Return policy and warranty below add to cart: +17.26% AOV
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing a 90-day return policy and a 1-year warranty below the add-to-cart button raised average order value by 17.26% for Aeromotive.
Blend Commerce ran this A/B/C test for the automotive parts brand.
A version showing only the return policy cut conversion by 16%.
- Average order value: +17.26% with both returns and warranty shown.
- Conversion rate: +4.5%.
- Cart completion rate: +5%.
- Returns-only variant: add-to-cart clicks rose 16.43%, but conversion fell 16% and cart completion fell 19%. A clear loss.
The change
The variant adds return and warranty messaging below the add-to-cart button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages had no return or warranty information near the add-to-cart button. Shoppers were searching for support contacts to find these basics.
Variant
The 90-day return policy and 1-year warranty appeared just below the add-to-cart button. A second variant showed only the 90-day return policy.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A 1-year warranty reassures buyers of car parts that the part will last, which supports spending more.
- Answering return and warranty questions on the page removes the need to contact support before buying.
- Returns alone may have prompted more casual add-to-carts without enough confidence to finish checkout.
Caveats: Sample size, duration and confidence were not shared. The returns-only variant lost clearly, so the wording and combination matter.
Who ran it
Blend Commerce ran this test for Aeromotive and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show our return policy and warranty below the add-to-cart button, then more shoppers will buy, and spend more, because the main purchase risks are answered on the page.
- Primary metric
- Average order value
- Guardrails
- Conversion rate
- Cart completion rate
- Return rate
- Who should test it
- Stores selling higher-priced or technical products where buyers worry about fit or durability, and that offer a warranty. Test the full set of guarantees, since returns alone lost here.
Questions
Does showing a warranty on the product page increase sales?
In this test, showing a 1-year warranty with the return policy raised average order value 17.26% and conversion 4.5%.
Can showing a return policy hurt conversion?
It did here when shown alone: conversion fell 16%.
Pairing it with the warranty turned the result positive.
Where should guarantee messaging go?
Close to the add-to-cart button, where shoppers decide. That is where this test placed it.
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