Value props, mobile thumbnails, sticky nav: +177% conversion (YoY)
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsConversion rate rose 177% year on year after Six Brothers Beef added value props near add to cart, square mobile image thumbnails and sticky desktop navigation.
Blend Commerce made these changes for the beef brand.
This was a before-and-after comparison, not an A/B test, so the changes can't be proven to have caused the lift.
- Conversion rate: +177%, June to August 2026 against the same months of 2025.
- Revenue per session: +128%.
- Revenue: +73%, even with 24% fewer sessions.
- Average order value: -30%, a clear negative. More people bought, but they spent less per order.
The change
Value props sit by add to cart, thumbnails get clearer and the header sticks.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Before the changes, value props were weak near the buy button, the mobile gallery was hard to scan and desktop navigation disappeared on scroll.
Variant
Messages such as antibiotic- and hormone-free were placed by the buy area. Mobile thumbnails became square with a clear active state, and the desktop navigation became sticky.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Buying meat online needs trust. Showing sourcing claims next to the buy button answers the question of why to buy here.
- Easier thumbnails let mobile shoppers inspect the product, which matters when they can't see it in person.
- Much of the jump may come from outside the site: the agency itself says wider trading conditions played a part, and the Shopify channel was still young.
Caveats: This is a year-on-year before-and-after comparison, not a split test. Traffic was too low for A/B testing, and the agency notes that trading conditions also shaped the results.
Who ran it
Blend Commerce ran this test for Six Brothers Beef and published the results (Blend Commerce case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we place sourcing and quality claims beside add to cart, then conversion will rise because food shoppers get the reassurance they need at the point of decision.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Revenue per session
- Who should test it
- Food and provenance-led brands where trust drives the sale. With low traffic like this store, ship the changes and watch trends; with enough traffic, A/B test the value props on their own to learn what actually works.
Questions
Can I trust a year-on-year before-and-after result?
Only loosely. Seasonality, marketing and market conditions all change between years, so a big jump may not come from the site changes.
What should I do if my store has too little traffic to A/B test?
Ship well-reasoned changes, then watch the trend over several months.
Treat the outcome as a signal, not proof.
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