U Suck at Golf store rebuild: conversion rate about 2% to 5%
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsA rebuild of the U Suck at Golf store, covering navigation, trust cues and branding, was followed by conversion rising from about 2% to 5%, a 149% increase.
Blend Commerce did the work and published it as a Blend Commerce case study.
This was a before/after comparison of many changes, not a split test.
- Conversion rate: about 2% before and 5% after, reported as +149%.
- The case study also describes the starting rate as under 1.5% elsewhere, so the baseline is a little unclear.
- No revenue, traffic or time-period figures were shared.
Control
A store with plenty of traffic but low conversion, hard-to-use mobile navigation, few trust cues and inconsistent branding.
Variant
A customised Turbo theme with an audited navigation structure and a product tagging guide, subtle trust cues placed across the site, and consistent branding throughout.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Easier mobile navigation likely helped visitors from viral traffic find shirts they wanted.
- Trust cues can matter a lot for a young brand that shoppers have only just discovered.
- Consistent branding makes the store look established, which may have eased doubts about buying.
Caveats: Before/after of a full rebuild with several changes at once; the measurement period was not stated, and the starting rate is given as both under 1.5% and 2%.
Who ran it
Blend Commerce ran this test for U Suck at Golf and published the results (Blend Commerce case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we fix mobile navigation, add trust cues and make branding consistent, then conversion rate will rise because new visitors can find products easily and feel safe buying.
- Primary metric
- Conversion rate
- Guardrails
- Mobile bounce rate
- Average order value
- Revenue per visitor
- Who should test it
- Young brands with strong social or viral traffic but low conversion, where the store looks less polished than the product. If your store already converts well and looks trustworthy, expect a much smaller gain.
Questions
Do trust badges and trust cues raise conversion?
They can, especially for new brands. Here they were part of a larger rebuild, so their own effect is unknown.
What is a good conversion rate for an apparel store?
It varies widely by traffic source and price.
This store moved from about 2% to 5%, which is high for apparel.
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