More prominent quiz link in TUSHY's menu: +27% desktop CR
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsGiving the product quiz more prominence in the site menu lifted TUSHY's conversion rate by 27% on desktop and 4.5% on mobile.
Visually ran this A/B test for the bidet brand and published it as a case study.
In the original, the quiz link had the same weight as other menu items.
- Desktop conversion rate: +27%.
- Mobile conversion rate: +4.5%, a much smaller gain.
- The gap suggests the effect depends on how the menu is laid out and used on each device.
- Sample size, test length and confidence level were not shared.
The change
Product quiz link given more prominence in the menu
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The menu included a link to the product quiz with normal prominence, styled like the other menu items.
Variant
The quiz was made more prominent in the menu so shoppers were more likely to notice and open it.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers unsure which bidet fits their toilet get a guided path instead of comparing models alone.
- A quiz that ends in a clear recommendation reduces choice overload.
- On mobile the menu is hidden behind a tap, so fewer people saw the change, which may explain the smaller lift.
Caveats: Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared. The exact styling of the more prominent quiz link was not described.
Who ran it
Visually ran this test for TUSHY and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we make our product quiz more prominent in the menu, then more shoppers will convert because they get a guided recommendation instead of choosing alone.
- Primary metric
- Conversion rate, split by device
- Guardrails
- Quiz completion rate
- Average order value
- Clicks on other menu items
- Who should test it
- Stores with a working product finder quiz and products that are hard to choose between, such as sizes, fits or compatibility. It won't help if you have no quiz or sell a small, simple range.
Questions
Do product quizzes increase conversion rate?
They can when choosing is hard. In TUSHY's test, making the quiz easier to find in the menu raised desktop conversion by 27%.
Why was the mobile lift smaller than desktop?
The source doesn't say. One likely reason is that mobile menus sit behind a tap, so fewer shoppers saw the more prominent quiz.
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