Value-prop strip under homepage banner: +7.76% revenue per visitor
Test run byBlend CommerceCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving key value propositions from near the footer to a compact icon strip under the homepage banner lifted revenue per visitor by 7.76% for a premium travel equipment brand.
Blend Commerce ran this A/B test in Intelligems across desktop and mobile.
Conversion rate rose 5.82%, but confidence and sample size were not shared.
- Revenue per visitor: +7.76%. This was the primary metric.
- Conversion rate: +5.82% and average order value: +1.83%.
- New visitors responded most, with conversion up 7% and revenue per visitor up 11%.
- Desktop conversion rose 10%. Product-page visits were unchanged overall.
- Confidence was not reported, so the agency treats these lifts as directional.
The change
Value propositions move from near the footer to a strip under the banner.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The homepage listed the guarantee, returns, order processing and shipping messages near the footer, where many visitors never scrolled.
Variant
A small icon strip sat directly under the homepage banner. It covered the brand guarantee, returns, fast order processing and the free-shipping threshold.
Why it likely won
Our reading of the result, not the practitioner's claim.
- New visitors made up 77.6% of sessions. They knew the least about the brand and needed reassurance early.
- Guarantee, returns and shipping answers remove common doubts before a shopper commits to browsing.
- Keeping the strip small meant it added trust without pushing products and categories further down.
Caveats: Statistical confidence and sample size were not shared, and test duration was not stated. The agency describes the result as directional.
Who ran it
Blend Commerce ran this test for a premium travel equipment brand and published the results (Blend Commerce A/B test). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Blend Commerce →
How to run this test on your store
- Hypothesis
- If we show our guarantee, returns and free-shipping threshold just under the homepage banner, then revenue per visitor will rise because new visitors get reassurance before they start browsing.
- Primary metric
- Revenue per visitor
- Guardrails
- Collection-page click-through
- Average order value
- Who should test it
- Stores with lots of first-time visitors and real trust points such as a guarantee or easy returns. If your traffic is mostly loyal repeat buyers, the effect will likely be small.
Questions
Where should value propositions go on a homepage?
Near the top, where most visitors will see them.
In this test, moving them from the footer to under the banner lifted revenue per visitor.
Which value propositions work best?
The ones that answer real buying doubts. This brand used its guarantee, returns, fast order processing and free-shipping threshold.
Will a trust strip push other content down too far?
It can if it is large. Keep it to one compact row of icons and short text.
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