'Your cart is ready' mobile homepage reminder: +24.3% conversion
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsShowing a 'Your cart is ready' reminder on the mobile homepage to shoppers who had left items in their cart lifted conversion rate by 24.3% for DIME Beauty, a skincare brand.
Visually ran the test and published it as a case study.
- Conversion rate: +24.3% for the variant.
- The lift applies to cart abandoners on mobile, the only group who saw the reminder.
- No revenue figure, sample size or confidence level was shared.
The change
Cart abandoners on mobile see a 'Your cart is ready' reminder. The exact position wasn't shared.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile homepage, with no reminder for shoppers who had abandoned a cart.
Variant
Returning cart abandoners on mobile saw a 'Your cart is ready' reminder on the homepage.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Cart abandoners have already shown strong intent, so a nudge can bring them back to checkout.
- On mobile, finding the cart again takes taps. A reminder on the first screen cuts that effort.
- The message is personal: it refers to the shopper's own cart, not a general offer.
Caveats: The test targeted only mobile cart abandoners, so the lift may not carry over to all visitors. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.
Who ran it
Visually ran this test for DIME Beauty and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we show returning cart abandoners a 'Your cart is ready' reminder on the mobile homepage, then conversion rate will rise because they get a one-tap route back to checkout.
- Primary metric
- Conversion rate among returning cart abandoners
- Guardrails
- Revenue per session
- Homepage bounce rate
- Average order value
- Who should test it
- Stores with lots of mobile traffic and returning visitors who leave carts. It needs a tool that can spot cart abandoners. It does nothing for first-time visitors.
Questions
How is an on-site cart reminder different from an abandoned cart email?
An email reaches shoppers who gave their address.
An on-site reminder reaches anyone who comes back to the site with items in their cart, including people who never shared an email.
Should the reminder include a discount?
This test used a plain reminder with no offer mentioned.
Try the plain version first so you don't give away margin you didn't need to.
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@DaveDiederen