supergut's conversion rate by up to 20.35%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. The change lifted conversion on every product page tested.","result":{"headline":"up to +20.35% conversion","metrics":["Conversion rate: up to +20.35%, the best result across the product pages tested.","Every product page in the test showed a lift, though the per-page figures were not shared.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/supergut","source_name":"Visually case study","brand":"Supergut"},{"slug":"supergut-cart-money-back-vs-payment-message","url":"https://liftarchive.com/test/supergut-cart-money-back-vs-payment-message/","markdown_url":"https://liftarchive.com/test/supergut-cart-money-back-vs-payment-message/index.md","title":"Money-back guarantee instead of payment message in cart: +16.1%","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Money-back guarantee & returns","Payment icons, express checkout & BNPL"],"element_slugs":["guarantee","payment-icons"],"change":"Money-back guarantee instead of payment message in cart","control":"Below the cart checkout button, a message promoted flexible payment options.","variant":"The same spot showed a '30-day money-back guarantee' message instead.","summary":"Replacing a flexible-payment message with a '30-day money-back guarantee' message below the cart button lifted Supergut's conversion rate by 16.1%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. Only the message changed; its spot in the cart stayed the same.","result":{"headline":"+16.1%","metrics":["Conversion rate: +16.1% with the money-back guarantee message.","This was a swap, not an addition, so the guarantee beat the payment message head to head.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/supergut","source_name":"Visually case study","brand":"Supergut"},{"slug":"supergut-mobile-collection-remove-hero","url":"https://liftarchive.com/test/supergut-mobile-collection-remove-hero/","markdown_url":"https://liftarchive.com/test/supergut-mobile-collection-remove-hero/index.md","title":"Hero banner removed from mobile collection pages: +9.5% conversion","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers"],"element_slugs":["collection-banner"],"change":"Hero banner removed from mobile collection pages","control":"Mobile collection pages opened with a hero banner above the products.","variant":"The hero banner was removed so the product grid appeared on the first screen.","summary":"Removing the hero banner from mobile collection pages lifted Supergut's conversion rate by 9.5%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. Without the banner, products showed above the fold.","result":{"headline":"+9.5% conversion","metrics":["Conversion rate: +9.5% on mobile with the banner removed.","The test was on mobile collection pages only.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/supergut","source_name":"Visually case study","brand":"Supergut"},{"slug":"supergut-flavor-names-beside-swatches","url":"https://liftarchive.com/test/supergut-flavor-names-beside-swatches/","markdown_url":"https://liftarchive.com/test/supergut-flavor-names-beside-swatches/index.md","title":"Flavor names shown beside swatches: +6% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors"],"element_slugs":["variant-selector"],"change":"Flavor names shown beside swatches","control":"The product page showed flavor swatches with no names.","variant":"Each flavor swatch had its name shown right beside it.","summary":"Showing the flavor name beside each swatch lifted Supergut's conversion rate by 6%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. Shoppers no longer had to guess what each swatch meant.","result":{"headline":"+6% conversion rate","metrics":["Conversion rate: +6% with flavor names beside the swatches.","A small labeling change produced the lift.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/supergut","source_name":"Visually case study","brand":"Supergut"},{"slug":"the-oodie-out-of-stock-recommendations","url":"https://liftarchive.com/test/the-oodie-out-of-stock-recommendations/","markdown_url":"https://liftarchive.com/test/the-oodie-out-of-stock-recommendations/index.md","title":"Similar products on out-of-stock pages: +9.5% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Similar products on out-of-stock pages","control":"Out-of-stock product pages offered only a notify-me button.","variant":"A block of similar products was added to out-of-stock pages, alongside the notify-me option.","summary":"Adding similar-product recommendations to out-of-stock product pages lifted The Oodie's conversion rate by 9.5%. Visually ran this test with The Oodie, a loungewear brand, and published it as a Visually case study. Before, those pages only offered a notify-me button.","result":{"headline":"+9.5% conversion rate","metrics":["Conversion rate: +9.5% with recommendations on out-of-stock pages.","The change gave shoppers a way to buy now instead of waiting.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/the-oodie","source_name":"Visually case study","brand":"The Oodie"},{"slug":"the-oodie-pdp-number-bought","url":"https://liftarchive.com/test/the-oodie-pdp-number-bought/","markdown_url":"https://liftarchive.com/test/the-oodie-pdp-number-bought/index.md","title":"'Number bought' message on product pages: +12.5% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"'Number bought' message on product pages","control":"Product pages relied on reviews and user-generated content for social proof.","variant":"A message showed how many shoppers had bought the product.","summary":"Adding a message showing how many shoppers bought the product lifted The Oodie's conversion rate by 12.5%. Visually ran this test with The Oodie, a loungewear brand, and published it as a Visually case study. The product pages already had reviews and customer photos, so this added a different kind of proof.","result":{"headline":"+12.5% conversion","metrics":["Conversion rate: +12.5% with the number-bought message.","The lift came on top of existing reviews and UGC.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/the-oodie","source_name":"Visually case study","brand":"The Oodie"},{"slug":"the-oodie-mobile-story-style-quick-links","url":"https://liftarchive.com/test/the-oodie-mobile-story-style-quick-links/","markdown_url":"https://liftarchive.com/test/the-oodie-mobile-story-style-quick-links/index.md","title":"Story-style quick links on mobile: +2.8% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Story-style quick links on mobile","control":"The mobile site had no quick-link navigation.","variant":"A row of quick links appeared as circular images, styled like social media stories.","summary":"Adding mobile quick links styled as round, story-like images lifted The Oodie's conversion rate by 2.8%. Visually ran this test with The Oodie, a loungewear brand, and published it as a Visually case study. Before, the mobile site had no quick-link navigation.","result":{"headline":"+2.8% conversion rate","metrics":["Conversion rate: +2.8% with the story-style quick links.","This is a small lift that needs a large sample to confirm.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/the-oodie","source_name":"Visually case study","brand":"The Oodie"},{"slug":"the-oodie-pdp-vertical-mini-collection-recs","url":"https://liftarchive.com/test/the-oodie-pdp-vertical-mini-collection-recs/","markdown_url":"https://liftarchive.com/test/the-oodie-pdp-vertical-mini-collection-recs/index.md","title":"Vertical six-product recommendations on product pages: +2.6% AOV","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Product cards & quick add"],"element_slugs":["upsells","product-cards"],"change":"Vertical six-product recommendations on product pages","control":"Product pages showed recommended products in a horizontal slider, two products at a time. Shoppers had to swipe or click to see more.","variant":"The slider was replaced with a vertical mini-collection that showed six products at once, with no swiping needed.","summary":"The Oodie replaced a horizontal recommendation slider on product pages with a vertical mini-collection of six products, and average order value went up 2.6%. Visually ran this test for the loungewear brand and published it as a case study. Sample size and significance were not shared.","result":{"headline":"+2.6% AOV","metrics":["Average order value: +2.6% for the vertical six-product layout.","No conversion rate or revenue per visitor figures were shared, so the effect on total revenue is unknown.","Sample size and statistical confidence were not reported."]},"direction":"won","metric":"aov","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/the-oodie","source_name":"Visually case study","brand":"The Oodie"},{"slug":"the-perfect-jean-100-pct-satisfaction-guarantee-copy","url":"https://liftarchive.com/test/the-perfect-jean-100-pct-satisfaction-guarantee-copy/","markdown_url":"https://liftarchive.com/test/the-perfect-jean-100-pct-satisfaction-guarantee-copy/index.md","title":"'100% Satisfaction Guarantee' returns copy: +3.4% conversion rate","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Money-back guarantee & returns","Headlines, product titles & copy"],"element_slugs":["guarantee","headlines-copy"],"change":"'100% Satisfaction Guarantee' returns copy","control":"Product pages had a dropdown section explaining free 30-day returns and exchanges, using the original wording. The exact original copy was not shared.","variant":"The same section was renamed to say \"100% Satisfaction Guarantee\". Only the wording changed, not the policy.","summary":"The Perfect Jean relabeled the returns section on its product pages as a '100% Satisfaction Guarantee', and conversion rate rose 3.4%. The menswear denim brand ran the test with Visually, which suggested the idea and published the result as a case study. The policy itself stayed the same: free 30-day returns and exchanges.","result":{"headline":"+3.4% conversion rate","metrics":["Conversion rate: +3.4% with the new guarantee wording.","The change took minutes to set up, according to the case study.","Sample size, test length and confidence were not reported."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0","source_name":"Visually case study","brand":"The Perfect Jean"},{"slug":"the-perfect-jean-pdp-videos-on-vs-off","url":"https://liftarchive.com/test/the-perfect-jean-pdp-videos-on-vs-off/","markdown_url":"https://liftarchive.com/test/the-perfect-jean-pdp-videos-on-vs-off/index.md","title":"Humorous product videos on product pages: +3.3% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["UGC & product video"],"element_slugs":["ugc-video"],"change":"Humorous product videos on product pages","control":"Product pages with the interactive video app switched off, showing photos and the usual product details.","variant":"Product pages with the brand's interactive, humorous product videos turned on.","summary":"The Perfect Jean tested product pages with and without its interactive, humorous videos, and the videos lifted conversion rate by 3.3% and revenue per session by 4.5%. The denim brand ran the test on Visually, which published it as a case study. The point was to measure whether an existing video app was earning its place.","result":{"headline":"+3.3% conversion rate","metrics":["Conversion rate: +3.3% with videos on.","Revenue per session: +4.5% with videos on.","Sample size, test length and confidence were not reported."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0","source_name":"Visually case study","brand":"The Perfect Jean"},{"slug":"the-perfect-jean-post-purchase-same-item-new-color","url":"https://liftarchive.com/test/the-perfect-jean-post-purchase-same-item-new-color/","markdown_url":"https://liftarchive.com/test/the-perfect-jean-post-purchase-same-item-new-color/index.md","title":"Post-purchase offer of same item in new color: 1.8% to 18.6%","vertical":"ecommerce","page_type":"post-purchase","page_type_name":"Post-purchase","elements":["Upsells & cross-sells","Pricing, discounts & savings display"],"element_slugs":["upsells","pricing-discounts"],"change":"Post-purchase offer of same item in new color","control":"After checkout, the original offer (run through Rebuy) showed a hoodie at 33% off. It converted at 1.8%.","variant":"After checkout, shoppers now see the same product they just bought in a different color at 40% off. For example, a buyer of a short gets 40% off that short in another color.","summary":"The Perfect Jean replaced a post-purchase offer of a hoodie at 33% off with 40% off the item the shopper just bought in a different color, and offer conversion rose from 1.8% to 18.6%. This is a before-and-after comparison, not a single split test. The brand reached it through many rounds of testing on Visually, which published the result as a case study.","result":{"headline":"1.8% to 18.6%","metrics":["Post-purchase offer conversion: 1.8% before, 18.6% after.","This compares an old offer with the current one, not two versions tested at the same time.","The discount also changed, from 33% to 40%, so the product match and the bigger discount both played a part.","Sample size and revenue impact were not reported."]},"direction":"won","metric":"post-purchase offer conversion","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0","source_name":"Visually case study","brand":"The Perfect Jean"},{"slug":"the-perfect-jean-size-down-tip","url":"https://liftarchive.com/test/the-perfect-jean-size-down-tip/","markdown_url":"https://liftarchive.com/test/the-perfect-jean-size-down-tip/index.md","title":"'In between sizes? Size down' tip on product pages: +4.5% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Headlines, product titles & copy"],"element_slugs":["variant-selector","headlines-copy"],"change":"'In between sizes? Size down' tip on product pages","control":"Product pages had a size guide, plus photos and descriptions of fit. There was no direct advice for shoppers between sizes.","variant":"A short tip was added: \"Not sure / in between sizes? We suggest sizing down\".","summary":"The Perfect Jean added a short sizing tip to its product pages telling in-between shoppers to size down, and conversion rate rose 4.5%. The denim brand ran the test with Visually, which suggested the tip and published the result as a case study. The tip is now on all of the brand's product pages.","result":{"headline":"+4.5% conversion","metrics":["Conversion rate: +4.5% with the size tip.","The tip became a permanent part of all product pages.","Sample size, test length and confidence were not reported, and no return rate data was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/branch-0","source_name":"Visually case study","brand":"The Perfect Jean"},{"slug":"tuckernuck-size-based-low-stock-message","url":"https://liftarchive.com/test/tuckernuck-size-based-low-stock-message/","markdown_url":"https://liftarchive.com/test/tuckernuck-size-based-low-stock-message/index.md","title":"Size-based 'Only X left!' stock message: about +$899K a month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Low-stock & scarcity messaging","Variant, size & option selectors"],"element_slugs":["scarcity","variant-selector"],"change":"Size-based 'Only X left!' stock message","control":"Product pages showed no stock message when a shopper picked a size.","variant":"When a shopper selected a size, a dynamic \"Only X left!\" message showed the stock count for that size.","summary":"Tuckernuck added a low-stock message on product pages that shows how many units are left in the selected size, with an estimated revenue uplift of about $899K a month. Domaine ran this test for the women's fashion brand Tuckernuck and built it in Visually, which published it as a case study. The monthly figure is an estimate, and sample size and significance were not shared.","result":{"headline":"about +$899K a month","metrics":["Revenue: about +$899K estimated monthly uplift.","The figure is a projection, not measured revenue, and no conversion rate change was shared.","Sample size, test length and confidence were not reported."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Domaine","url":"https://liftarchive.com/practitioners/domaine/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tuckernuck","source_name":"Visually case study","brand":"Tuckernuck"},{"slug":"tuckernuck-sitewide-cart-icon-urgency","url":"https://liftarchive.com/test/tuckernuck-sitewide-cart-icon-urgency/","markdown_url":"https://liftarchive.com/test/tuckernuck-sitewide-cart-icon-urgency/index.md","title":"Sitewide urgency note by the cart icon: about +$1.15M a month","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Sales, urgency & limited-time offers","Cart drawers & slide carts"],"element_slugs":["urgency-offers","cart-drawer"],"change":"Sitewide urgency note by the cart icon","control":"The test compared a reminder shown only on the homepage, plus a baseline with no reminder at all.","variant":"After an add-to-cart, an urgency message appeared next to the cart icon once per session, on every page of the site.","summary":"Tuckernuck showed an urgency message beside the cart icon on every page after a shopper added an item, and it beat a homepage-only reminder with an estimated uplift of about $1.15M a month. Domaine ran this test for the women's fashion brand Tuckernuck and built it in Visually, which published it as a case study. The monthly figure is an estimate.","result":{"headline":"about +$1.15M a month","metrics":["Revenue: the sitewide version beat the homepage-only version.","Estimated monthly uplift: about $1.15M.","The figure is a projection. The exact message copy, conversion change and sample size were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Domaine","url":"https://liftarchive.com/practitioners/domaine/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tuckernuck","source_name":"Visually case study","brand":"Tuckernuck"},{"slug":"tuckernuck-cart-free-shipping-line-item","url":"https://liftarchive.com/test/tuckernuck-cart-free-shipping-line-item/","markdown_url":"https://liftarchive.com/test/tuckernuck-cart-free-shipping-line-item/index.md","title":"Free shipping as its own cart line item: about +$635K a month","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Shipping & delivery messaging"],"element_slugs":["shipping-messaging"],"change":"Free shipping as its own cart line item","control":"The cart offered free US shipping, but it was easy to miss in the cart.","variant":"Shipping was shown as a separate line under the subtotal, with the price listed as \"Free\".","summary":"Tuckernuck listed shipping as its own line under the cart subtotal, priced \"Free\", and the change was estimated to add about $635K in revenue a month. Domaine ran this test for the women's fashion brand Tuckernuck and built it in Visually, which published it as a case study. The monthly figure is an estimate, and sample size and significance were not shared.","result":{"headline":"about +$635K a month","metrics":["Revenue: about +$635K estimated monthly uplift.","The figure is a projection, not measured revenue, and no conversion rate change was shared.","Sample size, test length and confidence were not reported."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Domaine","url":"https://liftarchive.com/practitioners/domaine/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tuckernuck","source_name":"Visually case study","brand":"Tuckernuck"},{"slug":"tuckernuck-express-checkout-in-cart-drawer","url":"https://liftarchive.com/test/tuckernuck-express-checkout-in-cart-drawer/","markdown_url":"https://liftarchive.com/test/tuckernuck-express-checkout-in-cart-drawer/index.md","title":"Express checkout in the cart drawer: about +$355K a month (est.)","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Checkout steps, fields & flow"],"element_slugs":["cart-drawer","checkout-flow"],"change":"Express checkout in the cart drawer","control":"The cart drawer showed the cart items and a standard checkout button. Express payment options only appeared on the checkout page.","variant":"Express checkout buttons were added inside the cart drawer, so shoppers could pay with a saved wallet without going through the standard checkout first.","summary":"Adding express checkout buttons to the cart drawer brought Tuckernuck an estimated revenue uplift of about $355K a month. Domaine, the agency, ran this A/B test for the women's fashion brand, and it was published as a Visually case study. Before the test, shoppers only saw express payment options once they reached checkout.","result":{"headline":"about +$355K a month (est.)","metrics":["Revenue: about +$355K a month in estimated uplift. This is a projection, not measured revenue.","Conversion rate, sample size and confidence level were not shared, so the size of the effect can't be checked."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Domaine","url":"https://liftarchive.com/practitioners/domaine/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tuckernuck","source_name":"Visually case study","brand":"Tuckernuck"},{"slug":"tushy-pdp-usps-above-cta","url":"https://liftarchive.com/test/tushy-pdp-usps-above-cta/","markdown_url":"https://liftarchive.com/test/tushy-pdp-usps-above-cta/index.md","title":"Selling points above Add to Cart on TUSHY product pages: +20% CR","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["USP bars & benefit icons","Layout, fonts & visual design"],"element_slugs":["usp-bar","layout-design"],"change":"Selling points above Add to Cart on TUSHY product pages","control":"The product page kept the Add to Cart button as high on the page as possible, with selling points further down.","variant":"A set of unique selling points was placed above the Add to Cart button, still above the fold, which pushed the button slightly lower.","summary":"Placing unique selling points above the Add to Cart button lifted conversion rate by 20% on TUSHY's product pages. Visually ran this A/B test for the bidet brand and published it as a case study. The original page kept the button as high up as possible.","result":{"headline":"+20% CR","metrics":["Conversion rate: +20% for the variant.","The win came despite moving the button down, which goes against the common advice to keep it as high as possible.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tushy","source_name":"Visually case study","brand":"TUSHY"},{"slug":"tushy-quiz-more-prominent-in-menu","url":"https://liftarchive.com/test/tushy-quiz-more-prominent-in-menu/","markdown_url":"https://liftarchive.com/test/tushy-quiz-more-prominent-in-menu/index.md","title":"More prominent quiz link in TUSHY's menu: +27% desktop CR","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus","Product finder quizzes"],"element_slugs":["menu","quiz-finder"],"change":"More prominent quiz link in TUSHY's menu","control":"The menu included a link to the product quiz with normal prominence, styled like the other menu items.","variant":"The quiz was made more prominent in the menu so shoppers were more likely to notice and open it.","summary":"Giving the product quiz more prominence in the site menu lifted TUSHY's conversion rate by 27% on desktop and 4.5% on mobile. Visually ran this A/B test for the bidet brand and published it as a case study. In the original, the quiz link had the same weight as other menu items.","result":{"headline":"+27% desktop CR","metrics":["Desktop conversion rate: +27%.","Mobile conversion rate: +4.5%, a much smaller gain.","The gap suggests the effect depends on how the menu is laid out and used on each device.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tushy","source_name":"Visually case study","brand":"TUSHY"},{"slug":"tushy-mobile-homepage-text-quick-links","url":"https://liftarchive.com/test/tushy-mobile-homepage-text-quick-links/","markdown_url":"https://liftarchive.com/test/tushy-mobile-homepage-text-quick-links/index.md","title":"Smaller text quick links on TUSHY's mobile homepage: +4.9% CR","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Smaller text quick links on TUSHY's mobile homepage","control":"The mobile homepage showed the original quick links to key sections of the store.","variant":"The quick links were made smaller and text-led. A separate third arm removed the quick links completely.","summary":"Swapping TUSHY's mobile homepage quick links for smaller, text-led links lifted conversion rate by 4.9%. Visually ran this multi-arm test for the bidet brand and published it as a case study. A third version that removed the quick links entirely did worst of all.","result":{"headline":"+4.9% CR","metrics":["Conversion rate: +4.9% for the smaller, text-led quick links.","Removing quick links altogether performed worst of the three versions. Its exact number was not shared.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://visually.io/public/case-studies/tushy","source_name":"Visually case study","brand":"TUSHY"},{"slug":"underoutfit-new-visitor-menu-opens-on-bras","url":"https://liftarchive.com/test/underoutfit-new-visitor-menu-opens-on-bras/","markdown_url":"https://liftarchive.com/test/underoutfit-new-visitor-menu-opens-on-bras/index.md","title":"Menu opens on bestselling bras for new visitors: +2.5% CR","vertical":"ecommerce","page_type":"navigation","page_type_name":"Navigation & menu","elements":["Navigation & mega menus"],"element_slugs":["menu"],"change":"Menu opens on bestselling bras for new visitors","control":"New visitors saw the standard menu, with no collection opened by default.","variant":"For first-time shoppers only, the menu opened automatically on the bestselling bra collection.","summary":"Having the menu open automatically on the bestselling bra collection for first-time shoppers raised Underoutfit's new-shopper conversion rate by 2.5%. This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study. Returning visitors kept the standard menu.","result":{"headline":"+2.5% CR","metrics":["New-shopper conversion rate: +2.5%.","The change only targeted new visitors, so the effect on total site conversion would be smaller.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate (new shoppers)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/en/underoutfit_casestudy_visually","source_name":"Visually case study","brand":"Underoutfit"},{"slug":"underoutfit-new-visitor-180-day-returns-banner","url":"https://liftarchive.com/test/underoutfit-new-visitor-180-day-returns-banner/","markdown_url":"https://liftarchive.com/test/underoutfit-new-visitor-180-day-returns-banner/index.md","title":"180-day returns banner for new visitors: +2.6% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Money-back guarantee & returns"],"element_slugs":["hero","guarantee"],"change":"180-day returns banner for new visitors","control":"New visitors saw the standard main homepage banner.","variant":"New visitors saw a main banner built around the returns policy: \"180 days to try it on, returns at any time.\"","summary":"Showing new visitors a main homepage banner about the 180-day try-on and returns policy lifted Underoutfit's conversion rate by 2.6%. This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study. Returning visitors kept the standard banner.","result":{"headline":"+2.6% conversion rate","metrics":["Conversion rate: +2.6%.","Only first-time visitors saw the new banner.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/en/underoutfit_casestudy_visually","source_name":"Visually case study","brand":"Underoutfit"},{"slug":"underoutfit-cart-redesign","url":"https://liftarchive.com/test/underoutfit-cart-redesign/","markdown_url":"https://liftarchive.com/test/underoutfit-cart-redesign/index.md","title":"Underoutfit cart redesign: +7% conversion rate","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Layout, fonts & visual design"],"element_slugs":["cart-drawer","layout-design"],"change":"Underoutfit cart redesign","control":"The original Underoutfit cart.","variant":"A redesigned cart. The specific changes were not described in the case study.","summary":"A redesigned cart raised Underoutfit's conversion rate by 7%. This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study. The redesign shipped several changes at once and the source doesn't list them, so the lift can't be credited to any single element.","result":{"headline":"+7% conversion rate","metrics":["Conversion rate: +7% for the redesigned cart.","Because the changes were bundled and not listed, there is no way to tell which part drove the result.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/en/underoutfit_casestudy_visually","source_name":"Visually case study","brand":"Underoutfit"},{"slug":"underoutfit-pdp-product-recommendations","url":"https://liftarchive.com/test/underoutfit-pdp-product-recommendations/","markdown_url":"https://liftarchive.com/test/underoutfit-pdp-product-recommendations/index.md","title":"Product recommendations on Underoutfit product pages: +3.2% value","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"Product recommendations on Underoutfit product pages","control":"Product pages showed no product recommendations.","variant":"A product recommendations section was added to product pages, with items picked automatically for each shopper by an AI-based engine.","summary":"Adding product recommendations to Underoutfit's product pages lifted per-session value by 3.2%. This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study. The recommended products were chosen automatically for each shopper by an AI-based engine.","result":{"headline":"+3.2% value","metrics":["Per-session value: +3.2%.","Conversion rate and average order value were not reported on their own, so it's unclear whether the gain came from more orders or bigger ones.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"per-session value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Visually","url":"https://liftarchive.com/practitioners/visually/","kind":"org"},"source_url":"https://143410811.hs-sites-eu1.com/en/underoutfit_casestudy_visually","source_name":"Visually case study","brand":"Underoutfit"},{"slug":"160-driving-academy-real-student-photo","url":"https://liftarchive.com/test/160-driving-academy-real-student-photo/","markdown_url":"https://liftarchive.com/test/160-driving-academy-real-student-photo/index.md","title":"Real student photo instead of stock image: +161% form completions","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Hero image"],"element_slugs":["hero-image"],"change":"Real student photo instead of stock image","control":"The class page showed a generic, tightly cropped stock photo of a man at the wheel of a truck. The same image appeared on many other websites.","variant":"The same page showed a photo of an actual academy student standing in front of a truck with the school's name and yellow branding on it. Everything else stayed the same.","summary":"Replacing a stock photo of a man driving a truck with a photo of a real student standing in front of an academy truck lifted contact form completions by 161%. Spectrum Inc ran this A/B test for 160 Driving Academy, a truck-driving school, and it was published as a VWO case study. Visits to the registration page also rose 38.4%.","result":{"headline":"+161% form completions","metrics":["Contact form completions (thank-you page visits): +161%, at 98% confidence. This was the primary goal.","Registration page visits: +38.4%, also at 98% confidence.","Sample size and test duration were not shared."]},"direction":"won","metric":"contact form completions (thank-you page visits)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Spectrum Inc","url":"https://liftarchive.com/practitioners/spectrum-inc/","kind":"org"},"source_url":"https://wingify.com/success-stories/160-driving-academy/","source_name":"VWO case study","brand":null},{"slug":"acuity-scheduling-14-day-pro-trial","url":"https://liftarchive.com/test/acuity-scheduling-14-day-pro-trial/","markdown_url":"https://liftarchive.com/test/acuity-scheduling-14-day-pro-trial/index.md","title":"14-day Pro trial instead of free-forever plan: +268% paid sign-ups","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Plans","Cta copy","Free trial"],"element_slugs":["plans","cta-copy","free-trial"],"change":"14-day Pro trial instead of free-forever plan","control":"The main sign-up button led to a free-forever account with limited features. Users were expected to upgrade to a paid plan from inside the app.","variant":"The same button led to a 14-day trial of the Professional plan with all features unlocked, with card details entered at sign-up.","summary":"Sending the main sign-up button to a 14-day full-feature trial of the $10/month Professional plan, instead of a limited free-forever account, raised paid Professional sign-ups by 268.14%. Acuity Scheduling, an online scheduling tool, ran this test itself and it was published as a VWO case study. The variant asked for card details up front, so this changed the offer, not just the page.","result":{"headline":"+268% paid sign-ups","metrics":["Paid Professional plan sign-ups: +268.14%, with a 99.99% chance to beat the original.","Premium plan ($19/month) sign-ups: +77.78%, but this was not statistically significant.","Total sign-ups, including free accounts, were not reported, so the effect on top-of-funnel volume is unknown."]},"direction":"won","metric":"paid professional plan signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Acuity Scheduling","url":"https://liftarchive.com/practitioners/acuity-scheduling/","kind":"org"},"source_url":"https://wingify.com/success-stories/acuity-scheduling/","source_name":"VWO case study","brand":null},{"slug":"adt-cta-get-a-free-quote","url":"https://liftarchive.com/test/adt-cta-get-a-free-quote/","markdown_url":"https://liftarchive.com/test/adt-cta-get-a-free-quote/index.md","title":"'Get a Free Quote' instead of 'Book a Free Survey': +60% leads","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Get a Free Quote' instead of 'Book a Free Survey'","control":"The call to action across the site read 'Book a Free Survey'.","variant":"Two new versions were tested: 'Book an ADT Survey' and 'Get a Free Quote'. Only the button wording changed.","summary":"Changing ADT UK's site-wide call to action from 'Book a Free Survey' to 'Get a Free Quote' raised the residential lead conversion rate by 60%. The agency Bloom ran this test with ADT, and it was published as a VWO case study. A third version, 'Book an ADT Survey', lost and was switched off during the test.","result":{"headline":"+60% leads","metrics":["'Get a Free Quote': +60% conversion rate on residential lead form submissions.","'Book an ADT Survey': lost, and was automatically disabled by the testing tool to protect lead volume.","The test ran for 14 days on 50% of new visitors. Confidence levels and sample size were not shared.","Commercial leads were tracked as a secondary goal, but those results were not shared."]},"direction":"won","metric":"residential lead inquiry form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Bloom","url":"https://liftarchive.com/practitioners/bloom/","kind":"org"},"source_url":"https://wingify.com/success-stories/adt/","source_name":"VWO case study","brand":null},{"slug":"alma-media-login-paywall-copy-length","url":"https://liftarchive.com/test/alma-media-login-paywall-copy-length/","markdown_url":"https://liftarchive.com/test/alma-media-login-paywall-copy-length/index.md","title":"Login paywall: a medium amount of explanation beat the minimal version","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Page length","Copy"],"element_slugs":["page-length","copy"],"change":"Login paywall","control":"The login or registration paywall showed a minimal explanation of why readers should log in or register.","variant":"Two alternatives were tested: a moderately informative version and a most detailed version. The moderate one won.","summary":"On its login paywall, Alma Media found that a moderately informative message won over both a minimal version and the most detailed version. The team at Alma Media, a Finnish digital media company, ran this test itself, and it was published as a VWO case study. No numbers were shared, and the team had expected the minimal version to win.","result":{"headline":"a medium amount of explanation beat the minimal version","metrics":["The moderately informative paywall got the most logins and registrations, so it was declared the winner.","The minimal version, which the team predicted would win, did not.","No uplift figures, sample size, duration or confidence levels were published."]},"direction":"won","metric":"logins/registrations at the paywall","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Alma Media","url":"https://liftarchive.com/practitioners/alma-media/","kind":"org"},"source_url":"https://wingify.com/success-stories/alma-media-reads-between-the-clicks/","source_name":"VWO case study","brand":null},{"slug":"archivesocial-homepage-form-cta-contrast","url":"https://liftarchive.com/test/archivesocial-homepage-form-cta-contrast/","markdown_url":"https://liftarchive.com/test/archivesocial-homepage-form-cta-contrast/index.md","title":"Contrasting, above-the-fold homepage form: +101.68% form clicks","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta design","Form placement"],"element_slugs":["cta-design","form-placement"],"change":"Contrasting, above-the-fold homepage form","control":"The email form sat at the very bottom of the homepage banner and looked like the rest of the page.","variant":"The form's call to action got contrasting colours and was moved up to the first fold, on the right side of the banner.","summary":"Giving the homepage banner form a contrasting colour and moving it to the first fold, on the right, raised clicks on the form field by 101.68%. VWO Services ran this test for ArchiveSocial, a SaaS social media archiving tool, and published it as a VWO case study. Colour and position changed together, so the lift can't be split between them.","result":{"headline":"+101.68% form clicks","metrics":["Clicks on the form field: +101.68%. This is a click metric, not completed leads.","The test ran for 27 days with all traffic split 50/50.","Confidence level, sample size and the effect on actual form submissions were not shared."]},"direction":"won","metric":"clicks on the form field","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/archivesocial/","source_name":"VWO case study","brand":null},{"slug":"archivesocial-pricing-page-redesign","url":"https://liftarchive.com/test/archivesocial-pricing-page-redesign/","markdown_url":"https://liftarchive.com/test/archivesocial-pricing-page-redesign/index.md","title":"Pricing page redesign with a 'most popular' plan: +64.76% leads","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans","Cta design"],"element_slugs":["pricing-display","plans","cta-design"],"change":"Pricing page redesign with a 'most popular' plan","control":"The original ArchiveSocial pricing page.","variant":"A redesigned pricing page with a highlighted primary CTA, fewer and simpler plan options, and the mid-priced plan marked as most popular.","summary":"A redesigned pricing page raised thank-you page visits, meaning lead submissions, by 64.76%. VWO Services ran this test for ArchiveSocial, a SaaS social media archiving tool, and published it as a VWO case study. The redesign shipped several changes together, including a highlighted main CTA, simpler plan options and a 'most popular' label on the mid-priced plan, so no single change can take the credit.","result":{"headline":"+64.76% leads","metrics":["Thank-you page visits (lead submissions): +64.76%.","The test ran for seven weeks with traffic split 50/50, and the variant was rolled out to all users.","Confidence level and sample size were not shared."]},"direction":"won","metric":"thank-you page visits (lead submissions)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/archivesocial/","source_name":"VWO case study","brand":null},{"slug":"archivesocial-resources-in-top-nav","url":"https://liftarchive.com/test/archivesocial-resources-in-top-nav/","markdown_url":"https://liftarchive.com/test/archivesocial-resources-in-top-nav/index.md","title":"'Resources' added to the top nav: +73.30% resource page traffic","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation"],"element_slugs":["navigation"],"change":"'Resources' added to the top nav","control":"The top navigation had no Resources item, and the gated content page got very little traffic.","variant":"A 'Resources' category was added to the top navigation bar, linking to the gated content page.","summary":"Adding a 'Resources' item to ArchiveSocial's top navigation bar raised traffic to its gated content page by 73.30%. VWO Services ran this test for ArchiveSocial, a SaaS social media archiving tool, and published it as a VWO case study. The metric was page traffic, not leads.","result":{"headline":"+73.30% resource page traffic","metrics":["Traffic to the resources page: +73.30%.","The test ran for 10 days with all traffic split 50/50, and the variant went live for all users.","This is an engagement metric. The effect on content downloads or leads was not shared.","Confidence level and sample size were not shared."]},"direction":"won","metric":"traffic to the resources (gated content) page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/archivesocial/","source_name":"VWO case study","brand":null},{"slug":"arlington-inventory-intro-paragraph","url":"https://liftarchive.com/test/arlington-inventory-intro-paragraph/","markdown_url":"https://liftarchive.com/test/arlington-inventory-intro-paragraph/index.md","title":"Rewritten inventory intro with popular-category links: +150% leads","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Copy","Internal links","Cta copy"],"element_slugs":["copy","internal-links","cta-copy"],"change":"Rewritten inventory intro with popular-category links","control":"The intro listed equipment by purpose, such as Extrusion and Size reduction, and asked visitors to call if they couldn't find the machine they needed.","variant":"The intro named machine types customers search for, such as single-screw extruders and granulators, with links to the five most popular subcategories. It ended with an open prompt: 'Have any questions? Please call us'.","summary":"Rewriting the intro paragraph on Arlington Plastics Machinery's inventory page raised quote and information requests by 150%, at 99.9% confidence. The company, a used plastics machinery dealer, ran this test itself, and it was published as a VWO case study. Three changes shipped together in the new paragraph, so the lift can't be credited to any one of them.","result":{"headline":"+150% leads","metrics":["Quote and information requests: +150%, at 99.9% statistical confidence.","About $15,000 in extra sales inquiries came in during the test.","The company projected $500,000 in added yearly sales, but that is a model based on assuming the rate held for 12 months, not a measured result.","Sample size and test duration were not shared."]},"direction":"won","metric":"quote/information requests","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Arlington Plastics Machinery","url":"https://liftarchive.com/practitioners/arlington-plastics-machinery/","kind":"org"},"source_url":"https://wingify.com/success-stories/arlington/","source_name":"VWO case study","brand":null},{"slug":"artsy-editor-homepage-demo-buttons","url":"https://liftarchive.com/test/artsy-editor-homepage-demo-buttons/","markdown_url":"https://liftarchive.com/test/artsy-editor-homepage-demo-buttons/index.md","title":"One 'Try Demo for Free' button: +47% clicks to pricing","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Cta count"],"element_slugs":["cta-copy","cta-count"],"change":"One 'Try Demo for Free' button","control":"The homepage call to action sat between the headline and editor screenshots. It offered two buttons, 'Try Demo' and 'Buy Now for $19.99'.","variant":"The two buttons were replaced with one button reading 'Try Demo for Free'. There was no buy button in this version.","summary":"Replacing a two-button call to action with a single 'Try Demo for Free' button lifted click-through to the pricing page by 47% and to the demo by 5%. Artsy Editor, a paid WordPress editor plugin, ran this homepage test, and it was published as a VWO case study. Sales were not measured, so the win is about clicks, not revenue.","result":{"headline":"+47% clicks to pricing","metrics":["Click-through to the pricing page: +47% versus the two-button version, even though the variant had no buy button.","Click-through to the demo: +5%.","A second variant kept two buttons but put the emphasis on the demo. It lifted demo clicks 7% and pricing clicks 17%, well short of the single button.","A third variant, 'Try Demo for Free' plus 'Buy Now', showed no real improvement.","Purchases were not reported, so the effect on revenue is unknown."]},"direction":"won","metric":"click-through to pricing page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Artsy Editor","url":"https://liftarchive.com/practitioners/artsy-editor/","kind":"org"},"source_url":"https://wingify.com/success-stories/artsy-editor/","source_name":"VWO case study","brand":null},{"slug":"assessmentday-remove-faq-section","url":"https://liftarchive.com/test/assessmentday-remove-faq-section/","markdown_url":"https://liftarchive.com/test/assessmentday-remove-faq-section/index.md","title":"Removing the FAQ section from a landing page: +62% sales","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","FAQ sections"],"element_slugs":["page-length","faq"],"change":"Removing the FAQ section from a landing page","control":"The co-branded landing page for practice aptitude tests included a screenshots section and an FAQ section.","variant":"The same page with the FAQ section taken out. Everything else, including the screenshots, stayed.","summary":"Removing the FAQ section from a landing page lifted sales by 62%. AssessmentDay, which sells online practice aptitude tests, ran this split URL test, and it was published as a VWO case study. It was one of three variants: removing the screenshots instead gave +56%, while removing both cut sales by about 3%.","result":{"headline":"+62% sales","metrics":["Sales: +62% versus the original page, the best of the three variants.","Removing the screenshots section instead gave +56%.","Removing both sections dropped sales by about 3%, so the page can get too thin.","No significance level or sample size was shared."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AssessmentDay","url":"https://liftarchive.com/practitioners/assessmentday/","kind":"org"},"source_url":"https://wingify.com/success-stories/assessmentday/","source_name":"VWO case study","brand":null},{"slug":"assessmentday-remove-screenshots-section","url":"https://liftarchive.com/test/assessmentday-remove-screenshots-section/","markdown_url":"https://liftarchive.com/test/assessmentday-remove-screenshots-section/index.md","title":"Removing product screenshots from a landing page: +56% sales","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Screenshots"],"element_slugs":["page-length","screenshots"],"change":"Removing product screenshots from a landing page","control":"The co-branded landing page for practice aptitude tests had a screenshots section and an FAQ section.","variant":"The same page with the screenshots section removed. The FAQ section stayed.","summary":"Removing the screenshots section from a landing page lifted sales by 56%. AssessmentDay, which sells online practice aptitude tests, ran this split URL test, and it was published as a VWO case study. It was one arm of a three-variant test: removing the FAQ instead did slightly better at +62%, and removing both cut sales about 3%.","result":{"headline":"+56% sales","metrics":["Sales: +56% versus the original page.","The FAQ-removal variant in the same test did a bit better at +62%.","Removing both sections lowered sales by about 3%.","No significance level or sample size was shared."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AssessmentDay","url":"https://liftarchive.com/practitioners/assessmentday/","kind":"org"},"source_url":"https://wingify.com/success-stories/assessmentday/","source_name":"VWO case study","brand":null},{"slug":"assessmentday-remove-faq-and-screenshots","url":"https://liftarchive.com/test/assessmentday-remove-faq-and-screenshots/","markdown_url":"https://liftarchive.com/test/assessmentday-remove-faq-and-screenshots/index.md","title":"Removing both FAQ and screenshots from a landing page: -3% sales","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length"],"element_slugs":["page-length"],"change":"Removing both FAQ and screenshots from a landing page","control":"The co-branded landing page for practice aptitude tests had a screenshots section and an FAQ section.","variant":"The same page with both the screenshots and the FAQ sections removed.","summary":"Removing both the screenshots and FAQ sections from a landing page lowered sales by about 3%. AssessmentDay, which sells online practice aptitude tests, ran this split URL test, and it was published as a VWO case study. In the same test, removing just one of those sections lifted sales by 56% to 62%, so this variant lost.","result":{"headline":"-3% sales","metrics":["Sales: about -3% versus the original page. This variant lost.","Removing only the FAQ gave +62%, and removing only the screenshots gave +56%.","A drop this small may be within normal noise; no significance level or sample size was shared."]},"direction":"lost","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AssessmentDay","url":"https://liftarchive.com/practitioners/assessmentday/","kind":"org"},"source_url":"https://wingify.com/success-stories/assessmentday/","source_name":"VWO case study","brand":null},{"slug":"aquasoft-shop-overview-trust-redesign","url":"https://liftarchive.com/test/aquasoft-shop-overview-trust-redesign/","markdown_url":"https://liftarchive.com/test/aquasoft-shop-overview-trust-redesign/index.md","title":"Cleaner shop page with lifetime-use promise: +17.7% purchases","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Design","Trust copy","Money-back guarantee & returns"],"element_slugs":["design","trust-copy","guarantee"],"change":"Cleaner shop page with lifetime-use promise","control":"The original shop overview page listed all of AquaSoft's software products.","variant":"A cleaner design, copy explaining the buying process to build trust, and an explicit promise that buyers can download and use the software for life. A second round removed some whitespace and moved product names above the box images.","summary":"A redesigned shop overview page with reassuring copy and a promise of lifetime use lifted software purchases by 17.7%. AquaSoft, a German maker of photo slideshow software, ran this test, and it was published as a VWO case study. Several changes shipped together, and a second round of tweaks took the lift to about 20%.","result":{"headline":"+17.7% purchases","metrics":["Purchases: +17.7% after the first round of changes.","The second round lifted clicks about 10% more, and the overall purchase lift settled at about 20%.","Cart bounce rate was a bit higher in the winning version, but the extra clicks more than made up for it.","Several changes shipped together, so no single change can be credited."]},"direction":"won","metric":"software purchases","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"AquaSoft","url":"https://liftarchive.com/practitioners/aquasoft/","kind":"org"},"source_url":"https://wingify.com/success-stories/aquasoft/","source_name":"VWO case study","brand":null},{"slug":"aurum-astrea-first-experience-redesign","url":"https://liftarchive.com/test/aurum-astrea-first-experience-redesign/","markdown_url":"https://liftarchive.com/test/aurum-astrea-first-experience-redesign/index.md","title":"Trial first-run redesign with progress bar: +105% activation","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding flow","Progress bar"],"element_slugs":["onboarding-flow","progress-bar"],"change":"Trial first-run redesign with progress bar","control":"The trial's first-run screens were dominated by large illustrations, with no clear sequence of steps. Registering with the Brazilian Bar Association (OAB) appeared as a bare mandatory step.","variant":"The large illustrations were removed so the setup action stood out, and a progress bar showed every step, the current one and those already done. Setup became one continuous flow, and the OAB step explained how it helps users get more from Astrea.","summary":"Redesigning the first screens of a free trial, with less decoration and a visible progress bar, more than doubled activation (+105%, or 7 percentage points). AURUM ran this A/B test on Astrea, its legal practice software, and it was published as a VWO case study. The team changed several things at once, so the lift belongs to the redesign as a whole.","result":{"headline":"+105% activation","metrics":["Activation rate during the 10-day trial: +105%, a gain of 7 percentage points.","Activation meant doing a meaningful action, such as adding a task, adding a fee or processing a clipping.","Several changes shipped together, so no single change can be credited."]},"direction":"won","metric":"activation rate during 10-day trial","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"AURUM","url":"https://liftarchive.com/practitioners/aurum/","kind":"org"},"source_url":"https://wingify.com/success-stories/aurum/","source_name":"VWO case study","brand":null},{"slug":"aurum-astrea-onboarding-checklist","url":"https://liftarchive.com/test/aurum-astrea-onboarding-checklist/","markdown_url":"https://liftarchive.com/test/aurum-astrea-onboarding-checklist/index.md","title":"Floating onboarding checklist in a trial: +187% activation","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding checklist"],"element_slugs":["onboarding-checklist"],"change":"Floating onboarding checklist in a trial","control":"The trial dashboard gave users no guided next steps after the first setup screens.","variant":"A floating checklist in the bottom-left corner guided users to add a task, process a clipping and add a fee. The existing 'First Steps' progress indicator was updated to track those actions, with a confirmation when done.","summary":"Adding a floating next-steps checklist to the trial dashboard raised activation by 187%, with two key setup events up 21% and 25%. AURUM ran this test on Astrea, its legal practice software, and it was published as a VWO case study. It went out as a controlled rollout rather than a strict A/B split.","result":{"headline":"+187% activation","metrics":["Activation rate: +187%. Here activation meant completing all setup steps and reaching the clipping stage.","Conversion across two key setup events rose 21% and 25%.","This was a controlled rollout, not a strict A/B split, so the comparison is less clean than a normal test."]},"direction":"won","metric":"trial activation rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AURUM","url":"https://liftarchive.com/practitioners/aurum/","kind":"org"},"source_url":"https://wingify.com/success-stories/aurum/","source_name":"VWO case study","brand":null},{"slug":"aurum-astrea-retroactive-clippings","url":"https://liftarchive.com/test/aurum-astrea-retroactive-clippings/","markdown_url":"https://liftarchive.com/test/aurum-astrea-retroactive-clippings/index.md","title":"Real data on day one of a trial: +16 points in engagement","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Time to value"],"element_slugs":["time-to-value"],"change":"Real data on day one of a trial","control":"Legal clippings, the main input users need in Astrea, were only collected after the account was created. They could take up to 48 hours to appear, so users often took up to three days to reach the first useful moment.","variant":"Recent clippings from just before sign-up were pulled in through an external API. They were ready the moment users first logged in.","summary":"Giving trial users real legal clippings on first login, instead of making them wait up to 48 hours, raised engagement with clippings by 16 percentage points (+125% relative). AURUM ran this test on Astrea, its legal practice software, and it was published as a VWO case study. It was a back-end change released through a feature-flag rollout.","result":{"headline":"+16 points in engagement","metrics":["Share of trial users engaging with a clipping: +16 percentage points versus the control.","That is a 125% relative lift.","It ran as a controlled feature-flag rollout, not a classic page split test."]},"direction":"won","metric":"share of trial users engaging with a clipping","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AURUM","url":"https://liftarchive.com/practitioners/aurum/","kind":"org"},"source_url":"https://wingify.com/success-stories/aurum/","source_name":"VWO case study","brand":null},{"slug":"avid-top-navigation-mega-menu","url":"https://liftarchive.com/test/avid-top-navigation-mega-menu/","markdown_url":"https://liftarchive.com/test/avid-top-navigation-mega-menu/index.md","title":"Top navigation with mega-menus: +49% NPS supporters","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation"],"element_slugs":["navigation"],"change":"Top navigation with mega-menus","control":"Navigation sat on the left side of the site and only expanded when a visitor hovered over it. Avid's search logs showed most visitors gave up on it and used the search bar instead.","variant":"Navigation moved to a bar across the top of the page, with mega-menus that showed more clickable categories.","summary":"Avid moved its site navigation from a left sidebar that only opened on hover to a top bar with mega-menus, and the share of NPS supporters rose 49%. Avid ran this change itself, and it was published as a VWO case study. This was a before-and-after comparison of survey answers, not a split test, and it did not measure sales or sign-ups.","result":{"headline":"+49% NPS supporters","metrics":["NPS supporters: +49%. An on-site survey asking about ease of navigation found far more people rating it well after the change.","Respondents also mentioned a better overall experience, according to the case study.","No conversion, sign-up or revenue figure was shared for this change, so the business impact is unknown."]},"direction":"won","metric":"nps survey supporters","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Avid","url":"https://liftarchive.com/practitioners/avid/","kind":"org"},"source_url":"https://wingify.com/success-stories/avid-culture-experimentation/","source_name":"VWO case study","brand":null},{"slug":"avid-media-composer-bonus-offer-banner","url":"https://liftarchive.com/test/avid-media-composer-bonus-offer-banner/","markdown_url":"https://liftarchive.com/test/avid-media-composer-bonus-offer-banner/index.md","title":"Bonus gift in a top banner vs a bullet: +34% transactions","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Offer display","Banner"],"element_slugs":["offer-display","banner"],"change":"Bonus gift in a top banner vs a bullet","control":"The bonus gift appeared as a bold bullet point beneath each Media Composer subscription option.","variant":"The same bonus gift was promoted in a purple banner across the top of the page.","summary":"Showing the Media Composer bonus gift in a purple banner at the top of the page brought 34% more transactions than listing it as a bold bullet under each plan. Avid ran this A/B test on its own subscription pages, and it was published as a VWO case study. Traffic was split evenly between the two versions.","result":{"headline":"+34% transactions","metrics":["Transactions: +34% for the banner version compared with the bullet version.","Avid turned the winning banner into a permanent personalization, and the case study says it was still live at the time of writing.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"transactions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Avid","url":"https://liftarchive.com/practitioners/avid/","kind":"org"},"source_url":"https://wingify.com/success-stories/avid-increases-transactions/","source_name":"VWO case study","brand":null},{"slug":"awayfind-homepage-headline-subhead","url":"https://liftarchive.com/test/awayfind-homepage-headline-subhead/","markdown_url":"https://liftarchive.com/test/awayfind-homepage-headline-subhead/index.md","title":"Simpler sub-headline and layout on homepage: +91% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Copy","Layout"],"element_slugs":["headline","copy","layout"],"change":"Simpler sub-headline and layout on homepage","control":"The homepage led with 'Checking email every 5 minutes? Stop!' followed by 'Let us find your urgent messages' in the same size, font and colour.","variant":"The second headline line was replaced by a smaller sub-headline with simpler copy, and the layout was adjusted to lead the eye toward the call-to-action button.","summary":"AwayFind replaced the second line of its homepage headline with a simpler sub-headline and adjusted the layout, and completed setups rose 91%. Clicks through from the homepage rose 42%. AwayFind ran the test itself and it was published as a VWO case study; copy and layout changed together, so the lift can't be pinned on one of them.","result":{"headline":"+91% sign-ups","metrics":["Completed setup (sign-ups): +91%.","Homepage click-through: +42%.","Sample size, duration and confidence level were not shared, so treat the size of the lift with care."]},"direction":"won","metric":"completed setup (signups)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"AwayFind","url":"https://liftarchive.com/practitioners/awayfind/","kind":"org"},"source_url":"https://wingify.com/success-stories/awayfind/","source_name":"VWO case study","brand":null},{"slug":"bandwidth-sms-api-page-redesign","url":"https://liftarchive.com/test/bandwidth-sms-api-page-redesign/","markdown_url":"https://liftarchive.com/test/bandwidth-sms-api-page-redesign/index.md","title":"SMS API product page redesign: +12% visit-to-lead conversion","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Trust logos","Value proposition"],"element_slugs":["hero","trust-logos","value-proposition"],"change":"SMS API product page redesign","control":"The original SMS API product page.","variant":"A redesigned page with a better hero image and tighter copy, customer logos as social proof, and a clearer statement of what Bandwidth offers.","summary":"Bandwidth's redesigned SMS API product page lifted visit-to-lead conversion by 12%. Bandwidth's own web team ran the test, and it was published as a VWO case study. Several changes shipped together, including a new hero, customer logos and sharper value messaging, so no single element gets the credit.","result":{"headline":"+12% visit-to-lead conversion","metrics":["Visit-to-lead conversion: +12% for the redesign.","The test ran about 60 days with roughly 3,500 visitors split 50/50.","Bandwidth rolled out the design and began moving other product pages to the same template.","No confidence level was shared, and with about 1,750 visitors per side a 12% lift may not be statistically solid."]},"direction":"won","metric":"visit-to-lead conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Bandwidth","url":"https://liftarchive.com/practitioners/bandwidth/","kind":"org"},"source_url":"https://wingify.com/success-stories/bandwidth/","source_name":"VWO case study","brand":null},{"slug":"basekit-pricing-page-redesign","url":"https://liftarchive.com/test/basekit-pricing-page-redesign/","markdown_url":"https://liftarchive.com/test/basekit-pricing-page-redesign/index.md","title":"Bolder pricing page with testimonial: +25% clicks to Buy Now","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Testimonials","Design"],"element_slugs":["pricing-display","testimonials","design"],"change":"Bolder pricing page with testimonial","control":"The original plans and pricing page.","variant":"A redesign with bolder, clearer pricing, a cleaner look, a customer testimonial and a more obvious currency selector.","summary":"BaseKit's redesigned plans and pricing page sent 25% more visitors on to the Buy Now page. BaseKit ran the test and it was published as a VWO case study. The redesign bundled bolder pricing, a testimonial and a more visible currency selector, so the lift belongs to the package rather than one element.","result":{"headline":"+25% clicks to Buy Now","metrics":["Click-through to the Buy Now page: +25%, and the lift held steady for the whole test.","The new design reached 95% significance within 24 hours.","Revenue was not tracked, so it's unknown whether more clicks led to more paid sign-ups."]},"direction":"won","metric":"visits to buy now page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"BaseKit","url":"https://liftarchive.com/practitioners/basekit/","kind":"org"},"source_url":"https://wingify.com/success-stories/basekit/","source_name":"VWO case study","brand":null},{"slug":"ben-color-picker-next-to-phone","url":"https://liftarchive.com/test/ben-color-picker-next-to-phone/","markdown_url":"https://liftarchive.com/test/ben-color-picker-next-to-phone/index.md","title":"Colour picker next to the phone image: +17.6% conversion","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Product options","Form fields"],"element_slugs":["product-options","form-fields"],"change":"Colour picker next to the phone image","control":"Colour swatches sat below the phone image. Visitors noticed them but many didn't realise they could pick a phone colour, and some called customer care after ordering to change it.","variant":"The swatches moved next to the phone image, and the form for choosing a data and voice plan was made longer so the plan options were easier to pick.","summary":"Moving the phone colour swatches next to the phone image, along with a longer plan selection form, raised conversion from 2.20% to 2.59% (+17.63%). The agency de Nieuwe Zaak ran this test for Dutch mobile provider Ben, and it was published as a VWO case study. Two changes shipped together, so the lift can't be credited to the colour picker alone.","result":{"headline":"+17.6% conversion","metrics":["Conversion rate: 2.20% to 2.59%, a 17.63% relative lift.","The test ran about two weeks with about 40,347 users.","Calls to customer care asking to change the device colour dropped sharply, according to the case study.","No confidence level was shared."]},"direction":"won","metric":"conversion rate (subscription orders)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"De Nieuwe Zaak","url":"https://liftarchive.com/practitioners/de-nieuwe-zaak/","kind":"org"},"source_url":"https://wingify.com/success-stories/ben-nl/","source_name":"VWO case study","brand":null},{"slug":"blutv-mobile-homepage-redesign","url":"https://liftarchive.com/test/blutv-mobile-homepage-redesign/","markdown_url":"https://liftarchive.com/test/blutv-mobile-homepage-redesign/index.md","title":"Mobile homepage redesign for new visitors: +42% trial sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Header","Value proposition","FAQ sections"],"element_slugs":["header","value-proposition","faq"],"change":"Mobile homepage redesign for new visitors","control":"The existing mobile homepage, built mostly around active, logged-in subscribers rather than new visitors.","variant":"A new mobile homepage for newcomers: a header cut down to the logo and sign-in link, value propositions and pricing in the hero, a section of popular titles, and an FAQ at the end.","summary":"BluTV's new mobile homepage for first-time visitors raised paid trial conversion by more than 42%. The agency Hype ran this split URL test for the Turkish streaming service, and it was published as a VWO case study. It was a full redesign with several changes, so no single section gets the credit.","result":{"headline":"+42% trial sign-ups","metrics":["Mobile paid trial conversion rate: +42%.","Split URL test over 19 days with 89,290 visitors.","Trials required a credit card and were charged after a 7-day free trial, so these are committed sign-ups.","BluTV made the new homepage live after the test. No confidence level was shared."]},"direction":"won","metric":"paid subscription trial signups (mobile)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Hype","url":"https://liftarchive.com/practitioners/hype/","kind":"org"},"source_url":"https://wingify.com/success-stories/blutv/","source_name":"VWO case study","brand":null},{"slug":"booking-com-partner-hub-sticky-mobile-cta","url":"https://liftarchive.com/test/booking-com-partner-hub-sticky-mobile-cta/","markdown_url":"https://liftarchive.com/test/booking-com-partner-hub-sticky-mobile-cta/index.md","title":"Sticky mobile CTA on partner sign-up page: +36% registration clicks","vertical":"lead-gen","page_type":"signup-page","page_type_name":"Signup page","elements":["Sticky cta","Mobile"],"element_slugs":["sticky-cta","mobile"],"change":"Sticky mobile CTA on partner sign-up page","control":"A long, content-heavy 'Join now' page on mobile, with the registration button only in fixed places on the page.","variant":"A sticky bar kept the registration button on screen as visitors scrolled through the page on mobile.","summary":"Adding a sticky call-to-action bar to Booking.com's mobile 'Join now' page for property owners raised clicks to start registration by 36%. Booking.com's Partner Hub team ran this A/B test, and it was published as an AB Tasty / Wingify case study. The result led to a full rollout.","result":{"headline":"+36% registration clicks","metrics":["Clicks to start registration on mobile: +36%.","The team rolled out the sticky bar to all mobile visitors.","The metric is clicks to start registration, not completed registrations or listed properties.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"clicks to start registration (mobile)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Booking.com","url":"https://liftarchive.com/practitioners/booking-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/booking-com-partner-hub-mobile-growth/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"booking-com-partner-hub-cta-wording","url":"https://liftarchive.com/test/booking-com-partner-hub-cta-wording/","markdown_url":"https://liftarchive.com/test/booking-com-partner-hub-cta-wording/index.md","title":"'Start registration' beat 'Sign up today', which cut clicks ~10%","vertical":"lead-gen","page_type":"signup-page","page_type_name":"Signup page","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Start registration' beat 'Sign up today', which cut clicks ~10%","control":"The Partner Hub join page, where property owners begin listing on Booking.com, used a registration button. Four labels were compared: 'Join now', 'Start registration', 'List your property' and 'Sign up today'.","variant":"Each version changed only the wording on the button. 'Start registration' came out on top.","summary":"On its Partner Hub join page, Booking.com tested four registration button labels, and 'Start registration' drove the most clicks while 'Sign up today' cut clicks by about 10%. The Booking.com Partner Hub team ran the test themselves. It was published as an AB Tasty / Wingify case study.","result":{"headline":"'Sign up today' about -10% clicks","metrics":["Clicks to start registration: 'Start registration' was the highest of the four labels. The exact lift was not shared.","'Sign up today' was the weakest, with about 10% fewer clicks. That is a loss worth noting.","'Join now' and 'List your property' fell somewhere in between. Their numbers were not shared."]},"direction":"won","metric":"clicks to start registration","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Booking.com","url":"https://liftarchive.com/practitioners/booking-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/booking-com-partner-hub-mobile-growth/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"booking-com-partner-hub-registration-steps-higher","url":"https://liftarchive.com/test/booking-com-partner-hub-registration-steps-higher/","markdown_url":"https://liftarchive.com/test/booking-com-partner-hub-registration-steps-higher/index.md","title":"Registration steps moved higher on Booking.com join page: no lift","vertical":"lead-gen","page_type":"signup-page","page_type_name":"Signup page","elements":["Content order"],"element_slugs":["content-order"],"change":"Registration steps moved higher on Booking.com join page","control":"The Partner Hub join page, used by property owners to begin listing on Booking.com, explained the registration steps further down the page.","variant":"The section describing the registration steps was moved higher up the page, closer to the top.","summary":"Moving the registration step information higher on the Booking.com Partner Hub join page did not raise clicks to start registration. The Booking.com Partner Hub team ran the test, published as an AB Tasty / Wingify case study. We treat it as a flat result, since no numbers were shared.","result":{"headline":"no lift","metrics":["Clicks to start registration: no improvement. The case study gives no figures, so we list this as flat.","The team dropped the idea and moved on to other tests."]},"direction":"flat","metric":"clicks to start registration","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Booking.com","url":"https://liftarchive.com/practitioners/booking-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/booking-com-partner-hub-mobile-growth/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"britannica-cta-subscriber-vs-free-trial","url":"https://liftarchive.com/test/britannica-cta-subscriber-vs-free-trial/","markdown_url":"https://liftarchive.com/test/britannica-cta-subscriber-vs-free-trial/index.md","title":"'Become a subscriber' vs 'Start your free trial': CTR down up to 20%","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Cta copy","Popup"],"element_slugs":["cta-copy","popup"],"change":"'Become a subscriber' vs 'Start your free trial'","control":"A subscription popup on the Britannica site with the button text 'Start your free trial'.","variant":"Two versions swapped the button text for 'Become a subscriber' and 'Become a member'. The team expected words suggesting a community to do better.","summary":"Encyclopaedia Britannica replaced 'Start your free trial' on its subscription popup with 'Become a subscriber' or 'Become a member', and both versions lost, with click-through falling by as much as 20%. Britannica's own team ran the test, published as a VWO case study. The team kept the free trial wording.","result":{"headline":"CTR down up to 20%","metrics":["CTA click-through: both variants did worse than 'Start your free trial'. This is a loss.","In some cases click-through dropped by as much as 20%. Per-variant numbers were not shared.","Britannica kept the original free trial wording."]},"direction":"lost","metric":"cta click-through","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Encyclopaedia Britannica","url":"https://liftarchive.com/practitioners/encyclopaedia-britannica/","kind":"org"},"source_url":"https://wingify.com/success-stories/britannica/","source_name":"VWO case study","brand":null},{"slug":"britannica-inline-link-colour","url":"https://liftarchive.com/test/britannica-inline-link-colour/","markdown_url":"https://liftarchive.com/test/britannica-inline-link-colour/index.md","title":"Red or orange article links instead of blue: about -10% engagement","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Link color"],"element_slugs":["link-color"],"change":"Red or orange article links instead of blue","control":"Article pages with in-line links shown in blue.","variant":"The same articles with in-line links in red or orange. The team ran the test on a selected set of articles.","summary":"Encyclopaedia Britannica tested red and orange in-line article links against standard blue, and the other colours cut link engagement by about 10% on average. Britannica's own team ran the test on a set of articles, published as a VWO case study. Blue stayed, and the team made sure no plain text was blue.","result":{"headline":"about -10% engagement","metrics":["Link engagement: red and orange links lowered engagement by about 10% on average. This is a loss for the variants.","Britannica kept blue for all links. It also removed blue from any text that wasn't a link."]},"direction":"lost","metric":"link engagement","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Encyclopaedia Britannica","url":"https://liftarchive.com/practitioners/encyclopaedia-britannica/","kind":"org"},"source_url":"https://wingify.com/success-stories/britannica/","source_name":"VWO case study","brand":null},{"slug":"brookdale-find-community-page-image-vs-video","url":"https://liftarchive.com/test/brookdale-find-community-page-image-vs-video/","markdown_url":"https://liftarchive.com/test/brookdale-find-community-page-image-vs-video/index.md","title":"Redesigned Find a Community page with photo: +3.92% searches","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero image","Video","Testimonials"],"element_slugs":["hero-image","video","testimonials"],"change":"Redesigned Find a Community page with photo","control":"A bare-bones Find a Community search page, with no imagery, testimonials or selling points.","variant":"A redesigned page with explanatory copy, testimonials, credibility logos and bullet points on what sets Brookdale apart. One version used a photo of a resident; the other swapped the photo for a 2-minute video of residents sharing their experiences.","summary":"A redesigned Find a Community page with a photo of a resident raised community searches by 3.92% over Brookdale Senior Living's bare original, beating a version with a testimonial video, which managed 0.85%. The agency Fathom ran the test for Brookdale, published as a VWO case study. The redesign changed many elements at once, so the lift can't be credited to the photo alone.","result":{"headline":"+3.92% searches","metrics":["Find a Community searches: +3.92% for the photo version over the original, at 99.99% confidence.","The video version rose only 0.85% over the original. That is the one fair comparison of photo vs video, since everything else was the same.","Fathom estimated the photo version's lift at about $106,000 in extra monthly revenue. That is a projection, not measured revenue."]},"direction":"won","metric":"find a community searches","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Fathom","url":"https://liftarchive.com/practitioners/fathom/","kind":"org"},"source_url":"https://wingify.com/success-stories/brookdale-living/","source_name":"VWO case study","brand":null},{"slug":"buildium-homepage-testimonials-unit-count","url":"https://liftarchive.com/test/buildium-homepage-testimonials-unit-count/","markdown_url":"https://liftarchive.com/test/buildium-homepage-testimonials-unit-count/index.md","title":"Size-focused headline and testimonials with unit counts: +22% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Testimonials","Headline","Social proof, authority & press"],"element_slugs":["testimonials","headline","social-proof"],"change":"Size-focused headline and testimonials with unit counts","control":"A homepage section headed 'Proof, meet pudding', with a subhead about 8,000 happy customers. Testimonials below did not mention how many units each customer managed.","variant":"A new headline, 'Whatever your size, Buildium is the perfect fit', and testimonials that showed each customer's unit count and spoke to benefits for that size. Three versions with different subheads were tested.","summary":"Buildium rewrote its homepage headline and added each customer's unit count to its testimonials, and the best version lifted free trial conversions by 22%. Buildium's own team ran the test, published as a VWO case study. Three elements changed together, so the result belongs to the package, not to one change.","result":{"headline":"+22% sign-ups","metrics":["Free trial conversions (trial form submits plus trial CTA clicks): +22% for the best subhead, which named small, medium and large companies.","All three variants beat the control. That suggests the shared changes, not one subhead, did most of the work."]},"direction":"won","metric":"free trial signups (form + trial cta clicks)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Buildium","url":"https://liftarchive.com/practitioners/buildium/","kind":"org"},"source_url":"https://wingify.com/success-stories/buildium/","source_name":"VWO case study","brand":null},{"slug":"casa-mineira-dropdown-property-search","url":"https://liftarchive.com/test/casa-mineira-dropdown-property-search/","markdown_url":"https://liftarchive.com/test/casa-mineira-dropdown-property-search/index.md","title":"Free-text property search replaced by two drop-downs: +57.25% leads","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Search box","Form fields"],"element_slugs":["search-box","form-fields"],"change":"Free-text property search replaced by two drop-downs","control":"A minimal homepage where the headline pointed visitors to a single free-text box to search for a property in Belo Horizonte.","variant":"The free-text box was replaced with two drop-down menus: one for apartment type and one for location. Visitors could pick more than one of each.","summary":"Replacing a free-text property search box with two drop-down menus, for apartment type and location, raised lead form submissions by 57.25% for the Brazilian real estate agency Casa Mineira. The Brazilian agency Supersonic ran the test, published as a VWO case study. It was a split URL test with about 7,500 visitors.","result":{"headline":"+57.25% leads","metrics":["Lead form submissions (emails collected): +57.25% over the original homepage.","Visitor surveys had shown people wanted a quick, easy search. The drop-downs answered that directly."]},"direction":"won","metric":"lead form submissions (emails collected)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Supersonic","url":"https://liftarchive.com/practitioners/supersonic/","kind":"org"},"source_url":"https://wingify.com/success-stories/casa-mineira/","source_name":"VWO case study","brand":null},{"slug":"citycliq-homepage-positioning-tagline","url":"https://liftarchive.com/test/citycliq-homepage-positioning-tagline/","markdown_url":"https://liftarchive.com/test/citycliq-homepage-positioning-tagline/index.md","title":"'Create a webpage for your business' tagline: +90% clicks to pricing","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Value proposition"],"element_slugs":["headline","value-proposition"],"change":"'Create a webpage for your business' tagline","control":"The homepage tagline read 'Businesses grow faster online!' and 25.3% of visitors clicked through to pricing.","variant":"Three other taglines were tested: 'Create a webpage for your business', 'Get found faster!' and 'Online advertising that works!'.","summary":"Changing CityCliq's homepage tagline to 'Create a webpage for your business' raised click-through to pricing plans from 25.3% to 47.8%, a 90% lift. CityCliq ran the test itself over 2 weeks, published as a VWO case study. A benefit-led ad pitch did worse than the original.","result":{"headline":"+90% clicks to pricing","metrics":["Click-through to pricing: 'Create a webpage for your business' reached 47.8% vs 25.3% for the original, about +90%, with a 98% chance to beat the original.","'Get found faster!' reached 31.8%, a smaller gain over the original.","'Online advertising that works!' fell to 20.2%, about 20% worse. That drop was not statistically significant.","CityCliq kept the winning tagline on the homepage."]},"direction":"won","metric":"click-through to pricing plans","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"CityCliq","url":"https://liftarchive.com/practitioners/citycliq/","kind":"org"},"source_url":"https://wingify.com/success-stories/citycliq/","source_name":"VWO case study","brand":null},{"slug":"cleanchoice-energy-timed-email-popin","url":"https://liftarchive.com/test/cleanchoice-energy-timed-email-popin/","markdown_url":"https://liftarchive.com/test/cleanchoice-energy-timed-email-popin/index.md","title":"Timed email pop-in vs footer button: +204% email sign-ups","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Popup","Email capture"],"element_slugs":["popup","email-capture"],"change":"Timed email pop-in vs footer button","control":"The newsletter sign-up was offered only as a button at the bottom of each page. Visitors had to scroll all the way down to find it.","variant":"An email capture pop-in appeared within 15 seconds of a visitor landing on one of three test pages. The footer button was the only way to sign up before.","summary":"Showing an email capture pop-in within 15 seconds of landing lifted newsletter sign-ups by 204% on average, compared with a sign-up button at the bottom of the page. CleanChoice Energy ran this test on three pages that received paid traffic, and it was published as a VWO case study (now Wingify, after VWO and AB Tasty merged). The team then kept the pop-in on the site for good.","result":{"headline":"+204% email sign-ups","metrics":["Email submissions: +204% on average across the three test pages. The pop-in roughly tripled sign-ups.","Per-page results, visitor counts and confidence levels were not shared.","The team made the pop-in permanent and started testing pop-ins with different messages on other pages."]},"direction":"won","metric":"email signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"CleanChoice Energy","url":"https://liftarchive.com/practitioners/cleanchoice-energy/","kind":"org"},"source_url":"https://wingify.com/success-stories/cleanchoice-energy-drives-lead-gen-with-pop-in/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"planoly-pricing-page-redesign","url":"https://liftarchive.com/test/planoly-pricing-page-redesign/","markdown_url":"https://liftarchive.com/test/planoly-pricing-page-redesign/index.md","title":"Pricing page with a highlighted middle plan: +38% revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Cta design","Headline"],"element_slugs":["pricing-display","cta-design","headline"],"change":"Pricing page with a highlighted middle plan","control":"Three plan columns (Starter, Growth and Professional) with discounted prices and savings shown in dollars per month. Every plan had the same button style.","variant":"Still three columns, but the Growth plan stood out with a contrasting colour and a different button style. A new heading focused on what the plans deliver, and annual-plan savings were shown in dollars per year.","summary":"A redesigned pricing page that highlighted the middle plan and showed yearly savings lifted revenue by 38% and average order value by 24%. The agency CodaLift LLC ran this test for Planoly, a Texas-based software company, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign, not to one element.","result":{"headline":"+38% revenue","metrics":["Revenue: +38%. This is the number that matters most for a pricing page.","Average order value: +24%, which suggests more people chose bigger or annual plans.","Plan button clicks: +16% on Starter, +20% on Growth and +74% on Professional.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"plan cta clicks and revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"CodaLift LLC","url":"https://liftarchive.com/practitioners/codalift-llc/","kind":"org"},"source_url":"https://wingify.com/success-stories/codalift-llc/","source_name":"VWO case study","brand":null},{"slug":"planoly-registration-page-remove-login-add-testimonial","url":"https://liftarchive.com/test/planoly-registration-page-remove-login-add-testimonial/","markdown_url":"https://liftarchive.com/test/planoly-registration-page-remove-login-add-testimonial/index.md","title":"Sign-up page without a login button, plus proof: +17% paid clients","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Cta count","Testimonials","Social proof, authority & press"],"element_slugs":["cta-count","testimonials","social-proof"],"change":"Sign-up page without a login button, plus proof","control":"A three-field sign-up form with two buttons: one to sign up and one to log in. Heatmaps showed about one in four visitors clicked the login button instead of signing up.","variant":"The login button was removed, leaving a single sign-up button. Achievement badges and a customer testimonial were added to the page.","summary":"Removing the login button from the sign-up page and adding a testimonial and achievement badges lifted paid clients by 17%. The agency CodaLift LLC ran this test for Planoly, a Texas-based software company, and it was published as a VWO case study. These changes shipped together, so the gain can't be credited to any one of them.","result":{"headline":"+17% paid clients","metrics":["Paid clients: +17%. This counts people who went on to pay, not just form fills.","Visitors reaching the billing step: +10%.","The source also mentions a 15% revenue lift, but that was a projection, not a measured result.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"paid clients","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"CodaLift LLC","url":"https://liftarchive.com/practitioners/codalift-llc/","kind":"org"},"source_url":"https://wingify.com/success-stories/codalift-llc/","source_name":"VWO case study","brand":null},{"slug":"compare-courses-enquiry-form-redesign","url":"https://liftarchive.com/test/compare-courses-enquiry-form-redesign/","markdown_url":"https://liftarchive.com/test/compare-courses-enquiry-form-redesign/index.md","title":"Enquiry form above the fold: other leads +159.52%, form leads fell","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Form placement","Testimonials"],"element_slugs":["form-placement","testimonials"],"change":"Enquiry form above the fold","control":"A course page with three lead options: a Send Enquiry form, an Ask an Expert box and a Request Brochure button, all in their original spots.","variant":"The Send Enquiry form moved above the fold on the right, with a testimonial beside it. The Ask an Expert box moved into the form's old spot. The Request Brochure button stayed the same.","summary":"Moving the Send Enquiry form above the fold with a testimonial lifted Ask an Expert leads by 159.52%, but leads from the redesigned form itself fell. Compare Courses, an Australian course search site, ran this split URL test on its Bachelor of Accounting page, and it was published as a VWO case study. The gain came from a call to action that was only moved, not the one that was redesigned, so treat this as a mixed result.","result":{"headline":"other leads +159.52%, form leads fell","metrics":["Ask an Expert leads: +159.52% at 99.99% confidence. This box was moved, not redesigned.","Request Brochure leads: +13.3% at 99.99% confidence, though this button did not change at all.","Send Enquiry leads: down. The source reports a 53.87% drop, but its own rates (9.71% vs 9.52%) suggest a much smaller fall, so the size of the loss is unclear.","The source says the drop cost more than 100 enquiry leads."]},"direction":"won","metric":"enquiry leads per cta","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Compare Courses","url":"https://liftarchive.com/practitioners/compare-courses/","kind":"org"},"source_url":"https://wingify.com/success-stories/compare-courses/","source_name":"VWO case study","brand":null},{"slug":"consolidated-label-instant-quote-cta","url":"https://liftarchive.com/test/consolidated-label-instant-quote-cta/","markdown_url":"https://liftarchive.com/test/consolidated-label-instant-quote-cta/index.md","title":"'Instant Online Quote' button in product copy: +62% conversions","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Cta","Quote button"],"element_slugs":["cta","quote-button"],"change":"'Instant Online Quote' button in product copy","control":"The food labels section of a product page showed descriptive copy with no button to request a quote.","variant":"An 'Instant Online Quote' button was placed in the middle of the description, so readers could ask for a price without scrolling back up.","summary":"Adding an 'Instant Online Quote' button in the middle of a product description lifted conversions by 62%. Consolidated Label, a B2B custom label manufacturer, ran this test on its food labels page, and it was published as a VWO case study. The page had no call to action in that section before.","result":{"headline":"+62% conversions","metrics":["Conversions: +62% with the quote button in the description.","Sample size, test length and confidence were not shared.","The source does not say whether the 62% counts quote clicks or completed quote requests."]},"direction":"won","metric":"quote conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Consolidated Label","url":"https://liftarchive.com/practitioners/consolidated-label/","kind":"org"},"source_url":"https://wingify.com/success-stories/consolidated-label/","source_name":"VWO case study","brand":null},{"slug":"high-voltage-seo-booking-page-redesign","url":"https://liftarchive.com/test/high-voltage-seo-booking-page-redesign/","markdown_url":"https://liftarchive.com/test/high-voltage-seo-booking-page-redesign/index.md","title":"Booking page redesign with calendar above the fold: +119% bookings","vertical":"lead-gen","page_type":"demo-request","page_type_name":"Demo request","elements":["Headline","Calendar placement","Testimonials"],"element_slugs":["headline","calendar-placement","testimonials"],"change":"Booking page redesign with calendar above the fold","control":"The booking page used the headline 'Book Your Call', a subheading, and a booking calendar that was only partly visible on screen.","variant":"The headline became 'Free SEO Strategy Session', with persuasive sales copy. The calendar sat fully above the fold, and testimonials and other social proof were added.","summary":"A redesigned sales booking page, with a new headline, the calendar fully above the fold and added testimonials, lifted calendar time-slot clicks by about 119%. The agency Convert Better ran this 30-day split URL test for High Voltage SEO, an SEO agency, and it was published as a VWO case study. It was a full page redesign, so the lift can't be credited to any one change.","result":{"headline":"+119% bookings","metrics":["Calendar time-slot clicks: +119% (reported as 118.76% more bookings). These clicks signal a sales appointment being booked.","Contact form submissions: 7 more than the original page. This is a small count, not a percentage.","The source says the booking page's desktop conversion rate more than doubled. Visitor numbers and confidence were not shared."]},"direction":"won","metric":"calendar time-slot clicks (sales appointments)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Convert Better","url":"https://liftarchive.com/practitioners/convert-better/","kind":"org"},"source_url":"https://wingify.com/success-stories/convert-better/","source_name":"VWO case study","brand":null},{"slug":"high-voltage-seo-checklist-cta-color","url":"https://liftarchive.com/test/high-voltage-seo-checklist-cta-color/","markdown_url":"https://liftarchive.com/test/high-voltage-seo-checklist-cta-color/index.md","title":"New colour on 'Download Checklist' button: +77.71% clicks","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Cta color"],"element_slugs":["cta-color"],"change":"New colour on 'Download Checklist' button","control":"The lead-magnet page showed its main 'Download Checklist' button in the original colour.","variant":"The same button in a different colour. Nothing else on the page was reported as changed.","summary":"Changing the colour of the main 'Download Checklist' button lifted clicks on it by 77.71%. The agency Convert Better ran this A/B test for High Voltage SEO, an SEO agency, on its lead-magnet page, and it was published as a VWO case study. The source does not say which colours were used.","result":{"headline":"+77.71% clicks","metrics":["'Download Checklist' clicks: +77.71%.","The original and new colours were not shared, so you can't copy the exact change.","Sample size, duration, confidence and completed downloads were not shared."]},"direction":"won","metric":"cta clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Convert Better","url":"https://liftarchive.com/practitioners/convert-better/","kind":"org"},"source_url":"https://wingify.com/success-stories/convert-better/","source_name":"VWO case study","brand":null},{"slug":"copado-mobile-header-book-demo-button","url":"https://liftarchive.com/test/copado-mobile-header-book-demo-button/","markdown_url":"https://liftarchive.com/test/copado-mobile-header-book-demo-button/index.md","title":"'Book a Demo' button in mobile header: 8.30% to 9.88% demo visits","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation","Cta placement","Mobile"],"element_slugs":["navigation","cta-placement","mobile"],"change":"'Book a Demo' button in mobile header","control":"On mobile, the 'Book a Demo' button sat inside the hamburger menu. Visitors had to open the menu, find the button and then tap it.","variant":"A 'Book a Demo' button stayed visible in the mobile header next to the menu icon, so no menu tap was needed. A second variant, which moved the button higher inside the menu, was also tested.","summary":"Showing a 'Book a Demo' button in the mobile header, instead of hiding it in the hamburger menu, raised visits to the demo page from 8.30% to 9.88%. Copado, a software platform for teams building on Salesforce, ran this test, and it was published as a VWO case study. The source reports this as a 68.55% uplift, but the two rates it gives work out to about 19%.","result":{"headline":"8.30% to 9.88% demo visits","metrics":["Demo page visits: 8.30% to 9.88% for the header button variant. That is about a 19% relative lift.","The source calls this a 68.55% uplift. We can't match that figure to the rates shown, so treat the rates as the clearer number.","Results for the variant that moved the button higher inside the menu were not shared.","Completed demo requests, sample size and confidence were not shared."]},"direction":"won","metric":"visits to demo lead page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Copado","url":"https://liftarchive.com/practitioners/copado/","kind":"org"},"source_url":"https://wingify.com/success-stories/copado/","source_name":"VWO case study","brand":null},{"slug":"corcentric-cta-free-demo","url":"https://liftarchive.com/test/corcentric-cta-free-demo/","markdown_url":"https://liftarchive.com/test/corcentric-cta-free-demo/index.md","title":"'Get a Demo' to 'Free Demo' on the homepage CTA: +99.42% clicks","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Get a Demo' to 'Free Demo' on the homepage CTA","control":"The homepage stated Corcentric's value proposition clearly and had a bright yellow button reading 'Get a Demo'.","variant":"The same page and the same yellow button, with the copy changed to 'Free Demo'.","summary":"Changing the homepage button from 'Get a Demo' to 'Free Demo' lifted clicks on it by 99.42%. Greenlane Search Marketing ran this test for Corcentric, a B2B software company, and it was published as a VWO case study. The test was small and measured clicks, not finished demo requests.","result":{"headline":"+99.42% clicks","metrics":["CTA click-through rate: +99.42%. Almost twice as many visitors clicked the button.","Completed demo requests: not shared. More clicks may not mean more booked demos or pipeline.","Sample: close to 800 visitors over 2 weeks, so the true lift could be much smaller than the headline figure."]},"direction":"won","metric":"cta click-through","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Greenlane Search Marketing","url":"https://liftarchive.com/practitioners/greenlane-search-marketing/","kind":"org"},"source_url":"https://wingify.com/success-stories/corcentric/","source_name":"VWO case study","brand":null},{"slug":"cosentino-contact-link-in-main-menu","url":"https://liftarchive.com/test/cosentino-contact-link-in-main-menu/","markdown_url":"https://liftarchive.com/test/cosentino-contact-link-in-main-menu/index.md","title":"'Contact' link added to the main menu: +140% leads from Contact page","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation"],"element_slugs":["navigation"],"change":"'Contact' link added to the main menu","control":"On the US site, the Contact page was linked only from the footer. It was still Cosentino's third-largest source of US leads.","variant":"A 'Contact' item was added to the main desktop and mobile menus on every US page, styled like the other menu items and linking to the Contact page.","summary":"Adding a 'Contact' item to the main menu more than doubled visits to the Contact page and lifted leads from that page by 140%. Cosentino, a building-materials maker, ran this test on its US site, and it was published as a VWO case study. Before the test, the Contact page could only be reached from the footer.","result":{"headline":"+140% leads from Contact page","metrics":["Contact page visits: more than doubled. This was the primary goal.","Leads from the Contact page: +140%. The extra visits turned into real enquiries.","Footer contact clicks barely changed, which suggests the menu link reached new visitors rather than moving footer clickers up.","The win held when the team repeated the test in Canada and the UK."]},"direction":"won","metric":"contact page visits; leads from contact page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Cosentino","url":"https://liftarchive.com/practitioners/cosentino/","kind":"org"},"source_url":"https://wingify.com/success-stories/cosentino-leads/","source_name":"VWO case study","brand":null},{"slug":"designboost-short-vs-long-homepage","url":"https://liftarchive.com/test/designboost-short-vs-long-homepage/","markdown_url":"https://liftarchive.com/test/designboost-short-vs-long-homepage/index.md","title":"Shorter homepage for a free course offer: +13% email sign-ups","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Page length"],"element_slugs":["page-length"],"change":"Shorter homepage for a free course offer","control":"A long homepage promoting Designboost's free design courses, with more content before and around the sign-up.","variant":"A trimmed, shorter version of the homepage with less content for visitors to get through.","summary":"A trimmed, shorter homepage lifted email sign-ups by 13% and click-throughs to the courses page by 25%. Markitekt ran this test for Designboost, a site offering free design courses, and it was published as a VWO case study. The agency had seen short pages beat long ones before when the offer was free, and tested it here rather than assuming.","result":{"headline":"+13% email sign-ups","metrics":["Email sign-ups: +13%. This was the main conversion for the free offer.","Click-through to the courses page: +25%. More visitors moved on from the homepage.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"email signups; click-through to courses page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Markitekt","url":"https://liftarchive.com/practitioners/markitekt/","kind":"org"},"source_url":"https://wingify.com/success-stories/designboost/","source_name":"VWO case study","brand":null},{"slug":"device-magic-image-slider-vs-video","url":"https://liftarchive.com/test/device-magic-image-slider-vs-video/","markdown_url":"https://liftarchive.com/test/device-magic-image-slider-vs-video/index.md","title":"Homepage video swapped for an image slider: +31% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Video","Image slider"],"element_slugs":["video","image-slider"],"change":"Homepage video swapped for an image slider","control":"The homepage featured a product video explaining Device Magic's mobile forms software.","variant":"The video was replaced with a series of rotating image slides presenting the offer more concisely.","summary":"Replacing the homepage product video with a rotating image slider lifted sign-ups by 31%. Device Magic, a mobile forms software company, ran this test themselves, and it was published as a VWO case study. The team suspected the video was too technical, and the slides explained the product more briefly.","result":{"headline":"+31% sign-ups","metrics":["Sign-ups: +31%. This was the main goal and the result was statistically significant.","Homepage to sign-up page: +35%. More visitors moved toward signing up.","The control led early in the test before the variant pulled ahead, so stopping early would have given the wrong answer."]},"direction":"won","metric":"signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Device Magic","url":"https://liftarchive.com/practitioners/device-magic/","kind":"org"},"source_url":"https://wingify.com/success-stories/device-magic/","source_name":"VWO case study","brand":null},{"slug":"trents-drains-mobile-contact-form-phone-cta","url":"https://liftarchive.com/test/trents-drains-mobile-contact-form-phone-cta/","markdown_url":"https://liftarchive.com/test/trents-drains-mobile-contact-form-phone-cta/index.md","title":"Mobile contact form moved up with a call-us line: more form leads","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form placement","Cta copy","Mobile"],"element_slugs":["form-placement","cta-copy","mobile"],"change":"Mobile contact form moved up with a call-us line","control":"The mobile contact page opened with a service-area line, 'Proudly serving customers throughout Bristol, & the South of England.', followed by social icons and then the form.","variant":"Variation 2 moved the form up, replaced the service-area line with 'Call us on 0117 453 5994 Or use the form below', and removed the heading inside the form.","summary":"Moving the mobile contact form higher, adding a 'Call us on [number] Or use the form below' line and removing the heading inside the form won a four-way test on form submissions. Digital NRG ran this test for Trent's Drains, a 24/7 drainage firm in Bristol, and it was published as a VWO case study. The size of the lift was not shared.","result":{"headline":"more form leads","metrics":["Contact form submissions on mobile: Variation 2 beat the control and two other variations. The size of the lift was not shared.","The agency found that getting the form above the fold, visible as soon as the page loads, made the biggest difference.","Before the test, mobile brought about 60% of traffic over three months but showed no recorded conversions."]},"direction":"won","metric":"contact form submissions (mobile)","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Digital NRG","url":"https://liftarchive.com/practitioners/digital-nrg/","kind":"org"},"source_url":"https://wingify.com/success-stories/digital-nrg/","source_name":"VWO case study","brand":null},{"slug":"enhance-insurance-above-fold-contact-cta","url":"https://liftarchive.com/test/enhance-insurance-above-fold-contact-cta/","markdown_url":"https://liftarchive.com/test/enhance-insurance-above-fold-contact-cta/index.md","title":"Above-the-fold contact CTA button added: +133.38% CTA clicks","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta placement","Cta copy"],"element_slugs":["cta-placement","cta-copy"],"change":"Above-the-fold contact CTA button added","control":"The landing page had no CTA button above the fold. Heatmaps showed many dead clicks there, and most visitors scrolled looking for a way to get in touch.","variant":"A CTA button linking to the contact form was added above the fold, with wording tailored to the page's audience.","summary":"Adding a contact button above the fold, worded for the target audience, lifted clicks through to the contact form by 133.38%. Digital NRG ran this test for Enhance Insurance, a UK medical aesthetics insurance provider, and it was published as a VWO case study. The metric was clicks to the form, not completed enquiries.","result":{"headline":"+133.38% CTA clicks","metrics":["Clicks on the main CTA to the contact form: +133.38%, with an expected conversion rate of 18.69%.","Before the change, 83.3% of users scrolled the page trying to find a suitable CTA, which shows the gap the button filled.","Completed form submissions were not shared, so the effect on actual leads is unknown."]},"direction":"won","metric":"clicks on main cta to contact form","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Digital NRG","url":"https://liftarchive.com/practitioners/digital-nrg/","kind":"org"},"source_url":"https://wingify.com/success-stories/digital-nrg/","source_name":"VWO case study","brand":null},{"slug":"directasia-reassurance-banners-car-quote","url":"https://liftarchive.com/test/directasia-reassurance-banners-car-quote/","markdown_url":"https://liftarchive.com/test/directasia-reassurance-banners-car-quote/index.md","title":"Reassurance banners on a car insurance form: up to +15% to quote page","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Reassurance banner","Personalization"],"element_slugs":["reassurance-banner","personalization"],"change":"Reassurance banners on a car insurance form","control":"The car insurance quote form with no reassurance banner, shown to visitors that EmotionsAI placed in a 'Safety' segment.","variant":"Two variants, each adding a different banner meant to reassure these visitors and keep them moving through the form to the quote page.","summary":"Showing reassurance banners on the car insurance quote form lifted access to the quote page by 10.9% with one banner and about 15% with the other. DirectAsia Insurance ran this test in 2024 using AB Tasty's EmotionsAI, and it was published as an AB Tasty customer story. It targeted only visitors flagged as needing reassurance.","result":{"headline":"up to +15% to quote page","metrics":["Access to the quote page, variant 1: +10.9%.","Access to the quote page, variant 2: about +15% (shown as +14.8% in the case study).","Results apply to the 'Safety' segment only, not all visitors. Completed purchases were not shared."]},"direction":"won","metric":"access to quote page","quantified":true,"evidence":"ab-test","date":"2024","credited_to":{"name":"DirectAsia Insurance","url":"https://liftarchive.com/practitioners/directasia-insurance/","kind":"org"},"source_url":"https://static.wingify.com/gcp/uploads/abtasty/2024/06/DirectAsia-EmotionsAI-2024.pdf","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"dutchento-newsletter-box-benefits","url":"https://liftarchive.com/test/dutchento-newsletter-box-benefits/","markdown_url":"https://liftarchive.com/test/dutchento-newsletter-box-benefits/index.md","title":"Benefit list added to newsletter box: +190.31% newsletter clicks","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Copy","Value proposition"],"element_slugs":["copy","value-proposition"],"change":"Benefit list added to newsletter box","control":"A subscribe box on every page offering newsletter and RSS links, with no reason given for subscribing.","variant":"The same box with a title and a short bulleted list of reasons to subscribe.","summary":"Adding a title and a bulleted list of benefits to a site-wide subscribe box lifted newsletter link clicks by 190.31%. Dutchento, the Dutch Magento community site run by Guido Jansen, ran this test, and it was published as a VWO case study. Clicks on the RSS link in the same box fell by 44.46%.","result":{"headline":"+190.31% newsletter clicks","metrics":["Newsletter link clicks: +190.31%, a significant lift.","RSS feed link clicks: -44.46%. This is a negative result on the second goal.","Completed newsletter sign-ups were not shared; the metric was clicks on the link."]},"direction":"won","metric":"newsletter link clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Dutchento","url":"https://liftarchive.com/practitioners/dutchento/","kind":"org"},"source_url":"https://wingify.com/success-stories/dutchento/","source_name":"VWO case study","brand":null},{"slug":"edp-progressive-lead-fields","url":"https://liftarchive.com/test/edp-progressive-lead-fields/","markdown_url":"https://liftarchive.com/test/edp-progressive-lead-fields/index.md","title":"Spreading form fields through the funnel: >25% more leads at EDP","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields","Form steps"],"element_slugs":["form-fields","form-steps"],"change":"Spreading form fields through the funnel","control":"The offer page asked for name, phone number and email early in the journey, before visitors had seen enough to want to continue.","variant":"The required fields were spread out across the funnel, with the most important ones asked for closer to the offer stage.","summary":"EDP moved its required contact fields later in the lead funnel instead of asking for them all at the start, and lead conversion rate rose by more than 25%. EDP, the Portuguese energy company, ran this A/B test on an offer page in its Spanish lead funnel. It was published as a VWO (Wingify) case study.","result":{"headline":">25% more leads at EDP","metrics":["Lead conversion rate: up by more than 25%. EDP gave only a lower bound, not an exact figure.","EDP's behavior analysis had shown visitors dropping off before they reached the offer stage, and the variant aimed at that drop-off.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"lead conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"EDP","url":"https://liftarchive.com/practitioners/edp/","kind":"org"},"source_url":"https://wingify.com/success-stories/edp/","source_name":"VWO case study","brand":null},{"slug":"edp-solar-simulator-early-lead-activation","url":"https://liftarchive.com/test/edp-solar-simulator-early-lead-activation/","markdown_url":"https://liftarchive.com/test/edp-solar-simulator-early-lead-activation/index.md","title":"Calling solar simulator users right away: >20% call response at EDP","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form steps","Follow up"],"element_slugs":["form-steps","follow-up"],"change":"Calling solar simulator users right away","control":"The simulator asked for an email before showing savings results. To become a sales lead, users then had to carry on through the rest of the flow, and over 90% left after seeing their results.","variant":"Contacts captured in the simulator were activated for sales follow-up right away, without users having to finish the remaining steps.","summary":"EDP passed contacts from its solar savings simulator straight to its sales team, instead of waiting for users to finish the rest of the journey, and call response rate rose by more than 20%. EDP ran this A/B test itself, and it was published as a VWO (Wingify) case study. It is mostly a change to how leads are handled, not to the page.","result":{"headline":">20% call response at EDP","metrics":["Call response rate: up by more than 20% (lower bound only).","EDP reports that more than 25% of leads in the test period came from simulator contacts.","The case study frames this as recovering opportunities that were being lost after the results screen.