PayPal Express button replaces cart drawer logos: +37.33% conversion
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsReplacing payment logos in the cart drawer with a PayPal Express button raised conversion rate by 37.33% for automotive parts brand Aeromotive.
Blend Commerce ran this A/B test in the brand's Rebuy Smart Cart.
Average order value rose 35.60% and revenue per user rose 75.48%.
- Conversion rate: +37.33%.
- Average order value: +35.60%, a large jump for a payment button change.
- Average purchase revenue per user: +75.48%, combining the conversion and order value gains.
The change
Static Affirm and card logos replaced with a PayPal Express button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The Rebuy Smart Cart drawer showed Affirm and credit card logos.
Variant
The logos were replaced with a working PayPal Express checkout button.
Why it likely won
Our reading of the result, not the practitioner's claim.
- About 26% of the brand's revenue already came through express checkout, so many buyers wanted a faster way to pay.
- A clickable button does more than a logo: it lets shoppers act on the trust signal right away.
- PayPal may feel safer for large orders, which could explain part of the order value rise. This is our guess; the source does not explain it.
Caveats: Sample size, test length and confidence level were not shared. Results are reported by the agency, and the order value jump is large enough to be worth retesting.
Who ran it
Blend Commerce ran this test for Aeromotive and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we replace static payment logos in the cart drawer with a PayPal Express button, then more shoppers will buy because they can pay with a trusted method in one click.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Use of buy-now-pay-later options such as Affirm
- Revenue per user
- Who should test it
- Stores where a meaningful share of revenue goes through PayPal or other express checkouts, including high-ticket stores. Be careful if financing options like Affirm drive big orders; removing their logo could hurt those buyers.
Questions
Should I show payment logos or express checkout buttons in my cart?
In this test, swapping logos for a PayPal Express button lifted conversion by 37.33%.
A button lets shoppers act, while a logo only informs.
Does adding PayPal increase average order value?
Here average order value rose 35.60%, but the source does not say why.
Treat that number with care and test it on your own store.
Will removing Affirm logos hurt sales?
It didn't here, but it could if many buyers rely on financing. Track buy-now-pay-later usage as a guardrail.
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