Copy saying no headphones needed for try-on: est. €290K+ uplift
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsRewording the virtual sound try-on copy to make clear no headphones were needed earned Loop Earplugs an estimated €290,000+ in extra revenue over six months.
Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study.
Try-on starts, add to cart and purchases all rose, though the case study gave no percentages.
- Estimated revenue uplift: €290,000+ over six months.
- Try-on starts, add to cart and purchases all went up, but no figures were given for each.
- The revenue figure is the vendor's estimate, and the method was not shared.
The change
The variant rewords the try-on copy so headphones are clearly optional.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page offered a virtual try-on that simulates how sound changes with the earplugs in. Its copy implied headphones were needed, and only 52% of people who launched it went on to use it.
Variant
The copy was rephrased to make clear headphones were not required.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers without headphones to hand assumed the tool wasn't for them and skipped it.
- Hearing the effect helps people trust that the earplugs work, which supports the purchase.
- Small wording that sets a false requirement can quietly block a whole feature.
Caveats: This is a vendor case study. The €290,000+ is an estimate over six months, and sample size and significance were not shared.
Who ran it
Visually ran this test for Loop Earplugs and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we make clear that our interactive tool needs no special equipment, then more shoppers will use it and buy because they no longer assume it won't work for them.
- Primary metric
- Purchase conversion rate
- Guardrails
- Tool start and completion rate
- Add-to-cart rate
- Page load time
- Who should test it
- Stores with a try-on, quiz or calculator that many visitors open but don't finish. Read the copy for hidden requirements first. If usage is already high, gains will be smaller.
Questions
Why do shoppers start an interactive tool but not use it?
Often the copy suggests a requirement they can't meet, such as needing headphones.
Loop Earplugs found this and fixed it with a simple rewording.
Can small copy changes really move revenue?
Yes, when they remove a false barrier. Here, one rephrase lifted try-ons, add to cart and purchases.
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