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"call response rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"EDP","url":"https://liftarchive.com/practitioners/edp/","kind":"org"},"source_url":"https://wingify.com/success-stories/edp/","source_name":"VWO case study","brand":null},{"slug":"edp-pricing-page-offer-cards","url":"https://liftarchive.com/test/edp-pricing-page-offer-cards/","markdown_url":"https://liftarchive.com/test/edp-pricing-page-offer-cards/index.md","title":"Energy plans as offer cards, not an accordion: about 8x progression","vertical":"lead-gen","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Layout","Cta copy"],"element_slugs":["pricing-display","layout","cta-copy"],"change":"Energy plans as offer cards, not an accordion","control":"Energy plans appeared in a list-style accordion. Visitors had to expand each plan to see its details, which made comparing offers hard.","variant":"Plans appeared as visual offer cards that showed discounts and benefits up front, with clearer calls to action leading into the subscription flow. Visitors could also book directly from the page.","summary":"EDP redesigned its energy pricing page from an expandable accordion list into visual offer cards with clearer calls to action, and progression into the subscription process rose about 8 times. EDP ran the test, and it was published as a VWO (Wingify) case study. This was a bundled redesign, so the lift belongs to the whole new page, not to any one element.","result":{"headline":"about 8x progression","metrics":["Progression into the subscription process: about 8x the control rate.","EDP reports more visits and leads over the following 12 months, without giving figures.","Bundled change: layout, offer highlighting and CTAs all changed together, so no single element can claim the lift.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"progression into the subscription process","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"EDP","url":"https://liftarchive.com/practitioners/edp/","kind":"org"},"source_url":"https://wingify.com/success-stories/edp/","source_name":"VWO case study","brand":null},{"slug":"na-insurer-email-my-quote-popup","url":"https://liftarchive.com/test/na-insurer-email-my-quote-popup/","markdown_url":"https://liftarchive.com/test/na-insurer-email-my-quote-popup/index.md","title":"'Email My Quote' pop-up for idle mobile visitors: +340% emails","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Popup","Email capture"],"element_slugs":["popup","email-capture"],"change":"'Email My Quote' pop-up for idle mobile visitors","control":"The mobile dental insurance page had no email capture prompt.","variant":"Mobile visitors who had not scrolled after 20 seconds saw a pop-up offering to email them their quote.","summary":"An 'Email My Quote' pop-up for idle mobile visitors raised email addresses collected by 340.54%, with no change in applications. A North American health and life insurance company ran this test on its dental insurance page using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.","result":{"headline":"+340% emails","metrics":["Email addresses collected: +340.54%.","Applications: no change. The pop-up added leads without pulling people away from applying.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"email addresses collected","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"na-insurer-returning-abandoner-quote-widget","url":"https://liftarchive.com/test/na-insurer-returning-abandoner-quote-widget/","markdown_url":"https://liftarchive.com/test/na-insurer-returning-abandoner-quote-widget/index.md","title":"Quote reminder widget for returning abandoners: +23.47% submissions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Personalization","Quote widget"],"element_slugs":["personalization","quote-widget"],"change":"Quote reminder widget for returning abandoners","control":"Visitors who had abandoned an application and came back to the dental landing page saw the standard page.","variant":"Those returning visitors saw an automatic quote widget that reminded them of the quote they had already received.","summary":"Showing a quote reminder widget to returning visitors who had abandoned an application raised applications started by 95.83% and applications submitted by 23.47%. A North American health and life insurance company ran this test on its dental landing page using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.","result":{"headline":"+23.47% submissions","metrics":["Applications started: +95.83%.","Applications submitted: +23.47%. This is the number that matters most, and it is smaller than the starts lift.","The gap between starts and submits suggests many extra starters still dropped out before finishing.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"applications started and submitted","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"na-insurer-faq-above-quote","url":"https://liftarchive.com/test/na-insurer-faq-above-quote/","markdown_url":"https://liftarchive.com/test/na-insurer-faq-above-quote/index.md","title":"FAQs moved above the quote area: +140.33% application submissions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["FAQ sections","Layout"],"element_slugs":["faq","layout"],"change":"FAQs moved above the quote area","control":"The dental insurance page showed FAQs in their usual spot further down the page.","variant":"For visitors segmented as having a \"need for immediacy\", the FAQs moved to sit right above the quote area.","summary":"Moving FAQs directly above the quote area raised application submissions by 140.33% for visitors who wanted quick answers. A North American health and life insurance company ran this test on its dental insurance page using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.","result":{"headline":"+140.33% application submissions","metrics":["Application submissions: +140.33% within the targeted segment.","Only visitors in the \"need for immediacy\" emotional segment saw the change, so this is not a site-wide figure.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"application submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"na-insurer-segment-pop-in-kit","url":"https://liftarchive.com/test/na-insurer-segment-pop-in-kit/","markdown_url":"https://liftarchive.com/test/na-insurer-segment-pop-in-kit/index.md","title":"Segment-tailored pop-in for lingering visitors: +55.18% kit submits","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Popup","Personalization"],"element_slugs":["popup","personalization"],"change":"Segment-tailored pop-in for lingering visitors","control":"Visitors who stayed on the page without taking the next step saw no prompt.","variant":"Those visitors saw a pop-in whose message was tailored to their emotional segment, such as safety, comfort, community, immediacy or notoriety.","summary":"A pop-in tailored to emotional segments, shown to visitors who lingered without acting, raised kit submits by 55.18% among the targeted segments. A North American health and life insurance company ran this test using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.","result":{"headline":"+55.18% kit submits","metrics":["Kit submits: +55.18% among the targeted segments.","The case study does not say what the \"kit\" is, so the exact action being counted is unclear.","No sample size, test length or confidence level was published."]},"direction":"won","metric":"kit submits","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"AB Tasty","url":"https://liftarchive.com/practitioners/ab-tasty/","kind":"org"},"source_url":"https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"empire-flippers-cta-copy-make-money","url":"https://liftarchive.com/test/empire-flippers-cta-copy-make-money/","markdown_url":"https://liftarchive.com/test/empire-flippers-cta-copy-make-money/index.md","title":"'Make Money Flipping Websites' vs 'Join Us': +33.1% CTA clicks","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Make Money Flipping Websites' vs 'Join Us'","control":"A sidebar on the right collected leads and pointed visitors to account creation. Its green button read \"Join Us\".","variant":"The same button read \"Make Money Flipping Websites\". Nothing else changed.","summary":"Empire Flippers changed its sidebar button text from \"Join Us\" to \"Make Money Flipping Websites\" and click-through rate rose from 2.88% to 3.84%, a 33.1% lift. Empire Flippers, a marketplace for buying and selling websites, ran the test across several pages of its site. It was published as a VWO case study.","result":{"headline":"+33.1% CTA clicks","metrics":["CTA click-through rate: 2.88% to 3.84%, a 33.1% relative lift.","Reported confidence: 96%.","This measures button clicks, not completed accounts, so the effect on sign-ups is unknown."]},"direction":"won","metric":"cta click-through rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Empire Flippers","url":"https://liftarchive.com/practitioners/empire-flippers/","kind":"org"},"source_url":"https://wingify.com/success-stories/empire-flippers/","source_name":"VWO case study","brand":null},{"slug":"energysage-verification-email-named-signoff","url":"https://liftarchive.com/test/energysage-verification-email-named-signoff/","markdown_url":"https://liftarchive.com/test/energysage-verification-email-named-signoff/index.md","title":"Named team member in verification email: +3.98% approved properties","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Personalization","Sender name"],"element_slugs":["personalization","sender-name"],"change":"Named team member in verification email","control":"New users got a verification email with a \"Verify Email Address\" button. It ended with a generic sign-off from the EnergySage team.","variant":"The same email, with the same button, signed off with the name of a real team member.","summary":"Signing the account verification email with a real team member's name, instead of a generic team sign-off, lifted approved properties by 3.98%. EnergySage ran this server-side test on its clean energy quote marketplace, and it was published as a VWO case study. Only the sign-off changed.","result":{"headline":"+3.98% approved properties","metrics":["Approved properties (the primary metric): +3.98%. Approval means a user verified and reached the marketplace.","After two weeks the variant was ahead by 5%. The source describes the gain across the whole funnel as about 4%.","Registrations and installer engagement were also tracked, but no numbers for them were shared."]},"direction":"won","metric":"approved properties","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"EnergySage","url":"https://liftarchive.com/practitioners/energysage/","kind":"org"},"source_url":"https://wingify.com/success-stories/energysage/","source_name":"VWO case study","brand":null},{"slug":"exacttarget-event-page-conference-image","url":"https://liftarchive.com/test/exacttarget-event-page-conference-image/","markdown_url":"https://liftarchive.com/test/exacttarget-event-page-conference-image/index.md","title":"Live crowd photo instead of laptop on event page: +40.18% clicks","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero image"],"element_slugs":["hero-image"],"change":"Live crowd photo instead of laptop on event page","control":"The event landing page showed a laptop screen in the hero image. It made the conference look like a virtual event, though it was held in person.","variant":"The same page with the laptop image replaced by a photo of a live conference audience.","summary":"Replacing a laptop-screen hero image with a photo of a live conference crowd lifted click-through to the registration page by 40.18%. ExactTarget ran this test in 2013 on the landing page for its Connections conference, and it was published as a VWO case study. The test measured clicks, not finished registrations.","result":{"headline":"+40.18% clicks","metrics":["Click-through to the registration page: +40.18%.","More than 11,000 visitors saw each version.","Completed registrations were not reported, so the effect on sign-ups is unknown."]},"direction":"won","metric":"click-through to registration page","quantified":true,"evidence":"ab-test","date":"2013","credited_to":{"name":"ExactTarget","url":"https://liftarchive.com/practitioners/exacttarget/","kind":"org"},"source_url":"https://wingify.com/success-stories/exacttarget/","source_name":"VWO case study","brand":null},{"slug":"ez-texting-signup-live-chat-widget","url":"https://liftarchive.com/test/ez-texting-signup-live-chat-widget/","markdown_url":"https://liftarchive.com/test/ez-texting-signup-live-chat-widget/index.md","title":"Live chat widget next to sign-up form: +31% sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Live chat"],"element_slugs":["live-chat"],"change":"Live chat widget next to sign-up form","control":"The sign-up page showed the form with no live chat.","variant":"The same sign-up page with an Olark live chat widget placed beside the form.","summary":"Adding a live chat widget beside the sign-up form lifted sign-ups by 31%. EZ Texting, an SMS marketing software company, ran this A/B test, and it was published as a VWO case study. Visitors could ask a question before signing up instead of leaving.","result":{"headline":"+31% sign-ups","metrics":["Sign-ups: +31%.","Sample size, duration and confidence were not shared.","There's no data on how many visitors actually used the chat."]},"direction":"won","metric":"sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"EZ Texting","url":"https://liftarchive.com/practitioners/ez-texting/","kind":"org"},"source_url":"https://wingify.com/success-stories/ez-texting/","source_name":"VWO case study","brand":null},{"slug":"ezlandlordforms-homepage-cta-create-lease-skip-step","url":"https://liftarchive.com/test/ezlandlordforms-homepage-cta-create-lease-skip-step/","markdown_url":"https://liftarchive.com/test/ezlandlordforms-homepage-cta-create-lease-skip-step/index.md","title":"'Create Lease' CTA straight to paid wizard: +32.2% purchases","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Funnel steps"],"element_slugs":["cta-copy","funnel-steps"],"change":"'Create Lease' CTA straight to paid wizard","control":"The homepage button read \"View Free Forms\". It led to a middle page where visitors could browse free forms and sign up for a free account.","variant":"The button read \"Create Lease\" and went straight to the paid lease wizard, with no free-forms page in between. A third arm used the new text but kept the old middle page.","summary":"Changing the homepage button from \"View Free Forms\" to \"Create Lease\" and sending visitors straight to the paid lease wizard lifted purchases by 32.2%. Revenue per visitor rose 20.4%. EZ Landlord Forms ran this three-arm test, and it was published as a VWO case study.","result":{"headline":"+32.2% purchases","metrics":["Paid purchases: +32.2% for the arm that changed the text and skipped the middle page.","Revenue per visitor: +20.4% for the same arm.","The arm with the new text but the old path did not win. Its numbers were not shared, so the effect of the text alone is unclear.","Free account sign-ups were tracked, but the result for them was not shared."]},"direction":"won","metric":"paid purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"EZ Landlord Forms","url":"https://liftarchive.com/practitioners/ez-landlord-forms/","kind":"org"},"source_url":"https://wingify.com/success-stories/ezlandlord/","source_name":"VWO case study","brand":null},{"slug":"nova-tv-deals-landing-filters-carousels","url":"https://liftarchive.com/test/nova-tv-deals-landing-filters-carousels/","markdown_url":"https://liftarchive.com/test/nova-tv-deals-landing-filters-carousels/index.md","title":"Filters and carousels on TV-deals page: +20.45% mobile form leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout","Filters","Carousel"],"element_slugs":["layout","filters","carousel"],"change":"Filters and carousels on TV-deals page","control":"The landing page listed TV and broadband deals in one long scrolling list. Visitors picked a product and then filled in a lead form with their name and phone number.","variant":"A redesigned page with multi-level filters to narrow down deals, and products shown in carousels instead of a long list.","summary":"A redesigned TV-deals landing page with multi-level product filters and carousels lifted lead form conversions by 20.45% on mobile and 8.50% on desktop. ForestView ran this test for nova.tv.deals.gr, an official reseller of the Greek TV and broadband provider Nova. It was published as a VWO case study. Several changes shipped together, so the result belongs to the redesign as a whole.","result":{"headline":"+20.45% mobile form leads","metrics":["Lead form conversion on mobile: +20.45%.","Lead form conversion on desktop: +8.50%.","Engagement: +70.92%. The source does not say how engagement was measured.","This was a bundled redesign, so no single change can claim the lift."]},"direction":"won","metric":"lead form conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ForestView","url":"https://liftarchive.com/practitioners/forestview/","kind":"org"},"source_url":"https://wingify.com/success-stories/forestview/","source_name":"VWO case study","brand":null},{"slug":"garanti-bonus-card-sticky-banner-offers-copy","url":"https://liftarchive.com/test/garanti-bonus-card-sticky-banner-offers-copy/","markdown_url":"https://liftarchive.com/test/garanti-bonus-card-sticky-banner-offers-copy/index.md","title":"Sticky apply banner with '300+ offers' copy: +24% card applications","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Sticky banner","Form fields","Copy"],"element_slugs":["sticky-banner","form-fields","copy"],"change":"Sticky apply banner with '300+ offers' copy","control":"A landing page banner whose button sent visitors off to a separate credit card application page.","variant":"A sticky banner where visitors could start applying directly by entering a citizenship ID number and phone number. The copy read: \"There are more than 300 offers every month for the Bonus Credit Card users.\"","summary":"A sticky banner that let visitors start a Bonus Card application with just their ID and phone number, plus copy about 300+ monthly offers, lifted applications by 24%. The agency Hype ran this four-arm test for Garanti BBVA's credit card site, and it was published as a VWO case study. The change was both a new apply method and new copy.","result":{"headline":"+24% card applications","metrics":["Credit card applications: +24% for the offers-copy banner against the control.","Two other banners used the same ID and phone fields with different copy. One said agents were available to call back now; the other called the card Turkey's most loved for 8 years. Both did worse, and their numbers were not shared.","The test ran for about 18 days on 119,000 visitors."]},"direction":"won","metric":"credit card applications","quantified":true,"evidence":"ab-test","date":"2019","credited_to":{"name":"Hype","url":"https://liftarchive.com/practitioners/hype/","kind":"org"},"source_url":"https://wingify.com/success-stories/garanti-bbva/","source_name":"VWO case study","brand":null},{"slug":"getresponse-homepage-free-trial-button","url":"https://liftarchive.com/test/getresponse-homepage-free-trial-button/","markdown_url":"https://liftarchive.com/test/getresponse-homepage-free-trial-button/index.md","title":"'Free Trial' button next to 'Buy Now': +158.6% free accounts","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta","Free trial"],"element_slugs":["cta","free-trial"],"change":"'Free Trial' button next to 'Buy Now'","control":"The homepage had one prominent \"Buy Now\" button. A free trial existed but was only offered on some inner pages.","variant":"The same homepage with a \"Free Trial\" button added next to \"Buy Now\".","summary":"Adding a \"Free Trial\" button next to the \"Buy Now\" button on the homepage lifted free account sign-ups by 158.6%. GetResponse, an email marketing platform, ran this A/B test, and it was published as a VWO case study. The team expected paid sign-ups to fall, but they reported no drop.","result":{"headline":"+158.6% free accounts","metrics":["Free account registrations: +158.6%.","Paid accounts created from the homepage: no negative effect reported. No exact figure was shared.","The case study's headline calls the metric click-through rate, but the text says free accounts rose 158.6%."]},"direction":"won","metric":"free account registrations","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"GetResponse","url":"https://liftarchive.com/practitioners/getresponse/","kind":"org"},"source_url":"https://wingify.com/success-stories/getresponse/","source_name":"VWO case study","brand":null},{"slug":"groupama-quote-form-privacy-reassurance","url":"https://liftarchive.com/test/groupama-quote-form-privacy-reassurance/","markdown_url":"https://liftarchive.com/test/groupama-quote-form-privacy-reassurance/index.md","title":"Data-privacy message on quote form for one segment: +10% quotes","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Trust message","Personalization"],"element_slugs":["trust-message","personalization"],"change":"Data-privacy message on quote form for one segment","control":"The insurance quote form with no extra messaging.","variant":"Visitors in the \"intuitive\" segment saw a reassuring message on the form saying their personal data would be protected. Visitors in the \"rational\" segment saw the plain form.","summary":"Showing a message that promised personal data was protected on the insurance quote form lifted quote submissions by 10%. Groupama, an insurance group, ran this two-week test and showed the message only to visitors in an \"intuitive\" emotional segment. It was published as an AB Tasty case study, now on Wingify's site.","result":{"headline":"+10% quotes","metrics":["Quote submissions: +10%.","Progression to the next step of the quote form: +2 points.","The source does not say whether the 10% is measured on the targeted segment only or on all visitors."]},"direction":"won","metric":"quote submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Groupama","url":"https://liftarchive.com/practitioners/groupama/","kind":"org"},"source_url":"https://wingify.com/success-stories/groupama-increases-quote-submissions/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"haller-homepage-hero-form-to-booking-ctas","url":"https://liftarchive.com/test/haller-homepage-hero-form-to-booking-ctas/","markdown_url":"https://liftarchive.com/test/haller-homepage-hero-form-to-booking-ctas/index.md","title":"Hero lead form swapped for booking buttons: +24.49% booking value","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Form fields","Cta","Trust badges & security seals"],"element_slugs":["form-fields","cta","trust-badges"],"change":"Hero lead form swapped for booking buttons","control":"The homepage hero held a lead form. Visitors had to give first name, last name, email, phone and ZIP code, and pick a service, before doing anything else.","variant":"The form was removed. The hero showed a main 'Schedule Service in Minutes' button, a second 'Call Now - 24/7' button, and three short reassurance points: same-day service, easy booking and local coverage.","summary":"Replacing the homepage hero lead form with two booking buttons raised booking value per visitor by 24.49% and added 58 bookings. Haller Enterprises, a Pennsylvania HVAC, plumbing and electrical company, ran this 50/50 A/B test over 97 days, and it was published as a VWO case study. Form leads from the hero fell sharply, because visitors moved to the booking page and the phone line instead.","result":{"headline":"+24.49% booking value","metrics":["Booking value per visitor: +24.49%, the metric the team used to judge the test.","Bookings: 58 more than the control over the test.","Schedule-service clicks: +58.43%, and the new 24/7 call button got 206 clicks.","Hero form leads: down 72% (53 to 11). This is a real drop, but those visitors largely moved to booking and calling rather than leaving.","Early read was negative: at two weeks the variant trailed on completed bookings (5.1% vs 7.2%) before reversing."]},"direction":"won","metric":"booking value per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Haller Enterprises","url":"https://liftarchive.com/practitioners/haller-enterprises/","kind":"org"},"source_url":"https://wingify.com/success-stories/haller-enterprises-booking-value-per-visitor/","source_name":"VWO case study","brand":null},{"slug":"harvard-business-services-nav-tabs-rework","url":"https://liftarchive.com/test/harvard-business-services-nav-tabs-rework/","markdown_url":"https://liftarchive.com/test/harvard-business-services-nav-tabs-rework/index.md","title":"Clearer, fewer nav tabs: +15.68% completed orders","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation","Cta copy"],"element_slugs":["navigation","cta-copy"],"change":"Clearer, fewer nav tabs","control":"The homepage navigation had 10 tabs, including 'Compare', 'Get Started Now', 'Blog', 'About Us' and 'Contact Us'. A 'How to Incorporate' page existed only as a side link.","variant":"'Compare' became 'Compare Prices' and 'Get Started Now' became 'Form a Company Now'. A 'How to Incorporate' tab was added, and the Blog, About Us and Contact Us tabs were removed.","summary":"Reworking the homepage navigation, with clearer tab names, one new tab and three tabs removed, lifted completed orders by 15.68%. Harvard Business Services, a Delaware company formation agent, ran this A/B test on about 32,000 visitors, and it was published as a VWO case study. Several nav changes shipped together, so the gain belongs to the package, not to any one tab.","result":{"headline":"+15.68% completed orders","metrics":["Completed orders: +15.68%, the main goal.","Visits to the compare prices page: +66.26%.","Visits to the how to incorporate page: +382.45%. The team saw many visitors go from this page straight to purchase.","All changes were tested as one variant, so the separate effect of each rename or removal is unknown."]},"direction":"won","metric":"completed orders","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Harvard Business Services","url":"https://liftarchive.com/practitioners/harvard-business-services/","kind":"org"},"source_url":"https://wingify.com/success-stories/harvard-business-services/","source_name":"VWO case study","brand":null},{"slug":"hotel-institute-montreux-brochure-form-testimonial","url":"https://liftarchive.com/test/hotel-institute-montreux-brochure-form-testimonial/","markdown_url":"https://liftarchive.com/test/hotel-institute-montreux-brochure-form-testimonial/index.md","title":"Student testimonial above brochure form: +50% submissions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Testimonials","Social proof, authority & press"],"element_slugs":["testimonials","social-proof"],"change":"Student testimonial above brochure form","control":"The free brochure request page had a form and no testimonials. The school's testimonials sat on a separate page.","variant":"A student testimonial was added right above the brochure form, so prospects saw it at the moment of signing up.","summary":"Placing a student testimonial directly above a brochure request form increased form submissions by 50%. The Reference, a digital agency, ran this split URL test for Hotel Institute Montreux, a Swiss hospitality management school, and it was published as a VWO case study. The higher conversion rate cut the school's AdWords cost per lead by 54%.","result":{"headline":"+50% submissions","metrics":["Brochure form submissions: +50%.","AdWords cost per lead: down 54%, a knock-on effect of more leads from the same paid traffic.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"brochure form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"The Reference","url":"https://liftarchive.com/practitioners/the-reference/","kind":"org"},"source_url":"https://wingify.com/success-stories/hotel-institute-montreux/","source_name":"VWO case study","brand":null},{"slug":"hubstaff-homepage-redesign","url":"https://liftarchive.com/test/hubstaff-homepage-redesign/","markdown_url":"https://liftarchive.com/test/hubstaff-homepage-redesign/index.md","title":"Hubstaff homepage redesign: +49% visitor-to-trial conversion","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Redesign","Positioning","Features"],"element_slugs":["redesign","positioning","features"],"change":"Hubstaff homepage redesign","control":"Hubstaff's long-running homepage, which had only seen small changes over the years.","variant":"A completely redesigned homepage that put the company's broader positioning and newest features up front, with an email sign-up form in the hero.","summary":"A full redesign of Hubstaff's homepage raised visitor-to-trial conversion by 49%. Hubstaff, a time tracking and workforce management software company, ran this split URL test for three months with 259k visitors, and it was published as a VWO case study. It was a full redesign, so the lift comes from the whole page, not one element, and trial-to-paid conversion dipped 7%.","result":{"headline":"+49% visitor-to-trial conversion","metrics":["Visitor-to-trial conversion: +49%, the main goal.","Hero email form submissions: +34%.","On-page clicks: -6% and pricing page views: -3%. Fewer clicks alongside more trials suggests a more direct path, not lost interest.","Trial-to-paid conversion: -7%. The team said the in-app experience was the same for both versions and other analytics showed paid subscriptions were not affected."]},"direction":"won","metric":"visitor-to-trial conversion","quantified":true,"evidence":"bundled","date":"2021","credited_to":{"name":"Hubstaff","url":"https://liftarchive.com/practitioners/hubstaff/","kind":"org"},"source_url":"https://wingify.com/success-stories/hubstaff/","source_name":"VWO case study","brand":null},{"slug":"huntr-homepage-single-cta-prominent-demo-video","url":"https://liftarchive.com/test/huntr-homepage-single-cta-prominent-demo-video/","markdown_url":"https://liftarchive.com/test/huntr-homepage-single-cta-prominent-demo-video/index.md","title":"One sign-up CTA plus a visible demo video: +8.72% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta","Video"],"element_slugs":["cta","video"],"change":"One sign-up CTA plus a visible demo video","control":"The homepage had two competing buttons, 'Sign up' and 'Watch the demo', and the demo video was hard to find.","variant":"The homepage had one primary sign-up button, with the demo video shown prominently beside it for visitors who wanted more detail first.","summary":"Cutting the homepage to one primary sign-up button and showing the demo video prominently next to it raised sign-ups by 8.72%. Huntr, a startup that makes an AI resume builder and related tools, ran this A/B test, and it was published as a VWO case study. Two things changed together, the CTA and the video placement, so the gain belongs to the pair.","result":{"headline":"+8.72% sign-ups","metrics":["Sign-ups: +8.72%.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Huntr","url":"https://liftarchive.com/practitioners/huntr/","kind":"org"},"source_url":"https://wingify.com/success-stories/huntr/","source_name":"VWO case study","brand":null},{"slug":"hyundai-nl-model-page-mvt-cta-photo-text","url":"https://liftarchive.com/test/hyundai-nl-model-page-mvt-cta-photo-text/","markdown_url":"https://liftarchive.com/test/hyundai-nl-model-page-mvt-cta-photo-text/index.md","title":"Extra CTAs, big car photo, new text: +62% test-drive requests","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta","Hero image","Copy"],"element_slugs":["cta","hero-image","copy"],"change":"Extra CTAs, big car photo, new text","control":"Each car model landing page had the original text, no extra call-to-action buttons, and thumbnail photos of the car.","variant":"The winning combination of eight tested versions used new SEO-friendly text, extra call-to-action buttons and one large photo of the car.","summary":"The best combination in a multivariate test on Hyundai Netherlands car model pages, with SEO-focused text, extra call-to-action buttons and a large car photo, raised test-drive and brochure requests by 62%. Traffic4U, an online marketing agency, ran this test for Hyundai, and it was published as a VWO case study. Click-through to the next funnel step rose 208%.","result":{"headline":"+62% test-drive requests","metrics":["Test-drive and brochure requests: +62% for the winning combination.","Click-through from the model page to funnel step 2: +208%.","This was a multivariate test of 8 combinations (3 sections, 2 versions each). The case study reports the best combination against the original.","Sample size and duration were not shared."]},"direction":"won","metric":"test-drive and brochure requests","quantified":true,"evidence":"multivariate","date":null,"credited_to":{"name":"Traffic4U","url":"https://liftarchive.com/practitioners/traffic4u/","kind":"org"},"source_url":"https://wingify.com/success-stories/hyundai/","source_name":"VWO case study","brand":null},{"slug":"imb-bank-personal-loan-form-page1-usps","url":"https://liftarchive.com/test/imb-bank-personal-loan-form-page1-usps/","markdown_url":"https://liftarchive.com/test/imb-bank-personal-loan-form-page1-usps/index.md","title":"Loan form page 1 with USPs, awards and time estimate: +9% completions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form design","Value proposition","Social proof, authority & press"],"element_slugs":["form-design","value-proposition","social-proof"],"change":"Loan form page 1 with USPs, awards and time estimate","control":"The first page of the personal loan application form, where about 37% of users dropped off.","variant":"The same page with added USPs, award mentions, an estimate of how long the steps take, clear instructions at each step and a layout that was easier to move through.","summary":"Adding USPs, awards, a time-to-complete estimate, clearer instructions and an easier layout to the first page of a personal loan form raised form completions by 9%. IMB Bank, an Australian bank, ran this test, and it was published as a VWO case study. All the changes shipped together, so the gain belongs to the set, not one element.","result":{"headline":"+9% completions","metrics":["Users completing the form: +9% during the test.","After rollout, completions were up 12% year on year. That figure is a before-after comparison, not a split test.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"form completions","quantified":true,"evidence":"bundled","date":"2019","credited_to":{"name":"IMB Bank","url":"https://liftarchive.com/practitioners/imb-bank/","kind":"org"},"source_url":"https://wingify.com/success-stories/imb-bank/","source_name":"VWO case study","brand":null},{"slug":"imb-bank-loan-form-exit-save-popup","url":"https://liftarchive.com/test/imb-bank-loan-form-exit-save-popup/","markdown_url":"https://liftarchive.com/test/imb-bank-loan-form-exit-save-popup/index.md","title":"Exit popup offering save or continue: +52% loan applications saved","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Exit intent","Save progress"],"element_slugs":["exit-intent","save-progress"],"change":"Exit popup offering save or continue","control":"The personal loan application form had no exit prompt. About 84% of users who started the form left before finishing it.","variant":"When a user's mouse moved to leave the page, a popup asked them to save their application or carry on filling it in.","summary":"An exit-intent popup inviting users to save or continue their personal loan application raised saved applications by 52%. IMB Bank, an Australian bank, ran this test, and it was published as a VWO case study. It did not clearly raise completed applications during the test, which was the original aim.","result":{"headline":"+52% loan applications saved","metrics":["Applications saved: +52%.","Completed applications: no clear effect during the test. The popup did not directly stop people leaving.","After rollout, the bank reported more resumed and completed saved forms year on year. Those are before-after figures, not split-test results."]},"direction":"won","metric":"applications saved","quantified":true,"evidence":"ab-test","date":"2019","credited_to":{"name":"IMB Bank","url":"https://liftarchive.com/practitioners/imb-bank/","kind":"org"},"source_url":"https://wingify.com/success-stories/imb-bank/","source_name":"VWO case study","brand":null},{"slug":"imsider-landing-headline-one-evening","url":"https://liftarchive.com/test/imsider-landing-headline-one-evening/","markdown_url":"https://liftarchive.com/test/imsider-landing-headline-one-evening/index.md","title":"'Open your internet store in one evening' headline: +9.52% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline"],"element_slugs":["headline"],"change":"'Open your internet store in one evening' headline","control":"A plain landing page with a sign-up form that delivered a free ebook on opening an online store. The headline, translated from Russian, read 'A step-by-step plan for opening your internet store'.","variant":"Same page and form, with only the headline changed. It now read, in translation, 'Open your internet store in one evening'.","summary":"Changing an ebook landing page headline from a step-by-step plan to a promise of opening an online store in one evening lifted form submissions by 9.52%. Imsider.ru, a Russian service that helps people launch online stores, ran the test itself, and it was published as a VWO case study. The result was reported at 99.99% significance.","result":{"headline":"+9.52% leads","metrics":["Form submissions (leads): +9.52% versus the original headline.","Statistical significance was reported at 99.99%, so the lift is unlikely to be noise.","Sample size and test duration were not shared."]},"direction":"won","metric":"form submissions (leads)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Imsider.ru","url":"https://liftarchive.com/practitioners/imsider-ru/","kind":"org"},"source_url":"https://wingify.com/success-stories/imsider/","source_name":"VWO case study","brand":null},{"slug":"jellytelly-homepage-remove-nav-distractions","url":"https://liftarchive.com/test/jellytelly-homepage-remove-nav-distractions/","markdown_url":"https://liftarchive.com/test/jellytelly-homepage-remove-nav-distractions/index.md","title":"Removing homepage nav and search: +105% visits to sign-up page","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation","Page clutter"],"element_slugs":["navigation","page-clutter"],"change":"Removing homepage nav and search","control":"A homepage with top navigation and character images, a search box in the top right, and footer links alongside the sign-up content.","variant":"The same homepage with the top navigation, character images, search box and footer links removed, leaving only content that pushes visitors toward sign-up.","summary":"Stripping the top navigation, search box and footer links from JellyTelly's homepage sent 105% more new visitors to the sign-up page, while actual sign-ups rose 5%. The agency Never Settle ran the test for JellyTelly, a subscription streaming service for Christian families, and it was published as a VWO case study. Several elements were removed together, so the lift belongs to the cleaner page as a whole.","result":{"headline":"+105% visits to sign-up page","metrics":["Visits to the sign-up page: +105% among new visitors.","Total sign-ups: +5%, a much smaller lift than the click-through gain.","The test ran only for new visitors, since most returning visitors were already members.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"visits to sign-up page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Never Settle","url":"https://liftarchive.com/practitioners/never-settle/","kind":"org"},"source_url":"https://wingify.com/success-stories/jellytelly/","source_name":"VWO case study","brand":null},{"slug":"kaya-skin-clinic-form-cta-expert-opinion","url":"https://liftarchive.com/test/kaya-skin-clinic-form-cta-expert-opinion/","markdown_url":"https://liftarchive.com/test/kaya-skin-clinic-form-cta-expert-opinion/index.md","title":"'Expert opinion' above the booking form: 4% to 9.5% conversion","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy","Form heading"],"element_slugs":["cta-copy","form-heading"],"change":"'Expert opinion' above the booking form","control":"A landing page with an appointment form, introduced by text offering a generic 'Skin consultation'.","variant":"The same page and form, with the text above the form reworded to offer an 'Expert opinion'.","summary":"Rewording the text above Kaya Skin Clinic's appointment form from a generic skin consultation to an 'Expert opinion' lifted form conversion from 4% to 9.5%, a 137.5% gain. The agency Ultraviolet Digital ran the test for the Indian dermatology clinic chain, and it was published as a VWO case study. The change was also linked to a 22% rise in sales with no extra ad spend.","result":{"headline":"4% to 9.5% conversion","metrics":["Form conversion rate: 4% on the control versus 9.5% on the variant, a 137.5% relative lift.","Sales: +22%, reported with no additional advertising spend.","The test ran for 45 days with three arms: control, this variant, and a variant that also added Facebook likes.","Sample size and confidence level were not shared."]},"direction":"won","metric":"appointment form conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Ultraviolet Digital","url":"https://liftarchive.com/practitioners/ultraviolet-digital/","kind":"org"},"source_url":"https://wingify.com/success-stories/kaya-skin-clinic/","source_name":"VWO case study","brand":null},{"slug":"kaya-skin-clinic-facebook-likes-social-proof","url":"https://liftarchive.com/test/kaya-skin-clinic-facebook-likes-social-proof/","markdown_url":"https://liftarchive.com/test/kaya-skin-clinic-facebook-likes-social-proof/index.md","title":"Facebook likes count on a clinic landing page: +70% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Facebook likes count on a clinic landing page","control":"The landing page with the reworded 'Expert opinion' text above the appointment form, and no social media integration.","variant":"The same page with a Facebook widget added that showed how many people liked Kaya's page.","summary":"Adding a Facebook likes count to Kaya Skin Clinic's landing page was reported to raise form conversions by a further 70% on top of a reworded form heading. The agency Ultraviolet Digital ran the test for the Indian dermatology clinic chain, and it was published as a VWO case study. The source does not make clear what the 70% is measured against.","result":{"headline":"+70% conversions","metrics":["Form conversions: reported as a further 70% lift from adding the Facebook likes count.","The baseline for the 70% is not clearly stated, so it is unclear whether it compares to the original page or the reworded one.","The test ran for 45 days with three arms. Sample size and confidence level were not shared."]},"direction":"won","metric":"form conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Ultraviolet Digital","url":"https://liftarchive.com/practitioners/ultraviolet-digital/","kind":"org"},"source_url":"https://wingify.com/success-stories/kaya-skin-clinic/","source_name":"VWO case study","brand":null},{"slug":"kommunicate-homepage-remove-email-field-cta","url":"https://liftarchive.com/test/kommunicate-homepage-remove-email-field-cta/","markdown_url":"https://liftarchive.com/test/kommunicate-homepage-remove-email-field-cta/index.md","title":"Removing the email field from a 'Try for Free' CTA: +25.53% clicks","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Form fields","Cta"],"element_slugs":["form-fields","cta"],"change":"Removing the email field from a 'Try for Free' CTA","control":"A homepage hero with an email address field placed next to the 'Try for Free' button.","variant":"The same hero with the email field removed, leaving only the 'Try for Free' button.","summary":"Removing the email input next to the 'Try for Free' button on Kommunicate's homepage lifted clicks on that button by 25.53%. Kommunicate, a no-code customer support chatbot platform, ran the test itself over two weeks, and it was published as a VWO case study. The test counted button clicks, not finished trial sign-ups.","result":{"headline":"+25.53% clicks","metrics":["Clicks on 'Try for Free': +25.53% versus the version with an email field.","The test ran for two weeks and the testing tool declared the variant the winner.","Completed sign-ups and sign-up page visits were not reported; the team planned follow-up tests to measure them.","Sample size and confidence level were not shared."]},"direction":"won","metric":"cta clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Kommunicate","url":"https://liftarchive.com/practitioners/kommunicate/","kind":"org"},"source_url":"https://wingify.com/success-stories/kommunicate/","source_name":"VWO case study","brand":null},{"slug":"laura-roeder-newsletter-headline-testimonial-quote","url":"https://liftarchive.com/test/laura-roeder-newsletter-headline-testimonial-quote/","markdown_url":"https://liftarchive.com/test/laura-roeder-newsletter-headline-testimonial-quote/index.md","title":"Customer quote as newsletter headline: +24.31% sign-ups","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Headline"],"element_slugs":["headline"],"change":"Customer quote as newsletter headline","control":"The homepage headline asked 'Could You Use a Free Plan For Promoting With Social Media?' and pointed visitors to the newsletter sign-up.","variant":"The headline was replaced with a line from customer feedback: 'Yours is the only newsletter that I actually read.'","summary":"Replacing a marketing-style homepage headline with a reader's words, 'Yours is the only newsletter that I actually read.', lifted newsletter sign-ups by 24.31%. Laura Roeder Social Media, a social media training business for small companies now known as MeetEdgar, ran the test itself, and it was published as a VWO case study. The test ran for 12 days with a reported 97% chance to beat the original.","result":{"headline":"+24.31% sign-ups","metrics":["Newsletter sign-ups: +24.31% versus the original headline.","The tool reported a 97% chance to beat the original after 12 days.","The variant led from the start, but the test was left to run the full 12 days.","Sample size was not shared."]},"direction":"won","metric":"newsletter sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Laura Roeder Social Media","url":"https://liftarchive.com/practitioners/laura-roeder-social-media/","kind":"org"},"source_url":"https://wingify.com/success-stories/laura-roeder/","source_name":"VWO case study","brand":null},{"slug":"loft-resumes-homepage-messaging-redesign","url":"https://liftarchive.com/test/loft-resumes-homepage-messaging-redesign/","markdown_url":"https://liftarchive.com/test/loft-resumes-homepage-messaging-redesign/index.md","title":"Homepage redesign with clear value proposition: +64.8% purchases","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Value proposition","Testimonials"],"element_slugs":["headline","value-proposition","testimonials"],"change":"Homepage redesign with clear value proposition","control":"A homepage with no headline, where resume designs were not grouped the way buyers think about them. Visitors often could not tell what the site offered.","variant":"A full redesign: a headline stating the value proposition, resumes grouped into with-photo and without-photo, a second CTA aimed at designers and other creative professionals, copy about how little time a resume gets read, customer wording from surveys, and testimonials with photos.","summary":"A redesigned homepage with a clear value-proposition headline, clearer resume groups and copy drawn from customer surveys lifted purchases by 64.8% for Loft Resumes, an online resume design service. The agency Conversionlove ran the test as a split URL test, and it was published as a VWO case study. Many changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.","result":{"headline":"+64.8% purchases","metrics":["Purchases: +64.8% versus the original homepage.","It was a split URL test, with the original and the redesign on separate URLs.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Conversionlove","url":"https://liftarchive.com/practitioners/conversionlove/","kind":"org"},"source_url":"https://wingify.com/success-stories/loft-resumes/","source_name":"VWO case study","brand":null},{"slug":"locations-hawaii-contact-agent-cta-higher","url":"https://liftarchive.com/test/locations-hawaii-contact-agent-cta-higher/","markdown_url":"https://liftarchive.com/test/locations-hawaii-contact-agent-cta-higher/index.md","title":"'Contact Agent' CTA, bigger and higher: +22.97% property inquiries","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Cta copy","Cta placement"],"element_slugs":["cta-copy","cta-placement"],"change":"'Contact Agent' CTA, bigger and higher","control":"Property detail pages with an 'Inquire' button lower down the page.","variant":"The button was renamed 'Contact Agent', set in a larger font and moved higher on the page. A second variant changed only the text and size.","summary":"Renaming the 'Inquire' button 'Contact Agent', making it larger and moving it higher on property detail pages lifted inquiry conversion by 22.97%. Locations Hawaii, a Hawaii real estate brokerage, ran the three-arm test itself, and it was published as a VWO case study. The test ran for 26 days with 37,000 visitors.","result":{"headline":"+22.97% property inquiries","metrics":["Inquiry conversion rate: +22.97% for the winning variant (new text, bigger, moved higher) versus the control.","The test had three arms and ran for 26 days with about 37,000 visitors, split evenly.","Both variants lost heavily to the control in the first week and a half before overtaking it.","The source does not give a separate final result for the text-and-size-only variant, or a confidence level."]},"direction":"won","metric":"property inquiries","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Locations Hawaii","url":"https://liftarchive.com/practitioners/locations-hawaii/","kind":"org"},"source_url":"https://wingify.com/success-stories/locations-hawaii/","source_name":"VWO case study","brand":null},{"slug":"lyyti-pricing-page-features-free-trial-ctas","url":"https://liftarchive.com/test/lyyti-pricing-page-features-free-trial-ctas/","markdown_url":"https://liftarchive.com/test/lyyti-pricing-page-features-free-trial-ctas/index.md","title":"Pricing page with feature table and trial CTAs: +93.71% trial visits","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Cta","Plans"],"element_slugs":["pricing-display","cta","plans"],"change":"Pricing page with feature table and trial CTAs","control":"The pricing page gave each plan a short description. Four buttons of equal size split attention between a free trial and 'Request a Quote'.","variant":"Each plan's features were laid out in a table next to its price, with a free trial button above and below every plan. 'Request a Quote' became a text link below the main buttons.","summary":"Lyyti redesigned its pricing page to list every plan's features and to push one action, the free trial, and visits to the trial sign-up page rose 93.71%. Lyyti, a Finnish event management SaaS company, ran the test and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the whole redesign, not to any one element.","result":{"headline":"+93.71% trial visits","metrics":["Visits to the free trial sign-up page: +93.71%, reported at 96% significance.","The test ran for over 5 months with traffic split evenly between the two versions.","Actual trial sign-ups and paid conversions were not shared, so the downstream effect is unknown."]},"direction":"won","metric":"clicks to free trial sign-up page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Lyyti","url":"https://liftarchive.com/practitioners/lyyti/","kind":"org"},"source_url":"https://wingify.com/success-stories/lyyti/","source_name":"VWO case study","brand":null},{"slug":"majestic-wine-weddings-page-redesign-enquiries","url":"https://liftarchive.com/test/majestic-wine-weddings-page-redesign-enquiries/","markdown_url":"https://liftarchive.com/test/majestic-wine-weddings-page-redesign-enquiries/index.md","title":"Weddings page redesign with clear CTAs and video: +201% enquiries","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page clutter","Headline","Video"],"element_slugs":["page-clutter","headline","video"],"change":"Weddings page redesign with clear CTAs and video","control":"The weddings page had outbound links in a right sidebar, generic copy and few obvious routes to the enquiry form.","variant":"The sidebar links moved to the bottom of the page. A wedding-focused heading and copy, better images, enquiry buttons at the top, middle and bottom, and an explainer video were added.","summary":"Majestic Wine rebuilt its weddings services page around the enquiry form, and enquiry submissions rose 201% at 99.99% significance. The UK wine retailer ran the test, and it was published as a VWO case study. This was a full redesign with many changes shipped together, so the result can't be credited to any single element.","result":{"headline":"+201% enquiries","metrics":["Enquiry form submissions: +201%, reported at 99.99% significance.","Weddings mean larger orders for the retailer, so each extra enquiry is a high-value lead.","Sample size and test duration were not shared."]},"direction":"won","metric":"enquiry form submissions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Majestic Wine","url":"https://liftarchive.com/practitioners/majestic-wine/","kind":"org"},"source_url":"https://wingify.com/success-stories/majestic-wine/","source_name":"VWO case study","brand":null},{"slug":"majestic-wine-remove-party-planner-pdf-button","url":"https://liftarchive.com/test/majestic-wine-remove-party-planner-pdf-button/","markdown_url":"https://liftarchive.com/test/majestic-wine-remove-party-planner-pdf-button/index.md","title":"Removing a PDF download button beside the CTA: +36.9% enquiries","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta","Distraction removal"],"element_slugs":["cta","distraction-removal"],"change":"Removing a PDF download button beside the CTA","control":"The redesigned weddings page showed a 'Download PDF Party Planner' button next to the 'Make an Enquiry Now' button.","variant":"The same page with the PDF download button removed, leaving 'Make an Enquiry Now' as the only button in that spot.","summary":"Majestic Wine removed the 'Download PDF Party Planner' button that sat beside its enquiry button, and enquiry submissions rose 36.9%. The UK wine retailer ran this A/B test on its already redesigned weddings page, and it was published as a VWO case study. It was a single change, so the lift can be tied to removing the competing button.","result":{"headline":"+36.9% enquiries","metrics":["Enquiry form submissions: +36.9%, reported at 99.99% significance.","This came on top of the earlier 201% lift from the page redesign.","Sample size, duration and any drop in PDF downloads were not shared."]},"direction":"won","metric":"enquiry form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Majestic Wine","url":"https://liftarchive.com/practitioners/majestic-wine/","kind":"org"},"source_url":"https://wingify.com/success-stories/majestic-wine/","source_name":"VWO case study","brand":null},{"slug":"makelaarsland-lead-page-sold-sticker-image","url":"https://liftarchive.com/test/makelaarsland-lead-page-sold-sticker-image/","markdown_url":"https://liftarchive.com/test/makelaarsland-lead-page-sold-sticker-image/index.md","title":"'Sold' sign photo instead of staff photo on lead page: +89% sign-ups","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Image"],"element_slugs":["image"],"change":"'Sold' sign photo instead of staff photo on lead page","control":"The listing sign-up page had a form for personal details and the property address. A 'Need Help?' box with phone and email sat on the right, with a photo of a staff member below it.","variant":"The staff photo was replaced with an image of a 'Sold' sticker being put on a 'For Sale' sign. The form and help box stayed the same.","summary":"Swapping a staff photo for an image of a 'For Sale' sign being marked 'Sold' lifted listing sign-ups by 89% on Makelaarsland's lead page. Traffic Builders ran the A/B test for the Dutch online estate agency, and it was published as a VWO case study. Only the image changed.","result":{"headline":"+89% sign-ups","metrics":["Listing sign-ups: +89% against the original page.","The test ran for 20 days and was reported at 95% confidence.","Sample size was not shared, so the size of the lift is less certain than the headline suggests."]},"direction":"won","metric":"listing sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Traffic Builders","url":"https://liftarchive.com/practitioners/traffic-builders/","kind":"org"},"source_url":"https://wingify.com/success-stories/makelaarsland/","source_name":"VWO case study","brand":null},{"slug":"meddelandelan-homepage-slider-to-headline","url":"https://liftarchive.com/test/meddelandelan-homepage-slider-to-headline/","markdown_url":"https://liftarchive.com/test/meddelandelan-homepage-slider-to-headline/index.md","title":"Homepage slider replaced with value headline: +5% conversions","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Carousel","Headline","Trust"],"element_slugs":["carousel","headline","trust"],"change":"Homepage slider replaced with value headline","control":"The homepage showed an image slider beside the loan application widget, promoting a free first loan of 500 kr for new customers. The slider was getting no click-throughs.","variant":"The slider was replaced with the headline 'Borrow money 7 days a week with clear pricing and honest terms'. A short line added that the company had been in business since 2005 with thousands of happy customers.","summary":"Meddelandelån Sverige replaced its homepage image slider with a value-proposition headline and a short trust line, and both conversion rate and loan value per visitor rose 5%. The Swedish online loan provider ran the A/B test, and it was published as a VWO case study. The company estimated the gain at about US$90,000 a year without extra ad spend.","result":{"headline":"+5% conversions","metrics":["Overall conversion rate: +5%.","Loan value per visitor: +5%.","Estimated annual gain: about US$90,000, with no added advertising.","Sample size, duration and significance were not shared."]},"direction":"won","metric":"conversion rate and loan value per visitor","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Meddelandelån Sverige","url":"https://liftarchive.com/practitioners/meddelandel-n-sverige/","kind":"org"},"source_url":"https://wingify.com/success-stories/meddelandelan-sverige/","source_name":"VWO case study","brand":null},{"slug":"medienreich-homepage-bestselling-courses","url":"https://liftarchive.com/test/medienreich-homepage-bestselling-courses/","markdown_url":"https://liftarchive.com/test/medienreich-homepage-bestselling-courses/index.md","title":"Homepage showing bestselling courses vs formats: +40.87% engagement","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Content hierarchy","Navigation"],"element_slugs":["content-hierarchy","navigation"],"change":"Homepage showing bestselling courses vs formats","control":"The homepage organised the offer by training format: open courses, in-house training and company-specific training.","variant":"The homepage showed eight bestselling course topics instead, such as Photoshop, InDesign, AutoCAD, Excel, PowerPoint and Project.","summary":"Medienreich Training replaced three broad training formats on its homepage with eight bestselling course topics, and engagement rose 40.87%. The German software training provider ran this split URL test, and it was published as a VWO case study. The goal measured was engagement, not enquiries or bookings.","result":{"headline":"+40.87% engagement","metrics":["Engagement: +40.87%, reported at 99.9% significance over about 20 days.","Medienreich estimated the yearly value of the homepage rose 106.42%, from $2,149.72 to $4,436.41. That figure is the company's own estimate.","Enquiries and bookings were not reported, so the effect on leads is unknown."]},"direction":"won","metric":"engagement","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Medienreich Training","url":"https://liftarchive.com/practitioners/medienreich-training/","kind":"org"},"source_url":"https://wingify.com/success-stories/medienreich/","source_name":"VWO case study","brand":null},{"slug":"meebox-pricing-page-2-year-discounts","url":"https://liftarchive.com/test/meebox-pricing-page-2-year-discounts/","markdown_url":"https://liftarchive.com/test/meebox-pricing-page-2-year-discounts/index.md","title":"20-40% off for a 2-year term on pricing page: +121.56% revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Discount","Plans"],"element_slugs":["pricing-display","discount","plans"],"change":"20-40% off for a 2-year term on pricing page","control":"The pricing page listed monthly cost, space, bandwidth and domains for each plan, with no discounts.","variant":"The pricing page offered discounts to customers who locked in for 2 years, from 20% up to 40% on the highest plan.","summary":"Meebox added 20-40% discounts for customers who committed to a 2-year term, and revenue rose 121.56%. The Danish hosting provider, now UnoEuro, ran the A/B test on its pricing page, and it was published as a VWO case study. Conversions and average order value rose as well.","result":{"headline":"+121.56% revenue","metrics":["Revenue: +121.56%, with a 98% chance to beat the original.","Conversions (customers per page visitor): +51.85%.","Average order value: +46.24%, as customers paid upfront for longer terms.","Sample size, duration and long-term churn or refunds were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Meebox","url":"https://liftarchive.com/practitioners/meebox/","kind":"org"},"source_url":"https://wingify.com/success-stories/meebox/","source_name":"VWO case study","brand":null},{"slug":"melbourne-innovation-centre-homepage-headline-cta","url":"https://liftarchive.com/test/melbourne-innovation-centre-homepage-headline-cta/","markdown_url":"https://liftarchive.com/test/melbourne-innovation-centre-homepage-headline-cta/index.md","title":"Direct homepage headline and 'Apply now' CTA: +8.56% applications","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Cta copy","Body copy"],"element_slugs":["headline","cta-copy","body-copy"],"change":"Direct homepage headline and 'Apply now' CTA","control":"The homepage had a formal, broad H1 about digital transformation, similar formal supporting text, and a 'Get started' button leading to the application form.","variant":"The H1 became more direct and casual, aimed at people wanting quick improvements to their online presence. The supporting text was shorter, and the button read 'Apply now'.","summary":"Melbourne Innovation Centre rewrote its homepage headline, shortened the supporting text and changed the button from 'Get started' to 'Apply now', and application submissions rose 8.56%. The centre's digital team ran the A/B test, and it was published as a VWO case study. The headline, text and button changed together, so the lift belongs to the combined copy change.","result":{"headline":"+8.56% applications","metrics":["Application submissions: +8.56%.","Clicks on the CTA button: +8.6%.","The variant beat the control on every metric tracked, per the source.","Sample size, duration and significance were not shared."]},"direction":"won","metric":"application form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Melbourne Innovation Centre","url":"https://liftarchive.com/practitioners/melbourne-innovation-centre/","kind":"org"},"source_url":"https://wingify.com/success-stories/melbourne-innovation-centre/","source_name":"VWO case study","brand":null},{"slug":"micro-focus-free-trial-form-required-asterisks","url":"https://liftarchive.com/test/micro-focus-free-trial-form-required-asterisks/","markdown_url":"https://liftarchive.com/test/micro-focus-free-trial-form-required-asterisks/index.md","title":"Asterisks on required trial form fields: +5.89% form completions","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Asterisks on required trial form fields","control":"The free trial sign-up form gave no sign of which fields had to be filled in before it could be submitted.","variant":"The same form, with an asterisk on each mandatory field and a 'Required field' note placed above the form.","summary":"Adding asterisks to the required fields on its free trial form, plus a short 'required field' note above it, lifted form completions by 5.89%. Micro Focus ran this A/B test on its own free trial page, and it was published as a VWO case study.","result":{"headline":"+5.89% form completions","metrics":["Form completions: +5.89% for the variant over the control.","The test ran on all traffic to the free trial page, split 50/50.","No confidence level or visitor count was shared, so treat the size of the lift with some care."]},"direction":"won","metric":"form completions","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Micro Focus","url":"https://liftarchive.com/practitioners/micro-focus/","kind":"org"},"source_url":"https://wingify.com/success-stories/microfocus/","source_name":"VWO case study","brand":null},{"slug":"micro-focus-free-trial-cta-above-fold","url":"https://liftarchive.com/test/micro-focus-free-trial-cta-above-fold/","markdown_url":"https://liftarchive.com/test/micro-focus-free-trial-cta-above-fold/index.md","title":"Trial CTA moved above the fold, nav button cut: +12.37% completions","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Cta placement","Navigation"],"element_slugs":["cta-placement","navigation"],"change":"Trial CTA moved above the fold, nav button cut","control":"After an earlier test made the form longer, the 'Start Free Trial!' button sat below the fold. A 'Contact Us' button sat in the top right of the page.","variant":"The 'Contact Us' button was removed. The trial button was moved into the form block and extra spacing was cut, so the button showed above the fold.","summary":"Moving the 'Start Free Trial!' button above the fold and removing a 'Contact Us' button lifted the trial form completion rate by 12.37% on desktop. Micro Focus ran this A/B test, and it was published as a VWO case study. Two changes shipped together, so the lift can't be credited to either one alone.","result":{"headline":"+12.37% completions","metrics":["Form completion rate: +12.37% for the variant over the control.","Desktop traffic only, with all visitors in the test and a 50/50 split.","The variant won and was rolled out on the site."]},"direction":"won","metric":"form completion rate","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Micro Focus","url":"https://liftarchive.com/practitioners/micro-focus/","kind":"org"},"source_url":"https://wingify.com/success-stories/microfocus/","source_name":"VWO case study","brand":null},{"slug":"micro-focus-marketplace-product-links","url":"https://liftarchive.com/test/micro-focus-marketplace-product-links/","markdown_url":"https://liftarchive.com/test/micro-focus-marketplace-product-links/index.md","title":"Product links on marketplace app pages: +124.13% product page traffic","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Internal links"],"element_slugs":["internal-links"],"change":"Product links on marketplace app pages","control":"App detail pages on the marketplace sub-domain had no links to the related Micro Focus product pages.","variant":"The same app detail pages, with links added to the matching Micro Focus product pages, which are the company's revenue pages.","summary":"Adding links to related Micro Focus product pages on its marketplace app detail pages lifted traffic sent to those product pages by 124.13%. Micro Focus ran this split URL test on its marketplace sub-domain, and it was published as a VWO case study.","result":{"headline":"+124.13% product page traffic","metrics":["Traffic from the marketplace to product pages: +124.13% for the variant.","Run as a split URL test with all traffic included and a 50/50 split.","This measures clicks through to product pages, not sign-ups or revenue."]},"direction":"won","metric":"traffic to product (revenue) pages","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Micro Focus","url":"https://liftarchive.com/practitioners/micro-focus/","kind":"org"},"source_url":"https://wingify.com/success-stories/microfocus/","source_name":"VWO case study","brand":null},{"slug":"moneyou-savings-landing-page-remove-tabs","url":"https://liftarchive.com/test/moneyou-savings-landing-page-remove-tabs/","markdown_url":"https://liftarchive.com/test/moneyou-savings-landing-page-remove-tabs/index.md","title":"Info tabs removed from savings landing page: +14.86% sign-ups","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Copy"],"element_slugs":["page-length","copy"],"change":"Info tabs removed from savings landing page","control":"The savings account landing page carried extra information tabs, and the Dutch word 'opneembaar' started with a lowercase letter.","variant":"The tabs were removed, other clutter was trimmed, and the word was capitalised as 'Opneembaar'.","summary":"Removing extra information tabs from its savings landing page, and capitalising one word, raised the account sign-up rate from 9.69% to 11.13% (+14.86%). MoneYou, an online bank owned by ABN AMRO, ran this A/B test, and it was published as a VWO case study. The two changes shipped together, so the lift can't be credited to either alone.","result":{"headline":"+14.86% sign-ups","metrics":["Savings account sign-up rate: 9.69% to 11.13%, a 14.86% lift, at 95%+ significance.","Clicks on the 'Meer informatie' (more information) button: 31.62% to 34.04%, a 7.65% lift, at 99% significance.","Engagement: 38.49% to 40.41%, a 4.98% lift, at 96% significance."]},"direction":"won","metric":"savings account sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"MoneYou","url":"https://liftarchive.com/practitioners/moneyou/","kind":"org"},"source_url":"https://wingify.com/success-stories/moneyou/","source_name":"VWO case study","brand":null},{"slug":"moneysmart-personal-loan-apply-layout","url":"https://liftarchive.com/test/moneysmart-personal-loan-apply-layout/","markdown_url":"https://liftarchive.com/test/moneysmart-personal-loan-apply-layout/index.md","title":"New personal loan apply layout: about +12% 'Apply Now' clicks","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout","Cta"],"element_slugs":["layout","cta"],"change":"New personal loan apply layout","control":"The existing layout of the 'apply for a personal loan' feature on the comparison page.","variant":"A new layout for the same feature, built by the design, product and developer teams. The case study does not describe what changed in detail.","summary":"A redesigned layout for the personal loan apply feature lifted 'Apply Now' clicks by about 12%, and use of the filters rose 40%. MoneySmart, a personal finance comparison site in South East Asia, ran this test, and it was published as an AB Tasty case study (now on the Wingify site). The new layout changed several things at once, so the lift can't be tied to one element.","result":{"headline":"about +12% 'Apply Now' clicks","metrics":["'Apply Now' click-through rate: up nearly 12%.","Use of the filters: up 40%.","Both are click metrics. Completed loan applications were not reported."]},"direction":"won","metric":"'apply now' cta clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"MoneySmart","url":"https://liftarchive.com/practitioners/moneysmart/","kind":"org"},"source_url":"https://wingify.com/success-stories/moneysmart-innovate-ideas/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"morningstar-marinas-mobile-nav-cta-copy","url":"https://liftarchive.com/test/morningstar-marinas-mobile-nav-cta-copy/","markdown_url":"https://liftarchive.com/test/morningstar-marinas-mobile-nav-cta-copy/index.md","title":"'Inquire Now' vs 'Contact Us' in mobile nav: +15.43% inquiries","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Cta copy","Navigation"],"element_slugs":["cta-copy","navigation"],"change":"'Inquire Now' vs 'Contact Us' in mobile nav","control":"The mobile navigation showed a 'Contact Us' button that led to the inquiry form.","variant":"Variant 1 changed the label to 'Inquire Now' and won. Variant 2 tried 'Store Your Boat'.","summary":"Changing the mobile navigation button from 'Contact Us' to 'Inquire Now' lifted CTA clicks by 44.11% and inquiry form submissions by 15.43%. Morningstar Properties ran this A/B test for its Morningstar Marinas sites, and it was published as a VWO case study. A second variant, 'Store Your Boat', did not beat 'Inquire Now'.","result":{"headline":"+15.43% inquiries","metrics":["CTA clicks: +44.11% for 'Inquire Now' over 'Contact Us' (the primary goal).","Inquiry form submissions: +15.43% for 'Inquire Now', the best of the three versions.","'Store Your Boat' was also tested but did not win. Its numbers were not shared."]},"direction":"won","metric":"cta clicks and inquiry form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Morningstar Properties","url":"https://liftarchive.com/practitioners/morningstar-properties/","kind":"org"},"source_url":"https://wingify.com/success-stories/morningstar-properties/","source_name":"VWO case study","brand":null},{"slug":"motorpoint-product-page-specs-higher","url":"https://liftarchive.com/test/motorpoint-product-page-specs-higher/","markdown_url":"https://liftarchive.com/test/motorpoint-product-page-specs-higher/index.md","title":"Car specs moved higher on the product page: more leads","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Layout","Content order"],"element_slugs":["layout","content-order"],"change":"Car specs moved higher on the product page","control":"The used-car product page showed the car's specs and features further down the page.","variant":"The specs and features section was moved higher up the page.","summary":"Moving car specs and features higher up its used-car product pages led to a noticeable increase in leads, though no figure was shared. Motorpoint, a UK car retailer, ran this test, and its team described it in an interview published as an AB Tasty case study (now on the Wingify site).","result":{"headline":"more leads","metrics":["Leads: increased, described as noticeable. No percentage was shared.","Motorpoint called it a small change with a clear payoff."]},"direction":"won","metric":"leads","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Motorpoint","url":"https://liftarchive.com/practitioners/motorpoint/","kind":"org"},"source_url":"https://wingify.com/success-stories/motorpoint-case-study/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"motorpoint-sell-your-car-button-label","url":"https://liftarchive.com/test/motorpoint-sell-your-car-button-label/","markdown_url":"https://liftarchive.com/test/motorpoint-sell-your-car-button-label/index.md","title":"Plainer button label in 'Sell Your Car' flow: better step-through","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"Plainer button label in 'Sell Your Car' flow","control":"A button that moved users from one step of the Sell Your Car flow to the next used a term many users didn't know well.","variant":"The same button with plainer, more familiar wording. The exact labels were not shared.","summary":"Replacing an unfamiliar term on a step button in the Sell Your Car flow with plainer wording improved conversion through that part of the funnel. No figure was shared. Motorpoint ran this test, and its team described it in an interview published as an AB Tasty case study (now on the Wingify site).","result":{"headline":"better step-through","metrics":["Step-through conversion in the Sell Your Car flow: improved. No percentage was shared.","The change was a single button label, so the result can be tied to that copy."]},"direction":"won","metric":"step-through conversion in the sell your car funnel","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Motorpoint","url":"https://liftarchive.com/practitioners/motorpoint/","kind":"org"},"source_url":"https://wingify.com/success-stories/motorpoint-case-study/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"travel-nevada-newsletter-flyout-reopen-tab","url":"https://liftarchive.com/test/travel-nevada-newsletter-flyout-reopen-tab/","markdown_url":"https://liftarchive.com/test/travel-nevada-newsletter-flyout-reopen-tab/index.md","title":"Newsletter flyout that stays reachable via a tab: more sign-ups","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popup","Newsletter signup"],"element_slugs":["popup","newsletter-signup"],"change":"Newsletter flyout that stays reachable via a tab","control":"A newsletter flyout slid out once a visitor had scrolled 75% of the page. If the visitor did nothing, it disappeared and could not be brought back.","variant":"The same flyout appeared at 75% scroll. If ignored, it collapsed into a tab at the edge of the screen, so visitors could open it again later.","summary":"Keeping a newsletter flyout reachable through a small tab, instead of letting it vanish when ignored, won on newsletter sign-ups, though no lift figure was shared. Noble Studios ran this A/B test for Travel Nevada, the state tourism site, and it was published as a VWO case study. Other engagement metrics were not hurt.","result":{"headline":"more sign-ups","metrics":["Newsletter sign-ups: the variant got more than the control and was declared the winner. The size of the lift was not shared.","Other engagement metrics: no negative effect reported, so the tab did not seem to annoy visitors.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"newsletter signups","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Noble Studios","url":"https://liftarchive.com/practitioners/noble-studios/","kind":"org"},"source_url":"https://wingify.com/success-stories/noble-studios/","source_name":"VWO case study","brand":null},{"slug":"travel-nevada-fixed-widget-position","url":"https://liftarchive.com/test/travel-nevada-fixed-widget-position/","markdown_url":"https://liftarchive.com/test/travel-nevada-fixed-widget-position/index.md","title":"Share and email widgets on the right side won on newsletter sign-ups","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout","Newsletter signup"],"element_slugs":["layout","newsletter-signup"],"change":"Share and email widgets on the right side won on newsletter sign-ups","control":"Share and email widgets were fixed to one side of the screen on Travel Nevada's site.","variant":"Variations placed the widgets on the left or the right side on desktop, and along the bottom of the screen on mobile. The right-side desktop version won.","summary":"Moving the fixed share and email widgets to the right side of the screen on desktop gave the most newsletter sign-ups, though no figure was shared. Noble Studios ran this A/B test for Travel Nevada, and it was published as a VWO case study. The impact on engagement metrics was described as minimal.","result":{"headline":"Winner","metrics":["Newsletter sign-ups: the right-side desktop variation performed best. The size of the lift was not shared.","Engagement metrics: minimal impact reported.","No figures were given for the mobile bottom-bar variation, sample size, duration or confidence."]},"direction":"won","metric":"newsletter signups","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Noble Studios","url":"https://liftarchive.com/practitioners/noble-studios/","kind":"org"},"source_url":"https://wingify.com/success-stories/noble-studios/","source_name":"VWO case study","brand":null},{"slug":"travel-nevada-inline-newsletter-widget","url":"https://liftarchive.com/test/travel-nevada-inline-newsletter-widget/","markdown_url":"https://liftarchive.com/test/travel-nevada-inline-newsletter-widget/index.md","title":"Sign-up form inside an auto-opening widget: +385% newsletter sign-ups","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Form placement","Newsletter signup"],"element_slugs":["form-placement","newsletter-signup"],"change":"Sign-up form inside an auto-opening widget","control":"A newsletter sign-up button sent visitors to a separate, dedicated sign-up page to fill in the form.","variant":"A widget fixed to the right side of the screen opened by itself at 75% scroll depth. Visitors could complete the sign-up form inside the widget without leaving the page.","summary":"Putting the newsletter form inside a right-side widget that opens on its own at 75% scroll, instead of a button that led to a separate sign-up page, lifted newsletter sign-up clicks by 385%. Noble Studios ran this A/B test for Travel Nevada, and it was published as a VWO case study. The variant brought in 104 extra sign-ups in 7 days.","result":{"headline":"+385% newsletter sign-ups","metrics":["Newsletter sign-up clicks: +385% versus control, at a 100% probability to beat control in VWO's stats.","Extra sign-ups: 104 more from the variant during the test.","Duration: 7 days. Total sample size was not shared.","The team tracked both the original button and the new in-widget form to count all sign-ups."]},"direction":"won","metric":"newsletter signup clicks","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Noble Studios","url":"https://liftarchive.com/practitioners/noble-studios/","kind":"org"},"source_url":"https://wingify.com/success-stories/noble-studios/","source_name":"VWO case study","brand":null},{"slug":"omnisend-pricing-page-custom-plans","url":"https://liftarchive.com/test/omnisend-pricing-page-custom-plans/","markdown_url":"https://liftarchive.com/test/omnisend-pricing-page-custom-plans/index.md","title":"Pricing page that features custom plans: +22.97% demo requests","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans"],"element_slugs":["pricing-display","plans"],"change":"Pricing page that features custom plans","control":"The standard pricing page showed basic plan tiers. Custom plans were hard to find.","variant":"A revamped page featured custom pricing prominently, explained value for different business sizes, and guided larger accounts toward tailored plans.","summary":"A redesigned pricing page that put custom plans up front and explained value by business size lifted demo requests by 22.97%. Omnisend's in-house web growth team ran the test, and it was published as a VWO case study. Several changes shipped together, but the bigger win was lead quality: lead-to-customer rate went from 2.94% to 11.54%.","result":{"headline":"+22.97% demo requests","metrics":["Demo requests: +22.97%.","Lead-to-customer conversion: 2.94% to 11.54%, nearly four times higher. The extra leads were better fits, not just more of them.","Overall new business MRR: +16.69% versus control.","Self-service new business MRR: +14%, with a statistically significant rise in average sales price.","Results were judged at a 90% confidence threshold. Sample size and duration were not shared."]},"direction":"won","metric":"demo requests","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Omnisend","url":"https://liftarchive.com/practitioners/omnisend/","kind":"org"},"source_url":"https://wingify.com/success-stories/omnisend/","source_name":"VWO case study","brand":null},{"slug":"omnisend-blog-remove-sales-hero","url":"https://liftarchive.com/test/omnisend-blog-remove-sales-hero/","markdown_url":"https://liftarchive.com/test/omnisend-blog-remove-sales-hero/index.md","title":"Blog post title as hero instead of a sales banner: +24.25% visits","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Headline","Hero & above-the-fold section"],"element_slugs":["headline","hero"],"change":"Blog post title as hero instead of a sales banner","control":"Blog posts opened with a sales-driven hero message and promotional content above the article.","variant":"Blog posts used a clean layout with the article title (H1) as the hero. The sales messaging was removed.","summary":"Replacing a sales-focused hero on blog posts with the article title lifted visits to the registration page by 24.25%. Omnisend's in-house web growth team ran this A/B test, and it was published as a VWO case study. The metric is visits to the registration page, not finished sign-ups.","result":{"headline":"+24.25% visits","metrics":["Visits to the registration page: +24.25%.","Results were judged at a 90% confidence threshold. Sample size and duration were not shared.","Completed registrations were not reported as a figure, so the effect on actual sign-ups is not known."]},"direction":"won","metric":"visits to registration page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Omnisend","url":"https://liftarchive.com/practitioners/omnisend/","kind":"org"},"source_url":"https://wingify.com/success-stories/omnisend/","source_name":"VWO case study","brand":null},{"slug":"omnisend-affiliate-landing-page-hero-social-proof","url":"https://liftarchive.com/test/omnisend-affiliate-landing-page-hero-social-proof/","markdown_url":"https://liftarchive.com/test/omnisend-affiliate-landing-page-hero-social-proof/index.md","title":"Stronger hero, more social proof on affiliate page: +17.66% sign-ups","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero & above-the-fold section","Social proof, authority & press","Copy"],"element_slugs":["hero","social-proof","copy"],"change":"Stronger hero, more social proof on affiliate page","control":"The generic affiliate landing page had a basic layout and little messaging.","variant":"The page got a more persuasive hero, refined copy, extra social proof and trust elements, plus updated widgets and redesigned sections.","summary":"A stronger hero, clearer copy and more social proof on a generic affiliate landing page lifted the sign-up rate by 17.66%. Omnisend's in-house web growth team ran this A/B test, and it was published as a VWO case study. Several changes shipped together, so no single element can claim the result.","result":{"headline":"+17.66% sign-ups","metrics":["Sign-up rate: +17.66%, from 277 sign-ups out of 2,988 visitors (about 9.3%) to 318 out of 2,915 (about 10.9%).","Sample: about 5,900 visitors in total. Results were judged at a 90% confidence threshold.","Test duration was not shared."]},"direction":"won","metric":"signups","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Omnisend","url":"https://liftarchive.com/practitioners/omnisend/","kind":"org"},"source_url":"https://wingify.com/success-stories/omnisend/","source_name":"VWO case study","brand":null},{"slug":"open-mile-lead-page-masthead-redesign","url":"https://liftarchive.com/test/open-mile-lead-page-masthead-redesign/","markdown_url":"https://liftarchive.com/test/open-mile-lead-page-masthead-redesign/index.md","title":"Cleaner masthead on freight quote page: lead rate 3.95% to 13.11%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline","Hero & above-the-fold section","Distractions"],"element_slugs":["headline","hero","distractions"],"change":"Cleaner masthead on freight quote page","control":"The quote page had a cluttered masthead with a red truck on an orange background and a weak headline. Social media buttons and a 'Talk to Us' button sat near the main CTA.","variant":"A large masthead with no image and a headline stressing that rates were free and fast. A red CTA stood out on a blue background, social buttons were removed and 'Talk to Us' was moved away from the CTA.","summary":"A cleaner, image-free masthead with a clearer headline and fewer distractions lifted the freight quote page's lead rate from 3.95% to 13.11%, a 232% increase. Open Mile, a freight brokerage startup, ran this A/B test, and it was published as a VWO case study. Many changes shipped together, so the result belongs to the whole redesign.","result":{"headline":"lead rate 3.95% to 13.11%","metrics":["Lead rate (quote requests): 3.95% to 13.11%, a 232% increase.","Confidence: 99.99%.","Sample size and test duration were not shared."]},"direction":"won","metric":"leads (quote requests)","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Open Mile","url":"https://liftarchive.com/practitioners/open-mile/","kind":"org"},"source_url":"https://wingify.com/success-stories/open-mile/","source_name":"VWO case study","brand":null},{"slug":"open-mile-cta-button-color","url":"https://liftarchive.com/test/open-mile-cta-button-color/","markdown_url":"https://liftarchive.com/test/open-mile-cta-button-color/index.md","title":"Red quote button beat blue, gray and green","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta color"],"element_slugs":["cta-color"],"change":"Red quote button beat blue, gray and green","control":"The quote CTA button was shown in blue, gray or green.","variant":"The same quote CTA button was shown in red.","summary":"A red quote button was a clear winner over blue, gray and green on Open Mile's freight lead page, though no figures were shared. Open Mile, a freight brokerage startup, ran this A/B test, and it was published briefly as part of a VWO case study. The red button was then kept in a later redesign.","result":{"headline":"Winner","metrics":["Leads: the red button was described as a clear winner over the other three colors. No lift figure was shared.","Sample size, duration and confidence were not shared.","The red button later appeared on a blue background in a redesign that lifted the lead rate from 3.95% to 13.11%."]},"direction":"won","metric":"leads","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Open Mile","url":"https://liftarchive.com/practitioners/open-mile/","kind":"org"},"source_url":"https://wingify.com/success-stories/open-mile/","source_name":"VWO case study","brand":null},{"slug":"open-mile-cta-text-get-a-quote","url":"https://liftarchive.com/test/open-mile-cta-text-get-a-quote/","markdown_url":"https://liftarchive.com/test/open-mile-cta-text-get-a-quote/index.md","title":"'Get a Quote' beat 'Get Rates' on a freight lead-gen page","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Get a Quote' beat 'Get Rates' on a freight lead-gen page","control":"The main lead-generation button on the freight rates page read 'Get Rates' in one version and 'Get a Truckload Quote' in another.","variant":"The button read 'Get a Quote', a shorter and more general request.","summary":"Open Mile, a truck freight broker, tested its main lead button copy and found that 'Get a Quote' beat both 'Get Rates' and 'Get a Truckload Quote'. The size of the win was not shared. Open Mile ran the test itself, and it was published as a VWO case study.","result":{"headline":"Winner","metrics":["Leads: 'Get a Quote' won against both alternatives. No lift, conversion rate or confidence level was shared for this test.","The winning copy was carried into a later page redesign. That redesign lifted leads from 3.95% to 13.11%, but it bundled many changes, so it does not measure this button test."]},"direction":"won","metric":"leads","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Open Mile","url":"https://liftarchive.com/practitioners/open-mile/","kind":"org"},"source_url":"https://wingify.com/success-stories/open-mile/","source_name":"VWO case study","brand":null},{"slug":"easycredit-collapse-application-form","url":"https://liftarchive.com/test/easycredit-collapse-application-form/","markdown_url":"https://liftarchive.com/test/easycredit-collapse-application-form/index.md","title":"Loan form hidden behind an 'Apply' button: +7% applications","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Form placement"],"element_slugs":["form-placement"],"change":"Loan form hidden behind an 'Apply' button","control":"The payday loan page showed the full application form in a sidebar next to the page content.","variant":"The form was collapsed. Visitors opened it by clicking a green Apply button in the top right corner.","summary":"Hiding the loan application form behind a green Apply button, instead of showing it in a sidebar, lifted conversions by 7%. Northmill ran the test on its Easycredit payday loan page in Sweden, and it was published as a VWO case study. The test ran for about five months.","result":{"headline":"+7% applications","metrics":["Loan applications: +7% conversions for the collapsed form version.","The test ran for about five months, which helps smooth out weekly and seasonal swings.","No sample size or confidence level was shared."]},"direction":"won","metric":"loan applications","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Northmill","url":"https://liftarchive.com/practitioners/northmill/","kind":"org"},"source_url":"https://wingify.com/success-stories/northmill/","source_name":"VWO case study","brand":null},{"slug":"orah-homepage-industry-terms-testimonials","url":"https://liftarchive.com/test/orah-homepage-industry-terms-testimonials/","markdown_url":"https://liftarchive.com/test/orah-homepage-industry-terms-testimonials/index.md","title":"Simpler nav, industry terms, testimonials up: +63% demo clicks","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Navigation","Copy","Testimonials"],"element_slugs":["navigation","copy","testimonials"],"change":"Simpler nav, industry terms, testimonials up","control":"The homepage had a fuller navigation menu, described products with Orah's own branded terms, and showed testimonials lower down.","variant":"The nav had fewer items, the copy used industry terms schools already know, and testimonials moved near the top.","summary":"Orah's homepage redesign lifted demo request clicks by 63.27% by cutting nav items, using common industry terms instead of brand names, and moving testimonials near the top. Orah, a student engagement platform, ran the test itself, and it was published as a VWO case study. The three changes shipped together, so the lift can't be credited to any one of them.","result":{"headline":"+63% demo clicks","metrics":["Demo request clicks (primary goal): +63.27%.","Product page clicks: +101.41%.","Free sign-up clicks: +121.41%.","All three metrics are clicks, not completed demo bookings or sign-ups, so the effect on pipeline is not known."]},"direction":"won","metric":"demo request clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Orah","url":"https://liftarchive.com/practitioners/orah/","kind":"org"},"source_url":"https://wingify.com/success-stories/orah/","source_name":"VWO case study","brand":null},{"slug":"paltalk-subscription-page-comparison-table","url":"https://liftarchive.com/test/paltalk-subscription-page-comparison-table/","markdown_url":"https://liftarchive.com/test/paltalk-subscription-page-comparison-table/index.md","title":"Pricing table above the fold plus testimonials: +6.74% purchases","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Testimonials","Cta"],"element_slugs":["pricing-display","testimonials","cta"],"change":"Pricing table above the fold plus testimonials","control":"The old subscription page did not fit all plans in the first screen, made features hard to compare, had no social proof, and its main button did not stand out.","variant":"An all-new design showed every plan above the fold in a table with features listed side by side, and added customer testimonials.","summary":"Paltalk's redesigned subscription page, with every plan in a feature comparison table above the fold plus customer testimonials, lifted successful purchases by 6.74%. Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study. It was a full page redesign, so the lift belongs to the whole package, not one element.","result":{"headline":"+6.74% purchases","metrics":["Successful subscription purchases: +6.74%.","Revenue: more than USD 2,000 extra during the test.","The test ran 53 days on all traffic with a 50/50 split. The new design is now live for all users.","No confidence level was shared."]},"direction":"won","metric":"successful subscription purchases","quantified":true,"evidence":"bundled","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/paltalk/","source_name":"VWO case study","brand":null},{"slug":"paltalk-credit-pack-upsell-popup","url":"https://liftarchive.com/test/paltalk-credit-pack-upsell-popup/","markdown_url":"https://liftarchive.com/test/paltalk-credit-pack-upsell-popup/index.md","title":"Pop-up suggesting a bigger credit pack: +USD 3,900 revenue","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Upsell","Popup"],"element_slugs":["upsell","popup"],"change":"Pop-up suggesting a bigger credit pack","control":"Users picked from eight virtual credit packs, used to send virtual gifts, with no further prompt.","variant":"Each time a user selected a pack, a pop-up asked if they wanted a higher value pack to save more.","summary":"A pop-up that offered a larger virtual credit pack, framed as extra savings, raised Paltalk's revenue by USD 3,900 over the control. Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study. The test ran 40 days with a 50/50 split.","result":{"headline":"+USD 3,900 revenue","metrics":["Revenue: +USD 3,900 for the pop-up version over the 40-day test.","Only an absolute revenue figure was shared. No percentage lift, average order value change or purchase rate was reported.","It is not stated whether the pop-up changed the number of purchases. The new version is now live for all users."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/paltalk/","source_name":"VWO case study","brand":null},{"slug":"paltalk-virtual-gift-category-dropdown","url":"https://liftarchive.com/test/paltalk-virtual-gift-category-dropdown/","markdown_url":"https://liftarchive.com/test/paltalk-virtual-gift-category-dropdown/index.md","title":"Gift category dropdown in a cleaner layout: +57% ARPU","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Navigation","Layout"],"element_slugs":["navigation","layout"],"change":"Gift category dropdown in a cleaner layout","control":"Gift categories were hard to see, and users had to scroll sideways to view all gifts within a category.","variant":"A cleaner layout put a dropdown of gift categories on the left. Picking one showed all gifts in that category at once.","summary":"Paltalk's cleaner virtual gift store, with a left-side dropdown of categories that showed every gift in the chosen one, raised conversion rate by 11.32% and average revenue per user by 57.32%. Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study. It ran 30 days with a 50/50 split.","result":{"headline":"+57% ARPU","metrics":["Conversion rate: +11.32%.","Average revenue per user (ARPU): +57.32%.","Total revenue: about USD 21,000 extra during the 30-day test. The new version is now live for all users.","No confidence level was shared."]},"direction":"won","metric":"conversion rate and arpu","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/paltalk/","source_name":"VWO case study","brand":null},{"slug":"paypanther-pricing-signup-page-faq-testimonials","url":"https://liftarchive.com/test/paypanther-pricing-signup-page-faq-testimonials/","markdown_url":"https://liftarchive.com/test/paypanther-pricing-signup-page-faq-testimonials/index.md","title":"Longer pricing page with FAQs and testimonials: +372.6% sign-ups","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Page length","Testimonials","FAQ sections"],"element_slugs":["page-length","testimonials","faq"],"change":"Longer pricing page with FAQs and testimonials","control":"The 'Pricing and Signup' page was short and bare, built on the idea that less content would mean fewer distractions.","variant":"A longer page added a pricing FAQ section, customer testimonials and a second sign-up button that framed the offer as a no-risk trial.","summary":"Making PayPanther's short pricing and sign-up page longer, with pricing FAQs, testimonials and an extra no-risk trial button, raised sign-ups by 372.6%. PayPanther, now PracticePanther, ran the test itself, and it was published as a VWO case study. The three additions shipped together, and the test saw only about 1,000 visitors.","result":{"headline":"+372.6% sign-ups","metrics":["Sign-ups: +372.6% over the original page.","Sample: about 1,000 visitors over a month. With so few visitors, the true lift is likely much smaller than the headline number.","The longer page became the default after the test."]},"direction":"won","metric":"signups","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"PayPanther","url":"https://liftarchive.com/practitioners/paypanther/","kind":"org"},"source_url":"https://wingify.com/success-stories/paypanther/","source_name":"VWO case study","brand":null},{"slug":"payu-checkout-drop-email-field","url":"https://liftarchive.com/test/payu-checkout-drop-email-field/","markdown_url":"https://liftarchive.com/test/payu-checkout-drop-email-field/index.md","title":"Dropping the email field from checkout: +5.8% checkout rate","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Dropping the email field from checkout","control":"The checkout page asked customers for both an email address and a phone number before paying.","variant":"The email field was removed, so customers only entered a phone number.","summary":"Removing the email field from PayU's hosted payment checkout, and asking only for a phone number, raised checkout completion by 5.8%. PayU ran the test itself, and it was published as a VWO case study. The result was reported as statistically significant.","result":{"headline":"+5.8% checkout rate","metrics":["Checkout completion: +5.8%, reported as statistically significant.","The email field was dropped for good after the test.","No sample size or duration was shared."]},"direction":"won","metric":"checkout completion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"PayU","url":"https://liftarchive.com/practitioners/payu/","kind":"org"},"source_url":"https://wingify.com/success-stories/payu/","source_name":"VWO case study","brand":null},{"slug":"penn-foster-brand-paid-traffic-landing-page","url":"https://liftarchive.com/test/penn-foster-brand-paid-traffic-landing-page/","markdown_url":"https://liftarchive.com/test/penn-foster-brand-paid-traffic-landing-page/index.md","title":"Dedicated landing page for brand search ads: +202% click-to-lead","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Cta"],"element_slugs":["page-length","cta"],"change":"Dedicated landing page for brand search ads","control":"Paid brand search ads sent visitors to the main Penn Foster website homepage, with the full site's navigation and content.","variant":"The same ads sent visitors to a separate landing page built for a high mobile speed score. It carried less information and two clear calls to action: request information or enroll.","summary":"Sending paid brand search visitors to a short, fast-loading landing page instead of the homepage lifted click-to-lead rate by 202%. Penn Foster, an online career college, ran this A/B test itself, and it was published as a VWO case study. Click-to-enroll also went up, though the size of that gain was not shared.","result":{"headline":"+202% click-to-lead","metrics":["Click-to-lead rate: +202% versus the homepage. This was the primary metric.","Click-to-enroll also increased, according to the team. The exact figure was not shared.","About 35,000 visitors took part over 24 days, split 50/50. Confidence level was not shared."]},"direction":"won","metric":"click-to-lead rate","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"Penn Foster","url":"https://liftarchive.com/practitioners/penn-foster/","kind":"org"},"source_url":"https://wingify.com/success-stories/penn-foster/","source_name":"VWO case study","brand":null},{"slug":"aapka-painter-cost-calculator-form-3-steps","url":"https://liftarchive.com/test/aapka-painter-cost-calculator-form-3-steps/","markdown_url":"https://liftarchive.com/test/aapka-painter-cost-calculator-form-3-steps/index.md","title":"Paint cost calculator cut from 5 steps to 3: +40% leads","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form steps","Form fields"],"element_slugs":["form-steps","form-fields"],"change":"Paint cost calculator cut from 5 steps to 3","control":"The paint cost calculator took visitors through five steps and asked them to pick from a complex mix of paint products.","variant":"The form was cut to three steps. Paints were grouped into Economy, Premium and Luxury, and the Economy tier came first with a default selection.","summary":"Cutting a paint cost calculator lead form from five steps to three, and grouping paints into Economy, Premium and Luxury tiers, lifted leads by 40%. Performics India ran this split URL test for Aapka Painter, a home painting service backed by Pidilite, and it was published as a VWO case study. Several form changes shipped together, so the result belongs to the whole new flow.","result":{"headline":"+40% leads","metrics":["Leads: +40% overall versus the original form. This was the primary goal.","Drop-offs: -30%, so fewer people abandoned the form partway.","Average engagement time per session rose 1.4x.","The test ran for one week. Sample size and confidence level were not shared."]},"direction":"won","metric":"leads","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Performics India","url":"https://liftarchive.com/practitioners/performics-india/","kind":"org"},"source_url":"https://wingify.com/success-stories/performics/","source_name":"VWO case study","brand":null},{"slug":"hdfc-ergo-car-insurance-paid-landing-page","url":"https://liftarchive.com/test/hdfc-ergo-car-insurance-paid-landing-page/","markdown_url":"https://liftarchive.com/test/hdfc-ergo-car-insurance-paid-landing-page/index.md","title":"Clearer car insurance ad landing page: winner, figures not shared","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline","Cta copy","Form fields"],"element_slugs":["headline","cta-copy","form-fields"],"change":"Clearer car insurance ad landing page","control":"The mobile page for paid car insurance campaigns used complex wording, had no hero banner, and made the car registration details field mandatory.","variant":"The page led with the headline \"Get car insurance with a 100% Claim Settlement Ratio\", used simpler wording, made the registration field optional, changed the CTA to \"Get a Free Quote Now\", tidied the icons and added a hero banner.","summary":"A reworked mobile car insurance ad landing page, with a claim settlement headline, simpler copy and an optional car registration field, beat the original on lead conversion rate, but the exact uplift was not shared in text. Performics India ran this A/B test for HDFC ERGO General Insurance, and it was published as a VWO case study. Several changes shipped together, so the win belongs to the whole redesign.","result":{"headline":"winner, figures not shared","metrics":["Lead conversion rate: the variation was reported as a clear winner. The figures were only shown in an image, so we can't state the size of the lift.","The test ran for two weeks on mobile with a 50/50 split. Sample size and confidence were not shared.","Across the wider programme of tests, HDFC ERGO's cost per acquisition fell 47%, but that figure is not from this test alone."]},"direction":"won","metric":"lead conversion rate","quantified":false,"evidence":"bundled","date":null,"credited_to":{"name":"Performics India","url":"https://liftarchive.com/practitioners/performics-india/","kind":"org"},"source_url":"https://wingify.com/success-stories/performics-hdfc-ergo/","source_name":"VWO case study","brand":null},{"slug":"hdfc-ergo-health-insurance-paid-landing-page","url":"https://liftarchive.com/test/hdfc-ergo-health-insurance-paid-landing-page/","markdown_url":"https://liftarchive.com/test/hdfc-ergo-health-insurance-paid-landing-page/index.md","title":"Shorter health insurance ad page with '2 Steps' CTA: winner","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Form fields","Cta copy","Hero & above-the-fold section"],"element_slugs":["form-fields","cta-copy","hero"],"change":"Shorter health insurance ad page with '2 Steps' CTA","control":"The mobile page for paid health insurance campaigns had an email field in its form, listed offerings as plain text, lacked a clear value proposition and used a \"Buy Now\" button. About 65% of visitors dropped off between viewing the page and submitting a lead.","variant":"The page had a clearer top banner, removed the email field, made plan type easier to select, showed offerings as tiles and used a hero image of a smiling person. The CTA became \"Get Free Quote in Just 2 Steps!\".","summary":"A mobile health insurance ad page with no email field, tile-style plans and the CTA \"Get Free Quote in Just 2 Steps!\" beat the original on lead conversion rate, though the size of the lift was not shared in text. Performics India ran this A/B test for HDFC ERGO General Insurance, and it was published as a VWO case study. Many changes shipped together, so the win belongs to the full redesign.","result":{"headline":"winner","metrics":["Lead conversion rate: the variation was reported as the winner. The figures were only shown in an image, so we can't state the size of the lift.","The test ran for two weeks on mobile with a 50/50 split. Sample size and confidence were not shared."]},"direction":"won","metric":"lead conversion rate","quantified":false,"evidence":"bundled","date":null,"credited_to":{"name":"Performics India","url":"https://liftarchive.com/practitioners/performics-india/","kind":"org"},"source_url":"https://wingify.com/success-stories/performics-hdfc-ergo/","source_name":"VWO case study","brand":null},{"slug":"hdfc-ergo-car-insurance-seo-page-free-quote","url":"https://liftarchive.com/test/hdfc-ergo-car-insurance-seo-page-free-quote/","markdown_url":"https://liftarchive.com/test/hdfc-ergo-car-insurance-seo-page-free-quote/index.md","title":"Stronger hero and 'Free' quote CTA on car insurance page: +38% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline","Cta copy","Trust signals"],"element_slugs":["headline","cta-copy","trust-signals"],"change":"Stronger hero and 'Free' quote CTA on car insurance page","control":"The mobile car insurance page for organic search visitors showed a single input field and a \"Get a Quote\" button.","variant":"The page added a stronger headline stating the main value proposition, made the registration number box more visible, added trust signals and a hero image in the first fold, and changed the CTA to include the word \"Free\".","summary":"A stronger hero headline, a more visible registration number box, trust signals and the word \"Free\" in the quote button lifted lead conversion rate by 38% on an organic car insurance page. Performics India ran this A/B test for HDFC ERGO General Insurance, and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the whole first-fold redesign.","result":{"headline":"+38% leads","metrics":["Lead conversion rate: +38% versus the original page.","The test ran for nine days on mobile with a 50/50 split. Sample size and confidence were not shared."]},"direction":"won","metric":"lead conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Performics India","url":"https://liftarchive.com/practitioners/performics-india/","kind":"org"},"source_url":"https://wingify.com/success-stories/performics-hdfc-ergo/","source_name":"VWO case study","brand":null},{"slug":"hdfc-ergo-health-insurance-seo-page-form-first-fold","url":"https://liftarchive.com/test/hdfc-ergo-health-insurance-seo-page-form-first-fold/","markdown_url":"https://liftarchive.com/test/hdfc-ergo-health-insurance-seo-page-form-first-fold/index.md","title":"Full form above the fold on health insurance page: +25% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Form placement","Headline","Cta copy"],"element_slugs":["form-placement","headline","cta-copy"],"change":"Full form above the fold on health insurance page","control":"The mobile health insurance page for organic visitors had no hero headline, and not all form fields were visible up front. About 60% of visitors dropped off between viewing the page and submitting a lead.","variant":"The page added a value-proposition headline, kept all form fields in the first fold, used a more prominent \"GET FREE QUOTE NOW\" button, listed benefits such as \"Get Ultimate 4X Health Coverage\", and added a hero image.","summary":"Showing every form field in the first fold, with a value-proposition headline and a bolder \"GET FREE QUOTE NOW\" button, lifted lead conversion rate by 25% on an organic health insurance page. Performics India ran this A/B test for HDFC ERGO General Insurance, and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the whole redesign, not just the form.","result":{"headline":"+25% leads","metrics":["Lead conversion rate: +25% versus the original page.","The test ran for nine days on mobile with a 50/50 split. Sample size and confidence were not shared."]},"direction":"won","metric":"lead conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Performics India","url":"https://liftarchive.com/practitioners/performics-india/","kind":"org"},"source_url":"https://wingify.com/success-stories/performics-hdfc-ergo/","source_name":"VWO case study","brand":null},{"slug":"plymouth-rock-yubi-app-download-checkout-step","url":"https://liftarchive.com/test/plymouth-rock-yubi-app-download-checkout-step/","markdown_url":"https://liftarchive.com/test/plymouth-rock-yubi-app-download-checkout-step/index.md","title":"Explaining the app at checkout in 3 steps: +10% progression","vertical":"lead-gen","page_type":"checkout","page_type_name":"Checkout","elements":["Copy","Visuals","Steps"],"element_slugs":["copy","visuals","steps"],"change":"Explaining the app at checkout in 3 steps","control":"The final checkout step asked customers for a mobile number to get a link to the YUBI driving app, with little explanation of why it mattered.","variant":"The step added visuals, explained what the YUBI app does and why it helps, and split the download into three actions: give a mobile number, grant app permissions, and avoid policy cancellation.","summary":"Adding visuals, explaining the app's benefits and breaking the download into three steps lifted progression from the app phone-number page to checkout by about 10%. Plymouth Rock Assurance ran this server-side A/B test on its car insurance purchase flow, and it was published as a VWO case study. Copy, visuals and step layout changed together, so no single change can take the credit.","result":{"headline":"+10% progression","metrics":["Progression from the app phone-number page to the checkout page: about +10%.","The test ran server-side for two weeks. Sample size and confidence were not shared.","The team's main goal was more app downloads after purchase, but the download rate itself was not reported."]},"direction":"won","metric":"progression from app phone number page to checkout page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Plymouth Rock Assurance","url":"https://liftarchive.com/practitioners/plymouth-rock-assurance/","kind":"org"},"source_url":"https://wingify.com/success-stories/plymouth-rock/","source_name":"VWO case study","brand":null},{"slug":"posist-homepage-hero-usp-shorter-page","url":"https://liftarchive.com/test/posist-homepage-hero-usp-shorter-page/","markdown_url":"https://liftarchive.com/test/posist-homepage-hero-usp-shorter-page/index.md","title":"USP hero and shorter homepage: +16% visits to demo page","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Cta","Page length"],"element_slugs":["headline","cta","page-length"],"change":"USP hero and shorter homepage","control":"The original POSist homepage, with its earlier hero and the full set of page sections.","variant":"The hero gained a headline stating the USP and a clear call to action. Sections that heatmaps and recordings showed to be low value were removed to shorten the scroll, and the site was tuned to load faster.","summary":"A homepage with a USP-led hero, a clear CTA and fewer low-value sections lifted visits to the Contact Us (demo) page from 13.25% to 15.45%, a gain of about 16%. POSist, a restaurant point-of-sale software company now called Restroworks, ran this split URL test itself, and it was published as a VWO case study. Hero copy, page length and site speed all changed together.","result":{"headline":"+16% visits to demo page","metrics":["Homepage to Contact Us page rate: 15.45% versus 13.25%, a relative lift of about 16%.","Sample size, duration and confidence were not shared.","This was the first of a series of tests. Later homepage and contact page tests added further gains."]