Story-style quick links on mobile: +2.8% conversion rate
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding mobile quick links styled as round, story-like images lifted The Oodie's conversion rate by 2.8%.
Visually ran this test with The Oodie, a loungewear brand, and published it as a Visually case study.
Before, the mobile site had no quick-link navigation.
- Conversion rate: +2.8% with the story-style quick links.
- This is a small lift that needs a large sample to confirm.
- Sample size, duration and confidence level were not shared.
The change
Row of circular, story-style quick links added on mobile
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile site had no quick-link navigation.
Variant
A row of quick links appeared as circular images, styled like social media stories.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Round, story-like images feel familiar to mobile shoppers who use social apps.
- Quick links let shoppers jump to a category without opening the menu.
- Images may say more about each category than text links on a small screen.
Caveats: Visually reported this result in its own marketing case study. Sample size, test length and statistical confidence were not shared. The exact page placement was not stated, and a 2.8% lift is small enough to be noise without a large sample.
Who ran it
Visually ran this test for The Oodie and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we add story-style quick links to our mobile site, then conversion rate will rise because shoppers can reach key categories in one tap.
- Primary metric
- Conversion rate (mobile)
- Guardrails
- Bounce rate
- Quick-link click-through rate
- Revenue per visitor
- Who should test it
- Stores with a young, mobile-heavy audience and a few clear categories. It will add little if your main menu is already simple to use.
Questions
What are story-style quick links?
They are a row of round images, like social media stories, that link to categories.
The Oodie saw a 2.8% conversion lift from adding them on mobile.
Where should quick links go?
Usually near the top of the page so shoppers see them first.
The Oodie's case study did not state the exact placement.
How many quick links should I show?
Enough to cover your main categories, with a horizontal scroll for more.
The case study did not give a number.
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