Payment logos near Add to Cart: +29.77% revenue per visitor
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing payment method logos near the Add to Cart button lifted revenue per visitor by 29.77% on BBQ Land's high-ticket grill pages.
Blend Commerce ran this A/B/C test. A second variant with express checkout buttons lost, cutting conversion rate by 31.21%.
- Revenue per visitor (payment logos): +29.77%, driven by order value.
- Average order value (payment logos): +31.67%.
- Conversion rate (payment logos): -1.44%, roughly flat.
- Express checkout variant lost: conversion -31.21%, revenue per visitor -25.55%, add-to-cart -11.59%, despite order value +8.21%.
The change
Payment method logos appear next to the Add to Cart button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page buy area for grills showed no payment method cues near the Add to Cart button.
Variant
Variant 2 added payment method logos near Add to Cart. Variant 1 instead placed express checkout buttons near the button.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Payment logos reassure buyers about how they can pay, which matters on expensive grills.
- Express checkout may have felt too soon. Grill buyers likely wanted to review the cart, shipping or pickup options first.
- Logos did not push anyone to buy faster, but may have given decided buyers confidence to spend more.
Caveats: The payment logo win comes from order value; conversion was flat. Sample size, duration and significance were not shared, and a 31% order value swing is large for a visual cue.
Who ran it
Blend Commerce ran this test for BBQ Land and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show accepted payment method logos near Add to Cart on high-ticket products, then revenue per visitor will rise because buyers feel safer committing to a large purchase.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Add-to-cart rate
- Average order value
- Who should test it
- Stores selling expensive, considered items such as grills, furniture or appliances. For cheap impulse items, payment reassurance probably matters less, and express checkout may do better than it did here.
Questions
Do payment logos on product pages increase sales?
For BBQ Land, they raised revenue per visitor by nearly 30% through bigger orders, while conversion stayed flat.
Results will depend on price point and audience.
Should I show express checkout buttons on product pages?
Test it carefully. On BBQ Land's high-ticket pages, express checkout near the CTA cut conversion by 31%.
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