},"direction":"won","metric":"visits to contact us (demo) page","quantified":true,"evidence":"bundled","date":"2018","credited_to":{"name":"POSist","url":"https://liftarchive.com/practitioners/posist/","kind":"org"},"source_url":"https://wingify.com/success-stories/posist-restroworks/","source_name":"VWO case study","brand":null},{"slug":"posist-homepage-logos-testimonials-segment-paths","url":"https://liftarchive.com/test/posist-homepage-logos-testimonials-segment-paths/","markdown_url":"https://liftarchive.com/test/posist-homepage-logos-testimonials-segment-paths/index.md","title":"Logos, testimonials and split paths on home page: +5% demo page visits","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Trust logos","Testimonials","Segmentation"],"element_slugs":["trust-logos","testimonials","segmentation"],"change":"Logos, testimonials and split paths on home page","control":"The winning home page from POSist's previous test, without prominent customer logos, testimonials or a section explaining why to choose POSist.","variant":"The same page with customer logos, testimonials and a 'Why POSist?' section added. Visitors were also split into two paths: those switching from another POS system and those buying one for the first time.","summary":"Adding customer logos, testimonials, a 'Why POSist?' section and separate paths for switchers and first-time buyers lifted home page visits to the Contact Us page by about 5%. The marketing team at POSist (now Restroworks), a restaurant POS software company, ran this test, and it was published as a VWO case study. Several changes shipped together, so the lift belongs to the package, not to any single element.","result":{"headline":"+5% demo page visits","metrics":["Visits from the home page to the Contact Us page: up about 5%. This was the goal the team tracked.","The test ran for one week, and POSist made the new version its live home page.","Demo sign-ups themselves were not the metric here, so the effect on leads from this test alone is not shared."]},"direction":"won","metric":"visits to contact us page","quantified":true,"evidence":"bundled","date":"2018","credited_to":{"name":"POSist","url":"https://liftarchive.com/practitioners/posist/","kind":"org"},"source_url":"https://wingify.com/success-stories/posist-restroworks/","source_name":"VWO case study","brand":null},{"slug":"posist-contact-page-narrow-form-trust","url":"https://liftarchive.com/test/posist-contact-page-narrow-form-trust/","markdown_url":"https://liftarchive.com/test/posist-contact-page-narrow-form-trust/index.md","title":"Narrower demo form with logos and testimonials: +20% demo sign-ups","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Form layout","Trust logos","Testimonials"],"element_slugs":["form-layout","trust-logos","testimonials"],"change":"Narrower demo form with logos and testimonials","control":"The original Contact Us page, where prospects requested a demo using a wider form, without trust signals or an explanation of what they would get.","variant":"A narrower form, new copy explaining what the prospect gets from the demo, and customer logos and testimonials on the page.","summary":"A narrower demo request form, copy on what prospects receive, and customer logos and testimonials lifted demo sign-ups from 9.37% to 11.26%, about 20%. The marketing team at POSist (now Restroworks), a restaurant POS software company, ran this test on its Contact Us page, and it was published as a VWO case study. These changes shipped together, so the lift can't be credited to the form alone.","result":{"headline":"+20% demo sign-ups","metrics":["Demo sign-up rate: 9.37% on the original vs 11.26% on the variant, a relative lift of about 20%.","The idea came from form analytics data on where prospects hesitated.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"demo sign-ups","quantified":true,"evidence":"bundled","date":"2018","credited_to":{"name":"POSist","url":"https://liftarchive.com/practitioners/posist/","kind":"org"},"source_url":"https://wingify.com/success-stories/posist-restroworks/","source_name":"VWO case study","brand":null},{"slug":"posist-contact-page-remove-exits","url":"https://liftarchive.com/test/posist-contact-page-remove-exits/","markdown_url":"https://liftarchive.com/test/posist-contact-page-remove-exits/index.md","title":"Removing header and footer links from demo page: +7% sign-ups","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Navigation","Distractions"],"element_slugs":["navigation","distractions"],"change":"Removing header and footer links from demo page","control":"The winning Contact Us page from the previous test, with the full header and footer menus in place.","variant":"A focused version of the same page with the header and footer exit links removed, so the demo form was the main thing to do.","summary":"Removing the header and footer menu links from the Contact Us page lifted demo sign-ups by 7%. The marketing team at POSist (now Restroworks), a restaurant POS software company, ran this follow-up test, and it was published as a VWO case study. The team built the new version after heatmaps and session recordings showed visitors leaving through the menus.","result":{"headline":"+7% sign-ups","metrics":["Demo sign-ups: up 7% compared with the page that kept the menus.","The idea came from heatmaps and recordings that showed many exits through the header and footer.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"demo sign-ups","quantified":true,"evidence":"ab-test","date":"2018","credited_to":{"name":"POSist","url":"https://liftarchive.com/practitioners/posist/","kind":"org"},"source_url":"https://wingify.com/success-stories/posist-restroworks/","source_name":"VWO case study","brand":null},{"slug":"powtoon-pricing-page-storage-values","url":"https://liftarchive.com/test/powtoon-pricing-page-storage-values/","markdown_url":"https://liftarchive.com/test/powtoon-pricing-page-storage-values/index.md","title":"'10 GB' instead of 'unlimited' storage on pricing: +27.9% revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans"],"element_slugs":["pricing-display","plans"],"change":"'10 GB' instead of 'unlimited' storage on pricing","control":"The pricing page listed 2 GB of storage on the Pro plan and unlimited storage on the Business plan.","variant":"Three versions were tested: 10 GB on both plans, 2 GB on both plans, and 10 GB on Business vs 2 GB on Pro. The last one won.","summary":"Showing 10 GB of storage on Powtoon's Business plan, instead of 'unlimited', lifted revenue by 27.9%. Wingify's services team ran this test for Powtoon, the animated video software company, and it was published as a VWO case study. Three variants with different storage values were tested against the original.","result":{"headline":"+27.9% revenue","metrics":["Revenue: up 27.9% for the version showing 10 GB on Business and 2 GB on Pro.","Results for the other two variants were not shared.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/powtoon/","source_name":"VWO case study","brand":null},{"slug":"powtoon-pricing-monthly-annual-display","url":"https://liftarchive.com/test/powtoon-pricing-monthly-annual-display/","markdown_url":"https://liftarchive.com/test/powtoon-pricing-monthly-annual-display/index.md","title":"New monthly vs annual price display on Powtoon pricing page lost","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display"],"element_slugs":["pricing-display"],"change":"New monthly vs annual price display on Powtoon pricing page lost","control":"Powtoon's original pricing page display of monthly and annual plan prices.","variant":"An alternative presentation of monthly vs annual prices, meant to test whether the display changed which plan visitors chose. The exact design was not described.","summary":"A new way of showing monthly and annual prices on Powtoon's pricing page lost to the original display. Powtoon's team ran the test with VWO, and it was published as a VWO case study. The case study only mentions it briefly, so the size of the loss and the exact design were not shared.","result":{"headline":"Lost","metrics":["Plan choice and revenue: the original display outperformed the variant. This is a negative result.","No numbers were shared, so the size of the loss is unknown.","Powtoon shared the results internally and kept testing its pricing page."]},"direction":"lost","metric":"plan choice / revenue","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Powtoon","url":"https://liftarchive.com/practitioners/powtoon/","kind":"org"},"source_url":"https://wingify.com/success-stories/powtoon/","source_name":"VWO case study","brand":null},{"slug":"pricecharting-cta-price-guide-vs-download","url":"https://liftarchive.com/test/pricecharting-cta-price-guide-vs-download/","markdown_url":"https://liftarchive.com/test/pricecharting-cta-price-guide-vs-download/index.md","title":"Button 'Price Guide' instead of 'Download' with price: +620.9% clicks","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Cta copy","Pricing display"],"element_slugs":["cta-copy","pricing-display"],"change":"Button 'Price Guide' instead of 'Download' with price","control":"Product pages had a 'Download' button with the price list fee next to it, for example 'Sega Genesis Price List for $2'.","variant":"The button read 'Price Guide' and the price was removed. Clicking it led to a page where users could build their own price guide.","summary":"Changing a button from 'Download' with the fee beside it to 'Price Guide' with no price lifted clickthroughs by 620.9%. PriceCharting, a site selling video game price data, ran this test itself, and it was published as a VWO case study. The metric was clicks on the button, not purchases.","result":{"headline":"+620.9% clicks","metrics":["Button clickthroughs: up 620.9% on the variant.","The variant won after about a week at 99.9% statistical significance.","Purchases and revenue were not reported, so the effect on sales is unknown.","PriceCharting rolled out the new button."]},"direction":"won","metric":"cta clickthroughs","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"PriceCharting","url":"https://liftarchive.com/practitioners/pricecharting/","kind":"org"},"source_url":"https://wingify.com/success-stories/pricecharting/","source_name":"VWO case study","brand":null},{"slug":"pricecharting-starting-price-label","url":"https://liftarchive.com/test/pricecharting-starting-price-label/","markdown_url":"https://liftarchive.com/test/pricecharting-starting-price-label/index.md","title":"Lower 'Starts at' price beside button lost: $4 beat $2 and $1","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Pricing display"],"element_slugs":["pricing-display"],"change":"Lower 'Starts at' price beside button lost","control":"The 'Price Guide' button with 'Starts at $4' shown next to it.","variant":"Two variants showed 'Starts at $2' and 'Starts at $1' instead. The prices were for the test only and were not charged at checkout.","summary":"Showing a lower starting price next to the 'Price Guide' button did not help: 'Starts at $4' got more clicks than '$2' or '$1', at 91% significance. PriceCharting, a site selling video game price data, ran this test itself, and it was published as a VWO case study. Even the $4 version reached only a 0.70% clickthrough rate, below the 1.03% of the no-price button from the earlier test.","result":{"headline":"$4 beat $2 and $1","metrics":["The $4 label got more clicks than the $2 and $1 labels. The lower prices lost.","Significance reached 91%, below the usual 95% bar, so the source says there was no clear winner.","The $4 version's 0.70% clickthrough rate was below the 1.03% of the earlier no-price button. That is a comparison across two tests, not a direct split.","PriceCharting did not add a starting price to its pages."]},"direction":"lost","metric":"cta clickthroughs","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"PriceCharting","url":"https://liftarchive.com/practitioners/pricecharting/","kind":"org"},"source_url":"https://wingify.com/success-stories/pricecharting/","source_name":"VWO case study","brand":null},{"slug":"puregym-join-gym-search-field","url":"https://liftarchive.com/test/puregym-join-gym-search-field/","markdown_url":"https://liftarchive.com/test/puregym-join-gym-search-field/index.md","title":"Search field instead of 450-gym dropdown at sign-up: +3.4% conversion","vertical":"lead-gen","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields","Search"],"element_slugs":["form-fields","search"],"change":"Search field instead of 450-gym dropdown at sign-up","control":"Visitors who started joining without coming from a local gym page saw a long dropdown of over 450 locations, with no map or search.","variant":"A search field let visitors type a location and filter the gym options straight away.","summary":"Replacing a dropdown of more than 450 gyms with a search field on the first join step lifted membership sign-up conversion by 3.4%. PureGym, a UK gym chain, ran this test with Wingify, and it was published as an AB Tasty case study. Users could type a location and the gym list filtered as they typed.","result":{"headline":"+3.4% conversion","metrics":["Membership sign-up conversion: up 3.4%.","Time spent on the gym selection step dropped, according to the source.","More users completed gym selection and moved on in the join flow.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"membership sign-up conversion","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"PureGym","url":"https://liftarchive.com/practitioners/puregym/","kind":"org"},"source_url":"https://wingify.com/success-stories/puregym-case-study/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"puregym-sticky-pricing-membership-table","url":"https://liftarchive.com/test/puregym-sticky-pricing-membership-table/","markdown_url":"https://liftarchive.com/test/puregym-sticky-pricing-membership-table/index.md","title":"Sticky prices on the gym membership comparison: +2% conversion","vertical":"lead-gen","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Sticky"],"element_slugs":["pricing-display","sticky"],"change":"Sticky prices on the gym membership comparison","control":"Step two of the join flow showed a comparison table of membership options such as Plus, Core and Off-Peak. As visitors scrolled down to read plan benefits, the prices scrolled out of view, and the monthly fee and one-off joining fee sat in different places.","variant":"The prices stayed fixed at the top of the screen while visitors scrolled through the plan comparison, so cost was always visible next to the features being read.","summary":"Keeping membership prices pinned to the top of the screen while visitors scrolled the plan comparison lifted overall sign-up conversion by 2%. PureGym's product team ran this test on step two of its online join journey. It was published as an AB Tasty case study, now hosted by Wingify.","result":{"headline":"+2% conversion","metrics":["Overall conversion: +2%. More visitors went on to become members.","Progression to the next step of the join flow also went up, according to PureGym. No figure was shared for this.","Sample size, test duration and confidence level were not shared."]},"direction":"won","metric":"membership sign-up conversion","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"PureGym","url":"https://liftarchive.com/practitioners/puregym/","kind":"org"},"source_url":"https://wingify.com/success-stories/puregym-case-study/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"qualicorp-remove-repeat-fields","url":"https://liftarchive.com/test/qualicorp-remove-repeat-fields/","markdown_url":"https://liftarchive.com/test/qualicorp-remove-repeat-fields/index.md","title":"Removing repeated form fields: +19.31% completed quote requests","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Removing repeated form fields","control":"Visitors entered their name and date of birth on the homepage to start a quote. On step two of the form, they were asked to fill in those same two fields again.","variant":"Step two no longer asked for name and date of birth. Visitors only filled in the fields they had not already answered.","summary":"Dropping the name and date-of-birth fields from step two of a health plan quote form, because visitors had already typed them on the homepage, raised completed quote requests by 19.31%. Clicks on the main Request Contact button rose 24.68%. Wingify Services, the consulting team at VWO, ran this test with Brazilian health plan administrator Qualicorp, and it was published as a VWO case study.","result":{"headline":"+19.31% completed quote requests","metrics":["Clicks on the main form button (Request Contact): +24.68%, reported at 100% significance.","Visits to the request-received page, which confirms a lead: +19.31%, reported at 100% confidence.","The test ran for 14 days with traffic split 50/50 and all visitors included. Sample size was not shared."]},"direction":"won","metric":"request contact clicks and visits to request-received page","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/qualicorp/","source_name":"VWO case study","brand":null},{"slug":"qualicorp-mandatory-profession-field","url":"https://liftarchive.com/test/qualicorp-mandatory-profession-field/","markdown_url":"https://liftarchive.com/test/qualicorp-mandatory-profession-field/index.md","title":"Making the profession field required: +12.52% completed requests","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Making the profession field required","control":"The profession field in the health plan quote form was optional and offered a 'none' option. Visitors who picked it got no health plans on the results page.","variant":"The profession field became required, so visitors could not continue without picking one, and the list included more professions to choose from.","summary":"Making the profession field mandatory, with more options to choose from, raised visits to Qualicorp's request-received page by 12.52%. Wingify Services, the consulting team at VWO, ran the test with the Brazilian health plan administrator over seven weeks. It was published as a VWO case study.","result":{"headline":"+12.52% completed requests","metrics":["Visits to the request-received page, which confirms a lead: +12.52%, reported at 100% confidence.","Visits to the plan results page: +4.33%.","The test ran for 7 weeks with a 50/50 split. Sample size was not shared."]},"direction":"won","metric":"visits to request-received page","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/qualicorp/","source_name":"VWO case study","brand":null},{"slug":"qualicorp-floating-field-labels","url":"https://liftarchive.com/test/qualicorp-floating-field-labels/","markdown_url":"https://liftarchive.com/test/qualicorp-floating-field-labels/index.md","title":"Floating labels on a quote form: +16.93% completed requests","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form design"],"element_slugs":["form-design"],"change":"Floating labels on a quote form","control":"Step two of the quote form showed field labels at all times. Form analysis showed many visitors dropped off here, and the labels were hard to read.","variant":"Each label appeared above its field only after the visitor clicked into it. The label font and size were also changed to make them easier to read.","summary":"Showing each field label above the box only once a visitor clicked into it, in a clearer font and size, raised visits to Qualicorp's request-received page by 16.93%. Wingify Services, the consulting team at VWO, ran the test on step two of the Brazilian health plan administrator's quote form. It was published as a VWO case study.","result":{"headline":"+16.93% completed requests","metrics":["Visits to the request-received page, the main goal: +16.93%, reported at 100% significance.","The test ran for 12 days with all traffic included and a 50/50 split. Sample size was not shared.","Qualicorp made the variant live for all visitors."]},"direction":"won","metric":"visits to request-received page","quantified":true,"evidence":"ab-test","date":"2020","credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/qualicorp/","source_name":"VWO case study","brand":null},{"slug":"reassured-multi-step-life-insurance-quote-form","url":"https://liftarchive.com/test/reassured-multi-step-life-insurance-quote-form/","markdown_url":"https://liftarchive.com/test/reassured-multi-step-life-insurance-quote-form/index.md","title":"Multi-step life insurance quote form: +31.23% form submissions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form steps","Progress bar"],"element_slugs":["form-steps","progress-bar"],"change":"Multi-step life insurance quote form","control":"Visitors had to fill in a long form, with most fields on one page, before they could request a quote. It could look like a lot of work at first glance.","variant":"The form was split into stages, each asking for one answer. A progress bar at the top showed how far along the user was.","summary":"Turning a long, single-page life insurance quote form into a multi-step form with one question per step lifted form completions by 31.23%. The CRO team at Reassured, a UK life insurance broker, ran this test, and it was published as a VWO case study. A progress bar at the top showed users how close they were to finishing.","result":{"headline":"+31.23% form submissions","metrics":["Form completions, tracked as visits to the thank-you page: +31.23%.","The lift was higher among desktop visitors. Separate desktop and mobile figures were not shared.","The test ran for close to five weeks. Sample size and confidence level were not shared."]},"direction":"won","metric":"form completions (thank-you page visits)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Reassured","url":"https://liftarchive.com/practitioners/reassured/","kind":"org"},"source_url":"https://wingify.com/success-stories/reassured/","source_name":"VWO case study","brand":null},{"slug":"rmit-online-mobile-courses-dropdown-nav","url":"https://liftarchive.com/test/rmit-online-mobile-courses-dropdown-nav/","markdown_url":"https://liftarchive.com/test/rmit-online-mobile-courses-dropdown-nav/index.md","title":"'Courses' dropdown in mobile header: +7.78% lead form submissions","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation"],"element_slugs":["navigation"],"change":"'Courses' dropdown in mobile header","control":"On mobile, 'Courses & degrees' sat inside the hamburger menu among other items. Users had to open the menu and tap again to reach the course categories.","variant":"A 'Courses' dropdown sat right in the main mobile header. It listed nine categories, from All courses to Software Development, in a simple list that took one tap to use.","summary":"Adding a 'Courses' dropdown to the mobile header, with one-tap links to nine course categories, raised the lead form submission rate by 7.78%. RMIT Online, the online learning arm of RMIT University, ran this split URL test, and it was published as a VWO case study. Clicks through to category pages rose 35% across the site.","result":{"headline":"+7.78% lead form submissions","metrics":["Lead form submission rate: +7.78%. This was the primary goal.","Category page click-through rate: +35% sitewide.","Category page visits: +10.02%. The Courses dropdown drove 55% of these visits in the variant, against 40% for the course menu in the control.","The split URL test ran for 14 days on mobile. Sample size and confidence level were not shared."]},"direction":"won","metric":"lead form submission rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"RMIT Online","url":"https://liftarchive.com/practitioners/rmit-online/","kind":"org"},"source_url":"https://wingify.com/success-stories/rmit-online/","source_name":"VWO case study","brand":null},{"slug":"lkr-creating-fame-cta-make-me-famous","url":"https://liftarchive.com/test/lkr-creating-fame-cta-make-me-famous/","markdown_url":"https://liftarchive.com/test/lkr-creating-fame-cta-make-me-famous/index.md","title":"'Make Me Famous' sign-up button text: +8.39% sign-ups","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Make Me Famous' sign-up button text","control":"The landing page for the Creating Fame program used the original sign-up button text. The case study shows it only in a screenshot, so we don't state it here.","variant":"The same page with the button text changed to 'Make Me Famous'. Nothing else on the page was reported as changed.","summary":"Changing the sign-up button text to 'Make Me Famous' raised sign-ups for a five-day online visibility program by 8.39%. LKR Social Media, also known as Roeder Studios, ran this A/B test on its Creating Fame program page, and it was published as a VWO case study. The result was reported at 99% confidence.","result":{"headline":"+8.39% sign-ups","metrics":["Program sign-ups: +8.39%, reported at 99% confidence.","Sample size and test duration were not shared."]},"direction":"won","metric":"program sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"LKR Social Media","url":"https://liftarchive.com/practitioners/lkr-social-media/","kind":"org"},"source_url":"https://wingify.com/success-stories/roeder-studios/","source_name":"VWO case study","brand":null},{"slug":"runescape-treasure-hunter-package-details","url":"https://liftarchive.com/test/runescape-treasure-hunter-package-details/","markdown_url":"https://liftarchive.com/test/runescape-treasure-hunter-package-details/index.md","title":"Showing key packages before checkout: about +10% purchases","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans"],"element_slugs":["pricing-display","plans"],"change":"Showing key packages before checkout","control":"The Treasure Hunter page explained the mini-game but showed no package details. Users only saw the packages after clicking Continue to the payment page.","variant":"A new section on the Treasure Hunter page highlighted four of the key packages, so users could see what was on offer before going to payment.","summary":"Adding a section that showed four key packages on the RuneScape Treasure Hunter page, before the payment step, increased purchases by almost 10%. Jagex, the developer of RuneScape, ran this A/B test on its website in 2016, and it was published as a VWO case study. The packages were bundles of keys for an in-game mini-game.","result":{"headline":"about +10% purchases","metrics":["Purchases: almost +10%. This was the primary goal.","The test ran from August 15 to September 13, 2016. Sample size and confidence level were not shared.","A follow-up test that marked one package as Recommended beat this winner by almost 6% more purchases."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2016-08","credited_to":{"name":"Jagex","url":"https://liftarchive.com/practitioners/jagex/","kind":"org"},"source_url":"https://wingify.com/success-stories/runescape/","source_name":"VWO case study","brand":null},{"slug":"runescape-recommended-package-badge","url":"https://liftarchive.com/test/runescape-recommended-package-badge/","markdown_url":"https://liftarchive.com/test/runescape-recommended-package-badge/index.md","title":"'Recommended' badge on one of four packages: about +6% purchases","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Plans","Recommendation"],"element_slugs":["plans","recommendation"],"change":"'Recommended' badge on one of four packages","control":"The Treasure Hunter page showed four packages of in-game keys with equal weight. This page had already beaten the original design in an earlier test.","variant":"The same page, with one of the four packages labelled \"Recommended\".","summary":"Marking one of four packages as \"Recommended\" lifted purchases by almost 6% on the RuneScape website. Jagex, the company behind the game, ran this A/B test, and it was published as a VWO case study. It was a follow-up: the control was the winner of an earlier test that showed four packages side by side.","result":{"headline":"about +6% purchases","metrics":["Purchases: up almost 6% against the previous winner.","The earlier test, which added the four-package section, had lifted purchases by almost 10%, so the two changes stacked.","Confidence level and sample size were not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2016","credited_to":{"name":"Jagex","url":"https://liftarchive.com/practitioners/jagex/","kind":"org"},"source_url":"https://wingify.com/success-stories/runescape/","source_name":"VWO case study","brand":null},{"slug":"safesoft-landing-page-show-price-next-to-form","url":"https://liftarchive.com/test/safesoft-landing-page-show-price-next-to-form/","markdown_url":"https://liftarchive.com/test/safesoft-landing-page-show-price-next-to-form/index.md","title":"Showing the price next to a lead form: +100% leads","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing display"],"element_slugs":["pricing-display"],"change":"Showing the price next to a lead form","control":"A PPC landing page with a contact form and product features, but no price.","variant":"The same page with a large green image showing the product price beside the form.","summary":"Showing the product price next to the contact form doubled leads (+100%) on a SafeSoft Solutions PPC landing page. SafeSoft Solutions, a maker of marketing automation software for contact centers, ran the A/B test, and it was published as a VWO case study in 2011. The result went against the common idea that hiding price gets more people to talk to sales.","result":{"headline":"+100% leads","metrics":["Leads (contact form submissions): up 100%.","Sample size, test length and confidence were not shared, so the true size of the lift is uncertain."]},"direction":"won","metric":"leads (contact form submissions)","quantified":true,"evidence":"ab-test","date":"2011-09","credited_to":{"name":"SafeSoft Solutions","url":"https://liftarchive.com/practitioners/safesoft-solutions/","kind":"org"},"source_url":"https://wingify.com/success-stories/safesoft/","source_name":"VWO case study","brand":null},{"slug":"sage-france-product-categories-stripped","url":"https://liftarchive.com/test/sage-france-product-categories-stripped/","markdown_url":"https://liftarchive.com/test/sage-france-product-categories-stripped/index.md","title":"Stripping product categories to titles only: fewer product clicks","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Copy","Page length"],"element_slugs":["copy","page-length"],"change":"Stripping product categories to titles only","control":"Product category listings with plenty of text and several CTAs competing for attention.","variant":"Each category was stripped of its supporting text and CTAs, leaving only the title.","summary":"Cutting Sage France's product category listings down to titles only made visitors less willing to click into products, so the test lost. Sage France's CRO manager, Marion Ravel, ran the test, and it was published as a Wingify case study. No figure was shared, but the data showed the bare titles did not give people enough to go on.","result":{"headline":"fewer product clicks","metrics":["Clicks into product pages: worse than hoped. Visitors still hesitated before choosing a category. No number was given.","Negative result: the team dropped the idea and moved to a version with short guiding copy instead."]},"direction":"lost","metric":"clicks into product pages","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Sage France","url":"https://liftarchive.com/practitioners/sage-france/","kind":"org"},"source_url":"https://wingify.com/success-stories/sage-ab-testing/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"sage-france-product-categories-guiding-copy","url":"https://liftarchive.com/test/sage-france-product-categories-guiding-copy/","markdown_url":"https://liftarchive.com/test/sage-france-product-categories-guiding-copy/index.md","title":"Short guiding copy under product categories: +30% product traffic","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Copy"],"element_slugs":["copy"],"change":"Short guiding copy under product categories","control":"Product categories showing titles only, from an earlier version that made visitors hesitate.","variant":"Each category title got a short line of copy to help visitors pick the right product and click through.","summary":"Adding short guiding copy under each product category title was followed by 30% more traffic from the homepage to product pages and 7% more transactions at Sage France. Sage France's CRO manager, Marion Ravel, made the change, and it was published as a Wingify case study. This was a month of step-by-step changes, not a clean split test, so treat the numbers as a before-and-after.","result":{"headline":"+30% product traffic","metrics":["Homepage-to-product-page traffic: up 30%.","Transactions: up 7%.","Bounce rate: down 7%.","These figures come from a month of iterative changes, so they can't be pinned on the copy alone."]},"direction":"won","metric":"homepage-to-product traffic and transactions","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Sage France","url":"https://liftarchive.com/practitioners/sage-france/","kind":"org"},"source_url":"https://wingify.com/success-stories/sage-ab-testing/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"scanitto-remove-buy-now-button","url":"https://liftarchive.com/test/scanitto-remove-buy-now-button/","markdown_url":"https://liftarchive.com/test/scanitto-remove-buy-now-button/index.md","title":"Removing 'Buy Now' next to the free trial: +29.75% downloads","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta","Plans"],"element_slugs":["cta","plans"],"change":"Removing 'Buy Now' next to the free trial","control":"A landing page with two buttons side by side: a free trial download and 'Buy Now' for the paid version.","variant":"The 'Buy Now' button removed, so the free trial download was the only call to action.","summary":"Removing the 'Buy Now' button and leaving only the free trial download lifted free downloads by 29.75%, at 97% confidence. Masters ITC Software ran this test on the landing page for Scanitto Pro, its Windows scanning software. It was published as a VWO case study.","result":{"headline":"+29.75% downloads","metrics":["Free trial downloads: up 29.75%, at 97% statistical confidence.","Paid purchases: no figure was shared, so the effect on revenue is unknown.","The team's goal was to get people to try first and buy later."]},"direction":"won","metric":"free trial downloads","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Masters ITC Software","url":"https://liftarchive.com/practitioners/masters-itc-software/","kind":"org"},"source_url":"https://wingify.com/success-stories/scanitto/","source_name":"VWO case study","brand":null},{"slug":"selecthub-product-page-tabs-cta-contrast","url":"https://liftarchive.com/test/selecthub-product-page-tabs-cta-contrast/","markdown_url":"https://liftarchive.com/test/selecthub-product-page-tabs-cta-contrast/index.md","title":"Section tabs and contrasting CTAs on product pages: +13.47% purchases","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Navigation","Cta color"],"element_slugs":["navigation","cta-color"],"change":"Section tabs and contrasting CTAs on product pages","control":"A product page with an analyst rating and two CTA buttons, followed by long, in-depth content and images about the product.","variant":"The same rating, with the two CTAs in contrasting colours, plus section tabs (such as overview, pricing and benefits) that split the content into parts.","summary":"Adding section tabs and giving the two CTA buttons contrasting colours lifted purchases by 13.47%. SelectHub, a software selection platform, ran this test on its product pages, and it was published as a VWO case study. Both changes shipped together, so the lift can't be credited to either one alone.","result":{"headline":"+13.47% purchases","metrics":["Purchases: up 13.47% against the control.","The test ran for just over four weeks on desktop, with a 50/50 split.","This was a bundled test, so we can't tell how much came from the tabs and how much from the CTA colours.","What counts as a purchase on this B2B platform was not explained."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"SelectHub","url":"https://liftarchive.com/practitioners/selecthub/","kind":"org"},"source_url":"https://wingify.com/success-stories/selecthub/","source_name":"VWO case study","brand":null},{"slug":"server-density-packaged-pricing","url":"https://liftarchive.com/test/server-density-packaged-pricing/","markdown_url":"https://liftarchive.com/test/server-density-packaged-pricing/index.md","title":"Packaged pricing tiers instead of per-server: +114% revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans"],"element_slugs":["pricing-display","plans"],"change":"Packaged pricing tiers instead of per-server","control":"Configurable pricing where customers paid per server and per website monitored. It was built to attract first-time, single-server users, though most customers had 7 servers.","variant":"Packaged pricing tiers, with the lowest package starting at US$99 a month. Monitoring 10 servers and 10 websites dropped from US$130 to US$99 a month.","summary":"Switching from per-server pricing to packaged tiers starting at US$99 a month raised revenue by 114%, from $394 to $833, even though free trial sign-ups fell by about 25%. Server Density, a server monitoring SaaS, ran this test, and it was published as a VWO case study. The revenue gain rests on only 20 vs 15 paid conversions.","result":{"headline":"+114% revenue","metrics":["Revenue: up 114%, from US$394 to US$833.","Average order value: up from US$19.70 to US$55.53.","Free trial sign-ups: down 24.96%, from 6.92% to 5.19% (135 vs 100 sign-ups). This is a real cost.","Paid upgrades: 20 on control vs 15 on the variant, from 1,950 and 1,925 visitors. Fewer people paid, but each paid more."]},"direction":"won","metric":"revenue (paid upgrades) and free trial sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Server Density","url":"https://liftarchive.com/practitioners/server-density/","kind":"org"},"source_url":"https://wingify.com/success-stories/server-density/","source_name":"VWO case study","brand":null},{"slug":"shockbyte-homepage-minecraft-focused-hero","url":"https://liftarchive.com/test/shockbyte-homepage-minecraft-focused-hero/","markdown_url":"https://liftarchive.com/test/shockbyte-homepage-minecraft-focused-hero/index.md","title":"Minecraft-focused homepage hero: +23.25% clicks to product pages","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Headline","Imagery"],"element_slugs":["hero","headline","imagery"],"change":"Minecraft-focused homepage hero","control":"A homepage hero with pricing plans on one side and a full list of games on the other, with no focus on Minecraft.","variant":"Variant 1 led with Minecraft-only copy and server plans. Variant 2, the winner, added a Minecraft-themed hero image on top of that.","summary":"A Minecraft-focused homepage hero with a Minecraft-themed image lifted clicks to game product pages by 23.25%, with a 95.67% probability of beating the control. Shockbyte, a game server hosting company, ran this test, and it was published as a VWO case study. Most of its search traffic came from people looking for Minecraft server hosting.","result":{"headline":"+23.25% clicks to product pages","metrics":["Clicks to game product pages: up 23.25% for Variant 2, with a 95.67% probability to beat the control.","Order CTR: up from 12.68% to 14.67%.","Clicks to the Minecraft hosting page: up from 18.42% to 23.18%.","Engagement rate rose from 48.18% to 54.93%, and bounce rate fell from 51.16% to 45.62%."]},"direction":"won","metric":"clicks to game product pages","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Shockbyte","url":"https://liftarchive.com/practitioners/shockbyte/","kind":"org"},"source_url":"https://wingify.com/success-stories/shockbyte/","source_name":"VWO case study","brand":null},{"slug":"skoda-france-countdown-banner-test-drives","url":"https://liftarchive.com/test/skoda-france-countdown-banner-test-drives/","markdown_url":"https://liftarchive.com/test/skoda-france-countdown-banner-test-drives/index.md","title":"Countdown banner for a 0% loan offer: test-drive bookings doubled","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Urgency","Banner"],"element_slugs":["urgency","banner"],"change":"Countdown banner for a 0% loan offer","control":"The homepage and car pages had no countdown. The comparison point is the previous week of traffic.","variant":"A countdown banner showed how much time was left on the zero-interest loan offer. It had two buttons: 'learn more', which went to an offer landing page, and 'book a test-drive', which went to the booking page.","summary":"ŠKODA France added a countdown banner for a time-limited zero-interest loan offer, and test-drive bookings more than doubled compared with the week before. Rosapark, ŠKODA's digital marketing agency, built and ran the eight-day campaign, published as an AB Tasty / Wingify case study. This was a before-and-after comparison, not a split test, and it ran alongside a large media push for the same offer.","result":{"headline":"test-drive bookings doubled","metrics":["Test-drive bookings more than doubled versus the previous week. This is a week-over-week figure, not a controlled lift.","13% of that week's leads came straight from the banner, so it drove a real share of bookings.","No exact booking counts, traffic numbers or confidence level were shared."]},"direction":"won","metric":"test-drive bookings","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Rosapark","url":"https://liftarchive.com/practitioners/rosapark/","kind":"org"},"source_url":"https://wingify.com/success-stories/skoda-jump-starts-test-drives/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"harrington-movers-relevant-hero-image","url":"https://liftarchive.com/test/harrington-movers-relevant-hero-image/","markdown_url":"https://liftarchive.com/test/harrington-movers-relevant-hero-image/index.md","title":"Crew photo instead of stock image: +45.45% quote requests","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Hero image"],"element_slugs":["hero-image"],"change":"Crew photo instead of stock image","control":"The interstate moving service page used a generic stock photo of a smiling couple. The main call to action was 'Request a Quote'.","variant":"Two variants replaced the stock photo. One showed Harrington Movers' own crew, the other showed the company's moving truck, and both included the company logo.","summary":"Replacing a generic stock photo with a branded photo of the moving crew lifted conversions by 45.45% on Harrington Movers' interstate moving pages. Spectrum Inc ran the A/B test for the New Jersey moving company, published as a VWO case study. A second variant with the company truck did almost as well, at +45.05%.","result":{"headline":"+45.45% quote requests","metrics":["Crew image: +45.45% conversions on 'Request a Quote' versus the stock photo.","Truck image: +45.05%, nearly the same lift.","Both variants beat control at 98% statistical confidence.","The client estimated about $10,000 a month in added interstate moves, assuming a constant value per lead."]},"direction":"won","metric":"request a quote clicks / leads","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Spectrum Inc","url":"https://liftarchive.com/practitioners/spectrum-inc/","kind":"org"},"source_url":"https://wingify.com/success-stories/spectrum/","source_name":"VWO case study","brand":null},{"slug":"spreedly-homepage-trial-cta-messaging","url":"https://liftarchive.com/test/spreedly-homepage-trial-cta-messaging/","markdown_url":"https://liftarchive.com/test/spreedly-homepage-trial-cta-messaging/index.md","title":"'Trial' offer in the homepage CTA: +34% contact form submissions","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Free trial"],"element_slugs":["cta-copy","free-trial"],"change":"'Trial' offer in the homepage CTA","control":"The homepage's main call to action made no mention of a trial.","variant":"Two variants added trial messaging to the homepage CTA. One offered a 'trial' and the other a 'free trial'.","summary":"Adding trial messaging to Spreedly's homepage call to action raised contact form submissions by 34%. CXperts ran the A/B test for the B2B payment orchestration platform, published as an AB Tasty / Wingify case study. The result was reported at 90% significance, and clicks on the button itself did not go up.","result":{"headline":"+34% contact form submissions","metrics":["+34% contact form submissions, Spreedly's main goal.","Reported at 90% statistical significance, which is a lower bar than the usual 95%.","Clicks on the CTA did not increase, so the lift came from people converting elsewhere after seeing the offer.","The case study does not say which of the two variants produced the lift."]},"direction":"won","metric":"contact form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"CXperts","url":"https://liftarchive.com/practitioners/cxperts/","kind":"org"},"source_url":"https://wingify.com/success-stories/spreedly-boosts-lead-generation-with-ab-tasty/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"springest-brochure-form-social-proof","url":"https://liftarchive.com/test/springest-brochure-form-social-proof/","markdown_url":"https://liftarchive.com/test/springest-brochure-form-social-proof/index.md","title":"Brochure form with social proof and 'optional' labels: +5.21%","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Social proof, authority & press","Form fields","Trust logos"],"element_slugs":["social-proof","form-fields","trust-logos"],"change":"Brochure form with social proof and 'optional' labels","control":"The brochure request form for a training course had intro text, a logo, and asterisks marking required fields.","variant":"The intro text and logo were removed. A sidebar added user quotes and logos of well-known Dutch brands, and optional fields were labelled 'optional' instead of marking required fields with asterisks.","summary":"Springest's redesigned brochure request form, with social proof in the sidebar and 'optional' labels in place of asterisks, lifted form completions by 5.21%. Springest, a Dutch course comparison site, ran the test itself, published as a VWO case study. Several changes shipped together, so the result can't be credited to any one of them.","result":{"headline":"+5.21%","metrics":["+5.21% brochure form completions.","97% statistical significance, based on over 2,500 conversions.","Springest estimated the change was worth about €50,000 extra that year."]},"direction":"won","metric":"brochure request form completions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Springest","url":"https://liftarchive.com/practitioners/springest/","kind":"org"},"source_url":"https://wingify.com/success-stories/springest/","source_name":"VWO case study","brand":null},{"slug":"icici-lombard-mobile-health-quote-form","url":"https://liftarchive.com/test/icici-lombard-mobile-health-quote-form/","markdown_url":"https://liftarchive.com/test/icici-lombard-mobile-health-quote-form/index.md","title":"Mobile quote form with plan benefits first: +44% number submissions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Value proposition","Form fields","Sticky cta"],"element_slugs":["value-proposition","form-fields","sticky-cta"],"change":"Mobile quote form with plan benefits first","control":"The mobile health insurance page asked for a mobile number in its quote form without showing the plan name or its benefits.","variant":"The plan name, selling points and benefits appeared above the fold, and a sticky 'Get Quick Quote' button sat at the bottom of the screen. The mobile number field moved to the very start of the form.","summary":"Showing plan benefits above the fold, adding a sticky quote button and moving the mobile number field to the start of the form raised mobile number submissions by 44.25% on ICICI Lombard's mobile health insurance page. Tatvic ran the A/B test for the Indian insurer, published as a VWO case study. The changes were tested together, so no single one can take the credit.","result":{"headline":"+44% number submissions","metrics":["+44.25% mobile number submissions.","+30.09% form completions and interactions with the quote option.","Mobile traffic only. Sample size, duration and confidence were not shared."]},"direction":"won","metric":"mobile number submissions / form completions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Tatvic","url":"https://liftarchive.com/practitioners/tatvic/","kind":"org"},"source_url":"https://wingify.com/success-stories/tatvic/","source_name":"VWO case study","brand":null},{"slug":"teamleader-signup-no-credit-card-note","url":"https://liftarchive.com/test/teamleader-signup-no-credit-card-note/","markdown_url":"https://liftarchive.com/test/teamleader-signup-no-credit-card-note/index.md","title":"'No credit card required' on trial sign-up: +12.5% sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Friction reducer","Microcopy"],"element_slugs":["friction-reducer","microcopy"],"change":"'No credit card required' on trial sign-up","control":"The free trial sign-up page did not say whether a credit card was needed.","variant":"The sign-up page added a message saying 'No credit card required', on both the Netherlands and Belgium sites.","summary":"Adding a 'No credit card required' message to Teamleader's free trial sign-up page lifted conversions by 12.5% on the Dutch site, from 48.7% to 54.8%. Teamleader, a Belgian CRM and invoicing platform for small businesses, ran the test itself, published as a VWO case study. The Belgian site improved too, from 33% to 38.6%.","result":{"headline":"+12.5% sign-ups","metrics":["Netherlands: sign-up conversion rose from 48.7% to 54.8%, about +12.5% relative.","Belgium: conversion rose from 33% to 38.6%, about +17% relative.","The same direction in two markets makes the result more believable.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"free trial sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Teamleader","url":"https://liftarchive.com/practitioners/teamleader/","kind":"org"},"source_url":"https://wingify.com/success-stories/teamleader/","source_name":"VWO case study","brand":null},{"slug":"teamleader-signup-form-redesign","url":"https://liftarchive.com/test/teamleader-signup-form-redesign/","markdown_url":"https://liftarchive.com/test/teamleader-signup-form-redesign/index.md","title":"Redesigned trial sign-up form: 34.3% to 37.5% conversion (+9.3%)","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields","Cta copy"],"element_slugs":["form-fields","cta-copy"],"change":"Redesigned trial sign-up form","control":"The original free trial sign-up form on Teamleader's Belgian site.","variant":"A new version of the form with a changed CTA, a different font size and a different number of fields. Asterisks were added to mark mandatory fields.","summary":"A redesigned free trial sign-up form lifted conversion on Teamleader's Belgian site from 34.3% to 37.5%, a 9.3% relative gain. Teamleader ran the test itself, published as a VWO case study. The CTA, font size, form fields and required-field markers all changed together, so the result can't be credited to any one of them.","result":{"headline":"34.3% to 37.5% conversion (+9.3%)","metrics":["Sign-up conversion rose from 34.3% to 37.5%, about +9.3% relative.","The case study doesn't give the new CTA text or which fields were changed.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"free trial sign-ups","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Teamleader","url":"https://liftarchive.com/practitioners/teamleader/","kind":"org"},"source_url":"https://wingify.com/success-stories/teamleader/","source_name":"VWO case study","brand":null},{"slug":"teamleader-signup-customer-logos","url":"https://liftarchive.com/test/teamleader-signup-customer-logos/","markdown_url":"https://liftarchive.com/test/teamleader-signup-customer-logos/index.md","title":"Customer logos on trial sign-up page: 36% to 40.3% (+12%)","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Trust logos","Social proof, authority & press"],"element_slugs":["trust-logos","social-proof"],"change":"Customer logos on trial sign-up page","control":"The original free trial sign-up page on Teamleader's Netherlands site.","variant":"Two variants were tested: one added information about Teamleader's product offering, the other added customer logos. The customer-logo version won.","summary":"Adding customer logos to Teamleader's free trial sign-up page raised conversion on the Dutch site from 36% to 40.3%, about a 12% relative lift. Teamleader ran the test itself, published as a VWO case study. A second variant with product offering information was also tested, but its result wasn't shared.","result":{"headline":"36% to 40.3% (+12%)","metrics":["Customer-logo variant: conversion rose from 36% to 40.3%, about +12% relative.","The product-information variant's result was not reported.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"free trial sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Teamleader","url":"https://liftarchive.com/practitioners/teamleader/","kind":"org"},"source_url":"https://wingify.com/success-stories/teamleader/","source_name":"VWO case study","brand":null},{"slug":"teamleader-signup-form-field-icons","url":"https://liftarchive.com/test/teamleader-signup-form-field-icons/","markdown_url":"https://liftarchive.com/test/teamleader-signup-form-field-icons/index.md","title":"Icons next to sign-up form fields: +13.1% free trial sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields","Icons"],"element_slugs":["form-fields","icons"],"change":"Icons next to sign-up form fields","control":"The free trial sign-up form used plain input fields with no icons.","variant":"The same form with a small icon placed next to each field. Nothing else on the page was reported as changed.","summary":"Adding an icon beside each field on the free trial sign-up form lifted Teamleader's sign-up rate from 32.84% to 37.11%, a 13.1% relative gain. Teamleader, a CRM, invoicing and project planning platform for small businesses, ran the test on its main website. It was published as a VWO case study.","result":{"headline":"+13.1% free trial sign-ups","metrics":["Free trial sign-up conversion rate: 32.84% on control vs 37.11% on the variant.","That is a 13.1% relative lift, or about 4.3 percentage points.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"free trial sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Teamleader","url":"https://liftarchive.com/practitioners/teamleader/","kind":"org"},"source_url":"https://wingify.com/success-stories/teamleader/","source_name":"VWO case study","brand":null},{"slug":"tele2-smartphone-listing-brand-filters","url":"https://liftarchive.com/test/tele2-smartphone-listing-brand-filters/","markdown_url":"https://liftarchive.com/test/tele2-smartphone-listing-brand-filters/index.md","title":"Brand filter buttons on a phone listing: +27% renewals, +13.7% new","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Filters","Navigation"],"element_slugs":["filters","navigation"],"change":"Brand filter buttons on a phone listing","control":"The smartphone overview page had a single general filter button above the list of devices. Research showed most visitors scrolled the whole list looking for their brand instead of using it.","variant":"Brand filter buttons were placed beside the general filter, so visitors could jump straight to one brand's phones.","summary":"Adding brand filter buttons next to the general filter on Tele2's smartphone overview page raised conversion by 27% for renewing customers and 13.7% for new subscriptions. The Dutch agency ISM eCompany ran the 28-day test for Tele2, a Dutch mobile subscription provider. It was published as a VWO case study.","result":{"headline":"+27% renewals, +13.7% new","metrics":["Renewing customers: conversion rate up 27%.","New subscriptions: conversion rate up 13.7%.","Filter usage also went up, according to the case study.","Baseline rates, visitor counts and confidence levels were not shared."]},"direction":"won","metric":"subscription conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"ISM eCompany","url":"https://liftarchive.com/practitioners/ism-ecompany/","kind":"org"},"source_url":"https://wingify.com/success-stories/tele2/","source_name":"VWO case study","brand":null},{"slug":"thehoth-minimal-homepage-signup-form","url":"https://liftarchive.com/test/thehoth-minimal-homepage-signup-form/","markdown_url":"https://liftarchive.com/test/thehoth-minimal-homepage-signup-form/index.md","title":"Homepage cut to just a sign-up form: 1.39% to 13.13% sign-ups","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Page length","Form","Distraction removal"],"element_slugs":["page-length","form","distraction-removal"],"change":"Homepage cut to just a sign-up form","control":"The homepage had a video and a sign-up form above the fold, then customer logos, testimonials and other content.","variant":"A separate page with nothing on it except the account sign-up form. No video, logos, testimonials or service details.","summary":"Stripping the homepage down to only an account sign-up form raised TheHOTH's sign-up rate from 1.39% to 13.13%. TheHOTH ran it as a split URL test over 30 days with close to 3,000 visitors. It was published as a VWO case study.","result":{"headline":"1.39% to 13.13% sign-ups","metrics":["Account sign-up rate: 1.39% on control vs 13.13% on the minimal page.","That is roughly nine times as many sign-ups per visitor.","Lead quality was a concern: the case study says sales found it harder to tell serious buyers from people signing up just to learn more."]},"direction":"won","metric":"free account sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TheHOTH","url":"https://liftarchive.com/practitioners/thehoth/","kind":"org"},"source_url":"https://wingify.com/success-stories/thehoth/","source_name":"VWO case study","brand":null},{"slug":"the-social-man-optin-button-copy","url":"https://liftarchive.com/test/the-social-man-optin-button-copy/","markdown_url":"https://liftarchive.com/test/the-social-man-optin-button-copy/index.md","title":"'Watch The Video' opt-in button: +28% email opt-ins","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Watch The Video' opt-in button","control":"A squeeze page whose submit button read 'Get Instant Access'.","variant":"The same page with the button reading 'Watch The Video'. Only the button copy changed.","summary":"Changing the opt-in button from 'Get Instant Access' to 'Watch The Video' lifted The Social Man's email opt-in rate from 11.9% to 15.3%, a 28% gain. The Social Man, a dating and social skills coaching business, ran the test on a squeeze page for cold paid traffic. It was published as a VWO case study.","result":{"headline":"+28% email opt-ins","metrics":["Email opt-in rate: 11.9% on control vs 15.3% on the variant.","That is a 28% relative lift, or 3.4 percentage points.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"email opt-ins","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"The Social Man","url":"https://liftarchive.com/practitioners/the-social-man/","kind":"org"},"source_url":"https://wingify.com/success-stories/the-social-man/","source_name":"VWO case study","brand":null},{"slug":"timespro-slsp-course-page-revamp","url":"https://liftarchive.com/test/timespro-slsp-course-page-revamp/","markdown_url":"https://liftarchive.com/test/timespro-slsp-course-page-revamp/index.md","title":"Mobile course page revamp: +145% Apply Now, +239% brochure clicks","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Above the fold","Cta placement","Visuals"],"element_slugs":["above-the-fold","cta-placement","visuals"],"change":"Mobile course page revamp","control":"A text-heavy mobile page with programme details below the fold and calls to action late in the scroll.","variant":"A redesigned page with strong visuals, programme highlights in the first screen, easier-to-scan content and calls to action placed at natural decision points.","summary":"A full revamp of a mobile course page lifted Apply Now clicks by 144.95% and Download Brochure clicks by 239%. The CRO agency ConvertPolo ran the test for TimesPro on its IIM Indore SLSP leadership programme page, and it was published as a VWO case study. Several changes shipped together, so no single element can take the credit.","result":{"headline":"+145% Apply Now, +239% brochure clicks","metrics":["Apply Now clicks: up 144.95%.","Download Brochure clicks: up 239%.","These are click metrics, not finished applications or enrolments.","Baseline rates, sample size and duration were not shared."]},"direction":"won","metric":"apply now and download brochure cta clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/timespro-convertpolo-apply-now-cta-clicks/","source_name":"VWO case study","brand":null},{"slug":"timespro-ephm-course-page-first-fold","url":"https://liftarchive.com/test/timespro-ephm-course-page-first-fold/","markdown_url":"https://liftarchive.com/test/timespro-ephm-course-page-first-fold/index.md","title":"Key details up top plus trust signals: +61% brochure clicks","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Above the fold","Trust signals","Testimonials"],"element_slugs":["above-the-fold","trust-signals","testimonials"],"change":"Key details up top plus trust signals","control":"A mobile course page with a cluttered first screen and programme details spread across the page.","variant":"Key details moved to the top, a simpler layout, and trust signals added, including accreditations and alumni testimonials.","summary":"Moving key programme details into the first screen and adding accreditations and alumni testimonials lifted Download Brochure clicks by 61.15%. The CRO agency ConvertPolo ran the mobile test for TimesPro on its IIM Indore EPHM healthcare management page, published as a VWO case study. The changes were bundled, so the result reflects the whole package.","result":{"headline":"+61% brochure clicks","metrics":["Download Brochure clicks: up 61.15%.","Brochure clicks are an early lead signal, not enrolments.","Baseline rates, sample size and duration were not shared."]},"direction":"won","metric":"download brochure clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/timespro-convertpolo-apply-now-cta-clicks/","source_name":"VWO case study","brand":null},{"slug":"timespro-hpdm-course-page-hierarchy","url":"https://liftarchive.com/test/timespro-hpdm-course-page-hierarchy/","markdown_url":"https://liftarchive.com/test/timespro-hpdm-course-page-hierarchy/index.md","title":"Clearer hierarchy on a course page: +34.87% form submissions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Visual hierarchy","Cta placement"],"element_slugs":["visual-hierarchy","cta-placement"],"change":"Clearer hierarchy on a course page","control":"A mobile course page with no clear visual hierarchy, where visitors had to scroll to find the programme benefits.","variant":"A clear hierarchy, key programme benefits shown prominently, and calls to action repositioned to guide visitors toward the application form.","summary":"Giving a mobile course page a clear visual hierarchy, prominent benefits and better-placed calls to action lifted application form submissions by 34.87%. The CRO agency ConvertPolo ran the test for TimesPro on its IIT Delhi HPDM programme page, published as a VWO case study. The changes were bundled, so the gain belongs to the redesign as a whole.","result":{"headline":"+34.87% form submissions","metrics":["Application form submissions: up 34.87%.","Sticky navigation clicks: up 142.45%.","Unlike the other TimesPro tests, this one measured actual form submissions.","Baseline rates, sample size and duration were not shared."]},"direction":"won","metric":"application form submissions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ConvertPolo","url":"https://liftarchive.com/practitioners/convertpolo/","kind":"org"},"source_url":"https://wingify.com/success-stories/timespro-convertpolo-apply-now-cta-clicks/","source_name":"VWO case study","brand":null},{"slug":"tinkoff-credit-card-more-details-box","url":"https://liftarchive.com/test/tinkoff-credit-card-more-details-box/","markdown_url":"https://liftarchive.com/test/tinkoff-credit-card-more-details-box/index.md","title":"Inline 'More details' box on a card application: +15.5% applications","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Value proposition","Content disclosure"],"element_slugs":["value-proposition","content-disclosure"],"change":"Inline 'More details' box on a card application","control":"A credit card application page with a 'Fill out form' button above the fold and a multistep form.","variant":"A 'More details' link under the button that expanded a box right on the page, listing benefits such as free card delivery, free top-ups and cashback. A second variant sent the link to a separate page instead.","summary":"A 'More details' link that opened an inline box of credit card benefits lifted Tinkoff Bank's submitted applications by 15.5%. A second version, where the same link went to a separate page, did worse than the original. Tinkoff Bank's own analytics team ran the test on over 60,000 visitors across 13 days, and it was published as a VWO case study.","result":{"headline":"+15.5% applications","metrics":["Inline box variant: conversion rate up 15.5%, and it beat control throughout the test.","Separate-page variant: converted worse than control (exact figure not shared).","Conversions were submitted credit card applications.","Over 60,000 visitors across 13 days."]},"direction":"won","metric":"submitted credit card applications","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tinkoff Bank","url":"https://liftarchive.com/practitioners/tinkoff-bank/","kind":"org"},"source_url":"https://wingify.com/success-stories/tinkoff-bank/","source_name":"VWO case study","brand":null},{"slug":"tinkoff-application-progress-bar","url":"https://liftarchive.com/test/tinkoff-application-progress-bar/","markdown_url":"https://liftarchive.com/test/tinkoff-application-progress-bar/index.md","title":"Progress bar on a credit card application: +12.8% submissions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Progress bar","Form design"],"element_slugs":["progress-bar","form-design"],"change":"Progress bar on a credit card application","control":"The four-step credit card application form had no progress indicator. Applicants could not see how far along they were.","variant":"Two designs were tested above the form. One was a yellow banner with a thin progress line; the other was a green bar that filled up as the applicant moved through the steps. Both showed the current step and the chance of approval.","summary":"Adding a progress bar above a four-step credit card application lifted completed submissions by 12.8% for the best design, and 6.9% for the other. Tinkoff Bank's in-house analytics team ran the test, published as a VWO case study. Both bars showed the current step and a likelihood of approval that rose as applicants filled in the form.","result":{"headline":"+12.8% submissions","metrics":["Green filling bar: +12.8% completed application submissions.","Yellow bar with progress line: +6.9% completed application submissions.","Both variants were reported with a 100% chance to beat the control.","The test covered more than 190,000 visitors over 39 days."]},"direction":"won","metric":"completed application submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tinkoff Bank","url":"https://liftarchive.com/practitioners/tinkoff-bank/","kind":"org"},"source_url":"https://wingify.com/success-stories/tinkoff-bank/","source_name":"VWO case study","brand":null},{"slug":"tinkoff-passport-details-later-option","url":"https://liftarchive.com/test/tinkoff-passport-details-later-option/","markdown_url":"https://liftarchive.com/test/tinkoff-passport-details-later-option/index.md","title":"'Don't remember passport details?' option: +35.8% applications","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields","Friction reducer"],"element_slugs":["form-fields","friction-reducer"],"change":"'Don't remember passport details?' option","control":"The application form required passport details at step two. Applicants without their passport to hand had to stop or drop out.","variant":"A checkbox reading \"Don't remember passport details?\" was added at that step. Ticking it opened a small window where applicants picked phone or email to provide the details later.","summary":"Letting applicants skip passport details and send them later raised credit card application submissions by 35.8%. Tinkoff Bank's in-house analytics team ran the test, published as a VWO case study. A checkbox let people choose phone or email for supplying the details afterwards.","result":{"headline":"+35.8% applications","metrics":["Application form submissions: +35.8% conversion rate.","The rate of conversions after filling in the form also rose 10%, per the source.","Reported with a 100% chance to beat the control.","The test covered more than 265,000 visitors over 23 days."]},"direction":"won","metric":"application form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tinkoff Bank","url":"https://liftarchive.com/practitioners/tinkoff-bank/","kind":"org"},"source_url":"https://wingify.com/success-stories/tinkoff-bank/","source_name":"VWO case study","brand":null},{"slug":"toms-planner-homepage-signup-form","url":"https://liftarchive.com/test/toms-planner-homepage-signup-form/","markdown_url":"https://liftarchive.com/test/toms-planner-homepage-signup-form/index.md","title":"Sign-up form above the fold on the homepage: +44% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Form","Directional cue"],"element_slugs":["form","directional-cue"],"change":"Sign-up form above the fold on the homepage","control":"The homepage had two buttons above the fold, one to sign up and one to watch a demo. Signing up meant clicking through to another page.","variant":"A short four-field sign-up form sat above the fold on the homepage. An arrow pointed visitors toward it.","summary":"Putting a short sign-up form above the fold on the homepage, with an arrow pointing to it, lifted account sign-ups by 44%. Tom's Planner, a web-based Gantt chart tool, ran the test itself, published as a VWO case study. The original homepage offered two buttons instead: sign up or watch a demo.","result":{"headline":"+44% sign-ups","metrics":["Account sign-ups: +44% against the original homepage.","Close to 3,000 visitors took part, which is a small sample for a result this large."]},"direction":"won","metric":"account sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Tom's Planner","url":"https://liftarchive.com/practitioners/tom-s-planner/","kind":"org"},"source_url":"https://wingify.com/success-stories/tom-planner/","source_name":"VWO case study","brand":null},{"slug":"truckstop-broker-loadboard-demo-popup","url":"https://liftarchive.com/test/truckstop-broker-loadboard-demo-popup/","markdown_url":"https://liftarchive.com/test/truckstop-broker-loadboard-demo-popup/index.md","title":"Demo request pop-up on broker load board page: +26% conversions","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Popup","Form"],"element_slugs":["popup","form"],"change":"Demo request pop-up on broker load board page","control":"The broker load board page had no highlighted demo request form. Visitors had to find their own way to ask for a demo.","variant":"A pop-up demo request form appeared on the broker load board page. The goal was more marketing-qualified leads.","summary":"Adding a pop-up demo request form to the broker load board page raised the conversion rate from 64.96% to 81.71%, a 26% lift. Truckstop.com's in-house experimentation team ran the test in 2018, published as a VWO case study. The team expected the pop-up to fail because few people like pop-ups.","result":{"headline":"+26% conversions","metrics":["Conversion rate: 64.96% on control vs 81.71% on the pop-up, a 26% relative lift.","The source does not define the conversion, and rates this high suggest it was measured on a narrow step rather than all visitors."]},"direction":"won","metric":"demo requests","quantified":true,"evidence":"ab-test","date":"2018","credited_to":{"name":"Truckstop.com","url":"https://liftarchive.com/practitioners/truckstop-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/truckstop/","source_name":"VWO case study","brand":null},{"slug":"truckstop-carrier-loadboard-demo-popup","url":"https://liftarchive.com/test/truckstop-carrier-loadboard-demo-popup/","markdown_url":"https://liftarchive.com/test/truckstop-carrier-loadboard-demo-popup/index.md","title":"Demo pop-up on carrier load board page: +11% conversions","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Popup","Cta copy"],"element_slugs":["popup","cta-copy"],"change":"Demo pop-up on carrier load board page","control":"The carrier load board page had no demo form. Truck drivers and carriers had no prompt to ask for a demo.","variant":"Variant 1 used the same pop-up demo form as the broker page test. Variant 2 instead placed a \"Looking for a demo?\" CTA at the bottom of the page.","summary":"A pop-up demo request form on the carrier load board page lifted conversion rate by 11%, beating both the control and a bottom-of-page demo CTA. Truckstop.com's in-house experimentation team ran the test, published as a VWO case study. It followed an earlier pop-up test on the broker page.","result":{"headline":"+11% conversions","metrics":["Pop-up variant: +11% conversion rate against the control.","The bottom-of-page CTA lost to the pop-up, but its own result is not given."]},"direction":"won","metric":"demo requests","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Truckstop.com","url":"https://liftarchive.com/practitioners/truckstop-com/","kind":"org"},"source_url":"https://wingify.com/success-stories/truckstop/","source_name":"VWO case study","brand":null},{"slug":"uncommon-knowledge-modern-optin-page-redesign","url":"https://liftarchive.com/test/uncommon-knowledge-modern-optin-page-redesign/","markdown_url":"https://liftarchive.com/test/uncommon-knowledge-modern-optin-page-redesign/index.md","title":"Modern redesign of opt-in page lost: original got 19.55% more sign-ups","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page design","Privacy assurance"],"element_slugs":["page-design","privacy-assurance"],"change":"Modern redesign of opt-in page lost","control":"A magazine-style page described each of the three free videos and showed the cofounder's photo. It asked for first name and email.","variant":"A simpler page in line with modern design trends described the offer as a three-video pack. It added reassurance about privacy and unsubscribing at any time.","summary":"A modern, simpler redesign of an email opt-in page lost: the original page drove 19.55% more sign-ups for free trauma-treatment videos. Uncommon Knowledge, a psychology training company, ran the test itself, published as a VWO case study. The redesign changed several things at once, so no single element can take the blame.","result":{"headline":"original got 19.55% more sign-ups","metrics":["Email sign-ups: the original beat the redesign by 19.55%.","Reported at 99.99% statistical significance.","Negative result for the redesign: the modern page lost leads."]},"direction":"lost","metric":"email sign-ups for free videos","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Uncommon Knowledge","url":"https://liftarchive.com/practitioners/uncommon-knowledge/","kind":"org"},"source_url":"https://wingify.com/success-stories/uncommon-knowledge/","source_name":"VWO case study","brand":null},{"slug":"understand-quran-guarantee-app-icons","url":"https://liftarchive.com/test/understand-quran-guarantee-app-icons/","markdown_url":"https://liftarchive.com/test/understand-quran-guarantee-app-icons/index.md","title":"Money-back guarantee and app store icons on sign-up: +32.57% sales","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Money-back guarantee & returns","Trust badges & security seals","Icons"],"element_slugs":["guarantee","trust-badges","icons"],"change":"Money-back guarantee and app store icons on sign-up","control":"The sign-up page offered a $10 monthly or $99 annual plan. It listed seven benefits as text, including the refund guarantee and the included iPhone app.","variant":"Two large icons, one for the money-back guarantee and one for the Apple App Store, sat prominently above the plan buttons. The orange guarantee icon contrasted with the green buttons.","summary":"Adding large icons for a money-back guarantee and the Apple App Store above the plan buttons lifted paid sign-ups by 32.57%. Understand Quran Academy, an online course subscription, ran the test itself, published as a VWO case study. Both benefits were already on the page as plain text.","result":{"headline":"+32.57% sales","metrics":["Sales (paid sign-ups): +32.57% against the control.","Reported at 98% statistical significance over 11 days."]},"direction":"won","metric":"sales (paid sign-ups)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Understand Quran Academy","url":"https://liftarchive.com/practitioners/understand-quran-academy/","kind":"org"},"source_url":"https://wingify.com/success-stories/understandquran/","source_name":"VWO case study","brand":null},{"slug":"online-manipal-degree-page-first-fold","url":"https://liftarchive.com/test/online-manipal-degree-page-first-fold/","markdown_url":"https://liftarchive.com/test/online-manipal-degree-page-first-fold/index.md","title":"Revamped first fold on mobile degree page: +9.34% form submissions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Above the fold","Urgency","Form fields"],"element_slugs":["above-the-fold","urgency","form-fields"],"change":"Revamped first fold on mobile degree page","control":"The mobile degree page had a plain first fold and a complex form. It gave no cues about urgency, finance or scholarships.","variant":"The first fold gained an appealing image, a highlighted grade, rearranged form fields and nudges about easy finance and scholarships. The application closing date was shown prominently.","summary":"A revamped first fold on the mobile online degree page lifted form submissions by 9.34% and Enroll Now clicks by 11.68%. Tatvic, an analytics and marketing agency, ran this test for Online Manipal through UNext, published as a VWO case study. The variant bundled several changes, so the lift belongs to the package, not one element.","result":{"headline":"+9.34% form submissions","metrics":["Enroll Now clicks: +11.68%.","Successful form submissions: +9.34%.","The test ran for 12 days on mobile only."]},"direction":"won","metric":"enroll now clicks and form submissions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Tatvic","url":"https://liftarchive.com/practitioners/tatvic/","kind":"org"},"source_url":"https://wingify.com/success-stories/unext/","source_name":"VWO case study","brand":null},{"slug":"uptowork-cart-mcafee-trust-badge","url":"https://liftarchive.com/test/uptowork-cart-mcafee-trust-badge/","markdown_url":"https://liftarchive.com/test/uptowork-cart-mcafee-trust-badge/index.md","title":"McAfee SECURE badge on a resume builder's cart: +1.25% conversions","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Trust badges & security seals"],"element_slugs":["trust-badges"],"change":"McAfee SECURE badge on a resume builder's cart","control":"The cart page of the resume builder had no security badge near the payment step.","variant":"The same cart page showed a McAfee SECURE trust badge on the left side. The case study says the team was also redesigning the cart to feel more secure.","summary":"Adding a McAfee SECURE trust badge to the cart page lifted paid conversions by about 1.25%. Uptowork (now Zety), an online resume builder, ran this test on its own site, and it was published as a VWO case study. The lift is small, and the story also describes a wider cart redesign, so the badge may not be the only change.","result":{"headline":"+1.25% conversions","metrics":["Paid conversion rate: up about 1.25%. The body of the case study gives 1.27%, so treat the exact figure as approximate.","The team also reported fewer abandoned carts, but no separate number was shared.","Statistical significance was not stated, so a lift this small could be noise."]},"direction":"won","metric":"paid conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Uptowork","url":"https://liftarchive.com/practitioners/uptowork/","kind":"org"},"source_url":"https://wingify.com/success-stories/uptowork/","source_name":"VWO case study","brand":null},{"slug":"vandebron-date-of-birth-field-fix","url":"https://liftarchive.com/test/vandebron-date-of-birth-field-fix/","markdown_url":"https://liftarchive.com/test/vandebron-date-of-birth-field-fix/index.md","title":"Simpler date-of-birth field on energy sign-up form: +16.3% sign-ups","vertical":"lead-gen","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields","Input formatting"],"element_slugs":["form-fields","input-formatting"],"change":"Simpler date-of-birth field on energy sign-up form","control":"The final registration step asked for date of birth with a calendar dropdown that opened on the year 2000 and could only move one month at a time. The typed input gave no help with formatting, so people had to add the slashes themselves.","variant":"The calendar dropdown was removed. The placeholder showed the expected date format, and slashes were inserted automatically as people typed.","summary":"Replacing a clumsy calendar picker on the date-of-birth field with a plain, auto-formatted text input lifted sign-ups by 16.3%. Vandebron, a Dutch green energy supplier, ran this A/B test on the last step of its contract sign-up form, and it was published as a VWO case study. Drop-offs on the date field fell by 80%.","result":{"headline":"+16.3% sign-ups","metrics":["Sign-ups: +16.3%. This was the main goal.","Exit rate on the final registration step: -8.5%.","Drop-offs on the date-of-birth field: -80%.","Time spent on the date-of-birth field: -77%, so people got through it much faster.","Sample size and test length were not shared."]},"direction":"won","metric":"registration form sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vandebron","url":"https://liftarchive.com/practitioners/vandebron/","kind":"org"},"source_url":"https://wingify.com/success-stories/vandebron/","source_name":"VWO case study","brand":null},{"slug":"veeam-request-pricing-link-text","url":"https://liftarchive.com/test/veeam-request-pricing-link-text/","markdown_url":"https://liftarchive.com/test/veeam-request-pricing-link-text/index.md","title":"'Request pricing' instead of 'Request a quote': +161.66% CTR","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Cta copy","Link text"],"element_slugs":["cta-copy","link-text"],"change":"'Request pricing' instead of 'Request a quote'","control":"Veeam's product pages did not show prices. A link reading 'Request a quote' led to a sales inquiry form.","variant":"The same link, in the same place, read 'Request pricing'. Nothing else changed.","summary":"Changing a product page link from 'Request a quote' to 'Request pricing' raised click-through to the sales inquiry page from 0.54% to 1.40%, a 161.66% lift. Veeam Software, a data protection and virtualization software company, ran this test, and it was published as a VWO case study. The test counted clicks to the inquiry form, not submitted leads.","result":{"headline":"+161.66% CTR","metrics":["Click-through to the sales inquiry page: 0.54% to 1.40%, a 161.66% lift.","Reported confidence was 99.9% or higher.","Form submissions and leads were not measured, so the effect on the pipeline is unknown."]},"direction":"won","metric":"click-through to sales inquiry page","quantified":true,"evidence":"ab-test","date":"2011","credited_to":{"name":"Veeam Software","url":"https://liftarchive.com/practitioners/veeam-software/","kind":"org"},"source_url":"https://wingify.com/success-stories/veeam-software/","source_name":"VWO case study","brand":null},{"slug":"vendio-landing-page-remove-embedded-form","url":"https://liftarchive.com/test/vendio-landing-page-remove-embedded-form/","markdown_url":"https://liftarchive.com/test/vendio-landing-page-remove-embedded-form/index.md","title":"Sign-up form moved off the landing page to its own step: +60% sign-ups","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Form","Funnel steps"],"element_slugs":["form","funnel-steps"],"change":"Sign-up form moved off the landing page to its own step","control":"The landing page showed marketing content with the registration fields built into the page, so visitors could sign up without a second click.","variant":"The page kept similar images and copy but had no form fields. A 'Signup Now' button took visitors to a separate page with the sign-up form.","summary":"Taking the registration fields off a landing page and sending visitors to a separate sign-up page lifted sign-ups by 60%. Vendio, an ecommerce store platform owned by Alibaba.com, ran this test on a free-store sign-up page, and it was published as a VWO case study. The new page also had slightly different styling.","result":{"headline":"+60% sign-ups","metrics":["Sign-ups: +60% versus the page with the embedded form.","The variant added an extra step to the funnel and still won.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"sign-ups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Vendio","url":"https://liftarchive.com/practitioners/vendio/","kind":"org"},"source_url":"https://wingify.com/success-stories/vendio/","source_name":"VWO case study","brand":null},{"slug":"venuesphere-homepage-form-subheadline","url":"https://liftarchive.com/test/venuesphere-homepage-form-subheadline/","markdown_url":"https://liftarchive.com/test/venuesphere-homepage-form-subheadline/index.md","title":"'Stop right now!' subheadline above enquiry form: +69% leads","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Copy"],"element_slugs":["headline","copy"],"change":"'Stop right now!' subheadline above enquiry form","control":"The form sat under the headline 'Looking for a venue in London?' with the subheadline 'Call us or fill in a form to speak to a dedicated venue coordinator.'","variant":"The subheadline changed to 'Stop right now! Call us or fill in the form and we'll do the hard work for you for free.' The form and headline stayed the same.","summary":"A blunter subheadline above VenueSphere's homepage enquiry form lifted form submissions by 69%. VenueSphere, a free London venue-finding service, ran the test, and it was published as a VWO case study. The test had close to 1,200 visitors, so the result is promising but not conclusive.","result":{"headline":"+69% leads","metrics":["Enquiry form submissions (thank-you page views): up 69%.","Phone enquiries, time on site, pages per visit and bounce rate were also reported as better, with no figures shared.","The test included close to 1,200 visitors, which is a small sample for a lift this large."]},"direction":"won","metric":"enquiry form submissions (thank-you page views)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VenueSphere","url":"https://liftarchive.com/practitioners/venuesphere/","kind":"org"},"source_url":"https://wingify.com/success-stories/venuesphere/","source_name":"VWO case study","brand":null},{"slug":"soocial-homepage-its-free-label","url":"https://liftarchive.com/test/soocial-homepage-its-free-label/","markdown_url":"https://liftarchive.com/test/soocial-homepage-its-free-label/index.md","title":"'It's free!' next to the sign-up button: +28% click-through","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Free"],"element_slugs":["cta-copy","free"],"change":"'It's free!' next to the sign-up button","control":"The homepage had a large 'Sign up' button with no mention of price.","variant":"The same button with 'It's free!' placed beside it. This was the winner among several button and text versions.","summary":"Adding the words 'It's free!' beside the homepage 'Sign up' button lifted click-through to Soocial's sign-up form from 14.5% to 18.6%, a 28% gain. Soocial, an online address book app now part of Viadeo, ran the test, and it was published as a VWO case study. It beat several other versions, including 'Free up to 250 contacts'.","result":{"headline":"+28% click-through","metrics":["Click-through to the sign-up form: 14.5% to 18.6%, up 28%.","The result was reported as statistically significant.","Completed sign-ups and paid conversions were not measured, so the full-funnel effect is unknown."]},"direction":"won","metric":"click-through to sign-up form","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Soocial","url":"https://liftarchive.com/practitioners/soocial/","kind":"org"},"source_url":"https://wingify.com/success-stories/viadeo/","source_name":"VWO case study","brand":null},{"slug":"vwo-onboarding-get-started-checklist","url":"https://liftarchive.com/test/vwo-onboarding-get-started-checklist/","markdown_url":"https://liftarchive.com/test/vwo-onboarding-get-started-checklist/index.md","title":"'Get Started' onboarding checklist for free trials: +127% paid","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding checklist"],"element_slugs":["onboarding-checklist"],"change":"'Get Started' onboarding checklist for free trials","control":"Free-trial users landed on a dashboard where setup tasks were spread across different parts of the product. A sign-up form for individual capabilities sat on the dashboard.","variant":"A central 'Get Started' tab gave trial users a step-by-step checklist: account setup such as data center and privacy settings, installing the tracking code, and discovering advanced features. Other UX changes shipped with it.","summary":"A new onboarding flow built around a central 'Get Started' checklist lifted free-trial-to-paid conversions in VWO by 127%. Wingify, the company behind VWO, ran this 25-day split test on its own product, and it was published as a VWO case study. The checklist shipped with various other UX changes, so the result belongs to the whole new flow, not the checklist alone.","result":{"headline":"+127% paid","metrics":["Free-trial-to-paid conversion: +127% versus the old onboarding.","More trial users set up tracking and campaigns across the platform, testing and insights products. Exact figures were not given here.","Negative signal: fewer users went back to view heatmap reports or session recordings several times, so the flow got people set up but not back to their reports.","Sample size and confidence level were not shared."]},"direction":"won","metric":"free trial to paid conversion","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/vwo-get-started-tab/","source_name":"VWO case study","brand":null},{"slug":"vwo-geo-specific-logos-trial-demo-pages","url":"https://liftarchive.com/test/vwo-geo-specific-logos-trial-demo-pages/","markdown_url":"https://liftarchive.com/test/vwo-geo-specific-logos-trial-demo-pages/index.md","title":"Country-specific customer logos on trial and demo pages: +376% leads","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Trust logos","Social proof, authority & press","Personalization"],"element_slugs":["trust-logos","social-proof","personalization"],"change":"Country-specific customer logos on trial and demo pages","control":"Every visitor, wherever they were, saw the same Free Trial and Demo pages.","variant":"Visitors from the USA, UK, Canada, Australia, Germany, Brazil, Spain, the Netherlands and India saw logos and results from local customers. Midway, the trial page for Canada, Australia and the UK swapped the results for copy listing what the free trial includes.","summary":"Showing visitors customer logos and results from their own country raised leads by 376% on VWO's Free Trial page and 247% on its Demo page. Wingify, the company behind VWO, ran this personalization campaign on its own site for visitors from nine countries, and it was published as a VWO case study. The trial page variant changed partway through for three countries, and the comparison method was not explained.","result":{"headline":"+376% leads","metrics":["Free Trial page leads: +376%.","Demo page leads: +247%.","Mixed signal: the first version of the trial page did not lift results in Canada, Australia or the UK until the copy was changed.","Sample sizes, duration and how the comparison was set up were not shared."]},"direction":"won","metric":"form submissions (leads)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"VWO","url":"https://liftarchive.com/practitioners/vwo/","kind":"org"},"source_url":"https://wingify.com/success-stories/vwo-personalize-free-trial-demo-geo/","source_name":"VWO case study","brand":null},{"slug":"wmg-artist-site-contextual-cta","url":"https://liftarchive.com/test/wmg-artist-site-contextual-cta/","markdown_url":"https://liftarchive.com/test/wmg-artist-site-contextual-cta/index.md","title":"Contextual copy next to the CTA: 14.0% to 18.6% conversion","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Cta copy","Context"],"element_slugs":["cta-copy","context"],"change":"Contextual copy next to the CTA","control":"Artist websites showed a generic message alongside the call to action.","variant":"The generic message was replaced with copy that gave visitors context about what the call to action would do for them.","summary":"Replacing generic text beside the call to action with contextual messaging lifted conversion from 14.0% to 18.6% on Warner Music Group artist websites. The in-house UX team at Warner Music Group ran the test, and it was published as a VWO case study. The team then turned the idea into a standard series of tests across its artist sites.","result":{"headline":"14.0% to 18.6% conversion","metrics":["Conversion rate: 14.0% on the control vs 18.6% on the variant, a gain of 4.6 points (about 33% relative).","The case study headline rounds this to an 18% improvement, which matches the variant rate rather than the relative lift.","The exact conversion goal is not named. Fan sign-ups are the likely goal, but the source does not confirm it."]},"direction":"won","metric":"conversion rate (fan sign-ups implied)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Warner Music Group","url":"https://liftarchive.com/practitioners/warner-music-group/","kind":"org"},"source_url":"https://wingify.com/success-stories/warner-music-group/","source_name":"VWO case study","brand":null},{"slug":"wmg-artist-site-signup-form-placement","url":"https://liftarchive.com/test/wmg-artist-site-signup-form-placement/","markdown_url":"https://liftarchive.com/test/wmg-artist-site-signup-form-placement/index.md","title":"Moving the sign-up form on artist sites: 6.2% to 18.4% sign-ups","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Form placement"],"element_slugs":["form-placement"],"change":"Moving the sign-up form on artist sites","control":"An artist website with the sign-up form in its original spot on the page.","variant":"The same site with the sign-up form placed somewhere else. The new location is not described in the case study.","summary":"Moving the sign-up form to a new position on Warner Music Group artist websites raised conversion from 6.2% to 18.4%. The in-house UX team at Warner Music Group ran the test, and it was published as a VWO case study. The source does not say where the form was moved from or to.","result":{"headline":"6.2% to 18.4% sign-ups","metrics":["Sign-up conversion rate: 6.2% on the control vs 18.4% on the variant, a gain of about 12 points.","The case study calls this a 12% improvement. That figure matches the point gain, not the relative lift, which would be close to triple.","No sample size, duration or confidence level is given, so treat the size of the jump with care."]},"direction":"won","metric":"sign-up conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Warner Music Group","url":"https://liftarchive.com/practitioners/warner-music-group/","kind":"org"},"source_url":"https://wingify.com/success-stories/warner-music-group/","source_name":"VWO case study","brand":null},{"slug":"westfund-get-a-quote-in-nav","url":"https://liftarchive.com/test/westfund-get-a-quote-in-nav/","markdown_url":"https://liftarchive.com/test/westfund-get-a-quote-in-nav/index.md","title":"'Get a Quote' button in the sticky nav: +10.82% quotes started","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Navigation","Cta placement"],"element_slugs":["navigation","cta-placement"],"change":"'Get a Quote' button in the sticky nav","control":"On desktop, the 'Get a Quote' button only appeared in the homepage hero. Visitors on other pages had no clear way into the quote and join funnel.","variant":"A prominent 'Get a Quote' button was added to the floating navigation bar, so it stayed visible on desktop as visitors moved around the site.","summary":"Adding a persistent 'Get a Quote' button to the floating top navigation lifted quotes started by 10.82% for Westfund, an Australian not-for-profit health fund. Insighten ran this test for Westfund, and it was published as a VWO case study. The gain carried down the funnel, with new member joins up 28.84%.","result":{"headline":"+10.82% quotes started","metrics":["Quotes started (primary metric): +10.82%.","Quotes generated: +10.24%, so the extra starts mostly turned into completed quotes.","New member joins: +28.84%, a larger lift further down the funnel.","Value: +32%. The case study does not define how value was measured."]},"direction":"won","metric":"quotes started (primary); quotes generated; new member joins","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Insighten","url":"https://liftarchive.com/practitioners/insighten/","kind":"org"},"source_url":"https://wingify.com/success-stories/westfund/","source_name":"VWO case study","brand":null},{"slug":"white-card-courses-homepage-cta-trust-badges","url":"https://liftarchive.com/test/white-card-courses-homepage-cta-trust-badges/","markdown_url":"https://liftarchive.com/test/white-card-courses-homepage-cta-trust-badges/index.md","title":"'Start Now' CTA, new colors and trust badges: +32% to payment page","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Trust badges & security seals","Color contrast"],"element_slugs":["cta-copy","trust-badges","color-contrast"],"change":"'Start Now' CTA, new colors and trust badges","control":"The homepage CTA read 'Click to Purchase', and the header, hero and button shared one color theme. The money-back guarantee and same-day certificate badges sat below the fold.","variant":"The CTA read 'Start Now', the CTA and subheading got their own background colors, and trust and guarantee badges moved to just below the hero image.","summary":"Three bundled homepage changes lifted visits to the payment page by 32% (21.79% to 28.76%) for White Card Courses, an Australian construction induction training provider. Conversion UP ran this test for White Card Courses, and it was published as a VWO case study. The CTA text, the color scheme and the badge placement all changed at once, so the lift can't be credited to any single change.","result":{"headline":"+32% to payment page","metrics":["Visits to the payment page from the homepage: 21.79% vs 28.76%, a 32% lift at 99.9% confidence.","Clicks on the payment page CTA: 10.13% vs 12.25%, a 20.9% lift at 99.9% confidence.","These are funnel steps, not completed purchases. The case study does not report final sales."]},"direction":"won","metric":"visits to payment page; payment page clicks","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Conversion UP","url":"https://liftarchive.com/practitioners/conversion-up/","kind":"org"},"source_url":"https://wingify.com/success-stories/white-card-courses/","source_name":"VWO case study","brand":null},{"slug":"whitepages-pricing-page-plan-layout","url":"https://liftarchive.com/test/whitepages-pricing-page-plan-layout/","markdown_url":"https://liftarchive.com/test/whitepages-pricing-page-plan-layout/index.md","title":"Side-by-side plans with a billing toggle: +23% pricing page conversion","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans","Billing toggle"],"element_slugs":["pricing-display","plans","billing-toggle"],"change":"Side-by-side plans with a billing toggle","control":"The subscription pricing page showed the plans with the payment section beside them.","variant":"The three plans sat next to each other as expanded lists of what each includes. A monthly or annual toggle sat at the top, and a larger payment section moved below the plans.","summary":"A redesigned pricing page with three side-by-side plans and a monthly or annual toggle lifted conversion by 23% for Whitepages. Whitepages ran the test as a server-side experiment, and it was published as an AB Tasty case study (now on Wingify). Several layout changes shipped together, so no single element gets the credit.","result":{"headline":"+23% pricing page conversion","metrics":["Conversion rate: +23% after one week.","Monthly plan memberships: +31%, the plan the team most wanted to grow.","No sample size or confidence level is shared."]},"direction":"won","metric":"conversion rate; monthly plan memberships","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Whitepages","url":"https://liftarchive.com/practitioners/whitepages/","kind":"org"},"source_url":"https://wingify.com/success-stories/whitepages-boosts-subscriptions-with-ab-tastys-feature-experimentation/","source_name":"AB Tasty / Wingify case study","brand":null},{"slug":"wikijob-aptitude-tests-testimonials","url":"https://liftarchive.com/test/wikijob-aptitude-tests-testimonials/","markdown_url":"https://liftarchive.com/test/wikijob-aptitude-tests-testimonials/index.md","title":"Three short testimonials on a practice-test sales page: +34% purchases","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Testimonials","Social proof, authority & press"],"element_slugs":["testimonials","social-proof"],"change":"Three short testimonials on a practice-test sales page","control":"The aptitude tests sales page with no testimonials in the tested position.","variant":"Three lines of customer testimonials were added. WikiJob described them as plain and restrained rather than gushing.","summary":"Adding three short customer testimonials to its aptitude tests sales page lifted purchases by 34% for WikiJob. WikiJob ran the test itself, and it was published as a VWO case study. An earlier test with the same testimonials placed further down the page had shown no clear effect.","result":{"headline":"+34% purchases","metrics":["Purchases: +34%.","The test tracked two goals, click-through to PayPal checkout and completed purchases.","No sample size, duration or confidence level is shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"WikiJob","url":"https://liftarchive.com/practitioners/wikijob/","kind":"org"},"source_url":"https://wingify.com/success-stories/wikijob/","source_name":"VWO case study","brand":null},{"slug":"workzone-demo-page-grayscale-logos","url":"https://liftarchive.com/test/workzone-demo-page-grayscale-logos/","markdown_url":"https://liftarchive.com/test/workzone-demo-page-grayscale-logos/index.md","title":"Black-and-white customer logos on a demo page: +34% form submissions","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Trust logos","Testimonials","Visual hierarchy"],"element_slugs":["trust-logos","testimonials","visual-hierarchy"],"change":"Black-and-white customer logos on a demo page","control":"The demo request page showed customer testimonials with full-color company logos next to a short demo form.","variant":"The same page with the testimonial logos in black and white. Nothing else changed.","summary":"Switching customer logos from full color to black and white on its demo request page lifted form submissions by 34% for WorkZone, a project management software company. WorkZone ran the test itself, and it was published as a VWO case study. The test ran for 22 days on new visitors and reached 99% significance.","result":{"headline":"+34% form submissions","metrics":["Demo request form submissions: +34%.","Statistical significance: 99%, over 22 days.","Only new visitors were included, so returning visitors may respond differently."]},"direction":"won","metric":"demo request form submissions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"WorkZone","url":"https://liftarchive.com/practitioners/workzone/","kind":"org"},"source_url":"https://wingify.com/success-stories/workzone/","source_name":"VWO case study","brand":null},{"slug":"corgi-homeplan-homepage-usp-bar","url":"https://liftarchive.com/test/corgi-homeplan-homepage-usp-bar/","markdown_url":"https://liftarchive.com/test/corgi-homeplan-homepage-usp-bar/index.md","title":"USP bar under the homepage header: +30.9% conversions","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Value proposition","USP bars & benefit icons"],"element_slugs":["value-proposition","usp-bar"],"change":"USP bar under the homepage header","control":"The homepage did not show CORGI's main selling points up front. Points such as no hidden fees appeared on other pages, often low down where few visitors scrolled.","variant":"A bar of selling points, such as no hidden fees and fast service, was added under the header so every visitor saw it.","summary":"Adding a bar of key selling points just below the homepage header lifted conversions by 30.9% for CORGI HomePlan, a UK boiler and home cover insurer. Worship Digital ran this test for CORGI HomePlan, and it was published as a VWO case study. The variant beat the control across all devices and most user types.","result":{"headline":"+30.9% conversions","metrics":["Conversions: +30.9%.","The variant beat the control on every device type and for most user types.","No sample size, duration or confidence level is shared."]},"direction":"won","metric":"conversion rate (policy sign-ups)","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Worship Digital","url":"https://liftarchive.com/practitioners/worship-digital/","kind":"org"},"source_url":"https://wingify.com/success-stories/worship-digital/","source_name":"VWO case study","brand":null},{"slug":"writework-landing-page-benefit-redesign","url":"https://liftarchive.com/test/writework-landing-page-benefit-redesign/","markdown_url":"https://liftarchive.com/test/writework-landing-page-benefit-redesign/index.md","title":"Benefit-led landing page redesign: +144% primary CTA clicks","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Value proposition","Social proof, authority & press","Page design"],"element_slugs":["value-proposition","social-proof","page-design"],"change":"Benefit-led landing page redesign","control":"The original landing page did not explain what students would get from the service. Traffic was almost all organic, and bounce rates had been high for some time.","variant":"A completely new design, header to footer, that stated the benefits users had named in surveys in direct terms. It also added social proof and several credibility signals.","summary":"A full redesign of WriteWork's main landing page, rebuilt around benefits pulled from more than 1,000 survey responses, raised clicks on the primary call to action by 144% and more than doubled engagement. ClickLab, a Brazilian CRO agency, ran the test for the student essay site, and it was published as a VWO case study. Many changes shipped together, so the lift belongs to the redesign as a whole, not to any one element.","result":{"headline":"+144% primary CTA clicks","metrics":["Primary CTA clicks: +144%, which meant more than twice as many visitors reached the payment page.","Engagement: more than doubled. VWO counted clicks only here, so searches were tracked separately.","Purchases: up by over 50%, but this came from a separate follow-up test, not from this one.","The four top navigation buttons added less than 1% of the engagement gain, so most of the lift came from the main CTA."]},"direction":"won","metric":"engagement and primary cta clicks; purchases in follow-up","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"ClickLab","url":"https://liftarchive.com/practitioners/clicklab/","kind":"org"},"source_url":"https://wingify.com/success-stories/writework/","source_name":"VWO case study","brand":null},{"slug":"ynab-tour-page-screenshots","url":"https://liftarchive.com/test/ynab-tour-page-screenshots/","markdown_url":"https://liftarchive.com/test/ynab-tour-page-screenshots/index.md","title":"All screenshots on one tour page: +85% free trial downloads","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Screenshots","Testimonials","Page design"],"element_slugs":["screenshots","testimonials","page-design"],"change":"All screenshots on one tour page","control":"The product tour page for the YNAB budgeting app split features into categories. Visitors had to click each category to see the matching screenshots.","variant":"All screenshots appeared as large thumbnails on one page, each with a handwriting-style caption. A prominent testimonial sat at the top, next to a stronger call to action for the 7-day free trial.","summary":"YNAB showed every app screenshot on a single product tour page, instead of making visitors click through categories, and free trial downloads rose 85% at 97% confidence. The YNAB team ran this split URL test themselves, and it was published as a VWO case study. Several changes shipped together, so the lift reflects the whole redesigned page.","result":{"headline":"+85% free trial downloads","metrics":["Free trial downloads: +85%, at 97% confidence.","The test compared two separate URLs, one per page design.","Sample size and test duration were not shared."]},"direction":"won","metric":"free trial downloads","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"YNAB","url":"https://liftarchive.com/practitioners/ynab/","kind":"org"},"source_url":"https://wingify.com/success-stories/ynab/","source_name":"VWO case study","brand":null},{"slug":"zwitserleven-landing-cta-more-information","url":"https://liftarchive.com/test/zwitserleven-landing-cta-more-information/","markdown_url":"https://liftarchive.com/test/zwitserleven-landing-cta-more-information/index.md","title":"CTA 'Meer Informatie' vs 'Ga Verder': +14.41% click-through","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"CTA 'Meer Informatie' vs 'Ga Verder'","control":"An AdWords landing page with a call-to-action button that read 'Ga Verder' (Go further). The team felt the wording was vague.","variant":"The same page with the button changed to 'Meer Informatie' (More information), a more specific label for what happens next.","summary":"Changing the button text on a paid-search landing page from 'Ga Verder' (Go further) to 'Meer Informatie' (More information) raised click-throughs to the sign-up page by 14.41%, at 99.9% confidence. Zwitserleven, a Dutch retirement and financial services provider, ran the test, and it was published as a VWO case study. Only the button copy changed.","result":{"headline":"+14.41% click-through","metrics":["Click-through to the sign-up page: +14.41%, at 99.9% confidence.","Leads: the company projected about 5% more annual leads from the historical conversion rate. This is an estimate, not a measured result.","Sample size and test duration were not shared."]},"direction":"won","metric":"click-through to sign-up page","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Zwitserleven","url":"https://liftarchive.com/practitioners/zwitserleven/","kind":"org"},"source_url":"https://wingify.com/success-stories/zwitserleven/","source_name":"VWO case study","brand":null},{"slug":"venture-harbour-multistep-enquiry-form","url":"https://liftarchive.com/test/venture-harbour-multistep-enquiry-form/","markdown_url":"https://liftarchive.com/test/venture-harbour-multistep-enquiry-form/index.md","title":"Multi-step consulting enquiry form: 0.96% to 8.1% conversion","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form layout","Multi step form"],"element_slugs":["form-layout","multi-step-form"],"change":"Multi-step consulting enquiry form","control":"A standard single-page WordPress contact form for consulting enquiries, with all fields shown at once.","variant":"A multi-step enquiry form that asked one or two questions per step, which the team kept refining using form analytics.","summary":"Swapping a basic single-page contact form for a multi-step enquiry form took Venture Harbour's consulting enquiry conversion rate from 0.96% to 8.1%. Venture Harbour (Marcus Taylor) reported the change on its own blog. This is a before-and-after comparison, not a split test.","result":{"headline":"0.96% to 8.1% conversion","metrics":["Enquiry conversion rate: 0.96% before, 8.1% after, which the source describes as a 743% rise in leads.","This compares two periods, not two groups at the same time, so traffic mix and seasonality may account for part of the change.","Lead quality and sample size were not shared."]},"direction":"won","metric":"enquiry form conversion rate","quantified":true,"evidence":"before-after","date":"2016-08","credited_to":{"name":"Venture Harbour","url":"https://liftarchive.com/practitioners/venture-harbour/","kind":"org"},"source_url":"https://ventureharbour.com/multi-step-lead-forms-get-300-conversions/","source_name":"Venture Harbour blog","brand":null},{"slug":"venture-harbour-b2c-finance-multistep-tool-form","url":"https://liftarchive.com/test/venture-harbour-b2c-finance-multistep-tool-form/","markdown_url":"https://liftarchive.com/test/venture-harbour-b2c-finance-multistep-tool-form/index.md","title":"Multi-step 'tool-like' lead form: 11% to 46% conversion","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Multi step form","Form layout"],"element_slugs":["multi-step-form","form-layout"],"change":"Multi-step 'tool-like' lead form","control":"The site's previous lead form. The source does not describe it.","variant":"A multi-step form designed to feel like a tool, guiding visitors through questions one step at a time.","summary":"Moving to a multi-step form that felt like an interactive tool lifted lead conversion from 11% to 46% on a B2C financial lead generation site. Venture Harbour (Marcus Taylor) ran the site and reported the result on its blog. The figures compare before and after, not a split test.","result":{"headline":"11% to 46% conversion","metrics":["Lead conversion rate: 11% before, 46% after.","This is a before-and-after comparison, so other changes in traffic or offer over the same period could play a part.","Sample size, test length and lead quality were not shared."]