Collection-style overview on long product pages: +6.8% value/session
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding a collection-style overview to the top of long product pages, with a link to each product, lifted value per session by 6.8% for Cornbread Hemp, a CBD wellness brand.
Visually, the Shopify testing platform, ran the test and published it as a case study.
- Value per session: +6.8% for the variant.
- No other metrics, such as conversion rate or average order value, were shared.
- The case study doesn't give a sample size or confidence level, so treat the size of the lift with care.
The change
The variant adds an overview grid at the top that links to each product further down the page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Long product pages built for SEO, with several products stacked one after another down the page.
Variant
The same pages with a collection-style overview section at the top that links to each product on the page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- On a long page, shoppers may not know what's further down. An overview shows every option at once.
- Links let shoppers jump straight to the product they want instead of scrolling past ones they don't.
- Seeing several products together may prompt some shoppers to buy more than one.
Caveats: Vendor-reported result. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.
Who ran it
Visually ran this test for Cornbread Hemp and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we add a collection-style overview at the top of long, multi-product pages that links to each product, then value per session will rise because shoppers can find the product they want without scrolling.
- Primary metric
- Value (revenue) per session
- Guardrails
- Conversion rate
- Bounce rate on the page
- Organic search traffic to the page
- Who should test it
- Stores with long SEO or landing pages that stack several products. If your product pages show only one product, this test doesn't apply.
Questions
Will adding an overview to an SEO page hurt rankings?
The test reports only value per session, not search traffic.
Keep the existing copy and products on the page and watch organic traffic while the test runs.
What is value per session?
It is the revenue earned divided by the number of sessions.
It captures changes in conversion rate and order value together.
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