Press logos moved higher for new visitors: +6.4% conversion rate
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsMoving press and retailer logos from the bottom of the homepage to higher up lifted conversion rate by 6.4% among new visitors.
Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study.
- Conversion rate: +6.4% among new visitors.
- No sample size, duration or revenue figures were shared.
The change
Press and retailer logos move from the bottom to just under the hero.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Press and retailer logos sat at the bottom of the homepage, where many visitors never reached them.
Variant
For new visitors, the same logos moved higher up the homepage.
Why it likely won
Our reading of the result, not the practitioner's claim.
- New visitors don't know the brand yet. Seeing known press and retailers early builds trust fast.
- Retailer logos suggest the product has passed other stores' checks.
- Logos at the bottom of the page get seen by few people. Moving them up means more visitors see the proof.
Caveats: This is vendor marketing, and sample size and significance were not shared. Only new visitors were in the test.
Who ran it
Visually ran this test for Canopy and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we move press and retailer logos higher on the homepage for new visitors, then more will buy because they see trusted names before they decide to leave.
- Primary metric
- Conversion rate for new visitors
- Guardrails
- Homepage bounce rate
- Clicks on hero call to action
- Revenue per session
- Who should test it
- Younger brands with real press coverage or retail partners. It won't help if the logos are little known to your audience.
Questions
Where should press logos go on a homepage?
High enough that most visitors see them. In this test, moving them up for new visitors lifted conversion rate by 6.4%.
Should press logos only show to new visitors?
New visitors need trust signals most. Returning visitors may get more from product recommendations instead.
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