},"direction":"won","metric":"lead conversion rate","quantified":true,"evidence":"before-after","date":"2016-08","credited_to":{"name":"Venture Harbour","url":"https://liftarchive.com/practitioners/venture-harbour/","kind":"org"},"source_url":"https://ventureharbour.com/multi-step-lead-forms-get-300-conversions/","source_name":"Venture Harbour blog","brand":null},{"slug":"dashthis-onboarding-integration-step-fixes","url":"https://liftarchive.com/test/dashthis-onboarding-integration-step-fixes/","markdown_url":"https://liftarchive.com/test/dashthis-onboarding-integration-step-fixes/index.md","title":"Clearer integration step in onboarding: +50% funnel completion","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding","Button design","Layout"],"element_slugs":["onboarding","button-design","layout"],"change":"Clearer integration step in onboarding","control":"Trial users had to add an integration first, but the buttons were pale and on some small screens sat out of view at the bottom. The list of 30+ integrations was hard to scan, and about 60% of users hit some difficulty on this step.","variant":"Buttons became bigger and bolder and were added higher on the page. The integration list was reorganised with a search bar, and pop-ups, videos and other guides walked users through each step, along with other simplifications.","summary":"DashThis made the add-integration step of its free-trial onboarding easier to find and use, and onboarding funnel completion rose 50%, with first-step completion up 25%. The story was published as a Hotjar (now Contentsquare) customer story. Several UX changes shipped together and were measured before and after, so no single change gets the credit.","result":{"headline":"+50% funnel completion","metrics":["Onboarding funnel completion: up 50%, reported within a couple of months.","First onboarding step (adding an integration): completion up 25%.","NPS-based satisfaction rose 140% over the same period, but this is a separate metric and was not tied to the onboarding change alone.","These are before-and-after figures for a bundle of changes, not a controlled split test."]},"direction":"won","metric":"onboarding funnel completion","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"DashThis","url":"https://liftarchive.com/practitioners/dashthis/","kind":"org"},"source_url":"https://www.hotjar.com/customers/dashthis","source_name":"Hotjar / Contentsquare customer story","brand":null},{"slug":"humana-homepage-banner-simplified","url":"https://liftarchive.com/test/humana-homepage-banner-simplified/","markdown_url":"https://liftarchive.com/test/humana-homepage-banner-simplified/index.md","title":"Simpler homepage banner with a clear CTA: +433% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Hero banner","Copy length","Cta copy"],"element_slugs":["hero-banner","copy-length","cta-copy"],"change":"Simpler homepage banner with a clear CTA","control":"A homepage banner packed with copy, with no single clear message and a weak call to action.","variant":"A focused banner with less copy, more white space, one concise message and a prominent call to action.","summary":"A cleaner Humana homepage banner, with less copy, one clear message and a prominent call to action, got 433% more clickthrough than the busy original. Mike Loveridge, head of digital test and learn at Humana, ran the test, and it was published by MarketingExperiments.","result":{"headline":"+433% clickthrough","metrics":["Banner clickthrough: up 433% versus the original.","The metric is clicks on the banner, not insurance enrolments, so the effect on leads further down the funnel is unknown.","Sample size, test length and significance were not shared."]},"direction":"won","metric":"banner clickthrough","quantified":true,"evidence":"ab-test","date":"2016-03","credited_to":{"name":"Humana","url":"https://liftarchive.com/practitioners/humana/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/how-humana-optimized-banners","source_name":"MarketingExperiments","brand":null},{"slug":"humana-banner-cta-shop-vs-explore","url":"https://liftarchive.com/test/humana-banner-cta-shop-vs-explore/","markdown_url":"https://liftarchive.com/test/humana-banner-cta-shop-vs-explore/index.md","title":"'Shop' instead of 'explore' banner CTA: +192% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Shop' instead of 'explore' banner CTA","control":"The winning simplified Medicare banner from an earlier test, with a softer call to action asking visitors to explore.","variant":"The same banner with a harder-sell call to action inviting visitors to shop plans, timed for the short Medicare enrolment window.","summary":"Changing the call to action on Humana's simplified Medicare banner from a soft, explore-style ask to a direct invitation to shop plans lifted clickthrough by another 192%. Mike Loveridge at Humana ran the test, and MarketingExperiments published it.","result":{"headline":"+192% clickthrough","metrics":["Banner clickthrough: up 192% versus the explore-style call to action.","The metric is clicks, not enrolments.","The exact button wording and sample size were not shared."]},"direction":"won","metric":"banner clickthrough","quantified":true,"evidence":"ab-test","date":"2016-03","credited_to":{"name":"Humana","url":"https://liftarchive.com/practitioners/humana/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/how-humana-optimized-banners","source_name":"MarketingExperiments","brand":null},{"slug":"klientboost-autopilot-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-autopilot-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-autopilot-ppc-landing-pages/index.md","title":"PPC landing page tests for Autopilot: +169% on one page","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"PPC landing page tests for Autopilot","control":"Autopilot's paid campaigns on Google AdWords, Facebook and AdRoll, sending traffic to its existing landing pages.","variant":"Redesigned landing pages with routine A/B tests, launched alongside single keyword ad groups and new remarketing audiences.","summary":"Conversion-focused redesigns and routine A/B tests on Autopilot's paid-traffic landing pages lifted conversion rate by 169% on one page and 11% across the account. KlientBoost ran the work and published it as a case study. Ad, keyword, audience and landing page changes all shipped together, so the page's share of the gain is unknown.","result":{"headline":"+169% on one page","metrics":["Conversion rate on one landing page: up 169%. This is the best single page, not an average.","Account-wide conversion rate: up 11%.","Cost per click fell 43% and cost per conversion fell 42%, driven largely by campaign changes rather than the pages.","The agency says monthly conversion goals were beaten by 13% by the third month while staying on budget."]},"direction":"won","metric":"conversion rate on one landing page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Autopilot%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-base-crm-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-base-crm-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-base-crm-ppc-landing-pages/index.md","title":"Multi-step PPC landing pages for Base CRM: +66% conversion","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Form fields"],"element_slugs":["multi-step-form","form-fields"],"change":"Multi-step PPC landing pages for Base CRM","control":"Base CRM's previous paid campaigns and landing pages before the engagement focused on marketing qualified leads.","variant":"Multi-step landing pages with frequent A/B tests on form fields, launched alongside single keyword ad groups and more competitor targeting.","summary":"Multi-step landing pages and frequent form field tests lifted Base CRM's landing page conversion rate by 66%. KlientBoost ran the work and published it as a case study. Ad, keyword and competitor targeting changes shipped at the same time, so the result can't be credited to the pages alone.","result":{"headline":"+66% conversion","metrics":["Landing page conversion rate: up 66%.","Cost per conversion fell 57% and conversion volume rose 50%, results of the whole engagement rather than the pages alone.","The client says leads were better qualified for sales, but no lead quality figures were shared."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Base%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-yesware-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-yesware-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-yesware-ppc-landing-pages/index.md","title":"Weekly landing page tests on paid traffic: +407% on a key Yesware page","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Weekly landing page tests on paid traffic","control":"Yesware's non-branded paid search traffic went to its existing destination pages, run without a weekly testing routine.","variant":"KlientBoost ran A/B tests on the paid landing pages every week, while also rebuilding campaigns into single keyword ad groups and expanding into more channels and countries.","summary":"Weekly landing page A/B tests on Yesware's paid traffic lifted conversion rate 407% on one high-volume page and 48% across the account, while cost per acquisition fell 35%. KlientBoost ran the work for Yesware, a sales email productivity tool, and published it as a case study PDF. The landing page tests shipped together with new ad groups, new channels and international expansion, so the page's share of the gain is unknown.","result":{"headline":"+407% on a key Yesware page","metrics":["Landing page conversion rate: +407% on one high-volume page. This is the best single page, not the average.","Account conversion rate: +48%. A more typical view of the overall effect.","Conversion volume: +42%, so the higher rate came with more total conversions.","Cost per acquisition: -35%, which met the CPA goal set for non-branded campaigns after three months."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Yesware%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-webconnex-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-webconnex-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-webconnex-ppc-landing-pages/index.md","title":"Custom PPC landing pages with A/B testing: +310% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages with A/B testing","control":"Webconnex's paid traffic went to its previous destination pages, set up under another agency, while CPA was climbing.","variant":"KlientBoost built custom landing pages and A/B tested them, while also restructuring search campaigns, testing ad copy, targeting competitor keywords and moving to single keyword ad groups.","summary":"Custom landing pages with ongoing A/B testing, rolled out with rebuilt search campaigns, came with a 310% higher conversion rate for Webconnex. KlientBoost ran the work for the registration and payments software company and published it as a case study PDF. Ads, keywords and pages all changed together, so this is the result of the whole engagement, not the pages alone.","result":{"headline":"+310% conversion rate","metrics":["Conversion rate: +310% versus before the engagement.","Conversion volume: +51%, so more total conversions, not only a higher rate.","Cost per acquisition: -53%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Webconnex%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-podia-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-podia-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-podia-ppc-landing-pages/index.md","title":"Landing page tests for Podia's first paid campaigns: +75% conversions","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Landing page tests for Podia's first paid campaigns","control":"Podia had little paid advertising in place and lacked the in-house time to run it, so there was no tested paid landing page setup.","variant":"KlientBoost optimized and tested landing pages while launching competitor-based search campaigns, Facebook lead ad tests and single keyword ad groups.","summary":"Landing page testing for Podia's new paid search and Facebook campaigns improved landing page conversions by 75%. KlientBoost ran the work for the online course and membership platform and published it as a case study PDF. The pages were tested while the campaigns themselves were being built, so the lift belongs to the whole launch, not one page change.","result":{"headline":"+75% conversions","metrics":["Landing page conversions: +75%, credited by the agency to landing page testing.","Cost per acquisition: -37%.","The agency says the paid program became profitable; no revenue figures were shared."]},"direction":"won","metric":"landing page conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Podia%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-juniper-networks-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-juniper-networks-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-juniper-networks-ppc-landing-pages/index.md","title":"Multi-step forms and fast landing page testing: +329% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Landing page design"],"element_slugs":["multi-step-form","landing-page-design"],"change":"Multi-step forms and fast landing page testing","control":"Juniper's Data Center and Network Security paid campaigns sent traffic to its earlier destination pages and lead forms.","variant":"KlientBoost built new campaign pages with multi-step forms, which it calls the breadcrumb technique, and tested pages at a high tempo, alongside single keyword ad groups and negative keyword and audience work.","summary":"Multi-step forms and high-tempo landing page testing, launched with rebuilt paid campaigns, came with a 329% higher conversion rate for Juniper Networks over three months. KlientBoost ran the work for the network security vendor and published it as a case study PDF. Keyword, audience and page changes shipped together, so the forms and pages cannot take sole credit.","result":{"headline":"+329% conversion rate","metrics":["Conversion rate: +329% after three months.","Conversion volume: +41%.","Cost per lead: -86%, the largest efficiency gain reported.","No lead quality or pipeline figures were shared, which matters for a B2B security vendor."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Juniper%20Networks%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-thinkific-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-thinkific-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-thinkific-ppc-landing-pages/index.md","title":"Competitor-focused multi-step landing pages: +66% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Message match"],"element_slugs":["multi-step-form","message-match"],"change":"Competitor-focused multi-step landing pages","control":"Thinkific's paid traffic went to its earlier destination pages, without pages written for people searching competitor brands.","variant":"KlientBoost targeted competitor brand keywords and sent that traffic to competitor-focused landing pages with multi-step flows, alongside single keyword ad groups, dynamic ads and remarketing audiences.","summary":"Competitor-focused, multi-step landing pages for competitor-keyword traffic came with a 66% higher conversion rate for Thinkific. KlientBoost ran the work for the online course creation platform and published it as a case study PDF. The new pages launched with new competitor keyword targeting and other campaign changes, so the result covers the whole package.","result":{"headline":"+66% conversion rate","metrics":["Conversion rate: +66%, credited to competitor keywords plus competitor-focused pages together.","Cost per conversion: -40%.","Cost per click: -36%, so part of the efficiency gain came from cheaper traffic, not the page."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Thinkific%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-servicecore-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-servicecore-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-servicecore-ppc-landing-pages/index.md","title":"Optimized landing pages and simpler campaigns: +31% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Optimized landing pages and simpler campaigns","control":"ServiceCore's paid traffic went to its earlier destination pages under a more complex campaign structure.","variant":"KlientBoost optimized the landing pages while condensing campaigns, moving to single keyword ad groups and testing responsive search ads.","summary":"Optimized landing pages, launched with simpler paid campaigns and responsive search ad tests, came with a 31% higher conversion rate for ServiceCore. KlientBoost ran the work for the software maker serving liquid waste and roll-off rental companies, and published it as a case study PDF. Page, ad and campaign changes shipped together, so the page's share of the lift is unknown.","result":{"headline":"+31% conversion rate","metrics":["Conversion rate: +31%.","Conversions: +27%.","Cost per acquisition: -31%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Service%20Core%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-scoro-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-scoro-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-scoro-ppc-landing-pages/index.md","title":"Conversion-focused landing page redesigns: +24% avg. conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Conversion-focused landing page redesigns","control":"Scoro's paid traffic went to its earlier landing pages, before KlientBoost applied its landing page design practices.","variant":"KlientBoost redesigned the pages using its conversion-focused practices and added competitor landing pages, alongside more granular keywords, remarketing, lookalike audiences and international market tests.","summary":"Conversion-focused landing page redesigns, including pages aimed at competitor searches, lifted Scoro's average conversion rate by more than 24%. KlientBoost ran the work for the business management software company and published it as a case study PDF. The agency then changed campaign structure, remarketing and audiences too, so the redesigns are one part of a bundled engagement.","result":{"headline":"+24% avg. conversion rate","metrics":["Average conversion rate: +24%, credited by the agency to the landing page redesigns.","Cost per acquisition: -14%, credited to more granular keywords.","Conversion volume: +318%, mostly from a larger budget, remarketing and new audiences, not the pages."]},"direction":"won","metric":"average conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Scoro%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-attendify-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-attendify-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-attendify-ppc-landing-pages/index.md","title":"Custom, regularly tested landing pages: +174% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom, regularly tested landing pages","control":"Attendify's paid accounts and landing pages were not being tested on any regular schedule.","variant":"KlientBoost built custom landing pages and tested them regularly, alongside new Google Ads search and remarketing, social ads and AdRoll retargeting.","summary":"Replacing untested paid landing pages with custom, regularly tested ones came with a 174% higher conversion rate for Attendify within one month. KlientBoost ran the work for the event app builder and published it as a case study PDF. New search, remarketing, social and retargeting campaigns launched at the same time, so the page change is only part of the story.","result":{"headline":"+174% conversion rate","metrics":["Conversion rate: +174% within one month.","Conversions: +119%.","Cost per conversion: -69%.","Click-through rate: +28%, a sign the ads also improved, which affects who reaches the page."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Attendify%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-caresync-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-caresync-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-caresync-ppc-landing-pages/index.md","title":"Custom PPC landing pages at CareSync: +322% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages at CareSync","control":"Before the engagement, CareSync sent paid traffic to its existing pages. The source says the team lacked the time to test ads and landing pages often.","variant":"KlientBoost built custom landing pages for paid traffic and kept testing them. It also ran Google Ads, Google remarketing and AdRoll retargeting at the same time.","summary":"CareSync's paid-traffic conversion rate rose 322% after it moved ad clicks to custom landing pages with ongoing testing. KlientBoost ran the work for CareSync, a chronic care management software and services company, and published it as a PDF case study. The new pages launched together with new Google Ads, remarketing and retargeting work, so the lift belongs to the whole package, not the pages alone.","result":{"headline":"+322% conversion rate","metrics":["Conversion rate: up 322% versus before the engagement, as reported by the agency.","Conversions: up 259%.","Cost per conversion: down 97%, a figure that is unusually large and hard to judge without the raw numbers.","Click-through rate on ads: up 176%, which shows the ad side changed a lot too, not just the pages."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/CareSync%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-adespresso-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-adespresso-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-adespresso-ppc-landing-pages/index.md","title":"New free-trial landing page at AdEspresso: 15% lower cost per trial","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"New free-trial landing page at AdEspresso","control":"Paid traffic went to AdEspresso's legacy free-trial page.","variant":"KlientBoost introduced a new page built around conversion-focused design. It ran alongside single-keyword ad groups, larger remarketing audiences and geographic targeting.","summary":"AdEspresso's new free-trial landing page ran at a 15% lower cost per conversion than its legacy page. KlientBoost ran the work for AdEspresso, a Facebook ads management tool, and published it as a PDF case study. The page launched during a wider rebuild of search, display, remarketing and YouTube campaigns, so other changes may have helped.","result":{"headline":"15% lower cost per trial","metrics":["Cost per free-trial conversion: 15% lower on the new page than on the legacy page, as reported by the agency.","Free-trial leads: up 104% in the first month of the engagement, a figure that covers all campaign changes.","Paid subscriptions: up 69% after the first month, again for the whole engagement."]},"direction":"won","metric":"cost per free-trial conversion","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/AdEspresso%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-reviewtrackers-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-reviewtrackers-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-reviewtrackers-ppc-landing-pages/index.md","title":"Landing page optimization at ReviewTrackers: +79% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Landing page optimization at ReviewTrackers","control":"Before the engagement, ReviewTrackers ran paid search with limited in-house resources and its existing pages and ads.","variant":"KlientBoost optimized the landing pages for paid traffic. It also moved to single-keyword ad groups, added custom intent campaigns and expanded to Capterra listings.","summary":"ReviewTrackers' paid-traffic conversion rate rose 79% after landing page optimization and a rebuild of its paid ads. KlientBoost ran the work for ReviewTrackers, a review management and customer feedback software company, and published it as a PDF case study. Landing pages were one of four changes made together, so the page work can't take sole credit.","result":{"headline":"+79% conversion rate","metrics":["Conversion rate: up 79%, as reported by the agency.","Conversions: up 56%.","Cost per acquisition: down 37%.","The source's headline ties the 79% to click-through rate while the stats panel says conversion rate, so treat the exact metric with care."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Review%20Trackers%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-pike13-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-pike13-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-pike13-ppc-landing-pages/index.md","title":"Multi-step landing page forms at Pike13: +143% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Multi-step landing page forms at Pike13","control":"Before the engagement, Pike13's paid traffic went to its existing pages and campaigns.","variant":"KlientBoost split the landing page form into steps, starting with easy questions before asking for contact details. It also split campaigns by funnel goal and added display, YouTube and Facebook remarketing.","summary":"Pike13's paid conversion rate rose 143% over three months after KlientBoost added multi-step forms, which the agency calls the breadcrumb technique, to its landing pages. KlientBoost ran the work for Pike13, which makes business management software for gyms, studios and schools, and published it as a PDF case study. The forms launched alongside new search campaigns and remarketing, so the result can't be credited to the form alone.","result":{"headline":"+143% conversion rate","metrics":["Conversion rate: up 143% within three months, as reported by the agency.","Conversions: up 70%.","Cost per conversion: down 41%.","Facebook leads: up 105% month over month, which reflects the new Facebook work rather than the forms."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Pike13%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-mention-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-mention-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-mention-ppc-landing-pages/index.md","title":"Low-friction custom landing pages at Mention: +74% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Low-friction custom landing pages at Mention","control":"Mention ran paid campaigns in-house to its existing pages. Costs were rising while conversions stayed about flat.","variant":"KlientBoost built custom pages using what it calls the iceberg effect: a light, low-effort ask at the top with more detail further down. It also added Google remarketing and listings on B2B SaaS review sites.","summary":"Mention's paid conversion rate rose 74% after KlientBoost built custom landing pages that cut friction above the fold. KlientBoost ran the work for Mention, a social media monitoring tool, and published it as a PDF case study. The pages launched with remarketing and review-site campaigns, so the lift is shared across all those changes.","result":{"headline":"+74% conversion rate","metrics":["Conversion rate: up 74%, as reported by the agency.","Conversions: up 343%, which reflects more traffic and new channels as well as the pages.","Cost per acquisition: down 51%.","Cost per click: down 15%, a sign the ad side changed too."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Mention%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-inspired-elearning-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-inspired-elearning-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-inspired-elearning-ppc-landing-pages/index.md","title":"Low-friction PPC pages at Inspired eLearning: +274% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Low-friction PPC pages at Inspired eLearning","control":"Inspired eLearning ran its paid campaigns in-house and sent traffic to its existing pages.","variant":"KlientBoost built custom landing pages using its iceberg approach, with a lighter ask up top. It also added Bing search, Capterra listings and single-keyword ad groups.","summary":"Inspired eLearning's paid conversion rate rose 274% after it moved to custom landing pages built to reduce friction. KlientBoost ran the work for Inspired eLearning, a security awareness training software company, and published it as a PDF case study. The pages launched with Bing, Capterra and new ad group work, so the page's own share is unknown.","result":{"headline":"+274% conversion rate","metrics":["Conversion rate: up 274%, as reported by the agency.","Conversion volume: up 267%.","Cost per acquisition: down 60%.","Click-through rate: up 77%, which shows the ads changed a lot as well."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Inspired%20eLearning%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-kiddom-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-kiddom-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-kiddom-ppc-landing-pages/index.md","title":"2-step landing page and eBook-to-demo funnel: +145% Kiddom demos","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Lead magnet"],"element_slugs":["multi-step-form","lead-magnet"],"change":"2-step landing page and eBook-to-demo funnel","control":"Kiddom's school-wide enterprise version had little paid acquisition before the engagement, and demo volume was low.","variant":"KlientBoost built a 2-step landing page for enterprise leads and a funnel that offered an eBook first, then led to a demo request. New audience targeting on Facebook and custom intent audiences ran too.","summary":"Kiddom's enterprise demo requests rose 145% after KlientBoost launched a 2-step landing page for school leads and an eBook-to-demo funnel. KlientBoost ran the work for Kiddom, a classroom app for teachers and schools, and published it as a PDF case study. The enterprise campaigns were built from scratch alongside new Facebook and custom intent audiences, so the result reflects the whole program.","result":{"headline":"+145% Kiddom demos","metrics":["Enterprise demos: up 145%, as reported by the agency.","Cost per enterprise demo: down 41%.","Free teacher sign-ups rose 923% with a 52% lower cost, but that came from a separate campaign, not this page."]},"direction":"won","metric":"enterprise demo requests","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Kiddom%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-broadly-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-broadly-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-broadly-ppc-landing-pages/index.md","title":"Instapage PPC landing pages at Broadly: +54% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Instapage PPC landing pages at Broadly","control":"Before the engagement, Broadly had never used paid search or paid social.","variant":"KlientBoost built landing pages in Instapage and launched single-keyword ad groups and Facebook lead ads. It also added Yahoo Gemini, Facebook and Bing.","summary":"Broadly's conversion rate rose 54% after KlientBoost launched Instapage landing pages for its paid traffic. KlientBoost ran the work for Broadly, which sells reputation and customer messaging software to local businesses, and published it as a PDF case study. Broadly had never run paid ads before, so the pages, ads and channels were all new at once.","result":{"headline":"+54% conversion rate","metrics":["Conversion rate: up 54%, as reported by the agency.","Conversion volume: up 128%.","Customer acquisition cost: down 64%, which the source compares with Broadly's other channels.","With no earlier paid program, it is unclear what the 54% is measured against."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Broadly%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-cardash-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-cardash-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-cardash-ppc-landing-pages/index.md","title":"Custom early-access sign-up pages plus new PPC: +306% lead sign-ups","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom early-access sign-up pages plus new PPC","control":"CarDash's earlier paid traffic and sign-up flow. The startup said it lacked the design and engineering resources to build its own landing and sign-up pages.","variant":"KlientBoost designed on-brand landing pages for collecting early-access email sign-ups. At the same time it ran Google search ads and lookalike audiences on Facebook and Twitter.","summary":"New custom sign-up pages for CarDash's early-access list, launched with rebuilt paid campaigns, came with a reported 306% rise in lead sign-ups. KlientBoost ran this engagement for CarDash, a vehicle maintenance app that was still pre-launch, and published it as a PDF case study. It was a bundled before/after change, so the page's own share of the lift is unknown.","result":{"headline":"+306% lead sign-ups","metrics":["Lead sign-ups: +306%, reported for the whole engagement, not the page alone.","Cost per acquisition: down 67%.","Site traffic: up 13% in the first month, so part of the sign-up growth came from more visitors, not a better page.","No sample size, duration or significance was shared."]},"direction":"won","metric":"lead signups","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/CarDash%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-digitalfreelancer-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-digitalfreelancer-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-digitalfreelancer-ppc-landing-pages/index.md","title":"Custom PPC landing pages plus new Facebook ads: +645% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages plus new Facebook ads","control":"Digital Freelancer ran limited PPC in-house. The source says it drew low lead volume and no direct sign-ups.","variant":"KlientBoost built custom landing pages for paid traffic. It also made new Facebook banner ads, ran a new audience analysis and used its own Facebook campaign setup.","summary":"Custom landing pages for paid traffic, launched alongside new Facebook ads and audiences, came with a reported 645% rise in conversion rate for Digital Freelancer. KlientBoost ran this engagement for the online freelancer community and training business and published it as a PDF case study. Pages, ads and targeting changed together in a before/after comparison, so the page's own share of the lift is unknown.","result":{"headline":"+645% conversion rate","metrics":["Conversion rate: +645%, reported for the whole engagement.","Lead volume: +789%, with the source noting a starting point of zero on one measure, which makes percentage gains hard to read.","Direct sign-ups: reported as 10x, from a base of none before.","Cost per acquisition: down 36%. Results were reported within about two months."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/DigitalFreelancer%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-lemonstand-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-lemonstand-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-lemonstand-ppc-landing-pages/index.md","title":"Custom pages for competitor PPC campaigns: +47% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Message match"],"element_slugs":["message-match"],"change":"Custom pages for competitor PPC campaigns","control":"LemonStand had stopped its PPC because the numbers were not profitable. There were no dedicated pages for searchers looking at rival platforms.","variant":"KlientBoost built landing pages for competitor-term campaigns, aimed at people searching for other platforms. It also rebuilt the AdWords campaigns, added remarketing and set up analytics tracking.","summary":"Custom landing pages for competitor search campaigns, launched with rebuilt AdWords campaigns, came with a reported 47% rise in conversion rate for LemonStand. KlientBoost ran this engagement for the ecommerce platform software company and published it as a PDF case study. Ads, remarketing, tracking and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+47% conversion rate","metrics":["Conversion rate: +47%, reported for the whole engagement.","Click-through rate: +259%, which reflects ad changes rather than the page.","Average ad position: improved 73%.","No sample size, duration or significance was shared. LemonStand's founder described the work as early, with more to do."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/LemonStand%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-dailypay-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-dailypay-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-dailypay-ppc-landing-pages/index.md","title":"New search landing page plus PPC overhaul: +138% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"New search landing page plus PPC overhaul","control":"DailyPay's earlier PPC setup and destination pages, which the source says were falling short of the team's goals.","variant":"KlientBoost built a landing page for search traffic with a modern look that kept DailyPay's brand rules, and optimized landing pages more broadly. It also tested case study and eBook ads and ran LinkedIn lead gen campaigns with job-title targeting.","summary":"A new, modern landing page for DailyPay's search campaigns, plus landing page optimization and a new PPC strategy, came with a reported 138% rise in conversion rate. KlientBoost ran this engagement for the earned wage access software company and published it as a PDF case study. Ads, targeting and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+138% conversion rate","metrics":["Conversion rate: +138%, reported for the whole engagement.","Conversions: +2,200%.","Cost per acquisition: reported as a 170% decrease. A cost cannot fall by more than 100%, so treat this figure loosely.","No sample size, duration or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/DailyPay%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-alert-logic-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-alert-logic-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-alert-logic-ppc-landing-pages/index.md","title":"Content-download landing pages plus new PPC: +62% lead volume","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Lead magnet"],"element_slugs":["lead-magnet"],"change":"Content-download landing pages plus new PPC","control":"Alert Logic's earlier paid campaigns and destination pages, run with a previous agency.","variant":"KlientBoost built custom landing pages around early-stage offers such as content downloads. It also restructured search with single keyword ad groups, match-type campaigns and dynamic search ads.","summary":"Custom landing pages offering high-funnel content downloads, launched with rebuilt search campaigns, came with a reported 62% rise in lead volume for Alert Logic. KlientBoost ran this engagement for the managed cybersecurity company and published it as a PDF case study. Ad structure, offers and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+62% lead volume","metrics":["Lead volume: +62%, which the source calls a record for the company.","Cost per marketing qualified lead: down 32%, a sign the extra leads were not all low quality.","Cost per conversion: down 39%.","No sample size, duration or significance was shared."]},"direction":"won","metric":"lead volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Alert%20Logic%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-mystudentsprogress-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-mystudentsprogress-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-mystudentsprogress-ppc-landing-pages/index.md","title":"Lower-friction landing pages plus new PPC: +190% conversion rate","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Lower-friction landing pages plus new PPC","control":"MyStudentsProgress managed AdWords in-house, run by its VP of Sales. The source describes high costs and slow lead flow.","variant":"KlientBoost built custom landing pages using heatmap analysis, smaller first steps (micro-conversions) and its iceberg approach to cutting visible friction. It also rebuilt search with single keyword ad groups and added display.","summary":"Custom landing pages with less friction, shaped by heatmap analysis and launched with rebuilt AdWords campaigns, came with a reported 190% rise in conversion rate for MyStudentsProgress. KlientBoost ran this engagement for the private school information software company and published it as a PDF case study. Ads, keywords and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+190% conversion rate","metrics":["Conversion rate: +190%, reported for the whole engagement.","Conversion volume: +475%, and cost per conversion down 56%.","Click-through rate: +88%, which reflects ad changes rather than the page.","Time on site: +43%. All results were reported within about two months."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/MyStudentsProgress%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-us-equity-advantage-autopayplus-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-us-equity-advantage-autopayplus-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-us-equity-advantage-autopayplus-ppc-landing-pages/index.md","title":"Heatmap-led landing pages plus new PPC: +77% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Heatmap-led landing pages plus new PPC","control":"US Equity Advantage's earlier lead gen setup, which the source describes as stagnant. This was the company's first PPC campaign with KlientBoost.","variant":"KlientBoost designed custom landing pages based on heatmap analysis and removed friction from the visible part of the page, using its iceberg approach. It also built single keyword ad groups and focused on key B2B dealer industries.","summary":"Custom landing pages that cut friction based on heatmap analysis, launched with a first PPC campaign, came with a reported 77% rise in conversion rate for US Equity Advantage's AutoPayPlus. KlientBoost ran this engagement for the automated payments fintech, which sells to auto, RV and powersport dealers, and published it as a PDF case study. Ads, keywords and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+77% conversion rate","metrics":["Conversion rate: +77%, reported for the whole engagement.","Conversions: +200%.","Cost per acquisition: down 66%, and cost per click down 41%.","No sample size, duration or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/US%20Equity%20Advantage%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-sei-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-sei-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-sei-ppc-landing-pages/index.md","title":"Lower-friction landing pages plus PPC rebuild: +276% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Lower-friction landing pages plus PPC rebuild","control":"SEI's earlier paid search setup, which the source says struggled to drive conversions and leads for sales.","variant":"KlientBoost built custom landing pages using its iceberg approach to cut visible friction. It also set up single keyword ad groups, removed irrelevant traffic and added AdWords remarketing.","summary":"Custom landing pages with less friction, launched with a rebuilt AdWords account, came with a reported 276% rise in conversion rate for SEI's Institutional Group. KlientBoost ran this engagement for the investment processing and management firm and published it as a PDF case study. Keywords, traffic filtering, remarketing and pages changed together, so the page's own share of the lift is unknown.","result":{"headline":"+276% conversion rate","metrics":["Conversion rate: +276%, reported for the whole engagement.","Conversion volume: +311%, and cost per conversion down 82%.","Ad spend: down 24%, so the gains came while spending less.","Conversions rose 125% month over month in the first month. No sample size or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/SEI%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-copa-data-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-copa-data-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-copa-data-ppc-landing-pages/index.md","title":"Multi-step forms and new PPC landing pages: +160% B2B conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Multi-step forms and new PPC landing pages","control":"Paid traffic went to COPA-DATA's earlier landing pages and campaigns. The case study does not describe what those pages looked like.","variant":"KlientBoost optimized the landing pages and used its breadcrumb technique, a multi-step form that starts with easy questions. At the same time it restructured the ads into single keyword ad groups and tested LinkedIn, Microsoft, Quora and Reddit ads.","summary":"Conversions rose 160% year over year after new landing pages with multi-step (breadcrumb) forms went live with rebuilt paid campaigns. KlientBoost ran this work for COPA-DATA, an industrial automation software maker, and published it as a PDF case study. The page changes shipped together with ad, keyword and channel changes, so the lift belongs to the whole package, not the form alone.","result":{"headline":"+160% B2B conversions","metrics":["Conversions: up 160% year over year, as reported by the agency.","Costs: down 13% year over year, so the extra leads came on a smaller budget.","Lead quality: reported as improved, but no figure was shared.","No split-test data: there is no control group, so the landing page's share of the gain is unknown."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/COPA-DATA%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-bento-for-business-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-bento-for-business-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-bento-for-business-ppc-landing-pages/index.md","title":"Keyword-matched PPC landing pages: +9.18% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Dynamic text","Message match"],"element_slugs":["dynamic-text","message-match"],"change":"Keyword-matched PPC landing pages","control":"Paid visitors landed on Bento's earlier pages, before the agency started. The case study does not say how those pages looked.","variant":"KlientBoost built individual landing pages that swap in text matching the visitor's search keyword. The pages went live with granular Google and Bing campaigns, keyword-level call tracking and remarketing on Facebook and Google.","summary":"Conversion rate on one landing page rose 9.18% in two months after KlientBoost built separate landing pages that use dynamic keyword insertion. KlientBoost did this work for Bento for Business, an expense card company, and published it as a PDF case study. The pages launched with new search campaigns, call tracking and remarketing, so the lift reflects the whole package.","result":{"headline":"+9.18% conversion rate","metrics":["Conversion rate: up 9.18% on one specific landing page, not across the account.","Application approval rate: up 6.5% month over month, a sign of better-fit applicants.","Cost per conversion: down 40%, as reported by the agency.","No split-test data was shared, so the share due to the pages is unknown."]},"direction":"won","metric":"conversion rate on one landing page","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Bento%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-university-foot-ankle-institute-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-university-foot-ankle-institute-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-university-foot-ankle-institute-ppc-landing-pages/index.md","title":"Condition-focused landing pages for a clinic: +81% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design","Message match"],"element_slugs":["landing-page-design","message-match"],"change":"Condition-focused landing pages for a clinic","control":"Paid search traffic went to the practice's earlier pages and campaigns. The case study does not describe those pages.","variant":"KlientBoost made a separate landing page for each condition and kept split testing them. It also rebuilt the account with single keyword ad groups, a granular structure and a dynamic search ads campaign.","summary":"Conversion volume rose 81% after KlientBoost built condition-specific landing pages and kept testing them alongside rebuilt paid search campaigns. KlientBoost ran this for University Foot & Ankle Institute, a regenerative medicine practice, and published it as a PDF case study. Campaign and page changes shipped together, so the gain can't be credited to the pages alone.","result":{"headline":"+81% conversions","metrics":["Conversion volume: up 81%, with no increase in budget reported.","Cost per conversion: down 39%.","Clicks: up 173% and cost per click down 62%, so much of the gain came from cheaper, larger traffic.","Clicks grew faster than conversions, which suggests the overall conversion rate did not rise. Our reading, since no rate was shared."]},"direction":"won","metric":"conversion volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/UFAI%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-the-clearing-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-the-clearing-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-the-clearing-ppc-landing-pages/index.md","title":"Custom landing pages and popups for a rehab center: +204% conv. rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Popup","Landing page design"],"element_slugs":["popup","landing-page-design"],"change":"Custom landing pages and popups for a rehab center","control":"High-cost paid search traffic went to the center's earlier pages, which struggled to turn clicks into calls. The case study does not describe the layout.","variant":"KlientBoost built campaign-specific landing pages and added popups that appear on exit intent or after time on the page. The account was also restructured with geo-targeted campaigns.","summary":"Conversion rate rose 204% after KlientBoost built custom landing pages with exit-intent and time-on-site popups, launched with restructured paid search. KlientBoost ran this for The Clearing, a residential addiction treatment center, and published it as a PDF case study. Popups, pages and campaigns changed together, so no single element earned the result.","result":{"headline":"+204% conv. rate","metrics":["Conversion rate: up 204% in the headline stat. The body text cites 163%, so the exact figure is unclear.","Total conversions: up 231%.","New call volume: up 75%, and call duration up 88%, a hint that callers were more serious.","Cost per acquisition: down 45%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/The%20Clearing%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-car-trackers-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-car-trackers-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-car-trackers-ppc-landing-pages/index.md","title":"Region-specific PPC landing pages: +63% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Message match","Landing page design"],"element_slugs":["message-match","landing-page-design"],"change":"Region-specific PPC landing pages","control":"Paid traffic went to Car Trackers' earlier pages and campaigns. The case study does not describe those pages.","variant":"KlientBoost built custom pages for each location and narrowed geographic targeting. It also moved the account to single keyword ad groups and added Google remarketing.","summary":"Conversion rate rose 63% by the end of month two after KlientBoost launched landing pages built for each region, alongside rebuilt Google Ads campaigns. KlientBoost ran this for Car Trackers, a car buying service, and published it as a PDF case study. Regional pages, keyword structure and geo-targeting changed together, so the page's share is unknown.","result":{"headline":"+63% conversion rate","metrics":["Conversion rate: up 63% by the end of the second month.","Cost per lead: down 31% over the same period.","Total conversions: up 171% after three months.","Click-through rate: up 63%, a sign the ads also improved, not just the pages."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Car%20Trackers%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-usc-credit-union-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-usc-credit-union-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-usc-credit-union-ppc-landing-pages/index.md","title":"First landing page test for a credit union: +174% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"First landing page test for a credit union","control":"Paid traffic for the credit union's loan offers went to pages that had never been tested, and PPC results had been flat for a long time.","variant":"KlientBoost built custom landing pages for the loan offers and ran the first page test. It also launched new Google Ads campaigns, remarketing, AdRoll retargeting and finer geographic targeting.","summary":"Conversion rate rose 174% after USC Credit Union ran its first landing page test and launched new paid search campaigns. KlientBoost did this work and published it as a PDF case study. New custom pages, campaigns and retargeting launched together, so the lift can't be pinned on the page.","result":{"headline":"+174% conversion rate","metrics":["Conversion rate: up 174%.","Conversion volume: up 224%.","Cost per conversion: down 81%.","Click-through rate: up 314%, so the ads changed a lot too. The page's share of the gain is unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/USC%20CU%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-myclean-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-myclean-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-myclean-ppc-landing-pages/index.md","title":"Landing page and ad discount tests for a cleaner: +25% bookings","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design","Offer"],"element_slugs":["landing-page-design","offer"],"change":"Landing page and ad discount tests for a cleaner","control":"Paid traffic went to MyClean's earlier pages and ads. The case study does not describe what they showed.","variant":"KlientBoost split tested landing pages and tested different discounts in the ad copy. It also moved to single keyword ad groups and added Facebook remarketing.","summary":"Bookings rose 25% above the account's previous best month after KlientBoost split tested landing pages and discount offers in ad copy. KlientBoost ran this for MyClean, a home cleaning service, and published it as a PDF case study. Page tests, offer tests, keyword restructuring and remarketing all ran together, so the gain belongs to the package.","result":{"headline":"+25% bookings","metrics":["Bookings: 25% above the best month before the engagement.","Conversions, conversion rate and cost per acquisition: reported as beating goals, but the PDF's layout makes the exact figures hard to pair.","Chicago: the agency reports the most bookings ever in that city, with no number given.","No winning page or offer was named, so we can't say which change worked."]},"direction":"won","metric":"bookings","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/MyClean%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-fisher-investments-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-fisher-investments-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-fisher-investments-ppc-landing-pages/index.md","title":"Fisher Investments landing page redesign: unbeaten for 3 years","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Landing page design"],"element_slugs":["multi-step-form","landing-page-design"],"change":"Fisher Investments landing page redesign","control":"Fisher Investments' earlier direct-response landing pages, which the firm says weren't performing as needed. Their design is not described.","variant":"KlientBoost tested several full redesigns against each other and kept the winner. The page used a multi-step form and was tuned separately for different devices, using customer feedback.","summary":"A landing page KlientBoost designed for Fisher Investments went three years without being beaten by the firm's own challenger pages. KlientBoost built it using redesign split tests, multi-step (breadcrumb) forms and device-specific tests, and published the result as a PDF case study. No conversion figures were shared, so the size of the lift is unknown.","result":{"headline":"unbeaten for 3 years","metrics":["Longevity: the page held up against Fisher's in-house challengers for three years.","Lead conversions: no rate, volume or lift was published.","No sample sizes or significance were shared for the redesign tests."]},"direction":"won","metric":"lead conversions","quantified":false,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Fisher%20Investments%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-corso-law-group-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-corso-law-group-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-corso-law-group-ppc-landing-pages/index.md","title":"Dynamic text landing pages for a law firm: +12% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Dynamic text","Message match"],"element_slugs":["dynamic-text","message-match"],"change":"Dynamic text landing pages for a law firm","control":"Paid search traffic went to the firm's earlier pages, which did not adapt to the specific legal service a visitor had searched for.","variant":"New landing pages used dynamic text replacement, so the headline and copy reflected the service in the visitor's search. The account also gained call-only ads, negative keywords and micro-conversion tracking.","summary":"Corso Law Group's conversion rate rose 12% and bounce rate fell 12% after KlientBoost moved paid traffic to landing pages that swap their text to match each service searched. KlientBoost ran the work for the criminal defense firm and published it as a PDF case study. The pages launched together with call-only ads, negative keywords and micro-conversion tracking, so the lift belongs to the whole package, not the pages alone.","result":{"headline":"+12% conversion rate","metrics":["Conversion rate: up 12%. A modest gain, credited to the whole engagement rather than the pages alone.","Bounce rate: down 12%. Fewer visitors left right away, which fits better message match.","Search impression share: up 11%, an ad-side metric that the landing pages did not drive.","The agency also says spend was cut in half over the same period, though no exact figures were given."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Corso%20Law%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-climatepro-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-climatepro-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-climatepro-ppc-landing-pages/index.md","title":"Custom PPC landing pages for a window film installer: +124% conv. rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for a window film installer","control":"Paid traffic went to the company's earlier destination pages under the old campaign setup.","variant":"Visitors landed on custom pages built for the paid campaigns. The account was also split into single keyword ad groups, given call-only campaigns and had its ad copy A/B tested.","summary":"ClimatePro's conversion rate rose 124% and cost per acquisition fell 51% after KlientBoost sent paid traffic to custom landing pages and rebuilt the ad account. KlientBoost ran the engagement for the Bay Area window film installer and published it as a PDF case study. Single keyword ad groups, call-only campaigns and ad copy tests ran at the same time, so the pages cannot take sole credit.","result":{"headline":"+124% conv. rate","metrics":["Conversion rate: up 124%. A large jump, but it reflects the whole account rebuild.","Conversion volume: up 57%, so the gain was not just a smaller, cleaner audience.","Cost per acquisition: down 51%, roughly halving what each lead cost.","No sample size, time frame or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/ClimatePro%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-real-estate-solutions-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-real-estate-solutions-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-real-estate-solutions-ppc-landing-pages/index.md","title":"Dedicated PPC landing pages for property management: +116% conv. rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Dedicated PPC landing pages for property management","control":"Paid search clicks went to the company's earlier pages under the old account setup.","variant":"Each campaign pointed to a dedicated landing page. The account also gained single keyword ad groups, campaign experiments, call-only campaigns and remarketing.","summary":"Real Estate Solutions saw its conversion rate rise 116% and cost per acquisition fall 87% after KlientBoost moved paid traffic to dedicated landing pages and rebuilt its Google Ads account. KlientBoost ran the work for the Colorado property management company and published it as a PDF case study. Single keyword ad groups, campaign experiments, call-only campaigns and remarketing were added at the same time, so the pages are only part of the story.","result":{"headline":"+116% conv. rate","metrics":["Conversion rate: up 116%, for the engagement as a whole.","Lead generation: up 250%, so lead count grew alongside the rate.","Cost per acquisition: down 87%, and average cost per click fell 72%. Cheaper clicks explain part of the lower lead cost.","The case study's headline frames these gains within about three months; no sample size or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Real%20Estate%20Solutions%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-mold-inspection-sciences-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-mold-inspection-sciences-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-mold-inspection-sciences-ppc-landing-pages/index.md","title":"Landing page split tests for a mold inspector: +87% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Landing page split tests for a mold inspector","control":"Before the engagement the company ran its own Google Ads, with mixed results, sending paid clicks to its existing pages.","variant":"KlientBoost ran a series of landing page split tests while also restructuring the account. The details of each page test were not shared.","summary":"Mold Inspection Sciences saw its conversion rate rise 87% and cost per lead fall 47% over about a year of landing page split tests and paid search changes by KlientBoost. KlientBoost ran the work and published it as a PDF case study. The page tests ran alongside new single keyword ad groups, call-only CTAs, in-market audiences and broad match targeting, so no single page change is credited.","result":{"headline":"+87% conversion rate","metrics":["Conversion rate: up 87% across the engagement.","Conversion volume: up 274%, a far bigger lead count.","Cost per lead: down 47%, close to half the earlier cost.","The figures cover about a year. Individual page test results, sample sizes and significance were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/MoldSci%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-merchant-one-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-merchant-one-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-merchant-one-ppc-landing-pages/index.md","title":"Low-friction custom landing pages for a payment processor: +11% CVR","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Low-friction custom landing pages for a payment processor","control":"Paid clicks went to the company's earlier pages, and the sales team was struggling to get qualified leads.","variant":"Custom landing pages used what KlientBoost calls the iceberg approach: less friction above the fold, with more detail further down. The account also moved to single keyword ad groups aimed at higher-quality traffic.","summary":"Merchant One's conversion rate rose 11% and cost per acquisition fell 28% after KlientBoost sent paid traffic to custom landing pages that asked for less up front. KlientBoost ran the work for the merchant payment processor and published it as a PDF case study. The pages launched together with single keyword ad groups and a push for higher-quality traffic, so the result belongs to the full package.","result":{"headline":"+11% CVR","metrics":["Conversion rate: up 11%, a moderate gain for the whole engagement.","Conversion volume: up 130% month over month in the first month.","Cost per acquisition: down 28%, and cost per click fell 21%.","Lead quality: the client says bad leads nearly disappeared for about three months. This is a testimonial, not a measured figure."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Merchant%20One%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-iqautobuyers-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-iqautobuyers-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-iqautobuyers-ppc-landing-pages/index.md","title":"Custom landing pages for a car buying service: +20% CVR, +32% quality","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom landing pages for a car buying service","control":"The company's paid search accounts kept bringing in wasteful leads that sent traffic to its earlier pages.","variant":"KlientBoost built custom landing pages and ran numerous page and ad copy tests. The account also gained remarketing, finer geographic targeting and ROI reporting.","summary":"IQ Auto Buyers saw its conversion rate rise 20% and lead quality rise 32% after about five months of custom landing pages and many page and ad copy tests by KlientBoost. KlientBoost ran the work for the nationwide vehicle buying service and published it as a PDF case study. Remarketing, finer geographic targeting and ROI reporting were added at the same time, so the pages share credit with the rest of the account work.","result":{"headline":"+20% CVR, +32% quality","metrics":["Conversion rate: up 20% across the engagement.","Lead quality: up 32%. How quality was measured was not shared.","Cost per conversion: down 21%, the lowest in three years per the agency, and cost per click fell 15%.","Results cover about five months; no sample size or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/IQAutoBuyers%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-fast-capital-360-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-fast-capital-360-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-fast-capital-360-ppc-landing-pages/index.md","title":"Landing page optimization for a business loan site: +31% conv. rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Landing page optimization for a business loan site","control":"The account used a complex set of location-specific campaigns that struggled to bring in leads, sending traffic to the earlier pages.","variant":"KlientBoost reworked the landing page design and kept optimizing it. The account was also simplified into category-based campaigns with automated bidding and ad copy A/B tests.","summary":"Fast Capital 360's conversion rate rose 31% and cost per acquisition fell 28% after KlientBoost redesigned and optimized its landing pages and simplified its paid campaigns. KlientBoost ran the work for the small business loan marketplace and published it as a PDF case study. The biggest change the case study describes is a switch from location-based to category-based campaigns, so the pages cannot claim the whole gain.","result":{"headline":"+31% conv. rate","metrics":["Conversion rate: up 31% across the engagement.","Conversion volume: up 32%.","Cost per acquisition: down 28%.","Click-through rate on ads: up 17%, an ad-side change. No sample size, duration or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Fast%20Capital%20360%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-bankers-healthcare-group-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-bankers-healthcare-group-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-bankers-healthcare-group-ppc-landing-pages/index.md","title":"Top-of-funnel landing pages for a healthcare lender: +70% conv. rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Top-of-funnel landing pages for a healthcare lender","control":"Paid search traffic went to the company's earlier pages under the previous account setup.","variant":"KlientBoost optimized landing pages for top-of-funnel visitors who are earlier in their search. The account also added single keyword ad groups, in-market audiences and broad match keywords.","summary":"Bankers Healthcare Group's conversion rate rose 70% and conversions rose 83% after KlientBoost optimized its top-of-funnel landing pages and expanded its paid search. KlientBoost ran the work for the financing provider for healthcare professionals and published it as a PDF case study. Single keyword ad groups, in-market audiences and broad match keywords were added at the same time, and ad spend rose 90%, so the pages share credit with the account changes.","result":{"headline":"+70% conv. rate","metrics":["Conversion rate: up 70% across the engagement.","Conversions: up 83%, though ad spend rose 90%, so cost per conversion likely did not fall.","Impressions: up 47%, an ad-side metric.","No sample size, duration or significance was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Bankers%20Healthcare%20Group%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-alco-products-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-alco-products-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-alco-products-ppc-landing-pages/index.md","title":"Multi-step PPC landing pages and seasonal offers: +141% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Offer"],"element_slugs":["multi-step-form","offer"],"change":"Multi-step PPC landing pages and seasonal offers","control":"Paid traffic went to ALCO's earlier destination pages, run through its earlier PPC setup. The case study does not show what those pages looked like.","variant":"KlientBoost built multi-step landing pages using its breadcrumb technique, where the form starts with an easy question before asking for contact details. Seasonal offers ran on both the ads and the landing pages, alongside single keyword ad groups and new bidding strategies.","summary":"After moving paid traffic to multi-step landing pages with seasonal offers, ALCO Products saw conversion volume rise 141% and cost per conversion fall 33%. KlientBoost ran the work for the Virginia, Maryland and D.C. home renovator and published it as a one-page case study PDF. The page changes shipped as part of a full paid-media rebuild, so the lift belongs to the whole package, not the landing pages alone.","result":{"headline":"+141% conversions","metrics":["Conversion volume: +141% over roughly a year of work, as reported by the agency.","Cost per conversion: down 33%, so the extra leads came cheaper, not just from more spend.","Cost per click: down 66%, which points to big gains on the ad side, not only the page.","No split-test figures, sample sizes or confidence levels were shared for the landing pages themselves."]},"direction":"won","metric":"conversion volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/ALCO%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-fast-twitch-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-fast-twitch-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-fast-twitch-ppc-landing-pages/index.md","title":"Multi-step landing pages with chat greeters: +52% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form","Chat"],"element_slugs":["multi-step-form","chat"],"change":"Multi-step landing pages with chat greeters","control":"Paid traffic went to Fast Twitch's earlier pages and campaigns. The case study does not describe those pages.","variant":"KlientBoost launched breadcrumb-style multi-step landing pages and added targeted chat greeters that open a conversation with visitors. These ran next to sport-specific keyword research and single keyword ad groups.","summary":"Conversion volume rose 52% and cost per conversion fell 27% after OC Fast Twitch moved paid traffic to multi-step landing pages with targeted chat greeters. KlientBoost ran the work for the sports performance training facility and published it as a case study PDF. The agency says it A/B tested landing pages, but the reported numbers cover the whole paid-media program, so the page changes were bundled with ad changes.","result":{"headline":"+52% conversions","metrics":["Conversion volume: +52%, as reported by the agency for the engagement as a whole.","Cost per conversion: down 27%, so leads got cheaper as volume grew.","Cost per click: down 34%, a sign that part of the gain came from the ad side.","No sample size, test length or confidence level was shared for the landing page A/B tests."]},"direction":"won","metric":"conversion volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Fast%20Twitch%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-tree-pros-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-tree-pros-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-tree-pros-ppc-landing-pages/index.md","title":"Low-friction landing pages with micro-conversions: +178% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Low-friction landing pages with micro-conversions","control":"Paid traffic went to Tree Pros' earlier pages, and the case study says PPC results were below what the company wanted. The old pages are not shown.","variant":"KlientBoost built custom landing pages that open with small, easy actions (micro-conversions) and keep the area above the fold light, which the agency calls the Iceberg Effect. Single keyword ad groups were set up at the same time.","summary":"Conversions rose 178% and cost per acquisition fell 76% in the first full month after Tree Pros moved paid traffic to custom landing pages with micro-conversions. KlientBoost ran the work for the Phoenix-area residential tree care company and published it as a case study PDF. The pages launched with rebuilt Google Ads campaigns, so this is a bundled before/after, not a page-only test.","result":{"headline":"+178% conversions","metrics":["Conversions: +178% in the first full month, as reported by the agency.","Conversion rate: +251%, the largest single number in the case study.","Cost per acquisition: down 76%.","Click-through rate: +66%, which shows the ads changed too, so not all the lift came from the page."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Tree%20Pros%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-the-clear-choice-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-the-clear-choice-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-the-clear-choice-ppc-landing-pages/index.md","title":"Custom PPC landing pages for a public adjuster: +75% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for a public adjuster","control":"The case study says the company had little to no PPC presence before the engagement. The earlier pages and campaigns are not described.","variant":"KlientBoost built custom landing pages for the paid campaigns. At the same time it set up Google Ads, call tracking, geographic bid targeting and remarketing.","summary":"Conversion rate rose 75% and conversion volume 103% after The Clear Choice sent paid traffic to custom landing pages. KlientBoost ran the work for the Southern California public insurance adjuster over nine months and published it as a case study PDF. The pages came with call tracking, geo bidding and remarketing, so the result is for the whole bundle, not the pages alone.","result":{"headline":"+75% conversion rate","metrics":["Conversion rate: +75%, as reported by the agency.","Conversion volume: +103% after nine months of work.","Cost per conversion: down 60%.","Click-through rate: +52%, so the ads improved as well as the pages.","The design of the custom pages was not shared, so the specific page changes are unknown."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/The%20Clear%20Choice%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-riley-motor-company-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-riley-motor-company-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-riley-motor-company-ppc-landing-pages/index.md","title":"Custom PPC landing pages for a car dealership: +73% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for a car dealership","control":"Paid traffic ran through the dealership's earlier PPC setup, which the case study calls disorganized. The earlier pages are not shown.","variant":"KlientBoost built custom landing pages for the Google Ads campaigns. It also added call tracking, custom remarketing audiences, and device and location bidding.","summary":"Conversion rate rose 73% and conversion volume 89% after Riley Motor Company sent paid traffic to custom landing pages. KlientBoost ran the work for the Nova Scotia car dealership over six months and published it as a case study PDF. The pages launched with call tracking, remarketing and new bidding, so this is a bundled before/after, not a page test.","result":{"headline":"+73% conversion rate","metrics":["Conversion rate: +73%, as reported by the agency.","Conversion volume: +89% after six months.","The PDF lists other cost figures, but the layout makes it unclear which number goes with which metric, so we leave them out.","No details of the landing page design were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Riley%20Motor%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-rich-uncles-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-rich-uncles-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-rich-uncles-ppc-landing-pages/index.md","title":"Multi-step landing pages for a real estate investing app: +35% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Multi-step landing pages for a real estate investing app","control":"Paid search ran through Rich Uncles' earlier campaigns and pages, alongside radio, its strongest channel at the time. The earlier pages are not shown.","variant":"KlientBoost added multi-step landing pages and restructured the search campaigns into single keyword ad groups. It also launched Bing and Yahoo Gemini ads, keyword-level call tracking and custom remarketing audiences.","summary":"Lead count rose 35% in the first month after Rich Uncles moved paid traffic to multi-step landing pages. KlientBoost ran the work for the real estate investment trust platform and published it as a case study PDF. The pages launched with restructured search campaigns and new ad platforms, so this is a bundled before/after, not a page-only test.","result":{"headline":"+35% leads","metrics":["Leads: +35% in the first month, as reported by the agency.","The PDF also shows a 42% rise in connection rate and a 25% drop in cost per conversion, though the layout makes the pairing hard to read.","Adding Bing and Yahoo means part of the extra leads may come from new traffic, not a better page.","No sample size or significance was shared."]},"direction":"won","metric":"lead volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Rich%20Uncles%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-pacific-mobility-center-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-pacific-mobility-center-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-pacific-mobility-center-ppc-landing-pages/index.md","title":"Multi-step landing pages for mobility products: +240% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Multi-step landing pages for mobility products","control":"Paid traffic went to the company's earlier pages under an earlier PPC setup. The case study does not show those pages.","variant":"KlientBoost built multi-step landing pages for products like stairlifts and vehicle lifts. It also used single keyword ad groups, added AdRoll remarketing, and expanded to Yahoo Gemini, Facebook and Bing.","summary":"Conversion rate rose 240% and conversion volume 128% after Pacific Mobility Center moved paid traffic to multi-step landing pages. KlientBoost ran the work for the home mobility equipment provider and published it as a case study PDF. The pages launched with a doubled budget, new ad channels and remarketing, so this is a bundled before/after, not a page-only test.","result":{"headline":"+240% conversion rate","metrics":["Conversion rate: +240%, as reported by the agency.","Conversion volume: +128%.","Cost per acquisition: down 28%.","The PPC budget doubled during the work, so higher volume partly reflects more spend."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Pacific%20Mobility%20Center%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-owning-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-owning-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-owning-ppc-landing-pages/index.md","title":"Landing page split tests for a mortgage platform: +69% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Landing page split tests for a mortgage platform","control":"The case study says Owning started paid acquisition with KlientBoost from almost nothing in January 2020. Earlier pages are not described.","variant":"KlientBoost split tested landing pages for the paid campaigns. It also set up offline conversion tracking, tested dynamic ad copy and tried several ad platforms.","summary":"Owning saw high-quality lead volume rise 69% and cost per acquisition fall 52% after a program that included landing page split testing. KlientBoost ran the work for the mortgage and real estate financing platform and published it as a case study PDF. The page tests ran alongside offline conversion tracking, ad copy tests and new ad platforms, so the result covers the whole program.","result":{"headline":"+69% conversions","metrics":["High-quality lead volume: +69%, as reported by the agency.","Cost per acquisition: down 52% in the headline figure (the body text says 54%).","The case study does not say which landing page versions won or by how much.","No sample size or significance was shared."]},"direction":"won","metric":"qualified lead volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Owning%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-mortgagepal-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-mortgagepal-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-mortgagepal-ppc-landing-pages/index.md","title":"Custom PPC landing pages for a mortgage broker: +183% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for a mortgage broker","control":"Before the engagement, MortgagePal had little to no paid search presence and no dedicated landing pages for ad traffic.","variant":"KlientBoost built custom landing pages with less friction above the fold. These launched with single keyword ad groups, device and location bid changes, and a tactic the agency calls the Iceberg Effect.","summary":"MortgagePal saw conversion volume rise 183% in the first three months after moving paid traffic to custom landing pages and restructured Google Ads campaigns. KlientBoost ran the work for the Canadian mortgage broker and published it as a PDF case study. This is a before/after result from a full paid-media engagement, so the landing pages share the credit with the ad changes.","result":{"headline":"+183% conversions","metrics":["Conversion volume: +183% after three months. This is the headline number, but it covers every change, not just the pages.","Cost per acquisition: down 58%, and the agency says it stayed under the client's CPA goal.","Click-through rate on ads: +54%, which points to the ad and keyword work rather than the landing pages.","Search impression share: +39%, meaning more of the traffic was simply new reach."]},"direction":"won","metric":"conversion volume","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/MortgagePal%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-logix-federal-credit-union-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-logix-federal-credit-union-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-logix-federal-credit-union-ppc-landing-pages/index.md","title":"Custom PPC landing pages for a credit union: +32% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for a credit union","control":"Logix ran paid search on a day-to-day basis without a set strategy, sending ad traffic to its existing pages.","variant":"KlientBoost built custom landing pages for paid traffic. These launched with call tracking, custom remarketing audiences and geographic bid targeting.","summary":"Logix Federal Credit Union's paid search conversion rate rose 32% after two months of custom landing pages and reworked Google Ads campaigns. KlientBoost ran the work and published it as a PDF case study. The pages shipped alongside call tracking, remarketing and bid changes, so this is a bundled before/after result.","result":{"headline":"+32% conversion rate","metrics":["Conversion rate: +32%. This covers the pages and the campaign changes together.","Conversion volume: +50% within two months.","Cost per conversion value: down 43%, per the agency.","Bounce rate: down 5%, a small change that fits better page relevance."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Logix%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-clearlight-partners-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-clearlight-partners-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-clearlight-partners-ppc-landing-pages/index.md","title":"Upper-funnel PPC landing pages for a PE firm: +118% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design","Lead magnet"],"element_slugs":["landing-page-design","lead-magnet"],"change":"Upper-funnel PPC landing pages for a PE firm","control":"ClearLight's earlier paid campaigns and destination pages, before the engagement.","variant":"KlientBoost tested upper-funnel landing pages built for people early in their research, likely with a softer offer than a direct inquiry. These ran with US geo expansion and single keyword ad groups.","summary":"ClearLight Partners' paid search conversion rate rose 118% after the private equity firm tested top-of-funnel landing pages alongside new campaigns. KlientBoost ran the work and published it as a PDF case study. The pages launched with geo expansion and single keyword ad groups, so this is a bundled before/after result, not a page test.","result":{"headline":"+118% conversion rate","metrics":["Conversion rate: +118%, covering the pages and the campaign changes together.","Conversions: +2,200%, largely driven by expanding campaigns across the US.","Cost per acquisition: down 21%.","The PDF also cites 21% more leads, which does not line up with the 2,200% figure. Treat the totals with care."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/ClearLight%20Partners%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-clean-path-recovery-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-clean-path-recovery-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-clean-path-recovery-ppc-landing-pages/index.md","title":"PPC landing page tests for a treatment center: +34% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"PPC landing page tests for a treatment center","control":"Clean Path Recovery's earlier paid campaigns and destination pages, run on a limited budget.","variant":"KlientBoost tested custom landing pages for paid traffic. This ran alongside single keyword ad groups, geo-targeted tests and expansion to new ad platforms.","summary":"Clean Path Recovery's paid conversion rate rose 34% and average call length grew 26% after custom landing page testing and new paid campaigns. KlientBoost ran the work for the addiction treatment provider and published it as a PDF case study. The pages shipped with single keyword ad groups, geo tests and new ad platforms, so this is a bundled before/after result.","result":{"headline":"+34% conversion rate","metrics":["Conversion rate: +34%, covering the pages and campaign changes together.","Conversions: +46%.","Average call length: +26%. Longer calls may point to more serious inquiries, though the PDF does not link this to admissions.","Cost per acquisition: down 9% in the results, while the PDF title claims 32%. The figures conflict."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Clean%20Path%20Recovery%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-business-class-experts-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-business-class-experts-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-business-class-experts-ppc-landing-pages/index.md","title":"PPC landing pages with micro-conversions: +51% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"PPC landing pages with micro-conversions","control":"Business Class Experts' earlier paid campaigns and destination pages, which the owner felt were underperforming.","variant":"KlientBoost built custom landing pages that use micro-conversions, which are small actions before the main lead. The PDF does not say which ones. These launched with single keyword ad groups, display placements and remarketing.","summary":"Business Class Experts saw its paid search conversion rate rise 51% after custom landing pages with micro-conversions launched alongside rebuilt Google Ads campaigns. KlientBoost ran the work for the discount business-class flight broker and published it as a PDF case study. Ads, remarketing and pages changed together, so this is a bundled before/after result.","result":{"headline":"+51% conversion rate","metrics":["Conversion rate: +51%, covering the pages and campaign changes together.","Cost per conversion: down 39%.","Cost per click: down 42%, which comes from the ad side, not the landing pages."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Business%20Class%20Experts%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-wickvideo-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-wickvideo-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-wickvideo-ppc-landing-pages/index.md","title":"Multi-step lead form on PPC landing pages: +168% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Multi-step lead form on PPC landing pages","control":"WickVideo's earlier paid campaigns and destination pages, which brought costly leads that often did not fit.","variant":"KlientBoost built custom landing pages using what it calls a multi-step bait strategy: a lead form split into steps. The PDF does not show the questions. These launched with new Google Ads campaigns and analytics tracking.","summary":"WickVideo's paid search conversion rate rose 168% after custom landing pages with a multi-step lead form went live alongside a rebuilt Google Ads account. KlientBoost ran the work for the explainer video agency and published it as a PDF case study. The form, pages, ads and tracking all changed together within 30 days, so this is a bundled before/after result.","result":{"headline":"+168% conversion rate","metrics":["Conversion rate: +168%, covering the form, pages and campaign changes together.","Cost per conversion: down 86%.","Cost per click: down 59%, which comes from the ad side.","The setup was a one-time package that the founder now runs in-house, per the case study."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/WickVideo%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-upside-avenue-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-upside-avenue-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-upside-avenue-ppc-landing-pages/index.md","title":"PPC landing page tests for a real estate platform: +29% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"PPC landing page tests for a real estate platform","control":"Upside Avenue's earlier paid campaigns and destination pages, before the engagement.","variant":"KlientBoost ran landing page tests for paid traffic. These launched with responsive search ads, new ad copy, keyword mining and single keyword ad groups.","summary":"Upside Avenue got 29% more conversions after landing page testing ran alongside rebuilt paid search campaigns. KlientBoost ran the work for the multifamily real estate investment platform and published it as a PDF case study. Ad copy, keywords and pages all changed together, so this is a bundled before/after result.","result":{"headline":"+29% conversions","metrics":["Conversions: +29%, covering the pages and campaign changes together.","Cost per acquisition: down 23%.","Click-through rate: +90% and cost per click down 54%, both from the ad side.","Website traffic tripled in the first 30 days, per the case study, so more volume explains part of the gain."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Upside%20Avenue%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-excedr-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-excedr-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-excedr-ppc-landing-pages/index.md","title":"Custom landing pages for a lab equipment lessor: +20% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom landing pages for a lab equipment lessor","control":"Excedr's earlier site and paid campaigns, which the team felt were lagging on leads.","variant":"KlientBoost built custom landing pages. These launched with Google Ads A/B testing, keyword and campaign restructures, and an ongoing content strategy.","summary":"Excedr's conversion rate rose 20% in three months after custom landing pages launched alongside restructured Google Ads campaigns and SEO work. KlientBoost ran the work for the lab equipment leasing company and published it as a PDF case study. Pages, ads, keywords and content all changed together, so this is a bundled before/after result.","result":{"headline":"+20% conversion rate","metrics":["Conversion rate: +20% over three months, covering every change together.","Conversions: +57%.","Cost per acquisition: down 12%.","Impression share: +49%, so part of the conversion growth is extra reach."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Excedr%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-victorious-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-victorious-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-victorious-ppc-landing-pages/index.md","title":"New PPC landing pages for an SEO agency: +100% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"New PPC landing pages for an SEO agency","control":"Victorious sent paid traffic to its existing pages and campaigns. The case study says cost per lead was over $900 and lead quality was poor.","variant":"KlientBoost designed and optimized new landing pages, which Victorious later reused for organic traffic too. At the same time it rebuilt the ads with single keyword ad groups, remarketing, Facebook ads and new image ads.","summary":"Victorious, an SEO agency, saw its paid-traffic conversion rate rise 100% after new landing pages went live alongside rebuilt ad campaigns. KlientBoost ran the work and published it as a PDF case study. This was a before/after comparison of a whole paid-media engagement, not a split test of the page alone.","result":{"headline":"+100% conversion rate","metrics":["Conversion rate: +100%, as reported by KlientBoost. This is the headline figure, but it covers every change made, not just the pages.","Conversion volume: up more than 150%.","Cost: down 69%. The PDF labels this as cost per click in one place and cost per acquisition in another, so treat the exact metric with care.","No sample size, time frame or significance figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Victorious%20SEO%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-launchpeer-ppc-landing-pages","url":"https://liftarchive.com/test/klientboost-launchpeer-ppc-landing-pages/","markdown_url":"https://liftarchive.com/test/klientboost-launchpeer-ppc-landing-pages/index.md","title":"Custom PPC landing pages for Launchpeer: +230% conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Landing page design"],"element_slugs":["landing-page-design"],"change":"Custom PPC landing pages for Launchpeer","control":"Launchpeer ran its own paid search before the engagement. The founder says AdWords had never produced a conversion for them.","variant":"KlientBoost built custom landing pages and restructured the account with single keyword ad groups, tighter geographic targeting and remarketing.","summary":"Launchpeer, a startup development agency, saw its paid conversion rate rise 230% after KlientBoost added custom landing pages and rebuilt its Google AdWords campaigns. KlientBoost ran the work and published it as a PDF case study. It is a before/after of the whole engagement, so the pages share credit with the ad changes.","result":{"headline":"+230% conversion rate","metrics":["Conversion rate: +230%, as reported by KlientBoost. The figure reflects every change, not just the pages.","Conversion volume: +171% after about three months.","Cost per acquisition: down 64%.","Click-through rate: up 53%, which shows the ads changed a lot too.","No sample size or significance figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://wp.klientboost.com/case-studies/Launchpeer%20-%20Case%20Study.pdf","source_name":"KlientBoost case study (PDF)","brand":null},{"slug":"klientboost-anon-social-proof-plus-testimonials","url":"https://liftarchive.com/test/klientboost-anon-social-proof-plus-testimonials/","markdown_url":"https://liftarchive.com/test/klientboost-anon-social-proof-plus-testimonials/index.md","title":"Social proof plus testimonials on a lead page: 33.22% to 43.52%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Testimonials"],"element_slugs":["social-proof","testimonials"],"change":"Social proof plus testimonials on a lead page","control":"The original landing page had no social proof or testimonials.","variant":"Version B added social proof to the page. Version C kept that social proof and added customer testimonials as well.","summary":"Adding social proof to a lead-gen landing page raised its conversion rate from 33.22% to 39.95%, and adding testimonials on top took it to 43.52%. KlientBoost ran this test for a lead-gen client and shared it on the KlientBoost blog. That works out to about a 31% relative lift for the version with both.","result":{"headline":"33.22% to 43.52%","metrics":["Version B (social proof): 39.95% vs 33.22%, about a 20% relative lift.","Version C (social proof and testimonials): 43.52%, about a 31% relative lift over the original.","Each step added more trust content, and each step converted better.","No sample size, duration or significance figures were shared."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"klientboost-anon-testimonials-moved-higher","url":"https://liftarchive.com/test/klientboost-anon-testimonials-moved-higher/","markdown_url":"https://liftarchive.com/test/klientboost-anon-testimonials-moved-higher/index.md","title":"Testimonials moved higher on a lead page: 12.28% to 23.62%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Testimonials","Layout"],"element_slugs":["testimonials","layout"],"change":"Testimonials moved higher on a lead page","control":"The landing page showed testimonials lower down, where many visitors would reach them only after scrolling.","variant":"The same testimonials were moved higher up the page, so visitors saw them sooner.","summary":"Moving testimonials higher up a lead-gen landing page raised its conversion rate from 12.28% to 23.62%, a relative lift of about 92%. KlientBoost ran this test for a lead-gen client and shared it on the KlientBoost blog. The testimonials themselves were already on the page; only their position changed.","result":{"headline":"12.28% to 23.62%","metrics":["Conversion rate: 23.62% vs 12.28%, about a 92% relative lift.","The change was in placement, not content, which makes this a low-cost test to copy.","No sample size, duration or significance figures were shared, so the size of the lift may not hold at the same scale."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"klientboost-anon-shorter-landing-page","url":"https://liftarchive.com/test/klientboost-anon-shorter-landing-page/","markdown_url":"https://liftarchive.com/test/klientboost-anon-shorter-landing-page/index.md","title":"Shorter lead page with benefits up top: step-1 37.26% to 40.40%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Benefits"],"element_slugs":["page-length","benefits"],"change":"Shorter lead page with benefits up top","control":"A longer landing page with lots of supporting information leading into a multi-step form.","variant":"A shorter page that put benefits and features above the fold and removed long content that added little.","summary":"Cutting a lead-gen landing page down and putting benefits and features above the fold raised step-1 conversion from 37.26% to 40.40%. KlientBoost ran this test for a client with a multi-step form and shared it on the KlientBoost blog. That is about an 8% relative lift, and the test was still running when reported.","result":{"headline":"step-1 37.26% to 40.40%","metrics":["Step-1 conversion rate: 40.40% vs 37.26%, about an 8% relative lift.","This is the first form step only. Completed leads were not reported.","The test was described as still running, so the final numbers may differ.","No sample size or significance figures were shared."]},"direction":"won","metric":"step 1 conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"klientboost-reliant-one-coverage-24-hours-headline","url":"https://liftarchive.com/test/klientboost-reliant-one-coverage-24-hours-headline/","markdown_url":"https://liftarchive.com/test/klientboost-reliant-one-coverage-24-hours-headline/index.md","title":"'Get coverage within 24 hours' headline lifted Reliant One step 1","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline"],"element_slugs":["headline"],"change":"'Get coverage within 24 hours' headline lifted Reliant One step 1","control":"Reliant One's landing page used dynamic keyword insertion to fill in the visitor's state name, and step 1 converted at 28.88%.","variant":"The same page used 'Get coverage within 24 hours' as the headline, telling visitors when their coverage would start.","summary":"A headline telling visitors 'Get coverage within 24 hours' improved step-1 conversion on Reliant One's insurance landing page, which was already converting at 28.88%. KlientBoost ran this test and shared it on the KlientBoost blog. The exact winning rate appears only in a screenshot, so the size of the lift was not shared in text.","result":{"headline":"Winner","metrics":["Step-1 conversion rate: improved on the 28.88% baseline, per KlientBoost.","The variant's exact rate and the relative lift were not shared in the article text.","No sample size or significance figures were shared."]},"direction":"won","metric":"step 1 conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"klientboost-carechoice-urgent-subhead","url":"https://liftarchive.com/test/klientboost-carechoice-urgent-subhead/","markdown_url":"https://liftarchive.com/test/klientboost-carechoice-urgent-subhead/index.md","title":"Urgent subheadline on CareChoice's lead form won both steps","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Subheadline","Urgency"],"element_slugs":["subheadline","urgency"],"change":"Urgent subheadline on CareChoice's lead form won both steps","control":"CareChoice's original two-step landing page, which already used dynamic keyword insertion, with its original subheadline.","variant":"The same page with a subheadline that added urgency by suggesting something was 'waiting' for the visitor.","summary":"A more urgent subheadline, telling visitors something was waiting for them, won an A/B test on CareChoice's two-step lead form. KlientBoost ran the test and shared it on the KlientBoost blog, citing roughly 34% step-1 and 34.04% step-2 conversion. The original's rates appear only in screenshots, so the size of the lift was not shared in text.","result":{"headline":"Winner","metrics":["The urgent subheadline was named the winning variant.","Conversion rates cited: almost 34% on step 1 and 34.04% on step 2.","The control's rates and the relative lift were not shared in the article text.","No sample size or significance figures were shared."]},"direction":"won","metric":"step 1 and step 2 conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"klientboost-anon-video-hero","url":"https://liftarchive.com/test/klientboost-anon-video-hero/","markdown_url":"https://liftarchive.com/test/klientboost-anon-video-hero/index.md","title":"Video hero instead of a static image: 27.88% to 30.76% conversion","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Video","Hero image"],"element_slugs":["video","hero-image"],"change":"Video hero instead of a static image","control":"The previous landing page used a static image in the hero.","variant":"The new landing page used a video as the hero, possibly along with other changes the article does not list.","summary":"Replacing a static hero image with a video raised a lead-gen landing page's conversion rate from 27.88% to 30.76%, about a 10% relative lift. KlientBoost ran this test for a lead-gen client and shared it on the KlientBoost blog. KlientBoost says the lift was partly due to the video, so other changes may have shipped with it.","result":{"headline":"27.88% to 30.76% conversion","metrics":["Conversion rate: 30.76% vs 27.88%, about a 10% relative lift.","KlientBoost credits the video for only part of the gain, so the video's own effect is unclear.","No sample size, duration or significance figures were shared."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"KlientBoost","url":"https://liftarchive.com/practitioners/klientboost/","kind":"org"},"source_url":"https://klientboost.com/landing-pages/successful-landing-pages/","source_name":"KlientBoost blog","brand":null},{"slug":"hubspot-remove-landing-page-navigation","url":"https://liftarchive.com/test/hubspot-remove-landing-page-navigation/","markdown_url":"https://liftarchive.com/test/hubspot-remove-landing-page-navigation/index.md","title":"Removing landing page navigation: up to +28% conversions at HubSpot","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Navigation","Footer links","Social share"],"element_slugs":["navigation","footer-links","social-share"],"change":"Removing landing page navigation","control":"Five high-traffic HubSpot landing pages kept the full site navigation bar, footer links and social share buttons, as many marketing guides recommend.","variant":"The same five pages with the navigation bar, footer links and social share buttons all removed, leaving the offer and the form as the main things to act on.","summary":"Taking the navigation bar, footer links and social share buttons off five busy landing pages lifted conversions by 16% to 28% on middle-of-funnel pages, but only 0% to 4% on top-of-funnel pages. HubSpot ran this A/B test on its own landing pages. It was later published as a Crazy Egg case study.","result":{"headline":"up to +28% conversions at HubSpot","metrics":["Middle-of-funnel pages (showing HubSpot software and connecting visitors with sales): +16% to +28% conversions.","Top-of-funnel pages (free resources aimed at lead capture): +0% to +4% conversions, so close to no change at the low end.","The size of the lift depended on how close the visitor was to a buying decision, not on the page design alone.","Sample sizes, test length and confidence levels were not shared."]},"direction":"won","metric":"landing page conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"HubSpot","url":"https://liftarchive.com/practitioners/hubspot/","kind":"org"},"source_url":"https://www.crazyegg.com/case-study/hubspot","source_name":"Crazy Egg case study","brand":null},{"slug":"miller-and-smith-community-page-usability","url":"https://liftarchive.com/test/miller-and-smith-community-page-usability/","markdown_url":"https://liftarchive.com/test/miller-and-smith-community-page-usability/index.md","title":"Home builder's community page usability fixes: +8.5% goal conversions","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Layout","Images","Internal links"],"element_slugs":["layout","images","internal-links"],"change":"Home builder's community page usability fixes","control":"Community pages opened with large photos, and the floor plans visitors wanted sat at the bottom. Some text that visitors tried to click had no link, and gallery images had no captions.","variant":"The top photos were removed, and a thumbnail of the community layout was added so visitors could find it fast. Links were added where people had been clicking, and gallery images got captions naming the community.","summary":"Miller and Smith, a home builder, reworked its community pages so layout information sat at the top, and goal conversions rose 8.5% while bounce rate improved 7.5%. The marketing team made several usability changes at once based on heatmaps and session recordings, and the results were published as a Crazy Egg case study. This was a before-and-after comparison against the previous year, not a split test.","result":{"headline":"+8.5% goal conversions","metrics":["Goal conversions: +8.5% compared with a similar period the year before. The goal type was not shared.","Bounce rate: improved by 7.5% over the same comparison.","Several changes shipped together, so no single change can be credited with the lift.","Measured year over year rather than in a split test, so season, market and traffic changes could also play a part."]},"direction":"won","metric":"goal conversions","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Miller and Smith","url":"https://liftarchive.com/practitioners/miller-and-smith/","kind":"org"},"source_url":"https://www.crazyegg.com/case-study/miller-and-smith","source_name":"Crazy Egg case study","brand":null},{"slug":"imd-mba-landing-page-testimonials-about-higher","url":"https://liftarchive.com/test/imd-mba-landing-page-testimonials-about-higher/","markdown_url":"https://liftarchive.com/test/imd-mba-landing-page-testimonials-about-higher/index.md","title":"Testimonials and About section moved higher: +63% MBA brochure leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Testimonials","Video","Section order"],"element_slugs":["testimonials","video","section-order"],"change":"Testimonials and About section moved higher","control":"The first live version of IMD's MBA landing page, with alumni video testimonials low on the page and the About Us section placed after the programme details.","variant":"The same page with the video testimonials moved higher and the About Us section moved ahead of the programme details.","summary":"Moving the alumni video testimonials and the About Us section higher on an MBA landing page lifted the brochure download rate from 3.91% to 6.38%, a 63% increase. Apexure ran this A/B test in Unbounce for IMD, a business school, after studying Crazy Egg heatmaps. Both changes were tested together in one variant, so the lift belongs to the pair, not either change alone.","result":{"headline":"+63% MBA brochure leads","metrics":["Brochure download conversion rate: 3.91% to 6.38%, a 63% relative lift.","Both moves shipped in one variant, so the result can't be split between the testimonials and the About section.","Test length and the number of downloads were not shared."]},"direction":"won","metric":"brochure download conversion rate","quantified":true,"evidence":"ab-test","date":"2024-10","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/landing-page-optimization-case-study/","source_name":"Apexure case study","brand":null},{"slug":"reclaim-my-ppi-tax-shorter-landing-page","url":"https://liftarchive.com/test/reclaim-my-ppi-tax-shorter-landing-page/","markdown_url":"https://liftarchive.com/test/reclaim-my-ppi-tax-shorter-landing-page/index.md","title":"Shorter landing page before a claim form: 1.02% to 1.77% conversion","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length"],"element_slugs":["page-length"],"change":"Shorter landing page before a claim form","control":"The existing long landing page that paid visitors saw before reaching the claim form.","variant":"A shorter landing page that sent visitors on to the same claim form.","summary":"Replacing a long landing page with a shorter one lifted end-to-end lead conversion from 1.02% to 1.77%, with click-through about 10% higher. Apexure ran this A/B test in Unbounce for Reclaim My PPI Tax, a UK online tax rebate claims service. It was the first of three tests on the claim funnel.","result":{"headline":"1.02% to 1.77% conversion","metrics":["End-to-end lead conversion rate: 1.02% to 1.77%, about a 74% relative lift.","Click-through from the landing page to the form: almost 10% higher.","The test ran for about a month, with paid traffic split between the two pages in Unbounce.","No visitor or claim counts were shared, so the strength of the result can't be checked."]},"direction":"won","metric":"end-to-end lead conversion rate","quantified":true,"evidence":"ab-test","date":"2023-03","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/b2c-agency/","source_name":"Apexure case study","brand":null},{"slug":"reclaim-my-ppi-tax-four-stage-claim-form","url":"https://liftarchive.com/test/reclaim-my-ppi-tax-four-stage-claim-form/","markdown_url":"https://liftarchive.com/test/reclaim-my-ppi-tax-four-stage-claim-form/index.md","title":"Long claim form split into four stages: 1.77% to 4.33% conversion","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Multi step form","Form fields","Question order"],"element_slugs":["multi-step-form","form-fields","question-order"],"change":"Long claim form split into four stages","control":"One long claim and registration form asking for case background as well as personal details.","variant":"The same questions split into four stages with a progress bar, easier questions moved to the front, and some fields placed side by side instead of in one column.","summary":"Turning a single long claim form into a four-stage form with the easier questions first lifted end-to-end lead conversion from 1.77% to 4.33%. Apexure ran this A/B test in Unbounce for Reclaim My PPI Tax, a UK online tax rebate claims service. Several form changes shipped in one variant, so the lift belongs to the redesign as a whole.","result":{"headline":"1.77% to 4.33% conversion","metrics":["End-to-end lead conversion rate: 1.77% to 4.33%, about a 145% relative lift.","Fewer people dropped out part way through, according to the agency.","Splitting the form, reordering questions and changing the field layout were tested together, so no single change gets the credit.","The test ran for about a month on paid traffic. No visitor or claim counts were shared."]},"direction":"won","metric":"end-to-end lead conversion rate","quantified":true,"evidence":"ab-test","date":"2023-03","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/b2c-agency/","source_name":"Apexure case study","brand":null},{"slug":"reclaim-my-ppi-tax-gateway-page","url":"https://liftarchive.com/test/reclaim-my-ppi-tax-gateway-page/","markdown_url":"https://liftarchive.com/test/reclaim-my-ppi-tax-gateway-page/index.md","title":"Gateway question before a claim form: 4.33% to 6.09% conversion","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Multi step form","Commitment step"],"element_slugs":["multi-step-form","commitment-step"],"change":"Gateway question before a claim form","control":"The four-stage claim form, starting straight at step one. Funnel data showed only 25% of visitors finished step one, while later steps ran at around 60%.","variant":"A gateway page came first, asking the visitor to confirm a simple statement. Completing it showed a Proceed button that opened the remaining three steps.","summary":"Adding a simple gateway page in front of a four-stage claim form lifted end-to-end lead conversion from 4.33% to 6.09%. Apexure ran this A/B test in Unbounce for Reclaim My PPI Tax, a UK online tax rebate claims service. It was the third test in a series that took the funnel from 1.02% to 6.09% overall.","result":{"headline":"4.33% to 6.09% conversion","metrics":["End-to-end lead conversion rate: 4.33% to 6.09%, about a 41% relative lift.","Before the test, step one had a 25% completion rate against around 60% for steps two to four, which is what pointed to the fix.","The test ran for about a month on paid traffic. No visitor or claim counts were shared."]