Customer photos moved next to product images: +71.14% conversion
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the customer photos section up next to the main product images lifted conversion rate by 71.14% for Titan Casket.
Blend Commerce ran this two-week A/B test, which reached 95% confidence. Revenue per visitor rose 24.40%.
- Overall conversion rate: +71.14%, at 95% confidence.
- Revenue per visitor: +24.40%.
- Mobile conversion rate: +67.59%.
- Desktop conversion rate: +123.49%.
The change
Customer photos move up from far down the page to sit beside the main images.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On mobile, the User Photos section sat far below the main product images.
Variant
On mobile, customer photos moved up near the main product images. On desktop, the "See customer photos" link was made more prominent.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Real customer photos help buyers judge a product they cannot see in person, which matters for a high-stakes purchase like a casket.
- Placing them beside the main images means shoppers see them without scrolling.
- Photos from other buyers can build trust that studio images cannot.
Caveats: The test ran for two weeks and sample size was not shared. A lift this large is unusual and may shrink over time.
Who ran it
Blend Commerce ran this test for Titan Casket and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we move customer photos next to the main product images, then conversion will rise because shoppers see real-world proof before they decide.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Mobile page load time
- Add-to-cart rate
- Who should test it
- Stores with a good supply of customer photos, especially for costly or considered purchases. Without enough quality photos, the section may not add much.
Questions
Where should customer photos go on a product page?
In this test, moving them next to the main product images lifted conversion by 71.14%.
Near the gallery is a strong place to start.
Do customer photos help on high-priced products?
They can. Titan Casket sells a considered, high-stakes product, and real buyer photos seem to have built trust.
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