Visually
Testing and CRO tool · visually.io
79 A/B tests with real results, shared by Visually.
A
→B
+4.6% CR
Lifetime warranty message in cart instead of free shipping
CartMoney-back guarantee & returns
A
→B
+3.1% conversion rate
Warranty reassurance banner at checkout
CheckoutMoney-back guarantee & returns
A
→B
+4.1% revenue
'Bought in the last day' count for returning shoppers
Product pageSocial proof, authority & press
A
→B
+32.4% RPS
Countdown to the Christmas 2-day shipping cutoff
Site-wideCountdown timers
A
→B
+6.9% CR
Quick-links navigation at top of mobile homepage
HomepageNavigation & mega menus
A
→B
+5.6% checkout rate
Cutting the extra cart-page step before checkout
CartCheckout steps, fields & flow
A
→B
+3.5% CR
20% off code reminder in cart for Facebook ad traffic
CartPricing, discounts & savings display
A
→B
+24.8% conversions
'Get 20% Off' instead of 'Next' on a quiz step
OtherProduct finder quizzes
A
→B
+8.9% conversion rate
Product recs slider for returning visitors
HomepageUpsells & cross-sells
A
→B
+16.5% conversion rate
Product review shown inside checkout
CheckoutReviews & star ratings
A
→B
+4.3% conversion rate
Recent-buyer count instead of empty reviews
Product pageSocial proof, authority & press
A
→B
+4.5% conversion rate
Product videos moved below add to cart
Product pageUGC & product video
A
→B
+6.2% AOV, no conversion drop
Swapping the cart upsell tool
CartUpsells & cross-sells
A
→B
+6.4% conversion rate
Press logos moved higher for new visitors
HomepageSocial proof, authority & press
A
→B
+4.2% conversion
Shipping, returns and warranty icons in checkout
CheckoutTrust badges & security seals
A
→B
+9.2% conversion rate
Product videos moved below add to cart
Product pageUGC & product video
A
→B
+7.1% conversion rate
Main product image next to mobile upsells
Product pageUpsells & cross-sells
A
→B
+4.9% conversion
Quick links to key collections on mobile homepage
HomepageNavigation & mega menus
A
→B
+11.7% conversion rate
Switching cart recommendation tools
CartUpsells & cross-sells
A
→B
+6.8% value/session
Collection-style overview on long product pages
Product pageLayout, fonts & visual design
A
→B
+3.2% value/session
'From' subscription price on collection cards
Collection pagePricing, discounts & savings display
A
→B
+3.5% value per session
Weekly purchase count next to buy button
Product pageSocial proof, authority & press
A
→B
+24.3% conversion
'Your cart is ready' mobile homepage reminder
HomepageCart drawers & slide carts
A
→B
+7.1% revenue
Category quick links for new homepage visitors
HomepageNavigation & mega menus
A
→B
+4.6% conversion rate
Product overview expanded by default
Product pageLayout, fonts & visual design
A
→B
+2.9% AOV, conversion flat
Free shipping threshold $100 to $150
Site-wideFree shipping thresholds & shipping price
A
→B
+10.5% conversion
'60 Day Returns' under the cart checkout button
CartMoney-back guarantee & returns
A
→B
+2.4% revenue/session
Parcel protection priced at 2% instead of 1%
CartUpsells & cross-sells
A
→B
+209% sign-ups
Loyalty sign-up popup instead of a separate page
Site-widePopups & email capture
A
→B
+21% conversion
Guarantee, review and quality icons at checkout
CheckoutTrust badges & security seals
A
→B
+5.4% conversion rate
Cart items shown at top of homepage
HomepageCart drawers & slide carts
A
→B
+28.9% opt-in
Buy box reordered with subscription preselected
Product pageSubscriptions & subscribe-and-save
A
→B
+5.4% conversion
Free cologne sample with every full-size bottle
Product pageFree gifts & gift with purchase
A
→B
+3.2% AOV
Multi-tier free shipping and gift progress bar in cart
CartFree shipping thresholds & shipping price
A
→B
+15.9% revenue
Auto-applied discount for paid traffic
Site-widePricing, discounts & savings display
A
→B
+30.7% conversion
Product suggestions on empty search results
OtherFilters, sorting & site search
A
→B
+1.6% checkout revenue
Upsells below the checkout order summary
CheckoutUpsells & cross-sells
A
→B
est. €820K+ uplift
Removing the upsell step from a product finder
OtherProduct finder quizzes
A
→B
est. €230K+ revenue uplift
Partner names in the announcement bar
Site-wideAnnouncement bars
A
→B
+5.6% add to cart
Removing extra payment buttons from product pages
