'60 Day Returns' under the cart checkout button: +10.5% conversion
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding a '60 Day Returns' line under the cart checkout button lifted conversion rate by 10.5% and revenue per session by 13.2% for Faherty.
Visually ran the test, which lasted six days, and published it as a case study.
- Conversion rate: +10.5% for the variant.
- Revenue per session: +13.2%.
- The test ran for six days, which is short. The lift may shrink over a longer run.
The change
The variant adds a '60 Day Returns' line under the checkout button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The cart with no returns message.
Variant
A short '60 Day Returns' line under the checkout button in the cart.
Why it likely won
Our reading of the result, not the practitioner's claim.
- For clothing, fit is the biggest worry. A clear returns window lowers the risk of buying.
- Placing it under the checkout button puts the reassurance at the moment of decision.
- Shoppers may not know the return policy, so stating it removes a question.
Caveats: Short six-day test, so weekly patterns may not be covered. Vendor-reported result; Visually doesn't share the sample size or statistical significance.
Who ran it
Visually ran this test for Faherty and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we show our returns window under the cart checkout button, then conversion rate will rise because shoppers feel less risk in buying.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per session
- Return rate
- Who should test it
- Stores with a generous returns policy, especially apparel and footwear. If your policy is short or strict, highlighting it may not help. Run the test for at least two full weeks.
Questions
Where should a returns policy appear?
Near decision points, such as the buy button and the checkout button.
Faherty put it directly under the cart checkout button.
Will highlighting returns increase return rates?
It might. Watch your return rate alongside conversion to see the net effect.
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