},"direction":"won","metric":"end-to-end lead conversion rate","quantified":true,"evidence":"ab-test","date":"2023-03","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/b2c-agency/","source_name":"Apexure case study","brand":null},{"slug":"flare-short-book-a-demo-page","url":"https://liftarchive.com/test/flare-short-book-a-demo-page/","markdown_url":"https://liftarchive.com/test/flare-short-book-a-demo-page/index.md","title":"Short Book a Demo page with headline, logos and form: +65% conversion","vertical":"saas","page_type":"demo-request","page_type_name":"Demo request","elements":["Page length","Trust logos","Form"],"element_slugs":["page-length","trust-logos","form"],"change":"Short Book a Demo page with headline, logos and form","control":"A long Book a Demo page explaining what the demo covers, with testimonials and FAQs. It was a long scroll on mobile, with the form hard to find.","variant":"A short page with only the headline \"Meet with our team and get full access to all features for 14 days\", a row of trusted-by customer logos and a simple form asking for name, corporate email, job title and phone.","summary":"Cutting a long Book a Demo page down to a headline, a row of customer logos and a simple form lifted the demo booking conversion rate by 65%. Apexure ran this A/B test for Flare, a cybersecurity threat exposure SaaS platform. The test ran for about a week, which is short.","result":{"headline":"+65% conversion","metrics":["Demo booking conversion rate: +65% on the short page against the long one.","The case study text elsewhere says conversions doubled; the 65% figure is the conversion-rate lift shown in the test screenshot, so that is the one we report.","Result reached in about a week. No visitor or booking counts were given in the text."]},"direction":"won","metric":"demo booking conversion rate","quantified":true,"evidence":"ab-test","date":"2024-08","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/flare-book-a-demo-landing-page/","source_name":"Apexure case study","brand":null},{"slug":"exportize-b2b-wholesale-site-redesign","url":"https://liftarchive.com/test/exportize-b2b-wholesale-site-redesign/","markdown_url":"https://liftarchive.com/test/exportize-b2b-wholesale-site-redesign/index.md","title":"B2B wholesale site redesign: +35% qualified enquiries, 2x form fills","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Messaging","Enquiry forms","Site structure"],"element_slugs":["messaging","enquiry-forms","site-structure"],"change":"B2B wholesale site redesign","control":"The old site used retail-style messaging and did not explain Exportize's sourcing or supply reliability. There was no clear route for a distributor to enquire.","variant":"A redesigned site structured around wholesale buyers, with B2B messaging about reliability and partnership, enquiry forms placed where buyers look, a quote request on the home page and partner testimonials.","summary":"Redesigning a tyre exporter's website around wholesale buyers lifted qualified wholesale enquiries by 35% and doubled contact form submissions. Apexure did the redesign for Exportize, a UK exporter of tyres and automotive products to wholesale distributors. This was a full site redesign with many changes, measured before and after rather than split tested.","result":{"headline":"+35% qualified enquiries, 2x form fills","metrics":["Qualified wholesale enquiries: +35%.","Contact form submissions: doubled. No baseline count was given.","Time on key product pages: up from 1 minute 20 seconds to 2 minutes 45 seconds.","Before/after numbers from a full redesign, with no measurement window or analytics source named, so the cause can't be pinned on any one change."]},"direction":"won","metric":"qualified wholesale enquiries","quantified":true,"evidence":"bundled","date":"2026-02","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/case-study/automotive-ecommerce-website-development/","source_name":"Apexure case study","brand":null},{"slug":"ecogen-america-solar-objection-first-page","url":"https://liftarchive.com/test/ecogen-america-solar-objection-first-page/","markdown_url":"https://liftarchive.com/test/ecogen-america-solar-objection-first-page/index.md","title":"Objection-first solar landing page: 8.36% estimate request rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Messaging","Objection handling","Testimonials"],"element_slugs":["messaging","objection-handling","testimonials"],"change":"Objection-first solar landing page","control":"The earlier page opened with solar panel specifications and wattage figures. It talked about the product rather than the buyer's concerns.","variant":"The new page was built mobile-first and organised around common worries: a no-commitment free estimate offer for cost, local testimonials, install photos and certifications for trust, and a 3-step process visual for complexity.","summary":"EcoGen America swapped a spec-led solar page for one built around homeowner objections, and the new page converted 8.36% of visitors into free estimate requests. Apexure ran the project and published it on the Apexure blog. Many things changed at once and no rate was shared for the old page, so this shows a strong page, not a measured lift.","result":{"headline":"8.36% estimate request rate","metrics":["Free estimate request rate on the new page: 8.36%, about 46 requests from 550 visitors according to a screenshot in the case study.","No conversion rate was given for the old spec-led page, so the size of the improvement is unknown.","The source says the new version converted better than the old one, but it shares no numbers for that comparison."]},"direction":"won","metric":"free estimate request rate","quantified":false,"evidence":"bundled","date":"2024-11","credited_to":{"name":"Apexure","url":"https://liftarchive.com/practitioners/apexure/","kind":"org"},"source_url":"https://www.apexure.com/blog/a-b-testing-case-studies-with-actual-lift-percentages","source_name":"Apexure blog","brand":null},{"slug":"going-trial-for-free-cta","url":"https://liftarchive.com/test/going-trial-for-free-cta/","markdown_url":"https://liftarchive.com/test/going-trial-for-free-cta/index.md","title":"'Trial for free' instead of 'Sign up for free': +104% trial starts","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta copy","Free trial"],"element_slugs":["cta-copy","free-trial"],"change":"'Trial for free' instead of 'Sign up for free'","control":"The homepage button read 'Sign up for free' and sent visitors to Going's free plan, which has limited features.","variant":"The button read 'Trial for free' and sent visitors to a two-week free trial of a premium paid plan.","summary":"Going changed its homepage button from 'Sign up for free' to 'Trial for free', and premium trial starts rose 104% month over month. Going's growth team, led by Forrest Schaffer, ran the A/B test in Unbounce, and it was published as an Unbounce customer story. The button also changed where visitors went: a two-week premium trial instead of the limited free plan.","result":{"headline":"+104% trial starts","metrics":["Premium trial start rate: +104% month over month.","Going says its conversion rate from paid channels went above organic for the first time after the change.","No sample size, test length or significance level was shared."]},"direction":"won","metric":"premium trial start rate","quantified":true,"evidence":"ab-test","date":"2024-05","credited_to":{"name":"Going","url":"https://liftarchive.com/practitioners/going/","kind":"org"},"source_url":"https://unbounce.com/conversion-rate-optimization/going-ab-testing-case-study/","source_name":"Unbounce customer story","brand":null},{"slug":"kareo-doctorbase-fewer-signup-fields","url":"https://liftarchive.com/test/kareo-doctorbase-fewer-signup-fields/","markdown_url":"https://liftarchive.com/test/kareo-doctorbase-fewer-signup-fields/index.md","title":"Fewer fields on doctor sign-up form: +30% new doctor sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Fewer fields on doctor sign-up form","control":"The doctor sign-up form asked for several fields the team later judged unnecessary.","variant":"The same form with those unnecessary fields removed. The source does not list which fields were cut.","summary":"DoctorBase, now part of Kareo Marketing, removed unnecessary fields from its doctor sign-up form and got 30% more new doctors. The Kareo Marketing team, under founder John Sung Kim, ran the A/B tests in Unbounce, and the results were published as an Unbounce customer story. The company estimated the change added about $1.56M in yearly revenue.","result":{"headline":"+30% new doctor sign-ups","metrics":["New doctor sign-ups: +30%.","The company estimated about $1.56M in added yearly revenue and a 40% rise in marketing ROI from this test. These are its own estimates.","Each doctor brings an average of about 2,000 patients, so each extra doctor sign-up adds a lot of usage."]},"direction":"won","metric":"new doctor sign-ups","quantified":true,"evidence":"ab-test","date":"2015-04","credited_to":{"name":"Kareo Marketing","url":"https://liftarchive.com/practitioners/kareo-marketing/","kind":"org"},"source_url":"https://unbounce.com/customer-case-study/kareo-marketing/","source_name":"Unbounce customer story","brand":null},{"slug":"school-of-rock-story-landing-page-template","url":"https://liftarchive.com/test/school-of-rock-story-landing-page-template/","markdown_url":"https://liftarchive.com/test/school-of-rock-story-landing-page-template/index.md","title":"Story-style franchise landing page: +75% weekly enrolment leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page layout","Copy","Form fields"],"element_slugs":["page-layout","copy","form-fields"],"change":"Story-style franchise landing page","control":"Each franchise had its own PPC landing page with a long embedded lead form and dense copy that was hard to scan. The pages were slow and did not echo the ads that sent the traffic.","variant":"A single new template for one location, with clear sections on who, what, where and why, customer reviews, tighter copy and a shorter route to the form.","summary":"A new story-style landing page for one School of Rock location lifted average weekly enrolment leads by 75% and cut cost per conversion by 50%. RevUnit ran the pilot, and it was published as an Unbounce customer story. This was a before-and-after comparison, not a split test, and several changes shipped together.","result":{"headline":"+75% weekly enrolment leads","metrics":["Average weekly conversions: +75% versus the location's earlier performance.","Cost per conversion: -50%, with the source saying the leads came on half the budget.","After rollout to 160+ locations, with headlines matched to search terms and new campaigns, monthly conversions rose 250% and cost per conversion fell 82%. That later result mixes in many more changes."]},"direction":"won","metric":"weekly conversions (enrolment leads)","quantified":true,"evidence":"before-after","date":"2017-03","credited_to":{"name":"RevUnit","url":"https://liftarchive.com/practitioners/revunit/","kind":"org"},"source_url":"https://unbounce.com/customer-case-study/school-of-rock/","source_name":"Unbounce customer story","brand":null},{"slug":"broomberg-blog-timed-popup-quote-offer","url":"https://liftarchive.com/test/broomberg-blog-timed-popup-quote-offer/","markdown_url":"https://liftarchive.com/test/broomberg-blog-timed-popup-quote-offer/index.md","title":"Timed free-quote popup on blog posts: +72% relevant blog leads","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Popup","Lead form"],"element_slugs":["popup","lead-form"],"change":"Timed free-quote popup on blog posts","control":"Blog posts about painting and floor restoration had a contact form embedded in the article text. Few readers noticed or used it.","variant":"A popup appeared after 100 seconds offering a free consultation and quote. It had a single phone number field and a photo of the salesperson who would do the site visit.","summary":"Broomberg added a popup offering a free consultation and quote to its blog posts, and relevant blog leads rose 72%. Broomberg's own marketing team ran it with Unbounce popups, and it was published as an Unbounce customer story. This is a before-and-after comparison of two-month periods, not a split test.","result":{"headline":"+72% relevant blog leads","metrics":["Relevant blog leads: +72% in September and October 2017 versus July and August 2017, before popups were used.","From October to December 2017, popup leads made up 27% of painting leads and 23% of flooring leads.","A scroll-triggered version was tried first and dropped, because readers scrolled up and down the page."]},"direction":"won","metric":"relevant blog leads","quantified":true,"evidence":"before-after","date":"2018-03","credited_to":{"name":"Broomberg","url":"https://liftarchive.com/practitioners/broomberg/","kind":"org"},"source_url":"https://unbounce.com/customer-case-study/broomberg/","source_name":"Unbounce customer story","brand":null},{"slug":"mercantil-bank-phone-only-popup-form","url":"https://liftarchive.com/test/mercantil-bank-phone-only-popup-form/","markdown_url":"https://liftarchive.com/test/mercantil-bank-phone-only-popup-form/index.md","title":"Phone-only popup form for loan leads: +5.5% submissions, -23.6% CAC","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields","Popup","Supporting copy"],"element_slugs":["form-fields","popup","supporting-copy"],"change":"Phone-only popup form for loan leads","control":"Landing page buttons led to a form with several fields that had to be filled in before visitors could reach the bank on WhatsApp.","variant":"A popup asked only for a phone number. It also explained the product and what the loan simulation would show.","summary":"Mercantil Bank replaced a multi-field lead form with a popup that asked only for a phone number, and form submissions rose 5.5% while customer acquisition cost fell 23.6%. The bank's CRO team, with analyst Flávio Moreira, ran the A/B test using Croct, and it was published on the Croct blog. The popup also added copy explaining the loan, so the result comes from both changes together.","result":{"headline":"+5.5% submissions, -23.6% CAC","metrics":["Form submission rate: +5.5%.","Qualified lead rate: +15.8%, so fewer fields did not hurt lead quality.","Cost per qualified lead: -17.5%.","Customer acquisition cost: -23.6%."]},"direction":"won","metric":"form submission conversion rate","quantified":true,"evidence":"ab-test","date":"2026-05","credited_to":{"name":"Mercantil Bank","url":"https://liftarchive.com/practitioners/mercantil-bank/","kind":"org"},"source_url":"https://blog.croct.com/post/case-study-mercantil-form-ab-test","source_name":"Croct blog case study","brand":null},{"slug":"seer-biz-comm-form-above-fold-landing-page","url":"https://liftarchive.com/test/seer-biz-comm-form-above-fold-landing-page/","markdown_url":"https://liftarchive.com/test/seer-biz-comm-form-above-fold-landing-page/index.md","title":"Form above the fold and cleaner PPC page: +150% lead conversion rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Form placement","Cta color","Page length"],"element_slugs":["form-placement","cta-color","page-length"],"change":"Form above the fold and cleaner PPC page","control":"A PPC landing page with the lead form below the fold, an autoplay video and an awards section. The button to the form blended into the background, and under 1% of visitors clicked it.","variant":"The low-value content was removed, the main button got a higher-contrast colour, and the form moved above the fold.","summary":"Moving the lead form above the fold, removing low-value content and making the main button stand out lifted a PPC landing page's lead conversion rate by 150%. Seer Interactive ran the work for a business communications company. All three changes shipped together and results were reported before versus after, so no single change gets the credit.","result":{"headline":"+150% lead conversion rate","metrics":["Lead conversion rate: +150%.","Lead form completions: +533%, which is 32 extra completions in absolute terms.","Clicks on the main button: 12 times higher after the changes than before.","Seer also says qualified leads and page traffic rose, but gives no numbers."]},"direction":"won","metric":"lead conversion rate","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Seer Interactive","url":"https://liftarchive.com/practitioners/seer-interactive/","kind":"org"},"source_url":"https://www.seerinteractive.com/case-studies/533-increase-leads-generated-biz-comm/","source_name":"Seer Interactive case study","brand":null},{"slug":"trex-calculator-lead-form-continuation","url":"https://liftarchive.com/test/trex-calculator-lead-form-continuation/","markdown_url":"https://liftarchive.com/test/trex-calculator-lead-form-continuation/index.md","title":"Lead form as next step of cost calculator: +23% lead form conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form placement","Flow"],"element_slugs":["form-placement","flow"],"change":"Lead form as next step of cost calculator","control":"Visitors used the cost calculator, and the lead form sat apart from it like an optional extra. Many got their estimate and left.","variant":"The lead form was placed and framed as the next step of the calculator, so moving from estimate to enquiry felt like one flow.","summary":"Trex reframed the lead form on its decking cost calculator as the natural next step after getting an estimate, and lead form conversions rose 23%. Seer Interactive ran this A/B test, the first of three on the calculator, and published it as a Seer case study. The idea came from a CRO audit and usability testing.","result":{"headline":"+23% lead form conversions","metrics":["Lead form conversions: +23% in this first test.","A later test that shortened the flow further added +40% to lead form conversions, and a third added +3% to detailed estimate conversions.","Across all three tests, Seer says conversion rates rose from about 16% to about 24%, an average lift of around 50%. Only the +23% belongs to this test."]},"direction":"won","metric":"lead form conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Seer Interactive","url":"https://liftarchive.com/practitioners/seer-interactive/","kind":"org"},"source_url":"https://www.seerinteractive.com/work/case-studies/trex-calculator-conversions-lift","source_name":"Seer Interactive case study","brand":null},{"slug":"trex-calculator-streamlined-flow","url":"https://liftarchive.com/test/trex-calculator-streamlined-flow/","markdown_url":"https://liftarchive.com/test/trex-calculator-streamlined-flow/index.md","title":"Shorter path from estimate to next step: +40% lead form conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Flow","Steps"],"element_slugs":["flow","steps"],"change":"Shorter path from estimate to next step","control":"The calculator flow as it stood after the first test, where the lead form had already been repositioned as part of the calculator experience.","variant":"A streamlined user flow that cut the steps between seeing an estimate and choosing to move forward with Trex.","summary":"Streamlining the flow between getting a cost estimate and taking the next step lifted lead form conversions by 40% on the Trex Cost Calculator. Seer Interactive ran this A/B test for Trex, the composite decking brand. It was the second of three tests that together moved the calculator's conversion rate from about 16% to about 24%.","result":{"headline":"+40% lead form conversions","metrics":["Lead form conversions: +40% against the control flow.","This was test 2 of 3. Test 1 gave +23% lead form conversions and test 3 gave +3% detailed estimate conversions.","Across the program, Seer reports the calculator's conversion rate rose from roughly 16% to roughly 24%.","Sample size, test length and confidence level were not shared."]},"direction":"won","metric":"lead form conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Seer Interactive","url":"https://liftarchive.com/practitioners/seer-interactive/","kind":"org"},"source_url":"https://www.seerinteractive.com/work/case-studies/trex-calculator-conversions-lift","source_name":"Seer Interactive case study","brand":null},{"slug":"trex-calculator-single-pathway-routing","url":"https://liftarchive.com/test/trex-calculator-single-pathway-routing/","markdown_url":"https://liftarchive.com/test/trex-calculator-single-pathway-routing/index.md","title":"One next-step path instead of two after a calculator: +3% estimates","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Routing","Choices"],"element_slugs":["routing","choices"],"change":"One next-step path instead of two after a calculator","control":"After using the calculator, visitors saw two separate pathways to choose from for their next step.","variant":"The two pathways were condensed into a single option, with refined rules deciding where each user was routed based on their stage in the decision.","summary":"Merging two next-step paths into a single option after the Trex Cost Calculator lifted detailed estimate conversions by 3%. Seer Interactive ran this A/B test for Trex, the composite decking brand, and also refined the criteria used to route each lead. It was the last of three tests on the calculator.","result":{"headline":"+3% estimates","metrics":["Detailed estimate conversions: +3% against the control.","This is a small lift and the source does not say whether it reached statistical significance, so treat it as a possible gain.","It was test 3 of 3. Earlier tests lifted lead form conversions by 23% and 40%."]},"direction":"won","metric":"detailed estimate conversions","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Seer Interactive","url":"https://liftarchive.com/practitioners/seer-interactive/","kind":"org"},"source_url":"https://www.seerinteractive.com/work/case-studies/trex-calculator-conversions-lift","source_name":"Seer Interactive case study","brand":null},{"slug":"seer-water-treatment-contact-form-open","url":"https://liftarchive.com/test/seer-water-treatment-contact-form-open/","markdown_url":"https://liftarchive.com/test/seer-water-treatment-contact-form-open/index.md","title":"Contact form open by default, not hidden: 1.16% to 1.65% conversion","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form visibility","Choices"],"element_slugs":["form-visibility","choices"],"change":"Contact form open by default, not hidden","control":"The main contact page held four forms, all hidden until the visitor picked a reason: buying a product, support, emergency support or other.","variant":"The product enquiry form was shown open by default, so visitors could start filling it in straight away.","summary":"Showing the product enquiry form open by default on the contact page, instead of hiding it behind a menu choice, lifted the sitewide conversion rate from 1.16% to 1.65% (+45.3%). Seer Interactive made the change for an industrial water treatment company. This was a before/after comparison of two periods, not a split test.","result":{"headline":"1.16% to 1.65% conversion","metrics":["Sitewide contact form conversion rate: 1.16% (February to April) to 1.65% (June to August), a 45.3% relative rise.","Seer credits the change with 1,169 extra organic conversions.","This compares two time periods, so other factors could have played a part."]},"direction":"won","metric":"sitewide contact form conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Seer Interactive","url":"https://liftarchive.com/practitioners/seer-interactive/","kind":"org"},"source_url":"https://www.seerinteractive.com/work/case-studies/1169-additional-conversion-industrial-water-treatment","source_name":"Seer Interactive case study","brand":null},{"slug":"hivelocity-dedicated-server-pricing-above-fold","url":"https://liftarchive.com/test/hivelocity-dedicated-server-pricing-above-fold/","markdown_url":"https://liftarchive.com/test/hivelocity-dedicated-server-pricing-above-fold/index.md","title":"Pricing and filters above the fold on server page: +187% checkouts","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Filters","Above the fold"],"element_slugs":["pricing-display","filters","above-the-fold"],"change":"Pricing and filters above the fold on server page","control":"The Dedicated Servers page did not show pricing or filtering controls in the first screen.","variant":"Pricing and new filter controls were placed above the fold, so visitors could see costs and narrow down server options straight away.","summary":"Moving pricing and filter controls above the fold on Hivelocity's Dedicated Servers page lifted checkouts by 187%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider. It was published as a Convert case study.","result":{"headline":"+187% checkouts","metrics":["Checkouts: +187% against the control page.","This was the top result in the Hivelocity program Cro Metrics reported.","Sample size, duration and confidence were not shared, so the size of the lift is uncertain."]},"direction":"won","metric":"checkouts","quantified":true,"evidence":"ab-test","date":"2022-06","credited_to":{"name":"Cro Metrics","url":"https://liftarchive.com/practitioners/cro-metrics/","kind":"org"},"source_url":"https://www.convert.com/case-studies/accelerate-experiment-roi/","source_name":"Convert case study","brand":null},{"slug":"hivelocity-high-contrast-hero","url":"https://liftarchive.com/test/hivelocity-high-contrast-hero/","markdown_url":"https://liftarchive.com/test/hivelocity-high-contrast-hero/index.md","title":"High-contrast homepage hero image: +180% CTA clicks for Hivelocity","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Hero image","Contrast"],"element_slugs":["hero-image","contrast"],"change":"High-contrast homepage hero image","control":"The homepage hero used an image that made the value proposition text hard to read.","variant":"A high-contrast hero image made the value proposition text stand out and easier to read.","summary":"Switching to a high-contrast hero image on Hivelocity's homepage lifted clicks on the call to action by 180%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider, and it was published as a Convert case study. The aim was to make the value proposition easier to read.","result":{"headline":"+180% CTA clicks for Hivelocity","metrics":["Homepage CTA clicks: +180% against the control.","This is a click metric. The source does not say how it affected sign-ups, orders or revenue.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"cta clicks","quantified":true,"evidence":"ab-test","date":"2022-06","credited_to":{"name":"Cro Metrics","url":"https://liftarchive.com/practitioners/cro-metrics/","kind":"org"},"source_url":"https://www.convert.com/case-studies/accelerate-experiment-roi/","source_name":"Convert case study","brand":null},{"slug":"hivelocity-right-rail-questions","url":"https://liftarchive.com/test/hivelocity-right-rail-questions/","markdown_url":"https://liftarchive.com/test/hivelocity-right-rail-questions/index.md","title":"Questions in the right-hand rail: +53% entry into the funnel","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Engagement questions","Sidebar"],"element_slugs":["engagement-questions","sidebar"],"change":"Questions in the right-hand rail","control":"Pages had no questions in the right-hand rail.","variant":"A set of knowledge-based questions appeared in the right-hand rail to engage visitors and guide them toward the funnel.","summary":"Asking knowledge-based questions in a right-hand rail lifted entry into the top of Hivelocity's conversion funnel by 53%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider. It was published as a Convert case study.","result":{"headline":"+53% entry into the funnel","metrics":["Entry into the top of the conversion funnel: +53% against the control.","This is an early-funnel metric. Effects on orders or revenue were not shared.","The exact pages, questions, sample size and confidence were not specified."]},"direction":"won","metric":"entry into top of conversion funnel","quantified":true,"evidence":"ab-test","date":"2022-06","credited_to":{"name":"Cro Metrics","url":"https://liftarchive.com/practitioners/cro-metrics/","kind":"org"},"source_url":"https://www.convert.com/case-studies/accelerate-experiment-roi/","source_name":"Convert case study","brand":null},{"slug":"iprospect-filtration-starting-at-price","url":"https://liftarchive.com/test/iprospect-filtration-starting-at-price/","markdown_url":"https://liftarchive.com/test/iprospect-filtration-starting-at-price/index.md","title":"'Starting at' price with monthly cost on product pages: +15% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Pricing display","Price anchoring"],"element_slugs":["pricing-display","price-anchoring"],"change":"'Starting at' price with monthly cost on product pages","control":"Product pages showed no pricing and asked visitors to fill in an enquiry form to learn more.","variant":"Pages showed a 'starting at' price with a monthly payment indicator. One variant used a low starting price from the franchisees' agreed range, another a high one.","summary":"Adding a low 'starting at' price with a monthly payment figure lifted lead form submissions by 15% for a seller of high-ticket filtration products. iProspect ran this A/B/C test, which was published as a Convert case study. A second variant with a higher starting price also beat the control overall but did worse in some product categories.","result":{"headline":"+15% leads","metrics":["Lead submission conversion rate: +15% for the low starting price variant against no pricing.","The test reached 95.26% statistical significance over about a month, with about 22,000 visitors in total.","The high starting price variant also beat the control overall, but did worse than control in some product categories. It was switched off early once the low price was clearly winning.","The lift was larger among visitors aged 25 to 34."]},"direction":"won","metric":"lead form submissions","quantified":true,"evidence":"ab-test","date":"2019-07","credited_to":{"name":"iProspect","url":"https://liftarchive.com/practitioners/iprospect/","kind":"org"},"source_url":"https://www.convert.com/case-studies/iprospect/","source_name":"Convert case study","brand":null},{"slug":"outerbox-insurance-coverages-page-previews","url":"https://liftarchive.com/test/outerbox-insurance-coverages-page-previews/","markdown_url":"https://liftarchive.com/test/outerbox-insurance-coverages-page-previews/index.md","title":"Insurance coverages page with images and previews: +32% to quote pages","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Product cards & quick add","Value proposition","Headline"],"element_slugs":["product-cards","value-proposition","headline"],"change":"Insurance coverages page with images and previews","control":"The Coverages page represented each insurance product with a small icon and minimal text.","variant":"Each coverage got a real image and bullet points previewing its product page. The heading was cut to 'Coverages' with a short subhead, and a section explaining why to choose the company was added.","summary":"Redesigning an insurer's Coverages page with real images, bullet-point previews, a simpler heading and a 'Why us' section lifted progression to 'Get a Quote' pages by 32.14%. OuterBox ran this A/B test for a specialized insurance provider that serves agents and brokers, and it was published as a Convert case study. The three changes shipped together.","result":{"headline":"+32% to quote pages","metrics":["Progression from the Coverages page to 'Get a Quote' product pages: +32.14% against the control.","This measures movement to quote pages, not completed quotes or policies.","The test ran for about four weeks on 100% of traffic, split 50/50 across all devices."]},"direction":"won","metric":"progression to get a quote pages","quantified":true,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"OuterBox","url":"https://liftarchive.com/practitioners/outerbox/","kind":"org"},"source_url":"https://www.convert.com/case-studies/outerbox-insurance/","source_name":"Convert case study","brand":null},{"slug":"outerbox-flood-insurance-homepage-intents","url":"https://liftarchive.com/test/outerbox-flood-insurance-homepage-intents/","markdown_url":"https://liftarchive.com/test/outerbox-flood-insurance-homepage-intents/index.md","title":"Intent-led insurance homepage: +2% product page progression","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Hero & above-the-fold section","Product cards & quick add","Testimonials"],"element_slugs":["hero","product-cards","testimonials"],"change":"Intent-led insurance homepage","control":"The homepage tried to serve brokers, agents and new prospects at once. It used stock imagery, had no clear visual hierarchy to tell each group where to go, and showed no testimonials.","variant":"A refreshed hero put content ahead of stock imagery and gave visitors one clear call to action. A new products section added clickable cards for each insurance category, such as residential and commercial flood, and client testimonials were added.","summary":"Restructuring a private flood insurer's homepage around visitor intent lifted progression to product pages by 2%. OuterBox ran this test for the client, and it was published as a Convert case study. The redesign changed the hero, added product cards and added testimonials together, so the result belongs to the whole package.","result":{"headline":"+2% product page progression","metrics":["Product page progression (all categories): +2%. More visitors moved from the homepage into a product page.","Get Registered progression: +1.53%. A small gain on the path toward agent appointment pages.","Agent login clicks in the hero: +5.22%. Returning agents found the login route more easily.","All three lifts are small, and the case study does not report statistical significance for any of them."]},"direction":"won","metric":"progression to product pages","quantified":true,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"OuterBox","url":"https://liftarchive.com/practitioners/outerbox/","kind":"org"},"source_url":"https://www.convert.com/case-studies/outerbox-insurance/","source_name":"Convert case study","brand":null},{"slug":"insightwhale-travel-deal-form-3-required-fields","url":"https://liftarchive.com/test/insightwhale-travel-deal-form-3-required-fields/","markdown_url":"https://liftarchive.com/test/insightwhale-travel-deal-form-3-required-fields/index.md","title":"Deal form cut to 3 required fields, rest hidden: +26% conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields","Optional fields"],"element_slugs":["form-fields","optional-fields"],"change":"Deal form cut to 3 required fields, rest hidden","control":"The deal page form had eight fields, all mandatory, laid out in several columns.","variant":"The winning version used a single-column layout with three required fields. The five optional fields were hidden under a dropdown the visitor could open if they wanted.","summary":"Cutting a travel deal enquiry form from eight required fields to three, and hiding the other five behind a dropdown, raised form conversions by 26%. InsightWhale ran this test for a destination travel company, and it was published as a Convert case study. A second version that showed the optional fields openly did no better than the original.","result":{"headline":"+26% conversions","metrics":["Deal page form conversions: +26% for the version with optional fields hidden.","The other challenger (three required fields, with all five optional fields visible below them) converted about the same as the original.","Bounce rate did not change across any version, so the gain came from people already on the page finishing the form.","Convert reported a 100% confidence score after 45 days and 54,697 visitors split three ways."]},"direction":"won","metric":"deal page form conversions","quantified":true,"evidence":"ab-test","date":"2019-04","credited_to":{"name":"InsightWhale","url":"https://liftarchive.com/practitioners/insightwhale/","kind":"org"},"source_url":"https://www.convert.com/case-studies/insight-whale/","source_name":"Convert case study","brand":null},{"slug":"mida-signup-page-testimonials","url":"https://liftarchive.com/test/mida-signup-page-testimonials/","markdown_url":"https://liftarchive.com/test/mida-signup-page-testimonials/index.md","title":"Testimonials on the sign-up page: +56.94% sign-up completion","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Testimonials","Social proof, authority & press"],"element_slugs":["testimonials","social-proof"],"change":"Testimonials on the sign-up page","control":"The sign-up page showed the form on its own. About 37% of visitors who reached it completed sign-up.","variant":"The same sign-up page, with embedded testimonial blocks from existing customers added next to the form. The testimonials were pulled in from Senja.","summary":"Adding customer testimonial blocks to its sign-up page lifted Mida's sign-up completion from 37% to almost 60%, a 56.94% gain. Mida, an A/B testing tool, ran this test on its own site and published it as a Mida case study. The sample was small, at about 200 new sign-ups.","result":{"headline":"+56.94% sign-up completion","metrics":["Sign-up completion: 37% to almost 60%, reported as a 56.94% lift.","Mida's own tool reported a 100% chance that the variant beats the original.","The result rests on about 200 new sign-ups, so the true lift could be much smaller.","The source headline says sign-ups doubled, but the measured lift was 56.94%."]},"direction":"won","metric":"sign-up form completion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Mida","url":"https://liftarchive.com/practitioners/mida/","kind":"org"},"source_url":"https://www.mida.so/case-studies-how-mida-doubled-sign-up-rates-with-testimonial","source_name":"Mida case study","brand":null},{"slug":"networklessons-top-bar-tweak","url":"https://liftarchive.com/test/networklessons-top-bar-tweak/","markdown_url":"https://liftarchive.com/test/networklessons-top-bar-tweak/index.md","title":"Small top bar tweaks: +13% conversion rate for NetworkLessons","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Top bar"],"element_slugs":["top-bar"],"change":"Small top bar tweaks","control":"The original top bar shown across the NetworkLessons.com site.","variant":"The same site with small changes to the top bar. The case study does not describe the changes.","summary":"Small changes to the site-wide top bar raised NetworkLessons.com's conversion rate by 13%. NetworkLessons.com, which sells subscription courses for Cisco networking certifications, ran the test itself, and it was published as a Mida case study. The source does not say what the top bar change actually was.","result":{"headline":"+13% conversion rate for NetworkLessons","metrics":["Conversion rate: +13%.","Reported statistical significance: 96.93%.","Sample size, duration and the exact conversion goal were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"NetworkLessons.com","url":"https://liftarchive.com/practitioners/networklessons-com/","kind":"org"},"source_url":"https://www.mida.so/case-studies-how-networklessons-com-increased-conversion-rate-by-13","source_name":"Mida case study","brand":null},{"slug":"britannica-cta-email-capture-article-page","url":"https://liftarchive.com/test/britannica-cta-email-capture-article-page/","markdown_url":"https://liftarchive.com/test/britannica-cta-email-capture-article-page/index.md","title":"New CTA plus email field: +24% paid subscriptions per visitor","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Cta copy","Form fields"],"element_slugs":["cta-copy","form-fields"],"change":"New CTA plus email field","control":"Article pages showed the original call-to-action button for the subscription offer, with no email field.","variant":"The button got a new color and new copy, and a simple email capture field was added next to it. The field was there to collect leads and recover people who dropped out of sign-up.","summary":"Changing the call-to-action button and adding an email capture field on Encyclopaedia Britannica Online's article pages lifted paid subscriptions per unique visitor by 24%. MarketingExperiments (MECLABS) ran the test as part of a two-year program with Britannica and published it on MarketingExperiments. Two things changed at once, the button and the new field, so the gain cannot be split between them.","result":{"headline":"+24% paid subscriptions per visitor","metrics":["Paid subscriptions per unique visitor: +24%.","Free trials per unique visitor: +13%.","Clickthrough fell 30%, a negative signal on its own, as the email field added effort.","Free trials per clickthrough rose 61%, so the people who did click were far more likely to start a trial."]},"direction":"won","metric":"free trials and paid subscriptions per unique visitor","quantified":true,"evidence":"ab-test","date":"2008-05","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/simple-tests-significant-gains","source_name":"MarketingExperiments","brand":null},{"slug":"britannica-hacker-safe-logo-offer-page","url":"https://liftarchive.com/test/britannica-hacker-safe-logo-offer-page/","markdown_url":"https://liftarchive.com/test/britannica-hacker-safe-logo-offer-page/index.md","title":"Security seal on the free trial offer page: +13.2% trial take-up","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Trust logos"],"element_slugs":["trust-logos"],"change":"Security seal on the free trial offer page","control":"The free trial offer page with no security seal.","variant":"The same offer page with a Hacker Safe security logo added.","summary":"Adding a Hacker Safe security logo to Encyclopaedia Britannica Online's free trial offer page lifted trial take-up by 13.2%. MarketingExperiments (MECLABS) ran the test as part of a two-year program with Britannica and published it on MarketingExperiments.","result":{"headline":"+13.2% trial take-up","metrics":["Free trial take-up: +13.2%.","The source does not report the effect on paid subscriptions or revenue."]},"direction":"won","metric":"free trial take-up","quantified":true,"evidence":"ab-test","date":"2008-05","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/simple-tests-significant-gains","source_name":"MarketingExperiments","brand":null},{"slug":"britannica-remove-registration-page","url":"https://liftarchive.com/test/britannica-remove-registration-page/","markdown_url":"https://liftarchive.com/test/britannica-remove-registration-page/index.md","title":"One page cut from registration: +117% free trials, +130% revenue","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form steps","Page count"],"element_slugs":["form-steps","page-count"],"change":"One page cut from registration","control":"The subscription registration path with its original number of pages.","variant":"The same registration path with one whole page taken out. The source does not say which page was removed.","summary":"Removing one whole page from Encyclopaedia Britannica Online's subscription registration path lifted conversion to free trials by 117% and revenue by 130%. MarketingExperiments (MECLABS) ran the test as part of a two-year program with Britannica and published it on MarketingExperiments.","result":{"headline":"+117% free trials, +130% revenue","metrics":["Conversion to free trials: +117%.","Paid subscriptions: +61%, so the extra trials did turn into paying customers.","Revenue: +130%."]},"direction":"won","metric":"free trial conversion, paid subscriptions, revenue","quantified":true,"evidence":"ab-test","date":"2008-05","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/simple-tests-significant-gains","source_name":"MarketingExperiments","brand":null},{"slug":"britannica-offer-page-radical-redesign","url":"https://liftarchive.com/test/britannica-offer-page-radical-redesign/","markdown_url":"https://liftarchive.com/test/britannica-offer-page-radical-redesign/index.md","title":"Offer page redesign plus path changes: +125% free trials","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Layout","Images","Eye path"],"element_slugs":["layout","images","eye-path"],"change":"Offer page redesign plus path changes","control":"The original offer page looked polished, but its layout led the eye in a confusing way. Images distracted from the offer, and the offer's bullet points got lost in the right column.","variant":"A rebuilt offer page with a clearer eye path and the offer presented up front. It went live alongside other changes to the subscription path.","summary":"A radical redesign of Encyclopaedia Britannica Online's subscription offer page, along with other changes to the subscription path, brought 125% more free trials per unique visitor. MarketingExperiments (MECLABS) ran the program and published it on MarketingExperiments. These are combined gains from several bundled changes, not the result of one isolated test.","result":{"headline":"+125% free trials","metrics":["Free trials per unique visitor: +125%.","Paid subscriptions per unique visitor: +65%.","Total revenue: +53%.","All three are cumulative figures for the redesign plus other path changes, so the redesign's own share is unknown."]},"direction":"won","metric":"free trials and paid subscriptions per unique visitor, total revenue","quantified":true,"evidence":"bundled","date":"2008-05","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/simple-tests-significant-gains","source_name":"MarketingExperiments","brand":null},{"slug":"subscription-site-monthly-price-points","url":"https://liftarchive.com/test/subscription-site-monthly-price-points/","markdown_url":"https://liftarchive.com/test/subscription-site-monthly-price-points/index.md","title":"$10 vs $12.50 vs $14.95 monthly price: +33% revenue at $10","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Price"],"element_slugs":["price"],"change":"$10 vs $12.50 vs $14.95 monthly price","control":"The landing page offered the subscription at $14.95 per month, the highest of the three prices tested.","variant":"Two identical landing pages showed $12.50 and $10.00 per month. Paid search traffic was split evenly across all three pages.","summary":"Cutting a subscription site's monthly price to $10 brought in 33% more revenue than the next best price, $12.50, and more than double the orders of $14.95. MarketingExperiments (MECLABS) ran this four-day A/B/C price test for a paid-subscription website and published the numbers in a research brief. The only thing that changed between the three landing pages was the price.","result":{"headline":"+33% revenue at $10","metrics":["$10/month: 156 orders and $1,560 in revenue, the best of the three on both counts.","$12.50/month: 94 orders and $1,175 in revenue. The $10 price earned about 33% more revenue than this.","$14.95/month: 74 orders and $1,106.30 in revenue. The $10 price had about 2.1 times the orders and about 41% more revenue.","With equal ad spend of $808.02 per page, the reported return on ad spend was 93% at $10, 45% at $12.50 and 37% at $14.95.","These are first-month figures. The brief's longer-term revenue numbers are projections, not measured results."]},"direction":"won","metric":"orders and revenue","quantified":true,"evidence":"ab-test","date":"2005-10","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/price-testing","source_name":"MarketingExperiments","brand":null},{"slug":"regonline-homepage-three-step-free-trial","url":"https://liftarchive.com/test/regonline-homepage-three-step-free-trial/","markdown_url":"https://liftarchive.com/test/regonline-homepage-three-step-free-trial/index.md","title":"Three-step free trial sign-up on the homepage: -24.5% completed leads","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Form steps","Copy"],"element_slugs":["form-steps","copy"],"change":"Three-step free trial sign-up on the homepage","control":"The homepage had a two-step free trial sign-up. Visitors filled in two forms before they could use the event software.","variant":"The homepage used a three-step sign-up. The first form collected contact information, then two more forms led to free access, and the page copy was different.","summary":"Switching RegOnline's homepage free trial sign-up from two steps to three, with contact details asked for first, cut completed leads by 24.5%. MarketingExperiments (MECLABS) ran this test for Active Network's event registration software, RegOnline. The new version also used different page copy, so the loss can't be pinned on the extra step alone.","result":{"headline":"-24.5% completed leads","metrics":["Completed free trial leads fell 24.5% for the three-step version. This is a loss.","Only visitors who finished every step counted as a lead, so partial sign-ups at step one didn't count.","MECLABS later found visitors were clicking Pricing in the navigation instead of starting the trial. Later versions of the page reached +141%, but that follow-up isn't covered in this post."]},"direction":"lost","metric":"completed free trial leads","quantified":true,"evidence":"ab-test","date":"2011-08","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/marketing-intuition-regonline","source_name":"MarketingExperiments","brand":null},{"slug":"regonline-seo-landing-page-radical-redesign","url":"https://liftarchive.com/test/regonline-seo-landing-page-radical-redesign/","markdown_url":"https://liftarchive.com/test/regonline-seo-landing-page-radical-redesign/index.md","title":"Redesigned SaaS landing page with no top nav: +548% sign-ups","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Navigation","Cta count","Headline"],"element_slugs":["navigation","cta-count","headline"],"change":"Redesigned SaaS landing page with no top nav","control":"The SEO landing page had top navigation, several calls to action, supporting images and a two-step sign-up (details, then username and password).","variant":"The redesign removed the top navigation and moved key links to the footer. It used one CTA, dropped images that didn't help, led with a point-first headline, made the copy easier to read, updated the testimonial and added a phone number step, making sign-up three steps.","summary":"A radical redesign of RegOnline's SEO landing page lifted new account sign-up conversion by 548%. MarketingExperiments (MECLABS) ran the test for Active Network, which owns the event registration software. Seven changes shipped together, so the gain belongs to the whole redesign, not to any single element.","result":{"headline":"+548% sign-ups","metrics":["New account sign-up conversion rose 548%, the figure in the post's headline. Detailed numbers are only in an image.","Start rate, the share of visitors who began sign-up, also rose for the redesign.","In the comments, the team said total leads, counting people who stopped at step two, were up about 1,300%.","A later test by the team found the on-page changes together drove most, but not all, of the gain."]},"direction":"won","metric":"new account sign-up conversion rate","quantified":true,"evidence":"bundled","date":"2011-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/website-optimization-landing-page-test-leads-to-548-increase-in-conversion","source_name":"MarketingExperiments","brand":null},{"slug":"humana-homepage-banner-simplified-2","url":"https://liftarchive.com/test/humana-homepage-banner-simplified-2/","markdown_url":"https://liftarchive.com/test/humana-homepage-banner-simplified-2/index.md","title":"Simpler Humana homepage banner with a bolder CTA: +433% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Banner","Headline","Cta design"],"element_slugs":["banner","headline","cta-design"],"change":"Simpler Humana homepage banner with a bolder CTA","control":"A rotating homepage banner showed a winter image of an older woman, dense copy and a call to action that didn't stand out.","variant":"The banner used a new summer image, a headline aimed at visitors early in their research, simpler copy and a more prominent CTA.","summary":"Humana's simplified homepage banner lifted clickthrough into its marketing funnel by 433%. Humana's digital test team ran the test, and it was published by MarketingExperiments after a MarketingSherpa Summit 2016 talk. The image, headline, copy and CTA all changed together, so the gain comes from the bundle, not one element.","result":{"headline":"+433% clickthrough","metrics":["Clickthrough into the marketing funnel rose 433%.","Sample size, duration and confidence weren't shared.","Only clickthrough was reported, not downstream enrollments or leads."]},"direction":"won","metric":"clickthrough into the marketing funnel","quantified":true,"evidence":"bundled","date":"2016-02","credited_to":{"name":"Humana","url":"https://liftarchive.com/practitioners/humana/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/marketingsherpasummit2016-humana","source_name":"MarketingExperiments","brand":null},{"slug":"humana-banner-geo-personalization","url":"https://liftarchive.com/test/humana-banner-geo-personalization/","markdown_url":"https://liftarchive.com/test/humana-banner-geo-personalization/index.md","title":"Local landmark in Humana's homepage banner: +31% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Personalization","Images"],"element_slugs":["personalization","images"],"change":"Local landmark in Humana's homepage banner","control":"The banner showed a couple against a generic background that could have been anywhere.","variant":"The same couple appeared in front of a landmark matched to the visitor's location: the Golden Gate Bridge for the Bay Area and the Statue of Liberty for New York.","summary":"Showing the same banner couple in front of a local landmark, picked by the visitor's location, raised Humana's banner clickthrough by 31%. Humana's digital test team ran the test, and it was published by MarketingExperiments after a MarketingSherpa Summit 2016 talk. Only the background changed, so this is a clean read on geo-personalized imagery.","result":{"headline":"+31% clickthrough","metrics":["Banner clickthrough rose 31%.","Humana said overall conversion through the funnel also rose, but gave no number.","Sample size, duration and confidence weren't shared."]},"direction":"won","metric":"banner clickthrough","quantified":true,"evidence":"ab-test","date":"2016-02","credited_to":{"name":"Humana","url":"https://liftarchive.com/practitioners/humana/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/marketingsherpasummit2016-humana","source_name":"MarketingExperiments","brand":null},{"slug":"humana-banner-title-cta-color","url":"https://liftarchive.com/test/humana-banner-title-cta-color/","markdown_url":"https://liftarchive.com/test/humana-banner-title-cta-color/index.md","title":"Bigger title and plum CTA on Humana's banner: +192% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Headline","Cta design","Cta copy"],"element_slugs":["headline","cta-design","cta-copy"],"change":"Bigger title and plum CTA on Humana's banner","control":"The banner had its original title, smaller text and a button color that blended into a mostly green page.","variant":"The title was simplified and enlarged and the supporting text was cut down. The CTA button turned plum, and the slide counter changed from plum to grey so it didn't compete with the button.","summary":"A simpler, larger banner title with a plum CTA raised Humana's clickthrough to the next funnel step by 192%. Humana's digital test team ran the test, and it was published by MarketingExperiments after a MarketingSherpa Summit 2016 talk. Several changes shipped together, so no single one gets the credit.","result":{"headline":"+192% clickthrough","metrics":["Clickthrough to the next funnel step rose 192%.","Sample size, duration and confidence weren't shared.","Only clickthrough was reported, not leads or enrollments."]},"direction":"won","metric":"clickthrough to next funnel step","quantified":true,"evidence":"bundled","date":"2016-02","credited_to":{"name":"Humana","url":"https://liftarchive.com/practitioners/humana/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/marketingsherpasummit2016-humana","source_name":"MarketingExperiments","brand":null},{"slug":"marketingsherpa-shorter-newsletter","url":"https://liftarchive.com/test/marketingsherpa-shorter-newsletter/","markdown_url":"https://liftarchive.com/test/marketingsherpa-shorter-newsletter/index.md","title":"Article summaries cut from a weekly newsletter: higher clickthrough","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Copy length"],"element_slugs":["copy-length"],"change":"Article summaries cut from a weekly newsletter","control":"The weekly Best of the Week newsletter listed the most popular articles, each with a full summary.","variant":"The shorter version listed the same articles with the summaries removed.","summary":"Cutting the article summaries from MarketingSherpa's weekly Best of the Week newsletter led to higher total and unique clickthrough. MarketingSherpa's copy editor ran the six-week A/B test, and it was published on MarketingExperiments. Exact figures appear only in images, so the size of the lift isn't stated in the text.","result":{"headline":"higher clickthrough","metrics":["Total clickthrough trended higher for the shorter version across six weeks of sends.","Unique clickthrough also trended higher.","The exact lift isn't given in the text, so we don't show a number."]},"direction":"won","metric":"total and unique clickthrough","quantified":false,"evidence":"ab-test","date":"2015-11","credited_to":{"name":"MarketingSherpa","url":"https://liftarchive.com/practitioners/marketingsherpa/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/the-importance-of-testing-how-one-test-applied-to-two-email-sends-resulted-in-different-audience-responses","source_name":"MarketingExperiments","brand":null},{"slug":"marketingexperiments-shorter-monthly-newsletter","url":"https://liftarchive.com/test/marketingexperiments-shorter-monthly-newsletter/","markdown_url":"https://liftarchive.com/test/marketingexperiments-shorter-monthly-newsletter/index.md","title":"Shorter monthly newsletter: slightly higher CTR, not reliable","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Copy length"],"element_slugs":["copy-length"],"change":"Shorter monthly newsletter","control":"The monthly Best of the Month newsletter included article summaries, a recap of the last web clinic and a preview of the next one.","variant":"The shorter version dropped the article summaries and the clinic recap, keeping only the description of the upcoming clinic.","summary":"Cutting article summaries and a recap from MarketingExperiments' monthly newsletter gave slightly higher clickthrough, but the gain was significant in only one of three months. We treat it as inconclusive. MarketingExperiments (MECLABS) ran the test on its own Best of the Month send after the same change won for a weekly MarketingSherpa newsletter.","result":{"headline":"slightly higher CTR, not reliable","metrics":["Clickthrough was slightly higher for the shorter version. Flat overall.","The difference was statistically significant in only one of three monthly sends.","The same change won for MarketingSherpa's weekly newsletter, so the result did not carry over."]},"direction":"flat","metric":"clickthrough rate","quantified":false,"evidence":"ab-test","date":"2015-11","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/the-importance-of-testing-how-one-test-applied-to-two-email-sends-resulted-in-different-audience-responses","source_name":"MarketingExperiments","brand":null},{"slug":"marketingexperiments-webinar-invite-utc-time","url":"https://liftarchive.com/test/marketingexperiments-webinar-invite-utc-time/","markdown_url":"https://liftarchive.com/test/marketingexperiments-webinar-invite-utc-time/index.md","title":"Adding UTC start time to a webinar invite: +2.7% unique clicks","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Copy","Localization"],"element_slugs":["copy","localization"],"change":"Adding UTC start time to a webinar invite","control":"The usual MarketingExperiments web clinic invite, with the start time given in US Eastern time only.","variant":"The same invite with one added line stating the start time in UTC for readers outside the US.","summary":"Adding a single line with the start time in UTC to a webinar invitation email raised unique clickthrough by 2.7% and total clickthrough by 45%. MarketingExperiments (MECLABS) ran this split test on its own web clinic invites. The idea came from an international subscriber who asked why the time was only listed in US Eastern time.","result":{"headline":"+2.7% unique clicks","metrics":["Unique clickthrough rose 2.7%, at a 95% significance level.","Total clickthrough rose 45%, also at 95% significance, which suggests people who clicked came back to the email more often.","The team was also checking that the extra line did not hurt the US audience, and it did not."]},"direction":"won","metric":"unique and total clickthrough","quantified":true,"evidence":"ab-test","date":"2012-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/email-testing-simple-change","source_name":"MarketingExperiments","brand":null},{"slug":"subscription-service-form-layout-friction","url":"https://liftarchive.com/test/subscription-service-form-layout-friction/","markdown_url":"https://liftarchive.com/test/subscription-service-form-layout-friction/index.md","title":"Lower-friction subscription form layout: +13.5% subscriptions","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form layout"],"element_slugs":["form-layout"],"change":"Lower-friction subscription form layout","control":"The subscription form in its original layout.","variant":"The same form re-laid-out to reduce friction while filling it in. The exact layout changes were not described in the post.","summary":"A new layout for an online subscription service's sign-up form raised the subscription rate by 13.5%, once days affected by an Easter promotion were removed from the data. MarketingExperiments (MECLABS) ran the test with the company, which is not named. With every day included, the lift was only 6.6% at 62% confidence, which would have looked like no result.","result":{"headline":"+13.5% subscriptions","metrics":["Excluding Easter promotion days: subscription rate up 13.5%, at 95% confidence.","Including all days: subscription rate up 6.6%, at only 62% confidence. On that data alone, the test looks inconclusive.","The company was advised to roll out the new form based on the cleaned data."]},"direction":"won","metric":"subscription rate","quantified":true,"evidence":"ab-test","date":"2013-10","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/3-tips-testing-during-promotion","source_name":"MarketingExperiments","brand":null},{"slug":"tech-supplier-product-page-value-prop","url":"https://liftarchive.com/test/tech-supplier-product-page-value-prop/","markdown_url":"https://liftarchive.com/test/tech-supplier-product-page-value-prop/index.md","title":"Value proposition rewrite on product page: +445% lift not trusted","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Value proposition"],"element_slugs":["value-proposition"],"change":"Value proposition rewrite on product page","control":"The company's top-selling product page as it was.","variant":"Four treatments that reworked the page's value proposition and the order in which it made its case. Treatment C was the apparent winner.","summary":"A rewritten value proposition on a top product page first showed a 445.6% conversion lift, but we treat it as inconclusive because a rerun showed the numbers were noise. MarketingExperiments (MECLABS) ran the test for a seller of mostly digital products to high-tech industries. In the follow-up, two identical copies of the control differed by 30%.","result":{"headline":"+445% lift not trusted","metrics":["First run: Treatment C showed a 445.6% relative lift at 99% confidence. This is flagged as unreliable.","The control converted far below its 3.83% historical rate and had six days in a row with no conversions.","Only 2 to 10 conversions happened per day, so a few orders swung the rate a lot.","Rerun with a cloned control: two identical pages differed by 30%, so the original lift could not be trusted."]},"direction":"flat","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2013-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/truth-behind-big-lifts","source_name":"MarketingExperiments","brand":null},{"slug":"back-pain-provider-ppc-symptom-copy","url":"https://liftarchive.com/test/back-pain-provider-ppc-symptom-copy/","markdown_url":"https://liftarchive.com/test/back-pain-provider-ppc-symptom-copy/index.md","title":"Symptom-focused PPC headline and description: higher ad CTR","vertical":"lead-gen","page_type":"ad","page_type_name":"Ad","elements":["Ad copy","Headline"],"element_slugs":["ad-copy","headline"],"change":"Symptom-focused PPC headline and description","control":"The existing PPC ad in each ad group, taken from the winner of an earlier content-approach test.","variant":"The winning treatment put symptom-focused content in both the headline and a description written for the specific ad group. Other treatments used symptom content in the headline only or the description only.","summary":"PPC ads that used symptom-focused copy in both the headline and an ad-group-specific description beat the existing ads on clickthrough in every ad group. MarketingExperiments (MECLABS) ran the test for a medical provider treating chronic back pain. The post's title reports a 40% CTR increase, but the detailed numbers were only shown in an image.","result":{"headline":"higher ad CTR","metrics":["Ads with symptom content in both headline and description performed better across all ad groups.","The post's headline reports a 40% increase in clickthrough rate. Per-ad-group figures, sample sizes and confidence were not shared in text.","Headline-only and description-only versions were also tested, which lets you see that using both places mattered."]},"direction":"won","metric":"clickthrough rate","quantified":false,"evidence":"multivariate","date":"2012-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/customer-theory-increases-ppc-ctr","source_name":"MarketingExperiments","brand":null},{"slug":"online-service-registration-page-reduce-friction","url":"https://liftarchive.com/test/online-service-registration-page-reduce-friction/","markdown_url":"https://liftarchive.com/test/online-service-registration-page-reduce-friction/index.md","title":"Single-column sign-up page with one CTA: +265.6% clickthrough","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Cta count","Layout"],"element_slugs":["cta-count","layout"],"change":"Single-column sign-up page with one CTA","control":"A registration page with several competing calls-to-action, spread across five main blocks of content.","variant":"A single-column page with every competing element removed except one. A middle treatment cut the page to two columns and two CTAs.","summary":"Simplifying a registration page to a single column with only one call-to-action raised clickthrough by 265.6% and conversion by about 27%. MarketingExperiments (MECLABS) ran the test for a B2C online services company. The layout and the number of CTAs changed together, so the result belongs to the bundle, not to either change alone.","result":{"headline":"+265.6% clickthrough","metrics":["Single-column treatment: clickthrough up 265.6% over the control.","Account sign-up conversion up nearly 27%.","Results for the two-column treatment and confidence levels were not shared in text."]},"direction":"won","metric":"clickthrough and account sign-ups","quantified":true,"evidence":"bundled","date":"2012-08","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/reduce-friction-increase-clickthrough","source_name":"MarketingExperiments","brand":null},{"slug":"adobe-cs3-segmented-launch-email","url":"https://liftarchive.com/test/adobe-cs3-segmented-launch-email/","markdown_url":"https://liftarchive.com/test/adobe-cs3-segmented-launch-email/index.md","title":"Segmented CS3 launch emails vs no email: +41% order rate","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Segmentation","Personalization"],"element_slugs":["segmentation","personalization"],"change":"Segmented CS3 launch emails vs no email","control":"A no-contact group that received no launch email at all.","variant":"Launch emails versioned for designers, photographers and educators, with calls-to-action tuned to early, mid or late adopters picked out by a propensity model.","summary":"Adobe's segmented Creative Suite 3 launch emails raised the overall order rate by 41% and direct orders by 72% compared with customers who got no email. Adobe ran the campaign, and it was published by MarketingExperiments from a talk at the MarketingSherpa Email Summit. Several things changed at once, and the comparison was against no contact, not against a generic email.","result":{"headline":"+41% order rate","metrics":["Overall order rate up 41% versus the no-contact group.","Direct orders up 72% versus the no-contact group.","Email campaign ROI reported at 29,000% in North America and 5,000% worldwide.","These figures show the campaign beat sending nothing. They don't show how much segmentation added over a single generic email."]},"direction":"won","metric":"order rate","quantified":true,"evidence":"bundled","date":"2008-02","credited_to":{"name":"Adobe","url":"https://liftarchive.com/practitioners/adobe/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/29000-roi-on-an-email-campaign-the-secret-is-one-word","source_name":"MarketingExperiments","brand":null},{"slug":"vmware-smb-page-cta-above-fold","url":"https://liftarchive.com/test/vmware-smb-page-cta-above-fold/","markdown_url":"https://liftarchive.com/test/vmware-smb-page-cta-above-fold/index.md","title":"Moving try/buy CTAs above the fold: +956% clickthrough","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta placement","Cta copy"],"element_slugs":["cta-placement","cta-copy"],"change":"Moving try/buy CTAs above the fold","control":"An SMB solutions page featuring several products, with the try and buy calls-to-action buried among links at the bottom.","variant":"CTAs for vSphere Essentials and vCenter Log Insight moved above the fold, with subtle copy changes. Two variants were tested.","summary":"Moving the try and buy calls-to-action above the fold on VMware's SMB solutions page lifted clickthrough by 956%. VMware's digital marketing team ran the test, and it was published by MarketingExperiments from a Web Optimization Summit 2014 talk. Small copy changes shipped with the move, so placement and copy share the credit.","result":{"headline":"+956% clickthrough","metrics":["Clickthrough up 956% on try, buy and engagement clicks.","The test was a three-way 33/33/33 split: control and two variants. The post does not say in text which variant produced the 956%.","Confidence level, sample size and downstream trials or purchases were not shared."]},"direction":"won","metric":"try, buy and engagement clickthrough","quantified":true,"evidence":"ab-test","date":"2014-05","credited_to":{"name":"VMware","url":"https://liftarchive.com/practitioners/vmware/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/cta-test-simple-changes","source_name":"MarketingExperiments","brand":null},{"slug":"mastercontrol-product-template-ux-friction","url":"https://liftarchive.com/test/mastercontrol-product-template-ux-friction/","markdown_url":"https://liftarchive.com/test/mastercontrol-product-template-ux-friction/index.md","title":"Lower-friction product page template across 45 pages: +52% leads","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout","Friction"],"element_slugs":["layout","friction"],"change":"Lower-friction product page template across 45 pages","control":"The standard product page template used across 45 product pages, with a lot of friction before visitors got to the content they wanted.","variant":"An updated template with several UX tweaks that cut friction and got visitors to the right content faster. The exact changes were only shown in screenshots.","summary":"UX tweaks to a product page template shared by 45 pages raised leads by 52% for MasterControl, an enterprise quality management software company. MasterControl's team ran the test working with MECLABS, and it was published by MarketingExperiments. The changes helped visitors reach the right content faster and added about $1.5 million in sales pipeline.","result":{"headline":"+52% leads","metrics":["Leads up 52% from the 45 template pages.","About $1.5 million in added sales pipeline was attributed to the change.","Sample size, duration and confidence were not shared in text."]},"direction":"won","metric":"leads","quantified":true,"evidence":"ab-test","date":"2016-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/page-templates-tested-how-a-few-ux-tweaks-to-45-template-pages-generated-a-52-increase-in-leads","source_name":"MarketingExperiments","brand":null},{"slug":"financial-institution-savings-upsell-link-copy","url":"https://liftarchive.com/test/financial-institution-savings-upsell-link-copy/","markdown_url":"https://liftarchive.com/test/financial-institution-savings-upsell-link-copy/index.md","title":"'Open an Account' instead of 'Learn More': +43% funded accounts","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"'Open an Account' instead of 'Learn More'","control":"Inside the logged-in area, an up-sell link for a savings account used soft 'Learn More' wording to start the application path.","variant":"Only the link text changed, to 'Open an Account', so it was clear that clicking starts the process of opening an account.","summary":"Changing a savings upsell link from 'Learn More' to 'Open an Account' lifted funded savings accounts by 43%. MarketingExperiments (MECLABS) ran this single-factor test for a large financial institution, inside the bank's secure logged-in area. The link text was the only thing that changed.","result":{"headline":"+43% funded accounts","metrics":["Funded savings accounts: +43% for the 'Open an Account' link. This is the business outcome, not just clicks.","Reaching the application start: 18.95% of landing page visitors from the 'Open an Account' link, versus 12.84% from the 'Learn More' link, per a comment from the researcher who ran the test.","The researcher reported that visitors from the new link were more likely to move forward at every later step, at a statistically significant level.","Raw conversion rates were anonymized, so the base rate is not shared."]},"direction":"won","metric":"funded savings accounts","quantified":true,"evidence":"ab-test","date":"2012","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/increase-conversion-3-word-change","source_name":"MarketingExperiments","brand":null},{"slug":"marketingsherpa-comparison-matrix-free-trial","url":"https://liftarchive.com/test/marketingsherpa-comparison-matrix-free-trial/","markdown_url":"https://liftarchive.com/test/marketingsherpa-comparison-matrix-free-trial/index.md","title":"Members vs non-members comparison chart: +76% free trial sign-ups","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Comparison table","Testimonials"],"element_slugs":["comparison-table","testimonials"],"change":"Members vs non-members comparison chart","control":"The membership free-trial page described the benefits in copy, with no side-by-side view of what members get versus non-members.","variant":"A comparison matrix showed member versus non-member access, with testimonials placed beside the chart and below the call to action. The page also got longer.","summary":"Adding a members vs non-members comparison chart, plus testimonials, to a membership free-trial page lifted free trial subscriptions by 76%. MarketingSherpa ran the test on its own page, and it was published by sister site MarketingExperiments. The chart and testimonials shipped together, so the lift belongs to the bundle, not the chart alone.","result":{"headline":"+76% free trial sign-ups","metrics":["Free trial subscriptions: +76% for the version with the comparison chart and testimonials.","The page grew longer, yet still converted better, which suggests the added content was worth the extra scroll.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"free trial subscriptions","quantified":true,"evidence":"bundled","date":"2008-05","credited_to":{"name":"MarketingSherpa","url":"https://liftarchive.com/practitioners/marketingsherpa/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/to-increase-conversions-hold-the-hype-and-stick-with-the-matrix","source_name":"MarketingExperiments","brand":null},{"slug":"newspaper-home-delivery-zip-page-people-images","url":"https://liftarchive.com/test/newspaper-home-delivery-zip-page-people-images/","markdown_url":"https://liftarchive.com/test/newspaper-home-delivery-zip-page-people-images/index.md","title":"Stock photos of people on a subscription ZIP page lost to the control","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Hero image"],"element_slugs":["hero-image"],"change":"Stock photos of people on a subscription ZIP page lost to the control","control":"The ZIP code entry page, the first step of home delivery sign-up, showed a simple image of a newspaper on a welcome mat.","variant":"Two treatments used stock photos of people reading the paper: one showed an African American man, the other an older Caucasian couple. The headline and call-to-action layout also changed.","summary":"Swapping a simple newspaper image for stock photos of people reading lowered subscriptions on a home delivery sign-up page; both people-photo versions lost to the control. MarketingExperiments (MECLABS) ran the test for a newspaper selling home delivery subscriptions. The two treatments, showing people of different ethnicities, performed the same as each other.","result":{"headline":"Control beat both people-image treatments","metrics":["Subscription rate: the control beat both people-photo treatments. Exact figures were only shown in an image and are not shared here.","Treatment vs treatment: no difference between the two photos, where the ethnicity of the people was the only variable.","Negative result: adding people to the image did not help this sign-up step."]},"direction":"lost","metric":"subscription rate","quantified":false,"evidence":"ab-test","date":"2014-08","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/stock-images-ethnicity-purchases","source_name":"MarketingExperiments","brand":null},{"slug":"news-publication-subscription-tabbed-bullets","url":"https://liftarchive.com/test/news-publication-subscription-tabbed-bullets/","markdown_url":"https://liftarchive.com/test/news-publication-subscription-tabbed-bullets/index.md","title":"Tabbed bullets, no video, second CTA: +173% subscription clickthrough","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Layout","Cta"],"element_slugs":["page-length","layout","cta"],"change":"Tabbed bullets, no video, second CTA","control":"A long-form subscription landing page with a long list of bullet points that read as a wall of text, plus a video.","variant":"The bullets were grouped into tabs so visitors could click to the topics they cared about. The video was removed and a second call to action was added.","summary":"Reorganizing a subscription landing page's long bullet list into tabs, removing the video and adding a second call to action lifted clickthrough by 173% at 99% confidence. MarketingExperiments (MECLABS) ran the test for a large news publication. Several changes shipped together, so the lift belongs to the redesign as a whole.","result":{"headline":"+173% subscription clickthrough","metrics":["Clickthrough toward subscription: +173% for the tabbed version, at a 99% level of confidence.","This measures clicks toward the subscription step, not completed subscriptions, which were not reported.","Sample size and test length were not shared."]},"direction":"won","metric":"clickthrough rate","quantified":true,"evidence":"bundled","date":"2014-10","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/web-clinic-clickthrough","source_name":"MarketingExperiments","brand":null},{"slug":"subscription-funnel-remove-term-length-dropdown","url":"https://liftarchive.com/test/subscription-funnel-remove-term-length-dropdown/","markdown_url":"https://liftarchive.com/test/subscription-funnel-remove-term-length-dropdown/index.md","title":"Removing the subscription-length choice: about -40% conversion","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Plans","Form fields"],"element_slugs":["plans","form-fields"],"change":"Removing the subscription-length choice","control":"The funnel step offered delivery options as radio buttons, plus a dropdown to choose monthly auto-renewal, six months or one year.","variant":"The same delivery options, but the term dropdown was removed, so visitors were locked into the monthly option.","summary":"Removing the subscription-length dropdown, so everyone got the monthly plan, cut conversion by nearly 40%. MarketingExperiments (MECLABS) ran the test for an anonymized delivery subscription business. The team expected fewer choices to reduce friction, but visitors appeared to value being able to compare terms.","result":{"headline":"about -40% conversion","metrics":["Conversion rate: down nearly 40% when the term choice was removed. This is a clear loss.","The delivery radio buttons were unchanged; the dropdown was the only variable.","Exact rates and sample size were anonymized and not shared."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2014-05","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/value-choice-decision-making","source_name":"MarketingExperiments","brand":null},{"slug":"marketingsherpa-newsletter-short-vs-long-copy","url":"https://liftarchive.com/test/marketingsherpa-newsletter-short-vs-long-copy/","markdown_url":"https://liftarchive.com/test/marketingsherpa-newsletter-short-vs-long-copy/index.md","title":"Short vs long newsletter copy: no difference in unique clicks","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Copy length"],"element_slugs":["copy-length"],"change":"Short vs long newsletter copy","control":"A long newsletter item announcing the call for entries to MarketingSherpa's Email Marketing Awards, covering the grand prize, the free entry and other details before the call-to-action link.","variant":"A short version that hit the main points, added an 'And so much more' line and then gave the call-to-action link.","summary":"Cutting a newsletter announcement down to its key points made no significant difference to unique clicks, so we treat this test as flat. MarketingExperiments (MECLABS) ran it on a MarketingSherpa newsletter. The short version did get exactly twice as many total clicks, but that came largely from secondary headline links, not the main call to action.","result":{"headline":"no difference in unique clicks","metrics":["Unique clicks: no significant difference. This is the main result, and it is flat.","Total clicks: exactly 2x for the short version, but much of this came from the 'More Recent MarketingSherpa Headlines' links at the bottom.","Link spread: in the long email only about half the links got clicked; in the short one every link got at least six clicks.","Clicks on the awards entry link itself were not reported as a clear win."]},"direction":"flat","metric":"clicks","quantified":true,"evidence":"ab-test","date":"2011-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/email-test-shorter-copy","source_name":"MarketingExperiments","brand":null},{"slug":"credit-card-banner-clarity-applications","url":"https://liftarchive.com/test/credit-card-banner-clarity-applications/","markdown_url":"https://liftarchive.com/test/credit-card-banner-clarity-applications/index.md","title":"Clearer credit card banner: 35% fewer clicks, more applications","vertical":"lead-gen","page_type":"ad","page_type_name":"Ad","elements":["Ad design","Clarity"],"element_slugs":["ad-design","clarity"],"change":"Clearer credit card banner","control":"A banner for a branded credit card with a $50 gift card offer, where the 'Free $50 Gift Card' headline dominated and it was unclear the click led to an application.","variant":"A cleaner, higher-contrast bright yellow design that made it clearer the click led to a credit card application, with the qualifying purchase terms easier to see. The wording stayed mostly the same.","summary":"Making a credit card banner clearer about what came after the click cut clicks by 35% but raised applications per day; the post's title reports an 88% increase in conversion. MarketingExperiments (MECLABS) ran the test for a large financial institution's branded credit card. Fewer curiosity clicks from people chasing a $50 gift card meant more of the remaining clicks became applications.","result":{"headline":"35% fewer clicks, more applications","metrics":["Banner clicks: down 35%. This is a drop, but clicks were not the goal.","Credit card applications per day: higher with the clearer banner, which was the main goal.","The post's title reports an 88% increase in conversion; the detailed figures were only shown in an image.","The test was run sequentially, one version after the other, not as a simultaneous split."]},"direction":"won","metric":"credit card applications","quantified":false,"evidence":"ab-test","date":"2011-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/banner-design-tested","source_name":"MarketingExperiments","brand":null},{"slug":"vacationroost-lead-form-conversion-sequence","url":"https://liftarchive.com/test/vacationroost-lead-form-conversion-sequence/","markdown_url":"https://liftarchive.com/test/vacationroost-lead-form-conversion-sequence/index.md","title":"Lead form rebuilt with a conversion heuristic: +19% after 4 losses","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form layout","Value proposition"],"element_slugs":["form-layout","value-proposition"],"change":"Lead form rebuilt with a conversion heuristic","control":"VacationRoost's existing lead generation form. Four earlier challengers, including a shortened form and a layout copied from a webinar example, failed to beat it.","variant":"A fifth version that rebuilt the form page by applying every element of the MECLABS Conversion Sequence heuristic, changing many elements together.","summary":"Rebuilding a lead generation form page around the MECLABS Conversion Sequence heuristic lifted conversion by 19%, after four earlier tests failed. VacationRoost, a vacation rental wholesaler, ran the tests and Director of Marketing Ryan Hutchings presented them at the 2014 Web Optimization Summit; it was published by MarketingExperiments. Many elements changed at once, so the lift belongs to the full redesign.","result":{"headline":"+19% after 4 losses","metrics":["Form conversion: +19% for the fifth treatment.","Earlier attempts: a shorter form and a borrowed layout both failed to lift, showing that common best practices did not work here.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"form conversion","quantified":true,"evidence":"bundled","date":"2014","credited_to":{"name":"VacationRoost","url":"https://liftarchive.com/practitioners/vacationroost/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/search-engine-marketing-optimization-how-simultaneous-testing-increased-ppc-clickthrough-427-for-an-ecommerce-company-video","source_name":"MarketingExperiments","brand":null},{"slug":"nonprofit-call-center-donation-script","url":"https://liftarchive.com/test/nonprofit-call-center-donation-script/","markdown_url":"https://liftarchive.com/test/nonprofit-call-center-donation-script/index.md","title":"Rapport-first call script with more gift options: +29% donation rate","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Script","Choice framing","Upsell"],"element_slugs":["script","choice-framing","upsell"],"change":"Rapport-first call script with more gift options","control":"Agents went straight into asking for a donation without first connecting with the caller. The only amount mentioned was $20 a month.","variant":"Agents asked for the caller's name and thanked them for past giving before the ask. They suggested $20, $40 or more a month, and asked suitable callers for an extra one-time gift tied to a current cause.","summary":"A rewritten call-center script lifted a nonprofit's donation rate from 14.32% to 18.47%, a 29% relative increase. MECLABS Institute ran the test for a nonprofit research partner that raised donations by phone, and it was published on MarketingExperiments. Three changes shipped together, and the two scripts ran at two different call centers, so this is not a clean randomized split.","result":{"headline":"+29% donation rate","metrics":["Donation rate rose from 14.32% to 18.47%, a 29% relative lift, reported at a 99% level of confidence.","One-time gifts rose 90%, which suggests the extra cause-related ask did a lot of the work.","The test covered 19,655 calls, a large sample for a phone channel.","Three changes shipped together, so the lift belongs to the script as a whole, not to any one line."]},"direction":"won","metric":"donation rate","quantified":true,"evidence":"bundled","date":"2017-11","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/how-nonprofit-increased-donations-by-testing","source_name":"MarketingExperiments","brand":null},{"slug":"response-capture-sweepstakes-prize-size","url":"https://liftarchive.com/test/response-capture-sweepstakes-prize-size/","markdown_url":"https://liftarchive.com/test/response-capture-sweepstakes-prize-size/index.md","title":"Ten $50 gift cards instead of twenty $25 cards: +31% sign-ups","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Incentive"],"element_slugs":["incentive"],"change":"Ten $50 gift cards instead of twenty $25 cards","control":"Visitors were offered a chance to win one of twenty $25 Amazon gift cards in exchange for their email address.","variant":"Visitors were offered a chance to win one of ten $50 Amazon gift cards instead. The total prize budget stayed at $500.","summary":"Offering a chance to win one of ten $50 Amazon gift cards, instead of one of twenty $25 cards, brought in 31% more email sign-ups. Response Capture ran the test, and it was published as a MarketingExperiments case study. Both prize pools cost the same $500, so the lift came at no extra cost.","result":{"headline":"+31% sign-ups","metrics":["Email sign-ups rose 31% with the fewer, larger prizes.","Prize cost was identical at $500, so the extra leads were free.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"email signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Response Capture","url":"https://liftarchive.com/practitioners/response-capture/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/incentive-testing","source_name":"MarketingExperiments","brand":null},{"slug":"marketingsherpa-act-on-incentive-choice","url":"https://liftarchive.com/test/marketingsherpa-act-on-incentive-choice/","markdown_url":"https://liftarchive.com/test/marketingsherpa-act-on-incentive-choice/index.md","title":"Letting visitors pick 1 of 3 free guides: no change in conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Incentive","Choice"],"element_slugs":["incentive","choice"],"change":"Letting visitors pick 1 of 3 free guides","control":"A landing page reached from a promo email offered one free Lead Generation Quick Guide in exchange for four required form fields.","variant":"The same page let visitors pick one of three Quick Guide topics, shown as tabs. The form still had four required fields.","summary":"Letting visitors choose one of three free Quick Guide topics, instead of offering a single guide, made no statistical difference to form conversions. MarketingSherpa ran the test with Act-On around Lead Gen Summit 2013, and it was published on MarketingExperiments. Most visitors in both versions picked the default lead generation guide anyway.","result":{"headline":"no change in conversions","metrics":["Form conversions showed no statistical difference between the single guide and the choice of three. Treat this as flat.","The default Lead Generation guide was the most popular pick in both versions.","Exact conversion rates and sample sizes were not shared."]},"direction":"flat","metric":"form conversions","quantified":false,"evidence":"ab-test","date":"2013","credited_to":{"name":"MarketingSherpa","url":"https://liftarchive.com/practitioners/marketingsherpa/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/incentive-testing","source_name":"MarketingExperiments","brand":null},{"slug":"marketingsherpa-act-on-incentive-choice-extra-field","url":"https://liftarchive.com/test/marketingsherpa-act-on-incentive-choice-extra-field/","markdown_url":"https://liftarchive.com/test/marketingsherpa-act-on-incentive-choice-extra-field/index.md","title":"Guide choice plus one extra form field: significant drop in leads","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Incentive","Form fields"],"element_slugs":["incentive","form-fields"],"change":"Guide choice plus one extra form field","control":"A landing page offered one free Lead Generation Quick Guide for four required form fields.","variant":"Visitors could choose one of three Quick Guide topics, but the form asked for five required fields instead of four.","summary":"Offering a choice of three free guides while adding one more required form field significantly lowered form conversions. MarketingSherpa ran the test with Act-On around Lead Gen Summit 2013, and it was published on MarketingExperiments. The version lost to both the original single-guide page and the choice-only page.","result":{"headline":"significant drop in leads","metrics":["Form conversions dropped significantly compared with the original page. This is a loss.","It also lost significantly to the choice-only version, which had kept four fields.","Exact rates and sample sizes were not shared."]},"direction":"lost","metric":"form conversions","quantified":false,"evidence":"ab-test","date":"2013","credited_to":{"name":"MarketingSherpa","url":"https://liftarchive.com/practitioners/marketingsherpa/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/incentive-testing","source_name":"MarketingExperiments","brand":null},{"slug":"freemium-product-page-condensed-try-free-clickthrough","url":"https://liftarchive.com/test/freemium-product-page-condensed-try-free-clickthrough/","markdown_url":"https://liftarchive.com/test/freemium-product-page-condensed-try-free-clickthrough/index.md","title":"Fewer CTAs, condensed sections: +31.8% Try Free clicks, inconclusive","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta","Page length","Tabs"],"element_slugs":["cta","page-length","tabs"],"change":"Fewer CTAs, condensed sections","control":"A product page with several competing calls-to-action and longer product tab and pricing sections.","variant":"Competing CTAs were removed, the product tab and pricing sections were shortened, and tabs were renamed to say what each section offers.","summary":"Removing competing calls-to-action and condensing a product page's tab and pricing sections showed a 31.8% rise in clicks to the Try Free funnel, but only at 94% confidence, so we treat it as inconclusive. MECLABS Institute ran the test for an anonymized software company with a free trial, published on MarketingExperiments. Several changes shipped together.","result":{"headline":"+31.8% Try Free clicks, inconclusive","metrics":["Clickthrough to the Try Free funnel was 31.8% higher on the new page.","Confidence was 94%, below the 95% bar MECLABS uses, so MECLABS classed the result as inconclusive. Treat it as flat.","Trial starts and paid conversions further down the funnel were not reported.","Changes were bundled, so the result can't be credited to any one of them."]},"direction":"flat","metric":"clickthrough to try free funnel","quantified":true,"evidence":"bundled","date":"2015","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/2015-testing-year-in-review","source_name":"MarketingExperiments","brand":null},{"slug":"ferguson-black-friday-email-product-images","url":"https://liftarchive.com/test/ferguson-black-friday-email-product-images/","markdown_url":"https://liftarchive.com/test/ferguson-black-friday-email-product-images/index.md","title":"Product images behind Black Friday email headline: higher clickthrough","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Images"],"element_slugs":["images"],"change":"Product images behind Black Friday email headline","control":"A holiday promo email to B2B trade customers with a \"Black Friday Bargains\" headline and no products shown.","variant":"The same email with promotional products shown behind the \"Black Friday Bargains\" headline.","summary":"Adding promotional product images behind a \"Black Friday Bargains\" email headline won on unique clickthrough rate, though it first looked like a tie. Ferguson Enterprises ran the test on trade customers, published as a MarketingExperiments case study. The team called it after the usual four hours on a Sunday send, and data collected later showed the image version should have won.","result":{"headline":"higher clickthrough","metrics":["After four hours, unique clickthrough rates were the same for both emails.","With more data by Monday, the product-image version came out ahead on clickthrough.","No figures were shared, so the size of the lift is unknown.","Because the tie was called early, the weaker email went to the wider list."]},"direction":"won","metric":"unique clickthrough rate","quantified":false,"evidence":"ab-test","date":"2015-11","credited_to":{"name":"Ferguson Enterprises","url":"https://liftarchive.com/practitioners/ferguson-enterprises/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/ferguson-validity-threats","source_name":"MarketingExperiments","brand":null},{"slug":"national-alert-registry-dvd-limited-quantity","url":"https://liftarchive.com/test/national-alert-registry-dvd-limited-quantity/","markdown_url":"https://liftarchive.com/test/national-alert-registry-dvd-limited-quantity/index.md","title":"'Only 5,000 copies' on a free DVD offer: +508% orders","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Urgency","Low-stock & scarcity messaging"],"element_slugs":["urgency","scarcity"],"change":"'Only 5,000 copies' on a free DVD offer","control":"An email offered subscribers a free child-safety DVD, paying only shipping and handling, with no mention of how many copies existed.","variant":"A second email and landing page said only 5,000 copies were available and suggested people get theirs before they ran out. Several other things changed too.","summary":"Telling subscribers only 5,000 copies of a free child-safety DVD were available lifted the order rate from 0.0189% to 0.115%, a 508% increase. MECLABS ran this for its research partner National Alert Registry, published on MarketingExperiments. It was a bundled change sent as a second email, not a simultaneous split test.","result":{"headline":"+508% orders","metrics":["Order rate rose from 0.0189% to 0.115%, a 508% relative increase.","That meant 768 DVDs shipped versus 14 for the first email.","Several variables changed at once, and MECLABS says the lift can't all be credited to the 5,000 message.","The two emails went out at different times, so timing and list fatigue may also play a part."]},"direction":"won","metric":"dvd orders","quantified":true,"evidence":"bundled","date":"2006","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/testing-the-power-of-urgency-on-offer-pages-2","source_name":"MarketingExperiments","brand":null},{"slug":"financial-info-subscription-offer-page-redesign","url":"https://liftarchive.com/test/financial-info-subscription-offer-page-redesign/","markdown_url":"https://liftarchive.com/test/financial-info-subscription-offer-page-redesign/index.md","title":"Rebuilt subscription offer page: 0.24% to 0.27%, not significant","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Copy","Form","Plans"],"element_slugs":["copy","form","plans"],"change":"Rebuilt subscription offer page","control":"The existing offer page sold the subscription with a $59.95 monthly plan and a $399.95 annual plan, both with a free trial.","variant":"The page had rewritten copy, a new layout and email capture form, revised calls-to-action and a shorter order path. It also added a $399.95 annual plan with no free trial.","summary":"A rebuilt offer page for a financial information subscription moved paid conversion from 0.24% to 0.27%, a difference that was not statistically significant. MECLABS ran the test for a business selling financial information subscriptions, published on MarketingExperiments. Many changes shipped together, so the page as a whole is what was tested.","result":{"headline":"0.24% to 0.27%, not significant","metrics":["Paid conversion went from 0.24% (238 of 98,723 visitors) to 0.27% (204 of 76,094). This was not significant, so treat it as flat.","The bigger finding was plan value: on the control page, annual plans earned $1.07 in lifetime value per visit against $0.11 for monthly.","On the new page, the annual plan with trial earned $0.44 per visit, the annual no-trial plan $0.64, and monthly $0.16.","Annual subscribers stayed about 1.5 years versus about 3 months for monthly, per the source."]},"direction":"flat","metric":"paid subscription conversion","quantified":true,"evidence":"bundled","date":"2008","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/measuring-what-matters","source_name":"MarketingExperiments","brand":null},{"slug":"insurance-quote-landing-rounded-start-box","url":"https://liftarchive.com/test/insurance-quote-landing-rounded-start-box/","markdown_url":"https://liftarchive.com/test/insurance-quote-landing-rounded-start-box/index.md","title":"Rounded 'Start' box on insurance quote page: CTR 17.79% to 17.01%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta shape","Images"],"element_slugs":["cta-shape","images"],"change":"Rounded 'Start' box on insurance quote page","control":"A landing page with a red car image and the site's usual square 'Start' box for beginning a quote.","variant":"The same red car image, but the 'Start' box had rounded corners. Two other variants kept the square box and swapped the image for a family in a car or men falling off a log.","summary":"Changing the quote 'Start' box on an insurance landing page from square to rounded cut clickthrough from 17.79% to 17.01%, a relative drop of about 4.4%. A student of MarketingExperiments (MECLABS) ran the four-way test on an insurance quote site and sent the data in; MECLABS analyzed it and published the interpretation. The image swaps in the same test made no clear difference, so the box shape was the one change that stood out.","result":{"headline":"CTR 17.79% to 17.01%","metrics":["Red car with rounded 'Start' box: 17.01% clickthrough to quote start, against 17.79% for the square-box control. This is a loss of about 4.4% relative.","Family in car: 17.84%. Men falling off a log: 17.52%. MECLABS said neither image variant could be called better or worse than the control on this data.","MECLABS said the sample was large enough to show a real difference among the four versions, and read the rounded box as the cause of the drop, since the image was the same as the control."]},"direction":"lost","metric":"clickthrough to quote start","quantified":true,"evidence":"ab-test","date":"2007","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/landing-page-conversion-improvements","source_name":"MarketingExperiments","brand":null},{"slug":"mec-free-download-page-mvt","url":"https://liftarchive.com/test/mec-free-download-page-mvt/","markdown_url":"https://liftarchive.com/test/mec-free-download-page-mvt/index.md","title":"White background and 'Download It Now' CTA: up to +65.6% downloads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multivariate","Cta copy","Design"],"element_slugs":["multivariate","cta-copy","design"],"change":"White background and 'Download It Now' CTA","control":"A free-download offer page with an opaque background and a 'Click Here' call to action. Four other factors were also tested at two levels each.","variant":"Versions with a white background and a 'Download It Now' call to action. The other factors were drop shadow, border, headline, and an angled versus vertical hero shot.","summary":"On a free-download page, a white background converted at 40.28% against 24.32% for an opaque one (+65.6%), and a 'Download It Now' call to action converted at 39.19% against 25.00% for 'Click Here' (+56.8%). MarketingExperiments (MECLABS) ran this six-factor multivariate test on its own test site using Vertster. The sample was tiny, about 70 to 76 views per factor level, so treat these as early signals.","result":{"headline":"up to +65.6% downloads","metrics":["Background color: white converted at 40.28% (29 of 72 views) and opaque at 24.32% (18 of 74), a 65.6% relative lift. This was the largest effect in the test.","Call to action: 'Download It Now' converted at 39.19% (29 of 74) and 'Click Here' at 25.00% (18 of 72), a 56.8% lift.","Smaller gaps: a drop shadow beat no shadow (36.11% vs 28.38%), no border beat a border (35.14% vs 29.17%), and the angled hero shot edged out the vertical one (33.78% vs 30.56%).","Headline: 'How to Get More Conversions' converted at 34.29% against 30.26% for the alternative."]},"direction":"won","metric":"download conversions","quantified":true,"evidence":"multivariate","date":"2005-12","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/multivariable-testing","source_name":"MarketingExperiments","brand":null},{"slug":"monster-jobs-page-mvt","url":"https://liftarchive.com/test/monster-jobs-page-mvt/","markdown_url":"https://liftarchive.com/test/monster-jobs-page-mvt/index.md","title":"Monster.com jobs page with dollar savings and calculator: +11.6%","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Multivariate","Headline","Pricing display"],"element_slugs":["multivariate","headline","pricing-display"],"change":"Monster.com jobs page with dollar savings and calculator","control":"The original employer jobs page with the default copy and headline, no savings figure, and no savings calculator.","variant":"New sales copy, a new headline, savings from buying job postings in bulk shown in dollars, and a savings calculator on the page.","summary":"Monster.com's best-performing employer jobs page, with new copy, a stronger headline, bulk savings in dollars and a savings calculator, lifted page performance by 11.6%. Monster.com ran the multivariate test with Offermatica, and it was published by MarketingExperiments. The result belongs to the winning combination of four factors, not to any single change.","result":{"headline":"+11.6%","metrics":["The winning combination improved page performance by 11.6% over the default page.","Four factors were tested: sales copy (original, conversational or bulleted), headline (default or two new versions), savings (in percent, in dollars or not shown) and a savings calculator (present or not).","The source does not name the exact conversion metric or say how much each factor contributed, so the lift should not be credited to one element."]},"direction":"won","metric":"page performance (conversion)","quantified":true,"evidence":"multivariate","date":"2005-12","credited_to":{"name":"Monster.com","url":"https://liftarchive.com/practitioners/monster-com/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/multivariable-testing","source_name":"MarketingExperiments","brand":null},{"slug":"mec-personal-vs-institutional-lead-page","url":"https://liftarchive.com/test/mec-personal-vs-institutional-lead-page/","markdown_url":"https://liftarchive.com/test/mec-personal-vs-institutional-lead-page/index.md","title":"Removing the photo and signature from a lead page: +15.3% sign-ups","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Personalization","Copy","Images"],"element_slugs":["personalization","copy","images"],"change":"Removing the photo and signature from a lead page","control":"A page about two screens long, written as a personal sales letter with a photo of the writer, a personal introduction and a signature. Visitors filled in a short form to get a free informational product.","variant":"Largely the same sales copy, but without the photo, greeting or signature, giving the page a more institutional tone.","summary":"Taking the writer's photo, personal greeting and signature off a lead page raised form conversion from 34.6% to 39.9%, a 15.3% lift. MarketingExperiments (MECLABS) ran this A/B test on its own site, which offered a free informational product. The team expected the personal version to win, and it did not.","result":{"headline":"+15.3% sign-ups","metrics":["Form conversion rose from 34.6% on the personal version to 39.9% on the institutional version, a 15.3% relative lift.","The result went against the team's expectation, and common advice at the time, that a personal touch would convert better."]},"direction":"won","metric":"form conversion rate","quantified":true,"evidence":"ab-test","date":"2005-08","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/ab-split-testing","source_name":"MarketingExperiments","brand":null},{"slug":"boston-globe-regular-price-after-intro","url":"https://liftarchive.com/test/boston-globe-regular-price-after-intro/","markdown_url":"https://liftarchive.com/test/boston-globe-regular-price-after-intro/index.md","title":"Boston Globe $3.99 rate after a $0.99 intro: most total revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Plans"],"element_slugs":["pricing-display","plans"],"change":"Boston Globe $3.99 rate after a $0.99 intro","control":"A digital subscription with a $0.99 introductory rate for four weeks, then a regular weekly rate that also stayed at $0.99.","variant":"The same $0.99 intro offer, then higher regular weekly rates across four treatments, up to $4.99. The $3.99 rate was the third treatment.","summary":"A $3.99 regular weekly rate after a $0.99 four-week intro produced the most total revenue for The Boston Globe's digital subscriptions, 163% more than the $4.99 rate. MarketingExperiments (MECLABS) ran the five-way price test and published it. The $0.99 control won on sign-ups and kept the most subscribers, so the winner depends on which metric you care about.","result":{"headline":"most total revenue","metrics":["Total revenue from test traffic: the $3.99 regular rate produced the most, 163% more than the $4.99 rate.","Subscriptions: the $0.99 control won, and sign-ups fell with each step up in the regular rate. Higher prices cost subscribers.","Cancellations: the lower the regular rate, the lower the cancellation rate after the intro period ended.","Revenue per subscriber: the $4.99 rate was highest, but it brought in too few subscribers to win on total revenue."]},"direction":"won","metric":"total revenue from test traffic","quantified":true,"evidence":"ab-test","date":"2016-02","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/cut-through-kpis","source_name":"MarketingExperiments","brand":null},{"slug":"cnet-welcome-email-simplified","url":"https://liftarchive.com/test/cnet-welcome-email-simplified/","markdown_url":"https://liftarchive.com/test/cnet-welcome-email-simplified/index.md","title":"CNET simplified welcome email: opens 32% to 46%, clicks 12% to 21%","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Email copy","Subject line","Page length"],"element_slugs":["email-copy","subject-line","page-length"],"change":"CNET simplified welcome email","control":"A long welcome email that tried to tell new subscribers everything: four sections (product reviews, tech news, more newsletters, forums), an ad, and the long-standing subject line 'Welcome to CNET! Let's get started.'","variant":"Five treatments tested in series: a short intro with one call to action to the homepage, an editor photo or an ad unit, a new subject line 'Thanks for joining! Let's get started.', a collage image, and a final version combining the winners with an ad and a block of high-traffic content.","summary":"Over a series of tests, CNET replaced its long welcome email with simpler versions and saw open rate rise from 32% to 46% and clickthrough from 12% to 21%. CNET's email team ran the tests, and they were published by MarketingExperiments after a MarketingSherpa Email Summit 2015 talk. The gains come from several changes tested one after another, so no single change gets the credit.","result":{"headline":"opens 32% to 46%, clicks 12% to 21%","metrics":["Open rate rose from 32% to 46% across the sequence of tests.","Clickthrough rose from 12% to 21%.","CNET reported that each treatment improved both opens and clicks. The headline numbers cover the whole series, not one change.","This was a bundled series of changes to content, subject line and ads, so the lift cannot be split between them."]},"direction":"won","metric":"open rate and clickthrough rate","quantified":true,"evidence":"bundled","date":"2015-10","credited_to":{"name":"CNET","url":"https://liftarchive.com/practitioners/cnet/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/cnet-welcome-send-test-results","source_name":"MarketingExperiments","brand":null},{"slug":"dts-donation-page-value-copy","url":"https://liftarchive.com/test/dts-donation-page-value-copy/","markdown_url":"https://liftarchive.com/test/dts-donation-page-value-copy/index.md","title":"Value copy before the donation ask: -28% donations","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Copy","Value proposition","Testimonials"],"element_slugs":["copy","value-proposition","testimonials"],"change":"Value copy before the donation ask","control":"A donation page that went straight to asking visitors to make a gift online.","variant":"A donation page that first set out the seminary's value proposition and showed quotes from well-known Christian figures, then made the ask.","summary":"Adding value proposition copy and endorsement quotes ahead of the donation ask cut conversion on Dallas Theological Seminary's donation page by 28%, a statistically significant loss. NextAfter ran the test for the seminary, and MarketingExperiments published it. Visitors reaching this page had already decided to give, so the extra copy got in their way.","result":{"headline":"-28% donations","metrics":["Donation conversion fell 28% on the version with value copy and quotes. The result was statistically significant per the source.","This was a loss: the extra persuasion added friction rather than value.","The test told NextAfter that visitors on this page were already highly motivated, which led to a follow-up test on the homepage."]