Payment icons directly under Add to Cart: +6% conversion rate
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing payment method icons directly under the Add to Cart button lifted conversion rate by 6% and revenue per visitor by 9.08% for Stone Creek Coffee.
Blend Commerce ran this as a three-way test.
Putting the same icons lower, below the selling points, lost.
- Conversion rate: +6% versus the original page.
- Revenue per visitor: +9.08%, and average order value: +3%.
- Subscription orders per visitor: +5%.
- The other variant, with icons below the selling points, lost: conversion rate -5% and revenue per visitor -4%. Placement mattered as much as the icons.
The change
Payment icons added directly under Add to Cart, above the selling points
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page did not show which payment methods were accepted.
Variant
Payment method icons sat directly under the Add to Cart button, above the list of selling points. This was Variant 2 of an A/B/C test.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers often want to know their preferred way to pay is accepted before they commit. Icons next to the button answer that at the moment of decision.
- Further down the page, the icons are easy to miss, which may explain why the lower placement lost.
- Familiar payment logos also signal a legitimate store, which can calm last-second doubts.
Caveats: Duration, sample size and statistical confidence were not shared. Intelligems estimated about 67 extra orders a month, which is a projection rather than a measured figure.
Who ran it
Blend Commerce ran this test for Stone Creek Coffee and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show accepted payment method icons directly under Add to Cart, then more visitors will buy because they can see their preferred way to pay at the moment they decide.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Add-to-cart rate
- Checkout completion rate
- Who should test it
- Stores whose product pages do not show payment options, especially those offering buy-now-pay-later or wallets like Apple Pay. If express-pay buttons already sit under your Add to Cart, the icons add little.
Questions
Where should payment icons go on a product page?
In this test, directly under Add to Cart won and lower on the page lost. Keep them close to the button.
Do payment icons increase conversion?
For Stone Creek Coffee they raised conversion rate 6% when placed right under the button.
The lower placement cut conversion 5%, so position matters.
Which payment logos should I show?
Show the methods you actually accept that your shoppers use most.
The source does not list which logos were shown.
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