Quick-links navigation at top of mobile homepage: +6.9% CR
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsBonafide Health added quick-links navigation to the top of its mobile homepage, and conversion rate went up 6.9%.
Visually suggested and ran the test for the women's health brand and published it as a Visually case study.
- Conversion rate: +6.9% for mobile shoppers who saw the quick links.
- Bonafide kept the quick links as a permanent part of its homepage.
- Sample size, test length and statistical confidence were not shared.
The change
A row of category quick links is added at the top of the mobile homepage.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile homepage had no shortcuts to categories at the top.
Variant
A row of quick links sat at the top of the mobile homepage, giving mobile shoppers something like the category menus they see on desktop.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Mobile menus hide categories behind a menu icon. Quick links put them on screen right away.
- Shoppers used to desktop menus get a familiar way to browse.
- Fewer taps to reach a product means fewer chances to give up.
Caveats: This comes from a testing vendor's own case study. Sample size, test length and significance were not shared.
Who ran it
Visually ran this test for Bonafide Health and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we add quick links to our main categories at the top of the mobile homepage, then more mobile shoppers will buy because they can reach the right products in one tap.
- Primary metric
- Mobile conversion rate
- Guardrails
- Homepage bounce rate
- Clicks on the main menu
- Revenue per mobile session
- Who should test it
- Stores with several clear categories or health concerns that mobile shoppers need to pick between. Single-product stores, or stores where most traffic lands on product pages, will see less.
Questions
Do quick links on the mobile homepage help conversions?
They did for Bonafide Health, with a 6.9% lift in conversion rate.
They help most when shoppers need to choose a category before they can find a product.
How many quick links should I show on mobile?
The source doesn't say how many Bonafide used.
Start with your top few categories so they fit on screen, then test the order and design.
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