Shop Pay button under Add to Cart: +35.8% conversion rate
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a Shop Pay express checkout button directly below Add to Cart on Vegepod's product pages lifted conversion rate by 35.8%.
Blend Commerce ran this A/B test for the garden products brand.
Revenue per visitor rose 40.13% and abandoned checkout rate fell 24.23%.
- Conversion rate: +35.8%.
- Revenue per visitor: +40.13%.
- Abandoned checkout rate: -24.23%. Fewer shoppers dropped out once they started checkout.
- Average order value: +3.19%. Average units per order: +12.20%.
- Statistical significance: 99.36%.
The change
The variant adds a Shop Pay express checkout button directly below Add to Cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages showed only the Add to Cart button. Shop Pay, the store's most popular payment method, appeared only at checkout.
Variant
A Shop Pay express checkout button was added directly below the Add to Cart button, so shoppers could choose either path.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shop Pay was already the most-used payment method, but shoppers did not see it until checkout.
- Showing a familiar wallet early signals a quick, secure payment and may build trust.
- Keeping Add to Cart in place let ready buyers go fast without forcing anyone else to.
Caveats: Sample size and duration were not shared.
Who ran it
Blend Commerce ran this test for Vegepod and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we add an express checkout button under Add to Cart on product pages, then more shoppers will buy because their preferred payment method is visible and the path to purchase is shorter.
- Primary metric
- Product page conversion rate
- Guardrails
- Average order value
- Units per order
- Abandoned checkout rate
- Who should test it
- Stores where an express wallet like Shop Pay is already popular but hidden until checkout. Less likely to help if most orders contain many items bought together.
Questions
Should I add express checkout to product pages?
It worked well here: conversion rate rose 35.8% with 99.36% significance.
It suits stores where a wallet like Shop Pay is already widely used.
Does express checkout on the product page reduce order size?
Not in this test. Average order value rose 3.19% and units per order 12.20%.
Where should the express checkout button go?
Vegepod placed it directly below Add to Cart, so both options sat together and shoppers could pick.
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