},"direction":"lost","metric":"donation conversion","quantified":true,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"NextAfter","url":"https://liftarchive.com/practitioners/nextafter/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/nonprofit-testing-how-one-small-change-led-to-190-increase-in-clickthrough","source_name":"MarketingExperiments","brand":null},{"slug":"dts-homepage-donate-button-emphasis","url":"https://liftarchive.com/test/dts-homepage-donate-button-emphasis/","markdown_url":"https://liftarchive.com/test/dts-homepage-donate-button-emphasis/index.md","title":"Purple box around the homepage Donate link: +190% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Cta design","Visual emphasis"],"element_slugs":["cta-design","visual-emphasis"],"change":"Purple box around the homepage Donate link","control":"The seminary's homepage with its standard Donate link, which blended in with the rest of the page.","variant":"The same homepage with the Donate section set inside a purple box so it stood out.","summary":"Calling out the Donate section of Dallas Theological Seminary's homepage with a purple box lifted clickthrough to the donation page by 190%, a statistically significant result. NextAfter ran the test for the seminary, and MarketingExperiments published it. The change was small enough that many viewers struggled to spot it.","result":{"headline":"+190% clickthrough","metrics":["Clickthrough to the donation page rose 190%, a statistically significant result.","Average gift also rose 860%, but NextAfter said this could not be statistically validated and a few very large gifts may have skewed it. Treat it as unproven.","The test supported NextAfter's idea that a hard-to-find Donate link was keeping less motivated visitors from reaching the donation page."]},"direction":"won","metric":"clickthrough to donation page","quantified":true,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"NextAfter","url":"https://liftarchive.com/practitioners/nextafter/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/nonprofit-testing-how-one-small-change-led-to-190-increase-in-clickthrough","source_name":"MarketingExperiments","brand":null},{"slug":"sap-spotlights-thumbnails","url":"https://liftarchive.com/test/sap-spotlights-thumbnails/","markdown_url":"https://liftarchive.com/test/sap-spotlights-thumbnails/index.md","title":"Thumbnail images in SAP's Spotlights section: +62% engagement","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Images","Cta copy"],"element_slugs":["images","cta-copy"],"change":"Thumbnail images in SAP's Spotlights section","control":"The Spotlights section on the SAP.com homepage was mostly text. It was meant to send visitors to deeper, topic-specific content.","variant":"Each Spotlights item got a thumbnail image and a clearer call to action. A separate treatment kept the new calls to action but left out the images.","summary":"Adding thumbnail images and clearer calls to action to the text-heavy Spotlights section on SAP.com lifted engagement by 62%. SAP's in-house test lab ran this test, and it was published on the MarketingExperiments blog. A second treatment with the clearer calls to action but no images lost, which pointed to the images as the main driver.","result":{"headline":"+62% engagement","metrics":["Engagement (clicks on the section's calls to action): +62% for the version with images, as an aggregate across seven country sites.","The treatment with clearer calls to action but no images lost to the image version, so the team credited the lift to the imagery.","Results varied by country: the China site engaged 433% more than the US site, so the effect is not uniform across markets."]},"direction":"won","metric":"engagement (clicks on section ctas)","quantified":true,"evidence":"ab-test","date":"2013-05","credited_to":{"name":"SAP","url":"https://liftarchive.com/practitioners/sap/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/increase-conversion-images-testing","source_name":"MarketingExperiments","brand":null},{"slug":"animoto-horizontal-sample-videos","url":"https://liftarchive.com/test/animoto-horizontal-sample-videos/","markdown_url":"https://liftarchive.com/test/animoto-horizontal-sample-videos/index.md","title":"Use-case sample videos instead of industry ones: double-digit lift","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Video","Segmentation"],"element_slugs":["video","segmentation"],"change":"Use-case sample videos instead of industry ones","control":"The landing page showed sample videos above the fold, split by industry: real estate, professional photography and online retail.","variant":"The same spot showed sample videos by use case instead: a company overview, a product description and a customer testimonial.","summary":"Animoto replaced industry-specific sample videos on a landing page with use-case videos that fit any business, and conversions rose by a double-digit percentage. Animoto ran the test in-house, and it was published on the MarketingExperiments blog. The exact lift was not shared.","result":{"headline":"double-digit lift","metrics":["Conversions: a double-digit lift for the use-case videos. The exact percentage was not shared.","The result suggests visitors cared more about what they could make than about seeing their own industry."]},"direction":"won","metric":"conversions","quantified":false,"evidence":"ab-test","date":"2015-09","credited_to":{"name":"Animoto","url":"https://liftarchive.com/practitioners/animoto/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/how-cloud-based-video-creation-service-uses-testing-to-better-understand-what-customers-want","source_name":"MarketingExperiments","brand":null},{"slug":"subscription-trial-email-capture-cta","url":"https://liftarchive.com/test/subscription-trial-email-capture-cta/","markdown_url":"https://liftarchive.com/test/subscription-trial-email-capture-cta/index.md","title":"Email field added to a free trial call to action: +133% sign-ups","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Form fields","Cta design"],"element_slugs":["form-fields","cta-design"],"change":"Email field added to a free trial call to action","control":"A long-copy offer page ended with a button or text link to start the free trial. There was no email field.","variant":"The same page added an email field to the call to action, with a reason to enter it. Visitors who left without finishing could then get a follow-up email.","summary":"Adding an email capture field to the call to action on a free trial offer page lifted direct trial sign-ups from 0.68% to 1.57%, a 133% increase. The MECLABS team ran this test for a monthly subscription site priced under $30 a month and published it on MarketingExperiments. The team expected the extra field to lower direct sign-ups slightly, so the result surprised them.","result":{"headline":"+133% sign-ups","metrics":["Trial sign-up rate: 0.68% (222 of 32,782 visitors) for the control vs 1.57% (480 of 30,479) for the variant, a 133% lift.","The lift is in direct sign-ups on the first visit, before any recovery emails were counted.","In the publisher's experience, an email field usually lowers direct sign-ups a little and the recovery emails make up the gap. This test went the other way."]},"direction":"won","metric":"free trial signups","quantified":true,"evidence":"ab-test","date":"2007-10","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/conversion-increase-over-100-again","source_name":"MarketingExperiments","brand":null},{"slug":"migraine-treatment-centers-microsite-cta-continuity","url":"https://liftarchive.com/test/migraine-treatment-centers-microsite-cta-continuity/","markdown_url":"https://liftarchive.com/test/migraine-treatment-centers-microsite-cta-continuity/index.md","title":"Microsite redesign linking content to the CTA: +330.6% lead rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout","Cta placement","Content"],"element_slugs":["layout","cta-placement","content"],"change":"Microsite redesign linking content to the CTA","control":"The microsite had useful content and calls to action, but the two were not connected. Reading the content did not lead naturally to the next step.","variant":"The content was reorganized around actions the visitor could take. The main call to action sat right below the content, so readers moved from learning to acting.","summary":"A microsite redesign that led visitors straight from the content to the main call to action lifted the lead rate by 330.6% for Migraine Treatment Centers of America. The MECLABS research team ran the test and published it on MarketingExperiments. Several changes shipped together, so the lift belongs to the redesign as a whole, not one element.","result":{"headline":"+330.6% lead rate","metrics":["Lead rate: +330.6% relative to the control.","This was a bundled redesign, so the lift cannot be credited to the call to action placement alone.","Sample size, duration and confidence were not shared."]},"direction":"won","metric":"lead rate","quantified":true,"evidence":"bundled","date":"2015-04","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/ab-testing-content-choices","source_name":"MarketingExperiments","brand":null},{"slug":"physician-network-microsite-single-page","url":"https://liftarchive.com/test/physician-network-microsite-single-page/","markdown_url":"https://liftarchive.com/test/physician-network-microsite-single-page/index.md","title":"Multi-page microsite merged into one long page: +155% lead rate","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Value proposition","Form fields"],"element_slugs":["page-length","value-proposition","form-fields"],"change":"Multi-page microsite merged into one long page","control":"A microsite spread information across several pages. Visitors had to click through multiple steps to find what they needed, and there was little messaging about the value to them.","variant":"One long page held most of the product and company information, stated the main value proposition and showed the form directly. Leftover details moved to a single separate page.","summary":"Merging a multi-page microsite into one long-copy page lifted the lead rate by 155%. The MECLABS research team ran the test for a physicians-only social network that sells research access to medical and pharma companies, and published it on MarketingExperiments. Several changes went live together, including new value messaging and a direct form ask.","result":{"headline":"+155% lead rate","metrics":["Lead rate: +155% for the single-page version. The same test appears in another MarketingExperiments post as a lift of more than 154%.","The publisher says the change did not hurt the site's search rankings.","Page length, value messaging and the form ask all changed at once, so no single element owns the lift."]},"direction":"won","metric":"lead rate","quantified":true,"evidence":"bundled","date":"2013-08","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/microsite-split-test-increase-lead-rate","source_name":"MarketingExperiments","brand":null},{"slug":"sermo-multi-article-rented-list-email","url":"https://liftarchive.com/test/sermo-multi-article-rented-list-email/","markdown_url":"https://liftarchive.com/test/sermo-multi-article-rented-list-email/index.md","title":"Several content offers in one rented-list email: +197% opt-ins","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Email copy","Content"],"element_slugs":["email-copy","content"],"change":"Several content offers in one rented-list email","control":"An email to a rented list of pharma industry contacts promoted one article built on Sermo's survey data. A download button opened a pop-up asking for an email and other details.","variant":"The email offered several content options in the same send, so readers could pick the topic that interested them.","summary":"Offering several content options in one email, instead of a single survey article, lifted the email capture rate by 197% among Sermo's most qualified prospects. The MECLABS team ran the test with Sermo, a physicians-only social network, and published it on MarketingExperiments. The lift applies to people who clicked twice in the email, not to all recipients.","result":{"headline":"+197% opt-ins","metrics":["Email capture rate among people who clicked twice (the most qualified prospects): +197%.","The lift is for that segment only. The source does not report the effect on all recipients.","Earlier single-article tests came back inconclusive, but conversion varied widely by article, which led to this test."]},"direction":"won","metric":"opt-in (email capture) rate among double-clickers","quantified":true,"evidence":"ab-test","date":"2017-01","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/sermo-increased-opt-in-rate","source_name":"MarketingExperiments","brand":null},{"slug":"rented-list-lead-email-clarity","url":"https://liftarchive.com/test/rented-list-lead-email-clarity/","markdown_url":"https://liftarchive.com/test/rented-list-lead-email-clarity/index.md","title":"Clearer value and lower-commitment CTA in email: +104% clicks","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Email copy","Value proposition","Cta copy"],"element_slugs":["email-copy","value-proposition","cta-copy"],"change":"Clearer value and lower-commitment CTA in email","control":"Email A went to a rented list to generate leads. The original creative was only shared as an image.","variant":"Email B stated the value more clearly, asked for a smaller first step and led readers through the ideas in a tighter order.","summary":"Rewriting a lead-gen email to a rented list with a clearer value proposition and a lower-commitment call to action lifted clicks by 104%. The MECLABS team ran this test for an anonymized research partner and published it on MarketingExperiments. Several copy changes were made together, so the lift belongs to the full rewrite.","result":{"headline":"+104% clicks","metrics":["Clicks: +104% for Email B over Email A.","The publisher credits three things together: a clearer value proposition, less commitment in the call to action and better flow.","Lead conversions after the click were not reported."]},"direction":"won","metric":"clicks","quantified":true,"evidence":"ab-test","date":"2011-11","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/email-treatment-test","source_name":"MarketingExperiments","brand":null},{"slug":"ugly-duckling-signup-page","url":"https://liftarchive.com/test/ugly-duckling-signup-page/","markdown_url":"https://liftarchive.com/test/ugly-duckling-signup-page/index.md","title":"Polished sign-up page lost to plain control: ~14% vs 7-9%","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Design","Social proof, authority & press","Trust logos"],"element_slugs":["design","social-proof","trust-logos"],"change":"Polished sign-up page lost to plain control","control":"A bare-bones page with a white background, plain black text, bulleted copy and a simple name and email form. It even had an obvious typo.","variant":"Two polished treatments added a logo masthead, testimonials, client logos, bolded phrases, new submit button text and an anti-spam badge. One also offered a free report.","summary":"Two polished versions of an email sign-up page converted at 7-9%, while the plain original converted at about 14%. The MECLABS team ran this test for an anonymized company and published it on MarketingExperiments in 2008. The redesigns bundled several changes, so no single element can be blamed for the drop.","result":{"headline":"~14% vs 7-9%","metrics":["Sign-up conversion: about 14% for the plain control vs 7-9% for the two polished treatments. This is a loss.","The treatment with a free report finished last.","These were early results, and the pages went back for more testing."]},"direction":"lost","metric":"signup conversion rate","quantified":true,"evidence":"bundled","date":"2008-04","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/what-ugly-duckling-landing-pages-can-teach-us","source_name":"MarketingExperiments","brand":null},{"slug":"healthcare-homepage-persona-paths","url":"https://liftarchive.com/test/healthcare-homepage-persona-paths/","markdown_url":"https://liftarchive.com/test/healthcare-homepage-persona-paths/index.md","title":"Persona paths on a healthcare homepage: +52% clickthrough","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Segmentation","Navigation","Copy"],"element_slugs":["segmentation","navigation","copy"],"change":"Persona paths on a healthcare homepage","control":"The homepage had one job: push every visitor toward the 'find a treatment center' page. It spoke to all visitors the same way.","variant":"The homepage split visitors by persona, giving each group its own content and its own route. Every route still ended at the 'find a treatment center' page.","summary":"Swapping a single-goal homepage for one with separate paths for each visitor type raised clickthrough to the 'find a treatment center' page by 52%. MECLABS ran this A/B test for a large healthcare company, and it was published on MarketingExperiments.","result":{"headline":"+52% clickthrough","metrics":["Clickthrough to the 'find a treatment center' page rose 52% against the control.","The source calls the result significant, but does not share sample size, test length or confidence level.","Clickthrough is a step in the funnel. The source does not report what happened to treatment center contacts or admissions."]},"direction":"won","metric":"clickthrough to find-a-treatment-center page","quantified":true,"evidence":"ab-test","date":"2016-09","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/build-a-better-home-page-strategy","source_name":"MarketingExperiments","brand":null},{"slug":"news-media-responsive-trial-page","url":"https://liftarchive.com/test/news-media-responsive-trial-page/","markdown_url":"https://liftarchive.com/test/news-media-responsive-trial-page/index.md","title":"Responsive free-trial page beat a fixed layout on trial sign-ups","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Responsive design","Mobile"],"element_slugs":["responsive-design","mobile"],"change":"Responsive free-trial page beat a fixed layout on trial sign-ups","control":"The free-trial pages used a fixed, non-responsive design. Tablet and phone visitors saw the desktop layout shrunk down.","variant":"The same pages were rebuilt with responsive design, so the layout adapted to desktop, tablet and phone screens.","summary":"A responsive version of a free-trial sign-up page produced significantly more trial sign-ups than the old fixed layout, though the exact lift was not shared in text. MECLABS ran this multifactor A/B test for a large news media organization, and it was published on MarketingExperiments.","result":{"headline":"Winner","metrics":["Free trial sign-ups were higher for the responsive design, and the source says the gap was significant in aggregate.","The exact numbers appear only in a results image, so we can't quote a lift.","Results by device were discussed in a separate webinar, not in the article. We don't know whether desktop, tablet or phone drove the gain."]},"direction":"won","metric":"free trial signups","quantified":false,"evidence":"ab-test","date":"2014-02","credited_to":{"name":"MarketingExperiments","url":"https://liftarchive.com/practitioners/marketingexperiments/","kind":"org"},"source_url":"https://marketingexperiments.com/a-b-testing/responsive-design-investment-experiment","source_name":"MarketingExperiments","brand":null},{"slug":"healthspire-medicare-long-vs-short-landing-page","url":"https://liftarchive.com/test/healthspire-medicare-long-vs-short-landing-page/","markdown_url":"https://liftarchive.com/test/healthspire-medicare-long-vs-short-landing-page/index.md","title":"Long, agent-focused Medicare landing page: +638% leads","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Value proposition","Social proof, authority & press"],"element_slugs":["page-length","value-proposition","social-proof"],"change":"Long, agent-focused Medicare landing page","control":"A short, simple page listed HealthSpire's Medicare products without much detail. Visitors could call, book a call or start a chat.","variant":"A much longer page added value copy about HealthSpire and each product, and presented the TeleAgents as trusted advisors. It included agent photos, tips from agents and a Q&A with an agent. A second, shorter treatment was also tested.","summary":"A longer Medicare landing page that introduced the phone agents as trusted advisors drove 638% more leads than the shorter version. MECLABS Institute ran the test with HealthSpire, an Aetna subsidiary, and it was published as a MarketingSherpa case study. Many copy and layout changes shipped together on the long page, so the lift can't be credited to page length alone.","result":{"headline":"+638% leads","metrics":["The long page produced 638% more leads, meaning calls and call requests to the call center.","The source counts valid leads only, so the gain is not just junk inquiries.","MarketingSherpa says the long page also led on conversions further down the funnel, but gives no figure for that.","Sample size, test length and confidence level are not shared."]},"direction":"won","metric":"leads (calls/requests to the call center)","quantified":true,"evidence":"ab-test","date":"2018-04","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/Aetna-HealthSpire-call-center-638-percent-more-leads","source_name":"MarketingSherpa case study","brand":null},{"slug":"global-leadership-summit-geo-targeted-email","url":"https://liftarchive.com/test/global-leadership-summit-geo-targeted-email/","markdown_url":"https://liftarchive.com/test/global-leadership-summit-geo-targeted-email/index.md","title":"Naming the nearest host site in email: +87 event registrations","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Personalization","Cta copy"],"element_slugs":["personalization","cta-copy"],"change":"Naming the nearest host site in email","control":"Past attendees got general event messaging with the call to action 'Register now for a location near you.'","variant":"Using each person's past registration address, the email named the host site closest to them, with its city and state. The call to action became 'Reserve your seat here now.'","summary":"An email that named each past attendee's closest host site brought in 87 more event registrations than the generic version. The Global Leadership Summit ran this test, and it was published as a MarketingSherpa case study. The location detail and the call to action changed together.","result":{"headline":"+87 event registrations","metrics":["The localized email produced 87 more registrations than the control.","The source gives only this count. It shares no rates, list size or confidence level, so we can't size the lift in percentage terms.","Two things changed at once, the local site name and the button wording, so neither can take sole credit."]},"direction":"won","metric":"event registrations","quantified":true,"evidence":"ab-test","date":"2017","credited_to":{"name":"The Global Leadership Summit","url":"https://liftarchive.com/practitioners/the-global-leadership-summit/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/global-leadership-summit-value-proposition-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"global-leadership-summit-localized-landing-page","url":"https://liftarchive.com/test/global-leadership-summit-localized-landing-page/","markdown_url":"https://liftarchive.com/test/global-leadership-summit-localized-landing-page/index.md","title":"Localized event landing page: +32% clicks, no registration lift","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Personalization","Navigation"],"element_slugs":["personalization","navigation"],"change":"Localized event landing page","control":"The landing page focused on the main event experience, broadcast live from near Chicago.","variant":"The page focused on the local experience at the 600-plus host sites and asked visitors to choose their location first.","summary":"Leading the event landing page with the local host-site experience raised clickthrough by 32%, but the registration conversion rate did not change. The Global Leadership Summit ran this test, and it was published as a MarketingSherpa case study. We treat it as flat because the outcome that mattered, registrations, did not move.","result":{"headline":"+32% clicks, no registration lift","metrics":["Clickthrough rose 32% against the control.","Registration conversion rate showed no difference, according to the source.","More people clicked, but the same share registered. On its own goal, the test is inconclusive."]},"direction":"flat","metric":"clickthrough and registration conversion","quantified":true,"evidence":"ab-test","date":"2017","credited_to":{"name":"The Global Leadership Summit","url":"https://liftarchive.com/practitioners/the-global-leadership-summit/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/global-leadership-summit-value-proposition-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"global-leadership-summit-subject-line-breadth-vs-star","url":"https://liftarchive.com/test/global-leadership-summit-subject-line-breadth-vs-star/","markdown_url":"https://liftarchive.com/test/global-leadership-summit-subject-line-breadth-vs-star/index.md","title":"'13 world-class speakers' beat one star name in event emails","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Subject line","Headline"],"element_slugs":["subject-line","headline"],"change":"'13 world-class speakers' beat one star name in event emails","control":"The subject line or email headline featured one high-profile speaker, for example 'Come See Sheryl Sandberg'.","variant":"The subject line stressed the breadth of the lineup instead, for example 'Come See 13 World-Class Speakers'.","summary":"Subject lines that stressed the size of the speaker lineup, such as 'Come See 13 World-Class Speakers', beat ones that featured a single famous name. The Global Leadership Summit ran these tests, and they were published as a MarketingSherpa case study. The team says the breadth version won again and again, but shared no figures.","result":{"headline":"Winner","metrics":["The breadth version won, and the team says it kept winning over repeated tests.","No open rates, click rates or registration figures were shared, so we can't size the gain.","The team had expected the star-speaker version to win, so this result went against their guess."]},"direction":"won","metric":"email response / registrations","quantified":false,"evidence":"ab-test","date":"2017","credited_to":{"name":"The Global Leadership Summit","url":"https://liftarchive.com/practitioners/the-global-leadership-summit/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/global-leadership-summit-value-proposition-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"appvault-subject-line-installed-ats","url":"https://liftarchive.com/test/appvault-subject-line-installed-ats/","markdown_url":"https://liftarchive.com/test/appvault-subject-line-installed-ats/index.md","title":"Naming the prospect's ATS in the subject line: 13% to 66% opens","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Subject line","Personalization"],"element_slugs":["subject-line","personalization"],"change":"Naming the prospect's ATS in the subject line","control":"The B2B email subject line was personalized with the recipient's first name.","variant":"The subject line named the applicant tracking system (ATS) installed on the prospect's career site, pulled from a field in the marketing automation system.","summary":"Naming the applicant tracking system a prospect already used, instead of their first name, raised the unique open rate from 13% to 66%. AppVault, a recruitment marketing platform that sells to enterprise HR teams, ran the test, and it was published as a MarketingSherpa case study.","result":{"headline":"13% to 66% opens","metrics":["Unique open rate went from 13% for the first-name subject line to 66% for the installed-tech version.","The source reports opens only. It gives no figures for clicks, meetings or pipeline.","No sample size or significance level was shared."]},"direction":"won","metric":"unique open rate","quantified":true,"evidence":"ab-test","date":"2016","credited_to":{"name":"AppVault","url":"https://liftarchive.com/practitioners/appvault/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/appvault-email-landing-page-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"appvault-landing-page-cta-left-vs-right","url":"https://liftarchive.com/test/appvault-landing-page-cta-left-vs-right/","markdown_url":"https://liftarchive.com/test/appvault-landing-page-cta-left-vs-right/index.md","title":"Moving a webinar page's CTA from right to left won on leads","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta placement","Layout"],"element_slugs":["cta-placement","layout"],"change":"Moving a webinar page's CTA from right to left won on leads","control":"The webinar landing page had its call to action on the right side.","variant":"An identical copy of the page moved the call to action to the left side. Nothing else changed.","summary":"A webinar landing page with its call to action on the left converted significantly better than the same page with it on the right, though no figures were shared. AppVault, a recruitment marketing platform, ran the test, and it was published as a MarketingSherpa case study. Each version got $300 of LinkedIn ad spend in its own campaign, so this was not a randomized split on one page.","result":{"headline":"Winner","metrics":["The left-side version converted significantly better, according to AppVault.","No conversion rates, lead counts or confidence levels were shared.","After the test, AppVault put further LinkedIn spend, display ads and email traffic behind the winning page."]},"direction":"won","metric":"lead conversion","quantified":false,"evidence":"ab-test","date":"2016","credited_to":{"name":"AppVault","url":"https://liftarchive.com/practitioners/appvault/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/appvault-email-landing-page-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"apollo-birthday-email-name-in-preheader","url":"https://liftarchive.com/test/apollo-birthday-email-name-in-preheader/","markdown_url":"https://liftarchive.com/test/apollo-birthday-email-name-in-preheader/index.md","title":"Subscriber's name in a birthday email preheader: +9% opens","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Personalization","Preheader"],"element_slugs":["personalization","preheader"],"change":"Subscriber's name in a birthday email preheader","control":"A birthday email to students and alumni with a standard preheader, the short preview line shown next to the subject line in the inbox.","variant":"The same birthday email with the subscriber's name added to the preheader text.","summary":"Adding the subscriber's first name to the preheader of a birthday email lifted open rate by 9%. Apollo Education Group, the parent company of the University of Phoenix, ran this test on emails to its students and alumni, and it was published as a MarketingSherpa case study. The first run of the test did poorly, and the win came when the team ran it again months later.","result":{"headline":"+9% opens","metrics":["Open rate: +9% for the version with the name in the preheader.","This was the retest. An earlier run of the same test did not do well, so the result was not consistent across sends.","Clicks and later actions were not reported for this test."]},"direction":"won","metric":"open rate","quantified":true,"evidence":"ab-test","date":"2015","credited_to":{"name":"Apollo Education Group","url":"https://liftarchive.com/practitioners/apollo-education-group/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/ab-testing-for-education-group","source_name":"MarketingSherpa case study","brand":null},{"slug":"sunrise-senior-living-care-questionnaire","url":"https://liftarchive.com/test/sunrise-senior-living-care-questionnaire/","markdown_url":"https://liftarchive.com/test/sunrise-senior-living-care-questionnaire/index.md","title":"Interactive care questionnaire on a senior living site: +12% leads","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Quiz","Lead capture"],"element_slugs":["quiz","lead-capture"],"change":"Interactive care questionnaire on a senior living site","control":"The senior living website explained the different types of care, such as assisted living and memory care, and asked visitors to contact the company.","variant":"The site added a Care Questionnaire that suggests a type of care, points to nearby communities and offers a call with a counselor. It was placed on all community pages and added as a sitelink on paid search ads.","summary":"Adding an interactive Care Questionnaire to the website lifted on-site leads by 12% and total site conversion rate by 4%. Sunrise Senior Living built and ran the tool, and it was published as a MarketingSherpa case study. This was a before-and-after rollout, not a split test, and paid search pushed traffic to the quiz at the same time.","result":{"headline":"+12% leads","metrics":["On-site leads: +12% after launch.","Total site conversion rate: +4%.","Over 20,000 people completed the questionnaire, a 63% completion rate.","5.8% of people who finished it asked to be contacted by a Sunrise representative.","The exit rate from the results page was 65% lower than the site average."]},"direction":"won","metric":"on-site leads","quantified":true,"evidence":"before-after","date":"2015","credited_to":{"name":"Sunrise Senior Living","url":"https://liftarchive.com/practitioners/sunrise-senior-living/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/b2c-lift-with-questionnaire","source_name":"MarketingSherpa case study","brand":null},{"slug":"emaze-premium-30-day-free-trial","url":"https://liftarchive.com/test/emaze-premium-30-day-free-trial/","markdown_url":"https://liftarchive.com/test/emaze-premium-30-day-free-trial/index.md","title":"30-day premium trial next to a free plan: more paid upgrades","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Free trial","Plans"],"element_slugs":["free-trial","plans"],"change":"30-day premium trial next to a free plan","control":"emaze offered an unlimited free plan. To try the premium business features, users had to pay first.","variant":"emaze added a 30-day free trial of the premium business plan next to the free plan, so business users could try the paid features before buying.","summary":"Adding a 30-day free trial of the premium business plan, alongside the existing unlimited free plan, increased paid conversions with a low cancellation rate. emaze, an online presentation software company, made the change, and it was published as a MarketingSherpa case study. No numbers were shared, and this was a before-and-after change described by the company's CMO, not a split test.","result":{"headline":"more paid upgrades","metrics":["Paid conversions: increased, according to the CMO. No figure was given.","Cancellation rate on the trial: described as low, also with no figure.","Treat this as a directional signal only, since it was not a controlled test."]},"direction":"won","metric":"paid conversions","quantified":false,"evidence":"before-after","date":"2015","credited_to":{"name":"Emaze","url":"https://liftarchive.com/practitioners/emaze/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/b2c-model-for-b2b-conversion","source_name":"MarketingSherpa case study","brand":null},{"slug":"citrix-gotowebinar-trial-walkthrough-guidance","url":"https://liftarchive.com/test/citrix-gotowebinar-trial-walkthrough-guidance/","markdown_url":"https://liftarchive.com/test/citrix-gotowebinar-trial-walkthrough-guidance/index.md","title":"In-product guided walkthrough in a free trial: 2x conversions","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Onboarding","Guided tour"],"element_slugs":["onboarding","guided-tour"],"change":"In-product guided walkthrough in a free trial","control":"A 30-day GoToWebinar free trial with no in-product guidance. Users found features and help pages on their own.","variant":"The same trial with a guidance layer: step-by-step pop-ups, notes on key selling points such as included audio, and a toolbar showing progress. Links in the welcome email opened the walkthrough for each feature.","summary":"Adding step-by-step in-product guidance to the GoToWebinar free trial doubled the conversion rate (+100%) and lifted product usage by 40%. Citrix ran this A/B test on its 30-day trial using the WalkMe guidance platform, and it was published as a MarketingSherpa case study. Trial users in the treatment group also reached key setup steps more often.","result":{"headline":"2x conversions","metrics":["Conversion rate: +100% for trial users with the guidance.","Product usage: +40% versus the control group.","Reached the audio setup page 61% more often, and clicked to save audio settings 41% more.","Reached the poll creation page 39% more often, and saved a poll 28% more."]},"direction":"won","metric":"trial-to-paid conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Citrix","url":"https://liftarchive.com/practitioners/citrix/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/citrix-automated-guidance-system","source_name":"MarketingSherpa case study","brand":null},{"slug":"m7-long-vs-short-copy-lead-email","url":"https://liftarchive.com/test/m7-long-vs-short-copy-lead-email/","markdown_url":"https://liftarchive.com/test/m7-long-vs-short-copy-lead-email/index.md","title":"Long-copy white paper email vs short copy: about 3x response","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Page length","Copy"],"element_slugs":["page-length","copy"],"change":"Long-copy white paper email vs short copy","control":"A short-copy first-touch email offering a free white paper to enterprise software prospects.","variant":"A long-copy version of the same email that spelled out the white paper's contents with an explicit table of contents.","summary":"A long-copy version of a first-touch white paper email, including a table of contents for the paper, was about three times more effective than the short-copy version. M7 Corporation, an enterprise software startup, ran this test in 2003 on rented email lists, and it was published as a MarketingSherpa case study. The company warned that its audience of developers liked to read, so the result may not carry over.","result":{"headline":"about 3x response","metrics":["Response (white paper registrations): long copy was roughly 3x more effective than short copy.","Both versions went to rented lists, with 5,000 names drawn from five lists in the test.","The exact response rates for each version were not broken out."]},"direction":"won","metric":"response (white paper registrations)","quantified":true,"evidence":"ab-test","date":"2003","credited_to":{"name":"M7 Corporation","url":"https://liftarchive.com/practitioners/m7-corporation/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/classic-3step-email-campaign-generates-more","source_name":"MarketingSherpa case study","brand":null},{"slug":"m7-newsletter-text-ad-vs-list-email","url":"https://liftarchive.com/test/m7-newsletter-text-ad-vs-list-email/","markdown_url":"https://liftarchive.com/test/m7-newsletter-text-ad-vs-list-email/index.md","title":"Newsletter text ad vs dedicated list email: 4x higher cost per lead","vertical":"saas","page_type":"ad","page_type_name":"Ad","elements":["Channel","Copy"],"element_slugs":["channel","copy"],"change":"Newsletter text ad vs dedicated list email","control":"The white paper offer sent as a dedicated email to rented lists of enterprise software prospects.","variant":"The same white paper offer run as a short text ad inside a targeted email newsletter.","summary":"A short text ad in a targeted email newsletter cost about four times more per lead than a dedicated email to rented lists, so the ad lost. M7 Corporation, an enterprise software startup, ran this channel test in 2003 for a white paper offer, and it was published as a MarketingSherpa case study. The ad was cheaper to place, but it drew far less response.","result":{"headline":"4x higher cost per lead","metrics":["Cost per lead: the newsletter ad cost about 4x more per lead. This is a loss for the ad.","The ad's upfront cost was much lower than renting a list, but response was so much weaker that it ended up more expensive.","Exact response rates and costs were not shared."]},"direction":"lost","metric":"cost per lead","quantified":true,"evidence":"ab-test","date":"2003","credited_to":{"name":"M7 Corporation","url":"https://liftarchive.com/practitioners/m7-corporation/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/classic-3step-email-campaign-generates-more","source_name":"MarketingSherpa case study","brand":null},{"slug":"consumer-reports-donation-email-single-value-focus","url":"https://liftarchive.com/test/consumer-reports-donation-email-single-value-focus/","markdown_url":"https://liftarchive.com/test/consumer-reports-donation-email-single-value-focus/index.md","title":"Donation email focused on one value point: all 4 versions lost","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Value proposition","Copy"],"element_slugs":["value-proposition","copy"],"change":"Donation email focused on one value point","control":"A donation appeal email to Consumer Reports subscribers that mixed several reasons to give in one message.","variant":"Four crowdsourced versions, each built around one reason to give: unbiased reporting, the personal impact of Consumer Reports, the quality of its research, or a fourth category the audience picked.","summary":"Rewriting a Consumer Reports donation email to focus on a single reason to give made it worse: all four focused versions underperformed the original. MECLABS Institute ran this pre-test with Consumer Reports before a live test at MarketingSherpa Summit 2016, and it was published as a MarketingSherpa case study. The exact figures were shown only in images, so no percentages are given here.","result":{"headline":"all 4 versions lost","metrics":["Response: every one of the four treatments underperformed the control. This is a loss.","Exact clickthrough and donation figures were not stated in the text."]},"direction":"lost","metric":"clickthrough / donations","quantified":false,"evidence":"ab-test","date":"2016-02","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/consumer-reports-summit-live-report","source_name":"MarketingSherpa case study","brand":null},{"slug":"consumer-reports-donation-email-member-benefits","url":"https://liftarchive.com/test/consumer-reports-donation-email-member-benefits/","markdown_url":"https://liftarchive.com/test/consumer-reports-donation-email-member-benefits/index.md","title":"Member benefits in a donation email: +32% revenue per donation","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Value proposition","Benefits"],"element_slugs":["value-proposition","benefits"],"change":"Member benefits in a donation email","control":"The standard donation appeal email to about 450,000 Consumer Reports subscribers, with a historic clickthrough rate of around 0.54%.","variant":"Two treatments that explained member benefits: one added a call-out box listing the benefits, and the other laid out the membership tiers, including a $100 level.","summary":"Explaining member benefits in a Consumer Reports donation email raised revenue per donation by 32% and total revenue by 16%. MECLABS Institute ran this test live with Consumer Reports at MarketingSherpa Summit 2016, sending to about 450,000 subscribers, and it was published as a MarketingSherpa case study. The two treatments lost on clickthrough, so fewer people responded but those who did gave more.","result":{"headline":"+32% revenue per donation","metrics":["Revenue per donation: +32% for the treatments.","Total revenue: +16%.","Clickthrough and response: the treatments lost to the control. This is a negative result on engagement.","The version that showed the $100 membership level produced the highest revenue per donation."]},"direction":"won","metric":"revenue per donation","quantified":true,"evidence":"ab-test","date":"2016-02","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/consumer-reports-summit-live-report","source_name":"MarketingSherpa case study","brand":null},{"slug":"dashlane-ppc-ads-review-stars","url":"https://liftarchive.com/test/dashlane-ppc-ads-review-stars/","markdown_url":"https://liftarchive.com/test/dashlane-ppc-ads-review-stars/index.md","title":"Review stars on paid search ads: +93% clickthrough for Dashlane","vertical":"saas","page_type":"ad","page_type_name":"Ad","elements":["Social proof, authority & press","Reviews & star ratings"],"element_slugs":["social-proof","reviews"],"change":"Review stars on paid search ads","control":"Dashlane's paid Google search ads for its password manager ran with no review ratings attached.","variant":"Dashlane emailed active customers to ask for reviews. Once it had the 40 reviews needed for Google to show them, the same ads carried seller star ratings.","summary":"After Dashlane started showing seller review star ratings on its paid Google search ads, clickthrough on those ads rose 93%. Dashlane ran this change itself, and it was published as a MarketingSherpa case study. It was a before/after comparison, not a split test.","result":{"headline":"+93% clickthrough for Dashlane","metrics":["Ad clickthrough rate: +93% after star ratings appeared. Dashlane said the gain paid back the effort many times over.","Review collection: over 300 customer reviews, with 97% rated four or five stars.","No split test: the lift compares periods before and after the stars appeared, so other changes over time may have played a part."]},"direction":"won","metric":"ad clickthrough rate","quantified":true,"evidence":"before-after","date":"2015","credited_to":{"name":"Dashlane","url":"https://liftarchive.com/practitioners/dashlane/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/dashlane-uses-customer-reviews-increase-clickthrough","source_name":"MarketingSherpa case study","brand":null},{"slug":"dashlane-landing-page-review-widget","url":"https://liftarchive.com/test/dashlane-landing-page-review-widget/","markdown_url":"https://liftarchive.com/test/dashlane-landing-page-review-widget/index.md","title":"Customer review widget on a paid landing page: +14.5% conversion","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Social proof, authority & press","Reviews & star ratings"],"element_slugs":["social-proof","reviews"],"change":"Customer review widget on a paid landing page","control":"The landing page that Dashlane's paid ads pointed to had no customer reviews on it.","variant":"The same landing page added a customer review widget with star ratings, matching the stars people had just seen on the ads.","summary":"Adding a customer review widget with star ratings to Dashlane's paid ad landing page lifted its conversion rate by 14.5%. Dashlane ran the change itself, and it was published as a MarketingSherpa case study. It was a before/after comparison, not a split test.","result":{"headline":"+14.5% conversion","metrics":["Landing page conversion rate: +14.5% after the review widget was added.","No split test: the figure compares results before and after, so seasonality or ad changes could account for part of it."]},"direction":"won","metric":"landing page conversion rate","quantified":true,"evidence":"before-after","date":"2015","credited_to":{"name":"Dashlane","url":"https://liftarchive.com/practitioners/dashlane/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/dashlane-uses-customer-reviews-increase-clickthrough","source_name":"MarketingSherpa case study","brand":null},{"slug":"dashlane-upgrade-email-reviews","url":"https://liftarchive.com/test/dashlane-upgrade-email-reviews/","markdown_url":"https://liftarchive.com/test/dashlane-upgrade-email-reviews/index.md","title":"Customer reviews in a free-to-paid upgrade email: about +1% lift","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Social proof, authority & press","Reviews & star ratings"],"element_slugs":["social-proof","reviews"],"change":"Customer reviews in a free-to-paid upgrade email","control":"Dashlane's long-standing upgrade email asked free users to move to the paid plan. The team had refined it over many versions, and it was hard to beat.","variant":"The same email with customer reviews added. Dashlane tested it first on inactive users, then on active users.","summary":"Adding customer reviews to Dashlane's free-to-paid upgrade email lifted clickthrough and offer uptake by about 1%. Dashlane ran the test itself, and it was published as a MarketingSherpa case study. The gain was small, but it came on an email that had already been optimized for months.","result":{"headline":"about +1% lift","metrics":["Active users: clickthrough and offer uptake rose by about 1%.","Inactive users: a small lift that the team described as essentially insignificant.","Overall a modest win. The team valued it because it worked across user types on a very mature email."]},"direction":"won","metric":"clickthrough and upgrade offer uptake","quantified":true,"evidence":"ab-test","date":"2015","credited_to":{"name":"Dashlane","url":"https://liftarchive.com/practitioners/dashlane/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/dashlane-uses-customer-reviews-increase-clickthrough","source_name":"MarketingSherpa case study","brand":null},{"slug":"globe-and-mail-telesales-script-rewrite","url":"https://liftarchive.com/test/globe-and-mail-telesales-script-rewrite/","markdown_url":"https://liftarchive.com/test/globe-and-mail-telesales-script-rewrite/index.md","title":"Value-focused telesales script rewrite: no significant sales lift","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Call script","Value proposition"],"element_slugs":["call-script","value-proposition"],"change":"Value-focused telesales script rewrite","control":"The vendor's existing call script leaned heavily on the discount offer. It quoted prices in several ways, which left some callers confused.","variant":"A rewritten script focused on what readers get from the paper. It presented the offer more simply and tried to ease worries about payment terms and billing.","summary":"A rewritten telesales script for The Globe and Mail's print subscriptions, built around product value, produced no significant lift in sales. MECLABS Institute ran the test with one calling vendor, and it was published as a MarketingSherpa case study (MECLABS is MarketingSherpa's parent). The test still showed what worked, and that fed into a new call guide.","result":{"headline":"no significant sales lift","metrics":["Sales: no significant lift over the original script. We treat this as an inconclusive result.","Talk time: agents who opened with a question kept callers on the line longer.","Learning: the team merged the best parts of both scripts into a new call guide."]},"direction":"flat","metric":"sales","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/Globe-Mail-call-center-increased-sales","source_name":"MarketingSherpa case study","brand":null},{"slug":"globe-and-mail-optimized-call-guide","url":"https://liftarchive.com/test/globe-and-mail-optimized-call-guide/","markdown_url":"https://liftarchive.com/test/globe-and-mail-optimized-call-guide/index.md","title":"Optimized call guide, training and call timing: +33% sales per hour","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Call script"],"element_slugs":["call-script"],"change":"Optimized call guide, training and call timing","control":"Telesales vendors used their original call scripts and called throughout the day. Agents had little product training.","variant":"Agents used a new call guide with bulleted benefits, a cleaner offer layout and an opening question. They also got more product training, and calling was cut in half and focused on the hours when most sales happen.","summary":"A new call guide, extra product training and calling at the best hours raised one vendor's sales per hour by 33%, from 0.09 to 0.12, for The Globe and Mail. MECLABS Institute ran the project, and it was published as a MarketingSherpa case study. These changes shipped together, so the result can't be credited to the call guide alone.","result":{"headline":"+33% sales per hour","metrics":["Sales per hour: +33% for one vendor over four months, from 0.09 to 0.12.","Total calls: cut in half, so the gain came from better calls, not more of them.","Bundled result: guide, training and call timing all changed together, so no single change gets the credit."]},"direction":"won","metric":"sales per hour","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/Globe-Mail-call-center-increased-sales","source_name":"MarketingSherpa case study","brand":null},{"slug":"golf-channel-newsletter-lightbox-format","url":"https://liftarchive.com/test/golf-channel-newsletter-lightbox-format/","markdown_url":"https://liftarchive.com/test/golf-channel-newsletter-lightbox-format/index.md","title":"Center-screen takeover beat bottom bars for newsletter sign-ups","vertical":"lead-gen","page_type":"site-wide","page_type_name":"Site-wide","elements":["Popup","Email capture"],"element_slugs":["popup","email-capture"],"change":"Center-screen takeover beat bottom bars for newsletter sign-ups","control":"Newsletter sign-up lightboxes appeared as bars along the bottom of the screen or as boxes aligned to the bottom corner, staying in view as people scrolled.","variant":"A takeover overlay in the middle of the screen asked visitors to enter their email to get the newsletter.","summary":"Golf Channel found that a center-screen takeover overlay drove more newsletter sign-ups than bars or corner boxes along the bottom of the screen. No figures were shared. Golf Channel ran the tests itself, and they were published as a MarketingSherpa case study.","result":{"headline":"Center takeover overlay performed best","metrics":["Newsletter sign-ups: the center takeover performed best of the formats tested. No numbers were given.","Bottom bars: dropped after the data showed weaker results.","Context: across the wider effort, which also included shorter forms and Facebook sign-ups, the list grew 32% in a year. That figure is not from this test alone."]},"direction":"won","metric":"newsletter signups","quantified":false,"evidence":"ab-test","date":"2015","credited_to":{"name":"Golf Channel","url":"https://liftarchive.com/practitioners/golf-channel/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/golf-channel-increases-database-size","source_name":"MarketingSherpa case study","brand":null},{"slug":"homeadvisor-relevant-content-email-series","url":"https://liftarchive.com/test/homeadvisor-relevant-content-email-series/","markdown_url":"https://liftarchive.com/test/homeadvisor-relevant-content-email-series/index.md","title":"Project-matched follow-up emails: 2x conversion, 1.5x clickthrough","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Personalization","Content"],"element_slugs":["personalization","content"],"change":"Project-matched follow-up emails","control":"After a homeowner asked for remodeling quotes, HomeAdvisor sent three emails on general topics: window costs, raising resale value and energy efficiency.","variant":"Three emails tied to the remodeling project: local remodeling costs, why to hire an architect, and how to choose flooring.","summary":"HomeAdvisor doubled the conversion rate of its follow-up emails, and lifted clickthrough 1.5x, by matching content to the homeowner's remodeling project. HomeAdvisor ran the test itself, and it was published as a MarketingSherpa case study. The control used three generic home topics.","result":{"headline":"2x conversion, 1.5x clickthrough","metrics":["Conversion rate: doubled compared with the generic emails.","Clickthrough rate: 1.5 times the control.","HomeAdvisor planned to keep testing and roll out more relevant content."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2015","credited_to":{"name":"HomeAdvisor","url":"https://liftarchive.com/practitioners/homeadvisor/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/home-advisor-content-marketing-and-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"homeadvisor-newsletter-more-articles","url":"https://liftarchive.com/test/homeadvisor-newsletter-more-articles/","markdown_url":"https://liftarchive.com/test/homeadvisor-newsletter-more-articles/index.md","title":"Five articles instead of three in a newsletter: higher click rate","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Content amount"],"element_slugs":["content-amount"],"change":"Five articles instead of three in a newsletter","control":"HomeAdvisor's modular newsletter featured three articles.","variant":"The same newsletter featured up to five articles, giving readers more things to click.","summary":"HomeAdvisor's newsletter got a higher click rate when it carried up to five articles instead of three, though no figures were shared. HomeAdvisor ran the test itself, and it was published as a MarketingSherpa case study.","result":{"headline":"higher click rate","metrics":["Click rate: increased with more articles. The size of the lift was not shared.","Time in email: the team suspected readers spent longer in the email, but this was not measured in the source."]},"direction":"won","metric":"click rate","quantified":false,"evidence":"ab-test","date":"2015","credited_to":{"name":"HomeAdvisor","url":"https://liftarchive.com/practitioners/homeadvisor/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/home-advisor-content-marketing-and-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"homeadvisor-newsletter-module-upper-left","url":"https://liftarchive.com/test/homeadvisor-newsletter-module-upper-left/","markdown_url":"https://liftarchive.com/test/homeadvisor-newsletter-module-upper-left/index.md","title":"Conversion module moved to the newsletter's upper left: a big win","vertical":"lead-gen","page_type":"email","page_type_name":"Email","elements":["Layout"],"element_slugs":["layout"],"change":"Conversion module moved to the newsletter's upper left","control":"A modular newsletter with box-like sections for articles and features, with the conversion-focused module placed lower in the layout.","variant":"The same modular newsletter with the conversion-focused module moved to the upper-left position, where readers look first.","summary":"HomeAdvisor moved the most conversion-focused module in its modular email newsletter to the upper-left position and reported a big success on conversions, without sharing a figure. The test was run by HomeAdvisor's own email team and published as a MarketingSherpa case study in 2015.","result":{"headline":"a big win","metrics":["Conversions: described as a big success. No percentage, sample size or confidence level was shared.","The team counted the newsletter's move to a modular template among its most lucrative changes, which made tests like this possible.","In a separate test in the same program, more articles per issue (three to five were tested) raised the click rate."]},"direction":"won","metric":"conversions","quantified":false,"evidence":"ab-test","date":"2015","credited_to":{"name":"HomeAdvisor","url":"https://liftarchive.com/practitioners/homeadvisor/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/home-advisor-content-marketing-and-testing","source_name":"MarketingSherpa case study","brand":null},{"slug":"abila-homepage-banner-segmentation","url":"https://liftarchive.com/test/abila-homepage-banner-segmentation/","markdown_url":"https://liftarchive.com/test/abila-homepage-banner-segmentation/index.md","title":"Homepage banner personalized by segment: +171% time on site","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Personalization","Segmentation"],"element_slugs":["personalization","segmentation"],"change":"Homepage banner personalized by segment","control":"One homepage banner, shown to every visitor whether they were a customer, a partner or a prospect.","variant":"The banner changed by segment: customers saw support, knowledge base and training content, partners saw the partner marketplace, and prospects saw current campaigns.","summary":"Abila, a maker of software for nonprofits, showed different homepage banners to customers, partners and prospects, and time on site rose 171% while pages viewed rose 107%. Abila ran this with the personalization vendor Get Smart Content, and it was published as a MarketingSherpa case study in 2015. It is a before-and-after comparison, not a split test.","result":{"headline":"+171% time on site","metrics":["Pages viewed: +107% for customers after launch, compared with before.","Time on site: +171% for customers after launch.","Bounce rate: down 85% for visitors who saw targeted content.","These are engagement numbers. The source does not report leads, demos or revenue."]},"direction":"won","metric":"engagement","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Abila","url":"https://liftarchive.com/practitioners/abila/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/homepage-segmentation-effort-increases-site-time","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-one-page-to-seven-step-form","url":"https://liftarchive.com/test/homequity-one-page-to-seven-step-form/","markdown_url":"https://liftarchive.com/test/homequity-one-page-to-seven-step-form/index.md","title":"One-page inquiry form split into seven steps: +154% conversion rate","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"One-page inquiry form split into seven steps","control":"A single-page inquiry form, reached by clicking a button on the homepage, with all questions shown at once.","variant":"The same inquiry split across seven steps, so visitors answered a few questions at a time.","summary":"HomEquity Bank replaced its one-page reverse mortgage inquiry form with a seven-step form and saw a 154% lift in conversion rate. The bank's own digital team ran the test in late 2015, and it was published as a MarketingSherpa case study. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"+154% conversion rate","metrics":["Conversion rate: +154% compared with the one-page form.","Sample size, duration and confidence were not shared.","The team later cut the form to four steps for a further 53% lift, so seven was not the final answer."]},"direction":"won","metric":"inquiry conversion rate","quantified":true,"evidence":"ab-test","date":"2015","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-seven-to-four-step-form","url":"https://liftarchive.com/test/homequity-seven-to-four-step-form/","markdown_url":"https://liftarchive.com/test/homequity-seven-to-four-step-form/index.md","title":"Seven-step inquiry form cut to four steps: +53% conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Multi step form"],"element_slugs":["multi-step-form"],"change":"Seven-step inquiry form cut to four steps","control":"A seven-step reverse mortgage inquiry form.","variant":"A four-step version of the same inquiry form.","summary":"HomEquity Bank cut its inquiry form from seven steps to four and saw a 53% lift in conversions. The bank's digital team ran the test in early 2016, after an earlier move from one page to seven steps, and it was published as a MarketingSherpa case study. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"+53% conversions","metrics":["Conversions: +53% compared with the seven-step form.","This came on top of the 154% lift from the earlier move from one page to seven steps.","The source does not say whether questions were dropped or grouped together, and gives no sample size or duration."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":"2016","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-form-progress-tracker","url":"https://liftarchive.com/test/homequity-form-progress-tracker/","markdown_url":"https://liftarchive.com/test/homequity-form-progress-tracker/index.md","title":"Progress tracker added to a multi-step inquiry form: +35% conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Progress bar"],"element_slugs":["progress-bar"],"change":"Progress tracker added to a multi-step inquiry form","control":"The multi-step inquiry form with no sign of how far along the visitor was.","variant":"The same form with a progress tracker showing which step the visitor was on and how many were left.","summary":"HomEquity Bank added a progress tracker to its multi-step inquiry form and saw a 35% lift in conversions. The bank's digital team ran the test in late 2016, and it was published as a MarketingSherpa case study. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"+35% conversions","metrics":["Conversions: +35% compared with the form without a tracker.","No sample size, duration or confidence level was shared.","A later test that changed the tracker to show next steps added another 20%."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":"2016","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-form-next-steps-tracker","url":"https://liftarchive.com/test/homequity-form-next-steps-tracker/","markdown_url":"https://liftarchive.com/test/homequity-form-next-steps-tracker/index.md","title":"Form tracker that explains next steps: +20% conversion rate","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Progress bar","Next steps"],"element_slugs":["progress-bar","next-steps"],"change":"Form tracker that explains next steps","control":"The multi-step inquiry form with a progress tracker showing where the visitor was in the form.","variant":"The form with a next steps tracker that also showed what would happen after the inquiry was sent.","summary":"HomEquity Bank replaced the progress tracker on its inquiry form with a next steps tracker that explains what happens after submitting, and saw a 20% lift in conversion rate. The bank's digital team ran the test, and it was published as a MarketingSherpa case study in 2017. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"+20% conversion rate","metrics":["Conversion rate: +20% compared with the plain progress tracker.","This came after a 35% lift from adding the original progress tracker.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2017","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-form-celebrity-spokesperson","url":"https://liftarchive.com/test/homequity-form-celebrity-spokesperson/","markdown_url":"https://liftarchive.com/test/homequity-form-celebrity-spokesperson/index.md","title":"Celebrity spokesperson added to an inquiry form: +20% conversions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Trust","Spokesperson"],"element_slugs":["trust","spokesperson"],"change":"Celebrity spokesperson added to an inquiry form","control":"The inquiry form with no spokesperson.","variant":"The inquiry form built around the bank's spokesperson, Kurt Browning, a four-time Olympic skater and world champion.","summary":"HomEquity Bank added its celebrity spokesperson, Olympic skater Kurt Browning, to the design of its inquiry form and saw a 20% lift in conversions. The bank's digital team ran the test in 2016, and it was published as a MarketingSherpa case study. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"+20% conversions","metrics":["Conversions: +20% compared with the form without the spokesperson.","The team took this as a sign that trust drives its older audience, and went on to test other trust signals.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"conversions","quantified":true,"evidence":"ab-test","date":"2016","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-landing-page-carp-ceo","url":"https://liftarchive.com/test/homequity-landing-page-carp-ceo/","markdown_url":"https://liftarchive.com/test/homequity-landing-page-carp-ceo/index.md","title":"Retiree association CEO featured on landing page: conversion rate up","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Trust","Endorsement"],"element_slugs":["trust","endorsement"],"change":"Retiree association CEO featured on landing page","control":"The reverse mortgage landing page with no third-party endorsement.","variant":"The landing page featuring the CEO of CARP, a group the bank's team compared to AARP in the United States, as an endorsement.","summary":"HomEquity Bank featured the CEO of the Canadian Association of Retired Persons (CARP) on its landing pages and reported a lift in conversion rate, without sharing a figure. The bank's digital team ran the test, and it was published as a MarketingSherpa case study in 2017. HomEquity Bank sells the CHIP reverse mortgage to Canadian homeowners aged 55 and older.","result":{"headline":"conversion rate up","metrics":["Conversion rate: reported as lifted. No percentage was shared.","Sample size, duration and confidence were not shared.","It followed a 20% lift from adding the bank's celebrity spokesperson to the form, which pointed the team toward trust signals."]},"direction":"won","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2017","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"homequity-facebook-video-longer-larger-text","url":"https://liftarchive.com/test/homequity-facebook-video-longer-larger-text/","markdown_url":"https://liftarchive.com/test/homequity-facebook-video-longer-larger-text/index.md","title":"Longer Facebook videos with big text for seniors: +30% vs best ads","vertical":"lead-gen","page_type":"ad","page_type_name":"Ad","elements":["Video"],"element_slugs":["video"],"change":"Longer Facebook videos with big text for seniors","control":"HomEquity Bank's best-performing Facebook ad creative at the time.","variant":"Short Facebook videos made longer than the common six-to-seven-second format, with larger text, and designed to make sense with the sound off.","summary":"HomEquity Bank lengthened its short Facebook videos past the usual six or seven seconds, made the text bigger and built them to work without sound, and they beat its best-performing Facebook assets by 30%. The Canadian reverse-mortgage lender ran the test for an audience of homeowners aged 55 and older. It was published as a MarketingSherpa case study.","result":{"headline":"+30% vs best ads","metrics":["+30% versus the best-performing Facebook assets at the time. The source does not say which metric (clicks, inquiries or cost) this refers to.","The team scaled up its use of these videos after the result, so it held up well enough to keep spending on.","No sample size, duration or confidence level was shared."]},"direction":"won","metric":"ad performance","quantified":true,"evidence":"ab-test","date":"2017","credited_to":{"name":"HomEquity Bank","url":"https://liftarchive.com/practitioners/homequity-bank/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/how-homequity-caters-to-seniors","source_name":"MarketingSherpa case study","brand":null},{"slug":"brainshark-in-app-personalized-messaging","url":"https://liftarchive.com/test/brainshark-in-app-personalized-messaging/","markdown_url":"https://liftarchive.com/test/brainshark-in-app-personalized-messaging/index.md","title":"In-app tips, upgrade offers and a setup wizard: +150% trial sign-ups","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Personalization","Onboarding"],"element_slugs":["personalization","onboarding"],"change":"In-app tips, upgrade offers and a setup wizard","control":"Freemium and free-trial users got no targeted guidance inside the product, and site visitors saw the same offers no matter what they had looked at.","variant":"Freemium users saw tips and prompts to upload content or add audio, plus upgrade offers. SlideShark trial users got a three-step setup wizard with checkmarks, and site visitors saw offers tailored to the solution area they browsed.","summary":"Brainshark added targeted in-app and on-site messages plus a three-step setup wizard, and free-trial sign-ups for its enterprise product rose 150%. Registrations for its freemium product, myBrainshark, rose 15%. Brainshark ran this itself with the personalization vendor Evergage, and it was published as a MarketingSherpa case study; many changes went live together, so no single message gets the credit.","result":{"headline":"+150% trial sign-ups","metrics":["+150% free-trial sign-ups for the enterprise product.","+15% myBrainshark registrations, driven by content download and webinar offers.","More than $1.1 million in sales pipeline influenced, as reported by Brainshark.","These are campaign results, not a single controlled split test. No sample sizes or durations were shared."]},"direction":"won","metric":"free trial signups","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"Brainshark","url":"https://liftarchive.com/practitioners/brainshark/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/personalized-marketing","source_name":"MarketingSherpa case study","brand":null},{"slug":"avidxchange-landing-page-5-minute-call-vs-whitepaper","url":"https://liftarchive.com/test/avidxchange-landing-page-5-minute-call-vs-whitepaper/","markdown_url":"https://liftarchive.com/test/avidxchange-landing-page-5-minute-call-vs-whitepaper/index.md","title":"White paper offer vs '5-minute conversation' CTA: white paper lost","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy","Offer"],"element_slugs":["cta-copy","offer"],"change":"White paper offer vs '5-minute conversation' CTA","control":"A paid search landing page whose call to action invited visitors to a five-minute introductory conversation about AvidXchange, a time-limited intro rather than a sales pitch.","variant":"The same landing page, but the call to action offered a white paper download in exchange for registering.","summary":"Swapping a five-minute intro call offer for a white paper download lowered conversions on AvidXchange's PPC landing page; the call offer won, though no figure was shared. Method Savvy, AvidXchange's search and optimization vendor, ran the test, and it was published as a MarketingSherpa case study. The team had expected the white paper to win.","result":{"headline":"white paper lost","metrics":["The white paper variant lost: the five-minute conversation offer had the higher landing page conversion rate.","No conversion rates or lift figure were shared.","The team's program ran tests to 98-99% significance, but the source does not give the confidence for this specific test."]},"direction":"lost","metric":"landing page conversion rate","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Method Savvy","url":"https://liftarchive.com/practitioners/method-savvy/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/ppc-led-campaign-reduces-cost-per-lead","source_name":"MarketingSherpa case study","brand":null},{"slug":"postano-retargeting-banner-ads","url":"https://liftarchive.com/test/postano-retargeting-banner-ads/","markdown_url":"https://liftarchive.com/test/postano-retargeting-banner-ads/index.md","title":"Retargeting banner ads for site visitors: +278% demo request rate","vertical":"saas","page_type":"ad","page_type_name":"Ad","elements":["Retargeting"],"element_slugs":["retargeting"],"change":"Retargeting banner ads for site visitors","control":"No retargeting: visitors who left Postano's site were not shown follow-up ads.","variant":"Every site visitor was cookied and shown Postano banner ads on Google Display Network sites for 30 days, later extended to 60. The ads were aimed at marketing leaders in verticals such as sports, fashion, events and ad agencies.","summary":"Postano started retargeting its website visitors with Google Display Network banners, and its demo request conversion rate rose 278% in the first 60 days. Clickthrough conversions rose 364%. Postano ran the campaign with its vendor Anvil Media and it was published as a MarketingSherpa case study; this is a before-and-after comparison, not a split test.","result":{"headline":"+278% demo request rate","metrics":["+278% conversion rate, measured by demo requests, in the first 60 days.","+364% clickthrough conversions.","Before/after only: there was no holdout group, so other changes in the period may have contributed.","Postano could not track these visitors well before the campaign, which makes the baseline less reliable."]},"direction":"won","metric":"demo request conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Postano","url":"https://liftarchive.com/practitioners/postano/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/retargeting","source_name":"MarketingSherpa case study","brand":null},{"slug":"volunteermatch-subject-line-value-categories","url":"https://liftarchive.com/test/volunteermatch-subject-line-value-categories/","markdown_url":"https://liftarchive.com/test/volunteermatch-subject-line-value-categories/index.md","title":"Network-size subject lines vs passion: -12.5% click rate","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Subject line","Value proposition"],"element_slugs":["subject-line","value-proposition"],"change":"Network-size subject lines vs passion","control":"Passion-led subject lines with no product feature, such as 'Spread the Only \"Good\" Office Virus'. The same line was sent twice as a double control.","variant":"Subject lines about network size, such as 'CC Your Boss: 1,000+ Ways To Make A Difference (Inside)' and 'Does your company care? Thousands of ways to prove it.'","summary":"Subject lines about the size of VolunteerMatch's nonprofit network got a 12.5% lower click rate than passion-led subject lines. MECLABS Institute ran the test with VolunteerMatch, and it was published as a MarketingSherpa case study. Two other value themes, proof and ease of use, showed no significant difference from passion.","result":{"headline":"-12.5% click rate","metrics":["-12.5% click rate for the network-size pair versus the passion pair. This variant lost.","Proof and ease-of-use subject lines showed no statistically significant difference from passion.","Across all lines, those starting with the word volunteer or volunteering did better.","The test went to VolunteerMatch's large B2C volunteer list, not the B2B buyers the product is sold to."]},"direction":"lost","metric":"click rate","quantified":true,"evidence":"ab-test","date":"2015-02","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/saas-nonprofit-increased-clickthrough-on-landing-page","source_name":"MarketingSherpa case study","brand":null},{"slug":"volunteermatch-cta-speak-to-expert","url":"https://liftarchive.com/test/volunteermatch-cta-speak-to-expert/","markdown_url":"https://liftarchive.com/test/volunteermatch-cta-speak-to-expert/index.md","title":"'Speak to an Expert' plus a demo CTA vs 'Contact Sales': +291% clicks","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta copy","Secondary cta"],"element_slugs":["cta-copy","secondary-cta"],"change":"'Speak to an Expert' plus a demo CTA vs 'Contact Sales'","control":"The VolunteerMatch Solutions landing page had one call to action: a 'Contact Sales' button to get a quote.","variant":"The button read 'Speak to an Expert' and promised custom pricing. A second, lower-commitment button offered a demo for visitors not ready to talk.","summary":"Changing 'Contact Sales' to 'Speak to an Expert', offering custom pricing instead of a quote, and adding a second demo button lifted clickthrough 291% on VolunteerMatch's solutions landing page. MECLABS Institute ran the test with VolunteerMatch, and it was published as a MarketingSherpa case study. Three changes went live together, so the lift can't be credited to the new button text alone.","result":{"headline":"+291% clicks","metrics":["+291% overall clickthrough on the calls to action.","30% of visitors who clicked 'Speak to an Expert' went on to fill in the form.","No visitor who clicked 'Contact Sales' in the control filled in the form.","Sample sizes and confidence levels were not shared."]},"direction":"won","metric":"clickthrough","quantified":true,"evidence":"ab-test","date":"2015-02","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/saas-nonprofit-increased-clickthrough-on-landing-page","source_name":"MarketingSherpa case study","brand":null},{"slug":"volunteermatch-b2b-email-proof-vs-network","url":"https://liftarchive.com/test/volunteermatch-b2b-email-proof-vs-network/","markdown_url":"https://liftarchive.com/test/volunteermatch-b2b-email-proof-vs-network/index.md","title":"B2B email led by proof vs network size: +75% clicks, not significant","vertical":"saas","page_type":"email","page_type_name":"Email","elements":["Value proposition","Copy"],"element_slugs":["value-proposition","copy"],"change":"B2B email led by proof vs network size","control":"An email to VolunteerMatch's B2B list whose subject line, headline and opening paragraph led with the size of its nonprofit network.","variant":"The same email, but the subject line, headline and opening paragraph led with proof that employee volunteering programs make a difference. The Summit audience helped write it.","summary":"A B2B email that led with proof that employee volunteering pays off got 75% more clickthroughs than one leading with network size, but we count it as inconclusive because the result was not statistically significant. MECLABS Institute ran the test with VolunteerMatch during a live session at MarketingSherpa Email Summit 2015, and it was published as a MarketingSherpa case study. The list was small and open rates did not differ.","result":{"headline":"+75% clicks, not significant","metrics":["+75% clickthrough for the proof version versus the network version. Treated as flat: the difference was not statistically significant.","Open rates showed no significant difference between subject lines.","A third, ease-of-use version could not be compared, so its relative difference was not computed.","The rest of each email, including the two CTAs, was the same."]},"direction":"flat","metric":"clickthrough","quantified":true,"evidence":"ab-test","date":"2015-02","credited_to":{"name":"MECLABS Institute","url":"https://liftarchive.com/practitioners/meclabs-institute/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/saas-nonprofit-increased-clickthrough-on-landing-page","source_name":"MarketingSherpa case study","brand":null},{"slug":"businessuites-ppc-landing-page-redesign","url":"https://liftarchive.com/test/businessuites-ppc-landing-page-redesign/","markdown_url":"https://liftarchive.com/test/businessuites-ppc-landing-page-redesign/index.md","title":"Stripped-down PPC landing page with 3-field form: +88% conversions","vertical":"lead-gen","page_type":"landing-page","page_type_name":"Landing page","elements":["Page length","Form fields","Copy"],"element_slugs":["page-length","form-fields","copy"],"change":"Stripped-down PPC landing page with 3-field form","control":"A paid search landing page with long blocks of text about the services, lists of location addresses and maps, and a six-field quote form.","variant":"A short page with a market headline ('We have offices available in' plus the market), one office photo, a few bullets, award logos and a three-field form. Addresses, maps and the phone number were removed.","summary":"BusinesSuites replaced its text-heavy PPC landing page with a stripped-down page and a three-field form, and the conversion rate rose 88% while cost per action fell 45%. The office space provider ran this as a 50/50 split of paid search traffic, with help from its agency 3Q Digital, and it was published as a MarketingSherpa case study. Many changes shipped together, so no single element gets the credit.","result":{"headline":"+88% conversions","metrics":["+88% conversion rate versus the old pages.","-45% average cost per action.","BusinesSuites rolled the new page out to all paid search, and the lift continued.","Leads from the new page behaved differently in the sales pipeline, so the sales approach had to change. Watch lead quality, not just form fills."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2015","credited_to":{"name":"BusinesSuites","url":"https://liftarchive.com/practitioners/businessuites/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion","source_name":"MarketingSherpa case study","brand":null},{"slug":"nitro-in-app-cross-sells","url":"https://liftarchive.com/test/nitro-in-app-cross-sells/","markdown_url":"https://liftarchive.com/test/nitro-in-app-cross-sells/index.md","title":"Cross-sells in Nitro's in-app checkout: +21% average order value","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Cross sell"],"element_slugs":["cross-sell"],"change":"Cross-sells in Nitro's in-app checkout","control":"The in-app purchase flow sold one thing: a single Nitro Pro license.","variant":"The product selection pop-up added software assurance and a backup CD as cross-sells, plus the option to buy multiple licenses, with tuned messaging and placement in the funnel.","summary":"Nitro added cross-sells and multi-license options to the in-app purchase flow for Nitro Pro, and reported a 22% rise in cross-sell revenue and a 21% rise in average order value. Nitro ran this change itself, working with its ecommerce vendor Cleverbridge, and it was published as a MarketingSherpa case study. It is a before-and-after comparison, not a split test.","result":{"headline":"+21% average order value","metrics":["Cross-sell revenue: +22% after the add-ons went live.","Average order value: +21%, so buyers spent more per purchase.","These are before-and-after figures, so other changes over the same period may have played a part."]},"direction":"won","metric":"cross-sell revenue / aov","quantified":true,"evidence":"before-after","date":"2014","credited_to":{"name":"Nitro","url":"https://liftarchive.com/practitioners/nitro/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/testing-optimization-for-b2b-conversion","source_name":"MarketingSherpa case study","brand":null},{"slug":"nitro-in-app-checkout-regional-confirmation-step","url":"https://liftarchive.com/test/nitro-in-app-checkout-regional-confirmation-step/","markdown_url":"https://liftarchive.com/test/nitro-in-app-checkout-regional-confirmation-step/index.md","title":"Extra confirmation step for some regions lifted Nitro's conversion","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps","Trust"],"element_slugs":["checkout-steps","trust"],"change":"Extra confirmation step for some regions lifted Nitro's conversion","control":"Every region saw the same minimal in-app checkout with as few steps as possible.","variant":"Buyers in India, Europe and the Middle East got an added confirmation step and more security and credibility content before buying.","summary":"Nitro added an extra confirmation step and more security content to its in-app checkout for buyers in India, Europe and the Middle East, and conversion went up for those regions. The exact lift was not shared. Nitro ran the tests with its ecommerce vendor, and they were published as a MarketingSherpa case study.","result":{"headline":"Conversion increased for those regions (no figure)","metrics":["Conversion: up for India, Europe and the Middle East despite the extra step. The size of the lift was not shared.","North American buyers did better with fewer steps, so the change was kept to the other regions.","With no figure, treat this as a direction to test, not a benchmark."]},"direction":"won","metric":"conversion","quantified":false,"evidence":"ab-test","date":"2014","credited_to":{"name":"Nitro","url":"https://liftarchive.com/practitioners/nitro/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/testing-optimization-for-b2b-conversion","source_name":"MarketingSherpa case study","brand":null},{"slug":"nitro-in-app-ordering-and-checkout-tests","url":"https://liftarchive.com/test/nitro-in-app-ordering-and-checkout-tests/","markdown_url":"https://liftarchive.com/test/nitro-in-app-ordering-and-checkout-tests/index.md","title":"In-app ordering plus 2 years of checkout tests: +88% daily conversion","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps","In app purchase"],"element_slugs":["checkout-steps","in-app-purchase"],"change":"In-app ordering plus 2 years of checkout tests","control":"Trial users had to leave the Nitro Pro app and go to the Nitro website to buy.","variant":"Users could buy from a button on the app's ribbon bar and finish the whole purchase and activation inside the app. Nitro then tested banner messaging and order steps one variable at a time.","summary":"Nitro moved purchasing for Nitro Pro inside the desktop app and then kept testing banner messages and order steps, and reported an 88% rise in daily conversion. This is the combined result of many changes over about two years, not one test. Nitro ran the work with its ecommerce vendor, and it was published as a MarketingSherpa case study.","result":{"headline":"+88% daily conversion","metrics":["Daily conversion: +88%. This is the cumulative result of many changes, so no single change gets the credit.","Revenue share: in-app ordering became about 30% of Nitro's overall revenue.","Average app sessions per day for Nitro Pro rose 380%, per the case study."]},"direction":"won","metric":"daily conversion","quantified":true,"evidence":"bundled","date":"2014","credited_to":{"name":"Nitro","url":"https://liftarchive.com/practitioners/nitro/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/testing-optimization-for-b2b-conversion","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-locked-content-push-return","url":"https://liftarchive.com/test/onswitch-locked-content-push-return/","markdown_url":"https://liftarchive.com/test/onswitch-locked-content-push-return/index.md","title":"Locking free content for three days cut OnSwitch purchases","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Push notification","Engagement"],"element_slugs":["push-notification","engagement"],"change":"Locking free content for three days cut OnSwitch purchases","control":"New users of the freemium lighting app had all free scenes available from day one.","variant":"Some popular free scenes were locked for the first three days, then unlocked with a push notification to bring users back.","summary":"OnSwitch locked some popular free scenes in its freemium lighting app for the first three days, then unlocked them with a push notification, and users bought less. They came back slightly more often, but the purchase drop made it a loss. OnSwitch ran the test using Apptimize, and it was published as a MarketingSherpa case study.","result":{"headline":"Users came back slightly more but bought less","metrics":["Purchases: down. This is a negative result; no figure was shared.","Return visits: slightly up, but not enough to make up for lost sales.","OnSwitch repeated the test with different locked content and got similar results."]},"direction":"lost","metric":"purchases","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-10-dollar-bundle-sale","url":"https://liftarchive.com/test/onswitch-10-dollar-bundle-sale/","markdown_url":"https://liftarchive.com/test/onswitch-10-dollar-bundle-sale/index.md","title":"$10 bundle with a 'Sale' headline at the top: revenue fell","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Plans","Bundle"],"element_slugs":["plans","bundle"],"change":"$10 bundle with a 'Sale' headline at the top","control":"The in-app store showed the usual list of packs with no larger bundle.","variant":"A new $10 bundle sat at the top of the pack list under a 'Sale' headline.","summary":"OnSwitch added a new $10 bundle at the top of its in-app pack list with a 'Sale' headline, and revenue fell after an initial spike. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study. A later version of the same bundle, placed and labelled differently, did better.","result":{"headline":"revenue fell","metrics":["Revenue: up briefly, then down. This is a negative result; no figure was shared.","The early spike faded, so a short test could have called this the wrong way."]},"direction":"lost","metric":"revenue","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-bundle-sale-relabel-upsell","url":"https://liftarchive.com/test/onswitch-bundle-sale-relabel-upsell/","markdown_url":"https://liftarchive.com/test/onswitch-bundle-sale-relabel-upsell/index.md","title":"'Bundle Sale' label plus explainer screen: revenue loss became a gain","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Plans","Copy"],"element_slugs":["plans","copy"],"change":"'Bundle Sale' label plus explainer screen","control":"The in-app store showed the usual list of packs with no larger bundle.","variant":"The same $10 bundle sat lower in the list, labelled 'Bundle Sale', and tapping it opened a redesigned upsell screen that explained the contents.","summary":"OnSwitch moved its $10 bundle to a new spot in the pack list, renamed it 'Bundle Sale' and added an upsell screen explaining what was inside, and revenue went up instead of down. The size of the gain was not shared. OnSwitch ran this follow-up test in its lighting app, and it was published as a MarketingSherpa case study.","result":{"headline":"revenue loss became a gain","metrics":["Revenue: up, where the first bundle version had lost revenue. No figure was shared.","Three things changed at once (placement, label and the upsell screen), so no single change gets the credit."]},"direction":"won","metric":"revenue","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-rating-prompt-emoji","url":"https://liftarchive.com/test/onswitch-rating-prompt-emoji/","markdown_url":"https://liftarchive.com/test/onswitch-rating-prompt-emoji/index.md","title":"Heart icons in an app rating prompt: +14.65% rate taps","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Copy","Emoji"],"element_slugs":["copy","emoji"],"change":"Heart icons in an app rating prompt","control":"The rating pop-up was titled 'Enjoying OnSwitch?' and offered text options to rate the app, give feedback or skip.","variant":"The pop-up used heart and broken-heart emoji as the title and the answer options.","summary":"OnSwitch replaced the text in its app rating pop-up with heart and broken-heart emoji, and taps on the rate option rose 14.65%. Skips fell 2.23%. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study.","result":{"headline":"+14.65% rate taps","metrics":["Rate taps: +14.65%, so more users went on to rate the app.","Skips: -2.23%, so slightly fewer users dismissed the prompt.","Sample size and significance were not shared."]},"direction":"won","metric":"rate button use","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-best-value-text-red","url":"https://liftarchive.com/test/onswitch-best-value-text-red/","markdown_url":"https://liftarchive.com/test/onswitch-best-value-text-red/index.md","title":"'Best Value' text in red instead of green: +5.6% sales","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Color"],"element_slugs":["color"],"change":"'Best Value' text in red instead of green","control":"The pack purchase screen showed 'Best Value, pay $5 to get them all' in green.","variant":"The same text appeared in red.","summary":"OnSwitch changed its 'Best Value, pay $5 to get them all' text from green to red on the pack purchase screen, and sales rose 5.6%. Nothing else changed. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study.","result":{"headline":"+5.6% sales","metrics":["Sales: +5.6% with the red text.","Sample size, duration and significance were not shared, so the lift may not be reliable."]},"direction":"won","metric":"sales","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"onswitch-buy-all-yellow-text-red-button","url":"https://liftarchive.com/test/onswitch-buy-all-yellow-text-red-button/","markdown_url":"https://liftarchive.com/test/onswitch-buy-all-yellow-text-red-button/index.md","title":"Louder 'Buy all scenes!' offer with red button: -10% conversion","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Color","Cta design"],"element_slugs":["color","cta-design"],"change":"Louder 'Buy all scenes!' offer with red button","control":"The purchase screen showed the 'Buy all scenes!' offer in white text with an understated buy button.","variant":"The offer text turned yellow, 'Save 58%' appeared more than once, and the buy button was boxed in red.","summary":"Making the purchase screen louder, with yellow offer text, a repeated 'Save 58%' and a red box around the buy button, cut conversion by 10%. OnSwitch ran this A/B test, and it was published as a MarketingSherpa case study. More visual emphasis did not mean more buyers here.","result":{"headline":"-10% conversion","metrics":["Conversion: -10% for the louder variant versus the plain control. This is a loss, so the original design was the better choice.","Sample size, test length and confidence level were not shared, so treat the size of the drop with some caution."]},"direction":"lost","metric":"conversion","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"OnSwitch","url":"https://liftarchive.com/practitioners/onswitch/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/text-color-change-in-a_b","source_name":"MarketingSherpa case study","brand":null},{"slug":"10app-push-notification-emoji","url":"https://liftarchive.com/test/10app-push-notification-emoji/","markdown_url":"https://liftarchive.com/test/10app-push-notification-emoji/index.md","title":"Skier or surfer emoji in push notifications: best engagement","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Push notification","Emoji"],"element_slugs":["push-notification","emoji"],"change":"Skier or surfer emoji in push notifications","control":"Text-only push notifications asked users to share a video.","variant":"The same notifications opened with a skier or surfer emoji.","summary":"Starting a push notification with a downhill skier or surfer emoji gave 10app its best-performing message in this round, but no lift figure was shared. 10app, a video-editing app for GoPro owners, ran the test and it was published as a MarketingSherpa case study. The team sent several message versions against a control at once.","result":{"headline":"best engagement","metrics":["Engagement: the emoji version performed best, according to 10app's co-founder. No percentage, sample size or confidence level was shared.","Because there is no number, treat this as a directional signal rather than a measured lift."]},"direction":"won","metric":"engagement","quantified":false,"evidence":"multivariate","date":"2015","credited_to":{"name":"10app","url":"https://liftarchive.com/practitioners/10app/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/video-app-uses-behavioral-data-increase-engagement","source_name":"MarketingSherpa case study","brand":null},{"slug":"10app-push-notification-awesomize-copy","url":"https://liftarchive.com/test/10app-push-notification-awesomize-copy/","markdown_url":"https://liftarchive.com/test/10app-push-notification-awesomize-copy/index.md","title":"Playful 'Awesomize' push copy: +163% and +171% engagement","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Push notification","Copy"],"element_slugs":["push-notification","copy"],"change":"Playful 'Awesomize' push copy","control":"A control push notification asked users to share a video. Its exact wording was not described.","variant":"Playful, audience-specific copy: 'Awesomize a video for your followers tonight!' and '#BreakTheInternet with an awesomized video, adventurer!'","summary":"Two playful push messages, 'Awesomize a video for your followers tonight!' and '#BreakTheInternet with an awesomized video, adventurer!', lifted engagement by 163% and 171%. 10app, a video-editing app, ran the test and it was published as a MarketingSherpa case study. The team tested several versions against a control at the same time.","result":{"headline":"+163% and +171% engagement","metrics":["'Awesomize a video for your followers tonight!': +163% engagement versus the control.","'#BreakTheInternet with an awesomized video, adventurer!': +171% engagement versus the control.","The case study does not define engagement precisely. Another test in the same article used share-button presses as the goal."]},"direction":"won","metric":"engagement","quantified":true,"evidence":"multivariate","date":"2015","credited_to":{"name":"10app","url":"https://liftarchive.com/practitioners/10app/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/video-app-uses-behavioral-data-increase-engagement","source_name":"MarketingSherpa case study","brand":null},{"slug":"voices-com-homepage-remove-talent-profiles","url":"https://liftarchive.com/test/voices-com-homepage-remove-talent-profiles/","markdown_url":"https://liftarchive.com/test/voices-com-homepage-remove-talent-profiles/index.md","title":"Removing featured talent from homepage: +33% sign-ups","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Social proof, authority & press","Page length"],"element_slugs":["social-proof","page-length"],"change":"Removing featured talent from homepage","control":"The homepage showed photos and profile links for 10 featured voice actors, five men and five women.","variant":"The featured talent section was removed, leaving visitors to focus on the service itself.","summary":"Removing a section of 10 featured voice actor profiles from the homepage raised new account sign-ups by 33%, and a rerun confirmed a 28% lift. Voices.com, a marketplace that connects clients with voice talent, ran this A/B test and it was published as a MarketingSherpa case study. Less content on the homepage led to more sign-ups.","result":{"headline":"+33% sign-ups","metrics":["New account sign-ups: +33% for the version without talent profiles over a 10-day test.","Rerun: +28% sign-ups, so the result held when tested again.","Both lifts are far above the site's normal daily variance of about 0.4%, which the team measured before testing."]},"direction":"won","metric":"new account signups","quantified":true,"evidence":"ab-test","date":"2014","credited_to":{"name":"Voices.com","url":"https://liftarchive.com/practitioners/voices-com/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/voices-gains-lift-in-sign-ups","source_name":"MarketingSherpa case study","brand":null},{"slug":"ferguson-email-signup-preference-center-redesign","url":"https://liftarchive.com/test/ferguson-email-signup-preference-center-redesign/","markdown_url":"https://liftarchive.com/test/ferguson-email-signup-preference-center-redesign/index.md","title":"Two-step email signup and preference center: +120% submissions","vertical":"lead-gen","page_type":"lead-form","page_type_name":"Lead form","elements":["Form fields","Cta copy","Privacy"],"element_slugs":["form-fields","cta-copy","privacy"],"change":"Two-step email signup and preference center","control":"The signup and preference center repeated questions across two similar pages, preselected default answers and ended with a 'Complete Customer Profile' button.","variant":"A short signup came first, then a preference center with questions based on the chosen industry. Defaults were removed, buttons used first-person copy ('Sign Me Up', 'Customize My Preferences') and a privacy notice was added.","summary":"Ferguson Enterprises rebuilt its email signup and preference center and saw form submissions rise 120% year over year. Ferguson, a large US distributor of plumbing supplies, ran the project and it was published as a MarketingSherpa case study. Several changes shipped together and the result is a year-over-year comparison, not a split test, so no single change can take the credit.","result":{"headline":"+120% submissions","metrics":["Form submissions: +120% year over year for the signup and preference center.","Site visits from the preference center: +117%.","Data quality improved too. Before, more than half of subscribers left the default answer in place, so the team could not trust it.","Both figures compare one year with the previous one, so seasonality and traffic changes may play a part."]},"direction":"won","metric":"form submissions","quantified":true,"evidence":"bundled","date":"2017","credited_to":{"name":"Ferguson Enterprises","url":"https://liftarchive.com/practitioners/ferguson-enterprises/","kind":"org"},"source_url":"https://marketingsherpa.com/article/case-study/wholesale-distributor-increases-form-submissions-120-percent","source_name":"MarketingSherpa case study","brand":null},{"slug":"drip-snocks-prominent-site-search","url":"https://liftarchive.com/test/drip-snocks-prominent-site-search/","markdown_url":"https://liftarchive.com/test/drip-snocks-prominent-site-search/index.md","title":"Making site search prominent: conversion rate 17.29% to 17.52%","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Filters, sorting & site search","Navigation & mega menus"],"element_slugs":["filters-search","menu"],"change":"Making site search prominent","control":"Search was barely visible on the site. Only 0.08% of visitors used it (1,653 of 2.1 million), even though searchers converted at 19.24% against 6.87% for non-searchers.","variant":"The search field was made prominent and easy to reach, so shoppers who knew what they wanted could type it straight away.","summary":"Making the site search easy to see and reach lifted conversion rate from 17.29% to 17.52% for SNOCKS, a German underwear and basics brand. DRIP Agency ran this A/B test and published it as part of its SNOCKS case study. The idea came from data showing that the few people who searched converted far better than everyone else.","result":{"headline":"conversion rate 17.29% to 17.52%","metrics":["Conversion rate: 17.29% to 17.52%, a gain of 0.23 points (about 1.3% relative). A small but positive lift.","The conversion rate base is much higher than a typical sitewide rate, so it likely measures a segment or a later funnel step.","Revenue impact was not shared for this test."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/snocks","source_name":"DRIP Agency case study","brand":"SNOCKS"},{"slug":"drip-snocks-pdp-fabric-closeup-gallery","url":"https://liftarchive.com/test/drip-snocks-pdp-fabric-closeup-gallery/","markdown_url":"https://liftarchive.com/test/drip-snocks-pdp-fabric-closeup-gallery/index.md","title":"Fabric close-up in the product gallery: +€39K revenue in test","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Fabric close-up in the product gallery","control":"The product gallery showed the product but had no close-up of the fabric.","variant":"A tactile close-up image of the material was added to the product gallery.","summary":"Adding a close-up photo of the fabric to the product gallery lifted revenue during the test from €1.00M to €1.04M (+€39K) for SNOCKS. DRIP Agency ran this A/B test on the underwear and basics brand's product pages and published it in its case study. The image aimed to make material quality easier to judge before buying.","result":{"headline":"+€39K revenue in test","metrics":["Revenue during the test: €1.00M to €1.04M, a gain of about €39K (roughly 4%).","Conversion rate and order value changes were not shared, so it is unclear which drove the gain."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/snocks","source_name":"DRIP Agency case study","brand":"SNOCKS"},{"slug":"drip-snocks-cart-complete-the-set-cross-sell","url":"https://liftarchive.com/test/drip-snocks-cart-complete-the-set-cross-sell/","markdown_url":"https://liftarchive.com/test/drip-snocks-cart-complete-the-set-cross-sell/index.md","title":"'Complete the set' cross-sells: +€8.4K revenue during the test","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"'Complete the set' cross-sells","control":"Product pages and the cart showed the existing cross-sell recommendations.","variant":"Recommendations were chosen and framed to help shoppers complete a set, rather than suggesting unrelated add-ons. DRIP also tuned how relevant the suggestions were and when they appeared.","summary":"Framing cross-sell recommendations around completing a set lifted revenue during the test from €167K to €176K (+€8.4K) for SNOCKS. DRIP Agency ran this A/B test on product pages and in the cart and published it in its SNOCKS case study. Several cross-sell approaches were tested, and this is the strongest reported result.","result":{"headline":"+€8.4K revenue during the test","metrics":["Revenue during the test: €167K to €176K, reported as a gain of about €8.4K (roughly 5%).","Several variants were tested. The source reports the strongest, so the typical effect may be smaller.","Order value and attach rate were not shared for this test."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/snocks","source_name":"DRIP Agency case study","brand":"SNOCKS"},{"slug":"drip-snocks-complete-the-look-secondary-cta","url":"https://liftarchive.com/test/drip-snocks-complete-the-look-secondary-cta/","markdown_url":"https://liftarchive.com/test/drip-snocks-complete-the-look-secondary-cta/index.md","title":"Secondary 'Complete the look' button: +€5.1K revenue in test","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Add-to-cart & CTA buttons"],"element_slugs":["upsells","cta-button"],"change":"Secondary 'Complete the look' button","control":"Unisex product pages showed only the Add to Cart button.","variant":"A secondary 'Complete the look' button sat below Add to Cart and led to complementary products.","summary":"Adding a secondary 'Complete the look' button below Add to Cart lifted revenue during the test from €70K to €75K (+€5.1K) on SNOCKS unisex product pages. DRIP Agency ran this A/B test and published it in its SNOCKS case study. The button linked to complementary products without competing with the main purchase action.","result":{"headline":"+€5.1K revenue in test","metrics":["Revenue during the test: €70K to €75K, reported as a gain of about €5.1K (roughly 7%).","The test ran on unisex product pages only, so the figure covers a slice of the store's traffic.","Order value and click-through on the new button were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/snocks","source_name":"DRIP Agency case study","brand":"SNOCKS"},{"slug":"drip-koro-pdp-description-bullets-rewrite","url":"https://liftarchive.com/test/drip-koro-pdp-description-bullets-rewrite/","markdown_url":"https://liftarchive.com/test/drip-koro-pdp-description-bullets-rewrite/index.md","title":"Rewritten product descriptions and bullets: +3.4% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Rewritten product descriptions and bullets","control":"Product pages used the original descriptions and bullet points.","variant":"Selected descriptions and bullets were rewritten so shoppers could quickly see the benefits, what the product tastes like, and how to use it.","summary":"Rewriting product descriptions and bullet points lifted revenue per user by 3.4%, from €27.41 to €28.33, for German snack and food brand KoRo. DRIP Agency ran this A/B test (KRO-17) and published it in its KoRo case study. The new copy aimed to make benefits, taste and usage faster to understand.","result":{"headline":"+3.4% revenue per user","metrics":["Revenue per user: €27.41 to €28.33, a 3.4% lift.","Revenue during the test: about €131,917 more than control.","Conversion rate and order value were not shared separately."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/koro","source_name":"DRIP Agency case study","brand":"KoRo"},{"slug":"drip-koro-plp-smaller-category-overview","url":"https://liftarchive.com/test/drip-koro-plp-smaller-category-overview/","markdown_url":"https://liftarchive.com/test/drip-koro-plp-smaller-category-overview/index.md","title":"Smaller category overview on collection pages: +2.9% revenue per user","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Collection banners & headers","Layout, fonts & visual design"],"element_slugs":["collection-banner","layout-design"],"change":"Smaller category overview on collection pages","control":"Collection pages showed a large explanatory category overview above the product grid.","variant":"The category overview was made smaller, so the product grid appeared higher on the page.","summary":"Shrinking the category overview at the top of collection pages lifted revenue per user by 2.9%, from €16.26 to €16.72, for KoRo. DRIP Agency ran this A/B test (KRO-38) and published it in its KoRo case study. Products appeared sooner, so shoppers had less to scroll past before comparing items.","result":{"headline":"+2.9% revenue per user","metrics":["Revenue per user: €16.26 to €16.72, a 2.9% lift.","Conversion rate: 21.00% to 21.25%, a 1.2% relative lift.","Revenue during the test: about €58,653 more than control."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/koro","source_name":"DRIP Agency case study","brand":"KoRo"},{"slug":"drip-koro-checkout-remove-optional-fields","url":"https://liftarchive.com/test/drip-koro-checkout-remove-optional-fields/","markdown_url":"https://liftarchive.com/test/drip-koro-checkout-remove-optional-fields/index.md","title":"Removing optional checkout fields: +0.9% revenue per user","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"Removing optional checkout fields","control":"The checkout form included optional fields such as birthdate and state selection.","variant":"Those optional fields were removed or moved out of the main path, and the shipping steps stayed clear.","summary":"Removing or moving optional checkout fields such as birthdate and state lifted revenue per user by 0.9%, from €68.83 to €69.44, for KoRo. DRIP Agency ran this A/B test (KRO-05) and published it in its KoRo case study. The aim was to cut typing and decisions while keeping the shipping steps clear.","result":{"headline":"+0.9% revenue per user","metrics":["Revenue per user: €68.83 to €69.44, a 0.9% lift.","Conversion rate: 50.49% to 50.74%, a 0.5% relative lift. This is likely a checkout-step rate, not visitor conversion.","Revenue during the test: about €41,809 more than control.","The lifts are small, but checkout traffic is high intent, so small gains add up."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/koro","source_name":"DRIP Agency case study","brand":"KoRo"},{"slug":"drip-koro-shipping-form-login-section","url":"https://liftarchive.com/test/drip-koro-shipping-form-login-section/","markdown_url":"https://liftarchive.com/test/drip-koro-shipping-form-login-section/index.md","title":"Simpler shipping form and login section: checkout rate +1.4%","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"Simpler shipping form and login section","control":"Checkout used the original shipping-information form and login section.","variant":"The shipping form and login section were simplified, with fewer decision points for both returning customers and guests.","summary":"Simplifying the shipping form and login section in checkout lifted the checkout conversion rate from 87.16% to 88.41% (+1.4%) for KoRo. DRIP Agency ran this A/B test (KRO-64) and published it in its KoRo case study. The change gave guest and returning shoppers fewer choices to make at a high-intent moment.","result":{"headline":"checkout rate +1.4%","metrics":["Conversion rate: 87.16% to 88.41%, a 1.4% relative lift. This is a checkout-step rate, not visitor conversion.","Revenue per user: up 1.5%.","Revenue during the test: about €50,182 more than control."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/koro","source_name":"DRIP Agency case study","brand":"KoRo"},{"slug":"drip-kickz-remove-cart-page-drawer-upsell","url":"https://liftarchive.com/test/drip-kickz-remove-cart-page-drawer-upsell/","markdown_url":"https://liftarchive.com/test/drip-kickz-remove-cart-page-drawer-upsell/index.md","title":"Cart page replaced by a one-CTA cart drawer with upsells: +14.2% RPU","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Cart drawers & slide carts","Upsells & cross-sells"],"element_slugs":["cart-drawer","upsells"],"change":"Cart page replaced by a one-CTA cart drawer with upsells","control":"On desktop, adding a product led to a separate cart page. That page offered several calls to action, so shoppers had more than one path to choose from.","variant":"The cart page was removed. Shoppers saw a slimmer cart drawer with a single checkout button and a section of upsell products.","summary":"Removing the separate cart page and sending desktop shoppers to a cart drawer with one call to action and an upsell section lifted revenue per user by 14.2%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. The drawer also added upsells, so the cart change and the extra product exposure were tested together.","result":{"headline":"+14.2% RPU","metrics":["Revenue per user: +14.2% on desktop, as reported by DRIP Agency.","Conversion rate and average order value were not shared, so it is unclear whether more people bought or the same people spent more.","The result applies to desktop only. Mobile was not part of this test."