Product pagePayment icons, express checkout & BNPL
A
→B
est. €290K+ uplift
Copy saying no headphones needed for try-on
Product pageHeadlines, product titles & copy
A
→B
+7.5% conversion rate
UGC videos on the stroller product page
Product pageUGC & product video
A
→B
+9.7% conversion rate
Accessories grouped by shopper need
Collection pageLayout, fonts & visual design
A
→B
+5.4% revenue
Menu gives a second stroller more visibility
Navigation & menuNavigation & mega menus
A
→B
+18.2% revenue
'Save XX%' badges on collection pages
Collection pageBestseller badges & product labels
A
→B
+12.2% revenue
Preselecting the best-selling lens color
Product pageVariant, size & option selectors
A
→B
+7.6% revenue
Homepage cart reminder for cart abandoners
HomepageCart drawers & slide carts
A
→B
+3.9% conversion rate
Compatible frame shown on each cart line
CartProduct cards & quick add
A
→B
up to +20.35% conversion
Product testimonials below Add to Cart
Product pageReviews & star ratings
A
→B
+16.1%
Money-back guarantee instead of payment message in cart
CartMoney-back guarantee & returns
A
→B
+9.5% conversion
Hero banner removed from mobile collection pages
Collection pageCollection banners & headers
A
→B
+6% conversion rate
Flavor names shown beside swatches
Product pageVariant, size & option selectors
A
→B
+9.5% conversion rate
Similar products on out-of-stock pages
Product pageUpsells & cross-sells
A
→B
+12.5% conversion
'Number bought' message on product pages
Product pageSocial proof, authority & press
A
→B
+2.8% conversion rate
Story-style quick links on mobile
HomepageNavigation & mega menus
A
→B
+2.6% AOV
Vertical six-product recommendations on product pages
Product pageUpsells & cross-sells
A
→B
+3.4% conversion rate
'100% Satisfaction Guarantee' returns copy
Site-wideMoney-back guarantee & returns
A
→B
+3.3% conversion rate
Humorous product videos on product pages
Product pageUGC & product video
A
→B
1.8% to 18.6%
Post-purchase offer of same item in new color
Post-purchaseUpsells & cross-sells
A
→B
+4.5% conversion
'In between sizes? Size down' tip on product pages
Product pageVariant, size & option selectors
A
→B
+20% CR
Selling points above Add to Cart on TUSHY product pages
Product pageUSP bars & benefit icons
A
→B
+27% desktop CR
More prominent quiz link in TUSHY's menu
Navigation & menuNavigation & mega menus
A
→B
+4.9% CR
Smaller text quick links on TUSHY's mobile homepage
HomepageNavigation & mega menus
A
→B
+2.5% CR
Menu opens on bestselling bras for new visitors
Navigation & menuNavigation & mega menus
A
→B
+2.6% conversion rate
180-day returns banner for new visitors
HomepageHero & above-the-fold section
A
→B
+7% conversion rate
Underoutfit cart redesign
CartCart drawers & slide carts
A
→B
+3.2% value
Product recommendations on Underoutfit product pages
Product pageUpsells & cross-sells
A
→B
+3.2% profit/session
Coupon code reminder at Black Friday checkout
CheckoutPricing, discounts & savings display
A
→B
+14% conversion
'No extra fees' checkout message for US shoppers
CheckoutShipping & delivery messaging
A
→B
+22% conversion rate
Subtle 'X left' stock line below the CTA
Product pageLow-stock & scarcity messaging
A
→B
+5.5% conversion rate
Quick filters on mobile collection pages
Collection pageFilters, sorting & site search
A
→B
+11.8% profit per session
Hiding cart upsells that covered items
CartUpsells & cross-sells
A
→B
+24% conversion rate
Promo-code reminder on product pages
Product pagePricing, discounts & savings display
A
→B
+6% conversion rate
30-day money-back assurance in the cart
CartMoney-back guarantee & returns
A
→B
+14.7% conversion
Saved cart items on the homepage for returners
HomepageCart drawers & slide carts
A
→B
+2.6% conversion rate
Benefit-led homepage headline
HomepageHero & above-the-fold section
A
→B
up to +27.1% conversion
One benefit word added to product names
Product pageHeadlines, product titles & copy
A
→B
+10.6% conversion rate
Cart reminder for returning shoppers
HomepageCart drawers & slide carts
A
→B
+40.8% conversion
Countdown to local hunting season opening
Site-wideCountdown timers
LiftArchive covers 79 A/B tests that Visually has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (26), homepage (14), cart (13).