Product recommendations on the cart page: +43% revenue
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a product recommendation module to the cart page raised revenue by 43% for a plants brand.
Blend Commerce ran the A/B test after heatmaps and session recordings showed shoppers using the search bar from the cart to look for more products.
Cart completion rate rose 39% and conversion rate 7.46%.
- Revenue: +43%.
- Cart completion rate: +39%, so more people who reached the cart went on to check out.
- Conversion rate: +7.46%.
The change
The variant adds a product recommendation module to the cart page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The cart page showed the items and checkout options, with no product recommendations.
Variant
A product recommendation module was added to the cart page so shoppers could add more items without leaving it.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers were already looking for more products from the cart. The module met a need they were showing.
- Keeping shoppers on the cart page, instead of sending them back to search, keeps them close to checkout.
- Plants are often bought in groups, so suggestions for pots, care items or other plants fit how people shop.
Caveats: Blend Commerce does not share sample size, test length or confidence. The order value change was not reported as a number.
Who ran it
Blend Commerce ran this test for a plants brand and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we add product recommendations to the cart page, then shoppers will add more items and check out more often because they can find extras without leaving the cart.
- Primary metric
- Revenue per visitor
- Guardrails
- Cart-to-checkout rate
- Average order value
- Cart page exit rate
- Who should test it
- Stores with complementary products and evidence, such as search use from the cart, that shoppers want more. It may distract buyers in single-product stores or stores where most carts hold one high-priced item.
Questions
Do product recommendations on the cart page hurt checkout?
Not in this test. Cart completion rate rose 39% after the module was added.
How do I know if my cart needs recommendations?
Look for signs that shoppers want more, such as using search or going back to collections from the cart. That was the trigger for this test.
What products should I recommend in the cart?
Items that go with what is already in the cart, at a lower price than the main item, tend to be easy adds.
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