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/kickz","source_name":"DRIP Agency case study","brand":"Kickz"},{"slug":"drip-kickz-plp-hot-bestseller-badges","url":"https://liftarchive.com/test/drip-kickz-plp-hot-bestseller-badges/","markdown_url":"https://liftarchive.com/test/drip-kickz-plp-hot-bestseller-badges/index.md","title":"'Hot' and 'Bestseller' badges on listing pages: +13.9% RPU","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bestseller badges & product labels","Social proof, authority & press"],"element_slugs":["badges-labels","social-proof"],"change":"'Hot' and 'Bestseller' badges on listing pages","control":"Product listing pages showed plain tiles. Nothing set trending or popular products apart from the rest.","variant":"Tiles for hype products, releases and best sellers carried a 'Hot' or 'Bestseller' badge.","summary":"Adding 'Hot' and 'Bestseller' badges to product tiles on listing pages lifted revenue per user by 13.9%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. The badges went on hype items, new releases and the best-selling products.","result":{"headline":"+13.9% RPU","metrics":["Revenue per user: +13.9%, as reported by DRIP Agency.","Click-through and conversion rate were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/kickz","source_name":"DRIP Agency case study","brand":"Kickz"},{"slug":"drip-kickz-plp-pagination-vs-infinite-scroll","url":"https://liftarchive.com/test/drip-kickz-plp-pagination-vs-infinite-scroll/","markdown_url":"https://liftarchive.com/test/drip-kickz-plp-pagination-vs-infinite-scroll/index.md","title":"Numbered pagination instead of 'Load more' scroll: +10.3% RPU","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Layout, fonts & visual design","Filters, sorting & site search"],"element_slugs":["layout-design","filters-search"],"change":"Numbered pagination instead of 'Load more' scroll","control":"Listing pages loaded more products as shoppers scrolled, with a 'Load more' button to pull in the next set.","variant":"Listing pages used traditional numbered pagination, so shoppers moved between fixed pages of products.","summary":"Replacing infinite scroll and a 'Load more' button with classic numbered pagination on listing pages lifted revenue per user by 10.3%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. DRIP's reading was that page numbers give shoppers more control over browsing.","result":{"headline":"+10.3% RPU","metrics":["Revenue per user: +10.3%, as reported by DRIP Agency.","Pages per session, product clicks and conversion rate were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/kickz","source_name":"DRIP Agency case study","brand":"Kickz"},{"slug":"drip-giesswein-pdp-merino-wool-badge","url":"https://liftarchive.com/test/drip-giesswein-pdp-merino-wool-badge/","markdown_url":"https://liftarchive.com/test/drip-giesswein-pdp-merino-wool-badge/index.md","title":"'100% Merino Wolle' badge on product pages: +€232,500 a month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bestseller badges & product labels"],"element_slugs":["badges-labels"],"change":"'100% Merino Wolle' badge on product pages","control":"Product pages mentioned the Merino wool only inside the product description, where many shoppers would not see it.","variant":"A clear '100% Merino Wolle' badge appeared on the product page itself, presented as a quality cue.","summary":"Adding a prominent '100% Merino Wolle' badge to Giesswein product pages added an estimated €232,500 in revenue per month. DRIP Agency ran this test for Giesswein, an Austrian premium wool footwear brand, and published it as a case study on its own site. The badge was framed as a sign of quality rather than an eco claim, because DRIP's research found quality was the main reason people bought.","result":{"headline":"+€232,500 a month","metrics":["Revenue: +€232,500 per month, as estimated by DRIP Agency. This was the largest single win in the Giesswein program.","No percentage lift, conversion rate or revenue per user figure was shared for this test.","The monthly figure is a projection from the test, not audited revenue."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/giesswein","source_name":"DRIP Agency case study","brand":"Giesswein"},{"slug":"drip-giesswein-pdp-material-care-section","url":"https://liftarchive.com/test/drip-giesswein-pdp-material-care-section/","markdown_url":"https://liftarchive.com/test/drip-giesswein-pdp-material-care-section/index.md","title":"Wool and care section on product pages: +€52,470 a month","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Wool and care section on product pages","control":"Product pages had no section about the material or how to look after it.","variant":"A dedicated section on the product page explained the wool's properties and gave care instructions.","summary":"Adding a dedicated section on wool properties and care instructions to Giesswein product pages added an estimated €52,470 in revenue per month. DRIP Agency ran this test for Giesswein, an Austrian premium wool footwear brand, and published it as a case study on its own site. The section aimed to show the wool as premium and long-lasting.","result":{"headline":"+€52,470 a month","metrics":["Revenue: +€52,470 per month, as estimated by DRIP Agency.","No percentage lift, conversion rate or revenue per user figure was shared.","The monthly figure is a projection from the test, not audited revenue."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/giesswein","source_name":"DRIP Agency case study","brand":"Giesswein"},{"slug":"drip-giesswein-plp-quick-add-to-cart","url":"https://liftarchive.com/test/drip-giesswein-plp-quick-add-to-cart/","markdown_url":"https://liftarchive.com/test/drip-giesswein-plp-quick-add-to-cart/index.md","title":"Add-to-cart button on listing tiles: +7.2% conversion, +7.7% RPU","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Add-to-cart & CTA buttons"],"element_slugs":["product-cards","cta-button"],"change":"Add-to-cart button on listing tiles","control":"Listing-page tiles had no add-to-cart button. Shoppers had to open the product page to buy.","variant":"An 'In den Warenkorb' (add to cart) button sat beneath each tile, so shoppers could add items straight from the listing.","summary":"Adding an add-to-cart button under each product tile on Giesswein's listing pages lifted conversion rate by 7.2% and revenue per user by 7.7%. DRIP Agency ran this test for Giesswein, an Austrian premium wool footwear brand, and published it as a case study on its own site. The button let shoppers add a product without opening the product page.","result":{"headline":"+7.2% conversion, +7.7% RPU","metrics":["Conversion rate: +7.2%, as reported by DRIP Agency.","Revenue per user: +7.7%, so the extra orders did not come at the cost of order value.","Product page visits and return rate were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/giesswein","source_name":"DRIP Agency case study","brand":"Giesswein"},{"slug":"drip-oceansapart-sold-out-similar-products","url":"https://liftarchive.com/test/drip-oceansapart-sold-out-similar-products/","markdown_url":"https://liftarchive.com/test/drip-oceansapart-sold-out-similar-products/index.md","title":"'Similar Products' on sold-out pages: +11.6% conversion, +21.7% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product cards & quick add","Upsells & cross-sells"],"element_slugs":["product-cards","upsells"],"change":"'Similar Products' on sold-out pages","control":"When a product variant was sold out, the page showed only a Notify Me button. Shoppers had nowhere to go next on the page.","variant":"A 'Similar Products' section appeared below the Notify Me button, suggesting alternatives that were in stock.","summary":"Showing a 'Similar Products' section below the Notify Me button on sold-out product pages lifted conversion rate by 11.6% and revenue per user by 21.7%. DRIP Agency ran this test for Oceansapart, an activewear brand selling direct to consumers, and published it as a case study on its own site. The aim was to turn a dead end into a path to another purchase.","result":{"headline":"+11.6% conversion, +21.7% RPU","metrics":["Conversion rate: +11.6%, as reported by DRIP Agency.","Revenue per user: +21.7%, the larger of the two gains.","Sign-ups for back-in-stock alerts were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/oceansapart","source_name":"DRIP Agency case study","brand":"Oceansapart"},{"slug":"drip-oceansapart-homepage-bestsellers-below-categories","url":"https://liftarchive.com/test/drip-oceansapart-homepage-bestsellers-below-categories/","markdown_url":"https://liftarchive.com/test/drip-oceansapart-homepage-bestsellers-below-categories/index.md","title":"Bestseller slider moved below categories: +10.4% conversion","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Social proof, authority & press"],"element_slugs":["layout-design","social-proof"],"change":"Bestseller slider moved below categories","control":"On the French homepage, a bestseller slider sat above the product category section.","variant":"The same bestseller slider was moved below the category section. Nothing else on the page was reported as changed.","summary":"Moving the bestseller slider below the category section on Oceansapart's French homepage lifted conversion rate by 10.4% and revenue per user by 13.8%. DRIP Agency ran this test for Oceansapart, an activewear brand selling direct to consumers, and published it as a case study on its own site. Shoppers saw categories first, then best sellers.","result":{"headline":"+10.4% conversion","metrics":["Conversion rate: +10.4%, as reported by DRIP Agency.","Revenue per user: +13.8%.","This ran on the French market homepage only, so it may not carry over to other markets."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/oceansapart","source_name":"DRIP Agency case study","brand":"Oceansapart"},{"slug":"drip-oceansapart-interactive-size-finder","url":"https://liftarchive.com/test/drip-oceansapart-interactive-size-finder/","markdown_url":"https://liftarchive.com/test/drip-oceansapart-interactive-size-finder/index.md","title":"Interactive size finder instead of size chart: +8% conversion rate","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Variant, size & option selectors","Product finder quizzes"],"element_slugs":["variant-selector","quiz-finder"],"change":"Interactive size finder instead of size chart","control":"The product page offered a standard static size chart. Shoppers had to read the table and work out their own size.","variant":"A 'Find My Size' link opened Sizekick, an interactive tool that recommends a size. The rest of the page stayed the same.","summary":"Replacing a static size chart with an interactive 'Find My Size' tool lifted conversion rate by 8.0% and revenue per user by 10.0% on Oceansapart's product pages. DRIP Agency ran this test for the activewear brand and published it as a case study. The tool, Sizekick, gives each shopper a size recommendation instead of a generic table to read.","result":{"headline":"+8% conversion rate","metrics":["Conversion rate: +8.0%. More visitors to the product page went on to buy.","Revenue per user: +10.0%. Revenue grew a little faster than orders, which hints at bigger or pricier baskets.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/oceansapart","source_name":"DRIP Agency case study","brand":"Oceansapart"},{"slug":"drip-oceansapart-clear-discount-price-display","url":"https://liftarchive.com/test/drip-oceansapart-clear-discount-price-display/","markdown_url":"https://liftarchive.com/test/drip-oceansapart-clear-discount-price-display/index.md","title":"Crossed-out price next to final price: +€43,876/month revenue","vertical":"ecommerce","page_type":"site-wide","page_type_name":"Site-wide","elements":["Pricing, discounts & savings display"],"element_slugs":["pricing-discounts"],"change":"Crossed-out price next to final price","control":"Discounts were shown in a way that made shoppers do the math or interpret a code. The real price was not obvious on listing, product or cart pages.","variant":"Each discounted item showed the original price crossed out beside the final price. This was applied across listing pages, product pages and the cart.","summary":"Showing the crossed-out original price next to the final price on listing pages, product pages and the cart added an estimated €43,876 a month in revenue for Oceansapart. DRIP Agency ran this test for the activewear brand and published it as a case study. Before the change, shoppers had to do mental math or work out discount codes to see what they would pay.","result":{"headline":"+€43,876/month revenue","metrics":["Revenue: +€43,876 per month, as reported by the agency.","The case study does not break the gain into conversion rate or order value.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/oceansapart","source_name":"DRIP Agency case study","brand":"Oceansapart"},{"slug":"drip-oceansapart-pdp-benefit-subline","url":"https://liftarchive.com/test/drip-oceansapart-pdp-benefit-subline/","markdown_url":"https://liftarchive.com/test/drip-oceansapart-pdp-benefit-subline/index.md","title":"Two-benefit subline under product name: +€28,934/month revenue","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Two-benefit subline under product name","control":"The product page header showed the product name with no supporting line. The benefits sat lower on the page.","variant":"A short subline was added directly under the product name. It summed up the product's top two benefits.","summary":"Adding a short subline under the product name that sums up the top two benefits added an estimated €28,934 a month in revenue for Oceansapart. DRIP Agency ran this test for the activewear brand and published it as a case study. The change moved the main reason to buy up to the top of the product page.","result":{"headline":"+€28,934/month revenue","metrics":["Revenue: +€28,934 per month, as reported by the agency.","The case study does not say how much of the gain came from conversion rate versus order value.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/oceansapart","source_name":"DRIP Agency case study","brand":"Oceansapart"},{"slug":"drip-blackroll-pillow-usp-accordion-buybox","url":"https://liftarchive.com/test/drip-blackroll-pillow-usp-accordion-buybox/","markdown_url":"https://liftarchive.com/test/drip-blackroll-pillow-usp-accordion-buybox/index.md","title":"Benefits accordion in pillow buy box: +4.2% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy","Layout, fonts & visual design"],"element_slugs":["headlines-copy","layout-design"],"change":"Benefits accordion in pillow buy box","control":"The mobile product page used the standard buy box. Key benefits were not grouped near the price and button.","variant":"A compact accordion of the strongest benefits was placed inside the buy box, near the price and Add to Cart. Shoppers could expand it without leaving the decision area.","summary":"Adding a compact, collapsible benefits accordion to the mobile buy box raised revenue per user by 4.2% on BLACKROLL's Recovery Pillow product page. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. The agency reports €21.5K of extra revenue during the test.","result":{"headline":"+4.2% revenue per user","metrics":["Revenue per user: +4.2% on mobile.","Extra revenue: about €21.5K during the test runtime. This is not a monthly or yearly figure.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-recovery-boots-mode-benefits","url":"https://liftarchive.com/test/drip-blackroll-recovery-boots-mode-benefits/","markdown_url":"https://liftarchive.com/test/drip-blackroll-recovery-boots-mode-benefits/index.md","title":"Scannable benefit copy for Recovery Boots modes: +10.6% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Scannable benefit copy for Recovery Boots modes","control":"The product page explained the boots' modes in a slider with dense, technical text. Shoppers had to read closely to see what each mode did for them.","variant":"The same slider used short, scannable copy for each mode. Each one led with what it does for the user.","summary":"Rewriting the Recovery Boots mode slider as short, benefit-led copy lifted revenue per user by 10.6% on BLACKROLL's product page. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. The agency reports €9.8K of extra revenue during the test.","result":{"headline":"+10.6% RPU","metrics":["Revenue per user: +10.6%.","Extra revenue: about €9.8K during the test runtime. This is not a monthly or yearly figure.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-pdp-promise-section","url":"https://liftarchive.com/test/drip-blackroll-pdp-promise-section/","markdown_url":"https://liftarchive.com/test/drip-blackroll-pdp-promise-section/index.md","title":"Trial, warranty and free returns in one promise block: +5.5% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Money-back guarantee & returns","Trust badges & security seals","Shipping & delivery messaging"],"element_slugs":["guarantee","trust-badges","shipping-messaging"],"change":"Trial, warranty and free returns in one promise block","control":"Trust cues like the trial, warranty and free returns were scattered across the page. Shoppers had to find them one by one.","variant":"A clear section titled 'Unser Versprechen' (Our promise) grouped the 90-day risk-free trial, the warranty and free shipping and returns in one place.","summary":"Grouping BLACKROLL's 90-day risk-free trial, warranty and free shipping and returns into one promise section lifted revenue per user by 5.5% on targeted product pages. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. The agency reports €60.5K of extra revenue during the test.","result":{"headline":"+5.5% RPU","metrics":["Revenue per user: +5.5% on the targeted product pages.","Extra revenue: about €60.5K during the test runtime. This is not a monthly or yearly figure.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-cross-sell-above-atc","url":"https://liftarchive.com/test/drip-blackroll-cross-sell-above-atc/","markdown_url":"https://liftarchive.com/test/drip-blackroll-cross-sell-above-atc/index.md","title":"One-click cross-sell above Add to Cart: +3.0% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells"],"element_slugs":["upsells"],"change":"One-click cross-sell above Add to Cart","control":"A complementary product appeared low in the page content, below the fold. Many shoppers likely never scrolled to it.","variant":"A compact one-click cross-sell for the same kind of add-on was moved into the buy box, just above Add to Cart.","summary":"Moving a one-click cross-sell from low on the page into the buy box, above the Add to Cart button, raised revenue per user by 3.0% on BLACKROLL's Recovery Pillow product page. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. The agency reports €29.8K of extra revenue during the test.","result":{"headline":"+3.0% revenue per user","metrics":["Revenue per user: +3.0%.","Extra revenue: about €29.8K during the test runtime. This is not a monthly or yearly figure.","The case study does not say how often the add-on was picked or how conversion rate moved.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-fascia-gun-heads-labeled-shots","url":"https://liftarchive.com/test/drip-blackroll-fascia-gun-heads-labeled-shots/","markdown_url":"https://liftarchive.com/test/drip-blackroll-fascia-gun-heads-labeled-shots/index.md","title":"Numbered, labelled shots of massage gun heads: +11.3% conversion","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery"],"element_slugs":["product-images"],"change":"Numbered, labelled shots of massage gun heads","control":"The product page showed the attachment heads in a lifestyle image. It was not clear what each head was or how to use it.","variant":"Each head was shown in a clear, numbered product shot with a label. A short line explained its use.","summary":"Replacing a lifestyle image of the fascia gun attachment heads with numbered, labelled product shots lifted conversion rate by 11.3% and revenue per user by 10.4% for BLACKROLL. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. Each head got a short note explaining what it is for.","result":{"headline":"+11.3% conversion","metrics":["Conversion rate: +11.3%.","Revenue per user: +10.4%. Most of the revenue gain seems to come from more people buying.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-pillow-sleep-position-guide","url":"https://liftarchive.com/test/drip-blackroll-pillow-sleep-position-guide/","markdown_url":"https://liftarchive.com/test/drip-blackroll-pillow-sleep-position-guide/index.md","title":"Side-by-side sleep-position guide on pillow page: +5.4% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Product images & gallery","Benefit, problem, how-it-works & results sections"],"element_slugs":["product-images","how-it-works-results"],"change":"Side-by-side sleep-position guide on pillow page","control":"The pillow product page explained sleep positions in a carousel that showed one position per slide. Shoppers had to swipe to compare side, back and stomach sleeping.","variant":"All sleep positions sat next to each other in one view. Each had fewer bullets and a clearer callout saying how the pillow suits that position.","summary":"Replacing a single-slide sleep-position carousel with a side-by-side guide on the BLACKROLL recovery pillow page lifted revenue per user by 5.4%. DRIP Agency ran this test for BLACKROLL, a German recovery and wellness brand, and published it in its own case study. The variant also cut the number of bullets and made each position's callout more direct.","result":{"headline":"+5.4% RPU","metrics":["Revenue per user: +5.4% against the carousel version.","Extra revenue during the test: about EUR 15.3K. This is revenue earned while the test ran, not a yearly projection.","Significance, sample size and test length were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-absolute-savings-message","url":"https://liftarchive.com/test/drip-blackroll-absolute-savings-message/","markdown_url":"https://liftarchive.com/test/drip-blackroll-absolute-savings-message/index.md","title":"'Du sparst' euro savings line under bundle price: +1.8% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Pricing, discounts & savings display","Bundles & quantity breaks"],"element_slugs":["pricing-discounts","bundles"],"change":"'Du sparst' euro savings line under bundle price","control":"The product page showed the bundle price. Any saving was built into the number, so shoppers had to work it out themselves.","variant":"A line directly below the price stated the saving as a euro amount, starting with \"Du sparst\" (\"You save\").","summary":"Adding an explicit euro savings line below the bundle price on BLACKROLL product pages lifted revenue per user by 1.8%. DRIP Agency ran this test for BLACKROLL and published it in its own case study. Before the change, the bundle saving was only implied by the price.","result":{"headline":"+1.8% RPU","metrics":["Revenue per user: +1.8%.","Extra revenue during the test: about EUR 27.9K. That is revenue during the runtime, not annualised.","Significance, sample size and test length were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-blackroll-paypal-pay-later-express","url":"https://liftarchive.com/test/drip-blackroll-paypal-pay-later-express/","markdown_url":"https://liftarchive.com/test/drip-blackroll-paypal-pay-later-express/index.md","title":"PayPal 'Pay in 30 days' plus Express Checkout: +2.2% RPU","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Payment icons, express checkout & BNPL","Checkout steps"],"element_slugs":["payment-icons","checkout-steps"],"change":"PayPal 'Pay in 30 days' plus Express Checkout","control":"Shoppers saw the standard payment path. No pay-later message appeared on the product page, and there was no PayPal Express option on the contact-information step.","variant":"A PayPal \"Pay in 30 days\" message sat near the price on the product page. The contact-information step of checkout also offered PayPal Express Checkout.","summary":"Adding a PayPal pay-in-30-days message near the product price, plus PayPal Express Checkout on the contact step, lifted BLACKROLL's revenue per user by 2.2%. DRIP Agency ran this test and published it in its own case study. Both changes shipped together, so the lift can't be split between them.","result":{"headline":"+2.2% RPU","metrics":["Revenue per user: +2.2%.","Extra revenue during the test: about EUR 35.0K, counted over the runtime only.","This was a bundled change, so the result belongs to the pair, not to either part alone.","Significance, sample size and test length were not shared."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/blackroll","source_name":"DRIP Agency case study","brand":"BLACKROLL"},{"slug":"drip-purelei-remove-plp-quick-shop","url":"https://liftarchive.com/test/drip-purelei-remove-plp-quick-shop/","markdown_url":"https://liftarchive.com/test/drip-purelei-remove-plp-quick-shop/index.md","title":"Removing quick shop from collection pages: +2.5% revenue per user","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add"],"element_slugs":["product-cards"],"change":"Removing quick shop from collection pages","control":"Product cards on the listing page had a quick-shop or quick-view overlay, so shoppers could add items to cart without leaving the grid.","variant":"The quick-shop overlay was removed. Clicking a product took shoppers to its full product page.","summary":"Removing the quick-shop overlay from Purelei's product listing pages raised average revenue per user by 2.5%. DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study. Without the overlay, shoppers clicked through to full product pages instead.","result":{"headline":"+2.5% revenue per user","metrics":["Average revenue per user: +2.5%.","Removing a convenience feature increased revenue, which runs against a common assumption.","Significance, sample size and test length were not shared for this test."]},"direction":"won","metric":"average revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/purelei","source_name":"DRIP Agency case study","brand":"Purelei"},{"slug":"drip-purelei-birthday-box-bundle","url":"https://liftarchive.com/test/drip-purelei-birthday-box-bundle/","markdown_url":"https://liftarchive.com/test/drip-purelei-birthday-box-bundle/index.md","title":"Curated Birthday Box gift bundle: +3.8% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Bundles & quantity breaks"],"element_slugs":["bundles"],"change":"Curated Birthday Box gift bundle","control":"Shoppers who wanted a gift had to choose and combine separate products themselves.","variant":"A ready-made Birthday Box bundle was offered, framed as a complete gift.","summary":"Offering a curated Birthday Box gift bundle raised Purelei's average revenue per user by 3.8%. DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study. Before, shoppers had to put a gift together from separate products.","result":{"headline":"+3.8% revenue per user","metrics":["Average revenue per user: +3.8%.","Where on the site the bundle appeared was not stated.","Significance, sample size and test length were not shared for this test."]},"direction":"won","metric":"average revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/purelei","source_name":"DRIP Agency case study","brand":"Purelei"},{"slug":"drip-livefresh-bundles-section-product-cards","url":"https://liftarchive.com/test/drip-livefresh-bundles-section-product-cards/","markdown_url":"https://liftarchive.com/test/drip-livefresh-bundles-section-product-cards/index.md","title":"Bundle accordion turned into product cards with add-to-cart: +7.5% RPU","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Bundles & quantity breaks","Product cards & quick add"],"element_slugs":["bundles","product-cards"],"change":"Bundle accordion turned into product cards with add-to-cart","control":"The listing page had an \"Unsere Bundles\" (\"Our bundles\") section. The bundles sat in a collapsed accordion, so their details were hidden until opened.","variant":"Each bundle appeared as a card with product details, images, price and its own add-to-cart button, right in the listing page.","summary":"Replacing a collapsed bundle accordion with scannable bundle cards on Livefresh's listing page raised revenue per user by 7.5%. DRIP Agency ran this test for Livefresh, a German juice cleanse and health food brand, and published it in its own case study. The new cards showed details, images, price and an add-to-cart button for each bundle.","result":{"headline":"+7.5% RPU","metrics":["Revenue per user: +7.5%.","Significance, sample size and test length were not shared for this test."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/livefresh","source_name":"DRIP Agency case study","brand":"Livefresh"},{"slug":"drip-livefresh-configurator-specific-cta","url":"https://liftarchive.com/test/drip-livefresh-configurator-specific-cta/","markdown_url":"https://liftarchive.com/test/drip-livefresh-configurator-specific-cta/index.md","title":"'Continue' button changed to 'Choose 3 boxes': +7.3% RPU","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons"],"element_slugs":["cta-button"],"change":"'Continue' button changed to 'Choose 3 boxes'","control":"In the food-cleanse configurator, the button to move to the next step said \"Continue\".","variant":"The button named the action tied to the shopper's chosen quantity, for example \"Choose 3 boxes\".","summary":"Changing a generic \"Continue\" button to one naming the selected quantity, such as \"Choose 3 boxes\", raised Livefresh's revenue per user by 7.3%. DRIP Agency ran this test in Livefresh's food-cleanse configurator and published it in its own case study. Only the button copy changed.","result":{"headline":"+7.3% RPU","metrics":["Revenue per user: +7.3%.","Significance, sample size and test length were not shared for this test."]},"direction":"won","metric":"revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/livefresh","source_name":"DRIP Agency case study","brand":"Livefresh"},{"slug":"drip-sendafriend-cart-personality-traits","url":"https://liftarchive.com/test/drip-sendafriend-cart-personality-traits/","markdown_url":"https://liftarchive.com/test/drip-sendafriend-cart-personality-traits/index.md","title":"Plush animals' personality traits shown in cart: +3.63% RPU","vertical":"ecommerce","page_type":"cart","page_type_name":"Cart","elements":["Headlines, product titles & copy"],"element_slugs":["headlines-copy"],"change":"Plush animals' personality traits shown in cart","control":"Single plush animals appeared in the cart as plain line items with the usual product details.","variant":"Each single plush animal in the cart also showed its personality traits.","summary":"Showing each plush animal's personality traits in the cart raised SendAFriend's average revenue per user by 3.63%. DRIP Agency ran this test for SendAFriend, a gifting brand, and published it in its own case study. Before, cart items appeared as plain products.","result":{"headline":"+3.63% RPU","metrics":["Average revenue per user: +3.63%.","Significance, sample size and test length were not shared for this test."]},"direction":"won","metric":"average revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/sendafriend","source_name":"DRIP Agency case study","brand":"SendAFriend"},{"slug":"drip-sendafriend-emotional-atc-subline","url":"https://liftarchive.com/test/drip-sendafriend-emotional-atc-subline/","markdown_url":"https://liftarchive.com/test/drip-sendafriend-emotional-atc-subline/index.md","title":"Emotional subline under Add to Cart: +3% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Add-to-cart & CTA buttons","Headlines, product titles & copy"],"element_slugs":["cta-button","headlines-copy"],"change":"Emotional subline under Add to Cart","control":"In-stock product pages showed a plain Add to Cart button with no extra text around it.","variant":"A short emotional subline sat directly under the Add to Cart button. It reminded shoppers the gift would help the recipient feel comforted and loved.","summary":"Adding a short emotional line under the Add to Cart button lifted average revenue per user by 3% for SendAFriend, a plush-animal gifting brand. DRIP Agency ran the test and published it as a case study. The line tied the click to why people buy: making someone feel comforted and loved.","result":{"headline":"+3% revenue per user","metrics":["Average revenue per user: +3% against the plain button.","The test ran only on product pages for items in stock.","Significance and sample size were not shared, so treat the size of the lift with care."]},"direction":"won","metric":"average revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/sendafriend","source_name":"DRIP Agency case study","brand":"SendAFriend"},{"slug":"drip-sendafriend-upsells-or-bundles-above-atc","url":"https://liftarchive.com/test/drip-sendafriend-upsells-or-bundles-above-atc/","markdown_url":"https://liftarchive.com/test/drip-sendafriend-upsells-or-bundles-above-atc/index.md","title":"Upsells or bundle choices above Add to Cart: +6.12% revenue per user","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Upsells & cross-sells","Bundles & quantity breaks"],"element_slugs":["upsells","bundles"],"change":"Upsells or bundle choices above Add to Cart","control":"Targeted product pages offered a single purchase path: pick the plush animal and add it to the cart.","variant":"Two variants ran against the original. One placed add-on upsells above the Add to Cart button; the other gave bundle options a more prominent layout.","summary":"A purchase-path variant on SendAFriend's product pages lifted average revenue per user by 6.12%. DRIP Agency ran this three-arm test, comparing the original page with add-on upsells above the button and with a stronger bundle-choice layout, and published it as a case study. The winning arm was labeled Variant C, but the source does not make clear which of the two layouts that was.","result":{"headline":"+6.12% revenue per user","metrics":["Variant C, average revenue per user: +6.12% against the original page.","The source does not say clearly whether Variant C was the upsell or the bundle layout, so we can't credit the lift to one design.","No figure was shared for the other variant.","Significance and sample size were not shared."]},"direction":"won","metric":"average revenue per user","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/sendafriend","source_name":"DRIP Agency case study","brand":"SendAFriend"},{"slug":"drip-beautytech-application-time-matrix","url":"https://liftarchive.com/test/drip-beautytech-application-time-matrix/","markdown_url":"https://liftarchive.com/test/drip-beautytech-application-time-matrix/index.md","title":"Application-time matrix instead of a general claim: +3.2% purchases","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Benefit, problem, how-it-works & results sections"],"element_slugs":["how-it-works-results"],"change":"Application-time matrix instead of a general claim","control":"The page gave a general statement about how long application takes.","variant":"A compact matrix listed application times for different body areas. Shoppers could see the time commitment for the area they cared about.","summary":"Replacing a general statement about how long the product takes to use with a compact matrix of application times per body area lifted purchases by 3.2%. DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study. The win was declared by a manager decision rather than by a clear statistical result.","result":{"headline":"+3.2% purchases","metrics":["Purchases: +3.2% against the control.","The result was labeled a winner by manager decision in DRIP's testing tool, not as a clear statistical win.","The tested code was handed over for permanent use on the site.","Significance and sample size were not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/beauty-tech-product-selection","source_name":"DRIP Agency case study","brand":null},{"slug":"drip-beautytech-mobile-priority-product-selector","url":"https://liftarchive.com/test/drip-beautytech-mobile-priority-product-selector/","markdown_url":"https://liftarchive.com/test/drip-beautytech-mobile-priority-product-selector/index.md","title":"Mobile product picker by shopper priority: +6.5% purchases","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Product finder quizzes","Variant, size & option selectors"],"element_slugs":["quiz-finder","variant-selector"],"change":"Mobile product picker by shopper priority","control":"Mobile shoppers saw the standard product choice, with several variants and bundles to compare on their own.","variant":"Mobile shoppers first picked a priority: application time, value for money or the overall package. The matching product option was then highlighted, and the others stayed on screen.","summary":"Letting mobile shoppers choose what matters most to them, then highlighting the matching product option, lifted purchases by 6.5%. DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study. The other options stayed visible, so shoppers were guided but not boxed in.","result":{"headline":"+6.5% purchases","metrics":["Purchases on mobile: +6.5% against the control.","DRIP's testing tool marked it a winner.","The test was mobile only, so the effect on desktop is unknown.","Significance and sample size were not shared."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/beauty-tech-product-selection","source_name":"DRIP Agency case study","brand":null},{"slug":"drip-beautytech-prominent-guarantee","url":"https://liftarchive.com/test/drip-beautytech-prominent-guarantee/","markdown_url":"https://liftarchive.com/test/drip-beautytech-prominent-guarantee/index.md","title":"More prominent money-back guarantee: -9.2% purchases","vertical":"ecommerce","page_type":"other","page_type_name":"Other","elements":["Money-back guarantee & returns"],"element_slugs":["guarantee"],"change":"More prominent money-back guarantee","control":"The page showed the brand's existing money-back guarantee in its usual, less prominent form.","variant":"The guarantee became a more prominent block, meant to reduce the feeling of risk before buying.","summary":"Making a money-back guarantee more prominent cut purchases by 9.2%. DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study. The variant was stopped and never rolled out.","result":{"headline":"-9.2% purchases","metrics":["Purchases: -9.2% against the control. This was a clear loss.","The variant was stopped and not rolled out.","Significance and sample size were not shared."]},"direction":"lost","metric":"purchases","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/case-studies/beauty-tech-product-selection","source_name":"DRIP Agency case study","brand":null},{"slug":"drip-newshades-plp-reduced-collection","url":"https://liftarchive.com/test/drip-newshades-plp-reduced-collection/","markdown_url":"https://liftarchive.com/test/drip-newshades-plp-reduced-collection/index.md","title":"75% fewer products on the collection page: +14% revenue","vertical":"ecommerce","page_type":"collection-page","page_type_name":"Collection page","elements":["Product cards & quick add","Layout, fonts & visual design"],"element_slugs":["product-cards","layout-design"],"change":"75% fewer products on the collection page","control":"The product listing page showed the full collection of blinds and sun-protection products.","variant":"The listing page showed a reduced collection, about 75% fewer products than before.","summary":"Cutting the product listing page down to about a quarter of the range lifted revenue by 14% for New Shades, an online store for blinds and sun protection. DRIP Agency ran the test and published it as a case study on its German site. Showing 75% fewer products made more money, not less.","result":{"headline":"+14% revenue","metrics":["Revenue: +14% against the full collection.","The variant did this with 75% fewer products on the page.","Only headline figures were shared. Significance, sample size and test length were not."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/de/case-studies/new-shades","source_name":"DRIP Agency case study","brand":"New Shades"},{"slug":"drip-mofakult-pdp-quality-seal","url":"https://liftarchive.com/test/drip-mofakult-pdp-quality-seal/","markdown_url":"https://liftarchive.com/test/drip-mofakult-pdp-quality-seal/index.md","title":"Quality seal on product pages: +21.8% cart value","vertical":"ecommerce","page_type":"product-page","page_type_name":"Product page","elements":["Trust badges & security seals","Bestseller badges & product labels"],"element_slugs":["trust-badges","badges-labels"],"change":"Quality seal on product pages","control":"Selected product pages showed no quality seal.","variant":"A quality seal was added to those same selected product pages.","summary":"Adding a quality seal to selected product pages lifted cart value by 21.8% for Mofakult, an online store for moped spare parts. DRIP Agency ran the test and published it as a case study on its German site. Only the headline figure was shared, so the exact metric is unclear.","result":{"headline":"+21.8% cart value","metrics":["Cart value: +21.8% against pages without the seal.","The source does not say if this means average order value or cart value per session.","Significance, sample size and which pages were included were not shared."]},"direction":"won","metric":"cart value","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"DRIP Agency","url":"https://liftarchive.com/practitioners/drip-agency/","kind":"org"},"source_url":"https://dripagency.de/de/case-studies/mofakult","source_name":"DRIP Agency case study","brand":"Mofakult"},{"slug":"od-zolemba-homepage-redesign","url":"https://liftarchive.com/test/od-zolemba-homepage-redesign/","markdown_url":"https://liftarchive.com/test/od-zolemba-homepage-redesign/index.md","title":"Functional homepage redesign for B2B buyers: +26% conversion rate","vertical":"ecommerce","page_type":"homepage","page_type_name":"Homepage","elements":["Layout, fonts & visual design","Filters, sorting & site search","Hero & above-the-fold section"],"element_slugs":["layout-design","filters-search","hero"],"change":"Functional homepage redesign for B2B buyers","control":"Zolemba's homepage dated from 2017. Most visitors never scrolled below the hero and mainly used search and the login link in the top navigation.","variant":"The redesign added shortcuts to the most-used listing pages, highlighted the label configurator, made login easier with a reason to log in, enlarged search, and used USPs aimed at buyers who know what they want.","summary":"A functional homepage redesign lifted conversion rate by 26% for Zolemba, a webshop selling printed labels to businesses. Online Dialogue ran the test in 2021 and published it as a case study. Many changes shipped together, so the result belongs to the redesign as a whole, not to any one element.","result":{"headline":"+26% conversion rate","metrics":["Conversion rate: +26%, the main hypothesis.","Click-through to product pages: +81%, the second hypothesis.","Logins: +24%, and orders through the label configurator: +38%.","All changes shipped as one bundle, so no single element can take credit."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2021","credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/redesign-zolemba/","source_name":"Online Dialogue case study","brand":"Zolemba"},{"slug":"conversionista-devold-checkout-18-fixes","url":"https://liftarchive.com/test/conversionista-devold-checkout-18-fixes/","markdown_url":"https://liftarchive.com/test/conversionista-devold-checkout-18-fixes/index.md","title":"18 checkout usability fixes at Devold: +73% checkout conversion","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"18 checkout usability fixes at Devold","control":"Devold's existing checkout. Heuristic review and usability testing had found several pain points that were losing sales.","variant":"18 small design changes to the checkout, each aimed at a pain point found in research and each needing little development work. They shipped over six weeks in two sprints.","summary":"Devold's checkout conversion rate rose 73% after 18 small, research-led checkout fixes went live. Conversionista ran the work for the Norwegian merino wool brand, working with Devold's tech partner Columbus. This was a before/after comparison of a bundle of changes, not an A/B test.","result":{"headline":"+73% checkout conversion","metrics":["Checkout conversion rate: +73% in the first month after launch, compared with the same month a year earlier.","Traffic in the later month was much lower, which the source notes. Lower traffic can raise conversion rate on its own if the visitors who remain are keener buyers.","The 18 changes shipped together, so no single fix can be credited. The source does not list each change."]},"direction":"won","metric":"checkout conversion rate","quantified":true,"evidence":"before-after","date":null,"credited_to":{"name":"Conversionista","url":"https://liftarchive.com/practitioners/conversionista/","kind":"org"},"source_url":"https://conversionista.com/cases/boosting-conversions-devolds-path-to-a-73-increase-in-checkout-success/","source_name":"Conversionista case study","brand":"Devold"},{"slug":"conversionista-kronans-apotek-delivery-options","url":"https://liftarchive.com/test/conversionista-kronans-apotek-delivery-options/","markdown_url":"https://liftarchive.com/test/conversionista-kronans-apotek-delivery-options/index.md","title":"Greener delivery preselected at checkout: +11% net profit","vertical":"ecommerce","page_type":"checkout","page_type_name":"Checkout","elements":["Shipping & delivery messaging","Free shipping thresholds & shipping price"],"element_slugs":["shipping-messaging","free-shipping-threshold"],"change":"Greener delivery preselected at checkout","control":"The delivery step of checkout had a free delivery option preselected.","variant":"A greener delivery method was preselected at the top of the delivery options. Customers were randomly shown one of five delivery price combinations, including free delivery on orders over 199 SEK.","summary":"Kronans Apotek grew net profit 11% by preselecting a greener delivery option at checkout in place of free delivery, and by testing new delivery prices. Conversionista ran the A/B tests for the Swedish pharmacy chain. Revenue rose 2% and green deliveries 25%.","result":{"headline":"+11% net profit","metrics":["Net profit: +11%. This was the main goal, and the best-performing variant was the main driver of the gain.","Revenue: +2%, so the change did not cost sales.","Green deliveries: +25%. More orders went to options such as Instabox and in-store pickup.","Costly low-value orders fell, which the source names as the cause of the margin problem."]},"direction":"won","metric":"net profit","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversionista","url":"https://liftarchive.com/practitioners/conversionista/","kind":"org"},"source_url":"https://conversionista.com/cases/experimentation-creating-extraordinary-impact-for-profitability-and-sustainabilit/","source_name":"Conversionista case study","brand":"Kronans Apotek"},{"slug":"agconsult-yoast-awareness-stage-pages-benefit-copy","url":"https://liftarchive.com/test/agconsult-yoast-awareness-stage-pages-benefit-copy/","markdown_url":"https://liftarchive.com/test/agconsult-yoast-awareness-stage-pages-benefit-copy/index.md","title":"Landing pages per audience and benefit-led copy: +118% revenue","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Headline","Plans","Page length"],"element_slugs":["headline","plans","page-length"],"change":"Landing pages per audience and benefit-led copy","control":"One product page for the Yoast SEO plugin served every visitor. The copy listed features, and many visitors couldn't tell what Premium added over the free version.","variant":"Separate landing pages for WordPress beginners, free-plugin users and web professionals, each with copy for that group. Feature lists were rewritten to say what each Premium feature does, when you need it and how it helps. Several versions were A/B tested.","summary":"Yoast's revenue rose 118% and transactions 83% after a year of research and A/B testing by AGConsult, built around separate landing pages for each audience and benefit-led copy. The staged data also reports a 62% higher conversion rate. These are program results that bundle many changes and tests, so no single change can claim them.","result":{"headline":"+118% revenue","metrics":["Revenue: +118% after one year, with no extra ad spend according to the source.","Transactions: +83% over the same year.","Conversion rate: +62% (from the staged data; the source page does not repeat this figure).","These are year-long program numbers, not the result of one split test. Other tests likely played a part."]},"direction":"won","metric":"transactions and revenue","quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"AGConsult","url":"https://liftarchive.com/practitioners/agconsult/","kind":"org"},"source_url":"https://www.agconsult.com/en/cases/conversion-optimization-yoast-seo/","source_name":"AGConsult case study","brand":null},{"slug":"agconsult-carglass-homepage-answers-doubts","url":"https://liftarchive.com/test/agconsult-carglass-homepage-answers-doubts/","markdown_url":"https://liftarchive.com/test/agconsult-carglass-homepage-answers-doubts/index.md","title":"Homepage that answers booking doubts: more online appointments","vertical":"lead-gen","page_type":"homepage","page_type_name":"Homepage","elements":["Page length","Social proof, authority & press"],"element_slugs":["page-length","social-proof"],"change":"Homepage that answers booking doubts","control":"The original homepage. Research found that 65% of visitors came to book an appointment, but far fewer actually did.","variant":"A new homepage built from user research that addressed the top questions and worries people had about booking a vehicle glass repair. It carried more content and looked more cluttered.","summary":"A Carglass Belgium homepage that answered visitors' main questions and doubts brought in more online appointments than the original. AGConsult ran the A/B test, but the source gives no figure for the lift. The winning page looked busier, yet gave visitors more clarity.","result":{"headline":"more online appointments","metrics":["Online appointments: up versus the original, per the source. No percentage or sample size is shared.","The busier page won, which goes against the idea that a cleaner homepage always converts better."]},"direction":"won","metric":"online appointments","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"AGConsult","url":"https://liftarchive.com/practitioners/agconsult/","kind":"org"},"source_url":"https://www.agconsult.com/en/cases/carglass-customer-centricity-investment-earned-back-several-times/","source_name":"AGConsult case study","brand":null},{"slug":"od-van-der-valk-clear-book-room-cta","url":"https://liftarchive.com/test/od-van-der-valk-clear-book-room-cta/","markdown_url":"https://liftarchive.com/test/od-van-der-valk-clear-book-room-cta/index.md","title":"Clear 'book a hotel room' button: at least +13% conversions","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Cta copy"],"element_slugs":["cta-copy"],"change":"Clear 'book a hotel room' button","control":"The reservations overview page with no clear booking button in view. The team judged the page unclear.","variant":"A clear call-to-action button to book a hotel room, placed in view. One variant combined all the tested changes, and separate variants tested each change alone.","summary":"Adding a clear 'book a hotel room' button to Van der Valk's reservations overview page lifted conversions by at least 13%. Online Dialogue ran this multi-variant test for the Dutch hotel group, around 2009. The button was tested on its own as well as combined with other changes.","result":{"headline":"at least +13% conversions","metrics":["Conversions: at least +13% from the clear call-to-action, as stated by the source.","The source gives a floor, not an exact lift, and shares no sample size or confidence level.","In the same test, extra deal promotion lowered conversions and free coffee and Wi-Fi had no significant effect."]},"direction":"won","metric":"bookings (conversion rate)","quantified":true,"evidence":"multivariate","date":"2009","credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/","source_name":"Online Dialogue case study","brand":null},{"slug":"od-van-der-valk-promote-deals","url":"https://liftarchive.com/test/od-van-der-valk-promote-deals/","markdown_url":"https://liftarchive.com/test/od-van-der-valk-promote-deals/index.md","title":"Promoting last-minute deals on booking page: fewer conversions","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Discount"],"element_slugs":["discount"],"change":"Promoting last-minute deals on booking page","control":"The reservations overview page without extra promotions.","variant":"Last-minute deals, special offers and hotel packages promoted more strongly on the page. The idea was that more promotion would bring more buyers.","summary":"Extra promotion of last-minute deals, offers and packages on Van der Valk's reservations overview page lowered conversions. Online Dialogue ran this multi-variant test for the Dutch hotel group around 2009. The promotions distracted visitors, and the source gives no figure for the drop.","result":{"headline":"fewer conversions","metrics":["Conversions: down versus the original. This variant lost.","The source says the promotions distracted visitors but gives no percentage, sample size or confidence level.","In the same test, a clear booking button lifted conversions by at least 13%."]},"direction":"lost","metric":"bookings (conversion rate)","quantified":false,"evidence":"multivariate","date":"2009","credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/","source_name":"Online Dialogue case study","brand":null},{"slug":"od-van-der-valk-free-coffee-wifi","url":"https://liftarchive.com/test/od-van-der-valk-free-coffee-wifi/","markdown_url":"https://liftarchive.com/test/od-van-der-valk-free-coffee-wifi/index.md","title":"Free coffee and Wi-Fi as reasons to book: no significant effect","vertical":"lead-gen","page_type":"other","page_type_name":"Other","elements":["Social proof, authority & press"],"element_slugs":["social-proof"],"change":"Free coffee and Wi-Fi as reasons to book","control":"The reservations overview page with no mention of free extras.","variant":"Free coffee and free Wi-Fi were highlighted on the page as reasons to book directly with Van der Valk.","summary":"Highlighting free coffee and free Wi-Fi on Van der Valk's reservations overview page had no significant effect on conversion. Online Dialogue ran this multi-variant test for the Dutch hotel group around 2009. The result is treated as flat.","result":{"headline":"no significant effect","metrics":["Conversion rate: no significant effect, per the source. The result is inconclusive.","No figures, sample size or confidence level are shared.","In the same test, a clear booking button lifted conversions by at least 13%, and extra deal promotion lowered them."]},"direction":"flat","metric":"bookings (conversion rate)","quantified":false,"evidence":"multivariate","date":"2009","credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/","source_name":"Online Dialogue case study","brand":null},{"slug":"od-van-der-valk-check-account-info-above-fold","url":"https://liftarchive.com/test/od-van-der-valk-check-account-info-above-fold/","markdown_url":"https://liftarchive.com/test/od-van-der-valk-check-account-info-above-fold/index.md","title":"Booking details moved above the fold: more completed bookings","vertical":"lead-gen","page_type":"checkout","page_type_name":"Checkout","elements":["Page length"],"element_slugs":["page-length"],"change":"Booking details moved above the fold","control":"The 'check account' step, where guests enter their email address and check the booking after picking a room. The booking details sat lower on the page, and many visitors dropped off here.","variant":"The information guests need to check they picked the right room was moved above the fold.","summary":"Moving the details guests need to confirm their room above the fold on Van der Valk's 'check account' step gave a high uplift in completed bookings. Online Dialogue ran the A/B test for the Dutch hotel group. The source gives no figure for the lift.","result":{"headline":"more completed bookings","metrics":["Completed bookings: a high uplift versus the original, per the source. No percentage or sample size is shared.","Two follow-up tests removed more unneeded content and put more focus on the email field. Both also won on completed bookings."]},"direction":"won","metric":"completed bookings","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/","source_name":"Online Dialogue case study","brand":null},{"slug":"od-van-der-valk-check-account-remove-content","url":"https://liftarchive.com/test/od-van-der-valk-check-account-remove-content/","markdown_url":"https://liftarchive.com/test/od-van-der-valk-check-account-remove-content/index.md","title":"Leaner 'check account' booking step: more completed bookings","vertical":"lead-gen","page_type":"checkout","page_type_name":"Checkout","elements":["Page length","Form fields"],"element_slugs":["page-length","form-fields"],"change":"Leaner 'check account' booking step","control":"The 'check account' step as it stood after an earlier winning test. Guests entered their email address here, and the details for checking their chosen room had already been moved above the fold.","variant":"Two follow-up versions were tested. One stripped out content the team saw as superfluous, and the other put more emphasis on filling in the email address.","summary":"Online Dialogue removed extra content from Van der Valk's 'check account' booking step and gave the email field more focus, and both follow-up tests lifted completed bookings. The case study does not share the size of the uplift. The tests built on an earlier win on the same step and were published as an Online Dialogue case study.","result":{"headline":"more completed bookings","metrics":["Completed bookings: both follow-up tests were reported as winners. Uplift figures, sample sizes and confidence levels were not shared.","The earlier test on this step, which moved booking details above the fold, was also described as a strong uplift in completed bookings, again without a number.","Online Dialogue's main lesson: guests were not really using this step to review their booking, so a more functional page with one clear task did better."]},"direction":"won","metric":"completed bookings","quantified":false,"evidence":"ab-test","date":null,"credited_to":{"name":"Online Dialogue","url":"https://liftarchive.com/practitioners/online-dialogue/","kind":"org"},"source_url":"https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/","source_name":"Online Dialogue case study","brand":null},{"slug":"conversionista-fortum-price-blocks-modal","url":"https://liftarchive.com/test/conversionista-fortum-price-blocks-modal/","markdown_url":"https://liftarchive.com/test/conversionista-fortum-price-blocks-modal/index.md","title":"Price details moved into a modal on Fortum's price page: -9% CTR","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display"],"element_slugs":["pricing-display"],"change":"Price details moved into a modal on Fortum's price page","control":"The original price page in Fortum's purchase flow for electricity contracts. Detailed price information opened in a drop-down inside the page.","variant":"Redesigned pricing blocks that spelled out the discounts more clearly. The deeper price details opened in a modal instead of a drop-down.","summary":"Conversionista redesigned the pricing blocks on Fortum's electricity-contract price page and moved the deeper price details into a modal, and click-through to the next step fell 9%. Among visitors who opened the second level of price details, 18% moved on in the variant against 75% in the original. Post-test analysis pointed at the modal, not the clearer pricing blocks, and was published as a Conversionista case study.","result":{"headline":"-9% CTR","metrics":["Click-through to the next step: -9% for the variant. This was a losing test.","After viewing the second level of price details, 18% of variant visitors continued, against 75% in the original. That gap is where the loss came from.","Click-through was the main metric because traffic was too low to read a reliable conversion-rate result."]},"direction":"lost","metric":"click-through to next step","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversionista","url":"https://liftarchive.com/practitioners/conversionista/","kind":"org"},"source_url":"https://conversionista.com/cases/turning-the-tide-how-deep-analysis-at-fortum-boosted-ab-test-results-from-9-to-9/","source_name":"Conversionista case study","brand":null},{"slug":"conversionista-fortum-price-blocks-dropdown-iteration","url":"https://liftarchive.com/test/conversionista-fortum-price-blocks-dropdown-iteration/","markdown_url":"https://liftarchive.com/test/conversionista-fortum-price-blocks-dropdown-iteration/index.md","title":"Fortum pricing blocks redesigned, drop-down kept: +9% click-through","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Pricing display","Cta copy"],"element_slugs":["pricing-display","cta-copy"],"change":"Fortum pricing blocks redesigned, drop-down kept","control":"The original price page in Fortum's purchase flow for electricity contracts, with detailed price information in a drop-down.","variant":"Redesigned pricing blocks that made discounts clearer, with improved copy and use of colour. Price details stayed in a drop-down rather than the modal used in the losing version.","summary":"Conversionista redesigned Fortum's pricing blocks with clearer copy and colour while keeping price details in a drop-down, and click-through to the next step rose 9%. It followed an earlier version that put the details in a modal and lost 9%. The result was published as a Conversionista case study.","result":{"headline":"+9% click-through","metrics":["Click-through to the next step: +9% for the redesigned variant against the original.","Conversionista describes the win as significant, but sample size and confidence were not shared.","The swing from -9% to +9% came from fixing the price-details interaction found in post-test analysis of the first version."]},"direction":"won","metric":"click-through to next step","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Conversionista","url":"https://liftarchive.com/practitioners/conversionista/","kind":"org"},"source_url":"https://conversionista.com/cases/turning-the-tide-how-deep-analysis-at-fortum-boosted-ab-test-results-from-9-to-9/","source_name":"Conversionista case study","brand":null},{"slug":"patio11-bcc-image-download-button","url":"https://liftarchive.com/test/patio11-bcc-image-download-button/","markdown_url":"https://liftarchive.com/test/patio11-bcc-image-download-button/index.md","title":"Download text link turned into a blue button: about +100% downloads","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta design"],"element_slugs":["cta-design"],"change":"Download text link turned into a blue button","control":"The free trial was offered through an understated text link on the site.","variant":"A graphical button that looked clickable, read \"Download / Free Trial\" on two lines, and was coloured blue to stand out against the orange, yellow and white site.","summary":"Patrick McKenzie replaced Bingo Card Creator's plain free-trial text link with a blue button image and reported roughly double the conversion rate to trial downloads. This was a before/after change, not a split test. It was published on the Kalzumeus blog in 2006.","result":{"headline":"about +100% downloads","metrics":["Conversion to trial download: about +100%, as stated by the author.","No visitor counts, test length or significance were shared for this change.","The author generally left each tweak live for two to five weekdays before judging it."]},"direction":"won","metric":"trial downloads","quantified":true,"evidence":"before-after","date":"2006-07","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-goal-as-first-text-link","url":"https://liftarchive.com/test/patio11-bcc-goal-as-first-text-link/","markdown_url":"https://liftarchive.com/test/patio11-bcc-goal-as-first-text-link/index.md","title":"Page goal as the first text link in content: about +20% conversions","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Cta placement","Copy"],"element_slugs":["cta-placement","copy"],"change":"Page goal as the first text link in content","control":"The first text link in each page's main content area was not necessarily the page's goal.","variant":"Across the site, the first text link in the main content pointed to the page's goal: the free trial download or the purchase.","summary":"Patrick McKenzie made each page's goal, a download or purchase, the first text link in the main content of Bingo Card Creator's site and reported about a 20% higher conversion rate. It was a before/after change applied across pages, not a split test. The result was published on the Kalzumeus blog in 2006.","result":{"headline":"about +20% conversions","metrics":["Conversion rate to download or purchase: about +20%, as stated by the author.","The author did not track whether people converted through the in-text link or the existing button on the right, so the source of the lift is unclear.","No visitor numbers or test durations were shared."]},"direction":"won","metric":"conversion rate to download/purchase","quantified":true,"evidence":"before-after","date":"2006-07","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-screenshot-above-fold","url":"https://liftarchive.com/test/patio11-bcc-screenshot-above-fold/","markdown_url":"https://liftarchive.com/test/patio11-bcc-screenshot-above-fold/index.md","title":"Screenshot moved below the fold on home page: about -25% downloads","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Screenshots","Layout"],"element_slugs":["screenshots","layout"],"change":"Screenshot moved below the fold on home page","control":"A product screenshot sat above the fold on the home page.","variant":"For 3 days, the screenshot was moved below the sales pitch, with nothing else on the site changed.","summary":"Patrick McKenzie moved the product screenshot on Bingo Card Creator's home page from above the fold to below the sales pitch, and trial downloads fell about 25%. The below-fold version ran for 3 days with nothing else changed, as a before/after test rather than a split test. It was published on the Kalzumeus blog in 2006.","result":{"headline":"about -25% downloads","metrics":["Trial downloads: about -25% with the screenshot below the fold. This was a losing change.","The author also reports that having a screenshot beat having none, but gives no number for that.","A scan of printed output did better at the bottom of the page, because placing it above the pitch meant few people scrolled down to read it."]},"direction":"lost","metric":"trial downloads","quantified":true,"evidence":"before-after","date":"2006-07","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-installer-desktop-shortcut","url":"https://liftarchive.com/test/patio11-bcc-installer-desktop-shortcut/","markdown_url":"https://liftarchive.com/test/patio11-bcc-installer-desktop-shortcut/index.md","title":"Desktop shortcut added to installer: about 2x downloads actually run","vertical":"saas","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding"],"element_slugs":["onboarding"],"change":"Desktop shortcut added to installer","control":"The Windows installer added only a Start menu shortcut.","variant":"From version 1.03, the installer also put a shortcut on the desktop. The author says it took about 45 seconds to set up.","summary":"Patrick McKenzie added a desktop shortcut to the Bingo Card Creator installer, alongside the existing Start menu entry, and the share of downloads confirmed as actually run roughly doubled. It was a before/after change in version 1.03, not a split test. The result was published on the Kalzumeus blog in 2006.","result":{"headline":"about 2x downloads actually run","metrics":["Share of downloads verified as run: about 2x. A run was counted when the app contacted the website from inside the program.","Sales were not measured separately, despite the post's title about doubling sales.","No download counts or time periods were shared."]},"direction":"won","metric":"share of downloads confirmed as actually run (app contacted the website)","quantified":true,"evidence":"before-after","date":"2006-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/08/11/tweak-your-installer-double-your-sales/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-adwords-poetry-ad","url":"https://liftarchive.com/test/patio11-bcc-adwords-poetry-ad/","markdown_url":"https://liftarchive.com/test/patio11-bcc-adwords-poetry-ad/index.md","title":"Rhyming-poem search ad vs plain ad: CTR 1.1% to 2.13%, same CPA","vertical":"saas","page_type":"ad","page_type_name":"Ad","elements":["Copy"],"element_slugs":["copy"],"change":"Rhyming-poem search ad vs plain ad","control":"A plain AdWords ad, refined over a month, headed \"Sight Words Bingo\" with the text \"Don't prep for an hour. Be ready in minutes with our software.\"","variant":"A rhyming ad headed \"Dolch Sight Word Bingo\" that read \"Roses are red, violets are blue, Bingo makes students love you.\" It used the same keywords, ad group and landing page.","summary":"Patrick McKenzie ran a deliberately campy rhyming search ad against a well-optimized plain ad for Bingo Card Creator, and click-through rose from about 1.1% to 2.13% at roughly the same cost per trial download. Conversion per click dipped slightly, from 22% to 19%. The test was published on the Kalzumeus blog in 2006.","result":{"headline":"CTR 1.1% to 2.13%, same CPA","metrics":["Click-through rate: about 1.1% for the plain ad vs 2.13% for the poem, roughly double the clicks.","Conversion to trial download: 22% vs 19%. The poem ad converted slightly worse per click.","Cost per trial download: about 32 cents vs about 31 cents, essentially flat. The win is more volume at the same cost.","The full experiment, including a third ad, cost $4.61 in clicks over about a week."]},"direction":"won","metric":"ctr and cost per trial download","quantified":true,"evidence":"ab-test","date":"2006-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/08/11/update-on-ad-experiments/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-adwords-free-lists-ad","url":"https://liftarchive.com/test/patio11-bcc-adwords-free-lists-ad/","markdown_url":"https://liftarchive.com/test/patio11-bcc-adwords-free-lists-ad/index.md","title":"Free word-list search ad: CTR 1.1% to 5.8%, but cost per trial rose","vertical":"saas","page_type":"ad","page_type_name":"Ad","elements":["Copy","Offer"],"element_slugs":["copy","offer"],"change":"Free word-list search ad","control":"A standard ad pitching the bingo software as a time saver for teachers, sent to a bingo landing page. It had been tuned for about a month and ran at about 1.1% CTR, 22% conversion and roughly 32 cents per trial.","variant":"A very short ad that just offered free Dolch sight word lists, sent to a simple resource page with the lists. That page then invited teachers to try playing bingo with them.","summary":"A tiny search ad offering free Dolch sight word lists got about five times the click-through rate of the standard product ad (5.8% vs 1.1%), but each trial download cost more (about 43 cents vs 32 cents). Patrick McKenzie ran this AdWords test for Bingo Card Creator and wrote it up on the Kalzumeus (patio11) blog. We mark it as lost because the goal was cheap trials, though the author was happy with the result for a new ad.","result":{"headline":"CTR 1.1% to 5.8%, but cost per trial rose","metrics":["Click-through rate: about 1.1% to about 5.8%. The free offer drew far more clicks from the same keywords.","Conversion to trial download: 22% to 14%. Many people who clicked wanted the free lists, not the software.","Cost per trial: about 32 cents to about 43 cents. Negative on the metric that mattered most, so we mark it lost.","Total spend to learn all this was under $5 over about a week, so the numbers are very small."]},"direction":"lost","metric":"ctr and cost per trial download","quantified":true,"evidence":"ab-test","date":"2006-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2006/08/11/update-on-ad-experiments/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-site-redesign-2008","url":"https://liftarchive.com/test/patio11-bcc-site-redesign-2008/","markdown_url":"https://liftarchive.com/test/patio11-bcc-site-redesign-2008/index.md","title":"Full site redesign and merger: more trials, but sales roughly halved","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Redesign","Layout"],"element_slugs":["redesign","layout"],"change":"Full site redesign and merger","control":"The old Bingo Card Creator site, with a sister site, Daily Bingo Cards, running separately.","variant":"The two sites merged into one, with a full redesign of the combined site. Many changes shipped at once, so no single element can be credited.","summary":"Merging two sites and redesigning the whole thing lifted weekday trial downloads from about 100 to 125-150, but daily sales dropped from about 2 to slightly under 1. Patrick McKenzie made this change for Bingo Card Creator and shared the numbers on the Kalzumeus (patio11) blog. This was a bundled before/after comparison, not a split test, and the numbers came from the first week only.","result":{"headline":"more trials, but sales roughly halved","metrics":["Weekday visitors: about 900 to 1,200 (compared against both old sites combined).","Pages per visit: 2.5 to 3.5, and time per visit: about 90 to 150 seconds.","Trial downloads: about 100 to 125-150 a day, and confirmed installs: 20-25 to 30-40. Not yet settled.","Sales: about 2 a day to slightly under 1. Negative on the main business metric, so we mark it lost."]},"direction":"lost","metric":"daily sales (also trial downloads)","quantified":true,"evidence":"bundled","date":"2008-03","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2008/03/15/results-of-site-redesign/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-extra-download-button-after-benefits","url":"https://liftarchive.com/test/patio11-bcc-extra-download-button-after-benefits/","markdown_url":"https://liftarchive.com/test/patio11-bcc-extra-download-button-after-benefits/index.md","title":"Extra download button after the benefits list: about +20% conversion","vertical":"saas","page_type":"homepage","page_type_name":"Homepage","elements":["Cta placement"],"element_slugs":["cta-placement"],"change":"Extra download button after the benefits list","control":"The home page, which was also the AdWords landing page, had one download button near the top. Below it sat a benefits list, then a very large sample bingo card image that pushed the next action far down.","variant":"A second download button was placed straight after the benefits list, before the large sample image.","summary":"Adding a second download button right after the benefits list took 10.4% of all clicks on the home page and lifted conversion by an estimated 20%. Patrick McKenzie made this change for Bingo Card Creator and measured it with a CrazyEgg click map, as written up on the Kalzumeus (patio11) blog. This was a before/after reading from a heatmap, not a split test.","result":{"headline":"about +20% conversion","metrics":["The new button got 86 clicks, 10.4% of all clicks on the page, from about 4,200 visitors over four days.","Estimated home page conversion lift: about 20%. This is the author's estimate after allowing for clicks taken from other download links.","Because the page was also the AdWords landing page, the author expected a lower cost per trial too, but no figure was shared."]},"direction":"won","metric":"trial downloads from the home page","quantified":true,"evidence":"before-after","date":"2009-02","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/02/04/crazyegg-makes-me-serious-money-again/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-new-shopping-cart","url":"https://liftarchive.com/test/patio11-bcc-new-shopping-cart/","markdown_url":"https://liftarchive.com/test/patio11-bcc-new-shopping-cart/index.md","title":"Fast home-built cart replacing hosted cart: +94% conversions","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps","Friction"],"element_slugs":["checkout-steps","friction"],"change":"Fast home-built cart replacing hosted cart","control":"The hosted e-junkie shopping cart. It was slow to open and included Continue Shopping and Update Cart steps.","variant":"A fast lightbox-style cart built in-house, with prices calculated in the page, no Continue Shopping or Update Cart buttons, and product branding instead of shopping-cart wording. Payment was still processed by e-junkie.","summary":"Replacing a slow hosted shopping cart with a fast, home-built lightbox cart lifted purchase conversions by 94%. Patrick McKenzie ran this split test for Bingo Card Creator and reported it on the Kalzumeus (patio11) blog. Several cart changes shipped together, so the lift can't be credited to any one of them.","result":{"headline":"+94% conversions","metrics":["Purchase conversions: +94% for the new cart.","In a later post the author said they had reset the test and still saw roughly a 100% improvement.","Sample size, duration and confidence level were not shared."]},"direction":"won","metric":"purchase conversions","quantified":true,"evidence":"ab-test","date":"2009-02","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/02/17/ninety-four-percent/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-native-jet-vs-java-build","url":"https://liftarchive.com/test/patio11-bcc-native-jet-vs-java-build/","markdown_url":"https://liftarchive.com/test/patio11-bcc-native-jet-vs-java-build/index.md","title":"Native Windows build vs Java build: 44 vs 31 sales","vertical":"saas","page_type":"other","page_type_name":"Other","elements":["Product options","Friction"],"element_slugs":["product-options","friction"],"change":"Native Windows build vs Java build","control":"Half of Windows downloaders got the standard Java version, wrapped with Launch4j. It asked users to install Java if they didn't have a recent enough version.","variant":"The other half got a self-contained native build made with Excelsior JET. It removed the Java dependency but was a much larger download.","summary":"Giving Windows downloaders a natively compiled build, which didn't need Java installed, produced 44 tracked sales versus 31 for the standard Java build. Patrick McKenzie ran this one-month split test for Bingo Card Creator and published it on the Kalzumeus (patio11) blog. Confidence was about 92%, below the usual 95% bar.","result":{"headline":"44 vs 31 sales","metrics":["Tracked sales: 44 for the native build vs 31 for the Java build, out of 75 sales tied to the test.","Confidence: about 92% (binomial test, p of about 0.08). Suggestive, not conclusive.","Of 118 total sales that month, only 75 could be tied to a version, so many buyers were not counted."]},"direction":"won","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2009-02","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/02/24/results-of-native-compilation-vs-java-split-test/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-adwords-landing-page-redesign","url":"https://liftarchive.com/test/patio11-bcc-adwords-landing-page-redesign/","markdown_url":"https://liftarchive.com/test/patio11-bcc-adwords-landing-page-redesign/index.md","title":"Dedicated one-button AdWords landing page: trial rate ~22% to ~28%","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Redesign","Cta design"],"element_slugs":["redesign","cta-design"],"change":"Dedicated one-button AdWords landing page","control":"AdWords clicks landed on general site pages. These usually turned about 18-22% of paid clicks into trials.","variant":"A page made only for ad traffic, focused on one large sign-up button, with a matching sign-up-free text link just above it.","summary":"Sending AdWords clicks to a dedicated landing page built around one main sign-up button lifted conversion to free trial from about 21-22% to about 28%. Patrick McKenzie made this change for the new web version of Bingo Card Creator and reported it on the Kalzumeus (patio11) blog. It was a before/after comparison against past averages, not a split test.","result":{"headline":"trial rate ~22% to ~28%","metrics":["Conversion to trial: about 21-22% to about 28% over the last 1,000 visitors.","The main button got over 180 clicks and the text link above it about 40 more, from those 1,000 visitors.","The author worked out that the same ad spend now gave about a third more trials, cutting acquisition cost by about 25%."]},"direction":"won","metric":"conversion to free trial from adwords","quantified":true,"evidence":"before-after","date":"2009-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/08/09/update-landing-page-redesign-successful/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-guest-login-link","url":"https://liftarchive.com/test/patio11-bcc-guest-login-link/","markdown_url":"https://liftarchive.com/test/patio11-bcc-guest-login-link/index.md","title":"Removing the 'log in as guest' link: no change in trial sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form"],"element_slugs":["form"],"change":"Removing the 'log in as guest' link","control":"The registration form included a discreet link letting people log in as a guest instead of creating an account.","variant":"The same registration form with the guest link removed.","summary":"Removing a small log-in-as-guest link from the registration form made no significant difference to trial sign-ups, though guest sessions fell sharply. Patrick McKenzie ran this split test with A/Bingo on the web version of Bingo Card Creator and shared it on the Kalzumeus (patio11) blog. No numbers or sample sizes were published, so we treat it as flat.","result":{"headline":"no change in trial sign-ups","metrics":["Trial sign-ups: no significant difference. Flat.","Guest sessions dropped sharply without the link, as expected.","No sign-up numbers, sample size or test length were shared."]},"direction":"flat","metric":"trial signups","quantified":false,"evidence":"ab-test","date":"2009-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/08/19/minor-lessons-from-ab-testing/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-email-permission-checkboxes","url":"https://liftarchive.com/test/patio11-bcc-email-permission-checkboxes/","markdown_url":"https://liftarchive.com/test/patio11-bcc-email-permission-checkboxes/index.md","title":"Removing mailing-list checkboxes from sign-up: no change in trials","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form fields"],"element_slugs":["form-fields"],"change":"Removing mailing-list checkboxes from sign-up","control":"The registration form asked for an email address and showed two checkboxes for joining the mailing list, with a note promising no spam.","variant":"The same form with both checkboxes and the no-spam note removed. The email address was still required, as it served as the username.","summary":"Removing two mailing-list opt-in checkboxes from the sign-up form made no significant difference to trial sign-ups. Patrick McKenzie ran this split test on the web version of Bingo Card Creator and shared it on the Kalzumeus (patio11) blog. The author called the test flawed, because a no-spam note was removed along with the checkboxes.","result":{"headline":"no change in trials","metrics":["Trial sign-ups: no significant difference. Flat.","No sign-up numbers, sample size or test length were shared.","Because two things changed at once, the result can't tell you the effect of the checkboxes alone."]},"direction":"flat","metric":"trial signups","quantified":false,"evidence":"ab-test","date":"2009-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/08/19/minor-lessons-from-ab-testing/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-make-your-own-button-order","url":"https://liftarchive.com/test/patio11-bcc-make-your-own-button-order/","markdown_url":"https://liftarchive.com/test/patio11-bcc-make-your-own-button-order/index.md","title":"'Make Your Own Cards' above downloads: trials 11.9% to 19.8%","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Cta placement"],"element_slugs":["cta-placement"],"change":"'Make Your Own Cards' above downloads","control":"Free bingo card pages listed the 'Download These Cards' buttons first. The 'Make Your Own Cards' option, which opens trial registration, sat below them.","variant":"The same pages put 'Make Your Own Cards' above the download buttons. Nothing else about the page was reported as changed.","summary":"Moving the 'Make Your Own Cards' button above the 'Download These Cards' buttons raised conversion to free trial from 11.90% to 19.82%, a relative lift of about 67%. Patrick McKenzie ran this test on Bingo Card Creator, a bingo card software product, and published it on the Kalzumeus blog in 2009. The result was significant at 90% confidence, and the new order became the default.","result":{"headline":"trials 11.9% to 19.8%","metrics":["Conversion to free trial rose from 11.90% to 19.82%, about 67% higher in relative terms.","Significant at 90% confidence, which is a lower bar than the usual 95%.","Sample size and test length were not shared."]},"direction":"won","metric":"conversion to free trial","quantified":true,"evidence":"ab-test","date":"2009-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2009/08/19/minor-lessons-from-ab-testing/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-madlibs-signup-form","url":"https://liftarchive.com/test/patio11-bcc-madlibs-signup-form/","markdown_url":"https://liftarchive.com/test/patio11-bcc-madlibs-signup-form/index.md","title":"Madlibs-style sign-up form vs standard form: -22% trial sign-ups","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Form layout"],"element_slugs":["form-layout"],"change":"Madlibs-style sign-up form vs standard form","control":"A standard registration form with a label next to each field.","variant":"A madlibs-style form, with the input fields placed inside a written sentence. The fields themselves stayed the same.","summary":"A madlibs-style registration form, where the fields sit inside a sentence, converted 21.73% of visitors to a free trial against 27.55% for the standard labeled form, about 22% worse. Patrick McKenzie ran this test on Bingo Card Creator and published it on the Kalzumeus blog in 2010. Only the form style changed, and the result was significant at 95% confidence.","result":{"headline":"-22% trial sign-ups","metrics":["Free trial sign-ups fell from 27.55% to 21.73% with the madlibs form, a relative drop of about 22%.","The drop was significant at 95% confidence. The source notes the direction is reliable, not the exact size.","736 participants, split about 50/50, over 34 hours."]},"direction":"lost","metric":"free trial signups","quantified":true,"evidence":"ab-test","date":"2010-02","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-logo-99designs","url":"https://liftarchive.com/test/patio11-bcc-logo-99designs/","markdown_url":"https://liftarchive.com/test/patio11-bcc-logo-99designs/index.md","title":"New 99designs logo vs original logo: -10% trial conversion","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Design"],"element_slugs":["design"],"change":"New 99designs logo vs original logo","control":"The original, custom-made Bingo Card Creator logo in the site header.","variant":"A new logo bought from the 99designs store, shown sitewide. Each visitor was randomly assigned one logo and kept seeing it on later visits.","summary":"Replacing the original Bingo Card Creator logo with an off-the-shelf logo from 99designs dropped sitewide conversion to free trial from 11.05% to 9.92%, about 10% worse. Patrick McKenzie ran this sitewide test and published it on the Kalzumeus blog in 2010. About 8,500 people saw each logo over two weeks, and the original won at 99% confidence.","result":{"headline":"-10% trial conversion","metrics":["Conversion to free trial was 11.05% with the original logo and 9.92% with the new one, about 10% lower in relative terms.","Significant at 99% confidence, with about 8,500 people per version and bots filtered out.","The test measured trial sign-ups, not purchases, so the effect on revenue is not known."]},"direction":"lost","metric":"conversion to free trial","quantified":true,"evidence":"ab-test","date":"2010-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2010/08/04/does-your-product-logo-actually-matter/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-site-wide-discount","url":"https://liftarchive.com/test/patio11-bcc-site-wide-discount/","markdown_url":"https://liftarchive.com/test/patio11-bcc-site-wide-discount/index.md","title":"Time-limited discount for trial users: 1.87% vs 2.08%, inconclusive","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Discount"],"element_slugs":["discount"],"change":"Time-limited discount for trial users","control":"Logged-in trial users saw no discount.","variant":"Trial users saw a time-limited discount promoted on the first screen after login and on the pricing page.","summary":"Showing a time-limited discount to all logged-in trial users moved purchases from 1.87% to 2.08%, a gap too small to be statistically significant. Patrick McKenzie ran this two-week test on Bingo Card Creator during a Halloween promotion and published it on the Kalzumeus blog in 2010. We count it as inconclusive, and after the $5 lost on each discounted sale, full price made more money.","result":{"headline":"1.87% vs 2.08%, inconclusive","metrics":["Purchases were 2.08% with the discount and 1.87% without it, about 11% higher in relative terms.","Not statistically significant, so this is treated as a flat result.","Each discounted sale earned $5 less, so the full-price version did better on revenue."]},"direction":"flat","metric":"purchases","quantified":true,"evidence":"ab-test","date":"2010-11","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2010/11/01/how-a-half-broken-halloween-promotion-smashed-revenue-records/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-full-redesign-2012","url":"https://liftarchive.com/test/patio11-bcc-full-redesign-2012/","markdown_url":"https://liftarchive.com/test/patio11-bcc-full-redesign-2012/index.md","title":"Full site and app redesign: +10% trial sign-ups, purchases flat","vertical":"saas","page_type":"site-wide","page_type_name":"Site-wide","elements":["Redesign","Onboarding","Progress bar"],"element_slugs":["redesign","onboarding","progress-bar"],"change":"Full site and app redesign","control":"The old design of the marketing site, the app and the purchasing page.","variant":"A new design across the marketing site, the app and the purchasing page and cart. The app also gained a step-by-step progress bar showing how far a user had got in making bingo cards.","summary":"A full redesign of the Bingo Card Creator marketing site, app and purchasing page raised trial sign-ups on AdWords landing pages from 20.9% to 23.1%, but purchases stayed flat. Patrick McKenzie ran this sitewide A/B test and published it on the Kalzumeus blog in 2012. Many changes shipped together, so no single element can take credit for any part of the result.","result":{"headline":"+10% trial sign-ups, purchases flat","metrics":["Trial sign-ups on AdWords landing pages rose from 20.9% to 23.1%, about 1,400 visits per version over 7 days. Significant at 90% but not 95%.","User success, meaning trial users who actually made bingo cards, rose about 15%.","Purchases were flat: 50 for the old version and 46 for the redesign, a null result.","Once users reached the new purchasing page, they bought at the same rate as before."]},"direction":"flat","metric":"purchases (also trial signups and user success)","quantified":true,"evidence":"bundled","date":"2012-04","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/04/19/ab-testing-is-frustrating/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-add-stripe-card-option","url":"https://liftarchive.com/test/patio11-bcc-add-stripe-card-option/","markdown_url":"https://liftarchive.com/test/patio11-bcc-add-stripe-card-option/index.md","title":"Adding an on-site Stripe card option to checkout: purchases flat","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"Adding an on-site Stripe card option to checkout","control":"Checkout offered two payment methods: PayPal and Google Checkout.","variant":"Checkout offered PayPal, Google Checkout and an on-site credit card form powered by Stripe.","summary":"Adding an on-site Stripe credit card form next to PayPal and Google Checkout did not change total purchases for Bingo Card Creator. Patrick McKenzie ran this checkout test and published it on the Kalzumeus blog in 2012. About 90% of buyers picked the card option once it was offered, but they mostly shifted from other methods rather than adding new sales.","result":{"headline":"purchases flat","metrics":["No significant difference in total purchases between the two versions.","When the card option was offered, about 90% of buyers chose it, with roughly 5% each for PayPal and Google Checkout.","No sample size or conversion rates were shared."]},"direction":"flat","metric":"purchases","quantified":false,"evidence":"ab-test","date":"2012-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/08/06/stripe-and-ab-testing-made-me-a-small-fortune/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-stripe-only-checkout","url":"https://liftarchive.com/test/patio11-bcc-stripe-only-checkout/","markdown_url":"https://liftarchive.com/test/patio11-bcc-stripe-only-checkout/index.md","title":"Stripe-only checkout vs three payment options: three options won","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"Stripe-only checkout vs three payment options","control":"Checkout offered three payment methods: PayPal, Google Checkout and an on-site Stripe card form.","variant":"Checkout offered only the Stripe card form, with PayPal and Google Checkout removed.","summary":"Cutting checkout down to Stripe card payments only did slightly worse than offering PayPal, Google Checkout and Stripe together. Patrick McKenzie ran this test on Bingo Card Creator and published it on the Kalzumeus blog in 2012. The win for three options was weak, at about 90% significance, and no numbers were shared.","result":{"headline":"three options won","metrics":["Offering all three payment options beat the Stripe-only checkout. This counts as a loss for the variant.","The win was weak, at about 90% significance.","No conversion rates or sample sizes were shared."]},"direction":"lost","metric":"purchases","quantified":false,"evidence":"ab-test","date":"2012-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/08/06/stripe-and-ab-testing-made-me-a-small-fortune/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-in-app-card-form-vs-pricing-page","url":"https://liftarchive.com/test/patio11-bcc-in-app-card-form-vs-pricing-page/","markdown_url":"https://liftarchive.com/test/patio11-bcc-in-app-card-form-vs-pricing-page/index.md","title":"In-app card form vs sending users to the pricing page: page won","vertical":"saas","page_type":"checkout","page_type_name":"Checkout","elements":["Checkout steps"],"element_slugs":["checkout-steps"],"change":"In-app card form vs sending users to the pricing page","control":"Trial users who hit a limit and chose to upgrade were sent to the purchasing page.","variant":"Those users saw a quick in-app credit card form instead of going to the purchasing page.","summary":"Sending trial users to the full purchasing page when they hit a limit beat showing them a quick in-app credit card form. Patrick McKenzie ran this test on Bingo Card Creator and published it on the Kalzumeus blog in 2012. The win was weak, at about 90% significance, and no numbers were shared.","result":{"headline":"page won","metrics":["The purchasing page beat the in-app card form on purchases. This counts as a loss for the variant.","The win was weak, at about 90% significance.","No conversion rates or sample sizes were shared."]},"direction":"lost","metric":"purchases","quantified":false,"evidence":"ab-test","date":"2012-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/08/06/stripe-and-ab-testing-made-me-a-small-fortune/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-trial-limit-15-to-8","url":"https://liftarchive.com/test/patio11-bcc-trial-limit-15-to-8/","markdown_url":"https://liftarchive.com/test/patio11-bcc-trial-limit-15-to-8/index.md","title":"Free trial cut from 15 to 8 cards: paid conversion 1.04% to 1.89%","vertical":"saas","page_type":"free-trial","page_type_name":"Free trial","elements":["Free trial"],"element_slugs":["free-trial"],"change":"Free trial cut from 15 to 8 cards","control":"Free users could make 15 bingo cards before hitting the trial limit and being asked to buy.","variant":"The free quota dropped to 8 cards. Nothing else changed: it was a one-line code edit.","summary":"Cutting the free trial limit from 15 bingo cards to 8 lifted trial-to-paid conversion from 1.04% to 1.89%, roughly an 82% relative gain. Patrick McKenzie ran this A/B test on Bingo Card Creator and wrote it up on the Kalzumeus blog. The test reported 99% confidence on a sample in the 5,000s.","result":{"headline":"paid conversion 1.04% to 1.89%","metrics":["Trial-to-paid conversion: 1.04% to 1.89% (about +82% relative), at 99% confidence.","Sample size was in the 5,000s, according to the write-up.","More users reached the limit, and the extra users who hit it also bought at a good rate once in the cart, so the two funnel steps did not behave independently.","After the change shipped, year-over-year sales rose 38% in May, 108% in June and 33% in July 2012. Those months also had a site redesign and new Stripe checkout, so they are not a clean read on this test alone."]},"direction":"won","metric":"free trial to paid conversion","quantified":true,"evidence":"ab-test","date":"2012-08","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/08/06/stripe-and-ab-testing-made-me-a-small-fortune/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-server-density-tiered-pricing","url":"https://liftarchive.com/test/patio11-server-density-tiered-pricing/","markdown_url":"https://liftarchive.com/test/patio11-server-density-tiered-pricing/index.md","title":"Named pricing plans vs per-server pricing: about +100% revenue","vertical":"saas","page_type":"pricing-page","page_type_name":"Pricing page","elements":["Plans"],"element_slugs":["plans"],"change":"Named pricing plans vs per-server pricing","control":"The pricing page charged about $11 per server plus $2 per website, with lower per-server rates above 10 and 50 servers. Buyers had to work out their own price.","variant":"Three to four named plans with a $99 per month minimum, split mainly by number of users and support level, plus a custom quote for over 100 servers.","summary":"Server Density replaced per-server pricing with a short grid of named plans starting at $99 a month, and new monthly revenue per visitor roughly doubled, from about $0.19 to $0.41. Trial sign-ups fell 25% at the same time. Server Density ran the test in VWO after taking pricing advice from Patrick McKenzie, and the results were published on the Kalzumeus blog.","result":{"headline":"about +100% revenue","metrics":["Monthly revenue added: $420 to $876 per roughly 2,160 visitors per arm, about +100%, or $0.19 to $0.41 per visitor. VWO showed 93% confidence, below the usual 95% bar.","Free trial sign-ups: 150 to 113, down 25%. The drop was significant at over 99% confidence. This is a negative result on its own.","Credit cards added: 23 to 18, a fairly similar rate, so fewer but higher-paying customers drove the revenue gain.","Server Density reported that support requests on the new plans came mostly from paid experts at larger companies rather than hobbyists. This was an early impression, not a measured result."]},"direction":"won","metric":"monthly revenue added per visitor","quantified":true,"evidence":"ab-test","date":"2012-08","credited_to":{"name":"Server Density","url":"https://liftarchive.com/practitioners/server-density/","kind":"org"},"source_url":"https://www.kalzumeus.com/2012/08/13/doubling-saas-revenue/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-bcc-christmas-landing-layout","url":"https://liftarchive.com/test/patio11-bcc-christmas-landing-layout/","markdown_url":"https://liftarchive.com/test/patio11-bcc-christmas-landing-layout/index.md","title":"Christmas landing page layout test: free trials 15% to 19.5%","vertical":"saas","page_type":"landing-page","page_type_name":"Landing page","elements":["Layout"],"element_slugs":["layout"],"change":"Christmas landing page layout test","control":"The existing layout of the Christmas bingo landing page, which led visitors into a free trial of the bingo card software.","variant":"A rearranged layout for the same page. The write-up does not say what was moved or changed.","summary":"A new layout on Bingo Card Creator's Christmas landing page raised conversion to the free trial from 15% to 19.5%, about a 30% relative gain. Nick Disabato of Draft Revise ran the test in VWO on Patrick McKenzie's behalf in December 2013. Patrick McKenzie reported it briefly on the Kalzumeus blog in a year-in-review post.","result":{"headline":"free trials 15% to 19.5%","metrics":["Conversion to free trial: 15% to 19.5%, about +30% relative.","Sample size, test length and confidence were not shared.","Patrick McKenzie noted that the page gets little traffic, so the win was modest in absolute terms."]},"direction":"won","metric":"conversion to free trial","quantified":true,"evidence":"ab-test","date":"2013-12","credited_to":{"name":"Nick Disabato","url":"https://liftarchive.com/practitioners/nick-disabato/","kind":"org"},"source_url":"https://www.kalzumeus.com/2014/01/06/kalzumeus-software-year-in-review-2013/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"patio11-appointment-reminder-signup-flow","url":"https://liftarchive.com/test/patio11-appointment-reminder-signup-flow/","markdown_url":"https://liftarchive.com/test/patio11-appointment-reminder-signup-flow/index.md","title":"Reworked SaaS sign-up flow: about +50% free trials","vertical":"saas","page_type":"signup-page","page_type_name":"Signup page","elements":["Funnel steps"],"element_slugs":["funnel-steps"],"change":"Reworked SaaS sign-up flow","control":"The original sign-up process for Appointment Reminder's free trial, which asks for a credit card up front.","variant":"A reworked sign-up process. The write-up does not say which steps or fields changed.","summary":"Reworking the sign-up process for Appointment Reminder led to about 50% more free trial sign-ups. Patrick McKenzie ran this A/B test in 2014 and mentioned it on the Kalzumeus blog in a year-in-review post. The specific changes were not described.","result":{"headline":"about +50% free trials","metrics":["Free trial sign-ups: about +50%.","Sample size, test length and confidence were not shared.","Trial-to-paid conversion after the change was not reported, so it is unclear how many of the extra trials became paying customers."]},"direction":"won","metric":"free trial signups","quantified":true,"evidence":"ab-test","date":"2014","credited_to":{"name":"Patrick McKenzie","url":"https://liftarchive.com/practitioners/patrick-mckenzie/","kind":"org"},"source_url":"https://www.kalzumeus.com/2014/12/22/kalzumeus-software-year-in-review-2014/","source_name":"Kalzumeus (patio11) blog","brand":null},{"slug":"slopes-trial-quickstart-not-paywall","url":"https://liftarchive.com/test/slopes-trial-quickstart-not-paywall/","markdown_url":"https://liftarchive.com/test/slopes-trial-quickstart-not-paywall/index.md","title":"One-tap trial card instead of the paywall: +25% trial starts","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"One-tap trial card instead of the paywall","control":"Tapping an upsell in the app opened the standard Slopes paywall, with plan options and a feature list, before a user could start a trial.","variant":"A simple card with a graphic and one button to start the free trial. The button opened the system purchase sheet directly, with no paywall screen in between. The idea came from how Apple Arcade presents its free trial.","summary":"Slopes replaced the paywall at its key upsell spots with a one-tap \"trial quickstart\" card, and trial starts rose 25% in the A/B test. Trial-to-paid stayed at about the same rate, so the extra trials were not low-quality. Curtis Herbert ran the test on Slopes, a ski and snowboard tracker, and wrote it up on the Slopes Diaries blog.","result":{"headline":"+25% trial starts; trial-to-paid about the same","metrics":["Trial starts: +25% over the course of the A/B test.","Trial-to-paid: about the same as before, per the author. The extra trials converted at a similar rate.","Side benefit: Slopes also sells day and week passes, and the card gave users one clear path instead of a choice between products."]},"direction":"won","metric":"signups","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Slopes","url":"https://liftarchive.com/practitioners/slopes/","kind":"org"},"source_url":"https://blog.curtisherbert.com/slopes-diaries-42-building-ramps-not-walls/","source_name":"Slopes Diaries (Curtis Herbert's blog)","brand":"Slopes"},{"slug":"aezakmi-pdf-scanner-weekly-trial-vs-monthly","url":"https://liftarchive.com/test/aezakmi-pdf-scanner-weekly-trial-vs-monthly/","markdown_url":"https://liftarchive.com/test/aezakmi-pdf-scanner-weekly-trial-vs-monthly/index.md","title":"Weekly plan with a free trial vs monthly: 2.29% vs 1.21% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans","Free trials"],"element_slugs":["plans","free-trials"],"change":"Weekly plan with a free trial vs monthly","control":"The paywall offered a regular monthly subscription.","variant":"Two variants ran at the same time: a weekly subscription (B), and a weekly subscription with a free trial (C). Prices and trial length were not given in the text.","summary":"A weekly subscription with a free trial converted 2.29% of users, against 1.21% for a monthly plan and 1.63% for a weekly plan without a trial. AEZAKMI Group ran this three-way test on its new PDF scanner app, and says the winner doubled app revenue. The case study was published on the Apphud blog.","result":{"headline":"Monthly 1.21% vs weekly 1.63% vs weekly with trial 2.29%","metrics":["Conversion to subscription: monthly 1.21%, weekly 1.63%, weekly with trial 2.29%. The trial option nearly doubled monthly.","ARPU: the source says the weekly-trial group's ARPU was about twice the monthly group's. Exact figures are in an image, not the text.","Revenue: AEZAKMI Group says the winning option doubled app revenue.","Significance: Apphud says it uses a p = 0.05 threshold. Sample sizes were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":null,"credited_to":{"name":"AEZAKMI Group","url":"https://liftarchive.com/practitioners/aezakmi-group/","kind":"org"},"source_url":"https://apphud.com/blog/experiments-case-study","source_name":"Apphud blog","brand":null},{"slug":"aezakmi-led-controller-onboarding","url":"https://liftarchive.com/test/aezakmi-led-controller-onboarding/","markdown_url":"https://liftarchive.com/test/aezakmi-led-controller-onboarding/index.md","title":"Six onboarding flows tested: 0.8% to 1.29% conversion (+61%)","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding quizzes"],"element_slugs":["onboarding-quizzes"],"change":"Six onboarding flows tested","control":"The app's original onboarding flow.","variant":"Six onboarding options in total. Because the tool ran at most five variants at once, the test was split into two phases, and the best flow went live.","summary":"The best of six onboarding flows lifted conversion to subscription from 0.8% to 1.29% (+61%) and ARPU from $0.12 to $0.14 (+16%). AEZAKMI Group ran the test on its LED Light Controller app, and the case study was published on the Apphud blog. The text does not describe what the winning onboarding contained.","result":{"headline":"0.8% → 1.29% conversion (+61%); ARPU $0.12 → $0.14 (+16%)","metrics":["Conversion to subscription: 0.8% to 1.29%, a 61% relative lift.","ARPU: $0.12 to $0.14, a 16% lift. ARPU grew less than conversion.","Same flow, different phases: one option converted 1.12% in phase one and 1.29% in phase two with nothing changed, a reminder that results drift over time."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":null,"credited_to":{"name":"AEZAKMI Group","url":"https://liftarchive.com/practitioners/aezakmi-group/","kind":"org"},"source_url":"https://apphud.com/blog/experiments-case-study","source_name":"Apphud blog","brand":null},{"slug":"peptalk-10-second-video-preview-paywall","url":"https://liftarchive.com/test/peptalk-10-second-video-preview-paywall/","markdown_url":"https://liftarchive.com/test/peptalk-10-second-video-preview-paywall/index.md","title":"10-second video preview before the paywall beat an instant paywall","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design","Paywall timing"],"element_slugs":["paywall-design","paywall-timing"],"change":"10-second video preview before the paywall beat an instant paywall","control":"Tapping a premium video opened a paywall right away, telling free users they needed premium to watch it.","variant":"Variant B played the video for 10 seconds, then showed a paywall saying \"get premium to continue watching\". A second variant (A) added a detail screen with an \"unlock\" button before the paywall.","summary":"Letting free users watch the first 10 seconds of a premium video before the paywall appeared gave PepTalk its best paywall conversion in a three-way test. No numbers were shared. Kovalee, an app growth partner, ran the test on PepTalk, a motivational video app, and published it on the Kovalee blog.","result":{"headline":"Variant B beat variant A clearly; both trended above control","metrics":["Paywall conversion: variant B (10-second preview) beat variant A clearly, per Kovalee. No figures were given.","Both variants trended above the control after the first week.","Kovalee says the premium-video paywall now converts in line with the app's other paywalls after rolling out variant B."]},"direction":"won","metric":"conversion rate","quantified":false,"evidence":"multivariate","date":null,"credited_to":{"name":"Kovalee","url":"https://liftarchive.com/practitioners/kovalee/","kind":"org"},"source_url":"https://www.kovalee.app/blog/a-b-testing-for-mobile-apps-what-it-is-and-how-we-use-it-to-boost-conversion-rates","source_name":"Kovalee blog","brand":"PepTalk"},{"slug":"tipstop-nyt-style-paywall","url":"https://liftarchive.com/test/tipstop-nyt-style-paywall/","markdown_url":"https://liftarchive.com/test/tipstop-nyt-style-paywall/index.md","title":"News-style paywall vs classic paywall: +190% direct conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"News-style paywall vs classic paywall","control":"TipStop's \"Classic\" paywall. Its layout was not described.","variant":"A paywall in the style of the New York Times. The post does not say what that meant in practice.","summary":"TipStop saw a 190% jump in direct conversion when it tested an \"NYT\"-style paywall against its \"Classic\" one. TipStop, a sports betting tips app, ran the test with Purchasely's A/B testing tool, and the result was published on the Purchasely blog. The post does not describe either design.","result":{"headline":"+190% direct conversion","metrics":["Direct conversion: +190% for the NYT-style paywall over the classic one.","Sample size, duration and confidence were not shared.","Revenue, trial-to-paid and retention were not reported."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"TipStop","url":"https://liftarchive.com/practitioners/tipstop/","kind":"org"},"source_url":"https://www.purchasely.com/blog/paywall-a/b-testing-all-you-need-to-know-in-50-seconds","source_name":"Purchasely blog","brand":"TipStop"},{"slug":"dipsea-web-only-vs-iap-paywall","url":"https://liftarchive.com/test/dipsea-web-only-vs-iap-paywall/","markdown_url":"https://liftarchive.com/test/dipsea-web-only-vs-iap-paywall/index.md","title":"Web checkout only vs in-app purchase: 18.1% vs 27.0% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":[],"element_slugs":[],"change":"Web checkout only vs in-app purchase","control":"A pixel-for-pixel clone of Dipsea's native paywall, with Apple in-app purchase only.","variant":"The same paywall, but every subscribe button opened a web checkout in the browser. There was no in-app purchase option, which Dipsea could do under Apple's reader app exemption.","summary":"Sending every paywall button to a web checkout cut initial conversion (trial or subscription start) from 27.0% to 18.1% compared with Apple in-app purchase. RevenueCat ran the test on Dipsea, the audio stories app it owns, and published it on the RevenueCat blog. Even after the 30% store fee, proceeds per user were lower on web: about $1.96 vs $2.09.","result":{"headline":"27.0% → 18.1% initial conversion","metrics":["Initial conversion: 27.0% to 18.1%, about one-third fewer trial or subscription starts.","Most of the loss came after the tap: about 71% of IAP taps became purchases vs 44% of web taps.","Trial-to-paid: slightly higher on web, 26.3% vs 25.0%. Not enough to close the gap.","Conversion to paying: 6.3% to 5.3% (198 vs 166 paid customers).","Proceeds per user: about $2.09 vs $1.96 at a 30% store fee, and $2.53 vs $1.96 at 15%."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-05","credited_to":{"name":"RevenueCat","url":"https://liftarchive.com/practitioners/revenuecat/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/iap-vs-web-purchases-conversion-test/","source_name":"RevenueCat blog","brand":"Dipsea"},{"slug":"dipsea-iap-plus-discounted-web-option","url":"https://liftarchive.com/test/dipsea-iap-plus-discounted-web-option/","markdown_url":"https://liftarchive.com/test/dipsea-iap-plus-discounted-web-option/index.md","title":"Adding a 30%-off web option next to IAP: paid conversion 6.3% to 5.9%","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts","Plans"],"element_slugs":["discounts","plans"],"change":"Adding a 30%-off web option next to IAP","control":"A clone of Dipsea's native paywall with Apple in-app purchase only: $69.99 annual, $25.99 quarterly and $12.99 monthly.","variant":"The paywall offered both an in-app purchase with a 7-day free trial and a web annual plan at $47.99, a 30% discount, behind a \"save 30% on web\" button.","summary":"Adding a web subscription at 30% off the annual price next to in-app purchase lowered conversion to paying from 6.3% to 5.9% on Dipsea's paywall. RevenueCat ran the test on Dipsea, the audio stories app it owns, and published it on the RevenueCat blog. Trial-to-paid rose, but not enough to make up for fewer trial starts.","result":{"headline":"6.3% → 5.9% conversion to paying","metrics":["Conversion to paying: 6.3% to 5.9% (198 vs 187 paid customers). A small loss.","Initial conversion: 27.0% to 23.5%. The second option meant fewer trial or subscription starts.","Trial-to-paid: 25.0% to 28.2%, the best of all variants.","Proceeds per user: about $2.09 vs $1.94 at a 30% store fee, so the discount ate the fee savings."