Smaller text quick links on TUSHY's mobile homepage: +4.9% CR
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsSwapping TUSHY's mobile homepage quick links for smaller, text-led links lifted conversion rate by 4.9%.
Visually ran this multi-arm test for the bidet brand and published it as a case study.
A third version that removed the quick links entirely did worst of all.
- Conversion rate: +4.9% for the smaller, text-led quick links.
- Removing quick links altogether performed worst of the three versions. Its exact number was not shared.
- Sample size, test length and confidence level were not shared.
The change
Original quick links replaced with smaller, text-led links on mobile
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile homepage showed the original quick links to key sections of the store.
Variant
The quick links were made smaller and text-led. A separate third arm removed the quick links completely.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Smaller text links take less screen space, so more of the homepage content shows on the first screen.
- Text labels can be scanned faster than larger visual tiles.
- The weak no-links arm suggests shoppers do rely on shortcuts, so the form of the links matters more than whether to cut them.
Caveats: Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared. This was a test with three versions, not a simple two-way split.
Who ran it
Visually ran this test for TUSHY and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we replace our mobile homepage quick links with smaller text links, then more visitors will convert because they can reach key sections faster while seeing more of the page.
- Primary metric
- Mobile conversion rate
- Guardrails
- Quick link click-through rate
- Homepage bounce rate
- Revenue per visitor
- Who should test it
- Stores with large mobile traffic and bulky image tiles or buttons near the top of the homepage. It may not help if your quick links are already compact or rarely used.
Questions
Should I remove quick links from my mobile homepage?
TUSHY's test suggests not. Removing them did worst, while making them smaller and text-led won.
Are text links better than image tiles on mobile?
In this test, smaller text links beat the original by 4.9%.
Results will depend on your layout, so test it on your own traffic.
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