Price per serving on collection cards: +8.25% revenue per visitor
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing price per serving on collection-page product cards raised revenue per visitor by 8.25% for a sports nutrition brand.
Conversion rate rose 5.96% and average order value rose 2.16%.
Blend Commerce ran this A/B test for the brand in Intelligems.
- Revenue per visitor: +8.25%. This is the main metric and the clearest sign of a win.
- Conversion rate: +5.96%. More visitors went on to buy.
- Average order value: +2.16%. Orders got slightly larger too.
- Product page view rate: -2.32%, with add-to-cart rate unchanged. Shoppers seem to have needed fewer product page visits to decide.
- No confidence level was shared, so treat these numbers as directional.
The change
Price per serving added to each product card on collection pages.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product cards on collection pages showed the standard price only. Price per serving appeared only once a shopper opened a product page.
Variant
Product cards showed price per serving next to the standard price, wherever that figure was available. The test ran across all collection pages.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Products came in different pack sizes and serving formats. A per-serving figure gave shoppers one easy way to compare them.
- In user testing, half the participants felt the products were a little expensive. A unit price can make a higher sticker price feel fair.
- Shoppers could judge value on the collection page instead of opening each product to work it out.
Caveats: No confidence level or sample size was shared, and the agency treats the gains as directional. Price per serving only showed on cards where the figure was available.
Who ran it
Blend Commerce ran this test for a sports nutrition brand and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show price per serving on collection-page product cards, then revenue per visitor will rise because shoppers can compare value across pack sizes without opening each product.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Average order value
- Product page view rate
- Who should test it
- Stores selling consumables in different sizes or serving counts, such as supplements, coffee or pet food. It will probably do little if every product has the same size and a similar price.
Questions
Should I show unit pricing on collection pages or only on product pages?
In this test, adding it to collection cards lifted revenue even though the product pages already showed it.
Comparing products happens on the collection page, so that is where the number helps most.
Does extra pricing detail clutter product cards?
Not measurably here. Add-to-cart rate stayed flat, which suggests the extra line did not get in the way.
What if only some products have a per-serving price?
This brand showed it only where the figure existed.
Watch that products without it don't look worse by comparison.
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