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-05","credited_to":{"name":"RevenueCat","url":"https://liftarchive.com/practitioners/revenuecat/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/iap-vs-web-purchases-conversion-test/","source_name":"RevenueCat blog","brand":"Dipsea"},{"slug":"five-minute-journal-jtbd-onboarding","url":"https://liftarchive.com/test/five-minute-journal-jtbd-onboarding/","markdown_url":"https://liftarchive.com/test/five-minute-journal-jtbd-onboarding/index.md","title":"Onboarding rebuilt on Jobs-to-be-Done research: +20% ARPU","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding quizzes"],"element_slugs":["onboarding-quizzes"],"change":"Onboarding rebuilt on Jobs-to-be-Done research","control":"Five Minute Journal's older onboarding flow, which had not been updated in a while and lost users along the way.","variant":"A new flow shaped by research into why people use the app. It tailored content to the user's goals, showed testimonials early and framed benefits from the user's side instead of listing features.","summary":"A redesigned onboarding flow built on Jobs-to-be-Done research lifted ARPU by 20% for Five Minute Journal (p = 0.04). Applica, a growth agency, ran the A/B test and wrote it up on the RevenueCat blog. Several changes shipped together, so no single change gets the credit.","result":{"headline":"+20% ARPU; about +10% trial starts and +14% trial conversions","metrics":["ARPU: +20%, with p = 0.04.","Trial starts: about +10%.","Trial conversions: about +14%.","All three metrics moved up together, so the gain was not just more low-quality trials."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2024-10","credited_to":{"name":"Applica","url":"https://liftarchive.com/practitioners/applica/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/five-minute-journal-onboarding-redesign-arpu/","source_name":"RevenueCat blog","brand":"Five Minute Journal"},{"slug":"asl-bloom-goal-based-onboarding","url":"https://liftarchive.com/test/asl-bloom-goal-based-onboarding/","markdown_url":"https://liftarchive.com/test/asl-bloom-goal-based-onboarding/index.md","title":"Goal-led onboarding and two-step paywall: +15% trial conversion","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding quizzes"],"element_slugs":["onboarding-quizzes"],"change":"Goal-led onboarding and two-step paywall","control":"Onboarding was feature-led and dropped new users straight into a lesson. Social proof appeared only as testimonials on the paywall.","variant":"New onboarding screens introduced the Deaf educators behind the lessons, asked what users wanted to learn, and set a realistic outcome (400 signs at 15 minutes a day). The paywall became two screens: one on what premium helps you achieve, then one with the trial timeline.","summary":"ASL Bloom, a sign language learning app, rebuilt its onboarding around user goals and split its paywall into two screens, and trial conversion rose 15%. The agency Applica ran the project and published it on the RevenueCat blog. Many changes shipped together, so the lift belongs to the whole new flow, not to one screen.","result":{"headline":"+15% trial conversion; +12% ARPU; +18% 30-day retention","metrics":["Trial conversion rate: +15%.","ARPU: +12%, so the extra trials did not come at the cost of revenue per user.","30-day retention: +18%.","Users completing their first real-world communication goal: +28%.","Sample size, duration and significance were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2025-05","credited_to":{"name":"Applica","url":"https://liftarchive.com/practitioners/applica/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/asl-bloom-applica-case-study/","source_name":"RevenueCat blog","brand":"ASL Bloom"},{"slug":"anonymized-app-freemium-multistep-paywall","url":"https://liftarchive.com/test/anonymized-app-freemium-multistep-paywall/","markdown_url":"https://liftarchive.com/test/anonymized-app-freemium-multistep-paywall/index.md","title":"Hard paywall to freemium with a multistep paywall: +75% LTV per user","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits","Paywall design","Plans"],"element_slugs":["freemium-limits","paywall-design","plans"],"change":"Hard paywall to freemium with a multistep paywall","control":"A hard paywall: users had to pay before using the core product.","variant":"The app went freemium. A multistep onboarding paywall told users the product is free for good, invited them to try the best version for seven days, then asked them to keep paying for it. Other pricing and packaging changes shipped alongside.","summary":"An established subscription app replaced its hard paywall with a free version and a multistep paywall, and LTV per user rose 75%. Growth advisor Phil Carter (Elemental Growth) ran it with the app's team, and it was published on the RevenueCat blog. Pricing and packaging changed at the same time, so the lift can't be pinned on the paywall alone.","result":{"headline":"+75% LTV per user","metrics":["LTV per user: +75%, measured across the full change.","The source says the wider free funnel brought more users into the core product and sped up organic acquisition. No figures were given for that.","Sample size, duration, conversion rates and test design were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2026-04","credited_to":{"name":"Phil Carter","url":"https://liftarchive.com/practitioners/phil-carter/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/hard-paywall-vs-freemium/","source_name":"RevenueCat blog","brand":null},{"slug":"anonymized-app-freemium-switch-fail","url":"https://liftarchive.com/test/anonymized-app-freemium-switch-fail/","markdown_url":"https://liftarchive.com/test/anonymized-app-freemium-switch-fail/index.md","title":"Switching from hard paywall to freemium: over 50% fewer subscribers","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits"],"element_slugs":["freemium-limits"],"change":"Switching from hard paywall to freemium","control":"A hard paywall: users had to subscribe to use the core product.","variant":"A freemium model similar to one that had raised LTV for another client, with a free version of the product available.","summary":"A subscription app swapped its hard paywall for a freemium model and saw subscriber conversion fall by more than 50%. Growth advisor Phil Carter (Elemental Growth) ran the change with the app's team, then reversed it after a couple of weeks; it was published on the RevenueCat blog. It was a clear loss, from a move that had worked for a different client.","result":{"headline":"More than 50% lower subscriber conversion","metrics":["Subscriber conversion: down by more than 50%. This is a negative result.","The team pulled the change after about two weeks.","No LTV, retention or sample figures were shared."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2026-04","credited_to":{"name":"Phil Carter","url":"https://liftarchive.com/practitioners/phil-carter/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/hard-paywall-vs-freemium/","source_name":"RevenueCat blog","brand":null},{"slug":"opal-hard-paywall-to-free-tier","url":"https://liftarchive.com/test/opal-hard-paywall-to-free-tier/","markdown_url":"https://liftarchive.com/test/opal-hard-paywall-to-free-tier/index.md","title":"Opal's free tier: pay share 20% to 9%, DAU past one million","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits"],"element_slugs":["freemium-limits"],"change":"Opal's free tier","control":"A hard paywall: the app's blocking features were only for paying users.","variant":"A free tier with three scheduled blocks (rules that block distracting apps at set times). Opal settled on three after trying limits from one block up to several.","summary":"Opal, a screen time and focus app, replaced its hard paywall with a free tier, and pay penetration fell from 20% to 9% while daily active users passed one million. Opal ran the change, and CEO Kenneth Schlenker described it on the Sub Club podcast, written up on the RevenueCat blog. Opal sees it as a long-term win, though fewer users pay.","result":{"headline":"Pay penetration 20% → 9%","metrics":["Pay penetration (share of monthly active users on a paid plan): 20% to 9%. That is a drop in the share who pay.","Daily active users: passed one million.","High school and college students now make up two-thirds of DAU.","Students referred the app to their schools, which led to Opal for Schools, a contracted B2B line.","Revenue and LTV figures were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"before-after","date":"2026-05","credited_to":{"name":"Opal","url":"https://liftarchive.com/practitioners/opal/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/recommendation-test-opal/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Opal"},{"slug":"wizz-fewer-better-timed-offers","url":"https://liftarchive.com/test/wizz-fewer-better-timed-offers/","markdown_url":"https://liftarchive.com/test/wizz-fewer-better-timed-offers/index.md","title":"Half as many paywall prompts, better timed: +81% offer conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing"],"element_slugs":["paywall-timing"],"change":"Half as many paywall prompts, better timed","control":"Users saw the usual volume of monetization prompts, wherever the existing rules triggered them.","variant":"Roughly half as many prompts. Offers were held back in low-intent moments and shown when users were more likely to be receptive.","summary":"Wizz, a dating app, cut its monetization prompts by about half and showed them only at more receptive moments, and its primary offer flow converted 81% better. Wizz ran the test, and it was retold on the RevenueCat blog from a case study by ContextSDK, which sells context-based timing. LTV in the test cohorts rose by roughly 20%.","result":{"headline":"+81% on the primary offer flow; LTV up about 20%","metrics":["Primary offer flow conversion: +81%.","LTV in the test cohorts: up about 20%, so the gain held beyond the first purchase.","Sample size, duration and significance were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-12","credited_to":{"name":"Wizz","url":"https://liftarchive.com/practitioners/wizz/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/contextual-paywall-targeting/","source_name":"RevenueCat blog","brand":"Wizz"},{"slug":"wellness-app-14-day-vs-7-day-trial","url":"https://liftarchive.com/test/wellness-app-14-day-vs-7-day-trial/","markdown_url":"https://liftarchive.com/test/wellness-app-14-day-vs-7-day-trial/index.md","title":"14-day trial vs 7-day: more trial starts, fewer paid users","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials"],"element_slugs":["free-trials"],"change":"14-day trial vs 7-day","control":"A 7-day free trial.","variant":"A 14-day free trial, chosen to match the app's activation window: users who watched two long-form pieces (about 45 minutes each) within 14 days tended to retain.","summary":"A wellness app tested a 14-day free trial against its 7-day trial and got slightly more trial starts but fewer paid conversions, so it went back to 7 days. Daphne Tideman ran the A/B test and wrote about it on the RevenueCat blog. No numbers were shared.","result":{"headline":"Slightly more trial starts but fewer paid conversions","metrics":["Trial starts: slightly higher with 14 days.","Paid conversions: lower with 14 days. This is the metric that decided the test, and the longer trial lost.","Activation did not improve: users did not watch more content, they put it off.","No figures, sample size or duration were shared."]},"direction":"lost","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"Daphne Tideman","url":"https://liftarchive.com/practitioners/daphne-tideman/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/7-day-trial-subscription-app/","source_name":"RevenueCat blog","brand":null},{"slug":"anonymized-app-remove-free-trial","url":"https://liftarchive.com/test/anonymized-app-remove-free-trial/","markdown_url":"https://liftarchive.com/test/anonymized-app-remove-free-trial/index.md","title":"No free trial and six paid tiers: LTV per payer $35–40 to $60+","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Plans"],"element_slugs":["free-trials","plans"],"change":"No free trial and six paid tiers","control":"A simple paywall with two plans: a yearly plan with no trial and a weekly plan with a free trial. The setup matched competitors in the niche.","variant":"A paywall with six tiers and no free trial: three monthly and three yearly options that differed by features. The yearly prices were higher than the old yearly plan.","summary":"A new subscription app removed its free trial and moved to six paid tiers, and LTV per paying customer rose from $35–40 to over $60 within a month. David Vargas, who managed the app's paid campaigns, ran the change and wrote it up on the RevenueCat blog. It was a before/after switch with new pricing, not a split test.","result":{"headline":"LTV per paying customer $35–40 → over $60 in one month","metrics":["LTV per paying customer: from $35–40 to over $60 in about a month, close to double.","New trials fell to zero, as expected, and paid campaigns moved from optimizing for trials to optimizing for purchases.","The author expects cost per acquisition to rise on purchase-optimized campaigns. No CPA or conversion figures were shared.","Before the change the app had a 15.5% start rate and 37.9% conversion rate."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2024-11","credited_to":{"name":"David Vargas","url":"https://liftarchive.com/practitioners/david-vargas/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/should-your-app-stop-offering-free-trials/","source_name":"RevenueCat blog","brand":null},{"slug":"greg-paywall-in-onboarding-feature-gating","url":"https://liftarchive.com/test/greg-paywall-in-onboarding-feature-gating/","markdown_url":"https://liftarchive.com/test/greg-paywall-in-onboarding-feature-gating/index.md","title":"Paywall in onboarding for all, plus gated reminders: ~+400% trials","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing","Freemium limits"],"element_slugs":["paywall-timing","freemium-limits"],"change":"Paywall in onboarding for all, plus gated reminders","control":"The paywall appeared only when a user added a sixth plant. Free users could track up to five plants.","variant":"Every user saw the paywall during onboarding. Monetization moved from usage-based to feature-based: watering reminders, even for one plant, required a subscription.","summary":"Greg, a plant care app, began showing its paywall to every user in onboarding and put watering reminders behind the subscription, and trial sign-ups rose about 400%. Greg ran the change, and CEO and founder Alex Ross described it on the RevenueCat blog. Two changes shipped together, so the lift belongs to both.","result":{"headline":"About +400% trial sign-ups; sign-up-to-trial 3% → 15%","metrics":["Trial sign-ups: about +400%.","Sign-up-to-trial conversion: from 3% to 15%, a 5x rise.","Trial-to-paid, revenue and retention were not shared, so we can't tell how many extra trials paid.","Sample size and duration were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2023-11","credited_to":{"name":"Greg","url":"https://liftarchive.com/practitioners/greg/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-placement/","source_name":"RevenueCat blog","brand":"Greg"},{"slug":"rootd-paywall-at-start-of-onboarding","url":"https://liftarchive.com/test/rootd-paywall-at-start-of-onboarding/","markdown_url":"https://liftarchive.com/test/rootd-paywall-at-start-of-onboarding/index.md","title":"Paywall moved to the start of onboarding: revenue up 5x","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing"],"element_slugs":["paywall-timing"],"change":"Paywall moved to the start of onboarding","control":"The paywall was kept out of the early journey. The founder worried that a paywall up front would get in the way of users who wanted relief right away.","variant":"The paywall was moved to the beginning of onboarding, so every new user saw the offer before going further.","summary":"Rootd moved its paywall from later in the app to the very start of onboarding, and revenue grew 5x. Rootd, a panic attack and anxiety relief app, made the change in 2020; founder Ania Wysocka told the story on Sub Club, and it was later published on the RevenueCat blog. This was a before-and-after change, not a split test.","result":{"headline":"Revenue 5x","metrics":["Revenue: up 5x after the move. This is the only number shared.","User reaction: the founder reported almost no negative feedback, since people are used to seeing paywalls early.","Not shared: trial start rate, trial-to-paid, refunds, retention, sample size or how long the before and after periods ran."]},"direction":"won","metric":"signups","quantified":true,"evidence":"before-after","date":"2020","credited_to":{"name":"Rootd","url":"https://liftarchive.com/practitioners/rootd/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-tests-grow-app-revenue/","source_name":"RevenueCat blog","brand":"Rootd"},{"slug":"fitnessai-paywall-before-onboarding","url":"https://liftarchive.com/test/fitnessai-paywall-before-onboarding/","markdown_url":"https://liftarchive.com/test/fitnessai-paywall-before-onboarding/index.md","title":"Paywall before onboarding, plus video: +50% users see paywall","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing","Paywall design"],"element_slugs":["paywall-timing","paywall-design"],"change":"Paywall before onboarding, plus video","control":"The paywall appeared after onboarding. Users who dropped out of onboarding never saw it.","variant":"The paywall was moved before onboarding, and a short video of the app in action was added to it. The video had no sound or text.","summary":"Moving the paywall ahead of onboarding and adding a product video got 50% more FitnessAI users to see the paywall. Jake Mor ran this on FitnessAI, an AI workout app, and the result was published on the RevenueCat blog. The source also says install-to-trial doubled while trial-to-paid held steady, so revenue doubled; both changes shipped together.","result":{"headline":"+50% users seeing the paywall","metrics":["Users who saw the paywall: up 50%, because people who used to quit onboarding now saw the offer first.","Install-to-trial conversion: doubled, according to the source.","Trial-to-paid conversion: stayed the same. The extra trials did not convert worse.","Revenue: doubled, as a result of more trials at the same trial-to-paid rate.","This is a bundled result. The placement move and the video can't be credited separately."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2023","credited_to":{"name":"Jake Mor","url":"https://liftarchive.com/practitioners/jakemor/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-tests-grow-app-revenue/","source_name":"RevenueCat blog","brand":"FitnessAI"},{"slug":"fitnessai-video-on-paywall","url":"https://liftarchive.com/test/fitnessai-video-on-paywall/","markdown_url":"https://liftarchive.com/test/fitnessai-video-on-paywall/index.md","title":"Video added to the paywall: about +80% revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Video added to the paywall","control":"The paywall had no video.","variant":"A video was added to the paywall. An earlier RevenueCat article describes it as a short, silent demo of the app in use.","summary":"FitnessAI added a video to its paywall and reported roughly 80% more revenue. FitnessAI, an AI workout app, shared the result at App Promotion Summit, and it was retold on the RevenueCat blog. FitnessAI still uses a paywall video today.","result":{"headline":"About +80% revenue","metrics":["Revenue: up about 80%. This is the only number shared.","Lasting change: FitnessAI kept the video on its paywall, which suggests the gain held up.","Not shared: trial start rate, trial-to-paid, sample size, duration or whether it was a split test."]},"direction":"won","metric":"signups","quantified":true,"evidence":"before-after","date":"2025-11","credited_to":{"name":"FitnessAI","url":"https://liftarchive.com/practitioners/fitnessai/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/video-paywalls/","source_name":"RevenueCat blog","brand":"FitnessAI"},{"slug":"mojo-yearly-only-default-plan","url":"https://liftarchive.com/test/mojo-yearly-only-default-plan/","markdown_url":"https://liftarchive.com/test/mojo-yearly-only-default-plan/index.md","title":"Yearly plan only on the paywall: +15–20 pts yearly share","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Yearly plan only on the paywall","control":"The paywall showed both the yearly and the monthly plan side by side.","variant":"Only the yearly plan was shown on the main paywall. The monthly plan was still available behind a \"View All Plans\" link.","summary":"Showing only the yearly plan on the paywall, with monthly behind a \"View All Plans\" link, raised Mojo's yearly share of subscriptions by 15 to 20 percentage points. Mojo, a video editing app, ran this A/B test, and Michal Parizek wrote it up on the RevenueCat blog. Cancellations rose slightly.","result":{"headline":"+15–20 percentage points in yearly share","metrics":["Share of yearly subscriptions: up 15 to 20 percentage points.","Cancellation rate: rose slightly. Mojo expected this, since yearly plans tend to see more cancellations and a simpler screen can lead to quicker decisions.","Not shared: effect on total conversion, revenue, sample size or test length."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2023","credited_to":{"name":"Mojo","url":"https://liftarchive.com/practitioners/mojo/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/mojo-60-percent-arpu-growth-five-months/","source_name":"RevenueCat blog","brand":"Mojo"},{"slug":"mojo-monthly-price-anchor-for-annual","url":"https://liftarchive.com/test/mojo-monthly-price-anchor-for-annual/","markdown_url":"https://liftarchive.com/test/mojo-monthly-price-anchor-for-annual/index.md","title":"Annual plan shown as a monthly price: up to +45% revenue/view","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Annual plan shown as a monthly price","control":"The annual plan was shown as one yearly price.","variant":"The annual plan was shown as a monthly figure with the yearly billing stated, in the format \"$X/month, billed annually\".","summary":"Showing the annual plan as a per-month price, billed annually, raised Mojo's new revenue per paywall impression by 45% in Brazil, 26% in Mexico and 8% in the USA. Mojo, a video editing app, ran this A/B test, and Michal Parizek wrote it up on the RevenueCat blog. The gain came from more paywall-to-trial conversions and more users picking the annual plan.","result":{"headline":"+45% Brazil, +26% Mexico, +8% USA","metrics":["New revenue per paywall impression, Brazil: up 45%.","New revenue per paywall impression, Mexico: up 26%.","New revenue per paywall impression, USA: up 8%. The effect was much smaller in this higher-income market.","Drivers: more paywall-to-trial conversions and a larger share of annual plans."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2023","credited_to":{"name":"Mojo","url":"https://liftarchive.com/practitioners/mojo/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/mojo-60-percent-arpu-growth-five-months/","source_name":"RevenueCat blog","brand":"Mojo"},{"slug":"mojo-50pct-higher-yearly-price","url":"https://liftarchive.com/test/mojo-50pct-higher-yearly-price/","markdown_url":"https://liftarchive.com/test/mojo-50pct-higher-yearly-price/index.md","title":"Yearly price raised 50%: minimal drop in free-to-paid","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Yearly price raised 50%","control":"New users in markets such as the USA and Germany saw Mojo's existing yearly price.","variant":"The yearly price for new users in those markets was raised by 50%.","summary":"Mojo raised the yearly price by 50% for new users in markets like the USA and Germany, and free-to-paid conversion dropped only minimally. Mojo, a video editing app, ran these price tests, and Michal Parizek wrote them up on the RevenueCat blog. Exact figures were not shared.","result":{"headline":"Minimal drop in free-to-paid conversion","metrics":["Free-to-paid conversion: only a minimal drop, per Mojo. No exact figure was shared.","Revenue impact: not quantified, though a 50% higher price with similar conversion points to more revenue per user.","In other markets such as Brazil, Mojo tested lower prices instead, and those did better in both the short and long run."]},"direction":"won","metric":"revenue per visitor","quantified":false,"evidence":"ab-test","date":"2023","credited_to":{"name":"Mojo","url":"https://liftarchive.com/practitioners/mojo/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/mojo-60-percent-arpu-growth-five-months/","source_name":"RevenueCat blog","brand":"Mojo"},{"slug":"crypto-tracker-promo-paywall-redesign","url":"https://liftarchive.com/test/crypto-tracker-promo-paywall-redesign/","markdown_url":"https://liftarchive.com/test/crypto-tracker-promo-paywall-redesign/index.md","title":"Promo paywall that shows the 50% discount: 2.7% to 3.24% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts","Paywall design"],"element_slugs":["discounts","paywall-design"],"change":"Promo paywall that shows the 50% discount","control":"The app's original promo paywall, shown to freemium users to convert them into paid subscribers.","variant":"A redesigned promo paywall framed around \"Buy The Dip\", with a price chart showing the 50% drop and a \"Back to $15.99/month\" marker. It added bold gradients and a \"SALE\" callout, and the copy read like an insider tip.","summary":"A redesigned promo paywall that showed the 50% discount as a price chart lifted paywall-view-to-subscription conversion from 2.7% to 3.24%, a gain of over 20%. Vahe Baghdasaryan's agency, Paywalls.Design, ran this test for a crypto portfolio tracking app, and it was published on the RevenueCat blog. Several design and copy changes shipped together.","result":{"headline":"2.7% → 3.24% (over +20%)","metrics":["Paywall view to subscription: up from 2.7% to 3.24%, a relative gain of over 20%.","This is a bundled result. Framing, chart, visuals and copy changed together, so no single element gets the credit.","Not shared: sample size, test length, revenue per user or retention of the new subscribers."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"bundled","date":"2025-03","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-redesigns-case-studies/","source_name":"RevenueCat blog","brand":null},{"slug":"driver-license-app-short-paywall-trial-toggle","url":"https://liftarchive.com/test/driver-license-app-short-paywall-trial-toggle/","markdown_url":"https://liftarchive.com/test/driver-license-app-short-paywall-trial-toggle/index.md","title":"Short paywall with trial toggle and reviews: +17% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"Short paywall with trial toggle and reviews","control":"A long-form onboarding paywall with features, a forced free trial, social proof, success stories and FAQs. Users who declined were then shown a weekly plan offer.","variant":"A short paywall with a toggle to opt into the free trial, a 5-star App Store review and testimonial at the top, and the weekly plan shown on the main screen next to a monthly plan marked with 40% savings.","summary":"Replacing a long onboarding paywall with a short one that had a trial toggle, App Store reviews up top and a weekly plan on the main screen raised ARPU by 17.02%. Vahe Baghdasaryan's agency, Paywalls.Design, ran this test for a driver's license test prep app, and it was published on the RevenueCat blog. Several changes shipped together.","result":{"headline":"+17.02% ARPU","metrics":["ARPU: up 17.02%.","Upfront payments: the agency says more users chose to pay right away instead of starting a trial.","This is a bundled result. Length, toggle, reviews and plan layout changed together, so no single element gets the credit.","Not shared: sample size, test length, trial-to-paid or retention."]},"direction":"won","metric":"signups","quantified":true,"evidence":"bundled","date":"2025-03","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-redesigns-case-studies/","source_name":"RevenueCat blog","brand":null},{"slug":"party-game-app-short-paywall-fewer-plans","url":"https://liftarchive.com/test/party-game-app-short-paywall-fewer-plans/","markdown_url":"https://liftarchive.com/test/party-game-app-short-paywall-fewer-plans/index.md","title":"Short paywall with two plans for a party game: +64% revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Plans","Paywall design"],"element_slugs":["free-trials","plans","paywall-design"],"change":"Short paywall with two plans for a party game","control":"A long onboarding paywall listing key features, three plans (annual, monthly and weekly) and user reviews under the plans. The button read \"Start Free Trial\" and the trial was on by default.","variant":"A short paywall with a free-trial toggle, two plans (weekly and yearly) and the monthly plan moved behind \"View All Plans\". It also had a playful headline, \"Get Free Access to Non-Stop Fun\", \"SAVE 83%\" next to the yearly price, playful illustrations and a \"Continue\" button.","summary":"A party game app replaced its long onboarding paywall with a short one, and install-to-trial went up 31% while revenue went up 64%. Vahe Baghdasaryan's agency, Paywalls.Design, ran the redesign, and the result was published on the RevenueCat blog. Several changes shipped together, so no single one gets the credit.","result":{"headline":"+31% install-to-trial; +64% revenue","metrics":["Install-to-trial conversion: +31%. More new installs started a trial from the onboarding paywall.","Revenue: +64%. Revenue grew faster than trial starts, which fits more people paying upfront or picking the yearly plan.","The changes shipped as one bundle, so the lift can't be split between the toggle, the plan cut, the copy and the design.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2025-03","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-redesigns-case-studies/","source_name":"RevenueCat blog","brand":null},{"slug":"food-app-short-paywall-review-stat","url":"https://liftarchive.com/test/food-app-short-paywall-review-stat/","markdown_url":"https://liftarchive.com/test/food-app-short-paywall-review-stat/index.md","title":"Short paywall with a review and a results stat: +72% install-to-trial","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design","Pricing"],"element_slugs":["free-trials","paywall-design","pricing"],"change":"Short paywall with a review and a results stat","control":"A long onboarding paywall with three plan boxes, a feature list, a note from the CEO and an FAQ. A 7-day free trial was applied to everyone, and a 90% improvement stat sat deep in the layout.","variant":"A short paywall headed \"Choose Your Plan\", with a free-trial toggle, a 5-star App Store review and the stat \"86% of users improved their diet\". Monthly and yearly sat side by side, with \"SAVE 40%\" and a monthly breakdown of $2.49 on yearly, plus a \"Continue\" button.","summary":"A food and diet app replaced its long onboarding paywall with a short one, and install-to-trial went up 72%. Vahe Baghdasaryan's agency, Paywalls.Design, ran the redesign, and the result was published on the RevenueCat blog. It was a bundle of changes, so the lift can't be pinned on the review, the stat or the toggle alone.","result":{"headline":"+72% install-to-trial","metrics":["Install-to-trial conversion: +72%. Many more new installs started a trial on the onboarding paywall.","Revenue, ARPU and trial-to-paid figures were not shared for this test.","Sample size, test length and confidence were not shared.","Several changes shipped together, so the lift belongs to the redesign as a whole."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2025-03","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywall-redesigns-case-studies/","source_name":"RevenueCat blog","brand":null},{"slug":"adam-lyttle-trial-toggle-paywall","url":"https://liftarchive.com/test/adam-lyttle-trial-toggle-paywall/","markdown_url":"https://liftarchive.com/test/adam-lyttle-trial-toggle-paywall/index.md","title":"Free-trial toggle set to off: weekly revenue about $2.5k to $5.3k","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Plans"],"element_slugs":["free-trials","plans"],"change":"Free-trial toggle set to off","control":"The previous paywall in Adam Lyttle's indie apps. The source does not describe it in detail.","variant":"A paywall with a free-trial switch that started in the off position and the annual plan already selected. Turning the switch on moved the user to a weekly plan with a free trial.","summary":"Adam Lyttle added a free-trial toggle to the paywalls of their indie apps, set to off with the annual plan preselected, and weekly revenue roughly doubled from about $2,500 to over $5,300. This was a before-and-after comparison, not a split test. The story was retold on the RevenueCat blog.","result":{"headline":"Weekly revenue about $2,500 → over $5,300","metrics":["Weekly revenue: from about $2,500 to over $5,300, roughly double. This compares periods before and after the change.","Introductory offer conversion rate was reported at 63%, with subscription retention at 68%. No baseline was given for either.","Sample size, time window and other changes made in the same period were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2024","credited_to":{"name":"Adam Lyttle","url":"https://liftarchive.com/practitioners/adam-lyttle/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/rip-toggle-paywall/","source_name":"RevenueCat blog","brand":null},{"slug":"fits-toggle-vs-timeline-paywall","url":"https://liftarchive.com/test/fits-toggle-vs-timeline-paywall/","markdown_url":"https://liftarchive.com/test/fits-toggle-vs-timeline-paywall/index.md","title":"Toggle paywall vs timeline paywall: +19% ARPU for the toggle","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Pricing","Paywall design"],"element_slugs":["free-trials","pricing","paywall-design"],"change":"Toggle paywall vs timeline paywall","control":"A Blinkist-style \"honest\" timeline paywall, showing what happens after the trial starts: access today, a reminder before the trial ends, then the charge.","variant":"A toggle paywall in the style Adam Lyttle popularized. It had a free-trial switch, the yearly price shown as a smaller per-period amount, a \"Most Popular\" badge and a larger annual plan option.","summary":"Fits tested a toggle-style paywall against a Blinkist-style timeline paywall, and the toggle version won with 19% higher ARPU. A follow-up test by Fits founder Ludwig Henne found the toggle itself wasn't the main driver: the plan layout was. The result was published on the RevenueCat blog.","result":{"headline":"+19% ARPU for the toggle paywall","metrics":["ARPU: +19% for the toggle paywall against the timeline paywall.","Follow-up: when Fits isolated the toggle, it was not the main source of the lift. The gain came from the visual hierarchy of the plans.","Sample size, test length and confidence were not shared."]},"direction":"won","metric":null,"quantified":true,"evidence":"ab-test","date":"2026","credited_to":{"name":"Fits","url":"https://liftarchive.com/practitioners/fits/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/rip-toggle-paywall/","source_name":"RevenueCat blog","brand":"Fits"},{"slug":"microsoft-365-expensive-plan-first","url":"https://liftarchive.com/test/microsoft-365-expensive-plan-first/","markdown_url":"https://liftarchive.com/test/microsoft-365-expensive-plan-first/index.md","title":"Pricier plan listed first on the paywall: both plans sold more","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Pricier plan listed first on the paywall","control":"The paywall listed the personal plan first.","variant":"The more expensive plan was listed first and set as the default, with the personal plan below it.","summary":"Microsoft 365 moved its more expensive plan to the top of its app paywall as the default, and both plans sold more, the cheaper personal plan most of all. Ramit Arora of the Microsoft 365 team shared it in a Sub Club podcast write-up on the RevenueCat blog. No numbers were given.","result":{"headline":"Both plans sold more, the personal plan much more","metrics":["Subscriptions sold: both plans sold more after the reorder. No figures were shared.","Personal plan: it sold a lot more, by Ramit Arora's account, even though it moved down the list.","Revenue per user, sample size and test length were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":false,"evidence":"ab-test","date":"2024-05","credited_to":{"name":"Microsoft 365","url":"https://liftarchive.com/practitioners/microsoft-365/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/the-experiments-that-have-really-worked-are-very-bare-bones-ramit-arora-microsoft/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Microsoft 365"},{"slug":"coinstats-animated-meme-paywall","url":"https://liftarchive.com/test/coinstats-animated-meme-paywall/","markdown_url":"https://liftarchive.com/test/coinstats-animated-meme-paywall/index.md","title":"Animated frog character paywall: 2.9x average conversion lift","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design","Discounts"],"element_slugs":["paywall-design","discounts"],"change":"Animated frog character paywall","control":"A standard paywall that simply appeared on screen.","variant":"An animated paywall in which a frog character played out and gradually revealed the paywall and its offer. Later versions used a Halloween spider and a meme Santa for seasonal deals.","summary":"CoinStats, a crypto portfolio app, replaced its standard paywall with an animated frog character that gradually revealed the offer, and conversion rose by an average of 2.9x across iOS and Android. Tigran Mkrtchyan of CoinStats presented the results at App Promotion Summit, and they were written up on the RevenueCat blog. How the test was set up was not stated.","result":{"headline":"Average 2.9x conversion on Android and iOS","metrics":["Conversion rate: up 2.9x on average across Android and iOS for the frog campaign.","The early results were strong enough that CoinStats kept running seasonal versions through the year.","The test design, sample size, duration and discount used in the frog campaign were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025","credited_to":{"name":"CoinStats","url":"https://liftarchive.com/practitioners/coinstats/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/weird-paywalls-drive-subscription-growth/","source_name":"RevenueCat blog","brand":"CoinStats"},{"slug":"boldvoice-hard-paywall-no-dismiss","url":"https://liftarchive.com/test/boldvoice-hard-paywall-no-dismiss/","markdown_url":"https://liftarchive.com/test/boldvoice-hard-paywall-no-dismiss/index.md","title":"Hard paywall with no close button: refunds wiped out trial gains","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design","Freemium limits"],"element_slugs":["paywall-design","freemium-limits"],"change":"Hard paywall with no close button","control":"The onboarding paywall had a close (X) button. Users who dismissed it got a small free taste: a speech assessment, a first daily plan and a coach video, then a 7-day trial offer on day two.","variant":"A hard paywall with the close button removed, so nobody could go on without starting a trial.","summary":"BoldVoice removed the close button from its onboarding paywall, and trial starts went up, but refunds rose by more than the gain, so the test lost on net revenue. CEO Anada Lakra described it in a Sub Club podcast write-up on the RevenueCat blog. No figures were shared.","result":{"headline":"More trial starts, but refunds rose by more than the gain","metrics":["Trial starts: up. On trial numbers alone the test looked like a win.","Refunds: rose by more than the gain in trial starts. People who felt forced in asked for money back once charged.","Net revenue after refunds: lower than control, so the change lost. No figures were shared."]},"direction":"lost","metric":"signups","quantified":false,"evidence":"ab-test","date":"2026-09","credited_to":{"name":"BoldVoice","url":"https://liftarchive.com/practitioners/boldvoice/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/anada-lakra-boldvoice-sub-club-podcast-2026/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"BoldVoice"},{"slug":"boldvoice-unclosable-discount-on-dismiss","url":"https://liftarchive.com/test/boldvoice-unclosable-discount-on-dismiss/","markdown_url":"https://liftarchive.com/test/boldvoice-unclosable-discount-on-dismiss/index.md","title":"Unclosable discount offer after dismiss: refunds beat trial gains","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts"],"element_slugs":["discounts"],"change":"Unclosable discount offer after dismiss","control":"The onboarding paywall could be dismissed. Dismissing it led to a small free taste: a speech assessment, a first daily plan and a coach video, with a 7-day trial offer on day two.","variant":"The main paywall kept its close button, but dismissing it opened a percentage-off offer with no way to close it.","summary":"BoldVoice showed a percentage-off offer that couldn't be closed whenever someone dismissed its onboarding paywall, and trial starts went up, but refunds rose by more than the gain. CEO Anada Lakra described the test in a Sub Club podcast write-up on the RevenueCat blog. It lost on net revenue after refunds, and no figures were shared.","result":{"headline":"More trial starts, but refunds rose by more than the gain","metrics":["Trial starts: up. The test looked promising on trial numbers.","Refunds: rose by more than the gain in trial starts.","Net revenue after refunds: lower than control, so the change lost. The discount size and all figures were not shared."]},"direction":"lost","metric":"signups","quantified":false,"evidence":"ab-test","date":"2026-09","credited_to":{"name":"BoldVoice","url":"https://liftarchive.com/practitioners/boldvoice/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/anada-lakra-boldvoice-sub-club-podcast-2026/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"BoldVoice"},{"slug":"paywall-before-onboarding-plus-carousel","url":"https://liftarchive.com/test/paywall-before-onboarding-plus-carousel/","markdown_url":"https://liftarchive.com/test/paywall-before-onboarding-plus-carousel/index.md","title":"Paywall before onboarding, plus a carousel: 2% to 15% trial opt-in","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Paywall timing"],"element_slugs":["paywall-timing"],"change":"Paywall before onboarding, plus a carousel","control":"Flow A: welcome screen, then onboarding, then the home screen, and only then the paywall.","variant":"Flow B put the paywall straight after the welcome screen, before onboarding. Flow C added a new three-slide carousel between the welcome screen and that early paywall.","summary":"Moving the paywall from after the home screen to right after the welcome screen lifted trial opt-in from 2% to 8%, and adding a three-slide carousel before that paywall pushed it to 15%. Rosie Hoggmascall ran this three-way test at a subscription app they worked on. It was retold on the RevenueCat blog.","result":{"headline":"2% (A) vs 8% (B) vs 15% (C) trial opt-in","metrics":["Flow A (paywall after home): 2% trial opt-in.","Flow B (paywall before onboarding): 8% trial opt-in, four times the control.","Flow C (carousel, then paywall before onboarding): 15% trial opt-in, the best of the three.","Trial-to-paid, refunds and revenue were not shared, so the downstream effect is unknown."]},"direction":"won","metric":"signups","quantified":true,"evidence":"multivariate","date":"2025-10","credited_to":{"name":"Rosie Hoggmascall","url":"https://liftarchive.com/practitioners/rosie-hoggmascall/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/paywalls-unexpected-uses/","source_name":"RevenueCat blog","brand":null},{"slug":"v1-sports-freemium-to-paid-with-trial","url":"https://liftarchive.com/test/v1-sports-freemium-to-paid-with-trial/","markdown_url":"https://liftarchive.com/test/v1-sports-freemium-to-paid-with-trial/index.md","title":"Freemium dropped for paid plans with free trials: +90% revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits","Free trials"],"element_slugs":["freemium-limits","free-trials"],"change":"Freemium dropped for paid plans with free trials","control":"A freemium model: golfers had used the app for free for years, with paid features on top.","variant":"No free tier. Access requires a paid subscription, which new users can start with a free trial.","summary":"V1 Sports, a golf swing analysis app, replaced its freemium model with paid subscriptions that start with a free trial, and revenue rose 90% within 12 months. This was a before-and-after change, not a split test. It was described by CEO Alex Prasad on the Sub Club podcast and published on the RevenueCat blog.","result":{"headline":"+90% revenue within 12 months","metrics":["Revenue: up 90% within 12 months of the switch.","Reviews: a wave of negative reviews from long-time free users. This is a real cost of the change.","Trial start rate, trial-to-paid and churn figures were not shared."]},"direction":"won","metric":"signups","quantified":true,"evidence":"before-after","date":"2024-11","credited_to":{"name":"V1 Sports","url":"https://liftarchive.com/practitioners/v1-sports/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/alex-prasad-v1-sports-sub-club-podcast/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"V1 Sports"},{"slug":"lose-it-longer-onboarding","url":"https://liftarchive.com/test/lose-it-longer-onboarding/","markdown_url":"https://liftarchive.com/test/lose-it-longer-onboarding/index.md","title":"Longer onboarding with more questions: trial starts up double digits","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Onboarding quizzes"],"element_slugs":["onboarding-quizzes"],"change":"Longer onboarding with more questions","control":"The shorter onboarding Lose It! had before the tests.","variant":"Onboarding with extra questions, added in rounds and tested each time, until more length stopped helping.","summary":"Lose It!, a calorie tracking app, made its onboarding longer by adding more questions, and trial start rate went up by double digits. The team kept adding questions until the gains tapered off. Paul Apollo of Lose It! shared the result on the Sub Club podcast, and it was published on the RevenueCat blog.","result":{"headline":"Trial start rate up by double digits","metrics":["Trial start rate: up by double digits as onboarding got longer. The exact figure was not shared.","Gains flattened at some length, so there is a ceiling. The final number of questions was not shared.","Trial-to-paid and long-term revenue were not reported."]},"direction":"won","metric":"signups","quantified":false,"evidence":"ab-test","date":"2023-08","credited_to":{"name":"Lose It!","url":"https://liftarchive.com/practitioners/lose-it/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/why-your-onboarding-experience-might-be-too-short/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Lose It!"},{"slug":"lose-it-in-app-message-offers","url":"https://liftarchive.com/test/lose-it-in-app-message-offers/","markdown_url":"https://liftarchive.com/test/lose-it-in-app-message-offers/index.md","title":"Upgrade offer in-app instead of push or email: about 10x the revenue","vertical":"app","page_type":"retention","page_type_name":"Retention","elements":["Discounts"],"element_slugs":["discounts"],"change":"Upgrade offer in-app instead of push or email","control":"An upgrade offer sent to users by push notification or email.","variant":"Exactly the same offer, shown as a message inside the app while the user is using it.","summary":"Lose It!, a calorie tracking app, showed the same upgrade offer as an in-app message instead of sending it by push or email, and made about 10 times more money from it. Paul Apollo of Lose It! described the result on the Sub Club podcast, and it was published on the RevenueCat blog.","result":{"headline":"About 10x more money","metrics":["Revenue from the offer: about 10 times higher when shown in-app, per the team.","Cost: the team also found in-app messages cheaper to run than push or email.","No exact revenue, sample size or conversion figures were shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2023-07","credited_to":{"name":"Lose It!","url":"https://liftarchive.com/practitioners/lose-it/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/50-million-users-5-key-strategies-lessons-from-lose-it/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Lose It!"},{"slug":"blinkist-ethical-timeline-paywall","url":"https://liftarchive.com/test/blinkist-ethical-timeline-paywall/","markdown_url":"https://liftarchive.com/test/blinkist-ethical-timeline-paywall/index.md","title":"Trial timeline paywall: higher trial opt-in, 4% fewer cancellations","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"Trial timeline paywall","control":"Blinkist's previous trial paywall, without a timeline of the trial.","variant":"An 'ethical' paywall with a timeline of the trial that shows what happens on each step and when the user gets charged.","summary":"Blinkist, a book summary app, tested a paywall that shows a timeline of the free trial and when the user will be charged, and saw a significant rise in trial opt-in plus 4% fewer trial cancellations. Marcus Burke, then at Blinkist, ran the test and wrote about it on the RevenueCat blog. The design was by Jaycee Day.","result":{"headline":"Significant rise in trial opt-in; trial cancellations -4%","metrics":["Trial opt-in rate: a significant rise. The exact lift was not given in this write-up.","Trial cancellations: down 4%, so more trials stayed active toward the first charge.","Both metrics moved the right way, which is rare. Most paywall changes trade one for the other."]},"direction":"won","metric":"signups","quantified":true,"evidence":"ab-test","date":"2024-04","credited_to":{"name":"Marcus Burke","url":"https://liftarchive.com/practitioners/marcus-burke/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/how-to-increase-trial-conversion-rates-without-adding-new-features/","source_name":"RevenueCat blog","brand":"Blinkist"},{"slug":"teaching-com-web-to-app-onboarding","url":"https://liftarchive.com/test/teaching-com-web-to-app-onboarding/","markdown_url":"https://liftarchive.com/test/teaching-com-web-to-app-onboarding/index.md","title":"Onboarding on the web before download: ~50% more trials, ~30% paid","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":[],"element_slugs":[],"change":"Onboarding on the web before download","control":"The onboarding flow shown inside the app after download.","variant":"The exact same onboarding flow run on the web, before the user downloads the app.","summary":"Teaching.com ran its onboarding on the web before users downloaded the app, and saw about 50% better conversion to trial and about 30% better conversion to paid than the same onboarding in the app. COO Tim Dikun shared the result on the Sub Club podcast, published on the RevenueCat blog.","result":{"headline":"About +50% conversion to trial; about +30% conversion to paid","metrics":["Conversion to trial: about 50% better on the web.","Conversion to paid: about 30% better on the web, so the lift held past the trial.","Both figures are approximate and given from memory in a podcast."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-05","credited_to":{"name":"Teaching.com","url":"https://liftarchive.com/practitioners/teaching-com/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/teaching-com-tim-dikun-sub-club-podcast/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Teaching.com"},{"slug":"teaching-com-money-back-guarantee-vs-trial","url":"https://liftarchive.com/test/teaching-com-money-back-guarantee-vs-trial/","markdown_url":"https://liftarchive.com/test/teaching-com-money-back-guarantee-vs-trial/index.md","title":"30-day money-back guarantee instead of a free trial: higher LTV","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials"],"element_slugs":["free-trials"],"change":"30-day money-back guarantee instead of a free trial","control":"The web funnel offered a free trial before the first charge.","variant":"No free trial. Users paid up front, with a 30-day money-back guarantee.","summary":"Teaching.com replaced the free trial in its web funnel with a 30-day money-back guarantee, and revenue and LTV went up even though conversion dipped slightly. COO Tim Dikun shared the result on the Sub Club podcast, published on the RevenueCat blog. No figures were given.","result":{"headline":"Slightly lower conversion; higher revenue and LTV","metrics":["Conversion rate: slightly lower. This is a negative on the top-line metric.","Revenue and LTV: higher, so the drop in conversion was more than made up for.","Refunds: few users asked for one.","No exact figures were shared for any of these."]},"direction":"won","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2025-05","credited_to":{"name":"Teaching.com","url":"https://liftarchive.com/practitioners/teaching-com/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/teaching-com-tim-dikun-sub-club-podcast/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Teaching.com"},{"slug":"zumba-web-checkout-button","url":"https://liftarchive.com/test/zumba-web-checkout-button/","markdown_url":"https://liftarchive.com/test/zumba-web-checkout-button/index.md","title":"Paywall button to a web checkout: -25% instant conversions, +17% LTV","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":[],"element_slugs":[],"change":"Paywall button to a web checkout","control":"The paywall used the native in-app purchase checkout.","variant":"The paywall button opened a Stripe web checkout, with Apple Pay and Google Pay preselected to cut friction.","summary":"Zumba routed its paywall button to a Stripe web checkout with Apple Pay and Google Pay preselected, and LTV rose 17% even though immediate conversions fell 25%. Lucy Levy and Nicole Page of Zumba shared the result on the Sub Club podcast, published on the RevenueCat blog.","result":{"headline":"Immediate conversions -25%; LTV +17%","metrics":["Immediate conversions: down 25%. This is a real cost at the top of the funnel.","Annual plan share and retention: both rose.","LTV: up 17% overall, which more than made up for fewer instant buyers."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-08","credited_to":{"name":"Zumba","url":"https://liftarchive.com/practitioners/zumba/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/how-zumba-grew-ltv-by-17-with-relentless-user-feedback-sub-club/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Zumba"},{"slug":"zumba-14-to-7-day-trial","url":"https://liftarchive.com/test/zumba-14-to-7-day-trial/","markdown_url":"https://liftarchive.com/test/zumba-14-to-7-day-trial/index.md","title":"7-day free trial instead of 14 days: +8% install-to-paid","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials"],"element_slugs":["free-trials"],"change":"7-day free trial instead of 14 days","control":"New users were offered a 14-day free trial before the subscription started.","variant":"New users were offered a 7-day free trial instead. Nothing else about the offer was described as changing.","summary":"Cutting the free trial from 14 days to 7 days raised install-to-paid conversion by 8%. Zumba ran this A/B test on the trial offer in its dance fitness app, and the result was published as a RevenueCat customer story.","result":{"headline":"+8% install-to-paid","metrics":["Install-to-paid conversion rose 8% with the 7-day trial.","Sample size, test length and confidence level were not shared.","Effects on retention and LTV after the first payment were not reported for this test."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025","credited_to":{"name":"Zumba","url":"https://liftarchive.com/practitioners/zumba/","kind":"org"},"source_url":"https://www.revenuecat.com/customers/stepping-up-growth-how-zumba-boosted-conversion-by-8-with-revenuecat/","source_name":"RevenueCat customer story","brand":"Zumba"},{"slug":"pixelcut-weekly-vs-monthly-plan","url":"https://liftarchive.com/test/pixelcut-weekly-vs-monthly-plan/","markdown_url":"https://liftarchive.com/test/pixelcut-weekly-vs-monthly-plan/index.md","title":"Weekly plan instead of monthly on the paywall: +16% paying customers","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Weekly plan instead of monthly on the paywall","control":"The paywall offered a monthly subscription.","variant":"The paywall offered a weekly subscription instead of the monthly one.","summary":"Offering a weekly subscription instead of a monthly one brought 16% more paying customers. Pixelcut, an AI photo editing app, ran this A/B test on its paywall, and the result was published as a RevenueCat customer story.","result":{"headline":"+16% paying customers","metrics":["Paying customers rose 16% with the weekly offer.","Pixelcut also looked at LTV per variant and judged weekly the better option, but LTV figures were not shared.","Prices, sample size, test length and confidence level were not shared."]},"direction":"won","metric":null,"quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Pixelcut","url":"https://liftarchive.com/practitioners/pixelcut/","kind":"org"},"source_url":"https://www.revenuecat.com/customers/pixelcut/","source_name":"RevenueCat customer story","brand":"Pixelcut"},{"slug":"photoroom-localized-upsell-paywalls","url":"https://liftarchive.com/test/photoroom-localized-upsell-paywalls/","markdown_url":"https://liftarchive.com/test/photoroom-localized-upsell-paywalls/index.md","title":"Localized upsell paywalls: +50% upsell screen conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Localized upsell paywalls","control":"Upsell screens were not localized for each market.","variant":"Upsell paywalls were localized for users' markets, then tested and refined over several rounds.","summary":"Localizing its upsell paywalls lifted upsell screen conversion by 50% for Photoroom, an AI photo editing app. Photoroom ran the tests using Superwall, and the result was published as a RevenueCat customer story.","result":{"headline":"+50% upsell screen conversion","metrics":["Upsell screen conversion rose 50%.","The number of variants and rounds behind the figure was not stated.","Which languages or markets were included was not shared, nor whether prices also changed."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":null,"credited_to":{"name":"Photoroom","url":"https://liftarchive.com/practitioners/photoroom/","kind":"org"},"source_url":"https://www.revenuecat.com/customers/photoroom/","source_name":"RevenueCat customer story","brand":"Photoroom"},{"slug":"dub-shift-to-annual-plans","url":"https://liftarchive.com/test/dub-shift-to-annual-plans/","markdown_url":"https://liftarchive.com/test/dub-shift-to-annual-plans/index.md","title":"Pricing tests that moved users to annual plans: +207% LTV","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Pricing tests that moved users to annual plans","control":"dub's pricing left it with a mix of monthly and annual subscribers.","variant":"dub tested several pricing tiers, subscription models and paywall designs, and moved toward annual plans. The individual variants were not described.","summary":"A series of pricing tests that shifted subscribers from monthly toward annual plans raised LTV by 207% for dub, a retail investing app. dub ran the tests, and the outcome was published as a RevenueCat customer story.","result":{"headline":"+207% LTV","metrics":["LTV rose 207% after the shift toward annual plans.","This is the outcome of several pricing tests together, not one A/B test.","dub also ran win-back offers in the same period, including a discounted annual switch for monthly users trying to cancel, which may have added to the LTV gain."]},"direction":"won","metric":null,"quantified":true,"evidence":"bundled","date":null,"credited_to":{"name":"dub","url":"https://liftarchive.com/practitioners/dub/","kind":"org"},"source_url":"https://www.revenuecat.com/customers/dub-app/","source_name":"RevenueCat customer story","brand":"dub"},{"slug":"talkingparents-price-doubled-with-feature","url":"https://liftarchive.com/test/talkingparents-price-doubled-with-feature/","markdown_url":"https://liftarchive.com/test/talkingparents-price-doubled-with-feature/index.md","title":"Price doubled to $9.99 with a new feature: better revenue overall","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Price doubled to $9.99 with a new feature","control":"The co-parenting app's paid tier cost $4.99.","variant":"The same tier cost $9.99 and came with a new feature: transcribed, accountable calls between parents.","summary":"TalkingParents doubled its tier price from $4.99 to $9.99 and launched transcribed calls with it, and the change paid off overall even though about a quarter of customers churned. CEO Vince Mayfield shared it on the Sub Club podcast, and it was written up on the RevenueCat blog. It was a price rise for everyone, not a split test.","result":{"headline":"About a quarter of customers churned; better financially overall","metrics":["Price rose 100%, from $4.99 to $9.99.","Around a quarter of the customer base churned at first. This is a negative signal worth planning for.","Despite the churn, the company says it came out better financially. No revenue figure was shared.","Later, TalkingParents added a higher tier at $24.99."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"before-after","date":"2025-05","credited_to":{"name":"TalkingParents","url":"https://liftarchive.com/practitioners/talkingparents/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/how-to-raise-app-prices-effectively/","source_name":"RevenueCat blog","brand":"TalkingParents"},{"slug":"headspace-fully-locked-content","url":"https://liftarchive.com/test/headspace-fully-locked-content/","markdown_url":"https://liftarchive.com/test/headspace-fully-locked-content/index.md","title":"All content locked behind the subscription: more paid subscribers","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits"],"element_slugs":["freemium-limits"],"change":"All content locked behind the subscription","control":"Some meditation content was free, so free users could keep coming back to it without hitting a paywall.","variant":"All content was locked. Users needed to start a free trial to access any of it.","summary":"Locking all content behind the subscription led to a significant rise in paid subscribers for Headspace, a meditation app. Shreya Oswal of Headspace described the A/B test on the Sub Club podcast, written up on the RevenueCat blog. No figures were shared.","result":{"headline":"Significant rise in paid subscribers","metrics":["Paid subscribers rose significantly. No percentage was shared.","Trial users in the locked variant showed higher content engagement than before.","Headspace did not report a wave of complaints when it locked more content in earlier tests."]},"direction":"won","metric":"signups","quantified":false,"evidence":"ab-test","date":"2023-06","credited_to":{"name":"Headspace","url":"https://liftarchive.com/practitioners/headspace/","kind":"org"},"source_url":"https://www.revenuecat.com/blog/growth/podcast-shreya-oswal-keya-patel-headspace/","source_name":"RevenueCat blog (Sub Club podcast write-up)","brand":"Headspace"},{"slug":"ahead-app-paid-trial-extension-offer","url":"https://liftarchive.com/test/ahead-app-paid-trial-extension-offer/","markdown_url":"https://liftarchive.com/test/ahead-app-paid-trial-extension-offer/index.md","title":"Paid 30-day trial as a second offer: +7% conversion to trial","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"Paid 30-day trial as a second offer","control":"The paywall offered a standard 7-day free trial.","variant":"The same paywall, plus a second prompt offering to extend to a 30-day trial for a small extra fee.","summary":"Adding a second prompt that offered a 30-day trial for a small fee raised conversion to trial by 7%. Ahead App, a personal growth and emotions app, ran this A/B test, and the result was published as a Superwall case study.","result":{"headline":"+7% conversion to trial","metrics":["Conversion to trial rose 7%.","Proceeds per user were described only as remaining strong. No figure was shared.","The fee amount, sample size and test length were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-04","credited_to":{"name":"Ahead App","url":"https://liftarchive.com/practitioners/ahead-app/","kind":"org"},"source_url":"https://superwall.com/case-studies/ahead-app","source_name":"Superwall case study","brand":"Ahead App"},{"slug":"buybye-50pct-higher-yearly-price","url":"https://liftarchive.com/test/buybye-50pct-higher-yearly-price/","markdown_url":"https://liftarchive.com/test/buybye-50pct-higher-yearly-price/index.md","title":"Yearly price 50% higher: -19% conversions, +25% proceeds per user","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Yearly price 50% higher","control":"The paywall showed the original yearly price with a trial.","variant":"The same paywall design showed a yearly price 50% higher, still with a trial. Price was the only change.","summary":"Raising the yearly price by 50% cut conversions by 19% but lifted proceeds per user by 25%. BuyBye, a spending-limit and savings app, ran this A/B test on its paywall, and the result was published as a Superwall case study.","result":{"headline":"-19% conversions; +25% proceeds per user","metrics":["Conversions fell 19%. This is a negative result on its own.","Proceeds per user rose 25%, so the higher price more than made up for fewer buyers.","Actual prices, sample size and test length were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-04","credited_to":{"name":"BuyBye","url":"https://liftarchive.com/practitioners/buybye/","kind":"org"},"source_url":"https://superwall.com/case-studies/buybye","source_name":"Superwall case study","brand":"BuyBye"},{"slug":"daily-horoscope-localized-paywalls","url":"https://liftarchive.com/test/daily-horoscope-localized-paywalls/","markdown_url":"https://liftarchive.com/test/daily-horoscope-localized-paywalls/index.md","title":"Country-tailored paywalls: +183% trial start rate","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Country-tailored paywalls","control":"One global paywall shown to everyone, with a short text intro and a CTA at the bottom.","variant":"Separate paywalls for different countries, segmented by language and country, each with its own design and pricing.","summary":"Daily Horoscope replaced one generic global paywall with paywalls whose design and pricing were tailored to each country, and trial start rate rose 183%. The astrology app ran the test itself, and the result was published as a Superwall case study. Design and price changed at the same time, so the lift belongs to the package, not to either change alone.","result":{"headline":"+183% trial start rate","metrics":["Trial start rate: +183% for the localized paywalls versus the generic one.","The team started from what it described as a low trial start baseline, so a large relative lift is easier to reach.","Trial-to-paid, revenue and refunds were not shared, so the effect on paying users is unknown."]},"direction":"won","metric":"signups","quantified":true,"evidence":"bundled","date":"2026-03","credited_to":{"name":"Daily Horoscope","url":"https://liftarchive.com/practitioners/daily-horoscope/","kind":"org"},"source_url":"https://superwall.com/case-studies/daily-horoscope","source_name":"Superwall case study","brand":"Daily Horoscope"},{"slug":"flibbo-discounted-first-week-intro-offer","url":"https://liftarchive.com/test/flibbo-discounted-first-week-intro-offer/","markdown_url":"https://liftarchive.com/test/flibbo-discounted-first-week-intro-offer/index.md","title":"Discounted first week as an intro offer: +20% revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts"],"element_slugs":["discounts"],"change":"Discounted first week as an intro offer","control":"Discounted weekly and yearly plans sold upfront with no free trial. This had won an earlier test against a 3-day free trial.","variant":"An introductory offer: the first week at a heavily discounted rate, then the plan renews at its normal price.","summary":"Flibbo tested an introductory offer, a heavily discounted first week followed by normal pricing, and saw revenue rise 20%. The AI tools app ran the test against its earlier winner, discounted weekly and yearly plans with no free trial. The result was published as a Superwall case study.","result":{"headline":"+20% revenue","metrics":["Revenue: +20% with the intro offer.","The exact discount, prices and how revenue was measured were not shared.","Conversion rate, renewal rate and refunds were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"Flibbo","url":"https://liftarchive.com/practitioners/flibbo/","kind":"org"},"source_url":"https://superwall.com/case-studies/flibbo","source_name":"Superwall case study","brand":"Flibbo"},{"slug":"flirt-ai-demographic-targeted-paywalls","url":"https://liftarchive.com/test/flirt-ai-demographic-targeted-paywalls/","markdown_url":"https://liftarchive.com/test/flirt-ai-demographic-targeted-paywalls/index.md","title":"Paywalls picked by demographic: +83% MRR in 30 days","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing","Paywall design"],"element_slugs":["paywall-timing","paywall-design"],"change":"Paywalls picked by demographic","control":"The app's earlier paywall, shown to all users.","variant":"Three paywall designs with different copy, imagery and CTAs, with the one shown picked by demographic data collected in onboarding. Product and pricing changes shipped alongside.","summary":"Flirt AI grew MRR 83% in 30 days after showing paywalls chosen by demographic data from onboarding, with trial-to-paid up 20%. The AI dating reply app ran three paywall variants at once and shipped product and pricing changes at the same time. The result was published as a Superwall case study.","result":{"headline":"+83% MRR in 30 days; +20% trial-to-paid","metrics":["MRR: +83% within 30 days.","Trial-to-paid conversion: +20%.","These figures cover the paywall test plus product and pricing changes together, so no single change can claim them."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2026-02","credited_to":{"name":"Flirt AI","url":"https://liftarchive.com/practitioners/flirt-ai/","kind":"org"},"source_url":"https://superwall.com/case-studies/flirt-ai","source_name":"Superwall case study","brand":"Flirt AI"},{"slug":"journeystamp-context-specific-paywalls","url":"https://liftarchive.com/test/journeystamp-context-specific-paywalls/","markdown_url":"https://liftarchive.com/test/journeystamp-context-specific-paywalls/index.md","title":"Paywalls matched to user context: +50% conversion rate","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall timing","Discounts","Paywall design"],"element_slugs":["paywall-timing","discounts","paywall-design"],"change":"Paywalls matched to user context","control":"A single generic paywall shown in every situation.","variant":"Different paywalls by context: single-step and multi-step paywalls in onboarding, and in-app paywalls with copy tied to the feature used, discounts shown after premium feature use, and new prices and bundles.","summary":"JourneyStamp lifted paywall conversion rate 50%, to 7.3% overall, by replacing one generic paywall with paywalls matched to where the user was in the app. The GPS photo-stamp camera app also tested timed discounts, prices, bundles and copy along the way. The result was published as a Superwall case study.","result":{"headline":"+50% conversion rate (7.3% overall)","metrics":["Conversion rate: +50% after personalizing paywalls to the user journey.","Overall conversion rate reached 7.3%.","Trial starts went up, but no figure was shared.","Many variants and changes ran together, so no single change explains the lift."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"bundled","date":"2026-02","credited_to":{"name":"JourneyStamp","url":"https://liftarchive.com/practitioners/journeystamp/","kind":"org"},"source_url":"https://superwall.com/case-studies/journeystamp","source_name":"Superwall case study","brand":"JourneyStamp"},{"slug":"linearity-curve-opt-in-trial","url":"https://liftarchive.com/test/linearity-curve-opt-in-trial/","markdown_url":"https://liftarchive.com/test/linearity-curve-opt-in-trial/index.md","title":"Free trial as an opt-in, not a default: +10% trial conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials"],"element_slugs":["free-trials"],"change":"Free trial as an opt-in, not a default","control":"The free trial was included by default in the purchase flow.","variant":"The trial became an option the user had to actively select before continuing.","summary":"Linearity Curve made its free trial an opt-in instead of a default, and trial conversion rate rose 10%. The vector design app ran the A/B test on its paywall to see whether users who choose a trial are more committed. The result was published as a Superwall case study.","result":{"headline":"+10% trial conversion rate","metrics":["Trial conversion rate: +10% for opt-in trial users.","Trial starts fell, as expected when the trial is no longer automatic. The size of the drop was not shared.","Net revenue per user was not shared, so the overall gain is not proven."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"Linearity Curve","url":"https://liftarchive.com/practitioners/linearity-curve/","kind":"org"},"source_url":"https://superwall.com/case-studies/linearity-curve","source_name":"Superwall case study","brand":"Linearity Curve"},{"slug":"looklab-free-trial-higher-weekly-price","url":"https://liftarchive.com/test/looklab-free-trial-higher-weekly-price/","markdown_url":"https://liftarchive.com/test/looklab-free-trial-higher-weekly-price/index.md","title":"3-day trial, then a higher weekly price: 8.3% to 15.0% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Pricing"],"element_slugs":["free-trials","pricing"],"change":"3-day trial, then a higher weekly price","control":"A hard paywall: a weekly subscription with 20 credits at a fixed price, with no free trial.","variant":"A 3-day free trial, then a weekly subscription at a higher price than the control.","summary":"LookLab AI moved from a hard weekly paywall to a 3-day free trial followed by a higher weekly price, and campaign conversion rose from 8.3% to 15.0%. The AI headshot app tested two trial variants with different weekly prices against its hard paywall. The result was published as a Superwall case study.","result":{"headline":"8.3% → 15.0% campaign conversion","metrics":["Campaign conversion rate: 8.3% at launch versus 15.0% in the third campaign with the trial and higher price.","The team judged the trial worth the risk and kept the higher weekly price.","The actual prices, trial-to-paid rate and revenue per user were not shared."]},"direction":"won","metric":"revenue per visitor","quantified":true,"evidence":"ab-test","date":"2026-03","credited_to":{"name":"LookLab AI","url":"https://liftarchive.com/practitioners/looklab-ai/","kind":"org"},"source_url":"https://superwall.com/case-studies/looklab-ai","source_name":"Superwall case study","brand":"LookLab AI"},{"slug":"mojo-hide-credit-packs","url":"https://liftarchive.com/test/mojo-hide-credit-packs/","markdown_url":"https://liftarchive.com/test/mojo-hide-credit-packs/index.md","title":"Credit packs hidden on the paywall: +14% subscription revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Credit packs hidden on the paywall","control":"The existing paywall, showing subscription plans next to AI credit packs.","variant":"The same paywall with credit packs hidden, so new users saw subscription plans only. Existing subscribers could still buy credits to top up.","summary":"Mojo hid AI credit packs from its paywall, leaving only subscription plans, and new subscription revenue rose 14%. The video editing app ran the A/B test with one change and no price, copy or design edits. The case study was published by Superwall and is based on the work of Michal Parizek, who ran Mojo's paywall tests.","result":{"headline":"+14% new subscription revenue","metrics":["New subscription revenue: +14%, from more users choosing a subscription and higher ARPPU.","Paywall drop-off: no significant increase, so removing an option did not push users away.","AI costs: no meaningful increase.","The result was clear within one week."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Mojo","url":"https://liftarchive.com/practitioners/mojo/","kind":"org"},"source_url":"https://superwall.com/case-studies/mojo","source_name":"Superwall case study","brand":"Mojo"},{"slug":"pepper-two-step-timeline-paywall","url":"https://liftarchive.com/test/pepper-two-step-timeline-paywall/","markdown_url":"https://liftarchive.com/test/pepper-two-step-timeline-paywall/index.md","title":"Two-step paywall with a day-by-day trial timeline: +50% LTV","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"Two-step paywall with a day-by-day trial timeline","control":"Traditional single-screen paywalls that the team had already tweaked with subheader and highlight changes.","variant":"A two-step paywall flow, with a timeline laying out what happens on each day of the free trial.","summary":"Pepper raised LTV by 50% with a two-step paywall that showed the free trial as a day-by-day timeline. The recipe and cooking app first tested it on 5% of users, then scaled it to over half of its user base, where the gain held. The result was published as a Superwall case study.","result":{"headline":"+50% LTV","metrics":["LTV: +50% for the timeline paywall.","It beat every other paywall design Pepper had tested.","The LTV gain held after rollout grew from 5% to over 50% of users.","Sample size, duration and conversion rates were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-02","credited_to":{"name":"Pepper","url":"https://liftarchive.com/practitioners/pepper/","kind":"org"},"source_url":"https://superwall.com/case-studies/pepper","source_name":"Superwall case study","brand":"Pepper"},{"slug":"planner-5d-three-price-tiers","url":"https://liftarchive.com/test/planner-5d-three-price-tiers/","markdown_url":"https://liftarchive.com/test/planner-5d-three-price-tiers/index.md","title":"Higher price tier on Planner 5D's paywall: +83% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Higher price tier on Planner 5D's paywall","control":"The existing paywall at the current price. The design stressed access to a large library of customizable furniture items.","variant":"Two variants used the same paywall design but showed higher prices. Each group of users saw only one of the three price tiers.","summary":"Planner 5D tested its current price against two higher price tiers, and the highest tier lifted ARPU by 83% over the control. Planner 5D, an interior design app, ran this A/B/C test on its paywall, and the result was published as a Superwall case study. The actual price levels were not shared.","result":{"headline":"+83% ARPU for the highest tier","metrics":["ARPU: the highest price tier earned 83% more per user than the control.","Middle tier: its result was not shared.","Conversion rate and trial-to-paid at each tier were not shared, so we can't tell how many fewer people bought at the top price."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":"2026-01","credited_to":{"name":"Planner 5D","url":"https://liftarchive.com/practitioners/planner-5d/","kind":"org"},"source_url":"https://superwall.com/case-studies/planner-5d","source_name":"Superwall case study","brand":"Planner 5D"},{"slug":"preu-ai-annual-plan-anchor","url":"https://liftarchive.com/test/preu-ai-annual-plan-anchor/","markdown_url":"https://liftarchive.com/test/preu-ai-annual-plan-anchor/index.md","title":"Annual plan added next to monthly: +80% proceeds per user","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans","Pricing"],"element_slugs":["plans","pricing"],"change":"Annual plan added next to monthly","control":"The paywall offered one monthly plan with a \"Try Free\" button.","variant":"The paywall kept the monthly plan and added an annual plan, described as priced at 60% of the monthly price. Exact prices were not shared.","summary":"Adding a discounted annual plan next to the monthly plan raised proceeds per user by 80% and trial conversion by 22%. Preu AI, a university entrance exam prep app in Chile, ran this A/B test on its paywall. The result was published as a Superwall case study.","result":{"headline":"+80% proceeds per user; +22% trial conversion","metrics":["Proceeds per user: up 80% in the variant.","Trial conversion rate: up 22%.","Plan mix (how many picked annual) was not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-02","credited_to":{"name":"Preu AI","url":"https://liftarchive.com/practitioners/preu-ai/","kind":"org"},"source_url":"https://superwall.com/case-studies/preu-ai","source_name":"Superwall case study","brand":"Preu AI"},{"slug":"propgpt-weekly-price-699-to-999","url":"https://liftarchive.com/test/propgpt-weekly-price-699-to-999/","markdown_url":"https://liftarchive.com/test/propgpt-weekly-price-699-to-999/index.md","title":"Weekly price from $6.99 to $9.99: +47.5% proceeds per user","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Weekly price from $6.99 to $9.99","control":"The paywall showed the existing weekly price of $6.99.","variant":"The paywall showed $9.99 per week, a 43% increase, with the same images and copy.","summary":"Raising the weekly price from $6.99 to $9.99 lifted proceeds per user by 47.5%. PropGPT, a sports betting insights app, ran this A/B test on its paywall, and the result was published as a Superwall case study. Images and copy stayed the same, so price was the only change.","result":{"headline":"+47.5% proceeds per user","metrics":["Proceeds per user: up 47.5% at $9.99.","Conversion rate: the drop was described as minimal, but no number was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"PropGPT","url":"https://liftarchive.com/practitioners/propgpt/","kind":"org"},"source_url":"https://superwall.com/case-studies/propgpt","source_name":"Superwall case study","brand":"PropGPT"},{"slug":"rash-id-three-plans-best-offer-badge","url":"https://liftarchive.com/test/rash-id-three-plans-best-offer-badge/","markdown_url":"https://liftarchive.com/test/rash-id-three-plans-best-offer-badge/index.md","title":"Three plans with yearly as best offer: about +20% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans","Paywall design"],"element_slugs":["plans","paywall-design"],"change":"Three plans with yearly as best offer","control":"The paywall offered two plans, monthly and yearly, with no label showing which was the best offer.","variant":"The paywall offered three plans, monthly, yearly and weekly, with yearly marked as the best offer.","summary":"Adding a weekly plan and marking yearly as the best offer raised ARPU by about 20% and conversion to paid by over 50%. Rash ID, an AI skin condition app, ran this 50/50 A/B test on its main paywall. The result was published as a Superwall case study.","result":{"headline":"About +20% ARPU; over +50% conversion to paid","metrics":["ARPU: up about 20%.","Conversion to paid: up over 50%.","Trial starts: rose, but no number was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Rash ID","url":"https://liftarchive.com/practitioners/rash-id/","kind":"org"},"source_url":"https://superwall.com/case-studies/rash-id","source_name":"Superwall case study","brand":"Rash ID"},{"slug":"rizz-two-step-trial-toggle-onboarding","url":"https://liftarchive.com/test/rizz-two-step-trial-toggle-onboarding/","markdown_url":"https://liftarchive.com/test/rizz-two-step-trial-toggle-onboarding/index.md","title":"Two onboarding paywalls with a trial toggle: +10% conversion","vertical":"app","page_type":"onboarding","page_type_name":"Onboarding","elements":["Free trials","Paywall design"],"element_slugs":["free-trials","paywall-design"],"change":"Two onboarding paywalls with a trial toggle","control":"The original onboarding paywall, shown once.","variant":"A first paywall came right after the landing screen with the trial toggle off, so tapping \"Continue\" skipped the trial. A second paywall at the end of onboarding had a delayed X, and offered a direct subscription if the user turned the trial off.","summary":"Showing two paywalls during onboarding, with the free trial toggle off by default, raised onboarding conversion by 10% and trial conversion by 10%. Rizz App, an AI pickup line app, ran this test against its original onboarding paywall. The result was published as a Superwall case study.","result":{"headline":"+10% onboarding conversion; +10% trial conversion","metrics":["Onboarding conversion: up 10% versus the original paywall.","Trial conversion rate: up 10%.","Early churn: reported as lower, but no number was shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Rizz App","url":"https://liftarchive.com/practitioners/rizz-app/","kind":"org"},"source_url":"https://superwall.com/case-studies/rizz-god","source_name":"Superwall case study","brand":"Rizz App"},{"slug":"ryn-vpn-rewarded-ad-option","url":"https://liftarchive.com/test/ryn-vpn-rewarded-ad-option/","markdown_url":"https://liftarchive.com/test/ryn-vpn-rewarded-ad-option/index.md","title":"'Continue with Ads' option on a VPN paywall: +158% revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Freemium limits","Plans"],"element_slugs":["freemium-limits","plans"],"change":"'Continue with Ads' option on a VPN paywall","control":"A standard freemium paywall. Paid conversion was 0.08%.","variant":"A new paywall with three access tiers and a \"Continue with Ads\" option, which gave 30 minutes of free VPN after watching an ad.","summary":"Ryn VPN replaced its freemium paywall with three tiers plus a \"Continue with Ads\" option, and revenue rose 158% in the 28 days after launch versus the same period a year earlier. This was a before-and-after comparison, not a split test. Ryn VPN made the change, and the result was published as a Superwall case study.","result":{"headline":"+158% revenue; conversion 0.08% → 1.2%; ARPPU +98%","metrics":["Revenue: up 158% in the 28 days after launch, versus the same period a year earlier.","Conversion rate: rose from 0.08% to 1.2%.","ARPPU: up 98%.","Paying users: up 30%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025-12","credited_to":{"name":"Ryn VPN","url":"https://liftarchive.com/practitioners/ryn-vpn/","kind":"org"},"source_url":"https://superwall.com/case-studies/ryn-vpn","source_name":"Superwall case study","brand":"Ryn VPN"},{"slug":"sellraze-lower-annual-price","url":"https://liftarchive.com/test/sellraze-lower-annual-price/","markdown_url":"https://liftarchive.com/test/sellraze-lower-annual-price/index.md","title":"Annual price cut from $59.99 to $44.99: +10% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Pricing"],"element_slugs":["pricing"],"change":"Annual price cut from $59.99 to $44.99","control":"The paywall showed the annual plan at $59.99 per year, next to a monthly plan and a 3-day free trial.","variant":"The annual plan was priced at $44.99 per year. Everything else stayed the same.","summary":"Cutting the annual plan from $59.99 to $44.99 raised ARPU by 10%. SellRaze, an AI reselling app, ran this A/B test on its paywall, and the result was published as a Superwall case study. The monthly price, the 3-day free trial and the copy stayed the same.","result":{"headline":"+10% ARPU","metrics":["ARPU: up 10% at $44.99.","Conversion rate and plan mix were not shared, but the lower price brought in enough extra buyers to more than make up for the cut."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-12","credited_to":{"name":"SellRaze","url":"https://liftarchive.com/practitioners/sellraze/","kind":"org"},"source_url":"https://superwall.com/case-studies/sellraze","source_name":"Superwall case study","brand":"SellRaze"},{"slug":"speak4me-multi-step-paywall","url":"https://liftarchive.com/test/speak4me-multi-step-paywall/","markdown_url":"https://liftarchive.com/test/speak4me-multi-step-paywall/index.md","title":"Multi-step paywall showing features first: +27% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Multi-step paywall showing features first","control":"A simple paywall that showed the offer on one screen, with a checkbox to add the free trial.","variant":"A multi-step flow that walked users through the app's features first, then showed prices and trial options.","summary":"Swapping a single-screen paywall for a multi-step flow that shows features before prices raised conversion by 27% and proceeds by 36%. Speak4Me, a text-to-speech app, ran this A/B test, and the result was published as a Superwall case study.","result":{"headline":"+27% conversion; +36% proceeds","metrics":["Conversion rate: up 27% over the single-screen paywall.","Proceeds: up 36%."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Speak4Me","url":"https://liftarchive.com/practitioners/speak4me/","kind":"org"},"source_url":"https://superwall.com/case-studies/speak4me","source_name":"Superwall case study","brand":"Speak4Me"},{"slug":"stompers-single-vs-multi-page-paywall","url":"https://liftarchive.com/test/stompers-single-vs-multi-page-paywall/","markdown_url":"https://liftarchive.com/test/stompers-single-vs-multi-page-paywall/index.md","title":"Multi-page paywall flow lost to a single page by 16%+ conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design","Plans"],"element_slugs":["paywall-design","plans"],"change":"Multi-page paywall flow lost to a single page by 16%+ conversion","control":"One paywall screen showing the app's value, its features, and an annual and a monthly plan to choose from.","variant":"A flow of several screens that walked users through feature benefits and a trial reminder before showing any pricing.","summary":"A multi-page paywall flow lost to a single-page paywall: the single page converted over 16% better and drove more yearly trial starts. Stompers, a gamified walking app, ran this test on its paywall. It was published as a Superwall case study.","result":{"headline":"Single-page converted over 16% better, with more yearly trials","metrics":["Conversion rate: the single-page paywall converted over 16% better than the multi-page flow, so the variant lost.","Yearly trial starts: the single page drove a large increase in annual trials. The exact size was not shared.","Plan mix: the multi-page flow pushed more users toward monthly trials instead of annual ones.","ARPU: the case study says moving users from monthly to annual trials raised revenue potential, but gave no ARPU figure."]},"direction":"lost","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-01","credited_to":{"name":"Stompers","url":"https://liftarchive.com/practitioners/stompers/","kind":"org"},"source_url":"https://superwall.com/case-studies/stompers","source_name":"Superwall case study","brand":"Stompers"},{"slug":"symmetry-free-vs-pro-table","url":"https://liftarchive.com/test/symmetry-free-vs-pro-table/","markdown_url":"https://liftarchive.com/test/symmetry-free-vs-pro-table/index.md","title":"Free vs Pro table on the paywall: +1% conversion, +5% activation","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Free vs Pro table on the paywall","control":"The paywall showed a headline, a plain list of premium features and a CTA in a bottom drawer.","variant":"The same headline and CTA, with the feature list reformatted into a two-column table comparing Free and Pro.","summary":"Turning a paywall feature list into a Free vs Pro comparison table lifted conversion by 1% and paid user activation by 5%. Symmetry, a workout plan app for Latin American markets, ran this test. It was published as a Superwall case study.","result":{"headline":"+1% conversion; +5% paid user activation","metrics":["Conversion: +1%. This is a small lift, and the source does not say whether it is relative or in percentage points.","Paid user activation rate: +5%, meaning more new subscribers went on to use premium features.","Only the way features were presented changed, so the lift can be tied to the table format."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-12","credited_to":{"name":"Symmetry","url":"https://liftarchive.com/practitioners/symmetry/","kind":"org"},"source_url":"https://superwall.com/case-studies/symmetry","source_name":"Superwall case study","brand":"Symmetry"},{"slug":"unchaind-app-preview-paywall","url":"https://liftarchive.com/test/unchaind-app-preview-paywall/","markdown_url":"https://liftarchive.com/test/unchaind-app-preview-paywall/index.md","title":"Paywall that previews premium features: +50% conversion, +64% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Paywall that previews premium features","control":"A text-based paywall with a headline and a bulleted list of benefits.","variant":"A visual paywall that used rich media to preview the look and feel of the premium features.","summary":"Replacing a text paywall with a visual one that previews premium features lifted conversion by over 50% and estimated ARPU by 64%. Unchaind, a faith-based recovery app, ran this A/B test. It was published as a Superwall case study.","result":{"headline":"Over +50% conversion; +64% estimated ARPU","metrics":["Conversion rate: up over 50% for the feature-preview paywall.","Estimated ARPU: up 64%. The source calls this an estimate, so it may not reflect final renewals.","The winner became the new baseline for later tests, which the team says kept raising conversion and ARPU. Those later results were not broken out."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-12","credited_to":{"name":"Unchaind","url":"https://liftarchive.com/practitioners/unchaind/","kind":"org"},"source_url":"https://superwall.com/case-studies/unchaind","source_name":"Superwall case study","brand":"Unchaind"},{"slug":"unscripted-reactivation-trial-offer","url":"https://liftarchive.com/test/unscripted-reactivation-trial-offer/","markdown_url":"https://liftarchive.com/test/unscripted-reactivation-trial-offer/index.md","title":"Win-back trial offer for churned users: +240% trial starts","vertical":"app","page_type":"retention","page_type_name":"Retention","elements":["Win back","Free trials"],"element_slugs":["win-back","free-trials"],"change":"Win-back trial offer for churned users","control":"Returning users who had cancelled saw the standard paywall. The source does not describe it in detail.","variant":"Active users who had unsubscribed saw a paywall that used their name, offered an extra 7-day free trial, laid out the renewal timeline and showed several plans.","summary":"Showing churned users a personal paywall with an extra 7-day free trial lifted trial starts by over 240% and nearly doubled proceeds per user. Unscripted, a photography poses and business app, ran this win-back experiment. It was published as a Superwall case study.","result":{"headline":"Over +240% trial starts","metrics":["Trial start rate: up over 240% for the churned-user cohort.","Trial conversion rate: up over 30%, so the extra trials were not just low-quality sign-ups.","Proceeds per user: nearly doubled for the reactivated cohort.","New users kept the standard paywall, so these numbers apply only to churned users who were still active in the app."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-12","credited_to":{"name":"Unscripted","url":"https://liftarchive.com/practitioners/unscripted/","kind":"org"},"source_url":"https://superwall.com/case-studies/unscripted","source_name":"Superwall case study","brand":"Unscripted"},{"slug":"indie-utility-app-stripe-web-checkout","url":"https://liftarchive.com/test/indie-utility-app-stripe-web-checkout/","markdown_url":"https://liftarchive.com/test/indie-utility-app-stripe-web-checkout/index.md","title":"Stripe web checkout instead of in-app purchase: lost on revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":[],"element_slugs":[],"change":"Stripe web checkout instead of in-app purchase","control":"The paywall sold subscriptions through standard App Store in-app purchase.","variant":"The paywall sent buyers to a Stripe web checkout, skipping the App Store.","summary":"Moving purchases from App Store in-app purchase to Stripe web checkout lost: a small conversion dip cost more than the fees it saved. Sebastian Szturo, an indie developer of utility apps, ran this test and dropped it within weeks. It was published as a Superwall case study.","result":{"headline":"Small conversion dip cost more than the fees saved","metrics":["Conversion: dipped slightly with web checkout. No figure was shared.","Net revenue: the lost conversions cost more than the App Store fees saved, so the variant lost.","Overhead: running Stripe added its own work and costs.","Weekly plans carried most of the revenue, which made any drop in conversion costly."]},"direction":"lost","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2026-07","credited_to":{"name":"Sebastian Szturo","url":"https://liftarchive.com/practitioners/sebastian-szturo/","kind":"org"},"source_url":"https://superwall.com/case-studies/how-an-indie-developer-switched-from-revenuecat-back-to-superwall","source_name":"Superwall case study","brand":null},{"slug":"stardust-add-7-day-trial","url":"https://liftarchive.com/test/stardust-add-7-day-trial/","markdown_url":"https://liftarchive.com/test/stardust-add-7-day-trial/index.md","title":"7-day free trial on the $24.99 yearly plan: +131% paywall conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Pricing"],"element_slugs":["free-trials","pricing"],"change":"7-day free trial on the $24.99 yearly plan","control":"A $24.99 yearly plan with no free trial.","variant":"The same $24.99 yearly plan with a 7-day free trial. It was one of five variants, which also tested higher prices with and without trials.","summary":"Adding a 7-day free trial to Stardust's $24.99 yearly plan lifted paywall conversion by 131%. Across the test, trials raised proceeds per user by 78% and paying subscribers by 45%. Stardust, a cycle and pregnancy tracking app, ran this test, written up on the Superwall blog.","result":{"headline":"+131% paywall conversion","metrics":["Paywall conversion: +131% for the $24.99 yearly plan with a 7-day trial vs no trial.","Every variant with a free trial converted better than the control.","After the trials ended, adding a trial raised proceeds per user by 78% and paying subscribers by 45%.","Yearly share: the winning variant raised the share of yearly subscriptions by more than 50%.","Higher-price variants without a trial converted worse, with similar proceeds per user."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"stardust-discount-badge-weekly-equivalent","url":"https://liftarchive.com/test/stardust-discount-badge-weekly-equivalent/","markdown_url":"https://liftarchive.com/test/stardust-discount-badge-weekly-equivalent/index.md","title":"Discount badge and weekly-equivalent price: +50% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts","Pricing"],"element_slugs":["discounts","pricing"],"change":"Discount badge and weekly-equivalent price","control":"A yearly plan at $24.99 and a weekly plan at $2.99, each shown with just price and duration.","variant":"The same prices, with a discount percentage on the yearly plan and its price also shown as a weekly equivalent.","summary":"Adding a discount percentage and a weekly-equivalent price to the yearly plan lifted paywall conversion by 50% and proceeds per user by 62.5%. Stardust, a cycle and pregnancy tracking app, ran this test, written up on the Superwall blog. Prices stayed at $24.99 per year and $2.99 per week.","result":{"headline":"+50% conversion; +62.5% proceeds per user; yearly share +30%","metrics":["Paywall conversion: +50%.","Proceeds per user: +62.5%, driven by more users choosing the yearly plan.","Yearly share: new yearly subscriptions rose 30% as a share of sales.","Two other variants (yearly-first with a 'More Pricing' drawer, and yearly only) lost on both conversion and proceeds per user."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"stardust-yearly-only-paywall","url":"https://liftarchive.com/test/stardust-yearly-only-paywall/","markdown_url":"https://liftarchive.com/test/stardust-yearly-only-paywall/index.md","title":"Yearly plan only on the paywall: lost on conversion and revenue","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans"],"element_slugs":["plans"],"change":"Yearly plan only on the paywall","control":"The paywall showed a yearly plan ($24.99) and a weekly plan ($2.99).","variant":"The paywall showed only the yearly plan, with the weekly option removed.","summary":"Showing only the yearly plan on Stardust's paywall lost on both conversion and proceeds per user. Stardust, a cycle and pregnancy tracking app, ran this test, written up on the Superwall blog. No figures were shared for this variant.","result":{"headline":"Lost on conversion and proceeds per user","metrics":["Paywall conversion: lower than the control. The size of the drop was not shared.","Proceeds per user: also lower, so focusing on the yearly plan did not make up for lost buyers.","In the same test, adding a discount badge and weekly-equivalent price won instead, lifting conversion by 50%."]},"direction":"lost","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"stardust-more-pricing-drawer","url":"https://liftarchive.com/test/stardust-more-pricing-drawer/","markdown_url":"https://liftarchive.com/test/stardust-more-pricing-drawer/index.md","title":"Yearly first, other plans in a 'More Pricing' drawer: lost","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Plans","Pricing"],"element_slugs":["plans","pricing"],"change":"Yearly first, other plans in a 'More Pricing' drawer","control":"The paywall showed both plans plainly: $24.99 per year and $2.99 per week, with price and duration only.","variant":"The paywall led with the yearly plan. Users had to tap a \"More Pricing\" button to open a drawer that showed both options. Prices stayed the same.","summary":"Leading with the yearly plan and hiding the weekly plan behind a \"More Pricing\" drawer lost on both paywall conversion and proceeds per user. Stardust, a cycle and pregnancy tracking app, ran this test on its paywall. The case study was published on the Superwall blog.","result":{"headline":"Lost on conversion and proceeds per user","metrics":["Paywall conversion: lower than control (negative). Exact figures were not shared.","Proceeds per user: lower than control (negative). Exact figures were not shared.","In the same test, a third variant that showed only the yearly plan also lost on both metrics.","The winner of this test added a discount percentage on the yearly plan and weekly equivalent pricing: +50% conversion and +62.5% proceeds per user."]},"direction":"lost","metric":"conversion rate","quantified":false,"evidence":"ab-test","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"stardust-video-background-paywall","url":"https://liftarchive.com/test/stardust-video-background-paywall/","markdown_url":"https://liftarchive.com/test/stardust-video-background-paywall/index.md","title":"Video background paywall: +67% conversion, +12.5% proceeds","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Video background paywall","control":"The control was the winner of Stardust's previous test: $24.99 per year and $2.99 per week, with a discount percentage on yearly and weekly equivalent pricing. It used a text-heavy design and no free trial.","variant":"This variant added a 7-day free trial to the $24.99 yearly plan, the winner of an earlier price test, and kept the new price display. It swapped the text-heavy design for a video background.","summary":"A paywall that combined Stardust's winning trial and price display with a video background raised paywall conversion by 67% and proceeds per user by 12.5%. Stardust, a cycle and pregnancy tracking app, ran this multi-variant test. The case study was published on the Superwall blog.","result":{"headline":"+67% paywall conversion; +12.5% proceeds per user","metrics":["Paywall conversion: +67% versus control.","Proceeds per user: +12.5% versus control.","The same combination without the video background gave +55.7% conversion and +9% proceeds per user, so the video design added the extra lift.","Other variants in this test used a monthly plan instead of weekly, or retested a higher price with a trial. They did not win."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"multivariate","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"stardust-trial-timeline-design","url":"https://liftarchive.com/test/stardust-trial-timeline-design/","markdown_url":"https://liftarchive.com/test/stardust-trial-timeline-design/index.md","title":"Trial timeline paywall: +13.6% conversion, trial-to-paid held","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials"],"element_slugs":["free-trials"],"change":"Trial timeline paywall","control":"The control was the previous winner: a video background paywall with a 7-day free trial on the $24.99 yearly plan, a yearly discount badge and weekly equivalent pricing.","variant":"A trial timeline design that lays out what happens during the free trial. The source does not describe the timeline steps.","summary":"A paywall with a trial timeline design raised conversion by 13.6% over Stardust's video background paywall, with no drop in trial-to-paid. Stardust, a cycle and pregnancy tracking app, ran this A/B test. The case study was published on the Superwall blog.","result":{"headline":"+13.6% conversion; trial-to-paid unchanged","metrics":["Paywall conversion: +13.6% versus the video background paywall. More users started a trial.","Trial-to-paid conversion: unchanged (flat). The extra trial starts did not convert worse.","Across all four of Stardust's tests, Superwall reports paywall conversion up 465%, install-to-paid up 252% and proceeds per user up 408% over the original paywall."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2024-09","credited_to":{"name":"Stardust","url":"https://liftarchive.com/practitioners/stardust/","kind":"org"},"source_url":"https://superwall.com/blog/how-stardust-increased-ios-app-revenue-by-4x-in-six-weeks","source_name":"Superwall blog","brand":"Stardust"},{"slug":"clear-30-program-preview-paywall-copy","url":"https://liftarchive.com/test/clear-30-program-preview-paywall-copy/","markdown_url":"https://liftarchive.com/test/clear-30-program-preview-paywall-copy/index.md","title":"Paywall previews the first 7 days, not features: 20% to 30% conversion","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Paywall design"],"element_slugs":["paywall-design"],"change":"Paywall previews the first 7 days, not features","control":"The paywall showed features in a carousel: peer support, accountability texts and progress tracking.","variant":"The feature carousel was removed. The paywall instead outlined what the first seven days of the program would look like, day by day. Products and prices stayed the same.","summary":"Replacing a feature carousel with a day-by-day preview of the program's first seven days took Clear 30's paywall conversion from 20% to 30%, a 50% relative lift. The founders of Clear 30, an app that helps people quit or cut back on weed, made the change. It was described in a Superwall blog recap of a podcast interview.","result":{"headline":"20% → 30% conversion (+50%)","metrics":["Paywall conversion: 20% to 30% (+10 points, +50% relative).","The founders say nothing else on the paywall changed: same products, same layout otherwise.","Revenue outcomes for this change alone (trial-to-paid, proceeds) were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"before-after","date":"2025-11","credited_to":{"name":"Clear 30","url":"https://liftarchive.com/practitioners/clear-30/","kind":"org"},"source_url":"https://superwall.com/blog/how-two-founders-tripled-their-app-revenue-in-8-weeks","source_name":"Superwall blog","brand":"Clear 30"},{"slug":"app-to-web-checkout-early-tests","url":"https://liftarchive.com/test/app-to-web-checkout-early-tests/","markdown_url":"https://liftarchive.com/test/app-to-web-checkout-early-tests/index.md","title":"Paywall CTA to web checkout: -11.9% conversion, ~+20% net proceeds","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":[],"element_slugs":[],"change":"Paywall CTA to web checkout","control":"A standard in-app paywall. Tapping the button started Apple's in-app purchase flow.","variant":"The same paywall, but the button opened an external browser with Superwall's web checkout. After paying, users returned to the app via a deep link.","summary":"Sending the paywall button to web checkout instead of Apple's in-app purchase cut initial conversion by 11.9% but raised net proceeds by about 19.85%. Superwall ran these early tests across US iOS apps after the 2025 App Store ruling and published the pooled data on the Superwall blog.","result":{"headline":"Initial conversion -11.9%; net proceeds about +19.85%","metrics":["Initial conversion: -11.9% (negative). Switching from app to browser adds friction.","Net proceeds: about +19.85%, because web payments skip Apple's 30% fee.","Superwall's model assumes trial-to-paid is the same on web. If it rises 10%, it estimates net proceeds could rise about 32%.","For apps on Apple's 15% Small Business rate, Superwall estimates web checkout would cut net proceeds by about 1.3% at current trial-to-paid rates."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2025-05","credited_to":{"name":"Superwall","url":"https://liftarchive.com/practitioners/superwall/","kind":"org"},"source_url":"https://superwall.com/blog/initial-data-is-in-app-to-web-conversion-rates-after-the-app-store-ruling","source_name":"Superwall blog","brand":null},{"slug":"cascading-paywall-offers-three-tiers","url":"https://liftarchive.com/test/cascading-paywall-offers-three-tiers/","markdown_url":"https://liftarchive.com/test/cascading-paywall-offers-three-tiers/index.md","title":"Three-tier cascading paywall offers: +8.3% ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts","Free trials","Paywall timing"],"element_slugs":["discounts","free-trials","paywall-timing"],"change":"Three-tier cascading paywall offers","control":"Cascading offers v1: one paywall for each user's first two paywall views, and a second paywall for users with two or more views.","variant":"Cascading offers v2: the standard paywall on the first view, an extended-trial paywall on views two and three, and a discount paywall from the fourth view on.","summary":"Showing three tiers of paywall offers by view count (standard, then an extended trial, then a discount) raised ARPU by 8.3% over a two-tier setup, worth about $14.7K a month in proceeds. Nick Godwin of Superwall ran the test for an unnamed subscription app. Vahe Baghdasaryan of Tangent shared the results on X.","result":{"headline":"+8.3% ARPU; about +$14.7K/month proceeds (about $177K/year)","metrics":["ARPU: +8.3% versus the two-tier setup.","Proceeds: about +$14.7K per month, or about $177K annualized.","Exact offer terms (trial length, discount size) and conversion rates were not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-07","credited_to":{"name":"Superwall","url":"https://liftarchive.com/practitioners/superwall/","kind":"org"},"source_url":"https://x.com/vahebagdasar/status/2082119611932422478","source_name":"Vahe Baghdasaryan on X (@vahebagdasar)","brand":null},{"slug":"swap-your-trial-early-conversion-offer","url":"https://liftarchive.com/test/swap-your-trial-early-conversion-offer/","markdown_url":"https://liftarchive.com/test/swap-your-trial-early-conversion-offer/index.md","title":"'End your trial now' discount offer: +15–17% ARPU on average","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Discounts","Free trials"],"element_slugs":["discounts","free-trials"],"change":"'End your trial now' discount offer","control":"A standard free trial. Users who started a trial saw no further offer during it.","variant":"Right after starting a trial, users saw a paywall offering to swap it for a discounted paid plan now. The example in the post reads \"Turn your free trial into 33% OFF FOREVER\" with a \"Claim your discount\" button.","summary":"Offering users a discounted plan to end their free trial right away raised ARPU by 15–17% on average across several apps. Vahe Baghdasaryan's agency Tangent ran these tests for its subscription-app clients and calls the tactic \"Swap Your Trial.\" Results were shared on X.","result":{"headline":"Average +15–17% ARPU across tests","metrics":["ARPU: +15–17% on average across tests at several customers.","For one customer, about $1.2M in added annualized revenue.","Results for individual apps, sample sizes and how many apps were tested were not shared."]},"direction":"won","metric":"revenue","quantified":true,"evidence":"ab-test","date":"2026-07","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://x.com/vahebagdasar/status/2078833798398030298","source_name":"Vahe Baghdasaryan on X (@vahebagdasar)","brand":null},{"slug":"paid-30-day-trial-vs-monthly-no-trial","url":"https://liftarchive.com/test/paid-30-day-trial-vs-monthly-no-trial/","markdown_url":"https://liftarchive.com/test/paid-30-day-trial-vs-monthly-no-trial/index.md","title":"$1.99 paid 30-day trial instead of monthly: +30% D90 ARPU","vertical":"app","page_type":"paywall","page_type_name":"Paywall","elements":["Free trials","Plans"],"element_slugs":["free-trials","plans"],"change":"$1.99 paid 30-day trial instead of monthly","control":"Two plans: an annual plan with a 7-day free trial, and a monthly plan with no trial.","variant":"Two plans: the same annual plan with a 7-day free trial, plus a $1.99 paid trial for the first 30 days.","summary":"Replacing a no-trial monthly plan with a $1.99 paid trial for the first 30 days raised day-90 ARPU from $2.23 to $2.89 (+30%). Vahe Baghdasaryan's agency Tangent pooled the data from 10 health and fitness apps doing at least $500K MRR and shared it on X.","result":{"headline":"D90 ARPU $2.23 → $2.89 (+30%)","metrics":["Day-90 ARPU: $2.23 to $2.89 (+$0.66, +30%).","Conversion to paying: 10.2% to 12.7% (+2.5 points, +24%).","What the paid trial renews at was not shared."]},"direction":"won","metric":"conversion rate","quantified":true,"evidence":"ab-test","date":"2026-07","credited_to":{"name":"Vahe Baghdasaryan","url":"https://liftarchive.com/practitioners/vahebagdasar/","kind":"org"},"source_url":"https://x.com/vahebagdasar/status/2081138329391931452","source_name":"Vahe Baghdasaryan on X (@vahebagdasar)","brand":null}]}