Homepage cart reminder for cart abandoners: +7.6% revenue
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsA personalized homepage section reminding cart abandoners of their selected items lifted Revant Optics' revenue by 7.6%.
Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study.
The reminder let shoppers pick up where they left off.
- Revenue: +7.6% with the homepage cart reminder.
- Only shoppers who had left items in their cart saw the new section.
- Sample size, duration and confidence level were not shared.
The change
Personalized section showing cart abandoners their selected items
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Cart abandoners who came back saw the standard homepage.
Variant
Cart abandoners saw a personalized homepage section showing the items they had already picked.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Finding the right replacement lens takes effort. Showing the chosen item saves shoppers from repeating it.
- Returning visitors already showed intent, so a reminder is a small nudge to finish.
- The homepage is the most likely landing spot for returners, so the reminder is seen early.
Caveats: Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. It is not clear whether revenue was measured across all visitors or only cart abandoners.
Who ran it
Visually ran this test for Revant Optics and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we remind returning cart abandoners of their selected items on the homepage, then revenue will rise because they can resume their purchase without searching again.
- Primary metric
- Revenue per visitor (returning cart abandoners)
- Guardrails
- Conversion rate
- Homepage bounce rate
- Cart abandonment email revenue
- Who should test it
- Stores where finding the right product takes time, such as parts or fit-specific items. It will do less if few shoppers come back to the site on their own.
Questions
Do homepage cart reminders work?
Revant Optics saw a 7.6% revenue lift from one.
They suit stores where many cart abandoners come back to the site on their own.
Is this the same as a cart abandonment email?
No. Emails bring shoppers back, while a homepage reminder helps those who return by themselves. The two can run together.
Where on the homepage should the reminder go?
High enough to be seen without much scrolling.
Test placement if your hero carries an important promotion.
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