Main product image next to mobile upsells: +7.1% conversion rate
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsShowing the main product image again next to the accessory upsells on mobile lifted conversion rate by 7.1%.
Visually ran this A/B test for Clare V., a handbag and accessories brand. The upsell offers themselves did not change.
- Conversion rate: +7.1% against the original mobile layout.
- The test was mobile only, so the effect on desktop is unknown.
- Sample size and confidence were not shared.
The change
On mobile, the main product image appears again beside the upsells.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On mobile, the accessory upsell section appeared without any view of the main product, which had scrolled out of sight.
Variant
A copy of the main product image was placed next to the accessory upsells, so shoppers could see both together.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Seeing the bag and the accessory side by side helps shoppers judge whether they go together.
- On a small screen the main image scrolls away, so repeating it keeps the shopper oriented.
- It also reminds shoppers which item they came for, which may have kept them on track to buy it.
Caveats: Visually published this as its own case study and did not share the sample size, test length or confidence level.
Who ran it
Visually ran this test for Clare V. and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we show the main product image next to our accessory upsells on mobile, then more visitors will buy because they can see how the items go together.
- Primary metric
- Conversion rate on mobile
- Guardrails
- Upsell attach rate
- Average order value
- Mobile page load time
- Who should test it
- Stores that sell items meant to be matched, such as fashion, accessories or home decor, with an upsell section low on a long mobile page. If your upsells are unrelated add-ons, the side-by-side view adds little.
Questions
How do you make product page upsells work better on mobile?
Help shoppers see how the add-on fits the main item.
In this test, repeating the main product image beside the upsells lifted conversion rate by 7.1%.
Should I test mobile and desktop separately?
Yes, when the layout differs a lot between them.
A change that fixes a mobile scrolling problem may do nothing on desktop.
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